KR20240128753A - Marketing method based on movie image data sourcing - Google Patents

Abstract

The present invention relates to a marketing system based on movie image data sourcing and a method thereof, wherein the system generates a smart contract including location information of cells that are divided into a plurality of original files of a primary creation so that fandom works can be inserted and displayed on primary creations such as movie posters or making-of videos, records the smart contract on a blockchain, implements a platform that enables transactions, and manages secondary creations and metadata linked to the location information of the cells, thereby permanently maximizing online communication between stars and fans through tokens, and naturally promoting movies by having acquaintances view secondary creations by matching and storing promotional cells for corporate brands or products with making-of videos and exposing them, and also enables a large number of small and medium-sized enterprises, like movie sponsors, to participate in movie-mediated marketing at a small cost, and secure the costs necessary for movie production without including PPL in the movie content.

Description

{Marketing method based on movie image data sourcing}

The present invention relates to a marketing method based on sourcing movie image data, and more specifically, to a marketing method based on sourcing movie image data, in which a smart contract including location information of cells in which the original file of a primary creation is divided into a plurality of pieces so that fandom works can be inserted and displayed on primary creations such as movie posters or making-of videos is created and recorded on a blockchain, a platform is implemented so as to enable transactions, and secondary creations and metadata linked to the location information of the cells are managed, thereby permanently maximizing online communication between stars and fans through tokens, and a promotional cell for a corporate brand or product is matched with a making-of video and stored and exposed, thereby enabling a large number of small and medium-sized enterprises, like movie sponsors, to participate in movie-mediated marketing at a small cost, and to secure the costs necessary for movie production without including PPL in the movie content.

As is well known, fandoms are interested in everything about the star, and by watching every action of the star and seeing photos or videos of such appearances of the star, they feel a sense of kinship with the star, and the fandom believes that such actions are a form of communication with the star.

Therefore, fandoms spend a lot of time and passion enjoying seeing photos and videos of their favorite stars, appreciating the stars' works, and communicating indirectly with the stars.

From the advertisers' point of view, these stars are an excellent marketing tool, so they film commercials using the stars and distribute the footage through TV and other media.

However, since CF production involved the advertiser directly selecting the star to produce the CF, the higher the star's recognition, the more expensive the CF production cost would be, making it difficult for companies other than large corporations to promote their brands or products through CF production.

On the other hand, in the case of movies, the production period is long, but the period for releasing and showing them in theaters is not that long, so it is very difficult to produce CFs by including such movie content in advertisements.

Therefore, most companies that want to market through movies do so through PPL, which involves including their products or brands as props in the movie.

In this case, of course, the movie production company receives marketing costs in the form of PPL from the company and contributes to the production of the movie, but including corporate advertisements in movie scenes does not help promote the movie, and in the case of companies, PPL is conducted with the purpose of making the audience directly or indirectly aware of the PPL in the movie scene, but there is a problem that if the audience is aware of the PPL in the movie scene, the audience's immersion and concentration in the movie decreases. Therefore, movie production companies reluctantly conduct PPL.

Recently, technologies and methods have been proposed to verify or trade ownership information for objects using blockchain-based NFTs (Non-Fungible Tokens).

Meanwhile, a means is required for a person accessing such an object to verify the NFT issued for the object. For example, if a blockchain-based NFT issued in advance for a specific object needs to be provided to people accessing the object, the object must be clearly identified and information on the blockchain-based NFT for the object must be provided. In this regard, a technology is known that generates a unique code for the object and requests and verifies the provision of information on the NFT based on the code.

Through this, there are cases where offline creative objects are converted into information on blockchain-based NFTs and used as virtual works. However, this can be seen as an infringement on the copyright of the original creator, and various disputes are currently occurring.

In addition, there are cases where secondary creations that parody offline creations are converted into information on blockchain-based NFTs and implemented as virtual works. However, in this case as well, it provides a pretext for copyright disputes with the original creator, and this problem can greatly produce the following problems.

First, if the scope of the original creator's copyright is judged too broadly, there is a problem that it may discourage the creative will to create virtual secondary creations, and thus prevent an environment in which excellent works can be produced.

Second, if the scope of the original creator's copyright is judged too narrowly, there is a risk that virtual secondary creations will be overused and the original copyright's intent may be damaged. In particular, there is a problem that the original copyright holder will not receive profits from NFT coins, which are virtual secondary creations. In addition, there is a problem that there is no system to date for original copyright holders to divide some of their creative rights among virtual secondary creators and to divide profits resulting from such division.

Thirdly, following the second problem above, when the original work is a star's portrait rights and a number of fans work together to create a virtual secondary creation, there is no system that allows the star and multiple creators to reasonably divide the profits from NFT coins based on the star's portrait rights, and allows some creators to transfer the divided ownership to a third party by reflecting the current market price of the NFT coins linked thereto. Therefore, even recently, when various cultural results about virtual worlds such as Metaverse are being released, there is still a problem that creative work results are not actively produced.

In addition, in the case of NFT creations that are a collaboration between original works such as star portraits and secondary creations by fans, there was a problem that, unlike the star's original works, there was a lack of motivation to allow multiple users to view the fans' secondary creations or personal information linked to those secondary creations.

Fans and stars have always greatly agreed on the importance of communication, but in reality, everyday communication is only possible through special activities such as fan signing events, and since only a very small number of fans are selected to participate in these fan signing events, the problem is that most fans who are excluded from the selection are unable to actively communicate with the star.

