KR101511311B1 - System and method of providing user personalized advertisement using settop-box control log and contents search log - Google Patents

Abstract

The present invention relates to a system and method for providing a user-tailored advertisement, and more particularly, to a system and method for providing personalized customized advertisement to a user using set-top box control records and content search records.
The user-customized advertisement providing system includes a user content use information manager for generating user content use information for each user of the mobile terminal using at least one of the bidirectional TV apparatus control request signal and the search request signal received from the mobile terminal, And a customized advertisement management unit for acquiring advertisement contents matching the content usage information, and the advertisement contents acquired by the customized advertisement management unit can be output through the interactive TV apparatus controlled through the mobile terminal or the mobile terminal.

Description

TECHNICAL FIELD [0001] The present invention relates to a system and a method for providing a user-tailored advertisement using a set-top box control record and a content search record,

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system and method for providing a user-tailored advertisement, and more particularly, to a system and method for providing personalized customized advertisement to a user using set-top box control record and content search record.

2. Description of the Related Art Recently, with the development of the Internet, a service for providing media contents through an Internet line, for example, an IPTV (internet protocol TV) service, has become widespread. In addition, various contents advertisements are provided along with media contents.

Conventionally, an advertisement provided in an IPTV service may include contents of various products or contents, but the user can not select contents of the advertisement to be provided, and thus the advertisement can be exposed to unwanted advertisements.

In order to solve such a problem, conventionally, a method has been proposed in which a user's interest information is acquired using a remote controller to provide customized advertisements for each user, and an advertisement matching the acquired interest information is provided to the user.

However, since the remote controller is not used by the user but is used by one or more family members, the interest information acquired by using the remote controller includes not only the user's interest information but also the interest information of the family member, There is a problem in that it can not be provided.

Also, as the recent introduction of smart phones, services such as search using smart phone, sending short text, and sending mail are suddenly activated, many users are getting accustomed to input a search word using a smart phone. However, there is a problem in that search information or IPTV control information through a smart phone can not be fully utilized.

In an embodiment of the present invention, a user may access a set-top box or the like through an IPTV service providing server using content search information or a mobile terminal that searches contents using a personalized mobile terminal capable of wireless communication, for example, And provides the personalized advertisement to the user based on the content control information using the content.

According to a first aspect of the present invention, there is provided a method for controlling a user of a mobile terminal by using at least one of a bidirectional TV apparatus control request signal and a search request signal received from a mobile terminal, And a customized advertisement management unit for acquiring advertisement contents matching the user content use information, wherein the advertisement contents acquired by the customized advertisement management unit are used for the mobile terminal or the mobile terminal Way TV apparatus that is controlled via the Internet.

In the first aspect of the present invention, the user content use information management unit includes a content search module for searching for a content based on a search word included in the received search request signal, and a search module for searching the user content Wherein the content usage information includes the user content search information and the advertisement content matching the user content search information is acquired by the customized advertisement management unit, And may be output through the mobile terminal together with a content search result by the content search module.

Also, in the first aspect of the present invention, the user content use information management unit may include a control signal generation module for generating a control signal for the bidirectional TV device based on the received bidirectional TV device control request signal, Wherein the content usage information includes the user content control information and the advertisement content matching the user content control information includes at least one of the customized content control information, May be acquired by the advertisement management unit and output through the control target terminal.

(A) receiving at least one of a control request signal for controlling the bidirectional TV apparatus from the mobile terminal and a search request signal for the content; (b) receiving at least one of the control request signal and the search request signal (C) obtaining advertisement content that matches the user content usage information; and (d) providing the acquired advertisement content to the mobile terminal To the interactive television apparatus controlled through the terminal or the mobile terminal.

A third aspect of the present invention is a broadcast content management system comprising a broadcast content management server for generating a control signal for the bidirectional TV apparatus based on a control request signal for the bidirectional TV apparatus received from a mobile terminal, And a settop box controlled based on a control signal of the mobile terminal, wherein the broadcast content management server generates user content use information based on a control request signal received from the mobile terminal, And providing the set-top box with advertisement contents matched with the information, the user-tailored advertisement providing system using the bidirectional TV apparatus that can be controlled by the mobile terminal.

