CN106547762B - A keyword definition method and system - Google Patents
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Abstract
本发明涉及一种关键词定义方法及系统。该方法包括步骤:建立产品与产品信息之间的映射关系;根据所述映射关系,将所述产品的关键词与所述产品信息绑定,以便根据所述产品的关键词搜索到所述产品及所述产品信息;判断所述产品的关键词库中是否更新关键词,若是,则根据所述映射关系,将所述产品的关键词再与所述产品信息绑定。该方法及系统建立产品与产品信息之间的映射关系,将产品的关键词与对应产品信息绑定,便于用户通过关键词搜索产品时,一并将对应的产品信息搜索到,帮助用户更加深入地了解该产品,避免了用户再单独去搜索对应的产品信息,节约了用户的时间,提高了用户体验和用户搜索的效率。
The invention relates to a keyword definition method and system. The method includes the steps of: establishing a mapping relationship between products and product information; according to the mapping relationship, binding the keywords of the product with the product information, so as to search for the product according to the keywords of the product and the product information; judging whether keywords are updated in the keyword database of the product, and if so, binding the keywords of the product to the product information according to the mapping relationship. The method and system establishes a mapping relationship between products and product information, and binds product keywords with corresponding product information, so that when users search for products through keywords, they can also search for corresponding product information, helping users go deeper To understand the product thoroughly, avoid users to search for corresponding product information separately, save users' time, and improve user experience and user search efficiency.
Description
技术领域technical field
本发明涉及互联网技术领域,更具体地说,涉及一种关键词定义方法及系统。The present invention relates to the technical field of the Internet, and more specifically, relates to a keyword definition method and system.
背景技术Background technique
现有的搜索方法而言,用户在网站上输入关键词查找产品及产品信息时,如果用户在产品搜索网页输入产品关键词时,搜索到的只是该产品,如果用户还要搜索该产品对应的产品信息时,则还要到相应的网页去搜索,并且搜索到的产品信息并不是完全与产品对应,即搜索到的产品可能有若干个,搜索到的产品信息有若干个,所以通过上述搜索方式,无法完全确定产品与产品信息之间的对应关系,从而还需要用户阅读之后再来排除与产品不相关的资讯,浪费了用户的时间,搜索效率不高。As far as the existing search method is concerned, when a user enters keywords on the website to search for products and product information, if the user enters the product keywords on the product search web page, only the product is searched, if the user also searches for the product corresponding For product information, you need to go to the corresponding webpage to search, and the searched product information does not completely correspond to the product, that is, there may be several searched products and several searched product information, so through the above search In this way, the corresponding relationship between products and product information cannot be completely determined, so users need to read and then exclude information that is not related to products, which wastes users' time and the search efficiency is not high.
发明内容Contents of the invention
本发明要解决的技术问题在于,提供一种关键词定义方法及系统,提高用户搜索的效率。The technical problem to be solved by the present invention is to provide a keyword definition method and system to improve the efficiency of user search.
本发明解决其技术问题所采用的技术方案是:构造一种关键词定义方法,包括下述步骤:The technical scheme that the present invention solves its technical problem adopts is: construct a kind of keyword definition method, comprise the following steps:
S110、建立产品与产品信息之间的映射关系;S110. Establish a mapping relationship between products and product information;
S120、根据所述映射关系,将所述产品的关键词与所述产品信息绑定,以便根据所述产品的关键词搜索到所述产品及所述产品信息;S120. According to the mapping relationship, bind the keyword of the product with the product information, so as to search for the product and the product information according to the keyword of the product;
S130、判断所述产品的关键词库中是否更新关键词,若是,则回到步骤S120。S130. Determine whether keywords are updated in the keyword database of the product, and if yes, return to step S120.
