CN101840555A - Directed advertisement publishing system and arranging method of advertisement information classification items - Google Patents
Directed advertisement publishing system and arranging method of advertisement information classification items Download PDFInfo
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Abstract
The invention discloses a directed advertisement publishing system and an arranging method of advertisement information classification items. The directed advertisement publishing system comprises an electronic display terminal network, an advertisement information electronic display terminal, a terminal network management system and a mobile advertisement receiving terminal which can interact with the advertisement information electronic display terminal. The terminal network management system controls the advertisement information electronic display terminal through the electronic display terminal network, wherein a playing program module is arranged in the advertisement information electronic display terminal; the terminal network management system transmits advertisement information to be published to the advertisement information electronic display terminal for storage, and the playing program module can play the advertisement information to be published and stored in the advertisement information electronic display terminal. Thus, the invention can allow many merchants or advertisers to publish multimedia products or advertisement information to online shops, selected outdoor electronic terminals, selected user computer desktops or mobile advertisement receiving terminals.
Description
Technical field
The present invention relates to a kind of advertisement distributing system of orientation, be mainly used in the electronics playback terminal in the ecommerce nerve of a covering, solid shop/brick and mortar store, user's computer desktop, and the user moving advertising receiving terminal of carrying.
The invention still further relates to a kind of arrangement method that is applied to the advertising message classification bar of above-mentioned targeted ads delivery system.
Background technology
Businessman will change a lot of money every year and make and distribute paper seal products catalogue (DM), and these paper seal products catalogues can not be issued real-time sales promotion information, can not displaying video etc. multimedia messages, expense is high again.So need a new platform can be distributed to the user to real-time multimedia messages by businessman, no matter be on the net, or the electric terminal in solid shop/brick and mortar store, perhaps user's computer desktop.
Simultaneously, a lot of advertisers or supply commercial city wish and can real-time product advertising information be published in the solid shop/brick and mortar store, but advertiser or supplier can only rely on classical pathway now, give the third party show and colour, by the third party come layout and be published in the shop advertisement frequently.If but advertiser or supplier can directly be published to selected in-store advertising terminal to product information, that is just excellent.
At last, if can allow the user easily needed advertising message be downloaded to the moving advertising receiving terminal of carrying from the computer desktop of oneself or the advertising message electronics display terminal of open air, that is just convenient to the user.
Summary of the invention
The present invention is directed to the deficiencies in the prior art, a kind of advertisement distributing system of orientation is provided, can allow a lot of businessmans or advertiser simultaneously media product or advertising message are published on the website, or selected outdoor electric terminal, or selected user computer desktop.Described targeted ads delivery system is downloaded or storage for the user automatically by the play content of each advertising message electronics display terminal of terminal network management system automatic editing.
For realizing above technical purpose, the present invention will take following technical scheme:
A kind of advertisement information distribution system of orientation, comprise electronics display terminal network, advertising message electronics display terminal and terminal network management system, described terminal network management system is controlled advertising message electronics display terminal by electronics display terminal network, wherein, described advertising message electronics display terminal, be interior display device of establishing the playing program module, comprise Online Store, selected outdoor electronics display terminal and user computer desktop three's combination in any; Described terminal network management system, comprise the advertising message transport module, advertising message to be released is transferred to advertising message electronics display terminal by the advertising message transport module and stores, and the playing program module can be play the advertising message to be released that stores in this advertising message electronics display terminal.
Described advertising message electronics display terminal is classified according to the terminal user's attribute module that is provided with in the terminal network management system, be provided with the default play parameter of advertising message in the terminal network management system and set submodule and advertising message actual play parameter setting submodule, a plurality of users can be simultaneously to advertising message electronics display terminal transmission advertising message to be released, and set submodule by the default play parameter of this advertising message and carry out the selection of advertisement information play parameter, then advertising message actual play parameter setting submodule is set automatically to the advertising message that the user uploaded, described play parameter comprises advertising message electronics display terminal classification, advertising message date issued, advertising message day reproduction time section and reproduction time length thereof, the playing program module is play the advertising message of being downloaded to be released successively according to the play parameter of reality.
Described advertising message electronics display terminal can also be made as interactive terminal and interactive terminal not by the terminal network management system, when advertising message electronics display terminal during for interactive terminal not, can only be in automatic broadcast state in this advertising message of not issuing on the interactive terminal, and can not carry out mutual; And when advertising message electronics display terminal is the interactive terminal, then the advertising message of issuing on this interactive terminal can be carried out interaction mode and the switching of broadcast state automatically, when advertising message electronics display terminal was in interaction mode, the user can search the details of advertising message or particular advertisement information alternately; When not having user interactions, when advertising message electronics display terminal just was in automatic broadcast state, advertising message to be released was play according to the play parameter of reality tumbling-type successively.
Described play parameter also comprises the broadcast attribute of advertising message to be released, and the broadcast attribute of this advertising message to be released comprises " participating in playing automatically " and " only participating in mutual " two types; To each can be mutual playback terminal, when not having user interactions, just automatically play the advertising message of " participating in playing automatically ", and do not play the advertising message of " only participating in mutual " automatically; The advertising message that " only participates in mutual " does not participate in automatic broadcast; When having only user interactions, just can search the advertising message of " only participating in mutual ",, just play the advertising message of " participating in playing automatically " automatically to each not mutual playback terminal, and do not play the advertising message of " only participating in mutual " automatically.
