JP2002074197A - Advertisement presentation system, advertisement charge calculation method, recording medium for advertisement charge calculation program, and advertisement charge calculation program - Google Patents

Abstract

(57) [Summary] [PROBLEMS] In a system for presenting an advertisement via a network, it is possible to set an advertisement fee according to an advertisement effect regarding a place, a region, a time or a season of the advertisement. SOLUTION: An advertisement fee calculating means 10 calculates an advertisement fee according to a geographical factor and / or a time factor.
The advertisement presenting means 20 displays the advertisement on the display device 30 of the information terminal in association with the geographical factor and / or the temporal factor. The advertisement fee calculating means 10 includes a usage status obtaining means 60.
The advertisement fee can be calculated in consideration of the usage status of the advertisement acquired by the above or the user information of the advertisement acquired by the user information designation / acquisition means 70. If necessary, the map is displayed together with the advertisement by the map display means 50 on the display device
Display at 0.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement presentation system for presenting an advertisement to an information terminal in association with a geographical factor or a temporal factor, and more particularly to a technology for calculating an advertisement fee.

[0002] Information terminals include personal computers used at home and offices, car navigation systems used when traveling by car, destinations, walk / bus /
Mobile terminals and mobile phones used when traveling on trains,
Examples include information terminals installed at tourist information centers and various facilities, and large displays installed at street corners and event venues.

[0003]

2. Description of the Related Art In recent years, a personal computer has been used to view a map at home or office, a car navigation system has been used to view a route from a current location to a destination when traveling by car, or a walk / bus / train has been used. The use of location-related information, such as viewing surrounding information using a portable terminal or a mobile phone when traveling in a location such as the like, has become active.

Accordingly, for example, when a user accesses information of a place using a personal computer, an advertisement of a store at the place is displayed on the personal computer, or the user operates a car navigation system. Attention has been paid to the use of an advertisement associated with a place, such as displaying an advertisement of a facility near the place on the car navigation system when the user goes to the place using the GPS.

[0005] As described above, an advertisement presentation system for presenting an advertisement to an information terminal in association with a geographical factor such as a place or a region has already been used. However, there is not yet an advertisement presentation system that calculates an advertisement fee according to a place or a region where the advertisement is presented.

[0006] Similarly, there is already an advertisement presentation system that presents an advertisement to an information terminal in association with time factors such as time and season, and day type such as day of week and weekday / holiday. However, an advertisement presentation system that calculates an advertisement fee according to the time and season in which it is presented is not used.

[0007]

Conventionally, a method of presenting an advertisement to an information terminal in association with a geographical factor such as a place or a region or a temporal factor such as a time or a season has been used. The advertising fee was determined uniformly by the number of times the advertisement was presented, regardless of the geographical or temporal factors.

[0008] In the future, advertisement methods for presenting advertisements to information terminals in association with geographical factors and temporal factors are expected to become more and more popular. It is considered that setting a high value and setting a low value when the effect of the advertisement is small is desirable both for an advertiser who requests insertion of an advertisement and for a provider who provides an advertisement presentation system. Therefore, for places, regions, times, or seasons where users are popular or interested or where advertisers frequently place advertisements, advertiser fees are increased. A mechanism to set the advertising fee is required.

SUMMARY OF THE INVENTION It is an object of the present invention to solve the above problems and to provide means for setting a reasonable advertisement fee according to a place, a region, a time, or a season.

[0010]

According to the present invention, there is provided an advertisement fee calculating means for calculating an advertisement fee according to a geographical factor, and an advertisement presenting means for presenting an advertisement to an information terminal in association with the geographical factor. The introduction will solve the above problems.

[0011] Similarly, by introducing an advertisement fee calculation means for calculating an advertisement fee according to a time factor and an advertisement presentation means for presenting an advertisement to an information terminal in association with the time factor, Solution to the Problems

[0012] Thereby, it is possible to set and collect the advertisement fee according to the place, area, time or season to be presented, and to set the fair fee substantially according to the advertisement effect. .

A program for realizing each of the above processing means by a computer can be stored in an appropriate recording medium such as a computer-readable portable medium memory, a semiconductor memory, and a hard disk.

