KR100560155B1 - Advertising method using keyword search box - Google Patents

Abstract

The present invention relates to a method in which a keyword search server connected to a user terminal through an information communication network provides advertisement information related to a search keyword input by a user in the vicinity of a search keyword input window in real time. Providing a web page including the linked search word input window; Receiving a search keyword input by the user in the search term input window from the advertisement module; Retrieving a previously constructed advertisement DB using the search keyword, reading advertisement information including a website title and URL of a keyword advertiser related to the search keyword, and transmitting the advertisement information to the advertisement module; And outputting, by the advertisement module, a website title linked to a URL around the search word input window as an advertisement using the transmitted advertisement information.

According to the present invention, a search site operator can generate a new advertising revenue source, and a user can obtain relevant website information in the process of inputting a search, so that the user can quickly search the Internet, and the advertiser can enter a high advertisement through a search input window. Can have an exposure effect.

Description

Method of Advertising Using Keyword Searching Window}

The following drawings attached to this specification are illustrative of preferred embodiments of the present invention, and together with the detailed description of the invention to serve to further understand the technical spirit of the present invention, the present invention is a matter described in such drawings It should not be construed as limited to.

1 is a network diagram illustrating an advertisement method using a keyword search window according to the present invention.

2 is a schematic structural diagram of a keyword search server according to an embodiment of the present invention.

3A is a flowchart illustrating a sequential flow of an advertisement method according to a first embodiment of the present invention.

3B is a flowchart illustrating a sequential flow of an advertisement method according to a second embodiment of the present invention.

4 illustrates an example of an advertisement output around a keyword search window according to an embodiment of the present invention.

The present invention relates to a method and a system for internet advertising, and more particularly, to a method for realizing exposing a connection path of an advertiser website related to a keyword in real time to various keyword input windows provided in an internet website, and a system for implementing the same. will be.

Currently, various search methods are introduced on internet search portal sites. The most popular method is keyword advertising. This way, if a netizen enters a search keyword into a keyword search window and executes a search, the advertisement of a company related to the keyword is first displayed on the search result page.

However, the search results pages of search portal sites include various advertisements such as banner ads, image ads, sponsored link ads, and question guide ads. The number of clicks is not known to be high.

Moreover, it is well known that distrust of keyword advertising has been spreading recently as the recognition that even high-quality services or high-quality contents are not necessarily provided even for websites displaying advertisements. Accordingly, even though the advertiser who posted the keyword advertisement is spending a high advertisement cost, the advertiser does not have a corresponding advertisement effect.

Therefore, in the field of Internet advertising, there is an urgent need for a new advertising method that can replace and improve existing keyword advertising methods and exhibit high advertising effects.

Meanwhile, in the conventional search portal site, a search term input window used to input a search word is an area where the eyes of the users are focused first. Therefore, the search word input window is useful enough as a useful advertising medium. However, until now, the search term input window is limited to the purpose of simply inputting a search term.

Of course, some portal sites employ a method of outputting an advertisement message of an advertiser on the background of a search term input window until a search keyword is inputted. However, this is not only a very passive way, but also an active way to drive access to advertiser websites. In other words, the advertisement message displayed in the search word input window does not open the advertiser's website even if the user clicks the mouse.

  Accordingly, the present applicant has devised the present invention under the object of not only replacing and improving the existing keyword advertising method, but also actively utilizing the search word input window as a new advertising means.

The technical problem to be achieved by the present invention is a keyword advertising method and this method that can achieve a high advertising exposure effect by actively using a search term input window as a new advertising medium to overcome the problems of the conventional keyword advertising method. To provide a system for implementation.

According to an aspect of the present invention, there is provided a keyword advertising method using a search word input window, wherein a keyword search server connected to a user terminal through an information communication network searches advertisement information related to a search keyword input by a user. A method of providing in real time around an input window, the method comprising: (a) providing a web page including a search word input window in which an advertisement module is linked to a web browser of a user terminal; (b) receiving a search keyword input by the user in the search term input window from the advertisement module; (c) searching the advertisement DB previously constructed using the search keyword, reading the advertisement information including the website title and URL of the keyword advertiser related to the search keyword, and transmitting the advertisement information to the advertisement module; And (d) outputting, by the advertisement module, a website title linked to a URL around the search word input window as an advertisement using the transmitted advertisement information.

