CN102724169A - Background framework and control system for mobile advertisement system - Google Patents
Background framework and control system for mobile advertisement system Download PDFInfo
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- CN102724169A CN102724169A CN2011100786792A CN201110078679A CN102724169A CN 102724169 A CN102724169 A CN 102724169A CN 2011100786792 A CN2011100786792 A CN 2011100786792A CN 201110078679 A CN201110078679 A CN 201110078679A CN 102724169 A CN102724169 A CN 102724169A
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Abstract
The invention provides a background framework for a mobile advertisement system. The background framework is arranged in mobile equipment and assists in broadcasting advertisements in the said mobile equipment. The background framework comprises an analysis apparatus for analyzing data corresponding to an advertisement to be broadcasted; one or more application programs, all of which or a part of which can be used for broadcasting the said advertisement to be broadcasted; the said analysis apparatus receives the said data corresponding to the said advertisement to be broadcasted of the said mobile advertisement system and generates an advertisement to be broadcasted after analyzing the data; the said application programs broadcasts the advertisement to be broadcasted which is generated and analyzed by the said parsing apparatus. The invention also provides a control system for broadcasting mobile advertisements and a client device for broadcasting the mobile advertisements. The invention enables a backend server to send the essential factors of generating JPG files or WebPages to the mobile equipment which analysis the PG files or WebPages to generate an advertisement to be broadcasted through an internal browser processing apparatus and the like to obtain an interactive advertisement of rich media
Description
Technical field
The present invention relates to information issuing control system, especially advertisement information distribution system particularly, relates to the backstage framework and the control corresponding system that are used for the moving advertising system.
Background technology
Along with the high speed development of Internet technology, wireless interconnected network technology also receives people's attention day by day.Descend gradually at current mobile digital device fabrication cost, individual or common moving digital device are all the more universal.According to incompletely statistics, the whole world has at least 1/3rd resident to hold at least one mobile phone or similar mobile device.Therefore, advertisement operators has been included mobile device in the intended scope of their propagating advertisements already in order more extensively to propagate their advertisement, and the ad content that is sent on the mobile device is also of all kinds, for example: literal, image, sound, video or the like.
In the prior art scheme, mobile device is in the status of passive demonstration, promptly sees from the angle that promotional literature is resolved, and it need not do any work of treatment, and work of treatment is accomplished by server end.For example, server sends a JPG file to mobile device, and mobile device only need show that this JPG file gets final product.Such processing mode also is used to handle word content, and promptly word content also sends to mobile device as a JPG file.Background server can be divided into dual mode and accomplish the work of sending JPG to mobile device, mode one: directly store the JPG file; Mode two: picture, literal in needs, dynamically generate jPG and transmission.
The utilization prior art, background server sends the JPG file to mobile device, can make said mobile device produce a large amount of wireless Internet flows, and easy error in the document transmission process, thereby causes the JPG file corruption and can't open.
Say simply; The present invention will solve like technical approach how and make server only send the key element that generates JPG file or webpage to mobile device; Then the browser handles device of mobile device through inside waits and resolves JPG file or webpage and generate a problem of treating advertisement playing; Thereby obtain the interactive advertisement of Rich Media, make advertisement become more interesting.Further, the backstage framework that is used for the moving advertising system provided by the invention is based on the multiple technologies of WEB, and the notion of existing WEB2.0 is if the advertised product that can create WEB3.0 is excavated in deep integration.Further, the backstage framework that is used for the moving advertising system provided by the invention is not limited only to releasing advertisements, has had the WRT basis, can throw in out the application or the recreation of Widget type equally.
Summary of the invention
To defective of the prior art, the purpose of this invention is to provide a kind of control method and control corresponding device.
According to an aspect of the present invention, a kind of backstage framework that is used for the moving advertising system is provided, is placed in the mobile device and is used for aiding in said mobile device playing advertisements, it comprises:
One resolver is used to resolve and the data of treating that playing advertisements is corresponding;
One or more application programs, it is all or part of can be used to play the said playing advertisements of treating;
Its characteristic also is, said resolver obtains the said and data of treating that playing advertisements is corresponding that come from said moving advertising system, treats playing advertisements with generating one after the said data parsing;
Said application program is play by said resolver and is resolved the said playing advertisements of treating that the back generates.
According to another aspect of the present invention, a kind of control system that is used to play moving advertising is provided also, it comprises above-mentioned backstage framework.
