KR20220125443A - Online shopping mall brokerage system including marketing database - Google Patents

Abstract

The present invention relates to an online shopping mall mediation system including a marketing database, and more particularly, to build a database including information on a product registrant, a product registered by the product registrant, and a seller who intends to sell the registered product, , to an online shopping mall brokerage system including a marketing database capable of generating marketing information using information collected automatically or in real time in relation to the sale of products and information contained in the database. The online shopping mall mediation method according to the present invention comprises the steps of maintaining a product database including identification information on products registered by a product registrant or a record of product information related to the identification information (the identification information is a product for the product registrant) (including a registrant identifier or a product identifier for the product), providing a user interface for selecting a product identifier to the seller with reference to the product database, when the product identifier is selected by the seller using the user interface , transmitting identification information and product information associated with the selected product identifier to a shopping mall server providing a shopping mall site of the seller, controlling to generate a product sales page associated with the selected product identifier, and setting the seller identifier for the seller Recording in the product database in association with the selected product identifier, and receiving payment information from the shopping mall server when payment for the product is made by a buyer accessing the product sales page (the payment information is identification information or a vendor identifier for the vendor).

Description

Online shopping mall brokerage system including marketing database}

The present invention relates to an online shopping mall mediation system including a marketing database, and more particularly, to build a database including information on a product registrant, a product registered by the product registrant, and a seller who intends to sell the registered product, , to an online shopping mall brokerage system including a marketing database capable of generating marketing information using information collected automatically or in real time in relation to the sale of products and information contained in the database.

In the present specification, information collected in the process of selling products or brokering product sales, including information on the sales status of the products, or information processed using statistical methods from the collected information, etc. related to product sales Therefore, information that can be usefully used will be referred to as 'marketing information'.

In addition, in this specification, a shopping mall operated online, such as the Internet, is referred to as an 'online shopping mall', and the server providing the online shopping mall is a 'shopping mall server', particularly, when the shopping mall server provides the online shopping mall over the Internet, the online shopping mall The provided website will be referred to as an 'online shopping mall site'.

A seller who sells a product in an online shopping mall, a product registrant in charge of logistics for the product, or a sales intermediary between the product registrant and the seller (hereinafter referred to as “product seller, etc.”) I want to get marketing information.

For example, the marketing information is information directly or indirectly related to the sale of a product, such as how many specific products were sold and in which channel (on an online shopping mall site of a certain nature) the product was sold a lot.

For example, if marketing information indicating that product 'A' is sold a lot in the fall is provided, the product seller or sales intermediary returns the search result for product 'A' in the search result list in the search service provided by the online shopping mall in the fall. It is possible to promote sales of product 'A' by placing it on the top of 'A'.

In addition, if marketing information indicating that product 'B' has poor sales throughout the year is provided, the product seller or sales intermediary will no longer handle product 'B' or an event to promote the sale of product 'B' can also be planned.

In addition, as a product registrant, it is possible to establish a plan such as providing products mainly for products with good sales performance by using the marketing information.

In addition, the sales intermediary may recruit product registrants or sellers while advertising the effect that occurs when the sales intermediary uses the marketing information.

In this way, marketing information to product registrants and the like is required to establish various policies related to product sales, such as sales planning. Therefore, there is a need to provide accurate and meaningful marketing information to product registrants and the like.

Marketing information on products sold in one online shopping mall site records information input in a product sales process (eg, types of products to be sold, time of sale, number of sales, etc.) in a predetermined database, and the database It can be easily obtained by using or processing the information recorded in the .

In addition, in an intermediary system that mediates one or more online shopping mall sites, according to the prior art, the intermediary system receives information collected during product sales from each online shopping mall site, and processes the information (using the information as it is). ') to create marketing information.

However, in the prior art, the database used by the shopping mall server while operating the online shopping mall generally has a different structure for each online shopping mall. The brokerage system had the inconvenience of having to further analyze the transmitted marketing information 'for each online shopping mall'.

In particular, the marketing information actually desired by the product registrant is not the information itself input from each shopping mall server, but the marketing information generated by processing the information into meaningful information using a statistical method (eg, 'schedule'). Considering that it is the sales trend of a specific product in the entire online shopping mall during the period, the data system is unified by analyzing the marketing information transmitted from each shopping mall server as described above in order to generate valuable marketing information in the brokerage system. That is, there is a problem that a complex process of building a new database on the side of the mediation system must be performed.

In addition, even when marketing information is generated by performing such a complicated process, the marketing information is only basic marketing information such as sales volume by type of product or sales volume by time of product, and the prior art provides products other than the above-mentioned marketing information. There is a problem in that it is impossible to provide a variety of marketing information through which registrants can more accurately and easily grasp the current status related to product sales.

These problems occur in common regardless of whether each shopping mall server transmits the marketing information in real time or automatically.

The present invention has been devised to solve the problems of the prior art as described above. Marketing information is provided using information collected in the process of intermediary between a product registrant in charge of distribution of goods and a seller in charge of selling the product. An object of the present invention is to provide an online shopping mall mediation system including a marketing database that can be created.

In addition, the present invention can build a product database or a product information database automatically, systematically, and in real time by i) providing a product registrant with a user interface that can systematically input product information about the product to perform the product registration process. and ii) providing an online shopping mall brokerage system including a marketing database in which information related to the seller or the product can be automatically, systematically and real-time reflected in the product database or the product information database when the seller selects a product for another purpose.

In addition, the present invention provides a user interface that allows a seller to easily select a product registered in a product database, and a marketing that can automatically create a product sales page for the product when the seller selects a product It is another object to provide an online shopping mall mediation system including a database.

Another object of the present invention is to provide an online shopping mall brokerage system including a marketing database that can identify the fact in real time when a product is sold and payment is made on the product sale page.

Another object of the present invention is to provide an online shopping mall mediation system including a marketing database capable of providing an integrated search service for each product sold in one or more internet shopping malls brokered according to the present invention.

In addition, the present invention provides various types of information in real time or automatically using information recorded in the product database, information collected while the product is sold on the product sales page, or information collected while providing the integrated search service. Another object of the present invention is to provide an online shopping mall mediation system including a marketing database capable of generating marketing information.

According to the present invention, there is provided an online shopping mall brokerage system including a marketing database capable of generating marketing information using information collected in the process of mediating a product registrant in charge of distribution of goods and a seller in charge of selling the product. do.

