CN107995285A - Method for information display, device, server and readable storage medium storing program for executing - Google Patents

Abstract

The embodiment of the application discloses an information display method, device, server and readable storage medium, which belong to the field of information technology. The method includes: acquiring a card display request sent by a client, where the card display request includes a target card identifier; according to a preset correspondence between a card identifier and a push method, obtaining a push method corresponding to a target card identifier; if the push method of a target card identifier is If it is non-targeted push, then in the list of non-targeted content resources, obtain the first display content, and use the first display content as the card content; Second, to display the content, using the second displayed content as the card content; sending the card content to the client, instructing the client to display the card content at a preset position on the preset interface. Therefore, the content to be pushed corresponds to the push mode, which makes the push more flexible and improves the diversity of the pushed content.

Description

Information display method, device, server and readable storage medium

technical field

The present application relates to the field of information technology, and more specifically, to an information display method, device, server and readable storage medium.

Background technique

When the user opens the client of the community or the application center, some applications will be pushed to the user on the corresponding page or location of the client, in order to improve the user utilization rate of the client. However, the content pushed for each user or in each interface and list is the same, too single.

Contents of the invention

The present application proposes an information display method, device, server and readable storage medium to improve the above defects.

In the first aspect, an embodiment of the present application provides an information display method, including: acquiring a card display request sent by a client, where the card display request includes a target card ID; and according to a preset correspondence between a card ID and a push method, Obtain the push method corresponding to the target card identifier; if the push method of the target card identifier is non-directional push, then in the non-directional content resource list, obtain the first display content, and use the first display content as the card content ; If the push method of the target card identification is directional push, then in the directional content resource list, obtain the second display content, and use the second display content as the card content; send the card content to the client , instructing the client to display the card content at a preset position on a preset interface.

In a second aspect, the embodiment of the present application further provides an information display device, including: a first acquisition unit, a second acquisition unit, a first search unit, a second search unit, and a push unit. The first acquiring unit is configured to acquire a card presentation request sent by the client, where the card presentation request includes a target card identifier. The second obtaining unit is configured to obtain the push method corresponding to the target card identifier according to the preset correspondence between the card identifier and the push method. The first search unit is configured to obtain the first display content from the non-directional content resource list, and use the first display content as the card content if the push mode of the target card identifier is non-directional push. The second search unit is configured to obtain the second display content in the targeted content resource list if the push mode of the target card identification is directional push, and use the second display content as the card content. A push unit, configured to send the card content to the client, instructing the client to display the card content at a preset position on a preset interface.

In a third aspect, the embodiment of the present application further provides a server, including a memory and a processor, and the memory is coupled to the processor. The memory stores an instruction, and when the instruction is executed by the processor, the processor performs the following operations: obtain a card display request sent by the client, the card display request includes a target card identification; According to the corresponding relationship between the card ID and the push mode, the push mode corresponding to the target card ID is obtained; if the push mode of the target card ID is non-directional push, then in the non-directional content resource list, the first display content is obtained, and the The first display content is used as the card content; if the push method of the target card identification is directional push, then in the directional content resource list, obtain the second display content, and use the second display content as the card content; The card content is sent to the client, instructing the client to display the card content at a preset position on a preset interface.

In a fourth aspect, the embodiment of the present application further provides a readable storage medium, and the readable storage medium stores program code executable by a processor in a computer. The readable storage medium includes a plurality of instructions, and the program code instructions are configured to cause the processor to execute the above method.

The information display method, device, server, and readable storage medium provided by the embodiments of the present application obtain the push method corresponding to the target card identifier after obtaining the target card identifier in the card display request, and then push different push methods according to different push methods. content, specifically, if the push mode of the target card identification is non-targeted push, then in the non-targeted content resource list, obtain the first display content, send the first display content to the client for display, and push it to user. If the push mode of the target card identification is directional push, then in the directional content resource list, obtain the second display content, send the second display content to the client for display, and then push it to the user. Therefore, the content to be pushed corresponds to the push mode, which makes the push more flexible and improves the diversity of the pushed content.

Other features and advantages of the embodiments of the present application will be set forth in the following description, and partly become obvious from the description, or can be understood by implementing the embodiments of the present application. The objectives and other advantages of the embodiments of the application will be realized and attained by the structure particularly pointed out in the written description, claims hereof as well as the appended drawings.

