CN102137291A - Advertisement selecting method and Internet protocol television (IPTV) platform - Google Patents

Abstract

The embodiment of the invention discloses an advertisement selection method and an IPTV platform, which are invented to reflect the will of the video content provider when selecting the advertisement inserted into the video content. The method in the embodiment of the present invention includes: obtaining advertisement insertion rule information associated with video content from a video content provider; selecting an advertisement according to the advertisement insertion rule information and inserting it into the video content. The IPTV platform of the embodiment of the present invention includes an interface module, an advertisement server, and a playback entity, wherein the advertisement server is used to obtain the advertisement insertion rule information associated with the video content through the interface module, and when the playback entity requests an advertisement, according to The advertisement insertion rule information selects advertisements to be inserted into the video content. The embodiments of the present invention can be used in Internet TV services.

Description

An advertisement selection method and an Internet protocol television IPTV platform

technical field

The invention relates to the technical field of video services, in particular to an advertisement selection method and an IPTV (Internet Protocol Television, Internet Protocol Television) platform.

Background technique

There are currently two kinds of video services, one is that users connect to the Internet through a computer to watch the video content of video websites, and the other is that users watch IPTV through STB (Set Top Box, set-top box) connected to the IPTV platform of TV broadcasting services based on IP protocol Carrier-provided video content. When video websites and IPTV platforms provide video services to users, they generally insert advertisements into video content as an important profit method.

Based on the above two video services, a new video service can be introduced, that is, the Internet TV service, which introduces Internet video content into the IPTV platform for users to watch through TVs. Under this kind of video business, the IPTV platform may need to insert its own advertisements in the video content provided by the video website. In the prior art, the IPTV platform selects advertisements to insert into the video content according to its own advertisement strategy.

In the process of realizing the present invention, the inventors found that since there are a large number of original video contents uploaded by users on video websites, many uploaders of video contents are likely to propose to insert advertisements in their own created video contents for various reasons. Some advertising constraints, in addition, the video website itself will also put forward some advertising constraints on the insertion of advertisements in the video content it provides. Ads will not be able to reflect the will of the video author or video website as the video content provider.

Contents of the invention

An embodiment of the present invention provides an advertisement selection method and an IPTV platform, which are used to solve the problem that the IPTV platform cannot reflect the will of the video content provider when selecting advertisements to be inserted into the video content.

The embodiment of the present invention adopts following technical scheme:

A method of advertising selection comprising:

Obtain the advertisement insertion rule information associated with the video content from the video content provider;

Select an advertisement according to the advertisement insertion rule information and insert it into the video content.

A kind of IPTV platform, comprises: interface module, advertising server and playing entity, wherein,

The interface module is used to provide an interface between the IPTV platform and the video content provider;

The advertisement server is configured to obtain advertisement insertion rule information associated with video content through the interface module, and select an advertisement according to the advertisement insertion rule information when the playback entity requests an advertisement;

The playing entity is configured to request an advertisement from the advertisement server, and insert the advertisement selected by the advertisement server into the video content.

It can be seen from the above-mentioned technical solution of the embodiment of the present invention that by obtaining the advertisement insertion rule information associated with the video content from the video content provider, and selecting an advertisement according to the advertisement insertion rule information and inserting it into the video content, it is possible to The advertisement insertion rule information provided by the content provider is used to select advertisements to be inserted into the associated video content, instead of only selecting advertisements according to the advertisement strategy formulated by the IPTV platform itself, so it can be reflected in the selection of advertisements inserted into the video content The will of the video content provider.

Description of drawings

In order to illustrate the technical solutions of the embodiments of the present invention more clearly, the following briefly introduces the drawings that need to be used in the description of the embodiments.

FIG. 1 is a schematic diagram of an advertisement selection method provided by an embodiment of the present invention;

FIG. 2 is an operation flowchart of the advertisement selection method provided by Embodiment 1 of the present invention;

Fig. 3 is a schematic diagram of realizing advertisement selection provided by an embodiment of the present invention;

FIG. 4 is a flow chart for realizing advertisement selection provided by the embodiment of the present invention in FIG. 3;

FIG. 5 is an operation flow chart of the advertisement selection method provided in Embodiment 2 of the present invention;

FIG. 6 is an operation flowchart of the advertisement selection method provided by the third embodiment of the present invention;

Fig. 7 is a schematic diagram of composition of an IPTV platform provided by an embodiment of the present invention.

