JP2002084240A - Advertisement broadcast optimizing system and its method and server used for it - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement broadcast optimizing method and its system by which an advertisement broadcasting company can automatically select an advertisement suitable for a state during broadcasting, thereby broadcasting the advertisement under conditions desired by an advertisement providing company when the advertisement broadcasting company broadcasts the advertisement. SOLUTION: A retrieval section 5 receiving a prescribed broadcast time zone retrieves an advertisement broadcast condition corresponding to the entered broadcast time zone from a broadcast schedule database 2 and outputs a retrieval result. A retrieval section 6 retrieves an advertisement broadcast desired condition suitable for the broadcast advertisement condition outputted from the retrieval section 5 from an advertisement broadcast desired condition database 4. When the database 4 has an adapted advertisement broadcast condition, the retrieval section 6 outputs advertisement identification information corresponding to the adapted advertisement broadcast desired condition.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement optimizing method and system, and more particularly, to a method of broadcasting an advertisement, an advertisement broadcaster can automatically select an advertisement suitable for the situation at the time of broadcasting. The present invention relates to an advertisement optimizing method and an advertisement optimizing method capable of broadcasting an advertisement under conditions desired by an advertisement provider.

[0002]

2. Description of the Related Art Conventionally, for an advertisement broadcasted from a television station or the like, conditions such as a broadcasting time zone are determined by a contract between an advertisement broadcaster and an advertisement provider. Since this contract is concluded prior to the broadcast, the advertisement is often broadcast without knowing the situation on the day when the advertisement is broadcast. For example, an advertisement for beer is ideal to be broadcast on a sunny day when the weather is high and the temperature is high, while an umbrella advertisement is considered to have a greater advertising effect when the weather is rainy . Further, when the rating is temporarily increased due to a special number or the like, there are cases where it is desired to broadcast an advertisement aiming at the high rating.

[0003]

However, it is impossible to consider various conditions such as the weather at the time of broadcasting an advertisement and the audience rating at the time of broadcasting at the time of a contract for broadcasting. On the other hand, the broadcasting schedule of advertisements is currently dependent on humans, and requires a lot of time and effort.

Accordingly, the present invention has been made in view of the above problems, and an object of the present invention is to enable an advertisement broadcaster to automatically select an advertisement suitable for a broadcast situation when broadcasting an advertisement. Accordingly, an object of the present invention is to provide an advertisement optimizing method and an advertisement optimizing method capable of broadcasting an advertisement under conditions desired by an advertisement provider.

[0005]

A first aspect of the present invention for achieving the above object is as follows.
The present invention is an advertisement broadcast optimization system for optimizing an advertisement broadcast, wherein an advertisement broadcast condition indicating a condition for broadcasting an advertisement and each advertisement broadcast time zone of a broadcast schedule are stored in correspondence with each other. A schedule database, an advertisement identification information for identifying an advertisement, and an advertisement broadcast desired condition database stored in association with an advertisement broadcast desired condition indicating under what condition the advertisement is desired to be broadcasted, A first search unit for searching an advertisement broadcast condition corresponding to the predetermined advertisement broadcast time zone from the broadcast schedule database when selecting an advertisement to be broadcast during the predetermined advertisement broadcast time zone; and the first search means. An advertisement broadcast desired condition that matches the advertisement broadcast condition searched in is searched from the advertisement broadcast desired condition database and corresponds to the searched advertisement broadcast desired condition. And having a second search means for outputting the advertisement identification information.

According to a second aspect of the present invention, in the first aspect, an advertisement database in which advertisement identification information and advertisement data are stored in association with each other, and an advertisement output from a second search means. An advertisement broadcasting means for searching advertisement data corresponding to identification information from the advertisement database and broadcasting an advertisement based on the searched advertisement data in a predetermined advertisement broadcast time zone.

According to a third aspect of the present invention, in the first or second aspect, the advertisement broadcast condition updating means for updating an advertisement broadcast condition of a broadcast schedule database based on information obtained from outside. It is further characterized by having.

A fourth invention for achieving the above object is the invention according to any one of the first to third inventions, wherein the advertisement identification information and the broadcast desired condition in the advertisement broadcast desired condition database are based on information obtained from outside. Is further provided.

A fifth aspect of the present invention to achieve the above object is the invention according to any one of the first to fourth aspects, wherein the advertisement data updating means for updating the advertisement data in the advertisement database based on information obtained from outside. It is further characterized by having.

A sixth invention for achieving the above object is the invention according to the fourth or fifth invention, wherein the advertisement data and the desired broadcast condition are received from an information processing terminal of an advertisement provider via a communication line, and the received advertisement is received. The advertisement broadcast desired condition updating means and the advertisement data updating means are updated based on the data and the broadcast desired condition.

A seventh invention for achieving the above object is an advertisement broadcast optimization system for optimizing an advertisement broadcast in a digital broadcast, comprising: an information processing device of an advertisement broadcaster; and an information processing device of a plurality of advertisement providers. And a network to which the information processing device of the advertisement broadcaster and the information processing device of the plurality of advertisement providers are connected, wherein the information processing device of the advertisement provider has advertisement data of an advertisement desired to be broadcast. And means for transmitting desired broadcast conditions to the information processing apparatus of the advertisement broadcaster, wherein the information processing apparatus of the advertisement broadcaster includes an advertisement broadcast condition indicating a condition for broadcasting an advertisement, and each advertisement in a broadcast schedule. A broadcast schedule database in which broadcast time zones are stored in association with each other, advertisement identification information for identifying advertisements, and conditions under which the advertisements are desired to be broadcasted. The advertisement broadcast desired condition database in which the advertisement broadcast desired conditions are stored in association with each other, the advertisement database in which the advertisement identification information and the advertisement data are stored in association with each other, and the advertisement broadcast desired condition received from the information processing device of the advertisement broadcaster A database for generating advertisement identification information of the advertisement in response to the advertisement data and the desired broadcast condition of the advertisement, and updating the advertisement broadcast desired condition database and the advertisement database based on the advertisement identification information, the advertisement data, and the desired broadcast condition. An update unit, a first search unit configured to search an advertisement broadcast condition corresponding to the predetermined advertisement broadcast time zone from the broadcast schedule database when selecting an advertisement to be broadcast during the predetermined advertisement broadcast time zone, Advertisement broadcast desired conditions that match the advertisement broadcast conditions searched by the search means 1
A second search unit that searches the advertisement broadcast desired condition database and outputs advertisement identification information corresponding to the searched advertisement broadcast desired condition, and advertisement data corresponding to the advertisement identification information output from the second search unit And an advertisement broadcasting means for searching for the advertisement from the advertisement database and broadcasting an advertisement based on the searched advertisement data in a predetermined advertisement broadcast time slot.

