KR102016581B1 - Advertising contents service system and advertising contents service method - Google Patents

Abstract

According to the present invention, the terminal device requests the advertisement content related to the application to a predetermined advertisement content platform device, and the advertisement content platform is provided with advertisement content that can be provided in relation to the application according to the advertisement content request from the terminal device. If the advertisement content is provided to the terminal device, the advertisement content platform according to the request for the advertising content from the terminal device, if there is no advertisement content that can be provided in relation to the application, the terminal device is another advertising platform. By allowing the device to request the advertising content associated with the application, to share the idle inventory of the advertising content with other external advertising platform devices in an environment that can only request the advertising content associated with the application to a predetermined advertising platform device. And content providers to offer a system and method for providing advertising content.

Description

Ad content provision system and ad content provision method {ADVERTISING CONTENTS SERVICE SYSTEM AND ADVERTISING CONTENTS SERVICE METHOD}

The present invention relates to a system for providing an advertisement content and a method for providing the advertisement content, and more particularly, in an environment in which advertisement content related to an application can be requested only by a predetermined advertisement platform device, an idle inventory of the advertisement content may be stored. By providing a method to share with other advertising platform devices, the system can provide an advertisement content providing system and an advertisement content providing method which can derive the effect of increasing the fill rate from an application perspective, and the advertising platform device and the advertising platform device. An operating method, and a terminal device and a method of operating the terminal device.

Existing advertising media traditionally provide advertising content in various forms such as TV, newspapers, etc. Recently, in-app advertising has become common due to the spread of smartphones.

Generally, in order to receive an in-app advertisement, an application developer mounts a software development kit (SDK) in a corresponding application, and a predetermined advertisement platform device is based on a software development kit mounted on the terminal device when the application is executed. Advertising content is requested / received from the display.

At this time, when the advertisement platform request is received from the terminal device, the advertisement platform device provides the advertisement content to the terminal device only when there is advertisement content that can be provided based on a predetermined supply limit in the corresponding application.

Accordingly, the advertiser registers his or her advertising content to an advertising platform device that has a lot of applications for which his / her advertising content is desired to be exposed, so that the advertising content can be displayed / exposed to the applications secured by the advertising platform device. Can be.

However, among the advertisement platform devices, there are many advertisement platform devices which have a lot of applications but have a small amount of advertisement contents that can be provided, and there are also advertisement platform devices that have a small amount of applications, but have a large amount of idle inventory.

Accordingly, the present invention is to propose a method for sharing the idle inventory (inventory) of the advertising content in the environment that can only request the advertising content associated with the application to a predetermined advertising platform device to the other advertising platform device.

The present invention has been made in view of the above circumstances, and an object of the present invention is to provide an advertisement content platform device for which a terminal device requests advertisement content related to an application, and the advertisement content platform is provided from the terminal device. In response to an advertisement content request, if there is advertisement content that can be provided in relation to the application, the advertisement content is provided to the terminal device, and the advertisement content platform is associated with the application in response to an advertisement content request from the terminal device. If there is no advertisement content that can be provided by the terminal device to request the advertising content related to the application to the other advertising platform device to increase the advertising content receiving system and advertising content providing method of the terminal device. Provided, and you can ask for in the advertising content associated with a given application based only advertising platform system environment, so that the idle inventory of advertising content can be shared with an external device other ad platforms.

The present invention has been made in view of the above circumstances, and another object to be achieved in the present invention is to receive an advertisement content request related to an application from a terminal device and, according to the advertisement content request from the terminal device, to relate to the application. Check whether there is an advertisement content that can be provided, and if there is an advertisement content that can be provided in relation to the application, the advertisement content is provided to the terminal device, and there is no advertisement content that can be provided in relation to the application. If not, the mobile terminal provides a method for operating an advertisement platform device and an advertisement platform device providing request control information to the terminal device so that the terminal device can request advertisement content related to the application from another advertisement platform device. Ad content The group is designated for advertising platform in an environment where the device may request only, so that the idle inventory of advertising content can be shared with an external device other ad platforms.

The present invention has been made in view of the above circumstances, and another object to be achieved in the present invention is to request an advertisement content associated with an application to a predetermined advertisement content platform device, and the advertisement content platform device in response to the advertisement content request. A terminal device and a terminal for receiving request control information provided as there is no advertisement content that can be provided in relation to the application, and requesting the advertisement content related to the application from another advertisement platform device based on the request control information. By providing a method of operation of the device, the idle inventory of the advertising content can be shared with other external advertising platform device.

Ad content providing system according to a first aspect of the present invention for achieving the above object, the terminal device for requesting the advertising content associated with the application; And in response to an advertisement content request from the terminal device, when there is advertisement content that can be provided in relation to the application, the advertisement content is provided to the terminal device, and when there is no advertisement content that can be provided in relation to the application. And an advertisement platform device for allowing the terminal device to request advertisement content related to the application from another advertisement platform device to increase the likelihood of receiving the advertisement content of the terminal device.

Preferably, the other advertisement platform device, according to the request for the advertising content from the terminal device, the first identifier and the advertisement indicating that there is advertising content that can be provided when there is advertising content available for the application. Providing a content to the terminal device, and if there is no advertisement content that can be provided in relation to the application, the terminal device provides a second identifier indicating that there is no advertisement content available to the terminal device so that the terminal platform The device may re-request advertisement content related to the application.

An advertisement platform apparatus according to a second aspect of the present invention for achieving the above object, the advertisement content request receiving unit for receiving an advertisement content request associated with the application from the terminal device; An advertisement content confirmation unit for confirming whether there is advertisement content that can be provided in relation to the application according to an advertisement content request from the terminal device; An advertisement content providing unit for providing the advertisement content to the terminal device when there is advertisement content that can be provided in relation to the application; And an advertisement content request control unit providing request control information to the terminal device so that the terminal device can request the advertisement content related to the application to another advertisement platform device when there is no advertisement content that can be provided in relation to the application. It includes.

Preferably, the advertisement content request control unit, the advertisement content request script of the other advertising platform device as the request control information to the terminal device, the terminal device based on the advertising content request script, the other advertising platform The device may request advertisement content related to the application.

Preferably, the advertisement content request controller is a re-request when the advertisement content request from the terminal device fails to receive the advertisement content after the terminal device requests the advertisement content related to the application to the other advertisement platform device. In this case, the predetermined specific advertisement content may be provided to the terminal device instead of the request control information.

