KR102687806B1 - Method for selling promotional materials based on affiliate advertising - Google Patents

Abstract

The present invention relates to a method for selling promotional products based on affiliate advertising. According to the present invention, the affiliate advertiser terminal 120 applies for registration of "affiliate advertising for promotional products" to a promotional product sales server (S210), and sells promotional products. A step in which the server 110 stores the application information along with the ID of the affiliate advertiser in the affiliated advertiser database 111 (S220), and a step in which the promotional product purchaser terminal 130 requests the purchase of “promotional product purchase” (S230) A step (S240) in which the promotional product sales server 110 stores promotional product purchase request information along with the ID of the promotional product buyer in the promotional product buyer database 112, and searches for information already stored in the affiliated advertiser database 111. A step (S250) of selecting an affiliated advertiser that matches the information applied for registration by the promotional product buyer terminal 130, and transmitting matching information to the affiliated advertiser terminal 120 and the promotional product buyer terminal 130 selected by matching, respectively. It is characterized in that it includes a step (S260), and according to this, an affiliate advertisement can be posted on one side of the promotional material that has already been produced and distributed, so that the production of the promotional material can be made inexpensively from the perspective of the promotional material production requester. Additionally, from the perspective of those who place advertisements on promotional materials, there is an advantage in that they can reduce promotional costs with low advertising costs.

Description

Method for selling promotional materials based on affiliate advertising}

The present invention relates to a system and method for selling promotional materials. In particular, it allows affiliate advertisements to be posted on one side of promotional materials that have already been produced and distributed, thereby enabling the production of promotional materials to be produced inexpensively from the perspective of the person requesting the production of promotional materials. This relates to a system and method for selling promotional materials based on affiliate advertising that is suitable for reducing promotional costs with low advertising costs from the perspective of those posting advertisements.

In general, promotional materials are a general term for items used for the purpose of promoting or promoting sales or sales of products or services. Depending on their morphological characteristics, promotional materials are divided into promotional leaflets and shaped promotional materials (ballpoint pens, square tissues, business card cases, etc.). It can be shared.

In order to select a promotional product, buyers ask for what purpose the promotional product is produced, what the purchase budget is, what function the product will be produced as a promotional product, and what phrases to put on the surface of the promotional product to convey their purpose. Promotional materials must be produced taking this into account.

Recently, due to the development of online shopping malls, promotional materials can be easily produced without directly visiting a promotional materials production company.

In many cases, buyers of promotional materials who request such promotional products were in the early stages of their business and had financial difficulties in producing promotional materials, so even if they wanted to purchase promotional materials, they were unable to do so.

In addition, in the conventional promotional product sales system, it was realistically difficult to lower the cost of purchasing promotional products because they were sold simply by attaching a sales margin to the production cost of promotional products.

Document 1: Publication of Patent No. 10-2019-0050304 (Publication Date: 2019.05.10) Document 2: Publication of Patent No. 10-2021-0090404 (Publication date: 2021.07.20)

The present invention was created to solve the problems of the prior art as described above. The purpose of the affiliate advertising-based promotional material sales system and method according to the present invention is to:

First, by allowing affiliate advertisements to be posted on one side of promotional materials that have already been produced and distributed, the production of promotional materials can be made inexpensively from the perspective of the person requesting the production of promotional products (buyer), and also for the side placing advertisements on promotional materials (affiliate advertisements) From I)'s point of view, it is possible to reduce promotional costs (production and distribution costs of flyers and promotional items) with low advertising costs.

Second, by placing affiliate advertisements on promotional materials, the purchase price (sales price) of promotional products can be lowered, thus activating trade in promotional products and revitalizing the promotional products market.

Third, it is possible to increase the discount rate on the production cost (selling price) of promotional products in proportion to the number of affiliate advertisements that appear in promotional materials, thereby activating affiliate advertising for promotional materials,

Fourth, the sale of promotional products based on affiliate advertising, which is suitable for giving promotional product buyers a preferential choice as to whether or not to post affiliate advertisements by allowing the placement of affiliate advertisements to be posted or displayed in promotional materials to be determined based on the choice of the promotional product purchaser. The goal is to provide systems and methods.

