CN110827061B - A method and device for providing presentation information during novel reading - Google Patents

Abstract

The purpose of this application is to provide a method and device for providing presentation information during the reading process of a novel, including: receiving the information sent by the user equipment in response to the user's reading interaction operation on the target novel in the reading application of the user equipment A presentation information request, wherein the presentation information request includes the target content information corresponding to the reading interaction operation; in response to the presentation information request, determine the corresponding current reading page information in the target novel according to the target content information, and determining one or more pieces of corresponding presentation information according to the current reading page information; and returning at least one piece of presentation information as a response to the presentation information request to the user equipment. This application can increase the delivery amount of presentation information (for example, advertisement information).

Description

A method and device for providing presentation information during novel reading

technical field

The present application relates to the communication field, and in particular to a technology for providing presentation information during novel reading.

Background technique

E-book applications have the advantages of portability and paperless, and readers can read books in a variety of fragmented time, which greatly improves the reading frequency and reading time of users. Since e-book applications have a large user group, therefore, in Advertisements placed in e-book applications will undoubtedly produce good delivery effects. In the existing e-book applications, most of the advertisements are delivered through opening screen advertisements. For example, whenever a user opens an e-book application, an open screen advertisement will be placed during the opening process of the electronic application to attract the user to watch.

Contents of the invention

An object of the present application is to provide a method and device for providing presentation information during novel reading.

According to one aspect of the present application, there is provided a method for providing presentation information on a network device side during a novel reading process, the method comprising:

Receiving a presentation information request sent by the user equipment in response to the user's reading interaction operation on the target novel in the reading application of the user equipment, wherein the presentation information request includes target content information corresponding to the reading interaction operation;

In response to the presentation information request, determine the corresponding current reading page information in the target novel according to the target content information, and determine one or more corresponding presentation information according to the current reading page information;

At least one of said presence information is returned to said user device as a response to said presence information request.

According to another aspect of the present application, there is provided a method for providing presentation information in the process of reading a novel at the user equipment end, the method comprising:

In response to the user's interactive reading operation on the target novel in the reading application of the user device, sending a presentation information request to the network device corresponding to the reading application, wherein the presentation information request includes the target content information corresponding to the reading interactive operation ;

receiving at least one piece of presence information returned by the network device based on the presence information request.

According to still another aspect of the present application, a method for providing presentation information during novel reading is provided, the method comprising:

In response to the user's reading interaction operation on the target novel in the reading application of the user equipment, the user equipment sends a presentation information request to the network equipment corresponding to the reading application, wherein the presentation information request includes the information corresponding to the reading interaction operation. target content information;

The network device receives the presentation information request, and in response to the presentation information request, determines the corresponding current reading page information in the target novel according to the target content information, and determines the corresponding current reading page information according to the current reading page information. One or more presentation information;

said network device returning at least one of said presence information to said user device as a response to said presence information request;

The user equipment receives the at least one presence information.

According to one aspect of the present application, a network device for providing presentation information during novel reading is provided, the device includes:

—a module, configured to receive a presentation information request sent by the user equipment in response to the user's reading interaction operation on the target novel in the reading application of the user equipment, wherein the presentation information request includes the information corresponding to the reading interaction operation target content information;

A one-two module, configured to, in response to the presentation information request, determine the corresponding current reading page information in the target novel according to the target content information, and determine one or more corresponding presentation information according to the current reading page information ;

A module for returning at least one of said presence information to said user equipment as a response to said presence information request.

According to another aspect of the present application, a user device for providing presentation information during novel reading is provided, the device includes:

A two-one module, configured to send a presentation information request to the network device corresponding to the reading application in response to the user's reading interaction operation on the target novel in the reading application of the user equipment, wherein the presentation information request includes the reading interaction Operate the corresponding target content information;

A two-two module, configured to receive at least one piece of presence information returned by the network device based on the presence information request.

According to one aspect of the present invention, a device for providing presentation information during novel reading is provided, wherein the device includes:

processor; and

A memory arranged to store computer-executable instructions which, when executed, cause the processor to perform the operations of any of the methods described above.

According to another aspect of the present invention, there is provided a computer-readable medium storing instructions which, when executed, cause a system to perform the operations of any of the methods described above.

Compared with the prior art, in this application, the network device receives the presentation information request sent by the user equipment in response to the user's reading interaction operation on the target novel in the reading application of the user equipment, wherein the presentation information request includes the Describe the target content information corresponding to the reading interaction operation. In response to the presentation information request, the network device determines the corresponding current reading page information in the target novel according to the target content information, and determines one or more corresponding presentation information according to the current reading page information, and then the network device At least one of said presence information is returned to said user device as a response to said presence information request. In this application, the network device can update the presentation information (for example, advertisement information) according to the different reading content selected by the user, which improves the accurate delivery rate of advertisements and improves the user experience. Further, the network device determines the user's Whether the predetermined presentation conditions are met, and the presentation conditions are used to screen the appropriate advertising population, which improves the conversion success rate of the advertisement to a certain extent.

Description of drawings

Other characteristics, objects and advantages of the present application will become more apparent by reading the detailed description of non-limiting embodiments made with reference to the following drawings:

Fig. 1 shows a system topology diagram according to the present application;

Fig. 2 shows a diagram of a system method for providing presentation information during novel reading according to an embodiment of the present application;

FIG. 3 shows a flow chart of a method for providing presentation information on a network device side during novel reading according to another embodiment of the present application;

Fig. 4 shows a flow chart of a method for providing presentation information during novel reading at the user equipment end according to yet another embodiment of the present application;

Fig. 5 shows a flow chart of a method for providing presentation information during novel reading according to an embodiment of the present application;

FIG. 6 shows a device schematic diagram of a network device for providing presentation information during novel reading according to an embodiment of the present application;

Fig. 7 shows a device schematic diagram of a user device for providing presentation information during novel reading according to an embodiment of the present application;

Fig. 8 shows a device schematic diagram of a system for providing presentation information during novel reading according to an embodiment of the present application;

Figure 9 illustrates an exemplary system that may be used to implement various embodiments described in this disclosure.