According to the present invention, the advertisement information includes advertisement information of at least two keyword advertisers, and the advertisement information of individual keyword advertisers further includes impression ranking information in addition to the website title and URL, and the advertisement has an impression ranking. The website titles are listed in high order.

In the present invention, step (b) is a step of receiving a search keyword that has been input until now when each syllable is completed when the user completes the search keyword in syllable units. And step (d) is repeated each time a search keyword inputted to the present time is transmitted.

According to the present invention, when the user selects a predetermined website title included in the outputted advertisement, the website of the corresponding keyword advertiser is output in a separate web browser window.

In the present invention, the advertisement module is written in Javascript or Java applet and included in the web page to be linked with the search word input window. When the web page is loaded in the web browser, the advertisement module is executed and loaded into the memory. .

Alternatively, the advertising module is plugged into a web browser, the web page includes code for calling the plugged in advertising module, and when the web page is loaded into the web browser, the plugged in advertising module is Can be executed and loaded into memory.

According to another aspect of the present invention, there is provided a method of advertising using a keyword search window, comprising: (a) an advertisement module plugged into a web browser installed on a user terminal and generating an advertisement DB; (b) the advertisement module accesses a keyword search server through an information communication network, requests and receives keyword advertisement application details including a keyword advertiser's website title, URL, an advertisement keyword, and an impression ranking, and records the advertisement in a pre-generated advertisement DB. Doing; (c) transmitting, by the keyword search server, a web page including a search word input window linked with the advertisement module to the web browser at the request of the web browser; And (d) when a user inputs a search keyword in the search term input window, the advertisement module searches an advertisement DB based on the input search keyword, reads the website title and URL of the relevant keyword advertiser, and links the web to the URL. And constructing an advertisement based on a site title and outputting the advertisement in the vicinity of a search word input window.

According to the present invention, in the step (d), the reading of information for constituting the advertisement and the output of the advertisement are repeated based on the search keyword input up to the present time point whenever the search keyword is input in syllable units. desirable.

In the present invention, in the step (d), the advertisement module reads the keyword advertisement information to include the exposure ranking of the keyword advertisement, and reads the keyword advertisement information for constituting the advertisement, resulting in two keyword advertisements. In this case, the advertisement module composes a plurality of website titles in a list according to the exposure order and outputs the advertisement.

According to the present invention, when the web page including the search word input window is called, the advertisement module requests and receives transmission of newly registered keyword advertisement application details and keyword advertisement application details with information change by accessing the keyword search server. The newly registered keyword advertisement application details may be newly registered in the advertisement DB, and the keyword advertisement application details having information change may further include updating the corresponding information in the advertisement DB.

Preferably, the advertisement module is implemented as an Active X control and plugged into a web browser.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Prior to this, terms or words used in the present specification and claims should not be construed as being limited to the common or dictionary meanings, and the inventors should properly explain the concept of terms in order to best explain their own invention. Based on the principle that can be defined, it should be interpreted as meaning and concept corresponding to the technical idea of the present invention. Therefore, the embodiments described in the specification and the drawings shown in the drawings are only the most preferred embodiments of the present invention and do not represent all of the technical idea of the present invention, various equivalents that may be substituted for them at the time of the present application It should be understood that there may be water and variations.

1 is a block diagram of a network in which an advertisement method using a keyword search window according to an exemplary embodiment of the present invention is implemented.

Referring to the drawings, the user terminal 10 and the keyword search server 20 are connected to each other through the information communication network 30 to enable mutual communication. Preferably, the information communication network 30 is an internet network by the TCP / IP protocol. However, the scope of the present invention is not in the configuration of the information communication network 30 for mediating the communication between the user terminal 10 and the keyword search server 20, the information communication network 30 will hereinafter be referred to as the Internet for convenience. .

