JP2006185006A - Information display management system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information display management system capable of activating contribution and improving advertising effects, thereby stably managing such site. <P>SOLUTION: At the time of receiving a signal showing that a designation keyword included in displayed contribution contents has been selected by a second user terminal 7, an advertisement display control part 92 of a management server 4 extracts advertisement contents under such necessary conditions that the advertisement contents are stored so as to be associated with the selected designation keyword based on an advertisement table 106 of an information database 100, and controls the advertisement contents to be displayed at the second user terminal 7. A compensation point update control part 96 extracts a user code stored so as to be associated with the contribution contents being the factor of the display of the advertisement contents based on a contribution table 108 and a user table 104 under such necessary conditions that the advertisement contents are displayed, and increases the user points of the user. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to an information display management system, an information display management device, an information display management method, and the like, and more particularly to a technique for managing and controlling the display of information including posted articles and advertisements.

  A so-called blog site (blog site, that is, abbreviation of weblog site) is known as a website for posting articles such as personal diaries. Since blog sites often post articles containing information rooted in daily life, such as so-called word-of-mouth information, it is often useful for viewers.

  However, in the conventional blog site, since the manuscript fee for the contributor is generally not paid, the posting activity is not so active. Therefore, it cannot be said that useful information is sufficiently supplied.

  On the other hand, in order to maintain the operation of the blog site, there are many cases where banner advertisements are posted on the site. However, as mentioned above, there are not many viewers because useful information is not sufficiently supplied, and advertisements are not necessarily matched with each user's preference, so advertising effect is also expected so much could not.

  For this reason, blog sites are not considered as attractive advertising media for advertisers, and as a result, sufficient advertising revenues cannot be secured, which often hinders the operation of blog sites. It was.

  The present invention solves the problems in a posted article such as a conventional blog site and a site where an advertisement is posted, promotes the activation of the posting and improves the advertising effect, and thus stably operates such a site. An object of the present invention is to provide an information display management system and the like that can be used.

  An information display management system according to the present invention can communicate with a first user computer used by a first user, a second user computer used by a second user, and the first and second user computers via an information communication network. A server computer, wherein the server computer stores the first user specifying data for specifying the first user in association with the posted data, and stores the first user specifying data in association with the reward points. And an access to an information database that stores advertisement data and a specified keyword in association with each other, and receives post data of the first user from the first user computer via the information communication network, and the received post Control to store data and first user specific data in association with information database When a posting display request signal for requesting display of posting data is received from the second user computer via the information communication network, the specified keyword is included in the posting data specified based on the posting display request signal. Is determined based on the information database, and if it is determined that the specified keyword is included in the posted data, the posted data in which the specified keyword is included can be selected. A posting display control unit that controls to be transmitted and displayed to the second user computer via the URL, and that the specified keyword included in the posting data displayed under the control of the posting display control unit is selected on the second user computer Is received via the information communication network and stored in association with the selected designated keyword based on the information database. An advertisement display control unit that extracts advertisement data as a necessary condition and controls to transmit the extracted advertisement data to the second user computer via the information communication network and display the advertisement data, and an advertisement display control unit Extracting and extracting the first user specific data stored in association with the posting data that caused the advertisement data to be displayed based on the information database on the condition that the advertisement data is displayed under the control of It functions as an information display management device having a reward point update control unit that controls to increase the reward points stored in association with the first user specifying data.

  The information display management device according to the present invention stores the first user specifying data specifying the first user and the posting data in association with each other, stores the first user specifying data in association with the reward points, and stores the advertisement data. It is possible to access an information database that associates and stores a specified keyword, and receives post data of the first user from the first user computer via the information communication network, and specifies the received post data and the first user. When a post registration request signal for requesting display of post data is received from the second user computer via the information communication network, a post display control signal for controlling to store the data in the information database in association with the data is displayed. Based on the information database whether the specified keyword is included in the post data specified based on If it is determined that the specified keyword is included in the posted data, the posted data in which the specified keyword included can be selected is transmitted to the second user computer via the information communication network. A post display control unit that controls the display to be displayed, and a signal indicating that the designated keyword included in the post data displayed under the control of the post display control unit is selected by the second user computer via the information communication network Then, based on the information database, the advertisement data is extracted on the condition that it is stored in association with the selected designated keyword, and the extracted advertisement data is transmitted to the second user computer via the information communication network. The advertisement display control unit that controls the display to be displayed and the advertisement data must be displayed under the control of the advertisement display control unit. As a result, the first user specifying data stored in association with the posting data that caused the advertisement data to be displayed is extracted and stored in association with the extracted first user specifying data based on the information database. A reward point update control unit that controls to increase the reward points.

  The program according to the present invention stores the first user specifying data for specifying the first user in association with the posting data, stores the first user specifying data in association with the reward points, and stores the advertisement data and the designated keyword. A server computer that can access an information database that stores and associates the first user post data from the first user computer via the information communication network, and the received post data and the first user identification data When a post registration request signal for requesting display of post data is received from the second user computer via the information communication network, the post registration control unit that controls to associate and store in the information database is specified based on the post display request signal Whether or not the specified keyword is included in the posted data If it is determined that the specified keyword is included in the posted data, the posted data in which the specified specified keyword can be selected is transmitted to the second user computer via the information communication network. A post display control unit that controls the display to be displayed, and a signal indicating that the specified keyword included in the post data displayed under the control of the post display control unit is selected in the second user computer via the information communication network Upon receipt, based on the information database, the advertisement data is extracted on the condition that it is stored in association with the selected designated keyword, and the extracted advertisement data is transmitted to the second user computer via the information communication network. Advertisement display control unit that controls to display and display the advertisement data, and advertisement data is displayed under the control of the advertisement display control unit As a necessary condition, based on the information database, the first user specifying data stored in association with the posting data causing the advertisement data to be displayed is extracted and stored in association with the extracted first user specifying data. And a reward point update control unit that controls to increase the reward points.

  The information display management method according to the present invention stores the first user specifying data for specifying the first user in association with the posting data, stores the first user specifying data in association with the reward points, and stores the advertisement data An information display management method using a server computer accessible to an information database that stores a specified keyword in association with the server, wherein the server computer sends post data of the first user from the first user computer via the information communication network. A posting registration step for receiving and controlling the received post data and the first user specifying data to be stored in the information database in association with each other, and a post display request for the server computer to request display of the post data from the second user computer When the signal is received via the information communication network, it is based on the post display request signal. If the posting data specified in the table is determined based on the information database, and if it is determined that the posting data includes the specified keyword, select the specified keyword included. A posting display step for controlling the posting data to be sent to the second user computer via the information communication network and displaying it, and a server computer included in the posting data displayed under the control of the posting display step When a signal indicating that the designated keyword to be selected is received by the second user computer is received via the information communication network, the advertisement data is based on the condition that the designated keyword is stored in association with the selected designated keyword based on the information database. And the extracted advertisement data is transmitted to the second user computer via the information communication network. The advertisement display step for controlling the display to be transmitted and displayed to the data and the server computer display the advertisement data based on the information database on the condition that the advertisement data is displayed under the control of the advertisement display step. Reward point update step for controlling to increase the reward points stored in association with the extracted first user identification data while extracting the first user identification data stored in association with the posted data It has.

  The features of the present invention can be broadly shown as described above, but the configuration and contents thereof, together with the objects and features, will be further clarified by the following disclosure in view of the drawings.

