KR100788959B1 - Commerce reward system and method based on user's community activities - Google Patents

Abstract

The present invention relates to a commerce reward system and method based on community activities of a user.

In the present invention, a predetermined reward is provided to the user in association with a commerce server providing a commerce service to the user and a community server providing the community service to the user. That is, in the community activity data derived according to the use of the community service of the first user through the community server, identification information about a predetermined product is stored according to the request of the first user. After the system provides the community activity data according to a request of a second user to access, and the second user selects identification information of a predetermined product included in the community activity data, the system supplies the product through a commerce server. Provide information about the second user. When the next second user purchases the product, the system provides a predetermined reward to the first user who generated the community activity data.

According to the present invention, it is possible to further activate the user's community activities, it is possible to increase the sales of commerce in accordance with the activation of the community activities.

Community, Commerce, Rewards, Posts

Description

System and method for compensating to E-commerce based on community activity}

1 is a conceptual diagram of a commerce reward system based on user community activity according to an embodiment of the present invention.

2 is a structural diagram of a commerce reward system based on community activity of a user according to a first embodiment of the present invention.

3 is a flowchart illustrating a process of performing a community activity including writing a post according to an embodiment of the present invention.

4 is a flowchart illustrating a reward registration process according to an embodiment of the present invention.

5A and 5B illustrate the posting inquiry process illustrated in FIG. 4 in more detail.

6 is a flowchart illustrating a process in which a user selects or cancels a reward upon purchase in an embodiment of the present invention.

7 is a flowchart illustrating a compensation process history inquiry and settlement process according to an embodiment of the present invention.

8 is a structural diagram of a commerce reward system based on community activity of a user according to a second embodiment of the present invention.

9 is a flowchart illustrating a reward processing business cooperation process according to a second embodiment of the present invention.

The present invention relates to a commerce reward system and method, and more particularly, to a system and method for performing a reward for commerce based on community activities of a user on a network.

As the spread of the Internet increases rapidly, electronic commerce for the whole world is made through the same media as the Internet, and communication functions between users are gradually developed, and various forms of communication are made through the Internet.

In order to sell a product in a shopping mall during e-commerce, it is necessary to highlight the merits of the product to attract consumers to purchase. In other words, the shopping mall is not just a place to sell products, but also a space for information distribution to expand product sales by effectively distributing various product information such as product quality and price. In the traditional off-line sales system, the distribution of product information has been generally distributed individually through human contact or on a large scale using media. In addition, the direction of distribution of information is also one-sided from seller to buyer, and information exchange between buyers is limited through human contact.

However, in the internet age, the purchase information is rationalized by the mass release of product information through the Internet. The distribution of information is also carried out in two-way exchanges between sellers and buyers, and information exchange between buyers is also carried out on a large scale via the Internet. As a result, the Internet shopping mall not only overcomes the spatial and spatial limitations of sales, but also achieves a breakthrough in the distribution of product information.

In order to take advantage of the Internet era, community shopping malls are increasingly provided in Internet shopping malls. As a result of comparative analysis of various products from low to simple review level by users and posted on the site, buyers of goods can get more information from other users' articles in a short time and use them for product purchase. Internet shopping malls are attempting various types of community services in anticipation that such community activities will lead to increased shopping mall reliability, more members, and more sales.

Even now, in order to activate the community in the Internet shopping mall, various reward policies are provided to users participating in community activities.

Conventionally, as a description of community activities performed on the Internet site, there is a "user purchase support system based on product use evaluation" described in Korean Patent Application Publication No. 2002-78714. This prior art database the product purchase information for each user by category (use use, manufacturer, brand, product model, related group, human information, etc.) and use the product such as testimonials only for the purchased product. The present invention discloses a method of providing actual product purchase statistics information to a prospective buyer in real time by allowing evaluation information to be input.

In addition, as a technique for providing a predetermined reward for such community activities, there is a "method of applying mileage using the Internet" described in Patent Application Publication No. 2001-84892. The present invention relates to a method of paying mileage to a member who uploaded the travel appreciation letter according to a result of another member evaluating the travel appreciation letter of the posted travel bulletin board.

In addition, Patent Application Publication No. 2000-12721 discloses a "client product information evaluation system and evaluation method on a network" for evaluating client product information stored in a server computer and using the evaluation result as product purchase information. . This prior art provides evaluation scores and number of evaluators for evaluating product information to be used as actual product purchase information, assigning scores to evaluators and information providers, and reflecting predetermined profits on product purchases according to the given scores. A method of actively inducing the registration of product information is disclosed.

However, in these prior arts, since a policy for providing predetermined rewards, such as mileage and scores provided to users, is determined by subjective criteria for each site (shopping mall, etc.), appropriate rewards for users who provide predetermined information according to community activities. There is a problem that is not made. In addition, there is a problem that the compensation policy contributes to the activation of the community itself, but does not guarantee an increase in sales of the shopping mall.

 Therefore, the technical problem to be achieved by the present invention is to provide a commerce reward system and method for enabling the user's community activities in the e-commerce can lead to sales of commerce.

In accordance with an aspect of the present invention for achieving the above technical problem, the commerce reward method provides a predetermined reward to the user in a system optionally comprising a commerce server for providing a commerce service to the user and a community server for providing a community service to the user A method for rewarding a commerce, the method comprising: a) community activity data derived according to the use of a community service by a first user through the community server--link information on a product selected by the first user in the community activity data; Is provided to a second user, the link information for the product as the second user selects a predetermined product included in the community activity data--the link information is assigned to the product. Includes product identification information for the community The method comprising: receiving-data identification code, or further comprising at least one of the identification codes of the first user; b) the system determining whether the link information is in a setting format for determining that the link information relates to a product posted on community activity data; c) when the link information is in a setting format, the system extracts product identification information from the link information and transmits the product identification information to the commerce server so that the commerce server sends the product related information corresponding to the product identification information. Providing it to a second user; d) using, by the system, the link information as compensation information that is identification information for determining whether to process compensation and storing the link information as compensation information of the second user; e) confirming whether the product identification information is included in the reward information of the second user when receiving the product identification information of the product purchased by the second user from the commerce server; And f) when the product identification information is included in the reward information, the system providing a predetermined reward to the first user who generated the community activity data corresponding to the reward information.