Preferably, with respect to the advertising content provided to the terminal device, based on the provided history of providing the request control information to the terminal device and whether the device is provided from the advertising platform device or the other advertising platform device. It may further include an advertising cost settlement unit for calculating the advertising costs.

Terminal device according to a third aspect of the present invention for achieving the above object, the advertising content request unit for requesting the advertising content associated with the application to the predetermined advertising content platform device; A request control information receiving unit for receiving the request control information provided in response to the advertisement content request from the advertisement content platform device as there is no advertisement content that can be provided in relation to the application; And another advertisement platform device request unit for requesting advertisement contents related to the application to another advertisement platform device based on the request control information.

Preferably, when the advertisement content reception fails because the advertisement content related to the application does not exist in the other advertisement content platform device with respect to the advertisement content request, the advertisement content associated with the application is retransmitted to the advertisement content platform device. The request may further include an advertisement content re-request unit.

Advertising content providing method according to a fourth aspect of the present invention for achieving the above object, the terminal device requesting the advertising content associated with the application to a predetermined advertising content platform device; Providing, by the advertisement content platform, the advertisement content to the terminal device when there is advertisement content that can be provided in relation to the application according to an advertisement content request from the terminal device; When there is no advertisement content that can be provided in relation to the application according to the advertisement content request from the terminal device, the advertisement content platform requests the other advertisement platform device to request advertisement content related to the application. And increasing the likelihood of receiving the advertisement content of the terminal device.

According to a fifth aspect of the present invention, there is provided a method of operating an advertisement platform device, comprising: receiving an advertisement content request for receiving an advertisement content request related to an application from a terminal device; An advertisement content checking step of confirming whether there is advertisement content that can be provided in relation to the application according to an advertisement content request from the terminal device; An advertisement content providing step of providing the advertisement content to the terminal device when there is advertisement content that can be provided in relation to the application; And if there is no advertisement content that can be provided in relation to the application, the advertisement content request control for providing the terminal apparatus with request control information for allowing the terminal apparatus to request advertisement contents related to the application from another advertisement platform apparatus. Steps.

Preferably, in the advertisement content request control step, the advertisement content request script of the other advertisement platform device is provided to the terminal device as the request control information, so that the terminal device receives the other advertisement based on the advertisement content request script. The platform device may request advertisement contents related to the application.

Preferably, the advertisement content request control step, re-request as the advertisement content request from the terminal device fails to receive the advertisement content after the terminal device requests the advertisement content associated with the application to the other advertisement platform device; In this case, the predetermined specific advertisement content may be provided to the terminal device instead of the request control information.

Preferably, with respect to the advertising content provided to the terminal device, based on the provided history of providing the request control information to the terminal device and whether the device is provided from the advertising platform device or the other advertising platform device. The method may further include an advertisement cost settlement step of calculating the advertisement cost.

In accordance with a sixth aspect of the present invention, there is provided a method of operating a terminal device, comprising: an advertisement content request step for requesting advertisement content associated with an application to a predetermined advertisement content platform device; A request control information receiving step of receiving request control information provided in response to the advertisement content request from the advertisement content platform device as there is no advertisement content that can be provided in relation to the application; And requesting another advertisement platform device to request advertisement contents related to the application to another advertisement platform device based on the request control information.

Preferably, when the advertisement content reception fails because the advertisement content related to the application does not exist in the other advertisement content platform device with respect to the advertisement content request, the advertisement content associated with the application is retransmitted to the advertisement content platform device. The request may further include an advertisement content re-request step.

Therefore, according to the advertisement content providing system and the advertisement content providing method of the present invention, when the application is executed in the terminal device, the idle inventory of the advertisement content may be stored in an external environment even when the advertisement content related to the application can be requested only by the designated advertisement platform device. By enabling sharing with the advertising platform device, it is possible to derive the effect of increasing the fill rate from the standpoint of the application.

1 is a block diagram showing a system for providing advertising content according to a preferred embodiment of the present invention.
2 is a block diagram showing the configuration of an advertising platform device according to an embodiment of the present invention.
3 is a block diagram showing the configuration of a terminal apparatus according to an embodiment of the present invention.
4 is a flowchart illustrating a control flow of a method for providing advertisement content according to a preferred embodiment of the present invention.
5 is a flowchart illustrating a method of operating a terminal device according to an exemplary embodiment of the present invention.
6 is a flowchart illustrating a method of operating an advertisement platform device according to a preferred embodiment of the present invention.

Hereinafter, with reference to the accompanying drawings will be described a preferred embodiment of the present invention.

1 is a view showing a system for providing advertising content according to a preferred embodiment of the present invention.

As shown in FIG. 1, the system for providing advertisement content according to the present invention requests the advertisement content to the advertisement platform device 200 according to the execution of an application, and displays and displays the received advertisement content accordingly. And, if there is an advertisement content that can be provided in connection with the application, in response to the request for advertisement content from the terminal device 100, the corresponding advertisement content is provided to the terminal device 100, and the advertisement content that can be provided in relation to the application is If it does not exist, the terminal device 100 includes an advertisement platform device 200 for allowing the other advertisement platform device 300 to request advertisement content related to an application, and an external advertisement platform device 300.

The terminal device 100 requests advertisement contents related to the application according to the execution of the application.

More specifically, the terminal device 100 may be a terminal on which an application equipped with a software development kit (SDK) for acquiring the advertisement content from the advertisement platform device 200 is installed.

Accordingly, the terminal device 100 requests advertisement content from the advertisement platform device 200 based on a software development kit (SDK) mounted in the application according to the execution of the application. If provided, the provided advertisement content is displayed on the execution screen of the application.

As such, when the application is executed, the terminal device 100 may request the advertisement content from only one specific advertisement platform device 200 that is predetermined based on a software development kit (SDK) mounted in the application. In this case, the advertisement content request may include at least one of identification information, application identification information, and SDK identification information of the terminal device.

On the other hand, the terminal device 100 in relation to the advertising content displayed on the execution screen of the application, the service page provided by the advertiser server (not shown) through the selection (Click) of the displayed advertising content when you want to see the specific advertising content By connecting to the specific content of the ad will be checked.

