JP2003076630A - Automatic accessing method in communication network, its communication system, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To improve the marketing effectiveness by selectively and automatically accessing a homepage by only barcode information read on a user side, and by rapidly and easily obtaining the contents, and increasing the number of accesses. SOLUTION: Information (homepage) provided in communication networks (communication networks 1, 2) is provided and obtained with mediation. An HP mediation connection communication device 4 extracts, from the barcode information received from a communication terminal 3, respective data for specifying the communication terminal 3 having requested (a) a communication device 7 of a connection destination company, (b) provided information, and (c) line connection for obtaining information. The HP mediation connection communication device 4 transmits data of the communication terminal 3 having requested the provided information and connection to the identified connection destination. The company communication device 7 connects to the communication terminal 3 informed from the HP mediation connection communication device 4 through a line, provides the informed information. The communication terminal 3 obtains specified information.

Description

Detailed Description of the Invention

[0001]

TECHNICAL FIELD The present invention relates to TCP / IP (Tr
Computer bidirectional communication network under ansmission Control Protocol / Internet Protocol environment (for example,
The present invention relates to an automatic access method in a communication network for a user of a communication terminal to obtain provided information (for example, homepage content) on the Internet, a communication system and a program therefor.

[0002]

2. Description of the Related Art Heretofore, as an example of providing various kinds of information of this type (for example, providing a consumer privilege), there are known examples in which a bar code is printed or a membership card storing information in a magnetic stripe is used. With this offer to members, when paying for shopping at the store, the barcode or magnetic stripe of the membership card
A privilege service to store points is implemented. The points stored in this membership card are stored in the POS (Po
int of Sales) The membership card information is read by the terminal or the attached reading device and the points are stored.
S post computer) and collected. Also,
The points this time and the total points up to the present are printed on a settlement receipt or the like and notified to the member. further,
As another privilege service, a discount coupon ticket printed on the POP terminal is also provided.

Further, in providing information to members, the member card information is read by a reading device of a terminal installed in a store,
Information for members, benefits and discount coupons are displayed on the screen. Also, information for members printed by the printer of the device,
It issues benefits and discount coupons.

[0004] Further, through the Internet, introduction of products handled by members and general consumers, guidance of privilege services, various campaigns, and guidance (marketing) of events at stores are performed. Further, on the Internet, product sales (storeless sales) are also carried out by debit payment, credit payment, and cash on delivery payment, for example.

[0005]

As described above, the above conventional example has the following disadvantages. (1) In order for members to obtain the information and benefits mentioned above,
You need to bring your membership card to the store. Members often do not get information or benefits because it is troublesome to visit this store. In other words, the effectiveness of marketing is reduced. (2) In the above-mentioned marketing using the Internet, a member inputs a keyboard or mouse on a communication terminal, or a URL (Uniform Resource Loc) that is unfamiliar
It is troublesome to enter (ators), and the number of times the website is accessed decreases. In other words, it is difficult to obtain the marketing effect (especially the advertising effect based on the provided information) for all members. (3) It is difficult for the user to easily and surely understand product introductions in the hierarchical structure of the home page, and a plurality of operations with the keyboard and mouse when browsing individual pages in the hierarchical structure are troublesome.

[0006] The present invention solves the above problems in the prior art and is provided through a computer bidirectional communication network (Internet) under a TCP / IP environment without the user using a keyboard or mouse. An automatic access method in a communication network and a communication system therefor, which makes it possible to selectively and automatically browse a hierarchical home page by simply reading the generated barcode, and quickly and easily obtain desired contents. Intended for program.

In addition, according to the present invention, since the content acquisition at the communication terminal side is performed quickly and easily, the number of times the home page is accessed is increased, and as a result, the marketing effectiveness of the business side is improved. Another object is the automatic access method, its communication system and program.