The commerce reward system according to another aspect of the present invention is a commerce reward system for providing a predetermined reward to a user in connection with a commerce server for providing a commerce service to a user and a community server for providing a community service to the user. A community manager providing a second user to access community activity data derived according to the first user's use of the community service, which is transmitted through a server; Link information for a product selected by the first user in the community activity data of the first user--the link information includes product identification information for the product, and the community activity data identification code or identification of the first user. An associated product management unit comprising at least one of code; When the link information included in the community activity data is delivered according to the selection of the second user, when the link information is in a setting format for determining that the link information is about a product posted on the community activity data, the link information is included in the link information. An identification unit which transmits the included product identification information to the commerce server, and stores the link information as compensation information which is identification information for determining whether the second user compensates the reward; And providing reward information to the first user who has generated community activity data corresponding to the reward information when the product identification information of the goods purchased from the commerce server and purchased by the second user is included in the reward information. It includes a settlement processing unit.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention.

1 is a conceptual diagram of a commerce compensation method based on a user's community activity according to an embodiment of the present invention.

As shown in FIG. 1, in the present invention, a commerce server for providing a commerce-related service including shopping to a user, a community server for providing a community service to a user, a reward processing server for providing a predetermined reward to a user, and predetermined information Using a database server in which they are stored, provides certain rewards for commerce made based on the user's community activities.

For example, a user accesses a site through the Internet, joins as a member, and performs community activities using a community service. Community activities include all community activities on the Internet, including writing posts, posting files such as videos, and chatting. For example, when a user creates a post as a community activity, the user can select one or more items related to that post. Then, when the user ends the community activity, the community activity data (community activity data becomes "post" in case of post creation) derived according to the activity is transmitted to the reward processing server along with related product information, and the reward processing server Save the transferred data to the database server. If the community activity data is a post, information related to the product selected by the user is stored along with the post content. Hereinafter, community activity data will be referred to as "post" or "post" for convenience of description.

The community server searches the stored data and posts the text entered by the user to the site. In addition, the commerce server displays the product information, and retrieves a post related to the product from the reward processing server and posts it with the product information.

When a user accesses a site through the Internet and searches for posts written by other users, the searched posts are displayed together with related product information. Relevant product information provides a link to the product containing the user number of the author of the article or an identification code for reward processing, including the product code, which the user clicks to order the product. The reward processing server determines whether a reward identification code is included in the ordered product and records the order data, and the order including the identification code has information on a posting or a creator of the order.

After that, a user who has a record of writing a post using a community service can access a site through the Internet and request sales information derived from a post written by the user. In this case, the reward processing server searches for and provides sales information derived from a post written by the corresponding user, and compensates a certain portion of the generated sales in various forms such as cash or equivalent points, reserves, and gift certificates.

Next, a detailed structure of the system for implementing such a commerce compensation method will be described.

2 illustrates a structure of a commerce reward system (hereinafter, referred to as a "commerce reward system") based on community activity of a user according to the first embodiment of the present invention. According to a first embodiment of the present invention, when a commerce server, a community server, a reward processing server, and a database server are implemented in one system, that is, one site functions as a shopping mall and provides a community service to a user. It is a case where all predetermined compensation processing is performed on the basis.

As shown in FIG. 2, the commerce compensation system 100 according to the first embodiment of the present invention includes all networks of various forms such as the network 200, a telephone network, the Internet, and a wireless communication network. It is connected to a plurality of user terminals (300, 310) through).

The user terminals 300 and 310 are communication devices capable of connecting to the commerce compensation system 100 through a network, that is, the Internet 200. For example, various communication such as a wired telephone, a wireless communication terminal, a computer, and a TV with Internet access are available. The device can be used. Therefore, the user can access the commerce compensation system 100 conveniently and quickly using PC communication, the Internet, the wireless Internet, a telephone network, and the like. Here, only two terminals are shown for convenience, but may be two or more.

The system 100 connected to the user terminals 300 and 310 to provide a commerce reward to a plurality of users includes a commerce server 10, a community server 20, a reward processing server 30, and a database server 40. In addition, the web server 50 further includes.

The web server 50 allows a plurality of terminals 300 to be connected through the Internet 200, in particular, the Internet or the wireless Internet, and to match various information provided through each server 10 to 30 in accordance with a communication standard. The conversion process is provided to a plurality of terminals (300, 310), or receives the information transmitted from the terminals (300, 310) via the Internet 200 to perform the interface function to provide to each server (10 to 30), the general of the predetermined site It also functions as a web server.

The commerce server 10 includes a commerce processing unit 11 for processing a purchase related commerce service requested by the user terminals 300 and 310, and a commerce operation database 12 in which a plurality of data necessary for operating a commerce service are stored. .

The community server 20 includes a community processor 21 for processing a community service requested by the user terminal 300.310, and a community operation database 22 in which a plurality of data necessary for operating a community service are stored.

The compensation processing server 30 performs various compensation logic processes generated when the user terminals 300 and 310 access the community server 20 and the commerce server 10 through the Internet 200, and are responsible for registering and managing users. A user management unit 31 to register, a community management unit 32 to register and manage a user's community activities, a related product management unit 33 to add or display related products to a user's community activities, and a user places a product order through a commerce server. The identification unit 34 for determining whether to compensate when requested, the registration management unit 35 for requesting a product order through the commerce server and storing and managing the order data determined by the identification unit 34, the user It includes a query unit 36 for processing the inquiry and billing the sales history derived from their posts, and a settlement processing unit 37 for processing the compensation details for each user do.

