KR102199002B1 - Advertisement service system for offline retailed store advertisement delivery system and method thereof, and apparatus applied to the same - Google Patents

Abstract

The present invention discloses an offline store advertisement service system, a method thereof, and an apparatus applied thereto. That is, by checking the keyword preset for the offline store based on the beacon signal related to the offline store transmitted from the visitor terminal, and displaying the advertisement/promotional content registered to correspond to the offline store in the display device related to the keyword. In addition, while effectively promoting offline stores, real-time information on offline stores can be provided.

Description

ADVERTISEMENT SERVICE SYSTEM FOR OFFLINE RETAILED STORE ADVERTISEMENT DELIVERY SYSTEM AND METHOD THEREOF, AND APPARATUS APPLIED TO THE SAME}

The present invention reflects real-time information of the offline store in a display device (Digital Display Ad Machine) installed at a location adjacent to the offline store when the visitor terminal confirms the visitor's entry at the offline store based on the beacon signal received from the offline store. Therefore, it relates to a method for displaying advertisement/promotional content.

Recently, an advertisement service that displays various advertisements on a display device (Digital Display Ad Machine) provided offline has been commercialized, and such advertisement service is also used as an effective store promotion means from the standpoint of offline store operators.

Here, as a means of promoting offline stores, in order to efficiently use the advertisement service, it is most important to collect real-time information on actual offline stores, both quantitatively and qualitatively, and provide them to users.

However, in the case of the existing advertisement service, it is a reality that the passive method of using the information related to the offline store transmitted from the operator or the level of using only the basic information already registered.

Accordingly, there is a need for an advertisement service method for collecting and providing real-time information of offline stores that change in real time.

The present invention was created in view of the above circumstances, and an object to be reached in the present invention is to identify a preset keyword for the offline store based on a beacon signal related to the offline store transmitted from a visitor terminal, and The purpose is to effectively promote the offline store and provide real-time information on the offline store by allowing the related display device to display the advertisement/promotional content registered to correspond to the offline store.

A service apparatus according to a first aspect of the present invention for achieving the above object includes: a confirmation unit for checking a keyword set in the offline store based on the beacon signal when a beacon signal received at an offline store is transmitted from a visitor terminal; A selection unit for selecting a target display device that is a display device related to the keyword from among a plurality of display devices; And a providing unit for providing the advertisement/promotional content registered in connection with the offline store so that it is displayed on the target display device.

More specifically, the keyword set in the offline store includes location information of the offline store, and the selection unit includes a display device located adjacent to the offline store among the plurality of display devices based on the location information of the offline store. Is selected as the target display device.

More specifically, the service device further includes an update unit that accumulates and updates the beacon signal transmitted from the visitor terminal as the number of visitors of the offline store, and the advertisement/promotion content registered in relation to the offline store is set at a time It is characterized in that it is displayed on the target display device only when the number of visitors to the offline store, which is accumulated and updated during the period, is greater than or equal to a threshold value.

More specifically, when the number of offline stores is 2 or more, the providing unit provides advertisement/promotion content of a specific offline store with a large number of accumulated and updated visitors during the set time, among the two or more offline stores.

More specifically, the set time includes a plurality of unit set times, and the providing unit includes a specific unit among the plurality of unit set times when the number of visitors of the two or more offline stores accumulated and updated during the set time is the same. It is characterized by providing advertisement/promotional content of a specific offline store with a large number of accumulated and updated visitors during a set time.

More specifically, the service device further includes a registration unit for registering the advertisement/promotional content related to the offline store, and the advertisement/promotional content registered in relation to the offline store is a set time from the time of registration in the registration unit. It is characterized in that it is displayed on the target display device only when this has not passed.

An offline store advertisement service method according to a second aspect of the present invention for achieving the above object comprises: a transmission step of a visitor terminal transmitting a beacon signal received from the offline store to a service device; A confirmation step of confirming, by the service device, a keyword set in the offline store based on the beacon signal transmitted from the visitor terminal; A selection unit for the service device to select a target display device that is a display device related to the keyword from among a plurality of display devices; And a providing step of providing, by the service device, advertisement/promotional content registered in relation to the offline store so that it is displayed on the target display device.

In order to achieve the above object, a method of operating a service device according to a third aspect of the present invention, when a beacon signal received at an offline store is transmitted from a visitor terminal, confirms a keyword set in the offline store based on the beacon signal. Confirmation step; A selection step of selecting a target display device that is a display device related to the keyword from among a plurality of display devices; And a providing step of providing advertisement/promotional content registered in connection with the offline store to be displayed on the target display device.

