CN101534315B - Advertising information issuing system combined with positioning navigation - Google Patents
Advertising information issuing system combined with positioning navigation Download PDFInfo
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- CN101534315B CN101534315B CN2008100655690A CN200810065569A CN101534315B CN 101534315 B CN101534315 B CN 101534315B CN 2008100655690 A CN2008100655690 A CN 2008100655690A CN 200810065569 A CN200810065569 A CN 200810065569A CN 101534315 B CN101534315 B CN 101534315B
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Abstract
An advertising information issuing system combined with positioning navigation is characterized by comprising an advertising information issuing client, an advertising information server and a user terminal, wherein the advertising information issuing client realizes recording the advertising information of merchants, the advertising information server interrelates the advertising information with the geographical positions of the merchants and classifies the advertising information, and the user terminal is a movable equipment combining the positioning navigation with the issuing of the advertising information and comprises a satellite signal processing module, a navigation application module, a high-speed communication interface module, an advertising data storing module, an advertising matching module, an advertising preferential selection module, an advertising triggering module and an advertising information outputting module. The system has the advantages of well combining the positioning navigation with the advertising information issuing, triggering the advertising information conforming to the requirements automatically along the way according to user commands during the process of positioning navigation, and adding a new information communication channel between the merchants and the consumers.
Description
[technical field]
The present invention relates to advertisement information distribution system, is a kind of advertisement information distribution system that combines with location navigation specifically.
[background technology]
The mode that advertisement is propagated as a kind of information is played the part of important role in social life, and particularly for businessman and consumer, the bridge of information transmission has between the two been erected in advertisement especially.But at present for existing advertisement information distribution system, the consumer generally can only passively accept advertising message, causes advertising results undesirable.
On the other hand, unify based on global positioning system and to get in touch more and more closelyr based on the location and navigation technology of mobile communication signal and people's life, this technology makes the user can know the position at oneself place in real time.In the trip process, people not only pay close attention to how to arrive the destination simultaneously, also hope to obtain more relevant informations of periphery on the way,, timeliness advertising message practical such as restaurant discounting, market sales promotion, the release of new products etc.In foreseeable future, the development of location navigation and its periphery technology will bring new revolution to the channel that people obtain information.But, also there is not the correspondent advertisement information issuing system can location navigation and advertising message issue be combined well at present, this has also limited further developing that location and navigation technology is used to a certain extent.
[summary of the invention]
The objective of the invention is to, a kind of advertisement information distribution system that combines with location navigation is provided, in the real-time positioning navigation procedure; According to the User Defined setting; Advertising message and user real time positional information are connected and trigger correspondent advertisement information automatically, make advertisement have more specific aim, practicality, also the advertisement accepting method is become initiatively by passive simultaneously; Let the user accept more easily, timely, accurate location-based advertising message is provided thereby be embodied as people's trip.
Technical scheme of the present invention is following:
A kind of advertisement information distribution system that combines with location navigation; Comprise advertising message issue client terminal, advertisement information server, user terminal; Said advertising message issue client terminal is realized the typing of merchant advertisement information; Be connected with advertisement information server through network; Said advertisement information server connects advertising message and businessman geographical position each other and advertising message is classified; Said businessman geographical position can be the geographical position of the position of the businessman guard station advertisement delivery that also can be businessman obtain according to certain rule competition, and said user terminal is to combine the issue of location navigation and advertising message, and can be through the movable equipment of network from advertisement information server download and renewal advertising message.Said user terminal comprises framing signal processing module, navigation application module, high-speed communication interface module, advertisement data store module, advertisement matching module, advertisement preferred module, advertisement trigger module, advertising message output module; Said framing signal processing modules implement is handled and is exported to the user location and with the positioning result coding to the GPS satellite signal or based on the mobile communication framing signal of base station; Be connected respectively to said navigation application module and advertisement trigger module; Said navigation application module is connected to the advertisement matching module; Realization combines map datum for the user path planning and navigation feature to be provided according to the positioning result of said framing signal processing module; Said high-speed communication interface module and said advertisement data store module interconnect; Be responsible for user terminal through the exchanges data between network and the Advertisement Server, realize user terminal from Advertisement Server download and renewal advertising message, said advertisement data store module is connected to the advertisement matching module; Be responsible for stores advertisements information and businessman's geographical location information; Said advertisement matching module is connected to the advertisement preferred module, is responsible for going to businessman geographical position and user the path planning of destination to mate, and filters out the path planning interior relevant advertisements of certain distance scope on the way simultaneously; Said advertisement preferred module is connected to the advertisement trigger module; Be responsible for going to the advertising message of screening The profile in the process of destination the user, definite advertisement that will trigger on the way, said advertisement trigger module is connected to the advertising message output module; Be responsible for going in the process of destination to trigger automatically according to user's current location the user being screened the highest advertising message of priority, said advertising message output module is responsible for the output of advertising message.