The database server 40 includes a plurality of databases in which a plurality of information for compensation processing according to the present invention is stored. Specifically, a user database 41 storing user information such as a customer number, a community such as a post written by a user, and the like. The community database 42 stores a plurality of information derived according to the activity, the product database 43 which stores various product data to be sold, and the sales database 44 which stores sales performance for the sold products. Include.

In the embodiment of the present invention, the databases 41 to 44 for compensation processing are implemented as separate servers 40, but the databases 41 to 44 may be implemented in a form included in the compensation processing server 30. . In addition, the databases 12 and 22 of the servers 10 and 20 may also be implemented in a form included in the database server 40.

In addition, although components of each server 10 to 30 are illustrated to operate in the corresponding server, the present invention is not limited thereto and may be implemented as an independent server to process corresponding functions. In addition, the components and databases of each server 10-30 are classified according to their function, and are not limited to being classified as described above.

Next, the commerce compensation method according to the first embodiment of the present invention will be described based on such a structure.

3 is a diagram illustrating a process of a user performing a community activity including writing a post related to a predetermined product after joining the system 100 according to an embodiment of the present invention.

As shown in FIG. 3, the system 100, i.e., a predetermined site (e.g., a shopping mall site) that provides a community service and a commerce service, receives membership from a plurality of users through the Internet 20. As shown in FIG. When the user connects to the system 100, the web server 50 displays the home page. The homepage displays a trade name and a logo of the shopping mall and provides a function of selecting various menus provided by the shopping mall, for example, 'product information', 'member registration', and the like (S100).

For example, when a user clicks on 'Register' to register as a member, the web server 50 of the system 100 displays a member registration agreement or member registration form of the shopping mall. When the user clicks the member registration form to register as a member and inputs the user's e-mail address, password, etc., the web server 50 transmits the data input by the user to the compensation processing server 30, and the reward processing. The user manager 31 of the server 30 registers the user as a member based on the transmitted data. And after assigning a user number for user identification and storing it in the user database 42 (S110 to S120).

A user who is registered as a member logs in according to login information such as a password entered when registering a member. Web server 50 transmits the login information to the compensation processing server 30, the user management unit 31 of the compensation processing server 30 inquires from the user database 42 to confirm the login information and the corresponding user, such as the user number The information is transmitted to the web server 50. The web server 50 stores the transmitted user information in correspondence with the connected user variables. Here, the user variable represents the user who connected to the system. In addition, various menus of the shopping site are displayed to the logged-in user, for example, shopping-related menus such as product introduction and writing, and community-related menus (S130).

When the logged-in user selects a post writing menu from the community service provided by the community server 20 in the shopping site, the community processing unit 21 of the community server 20 sends a post input form from the community operation database 22 to the user. Display. The logged-in user inputs a post according to a predetermined input form, that is, a title and content, and then inputs a product related to the post (S140 to S180).

When creating a post, a user can register one or more products as related products in the post. A method of registering a related product in a post is to input an identification code of a product that can identify a product to be registered, for example, a product code. There are three ways to register a post with a product code, for example:

First, when a user connects to the community server 20 and clicks a community related menu to create a post, a method of providing a product search and selection function in a post input form.

That is, if the product search page is provided in an input window displayed to the user or in a window separate from the input window, and the user inputs a word to be searched on the search page, for example, a product name, etc., the community processing unit of the community server 20 21 transmits the search word to the compensation processing server 30, and the related product management unit 33 of the compensation processing server 30 searches the product details of the product database 43 on the basis of the search word, and then searches. The search result of adding the selection button including the product code of the corresponding product together with the product codes of the products including the word is provided to the community processing unit 21 of the community server 20.

The community processor 21 displays the search result to the user, and when the user finds the relevant related product, the user clicks the selection button displayed next to the corresponding product. When the user clicks the selection button, the community processor 21 includes the corresponding product code in the post written by the user.

Second, when a user accesses the commerce server 10 to search for a specific product, accesses the corresponding product information page, and clicks a post button on the product information page, the user receives a message from the commerce processing unit 11 of the commerce server 10. After receiving the product code first, the article writing page together with the product code is displayed.

That is, the commerce processing unit 11 when a user clicks a post writing button on a product information page provided with predetermined product information, the community processing unit 21 of the community server 20 displays a posting input form to the user. At that time, the commerce processing unit 11 delivers the product code of the product provided on the product information page to the community processing unit 21. Therefore, the community processor 21 displays a post entry form together with the product code. Accordingly, when a user inputs a predetermined post, a post including the product code is created.

In this case, since the related products are selected first, there is no need to select the related products in the post writing process. Of course, if you want to select more than one product, you can add related products using the first method above.

Third, the related product may be indirectly selected through a specific product information page in which related products are gathered. For example, if you have a product list page that contains a series of product links, you can provide a link to the product list page in the input form so that the user can select a product on the product list page that is linked through the link. to be.

That is, the community processing unit 21 of the community server 20 displays a post entry form in which the product list page is linked to the user, and provides the product list page to the user according to the user's link selection. Thereafter, when the user selects a predetermined product on the product list page, the product code of the selected product is included in the post written by the user.

In this case, as a method of identifying a product related to a post written by a user, a page name or a page code of the product list page may be used instead of a product code of a predetermined product. That is, the post written by the user may include the name or page code of the page instead of the product code.

In an embodiment of the present invention, as a method of adding information about related products to a predetermined post, various methods available on the Internet may be used in addition to the above three methods, and methods combining the above three methods May also be used.

Meanwhile, in the above-described embodiment, the community service provided by the community server 20 is illustrated for convenience of writing a post, but the community service provided by the community server 20 according to the present invention includes not only text data but also pictures, Various multimedia information such as sound and video may also be included and serviced. In addition, input methods can be serviced in various ways, from simple bulletin boards to blogs with html editors. Any type of data or input method is included in the scope of the present invention as long as the information about the predetermined product selected by the user is stored together with the input contents created by the user.

