KR100852592B1 - System and method of real time phone auction service - Google Patents

Abstract

1. TECHNICAL FIELD OF THE INVENTION

The present invention relates to a real-time telephone auction service system and method thereof.

2. The technical problem to be solved by the invention

The present invention provides real-time auction service through wired / wireless telephones for auctions (e.g., event-based auctions for 3 minutes) that are performed in a relatively short time, either alone or through existing TV home shopping companies or Internet auction sites. To provide a real-time telephone auction service system and a method and a computer-readable recording medium recording a program for realizing the method.

3. Summary of Solution to Invention

The present invention provides a real-time telephone auction service system, comprising: a web server / VXML application server on which auction contents (product description, auction time, bid / bid conditions, auction status), auction progress scenario, and auction participant phone number are registered; An intelligent network hosting application server for performing a call connection through the telephone network and the telephone based on the auction participant telephone number provided from the web server / VXML application server, and providing a VXML URL corresponding to the auction progress scenario to the intelligent additional device; And the intelligent addition device for analyzing the auction contents on the VXML page indicated by the VXML URL provided from the intelligent network hosting application server and providing the auction contents to the phone according to the auction progress scenario to perform the auction during the telephone period. Including, but the call connection between the intelligent additional device and the phone is maintained until the auction is completed by the intelligent network hosting application server.

4. Important uses of the invention

The present invention is used for real-time telephone auction service.

Real time, telephone auction, wire / wireless telephone, VXML page, payment

Description

Real-time telephone auction service system and method thereof {System and method of real time phone auction service}

1 is a configuration diagram of an embodiment of a real-time telephone auction service system according to the present invention;

2 is a flow chart of an embodiment of a real-time telephone auction service method according to the present invention;

Figure 3 is an exemplary view showing a VXML page (main-menu.jsp) of the real-time telephone auction service method according to the present invention.

4A and 4E illustrate an example of a VXML page progressing process in the telephone auction service method according to the present invention;

5 is a flowchart illustrating a payment procedure in a real-time telephone auction service method according to the present invention.

* Explanation of symbols for the main parts of the drawings

11: intelligent network hosting application server 12: service linkage

121: service gateway 122: MSC

123: SSP 124: LE

13: intelligent additional device 14: web server / VXML application server

15: database server

The present invention relates to a real-time telephone auction service system and a method and a computer-readable recording medium recording a program for realizing the method, and more particularly, alone or in combination with an existing TV home shopping company or an internet auction site. The present invention relates to a real-time telephone auction service system for providing an auction service in real time through a wired / wireless telephone, and to a computer-readable recording medium having recorded thereon a program for realizing the method and the method thereof.

Existing internet auction sites have long periods of auctions for a particular item for a week or longer, and select successful bidders from those who participate in the auction by accessing the internet site within the period. In this case, the period must be long enough, so it is not suitable for selling goods within a short time such as the sale of performance tickets. In addition, the target audience is limited because only the people who can access the Internet are connected, and the auction trend cannot be known without continuous monitoring.

In addition, the proposed method of providing a telephone auction service includes a large number of costs and costs for providing a service such as an ARS system for a telephone auction service provider or an auction system, which is connected to a telephone network with a switch system. There are drawbacks to effort and difficulty in flexibly changing auction scenarios.

Therefore, the auction service providing method that can be used even when the user can not be connected to the Internet in a short time, easy to build a providing system and easy to change the auction scenario is required from the user's point of view.

The present invention has been proposed to meet the above requirements, and provides a real-time auction service system for providing real-time auction service through wired / wireless telephones alone or in combination with existing TV home shopping companies or Internet auction sites. And a computer-readable recording medium having recorded thereon a method and a program for realizing the method.

Other objects and advantages of the present invention can be understood by the following description, and will be more clearly understood by the embodiments of the present invention. Also, it will be readily appreciated that the objects and advantages of the present invention may be realized by the means and combinations thereof indicated in the claims.