In addition, according to the present invention, i) a product database or a product information database can be built automatically, systematically and in real time by providing a product registrant with a user interface that can systematically input product information about the product to perform the product registration process. and ii) when the seller selects a product, an online shopping mall brokerage system including a marketing database is provided in which the information related to the seller or the product can be automatically, systematically and real-time reflected in the product database or the product information database .

In addition, according to the present invention, it is possible to provide a user interface that allows a seller to easily select a product registered in a product database, and to automatically create a product sales page for the product when the seller selects a product. An online shopping mall mediation system including a marketing database is provided.

According to the present invention, there is provided an online shopping mall brokerage system including a marketing database that can grasp the fact in real time when a product is sold and payment is performed on the product sale page.

Also, according to the present invention, there is provided an online shopping mall mediation system including a marketing database that can provide an integrated search service for each product sold in one or more internet shopping malls brokered according to the present invention.

In addition, according to the present invention, real-time or automatically using information recorded in the product database, information collected while the product is sold on the product sales page, or information collected while providing the integrated search service An online shopping mall mediation system including a marketing database that can generate a variety of marketing information is provided.

In addition, when a seller or a product registrant sells or registers a product using the online shopping mall intermediary system, an online shopping mall brokerage system including a marketing database is provided that allows the seller or product registrant to grasp the effect of product sales when the online shopping mall brokerage system is used. .

1 is a diagram illustrating a network connection of an online shopping mall mediation system according to an embodiment of the present invention. 2 is a flowchart illustrating an Internet shopping mall mediation method according to an embodiment of the present invention. 3 is a diagram illustrating an example of data recorded in a product database according to an embodiment of the present invention. 4 is a flowchart illustrating a process of maintaining a product database according to an embodiment of the present invention. 5 is a diagram illustrating an example of a user interface according to an embodiment of the present invention. 6 is a diagram illustrating an example of a user interface provided so that a seller can input a search query for searching for a product according to an embodiment of the present invention. 7 is a flowchart illustrating a process of generating marketing information according to an embodiment of the present invention. 8 is a diagram illustrating an example of a marketing information database according to an embodiment of the present invention. 9 is a flowchart illustrating a process of generating marketing information according to another embodiment of the present invention. 10 is a diagram illustrating an example of a purchaser information database according to an embodiment of the present invention. 11 is a flowchart illustrating a process of generating marketing information according to another embodiment of the present invention. 12 is a block diagram illustrating an online shopping mall mediation system according to another embodiment of the present embodiment. 13 is an internal block diagram of a general-purpose computer device that may be employed to perform the online shopping mall mediation method according to the present invention.

In order to achieve the above object and solve the problems of the prior art, the online shopping mall mediation method according to the present invention includes identification information about a product registered by a product registrant or a record of product information related to the identification information maintaining a product database (the identification information includes a product registrant identifier for the product registrant or a product identifier for the product), providing a user interface for selecting a product identifier to the seller with reference to the product database step, when the product identifier is selected by the seller using the user interface, transmitting identification information and product information associated with the selected product identifier to a shopping mall server providing a shopping mall site of the seller to be associated with the selected product identifier controlling the product sales page to be generated, recording the seller identifier of the seller in association with the selected product identifier in the product database, and payment for the product is made by a buyer accessing the product sale page case, receiving payment information from the shopping mall server (the payment information includes the identification information or a seller identifier for the seller).

In addition, according to one aspect of the present invention, the product database further includes URL information of a product sales web page associated with the product identifier and the seller identifier, and the online shopping mall mediation method includes information on the number of times of exposure of a search result associated with the product identifier. maintaining a recorded marketing information database, receiving a search query input from a user, and searching for product information corresponding to the search query or URL information of a product sales web page related to the product information with reference to the product database , generating a search result list by using the searched product information or the URL information, controlling the generated search result list to be displayed in the user's web browser, the user's web browser with reference to the product database determining a product identifier associated with the displayed search result list, updating the search result exposure number information associated with the determined product identifier in the marketing information database and recording it in the marketing information database, and the number of exposure information The method further includes generating marketing information associated with the determined product identifier using

In addition, according to another aspect of the present invention, the online shopping mall mediation method includes the steps of: maintaining a marketing information database including information on the number of sales associated with the product identifier; determining the product identifier included in the payment information; updating the sales count information associated with the product identifier and recording it in the marketing information database; retrieving the search result exposure number information and sales count information recorded in association with the product identifier in the marketing information database; The method further includes calculating a ratio of the number of exposures to a search result and the number of sales using the result exposure number information and the number of sales information, and generating marketing information using the ratio of the number of exposures to the search result and the number of sales. .

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

The online shopping mall mediation method according to an embodiment of the present invention may be performed by an online shopping mall mediation system. 1 is a diagram illustrating a network connection of the online shopping mall mediation system. The online shopping mall mediation system 100 is connected to the product registrant's terminal 110 or the seller's shopping mall server 120 through a wired/wireless communication network. The shopping mall server 120 may provide an online shopping mall online, and in particular, an online shopping mall site may provide an online shopping mall site on the Internet.

As used herein, the term 'product registrant' refers to a subject who registers a predetermined product in the online shopping mall mediation system and is responsible for logistics such as delivery of the product, and the term 'seller' refers to the online shopping mall mediation system. It refers to a subject that selects a product registered in , and sells it through a predetermined Internet shopping mall. A single entity may act as a product registrant or seller, and the seller may sell products secured through another route other than through the online shopping mall mediation system.

2 is a flowchart illustrating an Internet shopping mall mediation method according to the present embodiment.

In step 201, a product database including identification information or a record of product information associated with the identification information is maintained.

The identification information is identification information for a product registered by the product registrant, and includes a product registrant identifier for the product registrant or a product identifier for the product. In addition, the product database may further include a record associated with the seller identifier.

The product information is information related to the product, and includes information about a category to which the product belongs, image data of the product, and a price of the product. A more detailed description of the product information will be described later.

3 is a diagram showing an example of data recorded in the product database. 3A shows a record for identification information, FIG. 3B shows a record for product information associated with a product identifier (or identification information), and FIG. 3C shows a record for a seller identifier associated with a product identifier (or identification information) . The structure (structure of fields or records) of the product database shown in FIG. 3 is exemplary, and there is a database construction method that can efficiently express the relationship with identification information, product registrant identifier, product identifier, product information, or seller identifier. It goes without saying that various choices can be made.

The step 201 of maintaining the product database will be described in more detail with reference to FIG. 4 .

