CN103874032B - Information-pushing method and device based on mobile terminal - Google Patents

Abstract

The present invention relates to an information push method and device based on a mobile terminal, which is used to solve the problem that the push method in the prior art cannot select a specific mobile terminal as the receiving object of the push information according to the needs, and cannot send information to the terminal user according to the specific needs of the terminal user. The problem with pushing targeted web content. The method includes: detecting online mobile terminals in a preset mobile terminal group, establishing long connection channels with each online mobile terminal respectively; updating a pre-configured mobile terminal list, storing the current The identification information of each mobile terminal in the online state; determine one or more mobile terminals according to the identification information of the mobile terminal, and push information to the one or more mobile terminals through the corresponding long connection channel.

Description

Information pushing method and device based on mobile terminal

technical field

The present invention relates to the technical field of network communication, in particular to an information push method and device based on a mobile terminal.

Background technique

Because the mobile terminal has the advantage of portability, more and more users tend to use the mobile terminal to surf the Internet, so as to obtain various network information anytime and anywhere.

In order to facilitate mobile terminal users to obtain network information, there have been some methods that can actively push information to mobile terminals. For example, content such as hot news can be actively pushed to mobile terminals, thereby providing convenience for users to obtain information in a timely manner.

However, in the existing push method, the push is usually carried out for all mobile terminals, and the information pushed to all mobile terminals is the same. It can be seen that the existing push method has at least the following two defects: First, it is impossible to select a specific mobile terminal as the recipient of the push information according to the needs, which will inevitably cause harassment to some end users who do not need to receive the push information ; Secondly, it is impossible to push targeted network content to end users according to their specific needs, thus failing to fully cater to the needs of users.

Contents of the invention

In view of the above problems, the present invention is proposed to provide a mobile terminal-based information push method and device that overcomes the above problems or at least partially solves the above problems.

According to one aspect of the present invention, a mobile terminal-based information push method is provided, including: detecting online mobile terminals in a preset mobile terminal group, and establishing long connection channels with each online mobile terminal; Update the pre-configured mobile terminal list, store the identification information of each mobile terminal that is currently online in the mobile terminal list; determine one or more mobile terminals according to the identification information of the mobile terminal, and pass the corresponding long connection The channel pushes information to the one or more mobile terminals.

Optionally, the preset mobile terminal group is set according to network services customized by each mobile terminal.

Optionally, the identification information of the mobile terminal includes one or more of the following information: mobile terminal device information, mobile terminal number information associated with the mobile terminal device, and the network type corresponding to the mobile terminal number information.

Optionally, the step of determining one or more mobile terminals according to the identification information of the mobile terminals, and pushing information to the one or more mobile terminals through the corresponding long connection channel specifically includes: according to the mobile terminal Query the network access record of the corresponding mobile terminal; push the information associated with the network access record to the corresponding mobile terminal through the corresponding long connection channel.

Optionally, the step of determining one or more mobile terminals according to the identification information of the mobile terminals, and pushing information to the one or more mobile terminals through the corresponding long connection channel specifically includes: based on the mobile terminal The identification information of the mobile terminal and/or the network geographic location of the mobile terminal determine the region where the mobile terminal is located; and push the information associated with the region to the mobile terminal according to the region judgment result.

According to another aspect of the present invention, an information push device based on a mobile terminal is provided, including: a persistent connection establishment unit, adapted to detect a mobile terminal in an online state in a preset mobile terminal group, and communicate with each online state The mobile terminal establishes a long connection channel; the configuration unit is adapted to update the pre-configured mobile terminal list, and stores the identification information of each mobile terminal currently in the online state in the mobile terminal list; the push unit is adapted to according to the mobile The identification information of the terminal determines one or more mobile terminals, and pushes information to the one or more mobile terminals through the corresponding long connection channel.

Optionally, the preset mobile terminal group is set according to network services customized by each mobile terminal.

Optionally, the identification information of the mobile terminal includes one or more of the following information: mobile terminal device information, mobile terminal number information associated with the mobile terminal device, and the network type corresponding to the mobile terminal number information.

Optionally, the pushing unit is adapted to: query the network access record of the corresponding mobile terminal according to the identification information of the mobile terminal; Information.

Optionally, the pushing unit is adapted to: judge the region where the mobile terminal is located based on the identification information of the mobile terminal and/or the network geographic location of the mobile terminal; Information.

In the mobile terminal-based information push method and device provided by the present invention, first, the mobile terminals are divided into groups, and then the mobile terminals in the online state are detected in the divided groups, and the mobile terminals in the online state are established. long connection channel; and store the identification information of each mobile terminal that is currently in the online state in the preset mobile terminal list; finally, according to the identification information of these mobile terminals, determine the mobile terminal that will carry out information push, and pass The above long connection channel pushes information to the determined mobile terminal. It can be seen that the method in the present invention has at least the following advantages: On the one hand, when determining the recipients of the push information, first determine the mobile terminals in a certain group as possible recipients according to the group division method of the mobile terminals , so as to roughly determine the range of mobile terminals receiving push information, so as to prevent unnecessary harassment of terminal users outside the range; then finally determine the mobile terminal receiving push information according to the identification information of the mobile terminal, so as to accurately The mobile terminal receiving the push information is determined, so that a specific mobile terminal can be screened out to receive the push information as required. On the other hand, when determining the specific content of the pushed information, targeted information content can be pushed to the corresponding mobile terminal according to the identification information of the mobile terminal, so as to better meet the needs of users.