More specifically, the keyword set in the offline store includes location information of the offline store, and the selecting step includes a display located adjacent to the offline store among the plurality of display devices based on the location information of the offline store. It is characterized in that the device is selected as the target display device.

More specifically, the method further includes an update step of accumulating and updating the beacon signal transmitted from the visitor terminal as the number of visitors of the offline store, and the advertisement/promotion content registered in connection with the offline store is set at a time It is characterized in that it is displayed on the target display device only when the number of visitors to the offline store, which is accumulated and updated during the period, is greater than or equal to a threshold value.

More specifically, in the providing step, when the number of offline stores is 2 or more, advertisement/promotion content of a specific offline store having a large number of accumulated and updated visitors during the set time is provided among the two or more offline stores.

More specifically, the set time includes a plurality of unit set times, and the providing step includes a specific unit among the plurality of unit set times when the number of visitors of the two or more offline stores accumulated and updated during the set time is the same. It is characterized by providing advertisement/promotional content of a specific offline store with a large number of accumulated and updated visitors during a set time.

More specifically, the method further includes a registration step of registering the advertisement/promotional content related to the offline store, and the advertisement/promotional content registered in relation to the offline store is set from the time of registration in the registration step. It is characterized in that it is displayed on the target display device only when the time has not elapsed.

An offline store advertisement service system according to a fourth aspect of the present invention for achieving the above object includes: a visitor terminal for transmitting a beacon signal received from the offline store to a service device; And checking the keyword set in the offline store based on the beacon signal transmitted from the visitor terminal, selecting a target display device, which is a display device related to the keyword, among a plurality of display devices, and relating the target display device to the offline store. And a service device for displaying the registered advertisement/promotional content.

Accordingly, according to the offline store advertisement service system and method of the present invention, and the apparatus applied thereto, when the visitor's entrance at the offline store is confirmed based on the beacon signal received from the offline store, the location adjacent to the offline store By having the display device installed in the display device reflect the real-time information of the offline store to display the advertisement/promotional content, it is possible to effectively promote the offline store and also provide real-time information about the offline store, so that the viewers of advertisement/promotion content Can increase the service satisfaction of

1 is a schematic configuration diagram of an offline store advertisement service system according to an embodiment of the present invention.
2 is a configuration diagram of a service device according to an embodiment of the present invention.
3 is a view showing a service screen of an advertisement service according to an embodiment of the present invention.
4 is a schematic flowchart illustrating an operation flow in an offline store advertisement service system according to an embodiment of the present invention.
5 is a schematic flowchart for explaining the operation of a service device according to an embodiment of the present invention.

Hereinafter, an embodiment of the present invention will be described with reference to the accompanying drawings.

1 is a diagram illustrating an offline store advertisement service system according to an embodiment of the present invention.

As shown in Fig. 1, the offline store advertisement service system according to an embodiment of the present invention includes a visitor terminal 100 receiving a beacon signal from an offline store and transmitting it to the service device 200, and a location adjacent to the offline store. It has a configuration including a service device 200 for displaying the advertisement/promotional content of the offline store in the display device 300 installed in the device.

First, the visitor terminal 100 refers to a mobile device possessed by a visitor visiting an offline store.

For example, the visitor terminal 100 may correspond to a smartphone, a tablet PC, and a PDA, and the like, which is limited to this, is capable of receiving a beacon signal transmitted from a beacon (not shown) provided in an offline store. Any device can be included.

Here, the beacon provided in the offline store refers to generating an RF signal such as, for example, a BLE (Bluetooth Low Energy) signal or a sound wave (eg, including inaudible sound wave and audible sound wave).

Such a beacon transmits a beacon signal to which a unique universally unique identifier (UUID) corresponding to an offline store is assigned.

On the other hand, in an embodiment of the present invention, the beacon is limited to the configuration provided in the offline store, but is not limited thereto, and is not limited thereto, and is not only provided in offline stores but also in outdoor specific places (eg, roads/streets/sites with many visitors) The configuration is also possible.

In addition, the service device 200 refers to a server for providing advertisement/promotional content related to the offline store to the display device 300, and the advertisement/promotional content registered by the offline store operator is installed in a location adjacent to the offline store. Make it visible at (300).

Here, the advertisement/promotional content is content registered by the offline store operator in the service device 200 to promote his or her store, for example, image/location/phone number/menu/coupon information (e.g., QR Various contents such as code) may correspond to this.

In addition, the display device 300 refers to a device installed in an offline environment like an offline store to display advertisement/promotion content provided from the service device 200 to passers-by.