In step 401, the online shopping mall brokerage system records and maintains a product registration register for specifying each product in a product registration database for each product. The product registration register may be used as an electronically documented conventional product registration register.

The product registration register is used to specify the product for each product. For example, among digital cameras manufactured by 'Casio', there is a product registration register for each model, such as 'Exilim EX M1', 'Exilim EX M2', 'Exilim EX Z3', and 'Exilim EX Z4'.

Table 1 shows an example of the product registration register for 'Exilim EX M1'.

[Table 1]

In step 402, the online shopping mall brokerage system provides a first user interface through which the product registration register can be selected to the product registrant by referring to the product registration register database. Before performing step 402, the online shopping mall brokerage system may allow a person who wants to register a product to perform a product registrant subscription procedure or an authentication procedure. In the subscription procedure, a product registrant identifier may be assigned to a product registrant.

For example, a web page as shown in FIG. 5 may be used as the first user interface.

The online shopping mall mediation system provides a web page as shown in FIG. 5A to the product registrant. When the product registrant clicks the 'product category selection' button (reference numeral 501) with a mouse, the online shopping mall brokerage system provides the product registrant with a web page for selecting the category type as shown in FIG. 5B. can do. The online shopping mall mediation system provides a product registration register belonging to the category or a sub-category of the category when the product registrant selects a predetermined category by clicking a mouse, so that the product registrant can access the product registration register in a category search method. You can make it searchable.

Also, as indicated by reference numerals 502 and 503 in FIG. 5A , the online shopping mall mediation system may allow the product registrant to search the product registration register using the product model name or the product manufacturer. In addition, although not shown, the online shopping mall brokerage system may search the product registration book by a keyword search method.

When a search query is input from a product registrant through the above-described search method, the online shopping mall brokerage system searches the product registration register corresponding to the search query and generates a search result list for the searched product registration register. The generated search result list may be provided to the product registrant as indicated by reference numeral 504 . The product registrant clicks the 'View Description' button (reference numeral 505) to view the product registration register (or the description of the product registration register), and then clicks the 'Select' button (reference numeral 506) A desired product registration book can be selected by clicking the mouse (step 403).

Meanwhile, when the product registration register corresponding to the search query does not exist as a result of the search, the online shopping mall mediation system may provide a user interface for registering the product registration register to the product registrant. At this time, in order to prevent the existence of a plurality of product registration registers for the same product or to prevent unnecessary product registration registers from being generated, the administrator of the online shopping mall brokerage system registers the product registration register inputted from the product registrant. Before doing so, a process of inspecting the product registration register may be performed.

Also, in step 403, the product registrant inputs product information for a product that he/she wants to register.

However, when the product registration register as described in Table 1 is selected, the product registrant may use the product information (eg, 'number of pixels') already included in the product registration register as it is and input only additional product information. have.

The product information includes a category to which the product belongs, image data of the product, the price of the product, whether the product is a genuine product, whether after-sale service is available for the product, whether the after-sale service is free Whether there is a fee, the size or color of the product, the supply amount of the product, delivery information, the registration period of the product, whether a gift or point is provided to the buyer who purchased the product, and the payment method when purchasing the product ( Information on whether payment by credit card is possible, whether payment in installments is possible, etc.) is included. The online shopping mall brokerage system uses the information included in the selected product registration register as it is, and does not receive input from the product registrant for the category to which the product belongs, the product image data, and the size or color of the product among the product information. It may not be.

In step 404, the online shopping mall brokerage system generates a product identifier using the selected product registration book and the input product information. That is, the online shopping mall mediation system generates a product identifier associated with the selected product registration register and the input product information. Accordingly, the online shopping mall mediation system can determine that all product identifiers associated with the same product registration register are product identifiers assigned to the same product.

In step 405, the online shopping mall mediation system generates a product registrant identifier for identifying the product registrant or identification information including the product identifier.

In step 406, the online shopping mall mediation system registers a record including the generated identification information and the product information in the product database. In addition, the online shopping mall brokerage system does not duplicate the product information recorded in the product registration database in association with the product registration register in the product database, and inquires about product information included in the selected product registration register. In order to do this, only the relationship with the selected product registration register may be recorded in the product database.

Referring to FIG. 3A , the product registrant 'wisjjang' has registered three types of products identified by product identifiers 'a11112', 'a11113', and 'a11114', respectively. The product identified by the product identifier 'a11112' (hereinafter, referred to as 'product 'a11112') may be a different type of product from the product 'a11113'. For example, product 'a11112' may be clothes, and product 'a11113' may be a refrigerator.

Also, the product 'a11112' and the product 'a11113' may be the same type of product, that is, a product related to the same product registration book, and only product information may be different. For example, the product 'a11112' may be a product that is delivered free of charge from the digital camera 'Exilim EX M1', and the product 'a11113' may be a product that is delivered for a fee from the digital camera 'Exilim EX M1' but provides a free gift.

Meanwhile, although the present embodiment includes the step of generating the product registrant identifier or identification information including the product identifier, the product registrant identifier or the product identifier may be respectively used without generating the identification information.

Through the above process, the product database as shown in FIG. 3A or 3B can be built, and the process of constructing a record for the seller identifier as shown in FIG. 3C will be described later.

Meanwhile, the online shopping mall brokerage system may receive a registration fee from the product registrant for product registration. The registration fee is the number of products registered by the product registrant (the number of products may be calculated as 'the number of product identifiers' or 'the number of product identifiers x the number of products sold associated with each product identifier'), the It may be determined based on the registration period of the product or the like.

In addition, the online shopping mall brokerage system may charge the product registrant an additional cost based on the number of times the seller selects the product and decides to sell it in the seller's Internet shopping mall, or the number of times the product is sold in the Internet shopping mall. may be

In step 202, the online shopping mall mediation system provides a second user interface for selecting a product (more precisely, a product identifier) to the seller with reference to the product database. Before performing step 202, the online shopping mall brokerage system may allow a person who wants to select a product to perform a seller subscription procedure or an authentication procedure. In the subscription procedure, a seller identifier may be assigned to the seller.

For example, the online shopping mall mediation system may allow the seller to select a product by using a keyword search or a category search. Also, it is desirable to enable a search using an appropriate search query for each category. For example, when the seller selects a digital camera category, the online shopping mall brokerage system may provide the seller with a web page for entering a search query as shown in FIG. 6 .

