KR102243298B1 - Selling platform server and method based on live broadcast by process of 4 steps using bpr to home shopping system - Google Patents

Abstract

The selling platform server according to an embodiment of the present invention includes a storage unit that stores information on a supplier who supplies a product to be sold through the selling platform service and a seller who sells the product by broadcasting, the supplier's information, and the seller's information. Based on the information, a product recommendation unit that connects a plurality of sellers who will sell a first product of a first supplier, a product separately issued to each of the plurality of sellers while simultaneously specifying a seller of one of the plurality of sellers and a first product/ A broadcast planning unit that generates a seller code and determines broadcast information for each of the plurality of sellers, and provides a broadcast page linked to the product/seller code to each of the plurality of sellers, and starts broadcasting according to the broadcast information, and starts the first broadcast from the broadcast page. When a product purchase occurs, a broadcasting management unit that aggregates the product sales quantity for each seller based on the linked product/seller code, and the first settlement for the settlement amount to be settled to each of the plurality of sellers based on the product sales quantity for each seller And a settlement processing unit configured to generate information and settle profits to a plurality of sellers based on the first settlement information.

Description

SELLING PLATFORM SERVER AND METHOD BASED ON LIVE BROADCAST BY PROCESS OF 4 STEPS USING BPR TO HOME SHOPPING SYSTEM}

The present invention relates to a live broadcasting-based selling platform server and operation method of a four-step process in which BPR (Business Process Re-engineering) is applied to a home shopping system, and in more detail, it is performed while incorporating the process of home shopping into an Internet live broadcasting system. It relates to a platform technology that integrates and automates the various processes of optimizing the processes from product planning to live broadcasting to product delivery and profit settlement.

The home shopping market grew rapidly from 1998 to 2000 with an annual average growth rate of 87%, but as the influence of TV, the existing video medium, decreased due to the recent development of the Internet platform due to the advent of smartphones, many services are currently in the spotlight. It is advancing into the new commerce market based on Internet platforms such as mobile/SNS.

Accordingly, users who are influencers who have influence across the Internet platform become sellers that simultaneously perform the purpose of advertising and sales of products, and these sellers transmit live/real-time broadcasts through various Internet platforms to be provided from suppliers. Influencer marketing platforms are emerging that allow you to advertise and sell products.

At the beginning of the emergence of such influencer marketing platforms, the focus was only on the influence of the seller itself, but as time passed, the disagreement between the influence of the seller and product sales, and a study on the suitability of sales according to the characteristics of the seller and the supplier. In addition, there are new issues that need to be addressed and developed from various perspectives, such as improving the settlement method between sellers and suppliers due to the fact that one product can be allocated and sold to various sellers under various conditions.

Looking at the elements to be solved in more detail, one by one is as follows.

First, in the existing influencer marketing platform, advertising costs are set based on the number of followers of the seller, and the number of followers is evaluated as the ability of the seller. However, as a result of measuring the sales volume according to the matching structure of the existing selling platform service, the number of followers of the seller did not directly lead to the sales ability of the product. That is, even if the supplier adopts a seller with a high number of followers for a large amount of money to advertise and sell products, there is a problem that the number of followers is not directly related to sales because the number of followers is not a variable proportional to the seller's sales capability.

Second, the existing influencer marketing platform has a problem that the supplier's manufacturing/supply capability is not accurately evaluated. No matter how well the sellers of the influencer platform advertise and market their products, if the supplier does not have the capacity to meet the demand by manufacturing high-quality products, it will damage consumers and affect the seller's image. It can cause a blow.

Third, in the influencer marketing platform, multiple sellers can sell products provided by one supplier, but when the existing SCM (Supply Chain Management) method is applied, a code system that specifies each seller is not established. Since the quantity sold by each seller could not be aggregated in real time, the platform first settles the profit to the supplier based on the quantity allocated by the supplier to the sellers or the quantity delivered by the supplier to the buyer as shown in FIG. 6A. The supplier is taking a method of distributing revenue to each matched seller.

In other words, since the selling platform using the existing SCM method directly aggregates the supply quantity of the supplier, the product sales revenue generated through the selling platform is first settled to the supplier, and then the sales quantity of each seller aggregated using a separate method. As a result, the supplier distributes the profits to the sellers, which implies a problem that the seller's profits cannot be settled by the supplier or may be unfairly settled.

Fourth, the fact that the more capital is invested in the supplier, the lower the supplier's supply unit price is, a principle that has been used in the past and now. At this time, in the home shopping system, since the sales entity is a home shopping business that can inject capital into the supplier, it was possible to reduce the supply unit price by injecting capital into the supplier, but in the influencer marketing platform, the seller corresponding to the individual is the seller, and the seller individual Since it is difficult to inject capital into suppliers, there is a difficulty in lowering the supply unit price of suppliers.

The embodiment of this document seeks to find a way to introduce some of the processes that were preceded by the existing home shopping system by improving on these problems.

However, in the existing home shopping system, the process of verifying the supplier alone takes at least one to two months, and in order to introduce the existing process that takes a long time to the internet platform as it is, it is different from the characteristics of internet platforms where all processes proceed quickly. There is a gap.

In addition, since it took a very long verification period to proceed to the next step after processing numerous processes such as factory due diligence, product evaluation, home shopping video planning and filming, and broadcasting programming performed in the existing home shopping system, a large number of products in stock There were cases in which the products to be sold could not be sold due to changes in the market situation or because they had to be prepared in advance.

As such, in the existing home shopping system, the verification process took a long time and most of the processes were manually handled by manpower, so that the processes of the existing home shopping system can be reduced to simple steps and automated processes can be performed on the Internet platform. In borrowing, the results of the research in the BPR (Business Process Re-engineering) method are introduced to fit the nature of the Internet platform to resolve the gap and solve the above-described problems.

Korean Patent Application Publication No. 10-2019-0038229: Method for providing a brand-influencer marketplace

The problem to be solved in the embodiment of the present invention refers to the processes that were performed manually in the home shopping system, but the processes that the seller must perform by applying BPR to the home shopping system are largely reduced to 4 steps, and the passive performed in each step. It aims to provide a technology that optimizes the integration process from product planning through live broadcasting to product delivery and profit settlement by automating the processes.

To this end, each grade is calculated through variables that can determine the capabilities of the supplier and the seller, and aims to provide a technology that can satisfy both the supplier and the seller through grade-based matching.

In addition, while using the existing SCM system that specified each'home shopping company -> supplier (supplier or distributor) -> product' without considering sellers, it is possible to separately count the sales quantity for individual products for each seller. As this entity, we intend to provide the technology to settle profits directly to suppliers and sellers.

In addition, it is intended to provide a technology that allows investors to share sales profits by providing a share of product sales revenue as an investment target for broadcasting for product sales.

However, the technical problems to be achieved by the embodiments of the present invention are not limited to the above-mentioned problems, and various technical problems can be derived from the contents to be described below within a range that is obvious to a person skilled in the art.

The operating method performed by the selling platform server according to an embodiment of the present invention includes the steps of storing information on a supplier who supplies a product to be sold through the selling platform service and a seller who sells the product by broadcasting, the supplier A product recommendation step of connecting a plurality of sellers who will sell a first product of a first supplier based on the information of and the seller information, while simultaneously specifying a seller of one of the plurality of sellers and the first product, the plurality of A broadcast planning step of generating a product/seller code separately issued to each of the sellers of the plurality of sellers, and determining broadcast information of each of the plurality of sellers, providing a broadcast page linked with the product/seller code to each of the plurality of sellers, Broadcast management step of counting the number of product sales per seller based on the linked product/seller code when a purchase of the first product occurs from the broadcast page by starting broadcasting according to the broadcast information, and product sales by seller It may include a settlement step of generating first settlement information on the settlement amount to be settled to each of the plurality of sellers based on the quantity, and settling profits to the plurality of sellers based on the first settlement information.

k≤m, k는 자연수이고, 상기 셀러의 셀러 등급이 높을수록 상기 k를 증가시키는 것을 특징으로 함) 사이의 공급사 등급을 갖는 공급사가 판매하는 상품 정보를 제공하는 단계를 포함할 수 있다. In addition, the product recommendation step includes product groups for the supplier, whether or not they have intellectual property rights, whether they have entered the store, whether or not they are certified, whether or not to adjust prices, age group, gender, seasonality, epidemic, number of mass production, production plant presence, and production funds. Receiving information on at least one item of the quantity and summing preset scores for the input item to determine the supplier rating, the average number of broadcasts to the seller, the number of followers, the maximum number of broadcast income, and the broadcast Determining the seller rating by summing a preset score for at least one of at least one of sales rate versus time, broadcast participation rate versus number of followers, broadcast sales price, broadcast sales amount, broadcast order volume, actual purchase rate, and viewer broadcast rating, and the supplier If the grade has a first grade to mth grade (m is a natural number of 2 or more), the seller is given a first grade to the kth grade (1

k≤m, k is a natural number, and as the seller's seller rating increases, the k is increased.) It may include the step of providing product information sold by a supplier having a supplier grade between.

In addition, the broadcast information may include a broadcast date, a broadcast scenario, information on a broadcast contract, information on a seller's review information provided in advance for the first product, and information on the seller's sales target quantity for the first product. have.

