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CN115391686A - Information display method and device, storage medium and electronic equipment - Google Patents

Information display method and device, storage medium and electronic equipment Download PDF

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Publication number
CN115391686A
CN115391686A CN202110560759.5A CN202110560759A CN115391686A CN 115391686 A CN115391686 A CN 115391686A CN 202110560759 A CN202110560759 A CN 202110560759A CN 115391686 A CN115391686 A CN 115391686A
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user
search result
information
scene
target service
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Inventor
王维维
滕钰
胡包冬
赵丽娜
沈亮
郑刚
李霄文
卫银霞
盛天梦
赵鑫
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Beijing Sankuai Online Technology Co Ltd
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Beijing Sankuai Online Technology Co Ltd
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Priority to CN202110560759.5A priority Critical patent/CN115391686A/en
Publication of CN115391686A publication Critical patent/CN115391686A/en
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    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9537Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9538Presentation of query results
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0633Managing shopping lists, e.g. compiling or processing purchase lists
    • G06Q30/0635Managing shopping lists, e.g. compiling or processing purchase lists replenishment orders; recurring orders
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0641Electronic shopping [e-shopping] utilising user interfaces specially adapted for shopping

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
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  • General Engineering & Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • General Business, Economics & Management (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The application provides an information display method, which belongs to the technical field of computers and comprises the following steps: determining a corresponding target service scene from a multi-service scene chain according to a text to be searched input by a user, wherein the multi-service scene chain comprises a plurality of service scenes which are sequentially connected; acquiring a user current scene of a user in the target service scene, wherein the user current scene at least comprises behavior data implemented by the user; and generating and displaying a search result page matched with the current scene of the user in the target service scene. The method disclosed by the application solves the problems that in the related technology, when a user completes a series of related orders, the user needs to search and place the orders in each service field module, and the personalized search service of the user does not consider the requirement difference of the user, so that the decision cost is high, the decision path is long, and the like.

Description

Information display method and device, storage medium and electronic equipment
Technical Field
The invention belongs to the technical field of computers, and particularly relates to an information display method, an information display device, a storage medium and electronic equipment.
Background
With the continuous development of the internet, the internet products of O2O (Online-to-Offline) activation services, which have been in the rise in recent years, have been deeply introduced into various areas of people's lives. Generally, an O2O platform is applied to bring together products in a plurality of business fields such as travel, hotel, take-out, entertainment, transportation and the like. However, when a user needs to complete a series of related orders on the O2O platform application, the user needs to enter a module of each business field to search and place the order, which results in high decision-making cost and long decision-making path for the user during searching.
For example, if a user wants to complete a trip at a different place at a certain scenic spot, the information of the scenic spot needs to be searched in the travel service module, a hotel near the scenic spot is searched in the hotel service module, and a train ticket/air ticket and the like of a city where the scenic spot is located are searched in the traffic service module, so that the operation of the user becomes relatively complicated.
Disclosure of Invention
In view of the above problems, embodiments of the present invention provide an information presentation method, apparatus, electronic device and storage medium, so as to overcome the above problems or at least partially solve the above problems.
In a first aspect of the embodiments of the present invention, an information display method is provided, where the method includes:
determining a corresponding target service scene from a multi-service scene chain according to a text to be searched input by a user, wherein the multi-service scene chain comprises a plurality of service scenes which are sequentially connected;
acquiring a user current scene of a user in the target service scene, wherein the user current scene at least comprises behavior data implemented by the user;
and generating and displaying a search result page matched with the current scene of the user in the target service scene.
Optionally, the behavior data implemented by the user in the target service scenario is: no order is placed; generating and displaying a search result page matched with the current scene of the user in the target service scene, wherein the search result page comprises the following steps:
searching a plurality of search results matched with the text to be searched, and generating a search result draft page containing the search results;
generating a plurality of screening items related to the target business scene;
and adding the screening items into the search result draft page to obtain and display a search result page.
Optionally, the method further comprises:
detecting the selection operation of a user on any one of the plurality of screening items;
determining user preference according to the screening items selected by the selection operation;
rearranging the search results which are not displayed according to the user preference; and/or inserting the search result matched with the user preference in the search result page and displaying the search result.
Optionally, the method further comprises:
detecting the selection operation of a user on any search result in the plurality of search results;
determining user preference according to the search result selected by the selection operation;
rearranging the search results which are not displayed according to the user preference; and/or inserting and displaying the search result matched with the user preference in the search result page.
Optionally, the behavior data implemented by the user in the target service scenario is: the order has been placed; generating and displaying a search result page matched with the current scene of the user in the target service scene, wherein the search result page comprises the following steps:
searching a plurality of search results matched with the text to be searched, and generating a search result draft page containing the search results;
and taking the search result corresponding to the order placed by the user and/or the information of the order as a top setting search result, and adding the top setting search result to the search result draft page to obtain and display a search result page.
