KR20130116646A - System and method for operating of sponser talk service - Google Patents

Abstract

The present invention relates to a sponsored talk operating system and method for applying a sponsored talk package to make a free chat and a free call to all users conducting a chat, and to increase an advertisement effect and a revenue of a service provider. According to the present invention, at least one advertiser server for providing a sponsored talk package; Service operating means for receiving and storing a sponsored talk package from the advertiser server and providing a sponsored talk application to which the sponsored talk package is applied; A caller terminal that installs a sponsored talk application provided by the service operating means and transmits a sponsored talk package selection and a message to a receiver terminal; And a receiver terminal for receiving a sponsored talk package and a message from the caller terminal and conducting a conversation using a window to which the corresponding sponsored talk package is applied.

Description

System and Method for operating of sponser talk service

The present invention relates to a sponsored talk operating system and method for applying a sponsored talk package to all users conducting a free chat and a free call, thereby increasing the advertising effect and generating a profit of a service provider.

Due to the popularization of smart phones, various applications (aplication) have been developed in which a window that enables chatting instead of text messages using a communication network (3G, 4G, Wi-fi, etc.) has been developed, and many users are using them.

Conventional text messages incur a separate message transmission cost, so most people have used a free chat application in places where free internet is available, and now they use unlimited data plans to access chat applications regardless of location. Chat is possible.

The main reason for using such a chat application is that it can be used free of charge, as well as being able to send and receive a message as if it is talking in a chat window such as a messenger.

However, operators providing such a chat application have a burden of increasing servers in order to provide a smooth service in accordance with the increase in membership, which causes a problem that the company suffers from a deficit.

Therefore, an object of the present invention for solving the above problems is to enable users to use the advertising sponsored talk package, to enable free chat and free phone service, and to increase the frequency of use by earning a portion of the advertising proceeds points The present invention provides a sponsored talk operating system and method.

Another object of the present invention is to provide a dialog consisting of a plurality, to enable the use of sponsored emoticons and sponsored character cones free of charge in the left / right slide action or a new window window, interactive advertising, event participation, direct goods purchase various services The present invention provides a sponsored talk operating system and method for providing benefits to users, operators, and advertisers.

An object of the above invention, at least one advertiser server for providing a sponsored talk package; Service operating means for receiving and storing a sponsored talk package from the advertiser server and providing a sponsored talk application to which the sponsored talk package is applied; A caller terminal that installs a sponsored talk application provided by the service operating means and transmits a sponsored talk package selection and a message to a receiver terminal; And a receiver terminal for receiving a sponsored talk package and a message from the caller terminal and conducting a conversation using a window to which the corresponding sponsored talk package is applied.

In addition, an object of the present invention, the sponsored talk package is characterized in that at least any one of a chat window composed of a plurality of screens, sponsor background, sponsor emoticon, interactive advertisement (interactive advertisement) window, sponsor character cone and sponsor giveaway.

In addition, an object of the present invention is characterized in that the dialog is composed of a plurality of windows composed of a separate window or a new window of the left and right on the basis of the dialog.

In addition, an object of the present invention, the input window is divided into two layers in the chat window, the sender transmission emoticon and character cone applied character is input to the first layer, the emoticon and character cone applied character to appear to the recipient touch is input to the second layer It is characterized by.

It is also an object of the present invention, the interactive advertisement window is characterized in that it provides any one of free telephone consultation, free text consultation, event participation and favorites according to the advertisement.

In addition, the object of the present invention, the sponsored background is characterized in that the sponsored background advertising either of a live type consisting of a unit frame or a fixed type consisting of a fixed frame.

In addition, an object of the present invention, the service operation means, a package management server for managing a sponsored talk package received from the advertiser server; Billing server for calculating and managing the advertising costs of the advertiser of the sponsored talk package used in the sender and receiver terminal; A user management server for managing a sponsored talk user; And a point management server for managing point accumulation and use occurring to the sponsored talk user.

In addition, an object of the present invention, the billing server is based on the use of the sponsor wallpaper, sponsor emoticons and sponsor character cones of the sponsored talk package used in the sender terminal and the receiver terminal and the number of times of sending and receiving messages between the caller terminal and the receiver terminal and whether the event participation It is characterized by calculating the advertising costs.