In addition, the method includes the steps of allocating a predetermined quantity of the first product that can be supplied by the first supplier to each of the plurality of sellers before the broadcasting management step. 1 Issuing a pre-order purchase page for receiving a purchase order for a product to each seller, receiving a purchase request for the first product through the pre-order purchase page, the issued to each seller Computing the quantity of products purchased through the pre-order purchase page, and calculating the difference between the quantity allocated to each seller and the quantity of the pre-ordered product as the quantity of products available for sale on the broadcast. I can.

In addition, the pre-order purchase page is associated with the product/seller code issued for each of the sellers, and when a purchase request for the first product occurs in each pre-order purchase page, the number of occurrences of the purchase request May be mapped to the product/seller code and aggregated as the quantity of pre-ordered products generated by each of the sellers.

In addition, the broadcasting management step may include a step of linking a URL (Uniform Resource Locator) of a broadcast conducted through an SNS platform in which the seller is active to the broadcast page, and outputting the image on the broadcast page.

In addition, in the broadcast management step, when the purchase of the first product occurs through the broadcast page linked to the product/seller code, information obtained by accumulating the purchase quantity of the first product is mapped to the product/seller code. Thus, it may include the step of counting the sales quantity of the product by seller.

In addition, the method further comprises storing information on the total supply quantity of the first product that can be supplied by the first supplier and information on the allocation quantity for each seller to which the first product is allocated to each of the plurality of sellers, In the broadcast management step, the total sales quantity for the first product is calculated by summing the product sales quantity for each seller, and the total quantity in stock for the first product is calculated by comparing the total sales quantity with the total supply quantity. And providing information that the first product is sold out to all broadcast pages conducted by the plurality of sellers when the total inventory quantity is equal to the total supply quantity.

In addition, the method further includes storing information on a total supply quantity of the first product that can be supplied by the first supplier and information on a quantity allocated for each seller to which the first product is allocated to each of the plurality of sellers, wherein the The broadcasting management step includes comparing the sales quantity of products for each seller with information on the quantity allocated for each seller, counting the quantity of stock for each seller for the first product, and the ratio of the quantity of stock for each seller to the quantity allocated for each seller. If the ratio is equal to or less than a preset ratio, it may include providing information on an impending sold-out notification on the broadcast page.

In addition, in the settlement step, second settlement information is generated so that a certain percentage of profits based on the sales quantity of products per seller is settled to the first supplier, and the profit to the first supplier based on the second settlement information is generated. It may include the step of settlement.

In addition, the method includes providing information on the plurality of sellers, the first product information, and the broadcasting information to an investor, and an investment amount for the broadcasting of a first seller among the plurality of sellers from the investor before the broadcasting. Receiving the set investment request information, determining the stake of the investor in the profit of the first product sold by the first seller based on the investment amount, and sold through the broadcast of the first seller Remittance of a settlement amount including the investor's investment income and the investment amount calculated based on the determined stake among the sales profits of the first product to the investor's account.

In addition, the providing of the first product to the investor is a state in which the platform's stake, the supplier's share, and the seller's share are pre-allocated as shares to be distributed to related entities, among the shares allocated to the platform. It may include the step of setting a part of the stake as an investable stake by the investor, and providing a ratio of the investable stake by the investor and a price of the investable stake by the investor to the investor.

In addition, the method is to provide a partial amount of the investment amount deposited from the plurality of investors to at least one supplier when receiving an investment amount from a plurality of investors for a plurality of broadcasts, and the at least one supplier It may include the step of adjusting the unit price of the product based on the partial amount.

The selling platform server according to an embodiment of the present invention includes a storage unit for storing information on a supplier who supplies a product to be sold through a selling platform service and a seller who sells the product through broadcasting, the supplier's information, and the A product recommendation unit that connects a plurality of sellers who will sell a first product of a first supplier based on seller information, and to each of the plurality of sellers while simultaneously specifying a seller of one of the plurality of sellers and the first product. A broadcast planning unit that generates a separately issued product/seller code and determines broadcast information for each of the plurality of sellers, and provides a broadcast page linked with the product/seller code to each of the plurality of sellers, and according to the broadcast information When a purchase of the first product occurs from the broadcast page by starting broadcasting, a broadcast management unit that aggregates the product sales quantity for each seller based on the linked product/seller code, and the plurality of products based on the product sales quantity for each seller It may include a settlement processing unit that generates first settlement information on the settlement amount to be settled to each of the sellers of, and settles profits to the plurality of sellers based on the first settlement information.

According to an embodiment of the present invention, the steps taken while grafting an Internet live broadcasting system into the process of performing home shopping are integrated and automated, so that the process from product planning through live broadcasting to product delivery and profit settlement is performed. It is largely reduced to 4 steps (product verification/recommendation -> broadcasting planning -> broadcasting management -> settlement), and by automating the process performed in each step, it integrates from product planning through live broadcasting to product delivery and profit settlement. It can provide techniques to optimize the process.

Accordingly, in the product verification/recommendation step, each rating is calculated through variables that can determine the capabilities of the supplier and the seller, and a function that satisfies both the supplier and the seller is provided through rating-based matching. In other words, based on the rating calculated through the variable that can determine the production and distribution capabilities of the supplier and the variable that can determine the seller's sales capability, matching between the appropriate supplier and the seller in product advertisement and sales occurs. I can.

In the broadcasting planning stage, the process of i) broadcasting information determination, ii) product/seller code issuance, iii) broadcasting contract creation, iv) broadcasting start" is automated, so that sellers can plan broadcasting for products without difficulty. do.

Next, in the broadcast management stage, it is not necessary to establish a separate SCM system or perform additional work, and while using the existing SCM system, the total sales quantity of products and the sales quantity of products by seller can be counted. As described above, since the quantity of products for each seller can be aggregated, there is an advantage in that it is easy to settle even when the amount or ratio of profits applied to each seller is different. In addition, since it is possible to manage products only by modifying the existing SCM code, there is an advantage of minimizing system replacement and maintenance/management costs since there is no need to replace the product management system.

Thereafter, in the settlement step, since the selling platform can settle the settlement to the seller itself without going through the supplier, unnecessary processes can be omitted and accurate settlement can be made to each seller. In this way, as the accurate settlement is made to the seller, there is an advantage of promoting product sales by the seller.

In addition to this, various effects that are directly or indirectly identified through this document can be provided.

1 is a diagram showing the configuration of a selling platform system according to an embodiment of the present invention.
2 is an exemplary diagram showing a relationship between a selling platform server and an investor terminal according to an embodiment of the present invention.
3 is a functional block diagram of a selling platform server according to an embodiment of the present invention.
4 is a flowchart illustrating a method of operating a selling platform server according to an embodiment of the present invention.
5 is an exemplary diagram of an operation in which matching is performed according to the rating of a supplier and a seller according to an embodiment of the present invention.
6 is a diagram illustrating a settlement relationship between an existing selling platform and a settlement relationship between a selling platform according to an embodiment of the present invention.
7 is an exemplary diagram of a pre-order purchase page according to an embodiment of the present invention.
8 is an exemplary diagram illustrating an example of a page receiving an investment request from an investor and a structure of a stake in product sales according to an embodiment of the present invention.

Advantages and features of the present invention, 　, and a method of achieving them will become apparent with reference to the embodiments described later in detail together with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various forms. It is provided to fully inform the person of the scope of the invention, and the scope of the invention is only defined by the claims.

In describing the embodiments of the present invention, detailed descriptions of known functions or configurations will be omitted except when actually necessary in describing the embodiments of the present invention. In addition, terms to be described later are terms defined in consideration of functions in an embodiment of the present invention, which may vary according to the intention or custom of users or operators. Therefore, the definition should be made based on the contents throughout the present specification.

The functional blocks shown in the drawings and described below are only examples of possible implementations. In other implementations, other functional blocks may be used without departing from the spirit and scope of the detailed description. Also, while one or more functional blocks of the present invention are represented as individual blocks, one or more of the functional blocks of the present invention may be a combination of various hardware and software configurations that perform the same function.

In addition, the expression to include certain elements is an open expression, merely refers to the existence of the corresponding elements, and should not be understood as excluding additional elements.

Furthermore, when a component is connected to or is referred to as being connected to another component, it should be understood that it may be directly connected or connected to the other component, but other components may exist in the middle.

In addition, expressions such as'first, second', etc. are used only for distinguishing a plurality of elements, and do not limit the order or other features between the elements.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.

1 is a diagram showing the configuration of a selling platform system 10 according to an embodiment of the present invention.

1, a selling platform system 10 according to an embodiment includes a selling platform server 100, a supplier terminal 200, a seller terminal 300, an SNS platform server 400, and a purchaser terminal 500. Can include. Each of the components constituting the system 10 may be connected by wire or wirelessly, and data transmission/reception may occur between the components based on this.

The selling platform server 100 is a seller that simultaneously performs the purpose of advertising and selling products within the selling platform provided by the selling platform server 100 according to an embodiment of the present invention by users, who are influencers having an influence on the SNS platform. It is a server that manages the selling platform service that provides functions to advertise and sell products by connecting suppliers that provide products to such sellers. Hereinafter, the platform service provided by the selling platform server 100 is referred to as a "selling platform".

The selling platform server 100 according to an embodiment of the present invention may provide the following functions.

