KR20100096370A - Local advertisement method and system using wireless network - Google Patents

Abstract

The present invention stores the personal information and interests entered by a member connected through the Internet in the member DB 150 and issues an ID card 130 for transmitting and receiving data over an RF wireless network (S1). ); A second step (S2) of storing advertisement and promotion information provided by an information provider to be provided to each member in the information DB 160 using the information providing terminal 140; When the member holding the ID card 130 is close to the receiving terminal 110 for receiving data by the RF method, information that can be utilized at the place where the member is located is transmitted to the portable terminal 120 having the member. A third step S3; A fourth step (S4) of storing the contents in the member DB 150 when a member who has received the information in the third step (S3) purchases an item or receives a service from an information provider providing the information; A fifth step (S5) of providing the member connected through the Internet to check the information transmitted to the member and the details of the goods and services purchased by the member; The sixth step (S6) is provided to the bulletin board for the other members connected to the Internet to check the information provided to the member, the goods and services purchased by the member.

Description

Local advertisement method and system using wireless network {Local advertisement method and system using wireless network}

The present invention relates to a local advertising method and a system using a wireless network, and more particularly, to a member's portable terminal in a place where a member having an ID card is located, the product or company information corresponding to the interest of the member. It provides a local advertising method and system using a wireless network that can be provided to maximize the advertising effect.

In general, wired and wireless network technologies have been widely used according to the development of information and communication technology.

In particular, portable terminals capable of communicating (mobile phones, PDAs, PMPs, etc.) have various functions. People can use mobile terminals to access not only voice calls but also wireless Internet access, video communications and video message transmission. At present, Korea has the highest penetration rate among the world's sixth largest mobile terminals, one per two population.

On the other hand, as the digital era is full-fledged, information and communication terminals are changing to high-speed digital information devices that transmit high speed and large capacity, and efforts are being made to configure them as one network. The technologies mainly used for such a network configuration include wireless LAN technology, Bluetooth technology, RFID technology, and the like.

RFID (Radio Frequency Identification) is a field of automatic recognition such as barcodes, magnetic sensors, IC-CARDs, etc., and is a state-of-the-art technology for wirelessly recognizing data stored in a microchip using microwave or long wave.

RFID is increasingly used in the industry to be recognized as a technology to replace barcode. The advantage of RFID is that there is no separate process of contacting the reader directly to the microchip or scanning with the reader at line of sight to obtain data stored on the microchip.

Also, when advertising a product or a company to a consumer, a method of transmitting a text or a picture to a portable terminal possessed by a previously agreed consumer is used.

However, this conventional method has a limitation in improving the effect because it transmits the text for advertising regardless of the location of the consumer.

In addition, in the related art, since the advertisement and the promotional information are provided irrespective of the interest of the consumer, unnecessary information is provided from the consumer's point of view, and there is a problem such as an unnecessary advertisement cost for the enterprise providing the information.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems, and an object thereof is to recognize RFID possessed by a consumer, and information that can be usefully used at a current consumer's location among information corresponding to an interest registered by the consumer in advance. It provides a useful information to consumers by transmitting in real time, and provides a local advertising method and system using a wireless network that can be promoted through target advertising from the corporate perspective.

Referring to the characteristic configuration of the present invention for achieving the above object is as follows.

Local advertising method using a wireless network according to the present invention is the first to store the personal information and interests entered by the member connected via the Internet in the member DB and issuing an ID card for transmitting and receiving data to the RF wireless network step; A second step of storing advertisement and promotion information of an information provider to be provided to each member in an information DB; A third step of transmitting, when a member having an ID card is close to a receiving terminal for receiving data in an RF manner, information that can be utilized at a place where the member is located to a portable terminal of the member; A fourth step of storing the information in the information DB when a member who has received the information in the third step purchases an article or receives a service from an information provider providing the information; A fifth step of providing a member connected through the Internet to check the information transmitted to the member and the details of goods and services purchased by the member; It consists of a sixth step of providing information to members and evaluation of goods and services purchased by members to the bulletin board so that other members connected to the Internet can check them.

