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CN102984234B - The access control method of a kind of communication system and Web content - Google Patents

The access control method of a kind of communication system and Web content Download PDF

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CN102984234B
CN102984234B CN201210470052.6A CN201210470052A CN102984234B CN 102984234 B CN102984234 B CN 102984234B CN 201210470052 A CN201210470052 A CN 201210470052A CN 102984234 B CN102984234 B CN 102984234B
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network content
network
terminal
content
information
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CN102984234A (en
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刘鎏
秦吉胜
周浩
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Beijing Qihoo Technology Co Ltd
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Beijing Qihoo Technology Co Ltd
Qizhi Software Beijing Co Ltd
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Abstract

本发明公开了一种通信系统和网络内容的访问控制方法。本发明实施例提供的通信系统包括始终与网络建立有连接的第一服务器和包括网络内容的访问控制装置的第二服务器,所述第二服务器中的网络内容的访问控制装置将选取的网络内容发送至第一服务器;所述第一服务器接收来自第二服务器的选取的网络内容,在与终端侧访问方交互的服务页面中将选取的网络内容显示给相应的终端侧访问方;其中,所述网络内容的访问控制装置包括:终端侧访问方信息收集单元;网络内容获取单元;网络内容选取单元;网络内容发送单元。

The invention discloses a communication system and an access control method for network content. The communication system provided by the embodiment of the present invention includes a first server that always establishes a connection with the network and a second server that includes an access control device for network content, and the access control device for network content in the second server will select the network content Send to the first server; the first server receives the selected network content from the second server, and displays the selected network content to the corresponding terminal-side visitor on the service page interacting with the terminal-side visitor; wherein, the The access control device for network content includes: a terminal-side visitor information collection unit; a network content acquisition unit; a network content selection unit; a network content sending unit.

Description

一种通信系统和网络内容的访问控制方法A communication system and access control method for network content

技术领域technical field

本发明涉及互联网技术领域,特别涉及一种通信系统和网络内容的访问控制方法。The invention relates to the technical field of the Internet, in particular to a communication system and an access control method for network content.

背景技术Background technique

随着网络规模的不断扩大,网页中承载的数据量也日益繁多,如何使用户在网页中快速找到自身所关注的信息是目前各开发者致力于解决的问题之一。针对这一问题,通常采用一种推荐机制的解决方案,例如,由网站运营方将若干热门电视剧集设置在网页中的推荐位置或瞩目的位置,当用户访问该网页时,将该电视剧集推荐给用户,从而便于用户快速找到该电视剧集。With the continuous expansion of the network scale, the amount of data carried in the webpage is also increasing. How to enable users to quickly find the information they care about in the webpage is one of the problems that developers are currently working on. Aiming at this problem, a recommendation mechanism solution is usually adopted. For example, the website operator sets several popular TV episodes in recommended positions or eye-catching positions on the webpage. When the user visits the webpage, the recommended TV episodes to the user, so that the user can quickly find the TV series.

然而,现有的方案中网站运营商对所有用户采用相同的推荐方式,如对所有用户采用相同的推荐页面,推荐相同的影视剧集。然而,页面中推荐的影视剧集的数量和覆盖面都是很有限的,且不同用户的需求是不同的,对某一用户来说,现有方案推荐的影视剧集很可能是该用户不关注的,现有方案不能针对每个用户进行影视剧集的推荐,无法使用户快速获取到关注的信息,用户体验较差。However, in the existing solution, the website operator adopts the same recommendation method for all users, such as adopting the same recommendation page for all users, and recommending the same film and television series. However, the number and coverage of the recommended TV series on the page are very limited, and the needs of different users are different. Yes, the existing solutions cannot recommend movies and TV series for each user, and cannot enable users to quickly obtain the information they care about, and the user experience is poor.

发明内容Contents of the invention

鉴于上述问题,提出了本发明以便提供一种克服上述问题或者至少部分地解决上述问题的通信系统和网络内容的访问控制方法。In view of the above problems, the present invention is proposed to provide a communication system and a network content access control method that overcome the above problems or at least partially solve the above problems.

依据本发明的一个方面,本发明实施例提供了一种网络内容的访问控制方法,包括:According to one aspect of the present invention, an embodiment of the present invention provides a network content access control method, including:

收集预定时间段内终端侧访问方的网络访问信息,该网络访问信息包括终端侧访问方的唯一标识、终端侧访问方访问的网页的网页标题信息;Collecting the network access information of the terminal-side visitor within a predetermined period of time, the network access information including the unique identifier of the terminal-side visitor and the web page title information of the webpage visited by the terminal-side visitor;

获取各种网络内容的标识信息;Obtain identification information for various web content;

对出现在终端侧访问方的网络访问信息的网页标题信息中的网络内容的标识信息进行统计,并将标识信息的出现次数大于控制阈值的网络内容选取为该终端侧访问方关注的网络内容;Making statistics on the identification information of the network content appearing in the webpage title information of the network access information of the terminal-side visitor, and selecting the network content whose occurrence times of the identification information is greater than the control threshold as the network content that the terminal-side visitor pays attention to;

将选取的网络内容发送至服务页面,以在服务页面中将选取的网络内容显示给相应的终端侧访问方;Send the selected network content to the service page, so as to display the selected network content to the corresponding terminal-side visitor on the service page;

其中,在所述将选取的网络内容发送至服务页面之前,所述方法还包括:Wherein, before sending the selected web content to the service page, the method further includes:

当同时访问第一网络内容和第二网络内容的终端侧访问方的数量大于数量阈值时,确认第一网络内容和第二网络内容为相似网络内容;When the number of terminal side visitors who simultaneously access the first network content and the second network content is greater than the number threshold, confirm that the first network content and the second network content are similar network content;

当仅将第一网络内容选取为终端侧访问方关注的网络内容时,将第二网络内容选取为该终端侧访问方可能关注的网络内容;当仅将第二网络内容选取为终端侧访问方关注的网络内容时,将第一网络内容选取为该终端侧访问方可能关注的网络内容;When only the first network content is selected as the network content that the terminal-side visitor pays attention to, the second network content is selected as the network content that the terminal-side visitor may pay attention to; when only the second network content is selected as the terminal-side visitor When paying attention to network content, select the first network content as the network content that the terminal side visitor may pay attention to;

所述将选取的网络内容发送至服务页面,以在服务页面中将选取的网络内容显示给相应的终端侧访问方包括:The sending the selected network content to the service page so as to display the selected network content to the corresponding terminal-side visitor on the service page includes:

将选取的终端侧访问方关注的网络内容和终端侧访问方可能关注的网络内容发送至服务页面,以在服务页面中将终端侧访问方关注的网络内容和可能关注的网络内容显示给该终端侧访问方。Send the selected network content that the terminal-side visitor pays attention to and the network content that the terminal-side visitor may pay attention to to the service page, so as to display the network content that the terminal-side visitor pays attention to and the network content that the terminal-side visitor may pay attention to to the terminal on the service page side access side.

其中,上述网络访问信息还包括终端侧访问方访问的网页的网页地址信息,在对出现在终端侧访问方的网络访问信息的网页标题信息中的网络内容的标识信息进行统计之前,上述方法还包括:Wherein, the above-mentioned network access information also includes the web page address information of the web page accessed by the terminal-side access party, and before counting the identification information of the network content appearing in the web page title information of the terminal-side access party's network access information, the above method also includes include:

根据网络访问信息中的网页地址信息,判断终端侧访问方访问的网页是否在热点网页列表中,若是,对出现在该条网络访问信息的网页标题信息中的网络内容的标识信息进行统计,若否,不对出现在该条网络访问信息的网页标题信息中的网络内容的标识信息进行统计。According to the web page address information in the network access information, it is judged whether the web page accessed by the terminal side visitor is in the list of hot web pages; No, the identification information of the network content appearing in the web page title information of the piece of network access information is not counted.

其中,上述对出现在终端侧访问方的网络访问信息的网页信息中的网络内容的标识信息进行统计包括:Wherein, the above-mentioned counting of the identification information of the network content appearing in the webpage information of the network access information of the terminal-side visitor includes:

为预定时间段内不同时间的网络访问信息设置不同的权重值,其中,当第一时间早于第二时间时,为在第一时间生成的网络访问信息设置的权重值小于为在第二时间生成的网络访问信息设置的权重值;Setting different weight values for network access information at different times within a predetermined time period, wherein, when the first time is earlier than the second time, the weight value set for the network access information generated at the first time is smaller than that at the second time The weight value set by the generated network access information;

在统计一条网络访问信息的网页信息中出现的网络内容的标识信息时,将网络内容的标识信息的出现次数与该条网络访问信息对应的权重值的乘积结果,作为统计得到的网络内容的标识信息在该条网络访问信息的网页信息中出现的次数。When counting the identification information of network content appearing in the web page information of a piece of network access information, the product result of the number of occurrences of the network content identification information and the weight value corresponding to the network access information is used as the network content identification obtained by statistics The number of times the information appears in the web page information of this piece of network access information.

其中,上述将标识信息的出现次数大于控制阈值的网络内容选取为该终端侧访问方关注的网络内容包括:Wherein, the aforementioned selection of network content whose occurrence times of identification information is greater than the control threshold as the network content concerned by the terminal-side visitor includes:

将标识信息的出现次数大于控制阈值且满足过滤规则的网络内容选取为该终端侧访问方关注的网络内容,其中,过滤规则包括如下至少一种规则:Selecting the network content whose occurrence times of the identification information is greater than the control threshold and which satisfies the filtering rules is selected as the network content concerned by the terminal-side visitor, wherein the filtering rules include at least one of the following rules:

网络内容的标识信息中包含文字的数量为二个以上;The number of characters contained in the identification information of the network content is more than two;

网络内容的评价级别大于级别阈值。The evaluation level of the web content is greater than the level threshold.

其中,上述将选取的网络内容发送至服务页面,以在服务页面中将选取的网络内容显示给相应的终端侧访问方包括:Wherein, the above-mentioned sending the selected network content to the service page, so as to display the selected network content to the corresponding terminal-side visitor on the service page includes:

按照选取的网络内容的标识信息的出现次数从大到小的顺序,得到选取的网络内容的展示次序,将选取的网络内容和展示次序发送至服务页面,以按照展示次序在服务页面中将选取的网页内容显示给相应的终端侧访问方;According to the order of occurrences of the identification information of the selected network content from large to small, the display order of the selected network content is obtained, and the selected network content and display order are sent to the service page, so that the selected network content will be displayed on the service page according to the display order The content of the web page is displayed to the corresponding terminal-side visitor;

在上述将选取的网络内容在服务页面中显示给相应的终端侧访问方之后,上述方法还包括:After displaying the selected network content to the corresponding terminal-side access party on the service page, the above method further includes:

获取终端侧访问方通过服务页面访问显示的网络内容的访问次数;Obtain the number of visits by the visitor on the terminal side to access the displayed network content through the service page;

按照选取的网络内容的访问次数从大到小的顺序,更新选取的网络内容的展示次序,将选取的网络内容和更新后的展示次序发送至服务页面,以按照更新后的展示次序在服务页面中将选取的网页内容显示给相应的终端侧访问方。Update the display order of the selected network content in descending order of the number of visits to the selected network content, and send the selected network content and the updated display order to the service page, so as to display the selected network content on the service page according to the updated display order The selected web page content is displayed to the corresponding terminal-side visitor.