The same or similar reference numerals in the drawings represent the same or similar components.

detailed description

The application will be described in further detail below in conjunction with the accompanying drawings.

In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party all include one or more processors (for example, a central processing unit (Central Processing Unit, CPU)), an input/output interface, a network interface and Memory.

Memory may include non-permanent memory in computer-readable media, random access memory (Random Access Memory, RAM) and/or non-volatile memory, such as read-only memory (Read Only Memory, ROM) or flash memory (Flash Memory). Memory is an example of computer readable media.

Computer-readable media, including both permanent and non-permanent, removable and non-removable media, can be implemented by any method or technology for storage of information. Information may be computer readable instructions, data structures, modules of a program, or other data. The example of the storage medium of computer includes, but not limited to Phase-Change Memory (Phase-Change Memory, PCM), Programmable Random Access Memory (Programmable Random Access Memory, PRAM), Static Random-Access Memory (Static Random-Access Memory, SRAM), Dynamic Random Access Memory (Dynamic Random Access Memory, DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read-Only Memory (Electrically-Erasable Programmable Read- Only Memory, EEPROM), flash memory or other memory technology, CD-ROM (Compact Disc Read-Only Memory, CD-ROM), Digital Versatile Disc (Digital Versatile Disc, DVD) or other optical storage, Magnetic tape cartridge, tape disk storage or other magnetic storage device or any other non-transmission medium that can be used to store information that can be accessed by a computing device.

The equipment referred to in this application includes, but is not limited to, user equipment, network equipment, or equipment formed by integrating user equipment and network equipment through a network. The user equipment includes but is not limited to any mobile electronic product that can perform human-computer interaction (such as human-computer interaction through a touch panel) with the user, such as a smart phone, a tablet computer, etc., and the mobile electronic product can use any operation System, such as Android operating system, iOS operating system, etc. Wherein, the network device includes an electronic device that can automatically perform numerical calculation and information processing according to pre-set or stored instructions, and its hardware includes but is not limited to a microprocessor, an application specific integrated circuit (Application Specific Integrated Circuit, ASIC) , Programmable Logic Device (PLD), Field Programmable Gate Array (Field Programmable Gate Array, FPGA), Digital Signal Processor (Digital Signal Processor, DSP), embedded devices, etc. The network equipment includes but is not limited to a computer, a network host, a single network server, a plurality of network server sets or a cloud composed of multiple servers; here, the cloud is composed of a large number of computers or network servers based on Cloud Computing, Among them, cloud computing is a kind of distributed computing, a virtual supercomputer composed of a group of loosely coupled computer sets. The network includes, but is not limited to, the Internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless ad hoc network (Ad Hoc network) and the like. Preferably, the device may also be a program running on the user device, network device, or a device formed by integrating user device and network device, network device, touch terminal or network device and touch terminal through a network.

Of course, those skilled in the art should understand that the above-mentioned equipment is only an example, and other existing or future equipment that may be applicable to this application should also be included in the scope of protection of this application, and it is included in this application by reference. this.

In the description of the present application, "plurality" means two or more, unless otherwise specifically defined.

FIG. 1 shows a typical scenario of the present application. A user holds a user device, and a reading application is installed in the user device. In response to the user's interactive reading operation on the target novel in the reading application of the user device (for example, annotating or commenting on the target content information in the target novel), the user device sends a request for presenting information to the network device corresponding to the reading application, Wherein, the presentation information request includes target content information corresponding to the reading interaction operation. In response to the presenting information request, the network device determines the corresponding current reading page information in the target novel according to the target content information, and determines one or more corresponding presenting information (for example, network The device matches one or more presentation information according to the scene information in the current reading page information), wherein the presentation information includes advertisement information, and then, the network device takes at least one of the presentation information as a response to the presentation information request Returning to the user equipment of the user, the user equipment includes but is not limited to computing equipment such as mobile phones, tablets, and notebook computers.

Referring to the system shown in FIG. 1, FIG. 2 shows a system method for providing presentation information during novel reading according to an embodiment of the present application, the method comprising:

In response to the user's reading interaction operation on the target novel in the reading application of the user equipment, the user equipment sends a presentation information request to the network equipment corresponding to the reading application, wherein the presentation information request includes the information corresponding to the reading interaction operation. target content information;

The network device receives the presentation information request, and in response to the presentation information request, determines the corresponding current reading page information in the target novel according to the target content information, and determines the corresponding current reading page information according to the current reading page information. One or more presentation information;

said network device returning at least one of said presence information to said user device as a response to said presence information request;

The user equipment receives the at least one presence information.

Fig. 3 shows a method for providing presentation information on a network device side during novel reading according to an embodiment of the present application, the method includes step S101, step S102 and step S103.

Specifically, in step S101, the network device receives the presentation information request sent by the user equipment in response to the user's reading interaction operation on the target novel in the reading application of the user equipment, wherein the presentation information request includes the reading The target content information corresponding to the interactive operation. For example, in response to the user's interactive reading operation on the target novel in the reading application of the user equipment (for example, all operations of the user in the reading application are reported by dots, and the user equipment can obtain the user's actions in real time), the user equipment sends the The network device corresponding to the reading application sends a presentation information request. In some embodiments, the reading interaction operation includes at least any of the following:

1) The operation of selecting the reading page range of the target novel;

For example, if the reading interaction operation includes the operation of selecting the reading page range of the target novel, the user device sends a presentation information request to the network device, wherein the presentation information request includes content information corresponding to the reading page range selected by the user.

2) evaluating the content of the target novel;

For example, if the reading interaction operation includes an evaluation operation on the content of the target novel (for example, the evaluation operation includes but is not limited to operations such as annotation and idea input on the content of the target novel selected by the user), the user device A presentation information request is sent to the network device, wherein the presentation information request includes content information selected by the user from the target novel for evaluation.

