JP2003187153A - Electronic shopping system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an electronic shopping system capable of providing information for development of a further optimum sales strategy in the whole electronic shopping. <P>SOLUTION: Customer purchase history information is read from the customer purchase history information table 20 of a purchase history information storage means 2 and converted to a purchase history common format 30 by a purchase history information conversion means 3. This format is stored in a purchase history information storage means 6 by an electronic shop-to-electronic shop purchase history information totaling means 4. A purchase history information analysis means 5 acquires it, extracts the data by sales of commodities required by the manager of an electronic shop, analyzes a sales tendency of the commodities to review the commodity structure or the like of the electronic shop 7, develops a sales strategy so as to be useful for the promotion of sales. <P>COPYRIGHT: (C)2003,JPO

Description

Description: BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an electronic shopping system. 2. Description of the Related Art As a conventional electronic shopping system, when a customer visits an electronic shop as described in JP-A-09-231264, the purchase history in the electronic shop is analyzed and the customer is analyzed. It is known to display a product guide based on another history. Also, JP-A-11-250
As described in Japanese Patent Application Publication No. 139, there is known a system in which a domain is analyzed when a customer first visits an electronic shop and a product information providing service suitable for the customer is realized from a past purchase list by region. [0003] However, as described above, in the conventional electronic shopping system, although the purchase history information of the customer at the electronic shopping site is reflected for a specific customer, the information is not reflected. Since only electronic shop trends were used, a sales strategy could not be adopted that matched the unified product sales trend with respect to overall sales growth of the electronic shopping site. [0004] It is an object of the present invention to provide an electronic shopping system capable of providing information for taking a more optimal sales strategy in the entire electronic shop. [0005] In order to achieve the above object, the present invention provides an electronic shopping system comprising at least a plurality of electronic shops that exchange data via a network. Purchasing history information converting means for converting purchasing history information into a purchasing history common format, purchasing history information exchanging means between electronic shops for summing the purchasing history common format of the plurality of electronic shops, and purchasing history information exchanging means between electronic shops And a purchase history information analysis means for analyzing the result of the aggregation. In the electronic shopping system according to the present invention, the purchase history information of a plurality of electronic shops is totalized by the purchase history information exchange means between electronic shops, and the result of the totalization by the purchase history information exchange means between electronic shops is analyzed by the purchase history information analysis means. , It is possible to obtain detailed purchase history information of customers in multiple e-shops, and it is possible to obtain information for taking a more optimal sales strategy in the entire e-shop, and e-shop owners In this regard, the company offers products that are conscious of customer preferences, thereby contributing to an increase in electronic shop sales. Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a block diagram of an electronic shopping system according to an embodiment of the present invention. The electronic shop 7 includes a product information storage unit 1 for storing product information, a purchase history information storage unit 2 for recording customer purchase information, and a purchase history information conversion unit 3 for converting customer purchase history information into a common format. A purchase history information exchange means 4 for exchanging purchase history information among a plurality of electronic shops; a purchase history information analysis means 5 for analyzing purchase history at an electronic shopping site; and a purchase history information storage means 6. Have been. The above-mentioned product information storage means 1 has a product information storage data table 10 for storing product information as shown in FIG. 2, and the product information storage data table 10 stores a product name 11 and a product name. The genre 12 is included. The purchase history information storage means 2 stores the customer purchase history information storage data table 2 as shown in FIG.
The customer purchase history information storage data table 20 includes an electronic shop name 21, a product name 22, a product genre 23, a product sales 24, and a sales time 25. [0011] The purchase history information conversion means 3, as shown in FIG. 4, uses a purchase history common format 30 as a structure of purchase history information transmitted between the electronic shop 7 and other electronic shops in the electronic shopping site. The purchase history common format 30 includes an electronic shop name 31, a product name 32, a product genre 33, a product sales number 34, and a sales time 35. The purchase history information exchange means 4 between electronic shops has an electronic shopping site information storage table 40 for exchanging information in a customer purchase history information exchange service as shown in FIG. Includes an electronic shop name 41 and a URL. Next, the operation of the above-described electronic shopping system will be described. The purchase history information storage means 2
As shown in FIG. 6 which is a flowchart showing the processing operation, a product A1 displayed on the electronic shop 7 by a customer.
In step S1, the electronic shop 7 that has been ordered is written in the customer purchase history information storage data table 20 shown in FIG. 3 as the electronic shop name 21 in step S1, and the product information storage data table 10 shown in FIG. From product A
The product name 11 and the product genre 12 corresponding to 1 are taken out and the product name 22 and the product genre 23 shown in FIG.
, And customer purchase history information including the order quantity and the order time of the product A1 in the product sales number 24 and the sales time 25. As shown in FIG. 7, which is a flowchart showing the processing operation, the purchase history information conversion means 3 reads the customer purchase history information from the customer purchase history information table 20 of the purchase history information storage means 2 in the electronic shop 7 in step S2. The information is taken out and converted into a purchase history common format 30 of the electronic shopping site in step S3. For example, the purchase history information conversion means 3 converts the data of the customer purchase history information table 20 of the electronic shop 7 into a purchase history common format 30 at regular intervals determined by the administrator of the electronic shopping site, and purchase history information storage means 6 To be kept at Here, the certain time is set to be every hour, but it is not always necessary to be one hour, and can be set according to a situation such as sales. [0012] Purchasing history information aggregation means 4 between electronic shops
As shown in FIG. 8 which is a flowchart showing the processing operation, the electronic shop name 4 in the electronic shopping site information storage database 40 shown in FIG.