优选地,所述关键词定义方法还包括下述步骤:Preferably, the keyword definition method also includes the following steps:
以预设的频率连续获取选定搜索网站的热词;Continuously obtain the hot words of the selected search website at a preset frequency;
获取根据所述热词定义的所述产品和/或所述产品信息的新关键词;Acquiring new keywords of the product and/or the product information defined according to the hot words;
判断所述新关键词是否与所述产品相关;judging whether the new keyword is related to the product;
当所述新关键词与所述产品相关时,则将所述新关键词添加到所述产品的关键词库中,当所述新关键词与所述产品不相关时,则将所述新关键词添加到所述产品信息的关键词库中。When the new keyword is related to the product, the new keyword is added to the keyword library of the product, and when the new keyword is not related to the product, the new keyword is added to the The keywords are added to the keyword library of the product information.
优选地,从选定搜索网站中获取热词之前包括下述步骤:Preferably, before obtaining the hot words from the selected search website, the following steps are included:
以预设的频率连续获取预设时间内用户在搜索网站输入的搜索词;Continuously obtain the search words entered by the user on the search website within the preset time at a preset frequency;
将搜索词按照输入的次数进行排名;Rank search terms according to the number of times they are entered;
选取预设排名内的搜索词作为热词。Select search words within the default ranking as hot words.
优选地,所述关键词定义方法还包括下述步骤:Preferably, the keyword definition method also includes the following steps:
选择所述产品信息;select said product information;
获取根据所述热词设计的新标题;Obtain new titles designed according to the hot words;
将根据所述产品信息的标题以所述新标题替换。The title according to the product information will be replaced with the new title.
优选地,所述关键词定义方法还包括下述步骤:Preferably, the keyword definition method also includes the following steps:
判断产品库中所述热词对应产品的存货量,当所述产品库中所述热词对应产品的存货量低于预设的存货量时,则发出提示。Judging the stock quantity of the product corresponding to the hot word in the product library, and sending a reminder when the stock quantity of the product corresponding to the hot word in the product library is lower than the preset stock quantity.
本发明还提供一种关键词定义系统,包括:The present invention also provides a keyword definition system, including:
映射关系建立模块,用于建立产品与产品信息之间的映射关系;A mapping relationship establishment module, used to establish a mapping relationship between products and product information;
关键词关联模块,用于根据所述映射关系,将所述产品的关键词与所述产品信息绑定,以便根据所述产品的关键词搜索到所述产品及所述产品信息;A keyword association module, configured to bind keywords of the product with the product information according to the mapping relationship, so as to search for the product and the product information according to the keywords of the product;
第一判断模块,用于判断所述产品的关键词库中是否更新关键词,若是,则启动所述关键词关联模块根据所述映射关系,将所述产品的关键词再与所述产品信息绑定。The first judging module is used to judge whether keywords are updated in the keyword database of the product, and if so, start the keyword association module to combine the keywords of the product with the product information according to the mapping relationship bound.
优选地,所述关键词定义方法还包括下述步骤:Preferably, the keyword definition method also includes the following steps:
热词获取模块,用于以预设的频率连续获取选定搜索网站的热词;A hot word acquisition module, which is used to continuously acquire the hot words of the selected search website at a preset frequency;
关键词定义模块,用于获取根据所述热词定义的所述产品和/或所述产品信息的新关键词;A keyword definition module, configured to acquire new keywords of the product and/or product information defined according to the hot words;
第二判断模块,用于判断所述新关键词是否与所述产品相关;The second judging module is used to judge whether the new keyword is related to the product;
关键词添加选择模块,用于当所述新关键词与所述产品相关时,则将所述新关键词添加到所述产品的关键词库中,当所述新关键词与所述产品不相关时,则将所述新关键词添加到所述产品信息的关键词库中。Keyword addition selection module, for when the new keyword is related to the product, then add the new keyword to the keyword library of the product, when the new keyword is not related to the product When relevant, the new keyword is added to the keyword library of the product information.
优选地,所述关键词定义系统还包括:Preferably, the keyword definition system also includes:
搜索词获取模块,用于以预设的频率连续获取预设时间内用户在搜索网站输入的搜索词;The search term acquisition module is used to continuously acquire the search terms entered by the user on the search website within a preset period of time at a preset frequency;
搜索词排序模块,用于将搜索词按照输入的次数进行排名;A search term sorting module, used to rank search terms according to the number of times they are entered;
热词设定模块,用于选取预设排名内的搜索词作为热词。The hot word setting module is used to select search words in the preset ranking as hot words.
