JP2002150110A - Purchase incentive content providing system - Google Patents

Abstract

(57) [Summary] An object of the present invention is to provide a system for providing the most appropriate purchase incentive content to an individual. SOLUTION: Each of the storage units 4, 5, 8 has an individual sex,
A configuration for storing a fixed attribute such as age and annual income, a magazine selection history attribute, a browsing history attribute and a purchase history attribute of purchase incentive content, and selecting an optimal purchase incentive content while matching the above attributes. I have to.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] 1. Field of the Invention [0002] The present invention relates to a purchase incentive content providing system for providing purchase incentive contents such as advertisements according to the interests and tastes of readers.

[0002]

2. Description of the Related Art For example, as a system for providing an advertisement, which is a purchase incentive content suitable for a reader, the characteristics of the reader are determined from the purchase history and personal attributes of the reader. Select ads based on characteristics,
Delivery systems are known.

[0003]

In the above-mentioned conventional system, the purchase history of the reader is a major factor in determining the characteristics of the reader. However, the purchase history often has a large variation in the type of the purchased article. In addition, since the purchase is not regular, it is not possible to regularly confirm the change in the reader's characteristics. In such a case, it is difficult to correctly judge the reader's characteristics, and there has been a problem that the accuracy is reduced. SUMMARY OF THE INVENTION It is an object of the present invention to provide a purchase incentive content providing system capable of judging a reader's hobbies and interests in addition to a purchase history, and providing an advertisement tailored to the reader in consideration of the reader's hobbies and interests together with the purchase history. It is to realize.

[0004]

The first invention comprises a user terminal, and a server which connects the user terminal via the Internet and distributes a plurality of magazines edited for each genre. The server includes a magazine storage unit that stores article information of a plurality of magazines individually edited according to genres and themes, a content storage unit that stores purchase incentive contents to be published in the magazine, and a personal information of the reader. It has a personal information storage unit for storing and a processing unit for processing information. Further, the magazine storage unit stores the appropriate attribute of the purchase incentive content to be posted therein for each magazine, and the content storage unit determines what individual is targeted for each purchase incentive content and what kind of individual. Stores personal and magazine attributes based on whether it is appropriate to publish in magazines, and stores personal attributes such as gender, age, annual income, etc. of the individual, magazine selection history attributes, and purchase incentive contents in the personal information storage unit. A history attribute and a purchase history attribute are stored, and the processing unit is configured to select an optimal purchase incentive content while matching the attributes.

According to a second invention, a magazine is provided with a public information posting column and a non-public information posting column.
In this configuration, it is not possible to browse unless a personal identification signal such as an ID is input. In the third invention, a magazine is provided with a public purchase incentive content posting column and a private purchase incentive content posting column, and the private purchase incentive content posting column must be provided with an individual identification signal such as an ID. This is a configuration that cannot be viewed.

According to a fourth aspect of the present invention, when the reader opens a non-disclosed information posting column or a non-disclosed purchase incentive content posting column of a specific magazine, the processing unit counts the magazine selection history and stores the magazine selection history. The personal information is stored in the personal information storage unit as personal attributes. Fifth
In the invention of (1), the processing unit stores in the secret purchase incentive content posting column an index list of the purchase incentive content genre, a list of products or service providers attached to the respective index lists, and a product attached to the service provider. Alternatively, it is configured to output the purchase incentive contents of the service, make the reader select them, and store the selection order in the personal information storage unit as the reader's action history attribute. The magazine may be any magazine as long as it is distributed using communication. For example, there are a Web magazine and an e-mail magazine that are distributed using communication. The content indicates an application or service created with a still image, a moving image, audio, or the like. The content includes an advertisement, direct mail (DM), a catalog, shopping information, a menu, and the like.

[0007]

1 and 2 show an embodiment of the present invention. A server 2 distributes a plurality of magazines to readers via the Internet 3. FIG. Then, depending on which magazine the reader has selected, the hobbies / hobbies of the reader are determined, and an advertisement corresponding to the hobbies / hobbies is provided via the magazine. The details of the system will be described below. . The magazine is distributed using communication, and is, for example, a web magazine or a mail magazine. In the description of this embodiment, purchase incentive content is specified in an advertisement. However, as described above, the purchase incentive contents of the present invention include direct mail (DM), catalogs, shopping information, menus, and the like, in addition to advertisements.

As shown in FIG. 1, a user terminal 1 on the reader side and a server 2 are connected via the Internet 3. The server 2 includes a magazine storage unit 4 that stores articles constituting a magazine, and an advertisement storage unit 5 as a content storage unit that stores advertisements. The magazine storage unit 4 stores the magazine storage units 4 corresponding to the types of magazines so that the magazine storage units 4 can support magazines of various genres.
Are prepared.