The advertisement platform device 200 extracts the advertisement content to be provided to the terminal device 100 according to the advertisement content request from the terminal device 100.

More specifically, the advertising platform device 200 is preferably stored / retained by receiving the advertising content from each advertiser.

When the advertisement platform apparatus 200 receives an advertisement content request related to an application from the terminal apparatus 100, the advertisement platform apparatus 200 transmits the corresponding advertisement content to the terminal apparatus in response to the advertisement content request. 100).

That is, it is preferable that the advertisement platform apparatus 200 specifies a supply restriction amount for advertisement contents to be provided for each medium that is secured by each application, that is, for each application.

Accordingly, when the advertisement platform device 200 receives an advertisement content request related to an application from the terminal device 100, that is, a software development kit-based advertisement content request as described above, the advertisement platform device 200 has a predetermined supply limit for the application according to the advertisement content request. Based on this, it can be confirmed that there is an advertisement content that can be provided when the supply limit is not exceeded, and the corresponding advertisement content can be provided to the terminal device 100.

Accordingly, the terminal device 100 may display the advertisement content provided from the advertisement platform device 200 on the execution screen of the application according to the advertisement content request.

On the other hand, the advertisement platform device 200, when the advertisement content request related to the application is received from the terminal device 100, the terminal device 100 when there is no advertisement content that can be provided in relation to the application in accordance with the advertisement content request. In addition to the other advertising platform device 300 to request the advertising content associated with the application.

For example, when the advertisement platform device 200 receives an advertisement content request related to an application from the terminal device 100, that is, a software development kit-based advertisement content request as described above, the advertisement platform device 200 may supply a predetermined supply limit to the application according to the advertisement content request. Request control information for confirming that there is no advertising content available when the supply limit is exceeded based on the above, and allowing the terminal device 100 to request the advertising content related to the application to the other advertising platform device 300. It may be provided to the terminal device (100).

Here, the request control information may include an advertisement content request script of another advertisement platform device 300, and further, the advertisement content identification information of the advertisement content to be provided in relation to the application and the specific age group designated in relation to the application. The electronic device may further include at least one of advertisement content selection parameters such as information and gender information.

Accordingly, the terminal device 100, based on the request control information provided as there is no advertisement content that can be provided to the advertising platform device 200, the advertisement associated with the application executed by another advertising platform device 300 this time. You can request content.

In other words, in the present invention, when the application is executed, the terminal device 100 may request the advertisement content from only one specific advertisement platform device 200 that is predetermined based on a software development kit (SDK) mounted in the application. However, the terminal device 100 can request the advertising content to the other advertising platform device 300 that is expected to have idle inventory if there is no advertising content to be provided from the advertising platform device 200 to the terminal device 100. By providing the information, that is, request control information to the terminal device 100, it is possible for the terminal device 100 to request the advertising content to the other advertising platform device 300 instead of the predetermined advertising platform device 200. .

Here, the advertising platform device 200 is an advertising platform device that has a large number of applications but a small amount of advertising content that can be provided, and the other advertising platform device 300 has a small amount of applications that are secured but the amount of advertising content that can be provided, i. The inventory may be a large advertising platform device.

Accordingly, the other advertisement platform apparatus 300 may, in response to a request for an advertisement content from the terminal device 100, correspond to a first identifier indicating that there is advertisement content that can be provided when advertisement content that can be provided in relation to the corresponding application exists. Providing the advertising content to the terminal device 100, if there is no advertising content available for the application provided by the terminal device to provide a second identifier indicating that there is no advertising content available to the terminal device (100) 100 to re-request advertisement content related to the application to the advertising platform device (100).

For example, the other advertisement platform device 300, like the above-described advertising platform device 200, the supply limit amount for the advertisement content to be provided for each application is specified in advance and confirms whether there is an advertisement content that can be provided on the basis of this. It may be possible to.

In this case, when another advertisement platform device 300 receives an advertisement content request related to an application from the terminal device 100, that is, a software development kit-based advertisement content request as described above, the other advertisement platform device 300 is provided in association with the corresponding application according to the advertisement content request. When there is possible advertisement content, the terminal 100 may provide the terminal device 100 with a first identifier indicating that there is advertisement content available and corresponding advertisement content.

On the other hand, in another example, the other advertising platform device 300, from the terminal device 100 receives an advertising content request including the advertising content identification information of the advertising content to be provided in relation to the application or in connection with the application An advertisement content request including an advertisement content selection parameter such as specific age group information and gender information may be received.

In this case, when the other advertisement platform apparatus 300 receives an advertisement content request related to an application from the terminal device 100, that is, an advertisement content request including specific advertisement content identification information or advertisement content selection information, the corresponding application according to the advertisement content request is received. When there is an advertisement content that can be provided in relation to the advertisement content, that is, the advertisement content selected according to the advertisement content selection information or the advertisement content selection information, the first identifier and the corresponding advertisement content may be provided to the terminal device 100.

Accordingly, the terminal device 100 may display the advertisement content provided from the other advertisement platform device 300 on the execution screen of the application according to the advertisement content request based on the request control information.

On the other hand, the other advertising platform device 300, if there is no advertising content that can be provided as a result of determining whether there is an advertisement content that can be provided with respect to the application in accordance with the advertisement content request from the terminal device 100, the advertisement that can be provided A second identifier indicating that the content does not exist may be provided to the terminal device 100 so that the terminal device 100 may request the advertisement content related to the corresponding application to the advertisement platform device 100.

Here, the first identifier and the second identifier are identifiably recorded in the parameter added in the script provided by the other advertisement platform device 300 to the terminal device 100. For example, Y is recorded in the added parameter Redir-AD. The parameter "Redir-AD = Y" added as the first identifier may specify "Redir-AD = N" which records N in the parameter Redir-AD as the second identifier.

Accordingly, the terminal device 100 recognizes the re-request identifier, that is, the second identifier, to re-request from the other advertisement platform device 300 to the advertisement platform device 200 according to the advertisement content request based on the request control information. If so, the advertisement contents based on the software development kit mounted in the application executed this time may be re-requested to the advertisement platform device 200. In this case, preferably, when the terminal device 100 re-requests the advertisement content to the advertisement platform device 200, it may be possible to identify that the advertisement content request is the re-request by providing the second identifier as described above. .

