KR101947258B1 - Apparatus and method for advertising based on temporary tattoo - Google Patents

Abstract

The present invention relates to an apparatus and method for performing an advertisement based on a temporal tattoo. The control method performed by the advertisement processing system including the user terminal and the advertisement processing server for mutual communication for the augmented reality processing according to the present invention is characterized in that the user terminal photographs the tattoo printed or attached to the user's body at a specific point in time Generating a tattoo shot image, and transmitting the augmented reality marker information corresponding to the generated tattoo shot image to the advertisement processing server; The advertisement processing server determines the degree of time lapse from the time when the tattoo is printed or attached to the user's body based on the augmented reality marker information received from the user terminal, Extracting advertisement contents and transmitting the extracted advertisement contents to the user terminal; And displaying the advertisement content received from the advertisement processing server by the user terminal in the augmented reality technique.

Description

[0001] APPARATUS AND METHOD FOR ADVERTISING BASED ON TEMPORARY TATTOO [0002]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an apparatus and method for performing an advertisement based on a temporal tattoo, and more particularly, to an apparatus and method for performing ad processing using temporal tattoos that gradually disappear over time.

Recently, as the negative perception of tattoos has diminished, many people, especially young people, are wearing tattoos of various patterns on their bodies such as arms, neck, and legs.

In recent years, a method of applying ink to the skin surface or attaching a tattoo pattern has been widely used in recent years, escaping the conventional method of striking a skin with a needle and engraving letters, pictures, and patterns with ink or paint.

However, it can be said that the tattoo has a kind of advertisement effect when it is engraved on the body exposed to the outside.

For example, a tattoo in Korean has an advertising effect that informs foreigners about Hangul, and the pattern of a certain brand also has the effect of informing the other brand of the brand.

In addition, augmented reality techniques are widely used in recent years. The processing of the augmented reality may be performed by using a feature point on a photographed image as a marker when a user photographs the image using a terminal. In the case of tattoo, The feature points for the augmented reality processing marker can be extracted.

Nevertheless, until now, approaches to maximize the advertising effect by approaching the tattoo from the advertising point of view have been presented, or techniques for combining tattoo and augmented reality have not been proposed.

Published Patent No. 10-2012-0072074

SUMMARY OF THE INVENTION The present invention has been made in order to satisfy the above-mentioned conventional necessity, and an object thereof is to provide an apparatus and a method for performing advertisement processing by utilizing temporal tattoo gradually disappearing or erasing with time.

In order to achieve the above object, an advertisement processing system according to the present invention is a system for generating a tattoo shot image by photographing a tattoo printed or attached to a user's body at a specific point in time and generating an augmented reality marker corresponding to the tattoo shot image A user terminal for transmitting information to an external server and displaying the advertisement contents received from the external server using an augmented reality technique; Determining a time elapsed from the time when the tattoo is printed or attached to the user's body based on the augmented reality marker information received from the user terminal, extracting the advertisement content corresponding to the determined elapsed time, To the advertisement processing server.

In order to achieve the above-mentioned object, an advertisement processing server for communicating with a user terminal for processing an augmented reality according to the present invention includes a user who has photographed a tattoo printed or attached to a user's body, A receiving unit for receiving the augmented reality marker information corresponding to the generated tattoo image from the terminal; A time determiner for determining the elapsed time from the time when the tattoo is printed or attached to the user's body based on the augmented reality marker information received from the user terminal; And a service providing unit for providing the service benefit corresponding to the elapsed time determined by the time determining unit to the user.

In order to achieve the above-mentioned object, a control method performed by an advertisement processing system including a user terminal and an advertisement processing server for mutual communication for augmented reality processing according to the present invention is characterized in that the user terminal is printed Capturing an attached tattoo at a specific time point to generate a tattoo shot image, and transmitting the augmented reality marker information corresponding to the tattoo shot image to the advertisement processing server; The advertisement processing server determines the elapsed time from the time when the tattoo is printed or attached to the body of the user on the basis of the augmented reality marker information received from the user terminal and displays the advertisement content corresponding to the determined elapsed time Extracting and transmitting to the user terminal; And displaying the advertisement contents received from the advertisement processing server by the augmented reality technique.

In order to achieve the above-mentioned object, a control method of an advertisement processing server for communicating with a user terminal for processing an augmented reality according to the present invention comprises: capturing a tattoo printed or attached to a user's body at a specific time point, Receiving the augmented reality marker information corresponding to the generated tattoo image from the generated user terminal; Determining a time elapsed from a time when the tattoo is printed or attached to the user's body based on the augmented reality marker information received from the user terminal; And providing the service benefit corresponding to the elapsed time determined in the step to the user.