According to an eighth aspect of the present invention, in the seventh aspect, the information processing device of the advertisement broadcaster updates the advertisement broadcast condition in the broadcast schedule database based on information obtained from outside. It is characterized by further comprising an advertisement broadcast condition updating means.

A ninth invention for achieving the above object is an advertisement broadcast optimization system for optimizing an advertisement broadcast in digital broadcasting, comprising an information processor of an advertisement broadcaster and an information processor of a plurality of advertisement providers. And a network to which the information processing device of the advertisement broadcaster and the information processing device of the plurality of advertisement providers are connected, wherein the information processing device of the advertisement broadcaster has a condition for broadcasting an advertisement. A broadcast schedule database in which advertisement broadcast conditions to be indicated and each advertisement broadcast time zone of the broadcast schedule are stored correspondingly;
The advertisement broadcast time zone, the advertisement identification information for identifying the advertisement, and the advertisement database in which the advertisement data are stored in association with each other, and the advertisement broadcast conditions corresponding to the predetermined advertisement broadcast time zone are read out from the broadcast schedule database. Means for transmitting the auction information including the advertisement broadcast conditions to the information processing devices of the plurality of advertisement providers; means for receiving the bid information including the bid desired price and the advertisement data; Advertisement broadcasting means for broadcasting an advertisement of advertisement data corresponding to the highest bid desired price among predetermined bid prices of bid information received before a predetermined time before starting, in a predetermined advertisement broadcast time zone, The information processing device of the advertisement provider, a means for receiving the auction information, and, when bidding based on the auction information, wishes to broadcast the bid information including the bid desired price. And having a means for transmitting and tell the data in the information processing apparatus of the advertising broadcaster.

[0014] A tenth invention for achieving the above object is the ninth invention, wherein the information processing device of the advertisement broadcaster comprises:
An advertisement broadcast condition updating unit for updating an advertisement broadcast condition of the broadcast schedule database based on information obtained from outside is further provided.

According to an eleventh invention for achieving the above object, in the ninth or tenth invention, the information processing apparatus of the advertisement broadcaster has means for transmitting a bid result to the information processing apparatus of the advertisement provider. It is characterized by.

According to a twelfth aspect of the present invention, in the eleventh aspect, the information processing device of the advertisement provider transmits only bid information including a desired bid price when bidding based on bid information. The advertisement data is transmitted after the bid result is transmitted.

A thirteenth invention for achieving the above object is a server of an advertisement broadcaster that optimizes advertisement broadcasting, a client terminal of a plurality of advertisement providers, a server of the advertisement broadcaster, and the plurality of advertisement providers. In a network system having a network connected to client terminals of the plurality of advertisement providers, client terminals of the plurality of advertisement providers are accessible to the server of the advertisement broadcaster via the network. The server is
An advertisement broadcast condition indicating a condition for broadcasting an advertisement, a broadcast schedule database in which each advertisement broadcast time zone of the broadcast schedule is stored correspondingly, advertisement identification information for identifying the advertisement, An advertisement broadcast desired condition database stored in association with an advertisement broadcast desired condition indicating whether a broadcast is desired under such conditions, an advertisement database stored in which advertisement identification information and advertisement data are stored in association with each other, Generating advertisement identification information of the advertisement in response to advertisement data and a desired broadcast condition of the advertisement from the client terminal of the advertisement broadcaster input through the network, and based on the advertisement identification information, the advertisement data, and the desired broadcast condition. A database updating means for updating the advertisement broadcast desired condition database and the advertisement database; When selecting an advertisement to be broadcast in the inter-zone, first and second search means for searching the broadcast schedule database for advertisement broadcast conditions corresponding to the predetermined advertisement broadcast time zone are searched by the first search means. A second search unit and a second search unit for searching for an advertisement broadcast desired condition matching the advertisement broadcast condition from the advertisement broadcast desired condition database and outputting advertisement identification information corresponding to the searched advertisement broadcast desired condition; And advertising broadcast means for searching the advertisement database for advertisement data corresponding to the advertisement identification information output from the advertisement database and broadcasting an advertisement based on the searched advertisement data during a predetermined advertisement broadcast time slot. I do.

According to a fourteenth aspect of the present invention, in the thirteenth aspect, the server of the advertisement broadcaster updates the advertisement broadcast condition of the broadcast schedule database based on information obtained from outside. It is characterized by further comprising condition updating means.