[0008]

In order to achieve the above object, an automatic access method in a communication network of the present invention is one in which a communication terminal acquires information provided from a carrier communication device through an intermediary connection communication device. Yes, the communication terminal, in order to obtain the provided information from the carrier communication device, the bar code information obtained by reading the bar code provided in advance, together with the address information given to the communication terminal, the intermediary. Transmitting to the connection communication device, the intermediary connection communication device receiving the bar code information and the address information, the intermediary connection communication device transmits to the carrier communication device, and the address information The communication of the address information transferred from the intermediary connection communication device, Sending an advertisement to end the line connection, wherein the communication terminal is characterized by having a step of receiving provided information via a line connection to the business communication system.

According to the present invention, a user of a communication terminal simply reads a provided bar code through a computer two-way communication network (Internet) under a TCP / IP environment without using a keyboard or mouse, and its hierarchical structure is obtained. You will be able to browse your homepage selectively and automatically. That is, the desired content can be acquired quickly and easily. In other words, it is possible to obtain service information such as member information and benefits that can be obtained by going to a store or the like at a communication terminal such as a home. Further, as a result of quick and easy content acquisition on the communication terminal side, the number of accesses to the home page increases and the marketing effectiveness on the business side improves.

According to the method of the present invention, the bar code includes data for specifying a plurality of carrier communication devices of connection destinations and data for specifying a plurality of provided information from the carrier communication devices. , And identification code data for identifying the user on the communication terminal side.

According to the present invention, it is possible to access a necessary home page (URL) without using a keyboard or a mouse, only by reading a bar code by a reading means (bar code reading device) connected to a communication terminal. Further, by registering the user identification code (ID) for each barcode together with the address information given to the communication terminal in advance, it is found that the access this time is from the registered communication terminal. And as a result, for example,
It is possible to provide optimal information and privilege services for each user (member), and to connect to the "user (member) home page" that sells products on the Internet at a special price for users (member), for example. . That is, effective direct marketing development becomes possible from the collected attribute information.

Further, the method of the present invention is characterized in that the bar code is read by using a reading means and software information provided in advance, and the bar code is provided from the carrier communication device. It is characterized in that it includes a code designating specific information from the overall information in the information or a plurality of information in the hierarchical structure.

According to the present invention, it is possible to directly access the home page desired by the business operator. That is, it is possible to browse a desired hierarchically structured page extremely easily and surely without performing a troublesome operation. Therefore, even a user (member) who is unfamiliar with the use of the communication terminal (especially keyboard and mouse operation) can access the operator's
It will be possible to selectively and automatically access the product introduction page, privilege service guide page, various campaign pages, store event guide page, and product sales page.

Further, the method of the present invention is characterized in that the software information stores connection information including a telephone number for making a call to the intermediary connection communication device.

According to the present invention, various connection forms such as home page addresses on the Internet can be obtained.

Further, in the method of the present invention, the intermediary connection communication device connects the data for identifying the plurality of carrier communication devices of the connection destination to the carrier communication device stored in advance. URL (Uniform Resour
It is characterized in that it is converted into specific information including ce Locators) and transmitted to the carrier communication device.

The present invention enables a large number of accesses from users who are unfamiliar with Internet access at communication terminals.

Further, in the method of the present invention, the intermediary connection communication device stores in advance the attribute information of the user of the communication terminal, and the barcode information of the barcode selected by the preference of the communication terminal user. The information is collected in association with the attribute information.

In the present invention, it is possible to collect a large number of attribute information, and marketing (for example, CRM: Customer) is performed.
Relationship Management) deployment is extremely effective.

The automatic access communication system of the present invention provides information provided in the communication network by intermediary.
In the automatic access communication system to acquire, in order to acquire the provision information, the bar code information obtained by reading the bar code provided in advance is transmitted together with the address information given to the communication terminal, and the provision information is received. A communication terminal that receives the bar code information and the address information from the communication terminal, and the bar code information and the address information from the intermediary connection communication apparatus that notifies the bar code information and the address information. Receive and connect to the communication terminal of this address information,
It is characterized by comprising a carrier communication device for transmitting provision information to the communication terminal.