This invention can further be specially:
Said advertising message issue client terminal is realized the typing of merchant advertisement information, is connected with advertisement information server through network.
Said advertisement information server advertising message and businessman geographical position connect each other and with advertising message classification, said businessman geographical position can be that the position of businessman guard station also can be the geographical position of the advertisement delivery obtained according to certain rule competition of businessman.After advertising message was transferred to advertisement information server, server can be handled and classifies advertising message, and regular update advertising message database.Through the processing of advertisement information server, the advertising message of businessman just and their geographical location information be closely linked, and classify according to advertisement content, region and the form of expression.The user can select user terminal downloads to information be the advertising message after handling through advertisement information server.User terminal needs regularly to download and upgrade advertising message to keep the actual effect of institute's stores advertisements information from advertisement information server.Advertisement information server can carry out integration according to user terminal downloads and frequency, size and the classification of upgrading advertising message, and for the user relevant value-added service is provided according to integration, to improve user's download and the enthusiasm of upgrading advertising message.
Said user terminal comprises framing signal processing module, navigation application module, high-speed communication interface module, advertisement data store module, advertisement matching module, advertisement preferred module, advertisement trigger module, advertising message output module.
Said advertisement matching module is connected to the advertisement preferred module, is responsible for going to businessman geographical position and user the path planning of destination to mate, and filters out the path planning interior relevant advertisements of certain distance scope on the way simultaneously.Because the advertising message of user's download is the advertising message through advertisement information server was handled also and the businessman geographical position connects; After the user goes to the path planning of destination to confirm, just can at the beginning of the distance in path planning each point on the way and businessman geographical position is in the mass advertising information, select the advertising message relevant with path planning.
Said advertisement preferred module is connected to the advertisement trigger module; Be responsible for going to the advertising message of screening The profile in the process of destination the user; Definite advertisement that will trigger on the way comprises user command input module, advertisement classification selection module, order ads module, advertising frequency selection module, navigation safety priviledge module.Said user command input module selects module, advertising frequency to select module to be connected respectively with the advertisement classification; Thereby being responsible for being input to these two modules to user command respectively realizes the advertising message of The profile is screened; Said advertisement classification is selected module to be responsible for from the advertising message that said advertisement matching module is just selected filtering out the user according to user command to be ready the advertisement classification accepted; This module can go out according to the destination attribute selection that the user goes to and the corresponding advertisement classification in destination when not receiving user command; Said order ads module is according to the classification of advertising message, trigger prioritization with user's distance, the form of expression, the rule of bidding; Said advertising frequency selects module to select the triggering times of different advertisements in certain hour interval or operating range according to user command; This module can be set the triggering times of different advertisements according to default value when not receiving user command; Said navigation safety priviledge module is connected respectively with advertisement trigger module, navigation application module; Whether the triggering of judging advertising message conflicts with Voice Navigation mutually, if there is the navigation application module that conflicts then to send the preferential signal of Voice Navigation to guarantee navigation safety, if do not conflict then triggered as normal advertisement.
Said navigation safety priviledge module comprises waits to trigger advertising message memory module, conflict judge module, triggering permission module; Saidly wait to trigger advertising message memory module storage and screened the highest advertising message to be triggered of priority; Said conflict judge module judges whether the triggering of advertisement conflicts with Voice Navigation mutually; If there is the navigation application module that conflicts then to send the preferential signal of Voice Navigation guaranteeing navigation safety,, the then control that do not conflict allows module to send to trigger to allow signal if triggering.
