CN107527255A - Offer method is facilitated to the production marketing based on content of modular individual product - Google Patents

Abstract

The present invention relates to a content-based product sales facilitation method for modularized individual products, which is characterized in that it includes: the seller's product upload step a), the price input step b) of the uploaded product, and content-related modules Step c) of product selection, step d) of notifying sellers of product module selection information, step e) of recommending unselected products to suppliers, step f) of selecting or not recommending products and launching products on independent markets, consumption The purchase and settlement step g) of the buyer, and the settlement product delivery step h).

Description

Content-based product sales facilitation method for modular individual products

technical field

The present invention relates to a content-based product sales facilitation method for modularized individual products, and in more detail, involves a mutual win-win strategy between a supplier equivalent to a content provider and a seller equivalent to a product provider to simplify circulation A content-based product sales facilitation method for modular individual products that can reduce the trouble of consuming up to sales of simultaneous products and seize a competitive advantage in product sales.

Background technique

With the rapid development of e-commerce through the Internet, the sales of settled online stores approach or even exceed the sales of physical stores.

However, there are many difficulties in recruiting resident sellers and promoting the online store when operating the resident-type online store. In particular, for those who newly open a resident online store, it is necessary to invest a lot of advertising expenses in order to publicize the online store to ordinary consumers.

That is to say, in the process of personally operating the resident online store, the seller who sells the product needs to spend a lot of advertising expenses such as design and video to promote the product. In order to promote this kind of product, the seller must personally design , The inconvenience of making video work is also quite large. In particular, from the standpoint of the seller, it is experiencing difficulty in selling the product due to the unsatisfactory life of selling the product.

Even if product sellers do not operate resident online stores, if they sell through large-scale online malls such as popular Korean GS Shopping and 11th Street, the large-scale online malls will take a lot of profits, so product prices can only rise, and actual sellers The profit taken away can only rarely be the structure of the online circulation. In particular, recently, most wired and wireless network-based or large-scale online shopping malls adopt a multi-level structure of circulation.

Therefore, it is necessary to develop an e-commerce system and an operation method thereof that can achieve both ease of selling products, increase in sales of the online store, and a win-win strategy in the operation of the online store.

Prior art literature

patent documents

(Patent Document 0001) Patent Document 001: Korean Laid-Open Patent No. 10-2008-0077299

(Patent Document 0002) Patent Document 002: Korean Laid-Open Patent No. 10-2008-0077298 (Patent Document 0003) Patent Document 003; Korean Laid-Open Patent No. 10-2008-0035932

Contents of the invention

technical problem

The present invention is proposed to solve the above-mentioned problems. The purpose of the present invention is to provide a content-based product sales convenience method for modularized individual products. The content related to the product operated by the supplier of the independent marketplace is sold to the consumer.

means of solving problems

A feature of the present invention for achieving the above-mentioned object is that the content-based product sales facilitation method for modularized individual products includes: a seller's product upload step a), allowing sellers belonging to the product provider to use the above-mentioned sales The product upload server owned by the above-mentioned seller uploads individual products to the database in a modular manner; the price input step b) of the uploaded product makes the above-mentioned seller use the above-mentioned product upload server owned by the above-mentioned seller, which is related to the modularized individual products The price is input into the above-mentioned database; the selection step c) of the module product related to the content makes the supplier equivalent to the content provider use the content supply server owned by the above-mentioned supplier to search for the key among the module products uploaded to the above-mentioned database. Words to filter and select module products related to the content; step d) of notifying the seller of product module selection information, so that the above-mentioned supplier utilizes a terminal owned by the above-mentioned supplier or a batch transfer program (batch transfer program) that the content supply server has. ), the selection result related to the content-related product module is sent to the terminal of the above-mentioned seller for notification; the step e) of recommending unselected products to the supplier makes the products among the above-mentioned sellers omit the seller, Recommend products by sending your own missing products to suppliers in the form of recommended product data content based on the batch delivery program; the selection of recommended products and the independent market launch step f) of products, based on the above-mentioned suppliers' content-related search misjudgments To finally decide whether to choose related to the recommended product, upload the content and content-related module products to an independent market (website) that operates independently as a content sales website for listing; consumer purchase and settlement step g), browse and put on the shelves above In the process of content and related module products in the independent market, consumers use the consumer's terminal to purchase and settle the content and related module products they want to purchase; and the settlement product delivery step h), the purchased and settled content and Based on the settlement processing result information related to the relevant module product, the seller is made to deliver the content and the relevant module product to the address of each customer who made the payment.