The present invention has been made in consideration of the circumstances of the above-mentioned prior art, and the purpose of the present invention is to create a smart contract including the location information of cells that are divided into a plurality of original files of a primary creative work so that fandom works can be inserted and displayed on primary creative works such as movie posters or making-of videos, record the smart contract on a blockchain, implement a platform that enables transactions, and manage secondary creative works and metadata linked to the location information of the cells, thereby permanently maximizing online communication between stars and fans through tokens, and naturally promoting movies through acquaintances viewing secondary creative works by matching and storing promotional cells for corporate brands or products with making-of videos and exposing them, and also to enable a large number of small and medium-sized enterprises, like movie sponsors, to participate in movie-mediated marketing at a small cost, and to provide a marketing method based on movie video data sourcing that enables the financing of costs necessary for movie production without including PPL in the movie content.

In order to achieve the above object, according to a preferred embodiment of the present invention, a) a process in which an advertisement cell information management server (12) receives and registers data on primary creative works for advertisement cellphones issued as NFTs (Non-Fungible Tokens) based on a blockchain from a plurality of film production companies having suitable sourcing qualifications and secondary creative works for advertisement cellphones to be exposed on a plurality of cells divided into a grid shape and positioned on an upper layer of the primary creative works; b) a process in which advertisement data for products or brands is received from advertisers having the qualifications to support advertisement exposure for a plurality of the primary and secondary creative works for advertisement cellphones; c) a process in which approval signals from a plurality of film production companies are received for advertisement exposure support for the primary and secondary creative works for advertisement cellphones; d) a process in which information on the primary and secondary creative works for advertisement cellphones is mapped and stored with advertisement information to be exposed on the secondary creative works for advertisement cellphones; e) a process of issuing NFT (Non-Fungible Token) by storing information on primary and secondary creative works for advertising cellphones received from movie production companies in a smart contract; f) a process of randomly extracting and outputting mapped advertising information according to a click signal for a user's secondary creative work for advertising cellphones; and g) a process of calculating advertising fees to be settled and paid due to advertising exposure for each primary and secondary creative work for advertising cellphones and managing the settlement of advertising fees for the advertiser and the movie production company.

Preferably, a marketing method based on movie image data sourcing is provided, characterized in that the first and second creative works for advertising cell panels provided by the movie producer to the advertising cell information management server (12) are scenes or videos of a movie or drama, or making scenes or videos of a movie or drama.

Preferably, a marketing method based on movie image data sourcing is provided, characterized in that the above process a) further includes a process in which the advertisement cell information management server (12) posts information on primary and secondary creative works for advertisement cell panels so that the advertiser can view them.

Preferably, the above b) process further includes a process in which the advertisement cell information management server (12) sets points to be paid to the movie production company per exposure according to the advertiser's settings, and a marketing method based on movie image data sourcing is provided.

Preferably, the above e) process is a process in which the advertisement cell information management server (12) uses a smart contract to create an NFT (Non-Fungible Token) consisting of information related to the storage path of the primary creative work for the advertisement cell version, the storage path of the cell, and the cell location information on the primary creative work, and an electronic wallet address on a blockchain, and a marketing method based on movie image data sourcing is provided.

Preferably, after the above process f), a marketing method based on movie image data sourcing is provided, characterized in that the advertisement cell information management server (12) further includes a process of processing payment of advertisement viewing points pre-charged by the advertiser when the user views the advertisement.

Preferably, after the above process f), a marketing method based on movie image data sourcing is provided, characterized in that the advertisement cell information management server (12) further includes a process of mediating a request to recharge advertisement viewing points on the condition of purchasing a product of a specific advertiser whose recharge points have all been extinguished at the user's request.

Preferably, the above g) process provides a movie image data sourcing-based marketing method characterized by including a process in which the advertisement cell information management server (12) provides different rewards to the user according to whether or not the advertisement information added to each cell is exposed to the user, and the click and output of the advertisement information; a process of settling the advertisement fee paid in proportion to whether or not the advertisement information is exposed to the movie production company, and the click and output of the advertisement information; and a process of deducting the advertisement fee in proportion to whether or not the advertisement information is exposed, and the click and output of the advertisement information.

Preferably, the above process f) further includes a process in which the advertisement cell information management server (12) processes event information inserted by the advertiser in advance to be displayed together with the user's click on the advertisement information, thereby providing a marketing method based on movie image data sourcing.

Preferably, prior to the above process a), a process in which the cell NFT management server (10) receives token issuance request information including the original data of a non-advertisement primary creative work and the number of cells created by dividing the original data from the primary creator; a process in which the non-advertisement primary creative work is divided into a plurality of cells so that the non-advertisement primary creative work can be displayed on the non-advertisement primary creative work; a process in which the cell NFT management server (10) issues an NFT (Non-Fungible token) by storing the storage address code of the non-advertisement primary creative work and the address code corresponding to the location of each cell in the primary creative work in a smart contract; a process in which the cell NFT management server (10) performs token transaction processing in conjunction with an NFT (Non-Fungible Token) transaction processing server (8); a process in which a token is transferred from a seller's wallet address to a buyer's wallet address using a smart contract; A marketing method based on movie image data sourcing is provided, characterized in that the cell NFT management server (10) includes a process of receiving a change request signal for non-advertisement secondary creative works to be included in the cell from a purchaser terminal and processing the change.

Preferably, a marketing method based on movie image data sourcing is provided, characterized in that the cell NFT management server (10) further includes a process of receiving a registration request signal of meta information linked to a non-advertisement secondary creative work from a purchaser terminal and performing mapping processing.

Preferably, the above process f) provides a movie image data sourcing-based marketing method that further includes a process in which the advertisement cell information management server (12) automatically adjusts the winning probability of a reward payment event in connection with the number of clicks on the secondary creative work for the advertisement cell version.

