CN106910100A - The method and device of commodity object information is provided - Google Patents
The method and device of commodity object information is provided Download PDFInfo
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- CN106910100A CN106910100A CN201510982773.9A CN201510982773A CN106910100A CN 106910100 A CN106910100 A CN 106910100A CN 201510982773 A CN201510982773 A CN 201510982773A CN 106910100 A CN106910100 A CN 106910100A
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- G06Q30/06—Buying, selling or leasing transactions
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Abstract
The embodiment of the present application discloses the method and device for providing commodity object information, wherein, methods described includes：Server receives accessing page request；There is provided the access request corresponding target pages, the target pages include the text description information of at least one merchandise items, the color that the merchandise items have perceptual property, at least part of content in the text description information determines according to perceptual property value.By the embodiment of the present application, the validity of page info can be improved.
Description
Technical field
The application is related to merchandise items technical field of information processing, more particularly to provides commodity object information
Method and device.
Background technology
In E-commerce transaction platform, it will usually which the information on extensive stock object is provided in webpage,
This information generally includes polytype page elements, for example, picture, audio frequency and video or text message etc.
Deng.By picture, can cause that consumer-user recognizes that color, shape, style of merchandise items etc. are regarded
Attribute in feel；If some merchandise items have attribute acoustically, such as some musical instruments etc. then may be used also
To insert a section audio or video in the page, attribute acoustically is passed into consumer-user.Other
The information of the attribute of aspect and more details can be then introduced by text message, for example, can cause
Consumer recognizes size, material, occupation mode of merchandise items etc. more attribute.In a word, by webpage
In the merchandise items information that shows can cause that consumer obtains the understanding to merchandise items, and then help disappears
Expense person carries out purchase decision.
In actual applications, often there are in the presence of some the merchandise items of the perceptual property outside color attribute,
For example, food commodity object might have taste attribute, including fragrant spicy, curried taste etc.；Shampoo,
The commodity such as liquid detergent might have odor attributes, including vanilla flavored, lemon etc..Due to existing information
Transmission medium can not transmit above-mentioned conscious information, therefore, in the prior art, it is typically only possible by text Jie
The mode that continues is described.Relative to the perceptual property information expressed with picture, or listening with audio frequency and video expression
Feel for attribute information, when describing the perceptual property information such as smell or the sense of taste with text message, can only allow and disappear
The person of expense obtains concept or the definition of the abstract on perceptual property information, but consumer can not be allowed to obtain more
Has the perception of elephant.
Therefore, how more perceptual property information of the expression merchandise items of elephant in addition to color attribute, be desirable
The technical problem that those skilled in the art solve.
The content of the invention
This application provides the method and device for providing commodity object information, the effective of page info can be improved
Property.
This application provides following scheme：
One kind provides commodity object information method, including：
Server receives accessing page request；
There is provided the access request corresponding target pages, the target pages include at least one commodity pair
The text description information of elephant, the merchandise items have perceptual property, in the text description information at least
The color of partial content determines according to perceptual property value.
One kind provides commodity object information method, including：
Client sends accessing page request to server；
The target pages that the reception server is returned, the target pages include at least one merchandise items, institute
The text description information that merchandise items include is stated, the merchandise items have perceptual property, the text description
The color of at least part of content in information determines according to perceptual property value.
A kind of text description information processing method for setting up merchandise items, including：
The description information of merchandise items is obtained, the description information includes text description information；
According to the description information of merchandise items, the perceptual property value of merchandise items is determined；
According to the perceptual property value for determining, at least part of content in the text description information of merchandise items is determined
Color of object, so as to when the text description information of the merchandise items is shown, by least part of text
This description information is shown as color of object.
A kind of page for showing merchandise items information, the target pages include at least one commodity pair
As the text description information that the merchandise items include, the merchandise items have perceptual property, the text
The color of at least part of content in this description information determines according to perceptual property value.
One kind provides commodity object information device, is applied to server, including：
Request reception unit, for receiving accessing page request；
The page provides unit, for providing the access request corresponding target pages, in the target pages
Text description information including at least one merchandise items, the merchandise items have perceptual property, the text
The color of at least part of content in this description information determines according to perceptual property value.
One kind provides commodity object information device, is applied to client, including：
Request transmitting unit, for sending accessing page request to server；
Page receiving unit, for the reception server return target pages, the target pages include to
Few merchandise items, the text description information that the merchandise items include, the merchandise items have consciousness
Attribute, the color of at least part of content in the text description information determines according to perceptual property value.
A kind of text description information processing unit of merchandise items, including：
Description information acquiring unit, the description information for obtaining merchandise items, the description information includes text
This description information；
Perceptual property value determining unit, for the description information according to merchandise items, determines knowing for merchandise items
Feel property value；
Color of object determining unit, for according to the perceptual property value for determining, determining that the text of merchandise items is retouched
The color of object of at least part of content in information is stated, to describe letter in the text for showing the merchandise items
During breath, at least part of text description information is shown as color of object.
According to the specific embodiment that the application is provided, this application discloses following technique effect：
By the embodiment of the present application, when showing the information of merchandise items in target pages, if merchandise items
With perceptual property, can be by least a portion content displaying in the text description information of merchandise items then
Color corresponding with perceptual property value, the consciousness that therefore, it can more intuitively pass on merchandise items to user belongs to
Property information, improve page info validity.
Certainly, any product for implementing the application it is not absolutely required to while reaching all the above advantage.