Optionally, the behavior data implemented by the user in the target service scenario is: no order is placed or an order is placed; the current scene of the user also comprises position data of the user; generating and displaying a search result page matched with the current scene of the user in the target service scene, wherein the search result page comprises the following steps:
comparing the position data of the user with the position data of the destination pointed by the text to be searched, and determining the distance between the user and the destination;
determining user requirements according to the distance between the user and the destination and the ordering condition of the user;
determining a plurality of data sources meeting the user requirements;
searching information to be shown matched with the text to be searched from the plurality of data sources, wherein the information to be shown comprises at least one of the following information: question and answer information related to the destination, business information of the destination, order information which has been placed, and navigation information to the destination;
and generating and displaying a search result page containing the information to be displayed.
Optionally, the behavior data implemented by the user in the target service scenario is: no order is placed or an order is placed; the current scene of the user also comprises position data of the user; generating and displaying a search result page matched with the current scene of the user in the target service scene, wherein the search result page comprises the following steps:
searching for information to be displayed of each of a plurality of dimensions from the plurality of dimensions related to the destination pointed by the text to be searched;
determining the multiple dimensions and the display sequence of the information to be displayed according to the distance between the user and the destination and the ordering condition of the user;
and generating and displaying a search result page containing the plurality of dimensions and the information to be displayed of the plurality of dimensions according to the determined display sequence.
In a second aspect of the embodiments of the present invention, there is provided an information display apparatus, including:
the system comprises a service scene determining module, a searching module and a searching module, wherein the service scene determining module is used for determining a corresponding target service scene from a multi-service scene chain according to a text to be searched input by a user, and the multi-service scene chain comprises a plurality of service scenes which are sequentially connected;
a user current scene determining module, configured to obtain a user current scene of a user in the target service scene, where the user current scene at least includes behavior data implemented by the user;
and the display module is used for generating and displaying a search result page matched with the current scene of the user in the target service scene.
In a third aspect of the embodiments of the present invention, a computer-readable storage medium is provided, on which a computer program is stored, and the computer program, when executed by a processor, implements the steps of the information presentation method disclosed in the embodiments of the present application.
In a fourth aspect of the embodiments of the present invention, an embodiment of the present application provides an electronic device, which includes a memory, a processor, and a computer program that is stored in the memory and is executable on the processor, and when the processor executes the computer program, the information display method disclosed in the embodiments of the present application is implemented.
The embodiment of the invention has the following advantages:
in this embodiment, a corresponding target service scenario may be determined from a multi-service scenario chain according to a text to be searched, where the multi-service scenario chain includes a plurality of service scenarios connected in sequence; acquiring a user current scene of a user in the target service scene, wherein the user current scene at least comprises behavior data implemented by the user; and generating and displaying a search result page matched with the current scene of the user in the target service scene. Therefore, different search result pages can be generated and displayed for the user in consideration of different requirements of the user in the current scene under different service scenes. The method and the device have the advantages that the scene where the user is located is obtained, the information which is concerned by the user at present is deeply understood according to the scene where the user is located, different search result pages are generated and displayed according to different concerned information of the user, the information which is concerned by the user at present can be directly displayed on the different search result pages, and a plurality of single services of the user can be connected, so that the decision cost of the user for searching the scene is reduced, and the decision path is shortened. When the scenes of the users are different, the information which the users pay attention to at present is different, and the generated and displayed search result pages are different, so that the differentiated requirements of the users can be met.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the description of the embodiments of the present invention will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to these drawings without inventive labor.
FIG. 1 is a flow chart illustrating steps of a method for displaying information according to an embodiment of the present invention;
FIG. 2 is a schematic diagram of a multi-service scenario chain in an embodiment of the present invention;
FIG. 3 is a diagram illustrating a search results portion page in accordance with an embodiment of the present invention;
FIG. 4 is a diagram illustrating a search results portion page in accordance with an embodiment of the present invention;
FIG. 5 is a schematic diagram of a search results page with a filter option added in an embodiment of the invention;
FIG. 6 is a flow chart of steps of a method for displaying information according to an embodiment of the present invention;
FIGS. 7A and 7B are schematic diagrams of search result partial pages before and after placing an order, respectively, in an embodiment of the invention;
FIG. 8A and FIG. 8B are schematic diagrams illustrating the display sequence of dimensions before entering the attraction and in the attraction, respectively, according to an embodiment of the present invention;
fig. 9 is a schematic structural diagram of an information display apparatus according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The invention provides the following technical concepts for solving the problems of high decision cost and long decision path in searching by users in the related technology: and according to the scene where the user is located, considering the information concerned by the user in the scene, generating a search result page by the information concerned by the user and displaying the search result page to the user.
Those skilled in the art will appreciate that the information presentation methods of the present invention are suitable for searching hotels, tourist attractions, traffic, recreational and recreational locations, and other scenes. The execution subject of the embodiment of the present invention may be a server or a terminal.
Referring to fig. 1, a flowchart illustrating steps of an information presentation method according to an embodiment of the present invention is shown, and as shown in fig. 1, the information presentation method may specifically include the following steps:
step S110: and determining a corresponding target service scene from a multi-service scene chain according to a text to be searched input by a user, wherein the multi-service scene chain comprises a plurality of service scenes which are sequentially connected.