According to a further aspect of the invention, a kind of client terminal device that is used to play moving advertising is provided, it is placed in the mobile device and is used for aiding in said mobile device playing advertisements, it is characterized in that, comprises above-mentioned control system.
The present invention is through providing a kind of backstage framework and control system thereof that is used for the moving advertising system; Make background server only send the key element that generates JPG file or webpage to mobile device; Then the browser handles device of mobile device through inside waits to resolve JPG file or webpage and generate one and treats advertisement playing; Thereby obtain the interactive advertisement of Rich Media, make advertisement become more interesting.
Description of drawings
Through reading the detailed description of non-limiting example being done with reference to following accompanying drawing, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 illustrates according to an embodiment of the present invention, based on the flow chart of the backstage framework that is used for the moving advertising system;
Fig. 2 shows according to first embodiment provided by the invention, is used for the flow chart of the backstage framework of moving advertising system;
Fig. 3 illustrates according to the first embodiment of the present invention, the sketch map of the backstage framework of web2.0 provided by the invention;
Fig. 4 illustrates according to the first embodiment of the present invention, the network topology sketch map that is used for the backstage framework of moving advertising system provided by the invention; And
Fig. 5 illustrates according to the first embodiment of the present invention, the sequential chart that is used for the backstage framework of moving advertising system provided by the invention.
Embodiment
Particularly, Fig. 1 illustrates according to an embodiment of the present invention, based on the flow chart of the backstage framework that is used for the moving advertising system.Execution in step S101 at first, an application program is sent the first ad-request information, and the said first ad-request information is used to ask one to treat playing advertisements.It will be appreciated by those skilled in the art that preferably said application program is installed on the mobile device in advance.One user operates said mobile device, and said application program is sent the first ad-request information according to user's operation to said resolver.For example, preferably, such process is pressed " opening " or " affirmation " button through the user usually and is begun.Said application program sends to said resolver with the first ad-request information through said moving advertising interface arrangement after the operation that monitors the user.
Get into step S102 then, said resolver obtains and the corresponding various data of the said first ad-request information.It will be appreciated by those skilled in the art that preferably said resolver receives the first ad-request information that application program is sent described in the above-mentioned steps S101.Said resolver reads described request information through various technological means, or obtains described request information through other technological means, and such process can be passed through existing techniques in realizing, repeats no more at this.Inferior choosing ground, said resolver generates the required key element of first advertisement through said communication device to said moving advertising system request.Said moving advertising system sends the key element that generates JPG file or webpage through communication device and gives said resolver.Further, said resolver obtains and the corresponding various data of the said first ad-request information from said moving advertising control appliance and/or third party system according to said key element, preferably, sets up completion through said IE Kernel.
Next execution in step S103, said resolver generate one after with said data parsing and treat playing advertisements.It will be appreciated by those skilled in the art that said data have comprised wherein one or more such as picture, literal and network linking.Said resolver is resolved said data through various technological means, and generates one and treat advertisement playing.Said resolving can be passed through existing techniques in realizing, repeats no more at this.
Last execution in step S104, said application program is play the said playing advertisements of treating.It will be appreciated by those skilled in the art that preferably said resolver sends to said application program with the advertisement playing of treating that is generated among the above-mentioned steps S103 through said moving advertising interface equipment.Said application program receive said treat advertisement playing after, the said advertisement playing of treating is presented on said user's the display screen of mobile device.
Further; It will be apparent to those skilled in the art that; The resolving of above-mentioned steps S103 can be achieved through prior art; For example at least document descriptions such as " explain the profound in simple terms HTML and CSS, XHTML " of " Digital Image Processing " of Paul Gonzales works such as (U.S.As), freeman (U.S.A) work such process, do not repeat them here.
Further; It will be apparent to those skilled in the art that; The procedure for displaying of above-mentioned steps S104 can be achieved through prior art; For example at least the document descriptions such as " digital signal and image processing " of Mao Wenfeng chief editor " lcd technology ", Bo Si (U.S.A) works such process, do not repeat them here.