Preferably, a marketing method based on movie image data sourcing is provided, characterized in that, prior to the above process a), the advertisement cell information management server (12) further includes a process of recording a record of the winning result in advance on a node of a blockchain; and a process in which the advertisement cell information management server (12) calls information on the winning result that occurs when the secondary creative work for the advertisement cell panel is clicked from a blockchain network and provides it to the corresponding user.

The marketing method based on movie image data sourcing according to the present invention configures movie poster image data including stars as a primary creative work layer, divides the primary creative work into multiple cells, and exposes making image data, episode image data, etc. as secondary creative works in the cells. The issued NFT tokens link a token platform integrated with content and a mobile app so that a large number of fans can actively view and enjoy a large number of movie-related images by selecting NFT cells, and based on the viewing of those cells by those fans, a large number of advertisements are displayed together so that a large number of companies can play a role similar to movie sponsors, thereby achieving the advertising exposure effect similar to that of movie sponsors at a low advertising cost. The movie production company can reduce PPL that interferes with movie immersion while covering production costs through cell advertisements. Fans can enjoy viewing various movie-related images. The movie production company can take some of the profits from the issuance of the NFT and support some of the profits to advertisers, so that the advertising cost can be lower. The game that users enjoy with viewing reward points has the advantage that the game results can be trusted because the results are stored in advance on the blockchain.

Figure 1 is a schematic diagram illustrating a schematic configuration of a movie image data sourcing-based marketing system according to one embodiment of the present invention.
Figures 2a to 2g are diagrams showing the selection and display status of a primary creative work and a secondary creative work processed within a cell within the primary creative work through a movie image data sourcing-based marketing system according to one embodiment of the present invention.
FIG. 3 is a diagram illustrating a state in which an advertisement exposure image is selected and output through a movie image data sourcing-based marketing system according to one embodiment of the present invention.
FIG. 4 is a block diagram illustrating the configuration of a cell NFT management server included in a movie image data sourcing-based marketing system according to one embodiment of the present invention.
FIG. 5 is a block diagram illustrating the configuration of an advertisement cell information management server included in a movie image data sourcing-based marketing system according to one embodiment of the present invention.
FIG. 6 is a diagram illustrating the processing status of advertising support and approval for primary and secondary creative works provided by a movie production company through a movie image data sourcing-based marketing system according to one embodiment of the present invention.
FIG. 7 is a signal flow diagram illustrating the processing status for advertising support and approval through a movie image data sourcing-based marketing system according to one embodiment of the present invention.
FIG. 8 is a signal flow diagram illustrating game information management through a movie image data sourcing-based marketing system according to one embodiment of the present invention.

Hereinafter, the present invention will be described in detail with reference to the drawings.

FIG. 1 is a schematic diagram illustrating a configuration of a movie image data sourcing-based marketing system according to an embodiment of the present invention; FIGS. 2a to 2g are diagrams illustrating a state of selection and display of a primary creative work and a secondary creative work cell-processed within the primary creative work through a movie image data sourcing-based marketing system according to an embodiment of the present invention; and FIG. 3 is a diagram illustrating a state of selecting and outputting an advertisement exposure image through a movie image data sourcing-based marketing system according to an embodiment of the present invention.

With reference to this, a marketing system based on movie image data sourcing according to an embodiment of the present invention generates a smart contract including location information of cells that divide the original file of a primary creation into multiple pieces so that fandom works can be inserted and displayed on primary creations such as movie posters or making-of videos, records the smart contract on a blockchain, implements a platform that enables transactions, and manages secondary creations and metadata linked to the location information of the cells, thereby permanently maximizing online communication between stars and fans through tokens, and naturally promoting movies through acquaintances viewing secondary creations by matching and storing promotional cells for corporate brands or products with making-of videos and exposing them, and allows many small and medium-sized enterprises, like movie sponsors, to participate in movie-mediated marketing at a small cost, and secure the costs necessary for movie production without including PPL in the movie content.

More specifically, a marketing system based on movie image data sourcing according to one embodiment of the present invention has a structure in which a display space for one primary creative work is divided into a plurality of cells, and a secondary creative work is configured to be exposed at the location of the cells, thereby enabling distribution of creative content through a cell layer.

Here, the cell layer is divided into non-advertisement cell layers and advertising cell layers according to the content of the primary creative work, and multiple identical cell layers can be configured to overlap depending on user participation.

For example, if a single cell layer is divided into 100 cells in a grid structure, and 500 users apply to have their secondary creative works exposed in the cells of one cell layer, a marketing system based on movie image data sourcing according to an embodiment of the present invention can generate a total of 5 overlapping cell layers so that a total of 500 users can expose their contents through the cells.

The increase in the value of a star's creations means that, in addition to allowing the star's creations to be issued as a Non-Fungible Token (NFT) based on a blockchain, the value can be further increased by configuring the hash data of the location values of the cells into which the star's primary creations are divided as a Non-Fungible Token (NFT), allowing fans who own the location address of the cell to register secondary creations linked to the location of the cell, and supporting the viewing of those creations on the platform of the present invention, thereby implementing proof of the interaction between the star and the fans as an archival value that cannot be forged or altered.

Additionally, the increase in the value of a star's creations means the increase in economic value given to the star by issuing the star's creations as NFTs (Non-Fungible Tokens).

In addition, the increase in the value of a star's creation means an increase in the investment value of fans due to an increase in the market value of the NFT caused by fans participating as buyers of cells included in the star cell NFT implemented through the NFT issuance system of the present invention when the star's creation is issued as an NFT (Non-Fungible Token).