In another aspect, the present invention is to provide information to the member using the SMS text.

In addition, the present invention is that the Internet of the fifth and sixth step is any one of the wired and wireless Internet.

Local advertising system using a wireless network according to the present invention is a member possessed, the ID card is stored the information of the member; A mobile terminal possessed by a member so as to receive various information; An information providing terminal possessed by an information provider to input various kinds of information; Receiving terminal for checking the information of the ID card through the wireless network when the member holding the ID card is close; Member DB for storing the personal information and interests of the member; An information DB for storing advertisement and promotion information of the enterprise; It is composed of a main server that receives the information of the member received in the receiving terminal and provides information corresponding to the region where the member is located to the portable terminal.

In addition, the ID card of the present invention is built in the portable terminal.

In addition, the portable terminal of the present invention is made of any one of a mobile phone, PDA, PMP with a built-in wireless communication means.

The present invention provides useful information to consumers by recognizing RFID possessed by the consumer, and transmitting information that can be usefully used at the current consumer's location among information corresponding to the interests registered in advance by the consumer in real time. For corporates, there is a distinctive effect of being able to promote through target advertising.

When described with reference to the accompanying drawings showing the present invention.

1 is a flow chart for explaining the method according to the invention, and FIG. 2 is a schematic diagram showing a system according to the invention.

As referred to herein, the present invention is provided with an ID card 130 carried by a member, the ID card 130 is capable of wireless data transmission and reception by the RF method, the ID card 130 can be carried separately Of course, it is also possible to incorporate in the portable terminal 120 to be described later.

The portable terminal 120 is a terminal possessed by a member, and is made of any one of a mobile phone, a PDA, and a PMP with a built-in wireless communication means to receive various information.

On the other hand, the information provider, that is, the information providing terminal 140 for inputting information about the goods sold by the company or the store, the service contents and events that can be provided is provided, the information providing terminal 140 Is connected to the main server 100 using the Internet.

And there is provided a receiving terminal 110 for recognizing the member possessing the ID card 130, the receiving terminal 110 RF the ID card 130 carried by the moving member, such as around the road and inside the mall It is to be installed in a place that can be recognized, the location of the receiving terminal 110 is stored in the main server 100, respectively.

In addition, a member DB 150 for storing personal information and interests of a member input in advance is provided, and an information DB 160 for storing advertisement and promotion information of a company input through the information providing terminal 140 is provided. It is prepared.

In addition, by receiving the information of the member received in the receiving terminal 110 to check the personal information and interests of the member stored in the member DB 150, the information DB (160) corresponding to the region where the member is located There is provided a main server 100 which is outputted from and provided to a portable terminal 120 possessed by a member.

Referring to the present invention configured as described in detail as follows.

First, in the first step (S1) is requested to input personal information and interests to the user connected via the Internet, and when the input of the information is completed, the information is stored in the member DB 150 and then the member ID card 130 ).

In the second step (S2), the information provider can store the information that can be provided to the member, that is, the information of the merchandise available for sale and the contents of the service that can be provided in the information DB 160 using the information providing terminal 140. Through events, you can maximize the effect of advertising and promotion.

In the third step (S3), if the member holding the ID card 130 is close to the receiving terminal 110, the receiving terminal 110 forms a wireless network with the member ID card 130 and the RF method. Receives the information of the member and transmits to the main server (100).

The main server 100 checks the member information stored in the member DB 150, the portable terminal 120 so that the member can check the information that can be utilized at the current location of the member of the information stored in the information DB 160 ) Will be sent.

The information transmitted at this time is to use the SMS text service.

In the fourth step S4, the member who has received the information as described above purchases the item requested by the user and is provided with the service, and the contents thereof are stored in the member DB 150.

In the fifth step S5, the information transmitted to each member and the details of goods and services purchased by the member may be provided to be confirmed through wired or wireless Internet.

In the sixth step (S6), the information provided to each member and the evaluation of the goods and services purchased by the member are provided to the bulletin board so that other members connected to the Internet can check the contents of the wireless or wired Internet. It can be.