The present inventor's affiliate advertisement-based promotional product sales system for achieving the above-mentioned purpose provides the affiliate advertisement application information along with the ID of the affiliate advertiser, who is the user of the affiliate advertiser's terminal, to the promotional product sales server and provides "affiliate advertisement for promotional products." An affiliate advertiser terminal applying for registration, a promotional product purchaser terminal making a request to purchase promotional products to the promotional products sales server along with the buyer ID, and the affiliate advertising application information along with the affiliate advertiser's ID are stored in the affiliate advertiser database, and the promotional products buyer database. The promotional product purchase request information is stored along with the promotional product purchaser's ID, and information already stored in the affiliate advertiser database is searched to select an affiliate advertiser that matches the information applied for registration by the promotional product purchaser's terminal, and is selected based on the matching. It is characterized by comprising a promotional product sales server that transmits matching information to an affiliate advertiser terminal and a promotional product purchaser terminal, respectively.

The present inventor's method of selling promotional products based on affiliate advertising to achieve the above object includes the steps of an affiliate advertiser terminal applying for registration of an "affiliate advertisement for promotional products" and a promotional product sales server providing application information to the affiliate advertiser database. A step of storing, a step in which the promotional product purchaser terminal requests “purchase of promotional products,” a step in which the promotional product sales server stores the purchase request information along with the ID of the promotional product buyer in the promotional product buyer database, and a step in which the promotional product purchaser terminal stores the purchase request information in the promotional product buyer database, and A step of searching for information available and selecting an affiliated advertiser that matches the information applied for registration by the promotional product purchaser terminal, and transmitting matching information to the affiliated advertiser terminal selected by matching and the promotional product purchaser terminal 130, respectively. It is characterized by being composed.

The present invention's affiliate advertising-based promotional product sales system and method having the above configuration has the following effects.

First, by allowing affiliate advertisements to be posted on one side of promotional materials that have already been produced and distributed, it has the effect of making the production of promotional materials cheaper from the perspective of the person requesting the production of promotional products (buyer), and also for the side placing advertisements on promotional materials. From the (affiliate advertiser's) point of view, low advertising costs have the effect of reducing promotional costs (costs of producing and distributing flyers or promotional items).

Second, by placing affiliate advertisements on promotional products to lower the purchase price (sales price) of promotional products, there is an effect of activating transactions for promotional products and greatly revitalizing the promotional product market.

Third, the discount rate on the production cost (selling price) of promotional products can be increased in proportion to the number of affiliate advertisements that appear in promotional products, which has the effect of activating affiliate advertising for promotional products.

Fourth, by allowing the posting of affiliate advertisements to be displayed or posted on promotional materials to be determined according to the choice of the purchaser of promotional materials, there is an effect of giving the purchaser of promotional materials a preferential choice as to whether or not to post affiliate advertisements.

1 is a block diagram of a promotional material sales system based on affiliate advertising according to an embodiment of the present invention.
Figure 2 is an exemplary diagram of a promotional product that is the subject of a method of selling promotional products based on affiliate advertising according to an embodiment of the present invention. Figure 2 (a) is a flyer-type promotional product and Figure 2 (b) is a promotional product.
Figure 3 is a flowchart of a method for selling promotional materials based on affiliate advertising according to an embodiment of the present invention.
Figure 4 is a detailed flowchart of the main processes in the method of selling promotional materials based on affiliate advertising according to an embodiment of the present invention.
Figure 5 is a detailed flowchart of other main processes in the method of selling promotional materials based on affiliate advertising according to an embodiment of the present invention.
Figure 6 is an example screen displayed by the promotional product sales server 110 in the affiliate advertising-based promotional product sales method according to an embodiment of the present invention.

Next, a preferred embodiment of the present invention's affiliate advertising-based promotional product sales system and method will be described in detail with reference to the attached drawings.

The affiliate advertising-based promotional product sales system according to an embodiment of the present invention is characterized by including an affiliate advertiser terminal 120, a promotional product sales server 110, and a promotional product purchaser terminal 130.

The affiliated advertiser terminal 120 is a terminal device that provides affiliated advertisement application information along with the ID of the affiliated advertiser who is the user of the affiliated advertiser terminal to the promotional product sales server 110 and applies for registration of “affiliated advertising for promotional products.” .

The affiliated advertiser's ID is, for example, the affiliated advertiser's mobile phone number.

The user of the affiliate advertiser terminal 120 is an affiliate advertiser.

The affiliate advertisement application information provided by the affiliate advertiser terminal 120 to the promotional product sales server 110 includes information on the affiliate advertiser's industry, desired advertisement area, desired promotional product industry, and promotional product type.