其中,上述网络内容为网络中的影视内容。Wherein, the above-mentioned network content is video content in the network.

依据本发明的一个方面,本发明实施例提供了一种通信系统,包括始终与网络建立有连接的第一服务器和包括网络内容的访问控制装置的第二服务器,According to one aspect of the present invention, an embodiment of the present invention provides a communication system, including a first server that always establishes a connection with the network and a second server that includes an access control device for network content,

第二服务器中的网络内容的访问控制装置将选取的网络内容发送至第一服务器;The access control device for network content in the second server sends the selected network content to the first server;

第一服务器接收来自第二服务器的选取的网络内容,在与终端侧访问方交互的服务页面中将选取的网络内容显示给相应的终端侧访问方;The first server receives the selected network content from the second server, and displays the selected network content to the corresponding terminal-side visitor on a service page interacting with the terminal-side visitor;

其中,所述网络内容的访问控制装置包括:Wherein, the access control device for the network content includes:

终端侧访问方信息收集单元,适于每隔预定时间与网络建立连接,从网络中收集预定时间段内终端侧访问方的网络访问信息,该网络访问信息包括终端侧访问方的唯一标识、终端侧访问方访问的网页的网页标题信息;The terminal-side visitor information collection unit is adapted to establish a connection with the network every predetermined time, and collect network access information of the terminal-side visitor within a predetermined period of time from the network. The network access information includes the unique identifier of the terminal-side visitor, terminal Webpage title information of the webpage visited by the visiting party;

网络内容获取单元,适于获取各种网络内容的标识信息;A network content acquiring unit, adapted to acquire identification information of various network contents;

网络内容选取单元,适于对出现在终端侧访问方的网络访问信息的网页标题信息中的网络内容的标识信息进行统计,并将标识信息的出现次数大于控制阈值的网络内容选取为该终端侧访问方关注的网络内容;The network content selection unit is adapted to make statistics on the identification information of the network content appearing in the web page title information of the network access information of the terminal side visitor, and select the network content whose occurrence times of the identification information is greater than the control threshold as the terminal side The network content that the visiting party pays attention to;

网络内容发送单元,适于将选取的网络内容发送至网络中的服务页面,以在服务页面中将选取的网络内容显示给相应的终端侧访问方。The network content sending unit is adapted to send the selected network content to a service page in the network, so as to display the selected network content to a corresponding terminal-side visitor on the service page.

上述网络访问信息还包括终端侧访问方访问的网页的网页地址信息,The above network access information also includes web page address information of the web page accessed by the terminal side visitor,

上述网络内容的访问控制装置还包括热点网页判断单元,适于在对出现在终端侧访问方的网络访问信息的网页标题信息中的网络内容的标识信息进行统计之前,根据网络访问信息中的网页地址信息,判断终端侧访问方访问的网页是否在热点网页列表中,若是,允许网络内容选取单元对出现在该条网络访问信息的网页标题信息中的网络内容的标识信息进行统计,若否,禁止网络内容选取单元对出现在该条网络访问信息的网页标题信息中的网络内容的标识信息进行统计。The above-mentioned access control device for network content also includes a hot web page judging unit, which is adapted to, before counting the identification information of the network content appearing in the web page title information of the network access information of the terminal side visitor, according to the web page in the network access information Address information, judging whether the webpage accessed by the terminal side visitor is in the list of hot webpages, if so, allowing the network content selection unit to perform statistics on the identification information of the network content appearing in the webpage title information of the piece of network access information, if not, The network content selection unit is prohibited from making statistics on the identification information of the network content appearing in the web page title information of the piece of network access information.

其中,上述网络内容选取单元,适于为预定时间段内不同时间的网络访问信息设置不同的权重值,其中,当第一时间早于第二时间时,为在第一时间生成的网络访问信息设置的权重值小于为在第二时间生成的网络访问信息设置的权重值;在统计一条网络访问信息的网页信息中出现的网络内容的标识信息时,将网络内容的标识信息的出现次数与该条网络访问信息对应的权重值的乘积结果,作为统计得到的网络内容的标识信息在该条网络访问信息的网页信息中出现的次数。Wherein, the above-mentioned network content selection unit is adapted to set different weight values for network access information at different times within a predetermined period of time, wherein, when the first time is earlier than the second time, the network access information generated at the first time The set weight value is less than the weight value set for the network access information generated at the second time; when counting the identification information of the network content appearing in the webpage information of a piece of network access information, the number of occurrences of the identification information of the network content is compared with the The product result of the weight value corresponding to the piece of network access information is used as the number of times the identification information of the network content appears in the webpage information of the piece of network access information obtained through statistics.

其中,网络内容选取单元,适于在将选取的网络内容发送至网络中的服务页面之前,当同时访问第一网络内容和第二网络内容的终端侧访问方数量大于数量阈值时,确认第一网络内容和第二网络内容为相似网络内容;当仅将第一网络内容选取为终端侧访问方关注的网络内容时,将第二网络内容选取为该终端侧访问方可能关注的网络内容;当仅将第二网络内容选取为终端侧访问方关注的网络内容时,将第一网络内容选取为该终端侧访问方可能关注的网络内容;Wherein, the network content selecting unit is adapted to confirm that the first The network content and the second network content are similar network content; when only the first network content is selected as the network content that the terminal-side visitor pays attention to, the second network content is selected as the network content that the terminal-side visitor may pay attention to; when When only the second network content is selected as the network content that the terminal-side visitor pays attention to, the first network content is selected as the network content that the terminal-side visitor may pay attention to;

网络内容发送单元,适于将选取的终端侧访问方关注的网络内容和终端侧访问方可能关注的网络内容发送至网络中的服务页面,以在服务页面中将终端侧访问方关注的网络内容和可能关注的网络内容显示给该终端侧访问方。The network content sending unit is adapted to send the selected network content that the terminal-side visitor pays attention to and the network content that the terminal-side visitor may pay attention to to a service page in the network, so that the network content that the terminal-side visitor pays attention to is displayed on the service page and the network content that may be of interest are displayed to the terminal-side visitor.

其中,网络内容选取单元,适于将标识信息的出现次数大于控制阈值且满足过滤规则的网络内容选取为该终端侧访问方关注的网络内容,其中,过滤规则包括如下至少一种规则:Wherein, the network content selecting unit is adapted to select the network content whose occurrence frequency of the identification information is greater than the control threshold and satisfies the filtering rules as the network content concerned by the terminal-side visitor, wherein the filtering rules include at least one of the following rules:

网络内容的标识信息中包含文字的数量为二个以上;The number of characters contained in the identification information of the network content is more than two;

网络内容的评价级别大于级别阈值。The evaluation level of the web content is greater than the level threshold.

其中,网络内容发送单元,适于按照选取的网络内容的标识信息的出现次数从大到小的顺序,得到选取的网络内容的展示次序,将选取的网络内容和展示次序发送至网络中的服务页面,以按照展示次序在服务页面中将选取的网页内容显示给相应的终端侧访问方;以及Wherein, the network content sending unit is adapted to obtain the display order of the selected network content according to the descending order of the occurrence times of the identification information of the selected network content, and send the selected network content and the display order to the service in the network page, so as to display the selected webpage content to the corresponding terminal-side visitor on the service page according to the display order; and

网络内容发送单元,还适于在将选取的网络内容在服务页面中显示给相应的终端侧访问方之后,获取终端侧访问方通过服务页面访问显示的网络内容的访问次数;按照选取的网络内容的访问次数从大到小的顺序,更新选取的网络内容的展示次序,将选取的网络内容和更新后的展示次序发送至服务页面,以按照更新后的展示次序在服务页面中将选取的网页内容显示给相应的终端侧访问方。The network content sending unit is also suitable for obtaining the number of visits of the network content displayed by the terminal side visitor through the service page after displaying the selected network content to the corresponding terminal side visitor on the service page; according to the selected network content Update the display order of the selected web content in descending order of the number of visits, and send the selected web content and the updated display order to the service page, so that the selected web pages will be displayed on the service page according to the updated display order The content is displayed to the corresponding terminal-side access party.

其中,上述装置中的网络内容为网络中的影视内容。Wherein, the network content in the above device is video content in the network.

本发明实施例通过收集终端侧访问方的网络访问信息,获知终端侧访问方的网络访问行为,然后对终端侧访问方的网络访问信息和各种网络内容进行匹配,当出现在网络访问信息中的网络内容的标识信息的次数大于控制阈值时,确认该网络内容为该终端侧访问方关注的网络,将该网络内容发送至服务页面并显示,从而能够针对不同的终端侧访问方提供不同的网络内容。本发明实施例提供了一种个性化的访问控制机制,能够引导终端侧访问方的网络访问行为,保证终端侧访问方快速获取到关注的信息,增强了用户体验。The embodiment of the present invention obtains the network access behavior of the terminal-side visitor by collecting the network access information of the terminal-side visitor, and then matches the network access information of the terminal-side visitor with various network contents. When the number of identification information of the network content is greater than the control threshold, it is confirmed that the network content is the network that the terminal-side visitor pays attention to, and the network content is sent to the service page and displayed, so that different terminal-side visitors can be provided with different web content. The embodiment of the present invention provides a personalized access control mechanism, which can guide the network access behavior of the terminal-side visitor, ensure that the terminal-side visitor can quickly obtain the concerned information, and enhance user experience.

上述说明仅是本发明技术方案的概述,为了能够更清楚了解本发明的技术手段,而可依照说明书的内容予以实施,并且为了让本发明的上述和其它目的、特征和优点能够更明显易懂,以下特举本发明的具体实施方式。The above description is only an overview of the technical solution of the present invention. In order to better understand the technical means of the present invention, it can be implemented according to the contents of the description, and in order to make the above and other purposes, features and advantages of the present invention more obvious and understandable , the specific embodiments of the present invention are enumerated below.

