KR100995974B1 - Csr evaluation system and the method thereof - Google Patents

Abstract

The present invention relates to a CSR evaluation system and a method for evaluating the same, wherein the data collection unit 31, the evaluation score calculation unit 32, the weight calculation unit 33, the evaluation index setting unit 34, and the CSR evaluation unit 35 are provided. CSR evaluation for CSR evaluation of an enterprise set up as a computer 30 including a program storage unit 37 which is connected to a central control unit 36 for respectively controlling the plurality of programs for operating the central control unit 36. A system comprising: a plurality of programs including a program for setting the evaluation indexes affecting the CSR evaluation for standardizing the CSR evaluation, and then sequentially classifying the evaluation indexes in the order of evaluation area, evaluation task, and higher order of evaluation items Stored program storage unit 37; A data collection unit 31 receiving and receiving a questionnaire answered from the customer terminal 11 and the CSR officer terminal 12 of the company through the network 20 to collect and store information on the evaluation index of the company; An evaluation score calculation unit 32 for calculating a CSR evaluation score by binary comparing the data stored by the data collection unit 10; A weight calculator 33 for calculating a mean value of the CSR evaluation scores and calculating a weight using the mean value; An evaluation index setting unit 34 for setting a CSR evaluation index of the evaluation area and the evaluation task using the weights; And a CSR evaluation unit 35 for performing a CSR evaluation on the set company based on a result of the set CSR evaluation index.

Description

CSR evaluation system and evaluation method {CSR EVALUATION SYSTEM AND THE METHOD THEREOF}

The present invention relates to a CSR evaluation system and an evaluation method thereof, and more particularly, to a CSR evaluation system and an evaluation method for objectively evaluating a CSR.

The competition in the market is intensifying, and the public's awareness of social problems is increasing as the global economy is globalized due to the negative thinking of companies such as the Enron crisis in the United States, the slush funding of large domestic corporations, the illegal succession of management rights, and the global economy.

In this context, CSR (Corporate Social Responsibility) activities are emerging, and CSR activities are becoming a measure of corporate value and ability.

In addition, leading companies and multinational corporations operating around the world believe that the success or failure of CSR depends on their CSR activities, and are seeking ways to resolve voluntary and proactive social problems.

CSR activities are not only essential for success, but are also an important means of sustainable development strategies for companies to maintain and strengthen their relationships with society.

In the past, however, there were no tools to measure CSR, and in the absence of a measure, how companies and CSR research institutes specifically define CSRs, how and what they measure, and how to measure objectives, Since the CSR evaluation has not been standardized, such as conducting research based on the subjective items of the researchers as their respective scales without tools, a problem arises that a company could not proceed even if it wanted to carry out strategic CSR activities for more effective corporate management. It was. Therefore, above all, standardization of CSR evaluation is required.

An object of the present invention is to solve the above problems and to objectively evaluate CSR by setting and indexing evaluation indexes that affect objective CSR evaluation.

In order to achieve the above object, the present invention communicates with a customer terminal and a CSR officer terminal of a company through a network, and controls a data collection unit, an evaluation score calculation unit, a weight calculation unit, an evaluation index setting unit, and a CSR evaluation unit, respectively. A CSR evaluation system for conducting a CSR evaluation of an enterprise set up as a computer including a program storage unit connected to a central control device to operate the central control device, wherein the evaluation affects the CSR evaluation for standardizing the CSR evaluation. A program storage unit for storing a plurality of programs including a program for sequentially dividing the evaluation index into an evaluation area, an evaluation task, and an upper hierarchy of evaluation items; A data collection unit receiving and receiving a questionnaire answered from a customer terminal and a CSR officer terminal of a company through the network to collect and store information on an evaluation indicator of a company; An evaluation score calculation unit for calculating a CSR evaluation score by binary comparison of the data stored by the data collection unit; A weight calculator configured to calculate an average value of the CSR evaluation scores and then calculate a weight using the average value; An evaluation index setting unit which sets a CSR evaluation index of the evaluation area and the evaluation task using the weights; And a CSR evaluation unit configured to perform a CSR evaluation on the set company based on a result of the set CSR evaluation index.