Hereinafter, an embodiment of providing information and utilizing information according to the present invention will be described.

When a member who collects various information to purchase TV among home appliances registers TV in his / her field of interest, if the user passes the vicinity of the receiving terminal 110 while carrying out a routine with an ID, the receiving terminal The 110 configures the wireless network with the ID card 130 of the member and at the same time receives the information and transmits the member's information to the main server 100.

At this time, the main server 100 checks the information of the member stored in the member DB 150, the information that can be used at a location close to the current location where the member is located, that is, various event information in progress in the surrounding shopping malls or mileage granted to the member. Provides information about discount benefits, etc.

On the other hand, if a shopping mall that sells a TV at a location close to the place where the member is currently in operation is to provide information about the shopping mall that sells the TV to the member.

Therefore, the member's point of view is to be provided with accurate information when moving around his or her interests, such as a shopping mall where the TV can be purchased. It will be induced.

In addition, the information provided to the member as described above can be confirmed by accessing the Internet.

In particular, when a member purchases a TV, the purchase history can be checked, and a member can register a problem or satisfaction during the purchase and use of the product on a bulletin board, and the contents of the registered bulletin board are provided to other members. To share information.

As described above, according to the present invention, a member having an ID card can obtain an optimal effect when a product is purchased and a service is provided using information on a company and a product around a region in which the ID card is moved.

In addition, the information provider can maximize the advertising and publicity effect by providing the goods or services available for sale to members close to the mall among consumers who expressed interest in the field in real time.

In addition, by accessing the bulletin board via the Internet to check the various information created by the other members, it can be utilized when the purchase of goods and services provided by the need.

1 is a flow chart for explaining the method according to the invention.

2 is a schematic representation of a system according to the invention.

* Description of the symbols for the main parts of the drawings *

100: main server 110: receiving terminal

120: mobile terminal 130: ID card

140: information providing terminal 150: member DB

160: Information DB

Claims (6)

A first step (S1) of storing personal information and interests inputted by a member connected through the Internet in the member DB 150 and issuing an ID card 130 for transmitting and receiving data to a wireless RF network; A second step (S2) of storing advertisement and promotion information provided by an information provider to be provided to each member in the information DB 160 using the information providing terminal 140; When the member holding the ID card 130 is close to the receiving terminal 110 for receiving data by the RF method, information that can be utilized at the place where the member is located is transmitted to the portable terminal 120 having the member. A third step S3; A fourth step (S4) of storing the contents in the member DB 150 when a member who has received the information in the third step (S3) purchases an item or receives a service from an information provider providing the information; A fifth step (S5) of providing the member connected through the Internet to check the information transmitted to the member and the details of the goods and services purchased by the member; And a sixth step (S6) of providing information on the bulletin board to other members connected to the Internet to evaluate the information provided to the member and the goods and services purchased by the member. The method according to claim 1, wherein in the third step S3, information is provided to a member by using SMS text. The method of claim 2, wherein the Internet of the fifth step (S5) and the sixth step (S6) is any one of a wired and a wireless Internet. ID card 130 held by a member, the member's information is stored; A mobile terminal 120 possessed by a member so as to receive various information; An information providing terminal 140 held by an information provider so as to input various kinds of information; Receiving terminal 110 to check the information of the ID card 130 through the wireless network when the member holding the ID card 130 is close; Member DB 150 for storing the personal information and interests of the member; An information DB 160 for storing information for advertisement and promotion of a company; Local advertisement using a wireless network, characterized in that consisting of the main server 100 receives the information of the member received in the receiving terminal 110 and provides the information corresponding to the region where the member is located to the mobile terminal 120 system. The method of claim 4, wherein the ID card 130 is a local advertising system using a wireless network, characterized in that embedded in the portable terminal (120). The method of claim 4, wherein the mobile terminal 120 is a local advertising system using a wireless network, characterized in that any one of a cell phone, PDA, PMP with a built-in wireless communication means.

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