JP2008243002A - Connection guide device and connection guide system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a connection guide device and a connection guide system, capable of displaying an advertisement useful for a user. <P>SOLUTION: The connection guide system comprises an operation terminal 200 used by the user and a connection guide server 100 which provides advertisements to the operation terminal during connection guide. The connection guide server 100 includes a control part 110 having advertisement selection function of selecting a display advertisement based on a distance of route and a time zone of arrival point calculated from a start point and an arrival point designated through the operation terminal, and a communication part 110 which provides the display advertisement to the operation terminal. According to such a structure, an advertisement further effective for the user can be displayed by taking not only the destination, but also the start point and the arrival and departure times as parameters for advertisement selection. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a transfer guidance device and a transfer guidance system. In particular, the present invention can be used from a computer (PC), a mobile phone, or a PHS via the Internet, and can effectively display advertisements to users. The present invention relates to a transfer guide device and a transfer guide system.

  In recent years, a transfer guide service has been provided as one of the services via the Internet that can be used with computers (PCs), mobile phones, and PHS. FIG. 8 is an explanatory diagram showing a configuration example of such a transfer guidance service. As shown in FIG. 8, the transfer guide service provided by the transfer guide server 10 can be used via the Internet 30 from an operation terminal such as a computer (PC) 20 or a mobile phone 25.

  Such a transfer guidance service may be accompanied by a service for displaying an advertisement corresponding to a station name searched by a user together with a search result (see, for example, Patent Document 1). FIG. 9 is an explanatory diagram illustrating an example of a service for displaying an advertisement in the transfer guidance service. In this example, when the user searches in the transfer information 40 (screen of the operation terminal) by designating the departure station as “蕨” and the arrival station as “Shinagawa”, the route information 42 is displayed and the vicinity of the Shinagawa station The case where the advertisement 44 of the apartment sold in is displayed. In the example of FIG. 10, when the user searches the transfer guide 50 (the screen of the operation terminal) by specifying “Sapporo” as the departure station and “Shinagawa” as the arrival station, the route information 52 is displayed. This shows a case where an advertisement 54 of a condominium sold around Shinagawa Station is displayed.

JP 2006-202056 A

  However, in the conventional transfer guidance service, when selecting the type of advertisement to be displayed, only the destination station name is selected, so that it is not always possible to display an advertisement useful for the user.

  For example, in the example shown in FIG. 9, when a search result is displayed with the departure station as 蕨 and the arrival station as Shinagawa, an advertisement for an apartment in Shinagawa is displayed, and the distance between 蕨 and Shinagawa (26. 5 km) and time (38 minutes), etc., are considered useful advertisements. However, in the example of FIG. 10, when the search result is displayed with “Sapporo” as the departure station and “Shinagawa” as the arrival station, an advertisement for the apartment in Shinagawa is also displayed. When comparing these two examples, the user of the latter example comes to Sapporo temporarily from Sapporo on a trip etc., considering the distance between Sapporo and Shinagawa (955.1 km), time (146 minutes), etc. Probability is high. Even if an advertisement that is not intended for temporary use, such as an apartment in Shinagawa, is displayed to such a user, the effect may be low.

  In addition, when the transfer guide service is provided free of charge or at a very low fee, it is often operated with advertising revenue from the advertiser, and no matter how the advertisement is for both the service provider and the advertiser. It is important whether or not can be displayed effectively. Therefore, being able to display advertisements effectively leads to an improvement in the service of the transfer guidance service, which in turn leads to the benefit of the user.

  The present invention has been made in view of the problems of the background art described above, and an object of the present invention is to provide a new and improved transfer guide device and transfer guide capable of displaying advertisements useful to the user. Is to provide a system.

  In order to solve the above problems, according to a first aspect of the present invention, there is provided a transfer guidance device that provides an advertisement to a user at the time of transfer guidance. The transfer guidance device of the present invention includes an advertisement selection unit that selects a display advertisement based on a distance of a route calculated from a departure point and an arrival point specified by the user, and an advertisement that provides the display advertisement to the user. And a providing unit. (Claim 1)

  Another transfer guide device of the present invention includes an advertisement selection unit that selects a display advertisement based on a time zone of an arrival point designated by the user, and an advertisement provision unit that provides the display advertisement to the user. (Claim 3).