优选地,所述关键词定义系统还包括:Preferably, the keyword definition system also includes:
产品信息选择模块,用于选择所述产品信息;a product information selection module, configured to select the product information;
标题获取模块,用于获取根据所述热词设计的新标题;A title acquisition module, configured to acquire a new title designed according to the hot words;
标题替换模块,用于将所述产品信息的标题以所述新标题替换。The title replacement module is used to replace the title of the product information with the new title.
优选地,所述关键词定义系统还包括:Preferably, the keyword definition system also includes:
提示模块,用于判断产品库中所述热词对应产品的存货量,当所述产品库中所述热词对应产品的存货量低于预设的存货量时,则发出提示。The reminder module is used to judge the stock quantity of the product corresponding to the hot word in the product library, and send a reminder when the stock quantity of the product corresponding to the hot word in the product library is lower than the preset stock quantity.
实施本发明,具有以下有益效果:建立产品与产品信息之间的映射关系,将产品的关键词与对应产品信息绑定,便于用户通过关键词搜索产品时,一并将对应的产品信息搜索到,帮助用户更加深入地了解该产品,避免了用户再单独去搜索对应的产品信息,节约了用户的时间,提高了用户体验和用户搜索的效率。The implementation of the present invention has the following beneficial effects: the mapping relationship between products and product information is established, and the keywords of the products are bound to the corresponding product information, so that when users search for products through keywords, they can also search for the corresponding product information. , to help users understand the product more deeply, avoiding users to search for corresponding product information separately, saving users' time, and improving user experience and user search efficiency.
附图说明Description of drawings
下面将结合附图及实施例对本发明作进一步说明,附图中:The present invention will be further described below in conjunction with accompanying drawing and embodiment, in the accompanying drawing:
图1是本发明关键词定义系统的原理框图;Fig. 1 is the functional block diagram of keyword definition system of the present invention;
图2是本发明关键词定义方法的第一流程图;Fig. 2 is the first flow chart of keyword definition method of the present invention;
图3是本发明关键词定义方法的第二流程图;Fig. 3 is the second flowchart of the keyword definition method of the present invention;
图4是本发明关键词定义方法的第三流程图;Fig. 4 is the 3rd flowchart of keyword definition method of the present invention;
图5是本发明关键词定义方法的第四流程图。Fig. 5 is a fourth flow chart of the keyword definition method of the present invention.
具体实施方式Detailed ways
如图1所示,在本发明的关键词定义系统1的第一实施例中,包括映射关系建立模块101、关键词关联模块102、第一判断模块103、热词获取模块104、关键词定义模块105、第二判断模块106、关键词添加选择模块107、搜索词获取模块108、搜索词排序模块109、热词设定模块用110、产品信息选择模块111、标题获取模块112、标题替换模块113、提示模块114。As shown in Fig. 1, in the first embodiment of the keyword definition system 1 of the present invention, include mapping relationship establishment module 101, keyword association module 102, first judgment module 103, hot word acquisition module 104, keyword definition Module 105, second judgment module 106, keyword addition and selection module 107, search word acquisition module 108, search word sorting module 109, hot word setting module 110, product information selection module 111, title acquisition module 112, title replacement module 113. A prompting module 114.
映射关系建立模块101用于建立产品与产品信息之间的映射关系,也即是将产品与对应的产品信息关联。产品信息是对产品的具体介绍。其中,产品信息包括产品资料、产品资讯、产品相关新闻中的至少一种,还可以包括其他与产品相关的信息。The mapping relationship establishment module 101 is used to establish a mapping relationship between products and product information, that is, associate products with corresponding product information. Product information is a specific introduction to the product. The product information includes at least one of product information, product information, and product-related news, and may also include other product-related information.
