KR20200096182A - Methods for Fishing Goods Recommendation Based on Big Data - Google Patents

Abstract

All. The present invention relates to a provision system and method using target fishing goods, including a user terminal set consisting of a plurality of user terminals, a network, a fishing goods content provision server, a fishing goods sales provision server, and a big data collection server.

Description

Equipment and method for providing fishing goods recommendation information based on big data {Methods for Fishing Goods Recommendation Based on Big Data}

The present invention relates to a fishing goods shopping system and method for a customer to shop for fishing goods on a device such as a computer or a smartphone through a communication network such as the Internet, and more particularly, to a customer's physical condition, preferred style, and taste. It relates to a fishing goods shopping system and method for providing a curation service recommending fishing goods according to.

The background of the present invention was previously a hobby that only men in their 5s and 60s did. However, as fishing is broadcast as a material through the media, there are increasing numbers of people who want to fish as a hobby without having any gender.

As the demand increases, the market for fishing goods is also increasing, online fishing platforms have appeared, and packaged products that can be easily used by people without fishing rods are also emerging.

An object of the above invention is to provide a data service capable of recommending suitable products by combining their interests and opinions so that buyers can purchase their own fishing rods in this situation.

In general, a customer who wants to purchase fishing supplies and fishing supplies online through a communication network using a device such as a computer or a smartphone accesses a site that sells fishing supplies, browses the fishing supplies provided, and selects and pays for fishing supplies. By doing so, they go through the process of purchasing fishing supplies. However, since the site that sells fishing supplies updates the site with at least tens to hundreds of new fishing goods items every month, in addition to the existing fishing goods items, the range of fishing goods selection expands from the customer's point of view. There are also difficulties in choosing which one to choose.

Therefore, in order to facilitate the customer's selection of fishing goods, a site that sells fishing goods provides a service that recommends fishing goods for customers. As a method of recommending such conventional fishing goods, a user-based recommendation method. And item-based recommendation method is being used. The buyer-based recommendation method is a method of recommending fishing goods selected by other customers with similar physical conditions, preferred styles, and tastes of the customer to the corresponding customer. On the other hand, the item-based recommendation method is a method of fishing that the customer has selected on the site in the past. This is a method of recommending to the customer a fishing article having a physical condition similar to the article, a preferred style, and taste. However, the above-described conventional methods of recommending fishing articles are somewhat insufficient in objectivity because the measurement criteria of the similarity of fishing articles are not constant. There is a drawback, and since it is necessary to provide additional information for each product (body condition of the customer who purchased the product, style and taste of the product, number of clicks, etc.) for each product in order to apply the recommendation method, the management demand of fishing goods sellers There was a problem that increases with this.

Its purpose is to enable more accurate matching between sellers and buyers so that online fishing goods transactions are more active. In addition, in order to search for and manage fishing goods after purchase, a general-purpose fishing goods-related service that provides information on fishing goods for the purchase of fishing goods to the buyer in addition to the function of purchasing a dokbok, and allows buyers to use the service in addition to purchasing fishing goods. There is another purpose to provide a technology that enables more diversified revenue generation while increasing the utilization rate of services by providing

In order to achieve the above object, a personalized fishing goods brokerage system through machine learning technology according to an embodiment of the present invention, as a personalized fishing goods brokerage system through machine learning technology including one or more processors and one or more memories , The system updates a matching algorithm that calculates a matching value between the buyer and the seller by learning the transaction details and behavior pattern information of the buyer on the system, and provides a property matching the buyer to the buyer terminal based on the matching algorithm. Recommendation for sale, which is information for managing fishing goods including taste information for fishing goods held by the buyer, providing an interface to check fishing goods management information to the buyer terminal, and vehicle management information input from the buyer terminal through the interface It characterized in that it comprises a management unit for storing the in the database.

The system and method for matching buyers and sellers through the purchase history according to the present invention minimizes problems such as inconvenience, complexity, and time consuming in the consumption process through an intelligent estimating application that provides convenience of information search and alternative evaluation steps during the consumption process. And make it quick and easy to complete all consumption processes.

In addition, through such a customized quotation process, customers can purchase the desired product at an optimal price, increase the efficiency of time, and increase the opportunity for companies to meet more customers. You can directly meet targeted customers, the system automatically helps you meet targeted customers, and the company can also meet targeted customers that match the characteristics of the company. Since it is easy to meet targeted customers through the app, sales efficiency can be increased, transaction costs can be reduced, and the profits of the company can be improved. As described above, the efficiency of the consumption process through the quote app is beneficial to both buyers and sellers. In addition, convenience and time efficiency can be expected to increase for everyone. In addition, since it is possible to set various values of variables necessary for matching between buyers and sellers, not only simple demographic characteristics, but also various characteristics such as detailed lifestyle characteristics and preferences can be expected. As it can be used, more precise matching is possible, and purchase probability and purchase satisfaction can be further increased. In addition, it is possible to see the suppliers who received the quotation and the suppliers as those with the consumer's intention to purchase, and to secure the characteristics of the customer, the supplier who received the quotation can also be included, enabling richer big data-based analysis. There is an effect that can increase purchase satisfaction

1 is a block diagram showing a fishing goods service platform according to an embodiment of the present invention.
1 is a block diagram showing the present invention fishing goods shopping system.
Figure 3 is a block diagram showing a fishing goods open market platform according to an embodiment of the present invention.
4 is a flowchart illustrating a machine learning-based bidirectional matching method.