Described playing program module is provided with interaction mode time-limited operation submodule, and in the time of presetting at interaction mode time-limited operation submodule, the user takes action alternately, and then advertising message electronics display terminal automatically switches to automatic broadcast state from interaction mode.
Described terminal user's attribute comprises the volume of the flow of passengers of infield, user's sex, age, occupation, income and this advertising message electronics display terminal every day.
Described advertising message electronics display terminal is a virtual terminal, then will be stored in advertising message to be released in the virtual terminal is placed on and allows user's download on the website, perhaps issue the user by Email or electronics mobile storage, the user can download the content of many arbitrarily virtual terminals on computers, can open the content of the virtual terminal of any one download simultaneously and browse.
Each bar advertising message to be released all respectively with corresponding product purchase website links, described terminal network management system can be set and be revised this product purchase network address.
Described playing program module controls advertising message electronics display terminal with the mode of tiling play can not full screen display many little display advertising information.
Described electronics display terminal network comprises one group of above electronics display terminal networking of being made up of a plurality of electronics display terminal subnets, terminal proxy server is disposed in each group electronics display terminal networking accordingly, the terminal network management system is carried out exchanges data by this terminal proxy server and advertising message electronics display terminal, in addition, described terminal proxy server is any one in this group electronics display terminal subnet corresponding with it.
Described advertising message electronics display terminal is connected with barcode scanner, when not having user interactions, plays all ad contents automatically; When the user utilized barcode scanner that the bar code scan of certain product is imported, advertising message electronics display terminal was promptly play the detailed advertising information of this product accordingly automatically.
The trade company that has advertising message electronics display terminal sets up sub-account under the control of terminal network management system, sub-account can select its corresponding advertising message electronics display terminal to carry out the advertising message issue.
Described advertising message electronics display terminal disposes customer list.
Described playing program module controls advertising message electronics display terminal is to vacillate now to the left, now to the right automatically or the mode of loop play shows the word content of advertising message to be played.
For more convenient terminal user, the present invention can also allow the user use the moving advertising receiving terminal of effectively carrying, described moving advertising receiving terminal comprises communication module and content display module, USB can be passed through in this moving advertising receiving terminal, bluetooth or intelligent ID card and described advertising message electronics display terminal are mutual, and the advertising message of download and demonstration needs, in addition, the advertisement receiving terminal of moving of indication of the present invention, it can be mobile phone, mp3 or the like, or the specific portable moving advertising receiving terminal of the present invention.
Described moving advertising receiving terminal comprises the user's name setting module, under the control of terminal network management system, have only this moving advertising receiving terminal have effective user's name could and advertising message electronics display terminal carry out alternately, download and the content of demonstration needs.
Described moving advertising receiving terminal comprises that the user gives tacit consent to and accepts content managing module, described advertising message electronics display terminal can directly be given tacit consent to the advertising message of accepting the acceptance of content module acquiescence to the user and download to this moving advertising receiving terminal, therefore, ad content classification or particular commodity title that the needs of the acquiescence that the specific moving advertising receiving terminal of the present invention is provided with are downloaded automatically, after the user is connected to advertising message electronics display terminal or virtual terminal (electronic directory) to the moving advertising receiving terminal like this, the content of these acquiescences will download to mobile receiving terminal automatically, simultaneously, the user also can search alternately by the classification of current ad content, selects interested download content to mobile receiving terminal.
When described moving advertising receiving terminal employing bluetooth and advertising message electronics display terminal are mutual, advertising message electronics display terminal downloads to mobile receiving terminal to the tabulation of current ad content allows the user select, after choosing the classification of wanting to download Deng the user, the ad content under this classification downloads to this portable terminal more automatically.
Described moving advertising receiving terminal adopts solar power supply apparatus to power, this solar power supply apparatus is feed circuit or the rechargeable battery for adopting solar cell to charge that solar cell and electric capacity compose in parallel, the user just need not change battery or regularly charge like this, environmental protection and energy-conservation.
The present invention also provides a kind of arrangement method that is applied to the advertising message classification bar of above-mentioned targeted ads delivery system, make when advertising message electronics display terminal is in interaction mode, the pairing advertising message classification of each advertising message to be released bar, classification according to current advertising message to be released is carried out automatically, when comprising the steps: (1) definition interaction mode, every page of maximum classification bar number that can show is designated as MaxCNo; (2) obtain advertising message to be released on the current advertising message electronics display terminal; (3) obtain the original classification structure of advertising message to be released on the current advertising message electronics display terminal, this original classification structure can be set and revise under the control of terminal network management system; (4) obtain the superiors classification bar number of the original classification structure of advertising message to be released on the current advertising message electronics display terminal; (5) judge that whether the superiors' classification bar number of the original classification structure of obtaining by (4) step is greater than maximum classification bar number MaxCNo; (6) when the superiors' classification bar number of the original classification structure of obtaining by (4) step is classified bar number MaxCNo greater than maximum, choose the superiors' classification of the original classification structure of (MaxCNo-1) individual classification bar number correspondence and classify as the current new the superiors of this advertising message electronics display terminal, the superiors' classification of remaining original classification structure all and to another new the superiors is classified; (7) the superiors' classification bar number when the original classification structure of obtaining by (4) step is not more than maximum classification bar number MaxCNo thing, and the current new the superiors' classification of advertising message electronics display terminal just directly is used as in the superiors' classification of this original classification structure; (8) begin to obtain the classification of following one deck of the original classification structure of advertising message to be released on the advertising message electronics display terminal, and judge whether classification into the bottom, if not, just get back to (4) step, and cycling (4) step to the (8) step, be categorized as bottom classification up to following one deck of the original classification structure of being obtained.
