JP2002216005A - Reader acquisition support managing device and reader acquisition supporting method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a reader acquisition support managing device and a reader acquisition supporting method capable of increasing the efficiency of reader acquisition and a recording medium with a program for performing the reader acquisition support recorded. SOLUTION: This reader acquisition support managing device is provided with an information display means for displaying information being benefits for a user at terminal equipment. Then, a user who performs access from one client web site among the other plurality of client web sites to a reader acquisition support managing device is registered as the other web site relevant user, and at the time of displaying the information at an information web site to the other web site relevant user, advertisements related with merchandise to be displayed at one web site accessed by the other web site relevant user are displayed having priority over any advertisement related with merchandise to be displayed in the web site of the other client, and an electronic mail is distributed so that the level of attention to one web site read by the user can be increased, and that the efficiency of reader acquisition can be improved.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a viewer acquisition support management device, a viewer acquisition support method, and a program for recording a program for performing a viewer acquisition support that are communicably connected to a terminal device via a communication network. Regarding the medium.

[0002]

2. Description of the Related Art In some cases, for example, in order to promote the sale of products, a company-owned website has been constructed to display its products in response to a request from a user. Such websites need to be visited by a large audience,
Sales of their products will also be low. Therefore, traditionally, while building your own website,
Post so-called banner ads on other websites, so that users who visit other websites can click on the banner ad to access their website, and browse more frequently on their website By gaining an audience and showing visitors to your website the content of your product,
They are trying to acquire customers.

[0003] However, even if a banner advertisement is posted and the user is drawn to the company's website to show the contents of the company's products, many of the users do not make a transaction on the company's website and access once. The problem is that it ends up simply leaving the company's website, and as a result, it is difficult to keep the company's website, and it is difficult to obtain visitors efficiently.
This is particularly noticeable in the case of expensive goods such as condominiums.

[0004]

DISCLOSURE OF THE INVENTION The present invention has been proposed in view of the above circumstances, and a viewer acquisition support management device, a viewer acquisition support method, and a viewer acquisition support that can efficiently acquire a viewer. It is an object of the present invention to provide a recording medium on which a program for performing the above is recorded.

[0005] It is an object of the present invention to provide a viewer acquisition support management device, a viewer acquisition support method, and a recording medium on which a program for performing the viewer acquisition support is recorded, which can efficiently acquire a viewer and thus a customer. And

[0006]

Operation and effect of the present invention The viewer acquisition support management device of the first invention of the present application, the viewer acquisition support method of the twelfth invention of the present application, and the recording medium recording the program for performing the support of the viewer acquisition of the fourteenth invention of the present invention are provided. In response to a request from a user who uses the terminal device, the viewer acquisition support management device displays information on the terminal device by the information display means, and requests a display by the information display means by inputting the information to the terminal device. Prior to the request, a user who browses another website that can be connected to this browser acquisition support management device via a communication network is paid attention to the other website by the attention increasing means. Shall be increased. For example, when displaying the contents of a product that you sell on a website, it is difficult for the user to attract the user because it is not very interesting, but various types of information display means that are interesting to the user If you try to provide information,
Many users want to use the information displayed by the information display means, and many users try to use the display by the information display means. Therefore, for example, if the information displayed by the information display means can be used by registered users, many users can register as members and attract many users by the information display means. Then, information is displayed by, for example, the information display means to the users who have requested the display by the information display means and browsed other websites prior to the request and were interested in the other websites. At this time, by displaying items such as advertisements and messages relating to other websites, attention to the other website can be increased, and a decrease in attention to the other website can be prevented. As a result, the user can be attracted to another website via the information display means, and it is possible to increase the efficiency of acquiring viewers of the other website.

[0007] In the browsing acquisition support management device of the second invention of the present application, the information display means displays information on other websites together with the information. By doing so, it is possible to notify a user who has requested display by the information display means without browsing another website, such as a product displayed on the other website. Thereby, another website can be impressed and noticed. Therefore, it is possible to attract and attract a user who is not interested in other websites, and it is possible to increase the efficiency of acquiring viewers of other websites. The items related to other websites refer to items related to display contents of other websites and items related to other websites.

[0008] In the viewer acquisition support management device of the third invention of the present application, the user who has requested the display of the information display means communicates with the viewer acquisition support management device via the communication network prior to the display request by the information display means. User detection means for detecting whether or not the user has browsed another connectable website is provided, and the information display means displays a matter related to another website according to the user detected by the user detection means. And display change means for changing the display. By doing so, if the user who has requested the display of the information display means is a user who has browsed another website prior to the request for display by the information display means, the user is paying attention to the website. Think about it and identify the people who are watching your website. Then, for example, by prominently displaying advertisements and messages related to the website by information display means,
Attention to the website can be increased. On the other hand, if the user who has requested the display of the information display means is the user who has requested the display by the information display means without browsing the other website, it is possible to uniformly notify matters concerning other websites, Users who don't pay attention to your website can be noticed. Therefore, the degree of attention to other websites can be increased according to the user, and the efficiency of acquiring viewers can be improved. Incidentally, the advertisement relating to the website means an advertisement relating to the display content of another website and an advertisement relating to the other website itself.

In the viewer acquisition support management device according to the fourth to eighth aspects of the present invention, the information display means displays information which is advantageous for the user. For example, in the case of displaying only products for sale, even if the user requests the display, an information display means for displaying information that is less frequent after that, but which is advantageous for the user. If you also have a website, more users can use the display by the information display means, and users who request other websites can also use the information by the information display means. You can get it. Then, when displaying the information, the user who browsed one of the plurality of other websites prior to the request for display by the information display means may, for example, notify the user of the matter relating to the one website to the other. By giving priority to matters related to websites, one website viewed by the user can be more impressed than other websites other than one website, and attention to one website The degree can be increased. or,
Prior to the display request by the information display means, a user who browsed one of a plurality of other websites that can be connected to the browser acquisition support management device via a communication network is sent to the user by the e-mail distribution means. By distributing the e-mail of the content related to the one website displayed in the above, the attention degree to the one website can be increased.