The present invention according to the above problem solving means, by setting and indexing the evaluation indicators affecting the objective CSR evaluation, and standardizing the CSR evaluation, it is utilized in the policy development of the government and enterprises, thereby providing the effect that the CSR is settled correctly do.

In addition, the present invention is capable of standardized CSR evaluation, so that companies recognize the importance of social responsibility activities, and social responsibility activities are activated, such as corporate image improvement and corporate culture based on social responsibility activities. To provide.

Moreover, the present invention provides the effect of improving the economics by successful management activities by companies effectively execute corporate social responsibility by standardized CSR evaluation.

1 is a block diagram of a CSR evaluation system according to an embodiment of the present invention.
Figure 2 is a detailed view of the configuration of the computer for CSR evaluation of Figure 1;
Figure 3 is a detailed view of the configuration of the evaluation indicators affecting the CSR evaluation of the present invention.
Figure 4 is a detailed view of the configuration of the opening portion of the first questionnaire, which is a CSR evaluation data of the present invention.
5 is a detailed view of the configuration of the part after the first questionnaire of FIG. 4;
Figure 6 is a detailed view of the configuration of the beginning portion of the second questionnaire, which is a CSR evaluation data of the present invention.
Figure 7 is a detailed view of the configuration of the part after the second questionnaire of Figure 6;
8 is a detailed view of the configuration of the opening portion of the third questionnaire, which is a CSR evaluation data of the present invention.
9 is a detailed view of the configuration of the part after the third questionnaire of FIG. 8;
10 is a flowchart illustrating a CSR evaluation method according to an embodiment of the present invention.
11 is a detailed view showing an example of the response of the questionnaire which is the CSR evaluation data of the present invention.
FIG. 12 is a detailed view of binary comparison values of each element of FIG. 11; FIG.
FIG. 13 is a detailed view showing the decimal point value of the binary comparison value of FIG. 12; FIG.
FIG. 14 is a detailed view showing a percentage value of the decimal value of FIG. 13; FIG.

First, it is important to clarify the concept of social responsibility.

CSR goes beyond shareholder interests, legal and ethical responsibilities to achieve the economic, social and environmental performance of a company for the sustainable development of mankind and contribute to the realization of better human value. ” Can be defined.

CSR activities have long been an important topic in academia.

In fact, the concept of CSR has been debated steadily around the United States and Europe since the 1950s. Recently, Korean companies have also become aware of the importance of ethical management, so corporate social responsibility has become the center of corporate ethics.

The discussion of CSR begins with an early liberal economic system claim that companies that do not make money cannot be good companies, and that they should be responsible only for complying with the law and maximizing shareholder value. For example, the weight of the company is shifting as a claim that the company is not merely separated from the society but survives in relations in the society and should be a human position judged by corporate citizenship beyond profitability and shareholder compensation. In other words, since firms are based on society, firms should prioritize a wide range of human values rather than just economic values as an economic collective.

In other words, it is a testimony to the importance of the public obligation of the return of society to profits, not just profits.

In this situation, as consumers' interest and demand for CSR increase, companies are under pressure to carry out social welfare activities, and they recognize that these charities and donations are investments that can increase the value of the company's assets. It became. In other words, the reputation of a company recognized by consumers through various social activities of the company may be an important criterion for the consumer's purchasing decision. Consumers' perception of whether an enterprise is ethical, honest, environmentally friendly, or responsive to consumer needs is a strong advantage for the company, while a corporate image that seeks commercial interests may be a weakness for the company. The perception that it can.

Therefore, CSR activities have a significant effect on firm preference and purchase intention. CSR is very important as a business strategy. This means that no matter how high the company's performance, if the company's social responsibility is scarce, it will lose trust from the market and society, and the company will have to decline.

Companies can earn lasting trust from stakeholders when they play a socially justified role or activity. CSR is emerging as a top priority as a global standard for evaluating companies' international competitiveness.

And CSR activities go beyond the charitable motivation of giving back resources, such as Social Contribution (SC), to utilize valuable resources created through the efforts of employees as members of the community that makes up the civil society. It is a promise with society to voluntarily contribute to social development. This is a pure social response of a company to make a desirable relationship with society on a voluntary and ethical level by actively utilizing the resources held by the company beyond the legal and economic roles that society expects of the company. have.

