CN118264825A

CN118264825A - Live interaction method, live interaction device, computer equipment and computer readable storage medium

Info

Publication number: CN118264825A
Application number: CN202410329242.9A
Authority: CN
Inventors: 袁天
Original assignee: Shuhang Technology Beijing Co ltd
Current assignee: Shuhang Technology Beijing Co ltd
Priority date: 2024-03-21
Filing date: 2024-03-21
Publication date: 2024-06-28

Abstract

The application discloses a live interaction method, a live interaction device, computer equipment and a computer readable storage medium, which comprise the following steps: displaying a live broadcasting room interface of a target live broadcasting room of a target host; responding to a reward event aiming at a target audience in a target living broadcast room, displaying a target commodity card, wherein the target commodity card comprises commodity information of a target commodity, preferential purchasing information of the target commodity and task information, and the task information is used for prompting the target audience to acquire the target commodity after completing a target task corresponding to the task information; completing the target task in the target live broadcasting room in response to an execution operation aiming at the task information; and receiving the reward prompt message triggered after the target task is completed, and displaying the reward prompt message on the live broadcasting room interface. The embodiment of the application increases the playability of the user for giving the virtual gift in the live broadcast room, improves the live broadcast interaction experience of the user, and improves the user viscosity of the user to the live broadcast platform.

Description

Live interaction method, live interaction device, computer equipment and computer readable storage medium

Technical Field

The present application relates to the field of computer technologies, and in particular, to a live broadcast interaction method, a live broadcast interaction device, a live broadcast interaction computer device, and a live broadcast interaction computer readable storage medium.

Background

At present, live broadcasting is increasingly popular in work, life and entertainment of people, a host can log in a client to play and host live programs anytime and anywhere, and a user can also open a live broadcasting platform to watch different video live broadcasting anytime. In the prior art, after a user enters a live broadcasting room, the user can give a virtual gift to a target anchor in the anchor broadcasting room by clicking a gift giving control displayed on a live broadcasting interface of the live broadcasting room, and meanwhile, the gift special effect of the virtual gift can be displayed on the live broadcasting interface so as to prompt all users in the live broadcasting room that the user gives the virtual gift to the anchor broadcasting room.

However, on each existing live broadcast platform, when a user gives a virtual gift to a host in a live broadcast room, after the virtual gift is selected through a gift selection panel, the selected virtual gift is given to the host, at this time, only the gift special effect of the virtual gift is displayed on the live broadcast room interface, so that the feedback form of the gift giving result received by the user is single after the user gives the virtual gift in the prior art, and the feedback mode of the single virtual gift often leads the user to feel boring and tedious, so that the interaction requirement between the host and the audience cannot be met, and the interaction experience of the user in the live broadcast room is not high.

Disclosure of Invention

The embodiment of the application provides a live broadcast interaction method, a live broadcast interaction device, computer equipment and a computer readable storage medium, wherein task information of a target task which is sent by a host broadcast and needs to be completed by a user and target commodities which can be obtained by the user after the completion of the task are displayed through target commodity cards so as to prompt the user to complete the target task according to the task information, and the user can enable the user to have preferential purchasing qualification corresponding to the target commodities after the completion of the target task, so that feedback modes of virtual gift gifts are enriched, the interestingness of live broadcast interaction of the user in a live broadcast room is improved, the playability of the user in the live broadcast room is improved, the interaction requirement between the host broadcast and audiences is met, the live broadcast interaction experience sense of the user is improved, and the user viscosity of the user to a live broadcast platform is improved.

The embodiment of the application provides a live interaction method which is applied to a client of a spectator, and comprises the following steps:

displaying a live broadcasting room interface of a target live broadcasting room of a target host;

Responding to a reward event aiming at a target audience in a target living broadcast room, displaying a target commodity card, wherein the target commodity card comprises commodity information of a target commodity, preferential purchasing information of the target commodity and task information, and the task information is used for prompting the target audience to acquire the target commodity after finishing a target task corresponding to the task information;

Completing the target task in the target live broadcasting room in response to an execution operation aiming at the task information;

And receiving a reward prompt message triggered after the target task is completed, and displaying the reward prompt message on the live broadcasting room interface, wherein the reward prompt message is used for indicating that a user account of the target audience has preferential purchasing qualification of the target commodity, and the preferential purchasing qualification is that the target audience can purchase the target commodity at a price lower than the original price of the target commodity.

The embodiment of the application provides a live interaction method which is applied to a host client, and comprises the following steps:

Responding to a task page display instruction triggered by the live broadcasting room interface, displaying a task display page on the live broadcasting room interface, wherein the task display page comprises a plurality of task information blocks, and each task information block displays corresponding task indication information and commodity information of rewarding commodities;

And triggering a reward event aiming at a target audience in a target living room in response to a selection operation aiming at a target commodity corresponding to a target task information block in a task information block, so as to send a target commodity card of the target commodity corresponding to the target task information block to the audience client, and displaying the target commodity card on a living room interface provided by the audience client.

Correspondingly, the embodiment of the application also provides a live interaction device which is applied to the audience client, and the live interaction device comprises:

The first display unit is used for displaying a live broadcasting room interface of the target live broadcasting room of the target host;

The first response unit is used for responding to a reward event aiming at a target audience in a target living broadcast room and displaying a target commodity card, wherein the target commodity card comprises commodity information of a target commodity, preferential purchasing information of the target commodity and task information, and the task information is used for prompting the target audience to acquire the target commodity after finishing a target task corresponding to the task information;

the second response unit is used for responding to the execution operation aiming at the task information and completing the target task in the target live broadcasting room;

the receiving unit is used for receiving the reward prompt message triggered after the target task is completed, and displaying the reward prompt message on the live broadcasting room interface, wherein the reward prompt message is used for indicating that the user account of the target audience has preferential purchasing qualification of the target commodity, and the preferential purchasing qualification is that the target audience can purchase the target commodity at a price lower than the original price of the target commodity.

Correspondingly, the embodiment of the application also provides a live interaction device which is applied to the anchor client, and the live interaction device comprises:

the second display unit is used for displaying a live broadcasting room interface of the target live broadcasting room of the target host;

The third response unit is used for responding to a task page display instruction triggered by the live broadcasting room interface and displaying a task display page on the live broadcasting room interface, wherein the task display page comprises a plurality of task information blocks, and each task information block displays corresponding task indication information and commodity information of rewarding commodities;

And the fourth response unit is used for responding to the selection operation of the target commodity corresponding to the target task information block in the task information block, triggering the rewarding event aiming at the target audience in the target living broadcast room so as to send the target commodity card of the target commodity corresponding to the target task information block to the audience client side, and displaying the target commodity card on the living broadcast room interface provided by the audience client side.

Accordingly, embodiments of the present application also provide a computer device comprising a processor and a memory, wherein the memory stores a computer program which, when executed by the processor, causes the processor to perform the steps of the information input method provided in various alternative implementations of the above aspect.