附图说明Description of drawings

通过阅读下文优选实施方式的详细描述,各种其他的优点和益处对于本领域普通技术人员将变得清楚明了。附图仅用于示出优选实施方式的目的,而并不认为是对本发明的限制。而且在整个附图中,用相同的参考符号表示相同的部件。在附图中:Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiment. The drawings are only for the purpose of illustrating a preferred embodiment and are not to be considered as limiting the invention. Also throughout the drawings, the same reference numerals are used to designate the same parts. In the attached picture:

图1示出了根据本发明一个实施例的一种网络内容的访问控制方法流程图;FIG. 1 shows a flowchart of a method for access control of network content according to an embodiment of the present invention;

图2示出了根据本发明一个实施例的网络内容的访问控制装置结构示意图;FIG. 2 shows a schematic structural diagram of an access control device for network content according to an embodiment of the present invention;

图3示出了根据本发明一个实施例的通信系统的结构示意图;FIG. 3 shows a schematic structural diagram of a communication system according to an embodiment of the present invention;

图4示出了根据本发明一个实施例又一种通信系统的结构示意图。Fig. 4 shows a schematic structural diagram of another communication system according to an embodiment of the present invention.

图5示出了根据本发明一个实施例的分布式键值对查询引擎系统结构图;Fig. 5 shows a distributed key-value pair query engine system structure diagram according to one embodiment of the present invention;

图6示出了根据本发明一个实施例的利用KEY-VALUE机制从存储节点中查询数据的原理图。FIG. 6 shows a schematic diagram of querying data from a storage node using a KEY-VALUE mechanism according to an embodiment of the present invention.

具体实施方式detailed description

下面将参照附图更详细地描述本公开的示例性实施例。虽然附图中显示了本公开的示例性实施例,然而应当理解,可以以各种形式实现本公开而不应被这里阐述的实施例所限制。相反,提供这些实施例是为了能够更透彻地理解本公开,并且能够将本公开的范围完整的传达给本领域的技术人员。Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

本发明一个实施例提供了一种个性化的网络内容推荐机制,根据终端侧访问方的历史访问记录,预测出终端侧访问方的可能偏好,从而向终端侧访问方推荐个性化内容。本发明一个实施例提供了一种网络内容的访问控制方法,参见图1,包括:An embodiment of the present invention provides a personalized network content recommendation mechanism, which predicts the possible preferences of the terminal-side visitor according to the historical access records of the terminal-side visitor, thereby recommending personalized content to the terminal-side visitor. An embodiment of the present invention provides a network content access control method, referring to Figure 1, including:

S100:收集预定时间段内终端侧访问方的网络访问信息,该网络访问信息包括终端侧访问方的唯一标识、终端侧访问方访问的网页的网页标题信息;S100: Collect network access information of the terminal-side visitor within a predetermined period of time, the network access information including the unique identifier of the terminal-side visitor and the webpage title information of the webpage accessed by the terminal-side visitor;

S102:获取各种网络内容的标识信息;S102: Obtain identification information of various network contents;

S104:对出现在终端侧访问方的网络访问信息的网页标题信息中的网络内容的标识信息进行统计,并将标识信息的出现次数大于控制阈值的网络内容选取为该终端侧访问方关注的网络内容;S104: Make statistics on the identification information of the network content that appears in the web page title information of the network access information of the terminal-side visitor, and select the network content with the number of occurrences of the identification information greater than the control threshold as the network that the terminal-side visitor pays attention to content;

S106:将选取的网络内容发送至服务页面,以在服务页面中将选取的网络内容显示给相应的终端侧访问方。S106: Send the selected network content to a service page, so as to display the selected network content to a corresponding terminal-side visitor on the service page.

上述步骤S100至S106可以由终端侧的服务器执行,该服务器可以定时与网络建立连接,执行步骤S100和S102,收集终端侧访问方的网络访问信息,及获取网络内容的标识信息。对网络访问信息的收集完毕后,该服务器可以断开与网络的连接,在离线状态下,执行步骤S104对网络访问信息进行处理,选取出终端侧访问方关注的网络内容。然后,该服务器再次与网络建立连接,执行步骤S106将选取的网络内容发送至服务页面。The above steps S100 to S106 can be executed by a server on the terminal side, which can establish a connection with the network at regular intervals, perform steps S100 and S102, collect the network access information of the terminal side visitor, and obtain the identification information of the network content. After collecting the network access information, the server can disconnect from the network, and in the offline state, execute step S104 to process the network access information, and select the network content concerned by the terminal side visitor. Then, the server establishes a connection with the network again, and executes step S106 to send the selected network content to the service page.

本实施例中的网络内容包括但不局限于网络中的影视内容,网络内容的标识信息可以为影视内容的名称。The network content in this embodiment includes but is not limited to video content in the network, and the identification information of the network content may be the name of the video content.

由上,本发明实施例通过收集终端侧访问方的网络访问信息,获知终端侧访问方的网络访问行为,然后对终端侧访问方的网络访问信息和各种网络内容进行匹配,当出现在网络访问信息中的网络内容的标识信息的次数大于控制阈值时,确认该网络内容为该终端侧访问方关注的网络,将该网络内容发送至服务页面并显示,从而能够针对不同的终端侧访问方提供不同的网络内容。本发明实施例提供了一种个性化的访问控制机制,能够引导终端侧访问方的网络访问行为,保证终端侧访问方快速获取到关注的信息,增强了用户体验。From the above, the embodiment of the present invention obtains the network access behavior of the terminal-side visitor by collecting the network access information of the terminal-side visitor, and then matches the network access information of the terminal-side visitor with various network contents. When the number of identification information of the network content in the access information is greater than the control threshold, it is confirmed that the network content is the network that the terminal-side visitor pays attention to, and the network content is sent to the service page and displayed, so that different terminal-side visitor Provide different web content. The embodiment of the present invention provides a personalized access control mechanism, which can guide the network access behavior of the terminal-side visitor, ensure that the terminal-side visitor can quickly obtain the concerned information, and enhance user experience.

在图1所示实施例的基础上,网络访问信息还包括终端侧访问方访问的网页的网页地址信息,该网页地址信息可以为网页的URL(统一资源定位符,Uniform/UniversalResourceLocator),则在执行步骤S104之前,本实施例还包括:根据网络访问信息中的网页地址信息,判断终端侧访问方访问的网页是否在热点网页列表中,若是,对出现在该条网络访问信息的网页标题信息中的网络内容的标识信息进行统计,若否,不对出现在该条网络访问信息的网页标题信息中的网络内容的标识信息进行统计。上述热点网页列表记录热点网页的地址,该热点网页为访问率较高的、受到大量终端侧访问方关注的网页。当终端侧访问方访问的网页属于热点网页时,对该终端侧访问方的访问行为进行统计。On the basis of the embodiment shown in Figure 1, the network access information also includes the web page address information of the web page accessed by the terminal-side visitor. The web page address information can be the URL (Uniform/UniversalResourceLocator) of the web page, then Before step S104 is executed, this embodiment also includes: according to the web page address information in the network access information, it is judged whether the web page accessed by the terminal side visitor is in the hot web page list, and if so, the web page title information appearing in the network access information If not, do not make statistics on the identification information of the network content that appears in the web page title information of the piece of network access information. The above hot web page list records the addresses of hot web pages, which are web pages with high access rate and attention of a large number of terminal-side visitors. When the webpage accessed by the visitor on the terminal side is a hot webpage, statistics are made on the access behavior of the visitor on the terminal side.

进一步的,考虑到终端侧访问方关注的网络内容随着时间的变化会发生变化,本实施例的步骤S104中对出现在终端侧访问方的网络访问信息的网页标题信息中的网络内容的标识信息进行统计包括:为预定时间段内不同时间的网络访问信息设置不同的权重值,其中,当第一时间早于第二时间时,为在第一时间生成的网络访问信息设置的权重值小于为在第二时间生成的网络访问信息设置的权重值;在统计一条网络访问信息的网页信息中出现的网络内容的标识信息时,将网络内容的标识信息的出现次数与该条网络访问信息对应的权重值的乘积结果,作为统计得到的网络内容的标识信息在该条网络访问信息的网页信息中出现的次数。这种处理方式,考虑到用户的远期关注点和当前关注点,通过为网络访问信息设置权重值引入衰减模型,该衰减模型下网络访问信息生成的时间越早,设置的权重值越小,从而弱化了终端侧访问方的远期关注点,强化终端侧访问方的当前关注点,更加准确地选取出终端侧访问方关注的网络内容。Further, considering that the network content that the terminal-side visitor pays attention to will change over time, in step S104 of this embodiment, the identification of the network content that appears in the webpage title information of the terminal-side visitor’s network access information Statistical information includes: setting different weight values for network access information at different times within a predetermined time period, wherein, when the first time is earlier than the second time, the weight value set for the network access information generated at the first time is less than The weight value set for the network access information generated at the second time; when counting the identification information of the network content appearing in the web page information of a piece of network access information, the number of occurrences of the identification information of the network content corresponds to the network access information The result of the product of the weight value of is used as the number of times the identification information of the network content appears in the webpage information of the piece of network access information obtained through statistics. This processing method, taking into account the user's long-term and current concerns, introduces an attenuation model by setting weight values for network access information. Under this attenuation model, the earlier the network access information is generated, the smaller the weight value is set. Thus, the long-term focus of the terminal-side visitor is weakened, the current focus of the terminal-side visitor is strengthened, and the network content that the terminal-side visitor pays attention to is more accurately selected.

进一步的,在执行步骤S104之前,本实施例还包括:当同时访问第一网络内容和第二网络内容的终端侧访问方的数量大于数量阈值时,确认第一网络内容和第二网络内容为相似网络内容;当仅将第一网络内容选取为终端侧访问方关注的网络内容时,将第二网络内容选取为该终端侧访问方可能关注的网络内容;当仅将第二网络内容选取为终端侧访问方关注的网络内容时,将第一网络内容选取为该终端侧访问方可能关注的网络内容。这种处理方式,引入了基于项目的协同过滤的处理方式,例如,若上述数量阈值取2时,若终端侧访问方A访问了网络内容A和网络内容C,终端侧访问方B访问了网络内容A、网络内容B和网络内容C,终端侧访问方C访问了网络内容C,则认为网络内容A和网络内容C为相似网络内容,基于此,可以将网络内容C作为终端侧访问方C可能关注的网络内容。即在选取一个终端侧访问方关注的网络内容时会参照大多数终端侧访问方所关注的网络内容,辨别出网络内容之间的相似度,将与终端侧访问方访问过的网络内容相似度较高的其他的网络内容作为本终端侧访问方关注的网络内容的补充,从而提高了选取的网络内容的覆盖面。Further, before step S104 is executed, this embodiment also includes: when the number of terminal-side visitors who simultaneously access the first network content and the second network content is greater than the number threshold, confirming that the first network content and the second network content are Similar network content; when only the first network content is selected as the network content that the terminal-side visitor pays attention to, the second network content is selected as the network content that the terminal-side visitor may pay attention to; when only the second network content is selected as When accessing the network content that the terminal-side accessor pays attention to, the first network content is selected as the network content that the terminal-side visitor may pay attention to. This processing method introduces an item-based collaborative filtering processing method. For example, if the above-mentioned number threshold is set to 2, if the terminal-side visitor A visits network content A and network content C, the terminal-side visitor B visits the network content Content A, network content B, and network content C, if the terminal-side visitor C has accessed network content C, then the network content A and network content C are considered to be similar network content. Based on this, network content C can be regarded as the terminal-side visitor C Possible online content. That is, when selecting a network content that a terminal-side visitor pays attention to, it will refer to the network content that most terminal-side visitors are concerned about, identify the similarity between network contents, and compare the similarity with the network content that the terminal-side visitor has visited. The higher other network content serves as a supplement to the network content concerned by the visitor on the terminal side, thereby increasing the coverage of the selected network content.

