CN101814173A - Electronic book advertisement platform - Google Patents

Abstract

The invention provides an electronic book advertisement platform, which comprises an electronic platform, wherein the electronic platform stores at least one electronic book and advertisement data uploaded by an electronic book supply end and at least one advertisement supply end, a member end uploads a keyword, member basic data and/or a use record to the electronic platform so as to inquire out a related electronic book according to the keyword and select one of the advertisement data according to the keyword, the member basic data and/or the use record, and the selected advertisement data is placed in the inquired electronic book and is transmitted back to the member end. Therefore, by means of placing advertisements in the electronic book, the member end can not only download the electronic book at low price or even free to improve the click-through rate and circulation rate of the electronic book, but also achieve the purpose of advertising and marketing commodities.

Description

eBook advertising platform

technical field

The invention relates to an e-book advertising platform. By placing advertisements in e-books, members can not only download e-books at low prices or even free of charge to increase the click-through rate and circulation rate of e-books, but also achieve advertising and marketing products. the goal of.

Background technique

In recent years, due to the rapid development of digital technology, digital e-books have become the future development goal of publishers. By promoting the habit of reading e-books, they are in line with the trend of environmental protection.

However, e-books have not become the mainstream in the publishing market after many years of development. The reason is that in addition to the many technical limitations that e-book-related readers must overcome, more importantly, the relevant service models and payment mechanisms are still to be determined. Standardization and formulation will cause consumers to be unwilling to pay for purchases, which will affect the willingness of publishers to continue investing in e-books.

Therefore, if an e-book service platform can be provided to facilitate consumers' downloading and induce consumers' willingness to download e-books, so as to increase the click-through rate and circulation of e-books, it will increase the willingness of publishers to support e-books. Development will be the goal that the present invention intends to achieve.

Contents of the invention

The main purpose of the present invention is to provide an e-book advertising platform. In the way of inserting advertisements in e-books, the advertising supply end subsidizes the use fee of e-books to the e-book supply end, and the member end of the platform can not only Downloading e-books at low prices or even free of charge can increase the reading and circulation of e-books, and can also achieve the purpose of advertising and marketing products.

The secondary purpose of the present invention is to provide an e-book advertising platform, which locates the location of the member terminal, and puts the advertising materials of the nearby area into the electronic book downloaded by the member terminal according to the location of the member terminal, so as to Local advertisements are sent to local consumers to improve the accuracy of advertisements.

Another object of the present invention is to provide an e-book advertising platform. The advertisement supply end sets at least one advertisement condition for the advertisement materials provided. When the member downloads the e-book on the electronic platform, the electronic platform will display If the conditions are compared with the keywords, basic member information and/or usage records uploaded on the member terminal, the advertising materials can be sent to the members who are suitable for the advertising materials through the entrainment of the e-book.

Another object of the present invention is to provide an e-book advertising platform, which includes a statistical analysis module, which is used to analyze keywords, member basic information, geographic coordinates, and browsing time for members who click on advertising materials. Statistical analysis, and then generate at least one statistical analysis table, this statistical analysis table will provide a market survey of the advertised product, so as to facilitate the subsequent development of the product market by the advertising supply side.

The purpose of the invention of the present invention is achieved through the following technical solutions:

An e-book advertising platform, characterized in that: comprising

An electronic platform for storing several e-books and several advertisement materials, and at least one advertisement data is embedded in each e-book;

At least one e-book provider connected to the electronic platform to provide e-books and upload the e-books to the electronic platform;

At least one advertisement supply end is connected to the electronic platform to provide advertisement materials, and at least one advertisement condition is set in the advertisement materials, and the advertisement materials are uploaded to the electronic platform;

At least one member terminal, connected to the electronic platform, including an e-book reader, used to provide a keyword, a member basic information and/or at least one usage record, and upload the keyword, member basic information and/or usage record to Electronic platforms to download e-books;

The electronic platform searches out relevant e-books based on keywords, and compares the advertising conditions of each advertisement data with keywords, basic member information and/or usage records, so as to match the keywords, basic member information and/or The advertising data of the use record is placed in the e-book found out and sent back to the member's end.