关键词关联模块102用于根据映射关系,将产品的关键词与产品信息绑定,以便根据产品的关键词搜索到产品及产品信息。这样,与产品对应的产品信息的关键词便包含了产品的关键词,当用户输入产品的关键词时,可一并搜索到产品及对应的产品信息,这样便使得用户可以及时根据对应的产品信息来了解该产品。另外,需要说明的是,产品的关键词库和产品信息的关键词库是相互独立的,产品信息的关键词库中除了对应产品的关键词外,还包括单独定义的关键词,如果用户输入的是该单独定义的关键词,那么搜索到的只会是该篇产品信息。The keyword association module 102 is used to bind product keywords and product information according to the mapping relationship, so as to search for products and product information according to the product keywords. In this way, the keywords of the product information corresponding to the product include the keywords of the product. When the user enters the keyword of the product, the product and the corresponding product information can be searched together, so that the user can timely search for the corresponding product information according to the corresponding product information. information to learn about this product. In addition, it should be noted that the product keyword database and the product information keyword database are independent of each other. In addition to the corresponding product keywords, the product information keyword database also includes separately defined keywords. If the user enters If the keyword is defined separately, then only the product information will be searched.
第一判断模块103用于判断产品的关键词库中是否更新关键词,若是,则启动关键词关联模块根据映射关系,将产品的关键词再与产品信息绑定,以便根据产品的关键词及时调整产品信息的关键词,使得根据产品的新关键词搜索到产品及产品信息。The first judging module 103 is used for judging whether the keywords are updated in the keyword database of the product, and if so, the keyword association module is started to bind the keywords of the product with the product information according to the mapping relationship, so that the keywords of the product can be updated in time according to the keywords of the product. Adjust the keywords of product information so that products and product information can be searched according to the new keywords of products.
优选地,关键词定义系统1还包括查询显示模块(图中未示出),用于根据用户输入的产品的关键词查找对应的产品及产品信息并显示。Preferably, the keyword definition system 1 further includes a query display module (not shown in the figure), which is used to search and display corresponding products and product information according to the keyword of the product input by the user.
热词获取模块104用于以预设的频率连续获取选定搜索网站的热词。热词一般是在一时间段内上升较快、搜索频率较高的搜索词,热词的传播速度也较快,当产品或产品信息的关键词用热词来定义,也提高了产品或产品信息被搜索到的概率,对产品起到了很好的推广效果。The hot word acquisition module 104 is used to continuously acquire hot words of the selected search website at a preset frequency. Hot words are generally search words that rise rapidly and have a high search frequency within a certain period of time, and the speed of spreading of hot words is also fast. When keywords of products or product information are defined by hot words, it also improves the popularity of products or products. The probability of information being searched has a very good promotion effect on the product.
关键词定义模块105用于获取根据热词定义的产品和/或产品信息的新关键词。这里,产品的新关键词包括,产品自身的关键词、产品属性关键词,产品自身的关键词的关键词例如:以产品的功能、优点等作为内容的关键词,产品属性关键词包括例如:产品名称、厂牌/品牌,商品分类,市场应用等。The keyword definition module 105 is used to acquire new keywords of products and/or product information defined according to hot words. Here, the new keywords of the product include keywords of the product itself, keywords of product attributes, keywords of keywords of the product itself, for example: keywords with product functions, advantages, etc. as content, and keywords of product attributes include, for example: Product name, brand/brand, product classification, market application, etc.
第二判断模块106用于判断新关键词是否与产品相关。具体而言,第二判断模块106是接收用户输入的判断指令判断新关键词是否与产品相关,当用户输入肯定的判断指令,则判断新关键词与产品相关,当用户输入否定的判断指令,则判断新关键词与产品不相关。The second judging module 106 is used for judging whether the new keyword is related to the product. Specifically, the second judging module 106 is to receive a judging instruction input by the user to judge whether the new keyword is related to the product. When the user inputs an affirmative judging instruction, it is judged that the new keyword is related to the product; Then it is judged that the new keyword is not related to the product.