According to the above-mentioned object of the present invention, when a user accesses a broadcast content management server or the like using a mobile terminal capable of wireless communication such as a smart phone or a tablet PC, .

According to a preferred embodiment of the present invention, a user can provide a user-customized advertisement to a user on the basis of information on a terminal such as a set-top box through a broadcast content management server using a mobile terminal.

FIG. 1 illustrates a configuration for providing a user-customized advertisement using content search information in a user-customized advertisement providing system according to an exemplary embodiment of the present invention.
FIG. 2 illustrates a configuration of providing a user-customized advertisement using set-top box control information in a user-customized advertisement providing system according to an embodiment of the present invention;
FIG. 3 is a signal flow diagram illustrating a flow of a method for generating user content search information according to a content search in a user-customized advertisement providing method according to an embodiment of the present invention;
4 is a signal flow diagram illustrating a flow of a method for generating user content control information according to set-top box control in a user-customized advertisement providing method according to an embodiment of the present invention.
FIG. 5 is a signal flow diagram illustrating a flow of a method of providing a user-customized advertisement content in a user-customized advertisement providing method according to an exemplary embodiment of the present invention;
6 is a diagram illustrating a configuration of an IPTV management server in a user-customized advertisement providing system according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another part in between . Also, when an element is referred to as "comprising ", it means that it can include other elements as well, without departing from the other elements unless specifically stated otherwise.

FIG. 1 is a diagram illustrating a configuration of providing a user-customized advertisement using content search information in a user-tailored advertisement providing system according to an embodiment of the present invention.

The mobile terminal 100 accesses the IPTV management server 200 through wireless communication and requests a search for the content provided by the IPTV management server 200. [ The mobile terminal 100 may include a terminal capable of wireless communication such as a smart phone, a personal digital assistant (PDA), and a tablet PC.

The mobile terminal 100 can access the IPTV management server 200 using the installed application and perform content search.

The IPTV management server 200 performs the requested search in response to the search request received from the mobile terminal 100. The IPTV management server 200 receives the search request and the identification information of the mobile terminal 100 together with the search request. The IPTV management server 200 analyzes the received identification information of the mobile terminal 100, identifies the user of the mobile terminal 100, and stores the search word by matching the identified user.

The IPTV management server 200 stores a record of a search term requested by a user and analyzes the search term to analyze user content search information such as a user's interest field and disposition, You can choose customized ads.

The IPTV management server 200 requests the advertisement providing server 300 to match an advertisement matched with the search word requested by the mobile terminal 100 and receives the advertisement from the advertisement providing server 300 and transmits the advertisement To the mobile terminal (100).

The IPTV management server 200 receives an advertisement corresponding to the user content search information obtained through search records or the like as well as the advertisement matched to the search word from the advertisement providing server 300 and provides the advertisement together with the search result to the mobile terminal 100 .

FIG. 2 is a diagram illustrating a configuration for providing a user-customized advertisement using set-top box control information in a user-customized advertisement providing system according to an embodiment of the present invention.

The user can use the mobile terminal 100 instead of the remote controller of the settop-box (STB) 400 to watch the IPTV in the house.

The mobile terminal 100 receives a signal from the user, for example, a signal for selecting a specific content or a playback signal of the selected content, generates a control request signal corresponding to the input signal, And transmits the signal to the IPTV management server 200.

The IPTV management server 200 analyzes the control request signal received from the mobile terminal 100 and generates a control signal corresponding to the user's intention. The IPTV management server 200 controls the set-top box (STB) 400 by transmitting the generated control signal to the set-top box (STB) 400 used by the user through the network.

The IPTV management server 200 analyzes the control request signal received from the mobile terminal 100 and analyzes the control information such as the user's favorite content type, the time zone, the usage pattern, Information is generated and stored.