Accordingly, embodiments of the present application also provide a computer-readable storage medium comprising a computer program for causing a computer device to carry out the steps of the information input method provided in the various alternative implementations of the above aspect when the computer program is run on the computer device.

Accordingly, embodiments of the present application also provide a computer program product comprising a computer program stored on a computer readable storage medium; when a processor of a computer device reads the computer program from the computer-readable storage medium, the processor executes the computer program so that the computer device performs the steps of the information input method provided in the various alternative implementations of the above aspect.

The embodiment of the application provides a live interaction method, a live interaction device, a computer device and a computer readable storage medium, which are used for displaying a live broadcasting room interface of a target live broadcasting room of a target host; then, in response to a reward event aiming at a target audience in a target living broadcast room, displaying a target commodity card, wherein the target commodity card comprises commodity information of a target commodity, preferential purchasing information of the target commodity and task information, and the task information is used for prompting the target audience to acquire the target commodity after finishing a target task corresponding to the task information; then, completing the target task at the target live room in response to an execution operation for the task information; and finally, receiving a reward prompt message triggered after the target task is completed, and displaying the reward prompt message on the live broadcasting room interface, wherein the reward prompt message is used for indicating that the user account of the target audience has preferential purchasing qualification of the target commodity, and the preferential purchasing qualification is that the target audience can purchase the target commodity at a price lower than the original price of the target commodity. In the embodiment of the application, the task information of the target task which is sent by the anchor and needs to be completed by the user and the target commodity which can be obtained by the user after the task is completed are displayed through the target commodity card so as to prompt the user to complete the target task according to the task information, and the user can have preferential purchasing qualification corresponding to the target commodity after the target task is completed, so that the feedback mode of the virtual gift presentation is enriched, the interestingness of the live broadcast interaction of the user in the live broadcast room is improved, the playability of the virtual gift presentation of the user in the live broadcast room is improved, the interaction requirement between the anchor and audience is met, the live broadcast interaction experience sense of the user is improved, and the user viscosity of the user to the live broadcast platform is improved.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are needed in the description of the embodiments will be briefly described below, it being obvious that the drawings in the following description are only some embodiments of the present application, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.

Fig. 1 is a schematic view of a live interaction system according to an embodiment of the present application.

Fig. 2 is a schematic flow chart of a live interaction method according to an embodiment of the present application.

Fig. 3 is a schematic view of a scenario of a live interaction method according to an embodiment of the present application.

Fig. 4 is another schematic view of a live interaction method according to an embodiment of the present application.

Fig. 5 is another schematic view of a live interaction method according to an embodiment of the present application.

Fig. 6 is another schematic view of a live interaction method according to an embodiment of the present application.

Fig. 7 is another schematic view of a live interaction method according to an embodiment of the present application.

Fig. 8 is another schematic view of a live interaction method according to an embodiment of the present application.

Fig. 9 is another schematic view of a live interaction method according to an embodiment of the present application.

Fig. 10 is another schematic view of a live interaction method according to an embodiment of the present application.

Fig. 11 is another schematic view of a live interaction method according to an embodiment of the present application.

Fig. 12 is another flow chart of a live interaction method according to an embodiment of the present application.

Fig. 13 is another schematic view of a live interaction method according to an embodiment of the present application.

Fig. 14 is a schematic structural diagram of a live interaction device according to an embodiment of the present application.

Fig. 15 is another schematic structural diagram of a live interaction device according to an embodiment of the present application.

Fig. 16 is a schematic structural diagram of a computer device according to an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the drawings in the embodiments of the present disclosure. It will be apparent that the described embodiments are merely some, but not all embodiments of the present disclosure. Based on the embodiments in this disclosure, all other embodiments that a person of ordinary skill in the art would obtain without making any inventive effort are within the scope of the disclosure.

The embodiment of the disclosure provides a live interaction method, a live interaction device, computer equipment and a computer readable storage medium. Specifically, the live interaction method of the embodiment of the disclosure may be performed by a computer device, where the computer device may be a terminal or a server. The terminal may be a terminal device such as a smart phone, a tablet computer, a notebook computer, a touch screen, a game console, a Personal computer (PC, personal Computer), a Personal digital assistant (Personal DIGITAL ASSISTANT, PDA), and the like, and the terminal may further include a client, where the client may be an application client, a browser client carrying an application program, or an instant messaging client. The server may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDNs, basic cloud computing services such as big data and artificial intelligent platforms.

For example, when the live interaction method is run on the terminal, the terminal device stores an application program and is used for presenting an operation interface or an application page provided by the application program. The terminal device is used for interacting with a user through a graphical user interface and a live broadcasting room interface, for example, the terminal device downloads and installs an application program and operates the application program. The way in which the terminal device presents the graphical user interface, the live room selection page or the live room page to the user may comprise a variety of ways, for example, the graphical user interface may be rendered for display on a display screen of the terminal device or presented by holographic projection. For example, the terminal device may include a touch display screen for presenting a graphical user interface and receiving operational instructions generated by a user acting on the graphical user interface, and a processor for running the application, generating the graphical user interface, responding to the operational instructions, and controlling the display of the graphical user interface on the touch display screen.

Referring to fig. 1, fig. 1 is a schematic view of a scenario of a live interaction system according to an embodiment of the disclosure. The system may include at least one terminal, at least one server, at least one database, and a network. The terminal held by the user can be connected to the servers of different applications through a network. A terminal is any device having computing hardware capable of supporting and executing a software product corresponding to a game. In addition, when the system includes a plurality of terminals, a plurality of servers, and a plurality of networks, different terminals may be connected to each other through different networks, through different servers. The network may be a wireless network or a wired network, such as a Wireless Local Area Network (WLAN), a Local Area Network (LAN), a cellular network, a 2G network, a 3G network, a 4G network, a 5G network, etc. In addition, the different terminals may be connected to other terminals or to a server or the like using their own bluetooth network or hotspot network. For example, multiple users may be online through different terminals so as to be connected through an appropriate network and synchronized with each other to support multiple users watching the same live broadcast. In addition, the system may include a plurality of databases coupled to different servers and information related to the live environment may be continuously stored in the databases as different users view live on-line.

The embodiment of the disclosure provides a live interaction method, which can be executed by a terminal or a server. The embodiments of the present disclosure are described with a live interaction method executed by a terminal as an example. The terminal may include a touch display screen and a processor (of course, the terminal may also use peripheral devices such as a mouse and a keyboard as input devices, which are only illustrated here by using the touch display screen as an example), where the touch display screen is used to present a graphical user interface (or a live broadcast room interface) and receive an operation instruction generated by a user acting on the graphical user interface. When a user operates the graphical user interface through the touch display screen, the graphical user interface can control the local content of the terminal by responding to the received operation instruction, and can also control the content of the opposite-end server by responding to the received operation instruction. For example, the user-generated operating instructions for the graphical user interface include instructions for launching the application, and the processor is configured to launch the application after receiving the user-provided instructions for launching the application. Further, the processor is configured to render and draw a graphical user interface associated with the application on the touch-sensitive display screen. A touch display screen is a multi-touch-sensitive screen capable of sensing touch or slide operations performed simultaneously by a plurality of points on the screen. The user performs a touch operation on the graphical user interface using a finger, and when the graphical user interface detects the touch operation, the graphical user interface controls the graphical user interface to perform an action corresponding to the touch operation.