  An information display management system according to claim 1 can communicate with a first user computer used by a first user, a second user computer used by a second user, and the first and second user computers via an information communication network. The server computer stores the first user specifying data for specifying the first user in association with the posted data, and stores the first user specifying data in association with the reward points. In addition, the information database storing the advertisement data and the specified keyword in association with each other is accessible, and the posted data of the first user is received from the first user computer via the information communication network. Control to store post data and first user specific data in association with information database When a posting display request signal for requesting display of posting data is received from the second user computer via the information communication network, the specified keyword is included in the posting data specified based on the posting display request signal. Is determined based on the information database, and if it is determined that the specified keyword is included in the posted data, the posted data in which the specified keyword is included can be selected. A posting display control unit that controls to be transmitted and displayed to the second user computer via the URL, and that the specified keyword included in the posting data displayed under the control of the posting display control unit is selected on the second user computer Is received via the information communication network and stored in association with the selected designated keyword based on the information database. An advertisement display control unit that extracts advertisement data as a necessary condition and controls to transmit the extracted advertisement data to the second user computer via the information communication network and display the advertisement data, and an advertisement display control unit Extracting and extracting the first user specific data stored in association with the posting data that caused the advertisement data to be displayed based on the information database on the condition that the advertisement data is displayed under the control of It functions as an information display management device having a reward point update control unit that controls to increase the reward points stored in association with the first user specifying data.

  The information display management device according to claim 2 stores the first user specifying data specifying the first user in association with the posting data, stores the first user specifying data in association with the reward points, and stores the advertisement data. And an information database that stores the specified keyword in association with each other, and receives post data of the first user from the first user computer via the information communication network, and the received post data and the first user. When a post registration control unit that controls to store specific data in association with the information database and a post display request signal that requests display of post data from the second user computer are received via the information communication network, a post display request signal Based on the information database whether the specified keyword is included in the post data specified based on If it is determined that the specified keyword is included in the posted data, the posted data in which the specified keyword included can be selected is transmitted to the second user computer via the information communication network. A post display control unit that controls the display to be displayed, and a signal indicating that the designated keyword included in the post data displayed under the control of the post display control unit is selected by the second user computer via the information communication network Then, based on the information database, the advertisement data is extracted on the condition that it is stored in association with the selected designated keyword, and the extracted advertisement data is transmitted to the second user computer via the information communication network. The advertisement display control unit that controls the display to be displayed and the advertisement data must be displayed under the control of the advertisement display control unit. As a result, the first user specifying data stored in association with the posting data that caused the advertisement data to be displayed is extracted and stored in association with the extracted first user specifying data based on the information database. A reward point update control unit that controls to increase the reward points.

  The program according to claim 3 stores the first user specifying data specifying the first user and the posting data in association with each other, stores the first user specifying data in association with the reward points, and stores the advertisement data and the designated keyword. A server computer that can access an information database that stores and associates the first user post data from the first user computer via the information communication network, and the received post data and the first user specifying data A post registration control unit that controls to store the post data in association with the information database, and a post display request signal that requests display of post data from the second user computer via the information communication network, based on the post display request signal Whether the specified posting data contains the specified keyword in the information database If it is determined that the specified keyword is included in the posted data, the posted data in which the specified specified keyword can be selected is transmitted to the second user computer via the information communication network. A post display control unit that controls the display to be displayed, and a signal indicating that the specified keyword included in the post data displayed under the control of the post display control unit is selected in the second user computer via the information communication network Upon receipt, based on the information database, the advertisement data is extracted on the condition that it is stored in association with the selected designated keyword, and the extracted advertisement data is transmitted to the second user computer via the information communication network. Advertisement display control unit that controls to display and display the advertisement data, and advertisement data is displayed under the control of the advertisement display control unit As a necessary condition, based on the information database, the first user specifying data stored in association with the posting data causing the advertisement data to be displayed is extracted and stored in association with the extracted first user specifying data. And a reward point update control unit that controls to increase the reward points.

  A recording medium recording a program according to claim 4 records the program.

  The information display management method according to claim 8 stores the first user specifying data for specifying the first user in association with the posted data, stores the first user specifying data in association with the reward points, and stores the advertisement data. Information display management method using a server computer that can access an information database that associates and stores a specified keyword with the specified keyword, wherein the server computer sends post data of the first user from the first user computer via the information communication network. A post registration step for controlling the received post data and the first user specifying data to be stored in the information database in association with each other, and a post display for requesting display of post data from the second user computer When the request signal is received via the information communication network, it is based on the post display request signal. If the posting data specified in the table is determined based on the information database, and if it is determined that the posting data includes the specified keyword, select the specified keyword included. A posting display step for controlling the posting data to be sent to the second user computer via the information communication network and displaying it, and a server computer included in the posting data displayed under the control of the posting display step When a signal indicating that the designated keyword to be selected is received by the second user computer is received via the information communication network, the advertisement data is based on the condition that the designated keyword is stored in association with the selected designated keyword based on the information database. And the extracted advertisement data is transmitted to the second user computer via the information communication network. The advertisement display step for controlling the display to be transmitted and displayed to the data and the server computer display the advertisement data based on the information database on the condition that the advertisement data is displayed under the control of the advertisement display step. Reward point update step for controlling to increase the reward points stored in association with the extracted first user identification data while extracting the first user identification data stored in association with the posted data It has.

  In other words, in these systems, apparatuses, programs, and recording media and methods that record the programs: the first user specifying data specifying the first user and the posting data are stored in the information database in association with each other, and the first user specifying The data and reward points are stored in association with each other, and the advertisement data and the specified keyword are stored in association with each other; the first user post data is received from the first user computer via the information communication network. The received post data and the first user specifying data are associated with each other and stored in the information database; when the post display request signal for requesting the display of the post data is received from the second user computer via the information communication network, The specified keyword is included in the post data specified based on the post display request signal. Is determined based on the information database. If it is determined that the specified keyword is included in the post data, the post data in which the specified keyword included is selectable via the information communication network. When the signal indicating that the designated keyword included in the displayed post data is selected by the second user computer is received via the information communication network, the information database is displayed. Based on this, the advertisement data is extracted on the condition that it is stored in association with the selected designated keyword, and the extracted advertisement data is transmitted to the second user computer via the information communication network for display. Control; the advertisement data is displayed based on the information database, subject to the advertisement data being displayed. And controlling to increase the reward points stored in association with the extracted first user specifying data and extracting the first user specifying data stored in association with the post data that caused the posting To do.

  Therefore, when the second user requests display of posted data, if the specified keyword is included in the posted data, the posted data in which the specified keyword can be selected is displayed on the second user computer. . Here, when the second user selects the designated keyword, the advertisement data stored in association with the keyword is displayed on the second user computer, and the reward points of the first user who posted the posted data are increased. .

  Therefore, the posting activity of the first user (contributor) is activated with the increase in reward points as a motivation, and useful information can be sufficiently supplied.

  As a result, the number of second users (viewers) who browse information increases, and advertisement data associated with the designated keyword selected by the second user is displayed on the second user computer. An advertisement that matches the user's preference can be provided. Therefore, improvement in advertising effectiveness can be expected.

  In other words, it is possible to realize an information display management system and the like that can activate a posting and improve an advertising effect, thereby stably operating a site that posts posted articles and advertisements.

  The system, apparatus, program, or recording medium on which the program is recorded according to claim 5, wherein the information database further stores the advertiser specifying data specifying the advertiser and the advertising data in association with each other, and the advertiser specifying data The information display management device stores the advertisement data in association with the advertisement data based on the information database on the condition that the advertisement data is displayed under the control of the advertisement display control unit. And a billing point update controller for extracting the advertiser-specific data and controlling to increase the billing points stored in association with the extracted advertiser-specific data.

  In other words, the advertiser's billing points increase on the condition that the advertisement data is displayed on the second user computer as related to the designated keyword selected by the second user. For this reason, the advertiser is charged when the true advertising effect can be expected, which is cost-effective for the advertiser. For this reason, many advertisers can be collected.