In step S180, when the user clicks the register button after completing the posting, the community processing unit 21 of the community server 20 transmits the input data (post, etc.) to the compensation processing server 30 and compensates. The community manager 31 of the processing server 30 stores the transmitted data in the community database 41 (S190 to S190 ').

Posts stored in the community database 41 as described above can be provided to a number of users (users who created the post and other users) through the community server 20, and also to the users by the commerce server 10 May be provided.

Next, a description will be given of the reward registration process that is performed when a user who views a registered post as described above purchases a predetermined product according to the post.

4 is a diagram illustrating a reward registration process according to an embodiment of the present invention.

The user may query the registered posts through the community server 20, or may search the registered posts through the commerce server 10 (S200 to S220).

5A and 5B illustrate a process of inquiring a post through a community server and a commerce server, respectively.

As shown in FIG. 5A, when a user accesses the community server 20 through the Internet 200, the community processing unit 21 of the community server 20 receives a list of posts from the community database 41 and displays the post to the user. (S10 to S13). In this case, the community processor 21 may optionally receive a post list through the community manager 32. Thereafter, the user selects and displays a specific post of interest from the post list provided by the community processor 21 (S14).

Alternatively, as illustrated in FIG. 5B, when the user accesses the commerce server 10 through the Internet 200, the commerce processing unit 11 provides a menu such as a search for searching for a product, a product for each field, and the like (S20). S21 to S21, when the user selects a specific product from the product list (S22 to S24), the commerce processing unit 11 inquires the information of the corresponding product from the product database 43 and displays it to the user, and also the community database 41. From the list of posts that have the relevant product as relevant information from the list is displayed to the user with the relevant product information. At this time, the commerce processing unit 11 may optionally receive a list of postings associated with the corresponding product through the related product management unit 33 (S25 to S26).

As such, when a user who receives a list of postings through the community server 20 or the commerce server 10 selects and displays a specific post, as illustrated in FIGS. 5A and 5B, the processing unit of each server 20 or 10 is provided. 21 or 11 receives and displays the content of the post from the community database 41 (S15 to S17, S27 to S30). In this case, when there is related product information in the post, the related product management unit 33 of the compensation processing server 30 converts the related product information into a specific format and provides the corresponding server 10 or 20 together with the content of the post. do.

In a first embodiment of the present invention, a connection protocol format for displaying related product information on a post is as follows.

Example 1) http: // shopping site address / product page information

     = Product code + article identification code

Example 2) http: // shopping site address / page information to link to

     = Connection page identification code + post identification code

The product code + article identification code or page identification code + article identification code exemplified herein is used as a "compensation code" for identifying whether compensation processing is performed in an embodiment of the present invention.

The article identification code may also include the author identification code of the post or may be replaced with the author identification code, depending on the system being implemented. Here, the author identification code may be the user number of the user who created the post. Also, depending on the implementation system, the article identification code may be implicitly delivered without being explicitly displayed. That is, in the case of a specific user terminal, there may be a system that transmits not only the target protocol information to be linked but also the protocol address of the previous page where the link is inserted to the server as soon as the user clicks the product link. If the http standard protocol specification includes this feature, Internet browsers built into personal computers used by most home users will also implicitly convey current page information, including links, to the target server. When a user clicks on a link and a new request is delivered, the server can parse not only the link address from the passed http protocol, but also the identification code of the article page that originally contained the link. As a result, in the http protocol-based service system environment for personal computers, an explicit post identification code is omitted, and the post identification code can be obtained by parsing at the server side in an implicit manner.

In the step S220 of FIG. 4 after the posting inquiry as described above is made, if any user having a purchase intention, that is, the viewer clicks the related product link included in the post after reading the posting, The link address is transmitted to the commerce processing unit 11 (or the community processing unit 21) of the commerce server 10 (S230 to S240).

The commerce processing unit 11 transmits the received link address to the identification unit 34 of the compensation processing server 30, and the identification unit 34 has a predetermined connection protocol format for which the corresponding product link address is required by the system of the present invention. If it is configured as a check, and then configured in a predetermined connection protocol format, the passed protocol value is parsed to obtain a product code or page identification code and a post identification code. The obtained product code or page identification code is passed back to the commerce processing unit 11 and used to display the page to the connected user.

At this time, the identification unit 34 of the compensation processing server 30 stores the analyzed posting identification code or the compensation code corresponding to the user variable of the user who connected. The post identification code or the reward code stored in correspondence with the user variable is used as an identification code for determining whether to compensate when the access user orders the corresponding product (S250).

After the above process, the commerce processing unit 11 of the commerce server 10 reads a page of a related product from the analyzed product code or page identification code from the product database 43 and displays it to the user (S260).

If the user is willing to purchase the product, the order related function in the product page, for example, the order button is clicked to place an order. When the user clicks the order button and completes the payment process required for the order, the commerce processing unit 11 transmits order application information such as a product code and a product page identification code to the identification unit 34 of the compensation processing server 30 ( S270 to S280).

The identification unit 34 compares the product code (or page identification code) included in the transmitted order application information with the compensation code stored in the user variable of the connected user to determine whether the order is a compensation processing order to which a predetermined compensation process is applied. Determine (S290). That is, when the product code (or page identification code) according to the order request information is included in the reward code, the order request information is determined as a reward processing order.

When it is determined that the reward processing order, the identification unit 34 transmits the order application information and the compensation code to the registration management unit 35, and the registration management unit 35 identifies the corresponding compensation code or posting in the product order variable according to the order application information. The code is recorded and the order application information is stored in the sales database 44 (S300 to S310). However, when the order request information does not correspond to a compensation processing order, only the order request information is stored in the sales database 44.

On the other hand, if the user purchases only one product goes through the above process, if the user purchases a number of products can be added in the middle step such as a shopping cart. That is, to provide a button such as add to the shopping cart on the product information screen.