An e-book advertising platform, characterized in that: comprising

An electronic platform for storing several e-books and several advertisement materials, and at least one advertisement data is embedded in each e-book;

At least one e-book provider connected to the electronic platform to provide e-books and upload the e-books to the electronic platform;

At least one advertisement supply end connected to the electronic platform to provide advertisement materials and upload the advertisement materials to the electronic platform;

At least one member terminal, connected to the electronic platform, including an e-book reader, used to provide a keyword, a member basic information and/or at least one usage record, and upload the keyword, member basic information and/or usage record to Electronic platforms to download e-books;

The electronic platform searches out relevant e-books according to the keywords, and performs a statistical analysis program on the keywords, member basic information and/or usage records uploaded by each member terminal to generate at least one statistical analysis table, and according to the statistics The analysis table chooses to put the advertising data into the queried e-book and send it back to the member side.

The beneficial effects of the present invention are: by placing advertisements in the e-books, members can not only download the e-books at a low price or even free of charge to increase the click-through rate and circulation rate of the e-books, but also achieve the purpose of advertising and marketing products.

Description of drawings

FIG. 1 is a schematic structural diagram of a preferred embodiment of an e-book advertising platform.

FIG. 2 is a schematic diagram of a data display of the e-book reader.

FIG. 3 is a schematic diagram of another information display of the e-book reader.

FIG. 4 is a schematic diagram of another information display of the e-book reader.

FIG. 5 is a schematic diagram of another information display of the e-book reader.

Fig. 6 is a schematic structural diagram of another embodiment of an e-book advertising platform.

Fig. 7 is a statistical analysis table of the query times of each keyword.

Figure 8(a)-(e) is a statistical analysis table of the ratio of men and women, age distribution, educational background distribution, working class distribution and annual income distribution of members browsing e-books.

FIG. 9 is a statistical analysis table of the distribution of the number of people browsing e-books in each region.

FIG. 10 is a statistical analysis table of the distribution of the number of people browsing the e-book.

Figure 11 is a statistical analysis table for the distribution of the number of people viewing e-books on the member side.

FIG. 12( a ) is a schematic diagram of another information display of the e-book reader.

FIG. 12( b ) is a schematic diagram of another information display of the e-book reader.

Fig. 13 is a statistical analysis table of the query times of each classification category.

Figure 14 is a geographical schematic diagram of potential regional market development and business situation analysis.

Detailed ways

The present invention will be further described below in conjunction with the accompanying drawings and embodiments.

First, FIG. 1 is a schematic structural diagram of a preferred embodiment of an e-book advertising platform. As shown in the figure, the electronic book advertising platform 100 includes an electronic platform 10, at least one electronic book supply terminal 30, at least one advertisement supply terminal 50 and a member terminal 70, and the electronic book supply terminal 30, the advertisement supply terminal 50 and the member terminal 70 respectively connect the electronic platform 10 to the network. The electronic book supply end 30 can be a publishing house, a newspaper industry, a magazine agency, a writer or an information provider, and the advertisement supply end 50 can be an advertiser, a store, a commodity store, a commodity agent or a Commodity manufacturers, and the member terminal 70 is a member or consumer of an electronic platform 10 .

Among them, the e-book supply end 30 is used to provide and upload at least one e-book 31 to the electronic platform 10, the advertisement supply end 50 is used to provide and upload at least one advertisement material 51 to the electronic platform 10, and the advertisement supply end 50 can be based on the The characteristics of the commodity screen the possible consumer groups, and set at least one advertisement condition 511 in the advertisement data 51 according to the possible consumer group types, then the electronic platform 10 stores several e-books 31 and several advertisement materials 51 .