The user terminal 10 is equipped with a known web browser for surfing the Internet and known hardware capable of accessing the Internet. Optionally, the web browser may be plugged in an advertisement module (to be described later) separately distributed by the keyword search server 20 through the Internet to implement the present invention.

The keyword search server 20 provides a user with a search site equipped with a keyword search function through the information communication network 30. The search site basically has a form similar to that of a conventional search portal site that receives a search keyword from a user through a search term input window and then forms a search result page including relevant website information and provides the search result to the user terminal 10. Have However, by incorporating the advertising method according to the present invention into the search word input window, the user is exposed to the website information of the advertiser in real time in the process of inputting the search keyword instead of executing the search.

When the user inputs a search keyword in the search term input window, the keyword search server 20 provides the website title of the advertiser associated with the input keyword in real time around the search term input window. Alternatively, the function of providing advertisement information in real time around the search term input window may be realized at the client level by an advertisement module plugged into the web browser of the user terminal 10 independently of the keyword search server 20. have.

2 shows the configuration of the keyword search server 20 in more detail.

Referring to the drawings, the keyword search server 20 includes a search site providing unit 40; Search box advertisement unit 50; Search DB 60; Advertising DB 70; And a dynamic web document storage unit 80.

The search site providing unit 40 is a server side program for providing various dynamic web documents of a search site including a search site initial screen to the user terminal 10. At this time, the web document constituting the search site is stored in the dynamic web document storage unit 80.

The search site providing unit 40 corresponds to a known web server, and the dynamic web document storage unit 80 is a mass storage medium that can be referred to by the web server. The dynamic web document constituting the search site is written in a known web program (for example, ASP, PHP, etc.). In general, the search results of the website information requested from the user terminal 10 in conjunction with the search DB 60 are provided. Dynamic pages provided. Since the functions of the search site providing unit 40 are already known, a detailed description thereof will be omitted.

The search box advertisement unit 50 is a server program that performs two functions.

First, the search box advertisement unit 50 receives a user's search keyword from the search term input window through the Internet, and then searches the advertisement DB 70 and includes a keyword including the search keyword entered by the user. It is determined whether there is website information of the keyword advertiser who requested the advertisement, and if the website information of the advertiser is present, the advertisement information is configured so that the website title of the advertiser is displayed in the vicinity of the search term input window and output to the web browser of the user terminal 10. Let's do it. Here, the advertisement information preferably includes a website title, a website URL, and an exposure ranking.

The web browser then prints the title of the website linked to the URL of the advertiser's website around the search box input window, and if the user selects and clicks on a specific website title, the advertiser's website is Output to a web browser window.

Second, the search box advertisement unit 50 includes an advertisement index code, a website title of the advertiser, a URL, an advertisement keyword, and an impression ranking according to a request of an advertisement module plugged into a web browser of the user terminal 10. The keyword advertisement application details are read from the advertisement DB 70 and transmitted to the user terminal 10. The advertisement module is installed in the user terminal 10 to be downloaded from the keyword search server 20 and plugged into the web browser. For this purpose, the search site provides a user with a separate menu for distributing the advertisement module.

The keyword advertisement application details received by the advertisement module are stored in a separate advertisement DB generated by the advertisement module in the user terminal 10. The search box advertisement unit 50 transmits a new keyword advertisement application history or a keyword advertisement application history in which the information is changed according to the renewal request of the advertisement module to the advertisement module plugged into the web browser. The advertisement information stored in the advertisement DB of the is updated. The update request by the advertisement module is preferably made automatically when the user accesses the main page of the search site provided by the keyword search server 20 using a web browser.

The search DB 60 is a database that the keyword search server 20 refers to in performing a keyword search requested by a user. The search DB 60 stores titles, URLs, and related descriptions of various websites. The search DB 60 is substantially the same as a search database constructed and operated to provide a search service in a typical search portal site.