Brief description of the drawings
In order to illustrate more clearly of the embodiment of the present application or technical scheme of the prior art, below will be to implementing
The accompanying drawing to be used needed for example is briefly described, it should be apparent that, drawings in the following description are only
Some embodiments of the present application, for those of ordinary skill in the art, are not paying creative work
Under the premise of, other accompanying drawings can also be obtained according to these accompanying drawings.
Fig. 1 is the flow chart of the first method that the embodiment of the present application is provided；
Fig. 2-1,2-2 are the page schematic diagrames that the embodiment of the present application is provided；
Fig. 3 is the flow chart of the second method that the embodiment of the present application is provided；
Fig. 4 is the flow chart of the third method that the embodiment of the present application is provided；
Fig. 5 is the schematic diagram of the first device that the embodiment of the present application is provided；
Fig. 6 is the schematic diagram of the second device that the embodiment of the present application is provided；
Fig. 7 is the schematic diagram of the 3rd device that the embodiment of the present application is provided.
Specific embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present application, the technical scheme in the embodiment of the present application is carried out clearly
Chu, it is fully described by, it is clear that described embodiment is only some embodiments of the present application, rather than
Whole embodiments.Based on the embodiment in the application, those of ordinary skill in the art obtained it is all its
His embodiment, belongs to the scope of the application protection.
In the embodiment of the present application, in order to preferably in the page to user transmit merchandise items perceptual property
Value, the partial content in merchandise items text description content can be shown as certain color, the color be with
The perceptual property value of merchandise items is corresponding.Wherein, so-called perceptual property can include taste attributes and
/ or smell attribute.If for example, merchandise items be pungent, can be with merchandise items title text etc.
Content of text such as " pungents " is shown close to the color in pimiento, if certain merchandise items is curried taste,
Then content of text such as " the curried tastes " of merchandise items title text etc. can be shown position close to curry
Color, etc..So, merchandise items can more intuitively be expressed by the color value of text
Perceptual property.
Specific implementation is introduced below.
Embodiment one
The embodiment one provides a kind of method for providing commodity object information, ginseng from the angle of server first
See Fig. 1, the method may comprise steps of：
S101：Server receives accessing page request；
In the embodiment of the present application, can be merchandise items list page for showing the page of merchandise items information
Face, or merchandise items details page etc..Wherein, so-called original list can refer to the head of client
Certain channel or certain thematic page etc. in page, or homepage.For example, " day cat " homepage, or, lead to
" Tian Mao supermarkets " special topic page that the thematic entrance of " day cat " homepage is entered into is crossed, or, " day cat surpasses
Thematic page in city " special topic, etc..As its name suggests, generally show in the form of a list in original list
The information of multiple merchandise items, this information generally includes text description information (such as title of merchandise items
Text etc.), furthermore it is also possible to including the representative picture of merchandise items etc..
S102：There is provided the access request corresponding target pages, the target pages include at least one
The text description information of merchandise items, the merchandise items have perceptual property, in the text description information
At least part of content color according to perceptual property value determine.
When implementing, either original list or details page, as long as the wherein text comprising merchandise items
This description information, can be shown as color corresponding with perceptual property value, by the color come more intuitively
Pass on the perceptual property of merchandise items.
When implementing, color at least part of content in the text description information in the page sets
Put, can be set manually by Pages Design personnel in advance, for example, designing the information in the page
After displaying position (may be generally referred to as " hole position "), can by designer's manual configuration information displaying position with
The incidence relation of specific merchandise items, then, then sets part in the text description content of merchandise items manually
The color of content, for example, when designer sees certain merchandise items for curried taste, then can be by its heading-text
" curried taste " this content of text in this is set to certain close to the color, etc. of curried color.
Preferably, to improve operating efficiency, can also automatically be set by system, that is to say, that in page
Face structure is put up after (including designing specific information displaying position and its attribute etc.), and server can
With the specific merchandise items of auto-associating, the text description content of merchandise items determined automatically then corresponding
Color.This implementation can save human cost for the manual mode for setting, also,
Can more efficiently generate carries out the issue of the page.
Wherein, in the color of partial content during server automatically determines merchandise items text description content, can
To there is various concrete implementation modes.For example, one way in which can determine merchandise items first
Perceptual property value, then further according to the perceptual property value for determining, in determining the text description information of merchandise items
At least part of content color of object.Or, under another implementation, due to leading in target pages
The representative picture of merchandise items can also often be included, and hence it is also possible to from the representative picture of the merchandise items
Middle extraction represents color value, and then the color value according to the extraction is determined in the text description information at least
The color of partial content.
For foregoing the first implementation, specifically it is determined that merchandise items perceptual property value when can also have
Various concrete implementation modes.For example, can pre-build perceptual property dictionary under one way in which,
Then the perceptual property word that the text description information according to merchandise items includes, determines the consciousness of merchandise items
Property value.Wherein, multiple perceptual property words are preserved in the perceptual property dictionary, for example, can include
" fragrant spicy ", " spicy ", " lemon " etc..So, for certain merchandise items, it is possible to judge
Whether certain perceptual property word in the perceptual property dictionary is hit in its text description information, if hit,
Then prove that the merchandise items have the perceptual property value.Or, under another implementation, can be to business
The text description information of product object carries out semantic analysis, determines the perceptual property value of merchandise items, certainly,
When carrying out semantic analysis, it is also possible to be analyzed with reference to preset keyword, such as " taste " etc..Specifically,
Participle can be carried out to text description information, obtain multiple words or phrase, if in certain word or phrase
Comprising keywords such as " tastes ", then the information that the word or phrase table reach can be defined as the merchandise items
Perceptual property value.
