JP2009301402A - Customer data management system for vending machine - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a customer data management system for vending machine, which collects customer information for customers who have purchased commodities in a vending machine. <P>SOLUTION: The customer data management system 10 for vending machine includes a handy terminal 11; a vending machine operation processing center 12; a vending machine electronic money management center 13; and a point service center 14. The vending machine operation management center 12 generates POS information from electronic money data collected by the handy terminal 11 and operation processing data, and transmits the information to the point service center 14. The point service center 14 stores personal information registered when a customer K who purchases the commodity by electronic money participates in a point service for granting points according to a purchase log , in association with the POS information transmitted from the management center 12. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a vending machine customer data management system capable of collecting customer information of products purchased by a vending machine.

In vending machines that sell canned beverages, etc., products that are replenished to individual columns, which are individual shelves for storing products from vending machines, will decrease in stock when the products are sold. Accumulate. For this reason, in the vending machine, replenishment work of goods, collection work of money, etc. are performed regularly. This replenishment operation, collection operation, and the like are often performed by a specialized company called a “vending machine operator” rather than a manufacturer of canned beverages (hereinafter referred to as “content manufacturer”). Actual product replenishment work, money collection work, and the like are performed by a worker called a rootman. Usually, the route man is in charge of a plurality of vending machines, and regularly replenishes goods and collects money. In recent years, a vending machine customer data management system constructed for each vending machine operator has been proposed. According to this system, the rootman carries an equipment terminal called a handy terminal. According to this handy terminal, by using optical communication with vending machines, it is possible to accurately obtain business processing data (vacancy, sales, replenishment, sales amount, etc.) in the vending machine for each column. is there. Therefore, it is possible to grasp an accurate inventory quantity for each product and to order an appropriate quantity from the contents manufacturer. For example, as a system as described above, Patent Document 1 discloses a vending machine management system that includes a handy terminal, a client computer, and a server computer, and an ASP data center collectively processes information.
JP 2007-11660 A

However, the above-mentioned system lacks versatility and commonality, and the obtained information is mainly used for sales adjustment, inventory management, ordering of goods, etc. I could not know the specifics and purchase history of each customer. For this reason, it is difficult to optimize the customer sales strategy, and there has been a problem that sufficient marketing has not been performed for customers who use vending machines.

Accordingly, an object of the present invention is to realize a vending machine customer data management system that enables collection of purchase customer information for products purchased by a vending machine.

In order to achieve the above object, according to the present invention, the customer data management system for a vending machine in the vending machine is provided with an electronic money reader / writer and sells products corresponding to the electronic money. A handy terminal that is carried by a route man who circulates a plurality of vending machines and collects electronic money data recorded in the vending machine as a sales record of products from the vending machine, and is collected by the handy terminal. The electronic money data and the business processing data in the vending machine operator are collected and sent to the electronic money management center of the vending machine, the business data processing unit for summing up the business processing data, and the collected data POS information is created from the electronic money data and the totalized business process data, and the POS information An electronic vending machine business management center provided with a POS information processing unit to be transmitted to the point service center, and electronic money data received from the vending machine business management center, distributed to the corresponding electronic money management company, and transmitted. Personal information registered by registering in advance in a vending machine electronic money management center equipped with a money data distribution section and a point service in which customers who purchase products with electronic money are given points according to their purchase history POS information storage unit configured to store the POS information transmitted from the vending machine business management center in association with each other and to allow the point service supplier to refer to the POS information associated with the customer order information. A technical service to provide a point service center with It is used.

According to the first aspect of the present invention, electronic money data recorded in a vending machine as a sales record of goods is collected from the vending machine by a handy terminal carried by a route man who circulates a plurality of vending machines. be able to. As a result, electronic money data can be collected from the vending machine during the normal operation of rootman, so it can be configured with an offline system, so a large capital investment is not required for the vending machine. Yes, cost can be reduced. Also, communication costs can be eliminated. In the vending machine business management center, the electronic money data collected by the handy terminal and the business processing data in the vending machine operator can be collected and transmitted to the vending machine electronic money management center by the electronic money data processing unit. In addition, the business data can be aggregated by the business data processing unit. The POS information processing unit can create POS information from the collected electronic money data and the aggregated business process data, and transmit the POS information to the point service center. Further, the electronic money data transmitted from the vending machine business management center can be received by the vending machine electronic money management center, and can be distributed and transmitted to the corresponding electronic money management company. Accordingly, the electronic money management company can reliably charge the sales price of the product to the customer who uses the electronic money. In the point service center, personal information registered by a customer who purchases a product using electronic money by registering in advance in a point service that gives points according to the purchase history of the product, and a vending machine are stored in the POS information storage unit. The POS information transmitted from the business management center can be stored in association with each other. Furthermore, by registering for the customer's point service, the right to use personal information can be established and the range of use can be restricted, and the point service supplier can refer to the POS information associated with the customer's personal information. it can. According to this, the point service supplier can refer to the purchase data etc. of the product linked to the customer's personal information, so it is possible to analyze the sales information at the individual customer level. Compared to the past, it becomes possible to carry out elaborate and advanced sales strategies, product development, and so on. Moreover, since the frequency with which the customer uses electronic money can be increased by the point service, collection of various data associated with the customer can be promoted.