For example, the display device 300 may correspond to an off-line environment in which accessibility and visibility are simultaneously secured, such as an electronic sign installed at an entrance/interior of an offline store, a bus stop, and a subway entrance/platform.

Meanwhile, according to an embodiment of the present invention, an advertisement service displaying advertisement/promotion content related to the offline store is provided in a display device 300 installed at a location adjacent to the offline store.

In such advertising services, for example, it is common for a service provider to use a passive method such as passively inspecting information related to offline stores, or offline store officials directly registering advertisement/promotional content to promote themselves. to be.

However, it is very difficult for a marketing service provider to research and manage all real-time information of a large number of offline stores that change from time to time, and it is also very difficult for offline store officials to register their advertisement/promotional content to various marketing services. It takes effort and time.

As such, when the related advertisement service collects or registers information of offline stores in a passive manner to promote offline stores, there is a limitation in that real-time information of offline stores that fluctuates in real time cannot be actively reflected.

Accordingly, in an embodiment of the present invention, a method for displaying advertisement/promotion content by reflecting real-time information of the offline store in the display device 300 installed at a location adjacent to the offline store is proposed. It will be described as.

First, the visitor terminal 100 performs a function of transmitting a beacon signal.

More specifically, the visitor terminal 100 receives a beacon signal from a beacon provided in an offline store, and transmits the received beacon signal to the service device 200, thereby allowing the service device 200 receiving the beacon signal to the offline store. Make sure that visitors are aware that they have entered.

In addition, the visitor terminal 100 performs a function of receiving advertisement/promotional content related to an offline store.

More specifically, the visitor terminal 100 receives and stores advertisement/promotional content registered to correspond to the offline store from the service device 200 receiving the beacon signal, or displays it on the screen.

Here, in the case of advertisement/promotion content received from the service device 200 to the visitor terminal 100, as information related to the corresponding offline store, coupons, discount vouchers, photos, images, and store/product information may correspond to this. , But not limited thereto, all information for inducing a visitor's entry in an offline store may be included.

Then, the service device 200 performs a function of registering advertisement/promotional content related to an offline store.

More specifically, the service device 200 registers advertisement/promotional content received from the operator of the offline store to correspond to the corresponding offline store.

At this time, the service device 200 provides store identification information unique to the offline store, maps it to the universal shared identifier of the beacon provided in the offline store, and stores it in a database along with advertisement/promotion content.

In addition, the service device 200 performs a function of setting a keyword for an offline store.

More specifically, by setting a keyword corresponding to the offline store, the service device 200 enables the display device 300 related to the set keyword to display the registered advertisement/promotional content corresponding to the offline store.

In this case, the service device 200 sets the location information of the offline store as a basic keyword for the offline store, and in addition, the service device 200 may set the offline store's business type, business type, and a related keyword as a keyword along with the location information.

Here, when the keyword setting for the offline store is completed, the service device 200 distinguishes the display device 300 installed at a location adjacent to the offline store among all the display devices 300 installed offline.

At this time, the service device 200 displays a list of the display devices 300 installed in a location adjacent to the offline store among the entire list of the display devices 300 installed offline, based on location information set as keywords of the offline store. Will be distinguished.

In this way, the list of the display devices 300 located adjacent to the offline store is to be displayed so that only the display device 300 located adjacent to the offline store displays the advertisement/promotional content of the corresponding offline store.

In addition, the service device 200 performs a function of checking an offline store where a visitor has entered.

More specifically, when the beacon signal is received from the visitor terminal 100, the service device 200 checks the store identification information mapped to the universal unique identifier included in the beacon signal, thereby corresponding to the confirmed store identification information. It is confirmed that the visitor entered the offline store.

At this time, when the visitor entry to the offline store is confirmed based on the beacon signal received from the visitor terminal 100, the service device 200 accumulates and updates the number of visitors to the corresponding offline store, and at the same time, the beacon signal is received. Time, that is, information about the time when the visitor entered is stored together as real-time information of the offline store.

In addition, the service device 200 performs a function of displaying advertisement/promotional content on the display device 300.

More specifically, the service device 200 is a target display device for displaying advertisement/promotion content registered to correspond to the offline store by displaying the display device 300 corresponding to the list of display devices adjacent to the offline store in which the visitor has been confirmed. You will be screened.

At this time, when the target display device for displaying the advertisement/promotional content is selected, the service device 200 provides the advertisement/promotional content registered to correspond to the offline store to the selected display device 300, thereby receiving the display device. The advertisement/promotional content provided in (300) is displayed.

