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WO2001047264A2 - Connexion automatique d'appels telephoniques a une annonce publicitaire affichee simultanement - Google Patents

Connexion automatique d'appels telephoniques a une annonce publicitaire affichee simultanement Download PDF

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Publication number
WO2001047264A2
WO2001047264A2 PCT/CA2000/001499 CA0001499W WO0147264A2 WO 2001047264 A2 WO2001047264 A2 WO 2001047264A2 CA 0001499 W CA0001499 W CA 0001499W WO 0147264 A2 WO0147264 A2 WO 0147264A2
Authority
WO
WIPO (PCT)
Prior art keywords
subscriber
call
telephone
party
bridging gateway
Prior art date
Application number
PCT/CA2000/001499
Other languages
English (en)
Other versions
WO2001047264A3 (fr
Inventor
Terrence Pocock
Andrew Pocock
Original Assignee
Terrence Pocock
Andrew Pocock
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Terrence Pocock, Andrew Pocock filed Critical Terrence Pocock
Priority to AU21367/01A priority Critical patent/AU2136701A/en
Publication of WO2001047264A2 publication Critical patent/WO2001047264A2/fr
Publication of WO2001047264A3 publication Critical patent/WO2001047264A3/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/10—Architectures or entities
    • H04L65/102—Gateways
    • H04L65/1043—Gateway controllers, e.g. media gateway control protocol [MGCP] controllers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/10—Architectures or entities
    • H04L65/102—Gateways
    • H04L65/1023—Media gateways
    • H04L65/103—Media gateways in the network
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/10—Architectures or entities
    • H04L65/102—Gateways
    • H04L65/1033—Signalling gateways
    • H04L65/104—Signalling gateways in the network
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/1066—Session management
    • H04L65/1069—Session establishment or de-establishment
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60—Network streaming of media packets
    • H04L65/75—Media network packet handling
    • H04L65/765—Media network packet handling intermediate
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M15/00—Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M15/00—Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP
    • H04M15/80—Rating or billing plans; Tariff determination aspects
    • H04M15/8044—Least cost routing
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/4872—Non-interactive information services
    • H04M3/4878—Advertisement messages
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M7/00—Arrangements for interconnection between switching centres
    • H04M7/0024—Services and arrangements where telephone services are combined with data services
    • H04M7/003—Click to dial services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2543—Billing, e.g. for subscription services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/4104—Peripherals receiving signals from specially adapted client devices
    • H04N21/4131—Peripherals receiving signals from specially adapted client devices home appliance, e.g. lighting, air conditioning system, metering devices
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
    • H04N21/42202—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS] environmental sensors, e.g. for detecting temperature, luminosity, pressure, earthquakes
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4333—Processing operations in response to a pause request
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
    • H04N21/4622—Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4782—Web browsing, e.g. WebTV
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/14—Systems for two-way working
    • H04N7/15—Conference systems
    • H04N7/152—Multipoint control units therefor
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H04N7/165—Centralised control of user terminal ; Registering at central
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2215/00—Metering arrangements; Time controlling arrangements; Time indicating arrangements
    • H04M2215/01—Details of billing arrangements
    • H04M2215/0192—Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2215/00—Metering arrangements; Time controlling arrangements; Time indicating arrangements
    • H04M2215/42—Least cost routing, i.e. provision for selecting the lowest cost tariff
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2215/00—Metering arrangements; Time controlling arrangements; Time indicating arrangements
    • H04M2215/74—Rating aspects, e.g. rating parameters or tariff determination apects
    • H04M2215/745—Least cost routing, e.g. Automatic or manual, call by call or by preselection

Definitions

  • the subscriber's telephone is a single connection to the massive public switched telephone network, the individual subscriber is unable to make calls with least cost routing or to make calls using low-cost IP packetized Internet protocols on specialized Internet style networks. With all the different plans and options, the subscriber has no way of knowing whether the way he is making calls is the best way to obtain the lowest rates. It is an objective of this invention to eliminate this tedious input and proliferation of calling schemes and make all calls at the best possible rates.
  • the subscriber's telephone bill is also complex with charges from different telephone carriers appearing on any bill over a three-month window. It is an objective of this invention to have immediately updated bills available to the subscriber for automatic payment by credit card or other means.