According to a fifteenth invention for achieving the above object, a server of an advertisement broadcaster optimizing an advertisement broadcast, a client terminal of a plurality of advertisement providers, a server of the advertisement broadcaster, and the plurality of advertisement providers In a network system having a network connected to client terminals of the plurality of advertisement providers, client terminals of the plurality of advertisement providers are accessible to the server of the advertisement broadcaster via the network. The server is
An advertisement broadcast condition indicating a condition for broadcasting an advertisement, a broadcast schedule database in which advertisement broadcast time zones of a broadcast schedule are stored in association with each other, each of the advertisement broadcast time zones, and advertisement identification information for identifying the advertisement And advertisement data stored in association with the advertisement data, and an advertisement broadcast condition corresponding to a predetermined advertisement broadcast time zone from a broadcast schedule database, and auction information including the advertisement broadcast condition is read by a plurality of advertisement providers. Means for transmitting to the client terminal, and bidding information including a desired bid price from the client terminal of the advertisement broadcaster input through the network, input by a predetermined time before the predetermined advertisement broadcast time zone starts Advertisement of advertisement data corresponding to the highest bid price out of bid prices in And characterized in that it has an advertisement broadcast means for broadcasting the advertisement broadcast time zone.

According to a sixteenth aspect of the present invention, in the fifteenth aspect, the server of the advertisement broadcaster updates the advertisement broadcast condition in the broadcast schedule database based on information obtained from outside. It is characterized by further comprising condition updating means.

According to a seventeenth invention for achieving the above object, in the fifteenth or sixteenth invention, the server of the advertisement broadcaster has means for transmitting a bid result to the client terminal of the advertisement provider. I do.

An eighteenth invention for achieving the above object is an advertisement broadcast optimization method for optimizing an advertisement broadcast, which includes an advertisement broadcast condition indicating a condition for broadcasting an advertisement, and each advertisement broadcast time in a broadcast schedule. Providing a broadcast schedule database in which the bands are stored in correspondence, advertisement identification information for identifying the advertisement, and advertisement broadcast desired conditions indicating under what conditions the advertisement is desired to be broadcast corresponds Providing an advertisement broadcast desired condition database attached and stored; and, when selecting an advertisement to be broadcast during a predetermined advertisement broadcast time zone, the advertisement broadcast condition corresponding to the predetermined advertisement broadcast time zone is stored in the broadcast schedule database. From the advertisement broadcast desired condition that matches the searched advertisement broadcast condition from the advertisement broadcast desired condition database. And search, and having a retrieving the advertisement identification information corresponding to the searched advertisement broadcast desired conditions.

A nineteenth invention for achieving the above object is the invention according to the eighteenth invention, wherein an advertisement database in which advertisement identification information and advertisement data are stored in association with each other is provided; Searching the corresponding advertisement data from the advertisement database, and broadcasting an advertisement based on the searched advertisement data in a predetermined advertisement broadcast time slot.

[0024] A twentieth invention for achieving the above object, in the eighteenth or nineteenth invention, further comprises a step of updating an advertisement broadcast condition in a broadcast schedule database based on information obtained from outside. Features.

A twenty-first invention for achieving the above object is the invention according to any one of the eighteenth to twentieth inventions, wherein the advertisement identification information and the broadcast desired condition of the advertisement broadcast desired condition database are based on information obtained from outside. The method further comprises the step of updating.

[0026] A twenty-second invention for achieving the above object, according to any one of the eighteenth to twenty-first inventions, further comprises a step of updating advertisement data in an advertisement database based on information obtained from outside. Features.

A twenty-third invention for achieving the above object is an advertisement broadcast optimization method for optimizing an advertisement broadcast, wherein an advertisement broadcast condition indicating a condition for broadcasting an advertisement to an information processing device of an advertisement broadcaster is provided. And a broadcast schedule database in which advertisement broadcast time zones of broadcast schedules are stored in association with each other, the advertisement broadcast time zones, advertisement identification information for identifying advertisements, and advertisement data are stored in association with each other. Providing an advertisement database, and reading advertisement broadcast conditions corresponding to a predetermined advertisement broadcast time zone from the broadcast schedule database, and transmitting auction information including the advertisement broadcast conditions to information processing devices of a plurality of advertisement providers. Receiving the auction information in the information processing device of the advertisement provider; When bidding based on the auction information, transmitting bid information including a desired bid price and advertisement data desired to be broadcast to the information processing device of the advertisement broadcaster; and in the information processing device of the advertisement broadcaster, Receiving bidding information including the desired bid price and advertisement data from the information processing device of each advertisement provider; and in the information processing device of the advertisement broadcaster, a predetermined time before the predetermined advertisement broadcast time zone starts Broadcasting the advertisement of the advertisement data corresponding to the highest bid price among the bid prices of the bid information received up to the predetermined advertisement broadcast time slot.

According to a twenty-fourth aspect of the present invention, in the twenty-third aspect, in the information processing device of the advertisement broadcaster, the advertisement broadcast condition in the broadcast schedule database is updated based on information obtained from outside. The method further includes a step.

[0029] A twenty-fifth invention for achieving the above object, in the twenty-third or twenty-fourth invention, further comprises a step of transmitting a bid result to the information processing apparatus of the advertisement provider in the information processing apparatus of the advertisement broadcaster. It is characterized by.

According to a twenty-sixth aspect of the present invention, in the twenty-fifth aspect, in the information processing device of the advertisement provider, when bidding is performed based on the auction information, only the bid information including the desired bid price is transmitted. And transmitting an advertisement data to an information processing device of an advertisement broadcaster when a bid result of successful bid is received.

[0031]

DESCRIPTION OF THE PREFERRED EMBODIMENTS A first embodiment of the present invention will be described. FIG. 1 is a block diagram of the first embodiment.

In FIG. 1, reference numeral 1 denotes a first storage unit in which a broadcast schedule database 2 is stored. As shown in FIG. 2, one record of the broadcast schedule database 2 includes a broadcast time zone and an advertisement broadcast condition field in which an advertisement broadcast condition which is a condition for broadcasting an advertisement in this broadcast time zone is described. The advertisement broadcast condition field includes a broadcast program name, a rating of the program, a current weather, and a money amount field indicating detailed advertisement broadcast conditions. For example, in FIG. 2, the advertisement broadcast condition corresponding to the broadcast time zone from 10:00 to 10:05 is “program name = program A, audience rating = 11.3%, weather = clear, broadcast amount = 10
$ 100,000 ".

