TW490626B - A technique for implementing browser-initiated user-transparent network-distributed interstitial web advertising through use of an advertising tag embedded in a referring web page - Google Patents

Abstract

A technique for implementing in a networked client-server environment, e.g., the Internet (10), network-distributed advertising in which advertisements are downloaded, from an advertising server (15) to a browser (7) executing at a client computer (5), in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag (40) is embedded into a referring web page (35). This tag contains two components (42, 44). One component (42) effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent (420) at the client browser. This agent ""politely"" and transparently downloads advertising files (media and where necessary player files), originating from an ad management system (25) residing on a third-party advertising web server (20), for a given advertisement into browser cache and subsequently plays those media files through the browser on an interstitial basis and in response to a user click-stream. The other component (44) is a reference, in terms of a web address, of the advertising management system. This latter reference totally ""decouples"" advertising content from a web page such that a web page, rather than embedding actual advertising content within the page itself, merely includes an advertising tag that refers, via a URL, to a specific ad management system rather than to a particular advertisement or its content. The ad management system selects the given advertisement that is to be downloaded, rather than having that selection or its content being embedded in the web content page.

Description

490626 Printed by A7 B7, Consumer Cooperatives, Intellectual Property Bureau, Ministry of Economic Affairs 5. Description of the invention (/) Background of the invention 1. Field of the invention The present invention relates to a technology, more specifically for customers on the Internet- The server environment is, for example, a device and accompanying method for implementing network-distributed advertisements under the Internet, in which advertisements are downloaded from an advertisement server to a web browser running on a client's computer ' It is in a way transparent to the user in the browser and responds to the click-data stream generated by the user from one webpage to the next, and then by the The browser displays it on a cracked basis. 2. Description of Known Technologies Currently, the use of the Internet and, in particular, the use of the World Wide Web (hereafter simply referred to as the "Internet") is growing explosively, especially when the number of websites and connected Internet When road users continue to expand rapidly and on a large scale, exponentially. In essence, after establishing an appropriate network connection to the Internet, users at the client's computer can easily take advantage of a graphical web browser, such as currently sold by Microsoft Corporation of Redmond, Washington Internet Explorer (IIE) "browser to connect to a website 'and then download the desired webpage by simply providing a specific address for the webpage (known as a URL or a universal resource location) This can be achieved by the browser. The URL also identifies the address of the website in terms of the Internet's domain name of the website, and the page of information on the website in terms of its corresponding file name. Each The website stores at least one, and usually the actual 5 paper sizes are applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) — — — — — — — — — — — — — — — — — — I — One 6, — — — — — — — — — — — — — — — — — — — — — — — — — — — (Please read the notes on the back before filling in this ) 490 626

It is multiple web pages, all of which are arranged in a pre-defined hierarchy, generally starting with the so-called "homepage" at its root. Each such web page is written in HTML (Hyper Document Markup Language) format. In this context, a web page refers to content accessed through a single URL containing, for example, text, graphics, and other information specified in HTML code for that particular web page. Once the user provides the URL of interest, the browser operated by the user uses a TCP / IP protocol (Transmission Control Protocol / Internet Protocol) to send an appropriate command to a site on the site And a HTTP (Hyper File Transfer Protocol) server at the remote end of the webpage is stored to access and download the corresponding file for the webpage. The server then uses the TCP / IP communication protocol to send a stored file containing the HTML code that makes up the webpage back to the browser as a response. When the file constituting the webpage itself is received by the browser, the browser interprets and executes the HTML code in the file to properly combine and provides the webpage to the client computer on the screen, for example user. Such webpages themselves may contain HTML commands that refer to other files located on the same website or on different websites. When the commands are properly interpreted and executed by the browser, the commands cause the files to be downloaded. And the generated content is appropriately combined by the browser into the provided webpage. Once all relevant content of the webpage is provided, the user can then position his or her mouse cursor to the appropriate hyperlink link, button or other appropriate user input field displayed on the webpage ( "Hotlink" is performed in any case here), and then, for example, by clicking with a mouse, a file is efficiently downloaded and another desired webpage is continuously provided. This paper applies Chinese national standards. (CNS) A4 specification (210 X 297 mm) ------------- 螓 (Please read the precautions on the back before filling out this page) Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs — ^ -------------------------------- Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 490626 A7 B7 V. Description of Invention (I) until the user has completed his or her visit to the website, at which point the user can use a hot link to transfer to a page on another website, and so on. A hot link indicates the complete website address of a related webpage, which contains the domain name of the website where the webpage is hosted. Therefore, by simply and continuously locating and "clicking" his or her mouse under a proper hot link for each of the pages of the desired page, the user can easily remove the page from the page. The corresponding website continuously takes out the HTML file for each desired webpage and provides the webpage. By doing this, it is generally effortless to jump from the website to the website, regardless of where they are actually located. . Since the advent of HTML and accompanying browser software a few years ago, HTML and accompanying browser software currently include languages such as Java and JavaScript ("Java" is registered with Sun Microsystems, Mountain View, California) Trademark; "JavaScript" is a programming language for maintainers of Netscape Communications Corporation, Mountain View, California), and is undergoing fairly rapid and continuous development. Its main purpose is to continue to provide web authors with the ability to provide increasingly rich content through their web pages, and thus to enhance the "user experience" of users who visit those web pages. As a result, web pages are no longer limited to fairly simple text displays like earlier versions of HTML and browser software, but now can cover even the most dynamic graphics and interactive multimedia presentations of interactive graphics and interactive games. The convenience of browsing the Internet combined with the relatively low cost of accessing the Internet, and the ease with which a website can be set up, these factors are in common. This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 Public love) --------------- Order --------- line «(Please read the notes on the back before filling out this page) 490626 A7 B7 V. Description of the invention (F) In the same place, the unprecedented growth and proliferation of the Internet's own stations and the Internet's 1 user's community has been warmed throughout the world. In this regard, by building a JlL website, merchants, sellers, and other information providers # 有 * 着 1 前 ^ 斤 ^ There are opportunities to reach the potential of women without a cost that is far lower than any previous feasible method Consumers, no matter where they live, 'this is something that has never been heard just 5 to 10 years ago. Moreover, before the amazingly large and diverse range of information available on the Internet, the term 'webview' is becoming so popular that, for a sufficient number of individuals, browsing in the past has begun to move from traditional "Popular entertainment" is, for example, TV and cable TV, which has moved away a considerable audience. Although such a transfer is currently quite small, it is very likely to grow rapidly. In addition, given the simplicity and convenience of users who are located on their personal computers and basically just use a few mouse clicks to interact with remote sites, the goods and services are E-commerce, which is ordered through the Internet without ever visiting the actual store, is rapidly emerging as an important sales medium. Such media are very likely to be severely challenging and may even change traditional forms of retail in a very short period of time. Under the widespread and continuous growth of the Internet as a source of consumer information and the increased acceptance of consumers in e-commerce, advertisers have clearly realized the Internet as a way to effectively spread advertising to The unlimited potential of the mass media. Unfortunately, for a variety of practical reasons, some are technical in nature, while others are about the nature of traditional online advertising itself '. So traditional web-based advertising often leads to unsatisfactory results , 8 This paper size applies to China National Standard (CNS) A4 specifications (210 X 297 public love) 螓 — 丨 (Please read the precautions on the back before filling this page) Printed by the Intellectual Property Bureau Staff Consumer Cooperatives II · 11111111 — — — — — — — — — — — — — — — — — — — — — — Printed by the Intellectual Property Office of the Ministry of Economic Affairs Consumer Cooperatives 490626 A7 B7 V. Description of Invention (ί) It is often the majority of advertisements Who avoided it. With regard to this aspect ', there are several means in this technology for implementing web-based advertising. However, all the means have more or less severe restrictions' which have been very limited to their satisfaction and use. At present, a main format called "banner" for online advertising is a type of display with a rectangular graphic located in a provided webpage, typically at a fixed position. A title, which can be static or animated, can be located anywhere within the provided webpage, but is most often located at the top or bottom of the webpage, or along the vertical edge. Depending on the size of the title, the title can extend across the width or length of an entire web page, and usually contains the name of the advertised product or service with a graphically significant pattern. Increasingly, a title for a specific product or service is created as a hot link to enable consumers to "click-through" the title (ie, generate a mouse point on the title) (Optional), in order to transfer to the website maintained by the corresponding advertiser through its browser, and crawl the webpage from the website to provide additional information related to the product or service. Therefore, consumers can easily get more information by clicking-passing; and advertisers who monitor such clicking-by the number of occurrences in a given period can get the corresponding headline Effect on the effect. A title is usually generated by appropriately embedding specific HTML code for the title in the HTML code of the specific web page in which the title will appear. Because the client's browser interprets and then executes the HTML code of the webpage obtained, the browser will compile and execute 9 paper sizes in order to comply with the Chinese National Standard (CNS) A4 specification (210 X 297 mm) — — — — — — — — — — 9 ^^ -------- ^ ------- I (Please read the notes on the back before filling this page) 490626 A7 B7 V. Description of the invention (t ) For the title's embedded code, and thus displaying the title at a specified position above the webpage becomes part of the provided webpage. In implementing a title, whether static or even animated, the HTML code generally involves downloading an appropriate file to the client's browser for the title. The file can be stored on the same server that stores the HTML file of the web page, or retrieved from a remote server. The file itself can contain a graphic, such as a GIF (Graphics Interchange Format) file format, or an ava applet that generates and provides the required animation graphics once interpreted and executed by the browser. . Regardless of whether the file is a graphic or an applet, it takes time to download, and it must be downloaded by the browser and combined on the page before the page is fully available. The download time for the file, especially as its size increases, is clearly a prerequisite, which lengthens the period during which the web page will be fully downloaded, thus extending the time after a user has moved to the web page. The time of the web page containing the title is fully provided. The bandwidth of a channel connected to a client computer (for example, a personal computer--PC), such as that provided by a modem connection, is usually quite limited. Therefore, if the title's file size is quite large, it must be for the case of quite "rich" content, such as audio or video content, the delay in downloading the file over the limited bandwidth connection It can be very slow and greatly frustrate users. As a result, users may have to wait for a considerable period of time before all web page components for multimedia content are completely downloaded to allow the web page to be served. If such a delay is encountered during the transfer of the webpage, it may be quite frustrating for the user. This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm). Please fill in this page for further information) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs

-ϋ ϋ ϋ ϋ ϋ II-δ, II ϋ ϋ n ϋ ϋ ϋ I i I n I ϋ I n I nnn ϋ I n I ϋ ϋ I n I ϋ I ϋ I Printed by the Intellectual Property Bureau, Ministry of Economic Affairs, Consumer Consumption Cooperative 490626 A7 B7 V. Description of the Invention (7) Even at this point, the user ends his or her waiting, and the download will be ended very early and transferred to another web page. Therefore, in an effort to maintain an appropriate "editing experience" for users, content providers have extremely limited the file size of such titles provided to their web pages in order to minimize web page downloads and will therefore wait Minimize time. Unfortunately, this limited file size actually limits the richness of the content of a title, making it a fairly simple advertisement-even with animation. Therefore, because advertisers quickly find a relatively low number of click-throughs, headlines often fail to attract enough viewers' attention to justify their usability and cost. In an effort to overcome the limitations of headline-related content, this technology teaches the use of different advertising modalities: so-called "rntemmal" advertising. See, for example, U.S. Patent No. 5,305,195 (A.J. Murphy, patent issued on April 19, 1994-hereinafter referred to as "Murphy"), which reveals the idea of using gap advertising, although not in Online advertising in this article. As described in Murphy's patent, pre-stored advertisements are displayed on ATM (automated transaction machine) terminals on each group's network at specific time intervals. In particular, the advertisement is downloaded directly or via a server from a remote computer, and stored locally on each such terminal, and then displayed on the terminal, and the advertisement is Waiting for a response from a remote host transaction server to a transaction being issued at the terminal. All in all, especially for online advertising, gap-based advertising starts with a paragraph of heat displayed by a user's click on a browser. Link # π This paper size applies the Chinese National Standard (CNS) A4 specification ( 210 X 297 mm) — — — — — — — — — — — — — — 1111111 — — — — — — — — — — — — — — — — — — — — — — — — — — — (Please read the notes on the back before filling out this page) Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 490626 A7 ____ B7 V. Description of Invention (f) on 'to get the desired web page, Displayed within the time interval before the webpage begins to be served. This interval, often called a "gap," is simply caused by the fact that once a user clicks on a hot link for a new web page, the browser needs time to obtain it from a remote web server. Archives for that particular web page, and then completes the assembly and provides the web page. The length of the gap is quite uncertain, and the length is determined by various factors, including, for example, the number of files required to fully provide the new web page, the size of each file, and the size Network and server congestion during hot links and delays by maintenance staff. Gap-based online advertising is taught in, for example, U.S. Patent Nos. 5,737,619 and 5,572,643 (both patents were granted to DH Judson, but on or below April 7, 1998 and November 5, 1996, respectively Called the "Judson" patent). Judson's patent reveals the idea of embedding an advertisement as an information object in a web page file in such a way that the object will remain hidden and not displayed when the file is executed to serve the web page. The information object is not displayed, but is temporarily stored locally by the browser during the execution of the code of the web page. Then, when the user initiates a transfer initiated by a hot link to move from the webpage to the next webpage, that is, during a gap, the browser obtains the advertisement from the local cache register. It is displayed until the next web page is downloaded and served. Please also refer to published international patent application WO97 / 07656 (owned by E. Barkat et al., Published on March 6, 1997), which discloses "euphemistic, downloading thoughts. Here only ' During the use of the bandwidth of the communication channel (link) connected to the tide browser less than a preset critical threshold interval 12

1 This paper size applies to China National Standard (CNS) A4 specifications (210 x 297 male H (Please read the precautions on the back before filling this page)

490626 Printed by A7, B7, Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs, 5. Description of the invention), the browser on a local computer (for example, the client's PC) will start from a remote advertising system server and appear to be a Background process to download a file for online advertising. The purpose of this "euphemistic" download is to minimize interference with other communication applications before it is executed on the PC of the customer who will use the link. The browser is only after a user has been detected by a traditional screen saver method that has not interacted with his or her PC for a preset period of time, for example because there was no movement of the mouse or The user presses a key on the keyboard to display the downloaded advertisement to the user. The server is based on the user-ID and preference information of the user who is currently on the PC, and when a connection is established between the client's PC and the server, the client's PC is uploaded to the server's PC Configuration information to select the advertisements for downloading to the client's PC. Although the files related to the gap advertisement may be large, the files are advantageously obtained by the client's browser during the interval when the browser would have been idle and the bandwidth usage of the Internet connection would be quite low . Without processing gapped ads, such "idle time" will occur when the browser has fully served the page and the user is watching the page, but has not clicked a hot link to transfer to another page after that. During this idle time, the browser will just wait for further input from the user. By reducing (if not excluded) the problems inherent in the title and due to waiting for downloads, Gap-based advertising is provided by using idle time for downloading and local temporary storage, which is provided by This opens up a theoretical possibility of transmitting very rich media content with a pleasant "user experience". However, the gap-made advertisements made in the knowledge have serious actuality. 13 The paper size is applicable to the Chinese National Standard (CNS) A4 (210 X 297 mm) -11 I ^^ 1 1 ^ 1 m ϋ ·· i-ϋ 1 —amf I · «§ · tmmmmm I ϋ ^^ 1 ϋ ϋ 1ml ^^ 1 ϋ · · ϋ ϋ · ·· 1 I ϋ emmmw ϋ I — ^ 1 ϋ ni ^ i I · ϋ · ϋ II ϋ ϋ ϋ n I n ι ϋ n iai I (please read the precautions on the back before filling this page): > 490626 A7 B7 V. Description of the invention () Disadvantages, this has very disadvantageously limited its usability / Conventional gapped and other forms of existing online advertising-not different from headings here-rely on embedding HTML ad code in the HTML encoding of a web page to become, for example, something else that cannot be displayed. Unfortunately, this method originally taught in Judson's patent may be immutable and expensive for the advertiser to produce and especially after assuming that the advertiser tries to modify his or her content for some reason. of. In particular, the current advertising code is manually inserted into each content webpage where the advertisement is to be carried. Therefore, as websites (especially large websites) increase the number of content pages available for advertising, increasingly sophisticated embedded advertisements, such as multimedia, video, or audio advertisements, need to be inserted into existing website content. Investment in human resources, time, and expenses. Under this consideration, one of the titles usually requires, for example, a line of HTML code to be inserted, and content-rich ads such as those currently produced by parameterized embedded ava ad applets are usually composed of entire pages Code, and therefore requires a greater amount of, and increasing labor-intensive and expensive, insertion. Moreover, over time, advertisers do change their advertisements-for example by replacing an advertisement with a completely new version. However, once the HTML ad code is embedded in some web pages, it is possible for the advertiser to access every web page in which his or her ad code has been inserted, and then manually change the ad code as desired may be Quite impractical and quite expensive. If these pages are copied to other sites, and thus spread throughout the Internet, it will be impractical and the cost of maintenance staff will deteriorate. 14 This paper size is in accordance with Chinese National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling out this page) 印 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs

-^ 1 «^^ ϋ I ϋ II ϋ ϋ ϋ · 1 ^ 1 ϋ ϋ ϋ ϋ ϋ ϋ n I · ϋ n 1 H ϋ III 4) 90626 A7 B7 V. Description of the invention ((丨) In having these Under the disadvantages, this technology teaches the idea of implementing online advertising through the use of so-called "push" technology. See, for example, US Patent No. 5,740,549 (granted on April 14, 1998 J. P. Reilly et al. (Hereinafter referred to as the "Remy et al." Patent). In essence, and as described in the Reilly et al. Patent, the client's PC is via a "push" application (called As a "management program") to establish a network connection with an information server, that is, a "push" web server, which is typically during off-peak hours, such as late at night or 淸In the morning, or at predetermined intervals (e.g., every four hours). The information server then downloads content files, such as for advertisements and / or other scheduled information downloads, that is, "pushes" to the Manager to play to the user after a period of time. The manager also , The "push" application then stores all "push" content files in a local database on a local hard drive (known as the "information database"), and responds to downloading from the information server Received instructions to delete the previously "pushed" content files that have been played. The management program also maintains a user's file in the information database, which indicates the user's preferences for the particular advertisement And / or other information he / she wants to receive. For its part, with each connection, the information server selects from its database relative to that indicated in the user's file To try to "push" fresh content that may be of interest to the user to the client's PC, but do not repeat the content that has been displayed. The stored "push" content will be used later A data viewer to display, which is displayed at the request of the user or during the time when the user is not interacting with the system, which is also borrowed from 15 paper sizes. China National Standard (CNS) A4 Specification (210 X 297 mm) (Please read the notes on the back before filling this page) — · l_i n «ϋ nnn -ϋ One: mouth,« ϋ ϋ 智慧 Intellectual Property Bureau of the Ministry of Economic Affairs Printed by the Employee Consumer Cooperative 490626 A7 ^ ___ B7 __ 5. Description of the Invention (u) Detected by a conventional screen saver. Although this push-to-play technology reduces downloads by moving downloads to off-peak hours This technology also has serious shortcomings, which greatly limits its practical acceptance. In particular, in order to access "push" content, users must initially download and install another, specific platform for Software application to his or her client's PC, and then the program must be upgraded when the manufacturer of the program launches a new push function. Unfortunately, these applications can often reach tens of megabytes in length. Since normal Internet users set up modems to connect to their Internet service providers, these users will find that downloading these fairly large program files, even in a compressed format, will still It takes too much time, so it is generally impractical when the user is actively using his or her client PC. Therefore, these users are limited to downloading the version of the application on the shelf at a certain price, or downloading the program when the network congestion is quite slight off-peak time (generally the program itself is free ). Furthermore, although some efforts are being made in this technology to automatically "push" and install incremental software upgrades to customer PCs, thus eliminating the need for users to manually install, users still have to Faced with the burden of initial downloads and installation of "push" applications. In addition, “push” applications continue to increase in size, and are often more noticeable when providing added functionality to users. Downloading and regularly updating the push program afterwards will reduce (sometimes quite significantly) the amount of disk space available to the user on his or her client PC. Furthermore, "Push" 16 paper sizes are applicable to Chinese National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page) Make one a! _ »N ϋ n I ϋ ϋ n I ϋ n II ϋ n an ϋ ϋ ϋ ί 490626 A7 __B7 V. Application Note (0) The application program relies on a" push broadcast "from a push server periodically "A large amount of media content is sent to the client PC, and the content is stored on the PC's hard disk for subsequent display. Depending on its size, this content can consume a very large amount of hard disk space. Furthermore, advertisers have discovered that, not surprisingly, a relatively small number of PC users will take any positive action, such as by downloading and installing an application-almost regardless of its size, to receive advertisements and other such Class information. Faced with these practical and rather serious shortcomings traditionally provided by online advertising, whether based on gaps or "push", online advertisers have clearly put their Efforts to downgrade to a category-like approach to displaying their ads through real-time downloads and the provision of ad HTML files. Here, the advertisement file is set on a remote web server, instead of being embedded in a specific webpage HTML file, and the HTML tags that refer to the advertisement file are embedded into the webpage file itself. . Such markup on the webpage indicates when and where an advertisement appears. To overcome the waiting problem inherent in this category of headline-like advertising, 'many proprietary media formats have appeared in this technology. These formats take advantage of increasingly sophisticated data compression, and occasionally combine video and / or audio streaming. 'Before a media file is provided' is not to wait for a media file to be completely downloaded. Streaming allows the content in a "streaming," media file, to be provided in real time when it reaches the user's client browser To the user. Although this method obviously provides more richness in content than can be obtained through the familiar title 'and thus can be used for 17 paper sizes in accordance with the Chinese National Standard (CNS) A4 specification (210 x 297 public love) (Please read the precautions on the back before filling this page) m Order --------- Line 丨 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 490626 A7 B7 V. Invention Description (/ (f) Improve "User experience", but its disadvantage is that it relies on the continuous real-time network connection to the remote web server. (Please read the notes on the back before filling this page) Unfortunately, any The congestion of the network or server that stopped the download, even temporarily, may be paused before it is completed, that is, freeze, or completely suspend the "streaming" media presentation to the If the interruption is significant and long enough, it may disappoint the user and reduce the "user experience." Despite these shortcomings, especially with regard to gapped advertising and push technology, and obvious lack A better alternative, 'Most of the online ads currently in use utilize live streaming of image files', and their content is provided by the browser. Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. Online advertising, like other forms of mass advertising, does generate revenue, usually in the form of a data stream that goes up to the owner of the ad (the website owner in this example). An accurate user count is important to ensure that It is important that advertisers are not overcharged or undercharged to the extent that the advertisement is actually being disseminated. Therefore, these payments are usually a function of the number of Internet users to which the advertisement extends. Under road advertising, accurately determining this number has always been difficult and especially problematic, and it has been beneficial to give a basic technology Determining this number is also obviously error-prone, resulting in unreliable user counts and erroneous advertising charges. In particular, as used in the past, for example, the delivery of online advertisements for streaming ads , Is at the moment when advertising files such as first-class files are supplied, that is, registered on the web server as a "user token", instead of the Chinese standard (CNS) A4 specifications (210 X) 297 mm) _ Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 490626 A7 B7 V. The invention description (ίί) was made after the browser had fully provided the advertisement to the user. Unfortunately, these were provided Advertising files do not guarantee that these files will be provided to the user by the client's browser in the end and in its entirety. Therefore, the count of "user tokens" generated by web servers may be generally overstated or understated. For example, if a user browses to a new content page after an advertisement has begun, but before the advertisement is completed, and terminates the advertisement prematurely in order to perform the browsing, such a complete token is deleted. Signed in by mistake because the ad is fully served. Another error occurs if a proxy server is located on multiple client PCs located on an intranet or local area network (LAN) and an Internet (or other insecure public utility) Network). In this example, a request for an advertising file from one of the client PCs will be specifically routed to the alternative server, which will then direct the request upward to the ad network server. In response to the request, the advertising web server will provide a complete advertising file to the alternative server. As a result, the obtained advertisement file will be temporarily stored locally on the replacement server and provided there to the requesting client pc. Assuming that any other client PCs request the same files, the replacement server will serve the files from the local cache memory of the replacement server without the web server's complete knowledge Directs requests from other PCs back to the web server. Therefore, the web server will be completely unaware that except for the first request for the ad, each time the alternative server retrieves the ad file from its local cache memory, and will propagate the ad to any Customer PC incident. As some 19 paper sizes are applicable to China National Standard (CNS) A4 specifications (210 X 297 public love) I ------------ ^ --- I ----- ^ I j ( Please read the notes on the back before filling this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs and printed on 490626 A7 B7 V. Invention Description ((t) The internal network behind the replacement server may be quite extensive, Thousands or hundreds of thousands of individual client PCs, so the count of server-based user tokens based on the number of copies delivered by the web server may be excessively low and caused by the existence of alternative servers Significantly low fees for advertisers. So far, there is clearly no solution in this technology that can provide accurate counting of "user tokens" for online advertising. Other conventional goals are to reduce and penetrate Solutions for relatively slow communication links such as modem connections to download content files and the latency associated with downloading content files have involved the development and use of new facilities in various programming languages. These solutions are most famously related About] The ava and JavaScript programming languages, although useful, still result in the inefficient use of available link bandwidth and still limit the size of content files. These limitations are caused whenever a user transitions to a new web page Caused by the premature end of pre-loaded files. More specifically, 'Under these solutions, if a user is downloading an ad file, but initiates a hot link to convert to When a new web page is used, the download is only stopped. The next time that specific advertisement file is requested, the download will need to be restarted, but from the beginning of the file. Therefore, the ads that have been spent on the download part The time and bandwidth of the file is completely wasted. In fact, many users intend to quickly browse through a series of web pages until they reach the desired destination. Therefore, the advertiser is once again limited by the size of the content file Minimize 'and thus minimize their advertising "richness" in an effort to reduce the per unit time Number of early end 20 This paper size applies to China National Standard (CNS) A4 (210 X 297 public love)------ I ----— II ----- I-^ · I-- ----- I. (Please read the notes on the back before filling this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 490626 A7 B7 V. Description of the invention (1), and above this minimization, To reduce the wait caused by downloading duplicate parts of the same advertising file. As a result, these solutions have generally proven to be completely unsatisfactory. In view of the various web-based technologies known in this technology The basic shortcomings of advertising technology, gapped Internet advertising appears to be the most promising of all these technologies. However, the limitations inherent in the conventional practice of known gapped advertising have essentially prevented this form of online advertising from effectively fulfilling its hopes. Furthermore, the shortcomings inherent in all known online advertising technologies have, to a considerable extent, hindered the use of general online advertising as a whole. Therefore, there is an urgent need in this technology for a novel web-based gapped advertising technology that is free from the drawbacks associated with the gapped advertising technology known in this technology. With that in mind, this new technology should ideally not embed advertising HTML files in a web page. If this can be achieved, from the perspective of inserting advertisements into web files and then changing arbitrary advertisements later, this technology will be most beneficially provided to advertisers in terms of saved labor, time and cost, and a considerable degree Savings. In addition, this new technology should ideally work in a way that is roughly (if not completely) transparent to the user and not inconvenient or burdensome for the user. In particular, this new technology should ideally not require the user to download and install another application on his or her PC for specifically receiving online advertisements, let alone update the application, or You should n’t perform any definite actions beyond normal web browsing to receive ads. In addition, 21 paper sizes are applicable to China National Standard (CNS) A4 (210 X 297 mm) " ----- · I —— ^ --------- ^ — (Please read first Note on the back, please fill out this page again) 490626 A7 B7 printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs V. Invention Description (/ 1) This new technology should preferably be irrelevant to the platform and achieve this feature , Works on almost any pc, using almost any web browser. At the same time, this new technology, when in use, should preferably not consume too much hard disk space on the customer's PC. Furthermore, in order to provide a pleasant “user experience”, this new technology should be provided in its entirety and without any interruption due to congestion in the ad network and / or servers. Finally, this new technology should provide advertisers with the proper billing by accurately and efficiently determining the user token of the fully-provided advertisement. I believe that if this new internet-based gap advertising technology can be provided, this kind of technology that should be effective and desirable is likely to gain widespread support and use by advertisers, as well as internet use Therefore, the use of general web-based advertising has been substantially expanded. Advantages of the present invention Advantageously, the presently invented technology meets this need, which is achieved by overcoming the shortcomings of the conventional web-based gap advertising technology. According to our extensive inventions, our invention achieves this goal by: "unlinking" advertising content completely from a web content page (hereinafter also referred to as a "reference" page); The browser at the client's computer "euphemistically" downloads the ad file into the cache memory of the browser at that computer (for example, the cache memory of the browser disk and RAM), and It is transparent for the users in the browser; and in response to a user's click-data stream related to normal users browsing between different web pages, through the browser gap Paper size applies Chinese national standard (CNS> A4 size (210 X 297 mm) I ϋ 'ϋ ϋ ϋ ϋ ϋ I · nn II n ϋ ϋ-口 »» 口 H ϋ nn ϋ I n I ϋ ϋ ϋ I n I ϋ ϋ ϋ — t— III n ϋ ϋ · ϋ · 1 · I, (Please read the notes on the back before filling out this page) 490626 A7 B7 V. Description of the invention () Display the advertisement in a more specific way. , My technology relies on putting an HTML tag ( When necessary, in order to distinguish this tag from other HTML tags, it will also be referred to as an "advertising tag" below in a reference webpage. This tag consists of two components. One of them Partially download from a distributed HTTP (web) server to a necessary range, and then continuously build an "agent" made by the "lightweight" lava applet in the client's browser ). The agent then "euphemistically" and transparently downloads an ad file (media and media) from an ad management system on a third-party ad HTTP (web) server for a particular ad. When necessary, the player file) is entered into the cache memory of the browser disk (the same is the case when the media file is entered into the browser RAM cache memory), and then through the browser and responds to a The user clicks-the data stream to play the media files. Another component is a reference instruction of the advertising management system in terms of the network address. The management system is downloaded. This latter reference instruction completely "unlinks" the advertising content from a webpage, so that a webpage contains only an advertisement tag that refers to a specific advertising management system through a URL, which does not refer to a specific Advertisement or its content, this is not to embed the actual advertisement content in the webpage itself as is customary. The ad management system chooses the specific advertisement to be downloaded, rather than making the choice or The content is embedded in the web content page. Advantageously, the agent operates in the client's browser independently of the content in any reference page. Once loaded and started, 'Shai 23 This paper size applies Chinese National Standard (CNS) A4 specification (210 X 297 public love) (Please read the precautions on the back before filling this page) Staff Consumption of Intellectual Property Bureau of the Ministry of Economic Affairs Printed by a cooperative

-n ϋ 11 ϋ ϋ II · 1 an ϋ ϋ n an ϋ i ^ i ϋ «1 ϋ n ϋ n ϋ III ϋ —i II Printed by the Consumers’ Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 490626 A7 _____ B7 V. Description of the invention ( /) Agents execute in parallel with standard browser functions, continuously and transparently request and download advertisements to the browser cache memory in the client computer (eg, personal computer-PC), and gap-wise Play those ads. In particular, once the agent is started, the agent downloads the advertisements necessary for the full playback of the content in the advertisement from the advertisement management server through the client browser, euphemistically and transparently. Both media and player files to the browser cache. The agent also monitors a click-to-data stream generated by a user who subsequently operates the browser. In response to an action initiated by a user, for example, a mouse click, the action instructs the client's browser to switch to the next subsequent content webpage and it indicates the beginning of a gap interval. When all media and player files exist on the client's hard drive, the agent plays the media files directly from the browser cache memory device through the browser and at the gap. . Ads are typically played back in the order they were originally downloaded to the client's browser. Gap-based playback from the cache memory of the browser advantageously allows previously-stored content-rich advertisements to be played through the browser without adversely affecting the communication link bandwidth available to the client's browser . Therefore, when an advertisement is played, the entire available link bandwidth can be utilized to download the next subsequent content web page. The use of a user's click-data stream to trigger the playback of a temporarily stored advertisement enables the user to receive the advertisement without performing any confirmation or learning anything new except for normal Internet browsing. Procedure: Therefore, it is advantageous not to impose any additional burden on the user. Advantageously, during otherwise the idle time of the browser, that is, when 24 paper sizes are applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) A__w -------- ^- ------- ^ I. (Please read the precautions on the back before filling out this page) I— — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — I — (Please read the precautions on the back before filling out this page) I- — — — — — — — — — — — — — — — — — — — — — — Ministry of Economic Affairs Intellectual Property Printed by the Bureau ’s Consumer Cooperative 490626 A7 B7 V. Description of the Invention (> 1) While a web page is being played to the user and the browser is waiting for the user ’s input, the agent downloads “euphemistically” from the Advertising server media and player files to the browser cache. Storing advertisement files in this manner advantageously avoids the frequent occurrence of streaming and fixed media that are conventionally transmitted on the Internet and become waiting and erroneous (e.g., intermittent or paused) playback. At the beginning of the gap interval, the agent determines whether to use all media with a specific advertisement (typically an advertisement with its so-called AdDescdptor file at the top of the play queue). The player file exists on the client PC's disk or whether the media file exists in the browser's RAM cache. If present, the agent removes the files from the disk to "play" the advertisement. Since all media and player files exist locally, from the user's point of view, the advertisement is immediately taken from the client's hard drive or cache memory of the browser's RAM without substantial download delay Provided, thus providing a highly satisfactory "user experience" and a means equivalent to the rich multimedia content available through current CD-ROM-based delivery. The agent then returns control to the browser to allow the browser to provide the particular web page to the user if the next subsequent web page has been downloaded, assembled, and is ready to be provided. However, if an ad ends prematurely by the user, the ad (in terms of its ad descriptor file) will remain on a play queue (where its media and player files are left on the client's hard drive) , Or in the case of media files, tied to the browser's RAM cache memory) and will be used in the next 25 paper sizes to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) IIII I- -— ^ I I --- — — — — — — —— · 1111111 «I (Please read the precautions on the back before filling out this page) 490626 A7 --B7 V. Description of the invention (u) (Please read the back first (Note that this page is refilled), and the gap interval is replayed from the beginning. Furthermore, if the download of an advertisement's media and player files will be interrupted by the user's click-to-data stream, that is, at the beginning of the gap interval, the agent suspends further downloads until the next occurrence. The gap interval ends. In order to save the bandwidth of the communication link, the agent then resumes the downloading of the files 'at the point where it was paused' instead of restarting the downloading completely as is customary. According to my specific invention, the agent contains two applets: a transformation sensor applet and an "AdController" applet. Only the transition sensor applet itself is associated with any content page. Although the advertisement controller applet is executed under the browser once it is started, it is not controlled by the browser itself. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs The advertising markup itself is embedded in a content page and is referenced to a JavaScript file. The ad tag also contains a reference designation, that is, a URL to a specific ad management server, typically located on a third-party ad server, which contains a web advertisement as a whole and the accompanying Player-specific media. When the file is executed, it is downloaded and executed by the dynamic writing of the applet mark. This special applet remains visually transparent to the user who uses his or her browser to display the HTML code for the web page. In particular, the ad tag refers to a JavaScript file (which contains a "script") stored on a distributed server. When the JavaScript file is downloaded and the content contained in it is then used by the browser, the paper size is in accordance with the Chinese National Standard (CNS) A4 specification (210x 297 mm) 490626 A7 _ B7 V. Description of the Invention (v1)) Implementation At this time, this article dynamically writes a combination of a predetermined number of applet tags, that is, the applet tags that collectively form the transition sensor applet, into the captured webpage content to replace the ad tags. Subsequent execution of the tags by the client's browser requests the transition sensor applet. Especially when the transformation sensor applet is executed, it is to create a registration of the applet to be used for communication between applets. Thereafter, the transition sensor applet determines whether the advertising controller applet has been downloaded to the browser's disk cache memory, or whether an updated version of this special applet exists on a distributed server Device. If this applet exists on the distributed server relative to an updated version of the applet previously downloaded to the browser's disk cache memory, or if this applet is not When downloaded to the cache memory, the transition sensor applet loads the advertisement controller applet from the distributed server into the browser disk cache memory. The transition sensor applet then creates the advertisement controller applet. Once this has happened, the transition sensor applet then builds items in the applet registration for itself and the advertising controller applet. The transition sensor applet then sends the URL of the stomachache management system referred to in the advertisement tag to the advertisement controller applet 'so that the advertisement controller applet can request advertisements originating from the system The transmission M is specifically the transmission of a related advertisement descriptor file. The system then selects the advertisement to be sent, and informs the advertisement controller applet by returning the requested advertisement descriptor file through the third-party ad server. For a particular advertisement, this particular file is essentially 27 paper sizes applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (Please read the precautions on the back before filling out this page). Order- -------- line 丨 · Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economy — — — — — — — — — — — — — — — 490626 A7 B7 V. Description of the invention (> f) Text Yes, it contains a form, that is, a list: the file names of all the media files that constitute the content of the advertisement and all the player files necessary to play all the media files, and the corresponding network addresses; All kinds of media files will be played in order; configure and operate the actions of each player in order to properly play the various configurations and parameters required by the corresponding media file. Then, the advertisement controller "euphemistically" downloads (typically through the advertisement distributed server) the relevant media and player files as specified in the advertisement descriptor file, and the download range is the following: Not present on the hard drive of the client's PC. As mentioned above, the transition sensor applet also monitors a click-data stream generated by the current user to detect web page conversions initiated by the user, and therefore detect gap gaps. Start. Advantageously, the advertisement descriptor file is made into a summary of the data, which completely separates the media and player files from the reference webpage, thus ensuring that the advertisement content itself remains completely unrelated to the content webpage that caused its presentation. This kind of abstract technology can provide a highly effective, general, and very flexible mechanism for delivering rich online advertisements, especially those that require a complex combination of media files and players. Through the use of this abstract, our technology is able to handle current and future media formats without the necessary conditions about them. It includes patented streaming and other dependencies. The ava applet is used as a delivery mechanism for content delivery. Technology 'is all transparent to the user. Furthermore, because the advertisement descriptor file can specify the media and player files used for different Pan browsers, operating systems, and computing platforms used at the time, our technical capabilities can be adapted to Chinese national standards (CNS ) A4 size (210 X 297 mm) (Please read the precautions on the back before filling this page) # Order --------- line! Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 490626 A7 B7 V. Description of the invention (4) It can easily work with a wide range of different computing and browsing platforms ° The transformation sensor and the advertising controller applet are individually through M The Java class of the stomach is completed and is maintained in its entirety between different content pages in a website, between different websites, and in a continuous manner through storage in the browser's disk cache memory. Browser conversations. Once any one of these applets is completely downloaded, assuming it is not under the condition that the user browses between websites on the web, and then is flushed from the browser ’s disk cache, Then the next time the applet is requested, for example, when the user is in the current browser conversation or a subsequent conversation, and then browses to any content page containing an ad tag, the file for the applet will be Loaded from the cache, rather than downloaded from the distributed server. Whenever a client ’s browser encounters a subsequent web page containing an ad tag, the browser will first automatically query the distributed server to determine if the executable code of the transition sensor applet is When previously downloaded to the browser's disk cache, it has not been replaced by an updated version. If such an updated version exists, the browser will download the updated files from the distributed server as a whole, and within the necessary range, update each existing in the browser with the updated version. Transform sensor applet files in the disk cache of. Or, if the transition sensor applet has not previously been downloaded to the browser's disk cache memory, the browser will download all necessary information for the transition sensor applet from the distributed server Files are entered into the cache memory. Once the transformation sensor applet is executed, it will be printed through the browser 29 (Please read the precautions on the back before filling out this page) Printed by the Employees ’Cooperative of the Intellectual Property Bureau of the Ministry of Economy