Detailed ways

The technical solutions in the embodiments of the present invention are clearly and completely described below in conjunction with the drawings in the embodiments of the present invention.

Referring to FIG. 1, FIG. 1 is an advertisement selection method provided by an embodiment of the present invention, including:

S11. Obtain advertisement insertion rule information associated with video content from a video content provider.

S12. Select an advertisement according to the advertisement insertion rule information and insert it into the video content.

When the IPTV platform obtains the advertisement insertion rule information associated with the video content, there are two ways:

One is that the video content provider transmits the advertisement insertion rule information by transmitting the video content metadata, and when the video content provider transmits the video content metadata, it includes the advertisement insertion rule information in the video content metadata, and the video The advertisement insertion rule information corresponding to the content is transmitted to the IPTV platform. If this method is adopted, the video content corresponding to the advertisement insertion rule information is the video content corresponding to the metadata of the video content.

The other is that the video content provider transmits the advertisement insertion rule information independently of the video content metadata, and the video content provider actively or independently transmits the advertisement insertion rule information of the video content according to the request of the IPTV platform. If this method is used, it is necessary to indicate the video content associated with the ad insertion rule information. Specifically, the applicable conditions can be transmitted while transmitting the ad insertion rule information. The video content that meets the applicable conditions is the applicable ad insertion rule information. video content. The applicable condition may be "video content ID=xxxx", which indicates that the advertisement insertion rule information is applicable to the corresponding single video content; it may be "video content list identification = yyyy", which is used to indicate that the advertisement insertion rule information is applicable corresponding to a group of video content; it can be "author ID=zzzz" to indicate that the ad insertion rule information is applicable to all video content of the corresponding author; it can also be other video content attributes and their values to indicate that the The advertisement insertion rule information is applicable to all video content whose video content attribute satisfies a value, for example, it is associated with all video content whose value of the attribute "video content type" is "cartoon". Of course, the applicable condition can also be in other forms, as long as it can express that the advertisement insertion rule information is applicable to specific video content.

The advertisement insertion rule information obtained by the IPTV platform may be provided by the video author to the video content provider. For example, when the video author uploads video content to the video website, he uses the setting interface provided by the video website to set the advertisement insertion in the uploaded video content. It can also be provided by the video website itself, which is used to reflect the willingness of the video author or the video website as the video content provider to insert advertisements in the video content. The advertisement insertion rule information may include restrictive insertion rule information and/or suggested insertion rule information.

For example, in order to ensure the broadcast effect of the video content created by themselves or due to their religious beliefs, some video creators would be very concerned about inserting certain aspects of advertisements in their video content, so they would propose restrictive insertion rule information, Scenario example 1. A small non-governmental production group spontaneously filmed a movie called "Heart Wide Body Fat", which tells the happy life of fat people and advocates a healthy life concept. Advertisement; Scenario example 2, the author of a certain video is Hui, and the Hui prohibits smoking and drinking, so it is taboo to insert advertisements on "tobacco and alcohol" in the video content created by oneself.

For another example, since the video author himself knows the content of his video best, if he knows what kind of advertisements to insert in it, the effect will be better, and he can also put forward suggestions to insert rule information. The scene example is as follows: a travel enthusiast I created an environmental protection special video content based on the materials recorded all over the country, thinking that the advertisement effect of inserting "energy-saving and environmental protection products" would be better.

For the acquired advertisement insertion rule information, the IPTV platform first determines the video content identifier associated with the advertisement insertion rule information on the IPTV platform, and saves the mapping relationship between the video content identifier and the advertisement insertion rule information.

If the first delivery method is adopted, the video content to which the advertisement insertion rule information is applicable is one or more video contents corresponding to the metadata of the video content, and the video content identification and advertisement information corresponding to the one or more video contents are saved. Just insert the mapping relationship of the rule information.

If the second delivery method is adopted, the video content that meets the applicable conditions is the video content to which the advertisement insertion rule information applies, and the video content identification and advertisement insertion rule information corresponding to one or more video contents that meet the applicable conditions are saved The mapping relationship can be.