Reference numeral 3 denotes a second storage unit in which the advertisement broadcast desired condition database 4 is stored. As shown in FIG. 3, the advertisement broadcast desire condition database 4 is configured such that one record includes an advertisement identification field in which advertisement identification information for identifying an advertisement is described, and, for example, broadcasts only when the weather is fine. And an advertisement broadcast desired condition field in which a desired condition at the time of advertisement broadcast (hereinafter, referred to as an advertisement broadcast desired condition) is described. The advertisement broadcast desired condition field includes fields of a desired broadcast program name, which indicates detailed advertisement broadcast desired conditions, a rating of the program, desired weather, and a desired payable amount.

Reference numeral 5 denotes a first search unit. This search unit 5
Is a predetermined broadcast time zone (for example, from 10:00 to 10:
When 05) is input, an advertisement broadcast condition corresponding to the input broadcast time zone is retrieved from the broadcast schedule database 2 and output.

Reference numeral 6 denotes a second search unit. This search unit 6
Receives the advertisement broadcast condition output from the search unit 5 as an input,
The advertisement broadcast desired condition that matches the advertisement broadcast condition is searched from the advertisement broadcast desired condition database 4. Then, advertisement identification information corresponding to the searched advertisement broadcast desired condition is output.

Next, the operation of the first embodiment configured as described above will be described. FIG. 4 is an operation flowchart of the first embodiment.

First, a predetermined broadcast time zone (for example, 10:
(00 to 10:05) is input (Step 10
0), the search unit 5 searches the broadcast schedule database 2 for advertisement broadcast conditions corresponding to the input broadcast time zone (Step 101), and outputs a search result (Step 101).
102). Here, the broadcast time zone (10:00 to 1
0:05), from FIG. 2, the broadcast time zone (10: 0)
The advertisement broadcast condition corresponding to (0 to 10:05) is “program name = program A, audience rating = 11.3%, weather = clear, broadcast amount = 1,000,000 yen”.

The search unit 6 searches the advertisement broadcast desired condition database 4 for advertisement broadcast desired conditions that match the advertisement broadcast conditions output from the search unit 5 (Step 103).
If there is no suitable advertisement broadcasting desired condition (Step
104), and outputs an error (Step 105).
In this case, the advertisement broadcaster broadcasts an advertisement prepared in advance. On the other hand, if there is a suitable advertisement broadcast desired condition (Step 104), the advertisement identification information corresponding to the suitable advertisement broadcast desired condition is output (Step 106).
For example, the advertisement broadcast condition is “program name = program A, audience rating 1”
Assuming that 1.3%, weather = sunny, broadcast amount = 1,000,000 yen, from FIG. 3, the suitable advertisement broadcast desired condition is “program name = program A, desired audience rating = corresponding to the advertisement identification information“ xxxxxx ””. 10% or more, desired weather = sunny, broadcast amount = 10
0 yen or less ". Therefore, the advertisement identification information" xxxxxx "
x "is output. If there are a plurality of suitable broadcast desired conditions, priorities may be determined in advance, and only the one with the highest priority may be selected and output. In this case, the advertisement broadcasting desired condition database 4
Is provided with a field for describing the priority.

Next, a second embodiment will be described. In the second embodiment, in addition to the first embodiment, advertisement data (image, sound, etc.) of an advertisement to be broadcast is stored in advance, and an advertisement corresponding to a desired advertisement broadcast condition that meets the condition is directly stored. It is characterized in that it can be broadcasted to other countries.

Next, the configuration of the second embodiment will be described with reference to FIG. The same components as those in the first embodiment are denoted by the same reference numerals, and detailed description is omitted.

In FIG. 5, reference numeral 7 denotes a storage unit storing an advertisement database 8. As shown in FIG. 6, the advertisement database 8 includes advertisement identification information and advertisement data (images, sounds, etc.).
Are stored in association with each other.

Reference numeral 9 denotes a broadcasting unit. The broadcast unit 9 searches the advertisement database 8 for advertisement data corresponding to the advertisement identification information output from the search unit 6. Then, when the inputted broadcast time zone is reached, an advertisement is broadcast based on the searched advertisement data.

Next, the operation of the second embodiment will be described. FIG. 7 is an operation flowchart of the second embodiment.

First, the advertisement identification information output in Step 106 in the operation of the above-described first embodiment is input to the broadcast unit 9, and the broadcast unit 6 transmits the advertisement data corresponding to the advertisement identification information from the advertisement database 8. Search (Steel
p 200).

Next, it is determined whether or not the current time coincides with the start time of the input broadcast time zone (Step 20).
1).

When the current time reaches the start time of the broadcast time zone (Step 202), the broadcast of the advertisement is started based on the searched advertisement data (Step 203).

Next, a third embodiment will be described. In the third embodiment, in addition to the above-described first and second embodiments,
It is characterized in that the broadcast schedule database 2 is updated every time and a more optimal advertisement is selected.

Next, the configuration of the third embodiment will be described with reference to FIG. The same components as those in the first and second embodiments are denoted by the same reference numerals, and detailed description is omitted.

In FIG. 8, reference numeral 10 denotes an updating unit for updating the broadcast schedule database 2. The update unit 10 takes in information from the outside and updates the broadcast schedule database 2 based on the taken in information. For example, in the present embodiment, it is assumed that the information taken from the outside includes information on the audience rating of the program and information on the current weather.
Then, based on the incorporated program rating information and current weather information, the broadcast schedule database 2 updates the program rating and current weather fields in real time.