Here, the service device 200 provides real-time information of each offline store corresponding to the cumulative and updated number of visitors and information at the time the visitor enters, so that the display device 300 displays the advertisement/promotional content of the offline store together. To be able to do it.

Hereinafter, the configuration of the service apparatus 200 according to an embodiment of the present invention will be described in more detail with reference to FIG. 2.

That is, the service device 200 according to an embodiment of the present invention includes a registration unit 210 for registering advertisement/promotional contents of an offline store, a setting unit 220 for setting keywords for an offline store, and a visitor terminal 100 The receiving unit 230 receiving a beacon signal from the receiving unit 230, a confirmation unit 240 for checking the offline store based on the beacon signal, an update unit 250 for accumulating and updating the number of visitors of the offline store, for displaying advertisement/promotional content It has a configuration including a selection unit 260 for selecting the display apparatus 300, and a providing unit 260 for providing advertisement/promotional content to the display apparatus 300.

Here, the entire or part of the configuration of the service apparatus 200 described above may be implemented as a software module executed by a processor or hardware, or a combination thereof.

First, the registration unit 210 performs a function of registering advertisement/promotional content of an offline store.

More specifically, the registration unit 210 registers advertisement/promotional content received from the operator of the offline store to correspond to the corresponding offline store.

At this time, the registration unit 210 gives the store identification information unique to the offline store, maps it to the universal shared identifier of the beacon provided in the offline store, and then stores it in the database along with the advertisement/promotion content to respond to the offline store. It is registered as advertising/promotional content.

Here, the advertisement/promotion content is provided not only to the display device 300 adjacent to the offline store, but also to the visitor terminal 100 that transmits a beacon signal.

Accordingly, in the case of advertisement/promotional content registered to correspond to an offline store, it may be registered as different advertisement/promotional content corresponding to each of the visitor terminal 100 and the display device 300.

In addition, the setting unit 220 performs a function of setting a keyword for an offline store.

More specifically, by setting a keyword corresponding to the offline store, the setting unit 220 enables the display device 300 related to the set keyword to display the registered advertisement/promotional content corresponding to the offline store.

At this time, the setting unit 220 sets the location information of the offline store as a basic keyword for the offline store, and in addition, sets the business type of the offline store, a business type, and a related search word as a keyword along with the location information.

For example, if a keyword is set in relation to'Coffee Shop A', an offline store located in'Hongdae','Hongdae', which corresponds to location information, is set as the basic keyword of Coffee Shop A. 'Coffee Shop' based on the type of business can be set as an additional keyword for'Coffee Shop A'.

Here, a plurality of keywords may be duplicated in one offline store, and conversely, one keyword may be commonly set as a keyword for a plurality of offline stores.

For example, in the case of'Coffee Shop A'located in'Hongdae','Hongdae' and'Coffee Shop' may be set as keywords. In the case of the keywords'Hongdae' and'Coffee Shop', the coffee It can be set not only as a specialty store A, but also as a keyword for a number of coffee specialty stores located in'Hongdae'.

In addition, the setting unit 220 performs a function of distinguishing the display device 300 adjacent to the offline store.

More specifically, when the keyword setting for the offline store is completed, the setting unit 220 distinguishes the display device 300 installed at a location adjacent to the offline store among all the display devices 300 installed offline.

In this case, the setting unit 220 selects a list of the display devices 300 installed in a location adjacent to the offline store among the entire list of the display devices 300 installed offline, based on the location information set as the keyword of the offline store. Will be distinguished.

For example, when'Hongdae' and'Coffee Shop' are set as the keyword of'Coffee Shop A'located in'Hongdae', a display device installed near'Hongdae' among the entire list of previously registered display devices 300 By selecting only 300, the selected display device 300 is classified and managed as a list of adjacent display devices of'coffee specialty store A'.

Here, the list of adjacent display devices of each offline store includes address information (eg, MAC, IP) of each display device 300.

In addition, the setting unit 220 maps the set keyword with the store identification information, the universal shared identifier, and a list of adjacent display devices as shown in [Table 1] below and registers it in the database.

Store identification information Universal Shared Identifier Advertising/PR content (URI or URL) keyword Display device list Store A UUID0001 XXX Hongdae, Coffee Shop DA204,DA205,..,DA300 Store B UUID0002 YYY Hongdae, Coffee Shop DA204,DA205,..,DA300 Store C UUID0003 ZZZ Hongdae, Coffee Shop DA204,DA205,..,DA300

In addition, the check unit 240 performs a function of checking the offline store where the visitor has entered.

More specifically, when the beacon signal transmitted from the visitor terminal 100 is received by the receiving unit 230, the verification unit 240 checks the store identification information mapped to the universal unique identifier included in the beacon signal. It is confirmed that the visitor entered the offline store corresponding to the stored store identification information.

