KR20020017620A - Method for Providing an Advertisement Using a Portable Wireless Terminal - Google Patents

Abstract

The advertisement providing method of the present invention using a portable wireless terminal is a method for downloading and storing an advertisement provided by an advertising service provider to a portable wireless terminal using a wireless communication network, and then outputting the stored advertisement according to the state of the portable wireless terminal. The present invention relates to (a) constructing an advertisement database for classifying and storing various advertisements, and (b) registering a portable wireless terminal user who wants to receive the advertisement stored in the advertising database to the portable wireless terminal as a member. Building a customer database that classifies personal information, interests, etc., and inputting a program for receiving advertisements into a storage device of the portable wireless terminal; (c) downloading the advertisement to the storage device of the portable wireless terminal using a wireless communication network; (D) down to Even if the received advertisement in any state because the portable wireless terminal comprising the step of displaying call through to the output via a receive speaker of the portable wireless terminal, or the display can always provide advertisements to mobile wireless device users.

Description

Method for Providing an Advertisement Using a Portable Wireless Terminal}

The present invention relates to an advertisement providing method using a portable wireless terminal, and more particularly, to an advertisement service provider receiving an advertisement from an advertiser to provide an advertisement of an advertiser to a portable wireless terminal user using a wireless communication network. .

Recently, as the use of portable wireless terminals such as PCS, cellular phones, and PDAs has become popular, various advertising methods have been proposed. Such advertising methods generally provide predetermined advertisements to users of portable wireless terminals, and the cost thereof ( It is common to adopt a method of paying incentives.

One example of a conventional advertisement providing method using a mobile phone, which is one of the portable wireless terminals, is a mobile phone of a customer who is registered as a member of an advertising service provider every time after an advertisement service provider receiving an advertisement from an advertiser makes a database thereof. Or by using a regular telephone) (advertising service providers have a database of their interests, personal information, etc.) to provide certain incentives to their financial accounts when they receive their mobile phones. However, the advertisement by this advertising method has a problem that the advertisement effect may be temporary because a predetermined advertisement is transmitted every predetermined time.

Another example of the conventional method of providing advertisement using a mobile phone, which is one of the portable wireless terminals, is that the advertisement service provider receives an advertisement received from the advertiser at a predetermined time from the advertiser and the third party while the customer is talking to the third party using the mobile phone. There is a way to transfer to a cell phone. However, this advertising method has a problem in that the call is interrupted because the advertisement is unilaterally transmitted every predetermined time during the call between the customer and the third party.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems, and is a portable service of an advertisement service provider who has built an advertisement database to database advertisements received from an advertiser and subscribes a specific advertisement as a member of an advertisement service provider using a wireless communication network. It is a technical object of the present invention to provide a method of outputting audio, text, and video advertisements through a speaker or a display unit according to the state of a portable wireless terminal after being stored in the wireless terminal.

BRIEF DESCRIPTION OF THE DRAWINGS Fig. 1 is a block diagram showing the constituent means of a mobile phone which is one embodiment of a portable wireless terminal used in the practice of the present invention.

2 is a view for explaining a method for transmitting a predetermined advertisement to a portable wireless terminal user subscribed as a member of an advertising service provider using a wireless communication network.

<Brief description of symbols for the main parts of the drawings>

100: antenna 102: receiver

104: signal separation unit 106: microprocessor

108: storage device 110: display unit

112: keypad 114: speaker

116: microphone 118: transmitter

200: advertiser 201: advertising service provider

204: exchange office 206: caller

208: Recipient

According to an aspect of the present invention, there is provided a method for providing an advertisement using a portable wireless terminal of the present invention, the method comprising: (a) constructing an advertisement database for classifying and storing various advertisements, and (b) receiving the advertisement stored in the advertisement database to the portable wireless terminal. Subscribing a portable wireless terminal user as a member to construct a customer database classifying personal information, interests, etc. of the portable wireless terminal user, and inputting a program for receiving advertisements into a storage device of the portable wireless terminal, (c Downloading an advertisement to a storage device of the portable wireless terminal using a wireless communication network; and (d) outputting the downloaded advertisement through a receiving speaker of the portable wireless terminal or displaying the received advertisement.