In more detail, while product or brand marketing using fandom is classical, the fan-driven creative work NFT issuance system according to one embodiment of the present invention can proactively connect multiple entities through the unification of fans to increase the value of the creative work of a star that many fans like, thereby creating a new market, and the unification of these entities can further increase the attractiveness as an investment product by driving an increase in the initial investment value when issuing an NFT (Non-Fungible Token).

Meanwhile, a marketing system based on movie image data sourcing according to one embodiment of the present invention is composed of a non-advertisement cell version made up of a star's primary creative work, and an advertising cell version in which advertising information is exposed together with or linked to the primary creative work, as the cell layer.

Management of non-advertising cellphone sales consisting of a star's primary creative work is performed by a cell NFT management server (10) configured in a marketing system based on movie image data sourcing according to one embodiment of the present invention. The cell NFT management server (10) registers primary creative works consisting of photographs or video content such as stars or movie posters, divides the primary creative works into a plurality of grids to create cells, packages data including hash data for the location values of the divided cells, and requests the NFT transaction processing server (8) to mint them into non-fungible tokens (NFTs), and allows a fan who owns the location address of the cell to register secondary creative works linked to the location of the cell, and supports viewing of the creative works on the platform of the present invention.

In addition, a marketing system based on movie image data sourcing according to one embodiment of the present invention is configured to include an advertisement cell information management server (12) that receives and registers creative work data related to advertisements, receives and registers advertisement content so that when viewing primary or secondary creative works for advertisement cell panels, advertisement content pre-registered in conjunction with the creative works is displayed, and performs advertisement fee settlement and reward processing for advertisement viewing.

Through this, the movie image data sourcing-based marketing system according to one embodiment of the present invention can form a platform for communication and bonding between stars and fans, and can form a new platform for promoting movies or various content production companies and advertising corporate brands and products that participate in the form of support for movies or various content production companies.

In addition, the above-mentioned advertisement cell information management server (12) receives primary creative work data and secondary creative work data for advertisement cell panels to be configured as advertisement cell layers through the film producer terminal (2), and receives and registers brand data and product advertisement data, which are advertisement target objects, received through the advertiser terminal (3).

Then, the advertiser terminal (3) reads the primary creative work data and secondary creative work data for a plurality of advertisement cell panels posted on the advertisement cell information management server (12), selects a specific secondary creative work, and supports advertisement posting.

In addition, the above movie producer terminal (2) views the product advertisement data of the advertiser who supported the advertisement posting for its specific secondary creation, and approves the advertisement posting of the product advertisement data of the specific advertiser.

Then, by obtaining approval from multiple movie producers, who are owners of multiple secondary creative works, for a single product advertisement, the same product advertisement can be displayed in multiple secondary creative works. For a single secondary creative work, multiple product advertisements approved in this way are classified and managed by the advertisement cell information management server (12), and when a user accesses the work, one advertisement data is randomly displayed on the screen of the user's terminal.

At this time, the creator terminal (not shown) for allowing the star, the primary creator of the non-advertisement cell layer, and the fan, the secondary creator, to upload the creation to the cell NFT management server (10) or register and update metadata such as SNS link information linked to the secondary creation may overlap with the seller terminal (4) and buyer terminal (6) that generate signals for selling and buying NFTs (Non-Fungible Tokens), so the description is omitted.

In addition, in a marketing system based on movie image data sourcing according to an embodiment of the present invention, an NFT transaction processing server (8) is configured to generate an NFT based on a smart contract through a blockchain network (100) and record it in a block upon receiving a signal requesting to package data including hash data for the location value of a cell and generate a non-fungible token (NFT) in conjunction with the cell NFT management server (10), and the NFT transaction processing server (8) receives selling and buying-related signals from a seller terminal (4) and a buyer terminal (6), and performs cell NFT transaction processing according to the electronic wallet address of each entity.

And, the NFT transaction processing server (8) records the smart contract in a block through the blockchain network (100).

The above blockchain network (100) shows the configuration of a public smart contract for mediating transactions through a blockchain address or storing NFTs in each node.

Below, the process of displaying a secondary creative work from a primary creative work and the process of exposing SNS information linked to the secondary creative work are described through FIGS. 2a to 2g.

First, the user can output a primary creation (100) as shown in Fig. 2a to the screen of the user terminal through an application, and convert the secondary creation as shown in Fig. 2b into a stored cell display screen so that a screen displaying a number of cells as shown in Fig. 2c can be output.

The main element of an NFT traded through a smart contract-based multi-creation management system according to one embodiment of the present invention is the location value of a cell, and a purchaser who owns the location value can register a secondary creation he or she created and various types of meta information through a content platform implemented by the cell NFT management server (10), and can ride on the value of the primary creation by distributing the secondary creation and SNS address.

A user can click on a secondary creative work stored in a cell such as Fig. 2c, and when clicked, SNS information linked to the secondary creative work can be displayed as in Fig. 2d.

By repeating such a process, the user can repeatedly expose multiple SNS screens linked to multiple secondary creations, as shown in FIGS. 2e and 2f, and can view the exposed SNS information by flipping through them, as shown in FIG. 2g.

FIG. 3 is a diagram illustrating a state in which an advertisement exposure image is selected and output through a marketing system based on movie image data sourcing according to an embodiment of the present invention. As illustrated in FIG. 3, an advertisement cell layer is an advertisement cell plate (110) composed of a movie poster or a short movie promotional video data, which is registered by a movie producer in the advertisement cell information management server (12) and issued as an NFT. The content that fills the entire front of the advertisement cell plate (110) is content such as a movie promotional poster or video, and this is called a primary creative work for an advertisement cell plate.