Thus, when the advertisement platform device 200 receives a software development kit-based advertisement content re-request from the terminal device 100, the advertisement platform device 200 may provide the corresponding advertisement content to the terminal device 100 if there is an advertisement content that can be provided. .

Accordingly, the terminal device 100 may display the advertisement content provided from the advertisement platform device 200 on the execution screen of the application according to the advertisement content re-request.

Meanwhile, when the advertisement platform device 200 receives a software development kit-based advertisement content request from the terminal device 100 but there is still no advertisement content that can be provided, the advertisement platform device 200 includes a predetermined specific advertisement content such as a house banner. ) May be provided to the terminal device 100. This may be to prevent a ping-pong phenomenon due to the absence of an idle inventory between the advertisement platform device 200 and the other advertisement platform device 300.

Accordingly, the terminal device 100 may display the advertisement content (eg, house banner) provided from the advertisement platform device 200 on the execution screen of the application according to the advertisement content re-request.

As described above, in the advertisement content providing system according to the present invention, when the application is executed in the terminal device 100, one specific advertisement is previously designated based on a software development kit (SDK) mounted in the application. The mobile terminal requests the advertising content to the platform device 200 only, but the terminal to the other advertising platform device 300 is predicted that there will be idle inventory if there is no advertising content to be provided from the advertising platform device 200 to the terminal device 100. By providing the request control information to the terminal device 100 to allow the device 100 to request the advertising content, the terminal device 100 is also advertised to other advertising platform device 300 instead of the predetermined advertising platform device 200 By requesting the content, the idle inventory of the advertisement content can be shared with another external advertisement platform device 300.

In general, in providing advertising content to an application, a higher fill rate is better. The fill rate is based on the number of requests for advertisement content related to the application according to the execution of the application and the amount of advertisement content provided to the application according to the request as shown in Equation 1 below. As calculated, it is preferable to guarantee a 100% supply guarantee rate, but in practice it is difficult to guarantee 100%.

 [Equation 1]

Fill Rate = Ad Content Requests / Ad Content Impression * 100%

In providing the advertisement content, one of the factors for lowering the supply guarantee rate may be the case in which there is no idle inventory in the advertisement platform device 200.

In this regard, the advertisement content providing system according to the present invention, when running the application in the terminal device 100, the idle inventory of the advertising content in the environment that can only request the advertisement content associated with the application to the predetermined advertisement platform device 200 By sharing with other external advertising platform device 300 to increase the likelihood of receiving the advertising content of the terminal device 100, that is, the effect of increasing the fill rate in the application position of the terminal device (100) Can be derived.

Furthermore, according to the advertisement content providing system according to the present invention, in the position of other advertising platform device 300 that has a small number of applications, but the amount of advertising content that can be provided, that is, idle inventory, exhausts the advertising content registered therein The effect is to have the opportunity to do so.

Hereinafter, with reference to Figure 2 will be described in detail the advertising platform device according to an embodiment of the present invention. For convenience of description, it will be described with reference to the advertising platform device 200.

The advertisement platform apparatus 200 according to the present invention, the advertisement content request receiving unit 210 for receiving an advertisement content request related to the application from the terminal device 100, and in accordance with the advertisement content request from the terminal device 100, The advertisement content checking unit 220 confirms whether there is an advertisement content that can be provided in relation to an application, and when there is an advertisement content that can be provided in relation to the application, the advertisement content is provided to the terminal device 100. If there is no advertisement content providing unit 230 and advertisement content that can be provided in relation to the application, the terminal device 100 to request the other advertising platform device 300 to request the advertising content related to the application. Ad content request control unit 240 for providing the control information to the terminal device (100).

The advertisement content request receiver 210 receives an advertisement content request related to an application from the terminal device 100.

That is, as described above, when the application is executed, the terminal device 100 may request the advertisement content from one specific advertisement platform device 200 that is predetermined based on a software development kit (SDK) mounted in the application. .

Accordingly, the advertisement content request receiver 210 may receive an advertisement content request related to an application from the terminal device 100, that is, an advertisement content request based on the software development kit as described above.

The advertisement content checking unit 220 checks whether there is an advertisement content that can be provided in relation to the application according to an advertisement content request from the terminal device 100.

More specifically, the advertisement platform device 200, it is preferable that the supply restriction amount for the advertising content to be provided for each medium that is secured by each application, that is, each application is specified.

In this regard, the advertisement content checking unit 220 is based on the supply limit amount specified in the application according to the request for the advertisement content from the terminal device 100, and there is an advertisement content that can provide a case where the supply limit amount is not exceeded. It can be confirmed that there is no advertisement content that can be provided when the supply limit is exceeded.

The advertisement content providing unit 230 provides the corresponding advertisement content to the terminal device 100 when there is advertisement content that can be provided in relation to the application as a result of the confirmation of the advertisement content checking unit 220.

The advertisement content request control unit 240, if there is no advertisement content that can be provided in connection with the application as a result of the confirmation of the advertising content confirmation unit 220, the terminal device 100 is another advertising platform device 300 and the corresponding application. Request control information for requesting the associated advertising content may be provided to the terminal device (100).

That is, the advertisement content request control unit 240 provides the advertisement content request script of the other advertisement platform device 300 as the request control information to the terminal device 100, so that the terminal device 100 based on the advertisement content request script. It is possible to request other advertising platform device 300 the advertising content associated with the application.

In this case, the request control information may further include at least one of advertisement content identification information of the advertisement content to be provided in relation to the application and advertisement content selection parameters such as specific age group information and gender information specified in relation to the application. .

More specifically, in the advertisement platform device 200 according to the present invention, the advertisement content request from the terminal device received by the advertisement content request receiving unit 210 as described above, the terminal device 100 is another advertising platform device After requesting the advertising content related to the application to the 300, it is preferable to check whether or not the re-request due to the failure to receive the advertising content.

For example, the advertisement content request receiver 210 receives an advertisement content request related to an application from the terminal device 100, that is, an advertisement content request based on the software development kit as described above, and the existence of the second identifier provided with the advertisement content request unit 210 is provided. By verifying / no, you can identify whether this ad content request is a re-request or not.

To this end, the advertisement content request from the terminal device 100 may include at least one of identification information, application identification information, and SDK identification information of the terminal device, and the advertisement content request from the terminal device 100 is re-requested. In this case, the above-described second identifier may be further included or the second identifier may be further provided separately.

