CN103530797A - Method and system for releasing advertisements by utilizing set top box - Google Patents
Method and system for releasing advertisements by utilizing set top box Download PDFInfo
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- CN103530797A CN103530797A CN201310474598.3A CN201310474598A CN103530797A CN 103530797 A CN103530797 A CN 103530797A CN 201310474598 A CN201310474598 A CN 201310474598A CN 103530797 A CN103530797 A CN 103530797A
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Abstract
The invention discloses a method and a system for releasing advertisements by utilizing a set top box. The method comprises the following steps: A, reporting local information to an advertisement release server after the set top box is started; B, receiving and storing the local information by the advertisement release server, and releasing commands to the set top box according to the advertisement release requirement and the local information of the set top box, wherein the commands comprise a command for inquiring whether the set top box is online or not, a command for stopping displaying current advertisement content, and a command for issuing new advertisement content; C, executing corresponding operations according to the commands after the commands are received by the set top box. According to the method and the system disclosed by the invention, advertisement putting does not need to be performed by a video provider or a content provider, so that a great breakthrough is made by the range, the scene, the content and the like of advertisement release, and therefore, the advertisement putting effect is improved.
Description
Technical field
The present invention relates to Set Top Box ad distribution field, relate in particular to a kind of method and system of utilizing Set Top Box releasing advertisements.
Background technology
Present for example, based on Set Top Box (OTT Set Top Box, the published method of the advertisement Set Top Box based on open the Internet service), Dou Shi video provider or content supplier are when issuing programme information, just the ad contents such as advertising pictures or advertisement video being handed down to Set Top Box shows, at Set Top Box end, by the client software of customization, ad content is presented to fixing position.
Obviously, this mode need to provide advertisement by video provider or content supplier, this has limited the scope of release of advertisement greatly, and this ad distribution mode is all restricted for time of ad distribution, position, content etc., and advertisement delivery effect is not good.
Therefore, prior art has yet to be improved and developed.
Summary of the invention
In view of above-mentioned the deficiencies in the prior art, the object of the present invention is to provide a kind of method and system of utilizing Set Top Box releasing advertisements, be intended to solve the restricted problem of existing Set Top Box ad distribution mode to ad distribution.
Technical scheme of the present invention is as follows:
Utilize a method for Set Top Box releasing advertisements, wherein, comprise step:
After A, Set Top Box start, by the machine information reporting to ad distribution server;
B, ad distribution server receive and preserve this machine information, and according to ad distribution need and this machine information issue an order of Set Top Box to Set Top Box; Described order comprises the whether online order of enquiry machine top box, stops showing the order of current ad content and the order that issues new ad content;
C, Set Top Box receive after order, according to command execution corresponding operating.
The described method of utilizing Set Top Box releasing advertisements, wherein, the machine information in described steps A comprises that the numbering of the ad content of Set Top Box IP, preservation is, the time that the strategy that advertisement shows and each ad content have activated.
The described method of utilizing Set Top Box releasing advertisements, wherein, described step B specifically comprises:
B1, this machine information that Set Top Box is reported are saved in an active device table;
The numbering of B2, the time of having activated in conjunction with ad content and ad content judges whether to stop the demonstration of current ad content, enters step B3 when being, otherwise proceeds to step B4;
B3, to Set Top Box, send the order that stops showing current ad content;
B4, ad distribution server are issued to Set Top Box by the ad content that is not issued to Set Top Box, and are labeled as and issue.
The described method of utilizing Set Top Box releasing advertisements, wherein, described step B also comprises:
Ad distribution startup of server one timer, detects for time opening this machine information that active device table is preserved, and judges whether to delete this machine information of respective set-top box or to respective set-top box, sends the order that stops showing current ad content.
The described method of utilizing Set Top Box releasing advertisements, wherein, the order of described ad distribution server issue comprises: the address of the type of ad content, the numbering of ad content and ad content.
The described method of utilizing Set Top Box releasing advertisements, wherein, described step C specifically comprises:
The order that C1, preservation ad distribution server issue, judges whether command type is the whether online order of enquiry machine top box, and when being, answering equipment is online, otherwise enters step C2;
C2, judge whether command type is the order that stops showing current ad content, when being, stops showing current ad content, and deletes this ad content in this locality, otherwise enter step C3;
C3, judge whether command type is the order that issues new ad content, when being, according to the address of ad content, downloads corresponding ad content, and at the local data base of Set Top Box, preserve type and the numbering of ad content.