A feature of the present invention is that in the content-based sales product facilitation method for modularized individual products, the modularization of the above-mentioned products utilizes shopping cart software, log-based programs, and agent-based programs. kind of.

A feature of the present invention is that in the content-based sales facilitation method for modularized individual products, the above-mentioned independent market service structure can not only minimize the infrastructure deformation of existing website services but also consider sellers (product offerings). Vendor) trust propensity approach also includes an independent vendor trust tree support module.

Invention effect

As described above, the content-based product sales facilitation method for modularized individual products of the present invention breaks away from existing product sellers (distributors, manufacturers, individuals, retailers) who personally create content for the products they want to sell. Or the method of selling products online or offline by making page design and promotional videos through labor has the effect of reducing the trouble, labor and cost of the seller until the product is sold.

In addition, the complex fluid path of existing products can be simplified, and the distribution cost of products can be reduced, so that the cost of products can be reduced, and thus the sales competition market of sellers for selling products can be seized.

In addition, suppliers (content providers) can freely search for products included in their own content, and can sell selected products using their own independent market (brand store).

At the same time, part of the product sales payment is settled by the wholesaler, and the other amount is settled by the supplier. This can reduce the trouble of selling products for individual product sellers and final sellers who need to personally receive products from wholesalers, thereby proposing a new model (paradigm) for the e-commerce circulation structure.

Description of drawings

FIG. 1 is a block diagram showing the steps of the present invention in sequence.

FIG. 2 is a flow chart showing a process of providing facilitation for selling products based on the steps shown in FIG. 1 .

FIG. 3 is a conceptual diagram showing the organic relationship of suppliers, sellers, and consumers in the present invention.

FIG. 4 is a diagram showing an overview of data learned through trusted transactions with sellers in the supplier independent market in the present invention.

FIG. 5 is a network service structure diagram of a supplier-independent market in consideration of sellers' trusted transaction understanding in the present invention.

detailed description

The accompanying drawings of the present invention are shown in an exaggerated manner for clarity and convenience of description, and the embodiments described later do not limit the scope of rights of the present invention, but are only illustrations of the structural elements described in the claims of the present invention It should be explained that the present invention can be modified in other various forms, and the scope of protection claimed by the present invention is determined on the basis of the technical idea of the entire specification.

Also, various forms and features are presented in terms of a system that may include a plurality of devices, modules, and the like. It is to be understood and appreciated that the various systems may include additional devices, components, modules, etc. and/or may not include all of the devices, components, modules etc. mentioned with respect to the figures.

"Embodiment", "example", "form", "illustration" and the like used in this specification should not be construed to mean that any form or design of technology is better or has advantages than other forms or designs. The terms "system", "server", "terminal" and the like used hereinafter generally mean a computer-related entity, and may mean hardware, a combination of hardware and software, software, for example.

Therefore, it should be understood that the embodiment described in this specification and the structure shown in the accompanying drawings are only a preferred embodiment of the present invention, and do not represent all technical ideas of the present invention. Various equivalents and modified examples that can replace these may exist at the time of application.

Hereinafter, a preferred embodiment of a content-based product sales facilitation method for modularized individual products according to the present invention will be described with reference to the accompanying drawings.

Hereinafter, terms such as 'suppliers', 'sellers', and 'consumers' used in the process of describing the present invention should be understood that suppliers mean manufacturers, distributors, etc. related to content. As a term indicating a supplier (content provider), a seller means a general term for manufacturers, distributors, suppliers, retail operators, etc. A term interpreted as meaning the content and the buyer who buys the product.