I-ϋ ϋ ϋ n ί ϋ 一 一, I ϋ ϋ ϋ ϋ H ϋ IIH ϋ n ϋ n ϋ 1 ϋ ϋ nn I ϋ ϋ ϋ IIIHI ϋ H This paper size applies the Chinese National Standard (CNS) A4 specifications ( 210 X 297 mm) 490626 A7 _ B7 5. Description of the invention (> t) Load the advertisement controller applet. To do so, if necessary, the browser will obtain an updated version from the distributed server in the same manner as it does for transition sensors. Therefore, since the agent was last downloaded to the client's browser, any corrections or enhancements to the agent (more specifically, the transition sensor and / or the advertising controller applet) will be performed the next time. When the browser encounters a webpage containing an advertisement tag, it is automatically and transparently viewed from the user's point of view, distributed to the browser and downloaded to the browser's disk cache memory. in. By operating in this manner, the user is completely and advantageously free from any need to initially load and install an application to obtain advertising and / or update the program in the future. Furthermore, the agent advantageously stays in the background and operates transparently in the background. It is irrelevant and transparent for users to browse between pages of an ordinary website and between websites. . The proxy is essentially a background program that executes in parallel with standard HTML and HTTP actions made by the client's browser, and communicates with standard HTML and HTTP actions made by the client's browser. Through. Furthermore, in contrast to the server-based computing accounts of conventional online advertising, the technology we invented is to provide highly accurate client accounts for each user token. Each login item generated by the advertisement controller applet indicates that a complete advertisement is successfully rendered in the client's browser. This item can include the source of the ad content, ie, in terms of the URL of the relevant ad management system, the title of the ad, and the URL of the reference page. Other client information can be measured and contains 30 paper sizes applicable to Chinese National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page) Bureau of Intellectual Property, Ministry of Economic Affairs Employee Consumer Cooperative printed a δ, I n ϋ n II ϋ ϋ ϋ ni aamt nlnn II n ϋ I ϋ I n 490626 A7 B7 V. Description of the invention O ^]) In each item, for example: the advertisement is viewed The amount of time provided by the browser (the time period when the user stays on the advertisement); and the identification of the content page that the user then visits by the URL (especially if the user uses the Displayed hot links). After that, the advertisement controller applet uploads the registration items to the advertisement server. These items will be processed as a whole when needed to allow the shared advertising revenue from Internet-based advertisers to be appropriately distributed among different web content providers. Advantageously, our technology easily allows advertisers to change or update any of its advertisements by completely unlinking the reference webpage content from its corresponding advertisement content, which only needs to be done as needed Modify the appropriate media and advertisement descriptor files located in the third party's advertisement management system. Since a reference webpage includes only one advertising tag and no advertising content at all, no change is required to this webpage. Therefore, the use of our technology substantially reduces the burden, time, and cost associated with maintaining and updating Internet-based advertising, which is better than what is needed for conventional technology. As a feature, our technology department It is advantageously combined with its persistent agent approach to make multi-threaded pipelining. By processing each different advertisement into a different line, on a different sequence of advertisements, each sequence with different processing actions can be effectively executed on a pipelined parallel basis, This increases the rate at which ads are queued for playback (increasing overall processing power). In addition, through this pipeline, a completely presented advertisement is published. The paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) _ (Please read the precautions on the back before filling this page. ) Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs

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Printed by A7 B7 of the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. The description of the invention {>!) The record can occur in the last operation in the pipeline, and it occurs substantially in parallel with any of the following: it has its advertisement descriptor file The play queue is followed by the presentation of the ad temporarily stored immediately after the ad that was just presented, or the download and temporary storage of the next subsequent ad. Brief description of the plaque The teachings of the present invention can be easily understood by considering the following detailed description in conjunction with the drawings, in which: Figure 1A depicts the correct alignment of the drawings of Figures 1B and 1C; Figures 1B and 1C are collectively A high-level block diagram depicting a client-server distributed processing environment exemplified through the Internet, which embodies our teachings of the present invention and the basic Actions between computers and related client processing actions> Figure 1D depicts the correct alignment of the diagrams of Figures 1E and 1F; Figures 1E and 1F collectively depict the same environment as shown in Figures 1B and 1C, but A detailed version of the agent's download / create / execute actions 50 shown in the drawings is shown; Figure 2 depicts the correct alignment of the drawings of Figures 2A and 2B; Figures 2A and 2B collectively depict generalizations The webpage HTML code 35, more specifically, contains the ad tag 40, which transparently calls our invention, and changes the code dynamically made by our invention, more specifically, it will transform the sensor applet 210 supersedes Record 40 to generate a web page 35 to facilitate downloading and providing online advertisements; Figure 3 depicts the client pc 32 shown in Figures 1B and 1C and 1E and 1F. X 297 mm) '-«^ 1 l ^ i I ϋ I n ϋ n ϋ I ϋ ϋ i ϋ n ί one-0, · .ϋ ϋ ^ 1 H ϋ n I ϋ ϋ n ι ϋ ϋ n —al nn ϋ 1 ϋ ϋ ϋ 1 ί n ϋ ϋ n ϋ I (Please read the precautions on the back before filling out this page) 490626 A7 B7 V. High-level block diagram of the invention description (7?) 5; Figure 4 depicts the existence diagram Simplified high-level block diagram of the application 400 in the client PC 5 shown in 3; FIG. 5 depicts a high-level block diagram of the advertisement controller agent 420 shown in FIG. 4, which implements my invention; FIG. Series 6 depicts the correct alignment of the diagrams of Figures 6A and 6B; Figures 6A and 6B collectively depict a high-level flowchart of processing actions 600 performed by the advertising controller agent 420 shown in Figure 5; Figure 7 depicts implementation as shown in Figure 4 A high-level block diagram of the basic processing line of the advertisement controller applet 424 shown in FIG. 8 as part of the advertisement controller agent 420; Figure 7 is a high-level flowchart of processing actions 800 performed by the advertisement controller applet 424 shown in Figure 7; Figure 9 depicts the correct alignment of the drawings of Figures 9A and 9B; Figures 9A and 9B collectively depict the operations performed by Figure 7 The processing action 900 performed by the illustrated advertisement controller applet 424 is more specifically used to process an advertisement; FIG. 10 depicts a process that is called in the advertisement controller agent 420 during the execution of the transition sensor applet 422 Events between applets; FIG. 11 depicts a high-level block diagram of the basic processing line that implements the transition sensor applet 422 that forms part of the advertising controller agent 420 as shown in FIG. 4; The high-level flow chart of the processing action 1200 performed by the transformation sensor applet 422 shown below; 33 This paper size applies to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (Please read the precautions on the back before filling in this Page) Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs — — — — — — — — — — — — — — — — I 1 ^^ — — — — — — — — — — — — — — — — — — — — — — — — — — — 490626 Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Description of the Invention (y) Figure 13 depicts an advertisement loader program 13 00 which can be used to provide advertisers with control over various functions. A high-level block diagram 'for advertising playback and registration, which is implemented by the advertising controller applet 424; FIG. 14 depicts the advertising controller applet 424 shown in FIG. 4 and constitutes the advertising controller applet A high-level block diagram of the advertising pipeline 545 of part 424; FIG. 15 depicts a high-level block diagram of the advertisement generator program 1500 executed by the advertising pipeline 545 shown in FIG. 14; FIG. 16 depicts a block diagram also shown in FIG. FIG. 17 depicts a high-level block diagram of the advertisement location program 1600 executed by the advertisement pipeline 545; FIG. 17 depicts a high-level block diagram of the advertisement downloader program 1700 also executed by the advertisement pipeline 545 shown in FIG. 14; Flow chart of the stopping method 1800 called by the transition sensor applet 422 shown in FIG. 4; FIG. 19 depicts the starting method 1900 called by the transition sensor applet 422 shown in FIG. 4 Flowchart; and FIG. 20 depicts an embodiment of the actual advertisement content file descriptor 2000 illustrated for advertisement PointCast Java type I of the present invention through the gap-like manner Chen. To facilitate understanding, identical reference numerals have been used, where possible, to designate identical elements that are common to the figures. Brief description of the main symbols

5 Client PC 7 Browser 34 This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page) -------- Order-- ------- line *. P ---------------------- 490626 A7 B7 V. Description of the invention) Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 9 Communication link 10 1 Λ '1〇Β Internet 11 Link 13 Web server 15 Proxy server 17, 18, 23 Communication link 20 Advertising HTTP server 25 Advertising management system 35 HTML code (webpage) 35, web page 40 advertising tag 42 tag 44 tag 50 download / create / execute action 200 box 210 change sensor applet 310 path 320 input interface 330 memory 332 random access memory (RAM) 334 drive 335 mass storage (Memory) 337 Operating system (0 / S) 35 (Please read the precautions on the back before filling this page) -------- Order --------- Line— * This paper size Applicable to China National Standard (CNS) A4 specification (210 X 297 mm) 490626 A7 B7 V. Description of invention (p) Consumer cooperation of Intellectual Property Bureau of Ministry of Economic Affairs Printed 340 processor 350 communication interface 360 output interface 363, 367 wire 380 output device (display) 385 printer 395 input device 400 application program 410 JAVA player file 420 advertising controller agent 422 change sensor applet 424 advertising control Browser applet 426 Applet registration 430 Browser's disk cache 433 Advertisement descriptor file 437 Player file 440 Java virtual machine 510 Event 545 Advertisement pipeline 565 Media player 620 Self-placed file. 600 Processing action 645 Advertisement Descriptor file 800 Processing action 36 (Please read the notes on the back before filling this page) 0 Order --------- line! This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 490626 Α7 Β7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention (> Λ) 900 Processing action 1200 Processing action 1300 Advertising Loader program 1310 ad loader API 1430 download queue 1450 browser cache memory replacement 1460 browser disk cache register 1470 play queue 1500 advertisement generator program 1530 advertisement URL 1600 advertisement position program 1700 advertisement Downloader program 1800 Stop method 1900 Start method 2000 Advertising descriptor file detailed description After examining the following description, those skilled in the art will understand that the teachings of the present invention can be used in any network. In the context of a client-server environment, 'where advertisements or other information will be presented to the user during gaps, that is, during the transition between continuously displayed web pages. This environment can cover the Internet or intranet, or any client's browser (regardless of whether the browser runs on a dedicated client computer) is used to communicate over a network Channels (links), from a server (again, it does not matter whether the server executes 37 paper standards applicable to Chinese National Standard (CNS) A4 specifications (210 χ 297 mm) #tr -----— l! f ^ ----------- I ---------- (Please read the notes on the back before filling out this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 490626 A7 B7 5. Description of the Invention On a dedicated computer) a client-server environment that accesses and downloads web pages, or more generally, accesses and downloads files. In this regard, the server may be an individual software application running on any computer in the environment of the network, even if the computer itself is a client to another server in the network. In the interest of clarity and understanding, we will discuss the present invention in the context of the illustrative nature of a personal computer (PC) used to provide gapped web-based advertising to customers connected to the internet , More specifically a client's browser running on the PC is used to download and serve web pages from a remote Internet-accessible web server. Obviously, after considering the following description, those skilled in the art will easily realize how the teachings of the present invention can be easily incorporated into any client server or other similar distributed processing environment. One of the customers can cover not only a specific computer connected to a network, but also a network that handles a connection to another such program, and requests information from that program and responds to the information provided by that program. Information software program. We will first present the gist of the invention, especially in the context of its use with an Internet browser in the Internet of a client PC, and then describe each of the basic components of its implementation. A. The general configuration of the invention of the invention in the Internet environment is shown in Figures 1B and 1C in common, in which the agent download / establishment between processors in a part shown in these figures The detailed diagram of action 50 depicts 38. This paper size applies the Chinese National Standard (CNS) A4 specification (210x 297 mm) -------------------- ^- -------- ^ —Awn (Please read the notes on the back before filling this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 490626 A7 _ ___-_ B7 V. Description of the invention (as shown in Figure 1E and 1F. The correct alignment of the patterns of FIGS. 1B and 1C, and ι and 1F are shown in FIGS. 1A and 1D, respectively. The correct alignment of the patterns of FIGS. 2A and 2B is shown in FIG. 2A and 2B collectively depict the generalized HTML code of a webpage that transparently calls our invention and changes the code dynamically made by our invention in order to download and provide online advertising. For the sake of understanding, Throughout the following discussion, the reader should refer to Figures 1B and 1C, 1E and 1F, and 2A and 2B simultaneously. As shown, the client's browser 7 It is executed on the client PC 5. The client PC 5 is connected to the Internet 10 through the communication link 9. The browser 7 is a conventional web browser, for example, from Microsoft or Netscape, respectively. Internet explorer or Netscape navigator who bought #. For reasons that will soon become clear, it is better that the best browser supports the dynamic writing of applet tags. Although, for the convenience of explaining the computer room I describe the Internet 10 as having the part 1 (^ and i〇B, but I will just refer to the two parts as the Internet 10 as a whole. Connect to the Internet 10 through a link U The web server 13 represents an arbitrary web HTTP (Hyper-File Transfer Protocol) server. This server responds to a request to retrieve a specific file from the web browser 7, which uses the conventional TCP / IP protocol (Transmission Control Protocol / Internet Protocol), download the file to the browser 7 via the Internet. The browser 7 will typically provide the file in turn on a screen to the client PC Users. The cloth HTTP server (also known as a "proxy" server) ι5 is connected to the Internet 10 through a communication link 17 and stores a common 39 paper standards. This paper standard applies to China National Standard (CNS) A4 specifications (210 X 297 mm) I --- — — — — — — — — —--^ 丨 丨 丨 Order --- 11--I ·-(Please read the notes on the back before filling this page) Ministry of Economic Affairs Printed by the Intellectual Property Bureau's Consumer Cooperatives 490626 A7 B7 V. Invention Description Implements a file of a predetermined agent, more specifically, a lightweight Java applet. This agent (referred to herein as the "Ad Controller" agent) transparently pre-downloads itself and media-rich advertising content into a local hard drive cache memory (connected to the browser on the client PC 5) ( "Browser's Disk Cache"). The server 15 downloads the advertisement controller agent to the client browser 7 in the following manner. Once this proxy is created and started, it transparently and euphemistically downloads (actually preloaded) the advertisements into the browser's disk cache memory, and responds when the user goes through the browser 7 When used while browsing between successive web pages, a click-through data stream generated by the user is then used to play each such advertisement on a gap-based basis. The temporary storage of such hard disks advantageously avoids the erratic waiting and erroneous playback associated with conventional streaming and fixed media transmitted over the Internet. The agent enables rich advertisements to be presented in a highly controlled manner, resulting in a user experience close to the presentation of a CD-ROM. A third-party advertisement HTTP server 20 connected to the Internet 10 through the communication links 18 and 23, for example, hosts the advertisement management system 25. In essence, and as detailed below, the system responds to a request originating from the advertising controller agent executing in the browser 7 to select a particular advertisement and then The controlled "euphemistic" method downloads the media and player files that make up the ad to the agent for storage in the browser's disk cache memory. Because the Java applet is currently limited in the Java programming language itself to obtain files from the same Internet host that serves the applet itself, the Chinese National Standard (CNS) is applied to the system's 40 paper standards A4 specification (210 X 297 mm) -------------------- Order --------- line—AW. (Please read the note on the back first (Please fill in this page again for matters) 490626 A7 B7 Five 'Invention Note (, ")) (Please read the notes on the back before filling out this page) 25 Media and player files that request ads and the results provided by the system 25 The path is specified by the proxy server 15 as an alternative server. Advantageously, the technology we invented completely "unlinks" the advertising content from a web content page (hereinafter also referred to as a "reference" page). This then allows my technology to provide media-rich advertising, while There is no need to include any advertising content into a reference webpage. This "unlinking" is implemented by entering a content webpage by including an HTML tag when the content webpage is downloaded and interpreted by the browser And when executed, it effectively loads and creates the agent, and then retrieves the ad file from the ad management system specified in the tag. Therefore, the ad file (both media and player files) can be completely referenced with it The web page is maintained irrespective, and it is advantageous that any changes to the advertising archives do not affect the HTML code contained in the reference web page. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs, in particular, the HTML markup 40 (which is necessary In some cases, this tag will be referred to as an "advertising tag" in order to distinguish it from other HTML tags. It is embedded in each reference webpage, for example, in the HTML code of the webpage 35. In general, this tag is relative to the existing HTML code of this webpage (represented as the HTML code part 35 in FIGS. 2A and 2B). The position of / ^ and 35b) is not important. Advantageously, if any, it is also very rare to make any changes to these code parts necessary to accommodate the mark. As shown in Table 1 below and reproduced, This mark, which usually occupies one line in a web page, is made into a text. ≪ SCRIPT SRC = http: //unicast.com/loadad.js> This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 public) %) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 490626 A7 B7 V. Description of Invention (} $)