  Another transfer guidance device of the present invention is an advertisement selection unit that selects a display advertisement based on a distance of a route calculated from a departure point and an arrival point designated by a user, and a time zone of the arrival point; An advertisement providing unit that provides the display advertisement to a user (claim 5).

  According to such a configuration, it is possible to display more effective advertisements for the user by using not only the destination but also the departure point and the arrival and departure times as parameters for selecting the advertisement. For example, if there is a long distance travel from Sapporo to Shinagawa, there is a high possibility of travel or business trips, so it is more effective to display advertisements for sightseeing spots and local specialties. It is done. In addition, if the journey is long distance and the arrival time is night, the advertisement of the accommodation facility is considered to be highly effective, and if the search is performed such that the meal time is the arrival time such as noon Is considered to be highly effective in advertising at restaurants and other restaurants. In this way, it is possible to display more effective advertisements for the user by using not only the destination but also the departure point and the arrival and departure times as parameters for selecting the advertisement.

  The transfer guidance device according to the present invention can be applied in various ways. As an example, the transfer guidance device may further include a storage unit that holds the personal information of the user (for example, usage history and profile). (Claims 2, 4, and 6). It is possible to select and display advertisements based on the usage history and pre-registered profiles for the user's residence area and preferences. For example, if Sapporo is the most frequent starting point or destination value, it can be assumed that the user's residence is Sapporo.

  In order to solve the above-described problem, according to a second aspect of the present invention, a transfer guidance system including an operation terminal used by a user and a transfer guide device that provides an advertisement to the operation terminal during transfer guidance. Is provided. In the transfer guidance system of the present invention, the transfer guidance device includes an advertisement selection unit that selects a display advertisement based on a route distance calculated from a departure point and an arrival point specified by the operation terminal, and the display advertisement. An advertisement providing unit for providing the operation terminal to the operation terminal (claim 7).

  In another transfer guidance system of the present invention, the transfer guidance device includes an advertisement selection unit that selects a display advertisement based on a time zone of an arrival point designated by the operation terminal, and the display advertisement is transmitted to the operation terminal. And an advertisement providing unit to provide (claim 10).

  In another transfer guide system of the present invention, the transfer guide device displays a advertisement based on a route distance calculated from a departure point and an arrival point designated by the operation terminal and a time zone of the arrival point. And an advertisement providing unit that provides the display advertisement to the operation terminal (claim 13).

  According to such a system, it is possible to display more effective advertisements for the user by using not only the destination but also the departure place and arrival and departure times as parameters for selecting the advertisement. For example, if there is a long distance travel from Sapporo to Shinagawa, there is a high possibility of travel or business trips, so it is more effective to display advertisements for sightseeing spots and local specialties. It is done. In addition, if the journey is long distance and the arrival time is night, the advertisement of the accommodation facility is considered to be highly effective, and if the search is performed such that the meal time is the arrival time such as noon Is considered to be highly effective in advertising at restaurants and other restaurants. In this way, it is possible to display more effective advertisements for the user by using not only the destination but also the departure point and the arrival and departure times as parameters for selecting the advertisement.

  The transfer guidance device of the present invention can be applied in various ways. As an example, the transfer guidance device includes a personal information storage unit that holds personal information (for example, usage history and profile) of the user. It is also possible to provide a further configuration (claims 8, 11 and 14). It is possible to select and display advertisements based on the usage history and pre-registered profiles for the user's residence area and preferences. For example, if Sapporo is the most frequent starting point or destination value, it can be assumed that the user's residence is Sapporo.

  As another application example, the transfer guidance device may further include an identification information storage unit that holds identification information for identifying the operation terminal (claims 9, 12, and 15). Such identification information includes, for example, a user ID of a mobile phone, a cookie or an e-mail address stored in a computer (PC). When receiving the transfer guidance request from the operation terminal, it is possible to identify the user by the identification information received from the operation terminal, and store the search conditions for each user.