INDUSTRIAL APPLICABILITY As described above, according to the present invention, it is possible to provide an advertisement service using tattoos that are gradually erased with time.

Particularly, there is an advantage that the time when the tattoo is engraved on the body can be automatically confirmed by using the marker extraction method of the augmented reality technique.

If the tattoo itself carries out a separate advertising function, it can act as a kind of moving billboard when a tattooer wanders around, and also offers benefits such as better points to those who perform these roles. By providing it, more people can get involved.

In addition, when the tattoo is used as an augmented reality marker, it is possible to determine the time lapse only by photographing the tattoo, and thus differentiated advertisement contents can be provided according to the elapsed time of tattooing.

1 is a schematic configuration diagram of an advertisement processing system according to an embodiment of the present invention,
FIG. 2 is a functional block diagram of the advertisement processing server of FIG. 1,
FIG. 3 is a diagram illustrating a process in which a tattoo engraved on a user's body disappears over time, and a distribution and number of singularities extracted through a user terminal in each process.
4 is a communication flow and a control flowchart of an advertisement processing system according to an embodiment of the present invention.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

Hereinafter, embodiments of the present invention will be described in order to facilitate understanding of the present invention, and the present invention is not limited to these embodiments. In particular, the present invention can be configured by combining at least any one of individual components, individual functions, or individual steps included in each embodiment.

In particular, some claims of the claims for convenience include alphabets such as '(a)' for convenience, but these alphabets do not define the order of each step.

Hereinafter, each signal referred to in the embodiments of the present invention may refer to one signal transmitted by one connection or the like, but may also mean a series of signals transmitted for the purpose of performing a specific function . That is, in each embodiment, a plurality of signals transmitted after a predetermined time interval or after receiving a response signal from the counterpart device can be represented by a single signal name for convenience.

1, a system (hereinafter, referred to as an 'advertisement processing system') for performing advertisement based on temporary tattoos according to an embodiment of the present invention includes a user terminal 200 and an advertisement processing server 100 ). ≪ / RTI >

First, the user terminal 200 may be a portable wireless communication terminal such as a smart phone, for example, to allow a person who has tattooed his / her body to photograph his or her tattoo to use the augmented reality contents.

Therefore, the user terminal 200 must have an imaging module capable of capturing a tattoo and be able to communicate with the advertisement processing server 100 for augmented reality processing.

That is, the user terminal 200 performs a function of capturing a tattoo (printed or attached) engraved on its body to generate a tattoo shot image.

Here, the user terminal 200 may photograph a tattoo on the body to generate a tattoo shot image. The tattoo shot image generated at this time may be a snapshot image according to the camera shot, Or an image stored in the temporary buffer corresponding to the streaming image according to the moving picture shooting.

The user terminal 200 also transmits the augmented reality marker information corresponding to the generated tattoo image to the advertisement processing server 100. [

Here, the tattoo may be one distributed by an advertiser who manipulates the advertiser terminal 300, which will be described later, and the augmented reality marker information may be a tattoo shot image itself, or a distribution and number of feature points determined by analyzing a tattoo shot image .

Extraction of feature points from the photographed images in the augmented reality processing corresponds to techniques known in the art for augmented reality such as Marker Detection Technology or Markerless Tracking Technology A detailed description thereof will be omitted.

The user terminal 200 also displays the advertisement contents received from the advertisement processing server 100 by the augmented reality technique.

At this time, the user terminal 200 forms a coordinate system based on the augmented reality markers determined from the tattoo image, combines the advertisement contents received from the advertisement processing server 100 with the real world image using the coordinate system, The user can experience the advertisement contents of the augmented reality technique.

The advertiser terminal 300 is operated by a user who desires to advertise his or her company or product. The advertiser terminal 300 can access the advertisement processing server 100 to register the advertisement content, and register the benefit according to the advertisement exposure.

Since the advertiser operates the advertiser terminal 300 to register the advertisement content or input the benefit of the advertisement exposure according to the known technology, a detailed description thereof will be omitted.

Based on the augmented reality marker information received from the user terminal 200, the advertisement processing server 100 determines the degree of time lapse from the time when the tattoo is printed or attached to the body of the user, And provides the corresponding benefit to the user.

Here, the degree of warning of the time may mean the passage of an accurate time or may be an elapse of time considering a predetermined range. Hereinafter, the meaning of the passage of a specific time will be described as an example.