AdServer = “httD: // AdManagement system” </ SCRIPT> Table 1-Ad Tags When executed by a browser, part of the ad tags ("SRC = http: //unicast.com/loadad.js") Download a JavaScript file (named "loadadjs") from this proxy server. In turn, this file is then interpreted by a browser and executed into a document. As shown by block 200 shown in FIGS. 2A and 2B, the effect of performing this article is to dynamically replace the applet tag into the reference web page with the place written in this article to replace the ad tag 40 in order to construct A modified web page, referred to herein as a content web page 35 ', resides in the browser's disk cache memory. The article completely hides these tags by invoking a feature related to dynamic writing, so that users do not see them when they use their browser to display the source code of the web page 35 '. This, to a certain extent, prevents users from easily identifying the source of the agency and the ad management system. Collectively, these applet tags constitute the transition sensor applet 210. As detailed below and reproduced in Table 2 below, this article, when interpreted and executed by a Java virtual machine (Java interpreter) that exists in the browser, is continuously loaded and The transition sensor itself is then built, which loads in order and sets up the rest of the agent in the client's browser. &lt; appletcode =, f com.unicast, adcontroller. tools.TransitionSensor1 'codebase = f'http: //www.unicast.com/java/ classes / 丨 align = nbaselinenwidth = nOnheight: nOnname = nTransitionSensor' 'archive =, , adcontrollerJarM &gt; 42 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) -------------------- Order ------ --- Line— (Please read the notes on the back before filling in this page) 490626 A7 ___ B7___ V. Description of the invention ()) &lt; paramname = 丨 'adURL 丨' alue = 丨 丨 http: //www.unicast .com / media / fireworks—〇Lad— descriptor.txt 丨 '&gt; &lt; param name = 丨, cabbase 丨' value = 丨 'adcontroller.cab &quot; &gt; &lt; / applet &gt; Table 2--The transition sensor is small The attribute CODE of the program in the transition sensor applet indicates the Java executable part that will be executed by the client's browser. When it provides this applet, it starts the execution of the transition sensor. The executable part made through an appropriate Java class was originally compiled from its related: iava source code file. The mark labeled "&lt; WIDTH &gt;" and "&lt; HEIGHT &gt;" jointly indicate a rectangular portion of a web page displayed by the browser 7, where the applet will be provided. Since this part does not exist here, nothing will be provided. The applet (such as this applet) can be transparently delivered to the client's PC over the Internet and can be installed without the assistance of any user. The other part of the ad tag ("AdServer =" http: // AdManagemenlsystem ") refers to the URL of a specific ad management system (where" AdManagemenLsystem "is the URL (URL) of the specific system), here The system is exemplified by the system 25. The agent downloads advertisements from the system. As will be seen below, during the execution of the transition sensor applet, this URL is passed to the advertisement control as part of the advertisement download request. The rest of the browser agent, in order to then download from the system the appropriate advertising files necessary for gapped playback of advertisements, this will also be explained below. 43 This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (Please read the notes on the back before filling out this page). · -Line · Printed by the Employees 'Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Printed by the Employees' Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 490626 A7 _ B7 V. Description of the Invention 0) If the ad will be played on a browser that does not support dynamic writing of applet tags (more specifically, Microsoft's Internet Explorer 3rd, The applet 210 will need to be inserted by each content provider into each reference network to replace the ad tag 40. Unfortunately, the conversion sensor applet 21Q, by looking at the URL of its source component, identifies the proxy server, &amp; and actual advertising (which is through the contents of the "wide descriptor" file specified in this applet (to be described in detail below)). As browser technology continues to advance rapidly, Most of them are constantly upgrading their browsers, so most browsers currently in use, and almost all browsers will support this kind of dynamic writing in a short period of time. @ 此 ， 我 人 想想There are few, and in a short period of time, it is essentially unnecessary to embed the applet 210 into any reference webpage, so the insertion cost, effort, and time of the stomach report are minimized, while limiting the generation Disclosure of information about the device and the source of the advertisement. The agent was “euphemistically” during its execution and transparently downloaded the wide range of advertisements originating from the advertisement management system 25 for a particular advertisement. The file (media, and if necessary, the player file) enters the browser's disk cache memory (where the media file is also written to the browser's RAM cache memory) and then in the gap The media files are played through the browser in response to the user's click-data stream based on the principle of broadcasting. Advantageously, the agent is in the client's browser, independent of the content in any reference webpage Once loaded and started, the agent executes in parallel with standard browser functions, continuously and transparently requests and downloads advertisements to the browser's disk on the local hard disk. The paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ------- til ------ line--Awl fjing first read on the back & Zhuyin? Please fill in this page again for the items> 490626 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of Invention (¥ 丨) Billion Device ("Browser's Disk Cache Memory") and the media The example of the file is to enter the RAM cache memory of the browser on the client's computer (for example, personal computer-PC) and play the advertisements in a gap. Now, remember the above content With particular reference to Figures 1B and 1C, we will now describe the basic computer-to-computer actions related to the use of our invention and the basic maintenance process steps that take place in the client's PC. To start the browsing dialog , The user first calls the client's browser 7. Once the browser is running, the browser obtains a so-called "default" content previously specified by the user and having a URL stored in the browser The address of the webpage, or a content webpage manually entered by the user, is used as the initial webpage (the selection of this webpage is referred to in Figure No. 31). As indicated by box 33, the customer browses Then a request is made to obtain a file for the webpage; the request contains the URL of the webpage (that is, its full URL contains its file name). For the sake of simplicity, we assume that the file for the webpage exists On top of the web server 13. We also assume that the webpage 35 being requested will call a related gapped advertisement in accordance with our invention. As indicated by line 34, in response to being routed to the server 13 Request, this particular server downloads the file for webpage 35 to the client PC 5 as indicated by line 36, where the code stored in this file contains the advertising tag 40. The content of this tag's example is displayed on Dotted box 45, and in Figures 2A and 2B. Once this file is received as shown in Figures 1B and 1C, browser 7 interprets and executes 45 in web page 35 as indicated by box 52. The paper size applies to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) '~ _ (Please read the precautions on the back before filling this page) # 1T --------- line! 7 I -------- - - - - --- - ---- Ministry of Economic Affairs Printed by the Consumer Property Cooperative of the Intellectual Property Bureau 490626 A7 B7 V. Description of the invention (Ifr) HTML code, which contains the tag 40 and thus engages in the actions shown in Act 50 of downloading / creating / executing the agent. These actions ultimately lead to The advertisement controller agent is downloaded, created and started in the client's browser. Generally, as indicated by line 54, the browser, in response to executing the advertisement tag, sends a request to the agent server 15 To download the advertisement controller agent. Through various actions in the processing room, as shown in more detail in FIGS. 1E and 1F and will be explained briefly below, the server 15 is taken out as shown by line 56 and downloaded The required files are to install the ad controller agent to execute under the browser 7 on the client PC. Once the agent's file is downloaded to the browser's disk cache on the client's PC, the browser is created as indicated by block 58 and the agent executes. Once the agent starts executing, action 50 ends effectively. Referring now to the actions shown in more detail in Figs. 1E and 1F, before entering these actions, the browser 7 executes the advertisement mark 40 as indicated by block 110. The browser then issues a request to the proxy server 15 as indicated by line 115 to download the javascnpt file (named, for example, "loadadjs") specified in the request. This file is designated as the first part of the advertising mark. In response to this request, the server 15 downloads this specific file onto the browser 7 as indicated by line 120, and the file is appropriately temporarily stored therein. Once the file is completely downloaded, it is interpreted by a Java virtual machine (a browser integrated) ava interpreter, and it generates a browser-compatible and executable executable code. ) To interpret and execute. As indicated by block 125, the browser accepts 46 paper sizes that are compatible with Chinese National Standard (CNS) A4 (210 X 297 mm) ------------------- -Order ---- 1 ---- I IAWI (Please read the notes on the back before filling this page) 490626 A7 B7 V. Description of the invention (屮 1 /) (Please read the notes on the back before filling this page ) To execute the decoded code for this article, which dynamically writes the applet markup (in the manner shown generally in FIGS. 2A and 2B and in the manner described above) on the webpage 35 in order to replace the advertisement markup. These tags, which collectively form the transition sensor applet 210, contain a reference indication to a particular ad management system, as indicated in the second part of the ad tag 40. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. Once these tags are dynamically written into the content page 35 (to produce a modified version 35 'shown in Figures 2A and 2B), the sensor applet 210 is transformed The department is established and then executed. In particular, the browser does not determine whether the executable code for the transition sensor applet has been previously downloaded to the browser's disk cache register. If this code has not been downloaded or an updated version of this code exists on the proxy server 15, the browser issues a request as indicated by line 130 to download the transition from the proxy server The latest version of the sensor executable code. The server 15 responds to this request, and downloads the files of the latest version of the transition sensor code to the browser as indicated by line 135. The browser then saves these files to the browser's disk cache memory. Device. Thereafter, as indicated by block 140, the browser creates and begins the execution of the transition sensor applet. This transition sensor applet creates an applet registration as part of its initial execution. This registration provides a mechanism in the agent for communication between applets between the composed transition sensor and the advertisement controller applet. Afterwards, the transition sensor applet attempts to load (also as indicated by block 140) the advertisement controller applet through the browser from the browser's disk cache memory. In order to engage in this attempt, the browser first judged that 47 paper sizes are applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm). Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 490626 A7 ____ B7 V. Description of the invention (/ f4) Whether the advertising controller applet has been downloaded to the browser's disk cache register or whether an updated version of this particular applet exists on the proxy server 15. If the applet was previously downloaded to the browser's disk cache memory, an updated version of the applet exists on the proxy server, or if the ad controller applet has never been After being downloaded into the cache memory, the browser sends a request to download the latest version of the advertisement controller applet from the proxy server 15 as indicated by line 150. The server 15 responds to this request and downloads the latest version of the advertisement controller applet file to the client browser as indicated by line 155. The browser then saves these files to the browser's disk cache Memory. Finally, as represented by block 160, the transition sensor applet then creates and starts the advertisement controller applet; and then creates appropriate entries for itself and the advertisement controller applet in the applet registration. Returning to FIGS. 1B and 1C, once the action 50 has been completed so that the agent is executing under the browser 7, the advertisement controller applet issues a request as indicated by block 60 to pass through the agent server 15 An advertisement descriptor file is downloaded from the advertisement management system indicated in the advertisement mark 40, for example, the advertisement management system 25. This request contains the URL of the ad management system contained in the ad tag 40. Currently, [ava applets are limited to the inherent limitations of the Java programming language itself to obtain files from the same Internet host that provides the applets themselves. For its part, this request is not directed to the ad server 20 'on which the ad management system 25 exists. Instead, the request is submitted to the proxy server as indicated by line 62. This paper size applies to the country of China Standard (CNS) A4 specification (210 X 297 mm) i ^ i · 1 ϋ ϋ n · n 1¾ ϋ · ϋ ϋ ϋ I n ϋ H ϋ ft— ϋ 1-— one one ^ · «ϋ I n Μϋ nn Line II! · --------------------- (Please read the notes on the back before filling out this page) 490626 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. DESCRIPTION OF THE INVENTION The bucket 15 is regarded as a substitute server between the client PC 5 and the advertisement server 20. Both the request and the resulting advertisement (including media and player) files will be provided to the client PC via the proxy server 15. For its part, once the request has been received by the proxy server, the server passes the request up to the ad server as indicated by line 64. In response to this request for an ad descriptor file ' The advertisement management system 25 then selects a specific advertisement to be transmitted to the client PC 5. This choice can be made on a predetermined or random basis, or according to the user's preferences or other previously collected from the user's past operation of the browser 7 and related to the user's past operation of the browser 7 -Specific information to choose from. Such user-defined information 'such as previous purchase patterns may have been properly collected in advance on the customer's PC, uploaded to the ad management system 25 in advance, and processed there' so that when an ad descriptor request is received At this time, the system 25 will then select and download an appropriate advertisement specifically targeted to the user who was once at the customer's PC. In any case, once the system 25 selects the advertisement by whatever selection criteria is used, the corresponding advertisement descriptor file is then downloaded to the proxy server 15 as indicated by line 66 (here is the An alternative server), which then provides the file as indicated by line 68 to the advertising controller agent that has been executed under the web browser 7. Slightly off topic, for the selected ad, the ad descriptor file is a text file that contains the network names (URLs) corresponding to the file names and the locations of these files, and Viewer 49 This paper size is in accordance with Chinese National Standard (CNS) A4 specification (21〇x 297 mm) — — — — — — — — — — — — — — — — — — — 11111111 (Please read the Please fill in this page again) 490626 Printed by A7 _____B7 __ Employee Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs V. Invention description (material) 7 A form of player instructions and configuration parameters necessary to play the entire advertisement to the user, That is a table column. Figure 20 shows the contents of a typical advertisement descriptor file 2000 for a PointCast Java advertisement. More specifically and as shown in section 4C of file 2000, this ad descriptor file series gives the file name and the partial addresses of all media files that make up the content of the advertisement above the ad management system, and In Part 1, it lists all the ava player files necessary to play all the media files. This file also indicates (shown here in sections 3 and 4B) the order in which each media file will be played, and the various configurations required to properly configure the actions of each player to play each corresponding media file Parameters. The advertisement descriptor file is made into a data summary, which completely separates the media from the player file and the reference web page (page 35 in this case), thus ensuring that the advertising content itself remains completely unrelated to the content web page on which it is called. This summary allows our technology to provide a highly effective, generalized, and very flexible mechanism for delivering rich online advertisements, especially those requiring complex media files and player groups. Through the use of this abstract, the technology we have invented can handle current and future media formats, regardless of their requirements. It includes proprietary streaming and other content delivery technologies that rely on Java applets as a delivery mechanism. Everything is transparent to the user. In addition, the advertisement descriptor file may contain individual lists (although not included in the file 2000 shown in FIG. 20). These lists describe the different browsers, customers, and Operating system or computing platform (and any media and player files that include any media and / or player files that require different versions). For its part, 50 paper sizes apply the Chinese National Standard (CNS) A4 specification (210 X 297 mm) I — — — — — —--- I — — — — — — — ^ ----- ---- I (Please read the notes on the back before filling this page) 490626 A7 __B7 V. Description of Invention (¢ ^) Our technology can easily work with a wide range of different client computers and browsing platforms. Once the advertisement descriptor file is downloaded to the client PC through the proxy server 15, the advertisement controller then downloads "euphemistically" in the advertisement descriptor file as indicated by block 70 shown in Figs. 1B and 1C. Each media and player file specified in the file is downloaded to the browser's disk cache memory. The download range is that the file does not exist on the client PC's hard disk. Through so-called "euphemistic" downloads, media and player files are downloaded to the browser 7 during the idle time interval of the browser, where the download is performed after each time the user instructs the browser 7 to browse a new content web page The subsequent gap interval was suspended. In this way, when a completely downloaded advertisement is played back from the browser's cache register, the new content web page is downloaded over the entire bandwidth of the communication link 9. Advantageously, the communication link is released during each gap interval to only host web page content, thereby facilitating the download of the content web page. If the advertisement controller applet pauses the download of an advertisement file due to the gap interval, then at the end of this interval, the applet then restarts the download at the location where the download in the file was stopped. This saves communication bandwidth and reduces download time. Specifically, as part of the action represented by block 70, the advertisement controller applet determines which of the files listed on the advertisement descriptor are not present on the hard disk of the client PC 5 at the time. Once the judgment has been made, the applet sends a request to the proxy server 15 as indicated by line 72 to retrieve the first of these files. The agent serves 51 paper sizes in accordance with Chinese National Standards (CNS) A4 (210 X 297 mm) (Please read the notes on the back before filling out this page) Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs ϋ ϋ ϋ H ϋ ϋ ϋ ϋ n -I ϋ ϋ ϋ ^ 1 n 1 ϋ ϋ 1 · .1. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 490626 A7 B7 V. Description of the invention (#) The server is used as an alternative server again A request, as indicated by line 74, to retrieve this file from a server on the network on which the file is stored &amp; anywhere on the Internet 10. For simplicity, the stomach assumes that all such files exist on the server 20 and are accessed through the ad management system 25. Therefore, the system 25 sends a response through the server 20 to the proxy server 15 as indicated by the line segment%, and the response contains this first advertisement file. The proxy server then downloads this specific file to the client browser 7 as indicated by line 78 for storage in the disk cache memory of the browser. The download of the advertisement file is continued in this way until, as indicated by line 88, the last required file for the advertisement has been downloaded through the proxy server 15 to the browser disk on the client PC 5 Cache memory. For an ordinary advertisement, the advertisement file is being downloaded, and the transition sensor applet also monitors the click-data stream generated by the current user as indicated by box 90, so as to detect the user's The initial webpage transition. Once this transition occurs (usually caused by a user-generated mouse click), and therefore a gap interval begins, the advertising controller applet is also represented by box 90 as its related To play a full temporary advertisement in the manner specified in the advertisement descriptor file of the IE and using the player specified therein (assuming all its media and player files have been downloaded). At the same time, at the beginning of the gap, the browser also issues a request as indicated by block 90 to fetch the next subsequent web page that the user wishes to transition to. Once the advertisement has been completely played, or until the next subsequent content page is completely downloaded and combined, or the user has 52 paper standards that apply the Chinese National Standard (CNS) A4 specification (210 X 297 mm)- ------ ^ --------- ^ I · (Please read the notes on the back before filling this page) — — — — — — — — — — — — — — — — Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 490626 A7 B7 V. Description of the invention (when possible) When the advertisement window is closed, whichever occurs first (assuming that the advertisement descriptor file indicates that the advertisement can be ended early), the control system Return to the client browser as indicated by path 94, waiting for the completion of the download and interpretation and subsequent execution of the HTML code constituting the next content web page, and one of the ad tags to call the proxy download / build / Perform the completion of action 50, and so on. The transition sensor and the advertisement controller applet are respectively made through appropriate Java categories, and are stored in different content pages of a website as a whole through storage in the browser's disk cache memory. Between, between different websites, and between successive browser conversations. Once any one of these applets is completely downloaded through action 50, assuming that the applet is not cached from the browser's disk when the user browses between websites on the network When the browser is washed out, the next time the applet is requested, for example, when the user then browses to any content webpage containing the ad tag 40 during the current browser conversation or a subsequent conversation, for The applet's file will be loaded from the cache memory instead of being downloaded from the proxy server 15. Whenever the client's browser 7 encounters a subsequent web page containing the ad tag 40, the browser will first automatically query the proxy server 15 'to determine if the executable code of the transition sensor applet is It was not previously replaced by an updated version when it was previously downloaded to the browser's disk cache register. If such an updated version exists, the browser will download the updated file from the proxy server as a whole, and in accordance with the necessary paper size, the Chinese National Standard (CNS) A4 specification (210 X 297 public) %) — — — — — — — — — — — III --- I (Please read the notes on the back before filling out this page) One δτ ϋ ϋ 1 1 n I n ϋ ϋ n ϋ I ϋ II ί I n an an ϋ I ϋ n ϋ n ϋ ϋ _ 490626 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. 5. Description of the invention (h) Within the scope of the 'updated version to update each existing in the browser Change sensor applet files in disk cache. Or, if the transition sensor applet has not been previously downloaded to the browser's disk cache memory, then the browser will download all necessary information for the transition sensor applet from the proxy server The file is entered into the cache memory. Once the transition sensor applet is executed, the advertisement controller applet will be loaded through the browser. To do so, if necessary, the browser will obtain the updated version from the proxy server in the same manner as it does for transition sensors. Therefore, since the agent was last downloaded to the client's browser, any corrections or enhancements to the agent (more specifically, the transition sensor and / or the advertising controller applet) will be performed the next time. When the browser encounters a webpage containing an advertisement tag, it is automatically and transparently viewed from the user's point of view, distributed to the browser and downloaded to the browser's disk cache memory. in. By operating in this manner, the user is completely and advantageously free from any of the following requirements: Initially load and install an application to get ads and / or update the program later. More specifically, the continued existence of cross-web pages that transform sensor agents is achieved by using a Java "singleton" design. The celibate design allows only a single object to be generated at any time, and is achieved by declaring the Java class as static. Since all applets execute in the same case as a Java virtual machine, all applets and their associated code share all static class variables. The static short-range registration category is automatically changed by the transition sensor applet during its execution (please read the precautions on the back before filling this page).