As indicated by reference numeral 601, the online shopping mall brokerage system allows a seller to select a 'digital camera (digital camera)' category through a category search method, and can easily search for a desired digital camera in the 'digital camera' category. A user interface for inputting a search query as indicated by reference numeral 602 may be provided to the seller.

The user interface as indicated by reference numeral 602 may be determined differently for each category. For example, in the 'suit' category, the user interface is 'one piece/two-piece/three-piece', 'size', and 'price'. A user interface for inputting a selection such as, etc. may be set.

When the seller clicks on the 'type' button (reference numeral 603) with a mouse, the online shopping mall brokerage system allows the digital camera type to be selected as shown in FIG. 6(b). When the seller selects 'general type' by clicking a mouse or the like, a list of product information for a general type digital camera among product information recorded in the product database is provided to the seller.

The seller checks the provided product information list and selects a product identifier associated with the product information (step 203). Specifically, when the seller selects predetermined product information from the product information list, a product identifier associated with the product information may be selected.

As described with reference to FIG. 4, the online shopping mall brokerage system implements the first user interface to 1) register products for each product registration register and 2) input standardized product information for each category. Each data such as product information may be systematically recorded in the product database.

Accordingly, the online shopping mall brokerage system can easily input various search queries for each category by referring to the product database and provide accurate search results to the seller.

In step 204, the online shopping mall mediation system transmits identification information including the selected product identifier and product information associated with the product identifier to a shopping mall server that provides the seller's shopping mall site.

In step 205, the shopping mall server that has received the identification information and the product information generates a product sales page for the product associated with the product identifier by using the identification information and the product information. Since the identification information and the product information are standardized, the shopping mall server may use a program for automatically generating the product sales page using the identification information and the product information. The product information may be displayed on the product sale page, and the shopping mall server may store the identification information in association with the product sale page.

In step 206, the online shopping mall mediation system records the seller identifier for the seller in the product database in association with the selected product identifier. Through this process, as shown in FIG. 3C , a record for the seller identifier may be created. Also, the online shopping mall mediation system may further record URL information of the product sales page in association with the product identifier and the seller identifier. The URL information is URL information of a product sales page that sells a product associated with the product identifier among product sales pages provided by the shopping mall server of the seller.

In step 207, the buyer accesses the product sales page, makes a purchase request for the product, and performs payment.

In step 208, the shopping mall server generates payment information related to the payment and transmits it to the online shopping mall mediation system. The payment information includes identification information associated with the product sale page, a seller identifier for the seller, information on the number of purchases/purchase price of the product, and information on a delivery destination to which the product is to be delivered. The shopping mall server may generate the payment information in real time/automatically and transmit it to the online shopping mall brokerage system.

In step 209, the online shopping mall mediation system generates marketing information. Hereinafter, a process in which the online shopping mall mediation system generates marketing information in step 209 using FIGS. 7 to 11 will be described in detail.

(1) If the marketing information is 'information on the number of sales of products by period, cumulative number of sales, or number of sales of products by period', 7 also shows 'number of sales of products by period' or 'number of sales of products by period'. It is a flowchart illustrating a process of generating marketing information for '.

In this embodiment, the payment information includes the identification information and information on the number of products purchased by the buyer through the payment, and in step 701, the online shopping mall brokerage system determines the product included in the payment information. Determining information about identifiers and the number of products.

In step 702, the online shopping mall brokerage system determines when the payment information is input.

In step 703, the online shopping mall brokerage system records information on the number of the determined products and information on the determined input time in association with the determined product identifier in the marketing information database.

In step 704, the online shopping mall brokerage system uses information on the determined number of products recorded in the marketing information database and information on the determined input time to determine the number of sales per period information, cumulative sales number information, Alternatively, marketing information such as information on the number of sales by time may be generated. In addition, such marketing information is also recorded in the marketing information database in association with the determined product identifier. In addition, information on the number of sales for each period, information on the number of cumulative sales, and the like may be generated in real time whenever a unit period elapses.

8 is a diagram illustrating an example of the marketing information database. Referring to FIG. 8A , the number of sales sold to the product in January is to be generated by adding up all the sales numbers corresponding to input points within the time period from 00:00 on January 1, 2004 to 24 hours on January 30, 2004. can In this way, the online shopping mall brokerage system may generate information on the number of sales for each period, such as information on the number of sales for each month.

In addition, the online shopping mall brokerage system may display the number of daily sales of the product in a graph or the like to generate information on the number of sales by period, such as marketing information on the sales trend of the product by period.

Steps 701 to 704 may be performed in real time or automatically periodically or whenever payment information is input from each shopping mall server.

(2) When the marketing information is 'information on the purchasing tendency of the buyer' FIG. 9 is a flowchart illustrating a process of generating marketing information on the 'purchasing tendency of the buyer'.

In this embodiment, the payment information includes purchaser information about the purchaser. For example, the purchaser information is information on the purchaser's age, gender, address, occupation, hobbies, and the like. The shopping mall server may collect the purchaser information in the process of registering a member for the purchaser or in the payment process. Also, the shopping mall server may collect purchaser information in a more aggressive manner, such as providing a predetermined point to a user who provides the purchaser information.

In step 901, the online shopping mall brokerage system determines the product identifier and purchaser information included in the payment information, and records the determined purchaser information in association with the determined product identifier in the purchaser information database in step 902. do. 10 is a diagram illustrating an example of the purchaser information database.

In step 903, the online shopping mall mediation system determines the type of product associated with the product identifier with reference to the product database. The type of the product may be determined such as "a digital camera manufactured by 'Casio'", "a digital camera", and "a digital camera with 3 million pixels or more". According to another embodiment of the present invention, the online shopping mall mediation system may receive a command for determining the type of product from the manager and group product identifiers included in the type of product according to the command. . The classification of the product identifier may be performed using product information stored in association with the product identifier in the product database.

In step 904, the online shopping mall brokerage system generates marketing information on the purchase trend of the buyer for each type of product with reference to the product identifier and the purchaser information recorded in the purchaser information database. For example, the marketing information on the purchasing trend of buyers by product type is 'age of buyers who purchase digital cameras is 10% in their teens, 50% in their 20s, 30% in their 30s, and 10% in their 40s' and It may be information on the purchasing tendency of buyers by the same age. In addition to this, the online shopping mall brokerage system may generate various marketing information on the purchasing trend of buyers by region and the purchasing trend of buyers by gender.