The selling platform server 100 determines each grade based on the capabilities of the supplier and the seller capability, and improves efficiency within the selling platform service through supplier/seller matching between grades that can maximize sales efficiency. .

The selling platform server 100 allocates to sellers who sell products through broadcasting on the selling platform of the supplier, and generates a code that can simultaneously specify the product and the seller who sells the product, and the sales quantity of each product by seller Can be counted. In addition, the selling platform server 100 may allocate a product of a supplier to not only a seller, but also a platform operator or supplier, and allow the platform operator or supplier to sell the product.

The selling platform server 100 may provide an investment service that enables an investor to take part of the product sales profit as an investment return for a broadcast conducted by a seller to sell a product.

The supplier terminal 200 is a terminal used by a supplier participating in the selling platform service. Suppliers may include entities that manufacture or distribute specific products. The supplier terminal 200 may transmit information related to a supplier and information related to a product to be sold through the platform to the selling platform server 100 in order to use the selling platform service. The information related to the supplier includes information for identifying the supplier, and may include at least one of a supplier's business name, business number, address, contact information, product name to be distributed or manufactured, and linked account information. In addition, the information related to the supplier includes the product group the supplier manufactures, whether the product has intellectual property rights, whether the product has been opened, whether the product is certified, whether or not the product is priced, the age range for which the product is mainly used, and the main use of the product. It may include information on at least one item among gender, the season of use of the product (seasonality), whether the product is in vogue, the number of mass production of the product, the presence or absence of a production plant for the product, and the amount of money that can be put into the product. Product-related information includes information necessary for the sale of the product to be sold through the platform, product name, product type, product category, product picture, product description, product price, possible options for each product, product delivery information, Supplier information and information on at least one item of the total supply quantity of products that can be supplied by the supplier may be included. The supplier may have sellers or platform operators participating in the selling platform service sell their products, or may participate in the platform service and sell their products directly.

The seller terminal 300 is a terminal used by a seller participating in the selling platform service. Sellers include those who sell the supplier's products. A seller may include a subject called an influencer who has a large number of followers or friends on external SNS platform services (eg, Facebook, YouTube, Instagram, Twitter, Naver blog, etc.). The seller terminal 300 may subscribe to the selling platform service by transmitting information related to the seller to the selling platform server 100. Seller-related information includes information about the SNS platform service used by the seller, information about a predetermined SNS account authenticated by the seller, the type of content uploaded to the SNS platform service, the number of content uploaded to the SNS platform service, and the number of followers or friends. , Information related to the age group of a follower or friend, gender of a follower or friend, and connection account information may be included. Sellers sell products through the selling platform service and sell sales information (average number of broadcasts, number of followers, maximum number of broadcasts, sales rate versus broadcast time, broadcast participation rate versus number of followers, broadcast sales price, broadcast sales amount, broadcast order volume, actual purchase rate, Viewer broadcast ratings, etc.) can be counted. Sellers are allocated products from suppliers participating in the selling platform service, conduct broadcasts to advertise and sell products through their SNS platform service or selling platform service, and allow those who watched the advertisement to purchase the product. I can. To this end, the seller may transmit a broadcast request to the SNS platform server 400 or the selling platform server 100 using the seller terminal 300 so that broadcasts for advertisement and sale of products can be transmitted. The broadcast request may include a broadcast start time and broadcast end time designated by a seller, a product designated to be sold through broadcast, and the like.

The SNS platform server 400 is a server that provides an online platform service that establishes a network of relationships between people who share a specific interest or activity. For example, the SNS platform server 400 may include a server that provides services such as Facebook, YouTube, Instagram, Twitter, and Naver blog, but is not limited to this example. The SNS platform server 400 may provide an interface through which a seller can broadcast a specific content, and may provide an interface through which a follower or friends of the seller who follows the seller can watch the seller’s broadcast.

The purchaser terminal 500 is a terminal of a subject viewing content provided by a seller. The buyer may include a subject who purchases the supplier's product by viewing the product advertised by the seller. A buyer can purchase a product by accessing a broadcast page on which a seller's SNS platform service or a broadcast conducted through a selling platform is output.

The selling platform server 100, the supplier terminal 200, the seller terminal 300, the SNS platform server 400, and the purchaser terminal 500 may be implemented as various types of devices capable of transmitting and receiving information through a network. . For example, it may include a portable communication device (eg, a smart phone), a computer device, a portable multimedia device, a notebook computer, a tablet PC, and the like.

2 is an exemplary diagram showing a relationship between a selling platform server and an investor terminal according to an embodiment of the present invention. Referring to FIG. 2, the selling platform system according to an embodiment may further include an investor terminal 600.

As shown in FIG. 2, an investor provides an investment service provided by the selling platform server 100 by accessing the selling platform server 100 according to an embodiment of the present invention through a network using the investor terminal 600. I can receive it. In this specification, an investor means a person who makes an investment in order to share profits from product sales of a broadcast conducted for product sales on a selling platform.

The selling platform server 100 connects suppliers and sellers, allocates broadcast time so that sellers can sell products, and invests part of the profits from product sales for broadcasts conducted by sellers to sell products. It can provide an investment service that allows you to take it with you. The selling platform server 100 may provide an investor with a stake in product sales based on the broadcast designation information and the investment amount received from the investor terminal 600.

The investor terminal 600 may subscribe to the selling platform investment service by transmitting information related to the investor to the selling platform server 100. Investors can subscribe to the Selling Platform Investment Service and receive a dedicated account for investment. Investors can deposit and deposit as much money as they want to use for investment with the account number of the dedicated account, invest in broadcasting within the selling platform as much as the deposited amount, and receive repayment of the proceeds and investment amount to the dedicated account. have.

The investor terminal 600 may access a web page of an investment service provided by the selling platform server 100 through a wired/wireless network to receive an investmentable broadcast list (broadcast schedule) and investment condition information and display it to the user. In addition, the investor terminal 600 may select a broadcast and transmit designated broadcast designation information and an investment amount to be invested in the broadcast to the selling platform server 100 by receiving input from the investor.

The selling platform server 100 may settle the amount of revenue for product sales after the broadcast ends, and may remit to the investor the amount of investment income according to the amount of investment and stake to the investor.

3 is a functional block diagram of a selling platform server 100 according to an embodiment of the present invention.

3, the selling platform server 100 according to an embodiment includes a storage unit 110, a product recommendation unit 120, a broadcast planning unit 130, a broadcast management unit 140, and a settlement processing unit 150 can do.

The storage unit 110 may store information about a business operator of a selling platform service, information about a supplier who supplies a product to be sold through the selling platform service, and information about a seller who sells a product through broadcasting.

The product recommendation unit 120 may allocate a plurality of sellers to sell the first product of the first supplier based on the supplier's grade and seller's grade determined from supplier information and seller information.

The broadcast planning unit 130 may simultaneously specify a seller of one of the plurality of sellers along with the first product, generate a product/seller code separately issued to each of the plurality of sellers, and determine broadcast-related information of each of the plurality of sellers. .

The broadcast management unit 140 provides a broadcast page linked with a product/seller code to each of a plurality of sellers, and when the seller starts broadcasting and purchases the first product from the broadcast page, the broadcast page is linked with each broadcast page. The quantity of product sales per seller can be aggregated based on the product/seller code.

The settlement processing unit 150 allows first settlement information on the settlement amount to be settled to each of a plurality of sellers based on the product sales quantity per seller, and a certain percentage of the profits based on the product sales quantity per seller to be settled to the first supplier. Second settlement information may be generated, and profits may be settled to a plurality of sellers and the first supplier based on the first and second settlement information.

In addition, in the case of the embodiment of FIG. 2, the settlement processing unit 150 may provide an investment service that enables an investor to take part of the product sales profit as investment profit for a broadcast conducted by a seller to sell a product. The settlement processing unit 150 provides a stake in the product sales profit to the investor based on the broadcast designation information and the investment amount received from the investor terminal 600, and the sales profit of the first product sold through the broadcast of the first seller. The investor may settle a settlement amount including the investor's investment income, which is calculated based on the investor's stake, and the investment amount, which is the principal invested by the investor.

Meanwhile, the storage unit 110, the product recommendation unit 120, the broadcast planning unit 130, the broadcast management unit 140, and the settlement processing unit 150 included in the above-described embodiment include commands programmed to perform these functions. It can be implemented by a computing device including a memory and a microprocessor that executes these instructions.

Hereinafter, functions performed according to a process of organically operating each component of the selling platform server 100 described with reference to FIG. 2 will be described in detail one by one.

4 is a flowchart illustrating a method of operating the selling platform server 100 according to an embodiment of the present invention. Each step of the operating method of the selling platform server 100 according to FIG. 4 may be performed by the configurations of the selling platform server 100 described through FIG. 2, and each step will be described as follows.

Referring to FIG. 4, the app screen shown on the left of FIG. 4 integrates and automates the steps taken while incorporating an internet live broadcasting system into the process of performing home shopping according to an embodiment of the present invention, This is an exemplary diagram showing an interface that summarizes the process from live broadcasting to product delivery and profit settlement in 4 steps. After the step of storing the information of the subjects using the selling platform, the steps performed are largely "(Seller/Supplier Subscription, S410) -> Product Verification/Recommendation (S420) -> Broadcast Planning (S430) -> Live Broadcasting ( As S440) -> Settlement (S450)", the sign-up step does not always occur, so if the sign-up step is omitted, it can be classified into four major steps, and a process performed in each step will be described.