It should be noted that, the schematic view of the scenario of the live interaction system shown in fig. 1 is only an example, and the live interaction system and scenario described in the embodiments of the present disclosure are for more clearly describing the technical solutions of the embodiments of the present disclosure, and do not constitute a limitation on the technical solutions provided by the embodiments of the present disclosure, and as a person of ordinary skill in the art can know that, with the appearance of a new service scenario, the technical solutions provided by the embodiments of the present disclosure are equally applicable to similar technical problems.

Based on the above problems, embodiments of the present disclosure provide a live broadcast interaction method, apparatus, computer device, and computer readable storage medium, which can improve the experience of live broadcast interaction of a user, and improve the user viscosity of the user to a live broadcast platform. The following will describe in detail. The following description of the embodiments is not intended to limit the preferred embodiments.

Referring to fig. 2, fig. 2 is a schematic flow chart of a live interaction method provided in an embodiment of the present disclosure, which is applied to a viewer client, and the specific flow of the live interaction method may be as follows:

101, displaying a live room interface of a target live room of a target host.

The embodiments of the present disclosure provide a live broadcast interaction method, which is described by taking a computer device as an example, for example, referring to fig. 3, a live broadcast room interface may be provided by the computer device, and a live broadcast room picture corresponding to a target live broadcast room of a target main broadcast may be displayed on the live broadcast room interface, where the live broadcast room picture may be live broadcast content of the target live broadcast room, for example, display a target main broadcast or a live broadcast room scene, etc. Further, the live broadcasting room interface comprises the anchor information of the target anchor, a comment display area and a plurality of functional controls, wherein the anchor information comprises anchor identifications, the anchor identifications can comprise anchor names and anchor head images of the target anchor, the functional controls can comprise shopping list display controls, interaction controls and setting controls, the shopping list display controls are used for displaying shopping lists of shopping bags associated with the target live broadcasting room, the interaction controls are used for performing interaction operation with the target anchor of the target live broadcasting room, and the setting controls are used for performing function setting for the target live broadcasting room.

102, Displaying a target commodity card in response to a reward event aiming at a target audience in a target living broadcast room, wherein the target commodity card comprises commodity information of a target commodity, preferential purchasing information of the target commodity and task information, and the task information is used for prompting the target audience to acquire the target commodity after completing a target task corresponding to the task information.

In the embodiment of the application, when a reward event triggered by a host client is received, computer equipment responds to the reward event aiming at a target audience in a target living broadcast room, and a target commodity card is displayed, wherein the target commodity card comprises commodity information of a target commodity, preferential purchase information of the target commodity and task information, and the task information is used for prompting the target audience to acquire the target commodity after completing a target task corresponding to the task information.

In a specific embodiment, the task information includes a designated virtual gift, and the step of "the target task is completed in the target live room in response to the execution operation for the task information", the method may include:

and in response to a gifting operation for the specified virtual gift, gifting the specified virtual gift to the target anchor to complete the target task at the target living room.

For example, referring to fig. 4, the task information includes a designated virtual gift, and the target task corresponding to the task information is to give the designated virtual gift to the target anchor, where the target commodity card displays the commodity identifier of the target commodity, the commodity name "aromatherapy", and the preferential purchase information "market price" of the target commodity: the 130 "(130 yuan is needed for representing the original price, the target commodity can be obtained freely after the task is completed), quantity prompt information, gift identification of the designated virtual gift and a corresponding gift control, wherein the gift control is configured to trigger the designated virtual gift to be presented to the target anchor. The quantity prompt information can be displayed in the form of a progress bar, the progress bar represents the exchangeable total quantity of the exchangeable target commodity, and the progress on the progress bar represents the exchangeable quantity of the target commodity, namely the quantity which is exchanged by the audience. Specifically, the target commodity card further comprises a gift display area, wherein the gift display area displays a plurality of gift identifications, the plurality of gift identifications comprise a first gift identification, a second gift identification and a third gift identification, and each gift identification is used for representing that one audience has exchanged one target commodity.

Further, if the target audience triggers the operation of giving the virtual gift, preferentially checking whether the user account of the target audience has enough virtual currency, wherein the virtual currency is used for purchasing the designated virtual gift, the designated virtual gift needs a designated amount of virtual currency for purchasing, and if the virtual currency is insufficient in amount to purchase the designated virtual gift, a prompt message of 'balance is insufficient to purchase the designated virtual gift' is displayed, and the target audience can click a purchase control to enter a recharging flow of the virtual currency; if the virtual currency is sufficient to purchase the specified virtual gift, the specified virtual gift is presented to the target anchor.

Further, the target commodity card comprises a gift display area, wherein the gift display area displays a plurality of gift identifications, and the gift identifications are used for indicating virtual gift received by the target anchor; the step of responding to the gifting operation for the specified virtual gift, the method may include:

in response to a gifting operation for the specified virtual gift, adding a new gift identification in the gift display area, the new gift identification being used to indicate that the target anchor has received the specified virtual gift that the target audience gifted.

In the embodiment of the application, a user can trigger a giving operation of a designated virtual gift to a target anchor by triggering a giving control "give", and the computer equipment responds to the giving operation of the designated virtual gift, and adds a new gift identification in the gift display area, wherein the new gift identification is used for indicating that the target anchor has received the designated virtual gift given by the target audience, and at the moment, historical gift identifications and new gift identifications are displayed in the gift display area on a target commodity card displayed again on a live broadcasting interface of the target audience and on a target commodity card displayed on a live broadcasting interface of other audiences.

Further, the method further comprises:

when the number of the plurality of gift identifications displayed in the gift display area reaches the designated number, displaying an animation special effect corresponding to the designated virtual gift on the live broadcasting room interface, and canceling the display of the plurality of gift identifications currently displayed in the gift display area.

For example, referring to fig. 5, at this time, 9 gift identifications are displayed in the gift display area, the designated number is 10, the user performs a trigger operation on the gifting control through the direct broadcasting room interface, the computer device responds to the gifting operation for the designated virtual gift, and adds new gift identifications in the gift display area, at this time, the number of the gift identifications displayed in the gift display area reaches the designated number of 10, so that the animation special effects corresponding to the designated virtual gift are displayed in the direct broadcasting room interface, and the display of the multiple gift identifications currently displayed in the gift display area is emptied. If the exchangeable number of the target commodity is 20, the virtual gift is restarted to be accumulated after the appointed virtual gift presented by the audience is received, so that the gift identification is displayed in the gift display area of the target commodity card.