When advertising message electronics display terminal was in interaction mode, in the pairing advertising message classification of each advertising message to be released bar, the bar of partly classifying all occurred every grade of classification, and stationkeeping.
According to above technical scheme, can realize following beneficial effect:
1. the present invention can allow a plurality of advertisers under the control of terminal network management system, pass through electronics display terminal network simultaneously in advertising message electronics display terminal promulgating advertisement information, this advertising message electronics display terminal comprises Online Store, selected outdoor electric terminal and user's computer desktop electronics catalogue alive etc. contain the display device of playing program, therefore, under the control of terminal network management system, by selecting different advertising message electronics display terminals, thereby can select this advertising message is published to Online Store, perhaps be published to selected outdoor electric terminal, perhaps be published to selected user's desktop electronics catalogue alive:
2. the present invention can allow terminal user's attribute of businessman decision advertising message electronics display terminal (the computer desktop electronics of the outdoor electronics terminal/subscriber of Online Store/selected live catalogue), as the place, user's age, sex, occupation, income or the like, the terminal that will play or electronics work catalogue can be selected according to these attributes by advertiser like this;
3. the present invention can allow the advertising message electronics display terminal that most independently advertisers select to want separately to throw in simultaneously (the computer desktop electronics of the outdoor electronics terminal/subscriber of Online Store/selected live catalogue), the default play parameter of advertising message is set the synergy of submodule and advertising message actual play parameter setting submodule, make Automatic Program according to each the advertising message electronics display terminal remaining effective time that can play of every day, the ad content that comes each advertising message electronics display terminal day part every day of automatic editing to play;
4. the present invention's customer list that has been each advertising message electronics terminal, customer list comprises the customer list of allowing at this terminal advertising-playing, maybe must stop the customer list at this terminal advertising-playing;
5. for each interactive terminal, the present invention can be according to the classification of every day in each advertisement of this terminal plays, automatically calculate the classification at different levels that on this interactive terminal, show, that is to say, the classification at different levels that show on the interactive terminal are not fixed, but produce automatically according to the different play content of every day;
6. the present invention can allow the user set the broadcast attribute of the advertising message of every issue: " participating in playing automatically ", perhaps " only participate in mutual ". to every playback terminal, when not having user interactions, just play the advertising message of " participating in playing automatically " automatically, the advertising message of " only participating in mutual " does not participate in automatic broadcast; When having only user interactions, just can search the advertising message of " only participating in mutual ";
7. for each interactive terminal, playing program module of the present invention is provided with interaction mode time-limited operation submodule, after the user enters interaction mode, if in interaction mode time-limited operation submodule official hour without any interactive action, terminal just automatically returns to automatic broadcast state;
8. the present invention can be showing that frequency division becomes a lot of onesize grid, do not lose versatility, such as being divided into horizontal 4 lattice to screen, perpendicular 3 lattice. when advertiser issues display advertising, can select the picture size that will show, (as little lattice, or perpendicular three lattice of horizontal lattice, or the like), during the program playing advertisements, can not that full frame display advertising is combined into a full frame picture automatically, play together each. if many of playing are not that full frame advertisement picture can not be formed a full frame figure fully, just the picture with the minimum lattice of giving tacit consent to is filled to a full frame figure.
9. the present invention can allow the user use specific portable mobile advertisement receiving terminal by USB, and bluetooth or intelligent ID card and advertisement electronics display terminal or virtual terminal carry out alternately, download the content of acquiescence automatically, or download selected content.
10. the specific portable mobile advertisement receiving terminal of the present invention can dispose solar cell, so just need not regularly charge.
Description of drawings
Fig. 1 a is the system architecture process flow diagram that does not contain the moving advertising receiving terminal of the present invention;
Fig. 1 b is the system architecture process flow diagram that contains the moving advertising receiving terminal of the present invention;
Fig. 2 is a terminal network Functions of Management System module frame chart of the present invention;
Fig. 3 is an advertising message electronics display terminal playing program operational flow diagram;
Fig. 4 is the functional block diagram of advertising message electronics display terminal of the present invention and moving advertising receiving terminal;
Fig. 5 is that the mutual process flow diagram of bluetooth is passed through in advertising message electronics display terminal and moving advertising receiving terminal;
Fig. 6 is that the mutual process flow diagram of USB oral sex is passed through in advertising message electronics display terminal and moving advertising receiving terminal;
Fig. 7 is an advertising message of the present invention when being in interaction mode, the process flow diagram of advertising message classification bar arrangement method.