Also, in the communication system of the present invention, the bar code includes data for specifying the carrier communication devices in the plurality of connection destinations, and the intermediary connection communication device is the carrier communication device. When making a call, the data for identifying the carrier communication device in the plurality of connection destinations is converted into specific information including a URL (Uniform Resource Locators) for connecting to the carrier communication device, which is stored in advance. It is characterized in that it is provided with a storage means.

Further, in the communication system of the present invention, the bar code includes data for specifying a plurality of carrier communication devices of the connection destinations, and the intermediary connection communication device is the carrier communication device. When making a call, the data for identifying the carrier communication device in the plurality of connection destinations is converted into specific information including a URL (Uniform Resource Locators) for connecting to the carrier communication device, which is stored in advance. It is characterized in that it is provided with a storage means.

Further, in the communication system of the present invention, the intermediary connection communication device is provided with a collecting means for storing and collecting the attribute information of the user of the communication terminal in advance, and the collecting means has a preference of the user of the communication terminal. The barcode information of the barcode selected by is stored in association with the attribute information and collected.

In the present invention, similarly to the above-mentioned method, the user side can selectively and automatically browse the hierarchical homepage by reading the provided bar code without using the keyboard or mouse. become. Also,
The number of visits to the home page will increase and the marketing effectiveness of the business will improve.

The program of the present invention is an automatic access communication system in which a communication terminal acquires information provided from a carrier communication device through an intermediary connection communication device, and the communication terminal reads a bar code provided in advance. ,
This read data for identifying the plurality of carrier communication devices of the connection destinations, data for identifying the plurality of provided information from the carrier communication devices, and the user for identifying the communication terminal side Substantially control of a process of transmitting bar code information including identification code data, a process of transmitting address information given to the communication terminal together with the bar code information, and a process of receiving additional information. It is what a computer executes.

Further, the intermediary connection communication device receives the bar code information and the address information from the communication terminal, and identifies the plurality of carrier communication devices of the connection destination from the received bar code information. A process of extracting data and data for specifying a plurality of pieces of provided information from the carrier communication device, and the carrier communication device instructed by the data for specifying the carrier communication device, the carrier A substantial computer executes control of data for specifying a plurality of pieces of additional information from the communication device and processing for notifying the address information.

In the present invention, the present invention can be distributed as, for example, package software (download / install on an information recording medium or a communication network), and the versatility of the present invention is improved.

[0028]

BEST MODE FOR CARRYING OUT THE INVENTION Next, embodiments of an automatic access method in a communication network, a communication system therefor, and a program of the present invention will be described in detail with reference to the drawings.

FIG. 1 is a communication network diagram showing a configuration in the embodiment of the present invention. In FIG. 1, this communication network includes a digital fixed communication network 1 and a digital mobile communication network 2 (these two communication networks are collectively referred to as a communication line network), a communication terminal 3, and an HP intermediary connection communication device 4. (Intermediate connection communication device in claims) and a large number of carrier communication devices 7.

The digital fixed communication network 1 and the digital mobile communication network 2 are gateways (GW) for communication protocol conversion.
It is connected by a device, and TCP / IP (Transmission C
IP packet communication under the ontrol Protocol / Internet Protocol environment (for example, the Internet) is performed.

The communication terminal 3 is specifically a mobile phone or a personal digital assistant (PDA). The communication terminal 3 is accommodated in the cell base station 2a of the digital mobile communication network 2 through a wireless section (air interface), and the user surfs the Internet (see "implementation of the invention" described below). is there.

The small general-purpose computer as the communication terminal 3 also allows the user to surf the Internet (see "Implementation of the Invention" described below), as with a mobile phone or a mobile information terminal.

The communication terminal 3 is connected to a bar code reading device 3a (reading means in the claims) such as a small pen type scanner or an image reader. As will be described later, the barcode reading device 3a is used by a business operator who operates a website to provide a membership card with a barcode as an Internet access destination (browsing website), and a line connection (driver). It is distributed, for example, free of charge together with software (software information in claims) storing a telephone number for access (connection information including telephone numbers in claims).