[0014]

FIG. 1 is a block diagram for explaining the outline of the present invention. The advertising fee calculating means 10 is a means for calculating an advertising fee according to a geographical factor or a temporal factor. The advertisement presenting means 20 is a means for presenting an advertisement to an information terminal in association with a geographical factor or a temporal factor. The display device 30 is a display device of an information terminal such as a personal computer, a mobile phone, and a car navigation system.

The geographical factor designation / acquisition means 40 inputs a location designation information from a user or a GPS (Global Position
g System) to obtain information on geographic factors from the latitude and longitude information of the position where the information terminal exists. The map display means 50 has map information and displays a map of a designated place on the display device 30.
This is provided when a map needs to be displayed at 0. The usage status acquisition means 60 is a means for obtaining the usage status of the advertisement. The user information designating / acquiring means 70 is means for designating or acquiring user information of an advertisement. 80 indicates an advertiser and 90 indicates a user.

The operation is as follows. The advertisement fee calculation means 10 calculates an advertisement fee in response to an advertisement request from the advertiser 80 according to a geographical factor such as a place or a region or a time factor such as a time or a season. At this time,
The use situation of the advertisement acquired by the use situation acquisition unit 60 and the user information input or acquired by the user information designation / acquisition unit 70 together with the geographical factor or the time factor are used for calculating the fee as necessary.

The geographical factor designation / acquisition means 40 obtains information on the position of the information terminal to be advertised and the location of the advertisement content, and notifies the advertisement presenting means 20. If the map display means 50 is provided, the information of the place to be displayed is notified to the map display means 50. The advertisement presenting means 20 presents an advertisement related to the information of the designated place on the display device 30 of the information terminal. If necessary, the map display means 50 displays the map on the display device 30 of the information terminal.

Examples of geographic factors include "place", "point", "route", "region" and the like.

Examples of the time factor include "time", "day and night", "season", "period", and "day type" such as day of the week and weekday / holiday.

Examples of advertisements are “store”, “facility”,
Advertising such as "entertainment".

Examples of the information terminal include a "personal computer", a "car navigation system", a "mobile terminal", a "mobile phone", a "street corner terminal", and a "large display" mounted on a wall of a building. No.

Examples of the usage status include "number of times the advertisement has been viewed" and "number of times of access".

Examples of the user information include "sex", "age", "nationality", "occupation", "unmarried / married", "with / without children", and the like.

FIG. 2A shows an example of the contents of an advertisement requested by the advertiser 80. The contents of the advertisement include information on geographical factors such as locations and information on temporal factors in addition to the information on the contents to be actually advertised.

FIG. 2B shows an example of an advertisement output to an information terminal such as a personal computer. An information terminal having a relatively large screen display device 30, such as a personal computer, displays the contents of the advertisement requested by the advertiser 80, displays a map, and shows a location related to the advertisement in the map. To do.

FIG. 2C shows an example of an advertisement output to a display panel of a mobile phone or the like. Devices having only a small display screen, such as mobile phones, mainly display advertisements of text information. Of course, a simplified map may be displayed together.

FIG. 3 shows an example of the configuration of the advertisement fee calculating means 10. Upon receiving an advertisement request from the advertiser 80, the advertisement fee calculation means 10 calculates an advertisement fee from a table or database in which the location, region, time, season, and advertisement fee are paired, or from the location, region, time, or season. By the formula,
Calculate advertising fees according to geographic or temporal factors. For this processing, the advertisement fee calculation unit 10 includes the estimate reception unit 11, the fee calculation unit 12, the estimate presentation unit 13, the contract reception unit 14, the fee change unit 15, the basic charge calculation table 1.
6, discount rate calculation formula 17, customer / advertisement database 18
Is provided.

FIG. 4 shows an example of the basic charge calculation table 16.
In the basic charge calculation table 16, for example, as shown in FIG. 4, a basic charge is set in advance for each area and time zone of the advertisement.

FIG. 5 shows an example of the customer / advertisement database 18. As shown in FIG. 5, the customer / advertisement database 18 stores customer information such as the name, company name, postal code, and address of the advertiser 80, as well as the region, time zone, contract period, duration,
Advertisement information such as an advertisement text and an advertisement image, and usage status information including user information such as the number of dates and times and the gender and age of the user 90 are stored.

FIG. 6 is a processing flowchart of the advertisement fee calculating means 10, FIG. 7 is an example of an estimate reception screen, FIG. 8 is an example of an estimate presentation / contract screen, and FIG. 9 is an example of an advertisement presentation / confirmation screen. Show.