Thus, the advertisement content request control unit 240, if the advertisement content request from the terminal device is not a re-request, if there is no advertisement content that can be provided with respect to the application as a result of the confirmation of the advertisement content confirmation unit 220, The request control information may be provided to the terminal device 100.

Thus, the terminal device 100, based on the request control information provided as there is no advertisement content that can be provided in relation to the application executed in the advertising platform device 200, to another advertising platform device 300 You can request the advertisement content related to the application executed this time.

On the other hand, the advertisement content request control unit 240, if the request for advertising content from the terminal device is a re-request, if there is no advertisement content that can be provided in relation to the application as a result of the confirmation of the advertising content confirmation unit 220, the request described above It is possible to provide the terminal device 100 with predetermined advertisement content, such as a house banner, instead of the control information. This may be to prevent a ping-pong phenomenon due to the absence of an idle inventory between the advertisement platform device 200 and the other advertisement platform device 300.

Accordingly, the terminal device 100 may display the advertisement content (eg, house banner) provided from the advertisement platform device 200 on the execution screen of the application according to the advertisement content re-request.

On the other hand, the advertising content providing unit 230, regardless of whether or not the request for advertising content from the terminal device re-request, or not re-request, the advertising content that can be provided with respect to the application as a result of the confirmation of the advertising content confirmation unit 220. If present, it is preferable to provide the corresponding advertising content to the terminal device (100).

In addition, the advertisement platform apparatus 200 according to the present invention may further include an advertisement cost settlement unit 250 to settle as shown in FIG.

The advertisement cost calculation unit 250, in relation to the advertisement content provided to the terminal device 100, provides the above-described request control information to the terminal device 100 and the advertisement platform device 200 or another advertisement platform. Advertising costs are calculated based on which of the devices 300 is provided from.

For example, with respect to the advertisement content provided to the terminal device 100, if there is no providing history of providing the above-described request control information to the terminal device 100 and provided from the advertisement platform device 200, this is the terminal device 100. If there is an idle inventory for the ad content request from the), it may be the case to provide the ad content.

In this case, the advertisement cost calculation unit 250, the advertisement cost (for example, 100%) calculated for the advertisement content provided to the terminal device 100 according to a predetermined advertisement cost calculation procedure to the advertisement platform device 200. Settle the payment so that it can be paid.

On the other hand, with respect to the advertising content provided to the terminal device 100, if there is a history of providing the request control information described above to the terminal device 100 and provided from the advertising platform device 200, this is the terminal device 100 If there is an idle inventory for advertising content re-request from

In this case, the advertisement cost calculator 250 may select a portion of the advertisement content (eg, 100%) calculated according to a preset advertisement cost calculation procedure for the advertisement content provided to the terminal device 100 (eg, 80). % May be settled so that the remaining portion (eg, 20%) to the advertising platform device 200 can be paid to the other advertising platform device (300).

On the other hand, with respect to the advertising content provided to the terminal device 100, if there is a history of providing the request control information described above to the terminal device 100 and provided from another advertising platform device 300, this is the request It may be the case that the other advertisement platform device 300 provides the advertisement content in response to the advertisement content request from the terminal device 100 based on the control information.

In this case, the advertisement cost calculation unit 250, for the advertising content provided to the terminal device 100, the other advertising platform of a predetermined portion (for example, 80%) of the advertising costs calculated according to the predetermined advertising cost calculation procedure. The remaining portion (eg, 20%) of the device 300 may be settled to be paid to the advertisement platform device 200.

Hereinafter, a configuration of a terminal device according to an exemplary embodiment of the present invention will be described in detail with reference to FIG. 3.

The terminal device 100 according to the present invention includes an advertisement content request unit 110 for requesting advertisement content related to an application to a predetermined advertisement content platform device 200, and an advertisement content platform device 200 for the advertisement content request. Request control information receiving unit 120 for receiving the request control information provided as there is no advertisement content that can be provided in relation to the application from the other; and the other advertising platform device 300 based on the request control information Other advertisement platform device request unit 130 for requesting the advertising content associated with the application.

The advertisement content request unit 110 requests the predetermined advertisement content platform device 200 according to the execution of the application.

That is, the advertisement content request unit 110, when the application in the terminal device 100 is executed, the advertisement that is specified in advance to the advertisement content request associated with the application, that is, the advertisement content request based on the software development kit (SDK) mounted on the application. It may be provided to the platform device 200. In this case, the advertisement content request may include at least one of identification information, application identification information, and SDK identification information of the terminal device.

Accordingly, the terminal device 100 may display the received advertisement content on the execution screen of the application when the advertisement content is received from the advertisement platform device 200 according to the above-described advertisement content request.

The request control information receiving unit 120 receives the request control information provided as the advertisement content that can be provided in relation to the application from the advertisement content platform apparatus 200 with respect to the above-described advertisement content request. Here, the request control information may include an advertisement content request script of another advertisement platform device 300, and further, the advertisement content identification information of the advertisement content to be provided in relation to the application and the specific age group designated in relation to the application. The electronic device may further include at least one of advertisement content selection parameters such as information and gender information.

The other advertisement platform device request unit 130 requests the advertisement content related to the corresponding application to the other advertisement platform device 300 based on the request control information received from the request control information receiver 120.

For example, the other advertising platform device request unit 130, using the advertising content request script of the other advertising platform device 300 included in the request control information, the other advertising platform device based on the advertising content related to the application software development kit. Request 300.

Alternatively, the other advertising platform device request unit 130, using the advertising content request script and the advertising content identification information of the other advertising platform device 300 included in the request control information, the advertising content associated with the application, that is, advertising content identification information Of the advertising content can be requested to other advertising platform device 300.

Alternatively, the other advertisement platform device request unit 130 may use the advertisement content request script and the advertisement content selection parameter of the other advertisement platform device 300 included in the request control information, and thus, the advertisement content related to the application, that is, the advertisement content selection parameter. Advertisement content selected according to the other may be requested to the advertising platform device 300.

Accordingly, when the terminal device 100 receives the advertisement content from the other advertisement platform device 300 according to the advertisement content request based on the request control information described above (the first identifier of the foregoing description), the received advertisement content is received. Can be displayed on the execution screen of the application.

Meanwhile, the terminal device 100 according to the present invention further includes an advertisement content re-request unit 140.