The HP intermediary connection communication device 4 (see FIG. 2) is
Placed in an ISP (Internet Service Provider) or installed independently, it converts the barcode information from the communication terminal 3 into a home page address (URL) on the Internet and automatically creates a home page established by the business operator. Line connection (mediation link) to.

The business entity communication device 7 is installed in a large number of businesses (for example, retailers) that open homepages, and is connected to the communication terminal 3 by the intermediation control processing of the HP intermediary connection communication device 4. It is what is done.

The communication network of FIG. 1 is not limited to this configuration. Only one of the digital mobile communication network 2 and the digital fixed communication network 1 may be used. In other words, only the mobile phone or the personal digital assistant as the communication terminal 3 or the small general-purpose computer may be used. In the communication network of FIG. 1, illustrations of gateway devices, content editing servers, etc. for various transmission methods (multimedia transmission) are omitted.

The configuration of the communication network shown in FIG. 1 can be variously configured by TCP / IP bidirectional communication. Instead of the open Internet, a closed communication network such as an intranet (FDDI)
/ LAN) or the like, the same processing as described below can be performed.
Further, the same processing as described below can be performed in an overseas expansion network of a multinational company, that is, an extranet (wide area WAN).

FIG. 2 shows the HP intermediary connection communication device 4 in FIG.
3 is a block diagram showing a configuration example of FIG. In FIG. 2, the HP intermediary connection communication device 4 includes a line connection device 20 having a LAN configuration, a web server 21, a database (D / B) server 22, a communication control device 23, an SSL server 24, and a D / B.
Device 25 (storage means in claims), D / B device 26
(Collecting means in claims), a drive device 27, and an interface (I / F) unit 28 are provided.

The line connection device 20 is for connecting to the digital fixed communication network 1, and is specifically a digital termination connection device (DSU) or a router equipped with a firewall application for intrusion prevention.

The web server 21 operates as a main computer for executing basic communication processing (browsing) on the Internet.

The D / B server 22 performs control for converting the bar code information from the communication terminal 3 into a URL on the Internet. In addition, this D / B server 22 is
Using the intermediary connection communication device 4, management control is performed regarding members who browse the homepage established by the business communication device 7.

The communication control device 23 controls each server such as the web server 21 and executes control to selectively connect the lines to a large number of carrier communication devices 7. The communication control device 23 includes, for example, an NTP (Network Time Protocol) server for time synchronization on the Internet, an NFS (Network File System) server for a distributed file system, and the like.

The SSL server 24 executes an encrypted communication protocol (SSL: Secure Sockets Layer) for transferring encrypted data for keeping confidential information such as personal information.

The D / B device 25 (for URL conversion) uses, in its URL character string (home page address), the data specifying the information (home page) provided by the business entity communication device 7 in the transmitted bar code information. Stores data for conversion and searches for it (tracking)
To execute.

The D / B device 26 (for members) stores individual attribute information of the user (communication terminal 3) at the time of membership registration, and further accesses the home page established by the business operator (business communication device 7). This is for storing the state (individual information such as the number of times of access for each user and the date and time) for marketing.

The drive device 27 reads the program for implementing the present invention (corresponding to the program in the claims) from the information recording medium (CD-ROM), and the program loaded by the terminal device 4a from the Internet on the web. It is installed on each server such as the server 21.

The I / F unit 28 accommodates a single small general-purpose computer for performing maintenance such as D / B management and an external local area network (LAN) to which a LAN is connected by interface connection.

The HP intermediary connection communication device 4 includes
If necessary, an FTP (File Transfer Protocol) FTP server for file transfer, and a DNS server for distributed name management system (DNS: Domain Name System), F
An AX server, a VoIP telephone server, an electronic mail server, etc. may be provided.