Embodiment
Accompanying drawing discloses a kind of embodiment of the present invention without limitation, explain technical scheme of the present invention below with reference to accompanying drawing, its objective is for other people can be duplicated, be stressed that to describe to have popularization, the application in scope of the present invention never only limits to describe.
As shown in Figure 1a, the advertisement distributing system of orientation of the present invention, comprise electronics display terminal network 120, advertising message electronics display terminal and terminal network management system 110, shown in advertising message electronics display terminal can be entity terminal 130, also can be virtual terminal 160.Described terminal network management system 110 is controlled by 120 pairs of advertising message electronics of electronics display terminal network display terminal.Wherein, as shown in Figure 4, be provided with the playing program module in the described advertising message electronics display terminal; As shown in Figure 2, described terminal network management system 110, comprise release management system 200 on the Information Network, issue daily row's single system 201, Play Control filing system 202, data updating file management system 203 and advertising message transport module 204, advertising message to be released is made webpage format, perhaps behind the html form, downloading to advertising message electronics display terminal by advertising message transport module 204 stores, and the playing program module can be play the advertising message to be released that stores in this advertising message electronics display terminal, is convenient to the user like this and browses these information.
Described advertising message electronics display terminal is classified according to the terminal user's attribute module that is provided with in the terminal network management system, this terminal user's attribute comprises the infield, user's sex, age, occupation, the volume of the flow of passengers of income and this advertising message electronics display terminal every day, the various advertising expenditures of each advertising message electronics display terminal perhaps also can be set, comprise basic automatic broadcast expense, the user clicks the expense of having checked concrete advertising message, and the user prints certain advertising message or has bought the expense of certain advertising message corresponding product, under the control of release management system 200 on the Information Network, make advertiser or supplier can select to be fit to the advertising message electronics display terminal of own marketing simultaneously automatically by these attributes, the daily row's single system 201 of issue that is provided with in the terminal network management system 110 comprises default play parameter setting submodule of advertising message and advertising message actual play parameter setting submodule, set submodule by the default play parameter of this advertising message when the user uploads advertising message to be released and carry out the selection of advertisement information play parameter, then advertising message actual play parameter setting submodule is set automatically to the advertising message that the user uploaded, described play parameter comprises advertising message electronics display terminal classification, advertising message date issued, advertising message day reproduction time section and reproduction time length thereof, the playing program module is play the advertising message of being uploaded to be released successively according to the play parameter of reality, that is: the terminal network management system allows that a plurality of users upload advertisement simultaneously, select the advertising message electronics display terminal that oneself needs, need to select the date of issue, and every day time period and the reproduction time length that will play, terminal network management system 110 arranges each advertisement in correspondent advertisement information electronics display terminal reproduction time section and the reproduction time length of every day according to advertising message electronics display terminal remaining reproduction time every day of correspondence automatically, simultaneously the playlist of every advertising message electronics display terminal every day is sequenced, therefore, terminal network management system 110 not only is responsible for the content that every advertising message electronics display terminal layout will be play every day, this terminal network management system also is responsible for the programme of each terminal is downloaded to each terminal in real time simultaneously, and the actual play of each terminal record and user interactions record are uploaded.
Described advertising message electronics display terminal can also be made as interactive terminal and interactive terminal not by terminal network management system 110, be provided with the advertising message enquiry module in this interactive terminal, when advertising message electronics display terminal during for interactive terminal not, can only be in automatic broadcast state in this advertising message of not issuing on the interactive terminal, and can not carry out mutual; And when advertising message electronics display terminal is the interactive terminal, then the advertising message of issuing on this interactive terminal can be carried out interaction mode 308 and the switching of broadcast state 301 automatically, when advertising message electronics display terminal was in interaction mode 308, the user can search the details of advertising message or particular advertisement information alternately; When not having user interactions, when advertising message electronics display terminal just was in automatic broadcast state 301, advertising message to be released was play according to the play parameter of reality tumbling-type successively.In addition, advertising message electronics display terminal has the advertisement information management module of taxonomic structure, under this advertisement information management module with multiclass classification structure must be controlled, when advertising message to be released is in interaction mode 308, the pairing advertising message classification of each advertising message to be released bar carries out setting up of multiclass classification structure automatically according to the classification of current advertising message to be released, the details that the user browsed or checked all article or advertisement by this multiclass classification structure, or print, or directly buy, as shown in Figure 7, the arrangement method of described advertising message classification bar may further comprise the steps: during (701) definition interaction mode, every page of maximum classification bar number that can show is designated as MaxCNo; (702) obtain advertising message to be released on the current advertising message electronics display terminal; (703) obtain the original classification structure of advertising message to be released on the current advertising message electronics display terminal; (704) obtain the superiors classification bar number of the original classification structure of advertising message to be released on the current advertising message electronics display terminal, this original classification structure can be set and revise under the control of terminal network management system; (705) judge that whether the superiors' classification bar number of the original classification structure of obtaining by (704) step is greater than maximum classification bar number MaxCNo; (706) when the superiors' classification bar number of the original classification structure of obtaining by (704) step is classified bar number MaxCNo greater than maximum, choose the superiors' classification of the original classification structure of (MaxCNo-1) individual classification bar number correspondence and classify as the current new the superiors of this advertising message electronics display terminal, the superiors' classification of remaining original classification structure all and to another new the superiors is classified; (707) the superiors' classification bar number when the original classification structure of obtaining by (704) step is not more than maximum classification bar number MaxCNo thing, and the current new the superiors' classification of advertising message electronics display terminal just directly is used as in the superiors' classification of this original classification structure; (708) begin to obtain the classification of following one deck of the original classification structure of advertising message to be released on the advertising message electronics display terminal, and judge whether classification into the bottom, if not, just get back to (704) step, and cycling (704) step to the (708) step, be categorized as bottom classification up to following one deck of the original classification structure of being obtained, therefore, the classification of advertising message to be released is to produce automatically, real-time update, rather than fixing.