An example of a specific functional block of the advertisement processing server 100 is shown in FIG.

As shown in the figure, the advertisement processing server 100 may include a receiving unit 110, a time determining unit 120, a service providing unit 130, and a request unit 140.

The request unit 140 transmits a tattoo capture request signal to the user terminal 200 at a predetermined time.

The receiving unit 110 has a function of receiving the augmented reality marker information corresponding to the generated tattoo image from the user terminal 200 that has photographed or attached the tattoo at the user's body at a specific point of time and has generated the tattooed image .

That is, when the tattoo capture request signal is transmitted to the user terminal 200 by the request unit 140 described above, the user of the user terminal 200 captures tattoos on his or her body and transmits the augmented reality marker information, The receiving unit 110 receives the data.

As described above, the augmented reality marker information received from the user terminal 200 may include the distribution and the number of the feature points determined from the tattoo image captured by the user terminal 200, or may be determined by the user terminal 200 The generated tattoo image itself may correspond to the augmented reality marker information.

The determination unit performs a function of determining the elapsed time from the time when the tattoo is printed or attached to the body of the user based on the augmented reality marker information received from the user terminal 200. [

For example, when the augmented reality marker information received by the reception unit 110 includes the distribution and the number of the feature points, the time determination unit 120 determines the distribution and number of each feature point received in the reception unit 110, The distribution and the number of the previously received minutiae points may be compared to determine the elapsed time from the time when the tattoo is printed or attached to the body of the user.

The process of changing the distribution and the number of feature points when the tattoo is erased with time is shown in Fig.

3 (a) shows a process in which a tattoo engraved on the body is gradually erased with time, and FIG. 3 (b) Distribution and number. For convenience, in FIG. 3 (b), the corner or intersection of the pattern is assumed to be a feature point, and a blue circle is displayed in each feature point.

That is, referring to FIG. 3, it can be seen that as the time passes and the tattoos are gradually erased, the number of feature points is decreasing.

In the above-described example, it is assumed that the user terminal 200 judges the feature point from the tattoo image. Alternatively, the feature point determination may be performed in the advertisement processing server 100.

That is, when the augmented reality marker information received by the reception unit 110 is the tattoo image itself generated by the user terminal 200, the time determination unit 120 analyzes the received tattoo image, And compares the distribution and the number of the identified feature points with the distribution and the number of the feature points analyzed from the tattoo shot image received from the user terminal 200 prior to the distribution and the number of the feature points that are printed or attached to the user's body The elapsed time from the time point may be judged.

Meanwhile, the service providing unit 130 provides the service benefit corresponding to the elapsed time determined by the time determining unit 120 to the user.

Here, the service benefits to be provided to the user may include points accumulation, discount at the time of purchasing a product, provision of special information, issuance of a gift certificate, and the like.

Herein, the service providing unit 130 only receives the augmented reality marker information from the user terminal 200 within a predetermined time from when the request unit 140 transmits the tattoo capture request signal to the user terminal 200 It may also provide service benefits.

As another example, the tattoo photograph request signal may include a predetermined condition, and the service providing unit 130 may provide the service benefit to the user only when the tattoo photographing is performed from the user terminal 200 in a manner conforming to the condition It is possible.

For example, if it is assumed that a tattoo is engraved on the back of the hand, the requesting unit 140 may send a condition message to the user terminal 200 to photograph the tattoo with the palm facing upwards in the sky, Only when the augmented reality marker information corresponding to the tattoo image is received after the photographing corresponding to the condition is performed, the service provider 130 can provide the user with various benefits as described above.

2, the service providing unit 130 may include an advertisement extracting unit 131 and an advertisement transmitting unit 132. Here, the advertisement extracting unit 131 may include an advertisement extracting unit 131, The advertisement extracting unit 131 extracts the advertisement contents corresponding to the elapsed time determined by the augmented reality unit 120 and the advertisement transmitting unit 132 displays the advertisement contents extracted from the advertisement extracting unit 131 in the user terminal 200 So as to transmit the data.

That is, in this case, the advertisement content can be provided to the user as time elapses from the time when the tattoo is engraved.

In particular, the service providing unit 130 may check various information related to a user who operates the user terminal 200, and may extract advertisement contents that further consider the confirmed user related information and transmit the extracted advertisement contents to the user terminal 200.

Here, various information related to the user may include information such as the sex, age, area, occupation, hobby, and taste of the user.

However, the service provider 130 may read the SNS (Social Networking Service) page input by the corresponding user and check the text by analyzing the text.