The user can input the text to be searched in different search bars, the different search bars can be search bars or total search bars of multiple services such as hotel service, travel service, traffic service, entertainment service and the like, and the text to be searched can be specific shop names, scene names or place names and the like.
As shown in fig. 2, the multi-service scene chain includes a plurality of service scenes, such as destination booking, hotel booking, ticket buying/train ticket buying, scenic spot playing, taking out, entertainment, and the like, which are connected in sequence. It will be appreciated that other multiple service scenarios connected in other orders may be included in the multi-service scenario chain. Each service in the multi-service scene chain has a corresponding single-service scene chain, and each single-service scene chain has different service scenes. For example, a single service scene chain of hotel services has service scenes such as before placing an order, after returning from a house, and the like. The single service scene chain of the travel service has service scenes such as before placing a bill, before entering a garden, during playing, after playing and the like.
According to the texts to be searched input by the user in different search columns, the target service scene of the service scene where the user is located in the multi-service scene chain can be determined.
Step S120: and acquiring a user current scene of the user in the target service scene, wherein the user current scene at least comprises behavior data implemented by the user.
The traffic scenarios in each chain of single traffic scenarios may have different user current scenarios according to the 4W analysis (people Who, time When, place Where, event What). The current scene of the user has a plurality of features in 4W, and the combination of any plurality of features can identify the current scene of the user. For example: in the aspect of human Who, the human can have a plurality of characteristics such as pedestrians, ages, preferences, occupations and the like; in terms of time When, there can be a plurality of characteristics such as the current day ordering, advance ordering, the time of journey, season, journey stage, time of day, etc.; in the aspect of the place Where, the place can have a plurality of characteristics such as peripheral, allopatric, local, relevant characteristics of the place, relevant characteristics of the destination and the like; in terms of event What, there may be a number of features like business trips, appointments, travel, freeplay, travel with a group, booking for others, etc. The behavioral data implemented by the user includes placed or not placed orders.
For example, the search text input by the user is "beijing hotel", and the current scene of the user may be: in the scene after ordering in the hotel business scene, the user orders the Beijing Heyi Zhi honor hotel from 14 days 2 months to 16 days 2 months in Chongqing in 1 day 2 months, and searches for the Beijing hotel in Chongqing in 2 months.
For another example, the search text input by the user is "palace house", and the current scene of the user may be: in the scene before placing the order in the scene of the travel business, the user searches for the information of the palace courtyard house in 2 months and 14 days in Chongqing in 2 months and 1 days, and does not place the order.
Step S130: and generating and displaying a search result page matched with the current scene of the user in the target service scene.
And generating and displaying search result pages under different target service scenes according to different user scenes.
Following the foregoing example, the search text input by the user is "beijing hotel", and the current scenario of the user is: in the scene after ordering in the hotel business scene, the user orders the Beijing Heyi Zhi honor hotel from 14 days 2 months to 16 days 2 months in Chongqing in 1 day 2 months, and searches for the Beijing hotel in Chongqing in 2 months. The partial search results page generated and presented may be as shown in fig. 3: order information of the user is displayed at information related to the yizhizun hotel, "reserved: 14 days in 02 months-16 days in 02 months-1 night luxurious big bed room; buttons such as hotel contact, hotel removal and order detail are displayed under the order information, a map marked with the Yizhizun hotel is displayed under the three buttons, buttons such as catering, scenic spots and entertainment are arranged on the map, and the user can jump to a corresponding page by clicking the corresponding button; for example, clicking the "go to hotel" button may present a taxi-taking page that is destined for the yizhizun hotel, clicking the "dining" button may jump to a map page centered on the yizhizun hotel, which highlights restaurants near the yizhizun hotel; under the above information, other search results that would appear to search for the Beijing hotel are displayed.
For another example, the current scene of the user that the search text input by the user is "palace house" may be: in a scene before ordering in a travel business scene, a user searches for information of a palace courtyard house 2 months and 14 days in Chongqing 2 months and 1 day, and does not order. The generated and presented partial search results page may be as shown in fig. 4: displaying doctor attaching information and question and answer information of the palace museum at the relevant information position of the palace museum; under the related information of the palace museum, buttons of route tour, scenic spot playing methods, related scenic spots, hotels, gourmet and the like are displayed, and corresponding information can be displayed by clicking each button; for example, clicking on the scenic spot play button may display the play schedule of the palace house on the page.
It can be understood that the information contained in different search result pages is different, and the presentation manner and the presentation position of each information may also be different, but it can be determined that the presented information is the information that is relatively concerned in the current scene of the user.
For example, before a user places an order for a scenic spot ticket, question and answer information and current limiting information of the scenic spot are displayed, before the user places the order and enters a park, park opening and closing information, order information and navigation information are displayed, and during playing of the user, park opening and closing information is displayed. For example, the user presents a "contact hotel" button when the user has placed an order for a hotel and has not arrived at the store, and a "point take out" button when the user has placed an order for a hotel and has arrived at the store.