  In the recording medium storing the system, apparatus, program or program according to claim 6, the information database further stores the advertiser specifying data for specifying the advertiser and the advertising data in association with each other, and the information display management apparatus includes: The advertiser computer used by the advertiser, which communicates with the information display management device via the information communication network, sends the advertiser's advertisement data and the specified keyword corresponding to the advertisement data from the information communication network An advertisement registration control unit that controls to store the received advertisement data in association with the specified keyword in the information database and store the advertisement data in association with the advertiser specific data in the information database; Provided.

  That is, the advertiser can register the advertisement data and the designated keyword corresponding to the advertisement data from the advertiser computer in the information database via the information communication network. Therefore, the advertiser can easily register desired advertisement data and a desired designated keyword in the information database at a desired timing. For this reason, a timely and highly effective advertisement can be easily realized, and more advertisers can be collected.

  8. The information display management device according to claim 7, wherein the specified keyword included in the posted data displayed under the control of the posting display control unit is stored in the second user computer. When a signal indicating the selection is received via the information communication network, based on the information database, one or more posted data is extracted as a necessary condition that the selected specified keyword is included, and the extracted posted data list Is further provided with a posting list display control unit for controlling to transmit to the second user computer via the information communication network for display.

  That is, when the second user selects a designated keyword included in the posted data displayed on the second user computer, a list of posted data including the designated keyword is displayed on the second user computer. Therefore, by selecting the designated keyword included in the post data displayed on the second user computer, the second user can view not only advertisements that match his / her preference but also post data that matches his / her preference. can do. For this reason, it becomes possible to supply the useful information which matched each user's preference enough for every user.

  FIG. 1 is a diagram showing a configuration of an information display management system 2 according to an embodiment of the present invention. In the information display management system 2, an information display management device (management server) 4 that is a server computer includes a plurality of first user terminals 6 that are a plurality of first user computers, and a plurality of second user computers that are a plurality of second user computers. Communication with the two user terminals 7 and a plurality of advertiser terminals 10 which are a plurality of advertiser computers is possible via the information communication network 8.

  FIG. 2 is a block diagram showing the configuration of the management server 4, the first user terminal 6, the second user terminal 7, and the advertiser terminal 10 that constitute the information display management system 2 of FIG. 1.

  As shown in FIG. 2, the advertiser terminal 10 used by the advertiser includes an input device 10a, a display device 10b, and a storage device 10c. The advertiser terminal 10 transmits the advertisement data input via the input device 10a and the designated keyword corresponding to the advertisement data to the management server 4 via the information communication network 8 in association with the advertiser identification data. .

  The first user terminal 6 used by the first user includes an input device 6a, a display device 6b, and a storage device 6c. The first user terminal 6 associates post data input by the first user via the input device 6 a with the first user specifying data and transmits the post data to the management server 4 via the information communication network 8.

  The second user terminal 7 used by the second user includes an input device 7a, a display device 7b, and a storage device 7c. The second user terminal 7 receives post data and advertisement data from the management server 4 via the information communication network 8, and displays them on the display device 7b.

  In addition, although the user who contributes is made into the 1st user and the user who browses contribution data or advertisement data is made into the 2nd user, the 1st user and the 2nd user are not in an exclusive relationship. That is, even the same user becomes the first user when posting, and becomes the second user when browsing the posting data and advertisement data. Therefore, the relationship between the first user terminal 6 and the second user terminal 7 is not exclusive. That is, even if it is the same user terminal, it becomes the 1st user terminal 6 when posting, and becomes the 2nd user terminal 7 when browsing contribution data and advertisement data. Of course, the relationship between the first user terminal 6 and / or the second user terminal 7 and the advertiser terminal 10 is not exclusive.

  The management server 4 includes an information database 100 and a control unit 80 that can access the information database 100.

  The information database 100 includes an advertiser table 102, a user table 104, an advertisement table 106, a posting table 108, and a keyword table 110. 6 to 10B are diagrams illustrating examples of data structures of the advertiser table 102, the user table 104, the advertisement table 106, the posting table 108, the keyword table 110, and the category table 111, respectively.

  As shown in FIG. 6, the advertiser table 102 is configured to store an advertiser code and billing points as advertiser specifying data in association with each other. Further, the advertiser table 102 stores an advertiser code, an advertiser password, an advertiser name, an advertiser location, and a contact address in association with each other.

  As shown in FIG. 7, the user table 104 is configured to store a user code as first user specifying data for specifying a first user and a user point as a reward point in association with each other. In this embodiment, the user table 104 is configured to store the first user and the second user as users without distinction. Therefore, the user code is also the second user specifying data. Further, the user table 104 includes a user code, one or more user categories (user category A, user category) determined by the user himself as a category of user name, address, gender, date of birth, email address, and information of interest. B,...) And free words (free word A, free word B,...) That are freely input as worried about user confidence are stored in association with each other.

  As shown in FIG. 8, the advertisement table 106 includes advertisement contents (text data, image data, etc. constituting advertisement contents) and one or more designated keywords (designated keyword A, designated keyword B,... ) Is stored in association with each other, and the advertisement content and the advertiser code are stored in association with each other. Further, the advertisement table 106 stores the advertisement contents in association with the advertisement code that identifies the advertisement contents, the advertisement placement date, the target region, the target sex, the target age, and the advertisement category that is the advertisement category. Yes.

  As shown in FIG. 9, the posting table 108 is configured to store the user code as the first user specifying data and the posting content as the posting data (text data, image data, etc. constituting the posting content) in association with each other. Has been. Further, the posting table 108 stores the posting contents, the posting code for specifying the posting contents, the posting date and time, and the posting category that is the category of the posting contents in association with each other.

  Posts in the present invention include comments (posts) that contain comments on other people's posts (original posts). In the case of comment posts, the post table 108 further includes post posts for comments. The contents and the posting code of the original posting are stored in association with each other. In the case of comment posting, the posting category is the same as that of the original posting, so it is not always necessary to memorize it.

  As shown in FIG. 10A, the keyword table 110 is configured to store a keyword in association with one or more categories (category A, category B,...) To which the keyword belongs.

  As shown in FIG. 10B, the category table 111 is configured to store categories of information to be displayed on the user terminals 6 and 7 and the advertiser terminal 10.

  With such a table configuration, the information database 100 stores the first user specifying data for specifying the first user in association with the posting data, stores the first user specifying data in association with the reward points, and stores the advertisement data. And the designated keyword are stored in association with each other, the advertiser specifying data for specifying the advertiser and the advertising data are stored in association with each other, and the advertiser specifying data and billing points are stored in association with each other.

  Returning to FIG. 2, the control unit 80 includes an advertiser registration control unit 82, a user registration control unit 84, an advertisement registration control unit 86, a post registration control unit 88, a post display control unit 90, an advertisement display control unit 92, and accounting points. An update control unit 94, a reward point update control unit 96, and a posting list display control unit 98 are provided.

  The advertiser registration control unit 82 receives data indicating the advertiser's attributes such as the advertiser's password, the advertiser's name, the advertiser's location, and the advertiser's contact information from the advertiser terminal 10 via the information communication network 8. Then, a new advertiser code is generated, and the received data is associated with the generated advertiser code and controlled to be stored in the advertiser table 102 (see FIG. 6) of the information database 100.

  The user registration control unit 84 uses the first user terminal 6 or the second user terminal 7 to input the user's name, the user's address, the user's gender, the user's date of birth, the user's email address, and one or more users determined by the user Data indicating user attributes such as categories (user category A, user category B,...) And user-entered free keywords are received via the information communication network 8 to generate new user codes. Is stored in the user table 104 (see FIG. 7) of the information database 100 in association with the generated user code.

