KR102688028B1 - Method and apparatus for providing overseas marketing service through influencer - Google Patents

Abstract

A server for providing overseas marketing services through influencers may comprise the steps of: selecting a sales product; selecting an influencer that will serve as a sales channel for the sales product; obtaining information regarding the purchase of an exclusive sales right that allows the selected influencer to exclusively sell the sales product in a specific country for a specific period, from an influencer terminal of the selected influencer; obtaining selection information regarding the specific period from the influencer terminal, wherein the commission rate to be paid to the selected influencer is determined based on the specific period; and delivering sales link information related to the sales product to the influencer.

Description

Method and device for providing overseas marketing services through influencers {METHOD AND APPARATUS FOR PROVIDING OVERSEAS MARKETING SERVICE THROUGH INFLUENCER}

The present invention relates to a method and device for providing overseas marketing services through influencers. More specifically, which influencer to conduct marketing through and how to provide marketing services through that influencer. It's about whether it is.

An influencer is a person who exerts influence over a specific field or interest, either online or offline. By sharing your experiences, knowledge, and tastes through social media, YouTube, blogs, and Instagram, you can influence your followers and provide honest opinions about products, services, and lifestyles. They often collaborate with advertisers to promote products or brands, and can contribute to promoting and selling products based on their influence and the trust of their followers.

Marketing using influencers is a strategy that utilizes the influence of influencers to promote and sell products or brands. This is one of the effective ways to expose the product or brand to the public and encourage purchases.

Influencers can build a high level of trust with their followers and convey positive impressions about a product or brand. Through this, you can influence consumers' purchasing decisions by sharing effective reviews, recommendations, or product usage experiences in your marketing strategy.

Influencer marketing is especially useful for targeting specific target markets and can contribute to improving the image of a product or brand and increasing trust. By using influencers of various sizes and fields, you can create marketing strategies targeting various markets and interests.

Marketing using influencers can have the problem of target group mismatch, where marketing is delivered to followers who are not related to or do not fit well with the product or brand due to incorrect selection of influencers. This can hinder an effective marketing strategy. Additionally, marketing using influencers has difficulty measuring costs and effectiveness. Measuring and evaluating the performance of influencer marketing can often be difficult. In particular, it may not be easy to quantitatively measure the effect gained compared to the invested cost.

Especially in overseas marketing, it is necessary to discuss which influencer to choose and what an effective solution is for the influencer's effectiveness and costs.

Korean Patent Publication No. 10-2605447 (2023.11.24.) Korean Patent Publication No. 10-2013-0028588 (2013.03.19.)

The purpose of the present invention to solve the above problems is to provide an overseas marketing service method through influencers.

Another purpose of the present invention to solve the above problems is to provide a device for providing overseas marketing services through influencers.

A method of providing overseas marketing services through influencers according to an embodiment of the present invention to achieve the above object includes the steps of selecting a product for sale; Selecting an influencer to become a sales channel for the product; Obtaining, from the influencer terminal of the selected influencer, information on whether or not an exclusive sales right to exclusively sell the product in a specific country for a specific period of time has been purchased; Obtaining selection information for the specific period from the influencer terminal, and determining a commission rate to be paid to the selected influencer based on the specific period; And it may include delivering sales link information related to the product for sale to the influencer.

Here, the sales link information related to the product for sale may be valid only for the specific period in the specific country.

Here, the step of selecting an influencer to become a sales channel for the product includes: collecting comment information on posts of at least one influencer; Checking the number of Korean comments included in the comment information; And it may include calculating a score for the influencer's domestic relevance based on the number of Korean comments.

Here, the step of selecting an influencer who will become a sales channel for the product is based on information on the amount of content produced in Korea consumed by country and information on the nationality of the influencer's followers. It may include calculating a score for the proportion of followers whose nationality is from a country that consumes a large amount of content produced in .

Here, the step of selecting an influencer to become a sales channel for the product includes collecting news articles by country; Selecting news articles related to Korea among the news articles; Checking the number of positive and negative comments among comments on the news article related to Korea; determining the friendliness of the country toward Korea based on the number of positive comments and negative comments; And it may include calculating a score for each country based on the friendliness.