First, the storage unit 110 may store information on a supplier who supplies a product to be sold through a selling platform service and a seller who sells a product by broadcasting. Such information may be stored by receiving information input at various steps or a process in which a supplier or seller subscribes to the selling platform service (S410).

Information related to the supplier includes the product group that the supplier manufactures, whether the product has intellectual property rights, whether the product has been opened, whether the product is certified, whether or not the product is priced, the age of the product, and the gender of the product. It may include information on at least one item among the season of use (seasonality) of the product, whether the product is in vogue, the number of mass production for the product, the presence or absence of a production plant for the product, and the amount of money that can be put into the product. Seller-related information includes information about the SNS platform service that the seller uses, the type of content uploaded to the SNS platform service, the number of contents uploaded to the SNS platform service, the number of followers or friends, the age group of the follower or friend, the gender of the follower or friend. It may include information related to. The seller-related information may include sales information aggregated while the seller sells products through the selling platform service. The sales information may include the average number of broadcasts, the number of followers, the maximum number of broadcast income, the sales rate versus the broadcast time, the broadcast participation rate versus the number of followers, the broadcast sales price, the broadcast sales amount, the broadcast order quantity, the actual purchase rate, and the viewer broadcast rating.

In addition, the storage units 110 and 120 may store product information, allocation quantity information, broadcast information, sales volume information, and investment information generated while the steps S420 to S450 are performed.

The product information is information on a product sold in a broadcast based on allocation, and the product information may include identification information of a product. In addition, the product information may include a product category, a product sale condition, and a product price discount condition.

The allocation information includes information on the quantity and type of products allocated to sell the products of the supplier to each seller. For example, the allocated quantity information may include information on a total supply quantity of a first product that can be supplied by a first supplier, and information on a seller-specific quantity to which the first product is allocated to each of the plurality of sellers. The allocation information may be generated by automatically allocating a specific quantity of products to the seller according to a preset condition based on the product information of the supplier and the information of the seller.

The broadcast information is information on a broadcast time of a broadcast allocated for product sales, and the broadcast information may include a broadcast start time and broadcast end time of a broadcast conducted by a seller to sell a product. In addition, the broadcast information may include information about a broadcast scenario, a seller's review of a product to be broadcast, a broadcast-related contract, a broadcast date, a broadcast day, and whether or not a broadcast date is a holiday. The sales amount information may include information on the sales amount of goods during the broadcast.

Investment information includes the number of investors that can invest in each broadcast, the upper or lower limit of the investment amount of each investor, the upper or lower limit of the total investment amount, and the profits allocated to each platform business operator/supplier/seller for the profits of products sold on the broadcast. It may include information on the ratio of the product to the investor from the profit per sale of one product according to the investor's investment share.

Referring again to FIG. 4 for a description of the next step, the product recommendation unit 120 determines the supplier's rating and the seller's rating from the supplier's information and the seller's information, and based on the determined rating, the first supplier's first A plurality of sellers to sell products may be allocated (S420).

The product recommendation unit 120 may determine the rating of the supplier based on information transmitted from the supplier terminal 200 for a predetermined question. The information transmitted from the supplier terminal 200 is the product group of the supplier's product, whether the product has intellectual property rights, whether the product has been entered, whether the product is authenticated, whether or not the price of the product is adjusted, the main age group of the product, the product's It may include information on at least one item among the gender of main use, the season of use of the product (seasonality), whether the product is in vogue, the number of mass production of the product, the presence or absence of a production plant for the product, and the amount of money that can be put into the product. .

The product recommendation unit 120 may add up pre-set points for the information transmitted from the supplier terminal 200, and may determine a supplier grade according to the summed score. For example, 91 to 100 points may be determined as S grade, 81 to 90 points as A grade, 71 to 80 points as B grade, and 70 points or less as C grade, but are not limited to these examples.

The product recommendation unit 120 may determine the rating of the seller based on the information of the seller related to the SNS platform service and the sales information aggregated by the seller selling the product on the selling platform. The seller's information related to the SNS platform service includes information about the SNS platform service the seller uses, the type of content uploaded to the SNS platform service, the number of contents uploaded to the SNS platform service, the number of followers or friends, the age group of followers or friends, and followers. Alternatively, it may include at least one of information related to the sex of the friend. The sales information collected by sellers selling products in the selling platform service is the average number of broadcasts per predetermined period, the maximum number of broadcasts, the sales rate versus the broadcast time, the actual broadcast participation rate versus the number of followers, broadcast sales price, broadcast sales amount, broadcast order volume, and actual It may include at least one of a purchase rate and a viewer broadcast rating.

The product recommendation unit 120 may determine a seller rating by summing information of sellers related to the SNS platform service and scores previously set in the sales information.

For the average number of broadcasts per a certain period of the seller, the following scores may be preset.

3 or more times a week: 5 points, 2 or more times a week 4 points, 1 or more times a week: 3 points, 0.5 times a week or more (once every 2 weeks): 2 points, 0.5 times or less: 1 point

In addition, for the number of followers of the seller, the following scores may be preset.

[Facebook Channel]

5,000 or more: 10 points + 2 points (additional points), 3,000 or more to less than 5,000: 8 points, 2,000 or more to less than 3,000: 6 points, 1,000 or more to less than 2,000: 4 points, less than 1,000: 2 points

[Instagram Channel]

100,000 or more: 10 points + 2 points (additional points), 50,000 to less than 100,000: 10 points, 10,000 to less than 50,000: 8 points, 5,000 to less than 10,000: 6 points, 1,000 or more Less than 5,000: 4 points, 100 or more to less than 1,000: 2 points

The rating determiner 120 according to an embodiment may consider not only the number of followers but also the actual broadcast participation rate relative to the number of followers, as an evaluation factor of the seller's sales capability.

Participation in broadcasts of 20% or more of the number of followers: 20 points

More than 15% to less than 19% of the number of followers Participation in broadcasts: 15 to 19 points

More than 10% to less than 15% of the number of followers Participation in broadcasts: 10 to 14 points

More than 5% to less than 10% of the number of followers Participation in broadcasts: 5 to 9 points

More than 3% to less than 5% of the number of followers Participation in broadcasts: 3 to 5 points

More than 1% to less than 3% of the number of followers Participation in broadcasts: 1 to 2 points

Participation in broadcasting less than 1% of the number of followers: 0.01~1 point

Accordingly, the product recommendation unit 120 may more accurately consider the selling capability of the actual seller by considering the actual broadcast participation rate as well as the number of followers as a variable for the seller's sales capability.

In addition, the following scores may be preset for the seller's broadcast sales amount.

Less than 200,000 KRW: 5 points

200,000 won or more-less than 500,000 won: 10 points

More than 500,000 won to less than 1,000,000 won: 15 points

Over 1,000,000 won to less than 2,000,000 won: 20 points

2,000,000 won or more: 25 points

5,000,000 won or more: 30 points

10,000,000 won or more: 35 points

In addition, the following score may be preset for the ratio of the number of actual purchases to the number of buyers participating in the broadcast until the seller’s broadcast deadline.

Less than 1%: 0 points

1% to 25% or more: 5 points

More than 26% and less than 50%: 10 points

51% or more-100%: 15 points

101% or more ~ 150% or less: 20 points

151% or more: 25 points

Accordingly, the product recommendation unit 120 calculates a score by summing the scores set for each information for the seller, and may determine a grade according to the ranking of the scores. For example, it is possible to determine the 1st to 25th place as S grade, the 26th to 50th place as A grade, 51st to 75th place as B grade, and 76th to 100th place as C grade, but it is not limited to this example.

When the product recommendation unit 120 receives product information on the first product that the supplier wants to sell from the supplier terminal 200, the seller terminal 300 having a seller grade that is previously matched with the supplier grade of the supplier terminal 200 ) Can provide product information. Product information is information on products provided by a supplier through the selling platform service so that sellers can advertise and sell. In this case, the product provided by the supplier is referred to as the'first product', and the product information is provided by the supplier. It may include information on the supply quantity of the first product and information on a supply period, which is a period to be sold through the selling platform service.

, k는 자연수) 사이의 공급사 등급을 갖는 공급사가 판매하는 상품 정보를 제공하되, 셀러 단말(300)의 셀러 등급이 높을수록 상기 k를 증가시킬 수 있다. 즉, 셀러는 셀러 등급이 높을수록 보다 여러 등급의 공급사들이 판매하는 상품을 할당 받을 수 있도록 선택할 수 있다. Meanwhile, the supplier ratings of suppliers participating in the selling platform are classified as first to m-th grades (m is a natural number of 2 or more), and sellers' seller grades are classified as first to n-th grades (n is a natural number of two or more). It is classified, and assuming that the higher the number of grades is, the higher the grade, the product recommendation unit 120 provides the seller terminal 300 with the first grade to the kth grade ((

, k is a natural number), but provides product information sold by a supplier having a supplier grade between, and k may be increased as the seller grade of the seller terminal 300 increases. In other words, the seller can choose to be assigned products sold by suppliers of multiple grades as the seller grade increases.

, k는 자연수) 사이의 셀러 등급에게 상품을 제공할 수 있는 권한을 제공하되, 상기 공급사 단말(200)의 공급사 등급이 높을수록 상기 k를 증가시킬 수 있다. 즉, 공급사는 공급사 등급이 높을수록 보다 여러 등급의 셀러들이 자신의 상품을 광고하고 판매하도록 선택할 수 있다.In addition, under the above-described assumption, the product recommendation unit 120 provides the supplier terminal 200 from the first grade to the kth grade ((

, k is a natural number) to provide the right to provide a product to the seller grade, but the higher the supplier grade of the supplier terminal 200, the k may be increased. That is, a supplier may choose to advertise and sell their products to sellers of several levels, the higher the supplier's rating.

5 is an exemplary diagram for an embodiment in which matching is performed according to the ratings of suppliers and sellers.

Referring to FIG. 5, the product recommendation unit 120 determines the supplier's grade as one of S, A, B, and C grades (the grade increases from the right grade to the left), and the seller grades 1 to 25, 26 to It is assumed that the grade is classified by ranking 50th, 51st to 75th, and 76th to 100th (the higher the ranking is from 100th to 1st).

At this time, according to Case 1, the product recommendation unit 120 may output product information of suppliers of S, A, B, and C grades to the seller terminals 300 ranked 1st to 25th, and seller terminals ranked 26th to 50th. Product information of suppliers of A, B, and C grades can be output to 300, and product information of suppliers of B and C grades can be output to the seller terminal 300 above 51 to 75, and 76 to 100 Product information of a supplier of grade C may be output to the seller terminal 300 above.

In addition, according to Case 2, the product recommendation unit 120 has the authority to provide products to sellers ranked 1 to 100 to the supplier terminal 200 of the S grade, and ranked 26 to 100 to the supplier terminal 200 of the A grade. The right to provide products to the sellers of the class B, the authority to provide products to the sellers ranked 50 to 100 on the supplier terminal 200 of the B grade, the seller ranked 76 to 100 on the supplier terminal 200 of the C grade Authorization to provide goods to customers can be granted.

The product recommendation unit 120 according to an embodiment provides the product information transmitted from the supplier terminal 200 to the seller terminal 300 according to the above matching, and the seller of the seller terminal 300 By receiving the allocation quantity which is the quantity to sell the product and the allocation period which is the period to sell the first product, the allocated quantity selected by the seller among the supply quantity of the product information of the supplier terminal 200 is allocated to the seller terminal 300, and , Information obtained by subtracting the allocated quantity from the supply quantity of product information and information of sellers assigned the first product may be provided to the other seller terminal 300. Meanwhile, the product recommendation unit 120 may be configured to allocate a larger quantity as the seller's seller rating increases.

The product recommendation unit 120 according to an embodiment aggregates the number of times that the daily sales quantity actually sold by the seller is smaller than the daily allocation quantity divided by the allocation period by the allocated quantity for the seller, and the number is When it exceeds the set number of times, the allocation of the first product to the corresponding seller terminal 300 may be withdrawn.

The product recommendation unit 120 according to an embodiment may provide information on the quantity of the first product actually sold by the seller among the quantity allocated to the seller to the other seller terminal 300.

When the product recommendation unit 120 according to an embodiment receives the product allocation information from the first seller terminal 300 within a preset time from the time when the supplier's product information is provided to the matched seller terminal 300, the first When a product is sold by the seller terminal 300, a rate of return allocated to the first seller terminal 300 may be set higher than a predetermined rate.

The product recommendation unit 120 according to an embodiment may recommend product information suitable for a seller based on information related to a seller and a seller rating of the seller terminal 300 stored in the storage unit 110. Also, based on the product information selected by the seller, other product information that the seller may additionally be allocated may be recommended.

The product recommendation unit 120 according to an exemplary embodiment may allocate a ratio of the quantity of the first product that can be allocated for each seller grade with respect to the quantity supplied by the supplier. For example, when a supplier designates 1000 first products as the quantity supplied, the product recommendation unit 120 assigns 40% of the 1000 items to sellers of S grade, 30% to sellers of grade A, and 20% to sellers of grade B. You can allocate the quantity in advance so that 10% of the sellers can be allocated to the seller of the C grade.

Referring again to FIG. 4 for a description of the next step, the broadcast planning unit 130 may provide the seller terminal 300 with a broadcast preparation step 4 process for preparing the seller to broadcast (S430). The broadcast planning unit 130 according to an embodiment may provide a broadcast process of “i) determining broadcast information, ii) issuing a product/seller code, iii) creating a broadcast contract, and iv) starting broadcast” to the seller.

First, the broadcast information may include a broadcast date, broadcast time, broadcast scenario, seller review information provided in advance for the first product, and information on the seller’s sales target quantity for the first product. Broadcast information may be determined by input by the seller or may be determined according to a process provided by the platform, and the determined broadcast information may be provided in advance to followers or purchasers of the seller.

In addition, the broadcast planning unit 130 may simultaneously specify a seller of one of the plurality of sellers and a first product, generate a product/seller code separately issued to each of the plurality of sellers, and determine broadcast information of each of the plurality of sellers. .

Prior to the description of the product/seller code, the SCM (Supply Chain Management) system used in the home shopping system generated SCM codes specifying each of'home shopping business operator -> supplier -> product' to manage the sales quantity of products. On the other hand, since the selling platform allows multiple sellers to sell the supplier's products, when the existing SCM method is applied, a code system specifying each seller is not established, so that the quantity sold by each seller can be counted in real time. There is a problem that you cannot.

Therefore, in the case of using a specific method of the SCM system as in the case of home shopping, as shown in Fig. 6A, based on the quantity allocated by the supplier to sellers or the quantity delivered by the supplier to the buyer, the platform preferentially provides profits to the supplier. After settlement, the supplier distributes the profits to each matched seller.

In other words, since the selling platform using the existing SCM method directly aggregates the supply quantity of the supplier, the product sales revenue generated through the selling platform is first settled to the supplier, and then the sales quantity of each seller aggregated using a separate method. As a result, the supplier distributes the profits to the sellers, which implies a problem that the seller's profits cannot be settled by the supplier or may be unfairly settled.

In addition, in the selling platform, unlike home shopping, while a plurality of sellers sell product A of a specific supplier, conditions for a bundle quantity or price at which product A is sold may be set differently. Accordingly, in the selling platform, in order to manage the quantity of products as shown in FIG. 1B, in addition to the total sales quantity of products, the quantity of products sold by each seller and the supplier's revenue per sales quantity of each seller are accurately counted. And the need to settle profits directly from each seller.

Therefore, for SCM purposes, the broadcast planning unit 130 generates a platform code specifying a platform operator and a supplier code specifying a supplier, but one code replaces the existing method in which only a product was specified, and one code is the first. It is possible to generate a product/seller code separately issued to each of the plurality of sellers by generating to specify all of the sellers of one of the plurality of sellers selling the product and the first product.

In other words, the product/seller code is a code that can simultaneously identify a product to be sold and a seller who sells the product. In this case, a specific product for which the sales quantity is to be counted is referred to as a'first product', and the product/seller code is One of the plurality of sellers who sells the first product along with the first product may be specified through one code. Therefore, in the existing method, the code specifying the same product was the same regardless of which entity sold it, but in the embodiment of this document, when the same product is sold by a plurality of sellers, the product/seller code corresponding to one product is different information. A plurality of can be generated as.

For example, when seller 1 and seller 2 sell product A, the broadcast planning unit 130 generates a product/seller code c1 specifying product A and seller 1, and a product/seller code c2 specifying product A and seller 2 It can be issued to Seller 1 and Seller 2 respectively.

In addition, the broadcast planning unit 130 may provide the seller terminal 300 with an electronic contract page for distribution of product sales revenue according to broadcasting, and terms with sellers and suppliers to prepare and sign a contract.

Accordingly, the broadcast planning unit 130 may generate a broadcast page having a purchase button in which a product/seller code specifying a seller of the first product and a seller of the first product is linked and provide it to the seller and the buyer, and the determined broadcast information ( Ex. broadcast date, broadcast time, etc.), the broadcast page can be opened and broadcast start can be controlled.

Referring again to FIG. 4 for explanation of the next step, the broadcast management unit 140 provides a broadcast page linked to a product/seller code to each of a plurality of sellers, and monitors the seller page of the SNS platform previously provided by the seller. When a seller starts broadcasting on his SNS platform by detecting the start of broadcasting, it acquires a link to the live broadcast URL of the seller's SNS platform (ex. Instagram, YouTube, Facebook, etc.) and displays it on the broadcasting page of the selling platform. By interlocking, the image of the SNS platform in which the seller is active may be output, and broadcasting may be controlled based on predetermined broadcasting information (ex. broadcasting date, broadcasting time, etc.) (S440).

In this case, the broadcast page may include an icon connected to the purchase page of the first product, and may connect the purchase of the first product of the purchaser terminal 500. When a seller starts broadcasting and a purchase of the first product occurs from the broadcast page, the broadcast management unit 140 may aggregate the quantity of product sales for each seller based on the product/seller code linked with the purchase button of the broadcast page. .