Here, the process of reading the online page to process the text analysis per se is well known in the art, so that a detailed description thereof will be omitted.

That is, as a result of searching through the SNS by the user, the service providing unit 130 analyzes the types of contents uploaded, recommended or shared, contents of articles prepared, recommended or shared, and details presented to others on the Internet, The advertisement contents can be transmitted to the user terminal 200 as shown in FIG.

In this way, the service providing unit 130 may transmit the advertisement content as a part of the service benefit, but as another example, the user terminal 200 may receive the advertisement content, access the specific site based on the advertisement content, The user may provide the above-mentioned service benefit to the user only when a specific action such as purchasing the product based on the advertisement content is performed.

In particular, the service providing unit 130 may provide the service benefit to the user by further considering the behavior pattern of the user through the SNS.

For example, if the user shares the advertisement content received from the service provider 130 with another person through the SNS, transmits the advertisement content to another person, or recommends the advertisement service, the service provider provides a service benefit such as a point offer, It is possible.

Here, the service benefits may include not only online benefits such as point offering and product discount, but also offline benefits such as allowing entry into a specific place.

When the access control to a specific place is performed through the processing using the temporary tattoo, there is an additional effect that the protection of personal information is strengthened since it is not necessary to collect geographical information interlocked with personal information.

Hereinafter, an overall communication flow and control process between the advertisement processing server 100 and the user terminal 200 according to an embodiment of the present invention will be described with reference to FIG.

First, the advertiser terminal 300 transmits an advertisement content registration request signal including the advertisement content to the advertisement processing server 100 (step S1).

The advertisement processing server 100 registers and manages the advertisement contents received from the advertiser terminal 300 (step S3).

At this time, the advertisement contents received from the advertiser terminal 300 may be matched to the tattoo engraved on the body of the user (user) operating the user terminal 200.

That is, the augmented reality marker information of a specific tattoo and the advertisement contents can be matched and registered.

Meanwhile, the user terminal 200 photographs a tattoo according to an operation of a user (step S5). Here, the user may perform a tattoo photographing operation upon receiving a tattoo photographing request signal from the advertisement processing server 100, The tattoo photographing operation may be performed at predetermined time intervals.

The user terminal 200 extracts the augmented reality marker information from the tattoo image (step S7), and transmits the extracted augmented reality marker information to the advertisement processing server 100 (step S9).

Meanwhile, the advertisement processing server 100 manages the augmented reality marker information of the first tattoo before cumulatively managing the augmented reality marker information received from the user terminal 200 or managing the augmented reality marker information from the user terminal 200, When the information is received, it is compared with the previous or first augmented reality marker information (step S11), and it is possible to determine how much time has elapsed since the tattoo is engraved on the user's body (step S13).

Then, the advertisement processing server 100 extracts the advertisement contents corresponding to the elapsed time among the advertisement contents registered by the advertiser terminal 300 (step S15) and transmits the extracted advertisement contents to the user terminal 200 (step S17).

Accordingly, the user terminal 200 displays the advertisement contents received from the advertisement processing server 100 by the augmented reality technique, and the user confirms the advertisement contents of the augmented reality technique through the user terminal 200 photographing his or her tattoo (Step S19).

The advertisement processing server 100 does not need to check the tattooed time for each user by using a certain 'elapsed time' as a criterion for extracting the advertisement contents as described above by using the temporal tattoo being erased as time elapses .

For example, the user who purchased the tattoo image offline can not know when the tattoo image is to be burnt in the body. According to the present invention, this confirmation process is not necessary and only the augmented reality marker information And compare it with the augmented reality marker information of the original image.

In addition, the advertisement processing server 100 can compare and analyze the distribution and number of the feature points and the predefined data to determine that the tattoo is forcibly erased and that it is naturally erased with time. In this case, There are many benefits that can benefit.

Meanwhile, it goes without saying that the process of performing each of the above-described embodiments can be performed by a program or an application stored in a predetermined recording medium (for example, a computer-readable). Here, the recording medium includes an electronic recording medium such as a RAM (Random Access Memory), a magnetic recording medium such as a hard disk, and an optical recording medium such as a CD (Compact Disk).

At this time, the program stored in the recording medium may be executed on hardware such as a computer or a smart phone to perform each of the above embodiments. In particular, at least one of the functional blocks of the advertisement processing server according to the present invention described above can be implemented by such a program or an application.

The present invention is not limited to the above-described specific embodiments, and various modifications and changes may be made without departing from the gist of the present invention. It is to be understood that such variations and modifications are intended to be included in the scope of the appended claims.