Further, it will be appreciated by those skilled in the art that after carrying out above-mentioned steps S101 to S104 and possibly also can carry out following step:
I. application program is sent the second ad-request information, and the playing advertisements content is relevant with corresponding the treating of the said first ad-request information for the said second ad-request information;
Ii. said resolver obtains and the corresponding various data of the said second ad-request information;
Iii. said resolver generates another after with said data parsing and treats playing advertisements;
Iv. said application program is play said another and is treated playing advertisements;
On above-mentioned basis embodiment illustrated in fig. 1, Fig. 2 shows according to first embodiment provided by the invention, is used for the flow chart of the backstage framework of moving advertising system.Execution in step S111 at first, said application program is sent the said first ad-request information through the power function processing unit to said multimedia processing apparatus.It will be appreciated by those skilled in the art that preferably said application program sends to said power function processing unit with the said first ad-request information.Said power function processing unit carries out power function with the said first ad-request information to be handled, and will pass through the first ad-request information that power function handles and send to said multimedia processing apparatus.
Next execution in step S112, said multimedia processing apparatus sends the said first ad-request information to said moving advertising interface arrangement.Those skilled in the art considered that preferably said multimedia processing apparatus sends the first ad-request information to said moving advertising interface arrangement.Said moving advertising interface arrangement will become the said resolver can the recognition data content from the described request information translation of said multimedia processing apparatus, and send to said resolver to the described request information through conversion.
Continue execution in step S113, said moving advertising interface arrangement sends the said first ad-request information to said browser handles device.Those skilled in the art considered that preferably said moving advertising interface arrangement sends through the first ad-request information after the above-mentioned steps S112 conversion to said browser handles device.Said browser handles device is discerned the said first ad-request information through various technological means, and obtains the content of described request information.
Execution in step S114 then, said resolver obtains and the corresponding various data of the said first ad-request information from said moving advertising control system and/or third party system, preferably, accomplishes through said IE Kernel assembly.It will be appreciated by those skilled in the art that preferably said resolver generates the key element of said various data to the request of said moving advertising control system through said communication device after identifying the content of solicited message.Said moving advertising control system is sent the key element of the said various data of said generation and is given said resolver according to the described request content through said communication device.Said resolver receives said key element, and obtains the corresponding various data of said first ad-request according to said key element from said moving advertising control system and/or third party system, preferably, accomplishes through said IE Kernel assembly.It will be appreciated by those skilled in the art that said key element comprises: the URL address of said webpage and URL address of said JPG picture or the like.
Next execution in step S115, said resolver generate one after with said data parsing and treat playing advertisements.It will be appreciated by those skilled in the art that said data have comprised wherein one or more such as picture, literal and network linking.Said resolver is resolved said data through various technological means, and generates one and treat advertisement playing.Said resolving can be passed through existing techniques in realizing, repeats no more at this.
Last execution in step S116, said application program is play the said playing advertisements of treating.It will be appreciated by those skilled in the art that preferably said resolver sends to said application program with the advertisement playing of treating that is generated among the above-mentioned steps S102 through said moving advertising interface equipment.Said application program receive said treat advertisement playing after, the said advertisement playing of treating is presented on said user's the display screen of mobile device.
Further; Transmission among the said step S114 and receiving course can be achieved through prior art, the documents such as " computer networks " that for example can collaborate with reference to " network communications technology ", Luo Si (U.S.A) and the Ku Luosi (U.S.A) that Yi Laxi (U.S.A) is shown at least.Described such process, do not repeated them here.
Further, the said IE Kernel assembly among the said step S114 refers to the Trident kernel program, and this kernel program is used in IE4 in 1997 first, is that Microsoft revises on the basis of Mosaic code and comes, and is in use to present IE8.Trident is actually the kernel of a opening, and therefore the quite maturation of its interface core design just has many employing IE kernels but not the browser of IE emerges in large numbers (like Maxthon, The World, TT, GreenBrowser, AvantBrowser etc.).
Further; It will be apparent to those skilled in the art that; The resolving of above-mentioned steps S115 can be achieved through prior art; For example at least document descriptions such as " explain the profound in simple terms HTML and CSS, XHTML " of " Digital Image Processing " of Paul Gonzales works such as (U.S.As), freeman (U.S.A) work such process, do not repeat them here.
Further; It will be apparent to those skilled in the art that; The procedure for displaying of above-mentioned steps S116 can be achieved through prior art; For example at least the document descriptions such as " digital signal and image processing " of Mao Wenfeng chief editor " lcd technology ", Bo Si (U.S.A) works such process, do not repeat them here.