The above description is only an overview of the technical solution of the present invention. In order to better understand the technical means of the present invention, it can be implemented according to the contents of the description, and in order to make the above and other purposes, features and advantages of the present invention more obvious and understandable , the specific embodiments of the present invention are enumerated below.

Description of drawings

Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiment. The drawings are only for the purpose of illustrating a preferred embodiment and are not to be considered as limiting the invention. Also throughout the drawings, the same reference numerals are used to designate the same components. In the attached picture:

Fig. 1 shows the flowchart of the information push method based on the mobile terminal provided by the present invention;

FIG. 2 shows a flowchart of a mobile terminal-based information push method provided by a specific embodiment of the present invention; and

Fig. 3 shows a schematic structural diagram of an information pushing device based on a mobile terminal provided by the present invention.

detailed description

Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

The embodiment of the present invention provides a mobile terminal-based information push method and device, which is used to solve the problem that the push method in the prior art cannot select a specific mobile terminal as the receiving object of the push information according to the needs, and cannot select a specific mobile terminal according to the specific information of the terminal user. The problem of needing to push targeted web content to it.

Fig. 1 shows a flowchart of a method for pushing information based on a mobile terminal provided by an embodiment of the present invention. As shown in Figure 1, the method includes the following steps:

Step S110: Detect the mobile terminals in the online state in the preset mobile terminal group, and establish a long connection channel with each mobile terminal in the online state.

Wherein, the preset mobile terminal group can be set according to the network service customized by each mobile terminal. For example, all mobile terminals customized with the mobile assistant service can be set as a mobile terminal group. By setting a mobile terminal group, an approximate range of mobile terminals receiving push information can be preliminarily determined according to the type of the group.

Step S120: Updating the pre-configured mobile terminal list, in which identification information of each mobile terminal that is currently online is stored.

Wherein, the identification information of the mobile terminal refers to information that can uniquely identify the mobile terminal. For example, the identification information may include one or more of the following information: mobile terminal device information, mobile terminal associated with the mobile terminal device Number information (if the mobile device is a mobile phone, the corresponding mobile terminal number information is the mobile phone number of the mobile phone), and network type information corresponding to the mobile terminal number.

Wherein, the above-mentioned mobile terminal device information is used to identify a mobile terminal, for example, may include: the IP address of the mobile terminal when surfing the Internet, the address of the network card, and the value of the mobile Internet device (Mobile Internet Device, MID for short). Wherein, the MID value is a unique feature value calculated through the serial number of the mobile terminal hardware. In addition, the above-mentioned mobile terminal device information may also include relevant data of the mobile device, for example, the name of the mobile device, the International Mobile Equipment Identity (International Mobile Equipment Identity, hereinafter referred to as IMEI) of the mobile device, and the model of the mobile device. In addition, in theory, a mobile device can be uniquely identified through the above-mentioned IMEI, but in reality, because the IMEI is assigned by the country, some counterfeit manufacturers without formal qualifications will write an IMEI at will, resulting in two mobile devices. The IMEI of the terminal is the same. Therefore, in order to identify a mobile terminal more accurately, the following algorithm can be used: MD5 (IMEI+AndroidId+SerialNo) to uniquely identify a mobile terminal. The meaning of this algorithm is: perform MD5 operation on the sequence consisting of IMEI, AndroidId (the ID number of the Android-type mobile terminal) and SerialNo (the serial number of the mobile terminal).

Step S130: Determine one or more mobile terminals according to the identification information of the mobile terminals, and push information to the one or more mobile terminals through the corresponding long connection channels.

Specifically, in step S130, first, one or more mobile terminals for receiving push information may be determined according to the identification information of the mobile terminals, and then the network access records of the corresponding mobile terminals may be queried according to the identification information of the mobile terminals; And push the information associated with the above network access record to the corresponding mobile terminal through the corresponding long connection channel. Alternatively, the region where the mobile terminal is located may also be determined based on the identification information of the mobile terminal and/or the network geographic location of the mobile terminal; and information associated with the region may be pushed to the mobile terminal according to the region determination result.

It can be seen that the method in the present invention has at least the following advantages: On the one hand, when determining the recipients of the push information, first determine the mobile terminals in a certain group as possible recipients according to the group division method of the mobile terminals , so as to preliminarily determine the range of mobile terminals receiving push information, and then finally determine the mobile terminals receiving push information according to the identification information of the mobile terminals, so as to accurately determine the mobile terminals receiving push information, and thus can filter out according to needs Specific mobile terminals to receive push information. On the other hand, when determining the specific content of the pushed information, targeted information content can be pushed to the corresponding mobile terminal according to the identification information of the mobile terminal, so as to better meet the needs of users.

Fig. 2 shows the flow chart of the information push method based on the mobile terminal provided by a specific embodiment of the present invention, as shown in Fig. 2, the method includes the following steps:

Step S210: The mobile terminal is turned on and starts a preset client program.

In this embodiment, the preset client program is a mobile phone assistant program. In other embodiments of the present invention, the preset client program may also be other client programs, for example, various programs such as a mobile phone housekeeper program, a browser program, or a chat program, which is not limited in the present invention.

The mobile terminal regularly sends heartbeat packets to the information push device based on the mobile terminal in the present invention through the mobile assistant program or other client programs (such as the above-mentioned mobile phone manager program, browser program or chat program, etc.) to inform it that it is online. state. Wherein, the information pushing device based on the mobile terminal in the present invention may include one or more servers.

Step S220: The information push device detects mobile terminals in the online state in the preset mobile terminal group, respectively establishes a long connection channel with each mobile terminal in the online state; and updates the pre-configured mobile terminal list, in the mobile terminal list The identification information of each mobile terminal that is currently online is stored.