The member terminal 70 is used to provide and upload a keyword 72 and a member basic information 73 to the electronic platform 10 . Then the electronic platform 10 searches out at least one e-book 31 associated with the keyword 72 according to the keyword 72, and compares the advertising conditions 511 of each advertising material 51 with the keyword 72 and/or the member basic information 73, so that Advertisement materials 51 matching keywords 72 and/or member basic information 73 are placed in the queried e-book 31 and sent back to the member terminal 70 , then the member terminal 70 can complete the download of the e-book 31 . Afterwards, the member terminal 70 can browse the downloaded e-book 31 through an e-book reader 71, and this e-book reader 71 can be a notebook computer (NoteBook, NB), a palmtop computer (PDA), a smartphone Mobile phone, an electronic paper application device or a portable mobile network device (MID).

Of course, the electronic book 31 of the present invention can also be disassembled into several chapters, and the electronic platform 10 can provide the member terminal 70 to download the electronic book 31 of all chapters at one time, or only provide part of the chapters at a time. After reading some chapters, if the consumer on the member terminal 70 is interested in the content of the e-book 31 , then continue to download other chapters in sections.

In addition, the electronic platform 10 includes a database 11 and a computing module 13 . The database is used to store e-books 31 , advertisement data 51 , keywords 72 and basic member data 73 . The computing module 13 is connected to the database 11, uses the keyword 72 uploaded by the member terminal 70 to query the relevant e-books 31 in the database 11, and compares the advertisement conditions 511 of each advertisement material 51 with the keyword 72 and/or Or the member basic information 73, so that the advertisement data 51 matching the keyword 72 and/or the member basic information 73 is placed in the electronic book 31 downloaded by the member terminal 70.

As mentioned above, Fig. 1 of the present invention further cooperates with the e-book reader 71 shown in Fig. 2 and Fig. 3 and takes the query of basketball-related e-books as an example to describe in detail, which is as follows: consumers at the member terminal 70 can Input the keyword 72 of "basketball" through the electronic book reader 71, and upload the input keyword 72 of "basketball" and the basic member information 73 to the electronic platform 10, and the basic member information 73 at this time can record the gender of the member , age, education, working class, annual income or interests, etc., such as: male, 28 years old, university, engineer, 700,000, sports.

After the electronic platform 10 receives the keyword 72 of "basketball" and the basic member information 73, the computing module 13 searches out relevant electronic books 31 in the database 11 according to the keyword 72 of "basketball". special issue) and e-book 31 (such as: NBA basketball news). Furthermore, if one of the advertisement supply ends 50 is a sports goods store at this time, an advertisement data 51 of a sports goods can be provided, and the advertisement condition 511 of the advertisement data 51 of sports goods is set as querying basketball-related e-books and male aged 15 to 40, and the calculation module 13 compares the advertisement condition 511 "basketball + male + aged 15 to 40" to keyword 72 (basketball) and member basic information 73 (male, 28 years old, university, engineer , 700,000, sports). After the comparison, the keyword 72 (basketball) and the member basic information 73 (male, 28 years old) meet the consumer group set by the advertisement supply end 50, and the calculation module 13 will place the advertisement information 51 of sports goods in the In the electronic book 31 (such as: special issue of basketball figures) and the electronic book 31 (such as: NBA basketball newsletter).

Then, as shown in Figure 2, the electronic platform 10 returns the e-book 31 of the basketball character special issue and the e-book 31 of the NBA basketball newsletter to the member terminal 70, and is listed on the e-book reader 71 of the member terminal 70, and the member terminal 70 can Click one of the e-books 31, such as: NBA basketball newsletter, after that, as shown in Figure 3, the data page of the NBA basketball newsletter e-book 31 can be presented on the e-book reader 71, and the user can click to select The previous page and the next page control buttons 711/713 of the e-book reader 71 are used for page-turning browsing, and the main menu control button 712 is clicked to return to the main menu of the e-book 31 to select to download or browse other e-books 31, for example : Basketball character special feature. In addition, when the consumer on the member terminal 70 browses the data page of the e-book 31, the advertising material 51 of sports goods will also be set on a corner of a certain page of the data page of the e-book 31, for example: the advertisement shown in Figure 3 The data 51 is arranged at the lower corner of the layout, or as shown in Figure 4, one of the pages of the e-book 31 can be used as a full-page advertisement data 51 page, so that when consumers read the e-book 31, they also receive Advertisement information to be pushed to the advertisement supply end 50.