In addition, the D / B server 22 and the D / B device 2
5 is, if the number of converted URLs or the number of users accommodated is small,
A table using a solid-state storage device (for example, flash memory) may be used. Further, when the number of users (members) is small, the configuration of the HP intermediary connection communication device 4 shown in FIG. 1 can be simplified as shown in FIG. For example, the present invention can be implemented with only one small general-purpose computer.

In FIG. 1, a mobile phone as the communication terminal 3 is a PDC (Personal Digital Cellular Telecommu
nication System) method, PHS (Personal Handyphone)
System) system (TDMA, TDD, CDMA). For example, a frequency switching synthesizer, a radio transmission / reception unit having a reception field strength (RSSI) detection unit, a modulation / demodulation unit, a time division / spreading / demultiplexing unit, a codec (encoding / decoding) unit, a microprocessor (M
PU), external interface (I / F) unit, memory, keypad, display unit such as an incoming call display light emitting diode and liquid crystal display, and a known configuration operation including a microphone for transmission, a speaker for reception, and an image pickup unit. is there.

This mobile phone is equipped with an application (dedicated browser) for browsing the content of a dedicated HTML tag description that enables Internet access. Also, an external interface unit is provided, and the barcode reading device 3a such as the above-described small scanner or image reader is connected to the external I / F.

Further, a portable information terminal as the communication terminal 3,
A small general-purpose computer also has a known configuration operation in which an application (browser) capable of Internet access (browsing) is installed. For example, a connection device, a microcomputer, a flash memory, an information recording medium drive device, a monitor device, an input operation device, a hard desk device, various external devices, for example, the above-mentioned small scanner, a bar code reading device 3a such as an image reader. Is a known configuration operation including a USB (Universal Serial Bus) interface to which is connected.

Next, the operation of this embodiment ("implementation of the present invention") will be described.

FIG. 3 is a diagram for explaining the outline of the "implementation of the present invention". In FIG. 3, the “implementation of the present invention” here means that the user (communication terminal 3) side distributes the bar code reading device 3 without using a keyboard or a mouse.
a. Using the membership card and software distributed after the application for membership, only the barcode information of the membership card is read by the barcode reading device 3a and transmitted to the HP intermediary connection communication device 4, and the carrier communication device 7 It allows you to automatically access a specific homepage opened by and to browse the homepage of the hierarchical structure selectively.

The above-mentioned automatic access to the home page is performed by the top page of the home page established by the business entity communication device 7, or in the hierarchical structure of the home page, for example, a product introduction page, a privilege service guide page, Various campaign pages, event guide pages at stores, and product sales pages can be directly accessed and browsed.

Next, the operation of the main part of this embodiment ("implementation of the invention") will be described in detail.

FIG. 4 is a front view for explaining a membership application form, and FIG. 5 is a front view for explaining a membership card in “implementation of the present invention”.

There are several connection modes for accessing the HP intermediary connection communication device 4 from the communication terminal 3. For example, there are a connection method to the HP intermediary connection communication device 4 through the connection point of the ISP, a connection method via CATV, and the like, but here, it is assumed that dial-up IP connection is performed to the HP intermediary connection communication device 4.

The operating company or marketing company of the HP intermediary connection communication device 4 or the business operator communication device 7 distributes the membership application form shown in FIG. 4, and the home page of the self-operated company (for example, retail business) (hierarchical structure) Including individual pages)
Distribute the membership card card shown in FIG. 5 for browsing. The member card card is provided with a different bar code label B1 and a bar code B2 of the same data for each member to be distributed. Further, respective bar codes B3 ... Bn for accessing a home page (including individual pages of a hierarchical structure) are attached.

The bar codes B1 ... B3 are, for example, J
AN, IAN, and Code 39. This barcode B
1 ... B3 consists of, for example, 13 digits, the upper 2 digits are a control code, the next 10 digits are an identification code (ID) code,
The last digit is for the check. 10-digit identification code (I
The D) code is a company (business communication device 7) code having four digits, and indicates the top page of the home page or individual pages of the hierarchical structure. 6-digit membership code (User identification code I that is different for each distributed user I
D code).