Wherein, the main purpose of presetting the mobile terminal group is to preliminarily determine the approximate range of mobile terminals receiving push information according to the mobile terminal group. For example, only mobile terminals belonging to a certain group may be finally determined as mobile terminals that receive push information, while mobile terminals that do not belong to a certain group cannot receive push information. Most mobile terminals that do not need to receive push information prevent unnecessary harassment to these mobile terminals.

Specifically, the preset mobile terminal group is set according to the network service customized by each mobile terminal and/or the client program used by each mobile terminal. Among them, the network services customized by each mobile terminal may include: free download service, monthly subscription Internet service, monthly subscription call service and other network services; the client programs used by each mobile terminal may include: mobile phone assistant program, browser program, chat software programs, etc. In this embodiment, the preset mobile terminal group refers to a group composed of all mobile terminals that have installed and used the mobile phone assistant program. In other embodiments of the present invention, the preset mobile terminal group may also refer to all mobile terminals that have installed and used other client programs (for example, mobile phone manager program, browser program or chat program, etc.) group, which is not limited in the present invention.

The information pushing device detects the online mobile terminals in the preset mobile terminal group through the above-mentioned heartbeat packets, and establishes long connection channels with each online mobile terminal respectively. Among them, the long connection channel between the information push device and the mobile terminal can be established in the following manner: first, the information push device sends a long connection establishment request message to a certain mobile terminal in the online state; then, the mobile terminal receives the long connection After the request message is established, return a persistent connection establishment confirmation message to the information push device, and the identification information of the mobile terminal is included in the long connection establishment confirmation message; finally, after the information push device receives the above-mentioned persistent connection establishment confirmation message, it will communicate with the The mobile terminal establishes a long connection channel, and associates the channel identifier of the long connection channel with the identification information of the mobile terminal included in the long connection establishment confirmation message in a pre-configured mobile terminal list.

Wherein, the identification information of the mobile terminal includes one or more of the following information: device information of the mobile terminal, which is used to uniquely identify the mobile terminal device (such as the MR information of the mobile phone); Mobile terminal number information, used to identify the user of the mobile terminal device (such as the mobile phone number or SIM card number of the mobile phone); and, the network type information corresponding to the mobile terminal number, used to identify the mobile terminal number connected to network type (such as China Unicom network, telecom network or mobile network, etc.).

Preferably, the identification information of the mobile terminal stored in the mobile terminal list includes the above multiple pieces of information at the same time. To this end, the above-mentioned pieces of information can be collected in the following two ways:

In the first way, the identification information of the mobile terminal contained in the persistent connection establishment confirmation message sent by the mobile terminal contains the above-mentioned multiple pieces of information at the same time. At this time, the client program on the mobile terminal (such as a mobile phone Helper program) to obtain the above-mentioned multiple information.

In the second way, the identification information of the mobile terminal contained in the persistent connection establishment confirmation message sent by the mobile terminal only includes one or two items of information above, and the other information is pre-collected by the information pushing device. For example, assuming that the identification information of the mobile terminal contained in the persistent connection establishment confirmation message sent by the mobile terminal only includes the device information of the mobile terminal, at this time, the information pushing device needs to collect the number information of the mobile terminal corresponding to the device information in advance and network type. For specific collection, each mobile terminal may be required to provide information related to the device information to the information push device when joining a preset mobile terminal group, that is, when ordering a certain network service or installing a certain client program (such as a mobile assistant). Corresponding number information and network type, and then, the information pushing device associates and stores the device information with the corresponding number information and network type in an associated information list. In this way, after the information pushing device receives the equipment information contained in the long connection establishment confirmation message, it can search the associated information list to determine the number information and network type corresponding to the equipment information, and store these items The information is associated and stored in the aforementioned mobile terminal list.

It can be seen that each storage entry in the above-mentioned mobile terminal list contains at least four items of associated information, namely: mobile terminal equipment information, mobile terminal number information associated with the mobile terminal equipment, and network information corresponding to the mobile terminal number. Type information, and long connection channel identification. Among them, the device type of the mobile terminal can be uniquely determined according to the mobile terminal device information, and based on this, the network function of the device and whether it supports a certain service, etc. can be determined; the user of the mobile terminal can be determined according to the mobile terminal number information, and even The user's relevant information (such as gender, etc.) can be collected; the type of server that provides network access services for the mobile terminal can be determined according to the network type of the mobile terminal, and the relevant operator information can be learned accordingly; according to the long connection channel The identification can uniquely determine a long connection channel in order to realize information push.

In addition, each storage entry of the above-mentioned mobile terminal list corresponds to a mobile terminal that is currently in the online state, therefore, the number of storage entries in the mobile terminal list changes as the number of mobile terminals that are currently in the online state changes: After the information pushing device detects a newly online mobile terminal, it will add a storage entry for it in the mobile terminal list; and whenever the information pushing device detects that a mobile terminal is offline, it will add its The corresponding storage entry is deleted. Therefore, the mobile terminal list is constantly updated, wherein the mobile terminal list can be stored on the local server of the information push device or on the cloud server. Preferably, the mobile terminal list is stored on a server in the cloud, so as to realize information sharing.

Step S230: Determine one or more mobile terminals according to the above identification information of the mobile terminals.

This step is mainly used to further determine the mobile terminal to receive push information within the scope of the mobile terminal group defined in step S220. Specifically, it can be determined according to any one or two pieces of information in the identification information, or it can be combined The determination is made in consideration of a plurality of pieces of information in the identification information.