Description of drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings that need to be used in the description of the embodiments will be briefly introduced below. Obviously, the drawings in the following description are only some embodiments of the present application. For those skilled in the art, other drawings can also be obtained based on these drawings without any creative effort.

FIG. 1 shows an application scenario diagram of the information display method and device provided by the embodiment of the present application;

Fig. 2 shows a schematic diagram of the card display interface provided by the embodiment of the present application;

Fig. 3 shows a method flowchart of an information display method provided by an embodiment of the present application;

FIG. 4 shows a method flowchart of an information display method provided by another embodiment of the present application;

Fig. 5 shows a module block diagram of an information display device provided by an embodiment of the present application;

Fig. 6 shows a module block diagram of an information display device provided by another embodiment of the present application;

FIG. 7 shows a block diagram of a server provided by an embodiment of the present application.

Detailed ways

The following will clearly and completely describe the technical solutions in the embodiments of the present application with reference to the accompanying drawings in the embodiments of the present application. Obviously, the described embodiments are only some of the embodiments of the present application, not all of them. The components of the embodiments of the application generally described and illustrated in the figures herein may be arranged and designed in a variety of different configurations. Accordingly, the following detailed description of the embodiments of the application provided in the accompanying drawings is not intended to limit the scope of the claimed application, but merely represents selected embodiments of the application. Based on the embodiments of the present application, all other embodiments obtained by those skilled in the art without making creative efforts belong to the scope of protection of the present application.

It should be noted that like numerals and letters denote similar items in the following figures, therefore, once an item is defined in one figure, it does not require further definition and explanation in subsequent figures. Meanwhile, in the description of the present application, the terms "first", "second" and the like are only used to distinguish descriptions, and cannot be understood as indicating or implying relative importance.

Please refer to FIG. 1 , which shows an application scenario diagram of the information push method and device provided by the embodiment of the present application. As shown in FIG. 1 , a user terminal 1 and a server 3 are located in a wireless network or a wired network, and the user terminal 1 and the server 3 perform data interaction.

In the embodiment of the present application, the user terminal 1 may be a mobile terminal device, such as a smart phone, a tablet computer, an e-book reader, a laptop computer, a vehicle computer, a wearable mobile terminal, and the like.

In some embodiments, the client is installed in the user terminal 1 , for example, it may be an application program installed in the user terminal 1 . When a user logs in through an account at the client, all information corresponding to the account can be stored in the storage space of the server 3 . The server 3 can be a single server, or a server cluster, a local server, or a cloud server.

The client's card is pre-stored in the server, which needs to be bound to some interface or some buttons and operations of the client. When the user opens a certain page or performs a certain operation, the card will be automatically pushed to the corresponding page of the client. Among them, the card is a content push display window, as shown in Figure 2, the display window indicated by A in Figure 2 is the card, and the card in Figure 2 is the button operated, that is, the application named "Kuaishou" The correspondence of the "Install" button of the program is also equivalent to that the card in Figure 2 corresponds to the operation of "Install Kuaishou application". The card may include application logos, pictures, content descriptions, etc., and may also include some buttons, and the user may click the buttons in the card to perform operations such as installing or downloading the corresponding application. The purpose of this card is to push some content for users, so that users can download the content they are interested in in time.

However, the content of the cards pushed by each user or in each interface or list is the same, too single. Therefore, in order to overcome the above-mentioned technical defects, please refer to FIG. 3 , an embodiment of the present application provides an information display method, which is used to increase the diversity of pushed content. In this embodiment, the implementation process of the method is described with the server as the execution subject. Specifically, the method includes: S301 to S304.

S301: Obtain a card presentation request sent by a client, where the card presentation request includes a target card identifier.

The sending of the card request information by the client may be that after the user logs in to the client, the client sends the card request information to the server at regular intervals to obtain card content. It may also be the card request information sent based on the user's operation, specifically, the client may automatically send the card request information after the user enters a certain interface. For example, when the user logs in, the user submits the user's account number and password. After the server receives the account number and password, and after the verification is successful, the client jumps from the login interface to the user's homepage, and then sends the card request information to server. Furthermore, it may be the card request information sent by the user after operating certain content on the client interface. Specifically, when the user triggers an operation on the preset interface of the client, the object corresponding to the operation is the operation object. For example, if the user triggers the "Install" button of "Kuaishou" in Figure 2, the operation object is "Kuaishou". After the user triggers the operation object, the card request information is sent.