Furthermore, as shown in FIG. 2 , weekly, monthly, newsletter or serialized e-books 31 may also include a subscription element 311, and members of the member terminal 70 may click on the subscription element 311 to generate a subscription message 313 and send it to the electronic platform 10 for storage in the database 11 , then the electronic platform 10 will periodically send the electronic book 31 to the member terminal 70 according to the subscription message 313 .

As mentioned above, the method of placing advertisements in each e-book 31 of the present invention can subsidize the use fee of the e-book 31 to the e-book provider 30 through the advertisement provider 50, and the member terminal 70 of the platform 10 can not only lower the price Even the e-book 31 to be read can be downloaded free of charge to increase the reading and circulation of the e-book 31 , and each advertising material 51 can be sent to suitable members, so as to achieve the purpose of the advertising supplier 50 advertising and marketing products.

In addition, in another embodiment of the present invention, the advertisement condition 511 of the advertisement material 51 will be compared with the conditions of the member terminal 70 in reading and downloading the e-book 31 in addition to the keywords 72 and the conditions of the member basic information 73 The use record 74 generated during the process causes the advertisement data 51 matching the keyword 72 , member basic information 73 and/or use record 74 to be placed in the electronic book 31 downloaded by the member terminal 70 . In addition, the usage record 74 provided by the member terminal 70 will be uploaded to the electronic platform 10 and stored in the database 11 .

Referring to Fig. 1, wherein the e-book reader 71 also includes a positioning module 75, the positioning module 75 is used to locate the current use position of the e-book reader 71 to generate a geographical coordinate 751, then the e-book reader 71 will The geographic coordinates 751 are recorded in usage records 74 . In an embodiment of the present invention, if one of the advertisement supply terminals 50 is a merchant, the advertisement supply terminal 50 can provide an advertisement material 51 with the nature of the local region. For example: a sports goods store (No. 100, Da'an Road, Da'an District, Taipei City), and for the advertisement condition 511 of the advertisement material 51, set at least one area for publishing advertisements, such as: Da'an District, Taipei City, this area can be limited to one A town, a city administrative region, a map block, a road section or a mileage are used as units. At this time, in addition to comparing the advertisement condition 511 with the keywords 72 and member basic information 73 of the member terminal 70, the calculation module 13 of the electronic platform 10 can also choose to compare the geographic coordinates 751 recorded by the member terminal 70 to compare Whether the location of the member terminal 70 is within the area where the advertisement supply terminal 50 releases the advertisement, if the positioning module 75 of the member terminal 70 locates the geographic coordinates 751 of the e-book reader 71 (for example: Heping East Road, Daan District, Taipei City No. 123) is located within the area where the advertisement supply end 50 intends to publish the advertisement, then the advertisement material 51 will be optionally placed in the electronic book 31 downloaded by the member end 70. Afterwards, as shown in Figure 5, on the e-book reader 71 of the member terminal 70, the data content of the e-book 31 will be presented and include a sports goods store (name of the local business store) and No. 150, Da'an Road, Da'an District, Taipei City. Advertisement material 51 of (local business address).

The electronic book advertising platform 100 of the present invention places the advertisement material 51 of the nearby area in the electronic book 31 downloaded by the member terminal 70 by locating the location of the member terminal 70, so as to send local advertisements to local consumers, so as to Improve the accuracy of the 50 advertisement release objects at the advertisement supply end.