[0010] The browsing acquisition support management apparatus of the ninth and tenth inventions, the browsing acquisition support method of the thirteenth invention, and the recording medium which records the program for performing the browsing acquisition support of the fourteenth invention of the present invention have the following features. Operating the information website access unit provided in a part of the content display screen displayed on the terminal device on another website at another website connectable to the person acquisition support management device via a communication network. Accordingly, information is displayed on the terminal device by the information display means. For example, even if you try to attract a user who has accessed a website that displays a product to be sold by registering as a member, it is difficult for the user to register as a member, etc. Is displayed, the user actively registers as a member who can use the display by the information display means. In addition, since the registration and the like are performed independently of other websites at the time of the registration and the like, the member registration and the like can be easily performed. Thereby, the user can be attracted in association with another website through the display by the information display means. Also, when a request for display by the information display means is made while accessing other websites, it is easily determined from the access log that the user has requested display by the information display means from each website. The user who has requested the display by the display means can be easily stored in the user database while being distinguished from other website related users and general users.

[0011] The browsing acquisition support management device of the eleventh invention of the present application includes a client information database and client information display means, and the client information database relates to a client that displays the contents of goods and services on another website. The information is stored, and the client information display means can display the client information stored in the client information database on the terminal device in response to a request for displaying the client information from the client using the terminal device. By doing this,
Clients displaying the content of products and services on other websites must cooperate with each other through the viewer acquisition support management device in the manufacture and sale of products to be provided to users, provision of services, etc. Products and services to users at low cost. Therefore, the client can actively register as a member, and can collect a larger number of clients that perform advertisement and the like when displayed by the information display means. As a result, the browser acquisition support management device can be obtained from another website performed by the client. The number of users requesting display by the information display means can be increased, and the display of advertisements and the like relating to other websites displayed by the information display means can be made even more valuable.

[0012]

FIG. 1 is a block diagram of a viewer acquisition support system using a viewer acquisition support management device according to an embodiment of the present invention. A browsing acquisition support system using this browsing acquisition support management device includes a server computer 1, which is a browsing acquisition support management device 1 of the present invention, and terminal devices 2, 3. The terminal devices 2 and 3 include a user terminal device 2 and a client terminal device 3 communicably connected to the server computer 1 via the Internet 10 as a communication network.

The user terminal device 2 and the client terminal device 3 each include a display device 2a, 3a, an input device 2b,
3b. In this embodiment, for convenience of explanation, the terminal device used by the user is referred to as the user terminal device 2 and the terminal device used by the client is referred to as the client terminal device 3. The user can use the client terminal device 3 using the terminal device 2. In addition, the client displays what the client handles on another website that can be connected to the browser acquisition support management device 1 of the present invention via a communication network, and the client displays the web by the browser acquisition support management device 1 of the present invention. A person who seeks to gain viewers of the site.

In this embodiment, the server computer 1 includes an information display unit 13 and an information database 14
, Information registration means 14 a, other website related matter database 12, other website related matter means 12 a
, User database 15 and user registration means 1
5a, an attention increasing means 16, a detecting means 17, a searching means 18, a transmitting means 19a, and a receiving means 19b, and an information website is constructed.

The information display means 13 is for displaying information on the terminal device, and displays various information on the user terminal device 2 in response to access from the user terminal device 2 to the server computer 1. In the present embodiment, various information that economically assists the user is displayed on the terminal device with information that is beneficial to the user such as guidance information of a delicious store, provision of a delicious recipe, issuance of a coupon, and the like. ing. Further, the information display means 13 displays, together with the above information, items relating to other websites that can be connected to the browser acquisition support management device 1 of the present invention via a communication network. In this embodiment, the other website displays the content of the product on the terminal device by the content display means of the website. It is to be displayed at the same time. More specifically, as shown in FIG. 7, a plurality of banner advertisement sections as advertisement display sections provided on a part of an information guide screen 101 and an information detail screen (not shown), which will be described later, which display information by information display means. 101b, a plurality of advertisements 61... 68 relating to products to be displayed on other plurality of websites.
By arranging them, the above information is displayed at the same time.
The information display means 13 includes an object display change means 13b.
Is provided, and by this object display changing means,
The display method of the advertisements 61... 73 relating to the products can be changed and displayed according to the user. In the present embodiment, the object display changing means includes an advertisement display unit 101b.
101b is provided with an advertisement arranging means for arranging advertisements 61... 73, and the advertisement arranging means is used to advertise 61 to the banner advertisement parts 101b.
.. 73 are sequentially circulated and displayed.

The information database 14 stores information display means 1
Various information such as guidance information of the above-mentioned delicious store, provision of a delicious recipe, issuance of a coupon, and the like, which are displayed by 3 are stored.

The information registration means 14 performs processing for registering various information displayed by the information display means 13 in the user database 15.

Other website related matter database 12
Remembers items about other websites. Other website related matter database 12 in this embodiment
For example, as shown in FIG. 16, an advertisement relating to a product displayed together with information by an information display unit, a product transmitted to a user by a client handling a product displayed on another website, and the like, as shown in FIG. The content of the e-mail addressed to the user regarding the above applies.

Other website related matter registration means 12a
Performs a process of registering, in the other website related items database 12, an advertisement related to a product as an item related to another website, the content of an e-mail to the user, and the like.

The user database 15 stores attributes relating to the user. For details, User Member ID,
The password, name, address, e-mail address, etc. are stored. In storing the information, the user who accesses the information website and requests display by the information display means accesses one of the other websites prior to the access and accesses the other website. Stored the person who browsed the website as a user related to another website related to one website, and accessed the information website without accessing the other website and requested display by the information display means. The user is stored as a general user, and the user is stored in two types.

The user registration means 15a obtains attributes of the user from the user terminal device 2 via the Internet 10 and registers the obtained attributes of the user in the user database 15 with the terminal device 2.

The attention increasing means 16 in FIG. 1 increases the attention of other website-related users to other websites. In this embodiment, at the time of display by the information display means to other website-related users, advertisements 61... 73 related to products displayed on another website viewed by the user are displayed on other websites. Priority display means 16a for displaying priority over advertisements 61 to 73 related to products displayed on other websites other than the above website, and a client handling products displayed to other website related users to other website related users. And e-mail distribution means for distributing the e-mail.

The detecting means 17 of FIG. 1 includes a user detecting means 17a, and detects whether the user is a user related to another website or a general user by the user detecting means 17a. Although the user detecting means 17a in this embodiment performs the detection based on the ID of the registered user, the detection may be performed by another method.