The system of the present invention for achieving the above object, in the real-time telephone auction service system, auction contents (product description, auction time, bid / bidding conditions, auction status), auction progress scenario and auction participant phone number is registered web Server / VXML application server; An intelligent network hosting application server for performing a call connection through the telephone network and the telephone based on the auction participant telephone number provided from the web server / VXML application server, and providing a VXML URL corresponding to the auction progress scenario to the intelligent additional device; And the intelligent addition device for analyzing the auction contents on the VXML page indicated by the VXML URL provided from the intelligent network hosting application server and providing the auction contents to the phone according to the auction progress scenario to perform the auction during the telephone period. Including, but the call connection between the intelligent additional device and the phone is maintained until the auction is completed by the intelligent network hosting application server.

On the other hand, the method of the present invention, in the real-time telephone auction service method, the web server / VXML application server auction content (product description, auction time, bid / bid conditions, auction status), auction progress scenario and auction participant phone number Registering; A call connection performing step of performing, by the intelligent network hosting application server, a call connection through a corresponding telephone and a telephone network based on the registered auction participant phone number; And while the call connection is established in the telephone period, the intelligent additional device interprets the auction contents on the VXML page indicated by the VXML URL provided from the intelligent network hosting application server and provides the auction contents to the telephone according to the auction progress scenario. And performing the auction, wherein the call connection between the intelligent additional device and the telephone is maintained until the auction is completed by the intelligent network hosting application server.

The method may further include determining, by the intelligent network hosting application server, a successful bidder as a successful bidder on the telephone side of the user through which the successful bidding condition is input; And providing, by the intelligent network hosting application server, payment information regarding the determined successful bidder to a financial institution payment server.
In addition, the method of the present invention, the financial institution payment server performing the payment for the auction on the basis of the payment information about the successful bidder through the call previously maintained in the call period of the intelligent additional device and the successful bidder It further includes.

On the other hand, the present invention, a real-time telephone auction service system equipped with a processor, auction contents (product description, auction time, bid / bidding conditions, auction status), auction progress scenarios and auction participants telephone number; Performing a call connection based on the registered auction participant phone number through the telephone network and maintaining a call connection between the telephones until the auction is completed; And analyzing the auction contents on the VXML page indicated by the VXML URL for the auction while the call connection is established in the telephone period, and providing the auction contents to the phone according to the auction progress scenario to perform the auction. A computer readable recording medium having recorded thereon a program for realization is provided.

In addition, the present invention includes a function for determining a user on the telephone side that has entered a successful bid condition for the auction as a successful bidder; And a computer-readable recording medium having recorded thereon a program for further realizing a function of making a payment for the auction based on payment information of the successful bidder through a call previously held in the determined caller's telephone period. .

The present invention can provide a real-time telephone auction service through wired / wireless telephones using Parlay / OSA technology and Voice eXtensible Markup Language (VXML) technology in an open service system.

Here, the real-time telephone auction service may call a wired / wireless telephone in the system and start auctions to people who have posted information on auctions on TV home shopping or Internet sites and have indicated their intention to bid by telephone or SMS (Short Message Service). You can also assign a specific phone number for the auction and start the auction when the number of participants calling the phone number is greater than the appropriate number. When a real-time telephone auction starts, the lowest price is announced through voice guidance, and bid prices are input to DTMF (Dual Tone Multi Frequency) from auction participants. If the bid price is higher than the current highest price, the highest price is updated. If the lower price is lower than the highest price, the voice prompts to bid again above the highest price. When the auction deadline is reached or when the auction participant enters the immediate purchase price, the auction is closed, and the bidder enters the highest price as of the closing time or the bidder enters the immediate purchase price. Successful bidders can make payments over the phone following the auction. The telephone payment is made in conjunction with a financial institution payment server and a home shopping or internet shopping mall server.

The above objects, features and advantages will become more apparent from the following detailed description taken in conjunction with the accompanying drawings, whereby those skilled in the art may easily implement the technical idea of the present invention. There will be. In addition, in describing the present invention, when it is determined that the detailed description of the known technology related to the present invention may unnecessarily obscure the gist of the present invention, the detailed description thereof will be omitted. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

The telephone auction service provider may provide the telephone auction service provider with its own web server and database server using the network operator's intelligent network hosting application server, VXML application server and other network resources, or provide its own VXML application server or intelligent network hosting application server. It can also be provided using network operators' network resources. In the present invention, a case where a telephone auction service provider having its own VXML application server provides a service using network resources of a network operator will be described.