Further, it will be appreciated by those skilled in the art that after carrying out above-mentioned steps S111 to S116 and possibly also can carry out following step:
I. said application program is sent the said second ad-request information through the power function processing unit to said multimedia processing apparatus;
Ii. said multimedia processing apparatus sends the said second ad-request information to said moving advertising interface arrangement;
Iii. said moving advertising interface arrangement sends the said second ad-request information to said browser handles device;
Iv. said resolver obtains and the corresponding various data of the said second ad-request information from said moving advertising control system and/or third party system, preferably, accomplishes through said IE Kernel assembly;
V. said resolver generates another after with said data parsing and treats playing advertisements;
Vi. said application program is play said another and is treated playing advertisements;
Fig. 3 illustrates according to the first embodiment of the present invention, the sketch map of the backstage framework of web2.0 provided by the invention.Those skilled in the art considered that effect of the present invention is exactly to issue mobile device through the key element that background server will generate JPG or webpage, the browser handles device of mobile device through inside waits realizes showing JPG or webpage.Preferably, in the first embodiment of the present invention, the backstage framework of said web2.0 comprises the SDK 2 and resolver 3 in the application program.
More specifically, it will be apparent to those skilled in the art that the SDK 2 in the said application program comprises application program 21.More specifically, said application program 21 comprises multimedia processing apparatus 211 and interface control and treatment device 212.Said multimedia processing apparatus is used to handle various multimedia messagess, and its these multimedia messagess are play on said mobile device according to predetermined format.Said multimedia messages comprises any in the following content at least: geographical positioning service, audio frequency, video, vibrations service, induction service.Said interface control and treatment device 212 be used at least accomplishing following function any or appoint multiple: obtain local information; And timed events.
More specifically, it will be appreciated by those skilled in the art that said WRT technology 3 comprises moving advertising interface 31 and browser handles device 32.More specifically, said browser handles device 32 comprises WebKit assembly 311 and IE Kernel assembly 312.More specifically said Webkit assembly and said IE Kernel assembly 312 are used for the document analysis of HTML, XHTML, JavaScript, CSS, any agreement institute mark of SQL is become the dynamic page at least.Further, it will be appreciated by those skilled in the art that in a variant; Said browser handles device 32 includes only said WebKit assembly 311; And in another variant, said browser handles device 32 includes only said IE Kernel assembly 312, does not repeat them here.
Further, it will be appreciated by those skilled in the art that said WRT (Web Runtime) technology is a kind of simple web of moving technology, be applied in S60V3 FP2 and the later version.From technical standpoint, said WRT technology has increased the running environment of a Web program in popular S60 Web browser, makes S60 equipment can move Widget (little).As desktop widget, WRT Widget is the mobile application of lightweight, use such as HTML, and CSS, the Web technology of standards such as JavaScript and Ajax is developed.
Further, it will be appreciated by those skilled in the art that said SDK is the abbreviation of Software Development Kit, Chinese i.e. " SDK ".Some are used to the set that specific software kit, software frame, hardware platform, operating system etc. are created the developing instrument of application software by the software engineer SDK, and generally speaking SDK is the employed SDK of application program under the developing Windows platform.It can simply provide application programming interfaces for certain programming language
APISome files, but also possibly comprise can with the complicated hardware of certain embedded system communication.General instrument comprises the utility that is used to debug with other purposes.SDK also often comprises code sample, supportive technical notes or other the supporting documentation for basic reference clarification doubtful point.
Fig. 4 illustrates according to the first embodiment of the present invention, the network topology sketch map that is used for the backstage framework of moving advertising system provided by the invention.In technical scheme provided by the invention, the backstage mechanism of said moving advertising system comprises background server 5, several mobile devices 41 ~ 43, the communication device 7 of at least one operation moving advertising control system.It will be appreciated by those skilled in the art that preferably said application program and said resolver are mounted respectively in said mobile device 41 ~ 43.After said resolver in the said mobile device is discerned the content of said ad-request, generate the key element of said various data to the request of said moving advertising control system through said communication device 7.The background server 5 of said operation moving advertising control system is given the said resolver in the said mobile device 41 ~ 43 according to the described request content through the key element that said communication apparatus 7 feedbacks generate JPG file or webpage.And provide various data corresponding to said mobile device 41 ~ 43 with said ad-request.