  According to another aspect of the present invention, there are provided a program for causing a computer to function as the transfer guidance device, and a computer-readable recording medium on which the program is recorded. Here, the program may be described in any programming language. As the recording medium, for example, a CD-ROM, a DVD-ROM, a flexible disk, a flash memory, a built-in memory of a portable terminal device, etc., a recording medium that is currently used as a recording medium capable of recording a program, or a future Any recording medium used can be employed.

  As described above, according to the present invention, it is possible to provide a transfer guide device and a transfer guide system that can display advertisements useful to the user. Other excellent effects of the present invention will be described in the following description of the best mode for carrying out the invention.

  Exemplary embodiments of a transfer guide device and a transfer guide system according to the present invention will be described below in detail with reference to the accompanying drawings. In the present specification and drawings, components having substantially the same functional configuration are denoted by the same reference numerals, and redundant description is omitted.

(First embodiment)
FIG. 1 is an explanatory diagram illustrating a configuration of a transfer guidance system according to the first embodiment.
As shown in FIG. 1, the transfer guidance system according to the present embodiment includes a transfer guide server 100, an operation terminal 200 such as a computer (PC) or a mobile phone operated by a user, a transfer guide server 100, and an operation terminal 200. And a network 300 that connects the two. In FIG. 1, only one operation terminal 200 is shown for convenience, but two or more operation terminals 200 may exist, and an extremely large number of operation terminals 200 may exist as an actual system. The transfer guide server 100 and the network 300 are not necessarily limited to one. Hereinafter, each system component will be described in detail.

(Transfer guidance server 100)
As shown in FIG. 1, the transfer guidance server 100 includes a control unit 110, a communication unit 120, and a storage unit 130. In addition, illustration and description are abbreviate | omitted about the function part which is not required for description of this embodiment.

  The control unit 110 has a function as an operating system of the server, and controls each unit of the transfer guidance server 100. In addition, the control unit 110 has a function as an application for providing a transfer guidance service, and performs a search for a route for the control transfer guidance and a determination of an advertisement to be displayed. Thus, the control part 110 has a function of the advertisement selection part of this invention. Further, the control unit 110 has a function as a Web server or a mail server, and receives a transfer guidance request from the operation terminal 200 and returns a result to the operation terminal 200. Thus, the control unit 110 also has the function of the advertisement providing unit of the present invention.

  Thus, although this embodiment demonstrates the case where the one control part 110 has the function of the advertisement provision part of this invention, and an advertisement provision part, this invention is not limited to this. A functional unit corresponding to the advertisement providing unit and a functional unit corresponding to the advertisement providing unit may be provided separately.

  The communication unit 120 has a function of performing communication with the operation terminal 200 on the network 300. The function of returning the result to the operation terminal 200, which is the function of the control unit 110, and the function of the communication unit 120 can be integrated into the advertisement providing unit of the present invention.

  The storage unit 130 has a function of storing a program executed by the control unit 110 and an execution result. The storage unit 130 also has a function of storing data such as station names, route names, and timetables for the control unit 110 to provide transfer guidance. In addition, the storage unit 130 has a function of storing advertisement data accompanying the transfer guidance. Here, the advertisement data includes information on conditions for selecting an advertisement to be displayed.

(Operation terminal 200)
As shown in FIG. 1, the operation terminal 200 includes a control unit 210, a communication unit 220, an input unit 230, a display unit 240, and a storage unit 250. In addition, illustration and description are abbreviate | omitted about the function part which is not required for description of this embodiment.

  The control unit 210 has a function as an operating system of the terminal and controls each unit of the operation terminal 200. The control unit 210 has a function as a terminal application, and has a function of creating / transmitting a request for transfer guidance and receiving / displaying a result. Specifically, it is a Web browser, a mail client, or a dedicated application program.

  The communication unit 220 has a function of communicating with the transfer guide server 100 on the network 300. Specifically, when the operation terminal 200 is a computer (PC), it is mainly a TCP / IP function. In addition, when the operation terminal 200 is a mobile phone or a PHS, the respective communication functions are provided.