In the present invention, when the portable wireless terminal is in a reception state or an outgoing state, an audio advertisement is output through the receiving speaker until the portable wireless terminal enters the call mode.

In the present invention, when the portable wireless terminal is in the idle state, text and video advertisements are displayed through the display unit.

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the present invention. For reference, in the present specification, a temporary example of a portable wireless terminal has been described assuming a mobile phone such as a PCS or a cellular phone, but is also applied to a PDA.

FIG. 1 illustrates a general structure of a mobile phone. After downloading an advertisement provided by an advertisement service provider 202 of FIG. 2 and storing the advertisement in a storage device, the mobile phone is in a reception state, an idle mode, and an outgoing state. A diagram for describing in detail a method of outputting an advertisement through the speaker 114 or the display unit 110.

As shown, the cellular phone includes an antenna 100 for receiving a signal transmitted from a base station (not shown) (including an audio signal including text and sound as a high frequency signal, text data, and an image signal), and an antenna ( A receiving unit 102 for receiving and amplifying a signal received through the signal 100 and performing a demodulation operation, a signal separating unit 104 for distinguishing an audio signal from a text and an image signal, and a signal separating unit 104 A microprocessor 106 for controlling, a storage device 108, a display unit 110, a keypad 112, and a signal separating unit 104, which are controlled by the microprocessor 106 and have a program ROM and a memory device. The reception speaker 114 for outputting the audio signal separated by the signal, the transmission microphone 116 for transmitting the audio signal, and the transmission unit 118 for amplifying and modulating the audio signal input through the transmission microphone 116 are basically included. Ugh And a.

In order to implement the present invention, the advertisement service provider 202 inputs a predetermined program into the program ROM in the storage device 108 of the mobile phone of the customer who has subscribed as a member. This is to ensure that the advertisement provided by the advertisement service provider 202 can be stored in the memory device of the customer's mobile phone using a wireless communication network. After a specific program provided by the advertisement service provider 202 is entered into the program ROM of the customer's mobile phone, the customer may download an advertisement provided by the advertisement service provider 202 to his mobile phone.

That is, at a certain time or a certain day, the advertisement service provider 202 searches for and classifies advertisements related to the interests of the customers among advertisements stored in the advertisement database, and then calls whether to download them by calling the customer's mobile phone. When the customer wants to download, the client performs a predetermined operation (usually by pressing the number on the keypad 112) as instructed by the advertisement service provider 202 to download the advertisement to the memory device of his mobile phone.

For example, the advertisement service provider 202 calls the customer's mobile phone and transmits a voice guidance signal of pressing 1 if the user wants to download a predetermined advertisement, otherwise pressing 2. When the customer presses the first time using the keypad 112, a predetermined advertisement stored in the advertisement database is transmitted to the antenna 100 of the customer's mobile phone via the switching center 204 and the base station. The signal is input to the signal separator 104 via the receiver 102. The signal input to the signal separator 104 is stored in the memory device under the control of the microprocessor 106. The advertisement stored in this way outputs or displays an appropriate advertisement through the speaker 114 or the display unit 110 according to the mobile phone state (that is, one of a reception state, an idle state, and an outgoing state). This function is performed by a program recorded in the program ROM.

Hereinafter, an advertisement providing method according to a state of a mobile phone will be described.

(1-1) When the mobile phone is receiving

In the reception state, when the mobile phone call signal is input to the signal separator through the receiver 102, the microprocessor 106 detects this and downloads and stores the audio advertisement stored in the memory device through the signal separator. To the output. The audio advertisement of the speaker 114 causes the customer to recognize that his mobile phone has been called and to make a call. When the cellular phone enters the call mode, the microprocessor 106 blocks the audio advertisement from being output through the speaker 114.

(1-2) The mobile phone is in the idle state

When the customer ends the call, the mobile phone goes to the idle state. In the idle state, the text advertisement or the image advertisement stored in the memory device is displayed on the display 110 under the control of the microprocessor 106.