In an embodiment, the step of "the target task is completed in the target live room in response to the execution operation for the task information", the method may include:

and responding to the execution operation aiming at the task information, completing the target task in the target living broadcast room, and triggering a server to extract a user account of the virtual resource, which is issued to the target audience, so that the user account of the target audience has preferential purchasing qualification of the target commodity.

Specifically, the computer device responds to the execution operation aiming at the task information to complete the target task in the target living broadcast room, and triggers the server to extract the virtual resource and issue the virtual resource to the user account of the target audience, so that the user account of the target audience has preferential purchasing qualification of the target commodity, the virtual resource can be a commodity coupon, for example, a coupon with the same purchasing amount as the required purchasing amount of the target commodity can be issued for the user account of the target audience, and the effect of 0-element purchasing of the target commodity by the target audience is realized.

In order to allow the user to quickly redeem the plurality of free-purchase qualifications, a quantity adjustment control may be provided to allow the user to quickly gift a plurality of designated virtual gifts that have been redeemed for the plurality of free-purchase qualifications. Specifically, the target commodity card further displays a gift presentation control and a quantity adjustment control, wherein the gift presentation control is configured to present a specified virtual gift of a target quantity to the target host after triggering, and the quantity adjustment control is used for determining the target quantity of the specified virtual gift.

For example, referring to fig. 6, the target commodity card displays a presentation control and a quantity adjustment control, where the presentation control displays a presentation quantity prompt message "presentation×1", and represents that when the presentation control is triggered, a designated virtual gift is presented to the target host, the quantity adjustment control includes a quantity increase control "+" and a quantity decrease control "-", the quantity increase control is used for increasing the quantity of the presented designated virtual gift, and the quantity decrease control is used for decreasing the quantity of the presented designated virtual gift. The user can execute the triggering operation on the number increasing control, the computer equipment responds to the triggering operation on the number increasing control, the number of gifts of the designated virtual gift is currently 1 to2 based on the triggering operation, and the display of the gifting number prompt information is updated to display updated gifting number prompt information of 'gifting multiplied by 2', and the display represents that the gifting control is triggered at the moment to give two designated virtual gifts to the target anchor.

In an example, the method further comprises:

and responding to the giving operation of the specified virtual gift of the target number, giving the specified virtual gift of the target number to the target anchor so as to complete the target task in the target living broadcast room, and triggering a server to extract the virtual resource of the target number and issue the virtual resource to the user account of the target audience.

Specifically, the computer device responds to the giving operation of the specified virtual gift for the target number, and at the moment, the target number is 2, then the 2 specified virtual gift is given to the target anchor, so that the target task is completed in the target living broadcast room, and the server is triggered to extract the user account of the target audience, which is issued by two virtual resources (such as two commodity coupons), so that the target audience can acquire two target commodities.

In an embodiment, the target commodity card further comprises quantity prompt information, wherein the quantity prompt information is used for prompting the exchangeable total quantity and the exchangeable quantity of the target commodity.

In order to enable a user to quickly know the commodity details of the exchangeable commodity through the target commodity card, commodity detail information can be displayed by triggering a commodity identification display commodity detail page in the target commodity card, wherein the commodity information comprises the commodity identification, and the method further comprises the following steps:

and responding to the triggering operation aiming at the commodity identification, and displaying a commodity detail page on the direct broadcasting room interface, wherein the commodity detail page comprises commodity detail information of the target commodity.

For example, referring to fig. 7, a user may perform a triggering operation on an item identifier displayed on a target item card, and the computer device may display an item detail page on the live room interface in response to the triggering operation on the item identifier, where the item detail page includes item detail information of the target item.

In order to enable a user to quickly view a plurality of exchangeable commodities, the currently displayed commodity card can be switched left and right or up and down through sliding operation so that the user can quickly select from the plurality of exchangeable commodities, and the method further comprises the following steps:

And switching the target commodity card to a new commodity card for display in response to a sliding operation of the target commodity card, wherein the new commodity card comprises commodity information of a new commodity, preferential purchasing information of the new commodity and task information.

For example, referring to fig. 8, the user may perform a left-sliding operation (sliding in the direction indicated by the dotted arrow) on the target commodity card, and the computer apparatus switches the target commodity card to a new commodity card for display in response to the left-sliding operation with respect to the target commodity card, wherein the new commodity card includes commodity information of a new commodity, preferential purchase information of the new commodity, and task information.

103, Completing the target task in the target live broadcasting room in response to the execution operation aiming at the task information.

The task information can comprise a designated virtual gift, and a target task corresponding to the task information is to give the designated virtual gift to a target anchor; or the task information comprises interaction prompt information, wherein the interaction prompt information is used for indicating interaction operations required by the target audience to complete the target task to be executed in the target living broadcast room, such as 'the target audience watches XX time length in the living broadcast room' or 'purchases in the living broadcast room'. Specifically, the user may give a designated virtual gift to the target host, or after the viewing time period of the live broadcast room exceeds the XX time period, the computer device may complete the target task in the target live broadcast room in response to an execution operation for the task information.

104, Receiving a reward prompt message triggered after the target task is completed, and displaying the reward prompt message on the live broadcasting room interface, wherein the reward prompt message is used for indicating that a user account of the target audience has preferential purchasing qualification of the target commodity, and the preferential purchasing qualification is that the target audience can purchase the target commodity at a price lower than the original price of the target commodity.

For example, referring to fig. 9, the computer device receives a reward prompt message triggered after the target task is completed, and displays an information display card on the live broadcast room interface, where the information display card is used to display the reward prompt message, and the reward prompt message includes an account identifier of a target audience, a "congratulation for obtaining free purchase of fragrance" of the reward prompt message, a commodity identifier of a target commodity, and a "go to purchase" purchase trigger control, where the purchase trigger control is used to trigger a commodity payment detail page.

In an embodiment, the method further comprises:

responding to triggering operation aiming at the rewarding prompt information, and displaying an commodity payment detail page on the live broadcasting room interface;

And responding to commodity purchasing instructions triggered by the commodity payment detail page, and performing purchasing operation on the target commodity based on the preferential purchasing qualification so that the target audience purchases the target commodity at a price lower than the original price of the target commodity.

For example, referring to fig. 10, a user may perform a trigger operation on a purchase trigger control "go to purchase" to trigger an item purchase instruction, and a computer device performs a purchase operation on the target item based on the preferential purchase qualification in response to the item purchase instruction to cause the target viewer to purchase the target item at a price lower than the original price of the target item.

In light of the foregoing description, the following will further illustrate the live interaction method of the present application, and specific embodiments of the live interaction method are described below.