3) selecting the content of the target novel and performing keyword query;

For example, if the reading interaction operation includes the operation of selecting the content of the target novel and performing keyword search, the user equipment sends a presentation information request to the network equipment, wherein the presentation information request includes the key words selected by the user, The content information corresponding to the word query. In this case, the presentation information can be determined according to different reading contents selected by the user, which provides a basis for sending the presentation information to the user later.

In step S102, in response to the presenting information request, the network device determines the corresponding current reading page information in the target novel according to the target content information, and determines one or more corresponding presenting page information according to the current reading page information information. For example, the network device determines the current reading page information corresponding to the target content information in the target novel according to the target content information, and matches one or more corresponding presentation information according to the scene information in the current reading page information , wherein the presentation information includes, but is not limited to, advertisement information presented in the form of pictures, small videos, and the like. In some embodiments, in step S102, in response to the presentation information request, if the target content information does not include the first scene information, the network device determines the corresponding current reading in the target novel according to the target content information page information, and determine one or more pieces of corresponding presentation information according to the second scene information corresponding to the currently read page information. For example, in response to the presentation information request, the network device acquires the target content information, and matches the target content information with scene keyword information preset in the network device, if the matching degree information determined based on the matching is less than the predetermined matching degree threshold, the network device determines that the target content information does not include the first scene information, and then determines the current reading page information corresponding to the target content information in the target novel according to the target content information, and the network device Match one or more pieces of corresponding presentation information according to the second scene information corresponding to the current reading page information. In the case that the target content information does not include the first scene information, according to the corresponding presentation information matched with the current reading page information corresponding to the target content information, the efficiency of presentation information (advertising information) placement can be improved, and the number of advertisements can be increased delivery rate.

In step S103, the network device returns at least one piece of presence information to the user equipment as a response to the presence information request. For example, the network device determines one or more pieces of corresponding presence information according to the target content information, and returns at least one piece of the presence information to the user equipment of the user. Unlike in the prior art, most of the presentation information is pushed to the user equipment in the form of open-screen advertisements, this application updates the presentation information (advertisement information) according to the different reading content selected by the user, and increases the amount of advertisements.

For example, a user holds a user device, and a reading application is installed in the user device. In response to the user's comment operation on the target novel in the reading application of the user equipment (for example, selecting and commenting on the target content information in the target novel), the user equipment sends a request for presenting information to the network device corresponding to the reading application, wherein , the presentation information request includes the target content information (for example, the content is "the hero and heroine live on an island"). In response to the presentation information request, the network device determines the corresponding current reading page information in the target novel according to the target content information, and determines one or more corresponding advertisement information (for example, network The device matches the advertisement information of one or more related island scenic spots according to the scene information in the current reading page information), and then, the network device returns at least one advertisement information as a response to the presentation information request to the user’s user equipment.

In some embodiments, the reading interaction operation includes evaluating the content of the target novel; the method further includes step S104 (not shown), in step S104, the network device receives the response from the user device evaluation input information sent by the user's evaluation operation; in response to the evaluation input information, sending presentation instruction information about the at least one piece of presentation information to the user equipment. For example, on the premise that the network device returns at least one piece of presence information to the user equipment of the user as a response to the presence information request, and the user equipment receives the at least one piece of presence information, in response to the user's request for the target novel For an evaluation operation performed on the content, the user equipment sends evaluation input information to the network device, and the network device sends presentation instruction information about the at least one piece of presentation information to the user equipment after receiving the evaluation input information. On the premise that the user equipment receives the presentation instruction information about the at least one presentation information, a basis is provided for the subsequent user equipment to present the at least one presentation information. The situation that disturbs the user's input operation occurs, and the user's experience is improved.

In some embodiments, the reading interaction operation includes evaluating the content of the target novel; the method further includes step S105 (not shown), in step S105, the network device receives the response from the user device The evaluation input information sent by the evaluation operation of the user; in step S103, the network device responds to the evaluation input information, and returns at least one piece of the presentation information as a response to the presentation information request to the user equipment. For example, the network device receives the presentation information request sent by the user equipment in response to the user's reading interaction operation on the target novel in the reading application of the user equipment (for example, evaluating the content of the target novel), wherein the The presentation information request includes the content information selected by the user for evaluation, and the network device determines one or more pieces of corresponding presentation information based on the content information. On the premise that the network device receives the evaluation input information sent by the user equipment in response to the user's evaluation operation, the network device returns the at least one piece of presence information as a response to the presence information request to the User's User Device. In this case, presenting at least one piece of presentation information after the user finishes inputting the evaluation information can prevent the occurrence of disturbing the user's input operation, and improve the user experience.

In some embodiments, in step S102, in response to the presentation information request, the network device determines one or more corresponding presentations according to the first scene information if the target content information includes the first scene information information; otherwise, determine the corresponding current reading page information in the target novel according to the target content information, and determine one or more corresponding presentation information according to the second scene information corresponding to the current reading page information. For example, in response to the presentation information request, the network device acquires the target content information, and matches the target content information with scene keyword information preset in the network device, if the matching degree information determined based on the matching greater than or equal to a predetermined matching degree threshold, the network device determines that the target content information includes the first scene information (for example, some scene information such as location, scenery, weather, etc.), and then the network device matches the corresponding presentation according to the first scene information Information (for example, according to the scene information related to the scenery, match the advertising information related to the tourist attraction similar to the scenery). In this case, the efficiency of delivery of presentation information (advertisement information) can be improved, and the delivery rate of the number of advertisements can be improved.