关键词添加选择模块107用于当新关键词与产品相关时,则将新关键词添加到产品的关键词库中,当新关键词与产品不相关时,则将新关键词添加到产品信息的关键词库中。Keyword adding selection module 107 is used for when new keyword is relevant with product, then new keyword is added in the keyword storehouse of product, when new keyword is not relevant with product, then new keyword is added to product information in the keyword database.
搜索词获取模块108用于以预设的频率连续获取预设时间内用户在搜索网站输入的搜索词。The search term obtaining module 108 is used for continuously obtaining the search words entered by the user on the search website within a preset time at a preset frequency.
搜索词排序模块109用于将搜索词按照输入的次数进行排名。The search term sorting module 109 is used to rank the search terms according to the times of input.
热词设定模块用110于选取预设排名内的搜索词作为热词。The hot word setting module uses 110 the search words in the selected preset ranking as hot words.
产品信息选择模块111用于选择产品信息。The product information selection module 111 is used for selecting product information.
标题获取模块112用于获取根据热词设计的新标题。The title acquisition module 112 is used to acquire new titles designed according to hot words.
标题替换模块113用于将产品信息的标题以新标题替换。The title replacement module 113 is used to replace the title of the product information with a new title.
提示模块114用于判断产品库中热词对应产品的存货量,当产品库中热词对应产品的存货量低于预设的存货量时,则发出提示。The reminder module 114 is used to judge the inventory of the product corresponding to the hot word in the product library, and when the inventory of the product corresponding to the hot word in the product library is lower than the preset inventory, a reminder is issued.
当产品库中发现热词对应产品的存货量不足时,发出提示,以便商家及时备货,避免热销产品断货。同时,提示模块还可以根据产品存货量的变化,计算产品销售的速率,并将不同产品销售的速率进行对比并呈现出来,以便商家根据这些信息进行分析判断,热词排名、产品价格等对销售速率的影响,以便商家及时调整产品、产品信息、产品价格等因素。When the stock of the product corresponding to the hot word is found to be insufficient in the product library, a reminder will be issued so that the merchant can prepare the stock in time to avoid out-of-stock of the hot-selling product. At the same time, the reminder module can also calculate the product sales rate according to the change of product inventory, and compare and present the sales rates of different products, so that merchants can analyze and judge based on this information, hot word rankings, product prices, etc. speed, so that merchants can adjust products, product information, product prices and other factors in a timely manner.
本发明的另一实施例中,还提供一种搜索关键词定义方法,如图2所示,该方法包括下述步骤:In another embodiment of the present invention, there is also provided a search keyword definition method, as shown in Figure 2, the method includes the following steps:
S110、映射关系建立模块101建立产品与产品信息之间的映射关系。S110, the mapping relationship establishment module 101 establishes a mapping relationship between products and product information.
S120、关键词关联模块102根据产品与产品信息之间的映射关系,将产品的关键词与产品信息绑定,以便根据产品的关键词搜索到产品及产品信息。S120, the keyword associating module 102 binds the keyword of the product with the product information according to the mapping relationship between the product and the product information, so as to search for the product and the product information according to the keyword of the product.
S130、第一判断模块103判断产品的关键词库中是否更新关键词,若是,则回到步骤S120。S130. The first judging module 103 judges whether keywords are updated in the keyword database of the product, and if so, returns to step S120.
优选地,在步骤S120之后,查询显示模块根据用户输入的产品的关键词查找对应的产品及产品信息并显示。Preferably, after step S120, the query display module searches and displays the corresponding product and product information according to the keyword of the product input by the user.
进一步地,如图3所示,在步骤S110之前还包括下述步骤:Further, as shown in Figure 3, the following steps are also included before step S110:
S101、热词获取模块104以预设的频率连续获取选定搜索网站的热词。S101. The hot word acquisition module 104 continuously acquires hot words of a selected search website at a preset frequency.
S102、关键词定义模块105获取根据热词定义的产品和/或产品信息的新关键词。S102. The keyword definition module 105 acquires new keywords of products and/or product information defined according to hot words.
S103、第二判断模块106判断新关键词是否与产品相关。S103. The second judging module 106 judges whether the new keyword is related to the product.