[0009] The magazines are car magazines, travel magazines, fashion magazines, child-raising magazines,
It is edited for each genre such as gourmet magazine.
In addition, those genres are further subdivided. For example, in the case of a car magazine, a domestic car magazine, a foreign car magazine, and the like, and a magazine for each maker or a popular car model, such as a benz magazine obtained by subdividing the magazine, are also provided. In the case of a travel magazine, a travel magazine for Paris, a travel magazine for Italy, a hot spring magazine for travel purposes, and the like are provided. In short, themes are subdivided more and more,
A variety of magazines that match the needs of the times are stored in a magazine storage unit, and the number of magazines can be increased endlessly with the advancement of the server, that is, the expansion of its capacity.

As described above, each magazine stored in the magazine storage unit 4 contains public information and non-public information. The public information is information posted in a public information posting column and is information that can be viewed by anyone who has accessed the server 2. The non-public information is information which is posted in a non-public information posting column and which cannot be seen unless a signal for identifying a reader such as an ID is input, such as "member's special information" or "member present information". Therefore, as a matter of course, this non-public information can be viewed only by members.

Further, each magazine stored in the magazine storage unit 4 is provided with an attribute of a reader layer. For example, in the case of a foreign car magazine, the reader is given an attribute such as a high-income earner, and a reader who has selected the Paris travel magazine is given an attribute such as being interested in fashion. This attribute is attached to one magazine in large numbers, and the attribute allows the user who has selected a specific magazine to determine the hobbies and preferences of the reader.

The magazine has an advertisement posting column as a purchase incentive content posting column. The advertisement posting column has a public advertisement posting column and a private advertisement posting column. The public advertisement column can be viewed by opening the magazine, and it can be viewed by both members and non-members. A private advertisement posting column is an I
It cannot be seen unless a signal that identifies the reader, such as D, is input. Naturally, only members can see it. In addition, both the public and non-public ad placements will include the private information placement,
Alternatively, it may be provided in any of the public information posting portions.

The advertisement storage unit 5 stores advertisements of various genres. A title is given for each genre, and individual advertisements are collected for each genre. Then, only the title of the genre can be picked up, or the title can be picked up for each advertisement. The advertisement types include, for example, an advertisement for a car company, an advertisement for a restaurant, an advertisement for a travel agency, and an advertisement for an interior shop. And, of course, all of these ads have attributes that determine which readers will be most efficient with the ad. Note that this attribute includes the intention of the advertiser.

Each magazine storage unit 4 as described above,
The advertisement storage unit 5 is connected to the processing unit 6. The processing unit 6 is connected to an input / output unit 7, and the input / output unit 7 is connected to the Internet 3. Therefore, the server 2 is connected to the user terminal 1 via the input / output unit 7. Further, a personal information storage unit 8 is connected to the processing unit 6, and the personal information storage unit 8 stores information of readers. Note that the reader's personal information includes routine information and behavioral information. Typical information is the gender, age, and annual income of the reader. The behavioral information includes a magazine selection history indicating which magazine was selected in the past, an advertisement browsing history indicating what kind of advertisement was viewed in the past, a purchase history indicating which advertisement product was purchased in the past, and the like. In addition,
The processing unit 6 has a function of connecting to an electronic commerce system for purchasing an advertisement product.

In the above-described configuration, the logic from when the reader accesses the server 2 and the advertisement is selected in the process of distributing the magazine will be described below. First, when an advertisement is stored in the advertisement storage unit 5, all attributes related to the advertisement are registered. As described above, the attributes are a magazine attribute, a genre attribute of an advertisement product, a matching attribute indicating a relation between the advertisement product and a consumer, a special attribute indicating an intention of an advertiser, and the like. The attribute indicating the intention of the advertiser also includes whether the advertisement is to be placed in a public advertisement placement column or a private advertisement placement column. It should be noted that the above-mentioned fixed form information of the individual must be registered in the personal information storage unit 8 in advance.

Then, the processing unit 6 selects an advertisement most suitable for a specific magazine from various advertisements stored in the advertisement storage unit 5 and publishes the advertisement. It should be noted that the magazine to which a specific advertisement is to be posted and to which individual advertisement is to be created are given the highest priority to the intention of the advertiser. That is, the magazine attribute based on the intention of the advertiser stored in the advertisement storage unit 5 is given the highest priority. When the advertiser's intention is not clear, in other words, when the advertiser's intention is not attached to the advertisement as an attribute, the processing unit 6 determines and matches the advertisement with the magazine. For this purpose, the selection is made based on the attributes of each advertisement and the attributes of the magazine.