In addition, the object of the present invention, the point management server can earn a portion of the proceeds of the advertising costs calculated by the billing server to the sender and the recipient as a point and can be used as at least one of free calls, payment of calls, gift con purchases and gifts, product purchases. It is characterized in that the management.

In addition, an object of the present invention, to provide a free call with the other party in the caller terminal and the receiver terminal using the sponsored talk package, free telephone consultation according to the participation in advertising, free call center connection for direct transactions through the public communication network Characterized in that it further comprises a free call providing means.

In addition, an object of the present invention is characterized in that it further comprises a direct transaction call center operating means for consultation and direct transactions for advertising products.

An object of the present invention, the first step in which the service operating means receives a sponsored talk package from at least one advertiser server, the sponsored talk package is applied to provide a sponsored talk application; A second step of the caller terminal installing the sponsored talk application provided by the service operating means, and selecting a sponsored talk package to be used and transmitting a message to the receiver terminal; And a third step of the receiver terminal receiving a sponsored talk package and a message from the caller terminal and conducting a conversation using a window to which the corresponding sponsored talk package is applied. do.

In addition, an object of the present invention, the second step, the sponsored talk application installation step; Selecting a sponsored talk package; Selecting a contact; And a message input and transmission step.

In addition, an object of the present invention, the third step, the sponsored talk package and message receiving step; Determining whether to install the sponsored talk application; Receiving an installation approval command from a user if it is determined that the device is not installed; Installing a sponsored talk application when an installation approval command is input; And executing the sponsored talk application and receiving a sponsored talk package and a message.

In addition, the object of the present invention is characterized in that it further comprises the step of executing the sponsored talk application and receiving the sponsored talk package and the message, regardless of whether the user approves the sponsored talk application installed.

According to the system and method for operating the sponsored talk program, the user can use the advertising sponsored talk package to enable free chat and free phone service, and increase the frequency of use by earning a portion of the advertising proceeds. It works.

In addition, it provides a dialog consisting of a plurality of, the use of sponsored emoticons and sponsored character cones for free with left and right slide actions, and provides a variety of services, such as interactive advertising, event participation, direct merchandise purchases, users, operators and advertisers Everyone has an effect that can benefit.

1 is a block diagram showing a sponsored talk operating system according to an embodiment of the present invention.
2 is a diagram showing an example of a plurality of chat windows according to an embodiment of the present invention;
3 is a diagram illustrating a configuration of a chat input window according to an embodiment of the present invention.
4 is a view showing a moving emoticon service representation according to an embodiment of the present invention.
5 is a view showing an example of a free telephone consultation proceedings for the advertisement product according to an embodiment of the present invention.
Figure 6 is a view showing an example of the free text counseling progress for the advertisement product according to an embodiment of the present invention.
7 is a view showing an example of the goods purchase progress for the advertisement product according to an embodiment of the present invention.
8 and 9 are views showing an example of the event participation and point earning method for the advertisement product according to an embodiment of the present invention.
10 is a flowchart illustrating a sponsored talk operating method according to an exemplary embodiment of the present invention.

The terms and words used in the present specification and claims should not be construed as limited to ordinary or dictionary terms and the inventor may appropriately define the concept of the term in order to best describe its invention It should be construed as meaning and concept consistent with the technical idea of the present invention.

Therefore, the embodiments described in the specification and the drawings shown in the drawings are only the most preferred embodiment of the present invention and do not represent all of the technical idea of the present invention, various modifications that can be replaced at the time of the present application It should be understood that there may be equivalents and variations.

Hereinafter, a system and method for providing a free telephone service according to an advertisement participation in a public communication terminal of the present invention will be described with reference to the accompanying drawings.

The present invention proceeds as an example of applying the sponsored talk to the smartphone, but can be applied to the messenger used in the computer and tablet PC, the conversation and call applications of the smartphone, it is not limited to the device used.

1 is a block diagram illustrating a sponsored talk operating system according to an exemplary embodiment of the present invention.

As shown in FIG. 1, the sponsored talk operating system according to the present invention may receive and store at least one advertiser talk server 301, 302, 303 and a sponsored talk package from the advertiser servers 301, 302, 303 that provide a sponsored talk package. A service terminal 200 for providing a sponsored talk application to which the sponsored talk package is applied, a sponsored talk application provided by the service management means 200, and a sponsored talk package selection and a message to be used by a receiver terminal; The caller terminal 100 transmits the message to the caller terminal 100, and the caller terminal package 100 receives the sponsored talk package and the message from the caller terminal 100 and performs a conversation using a window to which the corresponding sponsored talk package is applied. .