After the IPTV platform stores the mapping relationship between the advertisement insertion rule information and the video content identifier, when receiving the advertisement request message carrying the video content identifier, it can search for the stored mapping relationship so as to obtain the information related to the video content identifier. The corresponding ad insertion rule information.

After the IPTV platform obtains the advertisement insertion rule information associated with the video content, the advertisement insertion rule information can be used as a basis for an advertisement strategy to select an advertisement to be inserted into the video content.

According to the technical solution of the advertisement selection method provided by the embodiment of the present invention, by obtaining the advertisement insertion rule information associated with the video content from the video content provider, and selecting an advertisement according to the advertisement insertion rule information and inserting it into the video content, Therefore, it is possible to select advertisements to be inserted into the associated video content according to the advertisement insertion rule information provided by the video content provider, instead of only selecting advertisements according to the advertisement strategy formulated by the IPTV platform itself. Therefore, when selecting advertisements to be inserted into the video content It can reflect the wishes of the video content provider.

Embodiment one

Embodiment 1 of the present invention obtains the advertisement insertion rule information by expanding the video content metadata transmitted by the video content provider to the IPTV platform, and including the advertisement insertion rule information in the video content metadata.

Referring to Figure 2, the advertisement selection method provided by Embodiment 1 of the present invention includes the following operations:

Step 21, the video content provider transmits video content metadata to the interface module of the IPTV platform, and the video content metadata includes advertisement insertion rule information.

The advertisement insertion rule information includes restrictive insertion rule information and/or suggested insertion rule information, and various attributes of the advertisement can be specified in the insertion rule information, such as the type of advertisement (such as tobacco and alcohol, chemical industry, food, etc.) ), advertising keywords (such as wine, weight loss, energy saving, etc.), etc. In addition, the constraint degree of the inserted rule information can also be specified, for example, 1 means that it must be satisfied, and 0 means that it should be satisfied as much as possible.

Specifically, an AdRules element may be defined to carry advertisement insertion rule information, wherein the AdRules element is a sub-element of an element in the video content metadata. For example, in the ITU CPMD (Contentprovisioning metadata, content providing metadata) interface specification, an element distribution condition (distribution condition) is defined in the information transmitted from CP (Content provider, content provider) to SP (service provider, business provider). condition) is used for the CP to specify the insertion rule information in content distribution, and the AdRules element of the advertisement insertion rule information may be passed as a child element of this element.

For the sake of simplicity, the following only uses the advertisement keyword to represent the advertisement insertion rule information as an example. Among them, the ForbidAdKeywordList element refers to the list of advertisement keywords that are prohibited from being displayed in the video content, that is, in the video corresponding to the advertisement insertion rule information Advertisements with any of the keywords in the ForbidAdKeywordList are prohibited from being played in the content; the SuggestAdKeywordList element refers to the list of ad keywords that are preferentially displayed in the video content, that is, any of the keywords in the SuggestAdKeywordList is preferentially played in the video content corresponding to the ad insertion rule information. keywords, and if ForbidAdKeywordList and SuggestAdKeywordList elements exist at the same time, it must be the ad that is played first according to the keywords in SuggestAdKeywordList among the ads that do not have any keyword in ForbidAdKeywordList.

An example of a defined AdRules element is as follows:

Step 22, the interface module of the IPTV platform determines the video content identifier of the video content associated with the advertisement insertion rule information.

The advertisement insertion rule information is carried by the video content metadata, and the video content corresponding to the advertisement insertion rule information is the video content corresponding to the video content metadata. Therefore, the video content identifier of the video content associated with the advertisement insertion rule information That is, the video content identifier of the video content corresponding to the metadata.

The determined video content identifier may be the identifier of the video content on the video website, or the identifier newly allocated or redistributed by the IPTV platform for the video content. The determination method can be as follows: if the metadata delivered is the metadata of a single video content, and the metadata carries the identification of the video content on the IPTV platform (whether it is allocated by the video content provider or the IPTV platform), then The carried identifier is a definite identifier; if the transmitted metadata is the metadata of a single video content, and the metadata does not carry the video content identifier or carries the video content identifier allocated by the video content provider for the video content but The IPTV platform does not use this logo as the logo of the video content on the IPTV platform, and the IPTV platform assigns a logo to the video content, then the assigned logo is a definite logo; if the transmitted metadata is common to multiple video contents metadata, the video content identifiers of the multiple video contents corresponding to the metadata are the determined video content identifiers.

