KR100661288B1 - Method and system for inserting data into SMS / MS message fields - Google Patents

Abstract

The present invention relates to a method and system for inserting data into an SMS / MMS message field. The data insertion system of a message field according to the present invention comprises a sender terminal for creating and transmitting a message and receiving a message from the sender terminal. Message service center for transmitting and processing to the receiver terminal of the data insertion service server for interlocking with the message service center and inserting additional information data by determining the free space in the message field of the message transmitted from the sender terminal, and the data insertion service It includes an information database that is connected to the server and stores the added information data, and the empty space of the wireless message field established as a means of communication can be utilized as a new information transmission channel.

Description

Method and system for inserting data in SMS / MMS message field

1 is a schematic diagram of a data management system of a wireless terminal using conventional redundant data packing.

2 is an overall system configuration diagram for inserting data into an SMS message field according to the present invention.

3 and 4 are still another configuration diagram of a data insertion system of a message field according to the present invention.

5 is a configuration diagram when the insertion service server is interlocked with the rear end of the message service center in the system of the present invention.

6 is a flowchart illustrating a data insertion method of a message field according to the present invention.

7 is a diagram illustrating a system for processing a request for additional information on the inserted data when a receiver receiving a message having data inserted in a message field according to the present invention sends a response message.

8 is a flowchart of processing a request for additional information when a receiver receiving a message having data inserted into a message field sends a response message according to the present invention.

`` Explanation of symbols for main parts of drawings ''

10: calling terminal 20: receiving terminal

30 control station 40 exchange station

50: message service center 52: message receiving unit

54: subscription determination unit 56: service server interworking unit

58: message transmission unit 60: service server

61: message receiving unit 62: advertising insertion determination unit

63: advertisement insertion unit 64: message transmission unit

65: statistics generator 70: subscriber DB

80: advertising DB 90: advertising statistics DB

200: linked server 300: linked server

350: Message Service Center 380: Content DB

400: operator server 500: access server

The present invention relates to a method and system for inserting data into an SMS / MMS message field. More particularly, the present invention relates to inserting data such as information, advertisements, notifications, and promotions by utilizing unused areas of the SMS / MMS message space. The present invention relates to a method and a system for transmitting and receiving the same to a receiver.

In the case of SMS communication in a mobile terminal, the amount of data that can be transmitted is, for example, about 80 bytes in the current technology. However, in actual use, an SMS message does not completely fill the text message.

In the case of a multimedia message (MMS), message data is often transmitted without completely filling the message field for composing the message.

According to Korean Patent Publication No. 10-496978, an individual who is on the Internet by attaching personal data such as a telephone number book managed by a wireless terminal in the remaining transmission data space by utilizing the remaining amount of SMS data remaining unfilled as described above. Disclosed is a personal data management system and management method that transmits data to a data management system so that personal data backup or other data can be managed without payment.

1 shows a data management system of a wireless terminal using redundant data packing.

In Fig. 1, the message content 102 and personal data 104 stored in the data space of a predetermined capacity from the message sender terminal 100 are transmitted to the communication company server 104, and the dual message content 102 is the service provider. It is delivered to the message receiver terminal 120 through the SMS server 112 of the server 110 and the personal data 104 is managed through the data management system 114 of the communication historian server 110.

However, the patent is to transmit the personal data stored in the mobile terminal, that is, the phone number, memo content, schedule management content, received text message content, etc. to the carrier company server to receive the message, and receives the message As a receiver, only a certain amount of SMS messages are delivered, the message data space is not fully utilized.

In addition, the information transmitted in the SMS message space also has a problem that can not be of interest to the recipient from the perspective of the personal data.

The present invention has been made to solve the above problems, and inserts text such as information, advertisement, etc. in the extra space of the SMS or MMS message data to send to the receiver to receive the message and the information data as the same SMS or MMS message It is to provide a data insertion method and an insertion system.

In addition, the present invention provides a system and method for inserting SMS / MMS messages and information data into a single SMS / MMS data space to be received by the recipient and retrieving and providing additional information to the recipient for the message or information data. will be.