The advertisement cell panel (110) is divided into a plurality of grids to form a plurality of cells (Cell: A), and each cell (A) is managed by the advertisement cell information management server (12) so that secondary creative content for the advertisement cell panel, consisting of making-of images or episode images created during movie production, can be displayed.

At this time, enabling the secondary creative content for advertising cell panels to be exposed to each cell (A) means that the user can view the primary creative content for advertising cell panels through an application (not shown) on the user terminal, and by selecting a cell (A) configured to be configured to have multiple selections in the primary creative content for advertising cell panels, the secondary creative content for advertising cell panels, i.e., making image data, etc., stored in advance in the advertising cell information management server (12) is extracted and supported so that the user can view it through the application on the user terminal.

Accordingly, the user can view the first creative work for the advertising cell panel by operating the application installed on the user terminal, or can view the second creative work for the advertising cell panel by selecting any one cell (A).

When a user clicks on the above cell (A), a secondary creative work output area (112) and an advertisement output area (114) are output as shown in Fig. 3.

FIG. 4 is a block diagram illustrating the configuration of a cell NFT management server included in a movie image data sourcing-based marketing system according to one embodiment of the present invention.

With reference to this, the cell NFT management server (10) included in the movie image data sourcing-based marketing system according to one embodiment of the present invention is a server that performs registration and management for a non-advertisement cell layer, and the cell NFT management server (10) includes a primary creation registration unit (22) in which primary creation-related information of a primary creator, such as a star or movie poster, and token issuance request information are registered; a secondary creation registration unit (24) in which secondary creation-related information to be stored by physically dividing the primary creation data into a plurality of cells and linking them to the cells is registered; and a creation storage path management unit (26) that manages storage path information for the primary and secondary creations.

A cell location code management unit (28) is included to manage the location information of cells included in each non-fungible token (NFT) in the above primary creative work, and a cell division unit (30) is configured to divide the display space of the above primary creative work into a plurality of cells in a grid shape.

In addition, the cell NFT management server (10) further includes a linked meta information address management unit (32) that receives a registration request signal for meta information linked to a secondary creation from a purchaser's terminal, registers the linked meta information, and manages the address thereof.

The above cell NFT management server (10) is configured to include a token issuance request unit (34) that uses a smart contract to request the creation of a non-fungible token (NFT) consisting of data related to the first creative work and cell and an electronic wallet address on a blockchain.

In addition, the cell NFT management server (10) is configured to include a primary creation storage unit (36) for storing the primary creation, and a secondary creation storage unit (38) for storing the secondary creation.

FIG. 5 is a block diagram illustrating the configuration of an advertisement cell information management server included in a movie image data sourcing-based marketing system according to one embodiment of the present invention.

Referring to this, the advertisement cell information management server (12) included in the movie image data sourcing-based marketing system according to one embodiment of the present invention is a server that performs registration and management of the advertisement cell layer, and operates in conjunction with the cell NFT management server (10).

More specifically, the above-described advertisement cell information management server (12) is configured to include an advertisement cell-use primary creation registration unit (52) in which information related to the primary creation of the advertisement cell-use, consisting of a movie poster or promotional image or video, and token issuance request information are registered; and an advertisement cell-use secondary creation registration unit (54) in which information related to the secondary creation of the advertisement cell-use, which is to be stored by physically dividing the display space of the advertisement cell-use primary creation data into a plurality of cells and linking them to the cells, is registered.

At this time, the primary and secondary creative works for advertising cell panels provided by the above movie producer to the advertising cell information management server (12) are scenes or videos of movies or dramas, or making scenes or videos of movies or dramas.

In addition, the advertisement cell information management server (12) includes an advertisement information registration unit (56) that receives and registers advertisement data on products or brands from advertisers who are qualified to support advertisement exposure for a number of primary and secondary creative works for the advertisement cell panel.

In addition, the above-mentioned advertisement cell information management server (12) is configured with a reward point payment processing unit (58) that pays advertisement viewing points to the user when advertisement information is exposed through a cell click therein. The reward point payment processing unit (58) determines whether advertisement information added to each cell is exposed to the user, provides different rewards to the user according to the click and output of the advertisement information, settles the payment advertising fee in proportion to the exposure of the advertisement information and the click and output of the advertisement information to the movie production company, and deducts the advertising fee in proportion to the exposure of the advertisement information and the click and output of the advertisement information.

In addition, the advertisement cell information management server (12) is configured with an advertisement mapping approval processing unit (60) that receives and processes approval signals from multiple movie production companies regarding advertisement exposure support for the primary and secondary creations for the advertisement cell version, so that the advertisement data registered by the advertiser in the advertisement cell information management server (12) can be approved for registration in secondary creations for the advertisement cell version by multiple movie production companies, and secondary creations composed of making data or episode data of movie content can receive approval requests from multiple advertisement data, and the advertisement mapping approval processing unit (60) processes the approval of the advertisement mapping.

In addition, the above-mentioned advertisement cell information management server (12) is configured with an advertisement mapping processing unit (62) that performs mapping registration and processing of secondary creative works and advertisement data for each advertisement cell panel.

Meanwhile, the above-mentioned advertisement cell information management server (12) can play a game with the reward points acquired by the user within it. The game is played by installing a general game tool, and since this is a known technology, an explanation will be omitted.

At this time, the advertisement cell information management server (12) is configured with a click-count-linked winning probability adjustment unit (64) that automatically adjusts the winning probability of a reward payment event or the game in conjunction with the number of clicks on the secondary creative work for the advertisement cell board, and a game progress processing unit (66) that is configured internally to proceed by installing a game tool of the public notice.