At this time, when the visitor entry to the offline store is confirmed based on the beacon signal received from the visitor terminal 100, the update unit 250 accumulates and updates the number of visitors to the corresponding offline store, and at the same time, the beacon signal is received. Time, that is, information about the time when the visitor entered is stored together as real-time information of the offline store.

In addition, the selection unit 260 performs a function of selecting the display device 300 to display advertisement/promotional content.

More specifically, when the visitor's entrance in the offline store is confirmed, the selection unit 260 displays the registered advertisement/promotional content to correspond to the offline store by displaying the display device 300 corresponding to the list of display devices adjacent to the offline store. It is selected as a target display device for.

And, the providing unit 270 performs a function of providing advertisement/promotional content.

More specifically, when the target display device for displaying the advertisement/promotional content is selected, the providing unit 270 provides the registered advertisement/promotional content to the selected display device 300 so as to receive it. The advertisement/promotional content provided by the display device 300 is displayed.

Here, in the case of a method of providing advertisement/promotion content, a push method in which registered advertisement/promotion content is directly provided to the display device 300 by extracting and registered advertisement by inducing connection of the display device 300 /Pull method to bring promotional content is possible.

In addition, the providing unit 270 provides real-time information of each offline store corresponding to the cumulative and updated number of visitors and the time information at which the visitor entered, so that the display device 300 together with the advertisement/promotional content of the offline store. Mark it.

At this time, the providing unit 270 sets a setting period (eg, minute unit, time unit, day unit, week unit) to display advertisement/promotional content at a specific period, and the display device 300 displays advertisement/promotional content at each setting period. Promotional content can be displayed.

To this end, the providing unit 270 updates and provides the advertisement/promotional content to be displayed on the specific display device 300 based on the setting period, or the registration unit 210 sets a setting period in the advertisement/promotional content registration process. By mapping and registering the included display control policy to the advertisement/promotional content itself, the display device 300 can repeatedly display the advertisement/promotional content according to a setting cycle based on the display policy mapped to the advertisement/promotional content. have.

Meanwhile, in providing the advertisement/promotional content of the offline store, the providing unit 270 provides the advertisement/promotional content only when the number of visitors to the corresponding offline store is equal to or greater than a threshold.

As such, the provision of advertisement/promotional content only when the number of visitors to the offline store exceeds the threshold is to determine the preference of visitors to the offline store.If the number of visitors is above the threshold, it is determined that the preference of the visitors is high and It is to provide advertisement/promotional contents of the store.

In addition, the providing unit 270 provides advertisement/promotion content according to a priority based on the number of visitors of each offline store when the visitor entry is confirmed for a plurality of offline stores in which the same keyword is set.

For example, if you want to display advertisement/promotional content for an offline store that has'Hongdae' and'Coffee Shop' as keywords, the offline store where the basic keyword based on location information of'Hongdae' is set is checked first, Among them, a number of offline stores in which'coffee shop' is commonly set as an additional keyword can be identified.

Accordingly, the providing unit 270 is based on the checked real-time information of each offline store, that is, the accumulated and updated number of visitors and the time information at which the visitor entered, during the set time period, for example, the offline store with the most accumulated visitors, Priority lists for offline stores can be created based on various criteria such as stores most used by visitors over the past week, and advertisement/promotional content corresponding to each offline store can be provided according to the generated priority list.

In this case, it may happen that the number of accumulated and updated visitors during the set time is the same.

In this case, the providing unit 270 generates a priority list based on the number of visitors during a specific unit setting time among a plurality of unit setting times included in the setting time.

For example, if the number of cumulative and updated visitors during the set time for the last week is the same, check the number of visitors during a specific unit set time (eg, Saturday) among the unit set times for each day of the last week. Priority list can be created according to the number of visitors.

Accordingly, the display device 300 sequentially displays advertisement/promotion content provided based on the priority list for a predetermined time.

For example, as shown in FIG. 3, the display device 300 may display a service screen listing restaurants preferred by visitors in'Hongdae'.

In this case, the display apparatus 300 may display only the ranking of each offline store according to the priority of the offline store list, or may sequentially display advertisement/promotional content related to each offline store for a predetermined time.

Through this, pedestrians located near'Hongdae' will be able to actually visit'Offline Store A'by referring to'Offline Store A', which is the most preferred by visitors in'Hongdae' at the present time.

In addition, in providing the advertisement/promotional content of the offline store, the providing unit 270 is set from the time when the registered advertisement/promotional content registered in relation to the offline store is registered as well as when the number of visitors is above the threshold as described above Advertisement/promotional content can be provided only if the time has not elapsed.

As such, providing only advertisement/promotional content for which the set time has not elapsed from the time of registration effectively promotes offline stores by providing the latest information, that is, real-time information with Offlime built-in, and increases service satisfaction for advertisement services. This is to do.

As described above, according to the offline store advertisement service system according to an embodiment of the present invention, when the visitor terminal confirms the visitor's entry in the offline store based on the beacon signal received from the offline store, a location adjacent to the offline store By having the display device installed in the display device reflect the real-time information of the offline store to display the advertisement/promotional content, the offline store can be effectively promoted, and real-time information on the offline store can be provided. Can increase the service satisfaction of

Hereinafter, an advertisement service method according to an embodiment of the present invention will be described with reference to FIGS. 4 and 5. Here, for convenience of description, the configurations shown in FIGS. 1 and 2 described above will be described with reference to the corresponding reference numerals.

First, an operation flow in the offline store marketing service system according to an embodiment of the present invention will be described with reference to FIG. 4.

First, the service device 200 registers the advertisement/promotion content received from the operator of the offline store to correspond to the corresponding offline store (S110).

At this time, the service device 200 provides store identification information unique to the offline store, maps it to the universal shared identifier of the beacon provided in the offline store, and stores it in a database along with advertisement/promotion content.

Then, by setting a keyword corresponding to the offline store, the service device 200 enables the display device 300 related to the later set keyword to display the registered advertisement/promotional content corresponding to the offline store (S120). .

In this case, the service device 200 sets the location information of the offline store as a basic keyword for the offline store, and in addition, the service device 200 may set the offline store's business type, business type, and a related keyword as a keyword along with the location information.

In addition, when the keyword setting for the offline store is completed, the service device 200 distinguishes the display device 300 installed at a location adjacent to the offline store among all the display devices 300 installed offline.

Here, the service device 200 displays a list of the display devices 300 installed in a location adjacent to the offline store among the entire list of the display devices 300 installed offline, based on location information set as keywords of the offline store. Will be distinguished.

Further, the visitor terminal 100 receives a beacon signal from the beacon provided in the offline store, and transmits the received beacon signal to the service device 200, so that the service device 200 receiving the beacon signal allows the visitor to the offline store. Make it possible to recognize that you have entered (S130-S140).

Accordingly, when a beacon signal is received from the visitor terminal 100, the service device 200 checks the store identification information mapped to the universal unique identifier included in the beacon signal, and thus the offline store corresponding to the confirmed store identification information. It is confirmed that the visitor has entered (S150).

At this time, when the visitor entry to the offline store is confirmed based on the beacon signal received from the visitor terminal 100, the service device 200 accumulates and updates the number of visitors to the corresponding offline store, and at the same time, the beacon signal is received. Time, that is, information about the time when the visitor entered is stored together as real-time information of the offline store.

Then, the service device 200 transmits the advertisement/promotional content registered to correspond to the offline store to the visitor terminal 100 that has transmitted the beacon signal, so that the visitor terminal 100 stores it or displays it on the screen. (S160).

Next, the service device 200 selects the display device 300 corresponding to the list of display devices adjacent to the offline store where the visitor has been confirmed as a target display device for displaying advertisement/promotion content registered to correspond to the offline store. Do (S170)

Thereafter, when the target display device for displaying the advertisement/promotional content is selected, the service device 200 provides the registered advertisement/promotional content to the selected display device 300 to correspond to the offline store, thereby receiving the display device. The advertisement/promotional content provided at 300 is displayed (S180-190).

At this time, the service device 200 provides real-time information of each offline store corresponding to the cumulative and updated number of visitors and information at the time the visitor enters, so that the display device 300 displays the advertisement/promotional content of the offline store together. To be able to do it.

Hereinafter, the operation of the service apparatus 200 according to an embodiment of the present invention will be described in detail with reference to FIG. 5.

First, the registration unit 210 registers the advertisement/promotional content received from the operator of the offline store to correspond to the corresponding offline store (S210).

At this time, the registration unit 210 gives the store identification information unique to the offline store, maps it to the universal shared identifier of the beacon provided in the offline store, and then stores it in the database along with the advertisement/promotion content to respond to the offline store. It is registered as advertising/promotional content.

Then, by setting a keyword corresponding to the offline store, the setting unit 220 enables the display device 300 related to the keyword set later to display the advertisement/promotional content registered to correspond to the offline store (S220). .