Further, the backstage framework of said in the present embodiment moving advertising system also comprises at least one third party system 6, and it is used to said mobile device 41 ~ 43 the various data corresponding with said ad-request are provided.Particularly, it will be appreciated by those skilled in the art that said key element that the said resolver in the said mobile device 41 ~ 43 fed back according to said background server 6 is through wireless network search JPG file or webpage.Said third party system 6 possibly store or move said JPG file or webpage, and said resolver just can obtain the corresponding various data of said first ad-request from said third party system 6.Preferably, it will be appreciated by those skilled in the art that said key element comprises: the URL address of said webpage and URL address of said JPG picture or the like, particularly, those skilled in the art can be achieved with reference to embodiment illustrated in fig. 2, do not repeat them here.
Further, said wireless network comprises: Wifi focus WLAN, GPRS general packet radio service and Wimax worldwide interoperability for microwave network or the like.Particularly, it will be appreciated by those skilled in the art that in a variant that said wireless network also can adopt cable network to replace.
Fig. 5 illustrates according to the first embodiment of the present invention, the sequential chart that is used for the backstage framework of moving advertising system provided by the invention.Particularly, at first execution in step 1, one application program 21 is sent the first ad-request information, and the said first ad-request information is used to ask one to treat playing advertisements.It will be appreciated by those skilled in the art that the step S101 among this step and Fig. 1 is similar.Preferably, said application program 21 is installed on the mobile device in advance.One user operates said mobile device, and said application program 21 is sent the first ad-request information according to user's operation to power function processing unit 23.For example, preferably, such process is pressed " opening " or " affirmation " button through the user usually and is begun.Said application program sends to said power function processing unit 23 with the first ad-request information after the operation that monitors the user.
Get into step 2 then, said power function processing unit 23 sends the said first ad-request information to said multimedia processing apparatus 211.It will be appreciated by those skilled in the art that similarly this step is similar with step S111 shown in Figure 2.Preferably, said power function processing unit 23 receives the said first ad-request information and sends to said power function processing unit 23.Said power function processing unit 23 carries out power function with the said first ad-request information to be handled, and will pass through the first ad-request information that power function handles and send to said multimedia processing apparatus 211.
Next execution in step 3, and said multimedia processing apparatus 211 sends the said first ad-request information to said moving advertising interface arrangement 31.Those skilled in the art considered that similarly this step is similar with step S112 shown in Figure 2.Preferably, said multimedia processing apparatus 211 sends the first ad-request information to said moving advertising interface arrangement 31.Said moving advertising interface arrangement 31 will become the said browser handles device 32 can the recognition data content from the described request information translation of said multimedia processing apparatus 211, and send to said browser handles device 32 to the described request information through conversion.
Execution in step 4 then, and said moving advertising interface arrangement 31 sends the said first ad-request information to said browser handles device 32.Those skilled in the art considered that similarly this step is similar with step S113 shown in Figure 2.Preferably, said moving advertising interface arrangement 31 sends through the first ad-request information after above-mentioned steps 3 conversions to said browser handles device 32.Said browser handles device 32 is discerned the said first ad-request information through various technological means, and obtains the content of described request information.
Next execution in step 5; The content of the first ad-request information of said browser handles device 32 after said IE Kernel assembly 312 sends 4 conversions of above-mentioned steps, said IE Kernel assembly 312 obtains and the corresponding various data of the said first ad-request information from said moving advertising control system and/or third party system according to the content of described request information.Those skilled in the art considered that similarly this step is similar with step S114 shown in Figure 2.Preferably, said browser handles device 32 sends to said IE Kernel assembly 312 with the content of described request information after the content that identifies described request information.Said IE Kernel assembly 312 generates the key element of said various data to the request of said moving advertising control system through said communication device.Said moving advertising control system is sent the key element of the said various data of said generation and is given said IE Kernel assembly 312 according to the described request content through said communication device.Said IE Kernel assembly 312 receives said key element, and obtains the corresponding various data of said first ad-request according to said key element from said moving advertising control system and/or third party system.Preferably, it will be appreciated by those skilled in the art that said key element comprises: the URL address of said webpage and URL address of said JPG picture or the like, particularly, those skilled in the art can be achieved with reference to embodiment illustrated in fig. 2, do not repeat them here.
Next execution in step 6, and said IE Kernel assembly 312 is returned to said browser handles device 32 with the corresponding various data of said first ad-request that obtain in the above-mentioned steps 5.It will be appreciated by those skilled in the art that said IE Kernel assembly 312 after receiving said various data, sends to said browser handles device 32 through internal circuit with said various data.