When the user detecting means 17a detects that the user who has accessed the information website is a user related to another website, the search means 18 of FIG. The advertisements 61... 73 related to the product displayed on the website of the other website are searched from the other website related matter database 12 and the corresponding advertisements 61. The search unit 18 receives a search command from the client terminal device 3 via the Internet 10, searches the user database 15 according to the search command, and extracts a user corresponding to the search command.
Do between.

The transmitting means 16a of FIG. 1 transmits information from the server computer 1 to the terminal devices 2 and 3 via the Internet 10.

The receiving means 16b receives information from the terminal devices 2 and 3 via the Internet 10.

FIG. 2 is a diagram showing an example of a hardware configuration of the server computer 1, the user terminal device 2, and the client terminal device 3 used in the computer support device shown in FIG.

The server computer 1 is a storage device, a hard disk 50 which is a recording medium on which a program of the present system is recorded, a CPU 51 which is a control device for executing the program recorded on the hard disk 50, a CRT 52 which is a display device, an input device. And a communication interface 53 for communicating with the user terminal device 2 and the client terminal device 3 via the Internet 10.

Hard disk 5 of server computer 1
In addition to the above-mentioned program, 0 stores data constituting another website-related matter database 12, an information database 14, and a user database 15.
That is, the hard disk 50 includes the other website related items database 12 and the information database 14 shown in FIG.
Corresponds to the user database 15.

The CPU 51 of the server computer 1
Is the other website related matter registration means 12a in FIG.
Information display means 13, information registration means 14a, user registration means 15a, attention level increasing means 16, detection means 1
7, search means 18, transmitting means 19a, and receiving means 1
9b.

The user terminal device 2 shown in FIG. 2 includes a CRT 21 serving as a display device, a keyboard 22 and a mouse 23 serving as input devices, and a hard disk 26 serving as a recording medium on which a program for browsing information communicated via the Internet 10 is recorded. And a communication interface 25 for communicating with the server computer 1 via the Internet 10.

The CRT 21 of the user terminal device 2 in FIG. 2 corresponds to the display device 2a in FIG. The keyboard 22 and the mouse 23 of the user terminal device 2 in FIG. 2 correspond to the input device 2b in FIG.

The client terminal device 3 shown in FIG. 2 includes a CRT 31 serving as a display device, a keyboard 32 and a mouse 33 serving as input devices, and a hard disk 36 serving as a recording medium on which a program for browsing information communicated via the Internet 10 is recorded. , CPU 34 for executing programs and the like recorded on hard disk 36, Internet 10
And a communication interface 35 for communicating with the server computer 1 via the.

The CRT 3 of the client terminal device 3 shown in FIG.
1 corresponds to the display device 3a in FIG. The keyboard 32 and the mouse 33 of the client terminal device 3 in FIG. 2 correspond to the input device 3b in FIG.

Next, the operation of this embodiment will be described. FIG. 3 is a flowchart showing the flow of processing when a new user directly accesses an information website without accessing another website and looks at information by the information display means.

When a new user accesses the server computer 1 that manages the information website by inputting to the user terminal device 2 and makes a request to display information by the information display means (FIG. 3, step S1), Upon receiving this, the server computer 1 transmits an information website top screen 101a as shown in FIG. 7 to the user terminal device 2 (FIG. 3, step S2).

This information website top screen 101a
Is a part of the information guide screen 101, and includes an information item section 101f... 101f and nine banner advertisement sections 101b.
.. 101b. Information item part 101f ... 10
In 1f, various items of information that can provide a gain for the user are described. In addition, each banner advertisement section 101
b... 101b each have an advertisement 6 relating to a product belonging to each client A... I displayed on a plurality of other websites.
1 ... 68 are displayed, and when the user looks at the advertisement 61 ... 68, the user can recognize the product or the client A ... I that handles the product. Advertisement 62 relating to the product belonging to client B
It is displayed as follows. ). In addition, each banner advertisement section 101
When the user clicks on b ... 101b, the client can access the website of the client corresponding to the advertisement 61 ... 68 displayed on the clicked banner advertisement section 101b.

Then, when the user enters the information item section 101f.
Clicking on an item of interest in 101f allows you to see the details, but it is said that only those who have registered as members can see the details. Must register as a member of the information website. To register as a member, a new registration button 101c provided in the upper right portion of the information website top screen 101a is clicked and transmitted (FIG. 3, step S3).

Upon receiving this, the server computer 1
The member registration screen 102 as shown in FIG. 8 is transmitted (FIG. 3,
Step S4), display on the user terminal device 2. After inputting and inputting predetermined input items such as a user ID, a password, a name, an address, and an e-mail address on the member registration screen 102, the user clicks an end button (not shown) to transmit (FIG. 3). , Step S5). The server computer 1 having received this registers the user as a general user in the user database 15 as shown in FIG. 15A (FIG. 3, step S6).

Thereafter, when the user clicks on the item of interest, an information detail screen (not shown) is transmitted from the server computer 1 (step S8 in FIG. 3) and displayed on the user terminal device 2. In this information detail screen,
As with the information website top screen 101a, nine banner advertisement sections are provided along with the information detail section describing the details of the information. In this embodiment, a total of 15 pages of information guide screen including the information website top screen 101a and an information detail screen are displayed by the information display means. 135 are provided. In this way, in response to a user request, that is, access to the information website, the information item sections 101f.
Step S2 of transmitting and displaying an information guide screen 101 having 1b... 101b to the user terminal apparatus and transmitting and displaying an information detail screen having details of contents and a banner advertisement section to the user terminal apparatus, It corresponds to the information display means in the claims.

Next, a case will be described in which a new user accesses the information website from another website to view information by the information display means. FIG. 4 is a flowchart showing the flow of processing when accessing the information website from another website and viewing information by the information display means.

First, when a new user accesses another website, for example, a website of a client A that sells an apartment, the management device that manages the other website uses content display means of the management device of the website. Displays the other website top screen 103 on the user terminal device 2. This client A
On the other website top screen 103, as shown in FIG. 9, the general view and the internal structure of the condominium are displayed with items 103 a... 103 a of the property guidance of each condominium sold by the client A. Clicking on each item 103a... 103a of the property guidance, the details thereof are transmitted. In addition, at the lower left portion of the website top screen 103, an information website access button 103b as an information website access unit is provided. When the information website access button 103b is clicked, It has been made accessible to information websites.