The above-mentioned upper two digit control code indicates that the read bar code data is data for accessing the home page. When this control code is read, the program of the communication terminal 3 causes the home page top page or hierarchical structure. Will perform processing corresponding to "data for specifying a plurality of pieces of provided information from the business entity communication device in the claims".

Further, the 6-digit member code corresponds to "user identification code data on the communication terminal side in the claims",
Also, a 4-digit company (business communication device 7) code corresponds to "data for specifying a plurality of business communication devices of connection destinations in claims".

The individual pages of the hierarchical structure are, for example, a product introduction page, a privilege service guide page,
Various campaign pages, information page of events at stores,
This is the product sales page.

The bar code label B1 of the membership card card shown in FIG. 5 is peeled off and attached to the "membership number sticker attachment field" of the application form shown in FIG. The entries in the membership application form are transferred via communication to the D / B device 26 (for members) shown in FIG.
It is stored by manual input operation from the AN. The items to be entered in this membership application form are personal attribute information, and direct marketing expansion (direct correspondence) for the user of the communication terminal 3 (corresponding to different user identification codes for each member code / delivered barcode label B1 and barcode B2 of the same data) It is used for e-mail etc. Note that the personal attribute information of the entry is additionally stored (collected) with information on the access status of the user (communication terminal 3) (accessing any page in the hierarchical structure and the degree of preference thereof). , Used for its direct marketing development.

The bar code label B1 attached to the membership application form is used when confirming or changing the contents of the membership application form.
Scanned with a bar code reader, and D / B as below
The device 26 (for members) is automatically accessed.

Various description methods can be adopted regardless of the membership card card, especially the card-like shape.
For example, a large number of barcodes may be written on a pamphlet, or may be written on an advertisement page of a magazine.

Further, the software shown in FIG. 3 distributed by the operating company or marketing company of the HP intermediary connection communication device 4 or the business communication device 7, for example, CD-ROM, F
D, the program stored in the solid-state storage element (removable memory) or the program loaded from the Internet, together with the driver of the barcode reading device 3a, a process of converting data so that the browser can process the barcode information, And a telephone number for automatic access to the HP intermediary connection communication device 4 are stored.

The processing in the implementation of the present invention using such a membership card card will be described.

FIG. 6 is a transmission sequence diagram of the operation of the embodiment, and FIG. 7 is a flowchart showing the processing procedure on the user (communication terminal 3) side. FIG. 8 is a flowchart showing the processing procedure of the HP intermediary connection communication device 4.

1 to 8, the user of the communication terminal 3 connects the bar code reader 3a distributed by the application for admission (completion of admission application form) (step S in FIG. 7).
1, S2). Next, the distributed software (information recording medium, for example, the above-mentioned solid-state storage element, CD-RO
The M, FD driver is installed in the communication terminal 3 (step S3 in FIG. 7). After that, the web browser is started (step S4 in FIG. 7), and the membership card c is displayed on the communication terminal 3 side.
The desired bar code 1 ... n in ard is read (steps S5 and S6 in FIG. 7). For example, the barcode B3 (top page of home page) in FIG. 5 is read by the barcode reader 3a. Next, the communication terminal 3 calls the telephone number (HP intermediary connection communication device 4) acquired from the software through the browser and reads the bar code information (here, bar code B3 (top page of home page)). (See FIG. 7, FIG. 6)
Step S7).

In the HP intermediation connection communication device 4, the entry items of the membership application form are stored in advance in the D / B device 26 (for members) (steps S21 and S22 in FIG. 8). Next, the HP intermediary connection communication device 4 stores the bar code B3 (top page of the home page) transmitted by the communication terminal 3 in response to an incoming call from the communication terminal 3 (step S in FIG. 8).
23, S24). This barcode B3 is 13
It consists of digit data, and the D / B server 22 and D / B device 26 (for members) can be obtained by a 6-digit member code.
However, the member (user of the communication terminal 3) is recognized, and the access count and the like are collected.