Referring to FIG. 6 , it is a schematic structural diagram of another embodiment of the e-book advertising platform of the present invention. As shown in the figure, the main structure of the e-book advertising platform 200 in this embodiment is similar to that of the e-book advertising platform 100 shown in FIG. It is connected to the database 11 and the calculation module 15 .

The e-book advertising platform 200 can use the statistical analysis module 15 to perform a statistical analysis program on each keyword 72 , each member basic information 73 and/or usage records 74 provided by each member terminal 70 to generate corresponding statistical analysis results. If the statistical analysis results can produce potential advertising effects on the advertising materials 51 to be pushed, the advertisement supply side can choose to place the advertising materials 51 to be pushed into an appropriate location through the computing module 13 of the electronic platform 10. eBook 31.

Furthermore, the e-book reader 71 of the member terminal 70 of this embodiment also includes a counting module 76. When the member terminal 70 opens one of the selected e-books 31, the counting module 76 will start counting, and count to Until the consumer closes the e-book 31 , a browsing time 761 is generated according to the counting result, and the browsing time 761 will be recorded in the usage record 74 . In addition, the counting module 76 can count the browsing times 763 of each e-book 31 read by the member terminal 70 , and the browsing times 763 will be recorded in the use record 74 . Afterwards, the member terminal 70 can upload the usage record 74 recorded with the geographic coordinates 751 , browsing time 761 and browsing times 763 to the electronic platform 10 for storage in the database 11 .

As mentioned above, the statistical analysis module 15 can perform a statistical analysis program for each keyword 72 provided by each member terminal 70, each member basic information 73 and/or use record 74, and the program is described one by one as follows: Shown in 7 is a statistical analysis table of the query times of each keyword of the present invention. Statistical analysis module 15 performs statistical analysis on each keyword 72 (for example: basketball, baseball, football, billiards, softball, billiards, etc.) input by each member terminal 70 to query e-book 31, then each keyword 72 The query times can be displayed on the statistical analysis table 151 , for example: one of the keywords 72 (basketball) has a cumulative query times of 2010. In this way, the advertisement supply end 50 can know from the statistical analysis table 151 what kind of subject e-books 31 most members in the e-book advertising platform 100 are looking for, and subsequently, push and broadcast product advertisements with related themes (for example: basketball shoes) on the campus. In the e-books 31 downloaded by some member terminals 70, to increase the success rate of advertising and marketing.

As shown in Fig. 8 (a)-(e), it is a statistical analysis table of the proportion of men and women, age distribution, educational background distribution, working class distribution and annual income distribution of members who browse advertisement data in the present invention. The statistical analysis module 15 performs statistical analysis on the member basic information 73 of each member terminal 70 browsing a specific e-book 31 (for example: the NBA basketball newsletter of FIG. 2 ), so as to display the ratio of male to female in FIG. Chart, for example: 65% for men and 35% for women, to display the age distribution chart on Figure 8(b), for example: 29% for 20-30 years old, to display the education background on Figure 8(c) The graph of the distribution, for example: the university is 42%, to display the graph of the working class distribution on Figure 8(d), for example: the student is 40%, to display the graph of the annual income distribution on Figure 8(e), For example: 38% for less than 250,000. In this way, the advertisement supply end 50 can learn from the statistical analysis table 152 which type of people most of the members who browse the specific e-book 31 belong to, and then the advertisement supply end 50 will promote the advertisement according to the commodities that this type of people usually buy. To increase the success rate of advertising and marketing, for example: from the statistical analysis of Figure 8, it can be roughly estimated that male students with a college degree account for a certain proportion, so choose mainstream electronic products or sports that male students prefer The advertisement material 51 of the commodity is added to the specific e-book 31 , so that the member terminal 70 can browse the specific e-book 31 while enjoying the advertisement of the commodity he likes.

