JP6487096B1 - Point grant system and point grant method - Google Patents

Abstract

[PROBLEMS] To issue a point unique to an operator at a low cost and use it for original marketing.
A point grant system according to an aspect of the present disclosure includes a receiving unit that receives purchase data corresponding to an electronic receipt relating to purchase of a user, and an ID (Identifier) for identifying the user, A control unit that gives points to the user corresponding to the ID when the purchase data relates to a specific product.
[Selection] Figure 2

Description

The present disclosure relates to a point grant system and a point grant method .

  It is widely performed by businesses that handle retail, distribution, settlement, etc., issuing (giving) points to users. For example, by giving a point to a user who purchases a product of a business or uses a service, the user can exchange the point for a prize or obtain some privilege (incentive). Businesses can expect an increase in sales of products / services by adopting the point system.

  The business registration can be obtained by the member registration that is often performed when the point is issued. The information is expected to be used for various marketing such as CRM (Customer Relationship Management) measures, retention measures, and next-generation new product development, leading to an increase in sales.

  For example, Patent Document 1 proposes a system for transferring points of a plurality of point cards to a common point.

JP 2012-79173 A

  On the other hand, non-retailers, non-distributors, non-settlement operators such as manufacturers do not have direct contact with the final consumer, so they may issue their own points regarding purchasing incentives and marketing of their products / services. Have difficulty.

  In addition, the current point issuing system used by retailers, etc. has high initial costs, maintenance / running costs, and large-scale capital investment is essential. For this reason, a point granting system that can be realized at low cost is required.

Therefore, one object of the present disclosure is to provide a point granting system and a point granting method that can issue points unique to a business operator and can be used for original marketing at a low cost.

The point grant system according to an aspect of the present disclosure includes a receiving unit that receives purchase data corresponding to an electronic receipt related to user purchase and an electronic receipt ID (Identifier) for identifying the user at a predetermined server. In the predetermined server, when the purchase data relates to a specific product, a control unit that gives points using a distributed ledger to a user corresponding to the electronic receipt ID; and the predetermined server or another In the server, based on the association information between the electronic receipt ID and the advertisement ID, a log for the user corresponding to the electronic receipt ID is acquired, and an advertisement distributed to the user device corresponding to the electronic receipt ID is delivered. Distributed in the advertisement determination unit to be determined and the user device corresponding to the electronic receipt ID. And a transmission unit that transmits the advertisement information to other devices participating in the predetermined distributed ledger system .

  According to one aspect of the present disclosure, a point unique to an operator can be issued at a low cost and can be used for original marketing.

FIG. 1 is a diagram illustrating an example of a schematic configuration of a point grant system according to an embodiment. FIG. 2 is a diagram illustrating an example of a flowchart of a point grant method according to an embodiment. FIG. 3 is a diagram illustrating an example of a functional configuration of a device according to an embodiment. FIG. 4 is a diagram illustrating an example of a hardware configuration of devices, servers, and the like according to an embodiment.

  As mentioned above, non-retail, non-distribution, non-settlement operators such as manufacturers do not have direct contact with the final consumer, so points related to purchasing incentives for their products / services, member marketing, CRM measures, etc. It is difficult to issue it independently.

  As a countermeasure, a QR (Quick Response) code (registered trademark) is attached to the company's product, and a user who purchases the product gives points by reading the QR code so that the manufacturer can grasp the purchase of the product. . However, this method is difficult to spread due to the cost associated with QR code pasting. Although a method of responding to the point assignment of each company's product at the cash distribution operation side of retail distribution is also conceivable, complication of the cash register operation is not preferable.

  As described above, a mechanism for suitably monitoring a user's purchasing behavior by a non-retailer or the like through an original point system, original electronic money, or the like has not yet spread. As a result, non-retailers are not able to obtain opportunities for highly efficient advertising measures, marketing communication measures, CRM (Customer Relationship Management) measures linked to purchase data. For this reason, non-retailers tend to be less efficient in advertising measures than retailers.

  In addition, the current point issuing system used by retailers, etc. has high initial costs, maintenance / running costs, and large-scale capital investment is essential. For this reason, a point issuing system that can be realized at low cost is required.

  Therefore, the present inventor has identified unique identification information (payment has been made) by a business operator (manufacturer, agency, service provider, etc.) that a consumer has purchased his product (including products, services, etc.). For example, the idea was based on an ID (Identifier)), and a mechanism for issuing (providing) unique points to the consumer on the basis of the purchase amount of the company's products online. The present inventors have conceived of utilizing an electronic receipt system API (Application Programming Interface) and a distributed ledger system (such as a block chain) for the mechanism.

  The electronic receipt is an electronic version of a purchase receipt of a purchased product that has been issued by a retailer or the like at a store in the store, and verification experiments and standardization are being promoted. By using the electronic receipt API, an application or the like can use the electronic receipt data with the consent of the user. The electronic receipt may be called a smart receipt (registered trademark), a digital receipt, or the like.

  According to one aspect of the present disclosure, even a non-retail / non-distribution / non-payment company such as a manufacturer or an agent can obtain an electronic Utilizing the API of the receipt, the user's primary purchase data (raw data) can be acquired. In addition, manufacturers, agents, and the like can use the user's primary purchase data for original marketing.