The described method of utilizing Set Top Box releasing advertisements, wherein, described step C also comprises:
C1 ', in the local data base of Set Top Box, detect and whether preserve ad content;
C2 ', while preserving ad content in local data base, eject a floating frame, show this ad content;
C3 ', start a timer, every the schedule time, upgrade floating frame position;
C4 ', judge that whether the displaying time of ad content arrives the end time, when being, closes floating frame.
The described method of utilizing Set Top Box releasing advertisements, wherein, described floating frame is afocal translucent window.
Utilize a system for Set Top Box releasing advertisements, wherein, comprising:
The machine information reporting module, for after starting, by the machine information reporting to ad distribution server;
Command issue module, for receiving and preserve this machine information, and according to ad distribution need and this machine information issue an order of Set Top Box to Set Top Box; Described order comprises the whether online order of enquiry machine top box, stops showing the order of current ad content and the order that issues new ad content;
Operation executing module, for receiving after order, according to command execution corresponding operating.
The described system of utilizing Set Top Box releasing advertisements, wherein, described operation executing module comprises:
Command response unit, the order issuing for preserving ad distribution server, judges whether command type is the whether online order of enquiry machine top box, and when being, answering equipment is online;
Stop display unit, for judging that whether command type is the order that stops showing current ad content, when being, stops showing current ad content, and deletes this ad content in this locality;
Advertisement download unit, for judging whether command type is the order that issues new ad content, when being, downloads corresponding ad content according to the address of ad content, and type and the numbering of at the local data base of Set Top Box, preserving ad content.
Beneficial effect: the present invention first uploads this machine information to ad distribution server by Set Top Box, then by ad distribution server as required, issue new ad content or issue order stopping presenting advertising content etc., Set Top Box is after receiving order, carry out corresponding operation, the present invention is without carrying out advertisement putting by video provider or content supplier, so had great breakthrough for the scope of ad distribution, scene, content etc., thereby improved advertisement delivery effect.
Accompanying drawing explanation
Fig. 1 is a kind of process flow diagram that utilizes the method preferred embodiment of Set Top Box releasing advertisements of the present invention.
Fig. 2 is the processing flow chart of ad distribution server to this machine information receiving in method of the present invention.
Fig. 3 is that in method of the present invention, Set Top Box receives the processing flow chart after order.
Fig. 4 is the processing flow chart that in method of the present invention, ad distribution server regularly detects active device table.
Fig. 5 is the processing flow chart of Set Top Box time display ad content in method of the present invention.
Fig. 6 is a kind of structured flowchart that utilizes the system preferred embodiment of Set Top Box releasing advertisements of the present invention.
Embodiment
The invention provides a kind of method and system of utilizing Set Top Box releasing advertisements, for making object of the present invention, technical scheme and effect clearer, clear and definite, below the present invention is described in more detail.Should be appreciated that specific embodiment described herein, only in order to explain the present invention, is not intended to limit the present invention.
Refer to Fig. 1, Fig. 1 is a kind of process flow diagram that utilizes the method preferred embodiment of Set Top Box releasing advertisements of the present invention, and as shown in the figure, it comprises:
After S101, Set Top Box start, by the machine information reporting to ad distribution server;
S102, ad distribution server receive and preserve this machine information, and according to ad distribution need and this machine information issue an order of Set Top Box to Set Top Box; Described order comprises the whether online order of enquiry machine top box, stops showing the order of current ad content and the order that issues new ad content;
S103, Set Top Box receive after order, according to command execution corresponding operating.
In the present embodiment, Set Top Box can be by its machine information reporting to ad distribution server, the restriction that ad distribution server can penetrating NAT (access wan technology) like this, give the Set Top Box transmitting order to lower levels after Intranet, Set Top Box can be operated ad content accordingly according to order.By the present invention, can walk around video provider or content supplier and just ad content can be issued, the time, position, content etc. of ad distribution can not be restricted, improve advertisement delivery effect.Below the flow process of the present embodiment is specifically described.