More preferably, the affiliate advertisement application information provided by the affiliate advertiser terminal 120 to the promotional product sales server further includes the one-time affiliate advertisement amount.

The promotional product purchaser terminal 130 is configured to request the purchase of promotional products to the promotional product sales server 110 along with the buyer ID.

The ID of the promotional product purchaser is, for example, the mobile phone number of the promotional product purchaser.

The promotional product purchase request information provided by the promotional product purchaser terminal 130 to the promotional product sales server 110 includes information on the industry of the promotional product purchaser, the desired area for promotional advertising of the promotional product, the desired industry for affiliate advertising, and the type of promotional product, and is more preferable. This includes the purchase amount (sale amount) of promotional items.

The affiliated advertiser terminal 120 and the promotional product purchaser terminal 130 may be configured as devices capable of executing application programs and communicating, such as, for example, a PC, smartphone, or tablet computer.

The promotional material sales server 110 stores affiliated advertisement application information along with the affiliated advertiser's ID in the affiliated advertiser database 111.

Additionally, the promotional product sales server 110 stores promotional product purchase request information along with the ID of the promotional product buyer in the promotional product buyer database 112.

Additionally, the promotional product sales server 110 operates a website or mobile app for selling promotional products.

The promotional material sales server 110 may be operated as an independent, separate shopping mall, or, depending on the embodiment, an existing web shopping mall (e.g., Naver Smart Store (brand name), Coupang (brand name), etc.) or a mobile app shopping mall (e.g., [Mobile Naver Smart Store, Mobile Coupang, etc.] may be opened and operated, and in any case, it falls within the technical scope of the present invention.

Then, the promotional product sales server 110 searches for information already stored in the affiliate advertiser database 111 and selects an affiliate advertiser that matches the information that the promotional product purchaser terminal 130 applied for registration.

Matching (determining whether information matches) between a purchaser of promotional items and an affiliated advertiser is characterized by being determined by the industry of the purchaser of promotional items and an affiliated advertiser, the desired area for promotion and advertising, and the type of promotional item. Therefore, the promotional product buyer and the affiliate advertiser's industry, desired area for promotion and advertising, and type of promotional product are selected and matched.

Then, the promotional product sales server 110 transmits matching information to the affiliate advertiser terminal 120 and the promotional product purchaser terminal 130 selected through matching, respectively.

The following describes a method of selling promotional materials based on affiliate advertising according to an embodiment of the present invention having the above configuration.

First, in order to execute the method of selling promotional products based on affiliate advertising according to an embodiment of the present invention, pre-registration for affiliate advertising of promotional products must be performed in advance by the affiliate advertiser terminal 120, which will be described.

That is, first, the affiliate advertiser terminal 120 provides information for applying for affiliate advertising to the promotional product sales server 110 and applies for registration of an “affiliate advertisement for promotional products” to the promotional product sales server 110 (S210).

As described above, the affiliate advertisement application information includes, for example, the affiliate advertiser's industry, desired advertisement area, desired promotional product industry, one-time affiliate advertising fee, and promotional product type information.

Here, the affiliated advertiser terminal 120 applies for registration of "affiliate advertisement for promotional products" while providing information on the affiliated advertiser's industry, desired advertising area, desired promotional product industry, one-time promotional product unit price, and promotional product type (S210) ) explains the detailed execution process.

Specifically, a step (S310) in which the affiliated advertiser terminal 120 applies for an affiliate advertisement for a promotional product to the promotional product sales server 110 is performed.

For example, run the website operated by the promotional product sales server 110 or the mobile app of the smartphone and select the promotional product affiliate advertising menu provided on the website of the promotional product sales server 110 or the mobile app screen of the smartphone ( You can apply by clicking here.

Next, the promotional material sales server 110 displays the affiliated advertiser's own industry list on the screen of the website or mobile app, and the affiliated advertiser terminal 120 selects the affiliated advertiser's industry from the displayed affiliated advertiser's industry list. The step S312 is performed.

Here, the list of industries includes, for example, government offices/associations/organizations, companies/organizations, general companies/offices, religious organizations, law/tax, IT/Internet/mobile phones/computers/electronics, hospitals/pharmacies/health, insurance/banks/finance. , substitute driver/delivery/consignment, automobile-related (vehicle repair shop, auto supply store)/gas station, leisure/sports/travel, real estate brokerage/construction sales, franchise/restaurant/cafe, school/academy/education, program (app) development, There are hairdressing/fashion, supermarket/wholesale/retail businesses, etc.