  • Conference calls are expensive and time consuming to set up using regular phone networks. It is the intention of this invention to make setting up conference calls easy and at the lowest cost to the subscriber. Multi-party games lack excitement without the players verbally interacting as they play. This invention facilitates playing multi-party games with group audio interaction.
  • the invention makes low-cost rates available for outgoing calls from a cable subscriber to the called party. Many subscribers would also like to have friends or relatives be able to phone them at these same low rates. It is the intention of this invention to allow remote authorized parties to connect to an authorizing subscriber by using the Internet or other interactive service network.
  • This invention uses two main interactive services, one delivered over cable television and the other delivered via the Internet or similar interactive service, such as AOL, to automatically make least-cost long distance calls while showing the subscriber a series of advertisements on the screen of the television set or computer monitor.
  • a cable subscriber requests the interactive television elements of this invention to display frequently called telephone numbers on the cable subscriber's television set.
  • the subscriber uses the television remote control to select the party to be called. This information is transmitted to a head end computer by the O 01 /47264 PCT/CAOO/Ol 499
  • the head end computer automatically determines the calling subscriber's telephone number and passes this number and the selected called party's number on to a call bridging gateway.
  • the call bridging gateway dials the subscriber's telephone number and the called party's telephone number, and bridge connects the two parties together.
  • the subscriber requests the Internet server to display frequently called numbers on the screen of the subscriber's personal computer on request.
  • the subscriber uses the mouse or keyboard input to select the party to be called.
  • This information is transmitted to the Internet server by the subscriber's personal computer.
  • the Internet server determines the subscriber's telephone number and passes this number and the called party's number to the call bridging gateway.
  • the call bridging gateway calls the calling subscriber's number first and the called party second, and bridge connects the two parties together.
  • the call bridging gateway of both the Internet and cable television systems uses the lowest cost of the connected carriers to achieve the lowest cost for the call.
  • the subscribers to the cable television system and the Internet system are required to be in front of their respective display screens to make a low-cost telephone call, an opportunity is created to show the subscriber interactive advertisements during the call.
  • the subscribers use the remote control in the cable television system and the personal computer keyboard in the Internet system to interact with a particular advertisement, obtaining more information immediately or saving the ad for further review after the call.
  • the systems of the invention uses their respective input devices to enter the lists of numbers for storage and later display or to enter a specific number into the system if it is not included on one of the lists at the time of the call. Similarly the system displays telephone directory information for any city in the world and the subscribers use their input devices to select the number to be called.
  • the systems of the invention keep track of call progress and display appropriate warning messages to the subscriber depending on the call criteria.
  • the systems also accumulate billing information that is available for display to the subscriber whenever required for paperless billing and electronic payment.
  • Both systems of the invention enable an authorized remote Internet user to access a subscriber's calling page over the Internet and initiate a call between the remote user and the authorizing subscriber.
  • the systems of the invention enable subscribers to set up conference calls using their respective input devices to indicate the parties for the system to call and connect together. When the parties are on line they can play games or share other common screen activities using their respective interactive facilities.
  • the call bridging gateways of both systems transmit a telephone call originating in one city to a call bridging gateway in another city, using low-cost IP telephony over an Internet-style communications network.
  • the remote control has all the functionality of a telephone handset and transmits the telephone signal via wireless radio to a receiver that transmits the signal up to the cable company head end, and then on to the called party.
  • FIG. 1 is a block diagram of the system components for a cable subscriber to initiate least-cost telephone calls and view interactive television advertisements.
  • FIG. 2 is a block diagram of the system components for a subscriber to an interactive system such as the Internet to initiate least-cost telephone calls and view interactive advertisements.
  • FIG. 1 there is shown a block diagram illustrating the components of a system in which cable subscribers who are in front of their television sets can initiate telephone calls automatically, at least-cost rates over one of the carriers connected to a call bridging gateway, while viewing a series of interactive television advertisements.
  • One component of the invention is an interactive cable television system that provides cable subscribers with information, entertainment and transactional opportunities whenever the subscriber requests them. It consists of a two way cable system 10 where multiple streams of data are transmitted on different frequencies both upstream and downstream on the cable network.