The data insertion system of the message field according to the present invention for achieving the above object is a caller terminal for creating and sending a message, a message service center for receiving and transmitting a message from the sender terminal to the receiver terminal of the message, the A data insertion service server interworking with a message service center and determining an extra space in a message field of a message transmitted from the sender terminal to add information data, and storing the added information data connected to the data insertion service server; Contains an information database.

In addition, the data insertion system of the message field in accordance with the present invention is a linked server for the originating terminal to connect to the wired and wireless Internet to compose and send a message, the user information subscribed to the interlocking server and the service to insert the information data; A subscriber database for storing subscription information, a data insertion service server for inserting additional information data by determining free space in a message field of a message transmitted from the originating terminal, and storing the added information data connected to the data insertion service server. And a message service center for transmitting and processing the message into which the information database and the information data transmitted from the interworking server are inserted to the receiver terminal.

On the other hand, in the data insertion method of the message field according to the present invention, the step of creating and sending a message in the sender terminal, receiving the transmitted message to determine whether the user of the message sender or the receiver subscribed to the information data insertion service; Determining, transmitting a message to a data insertion service server when the user is subscribed as the data insertion service user, determining whether or not the data insertion service server is able to insert the data, and inserting data as the insertion result. Searching for information data, inserting it into a message, and transmitting the message, if there is room in the message field.

In addition, the data insertion system in the message field of another aspect according to the present invention, the originating terminal for creating and sending a message, receives a message that inserts additional information data in the message field and transmits a response message to the inserted information data A receiving terminal to receive a message from the calling terminal, and transmits and processes the message to the receiving terminal of the message, and receives a response message from the receiving terminal and transmits the message to a data insertion service server when the message is requested. The interlocking server interlocks with the interlocking server and determines the free space in the message field of the message transmitted from the originating terminal to insert additional information data, and receives the message receiving the additional information request from the interlocking server to search for the information data and add the searched data. Data insertion service to transfer information Server, a subscriber database for storing user information and subscription information subscribed to a service for inserting the information data, an information database for connecting the data insertion service server and storing the inserted information data; A content database connected to the data insertion service server and storing a content or content information searched for the additional requested data, and a message service center transmitting and processing a message in which the content data or content information is inserted to a receiving terminal; do.

 In addition, the method for inserting data into a message field according to another aspect of the present invention includes the steps of: a receiving terminal receiving a message in which information data is inserted into a message field, transmitting a response message for requesting additional information; Receiving a response message and determining whether the message is a request for additional information, transmitting the additional information request message to a data insertion service server to retrieve corresponding information data content, and inserting the retrieved content or content information into a message field Requesting transmission to the message service center and receiving and confirming a message in which the content or content information processed by the message service center is inserted.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

2 shows an overall system configuration for inserting data into an SMS message field according to the present invention.

Fig. 2 shows an embodiment of the system in the case of inserting an advertisement as information data in an SMS message field in the information data insertion system of the message field according to the present invention.

Therefore, the system shown in FIG. 2 is applicable to wireless messaging such as MMS as well as SMS messages, and the inserted information data can insert various information data such as announcements, promotions, and other information in addition to advertisements. It should be noted.

In FIG. 2, the data insertion system of the message field according to the present invention includes a sender terminal 10 for creating and sending an SMS message, and receiving an SMS message from the sender terminal 10 to the receiver terminal 20 of the message. SMS message service center (SMSC) 50 for transmission and processing, interworking with the message service center 50, and inserting data for inserting additional information data by determining a free space in a message field of a message transmitted from the sender terminal 10 A service server 60 and an advertisement database 80 connected to the data insertion service server 60 and storing the information data to be inserted are included.

In addition, the data insertion system shown in FIG. 2 may further include a subscriber database 70 storing subscriber information subscribed to a service providing the information data insertion and the information data insertion service subscription information.

The subscriber database 70 may be used in conjunction with a customer information or customer information DB built by a mobile communication service provider, a portal service provider, and other service providers.

Herein, the subscriber refers to a message sender who composes and requests the transmission of a message or a receiver that receives the message.

In the data insertion system shown in Fig. 2, the message service center 50 receives and processes a message transmitted from the caller terminal 10 via the control station BSC 30 and the exchange MSC 40. (52), the subscription determination unit 54 for determining whether the terminal subscriber is subscribed to the service for additionally inserting the information data, and the service server interworking unit 56 for transmitting a message to the corresponding service server according to the service subscription And a message transmitter 58 for processing the message transmission to the destination exchange (MSC) 40 or the gateway server for roaming.