  The advertisement registration control unit 86 sends an advertiser code, advertisement contents, advertisement insertion date / time, advertisement target area, advertisement target sex, advertisement target age, advertisement category, specified keyword (specified keyword A, specified keyword B,. ..) data indicating the attribute of the advertisement is received via the information communication network 8, and an advertisement code is newly generated as advertisement specifying data for specifying the advertisement. The received data is used as the generated advertisement code. The control is performed so that the information is stored in the advertisement table 106 of the information database 100 (see FIG. 8).

  The post registration control unit 88 receives data indicating post attributes such as a user code, post content, post date, post category, and the like from the first user terminal 6 via the information communication network 8 and serves as post specifying data for specifying a post. The post code is newly generated, and the received data is associated with the generated post code and controlled to be stored in the post table 108 of the information database 100 (see FIG. 9).

  When the posting display control unit 90 receives a posting display request signal for requesting display of posting content from the second user terminal 7 together with the user code of the second user via the information communication network 8, the posting display control unit 90 is based on the posting display request signal. Whether or not the specified keyword is included in the posted content determined based on the posting table 108 and the advertisement table 106 of the information database 100 and it is determined that the specified keyword is included in the posted content Is controlled to transmit the posted content in a state in which the designated keyword included can be selected to the second user terminal 7 via the information communication network 8 for display.

  When the advertisement display control unit 92 receives a signal indicating that the designated keyword included in the posted content displayed under the control of the posting display control unit 90 is selected in the second user terminal 7 via the information communication network 8, Based on the advertisement table 106 of the information database 100, the advertisement content is extracted on the condition that it is stored in association with the selected designated keyword, and the extracted advertisement content is transmitted via the information communication network 8. 2 Control to transmit to the user terminal 7 for display.

  The charging point update control unit 94 associates the advertisement content with the advertisement content based on the advertisement table 106 and the advertiser table 102 of the information database 100 on the condition that the advertisement content is displayed under the control of the advertisement display control unit 92. The stored advertiser code is extracted, and at the same time, the charging points stored in association with the extracted advertiser code are increased.

  The reward point update control unit 96 displays the advertisement content based on the posting table 108 and the user table 104 of the information database 100 on the condition that the advertisement content is displayed under the control of the advertisement display control unit 92. The user code stored in association with the content of the posting that caused the error is extracted, and the user points stored in association with the extracted user code are controlled to increase.

  When the posting list display control unit 98 receives a signal indicating that the designated keyword included in the posting content displayed under the control of the posting display control unit 90 is selected in the second user terminal 7 via the information communication network 8. Based on the posting table 108 of the information database 100, one or more posting contents are extracted on the condition that the selected designated keyword is included, and a list of the extracted posting contents is transmitted to the second user via the information communication network. It controls to transmit to the terminal 7 and display.

  FIG. 3 is a block diagram for explaining the hardware configuration of the server computer 4, the first user terminal 6 (second user terminal 7), and the advertiser terminal 10 that function as the management server (information display management device) 4. is there.

  The server computer 4 is a storage medium for the information database 100 shown in FIG. 2 and also a storage medium for recording the program of this system. The server computer 4 is a storage device, and a main memory (not shown) stores the program recorded on the hard disk 50. The CPU 42 is a control unit 80 that is loaded and executed, an LCD (Liquid Crystal Display) 44 that is a display device, a keyboard 46 and a mouse 48 that are input devices, and the Internet 8 as an information communication network 8. A communication interface 52 for communicating with the user terminal 6 (second user terminal 7) and the advertiser terminal 10 is provided.

  In this embodiment, the first user terminal 6 (second user terminal 7) is a personal computer. The first user terminal 6 (second user terminal 7) is a hard disk as a storage device 6c in which a keyboard 66 and a mouse 68 as input devices 6a, an LCD 64 as a display device 6b, an OS (operation system), a browsing program and the like are recorded. 70, a CPU 62 for loading a program or the like recorded on the hard disk 70 into a main memory (not shown) and executing it, and a communication interface 72 for communicating with the server computer 4 via the Internet 8.

  In this embodiment, the advertiser terminal 10 is a personal computer. The advertiser terminal 10 includes a keyboard 26 and a mouse 28 which are input devices 10a, an LCD 24 which is a display device 10b, a hard disk 30 which is a storage device 10c which records programs such as an OS, a program recorded on the hard disk 30 and the like in a main memory. A CPU 22 that is loaded and executed (not shown) and a communication interface 32 for communicating with the server computer 4 via the Internet 8 are provided.

  FIG. 4 is a flowchart illustrating an example of a process flow in the information display management system 2. FIG. 5 is a flowchart showing a detailed example of the advertisement display process S6 shown in FIG.

  FIG. 11 is a diagram illustrating an example of a screen displayed on the first user terminal 6 (second user terminal 7) in the user registration process (step S2).

  FIG. 12 is a diagram illustrating an example of a screen displayed on the advertiser terminal 10 in the advertisement registration process (step S3).

  FIG. 13 is a diagram illustrating an example of a screen displayed on the first user terminal 6 in the post registration process (step S4).

  FIG. 14 is a diagram illustrating an example of a screen displayed on the second user terminal 7 in the post display process (step S5).

  FIG. 15 is a diagram illustrating an example of a screen displayed on the second user terminal 7 in the advertisement display process (step S6) to the posting list display process (step S9).

  The operation of the information display management system 2 will be described based on FIGS. The CPU 42 of the server computer 4 shown in FIG. 3 performs an advertiser registration process as shown in FIG. 4 (step S1).

  That is, the CPU 42 monitors the advertiser registration request signal for requesting the advertiser registration transmitted from the advertiser terminal 10 via the Internet 8 and receives the signal from the advertiser terminal 10, A main registration screen (not shown) is transmitted to the advertiser terminal 10 via the Internet 8 and is controlled to be displayed on the advertiser terminal 10.

  Thereafter, the CPU 42 receives data indicating the advertiser attribute input from the advertiser terminal 10 in response to the display of the advertiser registration screen via the Internet 8, generates a new advertiser code, and receives it. These data are stored in the advertiser table 102 (see FIG. 6) of the information database 100 in association with the generated advertiser code.

  Next, the CPU 42 performs user registration processing (step S2).

  That is, the CPU 42 transmits a user registration request signal for requesting user registration from the first user terminal 6 or the second user terminal 7 (hereinafter simply referred to as “user terminal”) via the Internet 8. When the signal is received from the user terminal, the user registration screen 112 (see FIG. 11) is transmitted to the user terminal via the Internet 8 and controlled to be displayed on the user terminal.

  Thereafter, the CPU 42 transmits data indicating the attribute of the first user or the second user (hereinafter simply referred to as “user”) input from the user terminal in response to the display of the user registration screen 112 to the Internet 8. New user code is generated, and the received data is stored in the user table 104 (see FIG. 7) of the information database 100 in association with the generated user code.

  In this embodiment, when inputting a category from the user registration screen 112, the CPU 42 reads out the categories stored in the category table 111 (see FIG. 10B) of the information database 100, and these are read out on the posting registration screen 112. Control is performed so as to display in the category display area 112a.

  When a category is selected from the category display area 116a (in this example, a check mark is entered in the corresponding category), the CPU 42 sets the selected category as a user category and the user table 104 (see FIG. 7). To remember. A plurality of user categories can be selected.

  In this embodiment, a free word can be input from the free word input area 112 b of the user registration screen 112. The input free word is stored in the free word storage area of the user table 104 (see FIG. 7). However, the input free word is not configured in this way, or configured in this way. Based on the keyword table 110 (see FIG. 10A), the category is converted into a category stored in association with the free word (“keyword” in the keyword table 110), and the category obtained by the conversion is used as a user category. It can also be configured to store in the table 104.