When the information website access button 103b is clicked to access the information website (step S11 in FIG. 4), the server computer 1 receives this and accesses the client A from the website. Is detected by the detecting means 17 based on the access log, and the information website top screen 101a shown in FIG. 7 is transmitted (FIG. 4, step S12) and displayed on the user terminal device 2. Then, when the user registers as a member on the information website in order to see the details of the information item section 101a, the user clicks the new registration button 101c on the information website top screen 101a and transmits it (FIG. 4, step S13). ).

The server computer 1 receiving this transmits the member registration screen 102 shown in FIG. 8 (step S14 in FIG. 4) and displays it on the user terminal device 2. The user inputs predetermined input items such as a user ID, a password, a name, an address, an e-mail address and the like on the member registration screen 102, and then clicks an end button (not shown) to transmit (FIG. 4, step S15). ).

The server computer 1 which has received this,
The user is registered in the user database 15 as another website-related user as shown in FIG. 15B (FIG. 4, step S16). In addition, upon registration, the user is registered in association with the website of the client A accessed by the user. In this embodiment, it is associated with the client A that handles products displayed on the website accessed by the user, and the other website-related user is associated with another website accessed by the other website-related user via the client. . For example, as shown in FIG. 15B, when another website accessed by the user is a website displaying a product to which the client A belongs, the client A is associated with the client A as a related client. register. Then the user:
When the item of interest is clicked, an information detail screen (not shown) describing the details of the information is transmitted from the server computer 1 (FIG. 4, step S16) and displayed on the user terminal device 2.

Next, a case where a registered user views information again by the information display means will be described.
FIG. 5 is a flowchart when a user who has registered as a member views information using the information display means.

When the user who has registered as a member accesses the information website (FIG. 5, step S21), the server computer 1 having received the information transmits the information website top screen 101a shown in FIG. 7 (FIG. 5, Step S22), display on the user terminal device 2. The user inputs and transmits the registered ID and password to the ID input field 101d provided at the upper left of the information website top screen 101a and the password input field 101e provided below the information website using the input device (FIG. 5, step S23).

Based on the ID, the received server computer 1 detects whether the accessing user is a general user or a user associated with another website related to any client (FIG. 5, step S2).
4).

When the server computer 1 detects, based on the ID, that the user is another website-related user related to any one of the clients, the server computer 1 displays the client website corresponding to the other website-related user. An advertisement 61 relating to a product to be displayed is searched by the search means 18 from the other website related matter database 12. For example, when the other website accessed by the other website-related user at the time of membership registration is the website of the client A, the search unit searches for the advertisement 61 related to the product of the client A stored in the other website-related matter database 12 by the search means. I do. Then, as shown in FIG. 10, the retrieved advertisement 61 is displayed in the banner advertisement section 10 of the information website top screen 101a.
1b... 101b, the upper banner advertisement section 101b
And two banner advertisement units 101b, 101b on the left side, and the other banner advertisement units 101b.
b ... 101b, each of the other clients' advertisements 62 ... 6
7 are arranged one by one. In addition, as shown in FIG. 11, the searched advertisement 61 is displayed on the information guide screen 101b next to the information website top screen 101a with the banner advertisement section 101b on the upper side and the two banner advertisement sections 101 on the left side.
b and 101b, and the client advertisement 62 displayed on the information website top screen 101a in the other banner advertisement units 101b... 101b.
Each advertisement 68... 73 of clients other than 67 is arranged one by one. Similarly, the retrieved advertisements 61 are arranged in three places, that is, the banner advertisement section 101b on the upper side of the information guide screen 101 and the information detail screen and the two banner advertisement sections 101b, 101b on the left side, and the other banners are displayed. Advertising section 10
Each of the advertisements of the other clients is arranged one by one at 1b... 101b (FIG. 5, step S25).

Therefore, in this embodiment, since the information guide screen 101 and the information detail screen have a total of 15 pages, the advertisements 61... 61 of the client A are arranged at a total of 45 places, and the advertisements 62 of the other clients are provided. 73 are arranged only in one place as a whole, and the advertisement 61 of the client A corresponding to the other website-related user is displayed in preference to the advertisements 62 ... 73 of the other clients.
In this way, the retrieved advertisements 61 are arranged in three places, the banner advertisement section 101b on the upper side of the information guide screen 101 and the information detail screen, and the two banner advertisement sections 101b, 101b on the left side. Banner advertisement section 101b ...
Step S25 of arranging each advertisement of another client one by one in 101b corresponds to the priority display unit and the object display change unit in the claims.

Then, the user can enter, for example, any of the information item portions 101 on the information website top screen 101a.
When f ... 101f is clicked, each screen of the information guide screen 101 and the information detail screen where the banner advertisements 61 ... 61 of the client A are arranged more than the banner advertisements of the other clients is transmitted (FIG. 5, step S26), and the user It is displayed on the terminal device 2. This makes it possible to make the banner advertisements 61... 61 of the client A stand out more than the advertisements of the other clients.
.. 61, it is possible to increase the degree of attention of the client A for the product to the user. Therefore, each time another website-related user views the information by the information display means, the attention of the product of the client A is increased, and the content of the website of the client A or the product displayed on the website is not forgotten. It is possible to always attract users related to other websites to the website of the client A.

On the other hand, when the server computer 1 detects that the user is a general user based on the ID (FIG. 5, step S24), each of the information guide screen 101 and the information detail screen displayed by the information display means is displayed. Banner advertisement section 101b in the banner advertisement section 101b ... 101b
b ... 101b, each client's advertisement 61 ... 68
(See FIG. 5, step S27, FIG. 7).

After that, the user, for example, selects one of the information item sections 101 on the information website top screen 101a.
f... 101f, each screen is transmitted in response to the user's request (FIG. 5, step S28) and displayed on the user terminal device 2. As described above, the step 24 of detecting whether the user is a general user or a user related to another website related to any client based on the ID corresponds to a user detecting unit in the claims.