  In addition, by acquiring information (location information, personal information, other attribute information, etc.) that can be used for various marketing related to the user's device (such as a smartphone) and using it together with the purchase history, more efficient advertising and marketing , CRM measures will be possible. For example, this can be achieved by using electronic receipts, blockchain technology and DMP (Data Management Platform).

  According to one aspect of the present disclosure, by using a distributed ledger system, it is possible to issue points to consumers at low cost and operate in a manner that ensures the balance management transparency. As points become incentives, motivation for consumers to provide purchase history is born. The points may be exchangeable with other points, virtual currency, legal currency, or the like. By using a distributed ledger system, it is expected that point issuance and maintenance can be performed at low cost.

  Note that the aspects of the present disclosure may be implemented by a business operator that handles retail, distribution, payment, or the like, or may be implemented by a business operator that does not handle retail, distribution, payment, or the like.

  In the present disclosure, “purchasing a product (product)” may be rephrased as “paying a cost according to a product, a service, and other provisions”. The user may be read as a consumer or a consumer. The “ID” in the present disclosure may be replaced with identification information, an account, or the like.

  Hereinafter, embodiments of the present disclosure will be described in detail with reference to the accompanying drawings. In the following description, the same parts are denoted by the same reference numerals. Since the same part has the same name, function, etc., detailed description will not be repeated.

(Point grant system)
FIG. 1 is a diagram illustrating an example of a schematic configuration of a point grant system according to an embodiment. The point granting system 1 shown in FIG. 1 includes a device 10, a purchase data management server 20, a log management server 30, an ID management server 40, an advertisement distribution server 50, an electronic receipt center server 60, a store 70, Cash register terminal 80.

  The device 10 is a device that executes an application such as a browser by a user operation. The device 10 may receive an advertisement from the advertisement distribution server 50.

  The device 10 may be a mobile terminal (mobile communication terminal) such as a mobile phone, a smartphone, or a tablet terminal, a personal computer (PC), a TV (TV), a multi-function TV, a smart TV, It may be a fixed communication terminal such as an IP (Internet Protocol) TV or a set top box. That is, the device 10 in the present disclosure can be read as a communication device.

  The device 10 communicates with a network (such as the Internet) via wired and / or wireless (for example, LTE (Long Term Evolution), Wi-Fi (registered trademark), etc.).

  The purchase data management server 20 is a server that collects user purchase data. The purchase data management server 20 may collect user purchase data regarding the products / services of the data collection target company. The data collection target company of the purchase data management server 20 may include a non-retail, non-distribution or non-settlement operator such as a manufacturer or an agency, or may include a retail, distribution or settlement operator.

  The purchase data management server 20 may be operated by at least one of the data collection target companies, or may be operated by another company (for example, a servicer that provides a purchase data management service).

  The purchase data management server 20 may communicate with devices participating in the P2P network using a peer-to-peer (P2P) network sharing a distributed ledger. The P2P network may be called a distributed ledger system, a distributed network, or the like. The P2P network may be a block chain network (BC-NW), a public BC-NW, a consortium (permission) BC-NW, or other BC-NW, for example. Or it may be realized by a combination thereof.

  The P2P network may be another network in which it is difficult to falsify information distributed on the network. For example, the P2P network may be a P2P network that does not use a data structure based on blocks and / or chains. Note that another device such as the device 10 may perform communication using the P2P.

  The log management server 30 is a server having a function of managing (collecting, analyzing, etc.) various logs. The log management server 30 may transmit information about various logs to other devices (for example, the advertisement distribution server 50) via a network. The various logs managed by the log management server 30 may be logs corresponding to consumer behavior data, logs that can be used to identify consumer behavior data, and the like.

  Here, the log managed by the log management server 30 may include a viewing log regarding the television (may be referred to as a television viewing log, a broadcast viewing log, a viewing history, panel data, or the like). Note that a television (television receiver) has a function of receiving at least one of terrestrial broadcasting, broadcasting by a broadcasting satellite (BS) / communication satellite (CS), internet broadcasting (Internet television), and the like. The apparatus which has may be sufficient. The television viewing log may be transmitted to the log management server 30 from a television (not shown).

  The television viewing log may indicate information in which content viewed on the television is recorded in association with time information. The TV viewing log may include information related to viewed program information, viewed commercial messages (CM), and the like.

  The television viewing log may include information that can specify at least one of viewing of terrestrial broadcasts via television, time-shifted reproduction, browser activation, execution of network services, and the like. The TV viewing log is preferably given a time stamp corresponding to the viewing program.

  The TV viewing log may include individual viewing history data when there are a plurality of viewers for one TV (for example, when there are a plurality of residents in a household). Also, the TV viewing log may be associated with viewer attributes (gender, age group, etc.), viewer interest categories (affinity category), and the like.

  Further, the log managed by the log management server 30 may be another action history (action log) for the user of the device 10. The log management server 30 may acquire (collect) some or all of the user's behavior history via the device 10 from the device 10.

  Here, the action history includes an advertisement contact history, an electronic money usage history, an offline purchase history (or electronic receipt), an online purchase history (for example, an electronic commerce (EC) history, electronic content (electronic book, music download, (Video streaming, software, etc.) purchase history), subscription service usage history, communication history, web access history, search history, application usage history, game usage history, device operation history, and the like.

  The “behavior history” in the present disclosure may be read as “analysis result based on behavior history (for example, information for specifying user behavior, interest, etc.)”, “use data”, and the like.