  The input unit 230 is a keyboard, a numeric keypad (telephone number key), or the like for a user to input conditions such as a departure / arrival station and a departure / arrival date and time during a transfer guidance operation. In addition, a touch panel, a mouse, an arrow key, and the like are included.

  The display unit 240 has a function of displaying a transfer guidance input screen and a search result screen. Specifically, it is a built-in display of a computer (PC), an external display (for example, LCD display), a display of a mobile phone, or the like.

  The storage unit 250 has a function of storing programs executed by the control unit 210 and execution results.

(Network 300)
The network 300 is, for example, the Internet, which is a public line network. However, the present invention is not limited to this, and may be a network functioning with another protocol, such as a LAN (Local Area Network). Further, it may be a complex network including the Internet and other networks.

  The present embodiment is configured as described above. Next, the operation of the present embodiment will be described with reference to FIGS.

<Reception of transfer guidance request (S110)>
The process starts when a transfer guidance request is received from the operation terminal 200.

<Execution of transfer guidance search (S120)>
A search for transfer guidance is performed based on conditions such as a departure / arrival station and a departure / arrival date / time included in the transfer guidance request. In addition, since it is also possible to utilize the existing technique about step S110, S120, the detailed description beyond this is abbreviate | omitted.

<Selection of display advertisement (S130)>
Based on the arrival time at the arrival station, the distance of the trip, and the like, which are the results of the transfer guidance in step S220, those that meet the conditions are selected from the advertisement data table stored in the storage unit 130.

  Details of step S130 will be described in detail with reference to FIGS. FIG. 3 is a flowchart showing the operation of step S130, and FIG. 4 is a table showing the relationship between the arrival station and the advertisement.

  In the example of FIG. 3, first, it is determined whether or not the stroke is 200 km or more (step S131). This “200 km” is an example of a threshold value for determining whether the distance is a long distance. In the present embodiment, 200 km or more is a long distance, and less than 200 km is a short distance.

  In step S131, when the travel is 200 km or more, it is determined whether or not the arrival time is 11:30 to 13:00 (step S132). This “11:30 to 13:00” is an example of a reference time whether or not it is during lunch. In the present embodiment, it is assumed that the arrival time is 11:30 to 13:00 at lunch, and the other time zones are not at lunch.

  In step S132, when the arrival time is 11:30 to 13:00, the control unit 110 of the transfer guidance server 100 selects the advertisement 1 of the destination station from the advertisements stored in the storage unit 130. (Step S133). The advertisement 1 is an advertisement that is intended for people coming from a short distance, and is, for example, an apartment or bookstore advertisement as shown in FIG.

  If the arrival time is not 11:30 to 13:00 in step S132, the control unit 110 of the transfer guidance server 100 selects the advertisement 2 of the destination station from the advertisements stored in the storage unit 130. (Step S134). The advertisement 2 is an advertisement that is intended for people coming at lunch from a short distance, and is, for example, an advertisement for a cafeteria or a restaurant as shown in FIG.

  On the other hand, if the stroke is not 200 km or more in step S131, it is determined whether the arrival time is after 18:00 (step S135). This “after 18:00” is an example of a reference time as to whether or not an accommodation is scheduled. In the present embodiment, it is assumed that the arrival time is after 18 o'clock due to accommodation, and other time zones are not due to accommodation.

  In step S135, when the arrival time is not after 18:00, the control unit 110 of the transfer guidance server 100 selects the advertisement 3 of the destination station from the advertisements stored in the storage unit 130 (step S136). The advertisement 3 is an advertisement that is intended for a person who is not planning to stay from a long distance and is an advertisement for an aquarium or a museum, for example, as shown in FIG.

  In step S135, when the arrival time is after 18:00, the control unit 110 of the transfer guide server 100 selects the advertisement 4 of the destination station from the advertisements stored in the storage unit 130 (step S135). S137). The advertisement 4 is an advertisement that is intended for a person who plans to stay from a long distance, and is, for example, an inn or hotel advertisement as shown in FIG.

  In the above description, the process is first determined (step S131), then the arrival time (11:30 to 13:00) is determined (step S132), and finally the arrival time (after 18:00) is determined ( Step S135) is not necessarily limited to this, and the order of these determinations is arbitrary.