--- Order --------- I I ----------------------- This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) 490626 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 ___ B7___ V. Description of the invention), and by implementing the registration of the applet, provide the change sensor and the advertising controller Communication between applets and all applets between their applets. The applet registration category implements a "loadAdContiOller" method, which then creates the persistent advertisement controller applet. By this method, the transition sensor applet only works when the advertisement controller applet is relative to The advertisement controller is only downloaded when the version that was previously in the browser's disk cache memory has been updated or has not existed in the browser's disk cache memory in the past. The advertisement controller applet then establishes all its own lines, which collectively implement a transparent advertisement download and playback mechanism. The advertisement controller applet itself is generated by a small program registering a single object , And generate all other objects that collectively constitute a runtime agent execution module. This applet extends the definition of the standard applet category, which takes precedence over the standard Java by a corresponding replacement method Applet init (initialization), start, execute, stop, and destroy life cycle methods, these life cycle methods It is known to be implemented in client browsers. The replacement stop method is to ensure that the traditional response provided by the browser to the stop of the ad controller applet is terminated whenever the browser calls the stop method The life cycle of this applet does not happen; therefore, it is beneficial to provide the agent with continued existence between subsequent content pages. Therefore, the agent continues to execute until the user terminates (closes) the browser itself. Therefore, the agent operates continuously and transparently in the background, irrelevant. 55 This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm). (Please read the precautions on the back before filling this page. ) · Order ------------- Line 丨 490626 A7 B7 V. Description of the invention (please read the precautions on the back before filling this page) and be transparent to users on the same website Browse between web pages and websites. In this regard, the agent effectively implements a background program that runs parallel to the normal HTML and HTTP actions performed by the client's browser Implementation and transparent. In order to significantly simplify the description and drawings, I deliberately omitted from this discussion the specific ava category that constitutes the advertising controller agent, and in order to increase the rate at which advertisements can be queued for recording and playback, a The software architectures attached to these categories are processed on a multi-line pipelined basis. These details are inherently known; therefore, their use in carrying out our invention is to anyone skilled in the art It will be easy to understand.

B. Client PC Figure 3 is a block diagram depicting client PC 5. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs as shown in the figure. The client PC includes an input interface (I / F) 320, a processor 340, a communication interface 350, a recorder 330 and an output interface 360. Known to be interconnected by a bus 370. Generally includes various forms of memory 330, including random access memory (RAM) 332 for temporary data and instruction storage, and a magnetic disk for exchanging information with the floppy disk drive according to user commands Machine 334, and non-electrical mass storage 335 made via discs (usually magnetic in nature). Mass storage 335 may also include a CD-ROM or other optical media reader (not specifically shown) (or writer) to read information from the appropriate optical storage medium (and write information to the optical Storage media). The mass storage is a storage operating system (0 / S) 337 and an application program 400; the application program 400 is an example of a browser 7 (see, for example, 56 paper standards that apply Chinese national standards ( CNS) A4 specification (210 X 297 mm) 490626 A7 _B7_____ V. Description of invention (dagger)) (Please read the precautions on the back before filling this page) Figure 1B and 1C). 0 / S 337 shown in FIG. 3 can be any conventional operating system, such as WINDOWS NT, WINDOWS 95 or WINDOWS 98 operating system (&quot; WINDOWS NT ··, "WINDOWS 95" and "WINDOWS 98" are Washington State Redmond is a trademark of Microsoft Corporation). Under the above, I will not discuss any component of 0 / S 337, because they are all irrelevant. It suffices to say that a browser that is one of the application 400 is executed under the control of the 0 / S. The information printed by the Intellectual Property Bureau's Consumer Cooperatives of the Ministry of Economic Affairs may come from two exemplary external sources: information supplied by the network through communication link 9 to communication interface 350, for example, from the Internet and / or Other network facilities, or a dedicated input source through the path 310 to the input interface 320. Dedicated inputs may come from a wide variety of sources, such as external repositories. In addition, input information in the form of a file or a specific content therein can also be provided by inserting a disc containing information into the drive 334, and at the instruction of the user, the client PC 5 The disc drive 334, accesses and reads the information from the disc. The input interface 320 contains the appropriate circuits required to physically connect and interface each different dedicated source of input information to the client PC 5 to provide the necessary and corresponding electrical connections. Under the control of the operating system, the application program 400 exchanges commands and data with external sources through the network connection 9 or path 310 to transmit and receive information that is usually requested by the user during the execution of the program. The input interface 320 is also electrically connected and interfaces with the user input device 395, such as a keyboard and a mouse, to the client PC 5. Display 380, for example, 57 scales are applicable to Chinese National Standard (CNS) A4 specification (21 × 297 mm) '490626 Α7 B7 5. Description of invention (fY) is a conventional color screen and printer 385, For example, a conventional laser printer is connected to the output interface 360 through wires 363 and 367, respectively. The output interface provides the necessary circuitry to electrically connect and interface the display and printer to a computer system. Furthermore, in addition to the modules implementing the present invention, since the specific hardware components of the client PC 5 and all the characteristics of the software stored in the memory 335 are known and well-known, they will not It will be explored in more detail. In general, the proxy server 15 and the third-party advertisement server 20 each have a structure that is quite similar to that of the client PC 5. C. Software 1. Application 400 Figure 4 is a simplified high-level block diagram depicting one of the applications 400 that exists on the client PC. As shown in the figure, these applications (the scope of which is relevant) include the browser 7 and the resident: fAVA player file 410, that is, for the hard disk that has been previously installed on the client PC; [ AVA media player files. These players may illustratively include audio, streaming audio, video, and multimedia players. Browser 7 includes the advertisement controller agent 420 (when it has been fully loaded into the browser's cache memory for execution), the browser's disk cache memory 430, and the ava virtual machine 440 ( Has been discussed above in relation to the scope). As mentioned, whenever the user changes the browser 7 between different web content pages or different websites, the agent holds 58 paper standards that are applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 (Mm) (Please read the notes on the back before filling out this page.) Γ Printed by the Intellectual Property Bureau of the Ministry of Economic Affairs, printed by the Consumer Cooperatives of the Ministry of Economic Affairs, printed by the Employees ’Consumer Cooperatives of the Ministry of Economic Affairs, printed by 490626 A7 B7. And operates independently and transparently for any such pages and websites. The advertising controller agent includes applet registration 426 for facilitating communication between applets in the agent. The advertisement controller agent includes two applets: a transition sensor applet 422 and an advertisement controller applet 424. As discussed above, the transformation sensor applet performs three basic functions. First of all, this applet loads, creates, and starts the ad controller applet. Secondly, the "transformation sensor applet is passed an ad server" here is the Internet address of server 20 to request an ad, more specifically the ad descriptor file for the ad, which will be Is downloaded and then presented. Finally, the transformation sensor applet is monitored by the associated click-data stream (using the transformation sensor made by this applet) to determine the use of the client browser 7 The user performs an affirmative action, for example, triggers a mouse click to request the next subsequent web page to be downloaded and provided, and thus notifies the advertisement controller to proxy the event. This event signals the beginning of a subsequent gap interval. The advertisement controller applet 424 which is not embedded in any content webpage is executed under the browser 7, but is not controlled by the browser 7. This applet also performs several basic functions as discussed above. First, it generates all other objects that collectively constitute the agent execution module for the execution of the agent. As described above, this is a standard ava applet class definition that extends by a life cycle method that initializes, starts, executes, stops, and annihilates the Java applet over the standard. Secondly, the advertising controller applet is implemented by the client tide that runs on the client's computer. 59 The paper size is applicable to the Chinese National Standard (CNS) A4 specification (210 X 297). I ------ --------- ^ ------ I — ^-(Please read the notes on the back before filling out this page) 490626 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Invention Explanation (β) browser, "euphemistically, download the advertisement (which contains the media and the player if needed) file, enter the browser's disk cache memory" and is a The user downloads in a transparent way. Finally, the ad controller applet responds to the user's click-data stream related to the normal user browsing between different webpages, and it is gapped. The client ’s browser to play advertisements. The browser ’s disk cache memory 430 stores the downloaded advertisement descriptor file 433 and the accompanying and downloaded media and player files 437 〇2. Advertising Controller Agent 420 Figure 5 depicts a high-level block of the advertising controller agent 420 As shown in the figure, the agent specifically includes a transition sensor applet 422, an advertisement controller applet 424, and a applet registration 426. As briefly discussed above, the transition sensor applet is implemented as its function One is a transition sensor, which detects a user-initiated transition to a new web page through the click-to-data stream monitoring of the user's browsing, and generates a corresponding transition sensor in response. Event. This transition occurs in response to a mouse click or a key press initiated by an actual user to activate a hot link that appears on the currently displayed content webpage to facilitate movement To a new content page on the same website or another website. Another such change occurs whenever the stored history of a page just visited by a user changes state. The latter change is borrowed Induced by a JavaScript function that monitors the 60 visited papers stored in the browser's disk cache memory 430. This paper size applies to Chinese national standards. CNS) A4 specification (210 X 297 mm) -nn ϋ · ϋ nni «l -m on II immw n ϋ · ϋ nn Hi one 0, I ϋ ϋ 1 nn I n I i &gt; —in I— n n_i m I— mn Λ / Κ t «nn — &gt; 1 * 1 ^ mn in n ϋ— ϋ—. (Please read the notes on the back before filling out this page) 490626 A7 B7 Printed by the Employees’ Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs V. Description of the Invention (q) History of webpage URLs, and an event is generated whenever the history changes state. For ease of reference, I will define the term "click-data stream" as a whole to cover the conversion initiated by the user of a new content page, whether it is a mouse click, a key press, or It is a change in the state of history. The transition sensor event is used to trigger the playback of the advertisement, and only when all media and player files for the advertisement have been temporarily staged in the browser's disk cache memory 430 trigger. Otherwise, the playback of the advertisement is delayed until all of the files are staged, the advertisement is ready to be provided, and importantly, in response to the next transition initiated by the user. The client browser 7 generates transition sensor events of init (initialization) and start and stop, respectively, as indicated by lines 505 and 510. The initialization and start events are initiated by the browser to initialize (i.e., load and build) and start the transition sensor applet. The stop event is also generated by the browser, although it is through a stop method of a transition sensor that has been used to replace the standard browser stop method, which responds to the user by the transition sensor Detection of the initial webpage transition. These events control the state of applet 422. The transition sensor applet 422 communicates directly with the advertisement controller applet 424 as indicated by line segment 535, for example to pass the Internet address of an advertising server, and is registered indirectly through the applet as indicated by line segment 530 426. The registration 426 passes information to the advertising controller applet 424 as indicated by line 540. As pointed out above, the advertisement controller applet 424 is based on priority 61 (please read the precautions on the back before filling this page) 0 Order --------- line!

FI I This paper size applies to the National Standard of China (CNS) A4 (210 X 297 mm) 490626 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Description of the invention (^ /) In the standard] ava applet Initialize, start, execute, stop, and destroy lifecycle methods to extend the standard ava applet class definition. By doing so, especially in the case of the stopping method (which will be described below in conjunction with FIG. 18), the advertisement controller applet is allowed when the user browses between subsequent pages and websites Persistent in the browser's disk cache memory 430. Advantageously, the advertisement controller applet can easily operate in a wide variety of environments without changing the code of the applet itself. This is achieved as part of the applet file from the proxy server 15 by downloading an external configuration file (more specifically, the file 620 shown in Figures 6A and 6B, which will be discussed below). of. Appropriately changing the parameters in the configuration file does not allow the behavior of the applet 424 to be easily modified to fit a desired environment without the need to use different versions of the applet for each different environment, or to Different software categories and under modification and recompilation by maintenance staff. The start of the execution of the advertisement controller applet 424 is a method of calling a standard initialization applet by changing the sensor applet 422, which downloads the external configuration file, and then retrieves and stores its configuration parameters. These parameters are supplied to the advertisement controller applet as indicated by line segment 515 during the execution of the applet in order to define its behavior under the current execution environment. As pointed out above, for each and all advertisements that will be played back in a gap-like manner, the advertisement controller applet 424 downloads the advertisement “euphemistically” and transparently (including media and if If necessary, 62 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) · # .------- ^ --------- f ------- -----------, (Please read the precautions on the back before filling out this page) 490626 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 __B7_____ Disk cache memory into the browser 430 Among them, the data path through which an advertisement is downloaded is shown in FIG. 5 by dot-horizontal lines; for advertisement playback, it is shown in this figure by dotted lines. More specifically, In order to download and play the advertisement, the applet 424 is made into an advertisement pipeline 545 (which will be discussed in detail below in conjunction with FIG. 14). The pipeline 545 is made into various lines (programs) and data structures, which collectively combine advertisements Files are loaded into the browser's disk cache memory 430 (and for media files, The browser's RAM cache memory), and then present the fully downloaded advertisement. The pipeline is made into the program of the advertisement generator, the advertisement position and the advertisement downloader (the program 1500 shown in Figures 15, 16 and 17 respectively) , 1600, 1700, and discussed in detail below), and download queue 1430 and playback queue 1470 (both shown in Figure 14 and discussed in detail below). In essence, once Figure 5 When the transition sensor applet 422 shown in the figure provides the advertisement controller applet 424 and the URL of an advertisement descriptor file, the advertisement pipeline 545 passes the proxy server 15 (as a (Replaces the server), downloads the ad descriptor file from a remote ad management system. As noted above, this file contains a list of media and player files needed to completely play a complete ad. Once After the advertisement descriptor file has been downloaded to the advertisement pipeline 545, the pipeline 545 downloads each file specified in the table "euphemistically" as indicated by the line segment 525 One of the scope is that the file does not exist on the customer's hard disk. Then, once the download (to the required range) is completed, 63 paper sizes are applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm)- ------------ # nnn I _1 I n aδ, * 11 n —ai ai &gt; i In n · ϋ I ϋ (Please read the precautions on the back before filling this page) 490626 Economy A7 B7 is printed by the Consumer Cooperatives of the Ministry of Intellectual Property Bureau V. After the description of the invention, pipeline 545 writes the advertisement descriptor file to the play queue and writes each downloaded file specified in the browser to the browser The disk cache memory 430; thus constitutes a queued advertisement for subsequent access. At the beginning of a gap interval (which is signaled by a stop event of a transition sensor), the advertisement controller plays a gap-type advertisement that has been fully queued at the time-as far as its media is concerned. And player files. Specifically, at the beginning of the interval, the advertisement pipeline retrieves an advertisement descriptor at the beginning of the play queue at that time. As specified in the advertisement descriptor file, the media players 565 required for the advertisement are started in the order specified in the file, along with their corresponding media files. The media data stream generated by the player and processed as indicated by line 570 is provided to the user through the browser 7. In addition to being downloaded by the agent 420, the media player 565 can reside on the client's hard drive (thus made from the resident player file 410 as shown in Figure 4) or downloaded to the browser via line 545 The disk cache memory 430 (and also into the browser's RAM cache memory) is used for subsequent access and use (thus stored in the file 437 shown in Figure 4). Once an advertisement is completely played, the advertisement controller applet 424 as shown in FIG. 5 establishes an appropriate entry for the "user experience" for the advertisement. Advertisement files are retained in the browser's disk cache memory until the cache memory is completely full, at which point these files are like any other stored in the cache memory 64 of this paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) -------------- · ------- Order ------ ----line! (Please read the precautions on the back before filling out this page) 490626 A7 B7 V. Description of the invention (11) (Please read the precautions on the back before filling out this page) The content files are the same by the browser as a FIFO Criteria to delete (that is, age order). Media player 565, browser 7, and browser's disk cache memory 430 are all shown in dashed lines, because these components when used by the advertising controller agent are not considered to be entirely in the agent itself Among the constituent parts. Figures 6A and 6B collectively depict a high-level flowchart of processing actions 600 performed by the advertising controller agent 420; the correct alignment of the pictures of these figures is shown in Figure 6. Although the actions depicted in this figure (and also in Figures 8, 9A and 9B, 12 and 14-19) occur through a multi-line approach, processing multiple ads on a pipelined basis, but to simplify For all of these diagrams, the continuous processing flow shown in each of these diagrams is a single common advertising flow. The description of the lines and categories is provided to the extent necessary for those skilled in the art to fully understand the required range, and how these continuous processes are best implemented through a multi-line category approach. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs upon entering procedure 600 shown in FIGS. 6A and 6B (which occurs in response to an initialization event from a transition sensor from browser 7), block 610 is executed . Through this box, the transition sensor applet 422 instructs the applet to register to load the advertisement controller applet. Once this happens, block 615 is executed, and through it, the external advertisement controller configuration file 620 is obtained from the proxy server 15. After that, through decision block 630, the agent 420 waits by returning to the path 631 of "No," until the browser 7 generates a start event of a transition sensor. When this event occurs, the execution system passes The path of “Yes” derived from this judgment box 633 65 This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 490626 A7 B7 V. Description of the invention (仏) (Please read the note on the back first Please fill in this page for further information.) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs, proceed to block 635. Through this block 635, the advertisement controller applet 424 obtains the Internet bit of an advertisement management system (for example, system 25). Address, the agent obtains the ad descriptor file 645 from the system. The applet 424 then passes this address to the ad pipeline 545. The ad pipeline as indicated in block 640 then proceeds from this address and in particular by using it as an alternative The proxy server 15 of the server obtains the advertisement descriptor file 645. Once this file is obtained, the agent executes block 650, which is downloaded from the advertisement management system 25 (existing in Advertising server 20) "euphemistically" downloads all media and player files 655 (the scope is 尙 each file that does not exist on the client's hard drive), and saves these files to the browser via block 660 Disk cache memory 430 (and in the case of media files, access to the browser's RAM cache memory). As noted above, these files are downloaded through the proxy server 15 and the proxy server 15 is also considered here as an alternative server. This download is continued until it is completed or the stop event of the transition sensor generated by the browser occurs, whichever occurs first. As for the stop event, Decision block 665 tests the occurrence of it by performing a loopback. In the event that this event has not occurred, it passes the "No" path 666. However, whenever this event occurs, for example (as described above), a response When the user-initiated webpage transitions, decision block 665 will execute a path 668 through "Yes" to point to block 670. Block 670 then uses the media player 565 to play a complete Advertisements that are queued in the play queue on the browser ’s disk cache, that is, the ad descriptor file for this ad was then present at the beginning of the play queue and for the All relevant media and player files of the advertisement (such as the description of the advertisement 66 This paper size is applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ----- Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 490626 Α7 _ Β7 5. The invention description (D) specified in the file) was on the client's hard disk at that time. 3. Advertising controller applet 424 1 7 depicts the basic implementation of the advertising controller applet 424 Block diagram of the Yu line of execution line. As shown in the figure, in response to the initialization event of the transition sensor generated by the client's browser, the first line executes block 710 to initialize the advertisement controller applet 424. This block executes the download (to the necessary extent) and creates the applet 424. In response to the start event of the transition sensor generated by the client's browser, another line is to start the advertisement controller applet by executing block 720. Once the applet is started, the applet then, as discussed above, enables the downloading of advertising (media and playback benefits) files through the execution system of block 730. In response to the Internet address received by the remote advertising management system (here, for example, system 25 shown in Figures 1B and 1C) supplied by the transformation sensor applet, a third line system The advertisement descriptor file of the advertisement management system located at this address is requested through execution block 740 shown in FIG. 7, and then the received advertisement descriptor file 645 is downloaded in response. If the advertisement download has been enabled at block 730 at this time, the advertisement file as specified in the advertisement descriptor file 645 is downloaded "euphemistically" as required. In response to the stop event of the transition sensor generated by the client's browser and signaling the beginning of a gap interval, the other line (starting with the execution of block 750 here) is to suspend the download of the advertising file to facilitate the display Various ads were included in the list. Once the download is suspended, the last line calls block 760 to start the broadcast of the advertisement descriptor file at the beginning of the advertisement descriptor file at the time. 67 The paper size applies to Chinese national standards (CNS) A4 specification (210 X 297 mm) (Please read the notes on the back before filling this page) #--线 _ 490626 A7 B7 V. Description of the invention ((4) 〇 (Please read the notes on the back first (Fill in this page again) Figure 8 is a high-level flowchart depicting the processing action 800 performed by the advertising controller applet 424. The Employee Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs printed the entry to action 800 (which is a response to the change from The initialization event generated by the sensor applet), block 810 is executed. Through this block, the advertisement controller applet is initialized. This includes downloading the file for the applet from the proxy server to the required Range, and then create this applet. Once this happens, block 810 tests the occurrence of the start event of the advertising controller generated by the transition sensor applet. It only loops back to block 810 through the "No" path 812 until this event occurs. When this event occurs, the judgment block 810 will execute to the block 815 through the "Yes" path 814. This block 815 is from the agent The server fetches the external advertisement controller configuration file 620. After that, block 820 occurs, and the advertisement controller applet is used to generate and start the advertisement pipeline 545. Once the pipeline is completely initiated, then, the block The implementation of the 825 system has enabled advertising files to be "euphemistically" downloaded into the advertising pipeline, and then actually downloading such files. When the advertising file is being downloaded or later if such downloading has been completed, Decision block 830 is to test whether a broadcast advertisement event occurs. If no such event occurs, the execution loops back to decision block 830 through a "No" path to continue any further download. However, if a When an advertisement playing event occurs, decision block 830 will execute a path 837 to point to block 840. This block 840 is a block of the advertisement file. One step to download into the advertising pipeline. Once this happens, block 845 will issue an item when executed. Please refer to the Chinese National Standard (CNS) A4 specification (210 X 297 mm). A7 ______ B7 V. Description of Invention (Lc) (Please read the notes on the back before filling this page) Ask the advertising pipeline to play an advertisement with its advertisement descriptor file at the beginning of the queue When the advertisement is being played, the decision block 850 tests whether the closing event generated by the browser occurs or not, such as a transition initiated by a user or the user closes an advertisement window or Yes close the browser itself. If this event does not occur, decision block 850 will execute the path 853 through "No," which refers to return to block 825 to enable the download of the "euphemistic" advertising file again. If this close event occurs, The processing action 800 is terminated through a "yes" path 857. Figures 9A and 9B collectively depict a flowchart of a processing action 900 performed by the advertisement controller applet 424 specifically for processing an advertisement; for these figures The correct alignment of the picture is shown in Figure 9. The employee consumer cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs printed the entry into action 900. Block 905 is executed to receive an applet from the change sensor. A request is sent to download the next ad, more specifically a corresponding ad descriptor file. This request contains the Internet address of a remote ad management system. In response to this request, the ad The controller applet 424 executes block 910 to request the advertisement generator program (also the first line) 1500 to download an advertisement. As will be discussed below with reference to FIG. 15 The advertisement generator program requests an advertisement file, more specifically an advertisement descriptor file, from the Internet address passed by the transition sensor applet. Thereafter, through block 915, the advertisement generator program freezes (That is, it actively waits for its input data) until this process receives the Internet address of the remote advertising management system. Thereafter, block 920 is executed to make the advertising position 69 paper size applicable to China National Standard (CNS) A4 Specification (210 X 297 Meals 1 &quot; &quot; 490626 A7 __B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs V. Invention Description (Slave) Procedure (also frontline) 1600 to freeze until The advertisement descriptor file is completely downloaded by the advertisement generator program 1500 and provided to the advertisement placement program. The advertisement placement program 1600 will perform the following tasks as discussed below with reference to FIG. 16: At startup, the program generates an advertisement generator object; (b) it requests the advertisement generator program 1500 for the next advertisement Descriptor file 645; and (c) once the program 1600 obtains such an advertisement descriptor file 645 and if the download queue 1430 (see FIG. 14) is not full, it writes the file to this queue. If the queue is full at that time, the program 1600 waits until the queue becomes underfull before writing the advertisement descriptor file to the queue. Once the advertisement descriptor file has been completely downloaded The advertisement location program 1600 inserts this file into the download queue 1430 as shown in block 925. Once the advertisement descriptor file 645 is inserted into the download queue, the advertisement downloader program (also the first line) 1700 Department of implementation. This procedure executes a single chain of work as discussed below in connection with FIG. First, as indicated by block 930, the procedure 1700 freezes until the advertisement descriptor file for the advertisement to be downloaded at that time becomes available in the download queue. During its execution, this procedure asks whether the download queue 1430 has an advertisement descriptor file in it, that is, the file that needs to be downloaded for the advertisement file. If the download queue is empty, the advertisement descriptor program 1700 waits until the queue is not empty and the advertisement descriptor file is also retrieved on the network. Once the advertisement downloader program has retrieved the advertisement descriptor file, the program borrows 70 as shown in block 940 (please read the precautions on the back before filling this page) ί r 意 · ί This paper size applies to China National Standard (CNS) A4 specification (210 χ 297 mm) Printed by the Intellectual Property Bureau of the Ministry of Economy, Employee Consumer Cooperative 490626 A7 ____________ B7 V. Description of the invention (ί / j) 1450 Replaced by proxy cache (proxy) 1450 (See Figure 14), download all the advertisement files specified in the advertisement descriptor file into the browser's disk cache memory (and in the case of media files, enter the browser's RAM cache memory Device). Once all advertisement files have been downloaded, the advertisement downloader program moves the advertisement descriptor file to the play queue 1470 as shown in block 950 (see Figure 14). However, if the play queue is full at that time, the ad downloader program will wait until the play queue is not full before moving the ad descriptor file into the queue. The browser cache replacement is made from an interface to an abstract cache. The execution of the cache memory can be any kind of cache memory-browser disk or RAM cache memory, a virtual memory cache register, a local original disk Cache register, etc. Once replaced by this cache memory, the media files that constitute an advertisement will be downloaded to both the browser's disk and the RAM cache memory. Whenever the ad downloader program then attempts to access any media file with the same URL as the downloaded file, the program will first attempt to retrieve the file from the browser's disk cache or the browser's RAM Fetch memory to load the file, rather than downloading the file from its ad management server through the Internet; therefore, leverage is generated efficiently between different ads, even on different reference pages or websites, and where possible Within the scope of the download of the advertising file. Next, assuming that a stop event of the transition sensor occurs, that is, an indication of the start of the next gap interval, the stop method of the transition sensor 71 This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 (Mm) &quot; ------- t --------- line-- (Please read the notes on the back before filling out this page) 490626 A7 B7 V. Description of Invention (Μ) (Please (Please read the notes on the back before filling out this page) The Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs printed 1800 and will request the advertisement controller applet 424 to play an advertisement. In response to this request, the scheduler (scheduler) line for an event in the applet will freeze, as shown in block 955, until when applet 424 responds by initializing the playback of an ad So far this request. The event scheduler line controls the playback of advertisements to users. This procedure determines when to execute a media player specifically for the next advertisement in the play queue (i.e., for the corresponding advertisement descriptor file located in the queue), and provides a response A callback method, wherein the player executes when the player has successfully completed presenting the advertisement as specified in its corresponding advertisement descriptor file. Once the advertisement controller applet has initialized the playing of an advertisement, as shown in block 965, the event scheduler retrieves an advertisement at the beginning of the playing queue at the time, and more specifically corresponds to it. Ad descriptor file. After that, the event scheduler starts the execution of the specific media player 565 (see FIG. 5 as indicated in the corresponding advertisement descriptor file) as shown in block 970 to play the specific media player. ad. The browser's disk cache memory provides the content files related to this advertisement to the media player. Once the advertisement has been completely rendered, then as shown in block 975, the advertisement controller applet 424 appropriately registers this presentation into a registry file maintained in the browser's disk cache memory. For subsequent uploads to this proxy server. Execution then leaves action 900. A registrar program (also made front-line) records all entries that must be returned to the proxy server. This program simply records the time of items and adds them to a login buffer. Then, periodically, the registration 72} paper size applies the Chinese National Standard (CNS) A4 specification (21G X 297 public love.) · 490626 A7 B7 V. Description of the invention (7) The register program will flush the registration back The proxy server where the items can be archived and analyzed. For an advertisement, the player's organization obtains the relevant media file specified in the relevant advertisement descriptor file from the browser cache register, and actually through a viewable screen or window to Display these files to the user. The user will see a pre-stored, smooth-smooth ad from the browser's disk cache and, if appropriate, media files from the browser's RAM cache, rather than from For streaming on the Internet. Four modes for displaying advertisements are supported; that is, user-event-triggered ad playback, screen-targeted ad playback, timer-based ad playback, and a pop-up (PopUp) ava screen Play. Each of these player mechanisms makes use of a media player module (containing the media player 565 shown in Figure 5) and a player cable. The player line provides the actual presentation of the advertising media to the user, and then operates the client browser. The combination of a player and a player line provides functions such as: using an agent-programmable timer to control the frequency of the advertisement playing time; displaying the advertisement media file in a browser window or Java screen; waiting A programmable amount of time (usually the length of the ad specified in its ad descriptor file); and when it is seen to be completed, or if the ad is allowed to be premature as planned in its ad descriptor 1 case End the ad at the user ’s request &amp;

A screen-based playback system provides advertising media to a browser window. This type of playback is based on the user ’s order. The paper size is 73%. This paper size is applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm). (Please read the unintentional matter on the back before filling out this page.) # · • Line. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 490626 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention 0) It can be restarted. The timer-based advertisement playback uses another line, which loops continuously: obtain an advertisement descriptor file from the playback queue; use a player and player line to display the advertisement; and repeat This sequence was preceded by a specified amount of time. Timer-based advertisement playback is also interruptible and restartable at the command of the user. The result of this type of advertisement playback is that users will periodically watch the advertisements delivered at regular time intervals, rather than events initiated by the user. The bounced ava screen playback is a different line, which is also looped continuously: get an advertisement descriptor file from the playback queue; wait for a signal that the transition initiated by the user is happening; Pop up a display window ("popup" window) in the browser for a predetermined period of time and present the advertisement in the window; and remove the popup window before repeating this sequence. The result of the pop-up ava player is that whenever a user transitions between a web page and the next web page, the user will see continuous advertisements, and each advertisement is for a predetermined time interval (such as (As indicated in the advertisement descriptor file for each such advertisement, it may change from one advertisement to the next). Once an advertisement is completely played and there is no instruction in the advertisement descriptor file to replay the advertisement as described above, for example through a timer-based advertisement, the relevant advertisement descriptor file is effectively " Was detached "from the play queue. In particular, the downloading of advertising archives, as previously described, takes place using an otherwise asynchronous line and continues to occur as an effective background program. The stop method of the transition sensor (more specifically, the stop method 1800 of the transition sensor described below with reference to FIG. 18) is responsible for generating a playback 74 (please read the precautions on the back before filling this page) #-Order: 丨 Line. This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) 490626 A7 B7 V. Description of the invention (? /) Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 丨 — (Please read the notes on the back before filling out this page)-Line. The event is for the ad controller agent. This event informs the agent of an opportunity to present a downloaded ad to the user. This stopping method is automatically called by the client browser each time the user transitions away from a web page containing an embedded advertising tag. In particular, this method calls a start player method in the advertisement controller agent. The start player method then invokes a similarly named method in the event scheduler, which initializes and controls the presentation of advertisements during the transition of the content web page. The event scheduler ensures that all media files for an advertisement are downloaded transparently before presentation, and that control is exercised over the actual implementation of the appropriate player category required to visually provide the advertisement . In that regard, the event scheduler creates and calls a player class that is appropriate for the current ad, by calling a starting method of that class. This starting method generates a visually provided player line that executes the advertisement. This initial method is then a method of calling the player line to facilitate visual presentation of the advertising medium from the browser's diskette and RAM cache memory. Upon completion, according to the configuration of the advertisement, the execution method ends the advertisement by executing its own stop method, which is detected when the user's close request is detected or the advertisement playback time has elapsed. The stopping method is to execute any player software ending and erasing, and finally execute a callback 1 | (callback) to the scheduler object. 4. Events between applets related to the transition sensor applet 422 FIG. 10 depicts events 1000 between applets in the advertisement controller agent 420 during the execution of the transition sensor applet 422. As shown in the figure and as discussed above, whenever the tide browser interprets and then 75 paper sizes are applied to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 490626 A7 B7 Employee Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Printing the description of the invention (2 l) When the advertisement mark 40, more specifically the mark 42 in the content web page 35 is executed, this causes the browser to download the article 200 from the proxy server (see 2A and 2B). This applet then dynamically writes the change sensor applet 210 into a reference web content page. As discussed above, once the applet is created and executed by the client browser, the applet then creates a applet registration 426. Once the applet registration is established, the transition sensor queries the registration (this action is represented by line 1015) to determine the current status of the advertising controller applet. If, as indicated by line 1020, the registration indicates that the advertising controller applet has not been loaded and therefore has not been executed, then the transition sensor applet 422 is removed from the browser as indicated by line 1025 The disk cache register loads the advertisement controller applet 424, and then creates and launches this applet. Once the advertising controller applet is created, the transition sensor applet writes the appropriate entries to the applet registration as indicated by line 1030, which indicates that the transition sensor applet is loaded , And as indicated by line 1035, the advertising controller applet is loaded. Once this has happened, the applet registration is to return the appropriate control of the advertisement controller applet to the transition sensor as indicated by line segment 1040 to allow the transformation sensor to refer to the advertisement controller applet . Thereafter, as indicated by line 1060, the transition sensor transmits a request for an Internet address containing an advertisement management system to the advertisement controller applet as described above to download from the address Advertisement descriptor file for an advertisement. This address is in the advertising mark 40 mark 44 76 incorporated in the request. This paper size applies to China National Standard (CNS) A4 (210 X 297 mm). (Please read the precautions on the back before filling (This page) #-·. --Line- 490626 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 _____B7___ V. As specified in the description of invention (7 \), as indicated by line 1050. Thereafter, the transition sensor responds to a user-initiated transition (click-data stream) to the next content page, and executes its stopping method (method 1800 shown in FIG. 18) to indicate, that is, , Sends a request (as indicated by line 1065) to the ad controller applet to play a fully downloaded ad with its corresponding ad descriptor file at the beginning of the play queue. Once this happens, the transition sensor applet ends its execution until the browser later encounters, interprets, and executes an embedded ad tag 40. The transition sensor applet is reloaded and restarted The content of the page so far; etc. 5. Transformation sensor applet 422 Figure 11 is a high-level block diagram depicting the basic processing lines for implementing the transformation sensor applet 422. As shown in the figure, in response to the Imt (initialization) transition sensor applet event generated by the client's browser, the first line is initiated by executing block 1110 to initialize the transition sensor applet 422. This line then executes block 1120 to load the ad controller applet 424 from the browser's disk cache, or download it from the proxy server if necessary, and then load it. Thereafter, this line executes block 1130 to obtain an Internet of the advertisement management system (for example, system 25 shown in FIGS. 1B and ic, 2A and 2B, and 10) in the mark 44 from the advertisement mark 40 Address. As shown in FIG. 11, in response to the initial transition sensor applet event generated by the client ’s browser, another line is started by executing block 1140 so that the ad downloader program 1700 (as discussed above) And, such as 77 paper standards applicable to China National Standard (CNS) A4 specifications (21G X 297 public love) &quot; &quot; ~ ------------ II ------- ^. I ------ 1 ^-AV1 (Please read the notes on the back before filling out this page) 490626 A7 B7 V. Description of the invention (discussed in detail below with reference to Figure Π) Ability to start "euphemistic" downloading of an advertisement Descriptor file and all necessary and relevant advertising files (both media and player) to the browser's disk cache memory. Furthermore, as shown in Figure 11, in response to the client's browser The third event of the stopped transition sensor applet is started by executing block 1150 to disable the ad downloader program 1700 and thus suspend further downloading of the ad file. Once this occurs, this The line then executes block 1160 to instruct the ad controller To play a completely downloaded advertisement with its corresponding advertisement descriptor file at the beginning of the play queue at the time. Figure 12 is a high-level flowchart depicting the processing action 1200 performed by the transition sensor applet 422. Upon entering action 1200, judgment block 1210 is to test the occurrence of the initialization event generated by the client's browser. Execution loops back to block 1210 through the "No" path 1213 until this event occurs When this event occurs, the execution system proceeds to block 1220 through the "yes" path 1217, and when block 1220 is executed, it initializes the transition sensor applet 422. After that, block 1230 is executed. Through this block 1230, the The transition sensor applet 424 instructs the advertisement controller applet to download an advertisement by issuing a request, more specifically, an advertisement from the ad management server specified in the advertisement tag as discussed above Descriptor file. Once this happens, decision block 1240 is the first thing to test the transition sensor generated by the client ’s browser The occurrence or not. The execution is looped back to block 1240 through the "No" path 1243 until this event occurs. 78 The paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) (Please read first Note on the back, please fill out this page again) # 丨 Line · Printed by the Consumers' Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 490626 A7 B7 V. Description of the invention (until the birth of the product. When this particular event occurs, the execution system is through the "Yes" path 1247 proceeds to block 1250. When block 1250 is executed, it makes the advertisement (please read the precautions on the back before filling this page). Pipeline 545 can download the advertisement descriptor file and the relevant advertisement file. Next, determine whether the block 1260 is tested. The occurrence or non-occurrence of a stop event generated by the client's browser. The execution loops back to block 1260 through the "No" path 1263 until this event occurs. When a stop event of a transition sensor occurs, execution then proceeds to block 1270 through a "yes" path 1267. When block 1270 is executed, it requests the ad controller applet 424, and more specifically through the ad pipeline 545 , And then play an ad. 6. Advertisement loader program 1300 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Figure 13 is a high-level block diagram depicting the advertisement loader program 1300 that forms part of the advertisement controller applet 424. The program 1300 provides various functions of an advertiser (more specifically, an advertisement arranger) for advertisement playback and registration (made by an advertisement controller applet). More specifically, the applet is How and where to get ads between network connections, and how those ads are played. Through the use of the ad loader, the ad controller applet can be controlled by an externally programmed call in the desired area. As shown in the figure, this program includes an advertisement loader API (application programming interface) 1310, which is connected to the advertisement pipeline 545, and controls how the advertisement is presented through the player mechanism through this pipeline, such as The land represented by block 1370. In particular, the advertisement loader ΑΠ provides relevant information, and allows designers to control the display of advertisements by setting various program variables. @ 张 码 量 Applies to China National Standard (CNS) A4 specifications (210 X 297 mm) 490626 A7 _____B7___ V. Description of the invention (7ί) (Please read the precautions on the back before filling in this page) Show and download actions. In this regard, these variables provide callbacks to the ad controller applet, which indicate when the content webpage that the user has just transitioned to has completed its download; and can be used to: instruct the ad controller applet When the program loads the next ad, when to play the next ad that is fully queued in the ad pipeline, start and stop a play timer (as discussed above for use with, for example, timer-based ad playback), Register a message, set a mode to specify a desired location to play ads, pause and resume the download of ad files into the ad pipeline, pause the current download for a given period of time, and use the player ’s Mechanism pauses and resumes ad playback. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. For this point, the ad loader API configures the ad pipeline 545 to respond to an Internet address of an ad management system and a reference page for targeted advertising. Upon receiving the URL of the address, the advertisement descriptor file 645 is downloaded into the advertisement pipeline from a remote advertisement management system as indicated by block 1320. As represented by block 1330, the API configures the ad pipeline to download ads only when the ad controller applet 424 is not playing an ad. Furthermore, as represented by block 1340, the API configures the advertisement pipeline as an advertisement downloading system, which is disabled whenever the advertisement controller applet is playing an advertisement. Furthermore, as indicated by block 1350, the API configures the advertising pipeline so that the ad playback system responds to an item to play the next ad, that is, it is temporarily stored in the browser's disk cache memory and Beginning with a request for a file whose advertising descriptor file was at the beginning of the play queue at the time. 80 This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 public.) Printed by the employee consumer cooperative 490626 A7 B7 V. Invention description (7?) 7. Advertising pipeline 545 Figure 14 depicts a high-level block diagram of the advertising pipeline 545. As discussed above, this advertising pipeline implements a Required media and player files) are loaded into the browser's disk cache memory, and for media files are also loaded into the browser's RAM cache memory 'and then rendered completely downloaded The various lines and data structures of the advertisements. As mentioned, the advertisement pipeline uses the advertisement generator program 1500, the advertisement location program 1600, and the advertisement downloader program 1700 (as described above). (Pointing out, all of these programs are also online.) In response to an incoming download-advertisement request, the ad pipeline 545 is invoked. More specifically, in response to an incoming download-advertisement request, in In this pipeline, the first block 1410 is executed to call the advertisement generator program 1500. As discussed above, the request issued by the transition sensor applet includes a remote advertisement management system (for example, FIG. 1B With the Internet address of system 25) shown in 1C, an advertisement exists on the system and will be downloaded (via proxy server 15 as an alternative server). The advertisement generator process 1500 (as would be (Discussed below in conjunction with FIG. 15) requests an advertisement file, more specifically an advertisement descriptor file (e.g., file 645), from the Internet address specified in the request. During its execution, the advertisement The generator program waits until it receives the Internet address of the remote advertisement management system, so the program then downloads the advertisement description from the indicated advertisement management system. Character file 645. Once this file has been downloaded, block 1420 shown in Figure 14 is executed to call the ad position program 1600 (which will be detailed below in conjunction with Figure 16 and the paper size applies the Chinese National Standard (CNS) A4 specification ( 210 X 297 mm) ---------— — — — — ^ ---- (Please read the notes on the back before filling out this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 490626 A7 B7 5. The description of the invention is discussed.) During its execution, the 'Ad space program 1600 is frozen' until the ad descriptor file 645 is completely downloaded by the ad generator program 1500 and provided to the ad space program. The location program writes this advertisement descriptor file into the download queue 1430. After the advertisement descriptor file 645 has been written into the download queue, the advertisement position program 1600 (as will be discussed below in conjunction with FIG. 16) performs the following tasks: ⑷At the beginning of the program 1600, this program is Generate an advertisement generator object; (b) this program requests the next advertisement descriptor file 645 from the advertisement generator program 1500; and (c) once the program 1600 obtains the advertisement descriptor file 645 and if the download queue 1430 is not full , Program 1600 writes the file to this queue. If the queue is full at that time, the program 1600 waits before writing the advertisement descriptor file to the queue until the queue is not full. Once the ad descriptor file has been completely downloaded, the ad space program 1600 is inserted into the download queue 1430 by the block 925 as shown in block 925. Once the advertisement descriptor file 645 is inserted into the download queue, block 1440 is executed to call the advertisement downloader program 1700. Procedure 1700 (discussed below in conjunction with Figure 17) performs the work of a single chain. First, the procedure 1700 is frozen until the downloaded advertisement descriptor file becomes available in the download queue. During its execution, the program asks whether the download queue 1430 contains an advertisement descriptor file, for example, file 645. If so, the advertisement file must be downloaded for that particular advertisement descriptor file. If the download queue is empty, the program 1700 waits until the queue is not full, and at the same time obtains the 82 ^ paper size applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) — — — — — — — — — — — — — — — — — — — — — 11111111 I. (Please read the notes on the back before filling out this page) Printed by the Intellectual Property Bureau of the Ministry of Economic Affairs Consumer Cooperatives 490626 A7 B7 V. Description of the Invention (1) Up to the advertisement descriptor file. Once the advertisement downloader program 1700 has obtained the advertisement descriptor file, the program 1700 then enters by using a browser cache memory to replace 1450, downloading all the media specified in the advertisement descriptor file, and entering the necessary player files. Into the browser's disk (and RAM) cache memory 1460. Once all the advertisement files have been downloaded, the program 1700 moves the advertisement descriptor file to the play queue 1470. However, if the playback queue is full at that time, the advertisement downloader program waits until the playback queue 1470 is not full before moving the advertisement descriptor file for subsequent advertisement playback to this queue. As discussed above, the advertisement descriptor file 645 for a fully-listed advertisement (that is, all relevant media and players are present on the customer's hard drive) responds to a broadcast An advertisement request is then taken from the play queue 1470. This request is issued in response to a stop event of the transition sensor. 8. Advertisement Generator Program 1500 FIG. 15 is a high-level block diagram depicting the advertisement generator program 1500. As indicated above, this procedure requests an advertisement descriptor file from the Internet address passed by the transition sensor applet, and then downloads the file to the browser's disk cache memory. As shown, upon entering program 1500, the execution system first proceeds to decision block 1510. This block determines whether a URL has been retrieved from the transition sensor, and an advertisement descriptor file is obtained from there. If this URL is not received, the execution loops back to this judgment block through the path 1517 of "No". Or, if this URL has been received, 83 paper sizes are applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 public love) —— — — — — — — — — — — — II IIIIIII — — — — — — — — — I-(Please read the notes on the back before filling out this page) Printed by the Intellectual Property Bureau Employee Consumer Cooperative of the Ministry of Economic Affairs 490626 A7 B7 V. Description of Invention (ρ) The path of execution is through the path of "Yes" 1513 Proceeding to block 1520 'which stores this URL in sequence as an advertising URL 1530 for use during the next subsequent advertising download opportunity. Once the URL has been stored as such, execution proceeds to decision block 1540. This box tests whether an event (click-data stream) initiated by the user indicating that ad download can now occur, such as when the user has just closed an existing ad screen and the user has transitioned to While the next subsequent content page is being served by the client ’s browser. If this event does not occur, for example, the next subsequent content web page is being downloaded, the execution is only looped back to decision block 1540 through the "No" path 1543. However, if this event occurs, the judgment block will be executed to point to block 1550 through the path "Yes" 1547. When this block 1550 is executed, the advertisement descriptor file 645 is downloaded using the URL passed by the transition sensor. Once the file is completely downloaded, block 1560 is executed to transfer the file to the ad space process 1600. Thereafter, the execution loops back to decision block 1510 via path 1565, and so on. 9. Advertising position program 1600 FIG. 16 is a high-level block diagram depicting the advertising position program 1600. This program completes the following tasks as discussed above: (a) at the beginning of this program, program 1600 generates an advertisement generator object; (b) program 160 asks the advertisement generator program 1500 for the next advertisement Descriptor file 645; and (c) Once the program 1600 obtains the advertisement descriptor file 645 and if the download queue 1430 (see FIG. 14) is not full, the program 600 writes the file to this queue In. If this queue is full at that time, the program 1600 applies the 84 paper sizes to the Chinese National Standard (CNS) A4 specification (210 X 297¾ ^ '; 7 -------------- III I --- ^ 0 I I ---- I 1 I. (Please read the precautions on the back before filling out this page) Printed by the Intellectual Property Bureau of the Ministry of Economic Affairs Consumer Cooperatives 490626 A7