In step S101, after the each startup of Set Top Box, all by the machine information reporting to ad distribution server, wherein, this machine information is the time that the strategy that shows of the numbering that comprises the ad content of Set Top Box IP, preservation, advertisement and each ad content have activated.By reporting IP can allow ad distribution server penetrating NAT, thereby give out information to the Set Top Box after Intranet.Ad distribution server is before issuing ad content, and no matter ad content is video or picture, all can unify to number with unique ID() represent, and preserve at ad distribution server, to inquire about in the future; The time that simultaneously reports ad content to activate, can allow ad distribution server on the basis of this information, determines whether that the continuation that stops this ad content shows.The demonstration duration of ad content, represents the time span that this ad content should show.The strategy that advertisement shows can be the time that ad content need to show, ad content should arrive and when finish to show.
One example is provided below, illustrates the data structure that may comprise of this machine information that Set Top Box reports, in an active device table, may comprise many these machine informations, every its data structure of this machine information is as follows:
Struct rptInfo{
Int ip; Represent Set Top Box IP herein;
Int InfoID; The numbering that represents ad content herein;
String startdatetime; Represent the time that ad content has activated herein;
Int during, represents the demonstration duration of ad content herein, in seconds;
};
In step S102, ad distribution server receives after this machine information, preserves this this machine information, and according to ad distribution need and this machine information issue an order of Set Top Box to Set Top Box, make Set Top Box carry out corresponding operating.
The order of ad distribution server issue comprises the whether online order of enquiry machine top box, stops showing the order of current ad content and the order that issues new ad content.
Below by an example, the order of ad distribution server issue in the present invention is described, its data structure is as follows:
Struct CMDInfo{
Int cmdtype; Command type: 1 representative issues new ad content (for example picture or video); 2 representatives stop showing current ad content; 3 represent that online whether enquiry machine top box; 4 represent the order that Set Top Box answering equipment is online;
Int mediatype; ; When cmdtype is 1, the type of this domain representation ad content: 1 representative picture; 2 represent video, and other values are useless;
Int InfoID; When cmdtype≤2, the value in this territory represents No. ID (i.e. numbering) of ad content;
String url; The address of ad content; Only having cmdtype is 1, and the value in this territory is just useful;
}
In step S102, ad distribution server receives after this machine information that Set Top Box reports, and it can be processed accordingly, and specifically, as shown in Figure 2, it can be refined as following steps:
S201, this machine information that Set Top Box is reported are saved in an active device table; On ad distribution server, can preserve a plurality of active device table Devlist, corresponding to different Set Top Box.This machine information that Set Top Box reports can be saved in corresponding active device table.
The numbering of S202, the time of having activated in conjunction with ad content and ad content judges whether to stop the demonstration of current ad content, enters step S203 when being, otherwise proceeds to step S204; The time of having activated according to ad content, detect this ad content and whether arrive the end time, can determine or set in advance by advertising supplier as for the end time.
S203, to Set Top Box, send the order that stops showing current ad content; In this order, the numbering that has comprised ad content, Set Top Box is subject to, after this order, can stopping showing the ad content of reference numeral like this.
S204, judge whether to exist new ad content not to be issued to Set Top Box; When being, enter step S205, otherwise proceed to step S206; While making like this ad distribution server have new ad content, can in time ad content be issued to Set Top Box at every turn, thereby improve advertisement putting timeliness.
S205, ad distribution server are issued to Set Top Box by all ad contents that are not issued to Set Top Box, and are labeled as and issue; Be labeled as while issuing, the Set Top Box that also mark issues simultaneously, issues corresponding ad content so no longer to this Set Top Box.
S206, end.
In addition, in the present embodiment, also can be at ad distribution Servers installed one timer, for time opening, detect this machine information that active device table is preserved, after starting timer, judge whether to delete this machine information of respective set-top box or to respective set-top box, send the order that stops showing current ad content.As shown in Figure 3, it can specifically be refined as following steps:
S301, from active device table, obtain this machine information, for example, obtain first data structure rptInfo in active device table, this data structure has represented this machine information;
S302, to corresponding Set Top Box, give an order, whether enquiry machine top box is online; This is because Set Top Box may not shut down for a lot of days, thus need regularly to it, to give an order to detect, thus determine ensuing flow process;
S303, judge whether to receive replying of Set Top Box, when Set Top Box receives mentioned order, can answering equipment when online online, and enter step S304, when not receiving while replying, be transferred to step S305;
Whether S304, detection stop presenting advertising content, also the numbering that is time of having activated according to ad content and ad content herein determines whether to finish to show this ad content, if time, send corresponding order, stop showing this ad content, enter step S306 simultaneously.
S305, delete corresponding this machine information in active device table, represent that like this Set Top Box, not showing this ad content, can delete corresponding data structure;
S306, end.