进一步的,为了避免将一些冷门的内容选取为终端侧访问方关注的网络内容,在步骤S104中还包括:将标识信息的出现次数大于控制阈值且满足过滤规则的网络内容选取为该终端侧访问方关注的网络内容,其中,过滤规则包括如下至少一种规则:Further, in order to avoid selecting some unpopular content as the network content that the terminal-side visitor pays attention to, step S104 also includes: selecting the network content whose occurrence times of the identification information is greater than the control threshold and meets the filtering rules as the terminal-side access The network content concerned by the party, wherein the filtering rules include at least one of the following rules:

规则一、网络内容的标识信息中包含文字的数量为二个以上;Rule 1. The number of characters contained in the identification information of network content is more than two;

规则二、网络内容的评价级别大于级别阈值。Rule 2: The evaluation level of network content is greater than the level threshold.

网络内容的标识信息仅包含一个文字时,如“爱”,单个文字的匹配成功率会显著高于多个文字的匹配成功率,则很可能所有匹配出的结果都是仅包含单字的网络内容的标识信息,这会显著降低选择的网络内容的准确度,通过上述规则一能够有效解决仅包含一个文字的网络内容的标识信息带来的匹配错误率较高的问题,提高匹配的准确度。When the identification information of the web content contains only one word, such as "love", the matching success rate of a single word will be significantly higher than that of multiple words, and it is very likely that all the matching results are web content that only contains a single word identification information, which will significantly reduce the accuracy of the selected network content. The above rule 1 can effectively solve the problem of high matching error rate caused by the identification information of the network content containing only one character, and improve the matching accuracy.

另外,一些场景下,虽然网络内容的标识信息的出现次数大于控制阈值,然而该标识信息对应的网络内容知名度不高、评价级别偏低,这时出现“过匹配”问题,将该网络内容选取为终端侧访问方关注的网络内容时,对终端侧访问方的访问行为的导向意义较小,则通过上述规则能够有效解决“过匹配”问题。例如,将评价级别的数值设置在0至1的范围内,而级别阈值设置为0.4,则对标识信息的出现次数大于控制阈值的网络内容,当该网络内容的评价级别的数值大于0.4时,将该网络内容选取为终端侧访问方关注的网络内容,否则,不将该网络内容选取为终端侧访问方关注的网络内容。In addition, in some scenarios, although the number of occurrences of the identification information of the network content is greater than the control threshold, the network content corresponding to the identification information is not well-known and has a low evaluation level. When it is the network content that the terminal-side visitor pays attention to, it has little guiding significance for the terminal-side visitor's access behavior, so the above rules can effectively solve the problem of "over-matching". For example, if the value of the evaluation level is set within the range of 0 to 1, and the level threshold is set to 0.4, then for network content whose occurrence times of identification information is greater than the control threshold, when the value of the evaluation level of the network content is greater than 0.4, The network content is selected as the network content concerned by the terminal-side visitor, otherwise, the network content is not selected as the network content concerned by the terminal-side visitor.

进一步的,步骤S106中按照选取的网络内容的标识信息的出现次数从大到小的顺序,得到选取的网络内容的展示次序,将选取的网络内容和展示次序发送至服务页面,以按照展示次序在服务页面中将选取的网页内容显示给相应的终端侧访问方。即对网络内容的展示次序进行控制,将终端侧访问方最关注的网络内容置于服务页面推荐位置的最瞩目的位置(如最顶部),便于终端侧访问方快速找到关注的网络内容。Further, in step S106, according to the descending order of the number of occurrences of the identification information of the selected network content, the display order of the selected network content is obtained, and the selected network content and the display order are sent to the service page, so that according to the display order On the service page, the selected web page content is displayed to the corresponding terminal-side visitor. That is to control the display order of network content, and place the network content most concerned by the terminal-side visitor at the most prominent position (such as the top) of the service page recommendation position, so that the terminal-side visitor can quickly find the network content of interest.

进一步的,在步骤S106之后,本实施例还包括获取终端侧访问方通过服务页面访问显示的网络内容的访问次数;Further, after step S106, this embodiment also includes acquiring the number of visits of the network content displayed by the visitor on the terminal side through the service page;

按照选取的网络内容的访问次数从大到小的顺序,更新选取的网络内容的展示次序,将选取的网络内容和更新后的展示次序发送至服务页面,以按照更新后的展示次序在服务页面中将选取的网页内容显示给相应的终端侧访问方。这种处理方式,在显示了网络内容之后,根据终端侧访问方对该网络内容的访问,调整网络内容的展示次序,进一步便利了终端侧访问方快速找到关注的网络内容。Update the display order of the selected network content in descending order of the number of visits to the selected network content, and send the selected network content and the updated display order to the service page, so as to display the selected network content on the service page according to the updated display order The selected web page content is displayed to the corresponding terminal-side visitor. In this processing method, after displaying the network content, the display order of the network content is adjusted according to the access of the network content by the terminal-side visitor, which further facilitates the terminal-side visitor to quickly find the concerned network content.

本发明另一个实施例提供了一种网络内容的访问控制装置,参见图2,包括:Another embodiment of the present invention provides an access control device for network content, as shown in FIG. 2 , including:

终端侧访问方信息收集单元200,适于每隔预定时间与网络建立连接,从网络中收集预定时间段内终端侧访问方的网络访问信息,该网络访问信息包括终端侧访问方的唯一标识、终端侧访问方访问的网页的网页标题信息;The terminal-side visitor information collection unit 200 is adapted to establish a connection with the network every predetermined time, and collect network access information of the terminal-side visitor within a predetermined period of time from the network. The network access information includes the unique identifier of the terminal-side visitor, The webpage title information of the webpage accessed by the visitor on the terminal side;

网络内容获取单元202,适于获取各种网络内容的标识信息;A network content acquiring unit 202, adapted to acquire identification information of various network contents;

网络内容选取单元204,适于对出现在终端侧访问方的网络访问信息的网页标题信息中的网络内容的标识信息进行统计,并将标识信息的出现次数大于控制阈值的网络内容选取为该终端侧访问方关注的网络内容;The network content selection unit 204 is adapted to count the identification information of the network content appearing in the webpage title information of the network access information of the terminal side visitor, and select the network content whose number of occurrences of the identification information is greater than the control threshold as the terminal The network content that the visiting party pays attention to;

网络内容发送单元206,适于将选取的网络内容发送至网络中的服务页面,以在服务页面中将选取的网络内容显示给相应的终端侧访问方。The network content sending unit 206 is adapted to send the selected network content to a service page in the network, so as to display the selected network content to a corresponding terminal-side visitor on the service page.

上述各单元可以在网络侧的服务器上实现。Each of the above units can be implemented on a server on the network side.

本实施例中的网络内容包括但不局限于网络中的影视内容,网络内容的标识信息可以为影视内容的名称。The network content in this embodiment includes but is not limited to video content in the network, and the identification information of the network content may be the name of the video content.

在图2所示实施例的基础上,进一步的,上述网络访问信息还包括终端侧访问方访问的网页的网页地址信息,上述装置还包括热点网页判断单元,适于在对出现在终端侧访问方的网络访问信息的网页标题信息中的网络内容的标识信息进行统计之前,根据网络访问信息中的网页地址信息,判断终端侧访问方访问的网页是否在热点网页列表中,若是,允许网络内容选取单元对出现在该条网络访问信息的网页标题信息中的网络内容的标识信息进行统计,若否,禁止网络内容选取单元对出现在该条网络访问信息的网页标题信息中的网络内容的标识信息进行统计。On the basis of the embodiment shown in Figure 2, further, the above-mentioned network access information also includes the webpage address information of the webpage accessed by the visitor on the terminal side, and the above-mentioned device also includes a hotspot webpage judging unit, which is suitable for accessing webpages that appear on the terminal side. Before making statistics on the identification information of the network content in the web page title information of the party’s network access information, according to the web page address information in the network access information, it is judged whether the web page accessed by the terminal side visitor is in the hot web page list, and if so, the network content is allowed The selecting unit performs statistics on the identification information of the network content appearing in the webpage title information of the piece of network access information, if not, prohibits the network content selecting unit from identifying the network content appearing in the webpage title information of the piece of network access information information for statistics.

其中,上述网络内容选取单元,适于为预定时间段内不同时间的网络访问信息设置不同的权重值,其中,当第一时间早于第二时间时,为在第一时间生成的网络访问信息设置的权重值小于为在第二时间生成的网络访问信息设置的权重值;在统计一条网络访问信息的网页信息中出现的网络内容的标识信息时,将网络内容的标识信息的出现次数与该条网络访问信息对应的权重值的乘积结果,作为统计得到的网络内容的标识信息在该条网络访问信息的网页信息中出现的次数。Wherein, the above-mentioned network content selection unit is adapted to set different weight values for network access information at different times within a predetermined period of time, wherein, when the first time is earlier than the second time, the network access information generated at the first time The set weight value is less than the weight value set for the network access information generated at the second time; when counting the identification information of the network content appearing in the webpage information of a piece of network access information, the number of occurrences of the identification information of the network content is compared with the The product result of the weight value corresponding to the piece of network access information is used as the number of times the identification information of the network content appears in the webpage information of the piece of network access information obtained through statistics.

其中,网络内容选取单元,适于在将选取的网络内容发送至网络中的服务页面之前,当同时访问第一网络内容和第二网络内容的终端侧访问方数量大于数量阈值时,确认第一网络内容和第二网络内容为相似网络内容;当仅将第一网络内容选取为终端侧访问方关注的网络内容时,将第二网络内容选取为该终端侧访问方可能关注的网络内容;当仅将第二网络内容选取为终端侧访问方关注的网络内容时,将第一网络内容选取为该终端侧访问方可能关注的网络内容;这时,网络内容发送单元,适于将选取的终端侧访问方关注的网络内容和终端侧访问方可能关注的网络内容发送至服务页面,以在服务页面中将终端侧访问方关注的网络内容和可能关注的网络内容显示给该终端侧访问方。Wherein, the network content selecting unit is adapted to confirm that the first The network content and the second network content are similar network content; when only the first network content is selected as the network content that the terminal-side visitor pays attention to, the second network content is selected as the network content that the terminal-side visitor may pay attention to; when When only the second network content is selected as the network content that the terminal-side visitor pays attention to, the first network content is selected as the network content that the terminal-side visitor may pay attention to; at this time, the network content sending unit is adapted to send the selected terminal The network content that the terminal-side visitor pays attention to and the network content that the terminal-side visitor may pay attention to are sent to the service page, so that the network content that the terminal-side visitor pays attention to and the network content that the terminal-side visitor may pay attention to are displayed on the service page to the terminal-side visitor.