100: an advertisement processing server 200: a user terminal
300: Advertiser terminal 110: Receiver
120: time determination unit 130:
131: advertisement extracting unit 132:
140:

Claims (10)

A control method performed by an advertisement processing system including a user terminal and an advertisement processing server that communicate with each other for augmented reality processing,
(a) the user terminal captures a tattoo printed or attached to a user's body at a specific time point to generate a tattoo shot image, and transmits the augmented reality marker information corresponding to the tattoo shot image to the advertisement processing server ;
(b) determining, based on the augmented reality marker information received from the user terminal, a degree of time lapse from a time point at which the tattoo is printed or attached to the user's body, and Extracting advertisement contents corresponding to the advertisement contents and transmitting them to the user terminal;
(c) the user terminal displaying the advertisement content received from the advertisement processing server by an augmented reality technique,
In the step (b), when the advertisement processing server includes the distribution and the number of each feature point in the augmented reality marker information received from the user terminal, the distribution and number of each feature point and the number of each feature point And determines the degree of time elapsed from the time when the tattoo is printed or attached to the user's body. A control method of an advertisement processing server for communicating with a user terminal for augmented reality processing,
(a) receiving augmented reality marker information corresponding to the generated tattoo image from a user terminal that has been photographed or attached to a user's body and has generated a tattooed image by photographing the tattoo at a specific point in time;
(b) determining, based on the augmented reality marker information received from the user terminal, an elapsed time from when the tattoo is printed or attached to the user's body;
(c) providing the user with a service benefit corresponding to the time lapse degree determined in the step (b)
If the distribution and the number of feature points are included in the augmented reality marker information received in step (a), the distribution and number of each received feature point, the distribution of each previously received feature point, Counts the number of times the tattoo has been printed or attached to the body of the user. delete 3. The method of claim 2,
Further comprising transmitting a tattoo capture request signal to the user terminal at a predetermined time point prior to the step (a)
Wherein the step (c) includes providing the service benefit to the user only when the augmented reality marker information is received within a predetermined time from the time of transmitting the tattoo capture request signal . 3. The method of claim 2,
The step (c)
(c1) extracting advertisement contents corresponding to the time lapse degree determined in the step (b);
(c2) transmitting the advertisement contents extracted in the step (c1) so as to be displayed in the augmented reality method in the user terminal. The method includes generating a tattoo shot image by photographing a tattoo printed or attached to a user's body at a specific point in time, transmitting the augmented reality marker information corresponding to the tattoo shot image to an external server, A user terminal for displaying the advertisement content in an augmented reality technique;
The degree of time lapse from the time when the tattoo is printed or attached to the body of the user based on the augmented reality marker information received from the user terminal and extracts the advertisement content corresponding to the determined time lapse degree And an advertisement processing server for transmitting to the user terminal,
When the distribution and number of feature points are included in the augmented reality marker information received from the user terminal, the advertisement processing server compares the distribution and number of each feature point with the distribution and number of each feature point received before that Wherein the determination unit determines the degree of time elapsed from the time when the tattoo is printed or attached to the user's body. An advertisement processing server communicating with a user terminal for augmented reality processing,
A receiving unit for receiving augmented reality marker information corresponding to the generated tattooed image from a user terminal that has been photographed or attached to a user's body and has generated a tattooed image by photographing the attached tattoo at a specific point in time;
A time determination unit for determining a time lapse from a time point at which the tattoo is printed or attached to the user's body based on the augmented reality marker information received from the user terminal;
And a service providing unit for providing a service benefit corresponding to a time lapse degree determined by the time determining unit to the user,
When the distribution and number of the feature points are included in the augmented reality marker information received by the reception unit, the time determination unit determines the distribution and number of each feature point received in the reception unit, the distribution and number of each feature point received before that Wherein the advertisement processing server determines whether a time has elapsed since the time when the tattoo was printed or attached to the user's body. delete 8. The method of claim 7,
Further comprising a request unit for transmitting a tattoo capture request signal to the user terminal at a predetermined time,
Wherein the service providing unit provides the service benefit to the user only when the augmented reality marker information is received within a predetermined time from when the tattoo capture request signal is transmitted. 8. The method of claim 7,
The service provider,
An advertisement extraction unit for extracting advertisement contents corresponding to a time lapse degree determined by the time determination unit;
And an advertisement transmitting unit for transmitting the advertisement contents extracted by the advertisement extracting unit so that the advertisement contents are displayed in the augmented reality method in the user terminal.

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