In addition, although Korean companies spend a lot of money and volunteer work on SC, the evaluation of companies and entrepreneurs is not good. Samsung, Korea's representative company, was not only criticized by consumers and civic groups for slush funding and the succession of shortcomings, but also suffered enormous economic losses such as its corporate image. Three years of imprisonment. He was convicted of five years and paid a 118 billion won fine.

However, Samsung is still ranked as the number one company that wants to find a job and the company that most wants to resemble Chairman Lee Kun-hee.

In this way, consumers are judged to have a rate-of-interest measure for companies and entrepreneurs, and they have a dual ethics and preference.

Given these phenomena, CSR should be objectively assessed.

Thus, companies can flexibly respond to CSR strategies based on consumer perceptions and values and carry out CSR activities more effectively.

The present invention relates to a CSR evaluation system and its evaluation method for objectively evaluating such a CSR.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

As shown in FIG. 1, the CSR evaluation system according to an exemplary embodiment of the present invention includes a customer terminal 11, a corporate CSR officer terminal 12, a network 20, and a customer through the network 20. And a CSR evaluation computer 30 for collecting information on the evaluation index of the company set as the CSR evaluation target from the terminal 11 and the CSR officer terminal 12 of the company, and performing the CSR evaluation of the set company.

Here, the CSR officer terminal 12 of the enterprise is a terminal used by a CSR specialist in a company such as a large company or a small business.

The customer terminal 11 and the corporate CSR officer terminal 12 may be connected to the CSR evaluation computer 30 through the network 20 as a personal computer, a PDA, a mobile phone capable of wireless internet, or the like.

The network 20 may include a public switched telephone network (PSTN), an integrated services digital network (ISDN), a cable leased line, and the like, and may communicate with the Internet.

As shown in FIG. 2, the CSR evaluation computer 30 is configured to evaluate a company evaluation index set as a CSR evaluation target from a customer terminal 11 and a CSR officer terminal 12 of a company through a network 20. A data collector 31 collecting and storing information; An evaluation score calculation unit 32 for calculating a CSR evaluation score by binary comparing the data stored by the data collection unit 10; A weight calculator 33 for calculating a mean value of the CSR evaluation scores and calculating a weight using the mean value; An evaluation index setting unit 34 for setting a CSR evaluation index (a value reflecting importance of a measurement item in an average of CSR scores) of the evaluation area and the evaluation task using the weights; And a CSR evaluation unit 35 for calculating the CSR evaluation of the set company by calculating the set CSR evaluation index. And a program storage unit 37 connected to the central control unit 36 and the central control unit 36 for respectively controlling the programs for operating the central control unit 36 for the CSR evaluation standardization.

Here, two-way comparison refers to comparing two factors of importance against a given criterion by grouping two decision factors.

Then, the data collection unit 31 collects information on the evaluation index of the company set through the questionnaire responded from the customer terminal 11 and the CSR officer terminal 12 of the company.

As shown in FIG. 3, the evaluation index sets evaluation indexes that affect CSR evaluation for CSR evaluation standardization, and is composed of three layers of evaluation areas, evaluation tasks, and evaluation items.

The evaluation area is composed of three (economic performance indicators, environmental performance indicators, social performance indicators).

There are 16 assessment tasks (economic performance, market reflection, indirect economic impacts, raw materials, energy, water, biodiversity, air emissions and waste, products and services, compliance with regulations, transport, environment in general, labor conditions and practices, human rights). , Social, product responsibility).

The assessment items include 22 (employment, industrial relations, workplace health and safety, education and training, diversity and equal opportunity, investment and procurement practices, non-discrimination, freedom of association and collective bargaining, child labor, forced labor and security practices). , Aboriginal rights, community, corruption, public policy, anti-competitive behavior, legal compliance, customer health and safety, product and service labeling, marketing communications, customer privacy, and compliance.

In addition, the questionnaire is a questionnaire presented with questions about the evaluation index, and the first questionnaire responded from the customer terminal 11 and the second, third questionnaire responded from the corporate CSR officer terminal 12.