  The ID management server 40 is a server having a function of managing identification information (ID: Identifier) corresponding to the various logs described above. The ID management server 40 may transmit information on various IDs to other devices (for example, the advertisement distribution server 50) via a network.

  ID corresponding to various logs corresponds to the above-mentioned consumer behavior history ID. Note that IDs corresponding to various logs may be referred to as service IDs because they are related to specific services.

  Here, the ID managed by the ID management server 40 may include an ID relating to the television (may be referred to as a television viewing ID, television specific information, or the like). The television viewing ID may be associated with the above-described television viewing log (that is, one or more television viewing logs may be specified based on the television viewing ID).

  The television viewing ID may include at least one of information that can identify the television such as a television IP address, a MAC (Media Access Control) address, and a B-CAS (BS Conditional Access Systems) (registered trademark) card number. The TV viewing ID may be an arbitrary ID associated with the TV.

  The ID managed by the ID management server 40 may include an ID related to a device (may be referred to as a device ID or device identification information). The device ID is the IP address of the device 10, the MAC address of the device 10, the SIM card unique number (may be a telephone number) of the device 10, and a user unique ID number (for example, even when a contract is made with a communication carrier) May be included.

  The ID managed by the ID management server 40 may include information regarding an ID corresponding to the action history of the user of the device 10. The ID is, for example, an advertisement ID of an advertisement distributed to the device 10, an electronic money ID, an electronic receipt ID (electronic receipt application ID), an EC site ID, an electronic content ID, a subscription service ID, and a credit card ID (number). , Web access ID, user account information (for example, game account ID, application ID, etc.) may be included.

  Here, the advertisement ID (may be referred to as an online advertisement ID) may be, for example, an anonymous and unique advertisement distribution identifier (an identifier related to an advertisement) that can be opted out by a user. The advertisement ID may be a unique cookie ID (cookie ID) related to a small file (cookie) stored in the browser of the device 10.

  The cookie ID may be a different ID for each browser (or for each application). The advertisement ID may be called cookie information or the like.

  The advertisement ID may be an identifier acquired from an application installed in the device 10, and may be, for example, IDFA (Identification For Advertisers), ADID (Advertising ID), or the like.

  The advertisement distribution server 50 is a server having a function of controlling distribution of Internet advertisements (which may be referred to as web advertisements, digital advertisements, etc.) to the device 10.

  The advertisement may be composed of, for example, text, an image (a still image or a moving image), sound, other media, or a combination thereof. Note that the advertisement distribution server 50 may transmit content other than advertisements to the device 10.

  The advertisement distribution server 50 may be configured to include a DMP (Data Management Platform), and may determine an advertisement to be distributed using the DMP. The advertisement distribution server 50 may include a distribution server that uses a DSP (Demand Side Platform), may include an advertisement distribution server (ad server) other than the DSP, or may include a distribution server that uses an ad server. .

  The ad server may be a distribution server that uses an application programming interface (API) (Ads-API) provided by a specific company (for example, Twitter (registered trademark), Facebook (registered trademark), etc.). The ad server may be a video advertisement distribution server that distributes online video advertisements, or a CMS (Content Management System) that distributes advertisements for television.

  The advertisement distribution server 50 may cooperate with a DSP, an ad server, or the like via DMP (for example, public DMP). The advertisement distribution server 50 may control (for example, create, expand, narrow down, etc.) DMP segment data based on, for example, a predetermined user's television viewing log.

  Information regarding the advertisement distributed to the device 10 may be transmitted to the log management server 30. The log management server 30 may acquire an advertisement contact history based on information related to the advertisement.

  The electronic receipt center server 60 is a server that manages electronic receipts. The electronic receipt center server 60 may receive and manage an electronic receipt issued (generated) in the store 70, or information transmitted from the store 70 (for example, a cash register terminal 80 installed in the store 70). The electronic receipt generated (issued) by itself may be managed. The electronic receipt center server 60 may be operated by another company that collects data. The electronic receipt issued (generated) at the cash register terminal 80 installed in the store 70 may be directly transmitted to the device 10 without going through the electronic receipt center server 60.

  The store 70 is a store that handles products of the purchase data management server 20 data collection target company. The store 70 may be, for example, a retail, distribution, or settlement business store, or may be another business store. In addition, the store 70 may be a store on the Internet, or may be a non-store type business type such as a franchise, a foreign store, a stall, a store, a stand, or the like.

  The cash register terminal 80 is a device that is arranged in the store 70 and is used for managing sales information such as products. The cash register terminal 80 may calculate and record the amount of goods, for example, and may send sales information to a server of a company operating the store 70 (such as a retailer). The cash register terminal 80 may issue (generate) and transmit electronic receipt data to the electronic receipt center server 60, the device 10, and the like.

  An example of the functional configuration and hardware configuration of each device such as the device 10 will be described later.

  Note that the system configuration is an example, and the present invention is not limited to this. For example, each device is configured to include one device in FIG. 1, but the number of devices is not limited to this, and a plurality of devices may exist. The advertisement distribution system 1 may have a configuration that does not include some devices, or may have a configuration in which the function of one device is realized by a plurality of devices.

  For example, the log management server 30 may manage the logs on different servers for each type of log (service provider corresponding to the log). The ID management server 40 may manage IDs on different servers for each type of ID (a service provider corresponding to the ID).