The estimate receiving means 11 of the advertisement fee calculating means 10 shown in FIG. 3 displays an estimate receiving screen as shown in FIG. 7 on the terminal of the advertiser 80, and receives an advertisement estimate request from the advertiser 80 (step). S1). The input information at the time of quotation acceptance is the URL (Unif) if you have name, company name, zip code, address, telephone number, facsimile number, e-mail address, homepage as applicant information.
orm Resource Locator). The information on the advertisement to be posted is information on the region in which the advertisement is to be posted, the time zone, the insertion period, and the outline of the advertisement.

Next, the charge calculating means 12 calculates the basic charge by referring to the basic charge calculation table 16 using the information such as the area and time zone input from the estimation screen shown in FIG. 7 (step S2). ).

Using the calculated basic fee and information such as the contract duration retrieved from the customer / advertisement database 18, a discount fee is calculated from a predetermined discount fee calculation formula 17 (step S3). The discount charge calculation formula 17 is, for example, the following formula.

[Discount rate = basic rate-discount based on total number of time zones-discount based on contract duration] After the advertisement rate is calculated by the above processing, the quote presenting means 13 provides the quote presenting / contracting as shown in FIG. A reception screen is displayed, and the estimated amount is presented (step S4). Also, the contract receiving means 14
The user inputs the advertisement text, the name of the image file in which the image to be advertised is stored, the payment method, etc., and accepts the contract on the estimate presentation / contract reception screen (step S5).

When accepting the contract, the contract accepting means 14 displays an advertisement presenting / contract confirmation screen as shown in FIG. 9 and confirms the advertisement (step S6). On the advertisement presentation / contract confirmation screen, the map and the contents of the advertisement are displayed in an image to be actually displayed on the information terminal of the user. If the confirmation is OK, the contract period and other customer information and the region, time zone,
Advertisement information and other advertising information are stored in the customer / advertisement database
8 (step S7). If the confirmation of the advertisement is NG, the process returns to the estimation reception in step S1, and the conditions for the estimation are re-input.

FIG. 10 is a flowchart of the advertisement presentation / map presentation in the system shown in FIG. The geographic factor designation / acquisition means 40 acquires a geographic factor designated by the system operator or the user 90 when presenting an advertisement to the user 90. Alternatively, the system automatically acquires a geographical factor (step S10). Next, a map related to the specified or acquired geographical factor is displayed on the display device 30 of the information terminal by the map display means 50 (step S11). Along with the display of the map, an advertisement relating to the designated or acquired geographical factor is displayed on the display device 30 by the advertisement presenting means 20 (step S12). Thereafter, the use status of the advertisement in the customer / advertisement database 18 is updated (step S13).

FIG. 11 is a flow chart of the change of the advertisement charge by the charge change means 15. Charge changing means 15
The processing shown in FIG. 11 is periodically executed. First, a target area is set (step S20), the number of accesses of advertisements belonging to the above-mentioned area in this term is counted,
Fill in the advertisement database 18 (step S21).
Next, a new basic charge is calculated from a predetermined basic charge change formula using information such as the current basic charge, the number of accesses this term, and the number of accesses in the previous term (step S22). The basic fee change formula is, for example, the following formula.

[New basic charge = current basic charge × the number of accesses in the current term / the number of accesses in the previous term] The usage status related to the advertisement in the target area in the basic charge calculation table 16 is updated (step S23). Next, it is determined whether there is any other target area, and when the processing for all the areas for which the basic charge is to be changed is completed, the processing is ended (step S24). If there is still a target unprocessed area, the process returns to step S20, and the process is repeated in the same manner.

By the processing of the advertisement fee calculation means 10 described above, it becomes possible to calculate the advertisement fee according to a geographical factor such as a place or a region or a temporal factor such as time or season.

Next, a specific embodiment of the present invention will be described with reference to FIGS.

[First Embodiment] FIG. 12 is a diagram showing a first embodiment. The case where only the advertisement is transmitted from the center to the mobile phone corresponds to the present embodiment.
That is, the advertisement providing device 100 is a device installed in a center, and the information terminal 110 is a small screen display device 30.
And the like.