As shown in FIG. 9 , it is a statistical analysis table of the distribution of the number of people browsing e-books in each area of the present invention. In one embodiment of the present invention, the electronic platform 10 can pre-divide several areas where advertisement data is to be released, for example: each administrative district of Taipei City, and subsequently, the statistical analysis module 15 can use each geographical location in each usage record 74 The coordinates 751 are classified into the corresponding regions, so as to obtain the statistical analysis table 153 of the distribution of the number of people browsing the specific e-book 31 in each region. For example: the number of viewers who read the specific e-book 31 in Da'an District is 4211. In this way, the advertisement supply end 50 can know the area where the potential consumer population is located through the statistical analysis table 153, and can further place the advertisement data 51 in the downloaded e-book 31 in this popular area, or serve as the advertisement supply end 50 to display the store Key areas for planning and marketing.

As shown in FIG. 10 , it is a statistical analysis table of the distribution of the number of people who browse the e-book in the present invention. Statistical analysis module 15 is in order to statistically analyze the browsing time 761 of each member terminal 70 reading a specific e-book 31 (for example: FIG. The statistical analysis table 154 of the distribution of the number of people. Furthermore, the statistical analysis table 154 in this embodiment uses one of the chapters of the special issue of basketball figures for analysis and statistics. Based on the reading habits of ordinary readers, if the content of the e-book 31 fails to arouse the reader's interest, it should stop reading and close it in a short time. Then, from the results displayed in the statistical analysis table 154, it can be seen that the browsing time 761 of this specific e-book 31 between 30 and 40 minutes occupies a considerable number of people, so it can be roughly speculated that the chapter content of the e-book 31 and the content published in it If the advertisement material 51 is favored to a certain extent, the advertisement supplier 50 may consider giving priority to sponsoring the download fee of the e-book 31 , and put the related advertisement material 51 into the e-book 31 . In addition, as mentioned above, the present invention uses one of the chapters to count the browsing time 761 of the e-book 31 . However, it is also possible to count the browsing time 761 of an entire e-book 31 or an e-book 31 without chapters (for example: newsletters, weekly newspapers).

As shown in FIG. 11 , it is a statistical analysis table for the distribution of the number of people who browse the e-books at the member terminal of the present invention. The statistical analysis module 15 is used to statistically analyze the number of times 763 that each member terminal 70 reads an e-book 31 in each usage record 74, so as to calculate the statistical analysis table for the distribution of the number of people who have browsed the number 763 of a specific e-book 31 at the member terminal 70 155. According to the reading habit of most people, after reading a book, it is often rare to have the opportunity to read it again. However, this is not the case for all books, such as reference books, travel books, reference books, comic books, etc., which have a high probability of being read again. Therefore, the statistical analysis module 15 analyzes the number of times the electronic book 31 is read again, So that the advertisement provider 50 can provide appropriate advertisement materials 51 to the e-book 31 . For example: when the e-book 31 is a travel book, the advertisement provider 50 may select an advertisement material 51 of a travel agency to be placed in the travel book. Afterwards, when consumers on the member terminal 70 want to make travel plans, they may also recall the travel agency advertisement in the travel book, and read the travel book again to provide travel consultation to the travel agency and create business opportunities for the advertisement supply terminal 50 .

In addition, as mentioned above, in addition to using the keyword 72, the member terminal 70 can query the e-book 31 by category query. Referring to Fig. 6, the database 11 of this electronic platform 10 can be formulated with several classification categories 12, and this database is classified into an appropriate classification category 12 according to the book type of each electronic book 31, for example: Financial Weekly Electronic Book 31 is classified into Finance category 12, Dream of Red Mansions e-book 31 categories to classical literature category 12 and so on. Consumers at the member terminal 70 can also select one of the categories 12 to search for relevant e-books 31 according to the selected category 12 .