  • the data of the interactive television system is comprised of audio, pictures and text converted into digital form, and is stored in a head end computer system 20 that is connected to the two way cable system 10.
  • the pictures and text are displayed on the subscriber's television set 50 with accompanying audio.
  • the interactive television service is always active, looking for input from the subscriber any time the television set 50 is turned on.
  • a menu of options can be displayed on the television set 50.
  • a cable subscriber uses the remote control or other remote keyboard 30 of a set top converter 40 to position a cursor on the screen of the television set 50 to select an operation from the options shown on the television set 50.
  • the first option the subscriber selects is the icon for automatic telephone calls. This selection is instantly transmitted by the converter 40 up to the head end computer 20 over the two way cable system 10.
  • the head end computer 20 analyses the input that was transmitted and sends a page of information back to the subscriber consisting of lists of the subscriber's most frequently called numbers. These numbers were previously input by the subscriber. This page of information also has a space for the subscriber to input a telephone number if it is not included in one of the displayed lists.
  • the head end computer 20 is the controlling intelligence for the interactive television system.
  • Databases stored on the head end computer 20 include the pictures and audio that are transmitted to the subscriber's converter 40, lists of frequently called telephone numbers, groups of numbers for multiparty calls, television advertisements that are shown during a call and call charges with billing information.
  • Additional head end computer databases contain personal information about the subscriber including the converter 40 serial number or other identification, the subscriber's home telephone number and any remote callers' private passwords, language of choice plus demographic information about the family and family members.
  • the subscriber places the cursor over the telephone number to call on one of the displayed lists or inputs the telephone number on the remote control 30 and touches the entry key. This data is then transmitted to the head end computer 20 by the converter 40.
  • converters converted multiple channels of analog television transmitted on different cable frequencies to channel three on the television set 50.
  • More recent digital cable converters 40 convert digital data transmitted on multiple frequencies from programs received over satellite, video on demand systems and from the head end computer 20 into television pictures with accompanying audio.
  • the digital transmission format allows many more channels of individualized information to be transmitted to the converter 40 than the older analog format.
  • converter 40 used in the context of this invention includes all the functionality mentioned above in an electronic box generally situated on the top of the television set 50 and accessed by an infrared remote control 30.
  • an alternative converter 65 covered by the invention includes telephony functionality where a telephone 70 is connected to the converter 65 which converts the analog audio telephone signal to a digital signal. This digital signal is transmitted to the head end computer 20 over the two way cable 10. Digital data transmitted from the head end computer 20 to the converter 65 is similarly converted to analog audio for the subscriber to hear on the telephone 70.
  • a digital telephone is directly connected to the two way cable system with its own cable interface (not illustrated).
  • a remote control 80 contains all the functionality of a telephone handset including speaker, receiver and dialing capability and communicates by wireless radio with a wireless radio equipped converter 90.
  • the wireless radios in both the converter 80 and the remote control 90 are based on technologies similar to the Bluetooth single chip radio specification. This specification includes both audio and data channels so that voice and data are transmitted on separate channels to and from the remote control
  • the voice in this case is the telephone conversation and the data is the number to call plus all the other regular converter functions.
  • the head end computer 20 When the telephone number input information is received from the subscriber's converter 40 by the head end computer 20, it identifies which subscriber initiated the call and matches the identity with the subscriber's telephone number stored in the head end computer's 20 database. Since the head end computer 20 is able to determine a subscriber's telephone number, the subscriber isn't required to input this telephone number for every call. The head end computer 20 then directs a connected call bridging gateway 100 to first call the calling cable subscriber and then dial the telephone number selected or input by the subscriber and bridge connect the two parties together.
  • the calling subscriber By dialing the calling subscriber first, the calling subscriber performs the call progress function and hangs up if the number is busy, talks to an operator if connected to a PBX or touches the appropriate keys if a touch tone response is required. This also ensures that the calling party is on line before the called party picks up the telephone.
  • the subscriber enters lists of telephone numbers and names into the head end computer 20 using the numeric and alphabetic keys on the remote control 30, in response to prompts displayed on the television screen 50.
  • the head end computer 20 accesses this stored data and under program control sends this data back to subscribers as organized pages on request. Alternately the subscriber can place the cursor over an information icon and call up information directories for any country and city.