For example, assuming that the Beijing Mobile operator will soon launch a preferential activity for recharge and rebate, at this time, all mobile terminals that use the network services provided by Beijing Mobile can be determined according to the network type information in the identification information as the ones that will receive the push information. mobile terminal. As another example, assuming that a certain radio station is going to launch a TV program and invite a large number of female compatriots to sign up and have the opportunity to become female guests of the program, at this time, it can be determined according to the number information in the identification information and the gender information associated with the number information. The mobile terminal of the female user is selected as the mobile terminal that will receive the push information. As another example, assume that the mobile terminal manufacturer of brand A will soon launch a discount activity for old users of this brand. At this time, it can be determined according to the device information in the identification information that the mobile terminal of brand A is the one that will receive push notifications. information mobile terminal.

In addition to the above methods, various other methods can be flexibly used to determine the mobile terminal receiving the push information. For example, when a piece of advertising information or national news is to be pushed, all mobile terminals in the mobile terminal group can be determined as the mobile terminals that will receive the push information; The content of a certain bit in the device information in the information is used to randomly screen these users. For example, when the device information is the ICCID of a mobile terminal, the mobile terminal whose last bit of ICCID is 0 can be determined as the mobile terminal that will receive push information. terminal.

In a word, when the mobile terminal receiving the push information is determined according to the identification information in the mobile terminal list, it can be determined in various ways, which is not limited in the present invention.

Step S240: push information to one or more mobile terminals determined in step S230 through the corresponding long connection channel.

In this step, first, it is necessary to search the above-mentioned mobile terminal list to determine the long connection channel identification corresponding to one or more mobile terminals determined in step S230, and determine the corresponding long connection channel accordingly, so that The push of information is realized through this long connection channel.

Secondly, when determining the specific content of the push information, it can be determined in a variety of ways:

In the first determination method, query the network access record of the corresponding mobile terminal according to the identification information of the mobile terminal; push the information associated with the network access record to the corresponding mobile terminal through the corresponding long connection channel.

In this determination method, the network access record of each mobile terminal needs to be pre-recorded by the information pushing device or other server equipment. In the network access record, various types of information accessed by each mobile terminal when surfing the Internet are recorded in detail, including advertisement information, game information, news information, and application information. On this basis, information associated with the network access record of the mobile terminal can be pushed to the mobile terminal based on the network access record of the mobile terminal. For example, assuming that the network access records of a certain mobile terminal contain a large amount of game information, information about a new game can be pushed to the mobile terminal through a long connection channel. The new game is likely to be exactly what the user is looking for. Therefore, pushing the game to the user can match the user's preferences and increase the probability of the game being installed. It can be seen that, by pushing the information associated with the network access records, the needs of users can be better met.

In the second determination method, the region where the mobile terminal is located is judged based on the identification information of the mobile terminal and/or the network geographic location of the mobile terminal; and information associated with the region is pushed to the mobile terminal according to the region judgment result.

In this determining manner, it is necessary to determine the region where the mobile terminal is located, and push information associated with the region. For example, assuming that the mobile terminal is located in Beijing, promotional activities organized by Beijing Mobile or Beijing Unicom can be pushed to it; or, assuming the mobile terminal is located in Kunming, local headline news in Kunming can be pushed to it. When determining the region where the mobile terminal is located, it may be determined through the identification information of the mobile terminal and/or the network geographic location of the mobile terminal. Specifically, first, the approximate province where the mobile terminal is located can be judged based on the device information (such as ICCID) of the mobile terminal. Since the ICCID is the unique identifier of the user's SIM card, the accuracy of the judgment result can usually reach 80%- 90%. Secondly, in order to obtain a more accurate judgment result, the network geographical location of the mobile terminal in the Internet can be further monitored, thereby further judging the specific location of the mobile terminal currently surfing the Internet, and correcting the judgment result according to the specific location of the Internet. Finally, the mobile terminal number can also be obtained in advance, so as to judge the approximate province where the mobile terminal is located according to the mobile terminal number. The above three ways of judging regions can be used in combination or alone.

The common feature of the above two methods is: to determine the potential needs of each mobile terminal user in combination with the actual situation of each mobile terminal user (such as network access records or geographical location, etc.), and push possible satisfying requests to the user based on the determination results. the content of its requirements. In the present invention, since the number information of the mobile terminal can be determined in advance according to the network service customized by the mobile terminal, the actual situation of each mobile terminal user can be determined more accurately, for example, the number information can be accurately determined according to the number information Information such as the network access region of the mobile terminal.

In addition to the above two methods for determining the specific content of the pushed information, it may also be determined in a variety of other ways. In a word, various kinds of information can also be pushed in the present invention, for example, preferential information, advertisement information, news information and so on. The present invention is not limited thereto.

Finally, after determining the specific content of the pushed information, the information to be pushed needs to be packaged into a notification message by the information pushing device, and the notification message is sent to the mobile terminal, so that the mobile terminal can automatically pop up the notification message on the screen. Wherein, the notification message may contain some parameters related to push information. For example, if the push information is software update information, the package name and update information of the software update will be carried in the corresponding notification message; if the push information is a network interface, the URL of the network interface will be carried in the corresponding notification message information. In short, the parameters carried in the notification message are customizable and depend on the specific type of push information.

The purpose of pushing information to the mobile terminal can be achieved through the above method. In the above method, the mobile terminal receiving the push information can be determined according to the mobile terminal group and the mobile terminal identification information, so that the push can be targeted at mobile terminal users within a specific range, avoiding unnecessary harassment to other mobile terminal users . In addition, since information such as the number information of the mobile terminal and the network access record of the mobile terminal can be obtained, customized information can be pushed to the mobile terminal, thereby better meeting the needs of terminal users and increasing the click-through rate of pushed content. Among them, since the present invention can obtain the number information of the mobile terminal according to the network service customized by the mobile terminal, it can further accurately determine the region information, operator information and other related information of the mobile terminal according to the number information, so that according to the region information Push region-related content, and push content related to the services provided by the operator (such as buying and selling traffic packages) based on operator information.