In addition, the card request information includes the target card identification. The card identifier may be a card identifier corresponding to the user's operation. The server may set corresponding card identifiers for certain pages or certain positions in certain pages of the client, and the card identifications serve as identity information of cards corresponding to certain pages or certain positions in certain pages. Taking the application program shown in Figure 2 as an example, the corresponding relationship between each application program in Figure 2 and the card ID is shown in the following table:

Table 1

Application ID operate Card ID quick worker Install C1 Eternal Era Install C2 More beautiful Install C3 A Chinese Ghost Story Install C4

Then, when the user clicks the "Install" button of "Kuaishou", the card display request sent includes the card ID C1, and when the user clicks the "Install" button of "Gengmei", the card display request sent includes the card ID C3.

S302: Acquire the push method corresponding to the target card identifier according to the preset correspondence between the card identifier and the push method.

Specifically, the push manner may include directional push and non-directional push. Targeted push is only for certain accounts or needs to be pushed under certain constraints, while non-targeted push is to push the corresponding card content as long as the request is obtained.

When the server creates a page, it will set a corresponding card identifier for each operation object in the page, where the operation object can be a certain page or an application program, or an operation button, as shown in Figure 2 Take the interface shown as an example. The card display interface shown in Figure 2 can be an operation object. When the user opens the interface, the client sends the card ID corresponding to the interface to the server to obtain the card content corresponding to the card ID. . It can also be that the button of a certain application program in the interface of Figure 2 is an operation object, for example, the "installation" corresponding to the icon 2 in Figure 2 can be an operation object, after the user clicks the "Install" button, Then the card content corresponding to the card identifier corresponding to the key can be obtained.

When the server creates the page and sets the card ID for the operation objects in the page or the list in the page, it sets the push method for each card ID, specifically, as shown in Table 2 below:

Table 2

Card ID push method C1 Directed push C2 non-targeted push C3 non-targeted push C4 Directed push

After obtaining the target card ID, the server can obtain the push method corresponding to the target card ID through the pre-stored content in Table 2. The push method is targeted push.

The method of configuring the push mode for each card identifier can be configured according to the operation object corresponding to the card identifier, specifically, the data of each operation object corresponding to the card identifier is acquired; the data of the corresponding operation object satisfies Configure directional push for the card identification of the first preset condition; configure non-directional push for the card identification whose data of the corresponding operation object satisfies the second preset condition.

Specifically, when creating a page, set certain positions in the page as the display positions of the display content of the operation object, and define a push mode strategy for the operation, that is, if the data corresponding to the operation satisfies the first preset condition, the card identification corresponding to the operation object is directional push, and if the data corresponding to the operation satisfies the second preset condition, the card identification corresponding to the operation object is non-directional push. When loading the page, according to the corresponding operation to be loaded and the corresponding push strategy, the push method can be configured for each card ID in the page, then when the page is displayed on the client, the corresponding operation object The push method of the card ID has been configured.

As an implementation, the data of the operation object includes the category corresponding to the operation. Specifically, each page corresponds to a category, and the category can also be divided into different levels. Multiplayer Online Battle Arena, MOBA), it is classified as software/games/multiplayer online tactical arena games, and can be more detailed, namely software/games/instant multiplayer online tactical arena games. Then in this embodiment, the first preset condition and the second preset condition are a set of categories preset by the server, for example, the first preset condition is a multiplayer online tactical arena game, a role-playing game, etc. The conditions are video software, puzzle games, etc. The corresponding relationship between the card ID, the category of the operation object, and the push method is shown in Table 3 below:

table 3

The class of the operand Card ID push method MOBA C1 Directed push Puzzle games C2 non-targeted push role playing game C3 Directed push Racing C4 Directed push

It should be noted that if the type of the operation object is changed, the push method corresponding to the card ID will also be changed.

S303: If the push mode of the target card identifier is non-targeted push, acquire the first display content in the non-targeted content resource list, and use the first display content as the card content.

Different content resource lists are stored in the server, and different push methods correspond to different content resource lists. Multiple card contents are stored in the content resource list, and the card contents include application logos, icons, and content descriptions. The non-targeted push mode corresponds to the non-targeted content resource list, and the card content stored in the non-targeted content resource list is pushed to the user in a non-targeted push mode. The directional push method corresponds to the directional content resource list, and the card content stored in the directional content resource list is pushed to the user in a directional push manner.