In order to allow a user to intuitively view redeemable articles offered to the user by a targeting anchor, a plurality of redeemable articles may be presented to the user through a reward presentation page, the live room interface including a reward viewing control, the method further comprising:

And responding to the triggering operation of the reward checking control, displaying a reward display page, wherein the reward display page comprises a plurality of commodity information blocks of commodities to be exchanged, and each commodity information block of the commodities to be exchanged comprises commodity information of the corresponding commodity to be exchanged, preferential purchasing information of the commodity to be exchanged and task information.

For example, referring to fig. 11, in response to the triggering operation of the reward viewing control, the computer device displays a reward display page, where the reward display page includes a plurality of commodity information blocks of commodities to be exchanged, and specifically includes a commodity information block of a first commodity to be exchanged, a commodity information block of a second commodity to be exchanged, and a commodity information block of a third commodity to be exchanged.

In order to enable a user to quickly purchase the exchanged commodities, a plurality of exchanged commodities can be displayed on a reward display page, and one-key purchase operation can be achieved through a selection control and a purchase control, and the reward display page comprises a switching control, and the method further comprises the following steps:

And responding to the triggering operation of the switching control, switching the currently displayed commodity information blocks of the plurality of commodities to be exchanged into the commodity information blocks of the exchanged commodities to be displayed, and displaying a purchase control on a reward display page, wherein each commodity information block of the exchanged commodities comprises commodity information, preferential purchase information and a selection control of the corresponding exchanged commodity, and the purchase control is configured to perform purchase operation on the selected exchangeable commodity after triggering.

In order to enable a user to rapidly remind friends of acquiring goods from a live broadcast room, target prompt information can be sent to appointed user accounts of friends so as to prompt the users of the appointed user accounts, tasks corresponding to the exchanged goods are completed in the target live broadcast room, and the goods can be acquired freely. Specifically, each commodity information block of the exchanged commodity further comprises a sharing control, the sharing control is configured to send target prompt information to the appointed user account after triggering, and the target prompt information is determined based on the anchor information of the target anchor, the live broadcasting room information of the target live broadcasting room and the commodity information of the exchanged commodity. For example, the target prompt message may be "Zhang three live broadcast room is delivering welfare commodity" aromatherapy ", and the user can acquire the first time freely.

In order to accurately push the more preferred target commodity to the target audience, so as to improve the exchange rate of the target commodity, exchangeable target commodity can be recommended to the target audience according to historical purchasing commodity of the target audience or user preference information. Specifically, after the step of responding to the bonus event for the target audience in the target living room, the method further comprises:

Acquiring historical purchased commodities of a user account corresponding to the target audience;

and determining a target commodity matched with the commodity type of the historical purchased commodity based on the historical purchased commodity, and displaying a target commodity card of the target commodity on the live broadcasting room interface.

For example, the computer device obtains a historical purchase commodity of a user account corresponding to the target audience, the historical purchase commodity of the target audience is juice, a target commodity matched with the commodity type of the historical purchase commodity can be determined based on the historical purchase commodity, the target commodity can be cola, and a target commodity card of the target commodity is displayed on the live broadcasting room interface.

Optionally, after the step of responding to the bonus event for the target audience in the target living room, the method further comprises:

acquiring user preference information of a user account corresponding to the target audience;

And determining a target commodity based on the user preference information, and displaying a target commodity card of the target commodity on the live broadcasting room interface.

For example, the computer device obtains user preference information of a user account corresponding to the target audience, where the user preference information is "like aromatherapy products", and may determine that the target commodity is aromatherapy based on the user preference information, and display a target commodity card of the target commodity on the live broadcasting room interface.

It should be noted that, the triggering operation or the touch operation mentioned in the embodiment of the present application may be a touch operation such as a single click operation, a double click operation, a long press operation, a sliding operation, a dragging operation, etc., which are only illustrative, and more touch operation modes are not described in detail herein.

In summary, the embodiment of the application provides a live interaction method, which is implemented by displaying a live room interface of a target live room of a target host; then, in response to a reward event aiming at a target audience in a target living broadcast room, displaying a target commodity card, wherein the target commodity card comprises commodity information of a target commodity, preferential purchasing information of the target commodity and task information, and the task information is used for prompting the target audience to acquire the target commodity after finishing a target task corresponding to the task information; then, completing the target task at the target live room in response to an execution operation for the task information; and finally, receiving a reward prompt message triggered after the target task is completed, and displaying the reward prompt message on the live broadcasting room interface, wherein the reward prompt message is used for indicating that the user account of the target audience has preferential purchasing qualification of the target commodity, and the preferential purchasing qualification is that the target audience can purchase the target commodity at a price lower than the original price of the target commodity. In the embodiment of the application, the task information of the target task which is sent by the anchor and needs to be completed by the user and the target commodity which can be obtained by the user after the task is completed are displayed through the target commodity card so as to prompt the user to complete the target task according to the task information, and the user can have preferential purchasing qualification corresponding to the target commodity after the target task is completed, so that the feedback mode of the virtual gift presentation is enriched, the interestingness of the live broadcast interaction of the user in the live broadcast room is improved, the playability of the virtual gift presentation of the user in the live broadcast room is improved, the interaction requirement between the anchor and audience is met, the live broadcast interaction experience sense of the user is improved, and the user viscosity of the user to the live broadcast platform is improved.

Referring to fig. 12, fig. 12 is another flow chart of a live interaction method provided by an embodiment of the present disclosure, which is applied to a hosting client, and the specific flow of the live interaction method may be as follows:

201, a live room interface of a target live room of a target host is displayed.

The embodiment of the disclosure provides a live broadcast interaction method, which is described by taking an execution example of computer equipment as an example, for example, a live broadcast room interface can be provided by the computer equipment, a live broadcast room picture corresponding to a target live broadcast room of a target host is displayed on the live broadcast room interface, and the live broadcast room picture can be live broadcast content of the target live broadcast room, for example, a target host broadcast scene or a live broadcast room scene is displayed. Further, a wire control and a settings control may also be displayed, the settings control configured to display the settings page upon triggering. Specifically, the task display page can be triggered by setting a target interaction control displayed on the page, prompt information can be displayed before the task display page is triggered, so that a target anchor can be prompted to acquire free commodities through the task displayed on the task display page, and the free commodities are sent to audience in a live broadcasting room, so that the audience can acquire the commodities for free after completing the specified task.

202, A task display page is displayed on the live broadcasting room interface in response to a task page display instruction triggered by the live broadcasting room interface, wherein the task display page comprises a plurality of task information blocks, and each task information block displays corresponding task indication information and commodity information of rewarding commodities.

The task display page is provided with a plurality of task information blocks, and each task information block is provided with a task which needs to be completed by a target anchor and corresponding commodity which can be sent to a live broadcasting room audience. The tasks of the target anchor may be "start live twenty available days", "get 1000 fan attention", or "live receive virtual gift 100", etc. After the target anchor completes the task corresponding to the task information block, clicking a reward trigger control 'send' displayed by the task information block, and then sending the commodity corresponding to the task to a viewer in a living broadcast room so as to display a target commodity card of the commodity on a living broadcast room interface of the viewer.