V. Description of the Invention (Η) The advertisement descriptor file is written to the queue only to wait until the queue is not full. When entering program 1600, and regarding the download of the advertisement itself, the execution system proceeds to decision block 1610. When this judgment block is executed, it is judged whether the Internet address (URL) of an advertisement management system for the next subsequent advertisement download has been received from the transition sensor applet. If the address 尙 has not been received, the execution is looped back to the decision block 1610 only through the “No” path 1613. Or, if this address has been received but not processed, then block 610 will be executed to point to block 1620 through the path 1617 of "Yes". This block 1620 requests the ad generator program 1500 to download from this URL An ad descriptor file 'for example, file 645. Once this request occurs', execution proceeds to decision block 1630 to determine whether the advertisement descriptor file has been completely downloaded. If the download of this file is still happening, then the execution is only looped back to block 1630 through the path of "No" to wait for the download to complete. Once this download is complete, decision block 1630 will execute the path 1637 through "Yes" to block 1640. This block 1640 writes the downloaded advertisement descriptor file to the download queue 1430 (assuming the queue is not full). Once this occurs, the execution system is directed back to decision block 1610 via path 1645, and so on. 10. Advertisement Downloader Program 1700 FIG. 17 is a high-level block diagram depicting the advertisement downloader program 1700. In essence, as discussed above, the program 1700 determines from the downloading list whether the list contains an advertisement descriptor file, for example, file 645. If 1 does not include this one's advertisement description file, for that file, the advertisement file 85 I n ϋ ϋ ϋ n «ϋ n ϋ n 11 I ϋ I · 1 emmaf ϋ ei-i · 1 aa— nnnn I— fl —Bi \ (Please read the precautions on the back before filling out this page) This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) Printed by the Consumer Cooperative of Intellectual Property Bureau of the Ministry of Economic Affairs 490626 A7 B7 V. Invention Description) The case must be downloaded. Therefore, the process 1700 then downloads the required advertisement file specified in the advertisement descriptor file. Once this has happened completely, the program 1700 moves the advertisement descriptor file to the play queue. Specifically, upon entering program 1700, execution proceeds to decision block 1710. This decision box determines whether the download queue at that time contains an advertisement descriptor file, for example, file 645. If the queue is empty, the execution returns to this judgment block only through the path 1717 of "No" to wait for this advertisement descriptor file. However, if the download queue 1430 contains this file at that time, the program 1720 obtains the advertisement descriptor file at the beginning of the queue at that time. After that, block 1730 is executed. This box downloads all necessary advertising files that were not present on the client's hard drive into the browser replacement cache memory 1450 at the time. This box also sends all relevant media files in the browser's replacement cache memory to the browser's RAM cache register. Next, execution proceeds to decision block 1740, which determines whether all necessary advertising files have been downloaded at that time. If any such files are still to be downloaded, decision block 1740 will execute the "No" path Π47 to return to block 1730 to download the file. Alternatively, if all the necessary advertising files have been downloaded, the execution system proceeds to block 1750 via the "Yes" path Π43. This block 1750 is downloaded from the download list 1430 to move the advertisement descriptor file to the end of the playback list 1470. Once the advertisement descriptor file is written into the play queue, its corresponding ads are then prepared in order relative to other advertisement descriptor files that are currently listed in the play queue. The coming gap is presented to the user. 86 t paper size applies Chinese National Standard (CNS) A4 specification (210 X 297 public love) a '(Please read the precautions on the back before filling this page)-

Order --------- Line J 490626 A7 ___ B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention ((f)) 11. Stop method of the change sensor 1800 Figure 18 depicts the change sensor Flow chart of the stopping method 1800 called by the applet 422. This method responds to a stop event generated by the browser to pause the download of the ad file and create a gap-like ad playback. In particular, upon entering method 1800, decision block 1810 is executed to determine whether a stop event has been received from browser 7. If this stop event does not occur, the execution loops back to block 1810 through the "No" path 1813 to wait for this event to occur. When this event occurs, the decision block 1810 will execute the path 1817 leading to the decision block 1820 through the "yes" path. This decision block 1820 determines whether the advertisement controller applet 424 is being loaded and executed at that time. If the applet is not executing at the time, the decision block 1820 will be executed to the block 1830 through the "No" path 1827. This block 1830 prohibits making any request to the ad controller applet to play any advertisements until the applet is executing, and once the execution occurs, the next user-initiated (click-to-data stream) ) Until the event occurs. Thereafter, the execution of the method 1800 ends. Or, if the advertisement controller applet is loaded and executed, the decision block 1820 will point execution to the block 1840 through the path 1823 of "Yes". This block 1840 requests the advertisement controller applet to play the next advertisement. Once this request is issued, execution then proceeds to block 1850. This box sequentially requests the advertising controller applet to suspend the "euphemistic" background download of the advertising file while the next subsequent web content page (as requested by the user) is being downloaded by the browser. Once block 1850 is executed, method 87 (please read the precautions on the back before filling this page) #. .. • Thread · This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) 490626 A7 __ B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. 5. The implementation of the invention description ((TV) 1800 ends. 12. The starting method of the change sensor 1900. Figure 19 depicts the call from the change sensor applet 422 A flowchart of the method 1900. This method restarts the background download of the advertisement file in response to a start event generated by the browser. More specifically, upon entering the method 1900, the execution system proceeds to Decision block 1910. When this block is executed, it determines whether a start event has been received from the browser 7. If this start event has not occurred, the execution is looped back through the "No" path 1913 Go to block 1910 to wait for this event to occur. When this event occurs, the decision block 1910 will execute the path 1917 leading to the decision block 1920. This decision block 1920 judges the advertisement The controller applet 424 was being loaded and executed at that time. If the applet was not executing at the time, then it will be judged that the box 1920 will be executed through the "No" path 1927 to the box 1930. The box 1930 is forbidden from making any requests Give the ad controller applet to download any advertisements until the applet is executing, and once the execution occurs, the (click-stream) event initiated by the next user occurs. Once the advertisement When the controller applet starts executing and the next user-initiated (click-to-stream) event occurs, execution proceeds to block 1940. This block 1940 requests the advertisement controller applet to restart the advertisement file Background download. Once this download is restarted, method 1900 is executed by block 1960 to 'wait for the thriller 7' whenever the user then uninstalls the web page currently provided by the browser ', that is, makes An event initiated by a user to transition to the next subsequent web page 'to call 88 (Please read the precautions on the back before filling this page ) Reference: Order --------- line — «This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) 490626 Α7 Β7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Description of the invention d) Stop method 1800 of a transformer. Or it is' right when the ad controller applet is being loaded and executed, then it is judged that the block I920 will execute the path 1923 to the block 1950 through "Yes," because at this point, the next subsequent content page is completely Executed by the browser, and provided to the user, for example, block 1950 sends a request to the advertisement controller applet through the applet registration so that the advertisement controller applet can restart advertising Background download of the file. Once this happens, block 1940 is executed to issue a request to the ad controller applet to restart the background download. Execution then proceeds to block I960 'to wait for browser 7 to When the user then removes the webpage currently provided by the browser, that is, causes an event initiated by a user to transition to the next-next webpage, the method 1800 for stopping the transition sensor is called. Whenever When the browser generates the next stop event of the transition sensor, the procedure 1900 ends. Despite the single implementation incorporating the teachings of the present invention Examples have been shown and described to a considerable degree of detail here. Those skilled in the art can still use these teachings to easily develop many other embodiments and applications of the present invention. 89 This paper standard applies to Chinese national standards ( CNS) A4 size (210 X 297 cm) (Please read the precautions on the back before filling this page) #_ _ 线 ·

Claims (1)