After merchandise items perceptual property value is determined, it may be determined that go out the corresponding color value of the property value.
The specific method for determining the corresponding color of object of perceptual property value can have various.For example, one way in which
Under, the corresponding relation between the perceptual property value that is likely to occur and color value can be provided previously by, so, can
Directly by way of tabling look-up, to determine the current corresponding color of object of target perceptual property value, and then,
The color of at least part of content in merchandise items text description information is corresponding according to the perceptual property value
Color value determines.For example, the mapping table can be as shown in the following Table 1：
Table 1
| Perceptual property value | Color |
| Pungent | (R1, G1, B1) |
| Curried taste | (R2, G2, B2) |
| Vanilla flavored | (R3, G3, B3) |
| Lemon | (R4, G5, B5) |
| …… | …… |
B, G, B therein are respectively the value on each color component of red, green, blue.So, it is determined that
After going out the target perceptual property value of certain end article object, it is possible to by way of inquiring about above-mentioned table 1, really
Make its corresponding color of object.
Under previously described another implementation, that is, in view of the merchandise items with perceptual property,
The primary color of its external packing is generally also corresponding with specific perceptual property value, if for example, certain potato chips
It is " hot red pepper taste " that then the body color of its external packing is generally also the red close to " pimiento ", etc.
Deng.Therefore, it can extract the color for expressing perceptual property value from the representative picture of end article object
Value, then using the color value for extracting, determines the color of object.
Wherein, the representative picture on end article object can pre-set, and specifically extract color
There can be various ways during value.For example, under one way in which, it is contemplated that situations below：If certain commodity
Object has perceptual property, then businessman when the packaging of commodity is designed, the dominant hue of packaging would generally with it is specific
The related color of the property value of consciousness is identical.Specifically such as, it is assumed that certain potato chips is pungent, then the mass-tone of external packing
Tune may be based on red, and for example, it is assumed that certain liquid detergent is mela, then external packing dominant hue may
Can be based on the purple of lavender, etc..Therefore, under the implementation, can be from the end article
Pixel accounting is extracted in the representative picture of object and meets the color value of prerequisite, that is, extracting representative graph
Mass-tone tone pitch in piece, the corresponding mesh of the target text of current goal merchandise items is determined using the mass-tone tone pitch
Mark color.
Or, in another case, if certain merchandise items has perceptual property, but, the master of packaging
Tone may not be corresponding with specific perceptual property value, simply have the tone of small part area with it is specific
Perceptual property value correspondence.For example, certain potato chips is hot red pepper taste, but, its external packing color dominant hue may be
Grey, is simply set to red corresponding with " hot red pepper " at the area of packaging.In this case,
If the dominant hue still according to packaging determines the color of object of target text, it is possible that inaccurate feelings
Condition.But, if also in the presence of this potato chips of other tastes, the external packing of various tastes is on dominant hue
It is typically consistent, only be related to it is different on few area color corresponding with taste.Therefore, for
Such case, can also in the following manner carry out the extraction of color value：When in the presence of multiple similar commodity
During object, the representative picture of relatively more the multiple merchandise items is extracted and the multiple similar merchandise items
The color value of different piece in representative picture, then, pixel accounting is met the different piece of prerequisite
Color value, is defined as the representative color value of the merchandise items.Wherein, described " similar merchandise items "
Can refer to exist from the same money of current commodity object but in perceptual property value it is different, for example, with money potato chips
Different taste etc..Or, to can also be and belong to similar with current commodity object, but in perceptual property value
Upper presence difference, etc...
After being extracted from the representative picture of merchandise items and representing color value, it is possible to represent face according to this
Colour determines the color of at least part of content in the text description information of merchandise items.Specifically, can be straight
The color value that will be extracted is connect as color of object, or, under another implementation, can also be in advance
The color value of plurality of optional is provided, then, the color value for extracting is entered with the optional color value
Row contrast, the similarity with the color value for extracting is met the color value of prerequisite, is defined as institute
State target color values.For example, 50 kinds of optional colors can be pre-set, extracted from representative picture
After color value, it is possible to which the color value for extracting is compared with 50 kinds of optional color values one by one,
The immediate a kind of color of color value selected and extract is used as color of object.In this way, make
The color of object of target text that finally show in controllable scope, can play to extracting
The effect that color is modified, it is to avoid the final color of object for showing occur and do not meet Popular Aesthetics etc. excessively
Situation.
After color value corresponding with perceptual property value is determined, it is possible to the text description information of merchandise items
The partial content of battle array is shown as the color.When implementing, described partial content can have various situations.
For example, it may be previously described perceptual property word, that is, by the text description information of the merchandise items
In the color of perceptual property word be set to color of object.Wherein, described perceptual property word possibly be present at
In title text, it is also possible to appear in the text of details description information, etc..Or, merchandise items
Text description information includes title text, and now, described partial content can also refer to text description information
In title text, that is, the color of the title text in the text description information of the merchandise items is set
It is set to color of object.Furthermore, the text description information of merchandise items includes summary texts, now, described
Partial content can also refer in text description information summary texts (for example for describe price, quantity in stock,
The text of the information such as sales volume), that is, by the summary texts in the text description information of the merchandise items
Color is set to color of object.