The advantage of a kind of advertisement information distribution system that combines with location navigation of the present invention is: native system combines location navigation and advertising message issue well; In to user real time location navigation process; Automatically trigger the advertising message of The profile on the way according to user command; The life of being close to the users more when making advertisement pointed, ageing is for having increased a new information transmission channel between businessman and consumer.
[description of drawings]
Combine embodiment that the present invention is done further description with reference to the accompanying drawings:
Fig. 1 is the composition diagram of a kind of advertisement information distribution system that combines with location navigation of the present invention.
Fig. 2 is the inner composition diagram of the user terminal of a kind of advertisement information distribution system that combines with location navigation of the present invention.
Fig. 3 is the inside composition diagram of the advertisement preferred module of a kind of advertisement information distribution system that combines with location navigation of the present invention.
Fig. 4 is the inside composition diagram of the navigation safety priviledge module of a kind of advertisement information distribution system that combines with location navigation of the present invention.
[embodiment]
See also Fig. 1, a kind of advertisement information distribution system that combines with location navigation of the present invention comprises advertising message issue client terminal, advertisement information server, user terminal.
Said advertising message issue client terminal is realized the typing of merchant advertisement information, is connected with advertisement information server through network, can realize with a computer that is connected with advertisement information server through the Internet.
Said advertisement information server is advertising message and the businessman geographical position connects each other and with advertising message classification, and said businessman geographical position can be that the position of businessman guard station also can be the geographical position of the advertisement delivery obtained according to certain rule competition of businessman.After advertising message was transferred to advertisement information server, server can be handled and classifies advertising message, and regular update advertising message database.Through the processing of advertisement information server, the advertising message of businessman just and their geographical location information be closely linked, and classify according to advertisement content, region and the form of expression.The user can select user terminal downloads to information be the advertising message after handling through advertisement information server.User terminal needs regularly to download and upgrade advertising message to keep the actual effect of institute's stores advertisements information from advertisement information server.Advertisement information server can carry out integration according to user terminal downloads and frequency, size and the classification of upgrading advertising message, and for the user relevant value-added service is provided according to integration, to improve user's download and the enthusiasm of upgrading advertising message.Can realize with connecting the more powerful computer of the Internet, processing capacity and memory function.
Said user terminal is to combine the issue of location navigation and advertising message; And can be through the movable equipment of network from advertisement information server download and renewal advertising message; As shown in Figure 2, comprise framing signal processing module, navigation application module, high-speed communication interface module, advertisement data store module, advertisement matching module, advertisement preferred module, advertisement trigger module, advertising message output module.
Said framing signal processing module is connected respectively to said navigation application module and advertisement trigger module, realizes exporting with the equipment location and with the positioning result coding to the GPS satellite signal or based on the processing of the mobile communication framing signal of base station.Global positioning system is example with the GPS of USA; There has been multiple GPS module available at present on the market, the reception of the dipper system of other global positioning system such as China, the Galileo system in Europe, Muscovite GLONASS system satellite-signal and handle and only need to select the framing signal processing module of corresponding its signal processing of support to get final product.Mobile communication framing signal based on the base station comprises GPRS (the General Packet Radio Service that is used to locate; General packet radio service) signal, CDMA (CodeDivision Multiple Access; Code division multiplex) signal, GSM (Global System for MobileCommunications; Global system for mobile communications) signal, TD-SCDMA (TimeDivision-Synchronous CDMA; The time division synchronization code division multiplexing) signal etc. can be realized based on the technology that the mobile communication framing signal of base station positions through these at present.
Said navigation application module is connected to the advertisement matching module, realizes combining map datum for the user path planning and navigation feature to be provided according to the positioning result of said framing signal processing module.
Said high-speed communication interface module and said advertisement data store module interconnect; Be responsible for user terminal through the exchanges data between network and the Advertisement Server; Realize that user terminal is from Advertisement Server download and renewal advertising message; Can use USB (Universal Serial Bus, USB) interface to realize on the hardware.
Said advertisement data store module is connected to the advertisement matching module, is responsible for stores advertisements information and businessman's geographical location information.
Said advertisement matching module is connected to the advertisement preferred module, is responsible for going to businessman geographical position and user the path planning of destination to mate, and filters out the path planning interior relevant advertisements of certain distance scope on the way simultaneously.Because the advertising message of user's download is the advertising message through advertisement information server was handled also and the businessman geographical position connects; After the user goes to the path planning of destination to confirm, just can at the beginning of the distance in path planning each point on the way and businessman geographical position is in the mass advertising information, select the advertising message relevant with path planning.