As shown in FIGS. 4 and 5, the first questionnaire is a questionnaire for collecting information on weighting factors among evaluation area elements of a company and information on evaluation indicators by company brand. After exemplifying, the items for setting the weights among the elements of the overall evaluation area of the company, the items for setting the weights between the elements of the evaluation by company brand, the items for evaluating the social responsibility index of the companies by company brand, and demographic characteristics The following items will be described in order. The creation method illustrated here is the same as that shown in FIG. 4, which is briefly described in detail as a comparison of the relative importance of the two elements, of "economic performance" and "market reflection". If "important" is important, it is indicated in the four-point direction on the side (left) close to "economic performance" centered on the middle zero, while if "market reflection" is important, close to "market reflection" around zero As shown in the four-point direction of the side (right), in the question illustrated in FIG.

As shown in Fig. 6 and 7, the second questionnaire is a questionnaire for collecting information on the evaluation index of the company set as the CSR evaluation target, exemplifying a company name entry column and a method of creating at the beginning. Items for setting weights between evaluation elements, evaluation tasks, and evaluation elements of each evaluation item are described below.

As shown in FIG. 8 and FIG. 9, the third questionnaire is a questionnaire for collecting information on evaluation indicators for each company brand, and sets weights among evaluation elements of evaluation areas, evaluation tasks, and evaluation items for each company brand. It consists of questions for.

In addition, the program storage unit 37 includes a program for sequentially classifying evaluation indicators set for CSR evaluation standardization, in order of evaluation area, evaluation task, and evaluation items.

CSR evaluation method according to an embodiment of the present invention described above is as follows.

As shown in Figure 10, first, the operator sets the evaluation index affecting the CSR evaluation for the standardization of the CSR evaluation (S1).

As described above, the evaluation index is composed of three hierarchies of three evaluation areas, 16 evaluation tasks, and 22 evaluation items.

As shown in FIG. 3, the program storage unit 37 stores programs that sequentially divide the evaluation area, the evaluation task, and the evaluation items in the order of higher hierarchies. The computer 30 transmits the first questionnaire to the customer terminal 11 and the second and third questionnaire to the CSR manager terminal 12 of the company via the network 20. (S2)

Here, the company's CSR officer is an employee responsible for CSR in the company, and seeks to gather opinions from various experts in this area.

Subsequently, under the control of the central control unit 36, the data collection unit 31 collects the response questionnaires received from the customer terminal 11 and the CSR officer terminal 12 of the company through the network 20, respectively. After that, store it (S3).

Here, the data collection unit 31 may store the data of the questionnaire responded as a method of directly interviewing the general customer and the CSR officer of the company. For example, a general customer may target consumers living in the Seoul metropolitan area, such as Seoul and Gyeonggi, who have accepted the questionnaire.

Since the description in parallel with the case in the description, first, as shown in Figure 11, the data collection unit 31 collects and stores the response data for the questionnaire.

Subsequently, as shown in FIG. 12, under the control of the central control unit 36, the evaluation score calculation unit 32 binary compares the data stored in the data collection unit 31 to calculate a CSR evaluation score. (S4)

Under the control of the central control unit 36, the weight calculating unit 33 calculates an average value of the CSR evaluation scores, and then calculates a weight using the average value (S5).

Here, according to the above example, as shown in Fig. 13, each of the calculated evaluation scores is converted to decimal points (eg, 0.333 (101)), and then the sum (eg, 1.783 (102)) is also calculated. As shown in Fig. 14, the percentages are respectively calculated to calculate relative importance (for example, 0.187 (103) ← {0.333 (101) ÷ 1.783 (102)}).

Then, using the relative importance of each of the weights (eg 0.272 (104) ← {{0.187 (103) +0.218 (105) +0.381 (106) +0.3 (107)} ÷ 4 (number of elements)}) Can be calculated.

Subsequently, the evaluation index setting unit 34 sets the CSR evaluation index of the evaluation task according to the average value and the weight of the evaluation item under the control of the central control unit 36, and evaluates the average value and the weight of the evaluation task. Set the CSR evaluation index of the area (S6).