(3) When the marketing information is 'information on the number of times that a search result for a product is exposed' It is a flow chart that includes the process.

The online shopping mall mediation system may provide a product search service of a so-called keyword search or category search method, in which a user can make a search request by inputting a search word or selecting a category. Also, the online shopping mall brokerage system may provide a user interface as shown in FIG. 6 to the user to input a search query optimized for each category.

In step 1101, the online shopping mall brokerage system maintains a marketing information database including information on the number of times of exposure to search results for each product identifier.

In step 1102, the user inputs a search query into the online shopping mall mediation system using the user interface shown in FIG.

In step 1103, the online shopping mall intermediary system searches for product information corresponding to the search query or URL information of a product sales web page related to the product information with reference to the product database.

The online shopping mall brokerage system generates a search result list using the searched product information or the searched URL information (step 1104), and provides the created search result list to the user (step 1105), the The search result list is controlled to be displayed in the user's web browser (step 1106). In step 1107, a product identifier associated with the search result list displayed in the web browser is determined by referring to the product database. Since the search result list is generated using the product information retrieved in step 1103, the product identifier can be determined by searching for a product identifier associated with the searched product information in the product database.

In step 1108, the online shopping mall brokerage system updates the search result exposure number information associated with the determined product identifier in the marketing information database and records it in the marketing information database. That is, the number of search results exposure increases by '1'.

The number of exposures to the search result is increased only when the search result is actually displayed on the user's web browser.

Therefore, since there are many search results included in the search result list, the search results are not displayed on the 'first page' of the screen displaying the search results on the web browser, and a command to additionally display the search results not displayed on the first page from the user is given. Since it is not input, information on the number of exposures of the search results is not updated in relation to 'search results provided to the user but not displayed on the web browser'.

In step 1109, the online shopping mall brokerage system generates marketing information associated with the determined product identifier by using the exposure number information. The marketing information indicates a degree to which information related to a predetermined product is exposed to users.

(4) If the marketing information is 'information on the number of sales of products compared to the number of exposures of search results for products' is provided In this embodiment, in the marketing information database, search result exposure information and sales number information are recorded for each product identifier. Contains information about the number of products.

In step 1110, the online shopping mall mediation system determines information on the product identifier and the number of products included in the payment information.

In step 1111, the online shopping mall brokerage system uses information on the number of the determined products to update information on the number of sales associated with the determined product identifier and records it in the marketing information database.

8B is a diagram illustrating an example of a marketing information database in which information on the number of times of exposure and sales information on the search result are recorded.

In step 1112, the online shopping mall brokerage system searches the marketing information database for information on the number of times of exposure and sales of the search results recorded in association with the product identifier.

In step 1113, a ratio of the number of exposures to the number of search results and the number of sales is calculated using the search result information on the number of exposures and the information on the number of sales. Referring to FIG. 8B , in association with the product identifier 'a11112', the ratio of the number of exposures to the number of sales in a search result is calculated as '352/25780'. The online shopping mall brokerage system may record the calculated marketing information (information on the ratio of the number of times of exposure to the search result to the number of sales) in association with the determined product identifier.

When a search service for a product is provided using the marketing information, it is possible to determine the effect of exposure of information on a product to a user on the sale of the product as a result of the search.

(5) When the marketing information is 'information on the number of times the user selects a search result for a product' According to another embodiment of the present invention, the information on the number of times the user selects the search result for a product is Marketing information is provided. According to the present embodiment, when a user selects a search result, a predetermined event such as a link to a product sales page for the product or a link to an advertisement site for the product occurs. In this case, as shown in FIG. 8B , information on the number of times of selection of a search result for each product identifier is recorded in the marketing information database.

In step 1114, the online shopping mall brokerage system receives a selection of a search result from the user provided with the search result list.

In step 1115, the online shopping mall brokerage system searches for URL information related to the selected search result with reference to the product database, and relays the user access to the product sales web page using the searched URL information. The product sales web page is a web page for selling products related to the selected search result.

The online shopping mall mediation system determines the product identifier associated with the selected search result by referring to the product database in step 1116, and updates the search result selection number information associated with the determined product identifier in step 1117 to Record in the marketing information database.

In step 1118, marketing information for each product identifier may be generated using the search result selection number information recorded in the marketing information database. The marketing information may be the search result selection number information itself for each product identifier, or information generated by processing the search result selection number information for each product identifier. For example, the online shopping mall mediation system searches for a product identifier for a product belonging to a predetermined category (eg, a digital camera), and uses information on the number of times of selection of a search result associated with the product identifier for a product belonging to the category It is also possible to generate information on the number of exposures of the total search results of the users as marketing information.

(6) When the marketing information is 'information on the number of product sales compared to the number of times the user selects a search result' According to another embodiment of the present invention, marketing on the ratio of the number of times the user selects a search result to the number of product sales information is provided. As described above, the user can select a search result by clicking a mouse from the list of search results provided by the online shopping mall brokerage system, and when the selection of the search result is input, the online shopping mall brokerage system It relays so that the user is connected to a product sales page that sells products related to the search result.

The online shopping mall mediation system searches the search result selection number information and sales number information recorded in association with the product identifier with reference to the marketing information database in step 1119, and the search result selection number in step 1120 A ratio of the number of times of selection of a search result to the number of sales is calculated using the information and the information on the number of sales. Referring to FIG. 8B , the ratio of the number of sales to the number of selections of a search result associated with the product identifier 'a11112' is '352/12529'.

In step 1121, the online shopping mall brokerage system generates marketing information associated with the determined product identifier by using the ratio of the number of times of selection to the number of sales as a result of the search. The marketing information may also be recorded in the marketing information database in association with the determined product identifier.

Further, according to another embodiment of the present invention, the search result exposure number information, the search result selection number, the ratio of the search result exposure number information and the sales number information, or the search result exposure number information and the sales number The rate of information may be calculated i) over a period of time or ii) periodically.

In addition, according to another embodiment of the present invention, the online shopping mall brokerage system may further provide information on the number of times the user selects the search result compared to the number of exposures as a search result.

In particular, among the marketing information generated in each of the above-described embodiments, the information on the ratio of the number of times of exposure to the search result and the number of sales, or the ratio of the number of times of search result selection and the number of sales, affects product sales when the online shopping mall brokerage system is used. It can be used as data that can be directly judged.