It should be noted that operations such as different pages or lists correspond to different content resource lists. For example, if a certain page belongs to the game application interface, and a certain page belongs to the video application interface, then the card content corresponding to the game live broadcast website may belong to the non-directional content resource list in the game application interface, but in the video application interface may belong to the list of targeted content resources. Therefore, a certain card content may belong to a non-targeted content resource list or a targeted content resource list, which is related to the push strategy of the card content on each page and the content push algorithm corresponding to each card ID.

When the server determines that the push method of the target card identifier is non-directional push, it obtains the first display content in the non-directional content resource list, specifically, it may obtain a first predetermined amount of card content as the first display content , wherein, the first preset number is M, and M is a positive integer greater than or equal to 1.

S304: If the push mode of the target card identifier is directional push, acquire a second display content in the directional content resource list, and use the second display content as card content.

Some content needs to be pushed after meeting certain conditions, or only pushed to a fixed group of people. For example, to push only male users, you need to set up a targeted push method to push this part of the content to users who meet the corresponding conditions. The card content pushed in the way of directional push is pre-stored in the directional content resource list, and when the server determines that the push mode of the target card identifier is directional push, it obtains the second display content in the directional content resource list, specifically , may be acquiring a second predetermined number of card contents as the second display content, wherein the second preset number is N, and N is a positive integer greater than or equal to 1.

S305: Send the card content to the client, instructing the client to display the card content at a preset position on a preset interface.

As an implementation manner, the card presentation request further includes an identification of a target application, and the target application is an object operated on the preset interface of the client when the user triggers the card presentation request, wherein, For the explanation of the operation object, reference may be made to the foregoing embodiments, and details are not repeated here. then instructing the client to display the card content at a preset position on the preset interface, including: instructing the client to display the card content at a position corresponding to the target application in the preset interface . For example, taking "Kuaishou" in Figure 2 as an example, the target application is identified as "Kuaishou", and the card display request sent by the client corresponds to "Kuaishou". The content of the card is shown below. Wherein, the location corresponding to the target application program is a location for displaying card content.

Referring to FIG. 4 , another embodiment of the present application provides an information display method, which is used to increase the diversity of push content. In this embodiment, the implementation process of the method is described with the server as the execution subject. Specifically, the method includes: S401 to S409.

S401: Obtain a card display request sent by a client, where the card display request includes a target card identifier.

S402: Acquire the push method corresponding to the target card identifier according to the preset correspondence between the card identifier and the push method.

For the operation content corresponding to S401 and S402, reference may be made to the description of the foregoing embodiments, and details are not repeated here.

S403: Determine whether the push method of the target card identifier is directional push.

Obtain the push method corresponding to the target card identifier according to the preset correspondence between the card identifier and the push method, and judge whether the push method of the target card identifier is directional push, and if it is directional push, perform the operation corresponding to S405, if If it is a non-directional push, perform the corresponding operation in S404.

S404: In the non-targeted content resource list, acquire a first display content, and use the first display content as card content.

For the operation content corresponding to S403 and S404, reference may be made to the description of the foregoing embodiments, and details are not repeated here.

S405: Obtain pre-stored user data corresponding to the account.

Specifically, user data corresponding to the account is stored in the server, and the user data includes all operations corresponding to the account, for example, operation data for downloading, installing, updating, and uninstalling of applications, and user information, which includes User's gender, age, geographical location and other information.

S406: Determine a target push condition corresponding to the target card identifier according to the user data.

Specifically, the target push condition corresponding to the target card identifier may be determined according to user information, or the target push condition corresponding to the target card identifier may be determined according to the user's interest tag.

As an implementation manner, the user data includes a user interest tag, the push condition is a category tag, and the interest tag corresponding to the account is used as the target push condition corresponding to the target card identifier.

Specifically, in some implementations, user interest tags can be entered by the user. For example, when the user registers, fills in the user profile and enters the category tags of interest, then the category tags of interest are user interest tags , the user interest tag is stored in the user information, and the server can obtain the user information tag in the user information.