The advertisement content re-request unit 140, in response to the advertisement content request, fails to receive the advertisement content because the advertisement content related to the corresponding application does not exist in the other advertisement content platform device 300, the advertisement content related to the application is advertised. Re-request to the content platform device 200.

That is, as described above, when the other advertisement platform device 300 determines whether there is an advertisement content that can be provided in relation to the corresponding application according to the advertisement content request from the terminal device 100, there is no advertisement content that can be provided. The terminal 100 provides a second identifier indicating that there is no advertisement content that can be provided.

Accordingly, the advertisement content re-request unit 140 re-requests identifiers for re-requesting from the other advertisement platform apparatus 300 to the advertisement platform apparatus 200 according to the advertisement content request based on the request control information described above. When the two identifiers are recognized, the advertisement content may be recognized as a case where the reception of the advertisement content fails, and the advertisement platform device 200 may request the advertisement contents based on the software development kit mounted in the application executed this time.

At this time, the advertising content re-request unit 140, when re-requesting the advertising content to the advertising platform device 200, by providing the above-mentioned second identifier will be able to identify that this time the advertising content request is the re-request. .

Accordingly, the terminal device 100, according to the re-request of the advertising content, the advertisement content or the available advertisement content related to the corresponding application as the existing advertisement content that can be provided from the advertisement platform device 200 is still present. Receives the designated advertising content (eg, house banner), and displays the received advertising content on the execution screen of the application.

Hereinafter, with reference to Figures 4 to 6, it will be described in the advertising content providing method according to a preferred embodiment of the present invention. Here, for the convenience of description, the configuration shown in FIGS. 1 to 3 described above will be described with reference to the corresponding reference numerals.

First, referring to FIG. 4, an advertisement content providing method according to an exemplary embodiment of the present invention will be described.

When the application is executed (S10), the terminal device 100 may request the advertisement content to only one specific advertisement platform device 200 that is predetermined based on a software development kit (SDK) mounted in the application (S20). .

When the advertisement platform apparatus 200 receives an advertisement content request related to an application from the terminal apparatus 100, the advertisement platform apparatus 200 transmits the corresponding advertisement content when there is an advertisement content that can be provided in relation to the application according to the advertisement content request. To provide.

That is, when the advertisement platform device 200 receives the advertisement content request related to the application from the terminal device 100, that is, the software development kit-based advertisement content request as described above, the advertisement platform device 200 has a predetermined supply limit amount for the application according to the advertisement content request. On the basis of the supply limit is not exceeded, it can be confirmed that there is an advertisement content that can be provided (S30 Yes), and the corresponding advertisement content can be provided to the terminal device (100) (S40).

Accordingly, the terminal device 100 may display the advertisement content provided from the advertisement platform device 200 on the execution screen of the application in response to the advertisement content request (S45).

Meanwhile, when the advertisement platform apparatus 200 receives an advertisement content request related to an application from the terminal device 100, that is, a software development kit-based advertisement content request as described above, the advertisement platform device 200 may supply a predetermined supply limit to the application according to the advertisement content request. On the basis of the supply limit is exceeded to determine if there is no advertising content available to provide (S30 No), so that the terminal device 100 can request the advertising content associated with the application to the other advertising platform device 300. The request control information may be provided to the terminal device 100 (S50).

Accordingly, the terminal device 100, based on the request control information provided as there is no advertisement content that can be provided to the advertising platform device 200, the advertisement associated with the application executed by another advertising platform device 300 this time. The content may be requested (S55).

Accordingly, the other advertisement platform device 300, when there is an advertisement content that can be provided in relation to the corresponding application in response to a request for an advertisement content from the terminal device 100 (S60 Yes), indicating that there is an advertisement content that can be provided. Provides the first identifier and the advertising content to the terminal device (100) (S70), if there is no advertising content that can be provided in relation to the application (S60 No), the second identifier indicating that there is no advertising content available To the terminal device 100 (S80) so that the terminal device 100 re-requests the advertising content related to the application to the advertising platform device 100.

Accordingly, the terminal device 100 may display the advertisement content provided from the other advertisement platform device 300 on the execution screen of the application according to the advertisement content request based on the request control information (S75).

On the other hand, the terminal device 100, in response to the request for the advertising content based on the request control information, the re-request identifier, that is, the second identifier to re-request from the other advertising platform device 300 to the advertising platform device 200 in step S80 If it is recognized, it is possible to re-request the advertising content based on the software development kit based on the application executed this time to the advertising platform device 200 (S85). In this case, preferably, when the terminal device 100 re-requests the advertisement content to the advertisement platform device 200, it may be possible to identify that the advertisement content request is the re-request by providing the second identifier as described above. .

Accordingly, when the advertisement platform device 200 receives a software development kit-based advertisement content re-request from the terminal device 100, and if there is advertisement content that can be provided (S90 Yes), the advertisement content device 200 transmits the corresponding advertisement content to the terminal device 100. Can be provided (S100).

Accordingly, the terminal device 100 may display the advertisement content provided from the advertisement platform device 200 on the execution screen of the application in response to the advertisement content request (S110).

Meanwhile, when the advertisement platform device 200 receives a request for rewriting the software content based on the software development kit from the terminal device 100 but there is still no advertisement content that can be provided (S90 No), the predetermined advertisement content, for example, the house A banner may be provided to the terminal device 100 (S120). This may be to prevent a ping-pong phenomenon due to the absence of an idle inventory between the advertisement platform device 200 and the other advertisement platform device 300.

Accordingly, the terminal device 100 may display the advertisement content (eg, house banner) provided from the advertisement platform device 200 on the execution screen of the application according to the advertisement content re-request (S130).

Hereinafter, with reference to Figure 5 will be described in detail the operation method of the advertising platform device according to an embodiment of the present invention.

In the operation method of the advertisement platform device according to the present invention, the terminal device 100 receives an advertisement content request related to the application (S300).

That is, in the method of operating the advertisement platform device according to the present invention, the advertisement content request related to the application, that is, the advertisement content request based on the software development kit as described above may be received from the terminal device 100.

In the operating method of the advertisement platform device according to the present invention, the advertisement content request from the terminal device received as described above, the terminal device 100 requests the advertising content related to the application to the other advertising platform device 300, the advertisement In operation S310, it is determined whether the content is re-request due to the failure of the content reception.