Execution in step 7 then, and said browser handles device 32 generates one after with said data parsing and treats playing advertisements, and the playing advertisements of treating that will generate sends to said moving advertising interface arrangement 31.Those skilled in the art considered that similarly this step is similar with step S115 shown in Figure 2.Particularly, said data have comprised wherein one or more such as picture, literal and network linking.Said browser handles device 32 is resolved said data through various technological means, and generates one and treat advertisement playing.Said browser handles device 32 sends to said moving advertising interface arrangement 31 with the said advertisement playing of treating.Further, said resolving can be passed through existing techniques in realizing, repeats no more at this.
Next execution in step 8, said moving advertising interface arrangement 31 with said treat that advertisement playing converts said application program 21 to can the recognition data content, and send to said multimedia processing apparatus 211.Those skilled in the art considered that preferably said moving advertising interface arrangement 31 receives the said advertisement playing of treating, and with said treat that advertisement playing converts said application program 21 to can identification data content.Last said moving advertising interface arrangement 31 sends to said multimedia processing apparatus 211 to the said playing advertisements of treating through conversion.
Continue execution in step 9, the treat advertisement playing of said multimedia processing apparatus 211 after with said conversion sends to said application program 21.It will be appreciated by those skilled in the art that preferably said multimedia processing apparatus 211 receives the said advertisement playing of treating that moving advertising interface arrangement described in the above-mentioned steps 8 31 sends.Said multimedia processing apparatus 211 sends to said application program 21. with the said advertisement playing of treating again
Last execution in step 10, said application program 21 is play the said playing advertisements of treating.It will be apparent to those skilled in the art that and think that similarly, this step is similar with step S116 shown in Figure 2.It will be appreciated by those skilled in the art that preferably said application program 21 receives the said advertisement playing of treating that multimedia processing apparatus 211 is sent described in the above-mentioned steps, and the said advertisement playing of treating is presented on said user's the display screen of mobile device.
Further; Transmission in the above-mentioned steps 5 and receiving course can be achieved through prior art, the documents such as " computer networks " that for example can collaborate with reference to " network communications technology ", Luo Si (U.S.A) and the Ku Luosi (U.S.A) that Yi Laxi (U.S.A) is shown at least.Described such process, do not repeated them here.
Further, the said IE Kernel assembly in the above-mentioned steps 5 refers to the Trident kernel program, and this kernel program is used in IE4 in 1997 first, is that Microsoft revises on the basis of Mosaic code and comes, and is in use to present IE8.Trident is actually the kernel of a opening, and therefore the quite maturation of its interface core design just has many employing IE kernels but not the browser of IE emerges in large numbers (like Maxthon, The World, TT, GreenBrowser, AvantBrowser etc.).
Further; It will be apparent to those skilled in the art that; The resolving of above-mentioned steps 7 can be achieved through prior art; For example at least document descriptions such as " explain the profound in simple terms HTML and CSS, XHTML " of " Digital Image Processing " of Paul Gonzales works such as (U.S.As), freeman (U.S.A) work such process, do not repeat them here.
Further; It will be apparent to those skilled in the art that; The procedure for displaying of above-mentioned steps 10 can be achieved through prior art; For example at least the document descriptions such as " digital signal and image processing " of Mao Wenfeng chief editor " lcd technology ", Bo Si (U.S.A) works such process, do not repeat them here.
More than specific embodiment of the present invention is described.It will be appreciated that the present invention is not limited to above-mentioned specific implementations, those skilled in the art can make various distortion or modification within the scope of the claims, and this does not influence flesh and blood of the present invention.
Claims (19)
1. backstage framework that is used for the moving advertising system is placed in the mobile device and is used for aiding in said mobile device playing advertisements, it is characterized in that, comprising:
One resolver is used to resolve and the data of treating that playing advertisements is corresponding;
One or more application programs, it is all or part of can be used to play the said playing advertisements of treating;
Its characteristic also is, said resolver obtains the said and data of treating that playing advertisements is corresponding that come from said moving advertising system, treats playing advertisements with generating one after the said data parsing;
Said application program is play by said resolver and is resolved the said playing advertisements of treating that the back generates.
2. backstage according to claim 1 framework is characterized in that, also comprises:
Communication device is used for carrying out mutual communication through wireless communication mode and one or more moving advertising control system at least.