For example, when the user clicks the add to cart button, the transaction processing unit 11 delivers the order application information to the identification unit 34 of the compensation processing server 30, and the identification unit 34 is described above. It is determined whether the order is a reward processing order based on the stored reward code corresponding to the order request information and the user variable of the accessing user. And if it is determined that the compensation processing order registration manager 35 records the corresponding compensation code or article identification code in the product order variable. Next, the commerce processing unit 11 of the commerce server 10 displays the order product details requested by the user through a shopping cart screen. If you want to purchase additional items, search for new items and repeat the above process. On the other hand, if an order for an additional purchased product is not a reward processing order, the reward code or article identification code is not recorded for the order variable of the corresponding product.

After the user puts all the items to be ordered in the shopping cart and then clicks the order related function included in the shopping cart screen, for example, the order processing button 11 of the commerce server 10 displays the order details to the user and pays from the user. Proceed with the payment process by receiving information. When the user makes a payment process, the commerce processing unit 11 delivers the order information according to the order details of the user to the registration manager 35 of the compensation processing server 30, and the registration manager 35 sells the received order information. Stored in the database 44. In addition, if the compensation code exists in the order variable for each product included in the order information, the registration management unit 35 also records the compensation code in the product order details and stores it in the sales database 44.

Therefore, when an order is processed through a shopping cart, when only one product is ordered, only one or less reward codes exist in the sales database 44. However, when ordering a plurality of products, each product is included in the sales database 44. There is a separate compensation code for each.

On the other hand, a user who intends to purchase may display the post information or the post information of a post derived from the purchase of the currently selected product in the ordering process, and may select or cancel the compensation to the displayed post or the post author. In other words, by providing a select or cancel button, the user can add a process in which the user himself selects whether the post really helps in purchasing the product. The selection process may be displayed on the product information page or the shopping cart page.

6 is a diagram illustrating a process of selecting or canceling a reward by a user at the time of purchase.

When the selection process is added to the product information page, the commerce processing unit 11 of the commerce server 10 is connected to a user who has a reward code corresponding to the product code currently displayed from the identification unit 34 of the compensation processing server 30. It is inquired whether or not the user variable exists in (S400 to S410). If the reward code is present, the information of the current article or the author of the article to be compensated is displayed on the product information display page, and the select or cancel button including the corresponding article identification code or the reward code is provided together (S420 to S440). ). If there is no compensation code, only product information may be provided (S450).

If the user who intends to purchase is determined that the displayed post information does not help in ordering the product but merely serves as a link, click the cancel button. When the cancel button is clicked, the commerce processing unit 11 transmits the corresponding reward code (or post identification code) to the registration manager 35 of the compensation processing server 30 (S460 to S470), and the registration manager 35 is the user. The compensation code stored in the variable is deleted to exclude the corresponding product order from the compensation processing target (S480).

On the other hand, in the case of adding the user's reward selection process to the shopping cart, the commerce processing unit 11 of the commerce server 10 displays the shopping cart screen and displays the product order information from the registration management unit 35 of the compensation processing server 30. The stored reward code is searched to indicate whether the reward is processed together with a list of ordered products, and a select or cancel button including a post identification code or a reward code is provided for each product. Then, when the user clicks the cancel button on the shopping cart screen, the commerce processing unit 11 delivers the compensation code included in the cancel button to the registration management unit 35 of the compensation processing server 30 to compensate for the corresponding product in the product order information. The code will be removed so that the product order is excluded from compensation.

As described above, by providing a function of disclosing and selecting a compensation processing object in a product purchase process, a user who is both a granter and a beneficiary of the reward processing can directly recognize the reward processing benefit and the process thereof.

Specifically, in a shopping site, a user generally writes a post or purchases a product. In other words, a user can earn rewards by writing a post, and at the same time, reward other users by purchasing a product. Therefore, as the first user selects the compensation process for the post of the second user in the purchase process, the second user expects to select the compensation process for his post in the purchase process. As a result, users will be more actively engaged in community activities, such as being more motivated to write related articles about their purchases. Therefore, it is possible to activate the community through the process of disclosing the compensation process as described above and selecting whether or not to process the compensation, and can also increase the sales through this.

Meanwhile, in the embodiment of the present invention, when a user who has a record of writing a post accesses and logs in to the community server 20 through the Internet 200, the community server 20 displays the compensation processing details for his or her community activities. Provides a menu for searching.

7 shows a process of inquiring and setting up a compensation process according to an embodiment of the present invention.

As shown in FIG. 7, when a user requests a compensation processing history inquiry by clicking a menu provided by the user, the community processing unit 21 of the community server 20 transmits user information such as the user number of the user to the compensation processing server ( The data is sent to the inquiry section 36 at 30) (S500 to S510).

The inquiry unit 36 of the compensation processing server 30 searches the community database 41 based on the user information and inquires all the posts created by the user (S520), and the identification code of the post inquired in the sales database 44 Find all the order history having a compensation code including (S530). Next, after extracting the order details that have not yet been compensated for the settlement process from the found order details (S540), and transmits the data according to the extracted order details to the community server (20) (S550). Meanwhile, if the article identification code of the reward code is replaced with the article creator identification code in step S530, the settlement processing settlement is not yet made in all the order details using the author identification code as the reward code in the sales database 44. Inquire data that does not.

The community processor 21 of the community server 20 provides a user with a reward processing history in which a reward can be made based on the transmitted data, and at this time, the user provides a reward button having a reward claim function and the like to compensate the user. Can be requested (S560).

On the other hand, the user may request to view the compensation processing history even when connected to the commerce server 10 as well as the community server 20. In this case, the commerce server 10 may operate as the community server 20 described above to receive the reward processing details through the reward processing server 30 and provide them to the user, or the community that operates as described above. The compensation process may be received through the server 20 and provided to the user.