For example, in the method of operating the advertisement platform device according to the present invention, when the advertisement content request related to the application, that is, the advertisement content request based on the software development kit as described above, is received from the terminal device 100, the second identifier provided with the same By checking for the presence or absence of, it is possible to identify whether this request for advertising content is a re-request or not.

To this end, the advertisement content request from the terminal device 100 may include at least one of identification information, application identification information, and SDK identification information of the terminal device, and the advertisement content request from the terminal device 100 is re-requested. In this case, the above-described second identifier may be further included or the second identifier may be further provided separately.

Therefore, in the method of operating the advertisement platform device according to the present invention, when the advertisement content request from the terminal device is not a re-request (S310 No), the advertisement content request from the terminal device 100 is related to the application. It is checked whether there is advertisement content that can be provided (S320).

More specifically, in the operation method of the advertisement platform device according to the present invention, it is preferable that the supply limit amount for the advertisement content to be provided for each medium that is secured by each application, ie, each application, is specified.

Accordingly, the operating method of the advertisement platform device according to the present invention is based on the supply limit amount specified in the application according to the request for the advertisement content from the terminal device 100, the advertisement content that can provide a case that does not exceed the supply limit amount It can be confirmed that there exists, and it can be confirmed that there is no advertisement content that can be provided when the supply limit is exceeded.

Thus, in the method of operating the advertisement platform device according to the present invention, when there is advertisement content that can be provided in connection with the application (S320 Yes), the advertisement content is provided to the terminal device 100 (S325).

In the operation method of the advertisement platform device according to the present invention, when there is no advertisement content that can be provided in relation to an application (S320 No), the terminal device 100 is another advertisement platform device 300 to the advertisement content related to the application. Request control information for requesting may be provided to the terminal device 100 (S330).

That is, the operation method of the advertisement platform device according to the present invention provides the advertisement content request script of another advertisement platform device 300 to the terminal device 100 as request control information, so that the terminal device 100 provides the advertisement content request script. On the basis of the other advertisement platform device 300 it is possible to request the advertising content associated with the application.

In this case, the request control information may further include at least one of advertisement content identification information of the advertisement content to be provided in relation to the application and advertisement content selection parameters such as specific age group information and gender information specified in relation to the application. .

Thus, the terminal device 100, based on the request control information provided as there is no advertisement content that can be provided in relation to the application executed in the advertising platform device 200, to another advertising platform device 300 You can request the advertisement content related to the application executed this time.

On the other hand, the operating method of the advertisement platform device according to the present invention, when the request for advertising content from the terminal device is a re-request (S310 Yes), in accordance with the request for advertising content from the terminal device 100, in connection with the application provided. It is checked whether there is a possible advertisement content (S340).

Thus, in the operation method of the advertisement platform device according to the present invention, if there is advertisement content that can be provided in connection with the application (S340 Yes), the corresponding advertisement content is provided to the terminal device 100 (S325).

In the method of operating the advertisement platform device according to the present invention, when there is no advertisement content that can be provided in relation to an application (S340 No), the predetermined specific advertisement content, such as a house banner, is not specified. It may be provided to the terminal device 100 (S350).

Accordingly, the terminal device 100 may display the advertisement content (eg, house banner) provided from the advertisement platform device 200 on the execution screen of the application according to the advertisement content re-request.

In addition, in the operating method of the advertisement platform device according to the present invention, in relation to the advertisement content provided to the terminal device 100, the providing history and the advertisement platform device 200 provided the request control information described above to the terminal device 100. Or based on whether the other advertisement platform device 300 is provided from (S360).

For example, with respect to the advertisement content provided to the terminal device 100, if there is no providing history of providing the above-described request control information to the terminal device 100 and provided from the advertisement platform device 200, this is the terminal device 100. If there is an idle inventory for the ad content request from the), it may be the case to provide the ad content.

In this case, the operating method of the advertising platform device according to the present invention, the advertising cost (for example, 100%) calculated according to the predetermined advertising cost calculation procedure for the advertising content provided to the terminal device 100 ( Settle so that it can be paid for 200).

On the other hand, with respect to the advertising content provided to the terminal device 100, if there is a history of providing the request control information described above to the terminal device 100 and provided from the advertising platform device 200, this is the terminal device 100 If there is an idle inventory for advertising content re-request from

In this case, the operating method of the advertising platform device according to the present invention, the advertising content provided to the terminal device 100, the predetermined portion of the advertising cost (for example, 100%) calculated according to the predetermined advertising cost calculation procedure ( For example, 80%) may be settled so that the remaining portion (for example, 20%) to the advertising platform device 200 can be paid to the other advertising platform device (300).

On the other hand, with respect to the advertising content provided to the terminal device 100, if there is a history of providing the request control information described above to the terminal device 100 and provided from another advertising platform device 300, this is the request It may be the case that the other advertisement platform device 300 provides the advertisement content in response to the advertisement content request from the terminal device 100 based on the control information.

In this case, the operating method of the advertising platform device according to the present invention, the advertising content provided to the terminal device 100, a predetermined portion (for example, 80%) of the advertising costs calculated according to the predetermined advertising cost calculation procedure The other portion of the advertising platform device 300 (for example, 20%) may be settled to be paid to the advertising platform device 200.

Hereinafter, a method of operating a terminal device according to an exemplary embodiment of the present invention will be described in detail with reference to FIG. 6.

When the application is executed (S200), the operation method of the terminal apparatus according to the present invention includes an advertisement platform device that is configured to request an advertisement content related to the application, that is, an advertisement content request based on a software development kit (SDK) mounted in the application ( 200) (S210). In this case, the advertisement content request may include at least one of identification information, application identification information, and SDK identification information of the terminal device.

Thus, in the method of operating a terminal device according to the present invention, when the advertisement content is received from the advertisement platform device 200 according to the above-described advertisement content request (S220 Yes), the received advertisement content may be displayed on the execution screen of the application. (S295).

Meanwhile, in the method of operating a terminal device according to the present invention, the advertisement content is not received from the advertisement platform device 200 according to the above-described advertisement content request, and the application from the advertisement content platform device 200 is not received in response to the above-described advertisement content request. In operation S230, it is determined whether the request control information provided as the advertisement content that can be provided does not exist. Here, the request control information may include an advertisement content request script of another advertisement platform device 300, and further, the advertisement content identification information of the advertisement content to be provided in relation to the application and the specific age group designated in relation to the application. The electronic device may further include at least one of advertisement content selection parameters such as information and gender information.