In a word, it is foregoing in the corresponding target of perceptual property value for determining merchandise items, and determine text
After which partial content in description information is shown as the color, it is possible to provide specific page number to client
According to so, client is when target pages are shown, it is possible to will be right in merchandise items text description information
The content displaying for answering part is color of object.For example, the partial content is " the hot red pepper taste " in title text,
Corresponding color of object is (R1, G1, B1), accordingly, it is possible to by the merchandise items title text
" hot red pepper taste " this partial content is shown according to the color, and other content of text in title text are still
Color according to acquiescence is shown, for example, black, etc..So, by including in title text
The color of a part of content related to perceptual property value, user can more intuitively perceive merchandise items
Perceptual property.For example, with reference to Fig. 2-1, first title text of merchandise items is for " certain brand cookies is done
Tank seafood taste ", the mass-tone of its representative picture is adjusted to blueness, then can be by " seafood taste " in title text
It is shown as corresponding blueness.Second title text of merchandise items is " certain brand fried flour pungent ", its generation
The mass-tone of table picture is adjusted to red, then " pungent " in title text can be shown as into corresponding red.
When implementing, the similar commodity of different perceptual property values can be expressed as different merchandise items,
In this manner it is possible to according to the corresponding different perceptual property values of each merchandise items, by the text of each merchandise items
Partial content in description information is configured to different color of objects so that in consciousness between different merchandise items
Difference on property value is more directly perceived.
In addition, in the embodiment of the present application, multiple can also be existed in perceptual property value different similar
Merchandise items constitute merchandise items group, and similar merchandise items here can refer to same money merchandise items, or
Can also refer to similar merchandise items, etc..Also, when page framework is built, can also be in the page
The special target information displaying position of design, target information displaying position is used to show in same merchandise items group
Each merchandise items.That is, there is difference on perceptual property for same money product or like product
Each merchandise items of property value, can focus on during same information shows position and be shown.For same letter
Each merchandise items shown in breath displaying position, can belong to according to the corresponding different consciousness of each merchandise items in group
Property value, different color of objects are configured to by the target text of each merchandise items.
For example, with reference to Fig. 2-2, for " certain brand potato chips 150g original flavors ", " certain brand potato chips 150g cigarette
The merchandise items such as smoked hot red pepper taste ", can be shown in same information displaying position.Wherein, title text
In " original flavor " blueness can be shown as, " sootiness hot red pepper taste " can be shown as red because,
, with blueness as dominant hue, the representative picture of sootiness hot red pepper taste is with red as dominant hue for the representative picture of original flavor potato chips.
In addition, as illustrated, target information displaying position may be at same direction, for example, it may be horizontal direction
(relative to terminal device display screen), each merchandise items show position in the target information in merchandise items group
It is interior transversely arranged.And it is possible to performed in the information displaying position operation such as slide, so as to by merchandise items
Others merchandise items information in group, specifically, can show in the target information receiving user
When horizontal direction on position is operated, the merchandise items in merchandise items group described in horizontal direction Mobile exhibiting.
Furthermore, for same merchandise items group, the title text of interior each merchandise items can also be organized
Middle identical extracting section out, as the title of the merchandise items group, in presentation group in information displaying position
During each merchandise items, the title of the merchandise items group can be shown in the first row, each commodity are then shown again
During the title text of object, can only retain respective perceptual property value, and according to each self-corresponding target face
Color is shown.For example, in previous example, can be using " certain brand potato chips 150g " as merchandise items
Group title, information displaying position in show the title text of each merchandise items when, only show " original flavor ",
Target texts such as " sootiness hot red pepper tastes ".
Embodiment two
The embodiment two provides a kind of offer commodity object information method from the angle of client, referring to Fig. 3,
The method may comprise steps of：
S301：Client sends accessing page request to server；
S302：The target pages that the reception server is returned, the target pages include at least one commodity pair
As the text description information that the merchandise items include, the merchandise items have perceptual property, the text
The color of at least part of content in this description information determines according to perceptual property value.
Wherein, service implement body determines that the mode of above-mentioned page data can have various, such as a kind of mode can
To be that designer carries out manual configuration in advance, now, the direct back page data of server.Or,
In the case where server automatically generates page data, server determines that the mode of above-mentioned page data can join
As described in embodiment one, repeat no more here.
Client carries out target pages after the page data for receiving server return according to the page data
Displaying.When implementing, merchandise items group, the commodity can also be included in the target pages
Object group includes the different similar merchandise items of multiple perceptual property values, can also be wrapped in the target pages
Include and show position for the merchandise items assemble the multiple information put, the multiple information displaying position is in same side
To.Wherein, the target information displaying position may be at horizontal direction.Also, the client can be
Mobile client, when horizontal direction operation of the user on target information displaying position is received, level
Merchandise items in merchandise items group described in the Mobile exhibiting of direction.
Implemented on other parts in the embodiment two, may refer to the introduction in previous embodiment one,
Here repeat no more.
Embodiment three
In the embodiment three, there is provided a kind of text description information processing method of merchandise items, referring to figure
4, the method may comprise steps of：
S401：The description information of merchandise items is obtained, the description information includes text description information；
In merchandise items information database, the description information of merchandise items can be preserved, these information can be with
It is to be provided by the publisher of merchandise items, or, can also be by the information of server statistics.