(7) Other Marketing Information

In addition to the above-described marketing information, the online shopping mall brokerage system provides: i) payment information input in real time or automatically from the shopping mall server; ii) information systematically/integrally recorded in the product database according to various information input by the product registrant or seller; iii) Information collected in the process of providing an integrated search service for products sold in each online shopping mall using the product database or information obtained by processing the collected information may be provided as marketing information.

That is, the online shopping mall mediation method according to each of the above embodiments includes a structure of data recorded in the product database, the marketing information database or the purchaser information database, a recording system for recording data in the product database, and the like, and transmit/receive data to and from the shopping mall server From the fact that the structure of the data (eg, payment information, etc.) is the same/similar, that is, the data can be used without additional processing, i) For each online shopping mall linked to the online shopping mall mediation system In addition to providing an integrated search service, ii) marketing information can be generated in real time or automatically, and iii) various types of marketing information that cannot be provided in the prior art can be provided.

In relation to i), the prior art mediation system includes: a) a product search service within the internet shopping mall when a user accesses a predetermined internet shopping mall through the mediation system (that is, sales in the internet shopping mall) A form of providing only a search service for products that are used in the market, b) A form of providing a product search service for only some products even when a product search service is provided for products sold in an Internet shopping mall linked to the brokerage system was operated with

In order to provide a product search service in the form of b), the manager of the online shopping mall mediation system in the prior art receives a database including information on products sold by the shopping mall server from each shopping mall server. However, since the structure of the database provided by each shopping mall server is different for each Internet shopping mall, the administrator manually refers to the database one by one to build a product database required to provide a product search service in the intermediary system. had to do

However, as described above, according to this embodiment, the product database is automatically built in the online shopping mall brokerage system in the process of the product registrant entering product information and registering the product and the seller selecting the registered product. can be

That is, since the product registrant registers the product using the user interface provided by the online shopping mall brokerage system, the data associated with each product registrant is recorded in the product database in the same or almost similar structure. The registrant, the product information on the product registered by the product registrant, and the relationship between the seller who selected the product can be systematically managed. The shopping mall server uses the identification information or product information recorded in the product database as it is. Since data is recorded in the same or similar structure to that of the product database in the database of the shopping mall server side since the product sales page is generated, the online shopping mall mediation method according to this embodiment provides a product search service for the entire shopping mall. can be easily provided.

Also, according to another embodiment of the present invention, the online shopping mall mediation system may provide the marketing information generated in step 209 to the product registrant or seller. The product registrant can use the provided marketing information as data for determining whether to extend the product registration period, whether to additionally register a product, etc., and the seller maintains or adds a product sales page for which product The provided marketing information may be used as data for determining whether or not.

In addition, the online shopping mall brokerage system may provide the marketing information to a person who wants to induce a new product registrant or seller other than the existing product registrant or seller.

For example, the manager of the online shopping mall mediation system emphasizes that a certain advertising effect can be obtained when product information on the product is exposed as a result of a search, and the marketing information to induce a new seller to the online shopping mall mediation system can also be used.

Also, according to another embodiment of the present invention, the online shopping mall brokerage system may determine a brokerage fee, such as a registration fee charged to the product registrant or a fee to the seller, using the marketing information. That is, when products belonging to a predetermined category among the products registered in the online shopping mall brokerage system are popular, the online shopping mall brokerage system may set a registration fee for registering the products of the category higher than other categories, , an additional fee may be charged for the product when the seller accesses the online shopping mall brokerage system and the selected product is sold over a certain amount on the seller's product sales page.

Further, according to another embodiment of the present invention, the online shopping mall mediation system determines the product registrant identifier included in the payment information transmitted from the shopping mall server in step 208, and uses the determined product registrant identifier. Part or all of the payment information is provided to the identified product registrant. The product registrant receiving the payment information determines a product to be delivered with reference to identification information included in the payment information, and delivers the product to the purchaser using the information on the delivery destination. The delivery process may be performed after confirming whether a payment amount has been actually deposited from the purchaser.

In addition, according to an embodiment, only the remaining amount after excluding a portion of the payment amount deposited by the buyer as a commission to the online shopping mall brokerage system and the seller may be delivered to the product registrant.

Hereinafter, a process for managing the product database according to another embodiment of the present invention will be described.

According to this embodiment, the online shopping mall brokerage system may manage the product database with reference to information about a registration period of a product recorded in the product database. The product registration period means a period during which the product registrant registers the product in the online shopping mall brokerage system, and the seller cannot select the product for which the registration period has elapsed. Also, as described above, the online shopping mall brokerage system may determine the registration fee charged to the product registrant using the registration period.

The online shopping mall brokerage system searches for information about a product registration period as indicated by reference numeral 301 of FIG. 3 from among product information recorded in the product database. The online shopping mall brokerage system determines whether the registration period has elapsed based on the information on the registration period of the searched product, and if the registration period has elapsed as a result of the determination, including information on the registration period of the product A record (reference numeral 302) is deleted from the product database. In this case, fields (reference numeral 303 in FIG. 3A ) and records (reference numeral 304 in FIG. 3C ) associated with the record, ie, product identifier 'a11112', may also be deleted from the product database. On the other hand, with respect to the record 304, the seller (seller 'posse', seller 'corius', etc.) associated with the seller identifier included in the record 304 is notified that the registration period of the product has expired, and the notice is sent from the seller. The record 304 may be deleted only when a signal confirming that it has been received is input.

In the case of managing the product database as described above, it is possible to prevent data that is no longer used in the product database from being accumulated, and it is possible to prevent the seller from selecting a product that the product registrant no longer supplies, As will be described later, when a search service is provided to users, it is possible to provide an optimal search result.

In addition, embodiments of the present invention include a computer-readable medium including program instructions for performing various computer-implemented operations. The program recorded on the computer-readable medium may include program instructions, data files, data structures, etc. alone or in combination. The medium may be specially designed and configured for the present invention, or may be known and available to those skilled in the art of computer software.

Hereinafter, an online shopping mall mediation system according to another embodiment of the present invention will be described. 12 is a block diagram illustrating an online shopping mall mediation system according to the present embodiment.

The online shopping mall mediation system 1200 includes a first database means 1201 , a second database means 1202 , a first user interface providing means 1203 , a second user interface providing means 1204 , and a database management means 1205 . , identification information retrieval means 1206 , shopping mall server interface means 1207 , and marketing information generating means 1208 .

The first database means 1201 maintains a product database including identification information. The identification information includes a product registrant identifier, a product identifier, or a seller identifier.

The second database means 1202 maintains a product information database including product information associated with the product identifier.