Here, referring to FIG. 3, the CSR evaluation index (eg, human rights) of the evaluation task is an average value (eg, an average value of seven items including investment and procurement practices) × weight of the evaluation task (eg, investment and procurement practices). : The weight of human rights). In the same manner, the CSR evaluation index (eg, social performance indicators) of the evaluation area is the average value of the evaluation tasks (eg, the average value of four items including human rights) as a lower hierarchy × weight of the evaluation area (eg, social performance indicators). Weight). For this reason, that is, since there is no lower layer, the evaluation item cannot set the CSR evaluation index.

Then, the CSR evaluation unit performs CSR evaluation on the set company according to the result of the CSR evaluation index set under the control of the central control unit 36. (S7)

The CSR evaluation score may be calculated through various evaluation score calculation methods such as SPSS 17.0.

In addition, frequency analysis may be performed using SPSS 17.0 to examine demographic characteristics, which are one of the response data of the first questionnaire.

In addition, CSR scores, weights, and CSR scores can be calculated using the Analytical Hierarchy Process (AHP) technique.

AHP basically goes through the steps of reviewing issues, setting up hierarchies, performing binary comparisons, determining priorities (importance, weighting), synthesizing overall priorities (combining weights), and reviewing their consistency. .

AHP first measures the weight of each element in the lower hierarchy based on the elements in the upper hierarchy. You will create a matrix. From this matrix, one priority vector normalized for each level of the hierarchy is calculated using the eigenvalue method. Finally, one compound priority vector is computed for the entire hierarchy, indicating the relative priorities of the alternatives at the lowest level that enable the decision-making at the top of the hierarchy to be achieved.

Based on these theoretical backgrounds, when using AHP to actually solve problems related to decision making, it is generally necessary to construct decision layers, make binary comparisons between decision elements, and priorities between decision elements and layers. Relative weights and composite weights) are set and the task of reviewing logical consistency is performed.

In the step of calculating the importance through the binary comparison matrix between decision elements, the matrix is created by comparing the elements in the immediate lower hierarchy which contributes to achieving the goal of the elements in the upper hierarchy.

A matrix is a good form for binary comparison. Matrices are simple yet well-established tools that provide a good framework for extracting various information from every possible comparison and examining the consistency of the overall priorities as the judgment changes. Only the matrix approach reflects two aspects of priority: dominance and inferiority.

In the hierarchical analysis process, hierarchies are composed of several decision levels, and each decision level includes specific decision elements. Once the decision level is determined, the decision maker dualizes the elements of each level to obtain weights for the higher level elements.

Next, for binary comparison, the priority of the elements in each matrix must be calculated. To do this, the decision maker must first calculate the unique matrix values for each matrix. These new vector values are weighted using the weighting factors of the higher-level elements used as the elements for binary comparison. This weight is used to determine the aggregate weight of each alternative. Thus, the optimal value is an alternative with the weight of the largest sum.

11: Customer terminal 12: Corporate CSR contact terminal
20: network 30: CSR evaluation computer
31: Data collection unit 32: Evaluation score calculation unit
33: weight calculation unit 34: evaluation index setting unit
35: CSR evaluation unit 36: central control unit
37: program storage unit

Claims (9)