In some other implementations, the user interest tag is obtained by the server according to the user's operation data. Specifically, when a user installs an application, he clicks the "Install" button corresponding to an application in the application list of the client, and then sends an installation request corresponding to the application to the server, and the server is within a distance of the installation request. The requested time as the install time when the app was installed by this account. Thus, the server can record the request time of all installation requests corresponding to the account.

In the request time of all installation requests corresponding to the account, the server searches for the identification of the application program corresponding to the installation request corresponding to the request time whose time interval between the request time and the current time is within a preset range, and stores the found The label corresponding to the identification of the application is used as the interest label. Wherein, the current time may be the current system time. Then, the time interval between the time of each installed application program and the current time is obtained, so that which application programs are installed recently can be obtained. The time intervals corresponding to all the applications are sorted in descending order, and the top L time intervals are obtained, where L is a positive integer. Then, the identifier of the application program corresponding to each of the obtained L time intervals is used as the identifier to be screened. In the pre-stored correspondence between the identifiers of the application programs and the tags, the tags corresponding to each identifier in the identifiers to be screened are searched, and the tag with the largest number among the found tags is obtained as the interest tag. Wherein, when L is 1, the highest-ranked identifier is obtained, and the tag corresponding to the identifier is an interest tag.

As another implementation, the user data includes location information, the push condition is a location area, and the location area corresponding to the account is determined according to the location information; the location area corresponding to the account is used as the target card Identify the corresponding target push condition.

Specifically, in some embodiments, the location area is the physical location of the user at the current moment. After the user logs in the client through the account, the client passes the positioning module in the user terminal, and the positioning module may be a GPS chip in the user terminal. According to the preset correspondence between the location information and the location area, the location area corresponding to the user's physical location at the current moment is acquired. Wherein, the location area may represent an area of a province, and may also be an area of a city. For example, if the current physical location of the user is Ziyang City, the location area may be Sichuan Province.

In some other embodiments, the user's location information may be the user's residence, which may be entered by the user in the server, or obtained by the server according to the address book in the user terminal. Specifically, the server obtains all call numbers stored in the address book of the user terminal, obtains the place of residence of each call number, counts the number of call numbers corresponding to each place of residence, and takes the place of residence with the largest number as the user's residence.

In addition, the gender or age of the user stored in the user information can also be used as the target push condition corresponding to the target card identifier.

It should be noted that the specific implementation manner of determining the target push condition corresponding to the target card identifier according to the user data is related to the strategy corresponding to the push condition corresponding to the display content in the targeted content resource list. For example, if the push condition corresponding to each display content in the targeted content resource list is the user's gender, the user gender stored in the user information is used as the target push condition corresponding to the target card identifier. For another example, if the push condition corresponding to each display content in the targeted content resource list is an interest tag, then the user interest tag is used as the target push condition corresponding to the target card identifier.

S407: Acquire the second display content corresponding to the target push condition according to the push condition corresponding to each display content in the targeted content resource list.

In the targeted content resource list, each displayed content corresponds to a pushing condition. Taking the push condition as the classification label as an example, the corresponding relationship between the displayed content and the push condition is shown in Table 4:

Table 4

Category label show content MOBA content 1 Puzzle games content 2 role playing game content 3 Racing content 4 ,,, ,,,

Assuming that the user's interest tags are MOBA games and racing games, the second display content is content 1 and content 4 .

Taking the push condition as the location area as an example, the corresponding relationship between the displayed content and the push condition is shown in Table 5:

table 5

Category label show content Sichuan Province content 1 Guangdong Province content 2 Henan Province content 3 Sichuan Province content 4 ,,, ,,,

Then, if the user's location information is Chengdu City, the location area determined according to the location information is Sichuan Province, and the second display content is content 1 and content 4 .

In addition, if the push condition is gender, in the targeted content resource list, each display content corresponds to a gender tag, and the server obtains the display content corresponding to the gender according to the gender of the user corresponding to the account as the second display content .

Furthermore, if the display content corresponding to the target push condition is not found in the targeted content resource list, the third display content is obtained in the alternative content resource list, and the third display content is used as the second display content content. Taking Table 4 as an example, if the user's interest tag is arcade and no corresponding display content is found in Table 4, the server obtains the third display content from the list of alternative content resources. Specifically, the role of the alternative content resource list is to still push card content for the user when the user does not meet the above pushing conditions.