  In this embodiment, as the user's address, the postal code input from the postal code input area 112c of the user registration screen 112 is converted into an address.

  Next, the CPU 42 performs advertisement registration processing (step S3).

  That is, the CPU 42 monitors the advertisement registration request signal for requesting advertisement registration transmitted from the advertiser terminal 10 via the Internet 8. When the CPU 42 receives the signal from the advertiser terminal 10, the advertisement registration screen is displayed. 114 (see FIG. 12) is transmitted to the advertiser terminal 10 via the Internet 8 and is controlled to be displayed on the advertiser terminal 10.

  Thereafter, the CPU 42 receives data indicating the attribute of the advertisement input from the advertiser terminal 10 in response to the display of the advertisement registration screen 114 via the Internet 8, generates a new advertisement code, and receives these received The data is stored in the advertisement table 106 (see FIG. 8) of the information database 100 in association with the generated advertisement code.

  In this embodiment, when inputting a designated keyword from the advertisement registration screen 114, first, the CPU 42 reads out categories stored in the category table 111 (see FIG. 10B) of the information database 100, and registers these advertisements. Control is performed so as to display in the category display area 114 a of the screen 114.

  When one category is selected from the category display area 114 a, the CPU 42 extracts keywords stored in association with the selected category based on the keyword table 110, and extracts them as keywords on the advertisement registration screen 114. The display area 114b is controlled to be displayed.

  When one keyword is selected from the keyword display area 114b, the CPU 42 sets the selected keyword as a designated keyword and stores the selected category as an advertisement category in the advertisement table 106 (see FIG. 6). . A plurality of advertisement categories and / or designated keywords can be selected.

  Next, the CPU 42 performs a post registration process (step S4).

  That is, the CPU 42 monitors a post registration request signal for requesting post registration transmitted from the first user terminal 6 via the Internet 8. When the signal is received from the first user terminal 6, the post 42 A registration screen 116 (see FIG. 13) is transmitted to the first user terminal 6 via the Internet 8 and controlled to be displayed on the first user terminal 6.

  Thereafter, the CPU 42 receives the data indicating the attribute of the post input from the first user terminal 6 in response to the display of the post registration screen 116 via the Internet 8, generates a new post code, and receives these Is stored in the posting table 108 (see FIG. 9) of the information database 100 in association with the generated posting code.

  In this embodiment, when inputting a category from the posting registration screen 116, the CPU 42 reads out the categories stored in the category table 111 (see FIG. 10B) of the information database 100, and stores them on the posting registration screen 116. Control is performed so as to display in the category display area 116a.

  When one category is selected from the category display area 116a, the CPU 42 stores the selected category as a posting category in the posting table 108 (see FIG. 9). A plurality of posting categories can be selected.

  Next, the CPU 42 performs a post display process (step S5).

  That is, the CPU 42 monitors the posting display request signal for requesting the display of the posting content transmitted from the second user terminal 7 via the Internet 8 and receives the signal from the second user terminal 7. Then, it is determined based on the posting table 108 and the advertisement table 106 of the information database 100 whether or not the specified keyword is included in the posting content of the posting specified based on the signal, and the specified keyword is included in the posting content. If it is determined that the content has been posted, the posted content in which the included designated keyword is selectable is transmitted to the second user terminal 7 via the information communication network 8 and displayed.

  The specific method by which the CPU 42 specifies the post to be displayed on the second user terminal 7 based on the post display request signal is not particularly limited. Posts that match the attributes of two users, for example, posts that satisfy the condition of having a post category that matches the user category of the second user, can be configured to be extracted based on the user table 104 and the post table 108. In this case, all the extracted posts may be set as posts to be displayed on the second user terminal 7, but some of the extracted posts, for example, the latest post (including a comment on this) Only good) may be a post to be displayed on the second user terminal 7.

  Further, the latest post (one) or the latest posts (plurality) may be the post to be displayed on the second user terminal 7 regardless of the attribute of the second user.

  In addition, a post designation signal for designating a specific post to be displayed on the second user terminal 7 or a post category designation signal for designating a specific post category is input from the second user terminal 7, and this is displayed as a post display request signal. Can be included. In this way, based on the post content specified based on the post designation signal included in the post display request signal and the post extracted according to the post table 108 based on the post category designation signal included in the post display request signal. Since the specified posting content is displayed on the second user terminal 7, the posting content that the second user is currently interested in is displayed, and more valuable information is provided to the second user. be able to.

  Whether or not the designated keyword is included in the posted content specified in this way is determined by, for example, matching (comparing) each word constituting the posted content with the designated keyword of all advertisements described in the advertisement table 106. ). If any word that constitutes the posted content matches any of the designated keywords described in the advertisement table 106, it is determined that the designated keyword is included in the posted content.

  If the CPU 42 determines that the designated keyword is included in the posted content, the CPU 42 changes the character color of the word corresponding to the included designated keyword to the character color of another character (for example, the designated keyword In addition to highlighting the word that corresponds to the specified keyword, such as red the character color of the corresponding word and black the color of the other characters) Control is performed so that the posted content in which the word can be selected is transmitted to the second user terminal 7 via the information communication network 8 and displayed.

  Here, “to select a word” means that when the posted content is displayed on the second user terminal 7, the word constituting the posted content can be selected using an input device such as the mouse 68. To do. As will be described later, when the word is selected, the CPU 42 performs specific information processing (steps S6 to S9) associated with the word.

  As shown in the screen (FIG. 14, post display screen 118) showing an example of the posted content displayed on the second user terminal 7 as the processing result of step S5, in this example, the original post (upper original post display area 118a) is shown. ) And a comment post (displayed in the comment post display area 118b in the lower row). The word “perm” constituting the posting content of the original posting and the word “beauty salon selection” forming the posting content of the comment posting are displayed underlined as corresponding to the designated keyword. In FIG. 14, only the posting display screen 118 is extracted from the display contents displayed on the second user terminal 7 for convenience of explanation.

  Next, the CPU 42 performs advertisement display processing (step S6). The advertisement display process will be described by dividing it into the processes of steps S11 to S16 shown in FIG.

  The CPU 42 receives a signal from the second user terminal 7 via the Internet 8 that the designated keyword included in the posted content displayed on the second user terminal 7 is selected on the second user terminal 7 according to the process of step S5. When the transmission is monitored and the signal is received, based on the advertisement table 106 of the information database 100, the advertisement content stored in association with the selected designated keyword (actually, the advertisement An advertisement code indicating the contents (the same applies hereinafter) is extracted (step S11).

  Next, based on the posting table 108 and the advertisement table 106, the CPU 42 stores the posting contents displayed on the second user terminal 7 in association with the posting contents including the selected designated keyword. Advertisement contents having an advertisement category that matches the category are extracted (step S12).

  Next, based on the user table 104 and the advertisement table 106, the CPU 42 extracts advertisement contents having an advertisement category that matches the user category stored in association with the second user (step S13).

  Next, the CPU 42, based on the user table 104 and the advertisement table 106, regional information (for example, advertising target) that matches the regional information (for example, the address of the second user) stored in association with the second user. The advertisement content having (region) is extracted (step S14).

  Next, based on the user table 104 and the advertisement table 106, the CPU 42 stores other desired attribute information stored in association with the second user (for example, the sex and / or date of birth of the second user). The advertisement content having the attribute information (for example, the target sex of the advertisement and / or the target age) matching the date (age, etc.) is extracted (step S15).

  Next, the CPU 42 extracts the advertisement contents extracted in common in the above steps S11 to S15 (that is, advertisement contents represented as a logical product of a set of advertisement contents satisfying each extraction condition shown in steps S11 to S15). Is finally taken out and transmitted to the second user terminal 7 via the Internet 8 to be displayed (step S16).