  The purchase data management server 20, log management server 30, ID management server 40, advertisement distribution server 50, electronic receipt center server 60, etc. may be a cloud server or an on-premises server, or may be a distributed ledger shared in a P2P network. Good. The purchase data management server, log management server, ID management server, advertisement distribution server, and electronic receipt center server in the present disclosure may be read as “distributed ledger” and “distributed ledger network”, respectively. In this case, processing in a certain server may be performed by an apparatus sharing a distributed ledger.

  It is good also as a structure by which the function of a some apparatus is implement | achieved by one apparatus. For example, at least two of the purchase data management server 20, the log management server 30, the ID management server 40, the advertisement distribution server 50, and the electronic receipt center server 60 may be implemented on one server.

(Point grant method)
A point grant method according to an embodiment of the present disclosure will be described below. Each point grant method may be applied to the above-mentioned point grant system.

<Point grant flow>
FIG. 2 is a diagram illustrating an example of a flowchart of a point grant method according to an embodiment.

  First, an electronic receipt is issued in response to the purchase of a user's product (step S101). The electronic receipt may be issued by a device in the store 70 (for example, a cash register terminal 80). The device in the store 70 may acquire information for identifying an ID (electronic receipt ID) in an electronic receipt of a user who purchases a product. The electronic receipt ID may be an ID related to an application that handles electronic receipts in the device 10 (electronic receipt application ID).

  For example, an apparatus in the store 70 may obtain an electronic receipt ID by reading electronic data (for example, a barcode) displayed on the user's device 10. In this case, the electronic data corresponds to the electronic receipt ID. The devices in the store 70 are beacons, sound wave communications, wireless communications (for example, LTE (Long Term Evolution), IEEE 802.11 (Wi-Fi (registered trademark)), IEEE 802.16 (WiMAX (registered trademark)). ), Bluetooth (registered trademark), etc.) and other methods may be used to obtain the electronic receipt ID.

  For example, the device in the store 70 may acquire the electronic receipt ID by reading a membership card that can be used in the store 70. In this case, at least one of the member card and the member information corresponds to the electronic receipt ID. The member card may be a card indicating that it is a member of the store 70 or a card indicating that it is a member who uses the purchase data management server 20.

  The device in the store 70 may create an electronic receipt based on the acquired electronic receipt ID and user purchase data.

  The user device 10 may receive information on the issued electronic receipt from an apparatus in the store 70 (step S102). The device 10 may receive electronic receipt information using, for example, an electronic receipt API.

  Note that a device (for example, the electronic receipt center server 60) outside the store 70 may issue an electronic receipt based on purchase data transferred from the device in the store 70. The device outside the store 70 may transmit the issued electronic receipt to the device in the store 70 and / or the user's device 10.

  The user device 10 may transmit purchase data corresponding to the electronic receipt to the purchase data management server 20 in association with a specific ID. For example, the user device 10 may transmit the purchase data and information regarding the correspondence between the purchase data and a specific ID to the purchase data management server 20. Further, the user device 10 may transmit the purchase data and a set of specific IDs to the purchase data management server 20.

  Here, the purchase data corresponding to the electronic receipt may be data of the electronic receipt itself or data extracted from the electronic receipt. The specific ID may be an ID for specifying a user corresponding to the electronic receipt. For example, the specific ID may include an electronic receipt ID, or may include an arbitrary user ID that the purchase data management server 20 uses for specifying a user. The user ID may be registered (set) in the purchase data management server 20 by the device 10, or an administrator of the purchase data management server 20 may be registered in the server based on information presented by the user.

  Note that the user device 10 may be configured to transmit, to the purchase data management server 20, data related to products of a data collection target company of the purchase data management server 20 among purchase data corresponding to the electronic receipt. According to this configuration, it is possible to suppress, for example, unnecessary generation of data traffic that is less important for the data collection target company from the purchase data management server 20.

  The purchase data management server 20 determines purchase data corresponding to a specific ID based on the information received from the device 10 (step S103).

  The purchase data management server 20 may receive purchase data corresponding to the electronic receipt directly from the electronic receipt center server 60. For example, the purchase data management server 20 may receive purchase data corresponding to a specific ID from the electronic receipt center server 60 based on the specific ID received from the user device 10. The purchase data management server 20 may be configured to receive, from the electronic receipt center server 60, data related to products of a data collection target company of the purchase data management server 20 among purchase data corresponding to the electronic receipt. .

  The purchase data management server 20 issues a point (may be referred to as a digital asset) based on purchase data corresponding to the specific ID to the specific ID (step S104). Here, the issuance of the points may correspond to provision of an incentive for providing purchase data, or may correspond to provision of an incentive for purchasing a product of a data collection target company.

  For example, when the purchase data relates to a specific product (for example, a product of a data collection target company), the purchase data management server 20 calculates an amount calculated according to a predetermined rule based on the purchase price, the number of purchases, and the like of the product. (Forehead) points may be issued for the specific ID. The purchase data management server 20 may determine whether or not the purchase data relates to a specific product from the product name, price, item, and the like.

  The object for which points are issued is an application (for example, an electronic receipt application (may be referred to as a wallet application)) or an account associated with at least one of the specific ID, electronic receipt, user, and user device 10. It may be. The application may run on the device 10.

  For example, the issuance of points may be realized by transferring the points held by the account of the purchase data management server 20 to the account associated with the specific ID.