It should be noted that the candidate content resource is related to the current operation object, wherein the operation corresponds to the object operated by the user inputting the card presentation request. Take the page corresponding to this operation as an example. When creating a page, the server configures a category for each page, and optionally configures a list of alternative content resources for the page. The display content of the list of alternative content resources is consistent with the operation corresponding to the class of the object. For example, if the category of a certain page is a game category, then all the displayed content in the candidate content resource list of the page also belongs to the game category.

S408: Use the second display content as card content.

S409: Send the card content to the client, instructing the client to display the card content at a preset position on a preset interface.

For the operation content corresponding to S408 and S409, reference may be made to the description of the foregoing embodiments, and details are not repeated here.

Referring to FIG. 5 , an embodiment of the present application provides an information display device 500 , which is used to increase the diversity of pushed content. In this embodiment, the device is a functional module in the server. Specifically, the device includes: a first obtaining unit 501 , a second obtaining unit 502 , a first search unit 503 , a second search unit 504 and a push unit 505 .

The first acquiring unit 501 is configured to acquire a card presentation request sent by a client, where the card presentation request includes a target card identifier.

The second obtaining unit 502 is configured to obtain the push method corresponding to the target card identifier according to the preset correspondence between the card identifier and the push method.

The first search unit 503 is configured to obtain the first display content from the non-target content resource list, and use the first display content as the card content if the push mode of the target card identifier is non-target push.

The second search unit 504 is configured to obtain the second display content in the targeted content resource list if the push mode of the target card identifier is targeted push, and use the second displayed content as the card content.

The push unit 505 is configured to send the card content to the client, instructing the client to display the card at a preset position on a preset interface.

Those skilled in the art can clearly understand that for the convenience and brevity of description, the specific working process of the above-described devices and units can refer to the corresponding process in the foregoing method embodiments, and details are not repeated here.

Referring to FIG. 6 , another embodiment of the present application provides an information display device 600 , which is used to increase the diversity of pushed content. In this embodiment, the device is a functional module in the server. Specifically, the device includes: a first acquisition unit 601, a second acquisition unit 602, a first search unit 603, a second search unit 604, a push unit 605 and a configuration Unit 606.

The first acquiring unit 601 is configured to acquire a card presentation request sent by a client, where the card presentation request includes a target card identifier.

The second obtaining unit 602 is configured to obtain the push method corresponding to the target card identifier according to the preset correspondence between the card identifier and the push method.

The first search unit 603 is configured to obtain the first display content from the non-target content resource list, and use the first display content as the card content if the push mode of the target card identifier is non-target push.

The second search unit 604 is configured to obtain the second display content in the targeted content resource list if the push mode of the target card identifier is targeted push, and use the second displayed content as the card content.

The push unit 605 is configured to send the card content to the client, instructing the client to display the card at a preset position on a preset interface.

The configuration unit 606 is configured to configure a push mode for each of the card identifiers, and the push mode includes directional push and non-directional push.

Those skilled in the art can clearly understand that for the convenience and brevity of description, the specific working process of the above-described devices and units can refer to the corresponding process in the foregoing method embodiments, and details are not repeated here.

Please refer to FIG. 7 , based on the above method and device, a server is provided. The server 700 includes a memory 702 and a processor 701, the memory 702 is coupled with the processor 701; the memory 702 stores instructions, and when the instructions are executed by the processor 701, the processor 701 is executed the above method.

The memory 702 can be used to store software programs and modules, and the processor 102 executes various functional applications and data processing by running the software programs and modules stored in the memory 702 . The memory 702 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 702 may further include a memory that is remotely located relative to the processor 701, and these remote memories may be connected to the processor through a network. Examples of the aforementioned networks include, but are not limited to, the Internet, intranets, local area networks, mobile communication networks, and combinations thereof.

To sum up, the information display method, device, server, and readable storage medium provided by the embodiments of the present application obtain the push method corresponding to the target card ID after obtaining the target card ID in the card display request, and then according to different push different content according to the push method, specifically, if the push method of the target card identification is non-directional push, then in the non-directional content resource list, obtain the first display content, and send the first display content to the client to displayed and pushed to the user. If the push mode of the target card identification is directional push, then in the directional content resource list, obtain the second display content, send the second display content to the client for display, and then push it to the user. Therefore, the content to be pushed corresponds to the push mode, which makes the push more flexible and improves the diversity of the pushed content.