1 and the URL data are read from the URL 42, the URL 42 is extracted in a step S5, and the URL 42 is extracted in a step S6.
The data of the purchase history common format 30 shown in FIG. 4 is acquired from the electronic shop corresponding to L, and the data of the purchase history common format 30 is stored in the purchase history information storage means 6. In step S7, it is determined whether there is a URL, and the electronic shopping site information storage database 40 is determined.
As long as the URL 42 read from step S5 exists, step S5
And step S6 are repeated. However, the URL 42 is determined in step S7.
Does not exist, the data of the purchase history common format 30 for all electronic shops is combined into one in step S8,
In step S9, the corresponding URL 402 is extracted, and in step S10, the data of the purchase history common format 30, which is the customer purchase history information for a plurality of electronic shops, is acquired from the purchase history information storage means 6 and distributed to the electronic shop of this URL. . As long as this URL 42 exists, step S
9 and step S10 are repeated. If it is determined in step S11 that the URL 42 does not exist, the processing operation of the inter-electronic shop purchase history information totaling means 4 ends. [0014] Purchasing history information totaling means 4 between electronic shops
Circulates the electronic shop at regular intervals determined by the administrator of the electronic shopping site to acquire the purchase history common format 30. By acquiring data in the purchase history common format 30 at regular time intervals, it is possible to quickly acquire customer trends. In addition, the inter-shop purchase history information totalizing means 4 stores the totalized data of the purchase history common format 30 in the purchase history information storage means 6, so that the data of the purchase history common format 30 can be analyzed at a time. It is possible to analyze the information of the series, and the accuracy of the analysis information can be expected to be improved. As shown in FIG. 9 which is a flowchart showing the processing operation, the purchase history information analysis means 5 acquires customer purchase history information of a plurality of electronic shops from the purchase history common format 30 in step S12, and proceeds to step S1.
In step 3, data on sales of commodities required by the electronic shop manager is extracted from the data of the purchase history common format 30, and the sales tendency of commodities is analyzed. Based on the analysis result of the data of the purchase history common format 30, the electronic shop 7 reviews the product configuration and the like of the electronic shop 7,
Create a sales strategy to help drive sales. For example, as a sales strategy, it is possible to display related products of a product having a high purchase rate in customer purchase history information. As a sales strategy, we analyze the product sales of e-shops 7 in the e-shopping site, split the specialty products of each e-shop, eliminate competition, and increase the profit margin of each store by reducing defective inventory. The sales of the entire electronic shop can be increased. The statistics of the product genre 33 in the purchase history common format 30 are collected by genre, and the related products of the product genre with the highest sales are sold.
You can also replace products with poor sales. In this way, by grasping the product genre information of the top sellers and exchanging the products, efficient product sales can be performed without having excessive inventory, and an increase in sales can be expected. The purchase history information analysis means 5 uses the acquired purchase history common format and the latest purchase history common format for a period designated by the administrator. For example, using the sales time 35 of the purchase history common format 30, according to the analysis method specified by the electronic shop manager,
The statistics of the product genre 33 are calculated in units of weeks, months, time zones, and the like, and related products of the product genre with the highest sales are displayed preferentially on the electronic shopping site. In this way, by displaying the product according to the sales tendency of the product, it is possible to display the product that the customer has a high willingness to purchase, thereby stimulating the customer's willingness to purchase and increasing the sales of the product. As described above, according to the electronic shopping system of the present invention, detailed purchase history information of customers in a plurality of electronic shops can be obtained, and a more optimal sales strategy for the entire electronic shop can be obtained. Information can be obtained, and the e-shop manager provides products to the customer in consideration of the customer's preference, thereby contributing to an increase in the sales of the e-shop.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a block diagram showing a configuration of an electronic shopping system according to an embodiment of the present invention. FIG. 2 is a front view showing a data table by a product information storage unit of the electronic shopping system shown in FIG. FIG. 3 is a front view showing a customer purchase history information storage data table by customer purchase history information storage means of the electronic shopping system shown in FIG. 1; FIG. 4 is a front view showing a purchase history common format by a purchase history information conversion means of the electronic shopping system shown in FIG. 1; FIG. 5 is a front view showing an electronic shopping site information storage table by a purchase history information exchange unit between electronic shops in the electronic shopping system shown in FIG. 1; 6 is a flowchart showing a processing operation of a purchase history information storage means of the electronic shopping system shown in FIG. FIG. 7 is a flowchart showing a processing operation of a purchase history information conversion means of the electronic shopping system shown in FIG. 1; FIG. 8 is a flowchart showing a processing operation of an inter-shop purchase history information totalizing means of the electronic shopping system shown in FIG. 1; 9 is a flowchart showing a processing operation of a purchase history information analysis means of the electronic shopping system shown in FIG. [Description of Signs] 1 Commodity information storage means 2 Purchasing history information storage means 3 Purchasing history information conversion means 4 Purchasing history information aggregation means between electronic shops 5 Purchasing history information analysis means 6 Purchasing history information storage means 7 Electronic shop 10 Product information storage Data table 20 Customer purchase history information storage data table 30 Purchasing history common format 40 Electronic shop information storage table

   ────────────────────────────────────────────────── ─── Continuation of front page    (72) Inventor Hirotaka Taguchi             Hitachi 2-3-1, Sachimachi, Hitachi City, Ibaraki Prefecture             Engineering Co., Ltd.

Claims (1)

Claims: 1. An electronic shopping system comprising at least a plurality of electronic shops that exchange data via a network, wherein the purchase history information of each electronic shop is converted into a purchase history common format. Purchasing history information converting means, purchasing history information exchanging means between electronic shops for compiling the purchasing history common format of the plurality of electronic shops, and purchasing history information analyzing means for analyzing the result of aggregation by the purchasing history information exchanging means between electronic shops An electronic shopping system characterized by comprising: