KR102204843B1 - Value selective marketing system - Google Patents

Abstract

In the value selective marketing system according to an embodiment of the present invention, the publisher terminal for registering a post on a social platform; An information provider terminal that provides advertisement information to be provided on the social platform; A service to share the advertisement information provided from the information provider terminal to the corresponding consumer terminal viewing the post according to the content of the post registered on the social platform and the content of the consumer terminal and the post registered by the publisher terminal. It is possible to provide a value selective marketing system including a server.

Description

Value selective marketing system

The present invention relates to a value-selective marketing system, and more particularly, to a value-selective marketing system that shares the value of a company (product, service, etc.) provided according to the expression by the publisher.

Portal sites, which act as gateways to Internet users on the Internet, have been visited by more Internet users as Internet sites increase exponentially, and new business opportunities can be obtained from them. In other words, it is possible to generate revenue by exposing advertisements of advertisers who want to promote their websites to Internet users visiting the portal site.

Initial Internet advertisements were mainly exposed to banners linked to advertisers' websites, but with the evolution of the Internet, various Internet advertisement models have been developed to increase the effectiveness of advertisements, and portal sites are currently applying new Internet advertisement models in various ways. .

As a conventional technology for the newly emerged Internet advertising model, a system and method for providing protection of the location and price of the search result list generated by the computer communication network search engine, which was applied for a patent by Overture (Korea Patent Application No. 2002-45944). 'Can be found in Overture's system provides a keyword search and registration tool so that advertisers can search for and register keywords related to their website, and a bidding tool that allows Internet users to have the right to use search keywords.

The system supports an advertiser to select related keywords by providing a list of related keywords as a search result through a keyword search tool, and supports bidding for desired search keywords through a keyword bidding tool.

The system is set so that a website list may be arranged as a keyword search result of an Internet user according to a search keyword bid amount/request ranking of the advertiser for a keyword bid from advertisers. In addition, the system is set to calculate the advertising cost (Cost per Click, hereinafter referred to as'CPC') by clicking on hypertext, which means the Internet user's visit, from the list of websites that are displayed arranged according to the bid amount. .

In general, from the standpoint of an advertisement provider (media company), the physical cost of advertisement is incurred on a page view basis, so it is reasonable and universal to measure profits on a page view basis.

When the advertisement performance of Overture's keyword CPC advertisement is converted to the CPM (Cost per Millenium Views) price, the CPM conversion price may be lower than that of CPA (Cost per Action) and CPS (Cost per Sale) depending on the type of keyword. There is a problem in that media usage profits cannot be maximized from the standpoint of advertisement providers (media companies) with limited exposure and space.

In addition, the existing advertising method has a disadvantage in that it is not possible to select various advertising methods suitable for the characteristics of the advertiser.

In addition, there is a problem that people who want the product and service must go to it, and people who do not want to see it.

In addition, there is a disadvantage that the propagation of advertisements is limited.

Therefore, it is necessary to develop an advertisement system that can compensate for the above problems.

The present invention devised to solve the above problem is to provide a value selective marketing system that shares the value of a company (product, service, etc.) provided by the publisher.

In the value selective marketing system according to an embodiment of the present invention for solving the above problem, the publisher terminal for registering a post on a social platform; An information provider terminal that provides advertisement information to be provided on the social platform; A service to share the advertisement information provided from the information provider terminal to the corresponding consumer terminal viewing the post according to the content of the post registered on the social platform and the content of the consumer terminal and the post registered by the publisher terminal. May include a server.

In addition, the service server may include a database for storing advertisement information input from the information provider terminal; A keyword extracting module for extracting a keyword from information of a post registered from the publisher terminal; An advertisement exposure module that matches and exposes the keyword extracted from the keyword extraction module and the advertisement information to a consumer terminal viewing posts; A permission request module for transmitting advertisement posting registration permission request information input from the information provider terminal to the publisher terminal; When receiving the acceptance information for the advertisement posting registration permission request, the information provider terminal pays revenue to the publisher terminal according to the frequency of exposure of the advertisement information and the number of site visits, and revenue through the revenue payment module. When payment is made, the payment history may include a payment history sharing module that is shared with the publisher terminal, the information provider terminal, and the consumer terminal according to the blockchain technology.

In addition, the service server may further include a differential payment module configured to differentially pay revenue to the publisher terminal according to a position where the advertisement information is displayed on the post.

In addition, the service server further includes a consumer data module that provides the information provider terminal with analysis information analyzed according to the advertisement information provided with the location information and personal information of the consumer terminal, and the analysis information is It may include one or more of advertisement information provided according to a keyword with high frequency, a location, age, gender, and occupation of a consumer terminal provided with advertisement information.

In addition, if the advertisement information contains harmful information, the service server determines that it is harmful advertisement information and transmits the personal information of the information provider terminal that provided it to the cyber-related government agency terminal, and at the same time, blocks a warning to the corresponding information provider terminal. It may further include a harmful determination module for transmitting the message.

In addition, the service server further includes a reliability checking module that provides reliability information of the publisher terminal to the information provider terminal, wherein the reliability information is different depending on the number of comments input by the consumer terminal on the post and the consumer terminal. It is characterized in that the number of posts shared to the consumer terminal can be obtained by comparing with a preset value.

In addition, the advertisement information may include one or more of advertisements, social events, and related articles.

In addition, the post may be registered as one or more of image, video, sound, and text.

The value selective marketing system according to an embodiment of the present invention can be easily shared according to interests.

In addition, the promotional effect is excellent with minimal cost.

In addition, consumers can receive desired advertisements without unnecessary search.

In addition, publishers, companies that register advertisements, organizations, individuals, and consumers who receive advertisements can all benefit.

1 is a block diagram showing the configuration of a value selective marketing system according to an embodiment of the present invention.
FIG. 2 is a block diagram showing the configuration of the service server shown in FIG. 1.
3 and 4 are exemplary screens of the social platform of the value selective marketing system of the present invention.

Hereinafter, the description of the present invention with reference to the drawings is not limited to a specific embodiment, and various transformations may be applied and various embodiments may be provided. In addition, the content described below should be understood to include all conversions, equivalents, and substitutes included in the spirit and scope of the present invention.

In the following description, terms such as first and second are terms used to describe various elements, and their meanings are not limited thereto, and are used only for the purpose of distinguishing one element from other elements.

The same reference numbers used throughout this specification denote the same elements.

Singular expressions used in the present invention include plural expressions unless the context clearly indicates otherwise. In addition, terms such as "include", "include" or "have" described below are intended to designate the presence of features, numbers, steps, actions, components, parts, or combinations thereof described in the specification. It is to be construed and not to preclude the possibility of the presence or addition of one or more other features, numbers, steps, actions, components, parts, or combinations thereof.

Unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which the present invention belongs. Terms as defined in a commonly used dictionary should be interpreted as having a meaning consistent with the meaning in the context of the related technology, and should not be interpreted as an ideal or excessively formal meaning unless explicitly defined in this application. Does not.

In addition, in the description with reference to the accompanying drawings, the same reference numerals are assigned to the same components regardless of the reference numerals, and redundant descriptions thereof will be omitted. In describing the present invention, when it is determined that a detailed description of related known technologies may unnecessarily obscure the subject matter of the present invention, a detailed description thereof will be omitted.

The value-selective marketing system according to an embodiment of the present invention is for easily providing advertisements suitable for consumer interests, and a mobile communication terminal including a smart phone communicating through a wireless communication network using a social platform application (or mobile app). Can be provided in

Hereinafter, for convenience of explanation, a mobile communication terminal will be mainly described.

Hereinafter, embodiments of the present invention will be described in detail with reference to FIGS. 1 to 4.

Referring to FIG. 1, a value selective marketing system according to an embodiment of the present invention may be composed of a social platform, a service server, a publisher terminal, an information provider terminal, and a consumer terminal.

A social platform is a social network service (SNS), which means an online platform that creates and reinforces social relationships through free communication, information sharing, and personal network expansion among users.

Its advantage is that it can create, maintain, strengthen, and expand social network. For example, Facebook, Twitter, and Instagram are commonly used.

In the present invention, a social network manager terminal for managing a social platform may be further included.

That is, when the publisher terminal posts a post on the social platform, the social network manager terminal may not only check the posted content, permit or reject registration, but also manage the social platform as a whole. .

As described above, the publisher terminal is a terminal owned by a person posting on the social platform, and after installing the social platform application, the terminal of a member who subscribes to a member may be.

The post may be registered as one or more of an image, video, sound, and text.

The information provider terminal provides advertisement information so that advertisements can be exposed according to the contents of the posts registered from the publisher terminal, and may be a terminal owned by an advertiser or an advertisement company manager.

In addition, the information provider terminal can be the terminal of the member who signed up for membership after installing a social platform application so that you can see the posting content posted on the social platform or the advertisement exposed on the posted content, like the publisher terminal above. Even without installation, advertisements can be provided using the service server of the present invention.

The advertisement information may include one or more of advertisements, social events, and related articles.

The consumer terminal is a terminal owned by a person who is provided with posts registered on the social platform and advertisement information accordingly, and may be a terminal of a member who subscribes to a member after installing a social platform application in the same manner as the publisher terminal.

However, in the case of the publisher terminal, the consumer terminal is provided with the registered post differently from the publisher terminal by being granted the right to register the post.

Accordingly, when providing a post, advertisement information transmitted from the information provider terminal is also provided.

The above will be described in detail with reference to FIGS. 2 to 4 below.

First, referring to FIG. 2, the service server of the present invention allows the advertisement information provided from the information provider terminal to be shared with the corresponding consumer terminal viewing the post according to the content of the post registered by the publisher terminal, and extracts the database and keywords. It includes a module, an advertisement exposure module, a permission request module, a revenue payment module, a payment history module, and may further include a differential payment module, a consumer data module, a harmful judgment module, and a reliability check module.

Specifically, the database stores advertisement information input from the information provider terminal.

In addition, the database may list and store only member information of a publisher terminal among member information registered as a member of the social platform application.

In other words, it is to send a request for permission to provide advertisement information to the publisher terminal that has registered the content of the posting that matches the advertisement information provided among the posts registered from a number of publisher terminals. It may include whether or not.

The keyword extraction module is configured to extract keywords from information of posts registered from the publisher terminal. For example, advertisement information provided from the information provider terminal when the word'summer vacation' or'overseas travel' is in the post as shown in FIG. If there is anything related to travel, the keyword is extracted so that the advertisement information can be displayed in the post by matching it.

Therefore, if text, video, image, or sound related to'summer vacation' or'overseas travel' that can match the advertisement information among the contents of the post is posted before the advertisement information is exposed to the post, it is extracted as a keyword and advertisement information It may be a configuration that can be matched with.

As an example shown in FIG. 4, even when the content of a post is one of text (comment), video, image, or sound, a keyword may be extracted and matched with advertisement information to be exposed.

The advertisement exposure module is configured to match and expose the keyword extracted from the keyword extraction module and the advertisement information to a consumer terminal viewing posts.

In other words, it is a configuration that allows advertisement information to be exposed on posts, so that the consumer terminal can receive advertisements of interest through the posts the consumer is viewing without using other search engines.

For example, when the post viewed by the consumer terminal is a post about skin care, a dermatology advertisement or cosmetic advertisement is exposed, and the consumer terminal clicks the advertisement to connect to the corresponding link or site, and purchase or reservation may be possible. .

The permission request module is a configuration capable of transmitting the advertisement posting registration permission request information inputted from the information provider terminal to the publisher terminal, and advertisement information is not unconditionally exposed for each registered post, but only advertisements registered by the publisher terminal that wants it. It is desirable to allow the information to be exposed.

That is, a request for permission to register advertisement for posting advertisement information according to the keyword extracted through the keyword extraction module is transmitted to the publisher terminal of the post, and the publisher accepts it by entering acceptance or rejection information through the publisher terminal. If so, the price can be paid through the revenue payment module from the information provider who provided the advertisement information.

If rejected, the advertisement information is removed and measures are taken to prevent further exposure, and the member information of the rejected publisher terminal can be transmitted to the information provider terminal.

The revenue payment module is a configuration in which the information provider terminal pays revenue to the publisher terminal according to the frequency of exposure of the advertisement information and the number of visits to the site when receiving the acceptance information for the request for permission for registration of advertisement from the publisher terminal.

At the same time as the advertisement information is posted, it is possible to pay revenue to the publisher terminal by analyzing how much of the accepted advertisement information is exposed and how many times it visits a link or site.

At this time, when the information provider terminal subscribes to the social platform application, it is registered as a friend with the publisher terminal.

For example, when an advertisement is paid per click (there are various advertisement payment methods), if an advertisement fee of 50 won per click is set, the person who allowed the advertisement will be distributed as 20 won and the company will be distributed as 30 won. It is decided and applied in a policy so that it can be applied, and if it is made into a policy with coins (or tokens), n coins can be generated per click.

In the payment history sharing module, when revenue is paid through the revenue payment module, the payment history can be shared to the corresponding publisher terminal, information provider terminal, and consumer terminal according to the blockchain technology.

That is, the blockchain currency is generated through the profit payment module, and the history of the blockchain currency can be shared with the novel network manager terminal, the information provider terminal, and the publisher terminal at the time of creation.

Sharing the payment history has an effect on the reliability and security of the system.

For example, if a publisher named “A” allows an advertisement, the same history is displayed on the terminal of “A”, the information provider, and the terminal of the social network manager.

In addition to this information, when a friend on the social network came to see and click on an advertisement, or when a comment was posted on a post (advertising amount is calculated according to the number of comments posted), it corresponds to the history of the publisher, information provider, and social network administrator terminal. Coins are issued as the information transmitted is included in the history of the blockchain currency.

If someone hacks the information provider terminal and manipulates the history, if the information on the information provider terminal and the social network manager terminal and the coin history do not match, the history will be rejected and the coin issuance can be stopped. have.

A security effect occurs based on the above principle, and information providers, social network managers, and publishers can post advertisements and share profits under mutual trust.

The differential payment module is configured to differentially pay revenue to the publisher terminal according to the position where the advertisement information is displayed on the post.

That is, when paying revenue to a publisher terminal that has accepted the advertisement information to be posted, revenue may be differentially generated depending on the location where the advertisement information is exposed.

The revenue payment module analyzes how much advertising information is exposed and how many times the link or site is visited, and at the same time, a certain amount is paid, and the best location where the advertisement is exposed, the more several times the predetermined amount. ) It can be increased and paid.

For example, if a certain amount of 5,000 won is paid, you can pay 20% more of the certain amount when it is in the best location, and 5% of the certain amount when it is in a bad location.

At this time, the location where the advertisement information is exposed may be designated by the information provider terminal, and accordingly, the information provider differentially pays the price to the publisher.

The consumer data module provides the information provider terminal with analysis information analyzed according to the advertisement information provided with the location information and personal information of the consumer terminal.

It may include one or more of advertisement information provided according to the keyword with high frequency extracted from the analysis information, the location, age, sex, and occupation of the consumer terminal receiving the advertisement information.

In other words, through the consumer data module, it is possible to check which advertisement information is popular in what age, gender, occupation, and where the advertisement effect is excellent, so that when an information provider provides advertisement information, it is possible to reduce advertisement failure by taking this into account. There is an effect.

When the harmful information is included in the advertisement information, the harmful advertisement module determines that it is harmful advertisement information, transmits the personal information of the information provider terminal that provided it to the terminal of the cyber related government agency, and at the same time transmits a blocking warning message to the terminal of the information provider. Configuration.

If advertisement information input by a plurality of information provider terminals is stored without filter, the consumer terminal may suffer damage in the future, and accordingly, the service server of the present invention may not be trusted.

Therefore, if the harmful judgment module matches the keyword extracted from the advertisement information, but is difficult to determine that it is accurate information, or if it is advertisement information provided by an information provider that received a large amount of reports, the publisher terminal reads the advertisement information. Therefore, it can be filtered before acceptance of advertisement posting.

The reliability checking module is a component that provides reliability information of the publisher terminal to the information provider terminal.

The reliability information may be obtained by comparing the number of comments input by the consumer terminal to a post and the number of posts shared by the consumer terminal to other consumer terminals with a preset value.

The preset value may be an average value of the reliability information, and may be weighted according to importance or value determination.

That is, among a plurality of publisher terminals, a publisher terminal that creates a post with the best advertising effect is extracted and provided to the information provider terminal, so that the advertisement information can be transmitted to the corresponding publisher terminal.

At this time, if the publisher terminal list is to be provided through the reliability check module, the information provider terminal has to pay an additional price.

The value selective marketing system according to the embodiment of the present invention described above can be easily shared according to interests.