Step 23, the interface module of the IPTV platform sends the video content identifier and the advertisement insertion rule information to the advertisement server of the IPTV platform.

Certainly, the interface module of the IPTV platform may not send the advertisement insertion rule information to the advertisement server, but store the advertisement insertion rule information in the database of the IPTV platform, which may be stored separately or transmitted together with other video content elements. The data is stored together (if stored together with other video content metadata, step 22 may not be required), so that the advertisement server can subsequently read advertisement insertion rule information from the database as a basis for advertisement decision.

Step 24, the advertisement server of the IPTV platform stores the mapping relationship between the advertisement insertion rule information and the video content identifier.

Step 25, the playback entity of the IPTV platform requests an advertisement from the advertisement server of the IPTV platform, and the request carries the video content identifier.

In step 26, the advertisement server of the IPTV platform uses the video content identifier to search the stored mapping relationship to obtain the advertisement insertion rule information corresponding to the video content identifier.

In step 27, the advertisement server of the IPTV platform selects an appropriate advertisement according to the advertisement insertion rule information and the existing advertisement strategy.

In step 28, the advertisement server of the IPTV platform returns the selected advertisement (which may be the advertisement medium itself, or an advertisement link or advertisement identification) to the playing entity of the IPTV platform.

The internal processing flow of the above step 27 is as follows:

After the ad server receives the ad request, it selects the appropriate ad based on the ad insertion rule information and the existing ad strategy (such as the ad playing period specified when placing the ad, the number of times the ad is played, the gender and geographical location of the user watching the video content, etc.), The specific judgment processing methods can be:

The advertisement server can first select advertisements that meet the conditions according to the advertisement insertion rule information, and if the advertisements selected are more than the number of advertisements requested, the most suitable advertisements can be further matched according to the existing advertisement strategy. Alternatively, the advertisement server may first select advertisements satisfying the conditions according to the existing advertisement strategy, and further match the most suitable advertisements according to the advertisement insertion rule information if the advertisements selected are more than the number of advertisements requested.

The advertisement server may also specify the priorities of various advertisement policies. For example, the priority of restrictive insertion rule information is the highest, the priority of existing advertisement policies is second, and the priority of suggested insertion rule information is the lowest. You can first exclude ads that are not suitable for insertion according to the restrictive insertion rule information, and then use the existing advertising strategy to match suitable ads in other ads. Ads that satisfy the recommended insertion rule information.

The advertisement server can adopt any of the above methods or its combination or modification to realize the advertisement selection, as shown in Figure 3 and Figure 4, the embodiment of the present invention will be described in detail by taking a preferred method as an example, including the following steps:

41. The advertisement server receives the advertisement request message;

42. The advertisement server uses the existing advertisement strategy and restrictive insertion rule information to query advertisements that meet the conditions, and obtain advertisement set 1;

43. The advertisement server compares the relationship between the number of advertisements in advertisement set 1 and the number of advertisements requested (the number of advertisements requested is generally 1 by default);

44. If the number of ads in ad set 1 is equal to the number of ads requested, return directly; if it is less than the number of ads requested, return directly or add default ads (such as public service ads, IPTV platform’s own promotional ads, etc.) ;

45. If the number of advertisements in advertisement set 1 is more than the number of requested advertisements, then use the suggested insertion rule information to further filter to obtain advertisement set 2;

46. The advertisement server compares the relationship between the quantity of advertisements in advertisement set 2 and the quantity of advertisements requested;

47. If the number of ads in ad set 2 is equal to the number of ads requested, return it directly; if it is less than the number of ads requested, you can directly return or add some ads that are included in ad set 1 but not in ad set 2 After returning, this part of the advertisement added can be randomly selected.

48. If the number of advertisements in advertisement set 2 is more than the number of advertisements requested, you can select some advertisements from advertisement set 2 and return them. The selection operation can be random or based on the degree of matching with the suggested insertion rule information of.

Embodiment two

Embodiment 2 of the present invention transmits the advertisement insertion rule information through a separate message.