The updating operation will be described with reference to FIGS. First, assume that the currently stored broadcast schedule database 2 is in the state shown in FIG. 2 and the current time is before the broadcast time zone (10:00 to 10:05). Then, based on the information of the rating of the incoming program in real time and the information of the current weather, the updating unit 1
0 updates the broadcast schedule database 2. FIG.
Is a diagram showing the updated broadcast schedule database 2, in which the audience rating is updated from 11.3% to 20.3% among the advertisement broadcast conditions corresponding to the broadcast time zone (10:00 to 10:05). The weather has been updated from sunny to rainy.

By sequentially updating the broadcast schedule database 2 as described above, when the search unit 5 searches the broadcast schedule database 2 for the advertisement broadcast condition of the broadcast time zone (10:00 to 10:05), the advertisement broadcast The condition is “program name = program A, audience rating = 20.3%, weather =
Then, the search unit 6 determines that the advertisement broadcast desired condition that matches the advertisement broadcast condition is “program name = program A, desired audience rating = 20% or more, desired weather = rain, desired Amount = 1,000,000 yen or less ", and the corresponding advertisement identification information is" zzzzzz ", which is a different result from the first embodiment, and a more optimal advertisement can be selected.

In order to obtain the above-mentioned effects, it is desirable to repeatedly search until the start of the broadcast of the advertisement. That is, it is desirable to repeat the operation shown in the operation flowchart of FIG.

Next, a fourth embodiment will be described. 4th
In the embodiment, in addition to the above-described first, second, and third embodiments, the advertisement broadcast desired condition database 4 and the advertisement database 8 are updated every time, and a more optimal advertisement is selected. It is characterized by.

Next, the configuration of the fourth embodiment will be described with reference to FIG. The same components as those in the first, second, and third embodiments are denoted by the same reference numerals, and detailed description is omitted.

In FIG. 10, reference numeral 11 denotes an information processing device of an advertisement provider. This information processing device 11 is connected to a network 12
And is configured to be able to communicate with the information processing terminal 13 of the advertisement broadcaster including the configuration of the first, second, and third embodiments described above and the configuration described below. Then, the desired advertisement broadcast desired condition and the advertisement data of the advertisement desired to be broadcast are transmitted to the information processing terminal 13 of the advertisement broadcaster via the network 12.

Reference numeral 14 denotes an advertisement identification information generation unit. The advertisement identification information generation unit 14 generates unique advertisement identification information in response to the advertisement broadcast desired condition and the advertisement data received via the network 12. Then, the generated advertisement identification information is added to desired advertisement broadcast conditions or advertisement data and output.

Reference numeral 15 denotes an update unit for updating the advertisement broadcast desired condition database 4. The updating unit 15 receives the advertisement identification information and the advertisement broadcast desired condition from the advertisement identification information generation unit 14, and adds the information to the advertisement broadcast desired condition database 4.

An update unit 16 updates the advertisement database 8. This updating unit 16 includes an advertisement identification information generating unit 14
The advertisement identification information and the advertisement data are received from the PC and the information is added to the advertisement database 8.

With the above configuration, a new desired advertisement broadcast condition is added to the advertisement broadcast desired condition database 4 as needed, so that a more optimal advertisement can be selected.

Next, a fifth embodiment will be described. Fifth
Is characterized by having a function of auctioning a time zone for broadcasting an advertisement.

Next, the configuration of the fifth embodiment will be described with reference to FIG. The same components as those in the first, second, and third embodiments are denoted by the same reference numerals, and detailed description is omitted.

In FIG. 11, reference numeral 20 denotes a bid information generation unit.
The auction information generation unit 20 receives advertisement broadcast conditions for a predetermined broadcast time zone from the search unit 5 and generates auction information based on the advertisement broadcast conditions. This auction information is obtained by adding unique auction information identification information given for one piece of auction information, a broadcast time zone, and a bid cutoff time to the advertisement broadcast condition. Then, the auction information generation unit 20 transmits the generated auction information to the information processing device of the advertisement provider.

Reference numeral 21 denotes an information processing device (client terminal) of the advertisement provider. The information processing device 21 has a function of displaying the received bid information, and when participating in a bid, generates bid information including bid identification information and a bid price included in the bid information. Then, the bidding information and the advertisement data of the advertisement to be broadcast in the broadcast time zone to be bid are transmitted to the information processing device 22 (server) of the advertisement broadcaster.

Reference numeral 23 denotes an advertisement identification information generation unit. The advertisement identification information generation unit 23 generates unique advertisement identification information in response to the bid information and the advertisement data received via the network 12. Then, the generated advertisement identification information is added to the bid information or the advertisement data and output.

Reference numeral 24 denotes a bid decision unit. The bid determination unit 24 generates a bid database as shown in FIG. 12 based on the received advertisement identification information and bid information. In this bid database, one record has a field in which bid identification information is described, a field in which a desired bid price is described, and a field in which advertisement identification information is described. And when the predetermined bid end time comes,
A record having the highest bid price is selected from records having the same bid identification information, and the advertisement identification information of this record is output to the broadcasting unit 9.

Next, the operation of the fifth embodiment will be described. FIG. 13 is an operation flowchart of the fifth embodiment.

First, the search unit 5 searches the broadcast schedule database 2 for advertisement broadcast conditions for a predetermined broadcast time zone (Step 300). More specifically, referring to FIG. 2, the advertisement broadcast condition searched from the broadcast time zone (21:25 to 21:30) is “program name = program B, audience rating = 19.2% or more, weather = Sunny, amount = 1.5 million yen "
It is.

The auction information generation unit 20 generates auction identification information in response to the received advertisement broadcast condition, and generates auction information including the auction identification information, the advertisement broadcast condition, and the bid cutoff time (Step 301). . Here, the bid identification information is “tttttttt”, and the bid cutoff time is “21:
00. Accordingly, "bid identification information = tttttt"
t, bid deadline time = 21: 00, and bid information including “advertising broadcast condition”.

The auction information generation unit 20 transmits the generated auction information to the information processing device 21 of the advertisement provider (Step
p 302).