When another different general user accesses the information web site, the user detecting means of the server computer 1 similarly sets the information based on the ID.
It is detected that the user is a general user, and the banner advertisement portions 101b ... 101 of the information guide screen 101 and the information detail screen are displayed.
b. Each of the advertisements 61... of each client is arranged.
At that time, as shown in FIG. 12, each of the banner advertisement portions 101b.
Each of the advertisements 61... 69 arranged in the case of the general user is sequentially sent one by one in the clockwise direction.
Is circulated to each of the banner advertisement units 101b... 101b.

The advertisement circulation arrangement means is an advertisement even arrangement means. In the case of a general user, it is preferable to display the advertisements 61 of each client substantially equally and display the advertisements without any difference. However, each advertisement 61 displayed on the banner advertisement units 101b... 101b according to each position of the banner advertisement units 101b. Is not even. For example, an advertisement placed in the top center is more noticeable and advantageous as an advertisement than other advertisements, and as a result, many clients want to place it in the top center. However, by circulating and arranging the advertisements 61... 69 for each general user by the advertisement circulating arrangement means, it is possible to display the advertisements of the respective clients substantially equally and without difficulty. As a result, it is possible to promote the enrollment of many clients, to enhance the entire system, and to publish an advertisement at low cost to acquire viewers. It should be noted that the circulation by the advertisement circulation arrangement means is not limited to the form of circulation in each screen, but may be, for example, the entire information guide screen 101 and the information detail screen. In addition, the means for equally arranging advertisements is not limited to the means for circulating and arranging advertisements, but may be performed by other means and may be changed as appropriate.

Next, a case where a client of another website distributes an electronic mail will be described. FIG.
FIG. 6 is a flowchart showing a processing flow when a client requests a server computer to deliver an e-mail.

First, the client accesses the information website (FIG. 6, step S31). The server computer 1 having received this transmits the information website top screen 101a shown in FIG. 7 (FIG. 6, step S
32), display on the user terminal device 2. The client inputs the registered ID and password into the ID input field 101d and the password input field 101e of the information website top screen 101a by using the input device (FIG. 6,
Step S33), and transmit.

The received server computer 1 detects by the detecting means that the client is a client registered based on the ID, and other website-related users who have accessed a website displaying products handled by the detected client. Is retrieved by the retrieval means 18, and a mail delivery user designation screen 105 as shown in FIG. 13 is transmitted (FIG. 6, step S34) and displayed on the client terminal device 3.

At the top of the mail distribution user designation screen 105, a corresponding user number column 105a is provided, and the total number of searched other website related users is displayed in the relevant user number column 105a. In this example, when client A makes a request, 532 are displayed as the total number of relevant other website-related users for client A. Also, the corresponding user number column 10 on the mail delivery user designation screen 105
5a, a mail delivery user designation item 105
b, a user who wishes to deliver mail is designated and input in the mail delivery user designation item 105b, and an e-mail is sent to a person designated by the client among the other website-related users. Delivery is performed. Then, the client inputs conditions such as those displayed on the screen 105, and then clicks the send button 105c (FIG. 6, step S35).

The received server computer 1 searches the other website-related users corresponding to the designated condition by the search means 18 and transmits the mail distribution screen 106 shown in FIG. 14 (FIG. 6, step S36), and It is displayed on the terminal device 3. The mail distribution screen 106 is provided with a designated condition number of users display field 106a and a mail input field 106b below the designated conditions number of users display field 106a. The number of users corresponding to the specified condition is displayed in the specified condition number of users display column 106a. Email input field 1
06b is a title input field 106c and a mail text input field 1
06d is provided.

The client makes an input in each of the title input box 106c and the mail body input box 106d, and clicks a send button 106e provided below the mail body input box 106d to send (FIG. 6, step S37). To change the designated user, the user can click the cancel button 106f provided on the side of the send button 106e to return to the mail delivery user designation screen 105 and re-enter the designated conditions. , You can change the user specification. Also, the mail delivery user designation screen 10
In step 5, when all the users displayed in the number-of-users column 105a are designated, the user can click the send button 105c without inputting the mail delivery user designation item 105b.

The received server computer 1 stores the items entered in the transmitted mail input field 106b in the other website related items database 12 in association with the client, and transmits them to the corresponding user all at once. (FIG. 6, step S38). The step S38 of simultaneously sending an e-mail to the relevant user corresponds to the e-mail distribution means of the attention increasing means in the claims. The distribution of the e-mail from the server computer 1 to the user is determined in advance by the distribution date and is distributed every predetermined period, or the server computer 1 transmits the e-mail to the user every time the transmission from the client to the server computer 1 is performed. It can be performed by an appropriate method such as distribution. In addition, for example, the mail distribution screen 106 sent from the server computer 1 to the client terminal device 3 displays the total number of users corresponding to the specified condition and the e-mail address of each corresponding user. In addition, the client may directly transmit the e-mail without requesting the server computer 1 to transmit the e-mail, and the transmission may be changed as appropriate. The above is the description of the operation.

In this embodiment, the server computer 1 displays information on the terminal device by the information display means. However, the present invention is not limited to this mode. For example, in addition to the information display means, a product display means is provided. The content of the product may be displayed by the product display means in response to a user request, and may be changed as appropriate.

The contents displayed on other websites are as follows:
In this embodiment, the condominium is used as a product to be sold,
Although it is designed to acquire customers by acquiring viewers, the content displayed on other websites is not particularly limited, and content of general products, products of insurance and finance, contents of services, various Any content that the user wants the user to view, such as the content of the research, the content of a person such as an entertainer, etc. may be used. However, if the content displayed on another website is the content of the product or service provided to the user, it is preferable to use the content of the product or service from the viewpoint that customers of the product or service can be acquired.

Further, in this embodiment, the information displayed by the information display means is a gain for the user, but the information displayed by the information display means is particularly limited, and is displayed on another website. Anything different from the content may be used. However, if information that gives a user a gain or information that interests the user is displayed as in the above embodiment, many users will have to register as a member in order to use the display by the information display means. As a result, many users can be attracted, and in this regard, it is preferable to display information that is profitable or interesting for the users.

Further, in this embodiment, as a means of increasing the degree of attention, items relating to other websites related to other websites are preferentially displayed by the priority display means at the time of display by the information display means. Although the e-mail is distributed by the e-mail distribution means, for example, only the matters related to other websites are preferentially displayed by the priority display means at the time of display by the information display means without distributing the e-mail, or Alternatively, only the distribution of the e-mail may be performed by the e-mail distribution means without displaying the items related to the website.