S402：According to the description information of merchandise items, the perceptual property value of merchandise items is determined；
S403：According to the perceptual property value for determining, at least portion in the text description information of merchandise items is determined
The color of object of point content, so as to when the text description information of the merchandise items is shown, will described at least
Part text description information is shown as color of object.
Implementing on the embodiment three can also no longer be gone to live in the household of one's in-laws on getting married here referring to the introduction in previous embodiment
State.
Example IV
In the example IV, there is provided a kind of page for showing merchandise items information, the page object
Face includes at least one merchandise items, the text description information that the merchandise items include, the commodity pair
As with perceptual property, the color of at least part of content in the text description information is according to perceptual property value
It is determined that.
Wherein it is possible to the commodity of different perceptual property values are expressed as different merchandise items, according to each commodity
The corresponding different perceptual property values of object, different mesh are configured to by the target text of each merchandise items
Mark color.
In addition, the target pages include merchandise items group, the merchandise items group includes multiple consciousness
The different similar merchandise items of property value, also assemble including the merchandise items in the target pages and put
Multiple information show position, and the multiple information displaying position is in same direction.Wherein, the target information exhibition
Show that position may be at horizontal direction.Also, the client can be mobile client, when receiving user
When horizontal direction on target information displaying position is operated, merchandise items described in horizontal direction Mobile exhibiting
Merchandise items in group.
In a word, by the embodiment of the present application, when showing the information of merchandise items in target pages, if business
Product object has perceptual property, then can be by least a portion content in the text description information of merchandise items
Color corresponding with perceptual property value is shown as, therefore, it can more intuitively pass on merchandise items to user
Perceptual property information, improves the validity of page info.
Corresponding with embodiment one, the embodiment of the present application additionally provides offer commodity object information device, application
In server, referring to Fig. 5, the device can include：
Request reception unit 501, for receiving accessing page request；
The page provides unit 502, for providing the access request corresponding target pages, the page object
Face includes the text description information of at least one merchandise items, and the merchandise items have perceptual property, institute
The color for stating at least part of content in text description information determines according to perceptual property value.
Wherein, the page provides unit and specifically includes：
Perceptual property value determination subelement, the perceptual property value for determining merchandise items；
Color of object determination subelement, for according to the perceptual property value for determining, determining the text of merchandise items
The color of object of at least part of content in description information.
When implementing, can also include：
Corresponding relation sets up unit, the corresponding relation for pre-building perceptual property value and color value, described
The color of at least part of content in text description information is true according to the corresponding color value of the perceptual property value
It is fixed.
Wherein, the perceptual property value determination subelement includes：
Dictionary sets up subelement, for pre-building perceptual property dictionary；
First property value determination subelement, for the consciousness included according to the text description information of merchandise items
Attribute word, determines the perceptual property value of merchandise items.
The page provide unit specifically for：
The color of the perceptual property word in the text description information of the merchandise items is set to color of object.
The perceptual property value determination subelement, including：
Second determination subelement, semantic analysis is carried out for the text description information to merchandise items, determines business
The perceptual property value of product object.
The text description information of the merchandise items includes title text, the page provide unit specifically for：
The color of the title text in the text description information of the merchandise items is set to color of object.
The text description information of the merchandise items includes summary texts, the page provide unit specifically for：
The color of the summary texts in the text description information of the merchandise items is set to color of object.
Also include the representative picture of merchandise items in the target pages；
The page provides unit to be included：
Color value extracts subelement, and color value is represented for being extracted from the representative picture of the merchandise items；
Color determination subelement, for being determined in the text description information extremely according to the color value of the extraction
The color of small part content.
The color value extract subelement specifically for：
The color value that pixel accounting meets prerequisite is extracted from the representative picture of the merchandise items.
The color value extracts subelement to be included：
Comparing subunit, for when in the presence of multiple similar merchandise items, comparing the multiple merchandise items
Representative picture；
Subelement is extracted, for extracting and different piece in the representative picture of the multiple similar merchandise items
Color value；
Determination subelement, the color value of the different piece for pixel accounting to be met prerequisite, is defined as
The representative color value of the merchandise items.
Described device also includes：
Designated color value provides unit, for being provided previously by various designated color values；
The determination subelement specifically for:
The color value of the extraction is contrasted with the designated color value；
Similarity with the color value for extracting is met the designated color value of prerequisite, is defined as institute
State the color of at least part of content in text description information.
The target pages include merchandise items group, and the merchandise items group includes multiple perceptual property values
Different similar merchandise items；
Also include assembling the multiple information put displaying position for the merchandise items in the target pages, it is described many
Individual information displaying position is in same direction.
Wherein, the target information displaying position may be at horizontal direction.
The perceptual property is taste attributes and/or smell attribute.
Corresponding with embodiment two, the embodiment of the present application additionally provides a kind of offer commodity object information device,
Client is applied to, referring to Fig. 6, the device can include：
Request transmitting unit 601, for sending accessing page request to server；
Page receiving unit 602, for the target pages that the reception server is returned, wraps in the target pages
At least one merchandise items are included, the text description information that the merchandise items include, the merchandise items have
Perceptual property, the color of at least part of content in the text description information determines according to perceptual property value.
The target pages include merchandise items group, and the merchandise items group includes multiple perceptual property values
Different similar merchandise items；
Also include assembling the multiple information put displaying position for the merchandise items in the target pages, it is described many
Individual information displaying position is in same direction.