According to the information display method disclosed by the embodiment of the invention, the current scene of the user is acquired, the search text of the user is combined, the information which is currently concerned by the user is deeply understood, different search result pages are generated and displayed according to different concerned information of the user, the information which is currently concerned by the user can be directly displayed on different search result pages, the information which is currently concerned by the user is different when the scenes of the user are different, and the generated and displayed search result pages are different, so that the requirement of differentiation of the user is met, the decision cost of the search scene of the user is reduced, and the decision path is shortened.
Optionally, as an embodiment, when the behavior data implemented by the user in the target service scenario is: no order is placed; generating and displaying a search result page matched with the current scene of the user in the target service scene, wherein the search result page comprises the following steps:
step S210: searching a plurality of search results matched with the text to be searched, and generating a search result draft page containing the search results.
When the text to be searched is searched, a plurality of search results exist, and the plurality of search results are used as a search result draft page.
Step S220: generating a plurality of screening items related to the target business scenario.
Different target business scenarios have different screening options, such as: the hotel business scene has economic, comfortable, high-grade, luxurious and other screening items, or parent-child, electric competition, chess and card, leisure and other screening items; the travel business scene has the screening options of natural scenery, camping picnic, scenic spots and historical sites, exhibition of exhibition halls and the like.
Step S230: and adding the screening items into the search result draft page to obtain and display a search result page.
And when the user does not place a bill, adding the generated multiple screening items to a search result draft page to obtain and display a search result page. As shown in FIG. 5, a search results page is shown with the addition of filter terms (e.g., economy, comfort/tri-star, high-end/four-star, luxury/five-star) that may be highlighted at the waist of the search results page.
Optionally, as an embodiment, the method may further include the following steps:
step S310: and detecting the selection operation of the user on any one of the plurality of screening items.
The user selects any one of the plurality of sifting items in the search results page. And detecting the selected operation of the user.
Step S330: and determining user preference according to the screening items selected by the selection operation.
User preferences may be determined based on the selection of the filter in the user selection operation. For example: in the parent-child hotel, the electric competition hotel, the chess and card hotel, the leisure hotel and other screening items of the hotel service scene, if the user selects the electric competition hotel, the user can be determined to prefer the electric competition hotel compared with other hotels with several screening items; the natural scene of tourist business scene, camping picnic, scenic spot, exhibition of exhibition hall etc. screening item, the user has selected the scenic spot, then can confirm to compare several other hotels of screening item, the user prefers to go scenic spot of scenic spot class of scenic spot.
Step S330: rearranging the search results which are not displayed according to the user preference; and/or inserting and displaying the search result matched with the user preference in the search result page.
According to the user preference, the unseltered search results of the current search result page are kept, the search results which are not displayed in the current search result page are rearranged, and when the search results which are not displayed before the user slides the page and starts to be displayed, the search results are displayed in the sequence after the rearrangement
For example: and when the user slides the page to display the hotels which are not displayed before, the electric competition hotels are arranged in front of the hotels which are not displayed before. And when the user slides the page to display the scenic spots which are not displayed before, the scenic spots which are not displayed before are arranged in the front. And/or the presence of a gas in the gas,
and according to the user preference, inserting the search result matched with the user preference into the search result page and displaying the search result.
For example: and (3) if the user prefers the electric competition hotels, inserting the electric competition hotels into the current search result page in the current search result page, and rearranging and displaying the hotels in the current search result page and the newly inserted electric competition hotels according to respective weights according to a certain weight. And (3) the user prefers the scenic spots of the scenic spots and the historic sites, the scenic spots of the scenic spots and the scenic spots newly inserted into the current search result page are inserted into the current search result page in the current search result page, and the scenic spots in the current search result page and the scenic spots newly inserted into the current search result page are rearranged and displayed according to respective weights.
By adopting the technical scheme of the embodiment of the application, when the user does not order, the search result page comprises a plurality of screening items. On one hand, the screening items can guide the user to express, and particularly when the user does not determine own preference, the user can make the user to define own preference through the screening items, so that a decision can be made more quickly; on the other hand, through the selection operation of the user on the filter item, the server terminal providing the search page can determine the user preference, and therefore the search result matched with the user preference is displayed. Therefore, the search experience of the user can be personalized, and the user can be helped to make decisions.
Optionally, as an embodiment, the method may further include the following steps:
step S410: and detecting the selection operation of the user on any search result in the plurality of search results.
The search result page has a plurality of search results therein, and the user can select the search results and then can detect a selection operation of the user.
Step S420: and determining user preference according to the search result selected by the selection operation.
User preferences may be determined based on search results selected in a user selection operation.
For example: in the hotel business scene, the user selects the hotel A, and can analyze that the hotel A belongs to the electric competition hotel of the city center, and then can determine that the user preference may be the city center and/or the electric competition hotel. In the travel service scene, the user selects the Yuanming Garden, the Yuanming garden can be analyzed to belong to the scenic spots of the scenic spots and the historic sites, and the user preference can be determined to be possibly the scenic spots of the scenic spots and the historic sites.
Step S430: rearranging the search results which are not displayed according to the user preference; and/or inserting and displaying the search result matched with the user preference in the search result page.