The broadcast management unit 140 accesses the broadcast page associated with the product/seller code to identify product purchases made by the purchaser terminal 500 that has achieved payment, and aggregates the sales quantity of the first product based on the identified product purchase. can do. When a product purchase is identified through a broadcast page linked to a product/seller code, the broadcast management unit 140 accumulates the purchase quantity of the identified product purchase and maps the counted information to the product/seller code to determine the product sales quantity for each seller. Can be counted.

For example, when seller 1 and seller 2 sell product A, product/seller code c1 specifying product A and seller 1, and product/seller code c2 specifying product A and seller 2 are assigned to seller 1 and seller 2, respectively. Is issued, and Seller 1 and Seller 2 can perform live broadcasts at the same time or at different times. The broadcast management unit 140 provides the broadcast page of product A linked to each product/seller code c1 issued to the seller to the buyer terminal 500 through the broadcast of seller 1, and provides the broadcast page of product A linked to c2. It is provided to the purchaser terminal 500 through the broadcast of Seller 2. The broadcast management unit 140 may identify whether the purchase of product A is made on a broadcast page linked to c1 or a broadcast page linked to c2. The broadcast management unit 140 accumulates and assigns +n to counting information mapped to c1 and c2 for every n purchase quantities of the identified product purchases, thereby counting the number of product sales per seller.

In one embodiment, the broadcast management unit 140 aggregates the sales quantity for each seller, aggregates the total sales quantity for the first product, and compares it with the total supply quantity that can be supplied by the supplier, and aggregates the total inventory quantity for the first product. can do.

For example, when seller 1 and seller 2 sell product A, the product/seller code c2 is issued to seller 1 and seller 2, respectively. If the total supply quantity of the product is 100, if the product sales quantity aggregated by the counting information mapped to c1 and the product sales quantity aggregated by the counting information mapped to c2 becomes 100, all product quantities are sold. As a result, the total inventory quantity of product A is counted as 0.

In one embodiment, the broadcast management unit 140 allocates information on the amount of allocated sellers to each product/seller code, compares the aggregated product sales quantity for each seller with the information on the allocated quantity for each seller, and provides a seller-specific inventory for the first product. You can count the quantity.

For example, when seller 1 and seller 2 sell product A, the product/seller code c2 is issued to seller 1 and seller 2, respectively. If the allocation quantity allocated to seller 1 of product A is 60 and the allocation quantity allocated to seller 2 is 40, the seller who is issued c1 when the sales quantity of the seller's products aggregated by the counting information mapped to c1 reaches 60 It is determined that product A sold by 1 is sold out, and when the seller's product sales quantity aggregated in the counting information mapped to c2 reaches 40, it is determined that product A sold by seller 2, who issued c2, is sold out. In addition, the broadcast management unit 140 aggregates the total sales quantity for the first product by summing the product sales quantity for each seller, compares the total sales quantity with the total supply quantity, and aggregates the total inventory quantity for the first product. , When the total inventory quantity is equal to the total supply quantity, information indicating that the first product is sold out may be provided on all broadcast pages conducted by a plurality of sellers.

In one embodiment, when the ratio of the inventory quantity per seller to the allocation quantity per seller is less than or equal to a predetermined ratio set by the selling platform server 100, the broadcast management unit 140 sends notification information about the impending sellout to the purchaser terminal 500. Can provide.

In one embodiment, the broadcast management unit 140 may aggregate the number of sales of the platform operator or supplier when the product is sold by the platform operator or supplier. When a product purchase by the purchaser terminal 500 is identified through the product purchase page linked to the platform code or the supplier code, the broadcast management unit 140 accumulates and counts the number of purchases of the identified product. By mapping to the code, the sales quantity of the platform operator or the first supplier can be counted.

Accordingly, in an embodiment of the present invention, since it is possible to manage the same product sold by a plurality of sellers by modifying the specification of the existing supply chain management (SCM) code, it is not necessary to replace the product management system, so that the system is replaced and maintained/ Management costs can be minimized.

7 is an exemplary diagram of a pre-order purchase page according to an embodiment of the present invention.

Referring to FIG. 7, the broadcast management unit 140 according to an embodiment issues a pre-order purchase page to each seller to receive a purchase order for a first product for a predetermined period of time before the seller’s live broadcast. The purchase of the first product may be received (S435).

For example, the broadcast management unit 140 allocates a predetermined quantity of the first product that a first supplier can supply to each of a plurality of sellers (S435-1), A pre-order purchase page for receiving a purchase order for a product is issued to each seller (S435-2). Thereafter, the broadcast management unit 140 receives a purchase request for the first product through the pre-order purchase page (S435-3). Accordingly, the broadcast management unit 140 calculates the quantity of products purchased through the pre-order purchase page issued to each seller (S435-4). Thereafter, the broadcast management unit 140 may calculate the difference between the quantity allocated to each seller and the quantity of the pre-ordered product as the quantity of products available for sale in live broadcasting (S435-5).

At this time, the broadcast management unit 140 may link the product/seller code issued for each seller with a pre-order purchase page, and when a purchase request for the first product occurs on each pre-order purchase page, the broadcast management unit 140 may map the cumulative purchase counting number of counting the number of occurrences of the purchase request to the product/seller code, and aggregate the number of pre-order products generated by each seller.

In addition, the pre-order purchase page may be operated for a predetermined period regardless of whether or not broadcast is scheduled, and is not necessarily limited to a time series order of before live broadcast, and may operate in the same manner for products remaining after live broadcast.

Accordingly, according to an embodiment of the present invention, since a plurality of sellers can simultaneously sell products through a pre-order purchase page that can sell not only live broadcast but also all live broadcast products, product sales are further activated, product sales increase diversity, and consumers Can facilitate access to products. In addition, since it is possible to aggregate the quantity of products purchased through the pre-order page using the product/seller code and the quantity of products purchased through broadcasting, it is possible to supply products smoothly without product shortage problems. By controlling the quantity of products on the broadcast according to product sales through pre-order, product inventory can be minimized and sales rate can be maximized.

The settlement processing unit 150 generates first settlement information on the settlement amount to be settled to each of the plurality of sellers according to the product sales quantity for each seller, aggregated based on the product/seller code, and generates a plurality of settlement information based on the first settlement information. Profits can be settled to sellers, and second settlement information is generated so that a certain percentage of the profits based on the sales volume of each seller is settled to the first supplier, and the profits are settled to the first supplier based on the second settlement information. It can be done (S450). At this time, the allocation information stored in the storage unit 110 includes first dividend rate information related to the amount to be settled to each seller per product sale, and second dividend rate information related to the amount to be settled to the first supplier per product sale. Can include. The settlement processing unit 150 may generate first settlement information and second settlement information for each of the plurality of sellers to which the first product is allocated, based on the first dividend rate information, the second dividend rate information, and the sales quantity of each seller product. have.

For example, when seller 1 and seller 2 sell product A, product/seller code c1 specifying product A and seller 1, and product/seller code c2 specifying product A and seller 2 are assigned to seller 1 and seller 2, respectively. If issued and the counting information mapped to c1 is 60 and the counting information mapped to c2 is 40, Seller 1 is remitted to Seller 1 with the settlement amount applied to Seller 1's first dividend rate information for 60 product sales, and to Seller 2 For 40 product sales, the settlement amount applied to Seller 2's first dividend rate information can be remitted.

In one embodiment, the settlement processing unit 150 generates first settlement information for each of the plurality of sellers to which the product is allocated, based on the first dividend rate information included in the allocation information and the product sales quantity per seller, and You can process the settlement amount to be transferred directly to the linked account.

In addition, the settlement processing unit 150 may allow profits to be directly distributed to a supplier who has supplied products to the sellers based on the sales quantity of products for each seller. To this end, the settlement processing unit 150 generates second settlement information that allows a certain percentage of the profits based on the sales volume of each seller to be settled to the supplier, and remits the settlement amount to the connected account of the supplier based on the second settlement information. It can be handled as much as possible.

For example, when seller 1 and seller 2 sell product A, product/seller code c1 specifying product A and seller 1, and product/seller code c2 specifying product A and seller 2 are assigned to seller 1 and seller 2, respectively. If the code B1 is issued and that specifies the supplier supplying product A is issued to the supplier, if the counting information mapped to c1 is 60 and the counting information mapped to c2 is 40, the supplier will sell one product A by seller 1 According to the ratio of a% contracted to receive settlement per sale, and b% contracted to receive settlement for one product A by seller 2, the settlement processing unit 150 sells 60 product A by seller 1 Then, you can remit the settlement amount of xa% of profits generated + xb% of profits generated by selling 40 product A by seller 2. (Here, a%, b% are the second odds information)

In one embodiment, the settlement processing unit 150 generates second settlement information for the supplier who provided the product, based on the second dividend rate information included in the allocation information and the product sales quantity per seller, and in the connected account of the supplier. It can be processed so that the settlement amount is directly remitted.

In one embodiment, the settlement processing unit 150 may generate settlement information on the settlement amount to be settled to the supplier based on the amount of product sales of the platform business or supplier when product sales are made by the platform business or supplier. The settlement processing unit 150 may process the settlement amount to be remitted to the connection account of the supplier based on the settlement information.

8 is an exemplary diagram illustrating an example of a page receiving an investment request from an investor and a structure of a stake in product sales according to an embodiment of the present invention.