Wherein, the target information displaying position may be at horizontal direction.
Wherein, the client is mobile client, is shown on position in the target information when user is received
Horizontal direction operate when, the merchandise items in merchandise items group described in horizontal direction Mobile exhibiting.
Corresponding with embodiment three, the embodiment of the present application additionally provides a kind of text description information of merchandise items
Processing unit, referring to Fig. 7, the device can include：
Description information acquiring unit 701, the description information for obtaining merchandise items, the description information bag
Include text description information；
Perceptual property value determining unit 702, for the description information according to merchandise items, determines merchandise items
Perceptual property value；
Color of object determining unit 703, for according to the perceptual property value for determining, determining the text of merchandise items
The color of object of at least part of content in this description information, to be retouched in the text for showing the merchandise items
When stating information, at least part of text description information is shown as color of object.
By the embodiment of the present application, when showing the information of merchandise items in target pages, if merchandise items
With perceptual property, can be by least a portion content displaying in the text description information of merchandise items then
Color corresponding with perceptual property value, the consciousness that therefore, it can more intuitively pass on merchandise items to user belongs to
Property information, improve page info validity.
As seen through the above description of the embodiments, those skilled in the art can be understood that this
Application can add the mode of required general hardware platform to realize by software.Based on such understanding, this Shen
The part that technical scheme please substantially contributes to prior art in other words can be with the shape of software product
Formula is embodied, and the computer software product can be stored in storage medium, such as ROM/RAM, magnetic disc,
CD etc., including some instructions are used to so that computer equipment (can be personal computer, server,
Or the network equipment etc.) perform method described in some parts of each embodiment of the application or embodiment.
Each embodiment in this specification is described by the way of progressive, identical phase between each embodiment
As part mutually referring to what each embodiment was stressed is the difference with other embodiment.
For especially for system or system embodiment, because it is substantially similar to embodiment of the method, so description
Obtain fairly simple, the relevent part can refer to the partial explaination of embodiments of method.System described above and
System embodiment be only it is schematical, wherein it is described as separating component illustrate unit can be or
Can not be physically separate, the part shown as unit can be or may not be physical location,
A place is may be located at, or can also be distributed on multiple NEs.Can be according to actual need
Some or all of module therein is selected to realize the purpose of this embodiment scheme.Ordinary skill
Personnel are without creative efforts, you can to understand and implement.
Above to the method and device of offer commodity object information provided herein, it is described in detail,
Specific case used herein is set forth to the principle and implementation method of the application, above example
Illustrate that being only intended to help understands the present processes and its core concept；Simultaneously for the general of this area
Technical staff, according to the thought of the application, will change in specific embodiments and applications.
In sum, this specification content should not be construed as the limitation to the application.
Claims (42)
1. it is a kind of that commodity object information method is provided, it is characterised in that including：
Server receives accessing page request；
There is provided the access request corresponding target pages, the target pages include at least one commodity pair
The text description information of elephant, the merchandise items have perceptual property, in the text description information at least
The color of partial content determines according to perceptual property value.
2. method according to claim 1, it is characterised in that in the text description information extremely
The color of small part content determines according to the perceptual property value, specifically includes：
Determine the perceptual property value of merchandise items；
According to the perceptual property value for determining, at least part of content in the text description information of merchandise items is determined
Color of object.
3. method according to claim 2, it is characterised in that：
Pre-build the corresponding relation of perceptual property value and color value, at least portion in the text description information
The color of content is divided to be determined according to the corresponding color value of the perceptual property value.
4. method according to claim 2, it is characterised in that
The perceptual property value for determining merchandise items, including：
Pre-build perceptual property dictionary；
The perceptual property word that text description information according to merchandise items includes, determines the consciousness of merchandise items
Property value.
5. method according to claim 4, it is characterised in that
The color of object of at least part of content in the text description information for determining merchandise items includes：
The color of the perceptual property word in the text description information of the merchandise items is set to color of object.
6. method according to claim 2, it is characterised in that
The perceptual property value for determining merchandise items, including：
Text description information to merchandise items carries out semantic analysis, determines the perceptual property value of merchandise items.
7. method according to claim 2, it is characterised in that
The text description information of the merchandise items includes title text, and the text of the determination merchandise items is retouched
The color of object for stating at least part of content in information includes：
The color of the title text in the text description information of the merchandise items is set to color of object.
8. method according to claim 2, it is characterised in that
The text description information of the merchandise items includes summary texts, and the text of the determination merchandise items is retouched
The color of object for stating at least part of content in information includes：
The color of the summary texts in the text description information of the merchandise items is set to color of object.
9. method according to claim 1, it is characterised in that
Also include the representative picture of merchandise items in the target pages；
The color of at least part of content in the text description information determines according to the perceptual property value, wraps
Include：
Extracted from the representative picture of the merchandise items and represent color value；
Color value according to the extraction determines the color of at least part of content in the text description information.
10. method according to claim 9, it is characterised in that
Described extraction from the representative picture of the merchandise items represents color value, including：
The color value that pixel accounting meets prerequisite is extracted from the representative picture of the merchandise items.
11. methods according to claim 9, it is characterised in that
Described extraction from the representative picture of the merchandise items represents color value, including：
When in the presence of multiple similar merchandise items, the representative picture of relatively more the multiple merchandise items；
Extract the color value to different piece in the representative picture of the multiple similar merchandise items；
Pixel accounting is met the color value of the different piece of prerequisite, is defined as the generation of the merchandise items
Table color value.