  The display advertisement selection process (step S130), which is a characteristic process of the present embodiment, has been described above. Subsequently, the subsequent steps will be described with reference to FIG. 2 again.

<Generation of transfer guidance result (S140)>
As a result of the transfer guidance, information on the retrieved route is combined with the display advertisement to generate reply information (Web screen, mail text, etc.).

<Transmission guide result transmission (S150)>
The result generated in step S140 is returned to the operation terminal via the Web or e-mail. In addition, since it is also possible to use the existing technique also about step S140, S150, the detailed description beyond this is abbreviate | omitted.

(Effects of the first embodiment)
As described above, according to the present embodiment, it is possible to display more effective advertisements for the user by setting not only the destination but also the departure point and arrival and departure times as parameters for selecting advertisements. It is.

(Second Embodiment)
A second embodiment of the present invention will be described. In the present embodiment, the differences from the first embodiment will be mainly described, and the redundant description of the same configurations and operations as those of the first embodiment will be omitted.

  The transfer guidance system according to the present embodiment can adopt the same configuration as that shown in FIG. However, as a difference from the first embodiment, the storage unit 130 in the transfer guidance server 100 further stores personal information of the user, for example, a use history and a profile. Further, the storage unit 250 in the operation terminal 200 further stores identification information for identifying each operation terminal 200. Examples of such identification information include a mobile phone user ID, a cookie saved in a computer (PC), and an e-mail address.

  Next, the operation of this embodiment will be described with reference to FIGS.

<Reception of transfer guidance request (S210)>
The process starts when a transfer guidance request is received from the operation terminal 200.

<Execution of transfer guidance search (S220)>
Search for transfer information based on conditions such as departure / arrival station, departure / arrival date and time. In addition, about step S210, S220, since the existing technique can also be utilized similarly to the said 1st Embodiment, the detailed description beyond this is abbreviate | omitted.

<Search for user information (S230)>
The user information is searched from the user information stored in the storage unit 130. User information is registered in the system by the following methods (1) and (2). (1) When a user uses a service, a profile is entered when registering as a member. (2) When receiving the transfer guidance request, the user is identified by the identification information received from the operation terminal, and the search conditions and the like are stored for each user.

  Examples of stored user information include, for example, the nearest station in the place of residence, the frequency of use of each station, and user preferences.

<Selection of display advertisement (S240)>
A display advertisement is selected based on the arrival station, the arrival time, the distance of the journey, and the user information obtained from step S230, which are the results of the transfer guidance in step S220.

  Details of step S240 will be described in detail with reference to FIGS. FIG. 6 is a flowchart showing the operation of step S240, and FIG. 7 is a table showing the relationship between destination stations and advertisements.

  In the example of FIG. 6, first, it is determined whether the arrival station is the user's residence (step S241). This criterion can be set arbitrarily. For example, the determination may be made based on whether the station is the closest to the user, or one or more stations that are within a predetermined distance from the user's residence may be registered for each user.

  In step S241, when the arrival station is not the user's residence, it is determined whether or not the travel is 200 km or more (step S242). This “200 km” is an example of a threshold value for determining whether the distance is a long distance. In the present embodiment, 200 km or more is a long distance, and less than 200 km is a short distance.

  In step S242, when the travel is 200 km or more, it is determined whether or not the arrival time is 11:30 to 13:00 (step S243). This “11:30 to 13:00” is an example of a reference time whether or not it is during lunch. In the present embodiment, it is assumed that the arrival time is 11:30 to 13:00 at lunch, and the other time zones are not at lunch.

  In step S243, when the arrival time is 11:30 to 13:00, the control unit 110 of the transfer guidance server 100 selects the advertisement 1 of the destination station from the advertisements stored in the storage unit 130. (Step S244). The advertisement 1 is an advertisement that is intended for people coming from a short distance, and is, for example, an apartment or bookstore advertisement as shown in FIG.

  In step S243, if the arrival time is not 11:30 to 13:00, the control unit 110 of the transfer guidance server 100 selects the advertisement 2 of the destination station from the advertisements stored in the storage unit 130. (Step S245). The advertisement 2 is an advertisement that is intended for people coming at lunch from a short distance, and as shown in FIG. 7, for example, an advertisement for a cafeteria or a restaurant.