In step S103, Set Top Box receives after order, can carry out different operating according to the difference of command type, for example, stop presenting advertising content, answering equipment online or download new ad content etc.
Specifically, in another preferred embodiment provided by the present invention, as shown in Figure 4, step S103 can be refined as following steps:
The order that S401, preservation ad distribution server issue;
S402, judge that whether command type is the whether online order of enquiry machine top box, when being, enters step S403, otherwise proceeds to step S404;
S403, answering equipment are online;
S404, judge whether command type is the order that stops showing current ad content, when being, enters step S405, otherwise proceed to step S406;
S405, stop showing current ad content, and in this locality, delete this ad content;
S406, judge whether command type is the order that issues new ad content, when being, enters step S407, otherwise proceed to step S408;
S407, according to the address of ad content, download corresponding ad content, and at the local data base of Set Top Box, preserve type and the numbering of ad content;
S408, end.
In above-mentioned steps, first whether judgement order is the whether online order of enquiry machine top box, no, and words determine whether to stop the order of presenting advertising content, whether words that no again judgement order are the order that issues new ad content, judgement so step by step, the order that realization issues ad distribution server is processed, thus realized the publisher server of answering an advertisement in time inquiry, stop the orders such as broadcasting, download, advertisement is play more flexible.
In another preferred embodiment provided by the present invention, also a timer can be also set in Set Top Box, be used for time display advertising message, as shown in Figure 5, it comprises step:
S501, in the local data base of Set Top Box, detect and whether preserve ad content;
S502, while preserving ad content in local data base, eject a floating frame, show this ad content; In the present invention, described floating frame is afocal translucent window, this translucent window does not affect the task that Set Top Box is being carried out, also can not grab the focus of set-top box interface, so can not be affected to user's operation, this translucent window is moved about in Set Top Box simultaneously, automatically buries in oblivion again within a certain period of time, realize so dynamic presenting advertising content, do not affected again the object of Set Top Box executable operations.
S503, start a timer, every the schedule time, upgrade floating frame position; Be herein and realize the unsteady object of floating frame.
S504, judge that whether the displaying time of ad content arrives the end time, when being, closes floating frame.Realize the object that floating frame is buried in oblivion automatically.
Based on said method, the present invention also provides a kind of system of utilizing Set Top Box releasing advertisements, and as shown in Figure 6, it comprises:
The machine information reporting module 100, for after starting, by the machine information reporting to ad distribution server;
Further, described command issue module 200 comprises:
This machine information storage unit, is saved to an active device table for this machine information that Set Top Box is reported;
Stop showing judging unit, for the numbering of time of having activated in conjunction with ad content and ad content, judge whether to stop the demonstration of current ad content;
Stop display command and issue unit, for send the order that stops showing current ad content to Set Top Box;
Ad content issues unit, for ad distribution server, the ad content that is not issued to Set Top Box is issued to Set Top Box, and is labeled as and issues.About ins and outs existing detailed description in detail in method above of above-mentioned modular unit, therefore repeat no more.
Further, described operation executing module 300 comprises:
Command response unit, the order issuing for preserving ad distribution server, judges whether command type is the whether online order of enquiry machine top box, and when being, answering equipment is online;
Stop display unit, for judging that whether command type is the order that stops showing current ad content, when being, stops showing current ad content, and deletes this ad content in this locality;
Advertisement download unit, for judging whether command type is the order that issues new ad content, when being, downloads corresponding ad content according to the address of ad content, and type and the numbering of at the local data base of Set Top Box, preserving ad content.About ins and outs existing detailed description in detail in method above of above-mentioned modular unit, therefore repeat no more.
Further, described operation executing module 300 comprises:
Ad content storage unit, detects whether preserve ad content for the local data base in Set Top Box;
Ad content display unit, for when local data base is preserved ad content, ejects a floating frame, shows this ad content;
Floating frame updating block, for starting a timer, upgrades floating frame position every the schedule time;
Floating frame closing unit, for judging that whether the displaying time of ad content arrives the end time, when being, closes floating frame.About ins and outs existing detailed description in detail in method above of above-mentioned modular unit, therefore repeat no more.
In sum, the invention provides a kind of scheme of utilizing Set Top Box releasing advertisements, first by Set Top Box, upload this machine information to ad distribution server, then by ad distribution server as required, issue new ad content or issue order stopping presenting advertising content etc., Set Top Box is after receiving order, carry out corresponding operation, the present invention is without carrying out advertisement putting by video provider or content supplier, so had great breakthrough for the scope of ad distribution, scene, content etc., thereby improved advertisement delivery effect.