  • Small banner advertisements are displayed on the information pages to defray the cost of supplying telephone number information.
  • the subscriber uses the remote control 30 to input the called party's name and address, and when the correct telephone number is found, places the cursor over the number and presses the enter key.
  • the system automatically dials the subscriber and then the called party indicated by the cursor. Since all cable subscribers use the same information directory for the United States, it is cost-effective to store and format all the information in one spot so that it is easily readable, fits on a screen of a television set and is accessible from any cable company by Internet. This eliminates the need for the interactive systems to format each page as it is received or having to locally store and maintain the complete directory. For various reasons there may not be sufficient storage on the head end computer 20 for all the telephone number lists and information directories. In these cases the names, numbers and lists are stored on another separate computer system (not illustrated) which is accessed by the head end computer 20 to display the numbers to the requesting subscriber.
  • head end computer 20 Although one head end computer 20 has been described in connection with the foregoing embodiment, it is reasonable for multiple head end computers to have the same general interactive functionality required by the invention but specialize in one or more other specific areas. Examples of these are displaying movies on demand, connecting telephone calls, handling Internet, interactive television or other applications. Any of these head end computers can be connected to the two way cable network 10 and the call bridging system 100 to accomplish the objectives of the invention. Alternatively the interactive television service is provided by an off cable network service such as the Internet which is displayed over the cable television system.
  • the call bridging gateway 100 of the invention in its simplest variation is connected to the public switched telephone network 110 and to the head end computer 20.
  • the connection 105 to the public switched telephone network is preferably a high speed access such as a Tl communications line.
  • the system of the invention is a convenient and cost efficient way to automatically complete long distance calls. Since the subscriber likely resides in the local calling area of the call bridging gateway 100, the portion of the call dialed by the gateway 100 to the subscriber is a local call and results in little or no cost to the subscriber. The long distance portion of the call to the called party from the call bridging gateway 100 is at low-cost wholesale rates.
  • the call bridging gateway 100 is alternatively connected to other networks 120, 130, 140 which have different rates for various call destinations, time of day, day of the week and likely duration of the call. Data about the call options, rates and on-line monitoring of the length of call in relation to the type of call made, is available for display to the subscriber. Of the networks connected, the network with the lowest United States long distance wholesale rates may not have the lowest wholesale rates to the United Kingdom. This gives rise to an opportunity for the head end system 20 to direct the call bridging gateway 100 to place a call on the network 120, 130, or 140 that is the least-costly for a particular call considering all the criteria.
  • the call bridging gateway 100 When digital telephony is introduced into the cable systems, the call bridging gateway 100 is connected to the two way cable network 10 via a direct connection 12, as well as to other carriers 120, 130, 140.
  • the call bridging gateway 100 calls the calling subscriber who has a digital converter 65 using the cable network 10 instead of the public switched network 110. Since a cable company is a local franchise, the call from the call bridging gateway 100 to the subscriber is a local call with minimal or no charge.
  • the most cost effective call occurs when both the calling party and the called party are located on two way cable systems with digital telephones.
  • the call bridging gateway 100 of the subscriber's system communicates using low- cost VoIP or voice-over-Internet protocol, using an Internet type network 200 to the call bridging gateway 115 of the called party's system, avoiding the costs associated with connection to the public switched telephone network 110.
  • the subscriber is positioned in front of the television set 50 to initiate a telephone call.
  • This opportunity is fulfilled by the head end system 20, which knows the subscriber is connected and displays a series of interactive advertisements to the subscriber with which the subscriber interacts, using the remote control 30.
  • the system looks for a subscriber response to specific pages displayed during the call. The system also blocks the subscriber's converter 40 from other operations except interacting with the advertisements while the call is in progress.
  • the call bridging gateway 100 When the call bridging gateway 100 detects the call is finished, it notifies the head end computer 20 which stops sending the series of advertisements to the caller. If the subscriber has saved advertisements, the head end computer 20 immediately shows the more detailed versions of the advertisements selected. The head end computer 20 saves the identification number of all the advertisements shown, allowing the subscriber to request a replay of any advertisement not marked for recall during the telephone call.
  • the call bridging gateway 100 is located at a remote site and the data to make a telephone call is transmitted to this new gateway location over separate communication lines.
