CN100415011C - A method of using mobile phone to read website information in advertisement - Google Patents

Abstract

The invention discloses a method of reading the advertising information website via mobile phones, which relates to the digital image processing and multimedia message service technology of computer science. The steps are as follows: 1) taking a picture of the website address in the advertisement with a mobile phone, 2) inputting what the user wants to know through the network and sending it with the image of the website address together to the service provider, 3) the server of the provider identifies the above information via OCR software and receives information about the website which the user wants to read, 4) the server accesses necessary information through the identification of the received information, 5) sending the information to the user by SMS.

Description

A method of using mobile phone to read website information in advertisement

technical field

The invention belongs to the field of computer digital image processing and the technical field of multimedia message service, and in particular relates to a method for reading website information in advertisements by using a mobile phone.

Background technique

Now, various product advertisements, company advertisements, etc. often provide the company's website so that people can further learn more detailed information through the Internet. However, while viewing these advertisements, many people cannot immediately go online to learn more information. Therefore, it is a good solution to quickly get the information you want to know through your personal mobile phone.

At present, related patents related to the use of mobile phone camera functions and information processing include: MMS mobile phone patent with built-in OCR recognition chip (application number: 02281853.7) and the method of using mobile phone MMS to process and identify business card images (application number: 200410057320.7) have passed the national patent Bureau's approval. Their common feature is to use OCR technology to identify and process images captured by mobile phones. However, the former OCR identification chip is embedded in the mobile phone, which increases the cost of the mobile phone. In the latter, OCR processing is installed on the service provider side, but it is only applied to the processing of business cards, and fails to process the functions of visiting websites and obtaining information.

Contents of the invention

A kind of method that utilizes the mobile phone to read the website information in the advertisement that the present invention proposes is to utilize the service of the service provider (SP) and the photographing function of the mobile phone, adopt the image recognition technology to realize the mobile phone user is concerned about in the website content in the advertisement information The method of fast reading of content enables mobile phone users to quickly read the information in the website provided in the advertisement information, thereby eliminating the trouble of writing down the website address in the advertisement information and then browsing the Internet through a computer.

In order to realize the object of the present invention, the technical scheme adopted in the present invention is as follows: the method may further comprise the steps:

1) Use the camera function of the mobile phone to take a picture of the URL provided in the advertisement;

2) The user enters the information that the user wants to know through the website corresponding to the URL and sends it to the service provider together with the image of the URL;

3) The server at the service provider uses OCR software to identify and obtain the information of the website that the user wants to visit;

4) The server at the service provider uses the web site information obtained from the identification to connect to the Internet in a wireless or wired manner, then accesses and downloads the HTML text of the website corresponding to the web site, and utilizes the information that the user inputs in step 2 and wants to know, Search in the HTML text content of the webpage, so as to extract a piece of content corresponding to the information input by the user;

5) Send this content to the mobile phone user by way of short message.

The beneficial effect of the invention is that when a user wants to obtain more detailed information through the website provided by the advertisement when seeing the advertisement information of interest, the user does not need to connect to the Internet through a personal computer to browse and search for information. Instead, the search for these information is completed through the camera function of the mobile phone and the text recognition and web page content search provided by the service provider, and is sent back to the mobile phone user through a text message. The processing by the method can enable the user to quickly read relevant and interesting information without any new requirements on the hardware of the mobile phone.

Description of drawings

Fig. 1 is a flow chart of the inventive method;

Fig. 2 is a working schematic diagram of the server at the service provider side when processing the results.

Detailed ways

The present invention will be further described below in conjunction with drawings and embodiments.

As shown in Figure 1 and Figure 2, the inventive method comprises the following steps:

1) When a mobile phone user sees an interesting advertisement on the bulletin board of the community, such as a company's recruitment information, the user wants to learn more about the company's details. The ad provides the company's URL, and the user captures a full image of the URL with the phone's camera.

2) Enter the content you want to know through the mobile phone keyboard. What the user wants to know is the situation of the company, so he enters "company profile".

3) Send the information input by the user and the image of the URL captured to the service provider.

4) When the server of the service provider receives the user's request, it uses OCR software to identify the text content in the image. URLs generally begin with http or www to separate URLs from other textual content. If the URL can be identified, continue to the next step, otherwise notify the user to take another camera.

5) The server at the service provider end connects to the Internet through wireless or wired means, and connects to the corresponding web page and downloads the HTML text of the web page according to the identified web address. If the connection is unsuccessful, notify the user that the web page cannot be logged in.

6) The server side of the service provider searches for the corresponding content from the HTML text of the webpage according to the content information sent by the user, that is, the content that the user cares about, such as the user input is "company profile".

7) If the search is successful, the content is sent back to the user in the form of a short message. If unsuccessful, the user is notified that there is no relevant content.

Claims (1)

1. a method of utilizing site information in the cell phone reading advertisement is characterized in that, may further comprise the steps:

1) image of the network address of using the camera function of mobile phone to take in the advertisement to be provided;

2) user input wants the information understood by the website of this network address correspondence and the image of network address together to send to service providing end;

3) server of service providing end is discerned by using OCR software, obtains the information that the user will visit network address;

4) server by utilizing of service providing end is discerned resulting website information and is connected to INTERNET by wireless or wired mode, visit and download the html text of the website of this network address correspondence then, and utilize the information understood wanted of the input of user in the step 2, in the html text content of webpage, search for, thereby take out the pairing one section content of information understood wanted with user's input;

5) this section content is sent to the cellphone subscriber by way of short messages.

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