The advertisement DB 70 includes website information of an advertiser to which a search term input window advertisement technique according to the present invention is applied. The advertisement DB 70 includes information such as an advertisement index code, an advertiser's website title, a URL, an advertisement keyword, an exposure ranking, an advertiser name, an advertisement period, an advertiser's contact information, an advertiser's address, and the like.

3A is a flowchart illustrating a process of implementing an advertisement technique according to the first embodiment of the present invention, and FIG. 3B is a process flowchart illustrating a process of implementing the advertisement technique according to the second embodiment of the present invention.

First Embodiment

Referring to FIG. 3A, a user runs a web browser in the user terminal 10 and accesses a main page of a search site provided by the keyword search server 20 (S10). Then, the search site providing unit 40 transmits the main page including the search word input window to the web browser and outputs it to the user (S20). At this time, the main page includes an advertisement module written in Javascript or Java applet.

When the main page is transmitted to the web browser, the advertisement module is loaded into the memory and driven (S30). Whenever the user inputs a predetermined search keyword in syllable units in the search term input window, the advertisement module requests related keyword advertisement information while transmitting the search keyword input up to the present time to the keyword search server 20 (S40).

Then, the search box advertisement unit 50 of the keyword search server 20 searches the advertisement DB 70 based on the search keyword transmitted by the advertisement module, and the keyword advertisement including the search keyword in the website title or the advertisement keyword column. Read the application details (S50). Then, the search box advertisement unit 50 transmits the read keyword advertisement application details to the advertisement module in real time (S50). The keyword advertisement application history includes a website title, URL, and exposure ranking of each advertiser.

The request of the advertisement information and the transmission process of the advertisement information in response thereto are preferably repeated whenever the user inputs a search keyword in syllable units. For example, if a user inputs a search keyword "diet", the advertisement module requests advertisement information four times (C, die, diamond, diet), and the search box advertisement unit 50 responds to the request. The advertisement information is provided four times. Of course, if the advertisement information is not read from the advertisement DB 70, the search box advertisement unit 50 transmits a code (null) indicating that there is no advertisement information to the advertisement module.

The keyword advertisement application history transmitted by the search box advertisement unit 50 to the advertisement module includes a website title, a URL, and an exposure ranking. Accordingly, the advertisement module composes an advertisement with a list of website titles linked to URLs using advertisement information transmitted from the search box advertisement unit 50 and outputs the advertisement at the periphery of the search word input window, preferably at the bottom thereof. S60). At this time, when there are a plurality of website titles, the website title having a high exposure ranking is placed at the top of the advertisement with reference to the exposure ranking information. The output of the advertisement is performed whenever the search box advertisement unit 50 transmits the advertisement information to the advertisement module. 4 shows the advertisement information thus output. In the figure, the user has entered a search keyword called diet, and the website title of the advertiser requesting the keyword advertisement for the search keyword called diet is output in the order of high exposure order.

When a user enters a search keyword, and the relevant ad is displayed near the search term input window, the user sees the website title of the advertiser, selects the website of interest, and clicks with a mouse to immediately go to the advertiser's site. It becomes (S70).

In the embodiment described above, the advertising module is implemented by a program such as JavaScript or Java applet. However, more preferably, the advertisement module is more preferably manufactured by an activated X control and plugged into a web browser. In this case, the main page of the search site contains the code that calls the plugged-in ExotX control. Accordingly, when the main page is downloaded to the web browser, the plugged-in advertising module is executed and loaded into the memory. When the user inputs a search keyword, the advertisement information is requested and sent to the search box advertisement unit 50 of the search keyword server. After receiving, the above-described process of outputting around the search word input window is substantially the same.

If the advertising module is written in ActiveX control, the search site preferably provides a dedicated menu for distributing the advertising module in the form of a download.

Second Embodiment

The advertisement method according to the second embodiment is a method in which advertisement information is provided at the level of the user terminal 10, rather than being transmitted in real time from the search box advertisement unit 50 of the keyword search server 20.