8, the settlement processing unit 150 according to an embodiment provides information on a plurality of sellers, first product information, and broadcast information of each seller to an investor (= investor terminal 600) (S436- 1), receives investment application information that sets an investment amount for the broadcast of a first seller among a plurality of sellers from an investor before broadcasting (S436-2), and is sold by the first seller based on the set investment amount. The investor's share of the profit from the product is determined (S436-3), and the investor's investment income amount and investment amount calculated based on the determined share among the sales profit of the first product sold through the broadcast of the first seller are determined. The included settlement amount can be deposited to the investor's account and settled to the investor (S436-4).

The settlement processing unit 150 provides information on investment conditions for broadcasting to investors in connection with product information, seller information, and broadcasting information (S436-1). The settlement processing unit 150 may link investment condition information, product information, seller information, and broadcast information for broadcasting to a web page of an investment service accessed by the investor terminal 600 in the form of a broadcast schedule.

The investment condition information includes at least one of the number of investors available to invest in each broadcast, the upper or lower limit of the investment amount of each investor, the upper or lower limit of the total investment amount, and the ratio allocated to the investor from the profit per sale of one product relative to the investment amount. Can include.

The settlement processing unit 150 is a ratio to be distributed to each entity with respect to the total sales profit of the product.In a state in which the platform's stake, the supplier's share, and the seller's share are pre-allocated, the investor invests at least some of the shares allocated to the platform. It is possible to set investment conditions to be allocated as possible shares, and generate investment condition information including possible shares and corresponding investment amounts per share.

The settlement processing unit 150 receives investment application information in which a broadcast designation and investment amount is set from the investor before the broadcast time, and determines the investor's share of the profit from the product based on the investment amount.

The settlement processing unit 150 may calculate a cumulative amount by accumulating investment amounts of a plurality of investors investing in broadcasting based on the investment application information. The settlement processing unit 150 may provide investment progress information for a broadcast designated in the investment request information to the investor based on the investor's investment application information and investment condition information.

For example, when the investment amount of a plurality of investors accumulates and reaches the upper limit of the total investment amount, the settlement processing unit 150 may publish on a web page of the investment service that the investment for the corresponding broadcast is closed.

For example, the settlement processing unit 150 adds up the determined stakes of a plurality of investors, and when it reaches the investable share allocated to the investor among the shares allocated to the platform, the investment service web page indicates that the investment for the broadcast is closed. Can be published.

The settlement processing unit 150 may calculate the return per investment amount of the investor and provide it to the investor based on the profit generated per product sale, the investable share, and the corresponding investment amount per share when the investor requests for investment. .

Referring to the example of FIG. 8 (a), the settlement processing unit 150 may provide the investment condition information and a page for receiving an investment request to the investor terminal 600.

Referring to the example of FIG. 8(b), it is illustrated that the seller and the platform share 50% of product sales revenue. For convenience of explanation, the shares of the supplier are omitted, but it is obvious that modifications and changes of the embodiment including the shares of the supplier may be easily made.

Referring to the example of FIG. 8(b), the settlement processing unit 150 may provide a part of the 50% of the product sales profit allocated to the platform operator (the selling platform itself) to the investor as an investment object. In the example of FIG. 9, the selling platform server 100 provides a 10% stake, which is a part of a 50% stake in the platform, as an investment subject on condition of a total investment amount of 2 million won. Investors can set the investment amount up to a limit of 2 million won each and divide the investment target stake to invest. For example, investor A sets an investment amount of KRW 1 million and has a 5% stake in the product sales profit, and Investor B and investor C set an investment amount of KRW 500,000 to have a 2.5% stake in the product sales profit. .

For example, according to the example of Fig. 8(a), the investor can confirm that the seller's target sales volume is 100, and the expected sales volume according to the algorithm provided by the selling platform service is 132, and the investment is allocated to 2 million won. In order to invest in 2.5% of the 10% of the stake, you can apply for an investment by setting an investment amount of 500,000 won out of the amount deposited in a dedicated account.

Meanwhile, since the example illustrated in FIG. 8 is merely an example for convenience of description, it is reasonable that the example is not limited thereto.

The settlement processing unit 150 transfers the settlement amount including the investor's investment profit amount and the investment amount calculated based on the determined share among the total sales profit of the product sold through the broadcast to the investor's dedicated account. After the broadcast time, the total sales profit of the product actually sold through broadcasting is settled, the amount of investment profit made by the investor out of the sales profit is settled to the investor as an investment profit amount, and the amount of investment profit and investment amount are repaid to the investor.

When receiving the investment amount from a plurality of investors for a plurality of broadcasts, the investment amount management unit 180 provides a partial amount of the investment amount deposited from the plurality of investors to at least one supplier, and is provided by at least one supplier. The unit price of the product can be adjusted based on some amount.

Accordingly, it is possible to lower the cost of supplying products of the supplier by allowing the supplier to invest the investment amount provided by the investor for the broadcasting conducted by the seller of the selling platform service. Accordingly, the final selling price of the product is lowered, so that better products can be provided to buyers at a reasonable price.

According to the above-described embodiments, the steps taken while incorporating an Internet live broadcasting system into the home shopping process are integrated and automated, so that the process from product planning through live broadcasting to product delivery and profit settlement is performed. It is largely reduced to 4 steps (product verification/recommendation -> broadcasting planning -> broadcasting management -> settlement), and by automating the process performed in each step, it integrates from product planning through live broadcasting to product delivery and profit settlement. It can provide techniques to optimize the process.

Accordingly, in the product verification/recommendation step, each rating is calculated through variables that can determine the capabilities of the supplier and the seller, and a function that satisfies both the supplier and the seller is provided through rating-based matching. In other words, based on the rating calculated through the variable that can determine the production and distribution capabilities of the supplier and the variable that can determine the seller's sales capability, matching between the appropriate supplier and the seller in product advertisement and sales occurs. I can.

In addition, the process of i) broadcasting information determination, ii) product/seller code issuance, iii) broadcasting contract creation, iv) broadcasting start" is automated in the broadcasting planning stage, so sellers can plan broadcasting safely without difficulty.

Next, in the broadcast management stage, it is not necessary to establish a separate SCM system or perform additional work, and while using the existing SCM system, the total sales quantity of products and the sales quantity of products by seller can be counted. As described above, since the quantity of products for each seller can be aggregated, there is an advantage in that it is easy to settle even when the amount or ratio of profits applied to each seller is different. In addition, since it is possible to manage products only by modifying the existing SCM code, there is an advantage of minimizing system replacement and maintenance/management costs since there is no need to replace the product management system.

Thereafter, in the settlement step, since the selling platform can settle the settlement to the seller itself without going through the supplier, unnecessary processes can be omitted and accurate settlement can be made to each seller.

The above-described embodiments of the present invention can be implemented through various means. For example, embodiments of the present invention may be implemented by hardware, firmware, software, or a combination thereof.

In the case of hardware implementation, the method according to embodiments of the present invention includes one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), and Programmable Logic Devices (PLDs). , Field Programmable Gate Arrays (FPGAs), processors, controllers, microcontrollers, microprocessors, and the like.

In the case of implementation by firmware or software, the method according to the embodiments of the present invention may be implemented in the form of a module, procedure, or function that performs the functions or operations described above. A computer program in which a software code or the like is recorded may be stored in a computer-readable recording medium or a memory unit and driven by a processor. The memory unit may be located inside or outside the processor, and may exchange data with the processor through various known means.

In addition, combinations of each block of the block diagram attached to the present invention and each step of the flowchart may be performed by computer program instructions. Since these computer program instructions can be mounted on the encoding processor of a general-purpose computer, special purpose computer or other programmable data processing equipment, the instructions executed by the encoding processor of the computer or other programmable data processing equipment are each block of the block diagram or Each step in the flow chart will create a means to perform the functions described. These computer program instructions can also be stored in computer-usable or computer-readable memory that can be directed to a computer or other programmable data processing equipment to implement a function in a particular way, so that the computer-usable or computer-readable memory. It is also possible to produce an article of manufacture in which the instructions stored in the block diagram contain instruction means for performing the functions described in each block of the block diagram or each step of the flowchart. Since computer program instructions can also be mounted on a computer or other programmable data processing equipment, a series of operating steps are performed on a computer or other programmable data processing equipment to create a computer-executable process to create a computer or other programmable data processing equipment. It is also possible for the instructions to perform the processing equipment to provide steps for executing the functions described in each block of the block diagram and each step of the flowchart.

In addition, each block or each step may represent a module, segment, or part of code containing one or more executable instructions for executing a specified logical function. It should also be noted that in some alternative embodiments, functions mentioned in blocks or steps may occur out of order. For example, two blocks or steps shown in succession may in fact be performed substantially simultaneously, or the blocks or steps may sometimes be performed in the reverse order depending on the corresponding function.

As such, those skilled in the art to which the present invention pertains will be able to understand that the present invention can be implemented in other specific forms without changing the technical spirit or essential features thereof. Therefore, the embodiments described above are illustrative in all respects and should be understood as non-limiting. The scope of the present invention is indicated by the claims to be described later rather than the detailed description, and all changes or modified forms derived from the meaning and scope of the claims and their equivalent concepts should be interpreted as being included in the scope of the present invention. .