For example, when the member terminal 70 logs into the database 11 of the electronic platform 10, as shown in FIG. Next, as shown in Figure 12(b), consumers at the member terminal 70 can select one of the classification categories 12, for example: classical literature, and all e-books 31 related to classical literature will be displayed on the e-book reader 71 , For example: Dream of Red Mansions, Journey to the West, Romance of the Three Kingdoms...etc. Afterwards, the consumer can select one of the classical literature e-books 31 to download and browse, and the selected category 12 will be recorded in the use record 74 .

The statistical analysis module 15 of the electronic platform 10 will perform statistical analysis on the classification categories 12 selected when each member terminal 70 inquires about the e-book 31, and then the number of inquiries of each classification category 12 will be displayed as shown in Figure 13 Statistical Analysis Table 156. For example: one of the category 12 (Finance) has accumulated 10567 queries. In this way, the advertisement provider 50 can know which category of e-books 31 most members in the e-book advertising platform 200 are looking for through the statistical analysis table 156 . Subsequently, push and broadcast related category of commodity advertisements (for example: automobile advertisements) in the e-books 31 downloaded by most member terminals 70, so as to increase the success rate of advertising marketing.

Of course, the statistical analysis module 15 of this embodiment can also perform statistical analysis on the classification category 12 selected by a single member terminal 70, so as to understand which category 12 e-books 31 the consumers of this member terminal 70 like to read, And put relevant advertisement data 51 into the electronic book 31 downloaded by the member terminal 70 according to one's preference, so as to provide personalized advertisements.

Statistical analysis tables 151 , 152 , 153 , 154 , 155 , and 156 generated by the statistical analysis module 15 for counting keywords 72 , member basic information 74 and/or usage records 74 will help the advertising supplier 50 to market the advertised products. Investigate, so as to facilitate the follow-up actions of the advertisement supply end 50 for commodity market development.

As shown in FIG. 14 , it is a geographical schematic diagram of the present invention for potential regional market development and business situation analysis. As shown in Figure 9 above, the advertising supply end 50 of the present invention knows the area where the potential consumer population is located through the statistical analysis table 153, and conducts actions to expand the store or expand the store area in the area with a large potential consumer population, for example: a store in Daan District 81, and plan a business scope 811 for the store 81, for example: 2 kilometers, and analyze whether there is a business scope 831 of the same type of rival store 83 near this business scope, and if so, further analyze the business income of the rival store 83 Whether it is a threat to the store 81, if the operating income of the rival store 83 has reached a certain scale, the advertising supply end 50 will increase the popularity of the store 81 by promoting sales, increasing advertising costs or other marketing methods, so as to target potential consumption areas Conduct market development.

The above descriptions are only feasible embodiments of the present invention, and are not intended to limit the scope of protection of this patent. Any non-creative modification made by those skilled in the art on this basis shall be considered within the protection scope of the present invention.

Claims (11)

1. an electronic book advertising platform is characterized in that: comprise

One e-platform in order to storing several e-book and several advertising informations, and has been inserted at least one advertising information in each e-book;

At least one e-book feed end connects e-platform, in order to e-book to be provided, and uploads e-book to e-platform;

At least one ad serving end connects e-platform, in order to advertising information to be provided, and sets at least one advertisement condition in advertising information, and uploads advertising information to e-platform;

At least one member's end, connect e-platform, include an E-book reader, in order to a key word, member's basic document and/or at least one service recorder to be provided, and key word, member's basic document and/or service recorder be uploaded to e-platform, the following live philosophical works;

Described e-platform goes out the e-book of correlativity according to keyword query, and the advertisement condition of each advertising information is compared to key word, member's basic document and/or service recorder, the advertising information that accords with key word, member's basic document and/or service recorder with order is placed in the e-book that inquires and is back to member's end.

2. electronic book advertising platform as claimed in claim 1 is characterized in that: described e-platform comprises

One data bank stores this e-book and this advertising information;

One computing module, connect this data bank, according to this relevant in this data bank of this keyword query e-book, and the advertisement condition of this advertising information is compared to this key word, this member's basic document and/or this service recorder of this member's end, this advertising information that accords with this key word, this member's basic document and/or this service recorder with order is placed in this e-book that this member's end downloaded.