In addition, in the push information method provided by the present invention, in order to distinguish each mobile terminal easily, a push identification (such as a push id number) can be further set for each mobile terminal, and the push identification can be associated and stored in the above-mentioned mobile terminal. In the terminal list, the mobile terminal receiving the push information can be determined directly according to the push identifier when pushing.

The present invention also provides another preferred embodiment, the main difference between this preferred embodiment and the above-mentioned embodiment is: in step S220 of this preferred embodiment, the mobile terminals that have customized the traffic-free download service are used as the preset mobile terminal group group, and the rest of the steps are implemented in the same manner as in the above-mentioned embodiment. The advantage of dividing mobile terminal groups in this way is that: since mobile terminals that have customized the traffic-free download service do not need to pay traffic fees when downloading network content with a traffic-free logo, the push information can be set to a network with a traffic-free logo. The content is pushed to the mobile terminal that has customized the traffic-free download service, so that it does not need to pay the traffic fee when downloading the push information, thereby increasing the user's enthusiasm for browsing the push information. Moreover, because the mobile terminal users who have not customized the traffic-free download service probably do not want to receive this type of push information for the sake of saving traffic charges, this preferred embodiment also avoids the mobile terminal users who have not customized the traffic-free download service. Terminals cause unnecessary harassment.

Wherein, any mobile terminal that customizes the traffic-free download service can download network content with a traffic-free identifier in a traffic-free manner. In order to achieve this, a dedicated data-free download server can be set up in advance for network content with a data-free logo, and a dedicated data-free download channel can be configured on the data-free download server (for example, the download address can be used as the download channel ), the traffic-free download channel contains the IP address or domain name of the traffic-free download server, and the traffic-free download channel and the IP address or domain name it contains are provided to the network access server in advance, so that the network access server The network content downloaded from the traffic-free download channel and marked with the traffic-free logo will be billed free of traffic. Here, the network access server may determine whether a certain download channel is a flow-free download channel according to whether the download channel includes the IP address or domain name of the flow-free download server.

In other embodiments of the present invention, a mobile terminal that has ordered a certain network service (such as a traffic-free download service) and installed a certain client program (such as a mobile phone assistant program or a browser program) can also be determined as The preset mobile terminal group is used to further limit the range of mobile terminals receiving push information.

In addition, in each embodiment of the present invention, the information pushed to the mobile terminal may be multiple items. At this time, in step S240, push weights are further set for each item of information, and the number of push weights is determined according to the push weight. The display order of item information on the mobile terminal. Among them, when multiple pieces of information are simultaneously pushed to the mobile terminal, at least the following two methods can be used for pushing:

In the first push method, the same information is pushed to each mobile terminal, therefore, all the push information received by each mobile terminal is the same. At this time, the category of the pushed information may include a single webpage, a topic, a topic group, a group picture, and the like. Wherein, the push information corresponding to a single web page is the current updated content or hot content, and the push information corresponding to the topic group is the currently popular discussion topic. The feature of this push method is: based on the online behavior of each user, the online behavior of the overall user is counted, and the push is pushed to each user according to the statistical results. The commonly used push algorithm is "X1-Y1", where X1 represents each The online behavior of a user, Y1 represents the online behavior of the overall user, the meaning of this algorithm is: through the online behavior of each user, to obtain the overall user online behavior. For example, assuming that user A visits the news on the first web page "The average monthly pension for rural elderly in my country is only 74 yuan", the server stores the news on the first web page in the push information of the single web page category, and sets the number of visits as 1. Assuming that user B also visits the first webpage news in the subsequent process, the server modifies the number of visits of the first webpage news to 2. If user C visits the second webpage news in the subsequent process, the server also stores the second webpage news visited by user C in the push information of the single webpage category, and records the number of visits of the other webpage news. According to the above method, the obtained first webpage news and its visits and the second webpage news and its visits are equivalent to "X1" in the above algorithm. The server determines the corresponding "Y1" according to the obtained "X1". For example, the server determines that the top three web page news in "X1" are regarded as "Y1", for example, the first web page news and the other two hot spots The news is "Y1", which means that these news are webpage news with a large number of viewers among the overall users, and belong to hot content. Therefore, when push information of the category of single webpage is pushed to the client, the push information is the news of the top three webpages with the highest number of visits. The principle of this push method is mainly considering that the content accessed by most users is pushed to users as hot content, because in general, users like to view hot content, so pushing hot content to users is more in line with user needs. In the first way, when setting push weights for each item of push information, the number of visits of the push information in the historical access information of all mobile terminals can be counted, and the size of the push weight can be determined according to the statistical results. For example, rank the most visited first.