In the advertisement providing apparatus 100, the advertisement fee calculating means 10 calculates an advertisement fee according to a geographical factor, a temporal factor, or both a geographical factor and a temporal factor. The advertisement presenting means 20 presents an advertisement to the information terminal 110 in association with a geographical factor or a temporal factor.

The basic operation when the advertisement fee calculating means 10 calculates the advertisement fee according to the geographical factors is as follows. First, the advertiser 80 presents the advertisement and the geographical factor relating the advertisement to the advertisement providing apparatus 100. Advertising fee calculation means 10 in advertisement providing apparatus 100
Calculates advertising fees according to the geographical factors presented,
The calculated advertisement fee is presented to the advertiser 80 and an advertisement presentation is received. The advertisement presenting means 20 transmits an advertisement related to the geographical factor to the information terminal 110. The information terminal 110 displays an advertisement related to the geographical factor on the display device 30 and allows the user 90 to browse. The same applies to a case where an advertisement fee is calculated and an advertisement is presented using a time factor such as a time zone instead of the geographic factor or together with the geographic factor.

The advertisement providing apparatus 100 can further include a geographical factor designation / acquisition unit 40. The geographical factor designation / acquisition means 40 is a means for designating or acquiring a geographical factor. The geographical factor designation / acquisition means 40 designates a location at a center and transmits a corresponding advertisement to the information terminal 110 of a mobile phone.
In some cases, the position of S (Personal Handyphone System) is acquired at the center and the corresponding advertisement is transmitted to the information terminal 110 of the PHS.

The advertisement providing apparatus 100 calculates an advertisement fee and receives an order for advertisement presentation. Thereafter, when the geographical factor is acquired by the geographical factor designation / acquisition means 40, the advertisement presenting means 20 checks whether or not there is an advertisement associated with the designated or acquired geographical factor. The advertisement is presented to the information terminal 110.

Further, a use status acquisition means 60 can be added to the advertisement providing apparatus 100. Usage status acquisition means 60
Captures the usage of advertising related to geographic factors, temporal factors, or both. The operation of the advertisement providing apparatus 100 having the use status acquisition means 60 is as follows. The advertiser 80 presents the advertisement and the geographical factor (or time factor) relating the advertisement to the advertisement providing apparatus 100. The advertisement fee calculating means 10 calculates an advertisement fee according to the presented geographical factors, presents the calculated advertisement fee to the advertiser 80, and receives an advertisement presentation. Advertising presentation means 2
0 transmits the advertisement to the information terminal 110 in association with the geographical factor. The information terminal 110 displays the advertisement associated with the geographical factor on the display device 30 and allows the user 90 to browse. The use status acquisition means 60 obtains the use status of the advertisement in the geographical factors, that is, the number of times the advertisement has been viewed or accessed. The advertisement fee calculating means 10 corrects the advertisement fee based on the use status of the advertisement.

Further, a user information designating / acquiring means 70 can be added to the advertisement providing apparatus 100. The user information designating / acquiring means 70 designates user information of the advertisement to be presented. Or, the user information designation / acquisition means 70
Obtain user information of the presented advertisement. The advertisement fee calculation means 10 corrects the advertisement fee according to the designated or acquired user information.

[Second Embodiment] FIG. 13 is a diagram showing a second embodiment. The stationary terminal 115 is a so-called all-in type advertisement providing / presenting device that is installed in a street corner or in a facility. The stationary terminal 115 also has map information in advance, and calculates an advertisement fee calculating means 10 for calculating an advertisement fee according to a geographical factor, a temporal factor, or both, and a geographical factor, a temporal factor, or both. Presenting means 20 for presenting an advertisement on display device 30 in association with
And the geographical factor designation to specify or acquire the geographical factor /
The display device 30 includes an acquisition unit 40 and a map display unit 50 that displays a map associated with the designated or acquired geographical factor on the display device 30.

Stationary terminal 11 serving as an advertisement providing / presenting device
The operation of No. 5 is as follows. First, advertiser 80
Presents the advertisement and the geographical factor (or time factor) relating the advertisement to the stationary terminal 115. The advertisement fee calculation means 10 in the stationary terminal 115 calculates the advertisement fee according to the presented geographical factor, presents the calculated advertisement fee to the advertiser 80, and receives an advertisement presentation. The geographic factor designating / acquiring means 40 notifies the designated or acquired geographic factor to the advertisement presenting means 20 and the map display means 50, and the advertisement presenting means 20 displays the advertisement in association with the geographic factor. To be displayed. Also, the map display means 50
Displays the corresponding map on the display device 30 together with the presentation of the advertisement by the advertisement presenting means 20. The user 90 can browse the advertisement associated with the geographical factor on the display device 30.