Here, the subscription determining unit 54 is a module for determining whether to subscribe to the service, and the determination method is to determine whether to subscribe to the additional data insertion service through subscriber information and subscription information stored in the subscriber database 70. Can be.

In addition, the subscription determining unit 54 may determine that a subscription has been made when a specific character, for example, #, * is attached before or after a reception number to receive a message.

As another method, the subscription determining unit 54 may determine that the subscription has been made to use the insertion service when there is a specific related character in the message field.

For example, even when the subscriber is not subscribed to the advertisement insertion service, if there is a message body including the text of "advertisement", the specific character "/, /" is inserted before and after the text character of the "advertisement". / Advertisement / "to make the message that you can subscribe to the ad insertion service.

In the message service center 50, the service server interworking unit 56 routes the entire message received from the originating terminal 10 to the data insertion service server 60 and the data insertion service server 60. ) Inserts additional information data and advertisements, and transmits the message to the receiver terminal 20 to the message transmitter 58.

In addition, the service server interworking unit 56 delivers only the necessary information to the data insertion service server 60 with respect to the message received from the originating terminal 10 and queries the information (advertisement) data to be inserted. After obtaining the message, the message may be inserted into the message content and requested to be sent to the message transmitting unit 58 to the receiver terminal 20.

The data insertion service server 60 illustrated in FIG. 2 may include a message receiver 61 receiving a message from the message service center 50 and inserting data (advertisement) into a message received from the message service center 50. The advertisement insertion determination unit 62 which determines whether there is a free space, the advertisement insertion unit 63 which finds insertable data for the user through the advertisement database 80 and the subscriber database 70, and adds it to the contents of the message. And a message transmitter 64 for transmitting a message inserted with advertisement data to a message service center.

Here, the advertisement inserting unit 63 may insert a relevant advertisement after securing a current state or context before and after the message body analysis.

In addition, the information data insertion server 60 may be configured to further include a statistics generating unit 65 for generating statistics for each user, and additionally inserted into the message.

In FIG. 2, when the information data inserted in the message is an advertisement, the advertisement database 80 may store not only a simple text form of an ad text but also information, such as an advertiser, transmission frequency, reception target, reception time zone, etc., which is information to be advertised. .

In addition, the information data insertion system shown in FIG. 2 may further include an information statistics DB 90 for storing various statistics for each service user and information data used.

3 and 4 show yet another embodiment of a data insertion system of a message field according to the present invention.

In the data insertion system of the message field according to the present invention shown in FIG. 3, the originating terminal 10 accesses the wired / wireless Internet, interlocks with the interworking server 200 and the interworking server 200 to compose and transmit a message. Subscriber database 70 storing user information and subscription information subscribed to a service for inserting information (advertisement) data, and data for additionally inserting information data by determining a free space in a message field transmitted from the calling terminal 10. An information (advertisement) database 80 for storing the inserted information (advertisement) data connected to the insertion service server 60, the data insertion service server 60, and a message into which the information (advertisement) data is inserted. It includes a message service center 50 to process the transmission to the receiving terminal (50).

As in the information data insertion system of the message field shown in FIG. 2, the embodiment shown in FIG. 3 transmits a message transmitted from the originating terminal 10 to the companion server 200 to the service server 60 ( The final message, which is routed and the information (advertisement) is inserted, is transmitted from the service server 60 to the message service center 50 and requested to be transmitted to the receiving terminal 20.

On the other hand, in the embodiment shown in Figure 4, the message transmitted from the originating terminal 10 to the connection server 200 is passed only the necessary information to the service server 60, the query (query) to insert data (advertisement) After obtaining the after the information (advertisement) is inserted into the message field, the final message is transmitted from the connection server 200 to the message service center 50 and transmits the request to the receiving terminal 20.

3 and 4, the interworking server 200 is a web server 210 that can be used when transmitting a message via various information communication networks including wired and wireless Internet when the calling terminal is a PC, other terminals than the mobile terminal. ), A swap server 220, other content providing server or other operator server 230 may be included.