1 is a view for explaining a fishing goods recommendation platform according to an embodiment of the present invention. Referring to FIG. 1, a system for providing a service for recommending a fishing goods product based on big data includes user input data 110, an electronic device for safe transaction service 120, and data 130 related to a recommended product. However, since the system for providing a service for recommending a fishing goods product based on the big data of FIG. 1 is only an embodiment of the present invention, the present invention is not limitedly interpreted through FIG. 1.

Figure 2 is a configuration diagram of the present invention fishing goods shopping system.

Referring to the drawings, the present invention relates to an intermediary server 150 and a user device 200 in which an application program for shopping fishing goods stored and transmitted from the intermediary server 150 to the user device 200 is executed. ).

The user device 200 refers to a wired or wireless communication device through which a user using a fishing goods shopping system can access the mediation server 150 through a communication network to transmit and receive information.

As an example of the user device 200, for example, a general computer, mobile phone, personal

Information terminal), a tablet computer, and preferably, a general smartphone capable of receiving, installing, and executing a fishing goods shopping application program provided by the mediation server 150 of the present invention through a communication network, Such a smart phone includes a display means such as an LCD and a memory device.

The intermediary server 150 receives product information of fishing goods from the producer server 31 to be described later, stores it in the interlocked intermediary database 21, and stores the stored product information in the user device 200. It is provided to the user device 200 through an application for use (hereinafter, referred to as a'shopping app' for convenience of description).

In addition, the mediation server 150 receives input information according to the user's physical condition, preferred style, and taste through the shopping app executed on the connected user device 200, and based on the received information, the user Performs curating for selection of fishing goods, and provides a list of fishing goods products recommended as a result of the curating to the user device 200.

In addition, the mediation server 150 proceeds with a payment process for purchasing a product selected by the user.

In order to perform curation, the mediation server 150 receives product information of fishing products from the server 31 of a fishing product manufacturer, but establishes a curation database that standardizes product information of the received fishing products and builds a mediation database. Save to (21).

At this time, rules and standards for standardizing product information of fishing goods are provided by the mediation server management unit 170 linked to the mediation server 150.

The mediation server management unit 170 is a terminal such as a computer owned by the operator of the mediation server 150, and the rules and standards used for the mediation server management unit 40 to standardize product information of fishing goods in order to perform curation. An example of will be described.

That is, the intermediary server 150 receives product information of fishing goods from the fishing goods producer server 31, and according to the standardization criteria of the product information of the fishing goods, the price, style purpose, and style of the corresponding fishing goods product According to preference, style taste, and size, information on the fishing goods product is generated and stored in the mediation database 21.

Preferably, when receiving product information from the producer server 31, it is preferable to create product information according to the standardization criteria for product information as described above, and to receive the created product information. In this case, the mediation server 150 Does not need to generate separate product information, and product listing can be made quickly.

Here, it should be noted that the producer server 31 refers to a server of a manufacturer that produces fishing goods products, but broadly, a distribution company or a seller who sells or through the produced fishing goods may also be included.

3, the fishing goods open market platform according to an embodiment of the present invention is a consumer market app 100 that pre-orders (sponsored) so that a consumer can purchase a seller's fishing goods or produce a seller's fishing goods through a smartphone. ), write a portfolio (photo/introduction, etc.) for fishing goods produced by the seller, or check consumer comments on fishing goods, and directly reply to communicate with consumers or check statistics on sales/management of fishing goods Manage/interlock various information such as log-in information, work information, and purchase information required by the work management app 200, and the consumer market app 100, or manage/link the work information through the server in the work management app 200. It consists of a service server 300 that provides the role of a managed Contents Management System (CMS) to a seller.

4 is a description of a two-way matching service. By linking the items of interest previously set by the consumer, the specialized field of the supplier stored in the supplier data set is selected. In addition, services and operating regions previously used by consumers are also comprehensively selected. The weight is given to the item of interest of the consumer. Among the items of interest and specialization, matching items are given weight. For datasets that do not match the field of interest because the item of interest is not checked, a weight of 1.0 times and 2.0 times for matching items are given and multiplied by the previously calculated evaluation score. In addition, the field of the previously purchased service is multiplied by giving a weight of 1.5 times, and if the work and meeting area of the supply and the service area of the consumer coincide, it is multiplied by giving a weight of 1.1 times. In order to prevent only the same company from appearing repeatedly many times, it is possible to postpone the sequence number instead of completely removing it by using a filtering function.

Claims (1)

In the system for purchasing fishing goods,
Receives product information of fishing goods from the server of the manufacturer, but establishes a curation database that standardizes the product information of the received fishing goods and stores it in the intermediary database.
Provides stored product information to a user device to receive information necessary for curation to help product selection from the user device, perform curation for the user's fishing equipment selection based on the information received from the user device, and curate As a result, it is configured to include an intermediary server that provides a list of recommended fishing goods products to a user device, and an intermediary server management unit linked to the intermediary server provides a standard for standardization of product information of the fishing article to an intermediary server, The criteria for standardization of the fishing goods product information,
It consists of at least one of or a combination of the price of fishing goods, the style purpose of the fishing goods, the style preference of the fishing goods, the taste of the style, and the size of the fishing goods, and the curating by the intermediary server, the fishing of the fishing goods Fishing supplies according to the standardization criteria of the goods information. Fishing supplies that meet the information of fishing supplies are selected from the fishing supplies stored in the intermediary database and transmitted to the user's device for display to recommend fishing goods to the user, and the intermediary server Saved style preferences, style preferences, and size information of fishing goods, information on purchasing the fishing goods, fishing goods, information designated as fishing goods of interest, and user by assigning weights to the recorded information of the fishing goods. A system to record the purchase pattern of and provide services to users based on the recorded purchase pattern

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