As a CSR evaluation system for communicating with the customer terminal 11 and the CSR officer terminal 12 of the company through the network 20, the CSR evaluation of the established company,
After setting evaluation indicators that affect the CSR evaluation for standardizing the CSR evaluation, storing a plurality of programs including a program for sequentially classifying the evaluation indicators in the order of evaluation area, evaluation task, and higher order of evaluation items. Part 37;
Receiving a questionnaire answered from the customer terminal 11 and the CSR officer terminal 12 of the company through the network 20, the data collection unit 31 for collecting and storing information about the evaluation index of the company set up ;
An evaluation score calculation unit 32 for calculating a CSR evaluation score by binary comparing the data stored by the data collection unit 10;
A weight calculator 33 for calculating a mean value of the CSR evaluation scores and calculating a weight using the mean value;
An evaluation index setting unit 34 for setting a CSR evaluation index of the evaluation area and the evaluation task using the weights; And
And a CSR evaluation unit (35) for performing a CSR evaluation on the set company based on a result of the set CSR evaluation index. The method of claim 1,
The evaluation area consists of three types (economic performance indicators, environmental performance indicators, and social performance indicators), and the evaluation tasks consist of 16 types (economic performance, market reflection, indirect economic impacts, raw materials, energy, water, and biodiversity). , Air emissions and wastes, products and services, compliance with regulations, transport, environmental, labor conditions and practices, human rights, society and product responsibility.The assessment items are 22 (employment, industrial relations, occupational health and safety). , Education and training, diversity and equal opportunity, investment and procurement practices, non-discrimination, freedom of association and collective bargaining, child labor, forced labor, security practices, indigenous rights, communities, corruption, public policy, anti-competitive behavior, CSR evaluation system, including compliance, customer health and safety, product and service labeling, marketing communications, customer privacy, and compliance. The method of claim 1,
The questionnaire is a questionnaire presented with questions about the evaluation indicators, characterized in that it consists of a first questionnaire answered from the customer terminal 11 and the second, third questionnaire answered from the CSR officer terminal 12 of the company. CSR evaluation system. The method of claim 3, wherein
The first questionnaire is a questionnaire for collecting information on weighting factors among the evaluation area elements of the overall company and information on evaluation indicators for each company brand. It is described later in the order of the item for setting the weight of the item, the item for setting the weight between the evaluation factors for each company brand, the item for evaluating the corporate social responsibility indicator by the company brand and the item for the demographic characteristics CSR evaluation system. The method of claim 3, wherein
The second questionnaire is a questionnaire for collecting information on evaluation indicators of companies set as CSR evaluation targets, exemplifying a company name field at the beginning and a method of creating the evaluation, and evaluating each evaluation area, evaluation task, and evaluation item. CSR evaluation system, characterized in that the items for setting the weight between the elements are described below. The method of claim 3, wherein
The third questionnaire is a questionnaire for collecting information on the evaluation index for each company brand, characterized in that it consists of items for setting weights between evaluation areas, evaluation tasks, and evaluation elements for each company brand. CSR evaluation system. Communicating with the customer terminal 11 and the CSR terminal 12 of the company through the network 20, the data collection unit 31, the evaluation score calculation unit 32, the weight calculation unit 33, the evaluation index setting A computer including a program storage unit 37 connected to the central control unit 36 for controlling the unit 34 and the CSR evaluation unit 35 to store a plurality of programs for operating the central control unit 36 ( As a CSR evaluation method for CSR evaluation of a company set as (30),
After setting the evaluation indexes affecting the CSR evaluation for standardizing the CSR evaluation, a program for sequentially classifying the evaluation indexes in the order of the evaluation area, the evaluation task and the evaluation items in the hierarchical order is provided to the program storage unit 37. Storing;
As the computer 30 communicates with the customer terminal 11 and the CSR manager terminal 12 of the company through the network 20, the data collection unit 31 collects and stores the response questionnaires respectively received thereafter. step;
Calculating a CSR evaluation score by binary comparing the data stored in the data collection unit 31 in the evaluation score calculation unit 32;
Calculating a weight in the weight calculator 33 using the average value after calculating the average value of the CSR evaluation scores;
Setting the CSR evaluation index of the evaluation task by the average value and the weight of the evaluation item in the evaluation index setting unit 34 and setting the CSR evaluation index of the evaluation area by the average value and the weight of the evaluation task; And
CSR evaluation method comprising the step of CSR evaluation of the set company in the CSR evaluation unit (35) based on the result of the set CSR evaluation index. The method of claim 7, wherein
The computer 30 transmits to the customer terminal 11 a first questionnaire for collecting information on the weighting factors between the evaluation area elements of the overall company and information on the evaluation index for each company brand through the network 20. And a second questionnaire for collecting information on the evaluation index of the company set as the CSR evaluation target and a third questionnaire for collecting information on the evaluation index for each brand of the enterprise to the CSR officer terminal 12 of the company. CSR evaluation method characterized in that. The method of claim 7, wherein
The CSR evaluation index of the evaluation task is set by the average value of the evaluation items x weight of the evaluation task, and the CSR evaluation index of the evaluation region is set by the average value of the evaluation tasks x weight of the evaluation region. Assessment Methods.

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