The information processing device 21 of the advertisement provider receives the auction information (Step 303), displays the auction information, and examines the bid (Step 304).

When bidding is performed (Step 305), a desired bid price is determined, and bid information including the desired bid price and bid identification information is generated (Step 306). Here, assuming that the desired bid price is 1.6 million yen, the bid information includes "bid identification information = tttttt, desired bid price = 1.6 million yen". Then, the generated bid information and the advertisement data of the advertisement desired to be broadcast are transmitted to the information processing device 22 of the advertisement broadcaster (Step 307).

The information processing device 22 of the advertisement broadcaster receives the bid information and the advertisement data (Step 308), and the advertisement identification information generation unit 23 generates the advertisement identification information (Step 308).
p309). Here, the generated advertisement identification information is represented by “qq
qqqq ".

Then, the bid determination section 24 adds the received bid information and advertisement identification information to the bid database (Step 310). Alternatively, the update unit 16 updates the advertisement database 8 with the advertisement identification information and the advertisement data (Step 311).

Subsequently, a bid closing time is checked (Step 312). When the bid deadline is reached (St
ep 313), the bid determination unit 24 selects a record having the highest bid desired price from the records having the same bid identification information, and outputs the advertisement identification information of this record to the broadcasting unit 9 (Step 314). More specifically, referring to FIG. 13, at 21:00 of the bid deadline, "
Among the records having the bid identification information = tttttt ", the record having the highest desired bid price has the advertisement identification information of" q
This is a record having “qqqqq”. Therefore, “qqqqqq” is output as the advertisement identification information.

The broadcast section 9 receives the advertisement identification information, searches the advertisement database 8 for advertisement data corresponding to the advertisement identification information (Step 315), and broadcasts an advertisement based on the advertisement data when the broadcast time comes (Step 315). Step 3
16). Specifically, the advertisement data corresponding to the advertisement identification information “qqqqqq” is searched from the advertisement database 8,
When the time reaches 21:25, the broadcast of the advertisement starts.

Although the description of the fifth embodiment has been completed above, the system is configured to transmit the result of the bidding to each information processing device that has transmitted the bidding information, and to transmit the advertising data after that. May be. In this case, there is an effect that unnecessary data is not accumulated in the storage unit of the information processing device of the advertisement broadcaster.

The description of the embodiments of the present invention is completed above, but the above-described embodiments may be combined as needed. For example, it is also possible to combine the first embodiment and the third embodiment.

Further, in this embodiment, a plurality of storage units are used, but a plurality of databases may be stored in one storage unit.

[0079]

The present invention has an excellent effect that both an advertisement broadcaster and an advertisement provider can select an optimum advertisement that satisfies.

Further, according to the present invention, a more optimal advertisement can be selected by sequentially updating the advertisement broadcast condition and the advertisement broadcast desired condition.

Further, by performing a bid based on the auction information including the advertisement broadcast conditions, it is possible to select the optimum advertisement that both the advertisement broadcaster and the advertisement provider satisfy. Further, according to the present invention, it is possible to automate the processing of the advertisement broadcast and to reduce the cost of the advertisement broadcast.

[Brief description of the drawings]

FIG. 1 is a block diagram of a first embodiment.

FIG. 2 is a diagram for explaining a broadcast schedule database 2;

FIG. 3 is a diagram for explaining an advertisement broadcast desired condition database 4;

FIG. 4 is an operation flowchart of the first embodiment.

FIG. 5 is a block diagram of a second embodiment.

FIG. 6 is a diagram for explaining an advertisement database 8;

FIG. 7 is an operation flowchart of the second embodiment.

FIG. 8 is a block diagram of a third embodiment.

FIG. 9 is a diagram for explaining an update operation of the broadcast schedule database 2;

FIG. 10 is a block diagram of a fourth embodiment.

FIG. 11 is a block diagram of a fifth embodiment.

FIG. 12 is a diagram for explaining a bill database.

FIG. 13 is an operation flowchart of the fifth embodiment.

[Explanation of symbols]

 REFERENCE SIGNS LIST 1 storage unit 2 broadcast schedule database 3 storage unit 4 advertisement broadcast desired condition database 5 search unit 6 search unit 7 storage unit 8 advertisement database 9 broadcast unit 10 update unit

Claims (26)