  The purchase data management server 20 may issue points every time the purchase data for a specific ID is updated, or may issue points collectively after the purchase data has been updated to some extent.

  The points are preferably issued using a distributed ledger system constructed by at least one of a data collection target company (for example, manufacturer, agency, etc.) and an operating company of the purchase data management server 20.

  The distributed ledger system may be called a distributed network, a distributed ledger, or the like. The distributed ledger system may be, for example, a block chain network (BC-NW), a public BC-NW, a consortium (permission) BC-NW, a private BC-NW, or the like. However, it may be realized by other BC-NW or a combination thereof.

  As the distributed ledger system, another network in which it is difficult to falsify information distributed on the network may be used. For example, the distributed ledger system may be a system that does not use a block and / or chain structure.

  Examples of points issued include points, tokens that conform to Ethereum-based ERC20 (Ethereum requests for comments # 20), and NEM-based mosaics. I can't.

  The issuance of points may be realized using a smart contract. The smart contract is a mechanism for moving an asset (for example, an asset on a block chain) according to a predetermined rule.

  In the present disclosure, digital assets, coins, tokens, digital tokens, digital assets, points, mileage, electronic money, digital currency, virtual currency, cryptocurrency (Cryptocurrency), and the like may be interchanged.

  The above-described application (hereinafter simply referred to as “wallet application”) may be used for the use of points (remittance, reception, etc.) via the wallet. The wallet application may be importable as an additional function of the browser, may be an independent application, or may be built in firmware, OS (Operating System), or the like. The wallet application may be synchronized with various applications (such as an electronic book reader) and devices via an API (Application Programming Interface).

  The wallet is assumed to be an electronic wallet (digital wallet, software wallet, etc.), but may be a hardware wallet. In the present disclosure, an address, a wallet address, a wallet, a wallet ID, an account, an ID used by the device 10 in the P2P network, and the like may be interchanged. The address may mean “an address related to a predetermined virtual currency”. For example, the address may refer to a hash value of a public key for electronic signature in the block chain or a value based thereon.

  The wallet application only needs to be able to exchange a point value corresponding to (or equivalent to) a digital asset with the purchase data management server 20, and may not be able to directly access a distributed ledger system in which the digital asset is used. The exchange of points may not be recorded by the distributed ledger system. For example, the purchase data management server 20 issues a digital asset for a specific ID using a distributed ledger system, and the point value corresponding to the amount of digital assets issued corresponds to the specific ID. You may notify the wallet app.

  When using a predetermined amount of points, the wallet application may transmit information indicating that the predetermined amount is used to the purchase data management server 20. Then, the purchase data management server 20 may be realized by transferring a digital asset corresponding to the predetermined amount from the account associated with the specific ID to the account of the purchase data management server 20. The wallet application may be directly accessible to the distributed ledger system in which the digital asset is used.

  The above-described points may be used for product purchase, prize application, etc. of at least one of the data collection target company and the management company of the purchase data management server 20. The points may be exchanged for specific tokens, legal currencies, points issued by other companies, and the like. The points may be traded between users.

  According to the embodiment described above, by using the distributed ledger system, the data collection target company of the purchase data management server 20 can issue unique points at a low cost.

<Use of data held by purchase data management server 20 for advertisement>
An application (for example, a wallet application) of a user (device 10) holding a point can use information (device) that can be utilized for marketing based on the permission of the user at an arbitrary timing such as registration of an electronic receipt and issuance of a point. 10 position information, user personal information, purchase history information, attribute information, etc.) may be transmitted to the purchase data management server 20.

  The information that can be utilized for the marketing may include information on IDs (TV viewing ID, device ID, EC site ID, advertisement ID, etc.) corresponding to various logs managed by the log management server 30.

  The purchase data management server 20 includes a specific ID (for example, electronic receipt ID) related to the point and an ID (TV viewing ID, device ID, EC site) corresponding to at least one log managed by the log management server 30. ID, advertisement ID, and the like) may be generated. The information for the association may be referred to as association information, ID association information, or the like.

  The ID association information may be configured by any one or a combination of electronic receipt ID information and other ID information related to at least one other ID.

  The other ID information is, for example, at least one of an ID value, service information related to the ID (service name, service type, etc.), and service provider information related to the ID (service provider name, business type, etc.). May be included.

  The purchase data management server 20 may transmit the ID association information to the log management server 30, the ID management server 40, the advertisement distribution server 50, and the like. Further, ID association based on the ID association information may be performed in the log management server 30, the ID management server 40, the advertisement distribution server 50, or the like.

  The advertisement distribution server 50 may determine and distribute an appropriate advertisement to be distributed to the device 10 based on the ID association information.

  For example, the advertisement distribution server 50 receives a TV viewing ID, a device ID, an EC site ID, an advertisement ID, and the like from the ID management server 40 based on the ID association information acquired from the purchase data management server 20. Further, the advertisement distribution server 50 acquires an EC purchase log, a TV viewing log, an advertisement contact log, etc. from the log management server 30 for a predetermined user (for example, a user corresponding to the electronic receipt ID) based on the received ID. Based on these logs, an advertisement to be distributed to the device 10 of the predetermined user may be determined. “Determine advertisement” may be read as “determine CRM measure”, “determine marketing measure”, or the like.

  The advertisement distribution server 50 performs control to distribute many advertisements of a specific advertiser (for example, a data collection target company of the purchase data management server 20) to the user device 10 associated with the specific ID. May be.