  In this example, advertisement contents satisfying each extraction condition shown in steps S11 to S15 (display advertisement contents extraction step) are obtained as separate sets, and finally (in step S16), the logic of these sets is determined. Although it is configured to take a product, the present invention is not limited to this. For example, in the above-described display advertisement content extraction step, the advertisement content that satisfies the extraction condition of the next step can be extracted from the set of advertisement content that satisfies the extraction condition of the previous step.

  In this case, since the number of advertisement contents extracted each time the step progresses, for example, the plurality of steps constituting the display advertisement content extraction step are configured to be executed in order from the extraction condition having the highest importance. When the number of advertisement contents to be extracted reaches a desired number (for example, 1 to 5), execution of the remaining display advertisement content extraction steps is stopped, and the extraction result at that time is finalized. The result may be a typical extraction result. With this configuration, an appropriate number of advertisement contents can be automatically displayed on the second user terminal 7 regardless of the number of advertisement contents registered in the advertisement table 106, and the advertisement effect can be further enhanced. Can do.

  Also, any one of the plurality of extraction conditions shown in the display advertisement content extraction step, or any combination of two or more extraction conditions, is used as the display advertisement content extraction condition in step S6. You can also For example, the extraction condition shown in step S11 or an arbitrary combination of two or more extraction conditions including the extraction condition in step S11 can be used as the display advertisement content extraction condition in step S6.

  Now, for example, the second user is “Hanako Tanaka” shown in the user table 104 of FIG. 7, and the second user who has seen the post display screen 118 shown in FIG. 14 is displayed in the original post display area 118a. The advertisement display process in step S6 will be described on the assumption that the word “perm” that constitutes the posting content of the original posting (posting code “102034” in the posting table 108 of FIG. 9) is selected.

  First, based on the advertisement table 106 (see FIG. 8), the CPU 42 extracts advertisement contents (advertisement code “001003”) stored in association with the selected designated keyword “perm” (step S11).

  Next, the CPU 42, based on the posting table 108 (see FIG. 9) and the advertising table 106 (see FIG. 8), an advertisement that matches the posting category “beauty” stored in association with the posting content of the original posting. The advertisement content (advertisement code “001003”) having the category “beauty” is extracted (step S12).

  Next, the CPU 42, based on the user table 104 (see FIG. 7) and the advertisement table 106 (see FIG. 8), the advertisement category “matching” with the user category “beauty” stored in association with the second user. The advertisement content (advertising code “001003”) having “beauty” is extracted (step S13).

  Next, based on the user table 104 (see FIG. 7) and the advertisement table 106 (see FIG. 8), the CPU 42 stores the address of the second user stored in association with the second user “ .. ”Is extracted (advertisement code“ 001003 ”) having the target area“ Kobe City Higashinada-ku ”(step S14).

  Next, based on the user table 104 (see FIG. 7) and the advertisement table 106 (see FIG. 8), the CPU 42 determines the gender “female” of the second user and the date of birth “October 1, 1984”. The advertising content (advertising code “001003”) having the target gender “female” and the target age “18 to 26 years old” that match is extracted (step S15).

  Next, the CPU 42 finally extracts the advertisement content (advertisement code “001003”) extracted in common in the above steps S11 to S15 and transmits it to the second user terminal 7 via the Internet 8. To display (step S16). In addition, when the insertion date / time of the advertisement content is specified in the advertisement table 106, it is determined whether or not the current date / time corresponds to the specified posting date / time. It is transmitted to the second user terminal 7 and displayed.

  FIG. 15 shows an advertisement display screen 120 including advertisement contents displayed on the second user terminal 7. In this example, the advertisement content (advertisement code “001003”) of the ABC beauty salon is displayed in the advertisement display area 122 of the advertisement display screen 120.

  Returning to FIG. 4, the CPU 42 next performs charge point update processing (step S <b> 7).

  That is, the CPU 42 associates the advertisement content with the advertisement content based on the advertisement table 106 and the advertiser table 102 of the information database 100 on the condition that the advertisement content is displayed on the second user terminal 7 in accordance with the process of step S6. The stored advertiser code is extracted, and at the same time, the charging points stored in association with the extracted advertiser code are increased. In the specific example described above, the billing points of the ABC beauty salon (advertiser code “1200034”) increase.

  Next, the CPU 42 performs reward point update processing (step S8).

  That is, the CPU 42 displays the advertisement content based on the posting table 108 and the user table 104 of the information database 100 on the condition that the advertisement content is displayed on the second user terminal 7 in accordance with the process of step S6. The user code stored in association with the content of the posting that caused the error is extracted, and the user points stored in association with the extracted user code are controlled to increase.

  In the specific example described above, the user point of the first user “Yoko Yamada” (user code “123456”) who is the contributor of the original post displayed in the original post display area 118a of the post display screen 118 shown in FIG. Will increase.

  Note that the same method as in the above example (steps S6 to S8) also when the second user selects the word “select beauty salon” that constitutes the posted content of the comment post displayed in the comment post display area 118b. Is processed. Of course, the first user in this case is the user who posted the comment post.

  Next, the CPU 42 performs a posting list display process (step S9).

  That is, the CPU 42 receives a signal indicating that the designated keyword included in the posted content displayed on the second user terminal 7 according to the process of step S5 is selected on the second user terminal 7 via the Internet 8. 7 is monitored, and when the signal is received, one or more posting contents are extracted based on the posting table 108 of the information database 100 with the inclusion of the selected designated keyword as a necessary condition. Control is performed so that the list of posted contents extracted together with the second user terminal 7 is transmitted and displayed via the Internet 8.

  On the advertisement display screen 120 shown in FIG. 15, a list of posted contents sent to the second user terminal 7 in this way is displayed in a list in the posted list display area 124. In this example, the post content titles of the original posts are listed as a post content list. Each title is displayed in a selectable state.

  In this example, the advertisement display screen 120 shown in FIG. 15 includes a posting display area 126 in addition to the advertisement display area 122 and the posting list display area 124. In the posting display area 126, the same content as the posting display screen 118 (see FIG. 14) displayed on the second user terminal 7 as the processing result of the posting display process in step S5 is the same (that is, the word corresponding to the designated keyword). Is displayed in the state that can be selected.

  Now, when one of the titles displayed in the list in the posting list display area 124 is selected, the CPU 42 returns the control to step S5.

  That is, the CPU 42 receives a posting display request signal for requesting display of the posted content specified by the selected title (post designation information) from the second user terminal 7 via the Internet 8, and based on the signal. It is determined whether or not the specified keyword is included in the posted content of the post specified based on the posted table 108 and the advertisement table 106 of the information database 100, and it is determined that the specified keyword is included in the posted content. In such a case, the posted content in which the designated keyword included can be selected is transmitted to the second user terminal 7 via the information communication network 8, and the advertisement display screen 120 ( In the posting display area 126 of FIG.

  In this way, the display in the post display area 126 is updated. Thereafter, the process from step S6 to step S9 is repeated in the same manner for newly posted content that has been updated and displayed.

  4 are the advertiser registration control unit 82, user registration control unit 84, advertisement registration control unit 86, post registration control unit 88, post display control unit 90, and advertisement display control unit shown in FIG. 92, charging point update control unit 94, reward point update control unit 96, and posting list display control unit 98, respectively.

  In the above-described embodiment, the case where the posting contents are directly stored in the posting table has been described as an example, but the present invention is not limited to this. The present invention can also be applied when posting content is indirectly stored in the posting table.

  For example, the post content itself is stored in a post data storage unit (storage unit) other than the post table, for example, a post content dedicated table or a web server different from the post table, and the post table stores the post content Data for specifying the destination (post save destination data) can be stored. In this case, in the post display process, the post content stored in the post data storage unit is read based on the post storage destination data stored in the post table, and the read post content itself is the second user. It will be displayed on the terminal.