When the IPTV management server 200 is set to be provided with an advertisement when the set-top box 400 is controlled according to a control request signal received from the mobile terminal 100, for example, the VOD (video on demand) The IPTV management server 200 receives an advertisement corresponding to the stored user content control information from the advertisement providing server 300 and provides the advertisement to the settop box 400 together with the content loading screen And display it through the display device 410.

3 is a signal flow diagram illustrating a flow of a method for generating user content search information according to a content search in a user-customized advertisement providing method according to an embodiment of the present invention.

In step S105, the mobile terminal 100 requests the IPTV management server 200 for content search. The mobile terminal 100 may transmit the search query information for content search and the identification information of the mobile terminal 100 to the IPTV management server 200 together with the search request.

In step S110, the IPTV management server 200 analyzes the search word received in step S105 and obtains a search result matching the search word. That is, the IPTV management server 200 can retrieve the content requested to be searched from the mobile terminal 100 in the content database included in the IPTV management server 200 or in a separate content database, and obtain the search result.

For example, when the search word received in step S105 is 'automobile', the IPTV management server 200 may search for a content related to the automobile and obtain the information of the searched content from the content database.

In step S115, the IPTV management server 200 requests the advertisement providing server 300 to match the search word received with the search request in step S105.

For example, if the search word received in step S105 is 'automobile', the advertisement providing server 300 may request an advertisement for 'car' or an advertisement for 'car' related product.

In step S120, the advertisement providing server 300 provides the advertisement requested in step S115 to the IPTV management server 200. [

In step S125, the IPTV management server 200 provides the mobile terminal 100 with the search result obtained in step S110 and the advertisement provided from the advertisement providing server 300 in step S120.

The IPTV management server 200 may combine the search result and the advertisement into one screen and provide the search result and the advertisement to the mobile terminal 100. The search result and the advertisement may be arranged on a single screen according to predetermined criteria.

In step S130, the IPTV management server 200 obtains the user identification information using the identification information of the mobile terminal 100 received together with the content search request in step S105. Also, in step S105, when the mobile terminal 100 transmits the identification information of the user of the mobile terminal 100 together with the content search request, the IPTV management server 200 may skip the step of acquiring the user identification information .

In step S135, the IPTV management server 200 matches the search word received from the mobile terminal 100 in step S105 to the user identification information acquired in step S130, and stores it in the database.

Each time the IPTV management server 200 receives a content search request from the mobile terminal 100, the IPTV management server 200 may collect the search history of the user by matching the search word received with the search request to the user.

In step S140, the IPTV management server 200 analyzes the search word stored in step S135 and one or more search terms that are matched to the user and generates the user content search information.

The generated user content search information may include information on the user's interest field according to the search history of the user, the type of the searched content, and the like, and information on the type of the user-customized advertisement analyzed using the information .

4 is a signal flow diagram illustrating a flow of a method for generating user content control information according to set-top box control in a method of providing a user-customized advertisement according to an embodiment of the present invention.

In step S205, the mobile terminal 100 transmits a control request signal to the IPTV management server 200 through wireless communication.

The control request signal transmitted to the mobile terminal 100 may include identification information of a terminal to be controlled, that is, a settop-box (STB) to be controlled, and identification information of the mobile terminal 100.

In step S210, the IPTV management server 200 analyzes the control request signal received in step S205 to determine what control the user of the mobile terminal 100 requests to the set-top box (STB), for example, (STB) such as control of contents to be reproduced in IPTV such as selection, playback, and stop of contents, size control of volume, and channel control for real-time broadcasting.

In step S215, the IPTV management server 200 generates a control signal for controlling the set-top box 400 using the analysis result of the control request signal in step S210. The generated control signal includes the control content requested by the user of the mobile terminal 100 through the control request signal, and can be generated in a format that can be read by the set-top box 400.

In step S220, the IPTV management server 200 analyzes the identification information of the target terminal to be controlled by the user received together with the control request signal in step S205, and identifies the control target terminal, that is, the settop box 400 Identify information.