As shown in Figure 1, the structure of the present invention includes: the seller's product upload step a), the price input step b) of the uploaded product, the selection step c) of the module product related to the content, and the notification of the product module selection information to the seller Step d) of recommending unselected products to suppliers, step e) of recommending products, and step f) of product selection and independent market listing of products, step g) of consumer purchase and settlement, step h) of settlement and delivery of products , the steps of the present invention as described above show the flow of the process as shown in FIG. 2 .

Seller's product upload step a)

In the above-mentioned step a), the seller (product provider) is made to use the module program to modularize the individual products to be sold, and use the terminal or product upload server owned by the seller (product provider) to upload the modularized product. Cart product information data related to individual products is uploaded to a database of a provider (content provider) described later (step S1).

Here, modularization related to individual products refers to shopping cart product information data, which means that product information related to individual products (category to which the product belongs, product photo, wholesale price of the product, manufacturer of the product, product features information such as the detailed information of the product and the expiration date of the product) are bound into a bundle, and the above-mentioned modularization of individual products is realized by a module program, but the program as an example is performed by shopping cart software. Modular.

At this time, the data associated with the uploaded product may include product category, product number, product name, product price, articles introducing the product, pictures, videos, inventory quantity, place of origin, name of manufacturer and distributor, etc.

The above-mentioned shopping cart software can be provided to connect with a product-related database to enable consumers to shop online when selecting a product catalog or ordering a product object on a web page in an independent market (i.e., a website) of a supplier (content provider) described later. Function.

In addition, the module process related to uploading products by sellers (product providers) can use a log-based method that uses log files that can inherently filter products in the process of uploading products to the database. Products can be classified in an agent-based manner by means of collaborative filtering methods and agent-based procedures, using product-related product information (photos, wholesale and retail prices, manufacturers, product details, expiration dates, etc., general product information) data Be modular.

On the other hand, in order to establish the transaction order for the seller (product provider) who uploads the product and improve the objective reliability of the seller (product provider), the professional file technology of the seller (product provider) can be used. Such seller (product provider) professional file technology is used to prevent sellers (product providers) from falsely raising their own ranks or imposing malicious attacks on specific sellers (product providers). product provider) professional profile technology will be described later.

Upload product price entry step b)

In the above-mentioned step b), when uploading modularized individual products to the database of suppliers (content providers), the sellers ( The product provider) inputs price data of wholesale prices and retail prices related to individual products (step S2).

Of course, modularized individual products uploaded to the above-mentioned database are exposed by category or through search through terminals owned by suppliers (content providers) or content supply servers so that consumers can grasp individual products.

At this time, among the exposed individual products, if the product is used to prevent the exposure of the price cost of the wholesale price, only the retail price can be disclosed and the rate of return that the supplier (content provider) can obtain in an indirect manner when selling the product .

Selection step c) of content-related module products

The above step c) is a process in which the supplier (content provider) who produces the content and operates the sales selects a module product related to the content, and uploads it in the database through the terminal owned by the supplier (content provider) or the content supply server. Among the individual module products, access or select module products that can be related to the content through the keywords or categories of the module products (step S3).

That is, the supplier (content provider) utilizes a keyword search (keyword search) function in order to screen module products relevant to the content in the database, but such a keyword search has been set in the supplier (content provider ) search engine on all terminal or content supply server browsers, so keywords can be entered to find out module products that are very closely related to the content.

Step d) of notifying the seller of product module selection information

In the above step d), when the supplier (content provider) is made to filter and select the module product related to the content through the above-mentioned keyword search, the product is delivered to the seller (product provider) who uploads the individual module product The result of the selection or not will be notified.

At this time, the supplier (content provider) uses the terminal owned by the supplier (content provider) or the batch transfer program (batch transfer program) provided in the content supply server to transfer the individual module products to the seller (product provider). The terminal of the supplier) transmits the selection or non-result related to the product module related to the content.