In the system shown in FIG. 2, the data insertion service server 60 is connected to or interlocked with the message service center 50, but the data insertion service server 60 is before or after the message service center 50. It is also possible to connect to other connected servers.

5 illustrates a case in which a data insertion service server is linked to a rear end of a message service center in a data insertion system of a message field according to the present invention.

Referring to FIG. 5, the data insertion service server 60 is not directly connected to the message service center 50 connected to the calling terminal 10, but is connected to the interworking server 300.

The interworking server 300 may be an incoming exchange server, a gateway server, a roaming server, or the like.

In FIG. 5, the message transmitted from the calling terminal 10 is delivered to the message service center 50, and the message center 50 delivers the received message to the companion server 300.

The interworking server 300 is such as a destination exchange server, a gateway server, and a roaming server.

The message transmitted from the interlocking server 300 is routed to the service server 60, the service server 60 searches for the advertisement database 80, inserts advertisement data, and transmits the advertisement data to the operator server 400. .

Here, the service provider server 400, for example, when a receiver is subscribed to a communication company other than the sender who composes and sends the message, and receives the message and transmits the message to the receiver, the receiving terminal side message service This includes the center (SMSC).

In addition, FIG. 5 illustrates a case where the interworking server 300 is routed from the companion server 300 to the service server 60 through a message service center 50 to insert advertisement data into a message. As described above, the advertisement data to be inserted by querying the server 60 may be obtained and then inserted into the message content to transmit a message from the companion server 300 to the operator server 400 to transmit a request.

6 is a flowchart illustrating a data insertion method of a message field according to the present invention.

Referring to FIG. 6, in the data insertion method of the message field according to the present invention, a step of creating and transmitting a message in the calling terminal 10 (S10), receiving the transmitted message, and inserting the information data by the message sender or the receiver Determining whether or not to subscribe to the service (S20), if the subscriber is subscribed to the data insertion service step of transmitting a message to the data insertion service server 60 (S30), the data insertion service server 60 is the data insertion target Alternatively, if it is possible to determine whether it is possible (S40) and if there is a message field for inserting data as a result of the determination, the advertisement data is searched and inserted into the message (S50) and the message containing the advertisement data is transmitted. It includes the step (S60, S70).

Here, the determination of whether to subscribe (S20) may be performed anywhere in the message center 50 or the service server 60, and after the step S30 is performed first, the determination of whether to subscribe (S20) may be performed.

 In FIG. 6, although the message service center 50 is routing a message to the service server 60, as described above, only the partial information of the message is given and the advertisement data to be queried and inserted is obtained. Of course, it is also possible to insert in (60).

In addition, when the message sender or receiver is not subscribed to the data insertion service in step S20, the message service center 50 transmits and processes only the message body to the receiving terminal 20 (S70-1).

In addition, when there is no free field to insert advertisement data in the transmitted message in step S40 or there is no advertisement target, the service server 60 returns the message to the message service server 50 as it is (S60-1). ), The message service center 50 transmits and processes only the message body to the receiving terminal 20.

7 is a diagram illustrating a system for processing a request for additional information on the inserted data when a receiver receiving a message having data inserted in a message field according to the present invention sends a response message.

On the other hand, referring to Figure 7, the data insertion system in the message field of another aspect according to the present invention, the originating terminal 10 for creating and transmitting a message, receiving a message in which additional information data is inserted into the message field and A receiving terminal 20 which transmits a response message to the inserted information data, receives a message from the originating terminal 20, transmits the message to the receiving terminal 20, and responds to the receiving terminal 20. In the case of a message for requesting additional information by receiving a message, a message field of a message transmitted from the originating terminal 10 and interworking with the interworking server 300 and the interworking server 300 to be transmitted to the data insertion service server 60. The information space is additionally inserted by determining the free space at the same time, and the information data is received by receiving the message that receives the request for additional information from the companion server 300. A data insertion service server 60 for inserting and retrieving additional information into a message field and transmitting the data information; and a subscriber database for storing subscriber information and subscription information subscribed to a service connected to the interlocking server 300 and inserting the information data. 70) an information database 80 connected to the data insertion service server 60 to store the inserted information data, and a content connected to the data insertion service server 60 and searched for the additional requested data. Or a message service center 350 for transmitting and processing the content database 380 storing content information and a message in which the content data or the content information is inserted to the receiving terminal 20.