The identification code (ID) of the bar code B3
The D / B server 22 and the D / B device 25 (for URL conversion) specify the connection destination by the 2-digit and 4-digit data of the code (company code / home page top page or individual page of hierarchical structure). Identify and further UR
It is converted into the character of L by the control of the D / B device 25 and the D / B server 22 (D / B engine tracking). In this conversion, the code (company code) is the address (URL) of the business entity communication device 7 and is a letter / number "for example, ht.
tp: //www8.xxx.com/ "(Fig. 8 step S
25). This address (URL) and the address information of the communication terminal 3 are passed to the web browser, and the carrier communication device 7
(Step S26 in FIG. 6 and FIG. 8). The business operator communication device 7 performs line connection (link open) with the address information of the communication terminal 3 notified from the HP intermediary connection communication device 4 (steps S8 and S9 in FIGS. 6 and 7). By this line connection, the home page (here, the top page) is provided / browsed by browsing between the communication terminal 3 and the business operator communication device 7, and the line connection is disconnected by the transfer of the end character symbol (Fig. 6, step S10 in FIG. 7).

Note that this carrier communication device 7 and communication terminal 3
It is also possible to perform the provision / acquisition of the homepage content between and through the HP intermediary connection communication device 4 without directly connecting the communication line (link) between them. That is, the known time synchronization NTP (Netw
It is possible to provide and acquire contents also by a communication line connection via an ork Time Protocol (NVM) server and an NFS (Network File System) server for a distributed file system.

The D / B device 26 (for members) corresponds to the access status of the communication terminal 3, for example, the access time and the member code stored in the bar code sticker B1 and the bar code B2. And then collected. Then, from these information, information suitable for the user of the communication terminal 3, for example, information corresponding to age and sex (for example, e-mail direct mail and mail) is provided. That is, effective direct marketing becomes possible.

In this embodiment, a line connection (link) is made with the carrier communication device 7 by the identification mark given to the communication terminal 3, but the line connection is stored in the bar code sticker B1 and the bar code B2. It is also possible to use the registered membership code. In this case, it is necessary to provide a conversion table that associates the member code with the address information given to the communication terminal 3 when registering the description content of the membership application form in the HP intermediary connection communication device 4 in advance.

[0076]

As is apparent from the above description, according to the present invention, the provided bar code can be read through the computer bidirectional communication network under the TCP / IP environment without the user using the keyboard or mouse. Since the home page having the hierarchical structure can be selectively and automatically browsed only by reading, the desired content can be quickly and easily acquired.

Further, according to the present invention, the content acquisition on the user side is performed quickly and easily,
The number of visits to the home page increased, and the effectiveness of marketing on the business side was improved.

[Brief description of drawings]

FIG. 1 is a communication network diagram showing a configuration in an embodiment of the present invention.

FIG. 2 is a block diagram showing a configuration example of an HP intermediary connection communication device in FIG.

FIG. 3 is a diagram for explaining the outline of the implementation of the present invention.

FIG. 4 is a front view for explaining a membership application form according to the embodiment.

FIG. 5 is a front view for explaining a membership card in implementing the present invention.

FIG. 6 is a transmission sequence diagram of the operation in the embodiment.

FIG. 7 is a flowchart showing a processing procedure of the communication terminal according to the embodiment.

FIG. 8 is a flowchart showing a processing procedure of the intermediary connection communication device in the embodiment.