In the second push manner, individually customized information is pushed for each mobile terminal, therefore, the push information received by each mobile terminal is different. At this time, the type of information to be pushed for each mobile terminal may be determined in combination with historical access information of each mobile terminal. The types of information involved in this pushing method may include commodities, games, movies, TV dramas, and the like. The push feature of this push method is: based on the online behavior of each user, the online behavior of other users related to the user is speculated. Focused content (such as products, movies, etc.), Y2 indicates the content pushed to user B. User B is a user related to user A due to a certain commonality. This commonality can refer to: user B is the same as user A Browsing item C. The meaning expressed by this algorithm is: to recommend content that he may be interested in to the user through a certain commonality between different users. Specifically, the server will record each user's access content (for example, by creating a log file in the database to record), for example, for the commodity category, the server will record the name of the commodity browsed by each user, And statistically analyze the browsing behavior of the overall users, and analyze which related products are usually browsed by users who browse a certain product, so as to recommend them to users. For example, suppose the server discovers through statistical analysis that users who browse the camera usually also browse the camera bag, so that when user A browses the camera, the server also pushes the contents of the camera bag to user A. Alternatively, users who watch movie A usually like to watch movie B, therefore, movie B is recommended to users who watch movie A. The push principle of this push method is mainly based on the access habits of most users, speculate on the content that users may be interested in and push it, because in general, some users with common features will have similar access habits, through this Ways can help users find what he might be interested in.

In addition, in the second pushing manner, information associated with the historical access information of each user may also be directly pushed based on each user's online behavior. For example, assuming that the historical access information of a mobile terminal user contains a large amount of access information about application A, at this time, some other applications associated with application A can be pushed to the user, and based on these applications and application A The degree of association between them (for example, calculate the degree of association based on a similarity algorithm) to set the push weight of these applications. Usually, the push weight of the application with higher correlation can be set to be larger, so that it is arranged in the front, which is more convenient for the user to click.

In the above two push methods, the content to be pushed is determined by analyzing the user's online behavior, so it can better meet the actual needs of the online users.

Fig. 3 shows a schematic structural diagram of an information pushing device based on a mobile terminal provided by the present invention. As shown in FIG. 3 , the information push device at least includes: a persistent connection establishment unit 31 , a configuration unit 32 and a push unit 33 .

Specifically, the persistent connection establishing unit 31 is configured to detect online mobile terminals in a preset mobile terminal group, and respectively establish persistent connection channels with each online mobile terminal.

Wherein, the preset mobile terminal group is set according to the network service customized by each mobile terminal and/or the client program used by each mobile terminal. In this embodiment, the preset mobile terminal group refers to a group composed of all mobile terminals that have installed and used the mobile phone assistant program. In other embodiments of the present invention, the preset mobile terminal group may also refer to all mobile terminals that have installed and used other client programs (for example, mobile phone manager program, browser program or chat program, etc.) group, which is not limited in the present invention.

The configuration unit 32 is configured to update a pre-configured mobile terminal list, and store identification information of each mobile terminal that is currently online in the mobile terminal list.

Wherein, the identification information of the mobile terminal includes one or more of the following information: device information of the mobile terminal, which is used to uniquely identify the mobile terminal device (such as the MR information of the mobile phone); Mobile terminal number information, used to identify the user of the mobile terminal device (such as the mobile phone number or SIM card number of the mobile phone); and, the network type information corresponding to the mobile terminal number, used to identify the mobile terminal number connected to network type (such as China Unicom network, telecom network or mobile network, etc.).

Preferably, the identification information of the mobile terminal stored in the mobile terminal list includes the above three items of information at the same time. To this end, the above three pieces of information can be collected in the following two ways:

In the first way, the identification information of the mobile terminal contained in the persistent connection establishment confirmation message sent by the mobile terminal includes the above three items of information at the same time. At this time, the client program on the mobile terminal (such as a mobile phone Assistant program) to obtain the above three items of information.

In the second way, the identification information of the mobile terminal contained in the persistent connection establishment confirmation message sent by the mobile terminal only includes one or two items of information above, and the other information is pre-collected by the information pushing device. For example, assuming that the identification information of the mobile terminal contained in the persistent connection establishment confirmation message sent by the mobile terminal only includes the device information of the mobile terminal, at this time, the information pushing device needs to collect the number information of the mobile terminal corresponding to the device information in advance and network type. For specific collection, each mobile terminal may be required to provide information related to the device information to the information push device when joining a preset mobile terminal group, that is, when ordering a certain network service or installing a certain client program (such as a mobile assistant). Corresponding number information and network type, and then, the information pushing device associates and stores the device information with the corresponding number information and network type in an associated information list. In this way, after the information pushing device receives the device information contained in the long connection establishment confirmation message, it can search the associated information list to determine the number information and network type corresponding to the device information, and combine these three items The information is associated and stored in the aforementioned mobile terminal list.

It can be seen that each storage entry in the above-mentioned mobile terminal list contains at least four items of associated information, namely: mobile terminal equipment information, mobile terminal number information associated with the mobile terminal equipment, and network information corresponding to the mobile terminal number. Type information, and long connection channel identification. Among them, the device type of the mobile terminal can be uniquely determined according to the mobile terminal device information, and based on this, the network function of the device and whether it supports a certain service, etc. can be determined; the user of the mobile terminal can be determined according to the mobile terminal number information, and even The user's relevant information (such as gender, etc.) can be collected; the type of server that provides network access services for the mobile terminal can be determined according to the network type of the mobile terminal, and the relevant operator information can be learned accordingly; according to the long connection channel The identification can uniquely determine a long connection channel in order to realize information push.

In addition, each storage entry of the above-mentioned mobile terminal list corresponds to a mobile terminal that is currently in the online state, therefore, the number of storage entries in the mobile terminal list changes as the number of mobile terminals that are currently in the online state changes: After the information pushing device detects a newly online mobile terminal, it will add a storage entry for it in the mobile terminal list; and whenever the information pushing device detects that a mobile terminal is offline, it will add its The corresponding storage entry is deleted. Therefore, the mobile terminal list is constantly updated, wherein the mobile terminal list can be stored on the local server of the information push device or on the cloud server. Preferably, the mobile terminal list is stored on a server in the cloud, so as to realize information sharing.