Here, the step of selecting an influencer to become a sales channel for the product is: a score for the domestic relevance, a score for the ratio of followers with nationalities from countries with a high volume of content consumed in Korea, It may include a step of selecting an influencer based on a score for each country based on friendliness.

A device that provides overseas marketing services through influencers according to another embodiment of the present specification for achieving the above purpose includes a processor and a memory that stores at least one command executed by the processor. and wherein the at least one command selects a product for sale; Select an influencer to become a sales channel for the product; Obtaining, from the influencer terminal of the selected influencer, information on whether to purchase an exclusive sales right to exclusively sell the product in a specific country for a specific period of time; Obtaining selection information for the specific period from the influencer terminal, and determining a commission rate to be paid to the selected influencer based on the specific period; And it can be set to deliver sales link information related to the product for sale to the influencer.

Here, the sales link information related to the product for sale may be valid only for the specific period in the specific country.

Here, the at least one command collects comment information on posts of at least one influencer; Check the number of Korean comments included in the comment information; And it can be further set to calculate a score for the influencer's domestic relevance based on the number of Korean comments.

Here, the at least one command is based on information on the amount of content consumed in Korea by country and information on the nationality of the influencer's followers, and determines the amount of content consumed in Korea. It can be further set to calculate a score for the proportion of followers with a country's nationality.

Here, the at least one command includes collecting news articles by country; Select news articles related to Korea from the above news articles; Check the number of positive and negative comments among the comments on the news article related to Korea; Determining the friendliness of the country toward Korea based on the number of positive comments and negative comments; And it can be further set to calculate a score for each country based on the friendliness.

Here, the at least one command generates influence based on the score for domestic relevance, the score for the proportion of followers whose nationality is from a country with a high volume of consumption of content produced in Korea, and the affinity-based country score. It can be further configured to select an unser.

According to an embodiment of the present specification, it is possible to effectively select influencers for selling domestic products overseas. For example, you can select influencers who are active overseas but may have many friendly followers in Korea by analyzing their connection with Korea, allowing you to select influencers who will effectively sell domestic products. there is.

According to one embodiment of this specification, the commission rate to be provided to the influencer can be lowered by giving the influencer exclusive sales rights regarding the commission to be provided to the influencer.

1 is a system diagram including a server providing overseas marketing services through influencers according to an embodiment of the present invention.
Figure 2 is a block diagram showing the configuration of a server that provides overseas marketing services through influencers according to an embodiment of the present invention.
Figure 3 is a diagram illustrating the overseas marketing service method of the present invention.
Figure 4 is a diagram illustrating an example of a method of providing overseas marketing services through an influencer according to an embodiment of the present invention.

Since the present invention can make various changes and have various embodiments, specific embodiments will be illustrated in the drawings and described in detail in the detailed description. However, this is not intended to limit the present invention to specific embodiments, and should be understood to include all changes, equivalents, and substitutes included in the spirit and technical scope of the present invention. While describing each drawing, similar reference numerals are used for similar components.

Terms such as first, second, A, B, etc. may be used to describe various components, but the components should not be limited by the terms. The above terms are used only for the purpose of distinguishing one component from another. For example, a first component may be named a second component, and similarly, the second component may also be named a first component without departing from the scope of the present invention. The term “and/or” includes any of a plurality of related stated items or a combination of a plurality of related stated items.

When a component is said to be "connected" or "connected" to another component, it is understood that it may be directly connected to or connected to the other component, but that other components may exist in between. It should be. On the other hand, when it is mentioned that a component is “directly connected” or “directly connected” to another component, it should be understood that there are no other components in between.

The terms used in this application are only used to describe specific embodiments and are not intended to limit the invention. Singular expressions include plural expressions unless the context clearly dictates otherwise. In this application, terms such as “comprise” or “have” are intended to designate the presence of features, numbers, steps, operations, components, parts, or combinations thereof described in the specification, but are not intended to indicate the presence of one or more other features. It should be understood that it does not exclude in advance the possibility of the existence or addition of elements, numbers, steps, operations, components, parts, or combinations thereof.

Unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by a person of ordinary skill in the technical field to which the present invention pertains. Terms defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the related technology, and should not be interpreted in an ideal or excessively formal sense unless explicitly defined in the present application. No.

Hereinafter, preferred embodiments of the present invention will be described in more detail with reference to the attached drawings. In order to facilitate overall understanding when describing the present invention, the same reference numerals are used for the same components in the drawings, and duplicate descriptions of the same components are omitted.

1 is a system diagram including a server providing overseas marketing services through influencers according to an embodiment of the present invention.

Referring to Figure 1, the method of providing overseas marketing services through influencers according to an embodiment of the present invention is performed on a computing device that has storage space, such as a PC (Personal Computer), can be connected to the Internet, and is not easily portable. Or it can be performed on a portable terminal such as a smartphone. At this time, the method of providing overseas marketing services through influencers can be executed after the application in which the method of providing overseas marketing services through influencers is implemented is downloaded from the App store, etc. and installed on the portable terminal. .

And the method of providing overseas marketing services through influencers is recorded on a recording medium such as CD (Compact Disc) or USB (Universal Serial Bus) memory, and inserted into a computing device such as a PC to perform the access operation of the computing device. It may be performed through or after being stored in the storage space of the computing device from the recording medium and then performed through an access operation of the computing device.

Meanwhile, if the computing device or portable terminal can access a server connected to the Internet, the method of providing overseas marketing services through influencers can also be executed on the server at the request of the computing device or portable terminal.

Hereinafter, the computing device, portable terminal, or server on which the method of providing overseas marketing services through influencers is executed may be collectively referred to as a device for providing overseas marketing services through influencers.

The device for providing overseas marketing services through influencers may have the same configuration as the device for providing overseas marketing services through influencers illustrated in Figure 2, and the device for providing overseas marketing services through influencers is shown in Figure 1. It may not be limited to the device for providing overseas marketing services through influencers as shown.

The system according to one embodiment may include influencer terminals 110, 120, and 130 and a server 140 (hereinafter referred to as server 140) that provides overseas marketing services through influencers. The network may include an Internet portal site server, an SNS server, and a server that operates a blog. The user terminals 110 and 120 may operate as the developer terminal 130 in some cases, and the developer terminal 130 may also operate as the user terminals 110 and 120 in some cases.

Influencer terminals 110, 120, and 130 include smartphones, tablet PCs, PCs, smart TVs, mobile phones, personal digital assistants (PDAs), laptops, media players, micro servers, global positioning system (GPS) devices, and electronic devices. It may be, but is not limited to, book terminals, digital broadcasting terminals, navigation devices, kiosks, MP3 players, digital cameras, home appliances, devices equipped with cameras, and other mobile or non-mobile computing devices. Additionally, the influencer terminals 110, 120, and 130 may be wearable devices equipped with communication functions and data processing functions. However, it is not limited to this.

The server 140 may be implemented as a computer device or a plurality of computer devices that communicate with the influencer terminals 110, 120, and 130 over a network to provide commands, codes, files, content, services, etc.

For example, the server 140 may provide files for installing an application to influencer terminals 110, 120, and 130 connected through a network. In this case, the influencer terminals 110, 120, and 130 can install the application using the file provided from the server 140.

In addition, the influencer terminals 110, 120, and 130 connect to the server 140 under the control of an operating system (OS) and at least one program (for example, a browser or an installed application), and the server 140 You can receive services or content provided by .

As another example, the server 140 may set up a communication session for data transmission and reception, and route data transmission and reception between the influencer terminals 110, 120, and 130 through the established communication session.