  In the above-described embodiment, when a post display request signal is received from the second user terminal in the post display process, the post content itself among the post data constituting the specified post is displayed on the second user terminal. However, the present invention is not limited to this. For example, in the posting display process, it is also possible to configure the second user terminal to display the posting information (posting header information) such as the posting title, the posting summary, and the name of the poster in the posting data. it can. In this case, post heading information may be stored in the post table.

  Furthermore, in this case, the post content itself is stored in the post data storage unit such as the post content dedicated table or the web server described above, and the post header information is associated with the post content storage destination and can be selected. It is good to comprise so that it may display on a 2nd user terminal, and when contribution headline information is selected, contribution content will be read from the storage location concerned and displayed on a 2nd user terminal. The information database according to the present invention is a concept including the posted data storage unit regardless of the form.

  In the above-described embodiment, the case where the advertisement content is directly stored in the advertisement table has been described as an example, but the present invention is not limited to this. The present invention can also be applied to the case where advertisement contents are indirectly stored in the advertisement table.

  For example, the advertisement content itself is stored in an advertisement data storage unit (storage unit) other than the advertisement table, for example, an advertisement content dedicated table different from the advertisement table or a web server, and the advertisement table stores the advertisement content. Data for specifying the destination (advertisement storage destination data) can be stored. In this case, in the advertisement display process, the advertisement content stored in the advertisement data storage unit is read based on the advertisement storage destination data stored in the advertisement table, and the read advertisement content itself is the second user. It will be displayed on the terminal.

  In the above-described case, as a matter of course, a web server in which an advertiser's web page is stored can be used as the advertisement data storage unit. In the advertisement table, the URL (Uniform Resource Locator) of the web page is described. In this case, the web page of the advertiser is displayed on the second user terminal 7 in the advertisement display process. The information database in the present invention is a concept including the advertisement data storage unit regardless of the form.

  In the above-described embodiment, the case where the advertisement data displayed on the second user terminal in the advertisement display process is the advertisement content itself has been described as an example. However, the present invention is not limited to this. For example, as advertisement data, headline information (advertisement headline information) such as a product name, a store name, and an advertiser name can be displayed on the second user terminal in the advertisement display process. In this case, the advertisement headline information may be stored in the advertisement table.

  In this case, the advertisement content itself is further stored in an advertisement data storage unit such as the above-described advertisement content-dedicated table or web server (including a web server in which the advertiser's web page is stored) and the advertisement headline. The information is associated with the storage location of the advertisement content and displayed on the second user terminal in a selectable state. When the advertisement headline information is selected, the advertisement content is read from the associated storage location. It can also be configured to display on the second user terminal.

  In this case, the above-described billing point update process and / or reward point update process can be configured to be executed on condition that the advertisement headline information is displayed on the second user terminal. It can also be configured to execute on the condition that is selected and the advertisement content itself is displayed on the second user terminal.

  Further, the billing point update process and / or the reward point update process is divided into two stages, and the above-mentioned process in the first stage is executed on the condition that the advertisement headline information is displayed on the second user terminal, and further the advertisement It is also possible to perform the second stage of the above process on condition that the headline information is selected and the advertisement content itself is displayed on the second user terminal. With this configuration, the charging points and / or reward points can be changed between when the advertisement headline information is displayed and when the advertisement content itself is displayed. , And / or reward points can be awarded, which is advantageous.

  In the above-described embodiment, a personal computer is used as each of the first user computer (first user terminal), the second user computer (second user terminal), and the advertiser computer (advertiser terminal). Although described as an example, the first user computer, the second user computer, and the advertiser computer are not limited to personal computers. As the first user computer, the second user computer, and / or the advertiser computer, for example, a mobile phone or a portable information terminal can be used.

  In addition, the above-described system configuration diagram, block diagram, hardware configuration, flowchart, various data structures, display screens, and the like are given as examples, and the present invention includes the above-described system configuration diagram, block diagram, hardware configuration, The present invention is not limited to flowcharts, various data structures, display screens, and the like.

  Also, a plurality of computers can be distributed as an information display management device. In this case, for example, the computer having the function of the control unit and the computer having the information database can be configured by different computers. In the case of distributed arrangement, these can be connected to each other via an information communication network.

  Further, the number and types of information databases are not particularly limited, and the information database described above can be divided into a plurality of information databases. Also, the number and type of tables constituting the information database are not particularly limited, and one table may be divided into a plurality of tables, or two or more tables may be combined into one table. You can also. Further, the number and type of various storage units constituting the information database are not particularly limited, and the above-described various storage units can be further divided or combined. When the various storage units are divided and arranged, they can be connected to each other via the information communication network.

  In the above-described embodiment, the Internet has been described as an example of the information communication network. However, the information communication network is not limited to the Internet. For example, the present invention may be implemented in a network in which a plurality of computers are connected via a LAN (local area network), a WAN (wide area network), an intranet, or the like.

  In this embodiment, the program constituting the information display management apparatus is executed by the program installed on the hard disk of the information display management apparatus. However, the holding form of the program is not limited to this. For example, the program may be recorded on a CD-ROM, a flexible disk, a magnetic tape, or the like.

  Furthermore, the program may be distributed via a wired or wireless information communication network. Alternatively, the program may be installed on a program distribution server (not shown), and the client computer may be caused to execute the program via an information communication network such as the Internet.

  Further, the recording mode and distribution mode of the program and data are not particularly limited. In addition to recording or distributing on a recording medium in a form that can be directly executed, it can also be recorded or distributed on a recording medium in a compressed form so as to be decompressed and used, for example.

  In the above-described embodiment, the case where each function of FIG. 2 is realized using a computer has been described as an example. However, part or all of the function of FIG. 2 is configured using hardware logic. May be.

  Although the present invention has been described above as a preferred embodiment, the terminology has been used for description rather than limitation and departs from the scope and spirit of the present invention. Without departing from the scope of the appended claims. Also, while the above describes only some exemplary embodiments of the present invention in detail, those skilled in the art will recognize the exemplary implementations described above without departing from the novel teachings and advantages of the present invention. It will be readily appreciated that many variations in form are possible. Accordingly, all such modifications are intended to be included within the scope of the present invention.

It is drawing which shows the structure of the information display management system 2 by one Embodiment of this invention. It is a block diagram which shows the structure of the management server 4, the 1st user terminal 6, the 2nd user terminal 7, and the advertiser terminal 10 which comprise the information display management system 2 of FIG. 2 is a block diagram for explaining a hardware configuration of a server computer 4, a first user terminal 6 (second user terminal 7), and an advertiser terminal 10 that function as a management server 4. FIG. 4 is a flowchart illustrating an example of a processing flow in the information display management system 2. It is a flowchart showing a detailed example of advertisement display processing S6 shown in FIG. It is drawing which shows an example of the data structure of the advertiser table. It is drawing which shows an example of the data structure of the user table 104. FIG. 4 is a diagram illustrating an example of a data structure of an advertisement table 106. 6 is a diagram illustrating an example of a data structure of a posting table. FIG. 10A is a diagram illustrating an example of a data structure of the keyword table 110. FIG. 10B is a diagram illustrating an example of the data structure of the category table 111. It is drawing which shows an example of the screen displayed on the 1st user terminal 6 (2nd user terminal 7) in a user registration process (step S2). It is drawing which shows an example of the screen displayed on the advertiser terminal 10 in an advertisement registration process (step S3). It is drawing which shows an example of the screen displayed on the 1st user terminal 6 in contribution registration processing (Step S4). It is drawing which shows an example of the screen displayed on the 2nd user terminal 7 in contribution display processing (step S5). It is drawing which shows an example of the screen displayed on the 2nd user terminal 7 in advertisement display processing (step S6)-contribution list display processing (step S9).