In some embodiments, the method further includes step S107 (not shown). In step S107, the network device detects whether the user satisfies a predetermined presentation condition; in step S103, if the user satisfies the predetermined The network device returns at least one piece of presence information as a response to the presence information request to the user equipment. On the premise that the user satisfies the predetermined presentation conditions, it is possible to more accurately determine the appropriate advertising crowd, which improves the success rate of conversion of advertising information to a certain extent. In some embodiments, the predetermined presentation condition includes at least any one of the following:

1) The number of times the user browses the novel within the preset time is less than the predetermined threshold for the first time;

For example, the network device obtains the user identification information of the user, and determines the number of times the user browses novels within a preset time according to the user identification information, and if the number of times the user browses novels within the preset time is less than the predetermined A threshold value, the network device judges that the user's concentration is not high enough when reading the novel, and is more likely to be attracted by other information (for example, attracted by advertisement information), and then the network device uses at least one of the presentation information as the presentation A response to the information request is returned to the user device of the user.

2) The browsing duration of the user browsing the novel within the preset time is less than the predetermined first duration threshold;

For example, the network device acquires the user identification information of the user, and determines the browsing duration of the user browsing novels within a preset time according to the user identification information, if the browsing duration of the user browsing novels within the preset time is less than The first duration threshold is predetermined, and the network device judges that the user's concentration is not high enough when reading the novel, and is more likely to be attracted by other information (for example, attracted by advertisement information), and subsequently, the network device uses at least one of the presentation information as the A response to the presence information request is returned to the user device of the user.

3) The number of times the user browses trial reading chapters in the reading application within a preset time is less than a predetermined second times threshold;

For example, the network device obtains the user identification information of the user, and determines the number of times the user browses trial chapters in the reading application within a preset time according to the user identification information. If the number of times the trial reading chapter is viewed in the reading application is less than the predetermined second threshold, the network device judges that the user's concentration is not high enough when reading the novel, and is more likely to be attracted by other information (for example, attracted by advertising information), and then, The network device returns at least one of said presence information to said user's user equipment as a response to said presence information request.

4) The number of times the user browses the full text of the novel in the reading application within a preset time is less than the predetermined third threshold;

For example, the network device obtains the user identification information of the user, and determines the number of full-text novel browsing times of the user in the reading application within a preset time according to the user identification information. If the number of full-text novel browsing times in the reading application is less than the predetermined third threshold, the network device judges that the user is not focused enough when reading the novel and is more likely to be attracted by other information (for example, attracted by advertising information), and then the network device will At least one of said presence information is returned to said user's user equipment as a response to said presence information request.

5) The user's average reading time for novels in the reading application is less than a predetermined reading time threshold;

6) The average duration of the user's single continuous reading of the novel in the reading application is less than the predetermined single continuous reading duration threshold;

7) The user's average reading ratio of novels in the reading application is less than a predetermined reading ratio threshold; in these cases, the network device judges that the user may lack concentration and is easily attracted by other auxiliary types of information (for example, advertising information) Attractive, thus more inclined to browse advertising information.

8) The user has the behavior of viewing other presented information;

For example, if the network device determines that the user has the behavior of viewing relevant presence information, the network device determines that the current user is a target user who can receive presence information, and returns at least one piece of presence information to the presence information as a response to the presence information request. user's user equipment. In this case, determining the appropriate audience for advertising based on the user's relevant reading behavior information improves the conversion success rate of advertising information to a certain extent.

Fig. 4 shows a method for providing presentation information in a novel reading process at a user equipment end according to an embodiment of the present application, and the method includes steps S201 and S202.

In step S201, the user device sends a presentation information request to the network device corresponding to the reading application in response to the user's interactive reading operation on the target novel in the reading application of the user equipment, wherein the presentation information request includes the reading The target content information corresponding to the interactive operation. Wherein, the reading interaction operation includes the operation of selecting the reading page range of the target novel, evaluating the content of the target novel, and selecting the content of the target novel and performing keyword query. For example, the user equipment records and reports all the reading interaction operations of the user in the reading application, and in this case obtains the user's action information in real time.

In step S202, the user equipment receives at least one piece of presence information returned by the network equipment based on the presence information request. For example, the network device receives the presentation information request sent by the user equipment in response to the user's reading interaction operation on the target novel in the reading application of the user equipment, wherein the presentation information request includes the target content corresponding to the reading interaction operation information, and determine the corresponding current reading page information in the target novel based on the target content information, and determine one or more corresponding presentation information according to the current reading page information. Then at least one of the program information is returned to the user equipment, wherein the presentation information includes but not limited to advertisement information presented in the form of pictures, small videos, and the like. In the case where the user is performing an interactive reading operation, it means that the user is in an intermission period of reading at this time. At this time, the user receives the presentation information (for example, advertisement information) to avoid interrupting the user's focused reading and improve the success rate of advertising information conversion. .

For example, a user holds a user device, and a reading application is installed in the user device. In response to the user's comment operation on the target novel in the reading application of the user equipment (for example, selecting and commenting on the target content information in the target novel), the user equipment sends a request for presenting information to the network device corresponding to the reading application, wherein , the presentation information request includes the target content information (for example, the content is "the hero and heroine live on an island"). In response to the presentation information request, the network device determines the corresponding current reading page information in the target novel according to the target content information, and determines one or more corresponding advertisement information (for example, network The device matches the advertisement information of one or more related island scenic spots according to the scene information in the current reading page information), and then, the network device returns at least one advertisement information as a response to the presentation information request to the user’s user equipment.

In some embodiments, the reading interaction operation includes evaluating the content of the target novel; the method further includes step S203 (not shown), in step S203, the user equipment responds to the user's The evaluation operation includes sending evaluation input information to the network device; receiving presentation instruction information about the at least one piece of presentation information sent by the network device in response to the evaluation input information. For example, on the premise that the network device returns at least one piece of presence information to the user equipment of the user as a response to the presence information request, and the user equipment receives the at least one piece of presence information, in response to the user's request for the target novel For an evaluation operation performed on the content, the user equipment sends evaluation input information to the network device, and the network device sends presentation instruction information about the at least one piece of presentation information to the user equipment after receiving the evaluation input information. On the premise that the user equipment receives the presentation instruction information about the at least one presentation information, a basis is provided for the subsequent user equipment to present the at least one presentation information. The situation that disturbs the user's input operation occurs, and the user's experience is improved.