1 is a configuration diagram of an embodiment of a real-time telephone auction service system according to the present invention, in which "11" is an intelligent network hosting application server, "12" is a service linkage unit, "13" is an intelligent additional device, and "14". Indicates an auction service provider's web server / VXML application server and “database server”, respectively.

As shown in FIG. 1, the real-time telephone auction service system according to the present invention includes a service linkage unit (service gateway 121, mobile switching center (MSC) 122, service) for real-time auction service based on wired / wireless telephones. Attendant exchange (SSP) 123, subscriber local exchange (LE) (124)) 12, and auction participants through the service interlocking unit 12, based on the telephone auction service logic, and the auction participants telephone number list The VXML page of the URL is requested from the intelligent network hosting application server 11 and the intelligent network hosting application server 11 that connects the call to the network and provides a VXML Uniform Resource Locator (URL) when an auction call occurs. And intelligent add-on device 13 to announce auction contents, bid collection and high price to telephone auction participants through voice recognition, voice synthesis, DTMF collection function according to the interpreted contents and to determine final winner. .

Here, the service gateway (121) is an open system to provide 3 ^rd party operators to open service control interface (Application Program Interface) Parlay API to provide application services from its network of network operators. To this end, the service gateway 121 has a variety of network interfaces such as INAP (Intelligent Network Application Protocol) and SIP (Session Initiation Protocol), and provides a multi-service control and management mechanism regardless of the type of network, efficient network operation It is an integrated network service providing platform that guarantees security. The service gateway 121 also includes a SIP proxy function so that it can be delivered to the auction service logic of the intelligent network hosting application server 11 via the hodo service gateway 121 sent from the SIP phone, and the SIP phone in the auction service. You can also try to connect a local call.

The intelligent network hosting application server (11) is equipped with the telephone auction service logic and serves to deliver to the corresponding application when the call comes up, and provides an interface that allows the application to easily use the network resources.

The intelligent adder 13 functions as announcement broadcast, speech recognition, speech synthesis, DTMF digit collection and VXML interpreter. When the VXML URL is transmitted from the intelligent network hosting application server 11 when the auction entry call occurs, the intelligent additional device 13 requests the VXML page to the VXML application server 14 and interprets the VXML page using the VXML interpreter function. Do it. Based on the interpreted contents, it uses the voice recognition, speech synthesis, DTMF collection function to announce the auction contents, collect bids, and guide the highest price.

Referring to the operation of the real-time telephone auction service system according to the present invention having the configuration as described above in detail as follows.

2 is a flowchart illustrating an embodiment of a real-time telephone auction service method according to the present invention.

First, the real-time auction information is provided during home shopping broadcasting or an advertisement for the real-time auction in an internet shopping mall or a general internet site. At this time, the goods to be auctioned, the auction start time, and the designated phone number for the auction application in advance to inform. The outgoing phone number is registered when a person who wants to access real-time auction information on the home shopping or internet site makes a call or sends an SMS to the designated phone number. In this case, in addition to registering by phone or SMS, a method of registering a telephone number on an Internet site may be used, or a telephone call auction may be directly made to auction start time.

In other words, if you register in advance via telephone, SMS or website (201) and participate in the auction, when the auction start time, the auction service web transmits the telephone number list to the intelligent network hosting application server (open service application server) 11 The intelligent network hosting application server 11 connects the call to the participants (202 and 203). In this way, when the participants' calls are connected, the URL for generating a VXML page for starting auction from the logic in the intelligent network hosting application server 11 to the intelligent additional device 13 (eg, http://www.kt.co.kr/main -menu.jsp? product = ticket) is delivered to the intelligent adding device 13, and the intelligent adding device 13 requests the VXML page to the corresponding URL to send the announcement (204 to 206). In this case, an example of the delivered VXML page is shown in FIG. 3.