In the invention according to claim 2, in the vending machine customer data management system according to claim 1, the handy terminal, the vending machine business management center, the vending machine business management center, the vending machine electronic money management center, and the point The service center uses technical means that each is connected via the Internet.

According to the second aspect of the present invention, it is possible to construct as an ASP service, and it is possible to grasp in real time the effect on sales of goods by sales promotion.

A vending machine customer data management system according to the present invention will be described with reference to the drawings. FIG. 1 is a system diagram of a customer data management system for a vending machine according to the present invention. FIG. 2 is an explanatory diagram of the vending machine business management center. FIG. 3 is an explanatory diagram of the vending machine electronic money management center. FIG. 4 is an explanatory diagram of the point service center. FIG. 5 is an explanatory diagram of POS data.

As shown in FIG. 1, the vending machine customer data management system 10 includes a handy terminal 11, a vending machine business processing center 12, a vending machine electronic money management center 13, and a point service center 14. Here, FIG. 1 shows only one of a plurality of vending machines.

The handy terminal 11 is connected to the vending machine business processing center 12 through the Internet I through the sales office OP of the vending machine operator, for example. The vending machine business processing center 12 is connected to the vending machine electronic money management center 13 and the point service center 14 via the Internet I, respectively. The vending machine electronic money management center 13 is connected to each electronic money management company D via the Internet I. The point service center 14 is connected to a content maker N that provides a point service via the Internet I.

In the present embodiment, a case where a product is purchased using electronic money from a mobile phone equipped with an IC chip for electronic money will be described as an example. A customer K who purchases a product such as a can drink from the vending machine 20 first selects a purchase item and then selects electronic money to be used. Next, when the mobile phone is held over the electronic money reader / writer 21, the balance is recognized and the balance is subtracted, and the product is discharged from the vending machine 20. Subsequently, the electronic money reader / writer 21 selects the electronic money ID B-1, which is an identification number for identifying the customer K, the date and time B-2, the electronic money type B-3, the usage amount B-4, and the purchased product. An identification code is assigned to the column number B-5 and recorded in a storage device provided in the electronic money reader / writer 21.

The handy terminal 11 is carried by a route man who regularly replenishes goods and collects money. The handy terminal 11 receives business processing data and electronic data from the vending machine 20 via an optical adapter that performs optical communication called the JVMA procedure. It is a device terminal for collecting money data. Data collection by the route man is performed by a communication function provided in the handy terminal 11. That is, after collecting data by the communication function of the handy terminal 11 and summing up the business process data, the summation operation of the electronic money is continuously performed, and all the unheld data held in the electronic money reader / writer 21 are processed. The transmitted electronic money data is transmitted to the handy terminal 11.

Here, in data communication using the handy terminal 11, confidentiality is ensured by a password or data scramble. The encrypted data is decrypted only at the vending machine business processing center 12 and is checked at the vending machine business processing center 12 even if it is lost on the way.

When the route man returns to the vending machine operator OP, the route man outputs the data recorded in the handy terminal 11 to the computer for collection.

The data transmitted from the vending machine operator OP includes electronic money IDB-1, which is electronic money data, date B-2, electronic money type B-3, usage amount B-4, and selection column number C-, which is business processing data. 1 (B-5), item C-2, vending machine code C-3, location C-4, vending machine operator C-5, and route information C-6. These data are stored for each purchase operation of the customer K, and are transmitted in units.

As described above, since business process data and electronic money data data collection from individual vending machines can be performed along with normal operations of rootman, the vending machine business processing center 12 and the vending machine described later are online. There is no need to connect with. Thereby, the cost concerning a vending machine can be reduced and introduction of the customer data management system 10 for vending machines becomes easy. Also, communication costs can be eliminated.