In some embodiments, the reading interaction operation includes evaluating the content of the target novel; the method further includes step S204 (not shown), in step S204, the user equipment responds to the user's The evaluation operation is to send evaluation input information to the network device; in step S202, the user equipment receives at least one piece of presence information returned by the network device based on the presence information request and the evaluation input information. For example, the network device receives the presentation information request sent by the user equipment in response to the user's reading interaction operation on the target novel in the reading application of the user equipment (for example, evaluating the content of the target novel), wherein the The presentation information request includes the content information selected by the user for evaluation, and the network device determines one or more pieces of corresponding presentation information based on the content information. On the premise that the network device receives the evaluation input information sent by the user equipment in response to the user's evaluation operation, the network device returns the at least one piece of presence information as a response to the presence information request to the User's User Device. In this case, presenting at least one piece of presentation information after the user finishes inputting the evaluation information can prevent the occurrence of disturbing the user's input operation, and improve the user experience.

Fig. 5 shows a flow chart for providing presentation information during novel reading according to an embodiment of the present application. The user holds a user device, and a reading application is installed in the user device. In response to the user's interactive operation on the novel reading page in the reading application of the user device (for example, selecting the reading page range, selecting keywords to query Baidu Encyclopedia, annotating a certain paragraph or the entire article in the reading page, adding ideas or comments) The user equipment sends an advertisement information delivery request to the server corresponding to the reading application, where the advertisement information delivery request includes the selected reading content corresponding to the interactive operation. The server receives the request information sent by the user equipment, and acquires the reading content (for example, the object selected by the interactive operation). etc.), the server determines the reading page content corresponding to the reading content according to the reading content, and parses the scene information in the reading page content, and then matches the corresponding advertisement information according to the scene information (for example, the advertisement form Including pictures, small videos and AR, etc.). The server returns one or more accurate advertisement information to the user equipment, and the user equipment presents the one or more advertisement information on the current reading page, and the user performs an input operation on the reading page after the display of the advertisement information is finished. Or, in order not to disturb the user's input operation (for example, a comment input operation), the user device detects in advance the user's input after the interactive operation on the reading page of the reading application (for example, selecting a keyword to query Baidu Encyclopedia, querying Baidu Encyclopedia in the reading page, etc.) Annotate a certain paragraph or the whole article to add ideas or comments), and send the content information input by the user to the server, and send one or more pre-matched advertisement information to the user device after the server receives the content information, or, if The network device detects that the advertisement information has been sent before, and the network device sends an advertisement information display instruction to the user equipment. The user equipment receives one or more advertisement information or advertisement information display instructions, and determines whether to display the advertisement information based on the user's selection.

FIG. 6 shows a network device for providing presentation information during novel reading according to an embodiment of the present application, and the network device includes a one-module 101 , a two-module 102 and a three-module 103 .

Specifically, a module 101, configured to receive a presentation information request sent by the user equipment in response to the user's reading interaction operation on the target novel in the reading application of the user equipment, wherein the presentation information request includes the reading The target content information corresponding to the interactive operation. For example, in response to the user's interactive reading operation on the target novel in the reading application of the user equipment (for example, all operations of the user in the reading application are reported by dots, and the user equipment can obtain the user's actions in real time), the user equipment sends the The network device corresponding to the reading application sends a presentation information request. In some embodiments, the reading interaction operation includes at least any of the following:

1) The operation of selecting the reading page range of the target novel;

2) evaluating the content of the target novel;

3) selecting the content of the target novel and performing keyword query;

The operation of the relevant reading interactive operation is the same as or similar to that of the embodiment shown in FIG. 3 , so it will not be described in detail here, and it is included here by reference.

One-two module 102, configured to respond to the presentation information request, determine the corresponding current reading page information in the target novel according to the target content information, and determine one or more corresponding presentations according to the current reading page information information. For example, the network device determines the current reading page information corresponding to the target content information in the target novel according to the target content information, and matches one or more corresponding presentation information according to the scene information in the current reading page information , wherein the presentation information includes, but is not limited to, advertisement information presented in the form of pictures, small videos, and the like. In some embodiments, the one-two module 102 is configured to, in response to the presentation information request, determine the corresponding current reading in the target novel according to the target content information if the target content information does not include the first scene information page information, and determine one or more pieces of corresponding presentation information according to the second scene information corresponding to the currently read page information. The operation related to the fact that the target content information does not include the first scene information is the same as or similar to that of the embodiment shown in FIG. 3 , so it will not be described in detail here, and it is included here by reference.

A module 103, configured to return at least one piece of presence information to the user equipment as a response to the presence information request. For example, the network device determines one or more pieces of corresponding presence information according to the target content information, and returns at least one piece of the presence information to the user equipment of the user. Unlike in the prior art, most of the presentation information is pushed to the user equipment in the form of open-screen advertisements, this application updates the presentation information (advertisement information) according to the different reading content selected by the user, and increases the amount of advertisements.

Here, the examples of the specific implementations of the above-mentioned one-one module 101, one-two module 102, and one-three module 103 are the same or similar to the embodiments of steps S101, S102, and S103 in FIG. 3, so they will not be repeated here. Included herein by reference.

In some embodiments, the reading interaction operation includes evaluating the content of the target novel; the network device also includes a four module 104 (not shown), a four module 104, for receiving the user evaluation input information sent by the device in response to the user's evaluation operation; in response to the evaluation input information, sending presentation instruction information about the at least one piece of presentation information to the user equipment. The specific implementation of the first-fourth module 104 is the same as or similar to the embodiment of the aforementioned step S104, so it will not be described in detail here, and is hereby incorporated by reference.

In some embodiments, the reading interaction operation includes evaluating the content of the target novel; the network device also includes a five module 105 (not shown), a five module 105, for receiving the user Evaluation input information sent by the device in response to the user's evaluation operation; a module 103, configured to return at least one piece of presentation information as a response to the presentation information request in response to the evaluation input information the user equipment. The specific implementation of the first and fifth modules 105 is the same as or similar to the embodiment of the aforementioned step S105, so it will not be described in detail here, and it is included here by reference.