Meanwhile, the above-mentioned advertisement cell information management server (12) is configured with a winning result pre-recording processing unit (68) that records the winning result of an event drawing in advance on a node of a blockchain. The above-mentioned winning result pre-recording processing unit (68) is not only applied to the drawing system, but also records information on the winning rate of a game, etc. in advance on a block of a blockchain by the above-mentioned advertisement cell information management server (12) before the start of the game.

At this time, the block of the blockchain that records the winning result is the block related to each NFT when issuing the NFT including the above cell information, and is ultimately recorded in the smart contract.

In addition, the winning result pre-recording processing unit (68) compares the number of users participating in the game with the number of winning information in the blockchain where the winning information is recorded, and when issuing a cell NFT according to the trend, records the number of winning information proportional to the number of users participating in the game in the smart contract.

That is, when the number of game participating users increases by a certain percentage or more compared to the winning information recorded in the smart contract, the winning result pre-recording processing unit (68) records more winning information in the cell NFT issued thereafter, and preferably, rather than recording only one winning result information in a single cell NFT, more winning result information can be recorded.

In addition, the above-mentioned advertisement cell information management server (12) is configured with a winning result call processing unit (70) that calls information about the winning result that occurs when the secondary creative work for the above-mentioned advertisement cell is clicked from the blockchain network and provides it to the corresponding user, and reference symbol 72 is a control unit that controls each configuration.

The functions and operations of a movie image data sourcing-based marketing system according to one embodiment of the present invention having the above-described configuration are described in detail with reference to the attached drawings.

FIG. 6 is a diagram illustrating a processing state for advertising support and approval for primary and secondary creative works provided by a movie production company through a movie image data sourcing-based marketing system according to an embodiment of the present invention, and FIG. 7 is a signal flow diagram illustrating a processing state for advertising support and approval through a movie image data sourcing-based marketing system according to an embodiment of the present invention.

First, the advertisement cell information management server (12) included in the movie image data sourcing-based marketing system according to one embodiment of the present invention comprises a primary creation storage unit (74) storing original data of the primary creation for the advertisement cell version and original data of the secondary creation for the advertisement cell version, a secondary creation storage unit (76), and an advertisement information storage unit (78) storing advertisement data linked to the secondary creation.

A marketing system based on movie image data sourcing according to one embodiment of the present invention receives, registers, and manages primary creative works, which are non-advertisement cell layers, and secondary creative works data mapped to be exposed in the divided cell spaces of the primary creative works, in a cell NFT management server (10), and the reception, registration, and management of primary creative works data for advertisement cell layers, which are advertisement cell layers, and secondary creative works data for advertisement cell layers are processed in an advertisement cell information management server (12).

First, a brief explanation will be given of the registration and management of non-advertisement primary and secondary creative works through the cell NFT management server (10). The cell NFT management server (10) receives token issuance request information including the original data of the non-advertisement primary creative work and the number of cells created by dividing the original data from the primary creator.

And, the cell NFT management server (10) divides the non-advertisement primary creative work into multiple cells so that it can be displayed on the non-advertisement primary creative work.

At this time, dividing a non-advertisement primary creative work into a number of grid-shaped cells means physically dividing the space of the primary creative work so that secondary creative works can be exposed on the divided cells. This does not mean inserting secondary creative works into the cells, but rather implementing it through an application of the user terminal so that the secondary creative works are exposed when specific conditions are met at the location of the cells.

Then, the cell NFT management server (10) issues an NFT (Non-Fungible token) by storing the storage address code of the non-advertisement primary creative work and the address code corresponding to the location of each cell in the primary creative work in a smart contract. The NFT issuance request can be processed by the cell NFT management server (10), and the actual issuance processing can be processed by the NFT transaction processing server (8).

At this time, the NFT for the cell space issued in this manner can be traded, and a user who has acquired an NFT for a cell registers a secondary creative work consisting of his/her own photo or work to the cell NFT management server (10) so that it can be displayed in the corresponding cell location through an application provided by the cell NFT management server (10).

That is, the above cell NFT management server (10) receives a registration request signal for meta information linked to a non-advertisement secondary creative work from the purchaser's terminal and processes the mapping.

In addition, a user who has acquired an NFT for a cell can register his/her own meta information, such as the access address information of the SNS he/she has joined, in that cell, allowing unspecified third parties to view his/her SNS information.

Accordingly, the above cell NFT management server (10) can perform token transaction processing in conjunction with the NFT (Non-Fungible Token) transaction processing server (8), and tokens are transferred from the seller's wallet address to the buyer's wallet address using a smart contract.

Below, processing through the advertisement cell information management server (12) is described through Fig. 7.

First, the advertising cell information management server (12) receives and registers original data on the primary creative works for advertising cell panels to be issued as NFTs (Non-Fungible Tokens) based on a blockchain from a number of film production companies with suitable sourcing qualifications and the secondary creative works for advertising cell panels to be positioned on the upper layer of the primary creative works and displayed on cells divided into a number of grid shapes.

Next, the above-mentioned advertisement cell information management server (12) issues information on the primary and secondary creative works for advertisement cell panels received from the movie production company as NFT (Non-Fungible token) stored in a smart contract.

That is, the above-mentioned advertisement cell information management server (12) uses a smart contract to create an NFT (Non-Fungible Token) on the blockchain consisting of information related to the storage path of the first creative work for the advertisement cell panel, the storage path of the cell, and the cell location information on the first creative work, and an electronic wallet address.

In addition, the above-mentioned advertisement cell information management server (12) posts information on primary and secondary creative works for advertisement cell panels so that advertisers can view them.