其中,网络内容选取单元,适于将标识信息的出现次数大于控制阈值且满足过滤规则的网络内容选取为该终端侧访问方关注的网络内容,其中,过滤规则包括如下至少一种规则:Wherein, the network content selecting unit is adapted to select the network content whose occurrence frequency of the identification information is greater than the control threshold and satisfies the filtering rules as the network content concerned by the terminal-side visitor, wherein the filtering rules include at least one of the following rules:

网络内容的标识信息中包含文字的数量为二个以上;The number of characters contained in the identification information of the network content is more than two;

网络内容的评价级别大于级别阈值。The evaluation level of the web content is greater than the level threshold.

其中,网络内容发送单元,适于按照选取的网络内容的标识信息的出现次数从大到小的顺序,得到选取的网络内容的展示次序,将选取的网络内容和展示次序发送至服务页面,以按照展示次序在服务页面中将选取的网页内容显示给相应的终端侧访问方;以及,网络内容发送单元,还适于在将选取的网络内容在服务页面中显示给相应的终端侧访问方之后,获取终端侧访问方通过服务页面访问显示的网络内容的访问次数;按照选取的网络内容的访问次数从大到小的顺序,更新选取的网络内容的展示次序,将选取的网络内容和更新后的展示次序发送至服务页面,以按照更新后的展示次序在服务页面中将选取的网页内容显示给相应的终端侧访问方。Wherein, the network content sending unit is adapted to obtain the display order of the selected network content according to the descending order of the number of occurrences of the identification information of the selected network content, and send the selected network content and the display order to the service page for Display the selected webpage content to the corresponding terminal-side visitor on the service page according to the display order; and, the network content sending unit is also suitable for displaying the selected network content to the corresponding terminal-side visitor on the service page , to obtain the number of visits of the network content displayed by the visitor on the terminal side through the service page; update the display order of the selected network content according to the order of the number of visits of the selected network content from large to small, and update the selected network content and the updated The displayed order is sent to the service page, so that the selected webpage content is displayed on the service page to the corresponding terminal-side visitor according to the updated display order.

本发明装置实施例中各单元的具体工作方式可以参见本发明的方法和系统实施例。For the specific working mode of each unit in the device embodiment of the present invention, reference may be made to the method and system embodiments of the present invention.

由上所述,本发明实施例通过收集终端侧访问方的网络访问信息,获知终端侧访问方的网络访问行为,然后对终端侧访问方的网络访问信息和各种网络内容进行匹配,当出现在网络访问信息中的网络内容的标识信息的次数大于控制阈值时,确认该网络内容为该终端侧访问方关注的网络,将该网络内容发送至服务页面并显示,从而能够针对不同的终端侧访问方提供不同的网络内容。本发明实施例提供了一种个性化的访问控制机制,能够引导终端侧访问方的网络访问行为,保证终端侧访问方快速获取到关注的信息,增强了用户体验。From the above, the embodiment of the present invention learns the network access behavior of the terminal-side visitor by collecting the network access information of the terminal-side visitor, and then matches the network access information of the terminal-side visitor with various network contents. When the number of identification information of the network content in the network access information is greater than the control threshold, it is confirmed that the network content is the network that the terminal-side visitor pays attention to, and the network content is sent to the service page and displayed, so that different terminal-side The visiting party provides different web content. The embodiment of the present invention provides a personalized access control mechanism, which can guide the network access behavior of the terminal-side visitor, ensure that the terminal-side visitor can quickly obtain the concerned information, and enhance user experience.

本发明又一实施例还提供了一种通信系统,参见图3,该通信系统包括第一服务器300和第二服务器302,第二服务器302中包括网络内容的访问控制装置304,网络内容的访问控制装置304中包括终端侧访问方信息收集单元、网络内容获取单元、网络内容选取单元和网络内容发送单元。Another embodiment of the present invention also provides a communication system, referring to FIG. 3 , the communication system includes a first server 300 and a second server 302, the second server 302 includes an access control device 304 for network content, and access to network content The control device 304 includes a terminal-side visitor information collection unit, a network content acquisition unit, a network content selection unit, and a network content sending unit.

参见图4,示出了本实施例提供的另一种通信系统的结构图。第一服务器300始终与网络建立有连接,处于在线的状态,第一服务器300提供与终端侧访问方的交互界面,接收终端侧访问方的访问请求,并根据访问请求向终端侧访问方展示网络内容等。第一服务器300可以采用服务器集群的方式实现。Referring to FIG. 4 , it shows a structural diagram of another communication system provided by this embodiment. The first server 300 has always established a connection with the network and is in an online state. The first server 300 provides an interactive interface with the terminal-side visitor, receives an access request from the terminal-side visitor, and presents the network to the terminal-side visitor according to the access request. content etc. The first server 300 may be implemented in a server cluster manner.

第二服务器302可以定时与网络建立连接,由终端侧访问方信息收集单元收集终端侧访问方的网络访问信息,并由网络内容获取单元获取各种网络内容的标识信息。对网络访问信息的收集完毕后,第二服务器302可以断开与网络的连接,在离线状态下,由网络内容选取单元对网络访问信息进行处理,选取出终端侧访问方关注的网络内容。然后,第二服务器302再次与网络建立连接,网络内容发送单元将选取的网络内容发送至第一服务器300上的服务页面。The second server 302 can regularly establish a connection with the network, the terminal-side visitor information collection unit collects the terminal-side visitor's network access information, and the network content acquisition unit acquires identification information of various network contents. After collecting the network access information, the second server 302 may disconnect from the network, and in an offline state, the network content selection unit processes the network access information to select the network content concerned by the terminal-side visitor. Then, the second server 302 establishes a connection with the network again, and the network content sending unit sends the selected network content to the service page on the first server 300 .

为了便于第二服务器302收集终端侧访问方的网络访问信息,网络可对终端侧访问方的日常的网页访问行为进行记录,如利用第一服务器300通过网盾客户端收集终端侧访问方日常访问的网页URL、网页标题(TITLE)信息和终端侧访问方的唯一标识MID(MachineID)。示例性的,可以将这些信息以MID:URL:TITLE的格式记录在日志中。另外,在对网络内容和对网络内容的评价级别进行更新后,网络还可以更新的信息记录在日志中,例如,利用第一服务器300通过爬虫每日更新一份影视剧集数据VIDEO_DATA,在日志中的记录格式为ID:NAME:CATE,其中NAME表示影视内容的名称(如影视剧名),ID对应该影视内容的唯一编号,CATE表示该影视内容归属的类别(电影、电视、动漫、综艺),影视内容的标识信息可以采用影视剧名;以及,通过爬虫每日更新一份影视内容的评分数据VIDEO_SCORE,记录格式NAME:SCORE,其中NAME表示影视剧名,SCORE表示评价级别。第二服务器302可以通过收集日志来得到终端侧访问方的网络访问信息以及各种网络内容的标识信息。In order for the second server 302 to collect the network access information of the terminal-side visitor, the network can record the daily web page access behavior of the terminal-side visitor, such as using the first server 300 to collect the terminal-side visitor’s daily access information through the network shield client. The URL of the webpage, the title (TITLE) of the webpage, and the unique identifier MID (MachineID) of the visitor on the terminal side. Exemplarily, the information can be recorded in the log in the format of MID:URL:TITLE. In addition, after the network content and the evaluation level of the network content are updated, the network can also record the updated information in the log. The format of the record is ID:NAME:CATE, where NAME represents the name of the video content (such as the title of the film and television series), ID corresponds to the unique number of the video content, and CATE represents the category to which the video content belongs (movie, TV, animation, variety show ), the identification information of the film and television content can use the name of the film and television drama; and, the scoring data VIDEO_SCORE of the film and television content is updated daily through the crawler, and the record format is NAME:SCORE, where NAME indicates the title of the film and television drama, and SCORE indicates the evaluation level. The second server 302 may collect logs to obtain network access information of terminal-side accessors and identification information of various network contents.

网络内容的访问控制装置304中还包括热点网页判断单元,该热点网页判断单元在网络内容选取单元对出现在终端侧访问方的网络访问信息的网页标题信息中的网络内容的标识信息进行统计之前,利用收集的热点网页列表对网络访问信息进行筛选,例如对于MID:URL:TITLE的格式的网络访问信息,热点网页列表中记录热点网页的URL,热点网页判断单元确认网络访问信息中的URL存在于热点网页列表中时,允许网络内容选取单元对出现在该条网络访问信息的网页标题信息中的网络内容的标识信息进行统计,否则,禁止网络内容选取单元对出现在该条网络访问信息的网页标题信息中的网络内容的标识信息进行统计。The network content access control device 304 also includes a hot web page judging unit, before the network content selecting unit counts the identification information of the network content appearing in the web page title information of the network access information of the terminal side visitor , using the collected hot web page list to screen the network access information, for example, for the network access information in the format of MID:URL:TITLE, the URL of the hot web page is recorded in the hot web page list, and the hot web page judging unit confirms that the URL in the network access information exists When it is in the list of hot webpages, the network content selection unit is allowed to perform statistics on the identification information of the network content appearing in the webpage title information of the piece of network access information; The identification information of the network content in the title information of the web page is counted.

示例性的,当网络内容为影视内容时,网络内容选取单元将影视内容的名称(如影视剧名)作为网络内容的标识信息,按照字符串匹配的方式,对出现在TITLE中的影视剧名进行统计,得到每个终端侧访问方关注的影视内容。Exemplarily, when the network content is film and television content, the network content selection unit uses the name of the film and television content (such as the title of the film and television drama) as the identification information of the network content, and matches the name of the film and television drama that appears in the TITLE according to the string matching method. Make statistics to obtain the video content that each terminal-side visitor pays attention to.