In the description of this specification, descriptions referring to the terms "one embodiment", "some embodiments", "example", "specific examples", or "some examples" mean that specific features described in connection with the embodiment or example , structure, material or characteristic is included in at least one embodiment or example of the present application. In this specification, the schematic representations of the above terms are not necessarily directed to the same embodiment or example. Furthermore, the described specific features, structures, materials or characteristics may be combined in any suitable manner in any one or more embodiments or examples. In addition, those skilled in the art can combine and combine different embodiments or examples and features of different embodiments or examples described in this specification without conflicting with each other.

In addition, the terms "first" and "second" are used for descriptive purposes only, and cannot be interpreted as indicating or implying relative importance or implicitly specifying the quantity of indicated technical features. Thus, the features defined as "first" and "second" may explicitly or implicitly include at least one of these features. In the description of the present application, "plurality" means at least two, such as two, three, etc., unless otherwise specifically defined.

Any process or method descriptions in flowcharts or otherwise described herein may be understood to represent modules, segments or portions of code comprising one or more executable instructions for implementing specific logical functions or steps of the process , and the scope of preferred embodiments of the present application includes additional implementations in which functions may be performed out of the order shown or discussed, including in substantially simultaneous fashion or in reverse order depending on the functions involved, which shall It should be understood by those skilled in the art to which the embodiments of the present application belong.

The logic and/or steps represented in the flowcharts or otherwise described herein, for example, can be considered as a sequenced listing of executable instructions for implementing logical functions, can be embodied in any computer-readable medium, For use with instruction execution systems, devices, or devices (such as computer-based systems, systems including processors, or other systems that can fetch instructions from instruction execution systems, devices, or devices and execute instructions), or in conjunction with these instruction execution systems, devices or equipment used. For the purposes of this specification, a "computer-readable medium" may be any device that can contain, store, communicate, propagate or transmit a program for use in or in conjunction with an instruction execution system, device or device. More specific examples (non-exhaustive list) of computer readable media include the following: electrical connection with one or more wires (mobile terminal), portable computer disk case (magnetic device), random access memory (RAM), Read Only Memory (ROM), Erasable and Editable Read Only Memory (EPROM or Flash Memory), Fiber Optic Devices, and Portable Compact Disc Read Only Memory (CDROM). In addition, the computer-readable medium may even be paper or other suitable medium on which the program can be printed, since the program can be read, for example, by optically scanning the paper or other medium, followed by editing, interpretation or other suitable processing if necessary. The program is processed electronically and stored in computer memory.

It should be understood that each part of the present application may be realized by hardware, software, firmware or a combination thereof. In the embodiments described above, various steps or methods may be implemented by software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, it can be implemented by any one or combination of the following techniques known in the art: Discrete logic circuits, ASICs with suitable combinational logic gates, Programmable Gate Arrays (PGAs), Field Programmable Gate Arrays (FPGAs), etc.

Those of ordinary skill in the art can understand that all or part of the steps carried by the methods of the above embodiments can be completed by instructing related hardware through a program, and the program can be stored in a computer-readable storage medium. During execution, one or a combination of the steps of the method embodiments is included. In addition, each functional unit in each embodiment of the present application may be integrated into one processing module, each unit may exist separately physically, or two or more units may be integrated into one module. The above-mentioned integrated modules can be implemented in the form of hardware or in the form of software function modules. If the integrated modules are realized in the form of software function modules and sold or used as independent products, they can also be stored in a computer-readable storage medium.

The storage medium mentioned above may be a read-only memory, a magnetic disk or an optical disk, and the like. Although the embodiments of the present application have been shown and described above, it can be understood that the above embodiments are exemplary and should not be construed as limitations on the present application, and those skilled in the art can make the above-mentioned The embodiments are subject to changes, modifications, substitutions and variations.

Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, but not to limit them; although the present application has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art should understand that: it can still Modifications are made to the technical solutions described in the foregoing embodiments, or equivalent replacements are made to some of the technical features; and these modifications or replacements do not drive the essence of the corresponding technical solutions away from the spirit and scope of the technical solutions of the various embodiments of the present application.