This step may refer to step S330.
By adopting the technical scheme of the embodiment of the application, when the user does not place an order, the search result page comprises a plurality of search results, and the user preference can be determined through the selection operation of the user on the search results, so that the search results matched with the user preference are displayed. Therefore, the search experience of the user can be personalized, and the user can be helped to make decisions.
Optionally, as an embodiment, when the behavior data implemented by the user in the target service scenario is: the order has been placed; generating and displaying a search result page matched with the current scene of the user in the target service scene, wherein the search result page comprises the following steps:
step S510: searching a plurality of search results matched with the text to be searched, and generating a search result draft page containing the search results.
This step may refer to step S210.
Step S520: and taking the search result corresponding to the order placed by the user and/or the information of the order as a top setting search result, and adding the top setting search result to the search result draft page to obtain and display a search result page.
And when the user places an order, taking a search result corresponding to the order placed by the user and/or information of the order as a top-set search result in a target service scene, and adding the top set in a search result manuscript page. For example: the user has placed an order of the honor hotel and the honor hotel, and when the user searches the Beijing hotels in the hotel business search bar, a plurality of search results of the Beijing hotels appear, wherein the search result placed at the top is order information (such as time of entering and leaving the hotel, room type, room number and the like) of the honor hotel and/or the honor hotel. The order of the user is the entrance ticket of the Baojin museum, when the user searches for Beijing scenic spots in the travel service search column, search results of a plurality of Beijing scenic spots appear, wherein the search result at the top is related information (such as time corresponding to the entrance ticket, opening and closing time of the scenic spot and the like) of the Baojin museum and/or the order of the Baojin museum.
By adopting the technical scheme of the embodiment of the application, when the user carries out the search of the related content again after the user places an order, the order and/or the related information of the order are/is taken as a top-set search result, and the top-set search result is displayed on the search result page so as to remind the user of performing the contract and more quickly provide the related information for the user.
Optionally, as an embodiment, when the behavior data implemented by the user in the target service scenario is: no order is placed or an order is placed; the current scene of the user also comprises position data of the user; generating and displaying a search result page matched with the current scene of the user in the target service scene, wherein the method comprises the following steps as shown in fig. 6:
step S610: and comparing the position data of the user with the position data of the destination pointed by the text to be searched, and determining the distance between the user and the destination.
The distance of the user from the destination is determined, in particular, whether the user is at the destination is determined. Whether the user is at the destination includes whether the user is in the same city as the destination and whether the user is inside the destination.
Step S620: and determining the user requirement according to the distance between the user and the destination and the ordering condition of the user.
The distance between the user and the destination is different, and the ordering situation of the user is different, and the user has different requirements.
For example, at Chongqing, the destination pointed by the text to be searched is the Baogong court, and the user has issued a ticket for ordering the Baogong court, so the user's needs include train tickets/air tickets from Chongqing to Beijing and hotels from Beijing.
For another example, in beijing, the destination pointed by the text to be searched is the home palace museum, and the user has issued a ticket for ordering the home palace museum, so the user's requirement includes the navigation information from the location of the user to the home palace museum.
Step S630: a plurality of data sources that meet the user demand are determined.
Users often have multiple needs, and thus there are multiple data sources that meet the needs of the users. And determining a plurality of data sources meeting the user requirements according to the user requirements.
For example, if the user searches for a ticket of the courtyard house but has not placed an order yet, the data sources meeting the user's requirements are as shown in fig. 7A, and include a tips information data source and a question and answer information data source; when the user plays at the palace courtyard house, the data sources meeting the requirements of the user are shown in fig. 7B and comprise an order information data source, an evaluation question and answer data source, a voice explanation data source, a navigation data source and a taxi taking data source.
Step S640: searching information to be shown matched with the text to be searched from the plurality of data sources, wherein the information to be shown comprises at least one of the following information: question and answer information related to the destination, business information of the destination, order information that has been placed, navigation information to the destination.
The data sources comprise a sticker information data source, a question and answer information data source, an order information data source, a voice explanation data source, a navigation data source, a taxi taking data source and the like. After a plurality of data sources meeting the requirements of a user are determined, information to be displayed, which is matched with the text to be searched, is searched from the plurality of data sources. For example, if the data source meeting the user requirement is an order information data source, the information to be displayed is order information.
The information to be displayed comprises at least one of the following: question and answer information related to the destination, business information of the destination, order information that has been placed, navigation information to the destination. When the user scenes are different, the information to be displayed is also different.
Step S650: and generating and displaying a search result page containing the information to be displayed.
And generating and displaying a search result page matched with the current scene of the user in the target service scene, wherein the search result page comprises information to be displayed. The information to be displayed has different display modes.
By adopting the technical scheme of the embodiment of the application, the current scene of the user can be more accurately identified according to the distance between the user and the destination and by combining the ordering condition of the user, the user requirement is determined, and the information to be displayed which meets the user requirement is displayed. Therefore, a plurality of single services of the user are connected, so that the user is helped to reduce the decision cost and shorten the decision path.