When advertising message electronics display terminal is in interaction mode, in each advertising message to be released institute corresponding product classification bar, the bar of partly classifying all occurs every grade of classification, and stationkeeping, and every grade of remaining classification bar generates automatically according to above-mentioned classification bar algorithm, and the classification of each stationkeeping can only show advertisement or some advertisement of certain businessman.
Advertising messages to be released in the described virtual terminal 160 are placed on and allow user's download on the website, perhaps issue the user by Email or electronics mobile storage, be that the content that stores in these virtual terminals is equivalent to electronics catalogue alive, the user reads these electronics catalogue alive with the playing program of 130 li at similar solid terminal, the user needs only disposable download electronics catalogue alive, content in this electronics catalogue alive is just upgraded automatically, the user need not login the website of businessman, as long as open this electronics catalogue alive, just can receive the real-time multimedia information of businessman's issue.The user can download many arbitrarily electronics catalogue alive, also can arbitrarily open arbitrary electronics catalogue alive simultaneously and browse.
The playing program module is provided with interaction mode time-limited operation submodule 309, in the time of presetting at interaction mode time-limited operation submodule 309, the user takes action alternately, and then advertising message electronics display terminal automatically switches to automatic broadcast state 301 from interaction mode 308.
Each bar advertising message to be released all respectively with corresponding product purchase website links, described terminal network management system can be set and be revised this product purchase network address, simultaneously, as long as the user clicks this product purchase website links, product purchase is carried out in the purchase link that just can forward appointment to.
As shown in Figure 3, for little display advertising information that can not full screen display, described playing program module controls advertising message electronics display terminal is play many little display advertising information in the mode 305 of tiling, be the playing program module can be automatically be not that full frame little display advertising is combined into a full frame picture and plays simultaneously what will play, if the little display advertising of playing can not be combined into a full frame picture, just fill with the picture of the minimum grid size of giving tacit consent to.
In general, display advertising comprises picture and literal two parts, if literal is oversize, just can not in the width of appointment, play, therefore, playing program module of the present invention can be controlled advertising message electronics display terminal to vacillate now to the left, now to the right automatically or the mode of loop play shows the word content of advertising message to be played.
The network bandwidth that is occupied when saving data transmission between terminal network management system and the advertising message electronics display terminal, described electronics display terminal network comprises one group of above electronics display terminal networking of being made up of a plurality of electronics display terminal subnets, terminal proxy server is disposed in each group electronics display terminal networking accordingly, the terminal network management system is carried out exchanges data by this terminal proxy server and advertising message electronics display terminal, in addition, described terminal proxy server is any one in this group electronics display terminal group network corresponding with it.
Described advertising message electronics display terminal is connected with barcode scanner, when the user utilizes barcode scanner that the bar code scan of certain product is imported, advertising message electronics display terminal is promptly play the advertising message of this product accordingly automatically, describes or the like as price or other.
Described play parameter also comprises the broadcast attribute of advertising message to be released, and the broadcast attribute of this advertising message to be released comprises " participating in playing automatically " and " only participating in mutual " two types; To each can be mutual playback terminal, when not having user interactions, just automatically play the advertising message of " participating in playing automatically ", and do not play the advertising message of " only participating in mutual " automatically; The advertising message that " only participates in mutual " does not participate in automatic broadcast; When having only user interactions, just can search the advertising message of " only participating in mutual ",, just play the advertising message of " participating in playing automatically " automatically to each not mutual playback terminal, and do not play the advertising message of " only participating in mutual " automatically.
The multiclass classification structure of described advertising message to be released can be set and revise under the control of terminal network management system.
The trade company that has advertising message electronics display terminal can set up sub-account 170 under the control of terminal network management system, sub-account 170 can select the advertising message electronics display terminal of this businessman's correspondence to carry out the advertising message issue.
Every advertising message electronics display terminal can be set customer list by terminal network management system 110. and described customer list comprises the customer list of allowing in this advertising message electronics display terminal playing advertisements, maybe must stop customer list in this advertising message electronics display terminal playing advertisements, if customer list is not set, all other businessmans can both release news on advertising message electronics display terminal.