The push unit 33 is configured to determine one or more mobile terminals according to the identification information of the mobile terminals, and push information to the one or more mobile terminals through corresponding long connection channels.

Wherein, the push unit 33 can query the network access record of the corresponding mobile terminal according to the identification information of the mobile terminal; push the information associated with the network access record to the corresponding mobile terminal through the corresponding long connection channel.

The pushing unit 33 may also judge the region where the mobile terminal is located based on the identification information of the mobile terminal and/or the network geographic location of the mobile terminal; push information associated with the region to the mobile terminal according to the region judgment result.

For the specific working principle of each of the above units, reference may be made to the description of the corresponding steps in the method embodiments, which will not be repeated here.

In the mobile terminal-based information push method and device provided by the present invention, first, the mobile terminals are divided into groups, and then the mobile terminals in the online state are detected in the divided groups, and the mobile terminals in the online state are established. long connection channel; and store the identification information of each mobile terminal that is currently in the online state in the preset mobile terminal list; finally, according to the identification information of these mobile terminals, determine the mobile terminal that will carry out information push, and pass The above long connection channel pushes information to the determined mobile terminal. It can be seen that the method in the present invention has at least the following advantages: On the one hand, when determining the recipients of the push information, first determine the mobile terminals in a certain group as possible recipients according to the group division method of the mobile terminals , so as to roughly determine the range of mobile terminals that receive push information, and then finally determine the mobile terminals that receive push information according to the identification information of the mobile terminals, so as to accurately determine the mobile terminals that receive push information, and thus can filter out as needed Specific mobile terminals to receive push information. On the other hand, when determining the specific content of the pushed information, targeted information content can be pushed to the corresponding mobile terminal according to the identification information of the mobile terminal, so as to better meet the needs of users.

The present invention discloses A1. An information push method based on mobile terminals, including: detecting mobile terminals in the online state in the preset mobile terminal group, establishing long connection channels with each mobile terminal in the online state; updating the pre-configured A list of mobile terminals, in which the identification information of each mobile terminal that is currently online is stored; according to the identification information of the mobile terminals, one or more mobile terminals are determined, and the corresponding long connection channel is used to communicate with all mobile terminals The one or more mobile terminals push information.

A2. The method according to A1, wherein the preset mobile terminal group is set according to the network service customized by each mobile terminal.

A3. The method according to A1, wherein the identification information of the mobile terminal includes one or more of the following information: mobile terminal device information, mobile terminal number information associated with the mobile terminal device, and the mobile terminal Network type information corresponding to the terminal number.

A4. The method according to A1, wherein the step of determining one or more mobile terminals according to the identification information of the mobile terminals, and pushing information to the one or more mobile terminals through the corresponding long connection channel is specific The method includes: querying the network access record of the corresponding mobile terminal according to the identification information of the mobile terminal; pushing information associated with the network access record to the corresponding mobile terminal through the corresponding long connection channel.

A5. The method as described in A1 or 4, wherein, determining one or more mobile terminals according to the identification information of the mobile terminals, and pushing information to the one or more mobile terminals through the corresponding long connection channel The steps specifically include: judging the region where the mobile terminal is located based on the identification information of the mobile terminal and/or the network geographic location of the mobile terminal; and pushing information associated with the region to the mobile terminal according to the region judging result.

A6. The method as described in A1, wherein there are multiple items of information pushed to the one or more mobile terminals, then the method further includes: setting push weights for each item of information, and according to the push weights High and low determine the display sequence of multiple items of information on the mobile terminal.

A7. The method as described in A6, wherein, when setting push weights for each item of information, calculate the degree of association between the information and the historical access information of the mobile terminal receiving the information, and determine the push weight according to the calculation result The size of the value; or, when setting the push weight for each item of information, count the number of visits of the information in the historical access information of all mobile terminals, and determine the size of the push weight according to the statistical results.

The present invention also discloses B8, an information push device based on mobile terminals, including: a persistent connection establishment unit, adapted to detect mobile terminals in the online state in the preset mobile terminal group, and communicate with each mobile terminal in the online state Establish a long connection channel; a configuration unit, adapted to update a pre-configured mobile terminal list, storing identification information of each mobile terminal currently in an online state in the mobile terminal list; a push unit, adapted to The information determines one or more mobile terminals, and pushes information to the one or more mobile terminals through corresponding long connection channels.

B9. The device according to B8, wherein the preset mobile terminal group is set according to the network service customized by each mobile terminal.

B10. The apparatus according to B8, wherein the identification information of the mobile terminal includes one or more of the following information: mobile terminal equipment information, mobile terminal number information associated with the mobile terminal equipment, and the mobile terminal Network type information corresponding to the terminal number.

B11. The device according to B8, wherein the push unit is adapted to: query the network access record of the corresponding mobile terminal according to the identification information of the mobile terminal; push the corresponding mobile terminal through the corresponding long connection channel and Information associated with the network access record.

B12. The device according to B8 or 11, wherein the push unit is adapted to: judge the region where the mobile terminal is located based on the identification information of the mobile terminal and/or the network geographic location of the mobile terminal; according to the region judgment result, The information associated with the region is pushed to the mobile terminal.

The algorithms and displays presented herein are not inherently related to any particular computer, virtual system, or other device. Various generic systems can also be used with the teachings based on this. The structure required to construct such a system is apparent from the above description. Furthermore, the present invention is not specific to any particular programming language. It should be understood that various programming languages can be used to implement the content of the present invention described herein, and the above description of specific languages is for disclosing the best mode of the present invention.