In the system shown in FIG. 7, the additional information is transmitted in a text form using SMS, in a multimedia form such as voice, image, video, etc. using MMS, and in a form of a call connection such as IVR / ARS. There may be.

When transmitted via SMS, the URL of the web page may be transmitted as additional information, and the user who receives it may obtain additional information from the URL by using a client capable of searching the web page such as his PC.

In addition, the additional information may be linked to a swap site by providing a callback URL, which may be accessed by the receiver or transmitted through an Internet messenger, a call connection, or an email of the receiver.

In FIG. 7, the companion server 300 may include at least one of a message service center (SMSC), a swap (WAP) server, a web (WEB) server, a roaming server, or another server.

In addition, in the system illustrated in FIG. 7, when a callback URL in which the content of the additional information data is received in the receiving terminal 20 is received, an access server such as a WAP server 500 may be used to access the receiving terminal. It may be configured to include more.

Referring to FIG. 8, when a receiver receiving a message in which data is inserted into a message field according to the present invention sends a response message, a procedure of processing a request for additional information on the inserted data will be described.

6 and 8, by creating and transmitting a message in the calling terminal 10 (S10), when the sender or the receiver is subscribed as a data insertion service user, the message is delivered to the data insertion service server (S20). In step S30, the data insertion service server determines whether or not the data insertion target is possible or not (S40). If there is a message field for inserting data as the insertion target, the data insertion service server retrieves the information data and inserts it into the message (S50). In step S60 and S70, the message is transmitted.

Subsequently, when the receiving terminal 20 receiving the message in which the information data is inserted into the message field transmits the response message (S80), whether the receiving terminal 20 receives the response message from the receiving terminal 20 and requests additional information. In operation S90, when the additional information request message is transmitted, the message is transmitted to the data insertion service server 60 (S100), and the corresponding additional information is retrieved through the content database 380 (S110).

Here, S90 (determination of the additional information request) may be performed anywhere in the interlocking server and the service server, in which case the step S100 is performed first and then the step S90 and S110.

The searched content or content information is inserted into the message field (S120) and transmitted to the message service center 350 (S130).

In step S140, the receiving terminal receives a message in which the content or content information processed by the message service center 350 is inserted.

On the other hand, when the response message transmitted from the receiving terminal in step S80 is not a message for requesting additional information, the processing is processed as a general reply message and is transmitted to the calling terminal 20 again.

In addition, when there is no corresponding content as a result of the search for the additional information request in step S110, the service server 60 transmits a message indicating that there is no search result to the message service center 350 (S130-1). The message service center 350 transmits a message indicating that there is no search result to the receiving terminal 20.

On the other hand, after step S140 confirms the message sent to the receiving terminal (S150), if the SMS form indicating that there is no additional information or text or search results, the recipient immediately checks the additional information, the message service center 350 In the case where the callback URL is transmitted as the content or the content information in the message transmitted to the receiving terminal 20, the step S160 of accessing the access server 520 such as a swap server is further performed.

If the receiver confirms by transmitting a callback URL when providing the additional information, it may be possible to immediately proceed to an additional purchase through the callback URL connection.

In addition, in step S90 of determining whether the message received by the companion server 300 is an additional information request message, the receiver inputs a keyword, which is in the content of data inserted into the received message, in the response message body. In case of transmission, it can be determined as a message for requesting additional information related to the keyword.

That is, when the receiver sends a response message, requesting additional information by inputting an advertisement keyword in the message body content using the receiver's receiving number for the response message as a predetermined special number 200-3000.

Example 1) Receiving Number: 2003000

    Main article: Anycall

In the above case, it is determined as a request for additional information on the received number and the advertisement keyword "Anycall."

In addition, in step S90 of determining whether the received message from the interworking server 300 is an additional information request message, the receiver transmits the code number which was in the data content inserted in the received message in the message body again. In one case, it may be determined as a message requesting additional information.

That is, a case of inserting a code for requesting additional information in addition to a keyword in an advertisement inserted in an SMS message field and requesting information using the code as a receiving number.

Example 2) When the advertisement text inserted in the received message is <anycall in the neighbor>, the response message of the receiver is performed as follows.