In an embodiment, the task information block includes a reward trigger control, the method further comprising:

If the task corresponding to the task indication information of the task information block is completed, displaying a reward trigger control of a first display style, wherein the reward trigger control of the first display style is configured to trigger a reward commodity associated with the task information block to serve as a target commodity, and triggering a reward event aiming at a target audience in a target living broadcast room based on the target commodity;

And if the task corresponding to the task indication information of the task information block is not completed, displaying a reward trigger control of a second display style, wherein the reward trigger control of the second display style is used for prompting a target anchor that the task corresponding to the task information block is not completed.

For example, referring to fig. 13, in response to a task page display instruction triggered by the live broadcast room interface, the computer device displays a task presentation page on the live broadcast room interface, where the task presentation page includes a plurality of task information blocks, and the plurality of task information blocks may include a first task information block and a second task information block, the first task information block includes task indication information "open 3 days", task progress, and commodity information, and the commodity information includes commodity name and commodity number "beverage×500" of rewarded commodity, commodity identification, commodity market price "market price: the 10", and the task information" market price 10 yuan beverage "of the task the viewer needs to acquire the commodity, the viewer needs to send out the gift of the virtual coin of value 1999 available for free", at which time the first task is not completed and thus the bonus trigger control of the second display style is displayed "unobtainable". The second task information block includes task instruction information "live-broadcast get spectator gift 100 virtual coin", task progress, and commodity information including commodity name and commodity number of rewarded commodity "beverage×500", commodity identification, commodity market price "aroma×10", and task information of spectator's task to be completed to obtain the commodity "beverage of market price 130 yuan, spectator needs to send gift of value 5999 virtual coin available for free", at which time the second task has been completed and thus the rewarding trigger control of the first display style is displayed "send".

203, Triggering a reward event aiming at a target audience in a target living room in response to a selection operation aiming at a target commodity corresponding to a target task information block in a task information block, so as to send a target commodity card of the target commodity corresponding to the target task information block to the audience client, and displaying the target commodity card on a living room interface provided by the audience client.

Specifically, the target anchor may "send" the reward trigger control of the first display style displayed in the second task information block to perform a trigger operation, thereby triggering a selection operation for a target commodity corresponding to the second task information block, and the computer device, in response to the selection operation for the target commodity corresponding to the target task information block in the task information block, triggers a reward event for a target audience in the target living room, so as to send a target commodity card of the target commodity corresponding to the second task information block to the audience client, so as to display the target commodity card on a living room interface provided by the audience client.

In order to facilitate better implementation of the live broadcast interaction method provided by the embodiment of the present disclosure, the embodiment of the present disclosure further provides a live broadcast interaction device based on the live broadcast interaction method. The meaning of the nouns is the same as that in the live interaction method, and specific implementation details can refer to the description in the embodiment of the method.

Referring to fig. 14, fig. 14 is a schematic structural diagram of a live broadcast interaction device provided by an embodiment of the present disclosure, which is applied to a viewer client, where the live broadcast interaction device corresponding to the viewer client is a first direct broadcast interaction device, and the first direct broadcast interaction device includes:

A first display unit 301, configured to display a live broadcast room interface of a target live broadcast room of a target anchor;

A first response unit 302, configured to display a target commodity card in response to a reward event for a target audience in a target living broadcast room, where the target commodity card includes commodity information of a target commodity, preferential purchase information of the target commodity, and task information, where the task information is used to prompt the target audience to acquire the target commodity after completing a target task corresponding to the task information;

a second response unit 303, configured to complete the target task in the target live room in response to an execution operation for the task information;

And the receiving unit 304 is configured to receive a reward prompt message triggered after the target task is completed, and display the reward prompt message on the live broadcasting room interface, where the reward prompt message is used to indicate that a user account of the target audience has a preferential purchasing qualification of the target commodity, and the preferential purchasing qualification is that the target audience can purchase the target commodity at a price lower than an original price of the target commodity.

In some embodiments, the first anycast interaction means comprises a processing subunit for:

Referring to fig. 15, fig. 15 is another schematic structural diagram of a list interaction device provided in an embodiment of the present disclosure, which is applied to a hosting client, where a live interaction device corresponding to the hosting client is a second live interaction device, and the second live interaction device includes:

A second display unit 401, configured to display a live broadcast room interface of a target live broadcast room of a target anchor;

A third response unit 402, configured to respond to a task page display instruction triggered by the live broadcast room interface, and display a task display page on the live broadcast room interface, where the task display page includes a plurality of task information blocks, and each task information block displays corresponding task indication information and commodity information of a rewarded commodity;

And the fourth response unit 403 is configured to trigger, in response to a selection operation for a target commodity corresponding to a target task information block in the task information block, a reward event for a target audience in a target living room, so as to send a target commodity card of the target commodity corresponding to the target task information block to the audience client, so that the target commodity card is displayed on a living room interface provided by the audience client.

In some embodiments, the second live interaction device comprises a processing subunit for:

The embodiment of the disclosure discloses a live interaction device, wherein a first display unit 301 displays a live room interface of a target live room of a target host; the first response unit 302 is used for responding to a reward event aiming at a target audience in a target living broadcast room, and displaying a target commodity card, wherein the target commodity card comprises commodity information of a target commodity, preferential purchasing information of the target commodity and task information, and the task information is used for prompting the target audience to acquire the target commodity after completing a target task corresponding to the task information; the second response unit 303 completes the target task at the target live room in response to an execution operation for the task information; the receiving unit 304 receives a reward prompt message triggered after the target task is completed, and displays the reward prompt message on the live broadcasting room interface, where the reward prompt message is used to indicate that the user account of the target audience has preferential purchasing qualification of the target commodity, and the preferential purchasing qualification is that the target audience can purchase the target commodity at a price lower than the original price of the target commodity. In the embodiment of the application, the task information of the target task which is sent by the anchor and needs to be completed by the user and the target commodity which can be obtained by the user after the task is completed are displayed through the target commodity card so as to prompt the user to complete the target task according to the task information, and the user can have preferential purchasing qualification corresponding to the target commodity after the target task is completed, so that the feedback mode of the virtual gift presentation is enriched, the interestingness of the live broadcast interaction of the user in the live broadcast room is improved, the playability of the virtual gift presentation of the user in the live broadcast room is improved, the interaction requirement between the anchor and audience is met, the live broadcast interaction experience sense of the user is improved, and the user viscosity of the user to the live broadcast platform is improved.