Here, since selection information changes (modification or deletion) of content-related module products may occur, the above-mentioned batch transfer program allows adding record modification or deletion routines, and the transfer can be performed in the Virtual Telecommunications Access Method (VTAM, Virtual Telecommunications Access Method ) under implementation.

Step e) of recommending unselected products to suppliers

In the above-mentioned step e), for the selection information result of the content-related module products transmitted by means of the supplier (content provider) utilizing the above-mentioned batch delivery program, the products among the sellers (product providers) are left out of the seller (product provider) ) transmits product recommendation data information for recommending own missing products to the supplier (content provider) (step S4).

That is, after the product omission seller (product provider) confirms his own product omission result through the batch transmission program, the product recommendation data information related to the omission product is transmitted to the supplier (content provider) by the above-mentioned batch transmission program. .

In this way, the necessity of delivery of the product recommendation data information is due to misjudgment by the provider (content provider) of a related search for a content-related module product, and thus serves to prevent such a misjudgment of a related search.

At this time, even if the supplier (content provider) confirms the product recommendation data information, there will be cases where the product recommendation data information is not selected inadvertently without sufficient consideration. quotient) to inquire whether to select or not (step S4-1).

Certainly, at this time, the supplier (content provider) may not select the recommended product, and this may end with the selection related to the recommended product as a result of serious consideration (step S4-2), if the recommended product is selected , then the process of putting the product on the shelves in the independent market (step S5) described later can be executed.

Selection of recommended products or not and independent market launch of products Step f)

In the above-mentioned step f), after making the above-mentioned product omission, the seller (product provider) transmits the recommended product data information to the supplier (content provider) to make the supplier (content provider) browse and confirm, then judge whether it is from the supplier (Content provider) related search misjudgment, so that the missing recommended product can be selected again, if it is not due to related search misjudgment, then the missing recommended product can not be selected.

If the selection of the recommended product is finally determined based on the misjudgment of the relevant search, the supplier (content provider) uploads the content-related module product to an independent market (site) that is operated independently as a sales site for the content. (step S5).

That is, the determined product is uploaded to the independent market of the supplier (content provider), and is put on the shelf in connection with the order of the product and the content.

Consumer purchase and settlement steps g)

The above step g) The consumer will browse the content and content-related module products uploaded on the above independent market (website). Content-related module products (step S6).

Also, in the log-based approach, the basic method for identifying anonymous consumers who do not want to log into an independent marketplace (website) can utilize the pre-processing of the web mining system.

Of course, at this time, the settlement support module is used to perform settlement processing on the content and related module products. In order to automatically calculate the income for the supplier (content provider), such settlement processing results are based on the settlement account and electronic account of the supplier (content provider). System-linked approach. Here, consumers are able to purchase content-related products individually or in bundles.

In particular, the above settlement support module is a module capable of connection support for settlement of products in the domestic and international markets through the settlement module optimized in each country. That is, because the convenient settlement systems of individual countries are different, if the country is set for settlement when purchasing products in that country, the above-mentioned settlement support module is connected to the settlement module optimized for the individual country to realize the settlement with the country. Billing related to the purchase of products.

That is, if you select a specific country and then click the settlement button, you will be connected to the settlement support module, and connected to the specific electronic payment agency company (PG, PaymentGateway) joined by the Global Fund (VAN), and the PG company proposes settlement verification. Code number, as the code number for settlement verification is input on the screen of the settlement support module, the settlement support module accesses the system of the credit card company through the global fund (VAN) to settle the product.

In other words, when the consumer sets the country where the purchased product belongs to and performs settlement, the settlement support module is structured in the form of connecting to the settlement service of the country opened in the consumer's main settlement account. Of course, the linking of the settlement support module at this time can utilize the linking method of installing (embed) or posting (POST) the Active X.

If the settlement is by mobile phone, it will be formed in the order of personal communication service (PCS)-store server-global fund (VAN) or network communication protocol (TCP/IP)-mobile communication company along with mobile phone (mobile device) settlement Settlement system for settlement.