[Third Embodiment] FIG. 14 is a diagram showing a third embodiment. The present embodiment is a so-called server / client type system, in which an advertisement providing apparatus 100 serving as a server and an information terminal 1 serving as a client are used.
Consists of ten. A number of information terminals 110 can be connected to one advertisement providing apparatus 100 via a wired or wireless network. The information terminal 110 is, for example, a device such as a desktop personal computer, a portable computer, a PDA (Personal Digital Assistants), or a car navigation system.

The advertisement providing apparatus 100 on the server side is associated with an advertisement fee calculating means 10 for calculating an advertisement fee according to a geographical factor, a temporal factor or both, and a geographical factor (or a temporal factor). Advertisement transmitting means 120 for transmitting the advertisement to the information terminal 110 via the network;
It has a geographical factor designating / acquiring means 40 for designating or acquiring a geographical factor, and a geographical factor transmitting means 140 for transmitting the designated or acquired geographical factor to the information terminal 110 via a network.

[0052] The information terminal 110 on the client side receives the advertisement transmitted from the advertisement transmitting means 120, the advertisement receiving means 130, the advertisement presenting means 20 for displaying the received advertisement on the display device 30, and the information transmitted from the server. Geographical factor receiving means 150 for receiving the received geographical factor, and map display means 50 for displaying on the display device 30 a map associated with the received geographical factor.

The operation of the system shown in FIG. 14 is as follows. The advertiser 80 determines the geographical factor (or time factor) that associates the advertisement and the advertisement with the advertisement providing apparatus 10.
Present at 0. The advertisement providing apparatus 100 calculates the advertisement fee according to the presented geographical factors and the like by the advertisement fee calculation means 10, presents the calculated advertisement fee to the advertiser 80, and receives an advertisement presentation. Further, the geographic factor designation / acquisition means 40 notifies the designated or acquired geographic factor to the advertisement transmission means 120 and the geographic factor transmission means 140. The advertisement transmitting means 120 transmits the advertisement to the information terminal 110 if there is an advertisement associated with the designated or acquired geographical factor, and the geographical factor transmitting means 140
The notified geographical factor is transmitted to the information terminal 110.

In the information terminal 110, the advertisement providing device 100
Is received by the advertisement receiving means 130 and output to the display device 30 by the advertisement presenting means 20. In addition, the geographical factor transmitted from the advertisement providing apparatus 100 is received by the geographical factor receiving means 150, and the map display means 50 displays the advertisement by the advertisement presenting means 20 and the map corresponding to the received geographical factor. Is displayed on the display device 30. The user 90 can browse the advertisement associated with the geographical factor or the like on the display device 30.

[Fourth Embodiment] FIG. 15 is a diagram showing a fourth embodiment. In the above-described third embodiment, the information terminal 110 has the map information, whereas in the fourth embodiment, the server-side advertisement providing apparatus 100 has the map information. Therefore, instead of the geographical factor transmitting means 140 in the third embodiment, the advertisement providing apparatus 100 uses a map for transmitting map information corresponding to the geographical factor designated or acquired by the geographical factor designating / acquiring means 40. The information terminal 110 has a transmitting means 145, and the information terminal 110 has a map receiving means 155 instead of the geographical factor receiving means 150 in the third embodiment. The case where a map and an advertisement are transmitted from a web server to a personal computer corresponds to the present embodiment.

The geographical factor designating / acquiring means 40 notifies the designated or acquired geographical factor to the advertisement transmitting means 120 and the map transmitting means 145. Advertising transmission means 120
Transmits an advertisement associated with the notified geographical factor to the information terminal 110, if any. On the other hand, the map transmitting unit 145 selects a map corresponding to the notified geographical factor from the map information held by the advertisement providing apparatus 100, and transmits the selected map to the information terminal 110 via the network. In the information terminal 110, the map receiving means 155 receives the map, and the map display means 50 displays the map on the display device 30.
To be displayed. The other parts are the same as in the third embodiment.