The influencer terminals 110, 120, and 130 and the server 140 that provides overseas marketing services through the influencer may communicate using a network. For example, networks include Local Area Network (LAN), Wide Area Network (WAN), Value Added Network (VAN), mobile radio communication network, satellite communication network, and their It is a comprehensive data communication network that includes mutual combinations and allows each network constituent shown in Figure 1 to communicate smoothly with each other, and may include wired Internet, wireless Internet, and mobile wireless communication networks. In addition, wireless communications include, for example, wireless LAN (Wi-Fi), Bluetooth, Bluetooth low energy, ZigBee, WFD (Wi-Fi Direct), UWB (ultra wideband), and infrared communication (IrDA). Data Association), NFC (Near Field Communication), etc., but are not limited to these.

Figure 2 is a block diagram showing the configuration of a server that provides overseas marketing services through influencers according to an embodiment of the present invention.

Referring to FIG. 2, a server 200 (hereinafter referred to as server 200) that provides overseas marketing services through influencers may include a communication unit 210, a processor 220, and a DB 230. In the server 200 of FIG. 2, only components related to the embodiment are shown. Accordingly, those skilled in the art can understand that other general-purpose components may be included in addition to the components shown in FIG. 2.

The communication unit 210 may include one or more components that enable wired/wireless communication with the user terminal and the work provider terminal. For example, the communication unit 210 may include at least one of a short-range communication unit (not shown), a mobile communication unit (not shown), and a broadcast receiver (not shown).

For example, a request generated according to a program code stored in a recording device such as the DB 230 may be transmitted to the user terminal and the work provider terminal through the network under the control of the communication unit 210. Conversely, control signals, commands, content, files, etc. provided according to the control of the processor of the user terminal and the work provider terminal may be received by the server 200 through the communication unit 210 through the network. For example, control signals, commands, content, files, etc. of the server 200 received through the communication unit 210 may be transmitted to the processor 220 or transmitted to the DB 230 and stored.

DB 230 is hardware that stores various data processed within the server 200, and can store programs for processing and control of the processor 220.

The DB 230 includes random access memory (RAM) such as dynamic random access memory (DRAM), static random access memory (SRAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), CD- It may include ROM, Blu-ray or other optical disk storage, a hard disk drive (HDD), a solid state drive (SSD), or flash memory. DB 230 may also be referred to as memory.

The processor 220 controls the overall operation of the server 200. For example, the processor 220 can generally control the input unit (not shown), display (not shown), communication unit 210, DB 230, etc. by executing programs stored in the DB 230. The processor 220 can control the operation of the external server 200 by executing programs stored in the DB 230.

The processor 220 includes application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), controllers, and microcontrollers. It may be implemented using at least one of micro-controllers, microprocessors, and other electrical units for performing functions.

DB 230 may store at least one command executed through processor 220. At least one instruction selects a product for sale; Select an influencer to become a sales channel for the product; Obtaining, from the influencer terminal of the selected influencer, information on whether to purchase an exclusive sales right to exclusively sell the product in a specific country for a specific period of time; Obtaining selection information for the specific period from the influencer terminal, and determining a commission rate to be paid to the selected influencer based on the specific period; And it can be set to deliver sales link information related to the product for sale to the influencer.

Here, the sales link information related to the product for sale may be valid only for the specific period in the specific country.

Here, the at least one command collects comment information on posts of at least one influencer; Check the number of Korean comments included in the comment information; And it can be further set to calculate a score for the influencer's domestic relevance based on the number of Korean comments.

Here, the at least one command is based on information on the amount of content consumed in Korea by country and information on the nationality of the influencer's followers, and determines the amount of content consumed in Korea. It can be further set to calculate a score for the proportion of followers with a country's nationality.

Here, the at least one command includes collecting news articles by country; Select news articles related to Korea from the above news articles; Check the number of positive and negative comments among the comments on the news article related to Korea; Determining the friendliness of the country toward Korea based on the number of positive comments and negative comments; And it can be further set to calculate a score for each country based on the friendliness.

Here, the at least one command generates influence based on the score for domestic relevance, the score for the proportion of followers whose nationality is from a country with a high volume of consumption of content produced in Korea, and the affinity-based country score. It can be further configured to select an unser.

Figure 3 is a diagram illustrating the overseas marketing service method of the present invention.