  The device 10 may transmit the information of the distributed advertisement (and / or viewed) to other devices (such as a server) participating in a predetermined distributed ledger system. The predetermined distributed ledger system may be a system different from the distributed ledger system used by the purchase data management server 20.

  By sharing the distributed advertisement information with the distributed ledger system, it is possible to suppress a situation in which the distributed advertisement information is falsified. Further, the advertisement contact data of the user of the device 10 is made transparent, and a third party (for example, an advertiser) can easily verify how much the advertisement is displayed.

  According to the embodiment described above, the data collection target company (agent or the like) of the purchase data management server 20 integrates and manages the user ID (electronic receipt ID or the like) and the advertisement ID (cookie or the like) related to product purchase. It is possible to perform highly efficient advertising communication for each user.

<Modification>
In the above-described embodiment, the point issuing mechanism is premised on the distributed ledger system, but an existing point issuing system may be used for the point issuing.

(Device configuration)
FIG. 3 is a diagram illustrating an example of a functional configuration of a device according to an embodiment. As illustrated in this example, the device 10 includes a control unit 110, a storage unit 120, a communication unit 130, an input unit 140, and an output unit 150. Note that FIG. 3 mainly shows functional blocks of characteristic portions in the present embodiment, and the device 10 may also have other functional blocks necessary for other processing. Moreover, it is good also as a structure which does not include one part functional block.

  The control unit 110 controls the device 10. The control unit 110 can be configured by a controller, a control circuit, or a control device described based on common recognition in the technical field according to the present disclosure.

  The storage unit 120 stores (holds) information used in the device 10. The storage unit 120 can be configured with, for example, a memory, a storage, a storage device, and the like described based on common recognition in the technical field according to the present disclosure.

  The communication unit 130 communicates with other communication devices (devices, servers, etc.) via a network. The communication unit 13 may output various received information to the control unit 110.

  The communication unit 130 can be configured by a transmitter / receiver, a transmission / reception circuit, or a transmission / reception device described based on common recognition in the technical field according to the present disclosure. Note that the communication unit 130 may include a transmission unit and a reception unit.

  The input unit 140 receives an input by an operation from the user. The input unit 140 may be connected to a predetermined device, storage medium, or the like, and accept data input. The input unit 140 may output the input result to the control unit 110, for example.

  The input unit 140 can be configured by an input device such as a keyboard, a mouse, and a button, an input / output terminal, an input / output circuit, and the like described based on common recognition in the technical field according to the present disclosure. Further, the input unit 140 may be configured to be integrated with the display unit (for example, a touch panel).

  The output unit 150 outputs data, content, and the like in a format that can be perceived by the user. For example, the output unit 150 may include a display unit that displays an image, an audio output unit that outputs audio, and the like.

  The display unit can be configured by a display device such as a display and a monitor described based on common recognition in the technical field according to the present disclosure, for example. In addition, the audio output unit can be configured by an output device such as a speaker described based on common recognition in the technical field according to the present disclosure.

  The output unit 150 includes, for example, an arithmetic unit, an arithmetic circuit, an arithmetic device, a player, an image / video / audio processing circuit, an image / video / audio processing device, which are described based on common recognition in the technical field according to the present disclosure, An amplifier or the like can be included.

  Note that the communication unit (reception unit) 130 may receive electronic receipt data or purchase data corresponding to the electronic receipt from the cashier terminal 80 and transmit it to the purchase data management server 20.

  The purchase data management server 20, the log management server 30, the ID management server 40, the advertisement distribution server 50, the electronic receipt center server 60, the cash register terminal 80, and the like may also have the same configuration as in FIG. Those skilled in the art can understand the description related to the device 10 in the description of FIG. Note that the device 10, the purchase data management server 20, the log management server 30, the ID management server 40, the advertisement distribution server 50, the electronic receipt center server 60, the cash register terminal 80, etc. may all be called communication devices.

  Hereinafter, some parts will be described as examples. The code corresponding to each functional block in FIG. 3 of each device is the first digit of the code indicating each device (for example, “2” of the first digit of “20” in the case of a log management server). ) Is applied to the first single digit in FIG.

  The communication unit 230 of the purchase data management server 20 may receive purchase data corresponding to an electronic receipt relating to the purchase of the user and an ID (Identifier) for identifying the user. The communication unit 230 of the purchase data management server 20 may receive the electronic receipt data itself.

  The control unit 210 of the purchase data management server 20 gives points to the user corresponding to the ID when the purchase data relates to a specific product (for example, a product related to a specific company, the purchase data management server 20). May be.

  For example, when the purchase data relates to a specific product, the control unit 210 of the purchase data management server 20 may give points to the user corresponding to the ID using a distributed ledger.

  The ID may be an electronic receipt ID.

  The control unit 210 of the purchase data management server 20 includes a specific ID (for example, electronic receipt ID) related to the point and an ID (TV viewing ID, device) corresponding to at least one log managed by the log management server 30. ID, EC site ID, advertisement ID, and the like) may be generated. The information for the association may be referred to as association information, ID association information, or the like.

  The communication unit 230 of the purchase data management server 20 may transmit the ID association information to the log management server 30, the ID management server 40, the advertisement distribution server 50, and the like.