At this time, the setting unit 220 sets the location information of the offline store as a basic keyword for the offline store, and in addition, sets the business type of the offline store, a business type, and a related search word as a keyword along with the location information.

Next, when the keyword setting for the offline store is completed, the setting unit 220 distinguishes the display device 300 installed at a location adjacent to the offline store among all the display devices 300 installed offline (S230).

In this case, the setting unit 220 selects a list of the display devices 300 installed in a location adjacent to the offline store among the entire list of the display devices 300 installed offline, based on the location information set as the keyword of the offline store. Will be distinguished.

Then, the setting unit 220 maps the set keyword together with the store identification information, the universal shared identifier, and a list of adjacent display devices and registers it in the database (S240).

Furthermore, when the beacon signal transmitted from the visitor terminal 100 is received by the receiver 230, the verification unit 240 checks the store identification information mapped to the universal unique identifier included in the beacon signal, thereby confirming the confirmed store. It is confirmed that the visitor has entered the offline store corresponding to the identification information (S250-S260).

At this time, when the visitor entry to the offline store is confirmed based on the beacon signal received from the visitor terminal 100, the update unit 250 accumulates and updates the number of visitors to the corresponding offline store, and at the same time, the beacon signal is received. Time, that is, information about the time when the visitor entered is stored together as real-time information of the offline store.

Then, the providing unit 260 provides the registered advertisement/promotion content to the visitor terminal 100 that has transmitted the beacon signal to correspond to the offline store in which the visitor has been confirmed (S270).

Then, when the visitor entry in the offline store is confirmed, the selection unit 260 displays the advertisement/promotion content registered to correspond to the offline store and the display device 300 corresponding to the list of display devices adjacent to the offline store. It is selected as a target display device (S280).

Thereafter, when the target display device for displaying the advertisement/promotional content is selected, the providing unit 270 provides the advertisement/promotional content registered to correspond to the offline store to the selected display device 300, thereby receiving the display device. The advertisement/promotional content provided at 300 is displayed (S290).

At this time, in providing the advertisement/promotional content of the offline store, the providing unit 270 provides the advertisement/promotional content only when the number of visitors to the corresponding offline store is greater than or equal to a threshold.

Here, when a visitor entry is confirmed for a plurality of offline stores in which the same keyword is set, the providing unit 270 provides advertisement/promotion content according to a priority based on the number of visitors of each offline store.

As described above, according to the offline store advertisement service method according to an embodiment of the present invention, when a visitor's entrance at an offline store is confirmed based on a beacon signal received from an offline store, a location adjacent to the offline store By having the display device installed in the display device reflect the real-time information of the offline store to display the advertisement/promotional content, it is possible to effectively promote the offline store and also provide real-time information about the offline store, so that the viewers of advertisement/promotion content Can increase the service satisfaction of

Meanwhile, the functional operations and implementations of the subject described in this specification are implemented as digital electronic circuits, or computer software, firmware, or hardware including the structures disclosed in this specification and structural equivalents, or one or more of them. It can be implemented in combination. Implementations of the subject matter described herein are one or more computer program products, i.e. one or more modules relating to computer program instructions encoded on a tangible program storage medium for execution by or to control the operation of a processing system. Can be implemented.

The computer-readable medium may be a machine-readable storage device, a machine-readable storage substrate, a memory device, a composition of materials that affect a machine-readable radio wave signal, or a combination of one or more of them.

In this specification, the term "system" or "device" encompasses all devices, devices and machines for processing data, including, for example, a programmable processor, a computer, or multiple processors or computers. In addition to hardware, the processing system may include, for example, a code constituting a processor firmware, a protocol stack, a database management system, an operating system, or a combination of one or more of them, and the like, to form an execution environment for a computer program upon request. .

Computer programs (also known as programs, software, software applications, scripts, or code) can be written in any form of a compiled or interpreted language or a programming language, including a priori or procedural language, and can be written as a standalone program or module, It can be deployed in any form, including components, subroutines, or other units suitable for use in a computer environment. Computer programs do not necessarily correspond to files in the file system. A program may be in a single file provided to the requested program, or in multiple interactive files (e.g., files that store one or more modules, subprograms, or portions of code), or part of a file that holds other programs or data. (Eg, one or more scripts stored within a markup language document). The computer program may be deployed to run on one computer or multiple computers located at one site or distributed across a plurality of sites and interconnected by a communication network.

On the other hand, computer-readable media suitable for storing computer program instructions and data include, for example, semiconductor memory devices such as EPROM, EEPROM, and flash memory devices, such as magnetic disks such as internal hard disks or external disks, magneto-optical disks, and CDs. -May contain all types of nonvolatile memory, media and memory devices, including ROM and DVD-ROM disks. The processor and memory can be supplemented by special purpose logic circuits or incorporated into it.