The business processing data and electronic money data collected by the handy terminal 11 are collected for each vending machine in a computer for counting by the vending machine operator OP, and then transmitted to the vending machine business processing center 12 via the Internet I. As shown in FIG. 2, the vending machine business processing center 12 includes, for example, a computer that performs an ASP service, collects electronic money data, and transmits the electronic money data to the vending machine electronic money management center 13. A business data processing unit 12b that processes the processing data and a POS information processing unit 12c that creates POS information from the electronic money data and the business processing data are provided.

The electronic money data processing unit 12a collects the electronic money ID B-1, the date and time B-2, the electronic money type B-3, and the usage amount B-4 for each purchase operation of the customer K, and sends it to the vending machine electronic money management center 13. Send.

The business data processing unit 12b aggregates the selected column number C-1, item C-2, vending machine code C-3, location C-4, vending machine operator C-5, and route information C-6 for each purchase operation of the customer K. To process.

The POS information processing unit 12c is processed by the business data processing unit 12b with the electronic money IDB-1, the date and time B-2, the electronic money type B-3, the usage amount B-4 processed by the electronic money data processing unit 12a. POS information P-1 is created for each customer K from the selected column number C-1, item C-2, vending machine code C-3, location C-4, vending machine operator C-5, and route information C-6. To the point service center 14.

In the electronic money data distribution unit 13a, the vending machine electronic money management center 13 uses the electronic money data (electronic money IDB-1, date B-2, electronic money type B-3, usage amount B) transmitted from the vending machine business processing center 12. -4) is distributed to the corresponding electronic money management company D and transmitted. As a result, the electronic money management company D can, for example, aggregate the product purchase price of the customer K every month, and can reduce the amount of product purchase from the balance amount of the electronic money. On the other hand, it is possible to reliably charge the sales price of the product.

When electronic money data, POS information, etc. are transmitted, encryption processing necessary for data communication is performed using a CPU dedicated to encryption processing to ensure data confidentiality.

At the point service center 14, a customer K who participates in a point service where the content manufacturer N gives points according to the purchase history of the product applies for the point service participation, and his / her name, address, e-mail address, gender The predetermined personal information such as occupation is registered in the POS information storage unit 14a. The registration of the personal information is performed by the customer K accessing and inputting the point service center 14 from a personal computer, a portable terminal or the like. In this embodiment, as personal information, electronic money IDA-1, address A-2, name A-3, sex A-4, date of birth A-5, occupation A-6, mail address A-7, telephone A -8 is input. The application for participation in the point service may be based on a predetermined application form. In this case, personal information such as a staff member of the manufacturer N is entered in the POS information storage unit 14a.

In this point service, the information of customer K is used as a master to add, subtract, and update points in the point processing unit 14b in accordance with specifications. For example, the number of times the customer K has purchased a product with a vending machine, or the purchase amount The point processing unit 14b calculates the number of points according to the number of points and the like, and when it reaches a predetermined number of points, it can be exchanged for a prize. Thereby, since the frequency with which the customer K uses electronic money can be increased, the collection of various data associated with the customer K can be promoted.

Registration of customer K's point service can establish the right to use personal information and limit the range of use. Thereby, in the POS information storage unit 14a, the personal information registered by the customer K who purchases the product with the electronic money and the POS information transmitted from the vending machine business processing center 12 can be stored in association with each other. The point service supplier, that is, the content manufacturer N, can refer to the POS information associated with the personal information of the customer K.

As shown in FIG. 5, the POS information that can be referred to by the content manufacturer N is, for example, electronic money IDA-1, address A-2, and name A, which are personal information acquired when the customer K applies for participation in the point service. -4, date of birth A-5, occupation A-6, mail address A-7, telephone A-8, electronic money IDB-1, date B-2 obtained from the vending machine 20, electronic money type B- 3. Usage amount B-4, selection column number C-1, item C-2, vending machine code C-3, location C-4, vending machine operator C-5, route information C-6 acquired from the vending machine operator OP .

In this way, the content manufacturer N can refer to the purchase data of the product in a form linked to the personal information of the customer K, so that sales information can be analyzed at the individual customer level. For example, by associating information such as address A-2, date of birth A-5, occupation A-6, and item C-2 with the product, the sales performance of the product by address, age, occupation, etc. Can be analyzed. This makes it possible to implement more precise and advanced sales strategies and product development than before.

Here, since the transmission of electronic money data is performed along with the work of the rootman, for example, the data is periodically transmitted at a relatively short cycle such as once a day. As a result, the data to be analyzed in the point service center 14 can be always updated, and the value of the analysis result can be increased. Furthermore, the customer K can always refer to the latest number of points.

In addition, it is possible to conduct sales promotions by using an original point service, and it is possible to grasp the effects of the sales promotions on product sales in real time.