Said advertisement preferred module is connected to the advertisement trigger module; Be responsible for going to the advertising message of screening The profile in the process of destination the user; Definite advertisement that will trigger on the way; As shown in Figure 3, comprise user command input module, advertisement classification selection module, order ads module, advertising frequency selection module, navigation safety priviledge module.
Said user command input module selects module, advertising frequency to select module to be connected respectively with the advertisement classification; Realize the advertising message of The profile is screened thereby be responsible for being input to these two modules to user command respectively, can realize through the form of button or touch-screen.
Said advertisement classification is selected module to be responsible for from the advertising message that said advertisement matching module is just selected filtering out the user according to user command to be ready the advertisement classification accepted, and this module can go out according to the destination attribute selection that the user goes to and the corresponding advertisement classification in destination when not receiving user command.
Said order ads module is according to the classification of advertising message, trigger prioritization with user's distance, the form of expression, the rule of bidding.
Said advertising frequency selects module to select at certain hour at interval or the triggering times of different advertisements in the operating range according to user command, and this module can be set the triggering times of different advertisements according to default value when not receiving user command.Advertising frequency selects module can control the frequency that advertisement triggers, and promptly is unlikely to let the user be sick of because of a large amount of advertisements again for advertisement information propagation the user, thereby promotes user experience.
Said navigation safety priviledge module is connected respectively with advertisement trigger module, navigation application module; Whether the triggering of judging advertising message conflicts with Voice Navigation mutually; If there is the navigation application module that conflicts then to send the preferential signal of Voice Navigation to guarantee navigation safety; If do not conflict then triggered as normal advertisement, as shown in Figure 4, comprise and wait to trigger advertising message memory module, conflict judge module, triggering permission module; Saidly wait to trigger advertising message memory module storage and screened the highest advertising message to be triggered of priority; Said conflict judge module judges whether the triggering of advertisement conflicts with Voice Navigation mutually, if there is the navigation application module that conflicts then to send the preferential signal of Voice Navigation guaranteeing navigation safety, allows module to send to trigger to allow signal if the then control that do not conflict triggers.
Said advertisement trigger module is connected to the advertising message output module, is responsible for going in the process of destination to trigger automatically according to user's current location the user being screened the highest advertising message of priority.Said advertising message output module is responsible for the output of advertising message, comprises audio-frequency information, Word message and video information, can realize with the mode that display screen, loudspeaker, earphone combine.
Claims (8)
1. advertisement information distribution system that combines with location navigation; Location navigation and advertising message issue are combined well; It is characterized in that: comprise advertising message issue client terminal, advertisement information server, user terminal; Said advertising message issue client terminal is realized the typing of merchant advertisement information; Be connected with advertisement information server through network, said advertisement information server advertising message and businessman geographical position connect each other and with advertising message classification, said businessman geographical position is the position of businessman guard station or the geographical position of the advertisement delivery that businessman obtains according to certain rule competition; Said user terminal combines the issue of location navigation and advertising message; And can download and the renewal advertising message from advertisement information server through network; Comprise satellite-signal processing module, navigation application module, high-speed communication interface module, advertisement data store module, advertisement matching module, advertisement preferred module, advertisement trigger module, advertising message output module; Said satellite-signal processing modules implement is to the GPS satellite Signal Processing with to the user location and with the output of positioning result coding; Be connected respectively to said navigation application module and advertisement trigger module; Said navigation application module is connected to the advertisement matching module, realizes combining map datum for the user path planning and navigation feature to be provided according to the positioning result of said satellite-signal processing module, and said high-speed communication interface module and said advertisement data store module interconnect; Be responsible for user terminal through the exchanges data between network and the advertisement information server; Realize user terminal from advertisement information server download and renewal advertising message, said advertisement data store module is connected to the advertisement matching module, is responsible for stores advertisements information and businessman's geographical location information; Said advertisement matching module is connected to the advertisement preferred module; Be responsible for going to businessman geographical position and user the path planning of destination to mate and wait to trigger the primary election of advertisement, said advertisement preferred module is connected to the advertisement trigger module, is responsible for going to the user advertising message of screening The profile in the process of destination; Definite advertisement that will trigger on the way; Said advertisement trigger module is connected to the advertising message output module, is responsible for the automatic triggering of advertising message, and said advertising message output module is responsible for the output of advertising message.