Optionally, as an embodiment, when the behavior data implemented by the user in the target service scenario is: no order is placed or an order is placed; the current scene of the user also comprises position data of the user; generating and displaying a search result page matched with the current scene of the user in the target service scene, wherein the search result page comprises the following steps:
step S710: and searching the information to be shown of each of the plurality of dimensions from the plurality of dimensions related to the destination pointed by the text to be searched.
The multiple dimensions refer to multiple dimensions such as hotel dimensions, gourmet dimensions, entertainment dimensions, order information dimensions, destination information dimensions, and the like. And searching the information to be displayed of each of the multiple dimensions from the multiple dimensions.
Step S720: and determining the plurality of dimensions and the display sequence of the information to be displayed according to the distance between the user and the destination and the ordering condition of the user.
The distances between the user and the destination are different, the ordering situation of the user is different, and the information to be displayed in multiple dimensions and multiple dimensions has different display sequences. The dimension refers to dimensions of relevant scenic spots and food, and the information to be displayed in the dimension of the food is information of relevant restaurants.
For example, before the user does not reach the city where the ordered scenic spot is located, the sequence of the multiple dimensions and the information to be displayed of the multiple dimensions is as follows: relevant scenic spots, scenic spot internal routes, multi-scenic spot routes, hotels, gourmets, relevant merchants and traffic; when the user reaches the city where the ordered scenic spot is located and does not enter the scenic spot, the sequence of the multiple dimensions and the information to be displayed of the multiple dimensions is as follows: related scenic spots, scenic spot inner lines, multi-scenic spot lines, gourmet food, hotels and related merchants; when a user enters the scenic spot for playing, the sequence of the information to be displayed of the multiple dimensions and the multiple dimensions is as follows: lines in scenic spots, gourmets, hotels, related merchants, related scenic spots and lines of multiple scenic spots.
Step S730: and generating and displaying a search result page containing the plurality of dimensions and the information to be displayed of the plurality of dimensions according to the determined display sequence.
And displaying the multiple dimensions and the information to be displayed of the multiple dimensions on a search result page according to the determined display sequence.
For example, when the user enters a scenic spot for play, the sequence of the multiple dimensions and the information to be displayed of the multiple dimensions is as follows: lines in scenic spots, gourmets, hotels, related merchants, related scenic spots and lines of multiple scenic spots; the search results page displays: and displaying the scenery spot related information at the top, displaying or partially displaying the plurality of dimensions under the scenery spot related information according to the sequence, and displaying the information to be displayed related to the dimensions when clicking each dimension. As shown in fig. 8A, a dimension presentation order of the user before entering the attraction is shown, and as shown in fig. 8B, a dimension presentation order of the user while playing in the attraction is shown; clicking on the dimensions of the playing method in the scenic spot can generate specific information of the planned playing method.
By adopting the technical scheme of the embodiment of the application, the current scene of the user and the current scenes of different users can be more specifically identified according to the distance between the user and the destination and the ordering condition of the user, and the search result page can show different dimensions and information to be shown of the dimensions according to different sequences, so that the user requirements can be deeply understood, the information concerned by the user is shown in the front row on the search result page according to different requirements, and the search experience of the user can be improved.
Optionally, as an embodiment, the couple two in Chongqing at 5.1.day wants to play the Baogong Bomby of Beijing at 5.1.A user first searches the Baogong Bomby, and displays "entrance ticket needs to be reserved on the Internet in advance" at the related information of the Baogong Bomby, and at the same time, the traffic dimension, hotel dimension, and team tour dimension are displayed below the related information, and the train ticket button and the air ticket button of Chongqing to Beijing are displayed below the traffic dimension. The user makes an appointment and orders two tickets of the Imperial courtyard house of 5 months and 1 day, clicks an air ticket button below the traffic dimension, jumps to an air ticket page of Chongqing to Beijing determined on the air route, and orders a double air ticket of Chongqing to Beijing of 5 months and 1 day on the page. The user clicks a hotel button, the page moves to a hotel list near the palace museum, a button for checking more hotels is arranged below the list, after the user clicks the button, the user jumps to the list of hotels near the palace, and the user orders a hotel A through the list.
When the user searches for a hotel at Chongqing again, the search result page sets the hotel A which placed an order before, and simultaneously displays order information of 'reserved for 1 deluxe big bed room 1 at 5 months and 1 night', and a dining button and an entertainment button are displayed under the order information. When the user clicks the dining button, a map with hotel A as the center appears on the page, and restaurants around hotel A are highlighted on the map. When the user arrives at hotel a, the button under the order information in the search results page is the take out button.
Before the user plays in the palace museum, the related information of the palace museum displays whether the user is open today or not and the time of opening and closing the garden; when the user plays in the entrance palace museum, the voice explanation button is displayed at the related information position of the palace museum.
It can be understood that the user does not need to click the corresponding traffic button on the search page of the palace museum each time, return to the palace museum to click the hotel button after completing the traffic order, and then complete the hotel order. After the traffic order is finished by directly clicking the traffic button, the hotel button is displayed on the traffic page, and then the hotel order is finished directly by the hotel button.