  The control unit 310 of the log management server 30 may perform control of acquiring (collecting) a television viewing log, a user action log, and the like and storing it in the storage unit 320. The communication unit 330 of the log management server 30 may transmit and / or receive various logs.

  The control unit 410 of the ID management server 40 may perform control for acquiring (collecting) a TV viewing ID, a device ID, an ID corresponding to a user's action history of the device 10, and storing the acquired ID in the storage unit 420. The communication unit 430 of the ID management server 40 may transmit and / or receive various IDs.

  The control unit 510 of the advertisement distribution server 50 may determine an appropriate advertisement to be distributed to the device 10 based on the ID association information. Control unit 510 may be referred to as an advertisement determination unit. The communication unit 530 of the advertisement distribution server 50 may transmit an advertisement to the device 10.

  For example, the communication unit 530 of the advertisement distribution server 50 receives a TV viewing ID, a device ID, an EC site ID, an advertisement ID, and the like from the ID management server 40 based on the ID association information acquired from the purchase data management server 20. May be. In addition, the communication unit 530 of the advertisement distribution server 50 determines the EC purchase log, TV viewing log, and advertisement contact log from the log management server 30 for a predetermined user (for example, a user corresponding to the electronic receipt ID) based on the received ID. Etc. may be acquired. The control unit 510 of the advertisement distribution server 50 may determine an advertisement to be distributed to the device 10 of the predetermined user based on these IDs, logs, and the like.

  The control unit 610 of the electronic receipt center server 60 and / or the control unit 810 of the cash register terminal 80 may generate an electronic receipt corresponding to the purchase data of the user in association with the unique ID of the user. The communication unit 630 of the electronic receipt center server 60 and / or the communication unit 830 of the cashier terminal 80 may transmit electronic receipt data or purchase data corresponding to the electronic receipt to the device 10 and / or the purchase data management server 20. Good.

(Hardware configuration)
In addition, the block diagram used for description of the said embodiment has shown the block of the functional unit. These functional blocks (components) are realized by any combination of hardware and / or software. Further, the means for realizing each functional block is not particularly limited. That is, each functional block may be realized by one physically coupled device, or may be realized by two or more physically separated devices connected by wire or wirelessly and by a plurality of these devices. Good.

  For example, a device, a server, or the like according to an embodiment of the present disclosure may function as a computer that performs processing of the advertisement distribution method of the present disclosure. FIG. 4 is a diagram illustrating an example of a hardware configuration of devices, servers, and the like according to an embodiment. The device 10 and the advertisement distribution server 50 described above may be physically configured as a computer device including a processor 1001, a memory 1002, a storage 1003, a communication device 1004, an input device 1005, an output device 1006, a bus 1007, and the like. Good.

  In the following description, the term “apparatus” can be read as a circuit, a device, a unit, or the like. The hardware configuration of the device 10, the advertisement distribution server 50, and the like may be configured to include one or a plurality of each device illustrated in the figure, or may be configured not to include some devices.

  For example, although only one processor 1001 is shown, there may be a plurality of processors. Further, the processing may be executed by one processor, or the processing may be executed by one or more processors simultaneously, sequentially, or using other methods.

  Each function in the device 10, the advertisement distribution server 50, and the like is performed by causing the processor 1001 to perform computation by reading predetermined software (program) on hardware such as the processor 1001 and the memory 1002, and the communication and memory by the communication device 1004. This is realized by controlling reading and / or writing of data in 1002 and the storage 1003.

  For example, the processor 1001 controls the entire computer by operating an operating system. The processor 1001 may be configured by a central processing unit (CPU) including an interface with peripheral devices, a control device, an arithmetic device, a register, and the like. Each unit such as the control unit 110 described above may be realized by the processor 1001. The processor 1001 may be implemented by one or more chips.

  Further, the processor 1001 reads programs (program codes), software modules, data, and the like from the storage 1003 and / or the communication device 1004 to the memory 1002, and executes various processes according to these. As the program, a program that causes a computer to execute at least a part of the operations described in the above embodiments is used. For example, the control unit 110 may be realized by a control program stored in the memory 1002 and operating in the processor 1001, and may be realized similarly for other functional blocks.

  The memory 1002 is a computer-readable recording medium. For example, the memory 1002 includes at least a ROM (Read Only Memory), an EPROM (Erasable Programmable ROM), an EEPROM (Electrically EPROM), a RAM (Random Access Memory), and other suitable storage media. It may be configured by one. The memory 1002 may be called a register, a cache, a main memory (main storage device), or the like. The memory 1002 can store programs (program codes), software modules, and the like that can be executed to implement the advertisement distribution method according to an embodiment of the present invention.

  The storage 1003 is a computer-readable recording medium such as a flexible disk, a floppy (registered trademark) disk, a magneto-optical disk (for example, a compact disk (CD-ROM (Compact Disc ROM), etc.)), a digital versatile disk, Blu-ray (registered trademark) disk, removable disk, hard disk drive, smart card, flash memory device (eg, card, stick, key drive), magnetic stripe, database, server, or other suitable storage medium It may be constituted by. The storage 1003 may be referred to as an auxiliary storage device. Note that the storage unit 120 described above may be realized by the memory 1002 and / or the storage 1003.

  The communication device 1004 is hardware (transmission / reception device) for performing communication between computers via a wired and / or wireless network, and is also referred to as a network device, a network controller, a network card, a communication module, or the like. The communication device 1004 may include a SIM card. Note that the communication unit 130 described above may be realized by the communication device 1004.