In operation method of the terminal device according to the present invention, upon receiving the request control information (S230 Yes), based on the received request control information, the other advertising platform device 300 requests the advertising content related to the application (S240). ).

For example, the operating method of the terminal device according to the present invention, by using the advertising content request script of the other advertising platform device 300 included in the request control information, the other advertising platform device based on the advertising content related to the application software development kit Request 300.

Or, the operation method of the terminal device according to the present invention, using the advertising content request script and the advertising content identification information of the other advertising platform device 300 included in the request control information, the advertising content associated with the application, that is, advertising content identification information Of the advertising content can be requested to other advertising platform device 300.

Or, the operation method of the terminal device according to the present invention, using the advertising content request script and the advertising content selection parameters of the other advertising platform device 300 included in the request control information, the advertising content associated with the application, that is, advertising content selection parameters Advertisement content selected according to the other may be requested to the advertising platform device 300.

Therefore, the operation method of the terminal device according to the present invention, when the advertising content is received from the other advertising platform device 300 according to the advertising content request based on the above-described request control information (the first identifier of the above also received) ( S250 Yes), the received advertisement content may be displayed on the execution screen of the application (S295).

On the other hand, the operation method of the terminal device according to the present invention, if the advertisement content related to the corresponding application does not exist in the other advertisement content platform device 300 for the advertisement content request in step S240, corresponding The advertisement content related to the application is re-requested to the advertisement content platform device 200.

That is, as described above, when the other advertisement platform device 300 determines whether there is an advertisement content that can be provided in relation to the corresponding application according to the advertisement content request from the terminal device 100, there is no advertisement content that can be provided. The terminal 100 provides a second identifier indicating that there is no advertisement content that can be provided.

Accordingly, a method of operating a terminal device according to the present invention includes a re-request identifier for re-requesting from another advertising platform device 300 to the advertising platform device 200 according to an advertisement content request based on the request control information described above. If the second identifier is recognized (S260 Yes), it may be recognized as a case in which the advertisement content has failed to be received, and the advertisement platform device 200 may request the advertisement content based on the software development kit mounted in the application executed at this time (S270). .

At this time, the operation method of the terminal device according to the present invention, when re-requesting the advertising content to the advertising platform device 200, by providing the above-described second identifier it is possible to be able to identify that the current ad content request is a re-request. will be.

Accordingly, in the method of operating the terminal device according to the present invention, the advertisement content or the advertisement content related to the corresponding application is still present as the advertisement content available from the advertisement platform apparatus 200 exists according to the advertisement content re-request. It is possible to receive the predetermined advertising content (for example, house banner), and display the received advertising content on the execution screen of the application (S280).

As described above, according to the method for providing advertisement content according to the present invention, when the terminal device 100 executes an application, the advertisement content is idle even in an environment in which the advertisement content related to the application can be requested only to the designated advertisement platform device 200. By allowing the inventory to be shared with other external advertising platform devices 300, the effect of increasing the supply guarantee rate from the application standpoint can be derived.

Furthermore, as described above, according to the method for providing advertisement content according to the present invention, in the position of another advertisement platform device 300 having a small amount of applications but a sufficient amount of advertisement content that can be provided, that is, idle inventory, it is registered to itself. The effect is to have the opportunity to exhaust the advertising content.

The method for providing advertisement content, the method for operating the advertisement platform device, and the method for operating the terminal device according to an embodiment of the present invention may be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium. . The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

Although the present invention has been described in detail with reference to preferred embodiments, the present invention is not limited to the above-described embodiments, and the technical field to which the present invention belongs without departing from the gist of the present invention as claimed in the following claims. Anyone skilled in the art will have the technical idea of the present invention to the extent that various modifications or changes are possible.

According to the advertisement content providing system and the advertisement content providing method according to the present invention, when running the application in the terminal device, even if the advertisement content associated with the application can be requested only to a predetermined advertising platform device, the idle inventory of the advertising content to the outside of other advertisements The ability to share with platform devices can increase the rate of application from the point of view of the application, thus overcoming the limitations of existing technologies, leading to the market or sales of applied devices. It is an invention with industrial applicability because it is not only sufficient but also practically evident.

100: terminal device 200: advertising platform device
300: other advertising platform device

Claims (15)

delete delete An advertisement content request receiving unit which receives an advertisement content request related to an application from a terminal device;
An advertisement content confirmation unit for confirming whether there is advertisement content that can be provided in relation to the application according to an advertisement content request from the terminal device;
An advertisement content providing unit for providing the advertisement content to the terminal device when there is advertisement content that can be provided in relation to the application; And
If there is no advertisement content that can be provided in relation to the application, the advertisement content request control unit for providing the terminal device with request control information for allowing the terminal device to request advertisement content related to the application to another advertisement platform device. Include,
The advertisement content request control unit,
If the request for advertisement content from the terminal device is a re-request due to the failure of receiving the advertisement content after the terminal device requests the advertisement content related to the application from the other advertisement platform device, the specified specific information is not the request control information. Advertising platform device characterized in that to provide advertising content to the terminal device. The method of claim 3, wherein
The advertisement content request control unit,
Providing an advertisement content request script of the other advertisement platform device to the terminal device as the request control information, so that the terminal device requests the advertisement content related to the application to the other advertisement platform device based on the advertisement content request script. Advertising platform device, characterized in that. delete delete delete delete delete An advertisement content request receiving step of receiving an advertisement content request related to an application from a terminal device;
An advertisement content checking step of confirming whether there is advertisement content that can be provided in relation to the application according to an advertisement content request from the terminal device;
An advertisement content providing step of providing the advertisement content to the terminal device when there is advertisement content that can be provided in relation to the application; And
When there is no advertisement content that can be provided in relation to the application, the advertisement content request control step of providing the terminal device with request control information for allowing the terminal device to request the advertisement content related to the application to another advertisement platform device. Including;
The advertisement content request step,
If the request for advertisement content from the terminal device is a re-request due to the failure of receiving the advertisement content after the terminal device requests the advertisement content related to the application from the other advertisement platform device, the specified specific information is not the request control information. Method for operating an advertising platform device, characterized in that to provide advertising content to the terminal device.


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