  • the gateway functionality is located at a telephone or other carrier's central office or international call hub. Subscribers can use the system of the invention to make multiparty conference and multicasting calls. The potential members of a multiparty call are entered on a frequently called number list if the group is called regularly. The subscriber uses the remote control 30 to pick a whole group, members of a group or to add any numbers not included in a predefined group from subscriber requested lists displayed on the television set 50.
  • the head end computer 20 directs the call bridging gateway 100 to call the initiating subscriber and all the selected members of the multiparty conference call and connect them together.
  • the call bridging gateway 100 blends the voices of all the speakers in a conference call into one common voice output that is then sent out for all the conference members to hear.
  • the call initiator controls the conference call and blocks and unblocks participants from being heard using the television remote control 30.
  • a conference call is set up and the participants play in the same interactive game while they talk to each other in the conference call. This additional interactive feamre makes games more entertaining and adds a social dimension to the interaction.
  • a list of chat groups is displayed on the television set 50 by the head end computer 20 and the subscriber indicates with the remote control 30 which group to enter.
  • the members of the chat group see a series of advertisements displayed on their respective television sets by the head end computer 20 to the group as they talk.
  • the system displays banner ads that don't interfere with the game.
  • the cost of the outgoing call to each party is free if it is a local call, and at most four cents per minute for remote out of town players.
  • the call bridging gateway 100 digitally compresses a call and places the digital data into packets, allowing the transmission of multiple calls simultaneously to another call bridging gateway 115 where the call is decompressed and provided to a called party 64.
  • the illustrated party 64 is located on the two way cable 15 of another cable company, however it could be an individual in any city with an IP host connected to a local public switched telephone network 110.
  • a common packetizing and transmission protocol is Internet Protocol, or IP. This packetized protocol makes use of an Internet-type network 200 that allows combined data, compressed voice and digitized video to be transmitted efficiently as opposed to a standard point-to-point voice-only circuit.
  • a video camera 150 When a video camera 150 is connected to a video enabled converter 43, picmres of the subscriber are transmitted over the two way cable 10 to the called party during the telephone call.
  • This video equipped converter 43 also receives digital picmres transmitted from the called party and displays these in a portion of the calling subscriber's television set 52.
  • the pictures from each member of the conference are transmitted separately to each conference member's converter and displayed in an array around the screen of each subscriber's television set.
  • a call set up by this invention has the potential to have audio, video and data all within the same call, with the data received by the head end computer 20 and the audio and video transmitted to and received from another party or parties.
  • the bandwidth and speed of the two way cable permit multiple digital conversations to occur at one time on the network.
  • the cable subscriber using this invention enjoys low-cost long distance telephone rates and shares these savings with remote family and friends by providing these parties with a private access number.
  • the remote family member uses a personal computer 215 to enter this access number over an Internet connection 210 to the head end computer 20 to activate the system to initiate a call to the authorizing subscriber's telephone 60 and the remote party 66. The call is billed to the authorizing subscriber 60.
  • FIG. 2 there is shown a block diagram illustrating the components of a system that enables Internet service subscribers in front of their personal computer screens to initiate telephone calls automatically, at least-cost rates, while viewing advertisements.
  • the interactive Internet system provides subscribers with information, entertainment and transactional opportunities whenever the subscriber requests. It consists of a subscriber's personal computer 310 with a connection 315 to an Internet server 345 via an Internet network 340.
  • the data of the interactive Internet system is comprised of picmres, text and audio converted into digital form and stored on the Internet server 345.
  • a subscriber accesses the Internet server 345 with the personal computer 310 and selects an icon for automatic telephone calls from the options displayed on screen 320.
  • the Internet server 345 analyzes this input and sends a page of information back to the subscriber consisting of lists of the subscriber's most frequently called numbers, which were previously input by the subscriber. This page of information also has a space for the subscriber to input a telephone number if it is not included in one of the displayed lists.
  • the Internet server 345 is the controlling intelligence for the interactive Internet system, it controls the actions of a call bridging gateway 350 and sends a series of advertisements to the subscriber.
  • the databases that are stored and functions performed on the Internet server 345 are the same as those on the head end computer of the interactive cable system described in connection with FIG. 1.