[Claims] 1. An advertisement broadcast optimization system for optimizing an advertisement broadcast, wherein an advertisement broadcast condition indicating a condition for broadcasting an advertisement and each advertisement broadcast time zone of a broadcast schedule are stored in association with each other. A broadcast schedule database, advertisement identification information for identifying advertisements, and an advertisement broadcast desired condition database in which advertisement broadcast desired conditions indicating under what conditions the advertisement is desired to be broadcast are stored in association with each other. A first search unit configured to search the broadcast schedule database for an advertisement broadcast condition corresponding to the predetermined advertisement broadcast time zone when selecting an advertisement to be broadcast during the predetermined advertisement broadcast time zone; and the first search. A desired advertisement broadcast condition matching the advertisement broadcast condition searched by the means is searched from the advertisement broadcast desired condition database. Ad optimization system; and a second search means for outputting a response to the advertisement identification information. 2. An advertisement database in which advertisement identification information and advertisement data are stored in association with each other, and an advertisement data corresponding to the advertisement identification information output from the second search means are searched from the advertisement database. The advertisement optimizing system according to claim 1, further comprising: an advertisement broadcasting unit that broadcasts an advertisement based on the retrieved advertisement data during the advertisement broadcasting time period. 3. The advertisement optimization system according to claim 1, further comprising an advertisement broadcast condition updating unit for updating an advertisement broadcast condition of a broadcast schedule database based on information obtained from outside. System. 4. An advertisement broadcast desired condition updating unit for updating advertisement identification information and a broadcast desired condition in an advertisement broadcast desired condition database based on information obtained from the outside. Item 3. An advertisement optimization system according to any one of Items 3. 5. The system according to claim 1, further comprising an advertisement data updating unit for updating advertisement data in an advertisement database based on information obtained from outside.
Ad optimization system according to any of the above. 6. An advertisement broadcast desired condition updating means and an advertisement data update means, based on the received advertisement data and broadcast desired conditions, receiving advertisement data and desired broadcast conditions from an information processing terminal of an advertisement provider via a communication line. The advertisement optimization system according to claim 4 or 5, wherein the means updates. 7. An advertisement broadcast optimization system for optimizing an advertisement broadcast in digital broadcasting, comprising: an information processing device of an advertisement broadcaster; an information processing device of a plurality of advertisement providers; And a network to which the information processing device of the plurality of advertisement providers is connected, wherein the information processing device of the advertisement provider transmits the advertisement data of the advertisement desired to be broadcast and the broadcast desired condition to the advertisement broadcaster. The information processing device of the advertisement broadcaster stores an advertisement broadcast condition indicating a condition for broadcasting an advertisement and each advertisement broadcast time zone of a broadcast schedule in a corresponding manner. The broadcast schedule database, the advertisement identification information for identifying the advertisement, and the advertisement broadcast desired condition indicating the condition under which the advertisement is desired to be broadcast are associated with each other. Advertisement broadcast desired condition database stored and stored, an advertisement database in which the advertisement identification information and the advertisement data are stored in association with each other, and the advertisement data and the broadcast desired condition of the advertisement received from the information processing device of the advertisement broadcaster Database updating means for generating advertisement identification information of the advertisement in response to the advertisement information, and updating the advertisement broadcast desired condition database and the advertisement database based on the advertisement identification information, the advertisement data, and the broadcast desired condition; When selecting an advertisement to be broadcast during a time zone, a first search unit that searches the broadcast schedule database for an advertisement broadcast condition corresponding to the predetermined advertisement broadcast time zone, and an advertisement broadcast condition that is searched by the first search unit An advertisement broadcast desired condition matching the advertisement broadcast condition is searched from the advertisement broadcast desired condition database, and the searched advertisement is searched. A second search means for outputting advertisement identification information corresponding to the desired broadcast condition, and a search for advertisement data corresponding to the advertisement identification information output from the second search means from the advertisement database; And an advertisement broadcasting means for broadcasting an advertisement based on the searched advertisement data. 8. The information processing device of an advertisement broadcaster further includes an advertisement broadcast condition update unit that updates an advertisement broadcast condition of a broadcast schedule database based on information obtained from outside. Advertising optimization system described in. 9. An advertisement broadcasting optimization system for optimizing advertisement broadcasting in digital broadcasting, comprising: an information processing device of an advertisement broadcaster; an information processing device of a plurality of advertisement providers; And a network to which the information processing devices of the plurality of advertisement providers are connected, wherein the information processing device of the advertisement broadcaster includes an advertisement broadcast condition indicating a condition for broadcasting an advertisement, and a broadcast schedule A broadcast schedule database in which each advertisement broadcast time zone is stored correspondingly, an advertisement database in which each of the advertisement broadcast time zones, advertisement identification information for identifying an advertisement, and advertisement data are stored in association with each other; Reads advertisement broadcast conditions corresponding to a predetermined advertisement broadcast time zone from the broadcast schedule database, and provides bid information including the advertisement broadcast conditions to a plurality of advertisements. Means for transmitting to the information processing apparatus of the above, means for receiving bid information including a desired bid price and advertisement data, and a desired bid price for bid information received before a predetermined time before the predetermined advertisement broadcast time zone starts And advertising broadcast means for broadcasting an advertisement of advertisement data corresponding to the highest desired bid price during a predetermined advertisement broadcast time zone, wherein the information processing device of the advertisement provider receives the auction information Means for transmitting bid information including a desired bid price and advertisement data to be broadcast to the information processing device of the advertisement broadcaster when bidding is performed based on the auction information. Advertising optimization system. 10. The information processing device of an advertisement broadcaster further includes an advertisement broadcast condition update unit that updates an advertisement broadcast condition of a broadcast schedule database based on information obtained from the outside. Advertising optimization system described in. 11. The advertisement optimizing system according to claim 9, wherein the information processing device of the advertisement broadcaster has means for transmitting a bid result to the information processing device of the advertisement provider. 12. An information processing device of an advertisement provider transmits only bid information including a desired bid price when transmitting a bid based on bid information, and transmits advertisement data after a bid result is transmitted. The advertisement optimization system according to claim 11, wherein the advertisement optimization system is configured as follows. 