The IPTV management server 200 can identify the transmission destination of the control signal generated in step S215 by identifying the identification information of the set-top box 400, which is the control target terminal.

In step S225, the IPTV management server 200 transmits the control signal generated in step S215 to the set top box 400, which is the control target terminal.

In step S230, the set-top box 400 analyzes the control signal received in step S225, and in response thereto, performs operations corresponding to the received control signal, for example, selection of content, start of playback, Related operations such as playback stop, and mechanical operations such as volume control.

In step S235, the set-top box 400 transmits the control result according to the operation performed in step S230 to the IPTV management server 200. [

In step S240, the IPTV management server 200 obtains the identification information of the mobile terminal 100 included in the control request signal received in step S205, and grasps the user of the mobile terminal 100. [

The IPTV management server 200 may preset one or more mobile terminals as a control terminal for one or more set-top boxes. In this case, the IPTV management server 200 may match identification information of the mobile terminal set in the control terminal and user information of the mobile terminal .

Accordingly, the IPTV management server 200 can identify the user of the mobile terminal 100 by searching for user information matched with the identification information of the mobile terminal 100, among the user information stored in advance.

In step S245, the IPTV management server 200 stores the control result received in step S235 in the database, matching the user of the mobile terminal 100, which is determined in step S235.

In the database of the IPTV management server 200, one or more control results for the set-top box according to the control request of the mobile terminal 100 that has occurred previously may already exist, and the IPTV management server 200 stores the already- In addition to the control result, the new control result can be matched to the user and stored.

In step S250, the IPTV management server 200 analyzes the control result stored in step S245 and before, generates the user content control information, and stores the matching result in the user.

The user content control information may include information such as the type of the content selected and reproduced by the user, the reproduced time information, the reproduction pattern, and the like. The user's interest field analyzed through the information, And so on.

In the embodiment of the present invention, the user content search information and the user content control information are separately collected and managed. However, the present invention is not limited thereto. The IPTV management server may store the user content search information And user content control information are mapped to each other to generate user content utilization information specialized for each user.

For example, the IPTV management server maps the content of the user included in the user content search information and the content usage information contained in the user content control information to identify the content actually used by the user, The user can distinguish and manage the content of interest and the information of the content actually used by the user.

In addition, the IPTV management server maps the search contents of the user and the content use information to acquire the individual related search words for each user for the contents used by the user, and if there is a search request of the user for the contents It is possible to make the user more easily search for and use the content by providing the acquired related search word.

FIG. 5 is a signal flow diagram illustrating a flow of a method for providing customized advertisement content in a method of providing a user-customized advertisement according to an embodiment of the present invention.

In step S305, the mobile terminal 100 transmits a content search request signal or a control request signal for the set-top box 400 to the IPTV management server 200. [ The mobile terminal 100 may request the IPTV management server 200 to search contents through the IPTV management server 200 or to control the set-top box using an application installed in advance.

The mobile terminal 100 may transmit the identification information of the mobile terminal 100 to the IPTV management server 200 together with the content search request signal or the control request signal for the settop box.

In step S310, the IPTV management server 200 analyzes the search request signal or the control request signal received in step S305, and performs a process according to the received signal, for example, for content search or control of a set- Control signal generation, and the like.

In step S315, the IPTV management server 200 analyzes the content search request signal or the set-top box control request signal received in step S305 to determine whether it is necessary to expose the advertisement.

That is, the IPTV management server 200 determines whether the advertisement is to be exposed according to the result of searching for the content or controlling the set-top box according to the received request signal.

The advertisement may be exposed together with the content search result, or may be exposed to the playback standby screen when the content is used by control over the set-top box, for example, when the playback of the content is selected and the corresponding content is loaded.

In step S320, the IPTV management server 200 acquires the user information of the mobile terminal 100 using the identification information of the mobile terminal 100 received in step S305.