Correspondingly, the embodiment of the disclosure also provides a computer device, which may be a terminal or a server, and the terminal may be a terminal device such as a smart phone, a tablet computer, a notebook computer, a touch screen, a game console, a Personal computer (PC, personal Computer), a Personal digital assistant (Personal DIGITAL ASSISTANT, PDA), and the like. As shown in fig. 16, fig. 16 is a schematic structural diagram of a computer device according to an embodiment of the disclosure. The computer device 500 includes a processor 501 having one or more processing cores, a memory 502 having one or more computer readable storage media, and a computer program stored on the memory 502 and executable on the processor. The processor 501 is electrically connected to the memory 502. It will be appreciated by those skilled in the art that the computer device structure shown in the figures is not limiting of the computer device and may include more or fewer components than shown, or may combine certain components, or a different arrangement of components.

The processor 501 is a control center of the computer device 500, connects various parts of the entire computer device 500 using various interfaces and lines, and performs various functions of the computer device 500 and processes data by running or loading software programs and/or modules stored in the memory 502, and calling data stored in the memory 502, thereby performing overall monitoring of the computer device 500.

In the embodiment of the disclosure, the processor 501 in the computer device 500 loads the instructions corresponding to the processes of one or more application programs into the memory 502 according to the following steps, and the processor 501 executes the application programs stored in the memory 502, so as to implement various functions:

In one embodiment, the task information includes specifying a virtual gift;

The responding to the execution operation aiming at the task information completes the target task in the target live broadcasting room, and comprises the following steps:

In one embodiment, the target commodity card includes a gift display area displaying a plurality of gift identifications for indicating virtual gift received by the target host;

the responding to the gifting operation for the specified virtual gift includes:

In an embodiment, the method further comprises:

In an embodiment, the completing the target task at the target live room in response to the executing operation for the task information includes:

In an embodiment, the target commodity card further displays a gift presentation control configured to present a specified virtual gift of a target number to the target host after triggering, and a number adjustment control for determining the target number of the specified virtual gift.

In an embodiment, the method further comprises:

In an embodiment, the merchandise information includes a merchandise identification, the method further comprising:

In an embodiment, the method further comprises:

In an embodiment, the live room interface includes a rewards viewing control, the method further comprising:

In an embodiment, the bonus presentation page includes a switch control, the method further comprising:

In an embodiment, each exchanged commodity information block further includes a sharing control configured to send target prompt information to a designated user account after triggering, the target prompt information being determined based on the anchor information of the target anchor, the live room information of the target live room, and the commodity information of the exchanged commodity.

In an embodiment, the task information includes interaction prompt information, where the interaction prompt information is used to indicate an interaction operation that needs to be performed in the target live room by the target audience to complete the target task.

In one embodiment, after responding to the bonus event for the target audience within the target living room, further comprising:

In an embodiment, the method further comprises:

In an embodiment, a live interaction method is further provided, applied to a hosting client, including:

The specific implementation of each operation above may be referred to the previous embodiments, and will not be described herein.

Optionally, as shown in fig. 16, the computer device 500 further includes: a touch display screen 503, a radio frequency circuit 504, an audio circuit 505, an input unit 506, and a power supply 507. The processor 501 is electrically connected to the touch display 503, the radio frequency circuit 504, the audio circuit 505, the input unit 506, and the power supply 507, respectively. Those skilled in the art will appreciate that the computer device structure shown in FIG. 16 is not limiting of the computer device and may include more or fewer components than shown, or may be combined with certain components, or a different arrangement of components.

The touch display screen 503 may be used to display a graphical user interface and receive operation instructions generated by a user acting on the graphical user interface. The touch display screen 503 may include a display panel and a touch panel. Wherein the display panel may be used to display information entered by a user or provided to a user as well as various graphical user interfaces of a computer device, which may be composed of graphics, text, icons, video, and any combination thereof. Alternatively, the display panel may be configured in the form of a Liquid Crystal Display (LCD), an Organic Light-Emitting Diode (OLED), or the like. The touch panel may be used to collect touch operations on or near the user (such as operations on or near the touch panel by the user using any suitable object or accessory such as a finger, stylus, etc.), and generate corresponding operation instructions, and the operation instructions execute corresponding programs. Alternatively, the touch panel may include two parts, a touch detection device and a touch controller. The touch detection device detects the touch azimuth of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch detection device and converts it into touch point coordinates, which are then sent to the processor 501, and can receive commands from the processor 501 and execute them. The touch panel may overlay the display panel, and upon detection of a touch operation thereon or thereabout, the touch panel is passed to the processor 501 to determine the type of touch event, and the processor 501 then provides a corresponding visual output on the display panel based on the type of touch event. In the embodiments of the present disclosure, the touch panel and the display panel may be integrated into the touch display screen 503 to implement input and output functions. In some embodiments, however, the touch panel and the touch panel may be implemented as two separate components to perform the input and output functions. I.e. the touch sensitive display 503 may also implement an input function as part of the input unit 506.

In the disclosed embodiment, a graphical user interface is generated on touch-sensitive display screen 503 by processor 501 executing a gaming application. The touch display screen 503 is used for presenting a graphical user interface and receiving operation instructions generated by a user acting on the graphical user interface.

The radio frequency circuitry 504 may be used to transceive radio frequency signals to establish wireless communications with a network device or other computer device via wireless communications.

The audio circuitry 505 may be used to provide an audio interface between a user and a computer device through speakers, microphones, and so on. The audio circuit 505 may transmit the received electrical signal after audio data conversion to a speaker, and convert the electrical signal into a sound signal for output by the speaker; on the other hand, the microphone converts the collected sound signals into electrical signals, which are received by the audio circuit 505 and converted into audio data, which are processed by the audio data output processor 501 for transmission to, for example, another computer device via the radio frequency circuit 504, or which are output to the memory 502 for further processing. The audio circuit 505 may also include an ear bud jack to provide communication of the peripheral ear bud with the computer device.

The input unit 506 may be used to receive input numbers, character information, or user characteristic information (e.g., fingerprint, iris, facial information, etc.), and to generate keyboard, mouse, joystick, optical, or trackball signal inputs related to user settings and function control.

The power supply 507 is used to power the various components of the computer device 500. Alternatively, the power supply 507 may be logically connected to the processor 501 through a power management system, so as to implement functions of managing charging, discharging, and power consumption management through the power management system. The power supply 507 may also include one or more of any components, such as a direct current or alternating current power supply, a recharging system, a power failure detection circuit, a power converter or inverter, a power status indicator, and the like.

Although not shown in fig. 16, the computer device 500 may further include a camera, a sensor, a wireless fidelity module, a bluetooth module, etc., which will not be described herein.

In the foregoing embodiments, the descriptions of the embodiments are emphasized, and for parts of one embodiment that are not described in detail, reference may be made to related descriptions of other embodiments.