13. An advertisement broadcaster server for optimizing an advertisement broadcaster, a plurality of advertisement provider client terminals, and a network in which the advertisement broadcaster server and the plurality of advertisement provider client terminals are connected. In the network system, the client terminal of the plurality of advertisement providers is accessible to the server of the advertisement broadcaster via the network, and the server of the advertisement broadcaster includes: An advertisement broadcast condition indicating a condition, a broadcast schedule database in which advertisement broadcast time zones of a broadcast schedule are stored in correspondence with each other, advertisement identification information for identifying an advertisement, and broadcast conditions under which the advertisement is broadcast. An advertisement broadcast desired condition database stored in association with an advertisement broadcast desired condition indicating whether the user wants the advertisement broadcast desired condition, An advertisement database in which the advertisement identification information and the advertisement data are stored in association with each other, and the advertisement of the advertisement in response to the advertisement data of the advertisement from the client terminal of the advertisement broadcaster input through the network and the desired broadcast condition. Database updating means for generating identification information and updating the advertisement broadcast desired condition database and the advertisement database based on the advertisement identification information, the advertisement data and the broadcast desired condition; and selecting an advertisement to be broadcast during a predetermined advertisement broadcast time zone A first search unit that searches the broadcast schedule database for an advertisement broadcast condition corresponding to the predetermined advertisement broadcast time zone; and an advertisement broadcast that matches the advertisement broadcast condition searched by the first search unit. A desired condition is searched from the advertisement broadcast desired condition database, and the searched advertisement broadcast desired condition is searched. A second search unit that outputs the advertisement identification information, and advertisement data corresponding to the advertisement identification information output from the second search unit, are searched from the advertisement database, and the search is performed in a predetermined advertisement broadcast time slot. An advertisement broadcaster for broadcasting an advertisement based on the advertisement data. 14. The advertisement broadcast condition server according to claim 13, wherein the server of the advertisement broadcaster further includes an advertisement broadcast condition updating unit that updates the advertisement broadcast condition of the broadcast schedule database based on information obtained from outside. Advertising broadcaster server. 15. A server of an advertisement broadcaster for optimizing an advertisement broadcast, client terminals of a plurality of advertisement providers, and a network connected to the server of the advertisement broadcaster and the client terminals of the plurality of advertisement providers. In the network system, the client terminal of the plurality of advertisement providers is accessible to the server of the advertisement broadcaster via the network, and the server of the advertisement broadcaster includes: An advertisement broadcast condition indicating a condition, a broadcast schedule database in which advertisement broadcast time zones of a broadcast schedule are stored in association with each other, each of the advertisement broadcast time zones, advertisement identification information for identifying an advertisement, and advertisement data. At the time of a predetermined advertisement broadcast from the advertisement database stored in association with the broadcast schedule database Means for reading advertisement broadcast conditions corresponding to the band and transmitting bid information including the advertisement broadcast conditions to client terminals of a plurality of advertisement providers; and a bid request from the client terminal of the advertisement broadcaster inputted through the network Among the bid information including the price, the advertisement of the advertisement data corresponding to the highest bid desired price among the bid desired prices of the bid information input before the predetermined time before the predetermined advertisement broadcast time zone starts is determined. Advertising broadcast means for broadcasting during an advertisement broadcast time zone of an advertisement broadcaster. 16. The advertisement broadcaster server according to claim 15, wherein the server of the advertisement broadcaster further includes an advertisement broadcast condition update unit that updates the advertisement broadcast condition of the broadcast schedule database based on information obtained from outside. Advertising broadcaster server. 17. The server of an advertisement broadcaster according to claim 15, wherein the server of the advertisement broadcaster has means for transmitting a bid result to a client terminal of an advertisement provider. 18. An advertisement broadcast optimization method for optimizing an advertisement broadcast, wherein an advertisement broadcast condition indicating a condition for broadcasting an advertisement and each advertisement broadcast time zone of a broadcast schedule are stored in a corresponding manner. Providing a broadcast schedule database, advertisement identification information for identifying an advertisement, and an advertisement broadcast request stored in association with an advertisement broadcast desired condition indicating a condition under which the advertisement is desired to be broadcast. Providing a condition database; and, when selecting an advertisement to be broadcast during a predetermined advertisement broadcast time zone, searching for an advertisement broadcast condition corresponding to the predetermined advertisement broadcast time period from the broadcast schedule database; The advertisement broadcast desired condition matching the advertisement broadcast condition is searched from the advertisement broadcast desired condition database,
Searching for advertisement identification information corresponding to the searched advertisement broadcast desired condition. 19. Providing an advertisement database in which advertisement identification information and advertisement data are stored in association with each other; searching for advertisement data corresponding to the searched advertisement identification information from the advertisement database; 19. The method of claim 18, further comprising: broadcasting an advertisement based on the searched advertisement data in a band. 20. The advertisement optimization method according to claim 18, further comprising the step of updating advertisement broadcast conditions in a broadcast schedule database based on information obtained from outside. 21. The method according to claim 18, further comprising the step of updating the advertisement identification information and the desired broadcast condition in the desired broadcast condition database based on information obtained from outside. Ad optimization method described in. 22. The advertisement optimization method according to claim 18, further comprising a step of updating advertisement data in an advertisement database based on information obtained from outside. 23. An advertisement broadcast optimization method for optimizing an advertisement broadcast, comprising the steps of: providing an information processing device of an advertisement broadcaster with an advertisement broadcast condition indicating a condition for broadcasting an advertisement; Providing a broadcast schedule database in which the bands are stored in association with each other, the advertisement broadcast time zones, advertisement identification information for identifying the advertisement, and an advertisement database in which the advertisement data is stored in association with; Reading advertisement broadcast conditions corresponding to a predetermined advertisement broadcast time zone from the broadcast schedule database, and transmitting auction information including the advertisement broadcast conditions to information processing devices of a plurality of advertisement providers; Receiving the auction information in the apparatus; and performing an auction based on the auction information in the information processing apparatus of the advertisement provider. In the case, transmitting bid information including a desired bid price and advertisement data desired to be broadcast to the information processing device of the advertisement broadcaster; and in the information processing device of the advertisement broadcaster, the information processing device of each advertisement provider. Receiving the bid information including the desired bid price and the advertisement data from the advertiser; and, in the information processing device of the advertisement broadcaster, bidding the bid information received before a predetermined time before the predetermined advertisement broadcast time zone starts. Broadcasting the advertisement of the advertisement data corresponding to the highest bid price among the desired prices in a predetermined advertisement broadcast time zone. 24. The advertisement according to claim 23, further comprising a step of updating the advertisement broadcast condition of the broadcast schedule database based on information obtained from outside in the information processing device of the advertisement broadcaster. Optimization method. 25. The advertisement optimizing method according to claim 23, further comprising a step of transmitting a bidding result to the information processing apparatus of the advertisement provider in the information processing apparatus of the advertisement broadcaster. 26. A step of transmitting only bid information including a desired bid price when a bid is made based on bid information in an information processing device of an advertisement provider, and a step of transmitting bid data when a successful bid result is received. And transmitting the information to an information processing device of an advertisement broadcaster.