Specifically, referring to FIG. 3B, the user downloads the advertisement module from the search site and installs the advertisement module in the user terminal 10 (S80). During installation, the advertising module is plugged into a web browser. The plugged-in advertisement module requests the keyword search server 20 to transmit the advertisement application details of the keyword advertisers included in the advertisement DB 70 (S90). Then, the search box advertisement unit 50 of the keyword search server 20 transmits the keyword advertisement application details recorded in the advertisement DB 70 to the advertisement module (S100). The advertisement application details include an advertisement index code, an advertiser's website title, a URL, an advertisement keyword, an advertisement period, and exposure ranking information. The advertisement module records the transmitted keyword advertisement application details in a separate advertisement DB 70 generated in the user terminal 10 during the installation process (S110). Here, it is natural that the advertisement DB 70 should have a field for storing each individual item information of the keyword advertisement application details.

The advertisement module requests the keyword search server 20 to update the advertisement information whenever the main page of the search site is called on the web browser. The request for updating such advertisement information is preferably made whenever a web document including a search word input window is called. Then, the search box advertising unit 50 inquires the advertisement DB 70, and if there is a newly registered keyword advertisement application history or a change in the information of the existing keyword advertisement application history, the corresponding information DB DB 70 Read from and send to the advertising module. Then, the advertisement module newly registers in the advertisement DB built in the user terminal 10 in the case of the new advertisement application details, and updates the corresponding advertisement application details contained in the advertisement DB if the existing advertisement application details are updated.

The search window advertisement method according to the second embodiment of the present invention is implemented in the state where the advertisement DB is built in the user terminal 10 as described above.

That is, the user drives the web browser and accesses the main page of the search site provided by the keyword search server 20 (S120). Since the main page contains the code for calling the plugged-in advertising module, the main page is loaded into the web browser and the advertisement module is also executed and loaded into the memory of the user terminal 10 (S130).

Thereafter, the user inputs a predetermined search keyword in syllable units in the search word input window included in the main page (S140). Then, whenever the input of one syllable is completed, the advertisement module searches the website title or keyword item among the fields of the advertisement DB constructed in the user terminal 10 by using the search keyword which has been input so far, and then the search keyword. Read the keyword ad application history that includes (S150). At this time, referring to the advertisement period field, it is natural to read only the advertisement application details that should be performed at the present time. Here, the read keyword advertising application details include the advertiser website title, URL, and exposure ranking.

If there is a read keyword advertisement application history, the advertisement module composes an advertisement with a website title to which the advertiser website is linked and outputs the advertisement around the search term input window (S160). At this time, if the advertisement application details are plural, the advertisement application with the highest ranking is placed above the reference to the exposure order of each advertisement application information to output the advertisement. If there is no keyword advertisement application history, a separate advertisement is not output around the search term input window.

When an advertisement is output around the search term input window in the process of inputting a search keyword, the user selects the website information of interest among the output advertisements and clicks with a mouse. Then, the website selected by the user is opened in a separate web browser window (S170).

As described above, although the present invention has been described by way of limited embodiments and drawings, the present invention is not limited thereto and is intended by those skilled in the art to which the present invention pertains. Of course, various modifications and variations are possible within the scope of equivalents of the claims to be described.

According to the present invention, since a user is immediately exposed to an advertisement in the process of inputting a search keyword in a search term input window, the advertiser achieves a corresponding high advertisement effect.

According to another aspect of the present invention, by positioning the conventional search term input window as a new advertising space, a new advertising revenue source can be created from the point of view of the search site operator.

According to another aspect of the present invention, the user is provided with website information related to the search keyword input by the user directly in the search term input window instead of the search result page, thereby reducing information search time on the search site. It becomes possible.