Then, the promotional product sales server 110 displays a list of desired regions for affiliate advertising on the screen of the website or mobile app, and the affiliate advertiser terminal 120 selects a desired region for affiliate advertising from the list of desired regions for affiliate advertising. A selection step (S314) is performed.

The desired area for the affiliate advertisement is, for example, characterized by displaying the whole country as a major category, metropolitan cities and provinces as a middle category, cities, counties and districts within metropolitan cities and provinces as a middle category, and towns, villages and villages within cities, counties and districts as a minor category.

In addition, the promotional product sales server 110 displays a list of 'desired industries for promotional products 11 and 12' (and therefore the industry of the promotional product purchaser) in which the affiliate advertiser's advertisement will be posted, on the screen of the website or mobile app, and displays the above-mentioned ' A step (S316) is performed in which the affiliated advertiser terminal 120 selects an industry from the 'desired industry' list of promotional materials 11 and 12.

And, after the affiliated advertiser terminal 120 performs the step (S316) of selecting the industry, the promotional product sales server 110 displays a list of one-time promotional product unit prices on the screen of the website or mobile app, and displays the displayed A step (S318) in which the affiliated advertiser terminal 120 selects a unit price for a one-time promotional product from a list of unit prices for a one-time promotional product is performed.

The above ‘unit price for one promotional product’ is the unit price of the promotional product itself on which the affiliate advertisement is displayed during one advertisement.

Multiplying the unit price of this promotional product by the number of promotional products becomes the cost of selling (purchasing) the entire promotional product.

The reason why the ‘one-time promotional product unit price’ was selected as the main object for affiliate advertising matching judgment is because if you know the ‘one-time promotional product unit price,’ you can know the sales scale of the promotional product. In addition, if the 'unit price for one promotional product' is known, the scale of sales of the entire promotional product can be revealed.

The unit price of the one-time promotional product is characterized in that it is expressed as a price range (amount range).

The displayed unit price of a one-time promotional product includes, for example, less than 1,000 won, 1,000 to 2,000 won, 2,000 to 3,000 won, 3,000 to 4,000 won, 4,000 to 5,000 won, 50 to 100 million won, and 10,000 won or more.

Next, the promotional product sales server 110 displays a list of promotional product types on the screen of the website or mobile app, and the affiliated advertiser terminal 120 selects the type of promotional product 11 and 12 from the displayed promotional product type list. The step (S320) is performed.

The type of promotional material that the promotional material sales server 110 displays through the screen of the website or mobile app is either a leaflet-type promotional material (hereinafter, a flyer) 11 or an object-type promotional material (hereinafter, a promotional product) 12. Displays it as a list so you can select one.

Za shown in Figure 2 is the advertisement display area of the promotional product itself, and Zb is the display area of the affiliate advertisement.

And, after performing the step (S320) of selecting the type of the promotional material (11, 12), whether the promotional material sales server 110 will post the advertisement solely on the promotional material (11, 12) where the affiliate advertiser's advertisement will be posted. Or, whether to post jointly with affiliate advertisements from other companies (other affiliate advertisers) and, in the case of joint posting with affiliate advertisements from other affiliate advertisers, to select the number of affiliate advertisements from other affiliate advertisers that are jointly posted, ' Displaying a list of the number of 'joint affiliate advertisements' on the screen of the website or mobile app, and selecting the number of 'joint affiliate advertisements' by the affiliate advertiser terminal 120 from the number of 'joint affiliate advertisements' displayed ( S322) is performed.

For example, the number of 'joint affiliate advertisements' is, for example, 0 (meaning that there will be no joint affiliate advertising and only a single advertisement), 1 (meaning that there will be only one joint affiliate advertisement), 2, 3, etc. there is.

As described above, when the affiliated advertiser terminal 120 selects the number of 'joint affiliated advertisements' (S322), that is, when the affiliated advertiser terminal 120 selects the number of joint affiliated advertisements, the promotional material sales server 110 ) is a step (S324) of displaying the advertising cost burden ratio (percentage of commission borne by the affiliated advertiser in the total cost of the promotional product) according to the number of joint affiliate advertisements on the screen of the website or mobile app.

Here, the number of 'joint affiliate advertisements' is a concept distinct from the number of affiliate advertisements selected by the promotional product purchaser terminal 130 below,

'Joint affiliate advertising' is a concept that is performed only when the promotional product purchaser terminal 130 selects only one affiliate advertisement, that is, it is assumed that the promotional product purchaser terminal 130 selects only one affiliate advertisement.

In this case, since the promotional product purchaser terminal 130 selects only one affiliate advertisement, the concept of joint affiliate advertisement is to divide and jointly advertise only the advertisement area (Zb) of one affiliate advertisement.

If there is no number of joint affiliate advertisements and it is a single affiliate advertisement, it is basically assumed that the promotional product purchaser terminal 130 selects only one affiliate advertisement in the promotional product, and assuming that the affiliate advertiser's advertising cost is 20% of the unit price of the promotional product, Purchasers of promotional items only need to receive a 20% discount on the unit price of the promotional items.

Additionally, joint affiliate advertisers share 20% of the unit price of promotional products.

In the example above, if the number of joint affiliate advertisements is 1, the advertising cost burden ratio of the affiliate advertiser who applied for the affiliate advertisement is lowered to 20% * 1/2 = 10%, and if the number of joint affiliate advertisements is 2, the advertising cost burden is borne by the affiliate advertiser who applied for the affiliate advertisement. The ratio is further lowered to 20% * 1/3 = 6.667%, and in the case where there are three co-affiliated advertisements, the advertising cost burden ratio is further lowered to 20% * 1/4 = 5% [see Figure 6 (a) ].

Therefore, if you apply for affiliate advertising, but there are additional joint affiliate advertisements, the advertising cost will be reduced.

As described above, the promotional product sales server 110, which has received the application information along with the affiliate advertiser's ID (e.g. phone number) from the affiliate advertiser terminal 120, applies with the affiliate advertiser's ID to the affiliate advertiser database 111. Save the information (S220).

Next, the promotional product purchaser terminal 130 applies for registration of “promotional product purchase” while providing information on the promotional product purchaser's industry, desired promotional area, desired industry for affiliate advertising, one-time promotional product unit price, and promotional product type (S230).

Here, in the step (S230), the promotional product purchaser terminal 130 applies for registration of "promotional product purchase" while providing information on the promotional product purchaser's industry, desired promotion area, desired industry for affiliate advertising, one-time promotional product unit price, and promotional product type information. The specific detailed process is explained.

First, a step (S410) in which the promotional product purchaser terminal 130 requests an affiliate advertisement for a promotional product from the promotional product sales server 110 is performed.

For example, run the website operated by the promotional product sales server 110 or the mobile app of the smartphone and select (click) the promotional product sales menu provided on the website of the promotional product sales server 110 or the mobile app screen of the smartphone. ), you can apply.

Next, when there is a request to purchase a promotional product from the promotional product purchaser terminal 130, the promotional product sales server 110 inquires whether to post an affiliate advertisement on the promotional product subject to purchase (sale) (S412).

The step of inquiring whether to post the affiliate advertisement is, for example, performed on the website of the promotional product sales server 110 or the mobile app screen of the smartphone by running the website operated by the promotional product sales server 110 or the mobile app of the smartphone. In “Do you want affiliate advertising?” This can be done through the screen display and "Accept/Reject screen display where you can select Accept/Reject.

In response to an inquiry from the promotional product sales server 110 about posting an affiliate advertisement, the promotional product purchaser terminal 130 responds with acceptance or rejection by selecting either an acceptance screen (UI) or a rejection screen display (UI). (S414).

When the promotional product buyer terminal 130 responds with acceptance, the promotional product sales server 110 displays the promotional product buyer's own industry list on the screen of the website or mobile app, and selects the promotional product buyer from the displayed industry list of the promotional product buyer. The terminal 130 selects the industry of the buyer of the promotional product (S416).

Here, the industry list of promotional material purchasers is the same as the above-mentioned affiliate advertiser industry list, such as government offices/associations/organizations, companies/organizations, general companies/offices, religious organizations, law/tax, IT/Internet/mobile phone/ Computer/electronics, hospital/pharmacy/health, insurance/banking/finance, driver/delivery/delivery, automobile-related (vehicle repair shop, auto supply store)/gas station, leisure/sports/travel, real estate brokerage/construction sales, franchise/restaurant business /Cafes, schools/academies/education, program (app) development, hairdressing/fashion, supermarkets/wholesale/retail, etc.