S104、关键词添加选择模块107当新关键词与产品相关时,则将新关键词添加到产品的关键词库中。S104. The keyword addition and selection module 107 adds the new keyword to the keyword library of the product when the new keyword is related to the product.
S105、关键词添加选择模块107当新关键词与产品不相关时,则将新关键词添加到产品信息的关键词库中。S105. The keyword addition and selection module 107 adds the new keyword to the keyword database of the product information when the new keyword is not related to the product.
如图4所示,在步骤S101之前还包括下述步骤:As shown in Figure 4, the following steps are also included before step S101:
S1011、搜索词获取模块108以预设的频率连续获取预设时间内用户在搜索网站输入的搜索词。S1011, the search word acquisition module 108 continuously acquires the search words entered by the user on the search website within a preset time at a preset frequency.
S1012、搜索词排序模块109将搜索词按照输入的次数进行排名。S1012, the search word sorting module 109 ranks the search words according to the times of input.
S1013、热词设定模块用110选取预设排名内的搜索词作为热词。S1013. The hot word setting module uses 110 to select search words in the preset ranking as hot words.
如图5所示,在步骤S120之后还包括下述步骤:As shown in Figure 5, after step S120, the following steps are also included:
S1201、产品信息选择模块111选择产品信息。S1201. The product information selection module 111 selects product information.
S1202、标题获取模块112获取根据热词设计的新标题。S1202. The title acquisition module 112 acquires a new title designed according to the hot words.
S1203、标题替换模块113将根据产品信息的标题以新标题替换。S1203. The title replacement module 113 replaces the title according to the product information with a new title.
在步骤S101之后还包括下述步骤:After step S101, the following steps are also included:
提示模块114判断产品库中热词对应产品的存货量,当产品库中热词对应产品的存货量低于预设的存货量时,则发出提示。The reminder module 114 judges the stock quantity of the product corresponding to the hot word in the product library, and sends a reminder when the stock quantity of the product corresponding to the hot word in the product library is lower than the preset stock quantity.
综上所述,本发明关键词定义方法及系统建立产品与产品信息之间的映射关系,将产品的关键词与对应产品信息绑定,便于用户通过关键词搜索产品时,一并将对应的产品信息搜索到,帮助用户更加深入地了解该产品,避免了用户再单独去搜索对应的产品信息,节约了用户的时间,提高了用户体验和用户搜索的效率。To sum up, the keyword definition method and system of the present invention establishes a mapping relationship between products and product information, and binds product keywords with corresponding product information, so that when users search for products through keywords, the corresponding Product information is searched to help users understand the product more deeply, avoiding users to search for corresponding product information separately, saving users' time, and improving user experience and user search efficiency.
同时,利用搜索网站的热词来优化产品和产品信息的关键词,使得对应的产品及产品信息更容易被搜索到,也提高了用户体验和用户搜索的效率,也更好的推广了产品。At the same time, use the hot words of the search website to optimize the keywords of products and product information, making the corresponding products and product information easier to be searched, improving user experience and user search efficiency, and better promoting products.
可以理解的,以上实施例仅表达了本发明的优选实施方式,其描述较为具体和详细,但并不能因此而理解为对本发明专利范围的限制;应当指出的是,对于本领域的普通技术人员来说,在不脱离本发明构思的前提下,可以对上述技术特点进行自由组合,还可以做出若干变形和改进,这些都属于本发明的保护范围;因此,凡跟本发明权利要求范围所做的等同变换与修饰,均应属于本发明权利要求的涵盖范围。It can be understood that the above examples only express the preferred implementation of the present invention, and its description is relatively specific and detailed, but it should not be interpreted as limiting the patent scope of the present invention; it should be pointed out that for those of ordinary skill in the art In other words, on the premise of not departing from the concept of the present invention, the above-mentioned technical features can be freely combined, and some modifications and improvements can also be made, all of which belong to the protection scope of the present invention; All equivalent transformations and modifications should fall within the scope of the claims of the present invention.
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