3. backstage according to claim 1 and 2 framework is characterized in that, also comprises:
The moving advertising interface arrangement; Its respectively with said resolver and said application program communication; And as the interface of said resolver and said application program, between said resolver and the said application program each other the data content of communication change so that both data can be by mutual identification.
4. according to each described backstage framework in the claim 1 to 3, it is characterized in that said resolver comprises the browser handles device at least.
5. backstage according to claim 4 framework is characterized in that, said browser handles device comprises like in the lower device any at least:
-Webkit assembly, it is used for the document analysis of HTML, XHTML, JavaScript, CSS, any agreement institute mark of SQL is become the dynamic page at least; And
-IE Kernel assembly, it is used for the document analysis of HTML, XHTML, JavaScript, CSS, any agreement institute mark of SQL is become the dynamic page at least.
6. according to each described backstage framework in the claim 1 to 5; It is characterized in that; Said application program comprises multimedia processing apparatus at least, and it is used to handle various multimedia messagess, and its these multimedia messagess are play on said mobile device according to predetermined format.
7. backstage according to claim 6 framework is characterized in that, said multimedia messages comprises any in the following content at least: geographical positioning service, audio frequency, video, vibrations service, induction service.
8. according to each described backstage framework in the claim 1 to 7, it is characterized in that said application program at least also comprises interface control and treatment device, it is used for carrying out specific timing startup or triggering function by the requirement of setting.
9. backstage according to claim 8 framework is characterized in that, said interface control and treatment device be used at least accomplishing following function any or appoint multiple:
-obtain local information; And
-timed events.
10. according to each described backstage mechanism in the claim 3 to 9; It is characterized in that; Said moving advertising interface arrangement provides interface to said multimedia processing apparatus and said interface control and treatment device, so that said multimedia processing apparatus and said interface control and treatment device can call said moving advertising interface arrangement.
11. one kind based on the control method of moving advertising being play according to each described backstage framework in the claim 1 to 10, it is characterized in that, comprises the steps:
A. an application program is sent the first ad-request information, and the said first ad-request information is used to ask one to treat playing advertisements;
B. said resolver obtains and the corresponding various data of the said first ad-request information;
C. said resolver generates one after with said data parsing and treats playing advertisements;
D. said application program is play the said playing advertisements of treating.
12. control method according to claim 11 is characterized in that, the said various data among the said step b obtain from a moving advertising control system at least.
13., it is characterized in that the said various data among the said step b at least also obtain from a third party system according to claim 11 or 12 described control methods.
14., it is characterized in that said step b comprises the steps: according to each described control method in the claim 11 to 13
B4. said resolver obtains and the corresponding various data of the said first ad-request information from said moving advertising control system and/or third party system, preferably, accomplishes through said IE Kernel assembly.
15. control method according to claim 14 is characterized in that, before said step b4, also comprises the steps:
B1. said application program is sent the said first ad-request information through the power function processing unit to said multimedia processing apparatus;
B2. said multimedia processing apparatus sends the said first ad-request information to said moving advertising interface arrangement;
B3. said moving advertising interface arrangement sends the said first ad-request information to said browser handles device.
16. according to each described control method in the claim 11 to 15, it is characterized in that, also comprise the steps:
I. application program is sent the second ad-request information, and the playing advertisements content is relevant with corresponding the treating of the said first ad-request information for the said second ad-request information;
Ii. said resolver obtains and the corresponding various data of the said second ad-request information;
Iii. said resolver generates another after with said data parsing and treats playing advertisements;
Iv. said application program is play said another and is treated playing advertisements;
It is characterized in that said another treats that playing advertisements treats that with said the content of playing advertisements is relevant.
17. control method according to claim 16 is characterized in that, said step I i comprises the as above said step of b1 to b4.
18. a control system that is used to play moving advertising is characterized in that, comprises according to each described backstage framework in the claim 1 to 10.
19. a client terminal device that is used to play moving advertising, it is placed in the mobile device and is used for aiding in said mobile device playing advertisements, it is characterized in that, comprises control system according to claim 18.
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Effective date of registration: 20200218 Address after: 201800 room j6562, building 4, block B, 925 Yecheng Road, Jiading Industrial Zone, Jiading District, Shanghai Patentee after: Shanghai Jingdao advertising media Co., Ltd Address before: 200052 room 705~706, Cloud Nine Plaza, No. 1118, Changning District, Shanghai, West Yan'an Road Patentee before: Shanghai Madhouse Information Technology Co., Ltd. |
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