Referring to Figure 5, the advertisement selection method provided by Embodiment 2 of the present invention includes the following operations:

Step 51, the interface module of the IPTV platform transmits the address of the advertisement server of the IPTV platform to the video content provider, so that the subsequent video content provider can directly send advertisement insertion rule information to the advertisement server.

Step 52, the video content provider transmits the advertisement insertion rule information and applicable conditions to the advertisement server of the IPTV platform.

The video content that meets the applicable conditions is the video content associated with the advertisement insertion rule information. The applicable conditions may be "video content ID=xxxx", "video content list ID=yyyy", "author ID=zzzz:, other attributes of the video content and their values, etc.

For the sake of simplicity, in this embodiment, video content identification is used as an example in the following description for details.

The information carried in the message that the video content provider sends the advertisement insertion rule information to the advertisement server includes the video content identifier and the advertisement insertion rule information. An example of the structure of the message body is as follows:

Step 53: The advertisement server of the IPTV platform determines the video content identifier of the video content associated with the advertisement insertion rule information according to the applicable conditions.

If the applicable condition for delivery is the video content identification of the video content on the IPTV platform, this step is unnecessary. Otherwise, it is necessary to obtain the video content identifiers of one or more corresponding video contents on the IPTV platform according to the applicable conditions, and store the mapping relationship between the obtained video content identifiers and the advertisement insertion rule information. Specifically, if the applicable condition is the identification of the video content on the website, and the IPTV platform assigns a new identification to the video content, then obtain its video content on the IPTV platform according to the identification of the video content on the video website ID; if the applicable condition is an author ID or a video content list ID, then obtain the video content IDs of all video content corresponding to the author ID or video content list ID on the IPTV platform; if the applicable condition is a video content attribute and its value, The video content identifiers of all video content on the IPTV platform whose video content attribute satisfies the value are obtained.

Step 54, the advertisement server of the IPTV platform stores the mapping relationship between the advertisement insertion rule information and the video content identifier.

Step 55, the playback entity of the IPTV platform requests an advertisement from the advertisement server of the IPTV platform, and the request carries the video content identifier.

In step 56, the advertisement server of the IPTV platform uses the video content identifier to search the stored mapping relationship to obtain the advertisement insertion rule information corresponding to the video content identifier.

In step 57, the advertisement server of the IPTV platform selects an appropriate advertisement according to the advertisement insertion rule information and the existing advertisement strategy.

The internal processing flow of this step is the same as step 27 of the first embodiment.

In step 58, the advertisement server of the IPTV platform returns the selected advertisement to the playing entity of the IPTV platform.

It should be noted that the advertisement server of the IPTV platform may not determine the video content identifier of the video content associated with the advertisement insertion rule information and store the mapping relationship according to the applicable conditions, but directly store the advertisement insertion rule information and its Applicable conditions, after receiving the ad request, the subsequent ad server uses the video content identifier in the ad request to match the applicable conditions, and then obtains the ad insertion rule information corresponding to the matched applicable conditions to make an advertisement decision.

Embodiment Three

Similar to Embodiment 2, Embodiment 3 of the present invention also obtains the advertisement insertion rule information through a separate message. The only difference is that the video content provider transmits the advertisement insertion rule information and applicable conditions to the interface module of the IPTV platform, and then the IPTV The interface module of the platform transmits the information to the advertisement server of the IPTV platform.

Referring to Figure 6, the advertisement selection method provided by Embodiment 3 of the present invention includes the following operations:

In step 61, the video content provider transmits advertisement insertion rule information and applicable conditions to the interface module of the IPTV platform.

Step 62, the interface module of the IPTV platform determines the video content identifier of the video content associated with the advertisement insertion rule information according to the applicable conditions, and the specific operation is the same as step 53.

Step 63, the interface module of the IPTV platform transmits the advertisement insertion rule information and the video content identifier to the advertisement server of the IPTV platform.

The following steps 64 to 68 respectively correspond to steps 54 to 58 in the second embodiment, and will not be repeated here.

The interface module of the IPTV platform may also not transmit the advertisement insertion rule information and the video content identification to the advertisement server of the IPTV platform, but store them in the database of the IPTV platform, so that the advertisement server subsequently reads the advertisement insertion rules from the database information as the basis for advertising decisions.