  The input device 1005 is an input device (for example, a keyboard, a mouse, etc.) that accepts external input. The output device 1006 is an output device (for example, a display, a speaker, etc.) that performs output to the outside. The input device 1005 and the output device 1006 may have an integrated configuration (for example, a touch panel). The input unit 140 and the output unit 150 described above may be realized by the input device 1005 and the output device 1006, respectively.

  Each device such as the processor 1001 and the memory 1002 is connected by a bus 1008 for communicating information. The bus 1007 may be configured by a single bus or may be configured by different buses between devices.

  The device 10, the advertisement distribution server 50, and the like include a microprocessor, a digital signal processor (DSP), an application specific integrated circuit (ASIC), a programmable logic device (PLD), a field programmable gate array (FPGA), and the like. It may be configured including hardware, and a part or all of each functional block may be realized by the hardware. For example, the processor 1001 may be implemented by at least one of these hardware.

(Modification)
Note that the terms described in the present disclosure and / or terms necessary for understanding the present disclosure may be replaced with terms having the same or similar meaning.

  Information, parameters, and the like described in the present disclosure may be represented by absolute values, may be represented by relative values from predetermined values, or may be represented by other corresponding information. Further, names used for parameters and the like in the present disclosure are not limited in any respect.

  Information, signals, etc. described in this disclosure may be represented using any of a variety of different technologies. For example, data, commands, commands, information, signals, bits, symbols, chips, etc. that may be referred to throughout the above description are voltages, currents, electromagnetic waves, magnetic fields or magnetic particles, light fields or photons, or any of these May be represented by a combination of

  Information, signals, and the like may be input / output via a plurality of network nodes. Input / output information, signals, and the like may be stored in a specific location (for example, a memory) or may be managed using a table. Input / output information, signals, and the like can be overwritten, updated, or added. The output information, signals, etc. may be deleted. Input information, signals, and the like may be transmitted to other devices.

  In addition, notification of predetermined information (for example, notification of being “X”) is not limited to explicitly performed, but is performed implicitly (for example, by not performing notification of the predetermined information). May be.

  Software, whether it is called software, firmware, middleware, microcode, hardware description language, or other names, instructions, instruction sets, codes, code segments, program codes, programs, subprograms, software modules , Applications, software applications, software packages, routines, subroutines, objects, executable files, execution threads, procedures, functions, etc. should be interpreted broadly.

  Further, software, instructions, information, and the like may be transmitted / received via a transmission medium. For example, software may use websites, servers, or other devices using wired technology (coaxial cable, fiber optic cable, twisted pair and digital subscriber line (DSL), etc.) and / or wireless technology (infrared, microwave, etc.) When transmitted from a remote source, these wired and / or wireless technologies are included within the definition of transmission media.

  As used in this disclosure, the terms “system” and “network” are used interchangeably.

  Each aspect / embodiment described in the present disclosure may be used alone, may be used in combination, or may be switched according to execution. In addition, the order of the processing procedures, sequences, flowcharts, and the like of each aspect / embodiment described in the present disclosure may be changed as long as there is no contradiction. For example, the methods described in this disclosure present elements of the various steps in an exemplary order and are not limited to the specific order presented.

  As used in this disclosure, the phrase “based on” does not mean “based only on,” unless expressly specified otherwise. In other words, the phrase “based on” means both “based only on” and “based at least on.”

  Although the invention according to the present disclosure has been described in detail above, it is obvious for those skilled in the art that the invention according to the present disclosure is not limited to the embodiments described in the present disclosure. The invention according to the present disclosure can be implemented as modifications and changes without departing from the spirit and scope of the invention determined based on the description of the claims. Therefore, the description of the present disclosure is for illustrative purposes and does not give any restrictive meaning to the invention according to the present disclosure.

Claims (3)

In a predetermined server, a receiving unit that receives purchase data corresponding to an electronic receipt relating to the purchase of the user and an electronic receipt ID (Identifier) for identifying the user;
In the predetermined server, when the purchase data relates to a specific product, a control unit that gives points using a distributed ledger to a user corresponding to the electronic receipt ID;
In the predetermined server or another server, based on the association information between the electronic receipt ID and the advertisement ID, a log for the user corresponding to the electronic receipt ID is acquired, and the user device corresponding to the electronic receipt ID An ad determination unit that determines an ad to be delivered to
A point granting device comprising: a transmission unit that transmits information of a distributed advertisement to another device participating in a predetermined distributed ledger system in a user device corresponding to the electronic receipt ID. system. The point according to claim 1, wherein the advertisement determination unit controls to distribute a large number of company advertisements corresponding to the specific product to a user device corresponding to the electronic receipt ID. Grant system. In a predetermined server, and receiving the purchase data corresponding to the electronic receipt regarding purchasing user, and the electronic receipt ID (Identifier) for identifying the user,
In the predetermined server, when the purchase data relates to a specific product, a step of giving points using a distributed ledger to a user corresponding to the electronic receipt ID;
In the predetermined server or another server, based on the association information between the electronic receipt ID and the advertisement ID, a log for the user corresponding to the electronic receipt ID is acquired, and the user device corresponding to the electronic receipt ID Determining which ads to serve to
Transmitting the distributed advertisement information to another device participating in a predetermined distributed ledger system in the user device corresponding to the electronic receipt ID, .

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