This is because matching is only possible if the industries are in the same list.

If rejection is selected in the acceptance or rejection step (S414), the process proceeds to a normal promotional product purchase menu (S415).

In addition, the promotional product sales server 110 displays a list of desired regions for 'promotional product promotional advertisements' of the promotional product purchaser on the screen of the website or mobile app, and the promotional product buyer terminal 130 selects a list of desired regions for 'promotional product promotional advertisements' from the list of desired regions for 'promotional product promotional advertisements' displayed above. A step (S418) of selecting a desired area for promotional product promotional advertisement is performed.

The desired area for the above-mentioned promotional product promotional advertisement is characterized by displaying a list of, for example, the whole country as a major category, cities and provinces within metropolitan cities and provinces as a middle category, and towns, villages and villages within cities, counties and districts as a minor category, and this is the same as in the case of an application for registration of affiliate advertising.

Next, the promotional material sales server 110 displays on the screen of the website or mobile app a list of 'industries desired for affiliate advertising by the affiliated advertiser' to be posted on the promotional materials (and thus the industry of the affiliated advertiser), and displays the 'desired industry for affiliate advertising' displayed above. A step (S420) in which the promotional product purchaser terminal 130 selects a desired industry from the list is performed.

After the promotional product buyer terminal 130 selects the desired industry (S420), the promotional product sales server 110 displays a list of one-time promotional product unit prices on the screen of the website or mobile app, and displays 1 A step (S422) in which the promotional product purchaser terminal 130 selects a one-time promotional product unit price from the one-time promotional product unit price list is performed.

The unit price of the one-time promotional product is characterized in that it is expressed as a price range (amount range).

The 'unit price for one promotional product' is the unit price of the promotional product itself on which an affiliate advertisement is displayed during one advertisement. As mentioned above, the unit price of the promotional product multiplied by the number of promotional products becomes the execution cost of the entire promotional product, which is the affiliate advertiser's terminal. This is the same concept as the unit price for one promotional item selected in (120).

For example, the list of unit prices for one-time promotional products to be selected by the promotional product purchaser terminal 130 is the same as the list of unit prices for one-time promotional products to be selected by the affiliate advertiser terminal 120.

The displayed unit price of a one-time promotional product includes, for example, less than 1,000 won, 1,000 to 2,000 won, 2,000 to 3,000 won, 3,000 to 4,000 won, 4,000 to 5,000 won, 50 to 100 million won, and 10,000 won or more.

Then, the promotional product sales server 110 displays a list of promotional product types on the screen of the website or mobile app, and the promotional product purchaser terminal 130 selects the type of promotional product 11 and 12 from the displayed promotional product type list. Step S424 is performed.

After the buyer terminal 130 performs the step (S424) of selecting the type of promotional product 11 or 12, the promotional product sales server 110 posts a list of the number of affiliate advertisements of affiliated advertisers posted on the promotional product on a website or mobile phone. A step (S426) is performed in which the purchaser terminal 130 selects the number of affiliate advertisements from the displayed number of affiliate advertisements of the affiliate advertiser.

For example, the number of 'affiliate advertisements' is, for example, 1, 2, 3, etc.

When the promotional product buyer terminal 130 selects the number of affiliated advertisements, the promotional product sales server 110 sets a sales price discount rate (discount ratio provided to promotional product purchasers from the total purchase cost (sales cost) of promotional products) according to the number of affiliated advertisements. A display step (S428) is performed through the screen of the website or mobile app.

Additionally, the sales price discount rate is set in proportion to the number of affiliate advertisements.

For example, if there is no affiliate advertisement, the buyer of the promotional product must pay the entire purchase cost (selling price, sales amount) of the promotional product, but if there is an affiliate advertisement, a portion of the sales fee (purchase price) (sale amount) is borne by the affiliate advertiser. Since this is a promotional product sales method, the discount rate is applied in proportion to the number of affiliate advertisements, thereby reducing the purchase amount of promotional product buyers.

For example, if there is one affiliate advertisement, the discount rate is 20% of the purchase amount, so you only have to pay 80% of the original sales amount, and the remaining 20% is borne by the affiliate advertiser. If there are two affiliate advertisements, the discount rate is 20 * 2 = 40 of the purchase amount. %, so only 60% of the original sales amount has to be paid, and the remaining 40% is borne by the affiliate advertisers of the two companies [see (b) in Figure 6].