Shown in Fig. 1 b, described advertising message electronics display terminal can also be mutual with moving advertising receiving terminal 180.At this moment, describe as Fig. 4, advertising message electronics display terminal comprises the user's name administration module of advertisement receiving terminal, advertisement receiving terminal acquiescence is accepted content managing module, the search of advertisement receiving terminal and the connection administration module that adopt bluetooth to receive, the advertisement receiving terminal managing data transfer module that adopts bluetooth to receive, the managing data transfer module of USB port and RFID (intelligent ID card) managing data transfer module, the moving advertising receiving terminal comprises that then terminal user name is provided with module, acquiescence is accepted content managing module, bluetooth link password setting module, bluetooth communication, the usb communication module, RFID (intelligent ID card) communication module, advertising message storage and editor module, ad playing display module and power management module.Bluetooth module wherein, intelligent ID card module or USB module are used for and advertising message electronics display terminal carries out data communication, can select to dispose one or more module arbitrarily.
After the user's name of these moving advertising receiving terminals 180 (or ID) was verified as effectively by entity terminal 130, this advertising message electronics display terminal just entered interaction mode 308.If be not verified as effective title, that advertising message electronics display terminal just is in automatic broadcast state 301.
Moving advertising receiving terminal 180 can be provided with or upgrade ad classification that user's name or acquiescence accept or specific merchandise news by this terminal or by terminal network management system 110.After moving advertising receiving terminal 180 effective connections arrived advertising message electronics display terminal, the interior perhaps specific merchandise news under the ad classification that acquiescence is accepted just can download to this automatically and move receiving terminal 180.In addition, the user also can search the details of each advertisement in the advertising message electronics display terminal alternately, if interested in certain information, also could be this download of information to mobile receiving terminal 180.
If moving advertising receiving terminal 180 is furnished with bluetooth communication, do not lose ubiquity, its communication process is as shown in Figure 5: (500) entity terminal 130 is according to the time interval that can be provided with and revise, if near the timing search specific bluetooth equipment is after detecting bluetooth password and all effective moving advertising receiving terminal 180 of user's name; (501) entity terminal 130 reads " the ad classification or the particular commodity information that acquiescence is accepted " of these 180 li settings in moving advertising receiving terminal from terminal network management system 110 or this effective moving advertising receiving terminal 180; (502) if this moving advertising receiving terminal is provided with " ad classification or particular commodity information that acquiescence is accepted " for 180 li, entity terminal 130 just points out the user to want to download automatically default content so; (503) if the user agrees that just download to this automatically moves receiving terminal 180 to these default content that need; (504) if the user disagrees with the download default content, also can with acquiescence be not set download the moving advertising receiving terminal 180 the same tabulations 506 of downloading the ad content in the current advertising message electronics display terminal of content, need to select the ad content downloaded in the mobile receiving terminal 507 then.
Certainly do not lose ubiquity, the order or the content of each prompting in above-mentioned Fig. 5 flow process can be set arbitrarily.
If moving advertising receiving terminal 180 is furnished with the usb communication module, do not lose ubiquity, its communication process as shown in Figure 6: (600) entity terminal 130 automatic playing advertisements; (601) there is equipment to insert if detect the USB mouth; (602) judge whether the title of this equipment is effective; (603) if the equipment on the USB mouth is effective moving advertising receiving terminal 180, entity terminal 130 just enters interaction mode, and the user can search the details of each advertisement; Simultaneously, the user can download the ad content 605 of acquiescence, or downloads interested certain advertising message 607.
In order to allow the user use specific moving advertising receiving terminal 180 more easily, this terminal 180 can use solar cell to add big electric capacity, or solar cell adds that chargeable battery powers.
Moving advertising of the present invention receiving terminal 180 is the sun power terminal, be that described moving advertising receiving terminal adopts solar power supply apparatus to power, this solar power supply apparatus is feed circuit or the rechargeable battery for adopting solar cell to charge that solar cell and electric capacity compose in parallel.
Claims (21)
1. the advertisement distributing system of an orientation, it is characterized in that: comprise electronics display terminal network, advertising message electronics display terminal and terminal network management system, described terminal network management system is controlled advertising message electronics display terminal by electronics display terminal network, wherein
Described advertising message electronics display terminal is interior display device of establishing the playing program module, comprises Online Store, selected outdoor electronics display terminal and user computer desktop three's combination in any;
Described terminal network management system, comprise the advertising message transport module, advertising message to be released is transferred to advertising message electronics display terminal by the advertising message transport module and stores, and described playing program module is play the advertising message to be released that stores in this advertising message electronics display terminal.
2. according to the advertisement distributing system of the described orientation of claim 1, it is characterized in that: described advertising message electronics display terminal is classified according to the terminal user's attribute module that is provided with in the terminal network management system, be provided with the default play parameter of advertising message in the terminal network management system and set submodule and advertising message actual play parameter setting submodule, a plurality of users can be simultaneously to advertising message electronics display terminal transmission advertising message to be released, and set submodule by the default play parameter of this advertising message and carry out the selection of advertisement information play parameter, then advertising message actual play parameter setting submodule is set automatically to the advertising message that the user uploaded, described play parameter comprises advertising message electronics display terminal classification, advertising message date issued, advertising message day reproduction time section and reproduction time length thereof, the playing program module is play the advertising message of being downloaded to be released successively according to the play parameter of reality.