In some embodiments, the one-two module 102 is configured to, in response to the presentation information request, determine one or more corresponding presentations according to the first scene information if the target content information includes the first scene information information; otherwise, determine the corresponding current reading page information in the target novel according to the target content information, and determine one or more corresponding presentation information according to the second scene information corresponding to the current reading page information. The operation related to the target content information including the first scene information is the same as or similar to the embodiment shown in FIG. 3 , so it will not be repeated here, and it is included here by reference.

In some embodiments, the network device further includes a seven module 107 (not shown), a seven module 107 for detecting whether the user meets the predetermined presentation condition; a three module 103 for if The user satisfies a predetermined presentation condition, and at least one piece of presence information is returned to the user equipment as a response to the presence information request. The specific implementation of the first seven modules 107 is the same as or similar to the embodiment of the aforementioned step S107, so it will not be described in detail here, and it is included here by reference. In some embodiments, the predetermined presentation condition includes at least any one of the following:

1) The number of times the user browses the novel within the preset time is less than the predetermined threshold for the first time;

2) The browsing duration of the user browsing the novel within the preset time is less than the predetermined first duration threshold;

3) The number of times the user browses trial reading chapters in the reading application within a preset time is less than a predetermined second times threshold;

4) The number of times the user browses the full text of the novel in the reading application within a preset time is less than the predetermined third threshold;

5) The user's average reading time for novels in the reading application is less than a predetermined reading time threshold;

6) The average duration of the user's single continuous reading of the novel in the reading application is less than the predetermined single continuous reading duration threshold;

7) The user's average reading ratio of novels in the reading application is less than a predetermined reading ratio threshold;

8) The user has the behavior of viewing other presentation information; the operations related to predetermined presentation conditions are the same as or similar to those shown in the embodiment shown in FIG. 3 , so they are not repeated here, and are included here by reference.

FIG. 7 shows a user equipment for providing presentation information during novel reading according to an embodiment of the present application, and the user equipment includes a two-one module 201 and a two-two module 202 .

The two-one module 201 is configured to send a presentation information request to the network device corresponding to the reading application in response to the user's interactive reading operation on the target novel in the reading application of the user device, wherein the presentation information request includes the reading The target content information corresponding to the interactive operation. Wherein, the reading interaction operation includes the operation of selecting the reading page range of the target novel, evaluating the content of the target novel, and selecting the content of the target novel and performing keyword query. For example, the user equipment records and reports all the reading interaction operations of the user in the reading application, and in this case obtains the user's action information in real time.

A two-two module 202, configured to receive at least one piece of presence information returned by the network device based on the presence information request. For example, the network device receives the presentation information request sent by the user equipment in response to the user's reading interaction operation on the target novel in the reading application of the user equipment, wherein the presentation information request includes the target content corresponding to the reading interaction operation information, and determine the corresponding current reading page information in the target novel based on the target content information, and determine one or more corresponding presentation information according to the current reading page information. Then at least one of the program information is returned to the user equipment, wherein the presentation information includes but not limited to advertisement information presented in the form of pictures, small videos, and the like. In the case where the user is performing an interactive reading operation, it means that the user is in an intermission period of reading at this time. At this time, the user receives the presentation information (for example, advertisement information) to avoid interrupting the user's focused reading and improve the success rate of advertising information conversion. .

Here, the specific implementation examples of the above-mentioned 21 module 201 and 22 module 202 are the same as or similar to the embodiment related to steps S201 and S202 in FIG. 4 , so they are not repeated here, and are hereby incorporated by reference.

In some embodiments, the reading interaction operation includes evaluating the content of the target novel; the user equipment further includes a two-three module 203 (not shown), and the two-three module 203 is used to respond to the The evaluation operation by the user is to send evaluation input information to the network device; and receive presentation instruction information about the at least one piece of presentation information sent by the network device in response to the evaluation input information. The specific implementation of the second and third modules 203 is the same as or similar to the embodiment of the aforementioned step S203, so it will not be described in detail here, and is hereby incorporated by reference.

In some embodiments, the reading interaction operation includes evaluating the content of the target novel; the user equipment further includes a 24 module 204 (not shown), and the 24 module 204 is configured to respond to the The user's evaluation operation sends evaluation input information to the network device; two-two module 202, the user device receives at least one piece of presentation information returned by the network device based on the presentation information request and the evaluation input information. The specific implementation of the two-fourth module 204 is the same as or similar to the embodiment of the aforementioned step S204, so it will not be described in detail here, and it is included here by reference.

Fig. 8 shows a system device for providing presentation information during novel reading according to an embodiment of the present application, the system includes:

In response to the user's reading interaction operation on the target novel in the reading application of the user equipment, the user equipment sends a presentation information request to the network equipment corresponding to the reading application, wherein the presentation information request includes the information corresponding to the reading interaction operation. target content information;

The network device receives the presentation information request, and in response to the presentation information request, determines the corresponding current reading page information in the target novel according to the target content information, and determines the corresponding current reading page information according to the current reading page information. One or more presentation information;

said network device returning at least one of said presence information to said user device as a response to said presence information request;

The user equipment receives the at least one presence information.

In addition to the methods and devices introduced in the above embodiments, the present application also provides a computer-readable storage medium, the computer-readable storage medium stores computer codes, and when the computer codes are executed, as described in any one of the preceding items The described method is carried out.

The present application also provides a computer program product, when the computer program product is executed by a computer device, the method described in any one of the preceding items is executed.

The present application also provides a kind of computer equipment, and described computer equipment comprises:

one or more processors;

memory for storing one or more computer programs;

When the one or more computer programs are executed by the one or more processors, the one or more processors are made to implement the method as described in any one of the preceding items.