Should be understood that, application of the present invention is not limited to above-mentioned giving an example, and for those of ordinary skills, can be improved according to the above description or convert, and all these improvement and conversion all should belong to the protection domain of claims of the present invention.
Claims (10)
1. a method of utilizing Set Top Box releasing advertisements, is characterized in that, comprises step:
After A, Set Top Box start, by the machine information reporting to ad distribution server;
B, ad distribution server receive and preserve this machine information, and according to ad distribution need and this machine information issue an order of Set Top Box to Set Top Box; Described order comprises the whether online order of enquiry machine top box, stops showing the order of current ad content and the order that issues new ad content;
C, Set Top Box receive after order, according to command execution corresponding operating.
2. the method for utilizing Set Top Box releasing advertisements according to claim 1, it is characterized in that, the machine information in described steps A comprises that the numbering of the ad content of Set Top Box IP, preservation is, the time that the strategy that advertisement shows and each ad content have activated.
3. the method for utilizing Set Top Box releasing advertisements according to claim 2, is characterized in that, described step B specifically comprises:
B1, this machine information that Set Top Box is reported are saved in an active device table;
The numbering of B2, the time of having activated in conjunction with ad content and ad content judges whether to stop the demonstration of current ad content, enters step B3 when being, otherwise proceeds to step B4;
B3, to Set Top Box, send the order that stops showing current ad content;
B4, ad distribution server are issued to Set Top Box by the ad content that is not issued to Set Top Box, and are labeled as and issue.
4. the method for utilizing Set Top Box releasing advertisements according to claim 2, is characterized in that, described step B also comprises:
Ad distribution startup of server one timer, detects for time opening this machine information that active device table is preserved, and judges whether to delete this machine information of respective set-top box or to respective set-top box, sends the order that stops showing current ad content.
5. the method for utilizing Set Top Box releasing advertisements according to claim 2, is characterized in that, the order of described ad distribution server issue comprises: the address of the type of ad content, the numbering of ad content and ad content.
6. the method for utilizing Set Top Box releasing advertisements according to claim 5, is characterized in that, described step C specifically comprises:
The order that C1, preservation ad distribution server issue, judges whether command type is the whether online order of enquiry machine top box, and when being, answering equipment is online, otherwise enters step C2;
C2, judge whether command type is the order that stops showing current ad content, when being, stops showing current ad content, and deletes this ad content in this locality, otherwise enter step C3;
C3, judge whether command type is the order that issues new ad content, when being, according to the address of ad content, downloads corresponding ad content, and at the local data base of Set Top Box, preserve type and the numbering of ad content.
7. the method for utilizing Set Top Box releasing advertisements according to claim 5, is characterized in that, described step C also comprises:
C1 ', in the local data base of Set Top Box, detect and whether preserve ad content;
C2 ', while preserving ad content in local data base, eject a floating frame, show this ad content;
C3 ', start a timer, every the schedule time, upgrade floating frame position;
C4 ', judge that whether the displaying time of ad content arrives the end time, when being, closes floating frame.
8. the method for utilizing Set Top Box releasing advertisements according to claim 7, is characterized in that, described floating frame is afocal translucent window.
9. a system of utilizing Set Top Box releasing advertisements, is characterized in that, comprising:
The machine information reporting module, for after starting, by the machine information reporting to ad distribution server;
Command issue module, for receiving and preserve this machine information, and according to ad distribution need and this machine information issue an order of Set Top Box to Set Top Box; Described order comprises the whether online order of enquiry machine top box, stops showing the order of current ad content and the order that issues new ad content;
Operation executing module, for receiving after order, according to command execution corresponding operating.
10. the system of utilizing Set Top Box releasing advertisements according to claim 9, is characterized in that, described operation executing module comprises:
Command response unit, the order issuing for preserving ad distribution server, judges whether command type is the whether online order of enquiry machine top box, and when being, answering equipment is online;
Stop display unit, for judging that whether command type is the order that stops showing current ad content, when being, stops showing current ad content, and deletes this ad content in this locality;
Advertisement download unit, for judging whether command type is the order that issues new ad content, when being, downloads corresponding ad content according to the address of ad content, and type and the numbering of at the local data base of Set Top Box, preserving ad content.
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