(1-3) When your phone is outgoing

Next, when the customer calls a third party using the mobile phone, the mobile phone in the idle state is switched to the calling state. Since the idle state is maintained while the customer presses the third party's telephone number with the keypad 112 of the cellular phone, the display 110 is displaying a text advertisement or a video advertisement. As soon as the customer transmits the call number, the mobile phone maintains the calling state, and the microprocessor 106 that detects this block the display of the advertisement through the display 110 and the audio advertisement of the advertisement in the memory device is the speaker. Control to be output through (114). Thus, the customer hears a certain audio advertisement while calling a third party. The audio advertisement output through the speaker 114 is blocked by the control of the microprocessor 106 when connected to the called third party mobile phone or landline phone.

FIG. 2 specifically illustrates a method in which an advertisement service provider 202 receiving an advertisement from an advertiser 200 transmits a predetermined advertisement to a mobile phone user registered as a member of the advertisement service provider 202 using a wireless communication network. It is a figure for demonstrating.

Advertiser 200 provides advertisements for goods or services to be advertised in the form of audio, text, or image to advertisement service provider 202, which is provided (order). Database is stored in the advertisement database managed by the company. Advertiser 200 typically provides one or more advertisements to advertisement service provider 202. The advertisement service provider transmits a predetermined advertisement to a mobile phone user using a wireless communication network established by a mobile communication business. Mobile phone users (hereinafter, referred to as customers) who have received the advertisement are those who have registered as members of the advertisement service provider 202, and the advertisement service provider 202 may include information such as the age, personal information, telephone number, interest of the customer, etc. Database is stored in the customer database. The advertisement service provider 202 transmits a specific advertisement to the customer among advertisements stored in the advertisement database in consideration of the interest of the customer, and pays a certain price to the customer when the customer receives the advertisement. For example, it demonstrates more concretely below.

The advertiser 200 is composed of a plurality of companies (A, B, C, D, ...), each company provides one or more advertisements of the audio, text, or image to the advertising service provider 202. The advertisement service provider 202 having a predetermined agreement with the advertiser 200 classifies the advertisements provided from the advertiser 200 by fields and stores them in an advertisement database in a server managed by the advertiser 200. In addition, the advertisement service provider 202 concludes a predetermined agreement with the mobile phone user who wants to receive advertisements stored in its advertisement database among the mobile phone users and registers them as members. The name, age, telephone number, area of interest, address, and other personal information of the mobile phone user (customer) registered as a member are classified and stored in the customer database of the advertisement service provider 202. The advertisement service provider 202 analyzes the taste of the customer and transmits the advertisement most suitable for the customer to the mobile phone of the customer.

Hereinafter, when the customer's mobile phone is in the reception state, in the idle state, it will be described in more detail by dividing into the outgoing state.

(2-1) When the mobile phone is in reception

First, a description will be given of a method of providing an advertisement when the customer's mobile phone is in a reception state.

In one embodiment where the cellular phone is in a receiving state, the caller 206 (caller 206 may or may not be a customer of the advertising service provider 202. The caller 206 may be an advertising service provider 202). The method of providing an advertisement to the mobile phone of the caller 206 in the case of a customer of the caller 206) presses the telephone number of the receiver 208 and then the call mode button to call the receiver 208. The telephone number of the receiver 208 called by the caller 206 is transmitted to the switching center 204 operated by the mobile communication operator via the relay station or base station, and then calls the cellular phone of the receiver 208. As described above with reference to FIG. 1, when a call signal is input to the signal separation unit 104 via the receiver 102 of the receiver 208 mobile phone, the microprocessor 106 detects the audio signal stored in the memory device. Is output to the speaker 114 via the signal separation unit. The audio advertisement of the speaker 114 causes the customer to recognize that his mobile phone has been called and to make a call. When the mobile phone is switched to the call mode, the microprocessor 106 blocks audio advertisements from being output through the speaker 114.