     Received number: 2003000

     Main article: 0412

   In this case, it is determined that additional information on Anycall corresponding to 0412 is requested.

The above describes how to enter the code number in the message body.

Here, a method of inputting a code number into a reception number is described.

Example 3) When the advertising text inserted in the received message is <anycall in the NAVER>, the response message of the receiver is as follows.

     Received number: 0412

     Body: None

    In this case, it is determined that additional information on Anycall corresponding to 0412 is requested.

Example 4 When the advertisement text embedded in the received message is <any motion in Naver>, the response message of the receiver is as follows.

     Received number: 0325

     Main article: Preview

     In the above case, it is determined that a request for a pre-listening function for 'any motion' corresponding to 0325 is requested.

In the step S90 of determining whether the message received from the companion server 300 is an additional information request message, the callback number is transmitted from the data insertion service server 60 when the information data is inserted into the message and transmitted to the receiver. If it is assigned, the receiver may create a response message and transmit the response message, and if the message is transmitted without the response message body, it may be determined as an additional information request message.

When inserting the ad text into the message, the server sets the number assigned by the server side instead of the caller's number in the callback number field, and when the receiver responds, the service server 60 determines whether to request additional information as follows. Done.

Ex5) Caller ID: changed from 0112345678 to 00032474

     Interstitial Ads: 'Anycall' in Naver

     Reply to letter: Where are you now?

In this case, the message is sent as a general reply to the original sender, 0112345678.

Ex6) Caller ID: changed from 0112345678 to 00032474

     Interstitial Ads: 'Anycall' in Naver

     Reply to Text: None

Since there is no content in the response message body, it is recognized as a request for additional information for 'Anycall'.

Further, in the step S90 of determining whether the message received from the companion server 300 is an additional information request message, if the receiver includes a predefined pattern by analyzing the body content created by the response message, the additional information request message is included. It can be judged as.

Ex7) Caller ID: 0112345678 Embedded Ad: 'Anycall' in Naver

     Reply to this message:? If Anycall? Is included

Since the keyword? Anycall? Is included in the body text sent by the receiver in the response message, it is determined as a request for additional information.

Ex8) Caller ID: 0112345678 Inserted advertisement: 'Anycall' in Naver (0412)

     Reply to this message:? 0412? Is included

Since the advertisement code? 0412? Is included in the body text sent by the receiver in the response message, it is determined as a request for additional information.

Ex9) Caller ID: 0112345678 Inserted ad: 'Anycall' in Naver

    Reply to text: I will buy you a cell phone .. Anycall?

     The sender, 0112345678, is sent a text message, 'I am the owner of the mobile phone ..' Also, the caller determines that the request for additional information on the keyword 'Anycall' is provided to the recipient.

Ex10) Caller ID: 0112345678 Embedded Ad: 'Anycall' in Naver

     Reply to the text:

    Since there is no content in the body of the reply message, it is determined as a request for additional information about the inserted advertisement.

Ex11) Caller ID: 0112345678 Embedded Ad: 'Anycall' in Naver

     Reply to the letter: ??

  The sender, 0112345678, is sent a text message, 'I'm a cell phone owner ..' and determines additional information for the final advertisement and provides additional information.

In addition, in the method of building the additional information, in the case of advertisement registration, the additional information may be pre-built as content, and a real-time search result may be provided through a search site.

As described above, although the present invention has been described by way of limited embodiments and drawings, the present invention is not limited thereto and is intended by those skilled in the art to which the present invention pertains. Of course, various modifications and variations are possible within the scope of equivalents of the claims to be described.

According to the data insertion system and method of the message field according to the present invention, the empty space of the wireless message field, which is located as a means of communication, can be utilized as a new information transmission channel.

In addition, there is an effect of providing a system and method for inserting a wireless message and information data into a wireless message space to be received by the receiver, to retrieve and provide additional information to the receiver for the message or information data. .