By adopting the technical scheme of the embodiment of the invention, a plurality of single services such as scenic spot playing, ticket buying, hotel booking, air booking and the like can be connected, and a search result page of the palace museum is taken as a starting point, and the plurality of services such as ticket buying, hotel booking, air booking and the like can be completed on the page or jumping to the corresponding page. Compared with the prior art, the method and the device have the advantages that the user needs to enter the scenic spot service module to buy the entrance ticket, then enter the hotel service module to order the hotel and then enter the traffic service module to order the entrance ticket, the decision path of the user can be shortened, the decision cost of the user can be reduced, and therefore the use experience of the user can be optimized.
It should be noted that, in the present embodiment, a specific example is used to describe an information displaying method, and it should be understood by those skilled in the art that the information displaying method according to the present embodiment may also have other situations, for example, the content displayed on the search result page may be different from that in the present embodiment, and may have a different displaying manner and a different displaying position from that in the present embodiment, and click on a different position of the search page, and a skipped page may also be different from that in the present embodiment.
It should be noted that for simplicity of description, the method embodiments are shown as a series of combinations of acts, but those skilled in the art will recognize that the embodiments are not limited by the order of acts, as some steps may occur in other orders or concurrently in accordance with the embodiments. Further, those skilled in the art will appreciate that the embodiments described in the specification are presently preferred and that no particular act is required to implement the invention.
Fig. 9 is a block diagram of an information display apparatus according to an embodiment of the present invention, and as shown in fig. 9, the information display apparatus may include: the system comprises a service scene determining module, a user current scene determining module and a display module, wherein:
the system comprises a service scene determining module, a searching module and a searching module, wherein the service scene determining module is used for determining a corresponding target service scene from a multi-service scene chain according to a text to be searched input by a user, and the multi-service scene chain comprises a plurality of service scenes which are sequentially connected;
a user current scene determining module, configured to obtain a user current scene of a user in the target service scene, where the user current scene at least includes behavior data implemented by the user;
and the display module is used for generating and displaying a search result page matched with the current scene of the user in the target service scene.
Optionally, as an embodiment, the information display apparatus may further include:
the first searching module is used for searching a plurality of searching results matched with the text to be searched and generating a searching result draft page containing the searching results;
a screening item generation module for generating a plurality of screening items related to the target service scene;
and the screening item adding module is used for adding the screening items into the search result draft page to obtain and display the search result page.
Optionally, as an embodiment, the information display apparatus may further include:
the first detection module is used for detecting the selection operation of a user on any one of the plurality of screening items;
the first preference module is used for determining user preference according to the screening item selected by the selection operation;
the first preference display module is used for rearranging the search results which are not displayed according to the user preference; and/or inserting and displaying the search result matched with the user preference in the search result page.
Optionally, as an embodiment, the information display apparatus may further include:
the second detection module is used for detecting the selection operation of the user on any search result in the plurality of search results;
the second preference module is used for determining user preference according to the search result selected by the selection operation;
the second preference display module is used for rearranging the search results which are not displayed according to the user preference; and/or inserting and displaying the search result matched with the user preference in the search result page.
Optionally, as an embodiment, the information display apparatus may further include:
the second searching module is used for searching a plurality of searching results matched with the text to be searched and generating a searching result draft page containing the searching results;
and the top setting module is used for taking the search result corresponding to the order placed by the user and/or the information of the order as a top setting search result, and adding the top setting search result to the search result draft page to obtain and display a search result page.
Optionally, as an embodiment, the information display apparatus may further include:
the distance determining module is used for comparing the position data of the user with the position data of the destination pointed by the text to be searched and determining the distance between the user and the destination;
the demand determining module is used for determining the demand of the user according to the distance between the user and the destination and the ordering condition of the user;
the data source determining module is used for determining a plurality of data sources meeting the user requirements;
the information to be displayed module is used for searching the information to be displayed matched with the text to be searched from the plurality of data sources, and the information to be displayed comprises at least one of the following: question and answer information related to the destination, business information of the destination, order information which has been placed, and navigation information to the destination;
and the information display module is used for generating and displaying a search result page containing the information to be displayed.
Optionally, as an embodiment, the information display apparatus may further include:
the dimension module is used for searching the information to be displayed of each dimension from the dimensions related to the destination pointed by the text to be searched;
the order module is used for determining the multiple dimensions and the display order of the information to be displayed according to the distance between the user and the destination and the ordering condition of the user;
and the order display module is used for generating and displaying a search result page containing the multiple dimensions and the information to be displayed of the multiple dimensions according to the determined display order.
The information display device disclosed by the embodiment of the application can generate and display different search result pages for the user in consideration of different requirements of the user in the current scene under different service scenes. The method and the device have the advantages that the scene where the user is located is obtained, the information which is currently concerned by the user is deeply understood according to the scene where the user is located, different search result pages are generated and displayed according to different concerned information of the user, the information which is currently concerned by the user can be directly displayed on the different search result pages, a plurality of single services of the user can be connected, the decision cost of the user for searching the scene is reduced, the decision path is shortened, the information which is currently concerned by the user is different when the scene where the user is located is different, the generated and displayed search result pages are different, and the requirement of differentiation of the user can be met.