And, the above-mentioned advertisement cell information management server (12) receives advertisement data for products or brands from advertisers who are qualified to support advertisement exposure for a number of the above-mentioned primary and secondary creative works for the advertisement cell panel.

At this time, the above-mentioned advertisement cell information management server (12) sets the points to be paid to the movie production company per exposure according to the advertiser's settings.

In addition, the above-mentioned advertisement cell information management server (12) receives and registers a signal from an advertiser specifying a secondary creative work for which an advertisement is to be posted, and transmits an approval request signal to the corresponding movie production company terminal.

In addition, the above-mentioned advertisement cell information management server (12) receives approval signals from multiple movie production companies regarding advertisement exposure support for the first and second creations for the above-mentioned advertisement cell panel.

At this time, there are multiple primary and secondary creative works for advertising cell panels registered in the above-mentioned advertising cell information management server (12), and multiple advertising data to be exposed to a single primary and secondary creative work for advertising cell panels are approved and mapped taking this into consideration.

And, even if there are multiple advertisement data to be exposed in a single advertisement cell version's primary and secondary creations, if the advertisement data is not particularly problematic and approval is given, the advertisement cell information management server (12) automatically randomly extracts one advertisement data from among the multiple exposure candidate advertisement data and exposes it in the advertisement output area below when the corresponding secondary creation for the advertisement cell version is exposed.

For example, the first creative work for the above-mentioned advertising cellphone version is a creative work such as a movie poster, and the second creative work for the above-mentioned advertising cellphone version is a making-of video or episode video data related to the movie. Since users enjoy viewing various making-of videos or episode videos generated during the production of a movie, the movie producer can naturally promote the movie through the first and second creative works for the above-mentioned advertising cellphone version.

Additionally, since users enjoy watching various making-of videos or episode videos created during the filming process, the marketing effect is very large when advertisements are displayed in the advertising area located at the bottom of secondary creative works.

Accordingly, when a user clicks on a cell to view a secondary creative work for an advertisement cell, the advertisement cell information management server (12) extracts the secondary creative work for the advertisement cell mapped to that cell and displays it on the user's terminal. At this time, one of the plurality of advertisement data classified to be displayed below the secondary creative work for the advertisement cell is randomly extracted and displayed together.

At this time, when the user views the above advertisement data, the user is processed to play various games pre-loaded in the advertisement cell information management server (12) or automatically participate in a prize draw.

In addition, the advertisement cell information management server (12) processes the event information that the advertiser has inserted in advance to be displayed together with the user's click on the advertisement information, and thereafter, the advertisement cell information management server (12) processes the payment of advertisement viewing points that the advertiser has charged in advance when the user views the advertisement.

In addition, the above-mentioned advertisement cell information management server (12) can receive a request signal to recharge advertisement viewing points on the condition of purchasing a product from a specific advertiser whose recharge points have all been extinguished at the user's request, and transmit the request signal to the advertiser's terminal.

In addition, the above-mentioned advertisement cell information management server (12) calculates the advertising fee that must be settled and paid due to advertisement exposure for each primary and secondary creative work for each advertisement cell panel and manages the settlement of the advertising fee for the advertiser and the film production company.

Meanwhile, the above-mentioned advertisement cell information management server (12) can provide different rewards to users depending on whether advertisement information added to each cell is exposed to the user and whether the advertisement information is clicked or output.

In addition, the above-mentioned advertisement cell information management server (12) calculates the advertisement fee paid to the movie production company in proportion to whether the advertisement information was exposed and the clicks and output of the advertisement information, and performs processing to deduct the advertisement fee in proportion to whether the advertisement information was exposed and the clicks and output of the advertisement information.

FIG. 8 is a signal flow diagram illustrating game information management through a movie image data sourcing-based marketing system according to one embodiment of the present invention.

First, in the description of Fig. 7, if the user has already been exposed to or viewed advertising information through exposure to a secondary creative work for an advertising cell panel, the advertising cell information management server (12) provides the user with reward points for playing a game or allows the user to enter a lottery. Before the results of such a game or entry are released, the advertising cell information management server (12) records the record of the winning results in advance on a node of the blockchain.

In that state, if the user is exposed to or views advertising information through exposure to a secondary creative work for an advertising cell, the advertising cell information management server (12) provides the user with reward points for playing the game or allows the user to apply for a prize.

In the case of a game, the above-mentioned advertising cell information management server (12) performs game processing for the corresponding user.

At this time, the advertisement cell information management server (12) randomly extracts and outputs mapped advertisement information according to a click signal for the user's secondary creative work for the advertisement cell panel, and the advertisement cell information management server (12) can automatically adjust the winning probability of the reward payment event in conjunction with the number of clicks on the secondary creative work for the advertisement cell panel.

When the secondary creative work for the above advertisement cell is clicked, the advertisement cell information management server (12) calls the information on the winning result from the blockchain network and provides it to the relevant user.

At this time, the advertisement cell information management server (12) can record data on the game result in advance on the blockchain when issuing an NFT containing secondary creative work information for the advertisement cell version. The record of the game result can store the result values of not just one game but many games in advance, and at some point, the result value of the game can be provided to the user after the game by matching the record value of the blockchain with the record value of the advertisement cell information management server (12).

Meanwhile, the above-mentioned advertisement cell information management server (12) determines the increase/decrease speed of the number of users participating in the game and automatically adjusts the number of records in the blockchain in proportion to the increase/decrease speed of the number of users participating in the game.

Meanwhile, the movie image data sourcing-based marketing system and method according to an embodiment of the present invention are not limited to the above-described embodiment, and various changes can be made within a scope that does not deviate from the technical gist thereof.