As an input item of personal information to be input to the POS information storage unit 14a, a personal attribute that the content manufacturer N wants to refer to in the sales strategy can be arbitrarily selected. For example, a family structure can be used as an input item.

[Effect of Best Embodiment]
According to the customer data management system 10 for vending machines, electronic money data recorded in the vending machine 20 as a sales record of products is automatically obtained by a handy terminal 11 carried by a route man who circulates a plurality of vending machines 20. It can be collected from the vending machine 20. As a result, electronic money data can be collected from the vending machine 20 during the normal operation of the rootman, and can therefore be configured with an offline system. This is unnecessary and can reduce the cost. Also, communication costs can be eliminated.

In the vending machine business management center 12, the electronic money data collected by the handy terminal 11 and the business processing data in the vending machine operator OP can be collected and transmitted to the vending machine electronic money management center 13 by the electronic money data processing unit 12a. Further, the business process data can be aggregated by the business data processing unit 12b. Then, the POS information processing unit 12 c can create POS information from the collected electronic money data and the aggregated business process data, and transmit the POS information to the point service center 14.

Further, the vending machine electronic money management center 13 can receive the electronic money data transmitted from the vending machine business management center 12, distribute it to the corresponding electronic money management company D, and transmit it. As a result, the electronic money management company D can reliably charge the sales price of the product to the customer K using the electronic money.

In the point service center 14, the personal information registered by the customer K who purchases the product with the electronic money by the POS information storage unit 14 a by registering in advance in the point service that gives the number of points corresponding to the purchase history of the product. And the POS information transmitted from the vending machine business management center 12 can be stored in association with each other. Further, by registering the customer K for the point service, the right to use the personal information can be established and the range of use can be limited, and the content manufacturer N can refer to the POS information associated with the personal information of the customer K. it can. According to this, since the content manufacturer N can refer to the purchase data of the product linked with the personal information of the customer K, it becomes possible to analyze the sales information at the individual customer level. Compared to, it becomes possible to carry out elaborate and advanced sales strategies, product development, and so on. Moreover, since the frequency at which the customer K uses electronic money can be increased by the point service, collection of various data associated with the customer K can be promoted.

[Other Embodiments]
In the above-described embodiment, the case where a product is purchased using electronic money from a mobile phone equipped with an IC chip for electronic money has been described as an example. However, the present invention is not limited to this. For example, the present invention can also be applied to a case where an IC chip for electronic money is mounted and a monetary value is recorded as electronic data on the IC chip and a prepaid card functioning as an IC card type electronic money is used.

It is a system diagram of the customer data management system for vending machines of the present invention. It is explanatory drawing of a vending machine business management center. It is explanatory drawing of a vending machine electronic money management center. It is explanatory drawing of a point service center. It is explanatory drawing of POS data.

Explanation of symbols

10 Vending machine customer data management system 11 Handy terminal 12 Vending machine business processing center 12a Electronic money data processing unit 12b Business data processing unit 12c POS information creation unit 13 Vending machine electronic money management center 13a Electronic money data distribution unit 14 Point service center 14a POS information storage unit 14b Point processing unit 20 Vending machine 21 Electronic money reader / writer D Electronic money management company K Customer N Contents manufacturer (point service provider)
OP Vending machine operator

Claims (2)

A vending machine management system in a vending machine that includes an electronic money reader / writer and sells products corresponding to electronic money,
A handy terminal that is carried by a route man who circulates multiple vending machines and collects electronic money data recorded in the vending machine as a sales record of products from the vending machine,
An electronic money data processing unit that collects electronic money data collected by the handy terminal and business processing data in a vending machine operator, and transmits the collected data to a vending machine electronic money management center;
Business data processing unit for totalizing the business process data, POS information for creating POS information from the collected electronic money data and the totaled business process data, and transmitting the POS information to the point service center A vending machine business management center provided with a processing unit, and a vending machine provided with an electronic money data distribution unit that receives electronic money data transmitted from the vending machine business management center, distributes it to a corresponding electronic money management company, and transmits it An electronic money management center,
Personal information registered by a customer who purchases a product using electronic money by registering in advance in a point service that gives points according to the purchase history of the product, and POS information transmitted from the vending machine business management center; And a point service center including a POS information storage unit configured to allow the point service supplier to refer to POS information associated with customer order information. Customer data management system for vending machines.   The said handy terminal, the said vending machine business management center, the said vending machine business management center, the said vending machine electronic money management center, and the said point service center are each connected via the internet. Customer data management system for vending machines.

Images