In addition, the promotional effect is excellent with minimal cost.

In addition, consumers can receive desired advertisements without unnecessary search.

In addition, publishers, companies that register advertisements, organizations, individuals, and consumers who receive advertisements can all benefit.

The embodiments of the present invention described above are not implemented only through an apparatus and/or a method, but a program for realizing a function corresponding to the configuration of the embodiment of the present invention, a recording medium on which the program is recorded, etc. Also, this implementation can be easily implemented by an expert in the technical field to which the present invention belongs from the description of the above-described embodiment.

Although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements by those skilled in the art using the basic concept of the present invention defined in the following claims are also provided. It belongs to the scope of rights.

10: Publisher terminal
20: information provider terminal
30: consumer terminal
100: service server
101: database
102: keyword extraction module
103: advertisement exposure module
104: permission request module
105: Profit payment module
106: payment history sharing module
107: differential payment module
108: consumer data module
109: Hazard determination module
110: reliability check module
200: social platform

Claims (8)

A publisher terminal that registers a post on a social platform;
An information provider terminal that provides advertisement information to be provided on the social platform;
A consumer terminal receiving the posts registered on the social platform and advertisement information according to the posts;
A service server configured to share advertisement information provided from the information provider terminal to the corresponding consumer terminal viewing the post according to the content of the post registered by the publisher terminal, and
When a publisher terminal posts a post on a social platform, it includes a social network administrator terminal that checks the posted content and permits or rejects registration,
The above post,
It is registered as one or more of image, video, sound, text,
The advertisement information,
Contains one or more of advertisements, social events, and related articles,
The service server,
A database for storing advertisement information input from the information provider terminal and listing and storing member information of a publisher terminal among member information registered as a member of a social platform application;
A keyword extracting module for extracting a keyword from information of a post registered from the publisher terminal;
An advertisement exposure module that matches and exposes the keyword extracted from the keyword extraction module and the advertisement information to a consumer terminal viewing posts;
A permission request module for transmitting advertisement posting registration permission request information inputted from the information provider terminal to the publisher terminal;
When receiving the acceptance information for the advertisement posting registration permission request, the information provider terminal pays revenue to the publisher terminal according to the frequency of exposure of the advertisement information and the number of site visits; and
Payment history is shared between the publisher terminal, the information provider terminal, and the consumer terminal when the revenue is paid through the revenue payment module or the blockchain currency generated through the revenue payment module according to the blockchain technology is generated or paid. Contains modules,
Further comprising a differential payment module to differentially pay the revenue to the publisher terminal according to the position where the advertisement information is exposed on the post,
In case of including harmful information among the advertisement information, it is determined as harmful advertisement information, and the personal information of the information provider terminal that provided the information is transmitted to the terminal of the cyber-related government agency, and at the same time, a blocking warning message is transmitted to the terminal of the information provider Including more,
The permission request module,
Sending an advertisement posting registration permission request for posting advertisement information according to the keyword extracted through the keyword extraction module to the publisher terminal of the relevant post,
The publisher who has received the above registration permission request enters acceptance or rejection information through the publisher terminal,
If accepted, you can receive payment from the information provider who provided the advertisement information through the revenue payment module, and if rejected, the advertisement information is removed.
The payment history sharing module,
When a friend on a social network came to see and click on an advertisement, or when a comment was posted on a post, or when the information was transmitted to the history of the publisher, information provider, and social network administrator terminal, the history of blockchain currency includes If the coin is issued and the information and history of the paid blockchain currency, information provider terminal and social network manager terminal do not match, the history is rejected, and the issuance of blockchain currency is stopped,
The service server,
A reliability checking module that provides reliability information of the publisher terminal to the information provider terminal, and
Further comprising a consumer data module for providing the analysis information analyzed according to the advertisement information provided with the location information and personal information of the consumer terminal to the information provider terminal,
The reliability information is
The number of comments entered by the consumer terminal on the post and the number of posts shared by the consumer terminal to other consumer terminals can be obtained by comparing with a preset value,
The analysis information,
Includes one or more of advertisement information provided according to the extracted keyword with high frequency, the location, age, gender, and occupation of the consumer terminal receiving the advertisement information,
The preset value is,
A value selective marketing system characterized in that it is an average value of reliability information and can be weighted according to importance or value judgment.



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