In other words, in which magazine a specific advertisement is to be placed, the magazine attribute determined by the advertiser is given the highest priority, while if there is no magazine attribute determined by the advertiser, the magazine is determined from a general point of view. Based on the attributes, the magazines where ads should be placed are specified. From a general point of view, for example, in the case of a car magazine, a car advertisement, in the case of a Paris travel magazine,
It could be a hotel or restaurant in Paris, or an advertisement for clothing based on Parisian fashion.

When it is determined which advertisement is to be placed in which magazine as described above, the processing unit 6 places the advertisement in a public advertisement placement column or a private advertisement placement column. Judge. In addition, even if it is the same public advertising space or private advertising space, you must choose whether to place it in the public information space or the private information space, but that depends on the advertiser's intention. Decide based on After specifying advertisements to be published in each magazine as described above, the magazines are distributed to the Internet 3.

Then, if the reader accesses the server 2 from the user terminal 1 and specifies a desired magazine,
Readers can view the magazine. However, as described above, only the members can see the information posted in the non-public information posting column and the advertisement posted in the non-public advertisement posting column. Then, when the member views the information posted in the secret information posting column or the information posted in the secret advertisement posting column, the member's magazine selection history can be taken. At this time, the processing unit 6 registers the magazine selection history in the personal information storage unit 8 as a personal attribute.

By registering the magazine selection history as personal attributes in this way, it is possible to determine in which magazine the advertisement should be placed while matching the advertisement attributes with the personal attributes. The processing unit 6 is responsible. That is, the processing unit 6 has a function of determining which advertisement is best placed in which magazine, and matching the magazine with the advertisement based on the determination.

[0021] Of the advertisements placed in the magazine as described above, the reader who intentionally browses the advertisement placed in the non-public advertisement placement section is provided with the advertisement information most suitable for the reader. I have to. That is, if the user specifies an ID or the like and clicks it to view the advertisement posted in the non-public advertisement posting column, the processing unit 6 specifies the personal attribute from the personal information storage unit 8 based on the ID. I do. When the personal attribute is specified in this manner, the personal attribute is matched with the advertisement attribute, and an advertisement genre having the advertisement attribute is picked up.

Then, the processing section 8 enumerates the advertisement genres that have been picked up, creates an index list, and outputs it to the user terminal 1 from the input / output section 7. When the index list is output as described above, the reader selects a favorite genre based on the list. When the genre is selected in this way, the processing unit 6 picks up the advertisement of the specified genre, and at this time, the personal attribute and the advertisement attribute are matched.

For example, in the case of a foreign car magazine, a list such as a car, a drive (travel), a fashion, and a business is output to a person who has opened a private advertisement posting column, as shown in FIG. When the reader selects a car in this list, the manufacturer names such as Benz, BMW and Volvo are displayed.
Then, in the final stage, the names of vehicle models are listed according to personal attributes. In this way, the reader is caused to select the advertisement more and more, and the action history at this time is stored in the personal information storage unit 8 as the advertisement viewing history attribute.

Accordingly, the magazine selection attribute and the advertisement browsing attribute are accumulated in the personal information storage unit 8. As described above, the types and the like of the personal attributes stored in the personal information storage unit 8 are increased. If the attributes are stored in the advertisement storage unit 5 as the advertisement attributes, the identification can be performed by matching those attributes. More appropriate advertisements can be provided.

As described above, the advertisement is placed in the magazine. Since the advertisement can be connected to, for example, a trading site established by the advertiser, the reader who accesses the server 2 can read the advertisement product electronically. It can be purchased in the form of commerce. When a product is purchased, it is stored in the personal information storage unit 8 as a purchase history attribute. Therefore, more appropriate advertisement can be provided based on the above-described magazine selection history, advertisement browsing history, and purchase history.

Further, the processing unit 6 changes the arrangement of advertisements to be placed in the advertisement placement column based on a magazine selection history, an advertisement browsing history, and a purchase history that change based on reader behavior. In other words, the information posted in the private information placement and private placements can identify the readers who view it, and can change the arrangement of the ads according to the attributes of the identified readers, Or to change the content of the ad.

Further, the above-mentioned member registration can be performed for each magazine. At this time, it is natural that the reader can also register as a member in another magazine. Since one reader can register as a member for various magazines, the importance of marketing the magazine selection history in marketing is further increased. Also, if the same reader has different action histories depending on the selected magazine, statistical analysis is also performed on what consciousness status (magazine selection environment) and what action history is taken. You can also.