Claims (15)

In the operating method performed by the selling platform server,
Storing information on a supplier who supplies a product to be sold through a selling platform service and a seller who sells the product by broadcasting;
A product recommendation step of connecting a plurality of sellers to sell a first product of a first supplier based on the supplier information and the seller information;
A broadcast planning step of simultaneously specifying a seller of one of the plurality of sellers and the first product, generating a product/seller code separately issued to each of the plurality of sellers, and determining broadcast information of each of the plurality of sellers;
When a broadcast page linked with the product/seller code is provided to each of the plurality of sellers, and the first product is purchased from the broadcast page by starting broadcasting according to the broadcast information, the linked product/seller code Broadcast management step of counting the number of sales of goods by seller based on the; And
Including a settlement step of generating first settlement information on the settlement amount to be settled to each of the plurality of sellers based on the product sales quantity for each seller, and settling profits to the plurality of sellers based on the first settlement information and,
The above method,
Before the broadcast management step,
Allocating a predetermined quantity of the first product that the first supplier can supply to each of the plurality of sellers;
Issuing a pre-order purchase page to each seller for receiving a purchase order for the first product in advance for a predetermined time before the broadcast starts;
Receiving a purchase request for the first product through the pre-order purchase page;
Calculating a quantity of products purchased through the pre-order purchase page issued to each of the sellers; And
The step of calculating the difference between the quantity allocated to each seller and the quantity of the pre-ordered product as a quantity of products that can be sold on the broadcast.
How the Selling Platform Server works.
In the operating method performed by the selling platform server,
Storing information on a supplier who supplies a product to be sold through a selling platform service and a seller who sells the product by broadcasting;
A product recommendation step of connecting a plurality of sellers to sell a first product of a first supplier based on the supplier information and the seller information;
A broadcast planning step of simultaneously specifying a seller of one of the plurality of sellers and the first product, generating a product/seller code separately issued to each of the plurality of sellers, and determining broadcast information of each of the plurality of sellers;
When a broadcast page linked with the product/seller code is provided to each of the plurality of sellers, and the first product is purchased from the broadcast page by starting broadcasting according to the broadcast information, the linked product/seller code Broadcast management step of counting the number of sales of goods by seller based on the; And
Including a settlement step of generating first settlement information on the settlement amount to be settled to each of the plurality of sellers based on the product sales quantity for each seller, and settling profits to the plurality of sellers based on the first settlement information and,
The product recommendation step,
At least one of the product group, whether the supplier has intellectual property rights, whether or not to enter the store, whether it is certified, whether or not to adjust the price, whether or not to use the age group, whether or not to use it, whether it is seasonal, whether it is pandemic, how many times it is produced, whether or not there is a production plant, and whether or not there is a production fund. Receiving information about the input, and determining a supplier grade by summing a preset score for the input item;
About at least one of the average number of broadcasts, the number of followers, the maximum number of broadcast revenues, the sales rate versus the broadcast time, the broadcast participation rate versus the number of followers, broadcast sales price, broadcast sales amount, broadcast order volume, actual purchase rate, and viewer broadcast ratings for the seller. Determining a seller rating by summing the preset scores; And
When the supplier's rating has a first to mth grade (m is a natural number of 2 or more), the seller has a first to kth grade (1≦k≦m, k is a natural number, and the seller's seller grade is Including the step of providing product information sold by a supplier having a supplier grade between), characterized in that the higher k increases,
How the Selling Platform Server works.
The method of claim 1,
The broadcast information,
Including information on a broadcast date, a broadcast scenario, a broadcast contract, review information of a seller provided in advance for the first product, and information on a sales target quantity of the seller for the first product,
How the Selling Platform Server works.
delete The method of claim 1,
The above pre-order purchase page,
When the product/seller code issued for each seller is linked and a purchase request for the first product occurs on each pre-order purchase page, the number of occurrences of the purchase request is mapped to the product/seller code Is aggregated as the quantity of pre-ordered products generated by each of the above sellers,
How the Selling Platform Server works.
The method of claim 1,
The broadcast management step,
Including the step of linking a URL (Uniform Resource Locator) of a broadcast conducted through the SNS platform in which the seller is active to the broadcast page, and outputting an image of the SNS platform on the broadcast page,
How the Selling Platform Server works.
The method of claim 1,
The broadcast management step,
When the purchase of the first product occurs through the broadcast page linked with the product/seller code, information obtained by cumulative counting of the purchase quantity of the first product is mapped to the product/seller code, and the quantity of product sold by the seller Comprising the step of aggregating,
How the Selling Platform Server works.
The method of claim 1,
The above method,
Storing information on a total supply quantity of the first product that can be supplied by the first supplier and information on an allocation quantity for each seller to which the first product is allocated to each of the plurality of sellers,
The broadcast management step,
Calculating a total sales quantity for the first product by summing the product sales quantity for each seller, and comparing the total sales quantity with the total supply quantity to calculate a total inventory quantity for the first product; And
Comprising the step of providing information that the first product is sold out to all broadcast pages conducted by the plurality of sellers when the total inventory quantity is equal to the total supply quantity,
How the Selling Platform Server works.
The method of claim 1,
The above method,
Storing information on a total supply quantity of the first product that can be supplied by the first supplier and information on an allocation quantity for each seller to which the first product is allocated to each of the plurality of sellers,
The broadcast management step,
Comparing the sales quantity of products for each seller with information on the quantity of sales allocated for each seller, and counting the quantity of inventory for each seller for the first product; And
If the ratio of the inventory quantity per seller to the allocation quantity per seller is less than or equal to a preset ratio, providing information on an impending sellout notification on the broadcast page,
How the Selling Platform Server works.
The method of claim 1,
The settlement step,
Generating second settlement information that allows a certain percentage of the profits based on the sales quantity of each seller to be settled to the first supplier, and calculating profits to the first supplier based on the second settlement information.
How the Selling Platform Server works.
In the operating method performed by the selling platform server,
Storing information on a supplier who supplies a product to be sold through a selling platform service and a seller who sells the product by broadcasting;
A product recommendation step of connecting a plurality of sellers to sell a first product of a first supplier based on the supplier information and the seller information;
A broadcast planning step of simultaneously specifying a seller of one of the plurality of sellers and the first product, generating a product/seller code separately issued to each of the plurality of sellers, and determining broadcast information of each of the plurality of sellers;
When a broadcast page linked with the product/seller code is provided to each of the plurality of sellers, and the first product is purchased from the broadcast page by starting broadcasting according to the broadcast information, the linked product/seller code Broadcast management step of counting the number of sales of goods by seller based on the; And
Including a settlement step of generating first settlement information on the settlement amount to be settled to each of the plurality of sellers based on the product sales quantity for each seller, and settling profits to the plurality of sellers based on the first settlement information and,
The above method,
Providing information on the plurality of sellers, the first product information, and the broadcasting information to an investor;
Prior to the broadcast, the investor receives the investment request information for setting the investment amount for the broadcast of the first seller among the plurality of sellers, and the profit from the first product sold by the first seller based on the investment amount Determining the investor's stake in And
Remittance of a settlement amount including the investor's investment income and the investment amount calculated based on the determined stake among the sales profits of the first product sold through the broadcast of the first seller to the investor's account Further comprising,
How the Selling Platform Server works.
The method of claim 11,
The step of providing to the investor,
In a state in which the platform's stake, the supplier's share, and the seller's share are pre-allocated as shares to be distributed to the related entities, the investor can invest some of the shares allocated to the platform. Including the step of providing the investor with a ratio of the equity investable by the investor and a price of the equity investable by the investor by setting as equity,
How the Selling Platform Server works.
The method of claim 12,
The above method,
In the case of receiving an investment amount from a plurality of investors for a plurality of broadcasts, a partial amount of the investment amount deposited from the plurality of investors is provided to at least one supplier, and the unit price of the product provided by the at least one supplier is recalled. Including the step of adjusting based on some amount,
How the Selling Platform Server works.
A storage unit that stores information on a supplier who supplies a product to be sold through a selling platform service and a seller who sells the product by broadcasting;
A product recommendation unit connecting a plurality of sellers to sell a first product of a first supplier based on the supplier information and the seller information;
A broadcast planning unit that simultaneously specifies a seller of one of the plurality of sellers and the first product, generates a product/seller code separately issued to each of the plurality of sellers, and determines broadcast information of each of the plurality of sellers;
When a broadcast page linked with the product/seller code is provided to each of the plurality of sellers, and the first product is purchased from the broadcast page by starting broadcasting according to the broadcast information, the linked product/seller code A broadcast management unit that aggregates the number of sales of products by seller; And
Including a settlement processing unit that generates first settlement information on the settlement amount to be settled to each of the plurality of sellers based on the product sales quantity per seller, and settles profits to the plurality of sellers based on the first settlement information and,
The broadcast management unit,
Allocating a predetermined quantity of the first product that the first supplier can supply to each of the plurality of sellers,
Issuing a pre-order purchase page for receiving a purchase order for the first product in advance for a predetermined time before the start of the broadcast to each seller,
Receiving a purchase request for the first product through the pre-order purchase page,
Calculate the quantity of products purchased through the pre-order purchase page issued to each of the sellers, and
Calculating the difference between the quantity allocated to each seller and the quantity of the pre-ordered product as the quantity of products available for sale on the broadcast,
Selling Platform Server.
A computer program stored in a computer-readable recording medium for causing a processor to perform the method of any one of claims 1 to 3 and 5 to 13.

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