3. according to the advertisement distributing system of the described orientation of claim 2, it is characterized in that: described advertising message electronics display terminal can also be made as interactive terminal and interactive terminal not by the terminal network management system, when advertising message electronics display terminal during for interactive terminal not, can only be in automatic broadcast state in this advertising message of not issuing on the interactive terminal, and can not carry out mutual; And when advertising message electronics display terminal is the interactive terminal, then the advertising message of issuing on this interactive terminal can be carried out interaction mode and the switching of broadcast state automatically, when advertising message electronics display terminal was in interaction mode, the user can search the details of advertising message or particular advertisement information alternately; When not having user interactions, when advertising message electronics display terminal just was in automatic broadcast state, advertising message to be released was play according to the play parameter of reality tumbling-type successively.
4. according to the advertisement distributing system of the described orientation of claim 3, it is characterized in that: described play parameter also comprises the broadcast attribute of advertising message to be released, and the broadcast attribute of this advertising message to be released comprises " participating in playing automatically " and " only participating in mutual " two types; To each can be mutual playback terminal, when not having user interactions, just automatically play the advertising message of " participating in playing automatically ", and do not play the advertising message of " only participating in mutual " automatically; The advertising message that " only participates in mutual " does not participate in automatic broadcast; When having only user interactions, just can search the advertising message of " only participating in mutual ",, just play the advertising message of " participating in playing automatically " automatically to each not mutual playback terminal, and do not play the advertising message of " only participating in mutual " automatically.
5. according to the advertisement distributing system of the described orientation of claim 3, it is characterized in that: described playing program module is provided with interaction mode time-limited operation submodule, in the time of presetting at interaction mode time-limited operation submodule, the user takes action alternately, and then advertising message electronics display terminal automatically switches to automatic broadcast state from interaction mode.
6. according to the advertisement distributing system of claim 1 or 2 described orientations, it is characterized in that: described playing program module controls advertising message electronics display terminal is to vacillate now to the left, now to the right automatically or the mode of loop play shows the word content of advertising message to be played.
7. according to the advertisement distributing system of claim 1 or 2 described orientations, it is characterized in that: described playing program module controls advertising message electronics display terminal with the mode of tiling play can not full screen display many little display advertising information.
8. according to the advertisement distributing system of the described orientation of claim 2, it is characterized in that: described terminal user's attribute comprises the volume of the flow of passengers of infield, user's sex, age, occupation, income and this advertising message electronics display terminal every day.
9. according to the advertisement distributing system of claim 1 or 2 described orientations, it is characterized in that: described advertising message electronics display terminal is a virtual terminal, then will be stored in advertising message to be released in the virtual terminal is placed on and allows user's download on the website, perhaps issue the user by Email or electronics mobile storage, the user can download the content of many arbitrarily virtual terminals on computers, can open the content of the virtual terminal of any one download simultaneously and browse.
10. according to the advertisement distributing system of claim 1 or 2 described orientations, it is characterized in that: each bar advertising message to be released all respectively with corresponding product purchase website links, described terminal network management system can be set and be revised this product purchase network address.
11. advertisement distributing system according to the described orientation of claim 1, it is characterized in that: described electronics display terminal network comprises one group of above electronics display terminal networking of being made up of a plurality of electronics display terminal subnets, terminal proxy server is disposed in each group electronics display terminal networking accordingly, the terminal network management system is carried out exchanges data by this terminal proxy server and advertising message electronics display terminal, in addition, described terminal proxy server is any one in this group electronics display terminal subnet corresponding with it.
12. the advertisement distributing system according to the described orientation of claim 1 is characterized in that: described advertising message electronics display terminal is connected with barcode scanner, when not having user interactions, plays all ad contents automatically; When the user utilized barcode scanner that the bar code scan of certain product is imported, advertising message electronics display terminal was promptly play the detailed advertising information of this product accordingly automatically.
13. advertisement distributing system according to the described orientation of claim 1, it is characterized in that: the trade company that has advertising message electronics display terminal sets up sub-account under the control of terminal network management system, and sub-account can select its corresponding advertising message electronics display terminal to carry out the advertising message issue.
14. the advertisement distributing system according to the described orientation of claim 1 is characterized in that: described advertising message electronics display terminal disposes customer list.
15. advertisement distributing system according to the described orientation of claim 1, it is characterized in that: also comprise the moving advertising receiving terminal, described moving advertising receiving terminal comprises communication module and content display module, this moving advertising receiving terminal energy and described advertising message electronics display terminal are mutual, and download and show the advertising message of needs.
16. advertisement distributing system according to the described orientation of claim 15, it is characterized in that: described moving advertising receiving terminal comprises the user's name setting module, under the control of terminal network management system, have only this moving advertising receiving terminal have effective user's name could and advertising message electronics display terminal carry out alternately, download and the content of demonstration needs.