FIG. 9 illustrates an exemplary system that may be used to implement various embodiments described in this application;

As shown in FIG. 9 , in some embodiments, the system 300 can be used as any device in the above embodiments. In some embodiments, system 300 may include one or more computer-readable media (e.g., system memory or NVM/storage device 320 ) having instructions and be coupled to and configured to execute The instructions are one or more processors (eg, processor(s) 305 ) that implement a module to perform the actions described in this application.

For one embodiment, system control module 310 may include any suitable interface controller to provide at least one of processor(s) 305 and/or any suitable device or component in communication with system control module 310 Any suitable interface.

The system control module 310 may include a memory controller module 330 to provide an interface to the system memory 315 . The memory controller module 330 may be a hardware module, a software module and/or a firmware module.

System memory 315 may be used, for example, to load and store data and/or instructions for system 300 . For one embodiment, system memory 315 may include any suitable volatile memory, such as suitable DRAM. In some embodiments, system memory 315 may include Double Data Rate Type Quad Synchronous Dynamic Random Access Memory (DDR4 SDRAM).

For one embodiment, system control module 310 may include one or more input/output (I/O) controllers to provide interfaces to NVM/storage devices 320 and communication interface(s) 325 .

For example, NVM/storage 320 may be used to store data and/or instructions. NVM/storage 320 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more hard drives ( HDD), one or more compact disc (CD) drives, and/or one or more digital versatile disc (DVD) drives).

NVM/storage device 320 may include a storage resource that is physically part of the device on which system 300 is installed, or it may be accessible by the device without necessarily being part of the device. For example, NVM/storage 320 may be accessed over a network via communication interface(s) 325 .

Communication interface(s) 325 may provide an interface for system 300 to communicate over one or more networks and/or with any other suitable device. System 300 may communicate wirelessly with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols.

For one embodiment, at least one of processor(s) 305 may be packaged with logic of one or more controllers of system control module 310 (eg, memory controller module 330 ). For one embodiment, at least one of the processor(s) 305 may be packaged with the logic of one or more controllers of the system control module 310 to form a system-in-package (SiP). For one embodiment, at least one of the processor(s) 305 may be integrated on the same die as the logic of the one or more controllers of the system control module 310 . For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with the logic of the one or more controllers of the system control module 310 to form a system on chip (SoC).

In various embodiments, system 300 may be, but is not limited to, a server, workstation, desktop computing device, or mobile computing device (eg, laptop computing device, handheld computing device, tablet computer, netbook, etc.). In various embodiments, system 300 may have more or fewer components and/or a different architecture. For example, in some embodiments, system 300 includes one or more cameras, a keyboard, a liquid crystal display (LCD) screen (including a touchscreen display), non-volatile memory ports, multiple antennas, graphics chips, application-specific integrated circuits ( ASIC) and speakers.

It should be noted that the present application can be implemented in software and/or a combination of software and hardware, for example, it can be implemented by using an application specific integrated circuit (ASIC), a general-purpose computer or any other similar hardware devices. In one embodiment, the software program of the present application can be executed by a processor to realize the steps or functions described above. Likewise, the software program (including associated data structures) of the present application can be stored in a computer-readable recording medium such as RAM memory, magnetic or optical drive or floppy disk and the like. In addition, some steps or functions of the present application may be implemented by hardware, for example, as a circuit that cooperates with a processor to execute each step or function.

In addition, a part of the present application can be applied as a computer program product, such as a computer program instruction. When it is executed by a computer, the method and/or technical solution according to the present application can be invoked or provided through the operation of the computer. Those skilled in the art should understand that computer program instructions exist in computer-readable media in forms including but not limited to source files, executable files, installation package files, etc. Limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding post-installation program program. Here, a computer readable medium may be any available computer readable storage medium or communication medium that can be accessed by a computer.

Communication media includes the media whereby communication signals embodying, for example, computer readable instructions, data structures, program modules or other data are transmitted from one system to another. Communication media can include guided transmission media such as cables and wires (e.g., fiber optics, coaxial, etc.) and wireless (unguided transmission) media capable of propagating waves of energy, such as acoustic, electromagnetic, RF, microwave, and infrared . Computer readable instructions, data structures, program modules or other data may be embodied, for example, as a modulated data signal in a wireless medium such as a carrier wave or similar mechanism such as embodied as part of spread spectrum technology. The term "modulated data signal" means a signal that has one or more of its characteristics changed or set in such a manner as to encode information in the signal. Modulation can be analog, digital or mixed modulation techniques.

By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, volatile, volatile, or Removable and non-removable media. For example, computer-readable storage media include, but are not limited to, volatile memories such as random access memories (RAM, DRAM, SRAM); and nonvolatile memories such as flash memory, various read-only memories (ROM, PROM, EPROM) , EEPROM), magnetic and ferromagnetic/ferroelectric memory (MRAM, FeRAM); and magnetic and optical storage devices (hard disks, tapes, CDs, DVDs); or other media known now or developed in the future capable of storing data for computer systems Computer readable information/data used.

Here, an embodiment according to the present application includes an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein when the computer program instructions are executed by the processor, triggering The operation of the device is based on the aforementioned methods and/or technical solutions according to multiple embodiments of the present application.

It will be apparent to those skilled in the art that the present application is not limited to the details of the exemplary embodiments described above, but that the present application can be implemented in other specific forms without departing from the spirit or essential characteristics of the present application. Therefore, the embodiments should be regarded as exemplary and not restrictive in all points of view, and the scope of the application is defined by the appended claims rather than the foregoing description, and it is intended that the scope of the present application be defined by the appended claims rather than by the foregoing description. All changes within the meaning and range of equivalents of the elements are embraced in this application. Any reference sign in a claim should not be construed as limiting the claim concerned. In addition, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means stated in the device claims may also be realized by one unit or device through software or hardware. The words first, second, etc. are used to denote names and do not imply any particular order.