The service operating means 200 includes a package management server 240 for managing sponsored talk packages received from the advertiser servers 301, 302, 303, and a sponsored talk package used in the sender terminal 100 and the receiver terminal 110. Billing server 210 for calculating and managing the advertising costs of the advertiser, the user management server 220 for managing the sponsored talk user, and point management for managing the points earning and use occurring to the sponsored talk user The server 230 and the caller terminal 100 and the receiver terminal 110 using the sponsored talk package, the free call with the other party in the conversation, free telephone consultation according to the participation in advertising, call center free call connection for direct transactions As a free call providing means (400) provided through the communication network, and a direct transaction call center operating means (500) for consultation and direct deals on advertising products It is sex.

The billing server 210 may use a sponsor's wallpaper, a sponsor emoticon, a sponsor character emoticon, and a message between the caller terminal 100 and the receiver terminal 110 of the sponsored talk package used in the caller terminal 100 and the receiver terminal 110. The advertising fee is calculated according to the number of transmissions and receptions and participation in the event.

The point management server 230 to earn a portion of the proceeds of the advertising costs calculated by the billing server 210 to the sender and the recipient as a point and can be used as at least one of free calls, call payment, gift cone purchase and gifts, product purchases Manage.

The sponsored talk package may include a chat window composed of a plurality of screens, a sponsor wallpaper, a sponsor emoticon, an interactive advertisement window, a sponsor character icon, and a sponsor giveaway.

The chat window is composed of a plurality of windows, and separate windows are provided on the left and right sides of the chat window, and the input window is divided into two layers in the chat window. In the layer, an emoticon and a character-context applied to the receiver touch are input. A detailed description thereof will be given later.

Although the present invention will be described with reference to a smartphone as an embodiment, it can be used in a computer operating system is not limited to the device.

For example, when driven in a computer, the slide action may be implemented to proceed by mouse selection or touch.

The interactive advertisement window provides any one of a free telephone consultation, a free text consultation, an event participation, and a bookmark according to the advertisement.

The sponsor background image may be configured as either a live type consisting of a unit background or a fixed type consisting of a fixed frame.

2 is a diagram illustrating an example of a plurality of chat windows according to an exemplary embodiment of the present invention.

As shown in the example shown in FIG. 2, the chat window includes three screens each including a sponsor emoticon selection window and a sputter character cone selection window on the left and right sides of the text chat window.

The movement between the windows is preferably made through the slide action of the finger.

Sponsored needs large size exposure ads are provided in the text dialog, events, promotions, etc. are provided in the sponsor emoticons and character cone selection window, thereby naturally increasing the CTR and purchase conversion rate, and event ads with advertisers Make free phone calls.

In addition, free gifts, sale benefits, etc. may be provided through automatic drawing of sponsor events during text conversation.

The text dialog allows the sponsor's wallpaper to be displayed, but not shown, so that the text dialog can be provided in a fixed type and a live type.

The sponsor wallpaper of the advertising platform displays the sponsor background advertisement in the text dialog window in a frame or fixed unit of 15 seconds.

The communication platform faithfully provides all wired and wireless communication services such as telephone and text. In particular, the text service can be configured without any inconvenience in accordance with the user's experience. The communication cost is low and the user can provide more cash points.

For example, after the communication ends, the user may be provided with cash points of 50% of the advertising revenue of the service provider.

3 is a diagram illustrating a configuration of a chat input window according to an embodiment of the present invention.

As shown in FIG. 3, in the chat window, an input window is divided into two layers so that a caller transmission emoticon and a character cone applied character are input to a first layer, and a second emoticon and a character cone applied character appear to be touched by a receiver. Is entered.

That is, the moving emoticon and the character cone input method of the character chat window of the sponsor tok input the emoticon to be sent by the caller, the character cone applied character, and separately inputs the character cone applied character to be seen as the touch action of the receiver.

4 is a view showing a moving emoticon service representation according to an embodiment of the present invention.

As shown in FIG. 4, a caller transmission emoticon or a character cone is input to a chat window, and when a receiver touches the corresponding emoticon or character cone, an emoticon or character cone set by the caller is displayed.