As described above, when the user who has received the compensation processing history clicks the compensation processing request button provided in the compensation processing history inquiry result, as shown in FIG. 7, the community processing unit 21 (or the commerce server) of the community server 20 is shown. The transaction processing unit 11 of 10 transmits the corresponding user information to the settlement processing unit 37 of the compensation processing server 30 (S570). In the following description, a case in which the user requests compensation processing after receiving the compensation processing details through the community server 20 will be described. In operation S570, the settlement processing unit 37 may receive the compensation processing history from the community processing unit 21 or may receive the compensation processing history of the user from the inquiry unit 36 based on the received user information.

The settlement processor 37 determines a compensation amount to be provided to the user based on the sales generated from the data according to the compensation processing details, and provides the user with a predetermined compensation means set in the system 100 based on the determined compensation amount. (S580). For example, the settlement processing unit 37 sums up all the sales generated based on the compensation processing details, and then multiplies the sum by a predetermined rate to cash or the equivalent points, or reserves, to the user who claims compensation. Compensation processing in the form of gift certificate or the like is sent to the user's account.

Regarding the details (order details, etc.) for which the compensation processing settlement is completed, the settlement completion record is matched and stored in the sales database 44 (S590), and when the user later reclaims the compensation processing for newly generated sales, Revenue can be excluded from settlement.

The compensation processing history inquiry and settlement can be performed at any community server, commerce server, or compensation processing server, and the server which the user has accessed and requested the inquiry and settlement is inquired and settled through the inquiry unit 36 and the settlement processor 37. Provide the service to the connected user.

Next, a commerce reward system and method based on community activity of a user according to a second embodiment of the present invention will be described.

According to the second embodiment of the present invention, the system 100 is implemented in a form including a compensation processing server and a database server, and then linked with a plurality of commerce servers or community servers separately implemented with the system through the Internet 200. In this case, the reward processing is performed to the user for a predetermined commerce derived based on community activity. That is, the system performs only the function of performing the reward processing and rewards the user for the commerce activity performed at the predetermined shopping mall site in association with the community activity performed at the predetermined community site. Hereinafter, a description of the components that perform the same function as the first embodiment described above and a detailed description of the processes made in the same manner as the first embodiment will be omitted.

8 is a structural diagram of a commerce reward system based on community activity of a user according to a second embodiment of the present invention.

As shown in FIG. 8, the commerce compensation system 100 according to the second exemplary embodiment of the present invention may include a plurality of user terminals 300, 310, a commerce server 10, 10 ′, and a community server through the Internet 200. Compensation processing server 30 is connected to (20,20 '), and performs a compensation process for the commerce made in the commerce server (10, 10') based on the community activities of the community server (20, 20 ') And a database server 40.

As in the first embodiment, each commerce server 10, 10 ′ includes a commerce processing unit 11 and a commerce management database 12, and each community server 20, 20 ′ is a community processing unit 21. ) And community operations database 22. However, unlike the first embodiment, in the second embodiment, as each commerce server 10, 10 ′ and community server 20, 20 ′ are implemented separately from the system 100, a site for operating each server It further includes a user database (13, 23) is stored for the user registered as a member of the commerce server (10, 10 ') is stored in the product database (14) and the sold product stored product information It further includes a sales database (15) that stores the order history, sales performance, etc., the community server (20, 20 ') is a community database (24) that stores information (posts, etc.) derived according to community activities such as posts ) Is further included.

Meanwhile, the compensation processing server 30 and the database server 40 of the system 100 have the same structure as in the first embodiment, and unlike the first embodiment, a predetermined site (commercial server, The affiliated server manager 38 manages information about the community servers, and a compensation processing operation database 45 in which the affiliated company code and the company information are stored.

In this second embodiment, the user database 42, the product database 43, and the sales database 44 of the system 100 are the user database 13 and the product database in the commerce server 10, 10 ′, which is an affiliate. 14, the user database 42 and the community database 41 of the system 100 are linked to the sales database 15, and the user database 23 and the community database of the affiliated community server 20.20 '. 24) is also configured to interwork with each other.

Next, the commerce compensation method according to the second embodiment of the present invention will be described based on such a structure.

9 is a flowchart illustrating a reward processing business cooperation process according to the second embodiment of the present invention.

As shown in the accompanying FIG. 9, first, in the second embodiment of the present invention, the system 100 receives affiliate registration from community server operators and commerce server operators wishing to cooperate with a reward processing business ( S600). Many companies wishing to cooperate in the compensation processing business apply for registration including company information such as business information and Internet site address, and the affiliate management unit 38 of the compensation processing server 30 cooperates with the companies applying for registration. After registering as a company and assigning different affiliate company codes for each company (S610 to S640), the affiliate company information such as the affiliate company code and the affiliate company code is stored in the compensation processing operation database 45 (S650). In addition, the partner company code is transmitted to the company applying for registration (S660). Thereafter, the compensation processing affiliate company (commerce server, community server) provides a compensation processing service based on the received affiliate company code (S670).

As described above, the commerce server (10, 10 ') and community server (20, 20') of each site affiliated with the system 100 and the reward processing work, the first implementation described above based on the provided partner code As an example, it provides community activities, such as membership registration and post writing, and shopping services. This process is performed in the same manner as in the first embodiment (see FIGS. 3 to 7), and the user information in which the commerce server 10.10 'and the community server 20.20' are registered as a member of the system 100 may be used. In the case of providing to the compensation processing server 30, the affiliate company code assigned to each server is transmitted together, so that the reward processing server 30 corresponds to the affiliate company code and stores the user information in the user database 42.

In addition, even when providing information about a post written by a user connected to the community servers 20 and 20 'to the reward processing server 30 of the system 100, the affiliate code assigned to the community server 20.20' And together, the reward processing server 30 to correspond to the post information and affiliated company code to store in the community database (41). At this time, the post information stored in the community database 24 in the community server 20.20 'stores the entire contents input by the user, but the post information transmitted to the reward processing server 30 and stored in the community database 41 is It may contain only data that is essential to the reward process, such as article identification codes, affiliate code, and related product identification codes.