As described above, the discount rate on the sales amount of promotional product purchasers increases in proportion to the increase in the number of affiliate advertisements.

Meanwhile, as described above, the types of promotional products displayed by the promotional product sales server 110 on the screen of a website or mobile app are displayed as a list to allow selection of one of flyers and promotional products.

Next, a step (S240) in which the promotional product sales server 110 stores purchase request information along with the ID of the promotional product buyer in the promotional product buyer database 112 is performed.

Afterwards, the promotional product sales server 110 records the industry, desired area for promotion and advertisement, unit price for one-time promotional product, and type of promotional product of the promotional product purchaser and affiliated advertiser stored in the promotional product purchaser database 112 and the affiliated advertiser database 111, respectively. After searching and comparing each of these judgment elements (objects), an affiliated advertiser (and/or an affiliated advertiser terminal (130) that matches (matches) the information applied for registration by the promotional product purchaser terminal (130) for each judgment element ))) (S250).

As described above, whether the information applied for registration by the promotional product purchaser terminal 130 matches the information applied for by the affiliated advertiser terminal 120 depends on the industry, desired area for promotion and advertisement, and one time of the promotional product purchaser and affiliated advertiser. It is determined by whether the promotional product unit price and the type of promotional product match. Specifically, the industry of the promotional product buyer and the affiliate advertiser, the desired region for promotion and advertising, the one-time promotional product unit price, and the type of promotional product all match (all match). Select the affiliated advertiser terminal 110 and/or the affiliated advertiser (indicated by the affiliated advertiser ID).

And the promotional product sales server 110 sends matching information (information of the matched promotional product purchaser and affiliated advertiser information, industry, region, one time) to the affiliated advertiser terminal 120 and the promotional product purchaser terminal 130 selected by the matching. A step (S260) of transmitting the promotional product unit price and promotional product type is performed.

After performing the step (S260) of transmitting matching information to the affiliated advertiser terminal 120 and the promotional product purchaser terminal 130 selected by the matching, respectively, the affiliated advertiser terminal 120 and the promotional product purchaser terminal 130 select the promotional product. A step (S270) of sending a response of approval or rejection to the sales server 110 is performed.

In addition, the promotional product sales server 110, which has received approval responses from both the affiliated advertiser terminal 120 and the promotional product buyer terminal 130, sends a promotional product advertisement posting notification to the affiliate advertiser terminal 120 and the promotional product purchaser terminal 130. and the promotional product sales server 110, which receives approval responses from both the affiliated advertiser terminal 120 and the promotional product purchaser terminal 130, sends a promotional product advertisement posting completion notification to the affiliated advertiser terminal 120 and the promotional product purchaser terminal. Send to (130) (S281).

If the promotional product sales server 110 receives approval rejection from at least one of the affiliated advertiser terminal 120 and the promotional product buyer terminal 130, the promotional product sales server 110 sends a notification of non-posting of the promotional product advertisement to the affiliated advertiser terminal 120 and the promotional product purchaser. It is transmitted to the terminal 130 (S282).

In this way, preferred embodiments according to the present invention have been examined, and it is common knowledge in the relevant technical field that in addition to the embodiments described above, the present invention can be implemented in other specific forms without changing the technical idea or essential features. It is self-evident to those who have it. Therefore, the above-described embodiments should be understood as illustrative and not restrictive.

The scope of the present invention is indicated by the claims described below rather than the detailed description above, and all changes or modified forms derived from the meaning and scope of the claims and their equivalent concepts should be construed as being included in the scope of the present invention.

11: Flyer 12: Promotional items
110: Promotional product sales server
111: Affiliate advertiser database 112: Promotional product buyer database
120: Affiliate advertiser terminal 130: Promotional product purchaser terminal

Claims (4)