12. methods according to claim 9, it is characterised in that methods described also includes：
It is provided previously by various designated color values；
The color value according to the extraction determines the face of at least part of content in the text description information
Color, including:
The color value of the extraction is contrasted with the designated color value；
Similarity with the color value for extracting is met the designated color value of prerequisite, is defined as institute
State the color of at least part of content in text description information.
13. methods according to claim 1, it is characterised in that
The target pages include merchandise items group, and the merchandise items group includes multiple perceptual property values
Different similar merchandise items；
Also include assembling the multiple information put displaying position for the merchandise items in the target pages, it is described many
Individual information displaying position is in same direction.
14. methods according to claim 13, it is characterised in that at the target information displaying position
In horizontal direction.
15. methods according to claim 1, it is characterised in that
The perceptual property is taste attributes and/or smell attribute.
A kind of 16. offer commodity object information methods, it is characterised in that including：
Client sends accessing page request to server；
The target pages that the reception server is returned, the target pages include at least one merchandise items, institute
The text description information that merchandise items include is stated, the merchandise items have perceptual property, the text description
The color of at least part of content in information determines according to perceptual property value.
17. methods according to claim 16, it is characterised in that
The target pages include merchandise items group, and the merchandise items group includes multiple perceptual property values
Different similar merchandise items；
Also include assembling the multiple information put displaying position for the merchandise items in the target pages, it is described many
Individual information displaying position is in same direction.
18. methods according to claim 16, it is characterised in that at the target information displaying position
In horizontal direction.
19. methods according to claim 18, it is characterised in that the client is mobile client
End, when horizontal direction operation of the user on target information displaying position is received, horizontal direction movement
Show the merchandise items in the merchandise items group.
A kind of 20. text description information processing methods for setting up merchandise items, it is characterised in that including：
The description information of merchandise items is obtained, the description information includes text description information；
According to the description information of merchandise items, the perceptual property value of merchandise items is determined；
According to the perceptual property value for determining, at least part of content in the text description information of merchandise items is determined
Color of object, so as to when the text description information of the merchandise items is shown, by least part of text
This description information is shown as color of object.
A kind of 21. pages for showing merchandise items information, it is characterised in that
The target pages include at least one merchandise items, the text description letter that the merchandise items include
Breath, the merchandise items have perceptual property, the color of at least part of content in the text description information
Determined according to perceptual property value.
22. pages according to claim 21, it is characterised in that
The target pages include merchandise items group, and the merchandise items group includes multiple perceptual property values
Different similar merchandise items；
Also include assembling the multiple information put displaying position for the merchandise items in the target pages, it is described many
Individual information displaying position is in same direction.
23. a kind of offer commodity object information devices, it is characterised in that be applied to server, including：
Request reception unit, for receiving accessing page request；
The page provides unit, for providing the access request corresponding target pages, in the target pages
Text description information including at least one merchandise items, the merchandise items have perceptual property, the text
The color of at least part of content in this description information determines according to perceptual property value.
24. devices according to claim 23, it is characterised in that it is specific that the page provides unit
Including：
Perceptual property value determination subelement, the perceptual property value for determining merchandise items；
Color of object determination subelement, for according to the perceptual property value for determining, determining the text of merchandise items
The color of object of at least part of content in description information.
25. devices according to claim 24, it is characterised in that also include：
Corresponding relation sets up unit, the corresponding relation for pre-building perceptual property value and color value, described
The color of at least part of content in text description information is true according to the corresponding color value of the perceptual property value
It is fixed.
26. devices according to claim 24, it is characterised in that
The perceptual property value determination subelement includes：
Dictionary sets up subelement, for pre-building perceptual property dictionary；
First property value determination subelement, for the consciousness included according to the text description information of merchandise items
Attribute word, determines the perceptual property value of merchandise items.
27. devices according to claim 26, it is characterised in that
The page provide unit specifically for：
The color of the perceptual property word in the text description information of the merchandise items is set to color of object.
28. devices according to claim 24, it is characterised in that
The perceptual property value determination subelement, including：
Second determination subelement, semantic analysis is carried out for the text description information to merchandise items, determines business
The perceptual property value of product object.
29. devices according to claim 24, it is characterised in that
The text description information of the merchandise items includes title text, the page provide unit specifically for：
The color of the title text in the text description information of the merchandise items is set to color of object.
30. devices according to claim 24, it is characterised in that
The text description information of the merchandise items includes summary texts, the page provide unit specifically for：
The color of the summary texts in the text description information of the merchandise items is set to color of object.
31. devices according to claim 23, it is characterised in that
Also include the representative picture of merchandise items in the target pages；
The page provides unit to be included：
Color value extracts subelement, and color value is represented for being extracted from the representative picture of the merchandise items；
Color determination subelement, for being determined in the text description information extremely according to the color value of the extraction
The color of small part content.
32. devices according to claim 31, it is characterised in that
The color value extract subelement specifically for：
The color value that pixel accounting meets prerequisite is extracted from the representative picture of the merchandise items.
33. devices according to claim 31, it is characterised in that
The color value extracts subelement to be included：
Comparing subunit, for when in the presence of multiple similar merchandise items, comparing the multiple merchandise items
Representative picture；
Subelement is extracted, for extracting and different piece in the representative picture of the multiple similar merchandise items
Color value；
Determination subelement, the color value of the different piece for pixel accounting to be met prerequisite, is defined as
The representative color value of the merchandise items.