[Fifth Embodiment] FIG. 16 is a diagram showing a fifth embodiment. In the third and fourth embodiments described above, the advertisement providing apparatus 100 specifies the geographical factor /
In the fifth embodiment, the information terminal 110 is provided with the geographical factor designation / acquisition unit 40.
have. In the fifth embodiment, the information terminal 110 has map information in advance. The case where only the advertisement is transmitted from the center to the car navigation system corresponds to the present embodiment.

The geographical factor designation / acquisition means 40 notifies the map display means 50 of the geographical factor indicating the location designated by the user 90 or the location acquired by GPS or the like. Notify 160. The map display means 50 displays the map indicated by the notified geographical factor on the display device 30. Also, the geographical factor transmitting means 160
The geographical factor is transmitted to the advertisement providing apparatus 100 via a network.

In the advertisement providing apparatus 100, when the geographical factor transmitted from the information terminal 110 is received by the geographical factor receiving means 170, the advertisement transmitting means 120 searches for an advertisement associated with the geographical factor, and If there is an advertisement to be transmitted, the advertisement is transmitted to the information terminal 110.

The transmitted advertisement is received by the advertisement receiving means 130, and the advertisement presenting means 20 displays the advertisement on the map display means 5.
0 is displayed on the display device 30 together with the map displayed. The advertising fee calculating means 10 and other processes are the same as in the third and fourth embodiments.

[Sixth Embodiment] FIG. 17 is a diagram showing a sixth embodiment. Explaining the difference from the above-described fifth embodiment, in the fifth embodiment, the information terminal 110 has the map information, whereas in the sixth embodiment, the advertisement providing apparatus 100 Have map information. Therefore, when the geographical factor designating / acquiring means 40 obtains the geographical factor in the information terminal 110, the geographical factor transmitting means 160 transmits the geographical factor to the advertisement providing apparatus 10.
Send to 0.

In the advertisement providing apparatus 100, the geographical factor is received by the geographical factor receiving means 170, and the received geographical factor is transmitted to the advertisement transmitting means 120 and the map transmitting means 145.
Notify. The advertisement transmitting unit 120 searches for an advertisement associated with the geographical factor, and if the relevant advertisement exists, transmits the advertisement to the information terminal 110. Further, the map transmitting means 145 transmits a map corresponding to the geographical factor to the information terminal 110.

In the information terminal 110, the advertisement receiving means 130
Receives the advertisement, and the advertisement presenting means 20 displays the advertisement on the display device 30. The map receiving means 155 receives the map, and the map display means 50 displays the map on the display device 30.
To be displayed. The advertising fee calculation means 10 and other processes are the same as in the above-described embodiment.

[0064]

As described above, according to the present invention,
Advertisement fees can be increased for places, regions, times, or seasons where the user's popularity or interest is high, or where advertisers frequently request advertisements. This is in line with the market principle that, even if the advertising rate is high, if the usage situation is high, it is worth paying for the advertising rate. It is possible to realize a price setting that satisfies both.

[Brief description of the drawings]

FIG. 1 is a block diagram for explaining an outline of the present invention.

FIG. 2 is a diagram illustrating the contents of an advertisement and an output example of the advertisement.

FIG. 3 is a diagram illustrating a configuration example of an advertisement fee calculation unit.

FIG. 4 is a diagram showing an example of a basic charge calculation table.

FIG. 5 is a diagram showing an example of a customer / advertisement database.

FIG. 6 is a processing flowchart of an advertisement fee calculating unit.

FIG. 7 is a diagram illustrating an example of an estimation reception screen.

FIG. 8 is a diagram showing an example of a quote presentation / contract screen.

FIG. 9 is a diagram illustrating an example of an advertisement presentation / confirmation screen.

FIG. 10 is a flowchart of advertisement presentation / map presentation.

FIG. 11 is a flowchart of changing an advertisement fee.

FIG. 12 is a diagram showing a first embodiment.

FIG. 13 is a diagram showing a second embodiment.

FIG. 14 is a diagram showing a third embodiment.

FIG. 15 is a diagram showing a fourth embodiment.

FIG. 16 is a diagram showing a fifth embodiment.