Of course, the interface module of the IPTV platform can also save the obtained original advertisement insertion rule information and applicable conditions, and subsequently, when receiving new video content, judge whether the newly received video content satisfies certain requirements based on the saved advertisement insertion rule information. If the applicable conditions corresponding to the insertion rule information are satisfied, the video content identifier of the video content on the IPTV platform and the corresponding advertisement insertion rule information are sent to the advertisement server of the IPTV platform or stored in a database for the advertisement server to read.

It should be noted that the interface module of the IPTV platform may not determine the video content identifier of the video content associated with the advertisement insertion rule information according to the applicable conditions, but directly forward the advertisement insertion rule information and its applicable conditions to the IPTV The advertisement server of the platform may store it in the database of the IPTV platform. After receiving the advertisement request, the advertisement server uses the video content identifier in the advertisement request to match the applicable conditions, and then obtains the advertisement insertion rule information corresponding to the matched applicable conditions. advertising decisions.

From the operation steps of the advertisement selection method of the above-mentioned embodiment one to embodiment three of the present invention, it can be known that the advertisement server of the IPTV platform obtains the advertisement insertion rule information associated with the video content from the video content provider through the interface module of the IPTV platform, and uploads the advertisement insertion rule information on the IPTV platform When the playback entity requests an advertisement, it selects an advertisement to be inserted into the video content according to the advertisement insertion rule information, so that the IPTV platform can select an advertisement to insert into the associated video content according to the advertisement insertion rule information provided by the video content provider, Instead of selecting advertisements only according to the advertisement strategy formulated by the IPTV platform itself, the intention of the video content provider can be reflected when selecting advertisements inserted into the video content.

Referring to FIG. 7, FIG. 7 is an IPTV platform provided by an embodiment of the present invention, including: an interface module 71, an advertisement server 72 and a playback entity 73, wherein,

The interface module 71 is used to provide an interface between the IPTV platform and the video content provider;

The advertisement server 72 is configured to obtain advertisement insertion rule information associated with the video content through the interface module 71, and select and insert the advertisement into the video content according to the advertisement insertion rule information when the playback entity 73 requests an advertisement advertisment;

The playing entity 73 is configured to request an advertisement from the advertisement server 72, and insert the advertisement selected by the advertisement server into the video content.

In one embodiment, the interface module 71 is specifically configured to receive video content metadata including advertisement insertion rule information delivered by a video content provider, determine the video content identifier of the video content associated with the advertisement insertion rule information, and Transfer the advertisement insertion rule information and the video content identifier to the advertisement server; the advertisement server 72 is specifically configured to receive the advertisement insertion rule information and the video content identifier transferred by the interface module 71, store The mapping relationship between the advertisement insertion rule information and the video content identifier; and when receiving the advertisement request message carrying the video content identifier from the playing entity, look up the stored mapping relationship to obtain the corresponding video content identifier Advertisement insertion rule information; then select an advertisement according to the advertisement insertion rule information, and return the selected advertisement to the playback entity; the playback entity 73 is specifically used to send the advertisement carrying the video content identifier to the advertisement server request message, and insert the advertisement selected by the advertisement server into the video content corresponding to the video content identifier.

In one embodiment, the interface module 71 is specifically configured to transmit the address of the advertisement server to the video content provider; the advertisement server 72 is specifically configured to receive the advertisement insertion rule information and the advertisement insertion rule information transmitted by the video content provider. Applicable conditions, determining the video content identifier of the video content associated with the advertisement insertion rule information according to the applicable conditions, and storing the mapping relationship between the advertisement insertion rule information and the video content identifier; and receiving the playback When an entity sends an advertisement request message carrying a video content identifier, search the stored mapping relationship to obtain the advertisement insertion rule information corresponding to the video content identifier; then select an advertisement according to the advertisement insertion rule information, and send the advertisement to the playing entity Return the selected advertisement; the playback entity 73 is specifically configured to send an advertisement request message carrying a video content identifier to the advertisement server, and insert the advertisement selected by the advertisement server into the video content corresponding to the video content identifier middle.