The following is another embodiment when the cellular phone is in a reception state, in which the caller 206 presses the telephone number of the receiver 208 to call the receiver 208 and then presses a call mode button. The telephone number of the receiver 208 called by the caller 206 is transmitted to the switching center 204 operated by the mobile communication company via a relay station or a base station. When the telephone number of the receiver 208 is received by the switching center 204, the switching center 204 notifies the telephone service number received from the advertising service provider 202, so as to be a member of the advertising service provider 202. Inquire whether it is a phone number. The advertising service provider 202 searches the advertising database managed by the company and notifies the switching center 204 whether the telephone number notified by the switching center 204 is a customer of its membership. In this case, when it is determined that the phone number of the customer who is registered as a member of the advertisement service provider 202 is determined by the exchange bureau 204, a predetermined advertisement (advertising related to the interest of the customer, in this case, audio advertisement is preferable. Or text or image advertisements), or a signal to the switching center 204 indicating that it is not a member. In the former case, the predetermined advertisement received from the advertisement database of the advertisement service provider 202 and the telephone number called by the caller 206 are transmitted from the switching center 204 to the customer, and in the latter case, only the telephone number is transmitted. . This embodiment relates to the former case, and when the advertisement and the called telephone number simultaneously transmitted from the switching center 204 are transferred to the customer's mobile phone via the base station or the relay station, the receiver 208 of the mobile phone of the receiver 208 The audio advertisement is output for a predetermined time through (when the reception mode of the receiver 208 mobile phone allows the reception of a text or video advertisement, a text or video advertisement is displayed on the display unit 110 of the mobile phone in addition to the audio advertisement). . For example, when an audio advertisement called "I love LG" is transmitted to the receiver 208's mobile phone and called, the advertisement "I love LG" is output through the receiving speaker 114 of the receiver 208 mobile phone. 208 may know that his cell phone has been called after hearing this voice advertisement. In this case, the audio advertisement transmitted to the mobile phone of the receiver 208 is preferably performed within a short time of approximately 10 seconds or less. The received audio advertisement is no longer provided when the mobile phone of the receiver 208 proceeds to the call mode for calling the caller 206. That is, since no advertisement is provided while the caller 206 and the receiver 208 are in a call, the caller 206 and the receiver 208 can make a call without any interruption.

If the receiver 208 is a member of an advertising service provider 202, i.e. a customer, the advertising service provider is interested because the interests of the receiver 208 are stored in advance in the customer database of the advertising service provider 202. 202 sequentially sends advertisements related to the interests of the customer. For example, if the customer's interest is a computer, an advertisement of company A related to the computer is transmitted at the first mobile phone reception, an advertisement of company B related to the computer is transmitted at the second reception, and a computer related advertisement at the third reception. Company C's advertisement is sent. In addition, if the customer's interests include items or services other than computers, advertisements for those items or services are also sent. For example, if the customer's interests are computers, audio, and camcorders, an advertisement of company A related to the computer is transmitted at the first mobile phone reception, and an advertisement of company D related to audio is transmitted at the second reception, and a third reception is received. City company's advertisement associated with the camcorder is sent, the fourth company receives an advertisement of company B associated with the computer, and the fifth company receives an advertisement of company D related to the audio. Advertisement of Company E is sent, and on the seventh reception, advertisement of Company C associated with the computer is sent. In other words, the advertisement is repeatedly transmitted in a certain order.

The advertising service provider 202 may adopt a payment method that pays a certain amount of cash to the customer's financial account when the advertisement is sent to the customer (e.g., at the moment the customer talks on the mobile phone). In case of exceeding a certain number of times, a method of lump sum payment may be adopted. As such, the mobile phone of the receiver 208 is called by the audio advertisement, so that the advertiser 200 can obtain the effect of promoting its advertisement to the receiver 208, and the receiver 208 receives the advertisement. A certain price can be rewarded.

(2-2) The mobile phone is in the idle state

Next, an advertisement providing method when the mobile phone of the customer is in the idle state will be described.