In step S325, the IPTV management server 200 analyzes the user analysis information for the user of the mobile terminal 100, which is generated and stored in advance using the user information acquired in step S320, i.e., Control information is obtained.

In step S330, the IPTV management server 200 uses the pre-stored advertisement information for the customized advertisement for the user of the mobile terminal 100 using the user content search information or the user content control information acquired in step S325 .

The IPTV management server 200 may store information on an advertisement that can be provided in the database in advance, and the advertisement information may include information for customizing the type and content of the advertisement.

Therefore, the IPTV management server 200 analyzes the user content search information or the user content control information to acquire information on a field, a product, a person or the like that the user is likely to be interested in, And search for matching advertisements for the user of the mobile terminal 100 by searching for matching advertisements.

In step S335, the IPTV management server 200 requests the advertisement providing server 300 of the contents of the advertisement searched in step S330. The advertisement information used for the user-customized advertisement search may include information of the advertisement providing server providing the advertisement, and the IPTV management server 200 may use the advertisement information to search the content of the advertisement searched in step S330 To the advertisement providing server 300 providing the advertisement contents.

In step S340, the advertisement providing server 300 provides the requested advertisement contents to the IPTV management server 200 in step S335.

In step S345, the IPTV management server 200 determines the type of the signal received in step S305. That is, the IPTV management server 200 determines whether the signal received in step S305 is a search request signal or a control request signal.

In step S350, if the signal received in step S305 is a search request signal, the IPTV management server 200 transmits the content search result performed in accordance with the received signal processing in step S310, And transmits the advertisement contents received from the providing server 300 to the mobile terminal 100.

In step S355, the mobile terminal 100 displays the search result and the advertisement content received in step S350 on the screen of the mobile terminal 100. [

In step S360, if the signal received in step S305 is a control request signal, the IPTV management server 200 transmits the control signal generated in accordance with the received signal processing in step S310 and the control signal generated in step S340 And transmits the advertisement contents received from the server 300 to the set-top box (STB)

In step S365, the set-top box 400 performs an operation corresponding to the control signal received in step S360 and transmits the advertisement content received in step S360 to a display device Quot; omitted ").

As described above, in an embodiment of the present invention, a content search record by a user or a control record for a set-top box is accumulated through a search or control process using a mobile terminal, and the user is personalized using a cumulative search record or control record The content utilization information is generated by matching to each user, so that a personalized customized advertisement for each user using the personalized content utilization information can be provided to the user.

Accordingly, only when the control of the set-top box is controlled by the mobile terminal, the above-mentioned user-customized advertisement can be provided together with the screen according to the control result. If the control is controlled by a general remote controller, The same user-customized advertisement may not be provided.

In the above description, the advertisement providing server has been described as a separate server from the IPTV management server, but the present invention is not limited thereto and the IPTV management server may include an advertisement providing server.

In addition, in the above-described embodiment of the present invention, the content search result is displayed on the screen of the mobile terminal 100, but the present invention is not limited to this. The content search result may be transmitted to the set- And may be displayed on a display device connected to the box, for example, a TV.

6 is a diagram illustrating a configuration of an IPTV management server in a user-customized advertisement providing system according to an embodiment of the present invention.

The IPTV management server 200 according to an embodiment of the present invention includes a request signal receiving unit 210, a user content use information managing unit 220, and a customized advertisement managing unit 250.

The request signal receiving unit 210 receives a content search request signal or a set-top box control request signal from a mobile terminal (not shown) and transmits the received content search request signal or a set-top box control request signal to the content search management unit 230 or the set- To the control management unit 240.

The user content use information management unit 220 includes a content search management unit 230, a set-top box control management unit 240, and a user content use information database 260.

The content search management unit 230 includes a content search module 232, a user content search information management module 234, and a search result / advertisement transmission module 236.

The content search module 232 searches for a search word included in the content search request signal in response to the content search request signal received from the mobile terminal and generates search result information according to the search result.

The user content search information management module 234 generates user content search information using the search term requested by the user.