Claims (12)

1. A method for providing presence information during a novel reading process at a network device side, wherein the method comprises the following steps:

receiving a presentation information request sent by user equipment in response to reading interactive operation of a user on a target novel in a reading application of the user equipment, wherein the presentation information request comprises target content information corresponding to the reading interactive operation;

responding to the presentation information request, determining corresponding current reading page information in the target novel according to the target content information, and determining corresponding one or more presentation information according to the current reading page information, wherein responding to the presentation information request, determining corresponding current reading page information in the target novel according to the target content information, and determining corresponding one or more presentation information according to the current reading page information comprises: responding to the presentation information request, and if the target content information comprises first scene information, determining one or more corresponding presentation information according to the first scene information; if the matching degree information of the target content information and the preset scene keyword information in the network equipment is smaller than a preset matching degree threshold value, the target content information does not include the first scene information, the corresponding current reading page information in the target novel is determined according to the target content information, and one or more corresponding presentation information is determined according to the second scene information corresponding to the current reading page information, wherein the presentation information comprises advertisement information presented in the form of pictures and small videos;

returning at least one of the presence information to the user device as a response to the presence information request.

2. The method of claim 1, wherein the reading interaction comprises at least any one of:

selecting the reading page range of the target novel;

evaluating the content of the target novel;

and selecting the content of the target novel and carrying out keyword query operation.

3. The method of claim 2, wherein the reading interaction operation comprises a rating operation on the content of the target novel;

wherein the method further comprises:

receiving evaluation input information transmitted by the user equipment in response to the evaluation operation of the user;

sending presentation instruction information regarding the at least one presentation information to the user device in response to the evaluation input information.

4. The method of claim 2, wherein the reading interaction operation comprises a rating operation on the content of the target novel;

wherein the method further comprises:

receiving evaluation input information transmitted by the user equipment in response to the evaluation operation of the user;

said returning at least one of said presence information to said user device as a response to said presence information request comprises:

in response to the evaluation input information, returning at least one of the presence information to the user device as a response to the presence information request.

5. The method of any of claims 1-4, wherein the method further comprises:

detecting whether the user meets a predetermined presentation condition;

said returning at least one of said presence information to said user device as a response to said presence information request comprises:

and if the user meets the preset presentation condition, returning at least one piece of presentation information to the user equipment as a response of the presentation information request.

6. The method of claim 5, wherein the predetermined presentation condition comprises at least any one of:

the number of times that the user browses the novel in the preset time is smaller than a preset first time threshold value;

the browsing time of the user for browsing the novel in the preset time is less than a preset first time threshold;

the browsing times of the trial reading chapters in the reading application by the user in the preset time are less than a preset second time threshold value;

the number of the full-text browsing times of the novel in the reading application by the user in the preset time is less than a preset third-time threshold value;

the average reading time of the user for the novel in the reading application is less than a preset reading time threshold;

the average time length of the user for single continuous reading of the novel in the reading application is less than a preset single continuous reading time length threshold value;

the average reading proportion of the user to the novel in the reading application is smaller than a preset reading proportion threshold value;

the user has the behavior to view other presence information.

7. A method at a user equipment for providing presence information during a novel reading process, wherein the method comprises:

responding to reading interactive operation of a user on a target novel in a reading application of user equipment, and sending a presentation information request to network equipment corresponding to the reading application, wherein the presentation information request comprises target content information corresponding to the reading interactive operation;

receiving at least one piece of presentation information returned by the network equipment based on the presentation information request, wherein the network equipment responds to the presentation information request, and if the target content information comprises first scene information, determining one or more corresponding presentation information according to the first scene information; if the matching degree information of the target content information and the preset scene keyword information in the network equipment is smaller than a preset matching degree threshold value, the target content information does not include the first scene information, the corresponding current reading page information in the target novel is determined according to the target content information, and one or more corresponding presentation information is determined according to the second scene information corresponding to the current reading page information, wherein the presentation information includes advertisement information presented in the form of pictures and small videos.

8. The method of claim 7, wherein the reading interaction operation comprises a rating operation on the content of the target novel;

wherein the method further comprises:

sending evaluation input information to the network device in response to the evaluation operation by the user;

and receiving the presentation instruction information which is sent by the network equipment in response to the evaluation input information and is about the at least one presentation information.

9. The method of claim 7, wherein the reading interaction operation comprises a rating operation on the content of the target novel;

wherein the method further comprises:

sending evaluation input information to the network device in response to the evaluation operation by the user;

the receiving at least one piece of the presence information returned by the network device based on the presence information request comprises:

and receiving at least one piece of presentation information returned by the network equipment based on the presentation information request and the evaluation input information.

10. A method for providing presentation information during a novel reading process, wherein the method comprises:

responding to reading interactive operation of a user on a target novel in a reading application of user equipment, and sending a presentation information request to network equipment corresponding to the reading application by the user equipment, wherein the presentation information request comprises target content information corresponding to the reading interactive operation;

the network device receives the presentation information request, responds to the presentation information request, determines corresponding current reading page information in the target novel according to the target content information, and determines corresponding one or more presentation information according to the current reading page information, wherein the responding to the presentation information request, determines corresponding current reading page information in the target novel according to the target content information, and determines corresponding one or more presentation information according to the current reading page information comprises: responding to the presentation information request, and if the target content information comprises first scene information, determining one or more corresponding presentation information according to the first scene information; if the matching degree information of the target content information and the preset scene keyword information in the network equipment is smaller than a preset matching degree threshold value, the target content information does not include the first scene information, the corresponding current reading page information in the target novel is determined according to the target content information, and one or more corresponding presentation information is determined according to the second scene information corresponding to the current reading page information, wherein the presentation information comprises advertisement information presented in the form of pictures and small videos;

the network equipment returns at least one piece of the presence information to the user equipment as a response of the presence information request;

the user equipment receives the at least one presence information.

11. An apparatus for providing presentation information during a novel reading process, the apparatus comprising:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the method of any one of claims 1 to 9.

12. A computer-readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods of claims 1-9.

Images