Such above-mentioned settlement support module adopts the non-via method among the via method and the non-via method, because the non-via method is easy to arrange modules and set a link (link) to bring in a settlement page.

Give an example of the most optimized electronic payment agency company (PG, Payment Gateway) in each country. Representatives of online payments in China include Alipay, Tenpay, 99bill, and China UnionPay (CUP). (china union pay)) etc. Representative offline payments include China Union Pay, PayPal in the United States, and KG-Inisys and Allat Pay in South Korea.

For example, if a Chinese purchases products from an independent market (website) operated in that country during a business trip abroad, the payment can be made through Alipay, which operates in China, even if the Chinese are located in the country where the business trip takes place. That is, the independent market selects the best settlement country before settlement through the settlement support module.

Settlement product delivery step h)

In the above step h), the supplier (content provider) transmits to the seller (product provider) information on the content purchased and settled by the consumer and the settlement processing result related to the module product, based on such settlement processing As a result of the information, the seller (product provider) delivers the content and related module products to the address of each customer who settled (step S7).

In response to product return and warranty (AS), the supplier deposits a fixed amount of the product amount to the seller after the consumer has made a purchase decision, or after the schedule has passed to the extent that the purchase intention can be confirmed by setting terms.

On the other hand, in the process of executing the content-based sales product facilitation method for modularized individual products of the present invention, in order to ensure the reliability of the seller (product provider), the performance of the seller (product provider) is utilized. Analytical techniques, such performance analysis techniques for sellers (product operators) use three types of positive (positive), neutral (neutral), and negative (negative) feedback in order to evaluate the reputation of the seller (product provider) Evaluation value. Each time a transaction (Transaction) occurs between the seller (product provider) and the consumer, the consumer assigns these values to the seller (product provider) with values of 1, 0, and -1 respectively.

The assigned value will be maintained for a few days, regardless of the evaluation value from the same consumer during this period. This is to prevent fraudulent acts such as falsely raising one's own rank by a seller (product provider) or maliciously attacking a specific seller (product provider). Moreover, the opportunity to write a review is also given while evaluating the reputation. Every time a transaction occurs, both the seller (product provider) and the consumer have an opportunity.

In addition, the service structure of the website required to ensure the trust of the seller (product provider) is shown in Figure 5, which not only minimizes the deformation of the infrastructure of the existing website service, but also considers the needs of the seller (product provider) Tendency to trust.

That is, the service structure of the existing website does not include the trust tendency of the seller (product provider), so that consumers cannot clearly understand the trustworthiness of the seller (product provider), and thus occur in the product transaction of consumers. The loss was serious. That is to say, when the product transaction is carried out through the service structure of the existing website, the trustworthiness of the seller cannot be known, and the consumer's product transaction may have the problem of not receiving the purchased product, product damage during the delivery process, etc.

Therefore, as shown in Figure 5, the website service structure of the present invention has the same structure as the existing website structure, but also has an independent 'seller (product provider) trust tree support module', which is useful for sellers (product provider) To collect/challenge/update the trust information of the seller (provider), it is possible to execute the process from the seller (product provider) only by simply recording the existing seller (product provider) in the trust tree support module of the seller (product provider). quotient) from the formation of a trust tree to the response to an invitation for consumer information.

In existing network services, Universal Description, Discovery, and Integration (UDDI, Universal Description, Discovery, and Integration) is used, and the recorded services are not disclosed to everyone, and only specific groups or cooperative enterprises are allowed to access. The module for accessing the seller's (product provider) trust tree information in the present invention is located in Universal Description Discovery and Integration (UDDI) to prevent access to personal tendency tree information from the outside, and can only be accessed through the website (independent market).

Therefore, without changing the structure of existing network services, an independent module is designed to support the trust tree of the seller (product provider) to record in the Universal Description Discovery and Integration (UDDI) Registry, in the Universal Description Discovery and Integration (UDDI) Registry In the design, a module defining an interface by using Web Services Description Language (WSDL, WSDL) is used to support it.