The user content search information management module 234 collects the search words requested by the user to generate a search history, and generates a search history by using the generated search history to search for the user's interest field according to the user's search history, And may generate user content search information including information.

The user content search information management module 234 stores the generated user content search information in the user content use information database 260. [

The search result / advertisement sending module 236 transmits the search result information generated by the content search module and the advertisement content received from the advertisement providing server (not shown) to the mobile terminal that requests the content search .

The search result / advertisement sending module 236 may combine the search result information and the advertisement contents into one screen in a predetermined manner and transmit the result to the mobile terminal.

The set-top box control management unit 240 includes a control signal generation module 242, a user content control information management module 244, a control signal transmission module 246 and an advertisement transmission module 248.

The control signal generation module 242 analyzes the set-top box control request signal received from the mobile terminal and generates a control signal including information for controlling the set-top box in response to the control request signal.

The user content control information management module 244 generates a set-top box control history including content usage information for each user by using a control signal generation record by the control signal generation module 242, And generates user content control information including information on contents used for each user.

As described above, the user content control information may include not only content information reproduced by a user, reproduction time information, reproduction pattern information, but also information on a user's interest field, mainly a genre of a content of interest.

The user content control information management module 244 stores the generated user content control information in the user content use information database 260. [

The control signal transmitting module 246 transmits the control signal generated by the control signal generating module 242 to a set-top box (not shown) to be controlled. The identification information of the set-top box may be included in the control request signal, and the control signal transmitting module 246 may transmit the control signal using the identification information of the set-top box.

The advertisement transmitting module 248 transmits the advertisement contents received from the advertisement providing server (not shown) to the set-top box to be controlled by the customized advertisement managing unit 250.

The customized advertisement management unit 250 includes a user-specific advertisement matching module 252, an advertisement content request / reception unit 254, and an advertisement information database 256.

The user-specific advertisement matching module 252 receives the user-customized advertisement provision request from the content search management unit 230 or the set-top box control management unit 240 and transmits the user analysis information stored in the user content utilization information database 260, That is, the personalized advertisement for the user is searched using the user content search information or the user content control information.

That is, the user-specific advertisement matching module 252 receives user information from the content search management unit 230 or the set-top box control management unit 240, and stores user content search information or user content control information matched with the received user information From the content use information database 260.

In addition, the user-specific advertisement matching module 252 acquires information on the advertisement that can be provided to the user from the advertisement information database 256, and matches the user content search information or the user content control information using the acquired advertisement information ≪ / RTI >

The advertisement information database 256 includes information on advertisements that can be provided to the user through the mobile terminal or the set-top box. Accordingly, the user-specific advertisement matching module 252 can search for the advertisement matching the user content search information or the user content control information among the advertisement information stored in the advertisement information database 256. [

The advertisement content request / reception unit 254 requests a customized advertisement for the user searched by the user-specific advertisement matching module 252 to the advertisement providing server. The advertisement information stored in the advertisement information database 256 may include information on the advertisement providing server that provides the advertisement. The advertisement content request / reception unit 254 may use the information on the advertisement providing server 254, The matching module 252 may request the advertisement providing server to search the customized advertisement.

In one embodiment of the present invention, the user content utilization information management unit 220 maps information related to user content search information and user content control information generated for each user, as described above, User-specific content utilization information can be generated.

In particular, the user content use information management unit 220 maps the user's search content and the content use information to acquire an individual related search word for each user for the content used by the user, Or if there is a set-top box control request, generate the content search result information or generate the control information for the set-top box based on the acquired individual related search word.

One embodiment of the present invention may also be embodied in the form of a recording medium including instructions executable by a computer, such as program modules, being executed by a computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the computer-readable medium may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes any information delivery media, including computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transport mechanism.