Implementations of the subject matter described herein include a backend component, such as a data server, or a middleware component such as an application server, or, for example, a web browser or graphic user that allows a user to interact with an implementation of the subject matter described herein. It may be implemented in a front-end component, such as a client computer having an interface, or a computing system that includes all of one or more combinations of such back-end, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication, for example a communication network.

While this specification includes details of a number of specific implementations, these should not be construed as limiting to the scope of any invention or claim, but rather as a description of features that may be peculiar to a particular embodiment of a particular invention. It must be understood. Likewise, certain features described herein in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features described in the context of a single embodiment can also be implemented in a plurality of embodiments individually or in any suitable sub-combination. Furthermore, although features operate in a particular combination and may initially be described as so claimed, one or more features from a claimed combination may in some cases be excluded from the combination, and the claimed combination may be a subcombination. Or sub-combination variations.

In addition, although the present specification describes the operations in the drawings in a specific order, it is not understood that such operations must be performed in the specific order or sequential order shown in order to obtain a desirable result, or that all illustrated operations must be performed. Can not be done. In certain cases, multitasking and parallel processing can be advantageous. In addition, separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the program components and systems described are generally integrated together into a single software product or packaged in multiple software products. It should be understood that you can

As such, this specification is not intended to limit the invention to the specific terms presented. Accordingly, although the present invention has been described in detail with reference to the above-described examples, those skilled in the art can make modifications, changes, and modifications to these examples without departing from the scope of the present invention. The scope of the present invention is indicated by the claims to be described later rather than the detailed description, and all changes or modified forms derived from the meaning and scope of the claims and their equivalent concepts should be interpreted as being included in the scope of the present invention. do.

According to the offline store advertisement service system and method of the present invention, and the apparatus applied thereto, when a visitor's entrance at an offline store is confirmed based on a beacon signal received from the offline store, the visitor terminal is installed in a location adjacent to the offline store. In that the display device reflects the real-time information of the offline store to display advertisement/promotional content, as the limit of the existing technology is exceeded, the possibility of marketing or sales of the applied device is increased. It is an invention that has industrial applicability because it is not only sufficient, but also to the extent that it can be implemented clearly in reality.

100: visitor terminal
200: service device
210: registration unit 220: setting unit
230: receiving unit 240: confirmation unit
250: update unit 260: selection unit
270: providing unit
300: display device

Claims (14)

When the beacon signal received in the offline store is transmitted from the visitor terminal, a confirmation unit for checking a keyword set in the offline store based on the beacon signal;
A selection unit for selecting a target display device that is a display device related to the keyword from among a plurality of display devices;
A providing unit for providing the advertisement/promotional content registered in connection with the offline store to be displayed on the target display device; And
Further comprising an update unit for accumulating and updating the beacon signal transmitted from the visitor terminal as the number of visitors of the offline store,
The providing unit,
When there are two or more offline stores with the same keyword set, the advertisement/promotional content registered in relation to each of the two or more offline stores is displayed on the target display device in priority according to the number of visitors. Service device. The method of claim 1,
In the keyword set in the offline store,
The location information of the offline store is included,
The selection unit,
And a display device located adjacent to the offline shop among the plurality of display devices based on the location information of the offline shop, as the target display device. The method of claim 1,
The advertisement/promotional content registered in relation to the offline store,
A service apparatus, characterized in that, only when the number of visitors of the offline store accumulated and updated during a set time period exceeds a threshold value, the target display device is displayed. The method of claim 3,
The provision unit
When the number of offline stores is 2 or more, advertisement/promotion contents of a specific offline store with a large number of accumulated and updated visitors during the set time are provided among the two or more offline stores. delete delete A transmission step of the visitor terminal transmitting the beacon signal received at the offline store to the service device;
A confirmation step of confirming, by the service device, a keyword set in the offline store based on the beacon signal transmitted from the visitor terminal;
A selection step of selecting, by the service device, a target display device that is a display device related to the keyword from among a plurality of display devices;
A providing step of providing, by the service device, advertisement/promotional content registered in connection with the offline store so that it is displayed on the target display device; And
And an update step of accumulating and updating the beacon signal transmitted from the visitor terminal as the number of visitors of the offline store,
The providing step,
When there are two or more offline stores with the same keyword set, the advertisement/promotional content registered in relation to each of the two or more offline stores is displayed on the target display device in priority according to the number of visitors. Offline store advertising service method. delete delete delete delete delete delete delete

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