Referring to Figure 3, an influencer can monopolize sales rights in a specific country for a specific period of time. Alternatively, there may be a period in which no influencer has exclusive sales rights. Details will be described later in Figure 4.

Figure 4 is a diagram illustrating an example of a method of providing overseas marketing services through an influencer according to an embodiment of the present invention.

Referring to Figure 4, the server can select a product for sale (S400). For example, the server can decide which product to sell, that is, which product to carry out marketing through influencers. For example, the product being sold may be a domestic product, and the purpose of the domestic product may be to sell it to an overseas market.

The server can select an influencer to become a sales channel (S410). For example, the server may select an influencer to become a sales channel for the product. For example, the server can select an influencer suitable for selling domestic products to overseas markets as a sales channel.

For example, the step of selecting an influencer to become a sales channel for the product for sale may include the step of the server collecting comment information on posts of at least one influencer. For example, the server can collect information about comments on posts posted by influencers. For example, the server can check the number of Korean comments included in the comment information. For example, the server can determine the influencer's connection to Korea based on how many comments on the influencer's posts are in Korean. For example, the server may calculate a score for the influencer's domestic relevance based on the number of Korean comments. For example, the server can calculate a higher score for the influencer's domestic relevance as the number of comments in Korean among comments on an influencer's post increases.

For example, in the step of selecting an influencer who will become a sales channel for the product, the server collects information about the amount of content produced in Korea consumed by country and information about the nationality of the influencer's followers. Based on this, it may include calculating a score for the proportion of followers whose nationality is from a country that consumes a large amount of content produced in Korea. For example, the server can calculate a higher score for the domestic relevance of a country that consumes a large amount of content produced in Korea, and the nationality of a country that consumes a large amount of content produced in Korea can be calculated. The higher the influencer's follower ratio, the higher the score for that influencer's domestic relevance can be calculated. For example, an influencer may be influenced by the score of the country in which the influencer operates.

For example, the step of selecting an influencer to become a sales channel for the product may include the step of the server collecting news articles by country. For example, the server may select news articles related to Korea among the news articles. For example, the server can check the number of positive and negative comments among the comments on the news article related to Korea. For example, the process of checking the number of positive and negative comments among comments on a news article can be performed through artificial intelligence (AI) and/or machine learning (ML) techniques. For example, the server may determine the friendliness of the country toward Korea based on the number of positive and negative comments. For example, the server may calculate a score for each country based on the friendliness. For example, the server may determine that the higher the rate of positive comments, the higher the country's friendliness toward Korea, and the higher the rate of negative comments, the lower the country's friendliness toward Korea. For example, the server can calculate a higher score for each country as the friendliness toward Korea increases. For example, an influencer may be influenced by the score of the country in which the influencer operates.

For example, in the step of selecting an influencer who will become a sales channel for the product, the server determines the score for domestic relevance and the proportion of followers with nationalities from countries with a high volume of content consumed in Korea. It may include a step of selecting an influencer based on the score for each country and the affinity-based score for each country. For example, the server may select an influencer with a high score for domestic relevance, a score for the proportion of followers whose nationality is from a country that consumes a large amount of content produced in Korea, and a high score for each country based on the affinity. there is. For example, an influencer may be influenced by the score of the country in which the influencer operates.

The server can obtain information on whether to purchase exclusive sales rights (S420). For example, the server may obtain information from the selected influencer's influencer terminal about whether or not an exclusive sales right to exclusively sell the product in a specific country for a specific period of time has been purchased. For example, the server may provide purchase proposal information to the influencer terminal asking whether to purchase exclusive sales rights. For example, after obtaining the corresponding purchase proposal information, the influencer can decide whether to purchase the exclusive sales right and provide information on whether to purchase the exclusive sales right to the server. In other words, an influencer may or may not purchase exclusive distribution rights. When an influencer purchases exclusive sales rights, the influencer has exclusive rights to sell products in a specific country for a certain period of time.