Further, in this embodiment, an advertisement is displayed on the banner advertisement section 101b as a matter relating to a product. For example, as shown in FIG. Along with the display, the item 110 relating to the condominium as a product belonging to the relevant client may be described, or the content may be described and displayed on the information detail screen, or both may be described.

Also, in this embodiment, the related-information display means is used as a priority display means for displaying an advertisement relating to the related website to the other website-related user in preference to the advertisement relating to the other website when the information display means displays the advertisement. We prioritize ads related to websites by increasing the number of ads over other websites.However, priority display means is not limited to this type, and for example, information related to other websites When displaying by the display means, it is possible to display only the items related to the related website without displaying the advertisement related to the other website, or to display the matter larger than the advertisement related to the other website, or to display it in a prominent position. good. Further, in the present embodiment, a banner advertisement is adopted as a related item display unit for displaying items related to a product belonging to a related client when displayed by the information display unit. However, a simple advertisement may be displayed. .

Further, in this embodiment, the e-mail distribution means distributes the e-mail of the related client to the other website-related users. The electronic mail may be distributed to the user who has accessed the client's website, and may be changed as appropriate.

Further, the browsing acquisition support management device of the present invention may manage client information on clients of other websites, and display the client information by the client information display means. Specifically, this is performed as follows.

As shown in FIG. 17, the server computer 1 as a viewer acquisition support management device is provided with a client information database 11 together with an information database 14, another website-related matter database 12, and a user database 15. Member registration in this client information database 11 for displaying the contents of products and services on other websites targeted for advertisement and the like displayed together with information on the information guidance screen and the information detail screen displayed by the information display means 13 The client information relating to the client that has been made is stored. The client information includes, for example, merchandise sales information relating to merchandise that one client wants to buy or sell to another client, or recruitment information of a business collaborator who cooperates in the production or sale of merchandise handled by one client. Applicable. Then, such client information is registered in the client information database 11 by the client information registration unit 11a. The server computer 1 includes a client information display unit 11b together with the information display unit 13, and stores the client information in the client information database 11 in response to a client information display request from the client using the client terminal device 3. The client information can be displayed on the client terminal device 3.

When the client who has registered as a member views the client information, the operation is performed as follows. FIG. 18 is a flowchart showing the flow of processing when the client looks at the client information.

First, the client accesses the information website (FIG. 18, step S41). The server computer 1 having received this transmits the information website top screen 101a shown in FIG. 7 (FIG. 18, step S42) and displays it on the client terminal device 3. The client selects I on the information website top screen 101a.
The registered client information browsing ID and client information browsing password are input to the D input field 101d and the password input field 101e, respectively, by the input device and transmitted (FIG. 18, step S43). These client information browsing IDs and client information browsing passwords are provided in advance when the above-mentioned client requests the mail delivery user designation screen 105 to the other website related matter database 12 (not shown) in order to view the client information. The ID and password are set and registered separately with different symbols.

Upon receiving this, the server computer 1
Based on the client information browsing ID and the client information browsing password, the detecting unit 17 detects whether or not it is a registered client information ID or the like (FIG. 18, step S44). When it is detected that the client ID is a client ID, the client information guide screen 120 shown in FIG. 19 stored in the client information database is transmitted to the client terminal device 3 and displayed (FIG. 18, step S45). The client information guide screen 120 includes a merchandise sales information guide item 120.
a, the business coordination information guidance item 120b, etc. are listed. For example, when the commodity sales information guidance item 120a is clicked (FIG. 18, step S46), the client information relating to the commodity purchase and sale shown in FIG. The detail screen 121 is transmitted from the server computer 1 to the client terminal device 3 and displayed (FIG. 18, step S47).

[0098] The client information detail screen 121 regarding the sale of goods includes a plurality of sale and purchase information posting sections 121.
121a are provided, and in each of these merchandise trading information posting sections 121a to 121a, merchandise trading information relating to merchandise that one client wants to trade with another client, for example, when a client operates as a merchandise on another website. In this case, the sales information about the condominium components such as the kitchen, furniture, electric appliances, etc. of the condominium, or the building materials for the condominium is posted. As a result, a client who has registered as a member can obtain various merchandise sales information. If the client who has viewed the merchandise sales information wants to buy or sell the merchandise, each of the merchandise sales information posting sections 121a.
Mail transmission buttons 121b provided on 21a ... 121
By clicking on b, you want to buy and sell products, etc.
The data can be transmitted to the server computer 1. Although not shown, the server computer 1 having received the e-mail indicating that the user wants to buy or sell the product transmits the message to the client posted in the product sales information posting section 121a. As a result, business negotiations and the like can be conducted between the clients via the server computer 1, which is convenient for the clients.

On the other hand, in the client information guide screen 120 shown in FIG.
When the user clicks 0b (FIG. 18, step S46), the client information detail screen 1 relating to the business coordination shown in FIG.
22 is transmitted from the server computer 1 to the client terminal device 3 and displayed (FIG. 18, step S4).
7). The client information detail screen 122 is provided with a plurality of business cooperation information posting sections 122a.
a ... 122a, information on business coordination such as production and sale of products, such as recruitment of agents who sell products, is posted. As a result, the client who has registered as a member can obtain various business cooperation information, and can obtain an opportunity to participate in a business performed by another client. As described above, the client information guide screen 120 stored in the client information database is transmitted to the client terminal device 3 and displayed (step S).
Step S47 of transmitting the client information device 45 and the client information detail screen 121 stored in the client information database to the client terminal device 3 for display corresponds to the client information display means in the claims.

The client information detail screen 12
In the same manner as the client information detail screen 121 regarding the sale of merchandise, the mail transmission buttons 122b.
Are provided, and each mail transmission button 122b... 12
By clicking 2b, it is possible to transmit to the server computer 1 information indicating that business enhancement is desired, and the server computer 1 having received the mail transmits the information to the posted client. I have.