In yet another embodiment, the interface module 71 is specifically configured to receive the advertisement insertion rule information and applicable conditions delivered by the video content provider, and determine the video content of the video content associated with the advertisement insertion rule information according to the applicable conditions identification, and transmit the advertisement insertion rule information and the video content identification to the advertisement server 72; the advertisement server 72 is specifically configured to receive the advertisement insertion rule information and the video content transmitted by the interface module ID, storing the mapping relationship between the advertisement insertion rule information and the video content identifier, and when receiving the advertisement request message carrying the video content identifier from the playing entity, searching for the stored mapping relationship to obtain the video The advertisement insertion rule information corresponding to the content identifier, and then select an advertisement according to the advertisement insertion rule information, and return the selected advertisement to the playback entity; the playback entity 73 is specifically used to send the advertisement server the The identified advertisement request message, and the advertisement selected by the advertisement server is inserted into the video content corresponding to the video content identifier.

When the advertisement server 72 selects advertisements according to the advertisement insertion rule information, it may specifically select advertisements satisfying the conditions according to the advertisement insertion rule information, and if the selected advertisements are more than the requested advertisement quantity, then according to the existing The advertisement strategy further matches the most suitable advertisement; or, it is specifically used to first select the advertisement that meets the conditions according to the existing advertisement strategy, and if the selected advertisement is more than the requested advertisement quantity, then according to the advertisement insertion rule information, further Match the most suitable advertisement.

Preferably, the advertisement server 72 may first specify the priorities of various advertisement strategies, for example, the specified priorities of various advertisement strategies are: the priority of restrictive insertion rule information is the highest, and the priority of existing advertisement strategies is second. , when the priority of the suggested insertion rule information is the lowest, when the advertisement server 72 selects an advertisement according to the advertisement insertion rule information, specifically, it may first exclude advertisements that are not suitable for insertion according to the restrictive insertion rule information, and then In other advertisements, the existing advertisement strategy is used to match suitable advertisements. If there are more advertisements matched than the number of advertisements requested, the advertisements that meet the recommended insertion rule information are matched.

It can be seen from the IPTV platform provided by the embodiment of the present invention that the advertisement server of the IPTV platform obtains the advertisement insertion rule information associated with the video content from the video content provider through the interface module of the IPTV platform, and when the playback entity of the IPTV platform requests advertisements, according to the specified The above advertisement insertion rule information selects the advertisement inserted in the video content, so that the IPTV platform can select the advertisement to insert into the associated video content according to the advertisement insertion rule information provided by the video content provider, instead of only according to the IPTV platform itself. Advertisements are selected according to the advertising strategy of the video content, so the wishes of the video content provider can be reflected when selecting the advertisements inserted into the video content.

The above specific embodiments are not intended to limit the present invention. For those of ordinary skill in the art, any modifications, equivalent replacements, improvements, etc. made without departing from the principle of the present invention shall be included in the present invention. within the scope of protection.

Claims (13)