2. a kind of advertisement information distribution system that combines with location navigation as claimed in claim 1; It is characterized in that: said advertisement information server connects advertising message and businessman geographical position each other and according to advertisement content, region and the form of expression advertisement is classified; Advertisement information server can carry out integration according to user terminal downloads and frequency, size and the classification of upgrading advertising message; And for the user relevant value-added service is provided according to integration, to improve user's download and the enthusiasm of upgrading advertising message.
3. a kind of advertisement information distribution system that combines with location navigation as claimed in claim 1; It is characterized in that: said advertisement matching module is connected to the advertisement preferred module; Be responsible for going to businessman geographical position and user the path planning of destination to mate; Filter out the path planning relevant advertisements in the certain distance scope on the way simultaneously, thereby realize at the beginning of the distance in path planning each point on the way and businessman geographical position is in the mass advertising information, selecting the advertising message relevant with path planning.
4. a kind of advertisement information distribution system that combines with location navigation as claimed in claim 1; It is characterized in that: said advertisement preferred module is connected to the advertisement trigger module; Be responsible for going to the advertising message of screening The profile in the process of destination the user; Definite advertisement that will trigger on the way; Comprise user command input module, advertisement classification selection module, order ads module, advertising frequency selection module, navigation safety priviledge module, it is that order is continuous successively that wherein advertisement classification selects module, order ads module, advertising frequency to select module, four modules of navigation safety priviledge module; Said user command input module selects module, advertising frequency to select module to be connected respectively with the advertisement classification; Thereby being responsible for being input to these two modules to user command respectively realizes the advertising message of The profile is screened; Said advertisement classification selects module to be responsible for carrying out the selection of advertisement classification according to user command; Said order ads module is according to the classification of advertising message, trigger prioritization with user's distance, the form of expression, the rule of bidding; Said advertising frequency selects module to be responsible for selecting according to user command the triggering times of different advertisements in certain hour interval or operating range; Said navigation safety priviledge module is connected respectively with the navigation application module with the advertisement trigger module; Whether the triggering of judging advertising message conflicts with Voice Navigation mutually, if there is the navigation application module that conflicts then to send the preferential signal of Voice Navigation to guarantee navigation safety, if do not conflict then triggered as normal advertisement.
5. a kind of advertisement information distribution system that combines with location navigation as claimed in claim 4; It is characterized in that: said navigation safety priviledge module comprises waits to trigger advertising message memory module, conflict judge module, triggering permission module; Saidly wait to trigger advertising message memory module storage and screened the highest advertising message to be triggered of priority; Said conflict judge module judges whether the triggering of advertisement conflicts with Voice Navigation mutually; If there is the navigation application module that conflicts then to send the preferential signal of Voice Navigation guaranteeing navigation safety,, the then control that do not conflict allows module to send to trigger to allow signal if triggering.
6. a kind of advertisement information distribution system that combines with location navigation as claimed in claim 4; It is characterized in that: said advertisement classification is selected module to be responsible for from the advertising message that said advertisement matching module is just selected filtering out the user according to user command to be ready the advertisement classification accepted, and this module can go out according to the destination attribute selection that the user goes to and the corresponding advertisement classification in destination when not receiving user command.
7. a kind of advertisement information distribution system that combines with location navigation as claimed in claim 4; It is characterized in that: said advertising frequency selects module to select at certain hour at interval or the triggering times of different advertisements in the operating range according to user command, and this module can be set the triggering times of different advertisements according to default value when not receiving user command.
8. a kind of advertisement information distribution system that combines with location navigation as claimed in claim 1; It is characterized in that: said advertisement trigger module is connected to the advertising message output module, is responsible for going in the process of destination to trigger automatically according to user's current location the user being screened the highest advertising message of priority.
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| CN1558561A (en) * | 2004-01-18 | 2004-12-29 | 南昌市和记实业有限公司 | Vehicle mounted multimedia radio receiving, satellite orientation and radio communication system integrated unit |
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Also Published As
| Publication number | Publication date |
|---|---|
| CN101534315A (en) | 2009-09-16 |
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