4A to 4E illustrate an example of the progress of the VXML page from when the intelligent additional device 13 reads the first VXML page and transmits the announcement to the end of the auction. During the auction, announcements about the current highest price may be sent each time the maximum price is updated, or when an auction participant presses a certain key, such as * or #, when the auction participants receive an introductory announcement about the auction item and how to participate in the auction. It may be. In this service flow, when the participant presses *, the highest price announcement is sent (207). The user who confirms the highest price inputs a bid price in DTMF (208). In this case, when the bid price is lower than the current highest price, the highest price is not updated and an announcement is sent to input an amount higher than the highest price (209). The procedure from checking the highest price to entering the bid price is repeated, and the auction is completed when the user enters the immediate purchase price even before the auction deadline or before the auction deadline (210). If there is no user who enters the immediate purchase price, when the auction deadline is reached, the user who inputs the highest price as of the auction closing time is determined as a successful bidder, and a user is notified that the user receives the announcement to use the next opportunity (211). The successful bidder is notified to the successful bidder with the announcement of the successful bidder (212, 213). In addition, when looking at the real-time telephone auction service proposed in the present invention, when the auction start the phone number when the auction start, call the phone to perform the call connection, until the auction is completed, for example, auction content description, auction bid input , Auction procedures such as information on auction prices, auction winners 'decisions, and auction winners' settlements are carried out over a telephone call. This allows a user to be provided with an auction service through a TV home shopping company or an internet auction site, such as an auction that is performed for a relatively short time (eg, an event auction that is performed for 3 minutes) without hanging up the telephone.

Here, the service flow of the payment procedure is as shown in FIG. 5 to be described later.

5 is a flowchart illustrating a payment procedure in a real-time telephone auction service method according to the present invention.

As shown in FIG. 5, after transmitting the announcement to the successful bidder in the final stage of the auction process (501,502), and after sending the successful bid information such as successful bidder and successful bid price to the home shopping or Internet shopping mall server that is the auction subject ( 503, and transmits the information, such as the amount to be paid to the financial institution payment server (504). The financial institution payment server receives the information to be paid, checks the goods and the amount from the customer through its own ARS, and completes the payment process (505). Upon completion of the payment process, the payment approval result is transmitted to the intelligent network hosting application server 11 and the home shopping or internet shopping mall server (506).

As described above, a method of conducting an auction by telephone may be introduced at an existing internet auction site and the auction may be performed simultaneously with a real-time auction on the Internet. In this case, information about the auction progress, such as the bid price, is integrated and maintained on the Internet auction site. The internet auction follows the procedure of the existing internet site, and in the case of the telephone auction, the bid amount information input by the user is transmitted from the intelligent network hosting application server 11 to the internet auction site. When voice guidance is provided by telephone, the intelligent network hosting application server 11 transmits the VXML URL located in the internet auction site server to the intelligent additional device 13, so that the intelligent additional device 13 has the highest price information on the internet auction site server. Voice guidance.

The above-mentioned wired / wireless real-time telephone auctions have the advantage that customers can buy desired items at a low price through auctions, and home shopping or internet shopping malls conduct real-time auctions as events to attract customers' attention. It can be turned off and used as a promotional channel for the item. In addition, the telecommunications service provider can obtain a real-time auction infrastructure to obtain the call fee revenue from the customer, and can receive commissions for auctions and payments from the home shopping or internet shopping mall operators.

As described above, the method of the present invention may be implemented as a program and stored in a recording medium (CD-ROM, RAM, ROM, floppy disk, hard disk, magneto-optical disk, etc.) in a computer-readable form. Since this process can be easily carried out by those skilled in the art will not be described in more detail.

The present invention described above is capable of various substitutions, modifications, and changes without departing from the technical spirit of the present invention for those skilled in the art to which the present invention pertains. It is not limited by the drawings.

The present invention as described above, by providing a wired / wireless telephone-based real-time auction service can achieve the same effect as the customers who want to participate in the auction actually participate in the auction.

In addition, the present invention, unlike the Internet auction, because all is made online in a short time, there is an effect that can participate in the bid while immediately confirming the information that others bid.