The product registrant identifier is used to identify a product registrant who registers a product by inputting product information into the product information database, the product identifier is used to identify a product associated with product information input by the product registrant, and the seller The identifier is used to identify a seller who sells a product selected using product information registered in the product information database.

The seller may inquire about product information recorded in the product information database using the user interface provided by the first user interface providing means 1203 . The first user interface providing means 1203 may provide a user interface for the seller to search for the product information. In this case, the online shopping mall mediation system 1200 further includes a search engine (not shown). In addition, as described in the above embodiment, the online shopping mall brokerage system 1200 can provide search services of various search methods, such as a keyword search method and a category search method, to users accessing the online shopping mall brokerage system 1200, , In this case, the online shopping mall mediation system 1200 may further include a search engine (not shown).

The seller selects a predetermined product to be sold under a predetermined condition with reference to the product information inquired using the user interface.

The database management means 1205 records the seller identifier for the seller in the first database means 1201 in association with the product identifier associated with the product selected by the seller.

The identification information search means 1206 searches for identification information associated with the product selected through the first user interface providing means 1203 with reference to the product database.

The shopping mall server interface means 1207 transmits the searched identification information and the selected product information to the shopping mall server 1220 of the seller. Also, according to another embodiment of the present invention, when a database including product information for each product identifier is built on the shopping mall server 1220 side, the product information is not transmitted, and the shopping mall server 1220 receives the transmitted identification It is also possible to search for product information corresponding to the identification information in the database using the information.

The shopping mall server 1220 generates a product sale page for selling products related to the product information by using the product information. In addition, the product identifier or the product registrant identifier is stored in the shopping mall server 1220 in association with the product sale page.

With this configuration, the seller can select a product registered in the online shopping mall mediation system 1200 and sell it in his or her Internet shopping mall.

When a buyer accesses the product sale page, purchases the product, and performs payment, the shopping mall server 1220 includes payment information (a product registrant identifier, a product identifier, or a seller identifier of the seller) associated with the product sale page. create payment information. In addition, the payment information may further include information such as the number of purchases of the product, purchase price, delivery address information, cash payment or credit card payment.

The shopping mall server 1220 transmits the payment information to the shopping mall server interface means 1207 .

The marketing information generating means 1208 generates the marketing information by using the payment information, the identification information recorded in the product database, or the product information recorded in the product information database.

For example, the marketing information may be information on sales volume for each product category, sales volume for each online shopping mall, and the like. In addition, according to another embodiment of the present invention, the marketing information generating means 1208 may determine the reception time of the payment information, and generate the marketing information by further using the information on the reception time.

A product registrant who wants to register his/her own product in the online shopping mall brokerage system 1200 receives a product registrant identifier and product information using a user interface provided by the second user interface providing means 1204 . At this time, the product registrant

may input the product information in association with a predetermined product registration register among the product registration registers provided by the online shopping mall brokerage system 1200 . The product registration register is used to specify each product, and when a product is registered using the product registration register, information on the product can be systematically managed.

The database management means 1205 generates a product identifier associated with the inputted product information, and records identification information including the generated product identifier and the input product registrant identifier in the first database means 1201 to record the product You can build a database.

In addition, the database management means 1205 records the product information in association with the generated product identifier in the second database means 1202 to build the product information database.

Using this configuration, the product registrant may register a product in the online shopping mall mediation system 1200 .

The online shopping mall mediation system 1200 may further include a charging unit (not shown), and the charging unit may control to charge a predetermined registration fee to the product registrant for the product registration. In addition, the billing means may control to charge a predetermined fee for the sale to the product registrant when the registered product is sold in the seller's Internet shopping mall, wherein the fee is the number of sales or the number of sales of the product. may be determined based on

Also, when the seller selects a product, the charging means may control to charge a predetermined fee to the seller for the selection of the product. In addition, the billing means may control the seller to charge a predetermined fee for the sale when the selected product is sold in the seller's Internet shopping mall, and the commission is based on the number of sales or the number of sales of the product. It may be determined based on

13 is an internal block diagram of a general-purpose computer device that may be employed to perform the online shopping mall mediation method according to the present invention.

The computer device 1300 includes one or more processors 1310 connected to a main memory device including a random access memory (RAM) 1320 and a read only memory (ROM) 1330 . The processor 1310 is also called a central processing unit (CPU). As is widely known in the art, the ROM 1330 serves to unidirectionally transmit data and instructions to the CPU, and the RAM 1320 typically transmits data and instructions bidirectionally. used to do RAM 1320 and ROM 1330 may include any suitable form of computer readable media. The mass storage 1340 is bidirectionally connected to the processor 1310 to provide additional data storage capability, and may be any of the computer-readable recording media described above. The mass storage device 1340 is used to store programs, data, and the like, and is typically an auxiliary storage device such as a hard disk, which is slower than the main memory device. Certain mass storage devices such as CD-ROM 1360 may also be used. Processor 1310 may include one or more input/output interfaces, such as a video monitor, trackball, mouse, keyboard, microphone, touchscreen type display, card reader, magnetic or paper tape reader, voice or handwriting recognizer, joystick, or other known computer input/output device. (1350) is connected. Finally, the processor 1310 may be connected to a wired or wireless communication network through the network interface 1370 . The procedure of the above method can be performed through such a network connection. The devices and tools described above are well known to those skilled in the art of computer hardware and software technology.

The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention.

Although specific embodiments according to the present invention have been described so far, various modifications are possible without departing from the scope of the present invention.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined by the claims described below as well as the claims and equivalents.

As described above, although the present invention has been described with reference to the limited embodiments and drawings, the present invention is not limited to the above embodiments, which are various modifications and Transformation is possible. Accordingly, the spirit of the present invention should be understood only by the claims described below, and all equivalents or equivalent modifications thereof will fall within the scope of the spirit of the present invention.