As can be seen from the above, the computer device provided in this embodiment displays the live broadcast room interface of the target live broadcast room of the target anchor; then, in response to a reward event aiming at a target audience in a target living broadcast room, displaying a target commodity card, wherein the target commodity card comprises commodity information of a target commodity, preferential purchasing information of the target commodity and task information, and the task information is used for prompting the target audience to acquire the target commodity after finishing a target task corresponding to the task information; then, completing the target task at the target live room in response to an execution operation for the task information; and finally, receiving a reward prompt message triggered after the target task is completed, and displaying the reward prompt message on the live broadcasting room interface, wherein the reward prompt message is used for indicating that the user account of the target audience has preferential purchasing qualification of the target commodity, and the preferential purchasing qualification is that the target audience can purchase the target commodity at a price lower than the original price of the target commodity. In the embodiment of the application, the task information of the target task which is sent by the anchor and needs to be completed by the user and the target commodity which can be obtained by the user after the task is completed are displayed through the target commodity card so as to prompt the user to complete the target task according to the task information, and the user can have preferential purchasing qualification corresponding to the target commodity after the target task is completed, so that the feedback mode of the virtual gift presentation is enriched, the interestingness of the live broadcast interaction of the user in the live broadcast room is improved, the playability of the virtual gift presentation of the user in the live broadcast room is improved, the interaction requirement between the anchor and audience is met, the live broadcast interaction experience sense of the user is improved, and the user viscosity of the user to the live broadcast platform is improved.

Those of ordinary skill in the art will appreciate that all or a portion of the steps of the various methods of the above embodiments may be performed by instructions, or by instructions controlling associated hardware, which may be stored in a computer-readable storage medium and loaded and executed by a processor.

To this end, the disclosed embodiments provide a computer readable storage medium having stored therein a plurality of computer programs that can be loaded by a processor to perform the steps in any of the live interaction methods provided by the disclosed embodiments. For example, the computer program may perform the steps of:

In one embodiment, the task information includes specifying a virtual gift;

In an embodiment, the method further comprises:

Wherein the storage medium may include: read Only Memory (ROM), random access Memory (RAM, random Access Memory), magnetic or optical disk, and the like.

Thanks to the computer program stored in the storage medium, it is possible to display the live room interface of the target live room of the target anchor; then, in response to a reward event aiming at a target audience in a target living broadcast room, displaying a target commodity card, wherein the target commodity card comprises commodity information of a target commodity, preferential purchasing information of the target commodity and task information, and the task information is used for prompting the target audience to acquire the target commodity after finishing a target task corresponding to the task information; then, completing the target task at the target live room in response to an execution operation for the task information; and finally, receiving a reward prompt message triggered after the target task is completed, and displaying the reward prompt message on the live broadcasting room interface, wherein the reward prompt message is used for indicating that the user account of the target audience has preferential purchasing qualification of the target commodity, and the preferential purchasing qualification is that the target audience can purchase the target commodity at a price lower than the original price of the target commodity. In the embodiment of the application, the task information of the target task which is sent by the anchor and needs to be completed by the user and the target commodity which can be obtained by the user after the task is completed are displayed through the target commodity card so as to prompt the user to complete the target task according to the task information, and the user can have preferential purchasing qualification corresponding to the target commodity after the target task is completed, so that the feedback mode of the virtual gift presentation is enriched, the interestingness of the live broadcast interaction of the user in the live broadcast room is improved, the playability of the virtual gift presentation of the user in the live broadcast room is improved, the interaction requirement between the anchor and audience is met, the live broadcast interaction experience sense of the user is improved, and the user viscosity of the user to the live broadcast platform is improved.

According to an aspect of embodiments of the present application, there is also provided a computer program product or computer program comprising computer instructions stored in a storage medium. The computer instructions are read from a computer-readable storage medium by a processor of a computer device, and executed by the processor, cause the computer device to perform the live interaction method provided in various alternative implementations of the above aspects.

The foregoing describes in detail a live interaction method, apparatus, computer device and computer readable storage medium provided by embodiments of the present disclosure, and specific examples are applied to illustrate principles and implementations of the present disclosure, where the descriptions of the foregoing embodiments are only used to help understand the technical solutions of the present disclosure and core ideas thereof; those of ordinary skill in the art will appreciate that: the technical scheme described in the foregoing embodiments can be modified or some technical features thereof can be replaced by equivalents; such modifications and substitutions do not depart from the spirit of the corresponding technical solutions from the scope of the technical solutions of the embodiments of the present disclosure.

Claims

1. A live interaction method applied to a viewer client, comprising:

2. The live interaction method of claim 1, wherein the task information includes specifying a virtual gift;

3. The live interaction method of claim 2, wherein the target commodity card includes a gift display area displaying a plurality of gift identifications indicating virtual gifts received by the target host;

4. A live interaction method as in claim 3, further comprising:

5. The live interaction method of any of claims 1 or 4, wherein the completing the target task at the target live room in response to the performing operation for the task information comprises:

6. The live interaction method of claim 5, wherein the target commodity card further displays a gift gifting control configured to trigger a gifting of a specified virtual gift of a target number to the target host and a number adjustment control for determining a target number of the specified virtual gift.

7. The live interaction method of claim 6, wherein the method further comprises:

8. The live interaction method of claim 1, wherein the target commodity card further comprises quantity prompt information for prompting a redeemable total quantity and a redeemed quantity of the target commodity.

9. The live interaction method of claim 1, wherein the merchandise information includes a merchandise identification, the method further comprising:

10. The live interaction method of claim 1, wherein the method further comprises:

11. The live interaction method of claim 1, wherein the live room interface includes a rewards viewing control, the method further comprising:

12. The live interaction method of claim 11, wherein the bonus presentation page includes a switch control, the method further comprising:

13. The live interaction method of claim 12, wherein each piece of merchandise information for the redeemed merchandise further comprises a sharing control configured to trigger a target reminder to be sent to a designated user account, the target reminder being determined based on the anchor information for the target anchor, the live room information for the target live room, and the merchandise information for the redeemed merchandise.

14. The live interaction method of claim 1, wherein the task information includes interaction prompt information for indicating an interaction operation required by the target audience to complete the target task to be performed in the target live room.

15. The live interaction method of claim 1, further comprising, after responding to a bonus event for a target audience within a target living room:

16. The live interaction method of claim 1, further comprising, after responding to a bonus event for a target audience within a target living room:

17. The live interaction method of claim 1, wherein the method further comprises:

18. A live interaction method applied to a hosting client, comprising the following steps:

19. The live interaction method of claim 18, wherein the task information block includes a reward trigger control, the method further comprising:

20. A live interaction device for use with a viewer client, comprising:

21. A live interaction device for use with a hosting client, comprising:

22. A computer device comprising a processor and a memory, wherein the memory stores a computer program which, when executed by the processor, causes the processor to perform the steps of the live interaction method of any of claims 1 to 19.

23. A computer readable storage medium, characterized in that it comprises a computer program for causing a computer device to perform the steps of the live interaction method of any of claims 1 to 19 when said computer program is run on the computer device.

24. A computer program product comprising a computer program, the computer program being stored on a computer readable storage medium; when a processor of a computer device reads the computer program from the computer readable storage medium, the processor executes the computer program, causing the computer device to perform the steps of the live interaction method of any of claims 1 to 19.