In addition, the present invention, the home shopping and Internet shopping malls that conduct auctions can be carried out by telephone auction without the establishment of additional system, the auction with an event to attract the customer's attention to the company, It can be used as a public relations channel for telecommunications operators, and by providing real-time auction infrastructure to telecommunications operators, it is possible to obtain call charges from customers and to receive commissions for auctions and settlements from home shopping or internet shopping mall operators.

Claims (10)

In the real-time telephone auction service system, A web server / VXML application server in which auction contents (product description, auction time, bid / bid conditions, auction status), auction progress scenario, and auction participant phone number are registered; An intelligent network hosting application server for performing a call connection through the telephone network and the telephone based on the auction participant telephone number provided from the web server / VXML application server, and providing a VXML URL corresponding to the auction progress scenario to the intelligent additional device; And Analyzing the auction contents on the VXML page indicated by the VXML URL provided from the intelligent network hosting application server, providing the auction contents to the telephone according to the auction progress scenario, and performing the auction during the telephone period. Including, Real-time telephone auction service system, characterized in that the call connection between the intelligent additional device and the telephone is maintained until the auction is completed by the intelligent network hosting application server. The method of claim 1, The intelligent network hosting application server, Real-time telephone auction service system, characterized in that for determining the user of the phone side that entered the bidding conditions through the intelligent additional device as a successful bidder, the payment information about the successful bidder to the financial institution payment server. The method of claim 2, The financial institution payment server, A real-time telephone auction service system, wherein the auction is settled on the basis of payment information regarding the successful bidder through a call previously maintained in the telephone period of the successful bidder. The method according to any one of claims 1 to 3, The intelligent network hosting application server, When the auction starts with the phone number of the auction participant who inputs the phone number through the web server / VXML application server or SMS, the call is made by the corresponding phone, and the intelligent additional device is connected until the auction is completed. Real time telephone auction service system, characterized in that to maintain the call connection between the telephone. In the real-time telephone auction service method, Registering, by the web server / VXML application server, auction contents (product description, auction time, bid / bid conditions, auction status), auction progress scenario, and auction participant phone number; A call connection performing step of performing, by the intelligent network hosting application server, a call connection through a corresponding telephone and a telephone network based on the registered auction participant phone number; And With the call connection established during the call period, the intelligent additional device interprets the auction contents on the VXML page indicated by the VXML URL provided from the intelligent network hosting application server and provides the auction contents to the phone according to the auction progress scenario. Including performing the auction, And the call connection between the intelligent additional device and the telephone is maintained until the auction is completed by the intelligent network hosting application server. The method of claim 5, wherein Determining, by the intelligent network hosting application server, a user on the telephone side that has entered a successful bid condition through the intelligent additional device as a successful bidder; And Providing, by the intelligent network hosting application server, payment information regarding the determined successful bidder to a financial institution payment server; Real-time telephone auction service method further comprising. The method of claim 6, The financial institution payment server performing a payment for the auction on the basis of the payment information on the successful bidder through a call pre-connected to the intelligent additional device and the successful bidder's telephone period; Real-time telephone auction service method further comprising. The method according to any one of claims 5 to 7, The call connection step, When the intelligent network hosting application server starts the auction with the phone number of the auction participant who inputs the phone number through the web server / VXML application server or SMS, the telephone is connected to the corresponding phone to perform a call connection, and when the auction is completed. Real-time telephone auction service method characterized in that to maintain the call connection between the intelligent add-on and the phone. In a real-time telephone auction service system having a processor, The ability to register auction details (product description, auction time, bid / bid conditions, auction status), auction progress scenario and auction participant phone number; Performing a call connection based on the registered auction participant phone number through the telephone network and maintaining a call connection between the telephones until the auction is completed; And A function of interpreting the auction contents on the VXML page indicated by the VXML URL for the auction and providing the auction contents to the telephone according to the auction progress scenario while the call connection is established in the telephone period to perform the auction. A computer-readable recording medium having recorded thereon a program for realizing this. The method of claim 9, A function of determining, as a successful bidder, a user on the telephone side which has entered a successful bid condition relating to the auction; And A function of performing a payment for the auction based on payment information regarding the successful bidder through a call previously maintained in the determined successful bidder's telephone period. A computer-readable recording medium that records a program for further realization.

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