As described above, the client information is
By providing the information to the client, the clients displaying the contents of the products and services on other websites mutually provide the user via the server computer 1, which is a browser acquisition support management device of the browser acquisition support system. It is possible to cooperate in the manufacture and sale of products, the provision of services, and the like, so that products and services can be provided to users at low cost. In addition, a client that sells a member that can be an accessory such as a kitchen, furniture, or an electric appliance can sell the accessory to a client that manufactures or sells a completed product such as an apartment where the accessory is placed, and a server. Business can be performed between clients via the computer 1. Therefore, the client can actively register as a member, and as a result, can collect a larger number of clients that perform advertisement and the like when displayed by the information display means. As a result, the information display means can be collected from other websites performed by the client. , The number of users requesting display by the information display means can be increased, and advertisements and the like displayed by the information display means can be made more valuable. As described above, by providing client information to the client,
The information providing means can increase the number of clients and users who handle products, services, and the like, which are the targets of advertisements and the like displayed together with the information, and make the advertisements and the like have value. The client information guide screen 120 for displaying client information and the client information detail screen 12
Although an advertisement display section may not be provided in the first and 122, for example, as shown in FIGS. 20 and 21, a part of the client information detail screens 121 and 122 includes a banner advertisement section 101b as an advertisement display section. 101b, the banner advertisement units 101b... 101b are configured to display advertisements relating to products and the like provided by the client providing the client information posted on the client information detail screens 121 and 122 on other websites. By clicking on the banner advertisement section 101b ... 101b, the user enters a website provided by the client providing the client information so that more detailed contents of the client information can be viewed. Alternatively, an advertisement relating to a product or the like to be displayed on another appropriate website is displayed in the banner advertisement units 101b to 101b.

[Brief description of the drawings]

FIG. 1 is a block diagram illustrating a configuration of a viewer acquisition support system including a viewer acquisition support management device according to an embodiment of the present invention.

FIG. 2 is a block diagram showing an example of a hardware configuration of a server computer, a user terminal device, and a client terminal device used in the viewer acquisition support system shown in FIG.

FIG. 3 shows a new system in which a new user directly accesses an information website without accessing other websites and sees information by an information display means, using a browser acquisition support system provided with a viewer acquisition support management device. 9 is a flowchart showing a flow of processing in the case.

FIG. 4 shows a flow of processing when a new user accesses an information website from another website and looks at information by the information display means by the browser acquisition support system including the browser acquisition support management device. It is a flowchart shown.

FIG. 5 is a flowchart illustrating an example of a flow of a process in which a registered user views information by an information display unit.

FIG. 6 is a flowchart illustrating an example of a flow of processing in which a client distributes an electronic mail.

FIG. 7 is an example of an information website top screen displayed on a CRT of a user terminal device when a user accesses a server computer.

FIG. 8 is an example of a member registration screen displayed on the CRT of the user terminal device when the user registers as a member for viewing information displayed by the information display means.

FIG. 9 is an example of an information website top screen displayed on the CRT of the user terminal device when the user accesses another website displaying products.

FIG. 10 shows the CRT of the user terminal device when another website-related user accesses the server computer.
5 is an example of an information guide screen displayed on the screen.

FIG. 11 shows a CRT of the user terminal device when another website-related user accesses the server computer.
7 is an example of another information guide screen in which a part of the information guide displayed in FIG.

FIG. 12 is an example of an information guide screen displayed on a CRT of a user terminal device when a general user accesses a server computer.

FIG. 13 is an example of a mail delivery user designation screen displayed on a CRT of a client terminal device when a client requests a server computer to deliver an email to another website-related user.

FIG. 14 is an example of a mail distribution screen displayed on a CRT of a client terminal device when a client requests a server computer to distribute an e-mail to another website-related user.

FIGS. 15A and 15B are diagrams schematically illustrating a data structure of a user database, in which FIG. 15A schematically illustrates a data structure of a general user in the user database, and FIG. It is the figure which represented typically the data structure of the site related user.

FIG. 16 is a drawing schematically showing a data structure of another website related matter database.

FIG. 17 is a block diagram illustrating a configuration of a viewer acquisition support system including a viewer acquisition support management device according to another embodiment.

FIG. 18 is a flowchart illustrating an example of a flow of processing in which a registered client views client information by a client information display unit.

FIG. 19: When the client looks at the client information,
It is an example of the guide screen for client information displayed on a client terminal device.

FIG. 20: When the client looks at the client information,
It is an example of the detailed screen for client information displayed on a client terminal device.

FIG. 21: When the client looks at the client information,
It is another example of the detailed screen for client information displayed on a client terminal device.

[Explanation of symbols]

 1 ... Server computer 2 ... User terminal device 3 ... Client terminal device 10 ... Internet 11 ... Client information database 12 ...・ Other website related database 14 ・ ・ ・ ・ ・ ・ ・ Information database 15 ・ ・ ・ ・ ・ ・ ・ User database 16 ・ ・ ・ ・ ・ ・ Measures to increase attention level

Claims (15)