The present application also discloses a computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the steps of the information presentation method according to the above-mentioned embodiments of the present application.
The application also discloses an electronic device, which comprises a memory, a processor and a computer program which is stored on the memory and can run on the processor, wherein the processor executes the computer program to realize the information display method disclosed by the embodiment of the application.
The embodiments in the present specification are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other. For the device embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, refer to the partial description of the method embodiment.
The information display method, the information display device, the storage medium and the electronic device provided by the present application are introduced in detail, and a specific example is applied in the present application to explain the principle and the implementation of the present application, and the description of the above embodiment is only used to help understand the method and the core idea of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present application.
Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment may be implemented by software plus a necessary general hardware platform, and may also be implemented by hardware. Based on such understanding, the above technical solutions substantially or contributing to the related art may be embodied in the form of a software product, which may be stored in a computer-readable storage medium, such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments.

Claims (10)

1. An information presentation method, the method comprising:
determining a corresponding target service scene from a multi-service scene chain according to a text to be searched input by a user, wherein the multi-service scene chain comprises a plurality of service scenes which are sequentially connected;
acquiring a user current scene of a user in the target service scene, wherein the user current scene at least comprises behavior data implemented by the user;
and generating and displaying a search result page matched with the current scene of the user in the target service scene.
2. The method of claim 1, wherein the behavior data implemented by the user in the target service scenario is: no order is placed; generating and displaying a search result page matched with the current scene of the user in the target service scene, wherein the search result page comprises the following steps:
searching a plurality of search results matched with the text to be searched, and generating a search result draft page containing the search results;
generating a plurality of screening items related to the target business scenario;
and adding the screening items into the search result draft page to obtain and display a search result page.
3. The method of claim 2, further comprising:
detecting the selection operation of a user on any one of the plurality of screening items;
determining user preference according to the screening items selected by the selection operation;
rearranging the search results which are not displayed according to the user preference; and/or inserting and displaying the search result matched with the user preference in the search result page.
4. The method of claim 2, further comprising:
detecting the selection operation of a user on any search result in the plurality of search results;
determining user preference according to the search result selected by the selection operation;
rearranging the search results which are not displayed according to the user preference; and/or inserting and displaying the search result matched with the user preference in the search result page.
5. The method of claim 1, wherein the behavior data implemented by the user in the target service scenario is: the order has been placed; generating and displaying a search result page matched with the current scene of the user in the target service scene, wherein the search result page comprises the following steps:
searching a plurality of search results matched with the text to be searched, and generating a search result draft page containing the search results;
and taking the search result corresponding to the order placed by the user and/or the information of the order as a top setting search result, and adding the top setting search result to the search result draft page to obtain and display a search result page.
6. The method of claim 1, wherein the behavior data implemented by the user in the target service scenario is: no order is placed or an order is placed; the current scene of the user also comprises position data of the user; generating and displaying a search result page matched with the current scene of the user in the target service scene, wherein the search result page comprises the following steps:
comparing the position data of the user with the position data of the destination pointed by the text to be searched, and determining the distance between the user and the destination;
determining user requirements according to the distance between the user and the destination and the ordering condition of the user;
determining a plurality of data sources meeting the user requirements;
searching information to be shown matched with the text to be searched from the plurality of data sources, wherein the information to be shown comprises at least one of the following information: question and answer information related to the destination, business information of the destination, order information which has been placed, and navigation information to the destination;
and generating and displaying a search result page containing the information to be displayed.
7. The method according to claim 1 or 6, wherein the behavior data implemented by the user in the target service scenario is: no order is placed or an order is placed; the current scene of the user also comprises position data of the user; generating and displaying a search result page matched with the current scene of the user in the target service scene, wherein the search result page comprises the following steps:
searching for information to be displayed of each of a plurality of dimensions from the plurality of dimensions related to the destination pointed by the text to be searched;
determining the plurality of dimensions and the display sequence of the respective information to be displayed according to the distance between the user and the destination and the ordering condition of the user;
and generating and displaying a search result page containing the dimensions and the information to be displayed of the dimensions according to the determined display sequence.
8. An information presentation device, comprising:
the system comprises a service scene determining module, a searching module and a searching module, wherein the service scene determining module is used for determining a corresponding target service scene from a multi-service scene chain according to a text to be searched input by a user, and the multi-service scene chain comprises a plurality of service scenes which are sequentially connected;
a user current scene determining module, configured to obtain a user current scene of a user in the target service scene, where the user current scene at least includes behavior data implemented by the user;
and the display module is used for generating and displaying a search result page matched with the current scene of the user in the target service scene.
9. A computer-readable storage medium, on which a computer program is stored, which program, when being executed by a processor, carries out the steps of the information presentation method as claimed in any one of claims 1 to 7.
10. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor implements the information presentation method of any one of claims 1 to 7 when executing the computer program.
CN202110560759.5A 2021-05-21 2021-05-21 Information display method and device, storage medium and electronic equipment Pending CN115391686A (en)

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