Explanation of symbols

4: Management server 7: Second user terminal 92: Advertisement display control unit 96: Reward point update control unit 100: Information database 104: User table 106: Advertisement table 108: Posting table

Patent applicant Quinland Co., Ltd. Applicant agent Patent attorney Koichi Tagawa

Claims (8)

A first user computer used by the first user;
A second user computer used by the second user;
A server computer capable of communicating with the first and second user computers via an information communication network;
A system comprising:
The server computer
First user specifying data for specifying the first user and post data are stored in association with each other, the first user specifying data and reward points are stored in association with each other, and advertisement data and specified keywords are stored in association with each other. Information database,
Is accessible, and
A post registration control unit that receives post data of the first user from the first user computer via the information communication network and controls to store the received post data and the first user specifying data in the information database in association with each other;
When a post display request signal for requesting display of post data is received from the second user computer via the information communication network, it is determined whether or not the specified keyword is included in the post data identified based on the post display request signal. If it is determined based on the information database and it is determined that the specified keyword is included in the posted data, the posted data in which the included specified keyword can be selected is sent via the information communication network to the second A post display control unit for controlling to be transmitted and displayed on the user computer;
When a signal indicating that the designated keyword included in the posted data displayed under the control of the posted display control unit is selected by the second user computer is received via the information communication network, the selection is performed based on the information database. Advertisement display that extracts advertisement data on the condition that it is stored in association with the designated keyword, and controls to transmit the extracted advertisement data to the second user computer via the information communication network for display A control unit;
A first condition stored in association with the posted data that caused the advertisement data to be displayed based on an information database on the condition that the advertisement data is displayed under the control of the advertisement display control unit. Reward point update control unit for controlling to increase the reward points stored in association with the extracted first user identification data while extracting the user identification data;
Function as an information display management device having
Information display management system. First user specifying data for specifying the first user and post data are stored in association with each other, the first user specifying data and reward points are stored in association with each other, and advertisement data and specified keywords are stored in association with each other. Information database,
Is accessible, and
A post registration control unit that receives post data of the first user from the first user computer via the information communication network and controls to store the received post data and the first user specifying data in the information database in association with each other;
When a post display request signal for requesting display of post data is received from the second user computer via the information communication network, it is determined whether or not the specified keyword is included in the post data identified based on the post display request signal. If it is determined based on the information database and it is determined that the specified keyword is included in the posted data, the posted data in which the included specified keyword can be selected is sent via the information communication network to the second A post display control unit that controls to be transmitted and displayed on the user computer;
When a signal indicating that the designated keyword included in the posted data displayed under the control of the posted display control unit is selected by the second user computer is received via the information communication network, the selection is performed based on the information database. Advertisement display that extracts advertisement data on the condition that it is stored in association with the designated keyword, and controls to transmit the extracted advertisement data to the second user computer via the information communication network for display A control unit;
A first condition stored in association with the posted data that caused the advertisement data to be displayed based on an information database on the condition that the advertisement data is displayed under the control of the advertisement display control unit. Reward point update control unit for controlling to increase the reward points stored in association with the extracted first user specific data while extracting the user specific data;
With
Information display management device. First user specifying data for specifying the first user and post data are stored in association with each other, the first user specifying data and reward points are stored in association with each other, and advertisement data and specified keywords are stored in association with each other. Information database,
A server computer that can access
A post registration control unit that receives post data of the first user from the first user computer via the information communication network and controls to store the received post data and the first user specifying data in the information database in association with each other;
When a post display request signal for requesting display of post data is received from the second user computer via the information communication network, it is determined whether or not the specified keyword is included in the post data identified based on the post display request signal. If it is determined based on the information database and it is determined that the specified keyword is included in the posted data, the posted data in which the included specified keyword can be selected is sent via the information communication network to the second A post display control unit for controlling to be transmitted and displayed on the user computer;
When a signal indicating that the designated keyword included in the posted data displayed under the control of the posted display control unit is selected by the second user computer is received via the information communication network, the selection is performed based on the information database. Advertisement display that extracts advertisement data on the condition that it is stored in association with the designated keyword, and controls to transmit the extracted advertisement data to the second user computer via the information communication network for display A control unit;
A first condition stored in association with the posted data that caused the advertisement data to be displayed based on an information database on the condition that the advertisement data is displayed under the control of the advertisement display control unit. Reward point update control unit for controlling to increase the reward points stored in association with the extracted first user identification data while extracting the user identification data;
An information display management device having
Program to function as.   A recording medium on which the program according to claim 3 is recorded. In the system of claim 1, the device of claim 2, the program of claim 3 or the recording medium on which the program of claim 4 is recorded,
The information database further stores the advertiser specifying data specifying the advertiser and the advertising data in association with each other, and stores the advertiser specifying data and the charging point in association with each other,
The information display management device includes:
On the condition that the advertisement data is displayed under the control of the advertisement display control unit, based on the information database, the advertiser specifying data stored in association with the advertisement data is extracted and the extracted advertiser A billing point update control unit for controlling to increase the billing points stored in association with the specific data;
Further provided,
It is characterized by. Any one of the system according to claim 1, the device according to claim 2, the program according to claim 3, the recording medium recording the program according to claim 4, or the recording medium recording the system, device, program or program according to claim 5. In
The information database further stores the advertiser specifying data for specifying the advertiser in association with the advertising data,
The information display management device includes:
Information communication between the advertiser computer used by the advertiser and the advertiser computer capable of communicating with the information display management device via the information communication network and the designated keyword corresponding to the advertisement data An advertisement registration control unit that receives via the network, associates the received advertisement data with the specified keyword and stores the associated advertisement data in the information database and controls the advertisement data and the advertiser specifying data to be associated and stored in the information database;
Further provided,
It is characterized by. A system according to claim 1, a device according to claim 2, a program according to claim 3, a recording medium recording the program according to claim 4, or a recording medium recording the system, apparatus, program or program according to claims 5 to 6. Either
The information display management device includes:
When a signal indicating that the designated keyword included in the posted data displayed under the control of the posted display control unit is selected by the second user computer is received via the information communication network, the selection is performed based on the information database. Post list display control for controlling to extract one or more pieces of post data on the condition that the designated keyword is included, and to transmit and display a list of the extracted post data to the second user computer via the information communication network Part,
Further provided,
It is characterized by. First user specifying data for specifying the first user and post data are stored in association with each other, the first user specifying data and reward points are stored in association with each other, and advertisement data and specified keywords are stored in association with each other. Information database,
An information display management method using a server computer accessible to
Post registration for controlling the server computer to receive the post data of the first user from the first user computer via the information communication network and to store the received post data and the first user specifying data in association with each other in the information database Steps,
When the server computer receives a posting display request signal for requesting display of posted data from the second user computer via the information communication network, the specified keyword is included in the posted data specified based on the posted display request signal. Is determined based on the information database, and if it is determined that the specified keyword is included in the posted data, the posted data in which the specified keyword included can be selected is sent to the information communication network. A posting display step for controlling to be transmitted and displayed to the second user computer via
When the server computer receives a signal indicating that the designated keyword included in the posted data displayed under the control of the posted display step is selected by the second user computer via the information communication network, based on the information database The advertisement data is extracted on the condition that it is stored in association with the selected designated keyword, and the extracted advertisement data is transmitted to the second user computer via the information communication network and controlled to be displayed. Ad display step to
On the condition that the server computer displays the advertisement data under the control of the advertisement display step, the server computer is stored in association with the posted data that caused the advertisement data to be displayed based on the information database. Remuneration point update step for controlling to increase the reward points stored in association with the extracted first user identification data and extracting the first user identification data;
An information display management method comprising:

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