1200: Online shopping mall brokerage system 1201: first database means 1202: second database means 1203: means for providing a first user interface 1204: means for providing a second user interface 1205: database management means 1206: identification information retrieval means 1207: shopping mall server interface means 1208: Marketing information generating means 1210: terminal of product registrant 1220: shopping mall server

Claims (13)

An online shopping mall brokerage method, comprising: maintaining a product registration register database that records a product registration register for specifying a product for each product; Identification information on a product registered by a product registrant or a record of product information associated with the identification information maintaining a product database including - the identification information includes a product registrant identifier for the product registrant or a product identifier for the product; a user interface for selecting a product identifier to the seller with reference to the product database providing; when a product identifier is selected by the seller using the user interface, by transmitting identification information or product information associated with the selected product identifier to a shopping mall server providing a shopping mall site of the seller, the selected product identifier and Controlling a related product sales page to be generated; Recording a seller identifier for the seller in association with the selected product identifier in the product database; Payment for the product is made by a buyer accessing the product sales page case, receiving payment information from the shopping mall server, wherein the payment information includes the identification information, a seller identifier for the seller, or information on the number of products paid by the buyer; Determining information on the product identifier and the number of products; Determining the input time of the payment information; Information on the determined number of products and information on the determined input time with the determined product identifier and Recording in association with the marketing information database; and generating information on the number of sales per period, cumulative number of sales information, or information on the number of sales by period for each product identifier by using information on the number of the determined products and information on the determined input time recorded in the marketing information database. Including the step of, The step of maintaining the product database including the identification information for the product registered by the product registrant or a record for the product information associated with the identification information, In the product registration register database to the product registrant providing a user interface for selecting the recorded product registration register; receiving a selection or product information input from the product registrant; a product identifier using the selected product registration register and the input product information generating a product registrant identifier for the product registrant or generating identification information including the product identifier; and recording a record including the identification information or the input product information in the product database. According to claim 1, The payment information includes the purchaser information on any one or more of the age, gender, address, occupation and hobbies of the purchaser, Determining a product identifier included in the payment information; Buyer information database Recording the buyer information in association with the determined product identifier; Determining the type of product associated with the product identifier with reference to the product database; and generating marketing information on a purchase tendency of a buyer by product type with reference to the buyer information database. The method of claim 1, wherein the product database further includes URL information of a product sales web page associated with the product identifier and the seller identifier, and maintaining a marketing information database for recording search result exposure number information associated with the product identifier. ; Receiving a search query input from a user; Searching for product information corresponding to the search query or URL information of a product sales web page related to the product information with reference to the product database; The searched product information or the URL information Generating a search result list using; Controlling the generated search result list to be displayed in the user's web browser; Products associated with the search result list displayed in the user's web browser with reference to the product database Determining an identifier; Updating the search result exposure number information associated with the determined product identifier in the marketing information database and recording the information in the marketing information database; and generating marketing information associated with the determined product identifier by using the exposure number information. According to claim 3, Maintaining a marketing information database including the number of sales information associated with the product identifier; Determining the product identifier included in the payment information; By updating the number of sales information associated with the determined product identifier Recording in the marketing information database; Searching the search result exposure number information and sales number information recorded in association with the product identifier in the marketing information database; Using the search result exposure number information and the sales number information calculating a ratio between the number of exposures to the search result and the number of sales; and generating marketing information by using the ratio of the number of exposures to the number of sales in the search result. The method of claim 1 , wherein the product database further includes URL information of a product sales web page associated with the product identifier and the seller identifier, and maintaining a marketing information database for recording search result selection number information associated with the product identifier. ; Receiving a search query input from a user; Searching for product information corresponding to the search query or URL information of a product sales web page related to the product information with reference to the product database; The searched product information or the URL information generating a search result list using; providing the generated search result list to the user; receiving a selection of a search result from a user provided with the search result list; URL associated with the selected search result Controlling the user to access the product sales web page using information; determining a product identifier associated with the selected search result with reference to the product database; Information on the number of times of selection of a search result associated with the determined product identifier updating and recording in the marketing information database; and generating marketing information associated with the determined product identifier by using the search result selection number information. The method of claim 5, wherein the payment information includes information on the number of products for which the buyer has paid, and maintaining a marketing information database including information on the number of sales associated with a product identifier; Products included in the payment information Determining information on the identifier and the number of products; Using the information on the determined number of products to update the sales number information associated with the determined product identifier and record the information in the marketing information database; The marketing information retrieving search result selection number information and sales number information recorded in association with a product identifier in a database; calculating a ratio of the search result selection number to the sales number using the search result selection number information and the sales number information to do; and generating marketing information associated with the determined product identifier by using a ratio of the number of times of selection to the number of sales as a result of the search. The method of claim 1 , wherein the payment information further includes information on the number of purchases or purchase price of the product, or delivery address information, comprising: determining a product registrant identifier included in the payment information; and providing all or part of the payment information to a product registrant determined by the determined product registrant identifier. The online shopping mall brokerage method according to any one of claims 2 to 6, further comprising providing the marketing information to a product registrant or a seller. The online shopping mall brokerage method according to any one of claims 2 to 6, further comprising determining a brokerage fee charged to the product registrant or the seller by using the marketing information. According to claim 1, The step of providing a user interface for selecting a product identifier to the seller by referring to the product database, Receiving a search query from the seller; The input search with reference to the product database retrieving product information corresponding to the query; providing the retrieved product information to the seller; and receiving a selection of a product identifier associated with the product information from the seller. A computer-readable recording medium recording a program for executing the method of any one of claims 1, 2 to 7, and 10. An online shopping mall mediation system, comprising: a product registration register database for maintaining a product registration register for specifying a product for each product; a first database means for maintaining a product database including identification information - a product identifier, a product registrant associated with the product identifier a second database means for maintaining a product information database including product information associated with the product identifier; receiving a selection of a product from a seller; Identification information retrieval means for retrieving identification information related to the selected product with reference to a database; Shopping mall server interface means for transmitting the searched identification information to a shopping mall server of the seller and receiving payment information from the shopping mall server; The payment information , Marketing information generating means for generating marketing information by using the identification information recorded in the product database or the product information recorded in the product information database; Product registrant identifier and product registration from the product registrant with reference to the product registration register database a user interface providing means for providing a user interface for receiving selection of the original book or input of product information; and generating a product identifier using the selected product registration register and input product information, recording the generated product identifier or the input product registrant identifier in the first database means, and storing the input product information as the product and database management means for recording in the second database means in association with the identifier, wherein the shopping mall server generates a product sales page for the selected product using the identification information, and allows a buyer to access the product sales page The online shopping mall brokerage system, characterized in that when payment for the selected product is performed, payment information including the identification information is generated and transmitted to the shopping mall server interface means. According to claim 12, User interface providing means for providing a user interface for selecting a product to the seller using the product identifier or product information; and database management means for recording the seller identifier for the seller in the first database means in association with the product identifier associated with the product selected by the seller.

Images