Claims (10)

1. A kind of 1. method for information display, it is characterised in that including：

   The card displaying request that client is sent is obtained, the card displaying request includes object card piece mark；

   Correspondence with pushing mode is identified according to default card, the target card is obtained and identifies corresponding push side Formula；

   If the push mode of the target card mark pushes for non-directional, in non-directional content resource list, obtain First displaying content, using the described first displaying content as card content；

   If the push mode of the target card mark pushes for orientation, in targeted content the Resources list, second is obtained Content is shown, using the described second displaying content as card content；

   The card content is sent and to the client, indicates that predetermined position of the client at default interface shows institute State card content.
2. 2. according to the method described in claim 1, it is characterized in that, card displaying request further includes and currently logs in the visitor The account number at family end, if the push mode of target card mark pushes for orientation, in targeted content the Resources list In, the second displaying content is obtained, including：

   If the push mode of the target card mark pushes for orientation, the corresponding user of the account number prestored is obtained Data；

   Determine that the target card identifies corresponding target pushing condition according to the user data；

   According in described targeted content the Resources list, the corresponding pushing condition of content is each shown, obtain the target push bar The corresponding second displaying content of part.
3. 3. according to the method described in claim 2, it is characterized in that, the method further includes：

   If the corresponding displaying content of the target pushing condition is not found in described targeted content the Resources list, standby Select and the 3rd displaying content is obtained in content resource list, using the described 3rd displaying content as the second displaying content.
4. 4. according to the method described in claim 2, it is characterized in that, the user data includes positional information, the push bar Part is the band of position, described to determine that the target card identifies corresponding target and pushes according to the corresponding user data of the account number Condition, including：

   The corresponding band of position of the account number is determined according to the positional information；

   Corresponding target pushing condition is identified using the corresponding band of position of the account number as the target card.
5. It is 5. described to push away according to the method described in claim 2, it is characterized in that, the user data includes user interest label It is tag along sort to send condition, described to determine that the target card identifies corresponding target according to the corresponding user data of the account number Pushing condition, including：

   Corresponding target pushing condition is identified using the corresponding interest tags of the account number as the target card.
6. 6. according to the method described in claim 1, it is characterized in that, pair identified according to default card with pushing mode It should be related to, before obtaining the corresponding push mode of the target card mark, the method further includes：

   For each card mark configuration push mode, the push mode includes orientation push and non-directional push.
7. 7. according to the method described in claim 6, it is characterized in that, described for each card mark configuration push mode, The push mode includes orientation push and non-directional push, including：

   Obtain the data that each card identifies corresponding operation object；

   Meet the card mark configuration non-directional push of the first preset condition for the data of corresponding operation object；

   Meet the card mark configuration orientation push of the second preset condition for the data of corresponding operation object.
8. A kind of 8. information display device, it is characterised in that including：

   First acquisition unit, the card for obtaining client transmission show request, and the card displaying request includes object card Piece identifies；

   Second acquisition unit, for identifying the correspondence with pushing mode according to default card, obtains the target card Identify corresponding push mode；

   First searching unit, if the push mode for target card mark pushes for non-directional, in non-directional Hold in the Resources list, obtain the first displaying content, using the described first displaying content as card content；

   Second searching unit, if the push mode for target card mark pushes for orientation, provides in targeted content In the list of source, the second displaying content is obtained, using the described second displaying content as card content；

   Push unit, for sending the card content to the client, indicates the client in the pre- of default interface If the card content is shown at position.
9. 9. a kind of server, it is characterised in that including memory and processor, the memory is coupled with the processor；Institute Memory store instruction is stated, when executed by the processor so that the processor performs following operation：

   The card displaying request that client is sent is obtained, the card displaying request includes object card piece mark；

   Correspondence with pushing mode is identified according to default card, the target card is obtained and identifies corresponding push side Formula；

   If the push mode of the target card mark pushes for non-directional, in non-directional content resource list, obtain First displaying content, using the described first displaying content as card content；

   If the push mode of the target card mark pushes for orientation, in targeted content the Resources list, second is obtained Content is shown, using the described second displaying content as card content；

   The card content is sent and to the client, indicates that predetermined position of the client at default interface shows institute State card content.
10. 10. a kind of readable storage medium storing program for executing, it is characterised in that the read/write memory medium is stored with the program that processor can perform For code in computer, the read/write memory medium includes a plurality of instruction, and a plurality of instruction of said program code is configured to make The processor performs any one of claim 1-7 the method.