The server may obtain specific period selection information (S430). For example, the server may obtain selection information for the specific period from the influencer terminal. For example, a commission rate to be paid to the selected influencer may be determined based on the specific period. For example, the longer the exclusivity period, the lower the commission rate that the influencer can earn from product sales, and the shorter the exclusivity period, the higher the commission rate that the influencer can earn from product sales.

The server may transmit sales link information (S440). For example, the server may deliver sales link information related to the product for sale to the influencer. For example, the sales link information related to the product for sale may be valid only for the specific period in the specific country. For example, if an influencer obtains exclusive sales rights, the influencer can earn a commission for all products sold through that link. For example, at the end of a certain period, exclusive rights to the product may return to another influencer, or no influencer may have the exclusive right to sell the product.

Operations according to embodiments of the present specification can be implemented as a computer-readable program or code on a computer-readable recording medium. Computer-readable recording media include all types of recording devices that store data that can be read by a computer system. Additionally, computer-readable recording media can be distributed across networked computer systems so that computer-readable programs or codes can be stored and executed in a distributed manner.

When the embodiment is implemented in software, the above-described techniques may be implemented as modules (processes, functions, etc.) that perform the above-described functions. Modules are stored in memory and can be executed by a processor. Memory may be internal or external to the processor and may be connected to the processor by a variety of well-known means.

Additionally, computer-readable recording media may include hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, etc. Program instructions may include not only machine language code such as that created by a compiler, but also high-level language code that can be executed by a computer using an interpreter, etc.

Although some aspects of the invention have been described in the context of an apparatus, it may also refer to a corresponding method description, where a block or device corresponds to a method step or feature of a method step. Similarly, aspects described in the context of a method may also be represented by corresponding blocks or items or features of a corresponding device. Some or all of the method steps may be performed by (or using) a hardware device, such as a microprocessor, programmable computer, or electronic circuit, for example. In some embodiments, one or more of the most important method steps may be performed by such an apparatus.

In embodiments, a programmable logic device (e.g., a field programmable gate array) may be used to perform some or all of the functionality of the methods described herein. In embodiments, a field programmable gate array may operate in conjunction with a microprocessor to perform one of the methods described herein. In general, the methods are preferably performed by some hardware device.

Although the present invention has been described above with reference to preferred embodiments, those skilled in the art may make various modifications and changes to the present invention without departing from the spirit and scope of the present invention as set forth in the claims below. You will understand that you can do it.

Claims (4)

In a method of providing overseas marketing services through influencers performed by at least one server,
Selecting a product for sale;
Selecting an influencer to become a sales channel for the product;
Obtaining, from the influencer terminal of the selected influencer, information on whether or not an exclusive sales right to exclusively sell the product in a specific country for a specific period of time has been purchased;
Obtaining selection information for the specific period from the influencer terminal, and determining a commission rate to be paid to the selected influencer based on the specific period; and
Comprising the step of delivering sales link information related to the product for sale to the influencer,
The step of selecting an influencer to become a sales channel for the product is:
Collecting comment information on at least one influencer's post;
Checking the number of Korean comments included in the comment information; and
Comprising a step of calculating a score for the domestic relevance of the influencer based on the number of Korean comments,
The step of selecting an influencer to become a sales channel for the product is:
Based on information on the amount of content produced in Korea consumed by country and the nationality of the influencer's followers, the proportion of followers whose nationality is from a country with a large amount of content consumed in Korea Including the step of calculating a score for,
The step of selecting an influencer to become a sales channel for the product is:
Collecting news articles by country;
Selecting news articles related to Korea among the news articles;
Checking the number of positive and negative comments among comments on the news article related to Korea;
determining the friendliness of the country toward Korea based on the number of positive comments and negative comments; and
Including calculating a score for each country based on the friendliness,
The step of selecting an influencer to become a sales channel for the product is:
Comprising the step of selecting an influencer based on the score for the domestic relevance, the score for the proportion of followers with nationalities from countries that consume a large amount of content produced in Korea, and the affinity-based country score,
How to provide overseas marketing services through influencers. In claim 1,
The sales link information related to the sale product is only valid for the specific period in the specific country,
How to provide overseas marketing services through influencers. delete delete