As shown in Fig. 5, the basic network service structure is the same as the normal network service structure, and the part indicated by the thick dotted line means that the seller (product provider) trust tree is applicable to the modules of the network service. This is to maximize the actual network service utilization of the seller (product provider) trust tree by minimizing structural changes of existing network services.

Providers (content providers) who operate network services define the basic framework of the seller (product provider) trust tree by recording in the seller (product provider) trust tree support module. When a new seller (product provider) registers on the website (independent market), a seller (product provider) trust tree is constructed and assigned based on a prescribed basic framework.

Afterwards, if the seller (product provider) applies for service registration according to the service registration form, the network service provider (content provider) will use the network service description language ( WSDL) login service in Universal Description Discovery and Integration (UDDI), and call the seller (product provider) trust tree update module in Universal Description Discovery and Integration (UDDI). The seller (product provider) trust tree update module checks the added service, and if it is a new category, expands the seller (product provider) trust tree.

As mentioned above, the present invention breaks away from the existing product sellers (distributors, manufacturers, individuals, retailers) to make content for the products they want to sell or use labor services to create page designs, promotional videos, etc. online or online. It is a further development of technology that can reduce the trouble, labor and cost of the seller until the product is sold by the method of selling the product.

In addition, the complex fluid path of existing products can be simplified, and the distribution cost of products can be reduced, so that the cost of products can be reduced, and thus the sales competition market of sellers for selling products can be seized.

In addition, suppliers (content providers) can freely search for products included in their own content, and can sell selected products using their own independent market (brand store).

At the same time, part of the product sales payment is settled by the wholesaler, and the other amount is settled by the supplier. This can reduce the trouble of selling products for individual product sellers and final sellers who need to personally receive products from wholesalers, thereby proposing a new model (paradigm) for the e-commerce circulation structure.

Claims (3)

1. A content-based product sales facilitation method for modular individual products, characterized by comprising: The seller’s product upload step a) enables the seller, who is equivalent to the product provider, to upload individual products to the database in a modular manner using the product upload server owned by the above-mentioned seller; The price input step b) of the uploaded product, causing the above-mentioned seller to input the prices related to the modularized individual products into the above-mentioned database using the above-mentioned product upload server owned by the above-mentioned seller; The selection step c) of the content-related module product is to make the supplier equivalent to the content provider use the content supply server owned by the above-mentioned supplier to search for keywords to filter and select content-related products among the module products uploaded to the above-mentioned database. module products; Step d) of notifying the seller of product module selection information, causing the above-mentioned provider to send the selection result of the product module related to the content to Notification by transmission from the terminal of the above-mentioned seller; Step e) of recommending unselected products to suppliers, so that the sellers whose products are missing among the above-mentioned sellers recommend products by sending their own missing products to suppliers in the form of product recommendation data information based on the batch delivery program; The selection of recommended products and the independent market launch of products Step f), according to the misjudgment of content-related searches by the above-mentioned suppliers, the final decision on the selection of recommended products is made, and the content and content-related module products are uploaded to the website as content sales The independently operated independent market of the website is put on the shelves, and the above independent market is in the form of a website; Consumer's purchase and settlement step g), in the process of browsing the content and related module products on the above-mentioned independent market, so that the consumer uses the consumer's terminal to purchase and settle the desired content and the related module products; and Payment product delivery step h), based on the content that has been purchased and settled and the settlement processing result information related to the related module product, the seller is made to deliver the content and the related module product to the address of each customer who has paid. 2. The content-based product sales facilitation method for modularized individual products according to claim 1, wherein the modularization of the above-mentioned products utilizes shopping cart software, log-based programs, and agent-based programs. kind of. 3. The content-based product sales facilitation method for modularized individual products according to claim 1, wherein the above-mentioned independent market service structure is designed to not only minimize the deformation of the existing website service infrastructure but also The way to consider the trust propensity of sellers as product providers also includes an independent seller trust tree support module.