  On the other hand, if it is determined in step S242 that the stroke is not 200 km or more, it is determined whether the arrival time is after 18:00 (step S246). This “after 18:00” is an example of a reference time as to whether or not an accommodation is scheduled. In the present embodiment, it is assumed that the arrival time is after 18 o'clock due to accommodation, and other time zones are not due to accommodation.

  In step S246, when the arrival time is not after 18:00, the control unit 110 of the transfer guidance server 100 selects the advertisement 3 of the destination station from the advertisements stored in the storage unit 130 (step S247). The advertisement 3 is an advertisement that is intended for a person who is not planning to stay at a long distance, and is an advertisement for an aquarium or a museum, for example, as shown in FIG.

  In step S246, when the arrival time is after 18:00, the control unit 110 of the transfer guidance server 100 selects the advertisement 4 of the destination station from the advertisements stored in the storage unit 130 (step S246). S248). The advertisement 4 is an advertisement that is intended for a person who is planning to stay at a long distance, and is, for example, an inn or hotel advertisement as shown in FIG.

  On the other hand, in the first step S241, when the arrival station is the user's residence, the control unit 110 of the transfer guidance server 100 displays the advertisement 5 of the destination station among the advertisements stored in the storage unit 130. Select (step S249). The advertisement 5 is an advertisement intended for local residents, and as shown in FIG. 7, for example, an advertisement for a shopping street or a supermarket.

  In the above description, the user's residence is first determined (step S241), the process is then determined (step S242), and the arrival time (11:30 to 13:00) is determined (step S243). Although the arrival time (after 18:00) is finally determined (step S246), the determination is not necessarily limited to this, and the determination order is arbitrary.

  The display advertisement selection process (step S240), which is a characteristic process of the present embodiment, has been described above. Subsequently, the subsequent steps will be described with reference to FIG. 5 again.

<Storage of user information (S250)>
For the next and subsequent services, search conditions such as departure / arrival stations are stored as user information in the storage unit 130 of the transfer guidance server 100.

<Generation of transfer guidance result (S260)>
As a result of the transfer guidance, information on the route searched and the display advertisement are combined to generate reply information. (Web screen, email text, etc.)

<Transmission guide result transmission (S270)>
The result generated in step S260 is returned to the operation terminal via the Web or e-mail. As for the steps S260 and S270, the existing technology can be used in the same manner as in the first embodiment, and thus detailed description thereof is omitted.

(Effect of 2nd Embodiment)
As described above, according to the present embodiment, in addition to the information of the first embodiment, the user is identified by using the usage history and the pre-registered profile for the user's residential area and preferences. It is possible to select and display advertisements based on the user's usage history and profile.

  The preferred embodiments of the transfer guidance device and the transfer guidance system according to the present invention have been described above with reference to the accompanying drawings, but the present invention is not limited to such examples. It is obvious for those skilled in the art that various modifications or modifications can be conceived within the scope of the technical idea described in the claims, and these are naturally within the technical scope of the present invention. It is understood that it belongs.

  For example, in the above embodiment, a case has been described in which a display advertisement is selected using both the distance of the route calculated from the departure point and the arrival point designated by the user and the time zone of the arrival point. However, the present invention is not limited to this. The display advertisement may be selected using only one of the distance of the route calculated from the departure point and the arrival point designated by the user and the time zone of the arrival point.

  The transfer guidance server 100 described in the above embodiment (an example of the transfer guide device of the present invention) functions as a transfer guide server 100 by incorporating a computer program for realizing the above functions into the computer. It is possible to make it. Such a computer program can be distributed in the market in a form recorded on a predetermined recording medium (for example, a CD-ROM) or downloaded via an electronic network.

  INDUSTRIAL APPLICABILITY The present invention can be used for a transfer guide device and a transfer guide system, and in particular, can be used via a computer (PC), a mobile phone or a PHS via the Internet, and can effectively display advertisements to users. The present invention can be used for a transfer guide device and a transfer guide system.