例如,格式为ID:NAME:CATE的影视剧集数据VIDEO_DATA的一个具体例子为{10001:绝命毒师:电视10002:新三国:电视10004:启程:电影};For example, a specific example of video series data VIDEO_DATA whose format is ID:NAME:CATE is {10001: Breaking Bad: TV 10002: New Three Kingdoms: TV 10004: Departure: Movie};

格式为MID:URL:TITLE的终端侧访问方的网络访问信息的两个具体例子为:Two specific examples of the network access information of the access party on the terminal side in the format of MID:URL:TITLE are:

MID000:http://zhidao.baidu.com/question/454345118.html:绝命毒师第五季多少天更新一集MID000: http://zhidao.baidu.com/question/454345118.html: How many days to update an episode of the fifth season of Breaking Bad

MID000:http://baike.baidu.com/view/1408185.htm:绝命毒师MID000: http://baike.baidu.com/view/1408185.htm: Breaking Bad

则网络内容选取单元对该终端侧访问方的网页访问行为的统计结果,采用MID:影视ID:出现次数的格式时,可以表示为MID000:10001:2,由该统计结果可以得到针对每一终端侧访问方的影视内容偏好列表。Then the statistical result of the web page access behavior of the visitor on the terminal side by the network content selection unit can be expressed as MID000:10001:2 when using the format of MID:video ID:number of occurrences, and can be obtained for each terminal by the statistical result The video content preference list of the side accessing party.

然而,网络内容选取单元在选取终端侧访问方关注的网络内容时,通过字符串匹配获得,因此有可能会存在“过匹配”的问题,比如,在下述的例子中:However, when the network content selection unit selects the network content that the terminal-side visitor cares about, it obtains it through character string matching, so there may be a problem of "over-matching", for example, in the following example:

影视内容数据Video content data

VIDEO_DATA:{10001:绝命毒师:电视10002:新三国:电视10004:启程:电影};VIDEO_DATA: {10001: Breaking Bad: TV 10002: New Three Kingdoms: TV 10004: Departure: Movie};

终端侧访问方的网络访问信息Network access information of the access party on the terminal side

MID001:http://zhidao.baidu.com/question/98133945.html:启程什么意思MID001: http://zhidao.baidu.com/question/98133945.html: What does departure mean?

MID002:http://zhidao.baidu.com/question/289506183.html:我们想去宁波象山从上海启程MID002: http://zhidao.baidu.com/question/289506183.html: We want to go to Ningbo Xiangshan from Shanghai

MID003:http://zhidao.baidu.com/question/118891690.html:无法开启程序MID003: http://zhidao.baidu.com/question/118891690.html: Unable to start the program

上述的三个终端侧访问方的网络访问信息中都有“启程”字符串,按照字符串匹配的方法,{10004:启程:电影}会添加入三个终端侧访问方的影视内容偏好列表中;但是《启程》作为影视知名度不高,评价等级亦偏低,是一个冷门影视内容,在服务页面推出效果不佳,为了减弱这种“过匹配”的影响,需要进行过滤。为解决“过匹配”问题,网络内容选取单元采用的过滤规则为将标识信息的出现次数大于控制阈值且满足网络内容的评价级别大于级别阈值的网络内容选取为该终端侧访问方关注的网络内容。The network access information of the above-mentioned three terminal-side access parties all have the string "Qi Cheng". According to the string matching method, {10004:Qi Cheng:Movie} will be added to the video content preference list of the three terminal-side access parties ; However, "Departure" is not well-known as a film and television, and its evaluation level is also low. It is an unpopular film and television content, and the launch effect on the service page is not good. In order to weaken the impact of this "over-matching", it needs to be filtered. In order to solve the "over-matching" problem, the filter rule adopted by the network content selection unit is to select the network content whose occurrence times of identification information is greater than the control threshold and satisfy the evaluation level of the network content greater than the level threshold as the network content concerned by the terminal-side visitor .

进一步的,网络内容的访问控制装置还可以利用网络内容发送单元对每个终端侧访问方关注的网络内容按照关注度的高低进行排序,影视剧名在网页标题信息TITLE中出现次数最多的影视内容为关注度最高的影视内容,影视剧集的展示次序为影视剧集的关注度从高到底的顺序。Further, the network content access control device can also use the network content sending unit to sort the network content that each terminal-side visitor pays attention to according to the level of attention, and the film and television drama title that appears most frequently in the web page title information TITLE It is the film and television content with the highest attention, and the display order of the film and television series is the order of the attention of the film and television series from high to low.

第二服务器将得到的每个终端侧访问方关注的网络内容和展示次序通过网络内容发送单元发送至第一服务器的服务页面,第一服务器可以将这些数据存储至在线的存储引擎,存储格式可以采用键值(KEY-VALUE)对的形式,Key为终端侧访问方的唯一标识,Value包括该终端侧访问方关注的网络内容(如影视内容VIDEO)和网络内容的展示次序,格式可以表示为:The second server sends the obtained network content and display order of each terminal-side visitor's attention to the service page of the first server through the network content sending unit, and the first server can store these data in an online storage engine, and the storage format can be In the form of key-value (KEY-VALUE) pairs, Key is the unique identifier of the terminal-side visitor, and Value includes the network content (such as video content VIDEO) and the display order of the network content that the terminal-side visitor cares about. The format can be expressed as :

MID:VIDEO1+VIDEO2+VIDEO3…+VIDEON。MID: VIDEO1+VIDEO2+VIDEO3...+VIDEON.

当服务页面接收到终端侧访问方发送的访问请求时,第二服务器根据该访问请求中的MID,从存储引擎中提取MID对应的Value,将Value在服务页面上展示出来。When the service page receives the access request sent by the terminal-side visitor, the second server extracts the Value corresponding to the MID from the storage engine according to the MID in the access request, and displays the Value on the service page.

参见图5,示出了本发明实施例提供的一种分布式KEY-VALUE查询引擎系统结构图。该系统中包括客户端(Client)、Nginx/UDP(引擎/用户数据报协议)服务器、代理节点(StorageProxy)、元数据服务器/备份服务器(ConfigServer)和存储节点(StorageNode)。Referring to FIG. 5 , it shows a structural diagram of a distributed KEY-VALUE query engine system provided by an embodiment of the present invention. The system includes client (Client), Nginx/UDP (engine/user datagram protocol) server, proxy node (StorageProxy), metadata server/backup server (ConfigServer) and storage node (StorageNode).

其中,图5示出了在终端侧访问方的多个并发请求的客户端,如客户端1和客户端2。客户端主要是用于发起网络访问请求,本系统可以支持多种语言的客户端(如C/C++/Python/PHP等)。Wherein, FIG. 5 shows multiple concurrently requesting clients of the accessing party on the terminal side, such as client 1 and client 2 . The client is mainly used to initiate network access requests. This system can support clients in multiple languages (such as C/C++/Python/PHP, etc.).

在客户端和存储节点之间,包括Nginx/UDP服务器和代理节点。Nginx/UDP服务器通常只是分布式通讯系统中所需要的一个传输设备而已,本领域技术人员也可以采用其他设备,甚至不采用。Nginx/UDP服务器和代理节点之间也不一定是一一对应的关系。Between client and storage nodes, including Nginx/UDP server and proxy nodes. The Nginx/UDP server is usually only a transmission device required in a distributed communication system, and those skilled in the art can also use other devices, or even not use them. There is not necessarily a one-to-one relationship between the Nginx/UDP server and the proxy node.

代理节点负责响应客户端的访问请求和将访问请求转发至存储节点。代理节点可以从元数据服务器/备份服务器上获取路由表信息,获知客户端Key与存储节点地址之间的路由表,根据该路由表将客户端的请求转发给下游的存储节点,并将存储节点的回应包传递给客户端。Proxy nodes are responsible for responding to client access requests and forwarding access requests to storage nodes. The proxy node can obtain the routing table information from the metadata server/backup server, learn the routing table between the client Key and the storage node address, forward the client's request to the downstream storage node according to the routing table, and send the storage node's The response packet is passed to the client.

元数据服务器/备份服务器负责维护全局路由表信息,并监控所有存储节点的存活状态,在存储节点失效和新增存储节点时,元数据服务器/备份服务器起着关键的协调作用。The metadata server/backup server is responsible for maintaining the global routing table information and monitoring the survival status of all storage nodes. When a storage node fails or a new storage node is added, the metadata server/backup server plays a key coordination role.

存储节点负责数据的实际存储,所存储的数据可以采用数据区块的形式,参见图6,示出了根据KEY-VALUE机制从存储节点中查询数据的原理图,根据客户端Key采用哈希运算得到该客户端对应的数据区块(Value),然后查找数据区块和存储节点的对应关系表找到存储该数据区块的存储节点,从查找到的存储节点中将相应数据区块提取出来,得到本次的查询结果(回应包)。The storage node is responsible for the actual storage of data, and the stored data can be in the form of data blocks, see Figure 6, which shows the schematic diagram of querying data from the storage node according to the KEY-VALUE mechanism, and adopts hash operation according to the client Key Get the data block (Value) corresponding to the client, and then search the correspondence table between the data block and the storage node to find the storage node that stores the data block, and extract the corresponding data block from the found storage node, Get the query result (response packet) of this time.

其中,存储节点a是数据区块0的主节点,数据区块1的主节点,数据区块6的冗余节点,数据区块7的冗余节点;存储节点b是数据区块0的冗余节点,数据区块1的冗余节点,数据区块2的主节点,数据区块3的主节点;存储节点c是数据区块2的冗余节点,数据区块3的冗余节点,数据区块4的主节点,数据区块5的主节点;存储节点d是数据区块4的冗余节点,数据区块5的冗余节点,数据区块6的主节点,数据区块7的主节点;这样的存储方式,包括保证在均匀分布的情况下,每个数据区块都可以存储在一个主节点上,也同时存储在一个冗余节点上。Among them, storage node a is the primary node of data block 0, the primary node of data block 1, the redundant node of data block 6, and the redundant node of data block 7; storage node b is the redundant node of data block 0 The remaining nodes are redundant nodes of data block 1, master nodes of data block 2, and master nodes of data block 3; storage node c is a redundant node of data block 2 and a redundant node of data block 3, Master node of data block 4, master node of data block 5; storage node d is redundant node of data block 4, redundant node of data block 5, master node of data block 6, data block 7 The master node; this storage method includes ensuring that each data block can be stored on a master node and a redundant node at the same time under the condition of uniform distribution.

由上所述,本发明实施例通过收集终端侧访问方的网络访问信息,获知终端侧访问方的网络访问行为,然后对终端侧访问方的网络访问信息和各种网络内容进行匹配,当出现在网络访问信息中的网络内容的标识信息的次数大于控制阈值时,确认该网络内容为该终端侧访问方关注的网络,将该网络内容发送至服务页面并显示,从而能够针对不同的终端侧访问方提供不同的网络内容。本发明实施例提供了一种个性化的访问控制机制,能够引导终端侧访问方的网络访问行为,保证终端侧访问方快速获取到关注的信息,增强了用户体验。From the above, the embodiment of the present invention learns the network access behavior of the terminal-side visitor by collecting the network access information of the terminal-side visitor, and then matches the network access information of the terminal-side visitor with various network contents. When the number of identification information of the network content in the network access information is greater than the control threshold, it is confirmed that the network content is the network that the terminal-side visitor pays attention to, and the network content is sent to the service page and displayed, so that different terminal-side The visiting party provides different web content. The embodiment of the present invention provides a personalized access control mechanism, which can guide the network access behavior of the terminal-side visitor, ensure that the terminal-side visitor can quickly obtain the concerned information, and enhance user experience.