[Claims] 1. A browsing acquisition support management device communicably connected to a terminal device via a communication network to assist in obtaining a browsing user, wherein the browsing acquisition support management device uses the terminal device. Information display means for displaying information on a terminal device in response to a user's request, and a user requesting display by the information display means, prior to the request, connecting the viewer acquisition support management device and the communication network. And a means for increasing the degree of attention to a person who requests browsing of another website that can be connected via the other website, the reader acquisition support management characterized by comprising: apparatus. 2. The browsing acquisition support management device according to claim 1, wherein the information display means displays information and other items related to other websites. 3. The browsing acquisition support management device according to claim 1, wherein the user requesting display of the information display means requests a browsing of another web site prior to the display request by the information display means. User detection means for detecting whether or not the user is a user who has performed the information, and the information display means includes a display change means for changing a display method of items related to other websites according to the user detected by the user detection means. Viewer acquisition support management device provided. 4. The browsing acquisition support management device according to claim 1, wherein the information display means is connected to the browsing acquisition support management device via a communication network together with information that is beneficial to the user. Displaying information on a plurality of other possible websites, wherein the means for increasing the attention is provided to the user who browsed one of the plurality of other websites prior to the request for display by the information display means. A browsing acquisition support management device comprising priority display means for displaying, on display by an information display means, a matter relating to one web site browsed by the user, in preference to a matter relating to other websites other than the one website. 5. The viewer acquisition support management device according to claim 1, wherein the attention increasing means connects the communication network with the viewer acquisition support management device prior to a request for display by the information display means. A viewer provided with an e-mail distribution means for distributing e-mail of the contents relating to one website browsed by the user to a user who browsed one website at a plurality of other websites connectable via the Internet Acquisition support management device. 6. The browsing acquisition support management device according to claim 4, wherein the information display means includes, along with the information, a plurality of other web sites connectable to the browsing acquisition support management device via a communication network. And the priority display means gives the user who browsed one of the plurality of other websites prior to the request for display by the information display means, A viewer acquisition support management device that displays an advertisement preferentially over an advertisement related to another website other than the one website when the advertisement is displayed by the information display means. 7. The browsing acquisition support management device according to claim 4, wherein an advertisement relating to another website connectable to the browsing acquisition support management device via a communication network is stored in association with each web site. Other website related matters database,
Search means, provided that the search means detects, by the user detection means, a user who has browsed one of the plurality of other websites prior to the request for display by the information display means, The user retrieves an advertisement related to the one website from another website related matter database, and the preferential display means associates the retrieved advertisement with another website other than the one website in the other plurality of websites. A viewer acquisition support management device that displays preferentially over advertisements. 8. The browsing acquisition support management device according to claim 4, wherein the browsing user is a user who has requested display by the information display means. An advertisement relating to the one web site displayed to the user as a user related to the other web site in a plurality of other web sites that can be connected to the acquisition support management device via a communication network as the other web site related user. A user database that stores the information in association with the information. The user detecting means detects whether the user who has requested the display by the information display means is a user related to another website, and requests the display by the information display means. If the user detected by the user detection means is a user related to another website, the priority display means Visitors won support management device for the advertisement corresponding to the continuous user preferentially displayed than advertising on other websites other than the one web-site. 9. The browsing acquisition support management device according to claim 1, wherein the information display means of the browsing acquisition support management device is connected to the browsing acquisition support management device via a communication network. By operating the information website access unit provided on a part of the content display screen displayed on the terminal device by the content display means of the other websites on the possible other websites, the information is transmitted to the terminal device. A viewer acquisition support management device that can be displayed. 10. The browsing acquisition support management device according to claim 9, wherein the user database requests the display of information by the information display means by operating the information website access unit on the content display screen. Viewer acquisition support management device that stores the information as another website-related user. 11. The browsing acquisition support management device according to claim 1, wherein the browsing acquisition support management device comprises a client information database and client information display means. The database stores client information on the client that displays the content of the product or service on another website, and the client information display unit responds to the request for display of the client information from the client using the terminal device.
A viewer acquisition support management device capable of displaying client information stored in a client information database on a terminal device. 12. A browsing acquisition support method performed by using a browsing acquisition support management device communicably connected to a terminal device via a communication network, wherein information is provided in response to a request of a user using the terminal device. Is a user who has prepared a viewer acquisition support management device that displays on a terminal device, and has requested display by the information display means, prior to the request, connected to the browser acquisition support management device via a communication network. Attention to the other websites is increased by means of an attention increasing means provided in the viewer acquisition support management device for those who have browsed other possible websites. Support management method. 13. A browsing acquisition support method performed by using a browsing acquisition support management device communicably connected to a terminal device via a communication network to assist in obtaining a browsing viewer, the browsing acquisition support method comprising: A plurality of advertisements related to a plurality of other websites that can be connected to the management device via the communication network are stored in the other website related item database, and are stored in the information and the other website related item database in response to a request from the terminal device. By displaying the advertisement on the terminal device by the information display means, and operating the information website access unit provided on a part of the content display screen to be displayed on the terminal device by the content display means of another website. Viewer acquisition support management capable of displaying information and advertisements stored in other website related matter databases on a terminal device by information display means By preparing the device and operating the information website access section of the content display screen displayed on another website, the user who has requested the display of information by the information display means can be used by other users related to the other website. As a website-related user, a user who has requested the display of information by the information display means is stored in a user database provided in the browser acquisition support management device in correspondence with the advertisement related to the other website, and then the other The user detection means provided in the viewer acquisition support management device detects whether or not the user is related to another website related to any one of the websites, and the user is associated with one of the plurality of other websites. Other website-related users, After searching for the corresponding advertisement from the database related to other websites by the search means, the information related to the other website-related users is displayed together with the information by the information display means, and the searched advertisement is displayed on a plurality of websites other than one website. A viewer acquisition support method for increasing the degree of attention to the one website by displaying the advertisement more preferentially than the advertisement relating to the other website. 14. A recording medium storing a program for causing a viewer acquisition support management device, which is communicably connected to a terminal device via a communication network, to support acquisition of a viewer, wherein the terminal device is used. A user who has requested a display by an information display means to a viewer acquisition support management device that displays information on a terminal device in response to a user request, and prior to the request, a customer acquisition support management device and a communication network For those who browsed other websites that can be connected via
A recording medium that stores a program that is executed to increase the degree of attention to the other website. 15. A recording medium storing a program for causing a viewer acquisition support management device, which is communicably connected to a terminal device via a communication network, to support acquisition of a viewer, comprising: A plurality of advertisements related to a plurality of other websites that can be connected to the device via a communication network are stored in the other website related item database, and the information and the other website related item database are stored in response to a request from the terminal device. The advertisement is displayed on the terminal device by the information display means, and the information is displayed by operating the information website access unit provided on a part of the content display screen displayed on the terminal device by the content display means of another website. And viewer acquisition support for displaying an advertisement stored in a database related to other websites on a terminal device by an information display means. The user who has requested the management device to display the information by the information display means by operating the information website access unit of the content display screen displayed on the other website is changed to another web related to the other website. As a site-related user, the user who stores the information in the user database provided in the browser acquisition support management device in correspondence with the advertisement related to the other website and then requests the display of information by the information display means, The user detection means provided in the viewer acquisition support management device detects whether or not the user is related to another website related to the website of the user, and the user is related to one website among a plurality of other websites. Support other website related users if you are another website related user After searching for the advertisement to be made from the database related to other websites by the search means, the information related to the other website-related users is displayed together with the information by the information display means, and the searched advertisement is transmitted to a plurality of other websites other than one website. A recording medium that stores a program that is executed so as to be displayed more preferentially than an advertisement related to another website.