In addition, by providing a prize from the sponsor that provides the corresponding emoticon and character cone to win the conversation, it is possible to naturally induce user participation.

Sponsor prizes and coupons are preferably mounted in the production of emoticons and character cones, and then deployed in steps 2 and 3, such as when the user selects or uses the conversation partner.

5 is a view showing an example of the free telephone consultation proceedings for the advertising product according to an embodiment of the present invention, Figure 6 is a view showing an example of the free text counseling progress for the advertising product according to an embodiment of the present invention, 7 is a diagram illustrating an example of a product purchase progress for an advertisement product according to an embodiment of the present invention.

As shown in Figure 5, sponsor Talk emoticons, the character cone selection window when the advertiser (seller) toll free telephone counseling through direct contact with the agent of the direct transaction call center operating means (500) toll free direct calls to domestic / international calls The service is provided immediately, and 50% of the service provider's profits are provided to direct customers.

In addition, as shown in Figure 6, the sponsor talk emoticons, character touches the advertiser free text counseling in the selection window is directly connected to the text counselor of the direct transaction call center operating means 500 can immediately make a direct deal, also direct deals Ensure that customers receive 50% of the service provider's revenue as points.

And, as shown in Figure 7, Sponsor Tok emoticons, character event selection in the window touch the event ad immediately connected to the text agent of the direct transaction call center operating means 500 can immediately make a direct deal, also to direct customers Ensure that 50% of service provider's profits are provided in points

8 and 9 are views showing an example of the event participation and point earning method for the advertisement product according to an embodiment of the present invention.

As illustrated in FIG. 8, when the event advertisement is touched in the sponsored emoticon or the character cone selection window, the product detailed information is displayed, and when the user touches the online purchase, the direct transaction call center operation unit 500 is connected to the payment system and the direct transaction settlement is possible. In addition, 50% of the service provider's profits will be provided to direct customers.

In addition, as shown in Figure 9, by earning points to the correct answer through the event quiz, it is possible to keep the points of the user naturally by allowing the use of the points to be diversified.

As a result, since the advertisement and the active participation without rejection is made, the advertisement effect is increased.

10 is a flowchart illustrating a sponsored talk operating method according to an exemplary embodiment of the present invention.

According to an exemplary embodiment of the present invention, a method for operating a sponsored talk service includes receiving a sponsored talk package from at least one advertiser server 301, 302, 303, and providing a sponsored talk application to which the sponsored talk package is applied. The second step of the caller terminal 100 to install the sponsored talk application provided by the service operating means 200, and to select the sponsored talk package to be used and the message to the receiver terminal 110, and the receiver terminal 110 may be configured as a third step of receiving a sponsored talk package and a message from the caller terminal 100 and conducting a conversation using a window to which the corresponding sponsored talk package is applied.

First, the caller installs the sponsored talk application on the caller terminal 100 in order to use the sponsored talk (S100).

When the installation of the sponsored talk application on the caller terminal 100 is completed, the user executes the corresponding application and selects the desired sponsored talk package (S102).

Then, a telephone list or a number in the phone address book is directly input to select a conversation state (S104).

By applying a desired sponsored talk package, a message to be sent to the other party is input and transmitted in the dialog window to which the sponsor's wallpaper, the sponsor's emoticon, and the sponsor's character cone are applied (S106).

The receiver terminal 110 receives a message from the caller terminal 100 (S200).

At this time, the receiver terminal 110 determines whether or not to install the sponsor tok to open the message (S202, S204).

If it is determined that the sponsored talk application is already installed, the conversation is started by receiving the sponsored talk package and the message (S212, S214).

If it is determined that the sponsored talk application is not installed, the user is asked whether to install (S206).

When the user approves the installation, the installation of the sponsored talk app is automatically performed (S210), and after the installation is completed, the sponsored talker terminal 100 receives a sponsored talk package and a message (S212).

If you do not know the message or you do not want to use the application, you can press the rejection can be rejected.

As described above, the system and method for operating the sponsored talk service in the present invention may allow a user to feel various enjoyment using a sponsored package made by an advertiser, and at the same time, free conversation, free calls, and earn points. You can see the effect of more clear and clear advertising, and sponsored talk providers have a win-win effect that can generate revenue from advertising fees.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is clearly understood that the same is by way of illustration and example only and is not to be taken by way of limitation, It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the present invention as defined by the appended claims and their equivalents.