2: Filmmaker terminal, 3: Advertiser terminal,
4:Seller terminal, 6:Buyer terminal,
8: NFT transaction processing server, 10: Cell NFT management server,
12: Advertisement cell information management server, 100: Blockchain network,
A: Cell.

Claims (13)

a) A process in which the advertising cell information management server (12) receives and registers data on the primary creative works for advertising cell panels to be issued as NFTs (Non-Fungible Tokens) based on a blockchain from a number of film production companies with suitable sourcing qualifications and the secondary creative works for advertising cell panels to be positioned on the upper layer of the primary creative works and displayed on cells divided into a number of grid shapes;
b) A process of receiving advertising data on products or brands from advertisers who are qualified to support advertising exposure for a number of the above-mentioned first and second creative works for advertising cell panels;
c) A process of receiving approval signals from multiple film production companies for advertising exposure support for the first and second creative works for the above advertising cell panel;
d) A process of mapping and storing information on the first and second creative works for the above-mentioned advertising cellphone and the advertising information displayed on the second creative works for the advertising cellphone;
e) The process of issuing NFT (Non-Fungible token) by storing information on the first and second creative works for advertising cellphone received from the film production company in a smart contract;
f) A process of randomly extracting and outputting mapped advertising information based on a click signal for a secondary creative work for a user's advertising cell panel;
g) A marketing method based on movie image data sourcing that includes the process of calculating advertising costs to be settled and paid due to advertising exposure for each primary and secondary creative work for each advertising cell panel and managing the settlement of advertising costs for the advertiser and the movie production company. In paragraph 1,
A marketing method based on movie image data sourcing, characterized in that the first and second creative works for advertising cell panels provided by the above movie producer to the advertising cell information management server (12) are scenes or videos of movies or dramas, or making scenes or videos of movies or dramas. In paragraph 1,
A marketing method based on movie image data sourcing, characterized in that the above process a) further includes a process in which the advertisement cell information management server (12) posts information on primary and secondary creative works for advertisement cell panels so that advertisers can view them. In paragraph 1,
The above b) process is a marketing method based on movie image data sourcing, characterized in that it further includes a process in which the advertisement cell information management server (12) sets points to be paid to the movie production company for each exposure according to the advertiser's settings. In paragraph 1,
The above process e) is a process in which the advertisement cell information management server (12) uses a smart contract to create an NFT (Non-Fungible Token) consisting of information related to the storage path of the primary creative work for the advertisement cell version, the storage path of the cell, and the cell location information on the primary creative work, and an electronic wallet address on the blockchain, a marketing method based on movie image data sourcing. In paragraph 1,
A marketing method based on movie image data sourcing, characterized in that after the above process f), the advertisement cell information management server (12) further includes a process of processing payment of advertisement viewing points pre-charged by the advertiser when the user views the advertisement. In paragraph 1,
A marketing method based on movie image data sourcing, characterized in that after the above process f), the advertisement cell information management server (12) further includes a process of mediating a request to recharge advertisement viewing points on the condition of purchasing a product of a specific advertiser whose recharge points have all been extinguished at the user's request. In paragraph 1,
The above g) process is a process in which the advertisement cell information management server (12) provides different rewards to users depending on whether or not the advertisement information added to each cell is exposed to the user and the click and output of the advertisement information;
The process of settling advertising costs proportional to the exposure of advertising information to movie production companies and the clicks and output of advertising information;
A marketing method based on movie image data sourcing, characterized by including a process of deducting advertising costs in proportion to whether advertising information is exposed and the clicks and output of advertising information. In paragraph 1,
The above process f) is a marketing method based on movie image data sourcing, characterized in that it further includes a process in which the advertisement cell information management server (12) processes event information inserted by the advertiser in advance to be displayed together with the user's click on the advertisement information. In paragraph 1,
Prior to the above process a),
A process in which the cell NFT management server (10) receives token issuance request information including the original data of a non-advertisement primary creative work and the number of cells created by dividing the original data from the primary creator;
A process of dividing a non-advertisement primary creative work into multiple cells so that it can be displayed on the non-advertisement primary creative work;
The above cell NFT management server (10) issues a NFT (Non-Fungible token) by storing the storage address code of the non-advertisement primary creative work and the address code corresponding to the location of each cell in the primary creative work in a smart contract;
The process in which the above cell NFT management server (10) performs token transaction processing in conjunction with the NFT (Non-Fungible Token) transaction processing server (8);
The process of transferring tokens from the seller's wallet address to the buyer's wallet address using a smart contract;
A marketing method based on movie image data sourcing, characterized in that the above cell NFT management server (10) includes a process of receiving a change request signal for non-advertisement secondary creative works to be included in the cell from the purchaser terminal and processing the change. In Article 10,
A marketing method based on movie image data sourcing, characterized in that the above cell NFT management server (10) further includes a process of receiving a registration request signal for meta information linked to a non-advertisement secondary creative work from a purchaser's terminal and performing mapping processing. In paragraph 1,
The above process f) is a marketing method based on movie image data sourcing, which further includes a process in which the advertisement cell information management server (12) automatically adjusts the winning probability of a reward payment event in connection with the number of clicks on the secondary creative work for the advertisement cell panel. In paragraph 1,
Prior to the above process a), the advertisement cell information management server (12) records the winning results in advance on a node of the blockchain;
A marketing method based on movie image data sourcing, characterized in that it further includes a process in which the advertisement cell information management server (12) calls information on the winning result when clicking on the secondary creative work for the above advertisement cell panel from the blockchain network and provides it to the relevant user.

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