17. advertisement distributing system according to the described orientation of claim 15, it is characterized in that: described moving advertising receiving terminal comprises that the user gives tacit consent to and accepts content managing module, and described advertising message electronics display terminal can be directly accepted the advertising message that the content module acquiescence accepts to user's acquiescence and downloaded to this moving advertising receiving terminal.
18. advertisement distributing system according to the described orientation of claim 15, it is characterized in that: when described moving advertising receiving terminal employing bluetooth and advertising message electronics display terminal are mutual, advertising message electronics display terminal downloads to mobile receiving terminal to the tabulation of current ad content allows the user select, after choosing the classification of wanting to download Deng the user, the ad content under this classification downloads to this portable terminal more automatically.
19. advertisement distributing system according to the described orientation of claim 15, it is characterized in that: described moving advertising receiving terminal adopts solar power supply apparatus to power, and this solar power supply apparatus is feed circuit or the rechargeable battery for adopting solar cell to charge that solar cell and electric capacity compose in parallel.
20. arrangement method that is applied to the advertising message classification bar of above-mentioned targeted ads delivery system, it is characterized in that: this is applied to the arrangement method of the advertising message classification bar of above-mentioned targeted ads delivery system, make when advertising message electronics display terminal is in interaction mode, the pairing advertising message classification of each advertising message to be released bar, classification according to current advertising message to be released is carried out automatically, comprises the steps:
When (1) defining interaction mode, every page of maximum classification bar number that can show is designated as MaxCNo;
(2) obtain advertising message to be released on the current advertising message electronics display terminal;
(3) obtain the original classification structure of advertising message to be released on the current advertising message electronics display terminal, this original classification structure can be set and revise under the control of terminal network management system;
(4) obtain the superiors classification bar number of the original classification structure of advertising message to be released on the current advertising message electronics display terminal;
(5) judge that whether the superiors' classification bar number of the original classification structure of obtaining by (4) step is greater than maximum classification bar number MaxCNo;
(6) when the superiors' classification bar number of the original classification structure of obtaining by (4) step is classified bar number MaxCNo greater than maximum, choose the superiors' classification of the original classification structure of (MaxCNo-1) individual classification bar number correspondence and classify as the current new the superiors of this advertising message electronics display terminal, the superiors' classification of remaining original classification structure all and to another new the superiors is classified;
(7) when the superiors' classification bar number of the original classification structure of obtaining by (4) step was not more than maximum classification bar number MaxCNo, the current new the superiors' classification of advertising message electronics display terminal just directly was used as in the superiors' classification of this original classification structure;
(8) begin to obtain the classification of following one deck of the original classification structure of advertising message to be released on the advertising message electronics display terminal, and judge whether classification into the bottom, if not, just get back to (4) step, and cycling (4) step to the (8) step, be categorized as bottom classification up to following one deck of the original classification structure of being obtained.
21. according to the described arrangement method that is applied to the advertising message classification bar of above-mentioned targeted ads delivery system of claim 20, it is characterized in that: when advertising message electronics display terminal is in interaction mode, in the pairing advertising message classification of each advertising message to be released bar, the bar of partly classifying all occurs every grade of classification, and stationkeeping.
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| CN201010135662A CN101840555A (en) | 2010-03-30 | 2010-03-30 | Directed advertisement publishing system and arranging method of advertisement information classification items |
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| CN201010135662A CN101840555A (en) | 2010-03-30 | 2010-03-30 | Directed advertisement publishing system and arranging method of advertisement information classification items |
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| CN102842290A (en) * | 2012-08-14 | 2012-12-26 | Tcl数码科技（深圳）有限责任公司 | Method and device for displaying information of digital signage system |
| CN104796739A (en) * | 2015-04-22 | 2015-07-22 | 西安诺瓦电子科技有限公司 | Method for interacting with display screen terminals |
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| CN102802045A (en) * | 2012-07-02 | 2012-11-28 | 卢林发 | A method for placing high-definition video advertisements |
| CN102842290A (en) * | 2012-08-14 | 2012-12-26 | Tcl数码科技（深圳）有限责任公司 | Method and device for displaying information of digital signage system |
| CN102842290B (en) * | 2012-08-14 | 2015-06-17 | Tcl数码科技（深圳）有限责任公司 | Method and device for displaying information of digital signage system |
| CN104854608A (en) * | 2012-12-17 | 2015-08-19 | 三星电子株式会社 | Method and device for displaying advertising information |
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| CN104796739A (en) * | 2015-04-22 | 2015-07-22 | 西安诺瓦电子科技有限公司 | Method for interacting with display screen terminals |
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| CN106779795A (en) * | 2015-11-20 | 2017-05-31 | 合和国际股份有限公司 | Method and service system for managing mobile advertisement push |
| CN106303626A (en) * | 2016-08-31 | 2017-01-04 | 四川长虹技佳精工有限公司 | Orientation pushes the system and method for diversity advertisement in real time |
| CN107527226A (en) * | 2017-07-12 | 2017-12-29 | 深圳财富圈电子商务有限公司 | Method, terminal device and the computer-readable recording medium of content push |
| CN112101972A (en) * | 2019-06-17 | 2020-12-18 | 百度在线网络技术（北京）有限公司 | Advertisement material processing method and device, server and storage medium |
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Application publication date: 20100922 |