In the above posting process, the user may register one or more products as related products, and the same method as in the first embodiment may be used.

First, when a user accesses a community server and clicks a community related menu to create a post, a method of providing a product search and selection function in a post input form is provided. As in the first embodiment, the community server 20 provides a product search page, and when a user inputs a word to search on the search page, the community server 20 delivers the word to the compensation processing server 30 of the system 100 to provide the product information. To request. Accordingly, after the search result including the selection button including the product code of the corresponding product along with the product information is provided from the compensation processing server 30, when the user clicks the selection button of the predetermined product, the community server 20 corresponds to the corresponding product. The affiliate code is included in the product code and the user's post included in the user-created and stored in its own community database (24). The stored post is also transmitted to the reward processing server 30 and stored in the community database 41 of the system 100. Meanwhile, according to the implemented system, the related product registration function provided by the reward processing server may be implemented in the community server to improve user service quality. In this case, for example, the product database 43 of the system 100 is duplicated and included in the community server 20, and the related product management unit 33 of the compensation processing server 30 is also attached to the community server 20. By doing so, the community server 20 may perform a function of registering a related product in a post by itself.

Second, as in the first embodiment, when a user accesses the commerce server 10 to search for a specific product, accesses the corresponding product information page, and then clicks a post writing button on the product information page, the commerce server 10 After receiving the relevant product code first from the commerce processing unit 11, the article writing page along with the product code is displayed to the user. User-created posts are stored in the database of the server, and also in the community database 41 of the system 100 including the affiliate company code.

Third, as in the first embodiment, the related product may be indirectly selected through a specific product information page in which related products are collected.

In the second embodiment of the present invention, in addition to the above three methods can be used by the user to add the information about the related product in a predetermined post, and also the combination of the above three methods Methods can also be used.

Posts created as described above may be provided to a plurality of users through the community server 20, the commerce server 10, in this case, each server provides the user with a post stored in its own database or the first embodiment and Likewise, posts stored in the community database 41 of the system 100 in connection with the reward processing server 30 may be provided to users.

On the other hand, unlike the first embodiment, when there is related product information in the post, the connection protocol format for displaying the related product information is as follows.

Example 1) http: // shopping site address / product page information = product identification code + article identification code + affiliate code

Example 2) http: // shopping site's address / page information to link to = linking page identification code + article identification code + affiliate code

As described above, in the second embodiment, the affiliate code of each server is included in the reward code according to the first embodiment, such as the product identification code + article identification code + affiliate code or page identification code + article identification code + affiliate code. Further granted is the "compensation code" for identifying whether or not compensation processing.

On the other hand, when a user who accesses a predetermined commerce server (10, 10 ') or a predetermined community server (20, 20') and views a post clicks a related product link included in the post, the link address is as shown in the first embodiment. It is delivered to the compensation processing server 30, the identification unit 35 of the compensation processing server 30 finds the compensation code from the link address and delivers it to the corresponding server (10, 10'20, 20 '). In addition, the compensation processing server 30 corresponds to the user variable of the user connected to the compensation code stored and use it as information for determining whether or not to process the compensation after the user's order. Each server 10, 20 ′, 20, 20 provides corresponding product information to a user accessing from a product code or a page code included in a reward code. At this time, when a user connects to the community server (20, 20 ') and clicks a product link of a provided post, the reward processing server (30) is a commerce server (10.10') selling the product with a reward code determined from the link address. By providing a user with the product information through the commerce server. Therefore, the user accesses the community server 20.20 'and selects a predetermined product included in the predetermined post, and the user is provided with the product information from the commerce server 10.10' selling the product, so that the user can easily purchase the product. .

Then, when the user requests the purchase of the product, the commerce server (10, 10 ') after completing the order and payment, delivers the order application information, such as product code to the compensation processing server 30, the compensation processing server 30 determines whether the reward processing order is based on the compensation code stored in correspondence with the user variable and the product code included in the order application information, and notifies the commerce server 10, 10 'of the result. Thereafter, the commerce server 10.10 'stores the determined reward code and product order information in its own sales database 15, and then stores its affiliate code, product order information, and compensation code of the corresponding order information in the reward processing server ( To 30). The registration management unit 33 of the compensation processing server 30 records the reward code identified in the product order data and stores the product order information together with the affiliate company code of the commerce server in which the sales occurred in the sales database 44.

On the other hand, if a step such as a shopping cart or the like is added so that the user purchases a plurality of products, it is processed as in the first embodiment, and each of the items included in the order information in the sales database 44 by the compensation processing server 30 If a reward code exists in an order variable for a product, the reward code and affiliate code are also recorded in the product order history.

Also in the second embodiment, as shown in the first embodiment, the user who intends to purchase displays the posting information or the author information of the posting from which the purchase of the currently selected product is derived in the ordering process, and whether the reward is processed to the displayed posting or the post creator. By providing a button to select or cancel, you can add a process for the user to choose whether the post really helped him or her buy the product.

In addition, a user who has a record of writing a post may request a compensation processing history. In this case, each server 10, 10 '20, 20' may request a user's user number and an affiliate code of the server. 30 to request the compensation processing history. The query unit 36 of the compensation processing server 30 looks up all the posts written by the user in the community database 41, the posts inquired in the sales database 44 Inquiry data that has not yet been compensated for the settlement in all orders having a post identification code and the affiliate code as a reward code to the server (10,10'20,20 '), according to the data Allow compensation processing details to be provided to the user. Thereafter, the settlement process for the compensation processing details is performed in the same manner as in the first embodiment.

Although the present invention has been described with reference to the most practical and preferred embodiments, the present invention is not limited to the above disclosed embodiments, but also includes various modifications and equivalents within the scope of the following claims. For example, the embodiments described above are not only rewarded for commerce based on the user's community activity on the wired Internet, but also for commerce based on the user's community activity on the wireless network, such as wireless Internet. Can be applied.