While the methods and systems of the present invention have been described in connection with specific embodiments, some or all of those elements or operations may be implemented using a computer system having a general purpose hardware architecture.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

100: mobile terminal 200: IPTV management server
300: advertisement providing server 400: set-top box (STB)

Claims (12)

In a user-customized advertisement providing system,
Receiving at least one of the bidirectional TV apparatus control request signal and the search request signal received from the mobile terminal, extracting and analyzing the identification information of the mobile terminal to identify the user of the mobile terminal, A user content utilization information management unit for generating information
A personalized advertisement management unit for acquiring advertisement contents based on contents usage information of a user of the mobile terminal,
Lt; / RTI >
And the advertisement contents acquired by the customized advertisement management unit are output through the interactive TV apparatus controlled through the mobile terminal.
The method according to claim 1,
Wherein the user content utilization information management unit comprises:
A content search module for searching for a content based on a search word included in the received search request signal;
A user content search information management module for generating user content search information based on one or more search terms received from the mobile terminal;
/ RTI >
Wherein the content usage information includes the user content search information, and the advertisement content matching the user content search information is acquired by the customized advertisement management unit, and the content search result by the content search module And outputting the advertisement information.
The method according to claim 1,
Wherein the user content utilization information management unit comprises:
A control signal generation module for generating a control signal for the bidirectional TV device based on the received bidirectional TV device control request signal;
A user content control information management module for generating user content control information based on a control signal for the bidirectional TV device
/ RTI >
Wherein the content usage information includes the user content control information and the advertisement content matching the user content control information is obtained by the customized advertisement management unit and output through the control target terminal.
The method according to claim 1,
The customized advertisement management unit
A user-specific advertisement matching module for acquiring advertisement content matching the user content use information by using information on the pre-stored advertisement content,
And an advertisement delivery system.
The method according to claim 1,
Wherein the search request signal includes search word information for content search, the control request signal includes control information for the bidirectional TV device,
The user content use information management unit maps the search word information and the control information to obtain information on an individual related search word recognized by the user of the mobile terminal, and transmits the search request signal or the control request signal received from the mobile terminal And generates search result information or control information for the interactive TV apparatus based on the acquired individual related search word.
In a method of providing a user-customized advertisement,
Receiving at least one of a control request signal for controlling the bidirectional TV apparatus from the mobile terminal and a search request signal for the content,
Extracting and analyzing identification information of the mobile terminal to identify the user of the mobile terminal,
Generating content usage information of a user of the mobile terminal,
Obtaining the advertisement content based on the content usage information of the user of the mobile terminal;
And providing the obtained advertisement contents to the interactive TV apparatus controlled through the mobile terminal
And an advertisement delivery method.
The method according to claim 6,
Wherein the search request signal includes search term information for content search,
Wherein the user content use information includes user content search information generated using one or more search word information stored in a match with a user of the mobile terminal.
8. The method of claim 7,
Providing the acquired advertisement content to the interactive TV apparatus,
Wherein the acquired advertisement content is provided to the mobile terminal or the interactive TV device together with a search result based on the search word information included in the search request signal.
The method according to claim 6,
Wherein the control request signal includes control information for the bidirectional TV apparatus,
Wherein the user content use information includes user content control information generated using one or more pieces of control information stored in correspondence with a user of the mobile terminal.
10. The method of claim 9,
Providing the acquired advertisement content to the interactive TV apparatus,
Wherein the acquired advertisement content is exposed when the interactive TV apparatus is controlled based on control information included in the control request signal.
A user-tailored advertisement providing system using an interactive TV apparatus controllable by a mobile terminal,
A broadcast content management server for generating a control signal for the bidirectional TV device based on a control request signal for the bidirectional TV device received from the mobile terminal,
A settop box controlled based on a control signal of the bidirectional TV apparatus received from the broadcast content management server,
Lt; / RTI >
The broadcast content management server receives the control request signal received from the mobile terminal, extracts and analyzes the identification information of the mobile terminal to identify the user of the mobile terminal, and generates content usage information of the user of the mobile terminal And provides the advertisement content to the set-top box based on the content usage information of the user of the mobile terminal.
12. The method of claim 11,
Wherein the advertisement content is exposed when media content is used in the set-top box based on the control signal.

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