Claims (12)

In a method of providing a keyword search server connected to a user terminal via an information network in real time around the search keyword input window, the advertisement information associated with the search keyword input by the user, (a) providing a web page including a search word input window in which an advertisement module is linked to a web browser of a user terminal; (b) receiving a search keyword input by the user in the search term input window from the advertisement module; (c) searching the advertisement DB previously constructed using the search keyword, reading the advertisement information including the website title and URL of the keyword advertiser related to the search keyword, and transmitting the advertisement information to the advertisement module; And (d) outputting, as an advertisement, a list of website titles linked to URLs around the search term input window by using the advertisement information transmitted by the advertisement module in real time; In the step (b), when the user completes the search keyword by syllable unit, each time the one syllable is completed, the search keyword that has been input so far is received. Step (c) and step (d), Advertising method using a keyword search window, characterized in that it is repeated every time the search keyword inputted so far is transmitted. The method of claim 1, The advertisement information includes advertisement information of at least two keyword advertisers, The ad information for individual keyword advertisers includes impression level information in addition to the website title and URL. The advertisement method using the keyword search window, characterized in that the website title is listed in the order of the highest exposure. delete The method of claim 1, When a user selects a predetermined website title included in the outputted advertisement, the keyword advertiser's website is displayed in a separate web browser window. The method of claim 1, The advertising module is plugged into a web browser, The web page contains code that calls the plugged-in ad module, And when the web page is loaded in a web browser, the plugged-in advertisement module is executed and loaded into a memory. The method of claim 1, The advertising module is written in JavaScript or Java applet and included in the web page to be linked with a search word input window. When the web page is finished loading in the web browser, the advertisement module is executed and loaded into the memory. In the method for providing the advertisement information related to the search keyword entered by the user in the vicinity of the search keyword input window in real time, (a) the advertisement module is plugged into a web browser installed in the user terminal and an advertisement DB is generated; (b) the advertisement module accesses a keyword search server through an information communication network, requests and receives keyword advertisement application details including a keyword advertiser's website title, URL, an advertisement keyword, and an impression ranking, and records the advertisement in a pre-generated advertisement DB. Doing; (c) transmitting, by the keyword search server, a web page including a search word input window linked with the advertisement module to the web browser at the request of the web browser; And (d) When a user inputs a search keyword in the search term input window, the advertisement module searches the DB for the advertisement DB based on the entered search keyword, reads the website title and URL of the relevant keyword advertiser, and the URL is linked to the website. Comprising a title to the advertisement and output in real time around the search window input window; Reading information and output of the advertisement for configuring the advertisement, Each time a search keyword is input in syllable units, an advertisement method using a keyword search window is repeated based on a search keyword input up to the present time. delete The method of claim 7, wherein in step (d), The advertising module reads the keyword advertisement information to include the impression ranking of the keyword advertisement, As a result of reading the keyword advertisement information for constituting the advertisement, if there are two or more keyword advertisements, the advertisement module generates a plurality of website titles in a list according to the exposure order and outputs the advertisement as an advertisement. Advertising method using window. The method of claim 7, wherein The ad module is called when a web page including a search term input window is called, Access to the keyword search server and request and receive transmission of newly registered keyword advertisement application details and keyword advertisement application details with information changes; The newly registered keyword advertisement application history is newly registered in the advertisement DB. The keyword advertisement application history with the information change further includes updating the corresponding information in the advertisement DB. The method of claim 7, wherein The advertising module is an advertising method using a keyword search window, characterized in that implemented by Active X control. A method of providing a keyword-related information matched with a search keyword input by a user in real time around a search keyword input window by a keyword search server connected to a user terminal through an information communication network, (a) providing a web page including a search word input window in which a program module is linked to a web browser of a user terminal; (b) receiving a search keyword input by the user in the search word input window from the program module; (c) searching for a DB previously built using the search keyword, reading a keyword related character string including the search keyword, and transmitting the same to the program module; And (d) outputting, by the program module, a list of transmitted keyword-related strings in real time around the search word input window; In the step (b), when the user completes the search keyword by syllable unit, each time the one syllable is completed, the search keyword that has been input so far is received. Step (c) and step (d), And repeating each time a search keyword inputted so far is transmitted.

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