As described above, according to the exemplary embodiment of the present invention, shopping sites can quantitatively accurately measure the sales performance derived by community activities, and can arithmetically grasp the relation between the community activities and the shopping performance.

Users can also see how many people have benefited from their carefully written posts, and are rewarded proportionately for their help, so they can better engage with others and help more people. You try to make a lot of money. Therefore, users' participation in community activities can be further improved.

In addition, as users develop quantitatively high quality of community activities, the sales of internet shopping malls increase in proportion, and the internet shopping malls increase sales of shopping services linked with the activation of community services.

Claims (17)

In a commerce compensation method for providing a predetermined reward to a user in a system that selectively includes a commerce server for providing a commerce service to the user and a community server for providing a community service to the user a) the community activity data derived according to the use of the community service of the first user through the community server, wherein the community activity data includes link information for the product selected by the first user; In the state provided to a second user, link information for the product as the second user selects a predetermined product included in the community activity data--the link information includes product identification information for the product. Receiving at least one of the community activity data identification code or the identification code of the first user; b) the system determining whether the link information is in a setting format for determining that the link information relates to a product posted on community activity data; c) when the link information is in a setting format, the system extracts product identification information from the link information and transmits the product identification information to the commerce server so that the commerce server sends the product related information corresponding to the product identification information. Providing it to a second user; d) using, by the system, the link information as compensation information that is identification information for determining whether to process compensation and storing the link information as compensation information of the second user; e) confirming whether the product identification information is included in the reward information of the second user when receiving the product identification information of the product purchased by the second user from the commerce server; And f) if the product identification information is included in the reward information, the system providing a predetermined reward to the first user who generated the community activity data corresponding to the reward information Commerce compensation method comprising a. The method of claim 1 Step a) Generating community activity data according to community activity of a first user accessing the community server; Providing, by the system, a product search function at the request of the first user; Searching for and providing goods including a search word provided from the first user; And Storing identification information of a product corresponding to a product selected by the first user in a search result in community activity data of the first user; Commerce compensation method comprising more. The method of claim 1 Step a) Providing product information to a first user accessing the commerce server; Providing, by the community server, a community service according to a request of a first user to inquire information about one of the product information, and transmitting, by the commerce server, identification information of the product that has been inquired to the community server; Generating, by the community server, community activity data according to the activity of using the community service of the first user; Storing identification information of the product in the community activity data; Commerce compensation method comprising more. delete delete The method of claim 1 Step e) When the second user purchases a product corresponding to the provided product information and the commerce server delivers the order information including the identification information of the purchased product, the system receives the order information based on the reward information of the second user. Determining whether the compensation processing order to which the compensation processing is applied; And If the order information is determined to be a reward processing order, storing the reward information in correspondence with the order information; Including, In step f), the reward for the first user who has generated the community activity data based on the order information corresponding to the reward information. The method according to claim 1 or 6 Step f), If the product identification information is included in the correction information, providing the second user with information on community activity data including the product identification information and inquiring whether to process a reward; And If a compensation process is requested from the second user, performing a reward to the first user Commerce compensation method comprising a. The method according to any one of claims 1 to 3 or 6 And the product identification information includes at least one of a product code assigned to a product and a webpage identification code on which the product is placed. The method according to any one of claims 1 to 3 or 6 And the community activity data is a post including at least one of text, photo, voice information, and video. A commerce reward system for providing a reward to a user in connection with a commerce server providing a commerce service to a user and a community server providing a community service to a user, A community manager providing the second user to access the community activity data derived according to the use of the community service of the first user, which is transmitted through the community server; Link information for a product selected by the first user in the community activity data of the first user--the link information includes product identification information for the product, and the community activity data identification code or identification of the first user. An associated product management unit comprising at least one of code; When the link information included in the community activity data is delivered according to the selection of the second user, when the link information is in a setting format for determining that the link information is about a product posted on the community activity data, the link information is included in the link information. An identification unit which transmits the included product identification information to the commerce server, and stores the link information as compensation information which is identification information for determining whether the second user compensates the reward; And When the product identification information for the product purchased from the commerce server and the second user includes in the reward information, providing a predetermined reward to the first user who has generated community activity data corresponding to the reward information Settlement processing department Commerce compensation system comprising a. The method of claim 10  A community database that stores information on community activity data that is derived according to the use of a community service of a first user through the community server and includes information on a predetermined product. Commerce compensation system further comprising. The method of claim 11, A sales database that stores order information according to purchases of products made by users through the commerce server; And Registration management unit for matching the reward information based on the community activity data to the order information provided from the commerce server in the sales database Commerce compensation system further comprising. The method of claim 12, When the identification unit receives the order information including the identification information of the product purchased by the second user from the commerce server, when the identification information of the product is included in the reward information of the second user, the order information is added to the order information. And a commerce reward system corresponding to the reward information and storing in the sales database. The method of claim 13, Extract community activity data generated by the first user from the community database according to the reward processing history request of the first user, and identify an identification code of the community activity data extracted from the sales database or an identification code of the first user. An inquiry unit which extracts order information corresponding to reward information to have and then provides compensation processing details to the first user based on the extracted order information Commerce compensation system further comprising. The method of claim 13, And the settlement processing unit provides a predetermined reward to the first user based on the amount of sales determined according to the order information according to the settlement request of the first user who has received the compensation processing details.  The method of claim 12, The commerce server and the community server are configured separately from the system, and are at least one, The community database stores information on community activity data provided through the community server in response to an identification code of the community server. And the order information according to the product purchase made through the commerce server corresponding to the identification code of the commerce server is stored in the sales database. The method of claim 16 Compensation information is stored in the sales database corresponding to the order information, The reward information includes product identification information for the corresponding product, at least one of a community activity data identification code, an identification code of a first user who generated the community activity data, and an identification code of the community server that provided the community activity data. Commerce compensation system further comprising.

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