3. electronic book advertising platform as claimed in claim 1 is characterized in that: described E-book reader includes a location module, and to produce a geographical coordinate, this geographical coordinate is recorded in this service recorder in order to the use location of locating this E-book reader.

4. electronic book advertising platform as claimed in claim 1, it is characterized in that: described e-book also includes one and subscribes to element, this member's end is subscribed to message and is sent to this e-platform to produce one by clicking this subscription element, and then this e-platform regularly transmits this e-book to this member's end according to this subscription message.

5. an electronic book advertising platform is characterized in that: comprise

One e-platform in order to storing several e-book and several advertising informations, and has been inserted at least one advertising information in each e-book;

At least one e-book feed end connects e-platform, in order to e-book to be provided, and uploads e-book to e-platform;

At least one ad serving end connects e-platform, in order to advertising information to be provided, and uploads advertising information to e-platform;

At least one member's end, connect e-platform, include an E-book reader, in order to a key word, member's basic document and/or at least one service recorder to be provided, and key word, member's basic document and/or service recorder be uploaded to e-platform, the following live philosophical works;

Described e-platform goes out the e-book of correlativity according to keyword query, and key word, member's basic document and/or service recorder that each member end is uploaded carried out statistical analysis program producing at least one statistical analysis table, and select to be placed in this advertising information in the e-book that inquires and be back to member's end according to this statistical analysis table.

6. electronic book advertising platform as claimed in claim 5 is characterized in that: described e-platform includes:

One data bank stores this e-book and this advertising information;

One statistical is analysed module, in order to this key word of statistical study, this member's basic document and/or this service recorder to produce this corresponding statistical analysis table;

One computing module connects this data bank and this statistical study module, according to this relevant in this data bank of this keyword query e-book, and selects that according to this statistical analysis table this advertising information is placed in this member and holds in this e-book of being downloaded.

7. electronic book advertising platform as claimed in claim 6, it is characterized in that: each key word of described statistical study module statistical study, to count this statistical analysis table with each keyword query number of times, and this each member's basic document of statistical study module statistical study, have this statistical analysis table that M-F, age distribution, educational background distribute, work stratum distributes or annual income distributes that each member's end is browsed this e-book to count.

8. electronic book advertising platform as claimed in claim 6, it is characterized in that: described E-book reader includes a location module and a counting module, this positioning module in order to the use location of locating this E-book reader to produce a geographical coordinate, this counting module in order to count this member hold reading during this e-book a browsing time and count the number of visits of this member's end for this e-book, and this geographical coordinate, this browsing time and this number of visits are recorded in this service recorder.

9. electronic book advertising platform as claimed in claim 8, it is characterized in that: described e-platform marks off several regional extents of desiring the releasing advertisements data in advance, and this statistical study module is classified each geographical coordinate in each affiliated regional extent, to count this statistical analysis table of the number distribution of browsing this e-book in each regional extent.

10. electronic book advertising platform as claimed in claim 8, it is characterized in that: described statistical study module is in order to the browsing time of each member's end of statistical study for this e-book, to count this statistical analysis table of the number distribution with this e-book browsing time, and this statistical study module is in order to the number of visits of each member's end of statistical study for this e-book, to count the statistical analysis table of the number distribution with this e-book number of visits.

11. electronic book advertising platform as claimed in claim 6, it is characterized in that: this data bank of described e-platform is formulated several class categories, this data bank is according in the suitable class categories of the books classification of type to of each e-book, then this member's end also can be selected a wherein class categories, to inquire this e-book of correlativity according to this selected class categories, and this member holds selected this class categories to be recorded in this service recorder, and the number of times inquired about in order to this class categories of statistical study of this statistical study module, to count this statistical analysis table with each class categories inquiry times.

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