100: caller terminal 110: receiver terminal
200: service operation means 210: billing server
220: user management server 230: point management server
240: package management server 301,302,304: advertiser server
400: means of providing free calls 500: means of direct call call center operation

Claims (15)

At least one advertiser server providing a sponsored talk package;
Service operating means for receiving and storing a sponsored talk package from the advertiser server and providing a sponsored talk application to which the sponsored talk package is applied;
A caller terminal that installs a sponsored talk application provided by the service operating means and transmits a sponsored talk package selection and a message to a receiver terminal; And
And a receiver terminal receiving a sponsored talk package and a message from the caller terminal and conducting a conversation using a window to which the corresponding sponsored talk package is applied.
The method of claim 1,
The sponsored talk package is a sponsored talk service operating system, characterized in that at least any one of a plurality of screens, sponsor background, sponsor emoticon, interactive advertisement window, sponsor character icon and sponsor giveaway.
The method of claim 2,
The chat window is composed of a plurality of sponsored talk service operating system, characterized in that consisting of a separate window or a window new window on the left and right of the dialog window.
The method of claim 2,
The input window is divided into two layers in the chat window, and a sender emoticon and a character cone applied character are input to a first layer, and a emoticon and character cone applied character to be displayed by a receiver touch are input to a second layer. Service operating system.
The method of claim 2,
The interactive advertisement window is a sponsored talk service operating system, characterized in that to provide any one of the free telephone consultation, free text consultation, event participation and favorites according to the advertisement.
The method of claim 2,
The sponsored wallpaper is any one of a sponsored talk advertisement service system, characterized in that any one of a live type consisting of a unit frame or a fixed type consisting of a fixed frame.
The method of claim 1,
The service operation means,
A package management server for managing a sponsored talk package received from an advertiser server;
Billing server for calculating and managing the advertising costs of the advertiser of the sponsored talk package used in the sender and receiver terminal;
A user management server for managing a sponsored talk user; And
A sponsored talk service operating system, characterized in that it comprises a point management server for managing the points accumulated and used by the sponsored talk user.
8. The method of claim 7,
The billing server calculates an advertisement fee according to the use of sponsor wallpapers, sponsor emoticons and sponsor character cones of sponsor talk packages used in the caller terminal and the receiver terminal, the number of times the message is transmitted and received between the caller terminal and the receiver terminal, and whether or not the event participates. Sponsor Flick service operating system.
8. The method of claim 7,
The point management server is characterized by earning a portion of the proceeds of the advertising costs calculated by the billing server to the sender and the receiver as points and manages to use at least any one of free calls, call payment, gift cone purchase and gifts, product purchases Sponsored Talk Service Operation System.
8. The method of claim 7,
It further includes a free call providing means for providing a free call with the other party in the caller terminal and the receiver terminal using the sponsored talk package, a free telephone consultation based on advertisement participation, and a free call center connection for a direct transaction through a public communication network. Sponsor tok service operating system, characterized in that.
The method of claim 1,
Sponsored talk service operating system, characterized in that it further comprises a direct transaction call center operating means for counseling and direct transactions for advertising products.
A first step of the service operating means receiving a sponsored talk package from at least one advertiser server and providing a sponsored talk application to which the sponsored talk package is applied;
A second step of the caller terminal installing the sponsored talk application provided by the service operating means, and selecting a sponsored talk package to be used and transmitting a message to the receiver terminal; And
And a third step of the receiver terminal receiving a sponsored talk package and a message from the caller terminal and conducting a conversation using a window to which the corresponding sponsored talk package is applied.
The method of claim 12,
The second step,
Installing the sponsored talk application;
Selecting a sponsored talk package;
Selecting a contact; And
Sponsor flick service operating method comprising the step of inputting and transmitting a message.
13. The method of claim 12,
In the third step,
Receiving a sponsored talk package and a message;
Determining whether to install the sponsored talk application;
Receiving an installation approval command from a user if it is determined that the device is not installed;
Installing a sponsored talk application when an installation approval command is input; And
Executing the sponsored talk application and receiving a sponsored talk package and a message.
The method of claim 14,
If the sponsored talk application is determined to be installed in the pre-installed state, the method further comprising the step of executing the sponsored talk application and receiving a sponsored talk package and a message, regardless of whether the user approval.

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