34. devices according to claim 31, it is characterised in that described device also includes：
Designated color value provides unit, for being provided previously by various designated color values；
The determination subelement specifically for:
The color value of the extraction is contrasted with the designated color value；
Similarity with the color value for extracting is met the designated color value of prerequisite, is defined as institute
State the color of at least part of content in text description information.
35. devices according to claim 23, it is characterised in that
The target pages include merchandise items group, and the merchandise items group includes multiple perceptual property values
Different similar merchandise items；
Also include assembling the multiple information put displaying position for the merchandise items in the target pages, it is described many
Individual information displaying position is in same direction.
36. devices according to claim 35, it is characterised in that at the target information displaying position
In horizontal direction.
37. devices according to claim 23, it is characterised in that
The perceptual property is taste attributes and/or smell attribute.
38. a kind of offer commodity object information devices, it is characterised in that be applied to client, including：
Request transmitting unit, for sending accessing page request to server；
Page receiving unit, for the reception server return target pages, the target pages include to
Few merchandise items, the text description information that the merchandise items include, the merchandise items have consciousness
Attribute, the color of at least part of content in the text description information determines according to perceptual property value.
39. device according to claim 38, it is characterised in that
The target pages include merchandise items group, and the merchandise items group includes multiple perceptual property values
Different similar merchandise items；
Also include assembling the multiple information put displaying position for the merchandise items in the target pages, it is described many
Individual information displaying position is in same direction.
40. device according to claim 38, it is characterised in that at the target information displaying position
In horizontal direction.
41. devices according to claim 40, it is characterised in that the client is mobile client
End, when horizontal direction operation of the user on target information displaying position is received, horizontal direction movement
Show the merchandise items in the merchandise items group.
A kind of text description information processing unit of 42. merchandise items, it is characterised in that including：
Description information acquiring unit, the description information for obtaining merchandise items, the description information includes text
This description information；
Perceptual property value determining unit, for the description information according to merchandise items, determines knowing for merchandise items
Feel property value；
Color of object determining unit, for according to the perceptual property value for determining, determining that the text of merchandise items is retouched
The color of object of at least part of content in information is stated, to describe letter in the text for showing the merchandise items
During breath, at least part of text description information is shown as color of object.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510982773.9A CN106910100A (en) | 2015-12-23 | 2015-12-23 | The method and device of commodity object information is provided |
| PCT/CN2016/109955 WO2017107829A1 (en) | 2015-12-23 | 2016-12-14 | Method and apparatus for providing information of commodity object |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510982773.9A CN106910100A (en) | 2015-12-23 | 2015-12-23 | The method and device of commodity object information is provided |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106910100A true CN106910100A (en) | 2017-06-30 |
Family
ID=59089125
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510982773.9A Pending CN106910100A (en) | 2015-12-23 | 2015-12-23 | The method and device of commodity object information is provided |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN106910100A (en) |
| WO (1) | WO2017107829A1 (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109685593A (en) * | 2017-10-19 | 2019-04-26 | 阿里巴巴集团控股有限公司 | Data object information providing method, device and electronic equipment |
| CN109951741A (en) * | 2017-12-21 | 2019-06-28 | 阿里巴巴集团控股有限公司 | Data object information methods of exhibiting, device and electronic equipment |
| CN110891194A (en) * | 2019-12-06 | 2020-03-17 | 北京小米移动软件有限公司 | Comment information display method, device, terminal and storage medium |
Families Citing this family (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112652038B (en) * | 2019-10-12 | 2024-06-28 | 阿里巴巴集团控股有限公司 | Method, device and electronic device for generating dynamic image of commodity object |
| CN113656026A (en) * | 2021-06-11 | 2021-11-16 | 阿里巴巴新加坡控股有限公司 | Product object information display method and device |
Family Cites Families (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20020165801A1 (en) * | 2001-05-02 | 2002-11-07 | Stern Edith H. | System to interpret item identifiers |
| US8560402B2 (en) * | 2006-08-11 | 2013-10-15 | Etsy, Inc. | System and method of shopping by color |
| JP5100092B2 (en) * | 2006-11-27 | 2012-12-19 | 株式会社日立製作所 | Work instruction management system, work instruction management method, work instruction management program, work instruction management apparatus, and electronic paper |
| CN101206647A (en) * | 2006-12-20 | 2008-06-25 | 叶克 | Method for expressing and searching commercial articles pop measurement using color |
| TW201339944A (en) * | 2012-03-23 | 2013-10-01 | Chang-Sheng Huang | Hosting service system providing page layout function |
-
2015
- 2015-12-23 CN CN201510982773.9A patent/CN106910100A/en active Pending
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109685593A (en) * | 2017-10-19 | 2019-04-26 | 阿里巴巴集团控股有限公司 | Data object information providing method, device and electronic equipment |
| CN109951741A (en) * | 2017-12-21 | 2019-06-28 | 阿里巴巴集团控股有限公司 | Data object information methods of exhibiting, device and electronic equipment |
| CN110891194A (en) * | 2019-12-06 | 2020-03-17 | 北京小米移动软件有限公司 | Comment information display method, device, terminal and storage medium |
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| WO2017107829A1 (en) | 2017-06-29 |
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