In any case, the greatest feature of this embodiment is that it has a number of magazines specifying genres and themes, and the selection action is taken as an attribute. In addition, since it is possible to grasp, as a history attribute, what kind of advertisement has been browsed or what kind of product has been purchased in a kind of magazine while selecting a magazine, that is, selecting a genre, From standard personal attributes and simple purchase history attributes as in the past,
The efficiency of the advertisement will be higher than when the optimum advertisement is selected. Note that the content may be not only a still image but also a moving image or audio, or a combination of these.

[0029]

According to a first aspect of the present invention, a fixed attribute such as sex, age, and annual income of an individual, a magazine selection history attribute, a browsing history attribute and a purchase history attribute of purchase incentive contents are stored, and the processing unit includes , While selecting the optimal purchase incentive content, so that it is even more matched than when selecting the optimal purchase incentive content from standard personal attributes or simple purchase history attributes as in the past. Be able to provide purchase incentive content.

According to the second invention, the magazine is provided with a public information posting column and a secret information posting column, and the secret information posting column cannot be viewed unless a personal identification signal such as an ID is input. Therefore, even if the magazine itself is released for free, the magazine selection history can be collected by the reader opening the non-public information posting section. Since the magazine selection history can be collected in this way, it can be used as statistical data for marketing. Third
According to the invention, the magazine is provided with a public purchase incentive content publication column and a private purchase incentive content publication column, and in the private purchase incentive content publication column, an individual identification signal such as an ID must be input. Since the configuration is such that browsing is not possible if any, the magazine selection history can be collected as in the second invention.

According to the fourth invention, when the reader opens a column for posting a non-disclosed information or a column for posting a non-disclosed purchase incentive content of a specific magazine, the processing unit counts it as a magazine selection history and selects the magazine. Since the history is stored in the personal information storage unit as a personal attribute, the magazine selection history can be reliably collected.

According to the fifth aspect, the processing section stores the index of the genre of the purchase incentive content, the list of goods or service providers attached to each index list, and the It outputs the purchase incentive contents of the product or service attached to the service provider, makes the reader select them, and stores the selection order as the reader's action history attribute in the personal information storage unit. Statistical information can be gathered on how to find specific purchase incentive content by using an action procedure.

[Brief description of the drawings]

FIG. 1 is a system diagram of the present invention.

FIG. 2 is a diagram showing a process of selecting an advertisement.

[Explanation of symbols]

 Reference Signs List 1 terminal 2 server 3 Internet 4 magazine storage unit 5 advertisement storage unit 6 processing unit 7 input / output unit 8 personal information storage unit

Claims (5)

[Claims] 1. A user terminal and a server connected to the user terminal via the Internet and distributing a plurality of magazines edited for each genre, wherein the server is individually edited according to a genre and a theme. A magazine storage unit for storing article information of a plurality of magazines, a content storage unit for storing purchase incentive contents such as advertisements to be published in the magazine, a personal information storage unit for storing reader personal information, and processing the information. Processing unit, the magazine storage unit stores the appropriate attribute of the purchase incentive content to be posted in the magazine for each magazine, and the content storage unit determines what individual is targeted for each purchase incentive content. Remembers individuals and magazine attributes based on what magazines are appropriate for publication and The personal information storage unit has fixed attributes such as gender, age, and annual income of the individual, and a magazine selection history attribute,
The purchase incentive content browsing history attribute and the purchase history attribute are stored, and the processing unit matches the attribute,
A purchase incentive content providing system configured to select an optimal purchase incentive content. 2. The magazine according to claim 1, wherein the magazine is provided with a column for posting public information and a column for posting non-public information, and the column for posting non-public information can be viewed only by inputting a personal identification signal such as an ID. Purchase incentive content providing system. 3. The magazine is provided with a public purchase incentive content publication column and a private purchase incentive content publication column, and in the private purchase incentive content publication column, an individual identification signal such as an ID must be input. The purchase incentive content providing system according to claim 1 or 2, wherein the system cannot be browsed. 4. The processing unit counts as a magazine selection history when a reader opens a non-public information posting column or a non-public purchase incentive content posting column of a specific magazine,
The purchase incentive content providing system according to any one of claims 1 to 3, wherein the magazine selection history is stored in a personal information storage unit as a personal attribute. 5. A processing section, in a non-disclosed purchase incentive content posting column, an index list of a genre of the purchase incentive content, a list of goods or service providers attached to the respective index lists, and an appendix to the service provider. 5. The personal information storage unit according to claim 1, further comprising: outputting a purchase incentive content of the product or service to be performed, causing the reader to select the content, and storing the selection order as a reader's action history attribute in the personal information storage unit. Purchase incentive content providing system.