A step (S210) in which the affiliated advertiser terminal 120 applies for registration of an “affiliate advertisement for promotional products” to a promotional product sales server;
A step (S220) in which the promotional material sales server 110 stores the application information along with the affiliated advertiser's ID in the affiliated advertiser database 111;
A step (S230) in which the promotional product purchaser terminal 130 requests the purchase of “promotional product purchase”;
A step (S240) in which the promotional product sales server 110 stores promotional product purchase request information along with the ID of the promotional product buyer in the promotional product buyer database 112;
A step (S250) of searching information previously stored in the affiliate advertiser database 111 and selecting an affiliate advertiser matching the information applied for registration by the promotional product purchaser terminal 130;
It is configured to include a step (S260) of transmitting matching information to the affiliated advertiser terminal 120 and the promotional product purchaser terminal 130 selected by matching, respectively,
The step (S230) in which the promotional product purchaser terminal 130 applies for registration of "promotional product purchase" while providing information on the promotional product purchaser's industry, desired promotion area, desired industry for affiliate advertising, one-time promotional product unit price, and promotional product type information,
A step (S410) in which the promotional product purchaser terminal 130 requests an affiliate advertisement for a promotional product from the promotional product sales server 110;
When there is a request to purchase a promotional product from the promotional product purchaser terminal 130, the promotional product sales server 110 inquires whether to post an affiliate advertisement on the promotional product subject to purchase (sale) (S412),
A step (S414) in which the promotional product purchaser terminal 130 responds with acceptance or rejection in response to an affiliate advertisement posting inquiry from the promotional product sales server 110;
When the promotional product buyer terminal 130 responds with acceptance, the promotional product sales server 110 displays a list of industries of the promotional product buyer on the screen of the website or mobile app, and selects the promotional product buyer terminal from the displayed industry list of the promotional product buyer. (130) selecting the industry of the buyer of promotional products (S416),
The promotional product sales server 110 displays the promotional product buyer's list of desired regions for 'promotional product promotional advertisement' on the screen of the website or mobile app, and the promotional product buyer terminal 130 selects the promotional product from the list of 'promotional product promotional advertisement' desired regions displayed above. A step of selecting a desired area for promotional advertising (S418),
The promotional material sales server 110 displays a list of 'affiliate advertisement desired industries' of affiliated advertisers to be posted on promotional materials on the screen of the website or mobile app, and the promotional material purchaser terminal 130 selects a list of 'affiliate advertisement desired industries' displayed above. Step of selecting the desired industry (S420),
The promotional product sales server 110 displays a list of promotional product types on the screen of the website or mobile app, and the promotional product purchaser terminal 130 selects the type of promotional product 11 and 12 from the displayed promotional product type list ( A method of selling promotional materials based on affiliate advertising, comprising: S424).
In claim 1,
The step (S210) in which the affiliated advertiser terminal 120 applies for registration of "affiliate advertisement for promotional products" while providing information on the affiliated advertiser's industry, desired advertising area, desired promotional product industry, one-time promotional product unit price, and promotional product type information,
A step (S310) in which the affiliate advertiser terminal 120 applies for affiliate advertising for promotional products to the promotional product sales server 110;
The promotional material sales server 110 displays a list of industries of the affiliated advertiser on the screen of the website or mobile app, and the affiliated advertiser terminal 120 selects the industry of the affiliated advertiser from the displayed industry list of the affiliated advertiser (S312) )and,
The promotional product sales server 110 displays a list of desired regions for affiliate advertising on the screen of a website or mobile app, and the affiliate advertiser terminal 120 selects a desired region for affiliate advertising from the list of desired regions for affiliate advertising displayed above. Step S314 and,
The promotional product sales server 110 displays a list of 'desired industries for promotional products (11, 12)' on the screen of the website or mobile app where the affiliate advertiser's advertisement will be posted, and selects the 'desired industry for promotional products (11, 12)' displayed above. ' A step (S316) in which the affiliated advertiser terminal 120 selects an industry from the list,
A step in which the promotional product sales server 110 displays a list of promotional product types on the screen of a website or mobile app, and the affiliate advertiser terminal 120 selects the type of promotional product 11 and 12 from the displayed promotional product type list. A method of selling promotional products based on affiliate advertising, comprising (S320).
In claim 1,
After performing step S424,
Promotional product sales server 110
Displaying a list of the number of affiliate advertisements of affiliate advertisers posted on promotional materials on the screen of a website or mobile app, and selecting the number of affiliate advertisements by the purchaser terminal 130 from the number of affiliate advertisements of affiliate advertisers displayed ( S426) and,
When the promotional product purchaser terminal 130 selects the number of affiliated advertisements, the promotional product sales server 110 further includes a step (S428) of displaying a sales price discount rate according to the number of affiliated advertisements through the screen of the website or mobile app. A method of selling promotional materials based on affiliate advertising, characterized in that:
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