在此提供的算法和显示不与任何特定计算机、虚拟系统或者其它设备固有相关。各种通用系统也可以与基于在此的示教一起使用。根据上面的描述,构造这类系统所要求的结构是显而易见的。此外,本发明也不针对任何特定编程语言。应当明白,可以利用各种编程语言实现在此描述的本发明的内容,并且上面对特定语言所做的描述是为了披露本发明的最佳实施方式。The algorithms and displays presented herein are not inherently related to any particular computer, virtual system, or other device. Various generic systems can also be used with the teachings based on this. The structure required to construct such a system is apparent from the above description. Furthermore, the present invention is not specific to any particular programming language. It should be understood that various programming languages can be used to implement the content of the present invention described herein, and the above description of specific languages is for disclosing the best mode of the present invention.

在此处所提供的说明书中,说明了大量具体细节。然而,能够理解,本发明的实施例可以在没有这些具体细节的情况下实践。在一些实例中,并未详细示出公知的方法、结构和技术,以便不模糊对本说明书的理解。In the description provided herein, numerous specific details are set forth. However, it is understood that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure the understanding of this description.

类似地,应当理解,为了精简本公开并帮助理解各个发明方面中的一个或多个,在上面对本发明的示例性实施例的描述中,本发明的各个特征有时被一起分组到单个实施例、图、或者对其的描述中。然而,并不应将该公开的方法解释成反映如下意图:即所要求保护的本发明要求比在每个权利要求中所明确记载的特征更多的特征。更确切地说,如下面的权利要求书所反映的那样,发明方面在于少于前面公开的单个实施例的所有特征。因此,遵循具体实施方式的权利要求书由此明确地并入该具体实施方式,其中每个权利要求本身都作为本发明的单独实施例。Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, in order to streamline this disclosure and to facilitate an understanding of one or more of the various inventive aspects, various features of the invention are sometimes grouped together in a single embodiment, figure, or its description. This method of disclosure, however, is not to be interpreted as reflecting an intention that the claimed invention requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the Detailed Description are hereby expressly incorporated into this Detailed Description, with each claim standing on its own as a separate embodiment of this invention.

本领域那些技术人员可以理解,可以对实施例中的设备中的模块进行自适应性地改变并且把它们设置在与该实施例不同的一个或多个设备中。可以把实施例中的模块或单元或组件组合成一个模块或单元或组件,以及此外可以把它们分成多个子模块或子单元或子组件。除了这样的特征和/或过程或者单元中的至少一些是相互排斥之外,可以采用任何组合对本说明书(包括伴随的权利要求、摘要和附图)中公开的所有特征以及如此公开的任何方法或者设备的所有过程或单元进行组合。除非另外明确陈述,本说明书(包括伴随的权利要求、摘要和附图)中公开的每个特征可以由提供相同、等同或相似目的的替代特征来代替。Those skilled in the art can understand that the modules in the device in the embodiment can be adaptively changed and arranged in one or more devices different from the embodiment. Modules or units or components in the embodiments may be combined into one module or unit or component, and furthermore may be divided into a plurality of sub-modules or sub-units or sub-assemblies. All features disclosed in this specification (including accompanying claims, abstract and drawings), as well as any method or method so disclosed, may be used in any combination, except that at least some of such features and/or processes or units are mutually exclusive. All processes or units of equipment are combined. Each feature disclosed in this specification (including accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.

此外,本领域的技术人员能够理解,尽管在此所述的一些实施例包括其它实施例中所包括的某些特征而不是其它特征,但是不同实施例的特征的组合意味着处于本发明的范围之内并且形成不同的实施例。例如,在下面的权利要求书中,所要求保护的实施例的任意之一都可以以任意的组合方式来使用。Furthermore, those skilled in the art will understand that although some embodiments described herein include some features included in other embodiments but not others, combinations of features from different embodiments are meant to be within the scope of the invention. and form different embodiments. For example, in the following claims, any of the claimed embodiments may be used in any combination.

本发明的各个部件实施例可以以硬件实现,或者以在一个或者多个处理器上运行的软件模块实现,或者以它们的组合实现。本领域的技术人员应当理解,可以在实践中使用微处理器或者数字信号处理器(DSP)来实现根据本发明实施例的网络内容的访问控制装置中的一些或者全部部件的一些或者全部功能。本发明还可以实现为用于执行这里所描述的方法的一部分或者全部的设备或者装置程序(例如,计算机程序和计算机程序产品)。这样的实现本发明的程序可以存储在计算机可读介质上,或者可以具有一个或者多个信号的形式。这样的信号可以从因特网网站上下载得到,或者在载体信号上提供,或者以任何其他形式提供。The various component embodiments of the present invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art should understand that a microprocessor or a digital signal processor (DSP) may be used in practice to implement some or all functions of some or all components in the network content access control device according to the embodiment of the present invention. The present invention can also be implemented as an apparatus or an apparatus program (for example, a computer program and a computer program product) for performing a part or all of the methods described herein. Such a program for realizing the present invention may be stored on a computer-readable medium, or may be in the form of one or more signals. Such a signal may be downloaded from an Internet site, or provided on a carrier signal, or provided in any other form.

应该注意的是上述实施例对本发明进行说明而不是对本发明进行限制,并且本领域技术人员在不脱离所附权利要求的范围的情况下可设计出替换实施例。在权利要求中,不应将位于括号之间的任何参考符号构造成对权利要求的限制。单词“包含”不排除存在未列在权利要求中的元件或步骤。位于元件之前的单词“一”或“一个”不排除存在多个这样的元件。本发明可以借助于包括有若干不同元件的硬件以及借助于适当编程的计算机来实现。在列举了若干装置的单元权利要求中,这些装置中的若干个可以是通过同一个硬件项来具体体现。单词第一、第二、以及第三等的使用不表示任何顺序。可将这些单词解释为名称。It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention can be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In a unit claim enumerating several means, several of these means can be embodied by one and the same item of hardware. The use of the words first, second, and third, etc. does not indicate any order. These words can be interpreted as names.

Claims (13)