1. An advertisement selection method, characterized in that, comprising: Obtain the advertisement insertion rule information associated with the video content from the video content provider; Select an advertisement according to the advertisement insertion rule information and insert it into the video content. 2. The method according to claim 1, wherein the acquisition of the advertisement insertion rule information associated with the video content from the video content provider is specifically: The metadata of the video content is received from a video content provider, and the metadata includes advertisement insertion rule information. 3. The method according to claim 1, wherein the acquisition of the advertisement insertion rule information associated with the video content from the video content provider is specifically: Advertisement insertion rule information and applicable conditions are received from a video content provider, wherein the advertisement insertion rule information corresponds to video content that meets the applicable conditions. 4. The method according to claim 3, wherein the applicable condition is one or more of the video content identification value, the video content list identification value, the author identification value, and the video content attribute value item combination. 5. The method according to any one of claims 1-4, further comprising: storing the mapping relationship between the video content identifier of the video content and the advertisement insertion rule information; When an advertisement request message carrying a video content identifier is received, the stored mapping relationship is searched to obtain advertisement insertion rule information corresponding to the video content identifier. 6. The method according to any one of claims 1-4, wherein the advertisement insertion rule information includes restrictive insertion rule information and/or suggested insertion rule information. 7. The method according to claim 6, wherein the selecting an advertisement to be inserted into the video content according to the advertisement insertion rule information comprises: First select the advertisements that meet the conditions according to the advertisement insertion rule information, and if the selected advertisements are more than the requested advertisement quantity, then further match the most suitable advertisements according to the existing advertisement strategy; or, According to the existing advertising strategy, first select the advertisements that meet the conditions, and if the number of advertisements selected is more than the number of advertisements requested, then further match the most suitable advertisements according to the information of the advertisement insertion rules. 8. The method according to claim 6, wherein the selecting an advertisement to be inserted into the video content according to the advertisement insertion rule information comprises: Specify the priority at which various advertising strategies apply. 9. The method of claim 8, wherein The priorities of the specified advertising strategies are specifically: the priority of restrictive insertion rule information is the highest, the priority of existing advertising strategies is second, and the priority of suggested insertion rule information is the lowest; The advertisement selected to be inserted into the video content according to the advertisement insertion rule information is specifically: First exclude the ads that are not suitable for insertion according to the restrictive insertion rules information, and then use the existing advertising strategy to match suitable ads in other ads. If the number of matched ads exceeds the number of requested ads, then match the ads that meet the requirements. Advertisements that contain information about sexual penetration regulations. 10. An Internet Protocol Television IPTV platform, characterized in that it includes: an interface module, an advertisement server and a broadcast entity, wherein, The interface module is used to provide an interface between the IPTV platform and the video content provider; The advertisement server is configured to obtain advertisement insertion rule information associated with video content through the interface module, and select an advertisement according to the advertisement insertion rule information when the playback entity requests an advertisement; The playing entity is configured to request an advertisement from the advertisement server, and insert the advertisement selected by the advertisement server into the video content. 11. IPTV platform according to claim 10, is characterized in that, The interface module is specifically configured to receive video content metadata including advertisement insertion rule information delivered by a video content provider, determine the video content identifier of the video content associated with the advertisement insertion rule information, and transmit the information to the advertisement server The advertisement insertion rule information and the video content identification; The advertisement server is specifically configured to receive the advertisement insertion rule information and the video content identifier transmitted by the interface module, store the mapping relationship between the advertisement insertion rule information and the video content identifier; and receive the advertisement insertion rule information and the video content identifier; When the advertisement request message carrying the video content identifier of the playback entity, search the stored mapping relationship to obtain the advertisement insertion rule information corresponding to the video content identifier; then select an advertisement according to the advertisement insertion rule information, and send to the The playback entity returns the selected ad; The playback entity is specifically configured to send an advertisement request message carrying a video content identifier to the advertisement server, and insert the advertisement selected by the advertisement server into the video content corresponding to the video content identifier. 12. IPTV platform according to claim 10, is characterized in that, The interface module is specifically used to transfer the address of the advertisement server to the video content provider; The advertisement server is specifically configured to receive the advertisement insertion rule information and applicable conditions delivered by the video content provider, determine the video content identifier of the video content associated with the advertisement insertion rule information according to the applicable conditions, and store the The mapping relationship between the advertisement insertion rule information and the video content identifier; and when receiving the advertisement request message carrying the video content identifier from the playback entity, look up the stored mapping relationship to obtain the corresponding video content identifier Advertisement insertion rule information; then select an advertisement according to the advertisement insertion rule information, and return the selected advertisement to the playing entity; The playback entity is specifically configured to send an advertisement request message carrying a video content identifier to the advertisement server, and insert the advertisement selected by the advertisement server into the video content corresponding to the video content identifier. 13. IPTV platform according to claim 10, is characterized in that, The interface module is specifically configured to receive the advertisement insertion rule information and applicable conditions delivered by the video content provider, determine the video content identifier of the video content associated with the advertisement insertion rule information according to the applicable conditions, and send the advertisement to the advertisement The server transmits the advertisement insertion rule information and the video content identifier; The advertisement server is specifically configured to receive the advertisement insertion rule information and the video content identifier transmitted by the interface module, store the mapping relationship between the advertisement insertion rule information and the video content identifier; and receive the advertisement insertion rule information and the video content identifier; When the advertisement request message carrying the video content identifier of the playback entity, search the stored mapping relationship to obtain the advertisement insertion rule information corresponding to the video content identifier; then select an advertisement according to the advertisement insertion rule information, and send to the The playback entity returns the selected ad; The playback entity is specifically configured to send an advertisement request message carrying a video content identifier to the advertisement server, and insert the advertisement selected by the advertisement server into the video content corresponding to the video content identifier.

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