[Explanation of symbols]

1 Digital fixed communication network 2 Digital mobile communication network 3 communication terminals 3a Bar code reader 4 HP intermediary connection communication device 7 carrier communication device 25,26 D / B device card membership card B1 barcode label B2 ... Bn Bar code

Claims (12)

[Claims] 1. An automatic access method in a communication network in which a communication terminal obtains information provided by a carrier communication device through an intermediary connection communication device, wherein the communication terminal receives information provided by the carrier communication device. In order to obtain, the bar code information obtained by reading the bar code provided in advance is transmitted to the intermediary connection communication device together with the address information given to the communication terminal, and the intermediary connection communication device, Receiving the bar code information and the address information; the intermediary connection communication device sending the business communication device to notify the address information; and the business communication device performing the intermediary connection communication. A step of connecting the communication terminal of the address information transferred from the device to the communication terminal and transmitting the provision information; Automatic access method in a communication network, wherein a signal terminal and a step of receiving an advertisement via a line connection to the business communication system. 2. The bar code, data for identifying a plurality of carrier communication devices of connection destinations, data for identifying a plurality of provided information from the carrier communication devices, and a communication terminal side And an identification code data for identifying a user of, and an automatic access method in a communication network. 3. The automatic access method in a communication network according to claim 1, wherein the bar code is read using a reading means and software information provided in advance. 4. The code according to claim 1, wherein the bar code includes a code in which specific information is designated from overall information in the information provided by the carrier communication device or a plurality of information in a hierarchical structure. Automatic access method in communication network. 5. The automatic access method in a communication network according to claim 3, wherein the software information stores connection information including a telephone number for making a call to the intermediary connection communication device. 6. A URL (Uniform Resource Locators) for the intermediary connection communication device to connect the data for specifying the plurality of carrier communication devices of the connection destinations to the carrier communication device stored in advance. 3. The automatic access method in the communication network according to claim 2, wherein the automatic access method is converted into specific information including the information and transmitted to the carrier communication device. 7. The intermediary connection communication device stores attribute information of a user of the communication terminal in advance, and uses barcode information of a barcode selected by the preference of the user of the communication terminal as the attribute information. The automatic access method in a communication network according to claim 1, wherein the automatic access method is stored in association with each other. 8. In an automatic access communication system for providing / acquiring provision information in a communication network by intermediary, bar code information obtained by reading a bar code provided in advance is attached to the communication terminal in order to acquire the provision information. A communication terminal that transmits with the address information that is provided and that receives the provided information; and an intermediary connection communication device that receives the barcode information and the address information from the communication terminal and that notifies the barcode information and the address information. A carrier communication device that receives the bar code information and the address information from the intermediary connection communication device, connects the communication terminal of the address information with the line, and transmits the provision information to the communication terminal. And an automatic access communication system. 9. The bar code includes data for identifying the plurality of carrier communication devices of the connection destination, and the intermediary connection communication device identifies the plurality of carrier communication devices of the connection destination. URL for connecting to the carrier communication device, which stores in advance the data for performing the line connection,
9. The automatic access communication system according to claim 8, further comprising storage means for converting the specific information including (Uniform Resource Locators). 10. The intermediary connection communication device is provided with a collecting unit that stores and collects attribute information of a user of the communication terminal in advance, and the collecting unit has a bar code bar code selected according to the preference of the communication terminal user. 9. The automatic access communication system according to claim 8, wherein code information is collected in association with the attribute information. 11. An automatic access communication system in which a communication terminal obtains provision information from an operator communication device through an intermediary connection communication device, wherein the communication terminal reads a bar code provided in advance, and Also, data for identifying the plurality of carrier communication devices of the connection destination, data for identifying the plurality of provided information from the carrier communication devices, and identification code data for identifying the user on the communication terminal side. And a process of transmitting the barcode information including the process of transmitting the address information assigned to the communication terminal together with the barcode information, and a process of receiving the additional information. A program to run. 12. An automatic access communication system in which a communication terminal acquires provided information from an operator communication device through the intermediary connection communication device, wherein the intermediary connection communication device receives barcode information and address information from the communication terminal. Processing for receiving, and processing for extracting data for specifying a plurality of carrier communication devices of the connection destination and data for specifying a plurality of provided information from the carrier communication device from the received barcode information And a process of notifying the carrier communication device instructed by the data for specifying the carrier communication device of data and address information for specifying a plurality of provided information from the carrier communication device, A program that causes a computer to execute each control.