Claims (31)

delete delete delete delete delete delete A sender terminal for creating and sending a message; A message service center that receives the message from the sender terminal and transmits the message to the receiver terminal of the message; A data insertion service server interworking with the message service center and additionally inserting information data by determining a free space in a message field of a message transmitted from the caller terminal; An information statistics DB for storing various statistics for each service user and used information data; And An information database connected to the data insertion service server and storing the inserted information data, wherein the data insertion service server includes: A message receiving unit receiving a message from the message service center; A data insertion determination unit that determines whether there is free space in which a data can be inserted into a message received from the message service center; A data insertion unit that obtains the presence or context of the user from the message and finds insertable data of the user in the information database and the subscriber database and adds the data to the message content; A statistics generator for generating statistics for each user and information added to the message; And And a message transmitter which transmits a message in which information data is inserted to the message service center. delete delete delete delete The method of claim 7, wherein And the subscription determining unit determines that the subscription is made when a specific character is attached to the front or the rear of the reception number to receive the message. The method of claim 7, wherein And the subscription determination unit determines that a subscription is made to use an insertion service when a specific related character in the message body exists. The method of claim 7, wherein And the information data to be inserted includes data such as information, advertisements, announcements, promotions, and the like. delete delete delete delete delete delete delete A calling terminal for creating and sending a message; A receiving terminal receiving a message in which additional information data is inserted into a message field and transmitting a response message to the inserted information data; An interworking server that receives the message from the calling terminal and transmits the message to the receiving terminal, and receives a response message from the receiving terminal and transmits the message to the data insertion service server when the message is a request for additional information; The interlocking server interlocks with the interlocking server and determines the free space in the message field of the message transmitted from the originating terminal to insert additional information data, and receives the message receiving the additional information request from the interlocking server to search for the information data and add the searched data. A data insertion service server for transmitting information; A subscriber database connected to the interlocking server to store user information and subscription information subscribed to a service for inserting the information data; An information database connected to the data insertion service server and storing the inserted information data;  A content database connected to the data insertion service server and storing content or content information searched for the additional requested data; And And a message service center for transmitting and processing the content data or the message in which the content information is inserted to a receiver terminal. The method of claim 22, The additional information may be transmitted through a text connection using SMS, multimedia such as voice, image, video, etc. using MMS, a call connection such as IVR / ARS, or linked to a swap site by a callback URL, or transmitted via Internet messenger or email. Data insertion system for message fields. The method of claim 22, The interlocking server includes at least one of a message service center, a swap server, a web server, and a roaming server. The method of claim 22, And a connection server for accessing the callback URL in which the content of the additional information data is received in the receiving terminal.  Creating and transmitting a message at the caller terminal;  Delivering a message to a data insertion service server when the sender or receiver is subscribed as a data insertion service user; Determining, by the data insertion service server, whether the data insertion target is possible or not, and searching for and inserting information data into the message and transmitting the message if there is a spare message field to insert data as the insertion target; Transmitting a response message for requesting additional information by a receiving terminal receiving a message in which information data is inserted into a message field; Receiving a response message from the receiver terminal and determining whether the message is a request for additional information; Transmitting the additional information request message to a data insertion service server to retrieve corresponding information data contents; Inserting the retrieved content or content information into a message field and requesting transmission to a message service center; And And receiving and confirming a message in which the content or content information processed for transmission is inserted in the message service center. The method of claim 26, And confirming connection to a swap access server when a callback URL is transmitted as a result of receiving a message in which the content or content information transmitted from the message service center is inserted. The method of claim 26, In the determining of whether the message received from the companion server is an additional information request message, A method of inserting data into a message field, characterized in that the keyword used in the data content inserted in the message received by the receiver is used as a response message, and the message is requested as additional information when the receiver is sent. The method of claim 26, In the determining of whether the message received from the companion server is an additional information request message, A method of inserting data into a message field, characterized in that a code number existing in data contents inserted in a message received by a receiver is used as a response message when the receiver transmits the code number. The method of claim 26, In the determining of whether the message received from the companion server is an additional information request message, When the callback number is assigned by the data insertion service server when the information data is inserted into the message and transmitted to the receiver, when the receiver composes and transmits the response message, when the message is transmitted without the reply message, it is determined as an additional information request message. And inserting data into the message field. The method of claim 26, In the determining of whether the message received from the companion server is an additional information request message, A method of inserting data into a message field, characterized in that the receiver analyzes the body content created by the response message and determines that the message is a request for additional information when a predefined pattern is included.

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