In the description provided herein, numerous specific details are set forth. However, it is understood that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure the understanding of this description.

Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, in order to streamline this disclosure and to facilitate an understanding of one or more of the various inventive aspects, various features of the invention are sometimes grouped together in a single embodiment, figure, or its description. This method of disclosure, however, is not to be interpreted as reflecting an intention that the claimed invention requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the Detailed Description are hereby expressly incorporated into this Detailed Description, with each claim standing on its own as a separate embodiment of this invention.

Those skilled in the art can understand that the modules in the device in the embodiment can be adaptively changed and arranged in one or more devices different from the embodiment. Modules or units or components in the embodiments may be combined into one module or unit or component, and furthermore may be divided into a plurality of sub-modules or sub-units or sub-assemblies. All features disclosed in this specification (including accompanying claims, abstract and drawings), as well as any method or method so disclosed, may be used in any combination, except that at least some of such features and/or processes or units are mutually exclusive. All processes or units of equipment are combined. Each feature disclosed in this specification (including accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.

Furthermore, those skilled in the art will understand that although some embodiments described herein include some features included in other embodiments but not others, combinations of features from different embodiments are meant to be within the scope of the invention. and form different embodiments. For example, in the following claims, any of the claimed embodiments may be used in any combination.

The various component embodiments of the present invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art should understand that a microprocessor or a digital signal processor (DSP) may be used in practice to implement some or all functions of some or all components in the device according to the embodiment of the present invention. The present invention can also be implemented as an apparatus or an apparatus program (for example, a computer program and a computer program product) for performing a part or all of the methods described herein. Such a program for realizing the present invention may be stored on a computer-readable medium, or may be in the form of one or more signals. Such a signal may be downloaded from an Internet site, or provided on a carrier signal, or provided in any other form.

It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention can be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In a unit claim enumerating several means, several of these means can be embodied by one and the same item of hardware. The use of the words first, second, and third, etc. does not indicate any order. These words can be interpreted as names.

Claims (10)

1. An information push method based on a mobile terminal is characterized by comprising the following steps:

detecting mobile terminals in an online state in a preset mobile terminal group, and respectively establishing long connection channels with the mobile terminals in the online state; the preset mobile terminal group is set according to network services customized by each mobile terminal and/or client programs used by each mobile terminal;

updating a pre-configured mobile terminal list, and storing identification information of each mobile terminal in an online state in the mobile terminal list;

and determining one or more mobile terminals according to the identification information of the mobile terminals, and pushing information to the one or more mobile terminals through corresponding long connecting channels.

2. The method of claim 1, wherein the identification information of the mobile terminal comprises one or more of: the mobile terminal equipment information, the mobile terminal number information associated with the mobile terminal equipment and the network type information corresponding to the mobile terminal number.

3. The method according to claim 1, wherein the step of determining one or more mobile terminals according to the identification information of the mobile terminals and pushing information to the one or more mobile terminals through corresponding long connection channels specifically comprises:

inquiring a network access record of the corresponding mobile terminal according to the identification information of the mobile terminal;

and pushing the information associated with the network access record to the corresponding mobile terminal through the corresponding long connection channel.

4. The method according to claim 1 or 3, wherein the step of determining one or more mobile terminals according to the identification information of the mobile terminals and pushing information to the one or more mobile terminals through corresponding long connection channels specifically comprises:

judging the region of the mobile terminal based on the identification information of the mobile terminal and/or the network geographic position of the mobile terminal;

and pushing information associated with the region to the mobile terminal according to the region judgment result.

5. The method of claim 1, wherein the information pushed to the one or more mobile terminals is a plurality of items, the method further comprising:

and respectively setting a push weight for each item of information, and determining the display sequence of a plurality of items of information on the mobile terminal according to the height of the push weight.

6. The method according to claim 5, wherein when a push weight is set for each item of information, calculating a degree of association between the item of information and historical access information of the mobile terminal receiving the item of information, and determining the magnitude of the push weight according to the calculation result; or,

and when a pushing weight is set for each item of information, counting the access times of the item of information in the historical access information of all the mobile terminals, and determining the size of the pushing weight according to the counting result.

7. An information pushing device based on a mobile terminal is characterized by comprising:

the long connection establishing unit is suitable for detecting mobile terminals in an online state in a preset mobile terminal group and respectively establishing a long connection channel with each mobile terminal in the online state; the preset mobile terminal group is set according to network services customized by each mobile terminal and/or client programs used by each mobile terminal;

the mobile terminal comprises a configuration unit, a display unit and a processing unit, wherein the configuration unit is suitable for updating a mobile terminal list configured in advance and storing identification information of each mobile terminal in an online state in the mobile terminal list;

and the pushing unit is suitable for determining one or more mobile terminals according to the identification information of the mobile terminals and pushing information to the one or more mobile terminals through corresponding long connecting channels.

8. The apparatus of claim 7, wherein the identification information of the mobile terminal comprises one or more of: the mobile terminal equipment information, the mobile terminal number information associated with the mobile terminal equipment and the network type information corresponding to the mobile terminal number.

9. The apparatus of claim 7, wherein the pushing unit is adapted to: inquiring a network access record of the corresponding mobile terminal according to the identification information of the mobile terminal; and pushing the information associated with the network access record to the corresponding mobile terminal through the corresponding long connection channel.

10. The apparatus of claim 7 or 9, wherein the pushing unit is adapted to: judging the region of the mobile terminal based on the identification information of the mobile terminal and/or the network geographic position of the mobile terminal; and pushing information associated with the region to the mobile terminal according to the region judgment result.