1.一种网络内容的访问控制方法,包括:1. An access control method for network content, comprising: 收集预定时间段内终端侧访问方的网络访问信息,所述网络访问信息包括终端侧访问方的唯一标识、终端侧访问方访问的网页的网页标题信息;Collecting the network access information of the terminal-side visitor within a predetermined time period, the network access information including the unique identifier of the terminal-side visitor and the webpage title information of the webpage visited by the terminal-side visitor; 获取各种网络内容的标识信息;Obtain identification information for various web content; 对出现在终端侧访问方的网络访问信息的网页标题信息中的网络内容的标识信息进行统计,并将标识信息的出现次数大于控制阈值且满足过滤规则的网络内容选取为该终端侧访问方关注的网络内容;Make statistics on the identification information of the network content that appears in the webpage title information of the network access information of the terminal-side visitor, and select the network content whose occurrence times of the identification information is greater than the control threshold and satisfy the filtering rules as the attention of the terminal-side visitor of web content; 将选取的网络内容发送至服务页面,以在服务页面中将选取的网络内容显示给相应的终端侧访问方;Send the selected network content to the service page, so as to display the selected network content to the corresponding terminal-side visitor on the service page; 其中,在所述将选取的网络内容发送至服务页面之前,所述方法还包括:Wherein, before sending the selected web content to the service page, the method further includes: 当同时访问第一网络内容和第二网络内容的终端侧访问方的数量大于数量阈值时,确认第一网络内容和第二网络内容为相似网络内容;When the number of terminal side visitors who simultaneously access the first network content and the second network content is greater than the number threshold, confirm that the first network content and the second network content are similar network content; 当仅将第一网络内容选取为终端侧访问方关注的网络内容时,将第二网络内容选取为该终端侧访问方可能关注的网络内容;当仅将第二网络内容选取为终端侧访问方关注的网络内容时,将第一网络内容选取为该终端侧访问方可能关注的网络内容;When only the first network content is selected as the network content that the terminal-side visitor pays attention to, the second network content is selected as the network content that the terminal-side visitor may pay attention to; when only the second network content is selected as the terminal-side visitor When paying attention to network content, select the first network content as the network content that the terminal side visitor may pay attention to; 所述将选取的网络内容发送至服务页面,以在服务页面中将选取的网络内容显示给相应的终端侧访问方包括:The sending the selected network content to the service page so as to display the selected network content to the corresponding terminal-side visitor on the service page includes: 将选取的终端侧访问方关注的网络内容和终端侧访问方可能关注的网络内容发送至服务页面,以在服务页面中将终端侧访问方关注的网络内容和可能关注的网络内容显示给该终端侧访问方。Send the selected network content that the terminal-side visitor pays attention to and the network content that the terminal-side visitor may pay attention to to the service page, so as to display the network content that the terminal-side visitor pays attention to and the network content that the terminal-side visitor may pay attention to to the terminal on the service page side access side. 2.根据权利要求1所述的方法,其中,所述网络访问信息还包括终端侧访问方访问的网页的网页地址信息,在所述对出现在终端侧访问方的网络访问信息的网页标题信息中的网络内容的标识信息进行统计之前,所述方法还包括:2. The method according to claim 1, wherein the network access information further includes webpage address information of the webpage accessed by the terminal side visitor, and the webpage title information of the network access information appearing on the terminal side visitor Before performing statistics on the identification information of the network content, the method further includes: 根据网络访问信息中的网页地址信息,判断终端侧访问方访问的网页是否在热点网页列表中,若是,对出现在该条网络访问信息的网页标题信息中的网络内容的标识信息进行统计,若否,不对出现在该条网络访问信息的网页标题信息中的网络内容的标识信息进行统计。According to the web page address information in the network access information, it is judged whether the web page accessed by the terminal side visitor is in the list of hot web pages; No, the identification information of the network content appearing in the web page title information of the piece of network access information is not counted. 3.根据权利要求1所述的方法,其中,所述对出现在终端侧访问方的网络访问信息的网页信息中的网络内容的标识信息进行统计包括:3. The method according to claim 1, wherein said performing statistics on the identification information of the network content appearing in the webpage information of the network access information of the terminal side visitor comprises: 为预定时间段内不同时间的网络访问信息设置不同的权重值,其中,当第一时间早于第二时间时,为在第一时间生成的网络访问信息设置的权重值小于为在第二时间生成的网络访问信息设置的权重值;Setting different weight values for network access information at different times within a predetermined time period, wherein, when the first time is earlier than the second time, the weight value set for the network access information generated at the first time is smaller than that at the second time The weight value set by the generated network access information; 在统计一条网络访问信息的网页信息中出现的网络内容的标识信息时,将网络内容的标识信息的出现次数与该条网络访问信息对应的权重值的乘积结果,作为统计得到的网络内容的标识信息在该条网络访问信息的网页信息中出现的次数。When counting the identification information of network content appearing in the web page information of a piece of network access information, the product result of the number of occurrences of the network content identification information and the weight value corresponding to the network access information is used as the network content identification obtained by statistics The number of times the information appears in the web page information of this piece of network access information. 4.根据权利要求1所述的方法,其中,所述过滤规则包括如下至少一种规则:4. The method according to claim 1, wherein the filtering rules include at least one of the following rules: 网络内容的标识信息中包含文字的数量为二个以上;The number of characters contained in the identification information of the network content is more than two; 网络内容的评价级别大于级别阈值。The evaluation level of the web content is greater than the level threshold. 5.根据权利要求1所述的方法,其中,5. The method of claim 1, wherein, 所述将选取的网络内容发送至服务页面,以在服务页面中将选取的网络内容显示给相应的终端侧访问方包括:The sending the selected network content to the service page so as to display the selected network content to the corresponding terminal-side visitor on the service page includes: 按照选取的网络内容的标识信息的出现次数从大到小的顺序,得到选取的网络内容的展示次序,将选取的网络内容和所述展示次序发送至服务页面,以按照展示次序在服务页面中将选取的网页内容显示给相应的终端侧访问方;Obtain the display order of the selected network content according to the descending order of the number of occurrences of the identification information of the selected network content, and send the selected network content and the display order to the service page, so as to display the selected network content on the service page according to the display order Displaying the selected web page content to the corresponding terminal-side visitor; 在所述将选取的网络内容在服务页面中显示给相应的终端侧访问方之后,所述方法还包括:After displaying the selected network content to the corresponding terminal-side visitor on the service page, the method further includes: 获取终端侧访问方通过服务页面访问显示的网络内容的访问次数;Obtain the number of visits by the visitor on the terminal side to access the displayed network content through the service page; 按照选取的网络内容的访问次数从大到小的顺序,更新选取的网络内容的展示次序,将选取的网络内容和更新后的展示次序发送至服务页面,以按照更新后的展示次序在服务页面中将选取的网页内容显示给相应的终端侧访问方。Update the display order of the selected network content in descending order of the number of visits to the selected network content, and send the selected network content and the updated display order to the service page, so as to display the selected network content on the service page according to the updated display order The selected web page content is displayed to the corresponding terminal-side visitor. 6.根据权利要求1至5任一项所述的方法,其中,所述网络内容为网络中的影视内容,所述网络内容的标识信息为影视内容的名称。6. The method according to any one of claims 1 to 5, wherein the network content is video content in the network, and the identification information of the network content is the name of the video content. 7.一种通信系统,包括始终与网络建立有连接的第一服务器和包括网络内容的访问控制装置的第二服务器,7. A communication system comprising a first server always established with a connection to a network and a second server comprising access control means for network content, 所述第二服务器中的网络内容的访问控制装置将选取的网络内容发送至第一服务器;The network content access control device in the second server sends the selected network content to the first server; 所述第一服务器接收来自第二服务器的选取的网络内容,在与终端侧访问方交互的服务页面中将选取的网络内容显示给相应的终端侧访问方;The first server receives the selected network content from the second server, and displays the selected network content to the corresponding terminal-side visitor on a service page interacting with the terminal-side visitor; 其中,所述网络内容的访问控制装置包括:Wherein, the access control device for the network content includes: 终端侧访问方信息收集单元,适于每隔预定时间与网络建立连接,从网络中收集预定时间段内终端侧访问方的网络访问信息,所述网络访问信息包括终端侧访问方的唯一标识、终端侧访问方访问的网页的网页标题信息;The terminal-side visitor information collection unit is adapted to establish a connection with the network every predetermined time, and collect network access information of the terminal-side visitor within a predetermined period of time from the network. The network access information includes the unique identifier of the terminal-side visitor, The webpage title information of the webpage accessed by the visitor on the terminal side; 网络内容获取单元,适于获取各种网络内容的标识信息;A network content acquiring unit, adapted to acquire identification information of various network contents; 网络内容选取单元,适于对出现在终端侧访问方的网络访问信息的网页标题信息中的网络内容的标识信息进行统计,并将标识信息的出现次数大于控制阈值且满足过滤规则的网络内容选取为该终端侧访问方关注的网络内容;The network content selection unit is adapted to count the identification information of the network content appearing in the webpage title information of the network access information of the terminal side visitor, and select the network content whose occurrence times of the identification information is greater than the control threshold and satisfy the filtering rules It is the network content concerned by the visitor on the terminal side; 网络内容发送单元,适于将选取的网络内容发送至网络中的服务页面,以在服务页面中将选取的网络内容显示给相应的终端侧访问方。The network content sending unit is adapted to send the selected network content to a service page in the network, so as to display the selected network content to a corresponding terminal-side visitor on the service page. 8.根据权利要求7所述的通信系统,其中,所述网络访问信息还包括终端侧访问方访问的网页的网页地址信息,8. The communication system according to claim 7, wherein the network access information further includes web page address information of a web page accessed by the terminal side visitor, 所述网络内容的访问控制装置还包括热点网页判断单元,适于在对出现在终端侧访问方的网络访问信息的网页标题信息中的网络内容的标识信息进行统计之前,根据网络访问信息中的网页地址信息,判断终端侧访问方访问的网页是否在热点网页列表中,若是,允许网络内容选取单元对出现在该条网络访问信息的网页标题信息中的网络内容的标识信息进行统计,若否,禁止网络内容选取单元对出现在该条网络访问信息的网页标题信息中的网络内容的标识信息进行统计。The access control device for network content also includes a hot web page judging unit, which is adapted to, before counting the identification information of network content appearing in the web page title information of the network access information of the terminal-side visitor, according to the Webpage address information, to determine whether the webpage accessed by the terminal side visitor is in the list of hot webpages, if so, allow the network content selection unit to perform statistics on the identification information of the network content that appears in the webpage title information of the piece of network access information, if not The network content selection unit is prohibited from making statistics on the identification information of the network content appearing in the web page title information of the piece of network access information. 9.根据权利要求7所述的通信系统,其中,9. The communication system according to claim 7, wherein, 所述网络内容选取单元,适于为预定时间段内不同时间的网络访问信息设置不同的权重值,其中,当第一时间早于第二时间时,为在第一时间生成的网络访问信息设置的权重值小于为在第二时间生成的网络访问信息设置的权重值;The network content selection unit is adapted to set different weight values for network access information at different times within a predetermined time period, wherein, when the first time is earlier than the second time, set the weight value for the network access information generated at the first time The weight value of is less than the weight value set for the network access information generated at the second time; 在统计一条网络访问信息的网页信息中出现的网络内容的标识信息时,将网络内容的标识信息的出现次数与该条网络访问信息对应的权重值的乘积结果,作为统计得到的网络内容的标识信息在该条网络访问信息的网页信息中出现的次数。When counting the identification information of network content appearing in the web page information of a piece of network access information, the product result of the number of occurrences of the network content identification information and the weight value corresponding to the network access information is used as the network content identification obtained by statistics The number of times the information appears in the web page information of this piece of network access information. 10.根据权利要求7所述的通信系统,其中,10. The communication system according to claim 7, wherein, 网络内容选取单元,适于在所述将选取的网络内容发送至网络中的服务页面之前,当同时访问第一网络内容和第二网络内容的终端侧访问方数量大于数量阈值时,确认第一网络内容和第二网络内容为相似网络内容;当仅将第一网络内容选取为终端侧访问方关注的网络内容时,将第二网络内容选取为该终端侧访问方可能关注的网络内容;当仅将第二网络内容选取为终端侧访问方关注的网络内容时,将第一网络内容选取为该终端侧访问方可能关注的网络内容;The network content selecting unit is adapted to confirm that the first The network content and the second network content are similar network content; when only the first network content is selected as the network content that the terminal-side visitor pays attention to, the second network content is selected as the network content that the terminal-side visitor may pay attention to; when When only the second network content is selected as the network content that the terminal-side visitor pays attention to, the first network content is selected as the network content that the terminal-side visitor may pay attention to; 网络内容发送单元,适于将选取的终端侧访问方关注的网络内容和终端侧访问方可能关注的网络内容发送至网络中的服务页面,以在服务页面中将终端侧访问方关注的网络内容和可能关注的网络内容显示给该终端侧访问方。The network content sending unit is adapted to send the selected network content that the terminal-side visitor pays attention to and the network content that the terminal-side visitor may pay attention to to a service page in the network, so that the network content that the terminal-side visitor pays attention to is displayed on the service page and the network content that may be of interest are displayed to the terminal-side visitor. 11.根据权利要求7所述的通信系统,其中,所述过滤规则包括如下至少一种规则:11. The communication system according to claim 7, wherein the filtering rules include at least one of the following rules: 网络内容的标识信息中包含文字的数量为二个以上;The number of characters contained in the identification information of the network content is more than two; 网络内容的评价级别大于级别阈值。The evaluation level of the web content is greater than the level threshold. 12.根据权利要求7所述的通信系统,其中,12. The communication system according to claim 7, wherein, 网络内容发送单元,适于按照选取的网络内容的标识信息的出现次数从大到小的顺序,得到选取的网络内容的展示次序,将选取的网络内容和所述展示次序发送至网络中的服务页面,以按照展示次序在服务页面中将选取的网页内容显示给相应的终端侧访问方;以及The network content sending unit is adapted to obtain the display order of the selected network content according to the descending order of the number of occurrences of the identification information of the selected network content, and send the selected network content and the display order to the service in the network page, so as to display the selected webpage content to the corresponding terminal-side visitor on the service page according to the display order; and 网络内容发送单元,还适于在将选取的网络内容在服务页面中显示给相应的终端侧访问方之后,获取终端侧访问方通过服务页面访问显示的网络内容的访问次数;按照选取的网络内容的访问次数从大到小的顺序,更新选取的网络内容的展示次序,将选取的网络内容和更新后的展示次序发送至服务页面,以按照更新后的展示次序在服务页面中将选取的网页内容显示给相应的终端侧访问方。The network content sending unit is also suitable for obtaining the number of visits of the network content displayed by the terminal side visitor through the service page after displaying the selected network content to the corresponding terminal side visitor on the service page; according to the selected network content Update the display order of the selected web content in descending order of the number of visits, and send the selected web content and the updated display order to the service page, so that the selected web pages will be displayed on the service page according to the updated display order The content is displayed to the corresponding terminal-side access party. 13.根据权利要求7至12任一项所述的通信系统,其中,13. A communication system according to any one of claims 7 to 12, wherein, 所述网络内容为网络中的影视内容。The network content is video content in the network.
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