In the idle state, the display unit 110 of the cellular phone displays a predetermined advertisement (text advertisement or image advertisement) stored in the memory of the cellular phone. The text advertisement or the video advertisement corresponds to a part of the advertisement stored in the advertisement database of the advertisement service provider 202. The text advertisement or the video advertisement is stored in the memory device of the customer's mobile phone using a wireless communication network and after a predetermined time, Is updated with new ads. That is, the advertisement service provider 202 checks whether the predetermined advertisement is stored in the memory of the cellular phone by calling the cellular phone of the customer. When the customer responds to the request of the advertisement service provider 202, the client performs a predetermined task to download the advertisement data provided by the advertisement service provider 202 using a wireless communication network. The advertisement downloaded and stored in the memory device is displayed on the display 110 as a text or an image while the mobile phone is in an idle state. After a certain period of time, the advertisement service provider 202 calls the customer's mobile phone and asks whether to replace the existing advertisement stored in memory with a new advertisement. When the customer responds to the request of the advertisement service provider 202, the client performs a task of downloading the new advertisement and storing it in the memory device of his mobile phone according to the instruction.

(2-3) When your mobile phone is out

Finally, the method of providing an advertisement when the customer's mobile phone is in the outgoing state will be described.

When calling a third party using a mobile phone of a customer who is a member of the advertising service provider 202 (when the caller 206 of FIG. 2 is a customer), the customer usually enters the other party's telephone number and then sends it. Press the button. At this time, as an embodiment of the present invention, the audio advertisement is output through the speaker 114 of the mobile phone among the advertisements stored in the memory device of the customer. The audio advertisement is an advertisement downloaded from the advertisement service provider 202 through the wireless communication network at regular intervals and stored in the memory device of the mobile phone. The audio advertisement output from the speaker 114 is output only while connected to the other party's mobile phone or general phone, and the output is cut off at the moment of the call with the other party. In addition, the audio advertisement is no longer output even if the mobile phone is turned off because the connection with the other party is turned off. In the embodiment of the present invention, it is assumed that only the audio advertisement is output through the speaker 114 while the mobile phone is in the call state. However, as another embodiment, the text advertisement or the video advertisement may be displayed through the display unit.

Advertisement providing method of the present invention using the mobile phone described above is applicable to the case where the caller and the receiver make a call using the wireless Internet network.

Those skilled in the art to which the present invention pertains will understand that the present invention can be implemented in other specific forms without changing the technical spirit or essential features. Therefore, the above-described embodiments are to be understood as illustrative in all respects and not as restrictive. The scope of the present invention is shown by the following claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

As described above, the advertisement providing method according to the present invention stores a certain amount of advertisement in the mobile phone of the customer, and then shows the advertisement to the customer even when the mobile phone, which is a portable wireless terminal, in any state. As such, the continuity of advertisements is not excluded, and no advertisement is provided during a call so that the transceiver can concentrate on the conversation.

Claims (4)

As an advertisement providing method using a portable wireless terminal (a) building an advertising database that categorizes and stores various advertisements, (b) building a customer database that classifies personal information, interests, etc. of the user of the portable wireless terminal by joining the portable wireless terminal user who wants to receive the advertisement stored in the advertisement database to the portable wireless terminal as a member; Inputting a program for receiving the advertisement into a storage device of a terminal; (c) downloading the advertisement to a storage device of the portable wireless terminal using a wireless communication network, and (d) outputting the downloaded advertisement through a reception speaker of the portable wireless terminal or displaying through a display unit. The portable wireless terminal of claim 1, wherein when the portable wireless terminal is in a reception state, an audio advertisement of the downloaded advertisement is output through the receiving speaker until the portable wireless terminal is in a call mode. How to serve ads. The method of claim 1, wherein when the portable wireless terminal is in an idle state, text and image advertisements among the downloaded advertisements are displayed through the display unit. The portable wireless terminal of claim 1, wherein when the portable wireless terminal is in an outgoing state, an audio advertisement of the downloaded advertisement is output through the receiving speaker until the portable wireless terminal is in a call mode. How to serve ads.