It is explanatory drawing which shows the structure of a transfer guidance system. It is a flowchart which shows operation | movement of 1st Embodiment. It is a flowchart which shows selection of the display advertisement of 1st Embodiment. It is explanatory drawing which shows the example of the advertisement table of 1st Embodiment. It is a flowchart which shows operation | movement of 2nd Embodiment. It is a flowchart which shows selection of the display advertisement of 2nd Embodiment. It is explanatory drawing which shows the example of the advertisement table of 2nd Embodiment. It is explanatory drawing which shows the structural example of a transfer guidance service. It is explanatory drawing which shows an example of the service which displays the advertisement in a transfer guidance service. It is explanatory drawing which shows the other example of the service which displays the advertisement in a transfer guidance service.

Explanation of symbols

DESCRIPTION OF SYMBOLS 100 Transfer guidance server 110 Control part 120 Communication part 130 Storage part 200 Operation terminal 210 Control part 220 Communication part 230 Input part 240 Display part 250 Storage part 300 Network

Claims (15)

A transfer guidance device that provides advertisements to users at the time of transfer guidance,
An ad selection unit that selects display advertisements based on the distance of the route calculated from the departure point and arrival point specified by the user;
An advertisement providing unit for providing the display advertisement to a user;
A transfer guidance device comprising:   The transfer guidance device according to claim 1, further comprising a storage unit that holds personal information of the user. A transfer guidance device that provides advertisements to users at the time of transfer guidance,
An ad selector that selects display ads based on the time of arrival point specified by the user;
An advertisement providing unit for providing the display advertisement to a user;
A transfer guidance device comprising:   The transfer guidance device according to claim 3, further comprising a storage unit that holds personal information of the user. A transfer guidance device that provides advertisements to users at the time of transfer guidance,
An advertisement selection unit that selects a display advertisement based on the distance of the route calculated from the departure point and the arrival point specified by the user, and the time zone of the arrival point;
An advertisement providing unit for providing the display advertisement to a user;
A transfer guidance device comprising:   The transfer guidance device according to claim 5, further comprising a storage unit that holds personal information of the user. A transfer guidance system including an operation terminal used by a user and a transfer guide device that provides an advertisement to the operation terminal at the time of transfer guidance,
The transfer guidance device
An advertisement selection unit that selects a display advertisement based on the distance of the route calculated from the starting point and the arrival point specified by the operation terminal;
An advertisement providing unit for providing the display advertisement to the operation terminal;
A transfer guidance system characterized by comprising:   The transfer guidance system according to claim 7, wherein the transfer guidance device further includes a personal information storage unit that holds personal information of the user.   The transfer guidance system according to claim 7 or 8, wherein the transfer guidance device further includes an identification information storage unit that holds identification information for identifying the operation terminal. A transfer guidance system including an operation terminal used by a user and a transfer guide device that provides an advertisement to the operation terminal at the time of transfer guidance,
The transfer guidance device
An advertisement selection unit that selects a display advertisement based on the time zone of the arrival point designated by the operation terminal;
An advertisement providing unit for providing the display advertisement to the operation terminal;
A transfer guidance system characterized by comprising:   The transfer information system according to claim 10, wherein the transfer information device further includes a personal information storage unit that holds personal information of the user.   The transfer guidance system according to claim 10 or 11, wherein the transfer guidance device further includes an identification information storage unit that holds identification information for identifying the operation terminal. A transfer guidance system including an operation terminal used by a user and a transfer guide device that provides an advertisement to the operation terminal at the time of transfer guidance,
The transfer guidance device
An advertisement selection unit that selects a display advertisement based on the distance of the route calculated from the departure point and the arrival point specified by the operation terminal, and the time zone of the arrival point;
An advertisement providing unit for providing the display advertisement to the operation terminal;
A transfer guidance system characterized by comprising:   The transfer information system according to claim 13, wherein the transfer information device further comprises a personal information storage unit for storing personal information of the user.   The transfer guidance system according to claim 13 or 14, wherein the transfer guidance device further includes an identification information storage unit that holds identification information for identifying the operation terminal.

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