490626 A8 B8 C8 D8 VI. Patent application scope 1. A method for a computer (5) with a processor (340) and a memory (330), the memory system is connected to the processor and stores Both computer-executable instructions (400) and a first webpage (35), the first webpage having a plurality of computer-readable instructions representing the content of the webpage and an embedded code (40), the method comprising The steps performed by the processor in response to the executable instructions and the result of executing the code are: from a web server (15) and when the computer operates through an output device (380) integrated with the computer When providing the first webpage to a user, download at least one file that will be used by the processor to provide an information object; and in response to one detected by the computer being used for downloading from the first webpage Event (510) initiated by the user transitioning to the next subsequent web page, and the event indicates the beginning of the next gap interval, suspending further downloads of other files and processing the one file In order to provide the object to the user through the output device during the interval; thereby, the use of the code eliminates the need to store the content of the object in the first webpage, so the content of the object is removed from the The first page is unlinked. 2. The method according to item 1 of the patent application scope, wherein the mark includes an advertisement mark (40), the web server includes an advertisement server and the information object includes a web advertisement. 3. The method according to item 2 of the patent application scope, wherein the one file includes an advertisement descriptor file (433) or at least one advertisement file specified in the advertisement descriptor file, and the advertisement file is a media Document (please read the precautions on the back before filling-in. Binding Printed by the Ministry of Economic Affairs, Intellectual Property Office, 4th Bureau of Consumer Cooperatives, Printed on this paper, applicable to China National Standard (CNS) A4 specification (210X297 mm) 490626 A8 B8 C8 D8 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 6. The scope of the patent application or any file in a player file (437). 4. For the method of applying for the third item of the patent scope, the advertising code includes a The advertisement tag further includes steps performed by the processor in response to the execution of the tag, wherein: a plurality of predefined applet tags are dynamically written, and the applet tags are collectively made into one text (210 ) To the first web page; and in response to subsequent execution of this article, download an agent (56, 4 from a pre-defined distributed server) 20) into the memory, and then create and execute the agent (58). 5. If the method of the scope of patent application is 3 or 4, the event initiated by the user is taken by the user An affirmative action 'to browse from the first webpage to the next subsequent webpage through a web browser (7), where the action includes a mouse click, a key press, or A status change previously invoked by the user on the stored history of the webpage previously visited by the user. 6. If the method of the scope of patent application No. 5 further includes the processor responding to the stored The executable instructions execute the steps of executing the first webpage containing the mark under the web browser. 7. The method of claim 6 in the patent application includes the processor responding to the agent The execution of the implementation takes precedence over the default life cycle method defined in the web browser by the corresponding replacement method, so that the agent changes between subsequent pages of the browser and between different websites. 'Continuously retained in the browser's memory. ___2_____ This paper size applies to Chinese national standards (CNS> A4 specifications (210X297 mm) (please read the precautions on the back before filling in ...., 1T. 490626 The smart money of the Ministry of Economic Affairs is printed by A8, B8, C8, D8 of the Consumer Cooperatives of the Bureau. // Applicable patent scope 8. For the method of applying for patent scope item 7, the agent system includes a small program of change sensor (422) and a Advertising controller applet (424), in the transition sensor 'which further includes the steps of: establishing and starting the execution of the advertising controller applet (58); and monitoring a user's click-data flow' in order to In detecting the event initiated by the user, the monitoring steps include the steps of: instructing the advertisement controller applet to download the advertisement descriptor file (433) for the online advertisement from the advertisement server to enter the In the browser's memory on the computer; and in response to the event, instructing the ad controller applet to stop specifying in the ad descriptor file Any download of an additional advertisement file, the scope of which is that any download of the additional advertisement file was taking place at that time, and an archive of an advertisement that has been previously downloaded and is currently being prepared is provided via the browser To facilitate the provision of the previously downloaded advertisement to the user during the next gap interval. 9. If the method in the eighth item of the patent application includes the corresponding life cycle method, the advertisement controller and the transition sensor applet are changed to subsequent pages and different websites in the browser. In the meantime, the steps are continuously kept in the browser's memory. 1 10. A computer-readable medium that stores a first webpage (35), where the first webpage includes a plurality of computer-readable instructions that represent the content of the webpage and the embedded code ( 40), where when the code is executed by a client computer (5), the code enables the computer to execute in the application _____3_______ This paper size applies to the China National Standard (CNS &gt; Μ specifications (210 X 297 public) (Please read the precautions on the back before filling out-binding line 490626 A8 B8 C8 D8 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 6.) For the scope of patent application, please refer to the steps described in item 1 of the patent scope. 11. A device (5) for providing an information object in response to a first web page (35) containing an embedded code (40), the device comprising: a processor (340); and a memory (330) ), The memory system is connected to the processor and stores both computer-executable instructions (400) and the first webpage, the first webpage having a plurality of representative webpage contents and the embedded code of a computer-readable Instruction The processor responds to the executable instructions and as a result of executing the code: the first server is provided from a web server (15) and when the computer provides an output device (380) that operates in conjunction with the computer When the webpage reaches a user, download at least one file that will be subsequently used by the processor to provide an information object; and in response to one detected by the computer for transitioning from the first webpage to the next subsequent one An event initiated by a user of the webpage, and the event indicates the beginning of the next gap interval, suspends further downloading of the file, and processes the file in order to provide the information object through the output device during the interval To the user; By doing this, the use of the code eliminates the need to store the content of the information object in the first webpage, and therefore unlinks the content of the object from the first webpage. The device according to item 11, wherein the mark includes an advertisement mark (40), and the web server includes an advertisement server 4 paper sizes are applicable National Standard (CNS) A4 Specification (210X297 mm) (Please read the precautions on the back before filling in. Gutter 490626 A8 B8 C8 _— ____ D8 6. Apply for a patent scope (15) and the information object includes ~ Internet advertisements. 13. If the device of the scope of patent application No. 12 wherein the one file includes an advertisement descriptor file or at least one advertisement file specified in the advertisement descriptor file (43 3), The advertisement file is either a media file or a player file (437). 14. The device of claim 13 in which the advertisement code includes an advertisement mark, and the processor dynamically writes a plurality of predefined applet marks in response to the execution of the mark, such applets The tags are collectively made into a text (210) into the first web page; and in response to I Jia's execution after the text, download a proxy (56, from a predefined distributed server (15) 420) into the memory, and then the agent is established and executed (58). Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 15. If the device under the scope of patent application is 13 or 14, the event initiated by the user is an affirmative action taken by the user. Browser (7) to browse from the first webpage to the next subsequent webpage, where the action includes a mouse click, a key press, or a webpage previously visited by the user A state change on the stored history that was invoked by the user. 16. For the device under the scope of patent application, the processor executes the first webpage containing the mark under the web browser in response to the stored executable instructions. 17. For the device under the scope of application for patent No. 16, in which the processor is 5 _________ 1 ^ Zhang scale applicable to China G sample standard CNS) A4 specification (490626 A8 B8 C8 D8 printed by the employee consumer cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 6. The scope of patent application is in response to the execution of the agent, and the corresponding replacement method takes precedence over the preset life cycle method defined in the web browser, so that the agent changes in the tide browser in the subsequent Between the webpages of different websites and between different websites, it is continuously kept in the memory of the browser. 18. For the device under the scope of patent application No. 17, the agent includes a small applet (422) and An advertisement controller applet (424) 'and the processor during the execution of the transition sensor: establishes and starts the execution of the advertisement controller applet (58); and monitors a user's click-data flow In order to detect the event initiated by the user, so that the processor: instructs the ad controller applet to download the ad description for the online advertisement from the ad server The file (433) enters the memory of the browser on the computer; and in response to the occurrence of the event, instructs the advertisement controller applet to stop one of the other specified in the advertisement descriptor file Any download of the advertisement file, which is in the scope of any download of the other advertisement file, was taking place at that time, and the processing of an advertisement file that has been previously downloaded and is currently ready to be provided is initiated through the browser, In order to provide the user with the previously downloaded advertisement during the next gap interval. 19. For a device with a scope of 18 patent applications, the processor is caused by the corresponding life cycle method The advertising controller and the transition sensor applet 'continuously remain in the browser's memory as the browser transitions between subsequent pages and different websites. __6_____ This paper standard applies to the Chinese country CNS) A4 size (210x297 mm) (Please read the precautions on the back before filling in. • Binding · Thread 490626 A8 B8 C8 D8 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 6. Application for patent scope 20. A device (5) for providing an information object in response to a first web page (35), the device includes: a processing A memory (330); a memory (330) connected to the processor and storing computer-executable instructions (400), the instructions representing web content and code (40); and a response to the processor Output device (380); wherein the processor is responsive to the computer-executable instructions and downloads an agent (56, 420) from a first server (15) as a result of executing the code, and then Execute (58) the agent, so that the processor passes through the agent: download to the memory and when the first web page is being provided on the output device, a related from a second server (20) A list file (433) of the information object enters both the memory and at least one additional file specified in the list file from a corresponding file server; detecting a user Initiating event (510), which is used to initiate a transition from the first webpage to a second webpage, and which indicates the beginning of a gap interval; and in response to the occurrence of the event: stop at the table The download of an additional file specified in the listed file is within the scope of which any download of that additional file was in progress at that time; and processing of a resource that has been previously downloaded and is currently ready to be provided 7 (Please read first Note on the back, please fill in the words. This paper size applies to Chinese National Standard (CNS) A4 specifications (210X297 mm) 490626 A8 B8 C8 D8 VI. Patent application file information file, in order to facilitate the period between the gaps Provide the user with the previously downloaded information object. 21. The device as claimed in claim 20, wherein the information object includes ~ network advertisements, the code includes advertisement codes, and the list file specifies at least one advertisement file, so that the other file constitutes _ Additional ad files. 22. The device according to item 21 of the patent application scope, wherein the processor downloads the second webpage from an associated web server through the agent and during the gap interval, instead of downloading the additional advertisement file . 23. For the device of the scope of application for patent No. 22, wherein when the first webpage is being provided to a user through the output device, the processor is implemented as a user-transparent through the execution of the advertisement code. Way to download the agent from the first server. 24. For the device of the scope of application for the patent No. 23, wherein the list file includes an advertisement descriptor file (433), the file has a plurality of pre-defined advertisement file names and plays the browser appropriately through the browser List of relevant configuration information necessary for downloaded ads. 25. For the device in the scope of application for patent No. 24, wherein the advertisement descriptor file includes a list with the name of each player and media file (437) constituting the downloaded advertisement, the Each file can be accessed by a corresponding network address, and configuration information for at least one of the player files is used to appropriately configure the corresponding player to provide a related media file. 26. For the device in the scope of patent application No. 23, where the advertising code is the size of the paper applicable to China National Standard (CNS) A4 (210x297 mm) (Please read the precautions on the back before filling The Ministry of Economic Affairs ’smart money was printed by the bureau ’s employee cooperative. 490626 A8 B8 C8 D8 6. The scope of the patent application includes an advertising tag and the processor 'which responds to the execution of the tag: dynamically write a plurality of predefined Small program notes (210), these small program tags are collectively made into a text to the ~ ~ page; and in response to subsequent execution of this article 'download (56) the agent from the ~ ~ server Into the memory, and then elapse and establish (58) the agent. 27. For a device with a scope of application for items 23, 24, 25 or 26, where the agent includes first and second applets (422 '424). 28. The device of claim 27, wherein the processor downloads (56) the first applet in response to executing the advertisement code while the first web page is being provided; and once the first The applet is downloaded, created and then executes (58) the first applet. 29. The device of claim 28, wherein the processor during the execution of the first applet: establishes and starts the execution of the second applet (58); and monitors the click-data stream to Detecting an event initiated by the user causes the processor to: instruct the second applet to download a list file for the online advertisement from the second server and enter the browser in the memory In the memory: and in response to the occurrence of the event, instruct the second applet to stop at the 9 ____ This paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm) (Please read the precautions on the back first Fill in. Download · Printed by a consumer cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 49〇626 A8 B8 C8 D8, download of an additional file specified in the file list of the patent application, whose scope is any of the other advertising files The download was taking place at that time, and the processing of the previously downloaded advertisement file was initiated through a browser in order to facilitate the next gap period In time, the previously downloaded advertisement is provided to the user. 30. For the device in the scope of patent application 29, the processor responds to the execution of the agent, and the corresponding replacement method takes precedence over the browsing. The default life cycle method defined in the browser allows the agent to remain in the browser's memory continuously as the browser transitions between subsequent web pages and between different websites. 31. — 用 用Method for providing an information object in response to a first web page (35) in a computer (5), the computer (5) having a processor (340), a processor connected to the processor, and a storage computer Memory (330) of executable instructions (4⑻), the instructions representing web page content and code (40), and an output device (380) in response to the processor, the method includes the steps of: As a result of this code, an agent (420) is downloaded from a first server (15), and then the agent is executed, so that the processor, and through the agent: downloads to the memory and when the first web page is in the When provided on the output device, a list file (433) related to the information object from a second server (20) enters the memory and is specified in the list file from a phased file. Correspond to at least one additional file of the file server; detect an event (510) initiated by a user, which is used to initiate one (please read the precautions on the back before writing this page) Order -· Dimensions of paper for papers are in accordance with China National Standard (CNS) A4 (210 X 297 mm) 490626 Wisdom of the Ministry of Economic Affairs / $. Printed by A8, B8, C8, D8, Consumer Cooperatives of the Bureau. The webpage transitions to a second webpage 'and it indicates the beginning of a gap interval; and in response to the occurrence of the event: to stop downloading another file specified in the listed file, the scope of which is the other Any downloading of the file was taking place at that time; and processing of a file of an information object that has been previously downloaded and is currently ready to be provided in order to provide the first The information is downloaded to the user object. 32. The method of claim 31, wherein the information object includes an online advertisement 'the code includes an advertisement code' and the listing file specifies at least one additional file such that the other file constitutes One * additional advertising files. 33. If the method of applying for item 32 of the patent scope further comprises downloading the second web page from a relevant web server through the agent and performed during the gap interval, instead of downloading the additional advertisement file The steps. 34. If the method of claim 33 is applied, it further includes the execution by the advertisement code and the execution by the processor when the first webpage is being provided to a user through the output device, using a method Or-transparently downloading the agent from the first server. 35. For the method of applying for item 34 of the patent scope, wherein the advertisement code includes an advertisement mark, and further includes the steps performed by the processor in response to the execution of the mark: (Please read the precautions on the back before Filling-guttering This paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm) 490626 A8 B8 C8 D8 printed by the employee consumer cooperative of the Bureau of Intellectual Property 1 of the Ministry of Economic Affairs VI. The scope of patent application is dynamically written into a plurality of advance Defined applet markup (210), these applet markups collectively make a text into the first webpage; and in response to subsequent execution of the text, download the agent from the first server to the Memory, and then establish and execute the agent. 36. The method of claim 35, wherein the list file includes an advertisement descriptor file (433), which has a plurality of pre-defined The list of the advertisement file names and the relevant configuration information necessary to properly play the downloaded advertisement through the browser. The method of item 34, 35 or 36 of the patent scope, wherein the agent includes the first and second applets (422, 424). 38. For the method of item 37 of the patent scope, it further includes the processor in the When the first web page is being provided, the steps performed in response to executing the ad code are: download (56) the first applet; and once the first applet is downloaded, create and then execute (58) the first A applet. 39. If the method of claim 38 is applied, it further includes the steps performed by the processor during the execution of the first applet: creating and starting the execution of the second applet (58); And monitoring the click-data stream to facilitate detecting the event initiated by the user, which includes the steps of: instructing the second applet to download a list file for the online advertisement from the second server to enter It is in the memory of the browser in the memory. 12____ This paper size is applicable to the Chinese National Standard (CNS) A4 specification (210X297 mm) (Please read the precautions on the back before filling out--install · order? 88490626 D8_____ Six, _ Shen The scope of the patent; and in response to the incident, instructing the second applet to stop the download of an additional advertisement file specified in the list file, the scope of which is that any download of the additional advertisement file was at the time Is happening; and the processing of the file of the previously downloaded advertisement is initiated through a browser, so as to provide the user with the previously downloaded advertisement during the next gap interval. The method of scope item 39 further includes that the processor responds to the execution of the agent, and executes the corresponding replacement method to replace the default lifecycle method defined in the browser, so that the agent Steps to continually remain in the browser's memory as the browser transitions between subsequent pages and between different websites. 41. A device (5) for providing an information object in response to a first web page (35) containing an embedded code (40), the device comprising: a processor (340); a memory ( 330), the memory system is connected to the processor and stores both computer-executable instructions (400) and the first webpage, the first webpage having a plurality of representative webpage contents and the embedded code readable by a computer Instructions; and an output device (380) that operates in conjunction with the processor; wherein the processor responds to the executable instructions and, as a result of executing the code, via a web browser (7), Download an agent (56,420) from a first server (15) into the memory, and then execute the agent under the control of the browser, so that the agent is ____13____ This paper standard applies to China National Standard (CNS) A4 Specification (210X297 mm) (Please read the precautions on the back before filling out-Ordering · Ordering by the Ministry of Economic Affairs Smart Cooperative / !. Printed by the Consumer Cooperative of the Bureau 490626 ABCD Ministry of Economic Intelligence / i Bureau employees Printed by the Consumer Cooperative 6. Application patents range from ~ a second server (20) and when the computer is providing the first web page to the user through the output device, downloading at least one will be used by the processor To provide a file of information objects; monitor a click-data stream generated by the user to detect a user's browsing event (510), which event indicates a user's action to remove the The webpage transitions to the next subsequent webpage and indicates the beginning of the next gap interval; and in response to the user's browsing event, suspends further downloading of the file and processes the one file in order to pass through the output during the interval The device provides the information object to the user. 42. For example, the device under the scope of patent application 41, wherein the information object includes an online advertisement, the code includes an advertisement code, and the file includes an advertisement file. 43 For the device in the scope of patent application No. 42, wherein the browsing event of the user includes a Affirmative action to browse from the first webpage to the next subsequent webpage through the browser, where the action includes a mouse click, a key press, or a previous visit by the user The status of a user call on the stored history of the web page is changed. 44. For example, the device in the 43rd aspect of the patent application, wherein the advertisement code includes an advertisement mark, and the processor responds to the mark. Implementation: Dynamically write a plurality of pre-defined small program marks, these small strokes 14 ^ paper size applies to China National Standards (CNS) A4 specifications (210X297 mm) (Please read the precautions on the back before filling · Order line 490626 A8 B8 C8 D8 Printed by the Ministry of Economic Affairs ’Smart Consumer Finance Co., Ltd. Employee Consumer Cooperatives 6. The patent application scope marks are collectively made into this article to the first webpage; and in response to the subsequent implementation of this article , Download an agent (56, 420) from the first server into the memory, and then create and execute the agent (58). 45. In the case of a device applying for item 43 or 44 of the patent scope, wherein the advertisement mark further includes first and second components (42, 44), the first and second components respectively indicate the text and the advertisement server Device. 46. As for the device under the scope of patent application item 43, wherein the advertisement file includes an advertisement descriptor file (433) or at least one advertisement file specified in the advertisement descriptor file, the advertisement file is a media The file or any one of a player file (437). 47. If the device of the scope of patent application 46 is applied, the processor responds to the execution of the agent, and uses a corresponding replacement method to take precedence over the preset life cycle method defined in the browser, so that the The proxy remains in the browser's memory as the browser transitions between subsequent pages and between different websites. 48. The device according to item 46 of the patent application, wherein the advertisement code further includes a component indicating the advertisement server. 49. The device according to item 44 of the scope of patent application, wherein the advertisement descriptor file includes a plurality of predefined advertisement file names and related configuration information necessary to properly play the downloaded advertisement through the browser. Table Column. 50. The device according to item 49 of the scope of patent application, wherein the advertisement descriptor file includes a list, which has: The downloaded advertisement ^^ size is applicable to China National Standard (CNS) A4 specifications (210X297 public envy) ) (Please read the notes on the back before filling in II: -Packing 490626 printed by A8 B8 C8 D8, an employee consumer cooperative of the Bureau of Wisdom and Finance, Ministry of Economic Affairs. 6. The name of each player and media file in the scope of patent application, The corresponding network address to which each file can be accessed, and the configuration information for at least one of the player files is used to appropriately configure the corresponding player to provide a related media file. The device of the scope of patent 45, wherein the processor is in the execution of the advertisement controller applet and in response to the second component contained in the markup, the download is derived from the second component Advertisement descriptor file for the specified ad server. 52.-A response to a first web page (35) containing an embedded code (40), a computer (5) providing a The method includes a processor (340), a memory (330) connected to the processor and storing computer executable instructions (400), and a first web page. A plurality of computer-readable instructions representing the content of the webpage and the embedded code, and an output device (380) operating in conjunction with the processor, wherein the method includes executing by the processor and responding to the executable The instructions and steps resulting from the execution of the code through a web browser (7) are: download a proxy (420) from a first server (15) to the memory, and then in the browser's The agent is executed under control, wherein the method further includes the steps performed by the agent: downloading from a second server (20) and when the computer is providing the first web page to the user through the output device, downloading At least one file to be used by the processor to provide an information object; monitor a click-data stream generated by the user to detect a ____16___ paper size China National Standard (CNS) A4 specification (210X297 mm) (Please read the precautions on the back before filling out the packing line. 490626 A8 B8 C8 D8 Printed by the Ministry of Economic Affairs / Intelligent Finance / I Bureau Consumer Cooperatives ¾ User's browsing event (510) 'This event indicates a user's action to transition from the first webpage to the next subsequent webpage, and indicates the beginning of the next gap interval; and responds to the use User ’s browsing event, suspend further download of the file and process the one file, so as to provide the information object to the user through the output device during the interval. 53. The method of claim 52, wherein the information object includes an online advertisement, the code includes an advertisement code, and the file includes an advertisement file. 54. The method according to item 53 of the patent application, wherein the user's browsing event includes an affirmative action taken by the user to browse through the browser from the first webpage to the next For subsequent webpages, the action includes a mouse click, a key press, or a status change invoked by the user on a stored history of a webpage previously visited by the user. / 55. The method according to item 54 of the patent application scope, wherein the advertisement code includes an advertisement mark, which further includes the steps performed by the processor in response to the execution of the mark: dynamically writing a plurality of advances Defined applet tags' These applet tags collectively make a text into the first web page; and in response to subsequent execution of the text, download a proxy from the first server (56, 420) Into the memory, and then the agent is created and executed (58). 56. If you apply for the method of item 54 or 55 of the patent scope, where the advertisement is _ _17__________ This paper size is applicable to China's national standard (CNS> A4 specification (210X 297 male thin)) (Please read the precautions on the back before filling in, Binding line 490626 A8 B8 C8 D8 printed by the Ministry of Economic Affairs Smart Money / !. Bureau Consumer Cooperatives 6. The scope of patent application includes the first and second components (42, 44), the first and second components Part indicates the article and the advertisement server respectively. 57. For the method of applying for item 54 of the patent scope, wherein the advertisement file includes an advertisement descriptor file (433) or the one specified in the advertisement descriptor file At least one advertisement file, the advertisement file being any one of a media file or a player file (437). 58. If the method according to item 57 of the patent application, it further includes the processor system responding to Executing the agent and replacing the preset life cycle method defined in the browser with the corresponding replacement method, so that the agent changes after the browser Steps between the web pages of different websites and between different websites, which are continuously retained in the browser's memory. 59. The method of claim 57 in the patent application, wherein the ad code further includes a 60. If the method of 56 patent applications is included, it is executed by the processor during the execution of the advertisement controller applet and in response to the component contained in the code, download from The step of the advertisement descriptor file of the advertisement server specified in the second component. 61. The method of claim 55, wherein the advertisement descriptor file includes a plurality of predefined advertisement files The list of names and relevant configuration information necessary to properly play the downloaded advertisement through the browser. 62. For the method according to item 61 of the patent application, wherein the advertisement descriptor file includes a list, It has the name of each player and media file constituting the downloaded advertisement, and each file can be accessed ____ ___ 18 paper size ϊ Use Chinese National Standard (CNS) A4 threat (210X297 male 4 ~ (Please read the precautions on the back before filling out--install-, words. Pin 490626 A8 B8 C8 D8 Γ, corresponding network to which the scope of patent application comes Address, configuration information for at least one of the player files, is used to properly configure the corresponding player to provide a relevant media file. {Please read the notes on the back before filling in the Smart Finance A Bureau staff of the Ministry of Economic Affairs Printed by Consumer Cooperatives 19 (Chinese National Standard (CNS)) A4 (210X297 mm)