FIG. 17 is a diagram showing a sixth embodiment.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 10 Advertisement fee calculation means 20 Advertisement presentation means 30 Display device 40 Geographical factor designation / acquisition means 50 Map display means 60 Usage status acquisition means 70 User information designation / acquisition means 80 Advertiser 90 User

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/30 340 G06F 17/30 340A (72) Inventor Yoshiharu Maeda 4-chome Kamiodanaka, Nakahara-ku, Kawasaki City, Kanagawa Prefecture No. 1 Fujitsu Limited (72) Inventor Hirohisa Naito 4-1-1 Kamiodanaka, Nakahara-ku, Kawasaki-shi, Kanagawa F-term within Fujitsu Limited 5B075 KK07 ND20 PR08 UU14 UU40

Claims (9)

[Claims] 1. An advertisement presentation, comprising: an advertisement fee calculation unit for calculating an advertisement fee according to a geographical factor; and an advertisement presentation unit for presenting an advertisement to an information terminal in association with the geographical factor. system. 2. Advertisement fee calculating means for calculating an advertisement fee according to a geographical factor and the use status of the advertisement in the geographical factor, and an advertisement presenting means for presenting an advertisement to an information terminal in association with the geographical factor. An advertisement presentation system comprising: a use status acquisition unit configured to acquire a use status of the advertisement in the geographical factor. 3. An advertisement fee calculating means for calculating an advertisement fee according to a geographical factor and user information of the advertisement, an advertisement presenting means for presenting an advertisement to an information terminal in association with the geographical factor, and a presentation. Means for designating user information of the advertisement to be provided or acquiring user information of the presented advertisement. 4. An advertisement presentation, comprising: an advertisement fee calculation unit for calculating an advertisement fee according to a time factor; and an advertisement presentation unit for presenting an advertisement to an information terminal in association with the time factor. system. 5. An advertisement fee calculating means for calculating an advertisement fee in accordance with a temporal factor and an advertisement use situation in the temporal factor, and an advertisement presenting means for presenting an advertisement to an information terminal in association with the temporal factor. An advertisement presentation system comprising: a use status acquisition unit configured to acquire a use status of the advertisement in the time factor. 6. An advertisement fee calculating means for calculating an advertisement fee according to a time factor and user information of the advertisement, an advertisement presenting means for presenting an advertisement to an information terminal in association with the time factor, and a presentation. Means for designating user information of the advertisement to be provided or acquiring user information of the presented advertisement. 7. A method for calculating an advertisement fee in a system for presenting an advertisement to an information terminal in association with a geographical factor, a temporal factor, or both, wherein the location or area to be advertised at the time of estimating the advertisement fee or making an advertisement contract Information on the geographical factors or time zone to be advertised, time factor information on the day type or season, or information on both geographical and temporal factors, and based on the entered information, the geographic Refer to the basic charge calculation table in which the basic charge of the advertisement is set in terms of the basic factor or both, and calculate the advertisement fee from the reference result of the basic charge calculation table according to the geographical factor, the time factor, or both. An advertising fee calculation processing method characterized by being calculated. 8. A recording medium storing a program for calculating an advertisement fee in a system for presenting an advertisement to an information terminal in association with a geographical factor, a temporal factor, or both, wherein the advertisement fee estimation or the advertisement is performed. At the time of contract,
Based on the process of inputting geographical factor information about the place or region to be advertised, or time factor information on the time zone to be advertised, day type or seasonal information, or both geographical and temporal factors, and based on the input information A process of referring to a basic charge calculation table in which a basic charge of an advertisement is set in advance in units of a geographical factor, a time factor or both, and a geographical factor and a time factor from the reference result of the basic charge calculation table. Or a program for causing a computer to execute a process of calculating an advertisement fee according to both of them, and a recording medium for the advertisement fee calculation program. 9. A program for calculating an advertising fee in a system for presenting an advertisement to an information terminal in association with a geographical factor, a temporal factor, or both, wherein the advertising is performed at the time of estimating the advertising fee or at the time of advertising contract. Geographical factor information about the location or region or the time of day to advertise,
A process of inputting temporal factor information on a day type or a season, or both geographical and temporal factors, and based on the input information, a geographical factor,
A process of referring to a basic charge calculation table in which a basic charge of an advertisement is set in units of a time factor or both, and referring to a reference result of the basic charge calculation table according to a geographical factor, a temporal factor, or both. An advertisement fee calculation program for causing a computer to execute the process of calculating the advertisement fee.