  • the call bridging gateway 350 in its simplest variation is connected to the public switched telephone network 400 and to the Internet server 345.
  • the connection to the public switched telephone network 450 is preferably a high speed access such as a Tl communications line.
  • the call bridging gateway 350 is alternatively connected to other networks 360, 370, 380 which have different rates for various call destinations, time of day, day of the week and likely duration of the call. Data about the call options, rates and on-line monitoring of the length of call in relation to the type of call made, is available for display to the subscriber.
  • the network with the lowest United States long distance wholesale rates may not have the lowest wholesale rates to the United Kingdom. This gives rise to an opportunity for the Internet server 345 to direct the call bridging gateway 350 to place a call on one of the networks 360, 370, or 380 that is the least costly for a particular call.
  • the call bridging gateway 350 is located at the hub and the data to make a telephone call is transmitted to this new gateway location over separate communication lines.
  • the subscriber places the cursor over the telephone number to call on the list displayed on the subscriber's computer screen 320, or the subscriber inputs the telephone number. This data is then transmitted to
  • the Internet server 345 When this information is received the Internet server 345 identifies which subscriber initiated the call and matches the identity with the subscriber's telephone number stored in the Internet server's 345 database. The Internet server 345 then directs the connected call bridging gateway 350 to first call the calling subscriber's telephone 300 and then dial the telephone number selected or input by the subscriber and bridge connect the two parties together.
  • the subscriber enters these lists of frequently called telephone numbers and names into the Internet server 345 using the personal computer 310 in response to prompts displayed on the screen 320. Alternately the subscriber places the cursor over the information icon displayed on the screen of the personal computer 320 and calls up information directories for any country and city. The subscriber inputs the called party's name and address, and when the correct telephone number is found, places the cursor over the number and presses the enter key. The system automatically dials the subscriber and then the called party indicated by the cursor. Small banner type advertisements are displayed to the subscriber at this time to defray the cost of the information service.
  • the call bridging gateway 350 of the first subscriber's system communicates using low-cost VoIP or Voice-over-Internet protocol, using an Internet type network 440 to the call bridging gateway 390 of the called party's system.
  • Subscribers use the system of the invention to make multiparty conference calls. The potential members of a multiparty call are entered on a frequently called number list if the group is called regularly.
  • the subscriber uses the keyboard of the personal computer 310 to pick a whole group, members of a group or to add any numbers not included in a predefined group from subscriber requested lists displayed on the screen of the personal computer 320.
  • the Internet server 345 directs the call bridging gateway 350 to call the initiating subscriber and all the selected members of the multiparty call and connect them together.
  • the head end computer or Internet server directs the call bridging gateway to first call a participant, but then postpone the bridging action until the subscriber indicates he is in front of the system's viewing screen. This allows the subscriber to pick up the phone anywhere in the house where the voice response unit of the gateway informs the subscriber that the call is a conference call. The subscriber is not connected to the conference until the subscriber is in front of the screen where advertisements are displayed for the duration of the conference call.
  • a conference call is set up and the participants play in the same interactive game while they talk to each other in the conference call.
  • This additional interactive feamre makes games more entertaining and adds a social dimension to the interaction.
  • a list of chat groups is displayed on the computer screen 320 by the Internet server 345 and the subscriber indicates which group to enter. Each member of the chat group sees a series of advertisements on their respective screens displayed by the Internet server
  • the call bridging gateway 350 digitally compresses a call and places the digital data into packets, allowing the transmission of multiple calls simultaneously to another call bridging gateway 390 where the call is decompressed and provided to the called party 420.
  • the illustrated party 420 is located on the call bridging gateway 390 in another city connected to a local public switched telephone network 410.
  • a common packetizing and transmission protocol is Internet Protocol, or IP. This packetized protocol makes use of an Internet type network 440 that allows combined data, compressed voice and digitized video to be transmitted efficiently, as opposed to a standard point-to-point voice only circuit.
  • the cost of a telephone call is the cost of the Chicago/New York call plus the Chicago/Las Vegas call.
  • the Internet subscriber attaches speakers 500 and a microphone 520 to the sound board mounted in the personal computer 540 and uses an Internet connection 550 to the Internet network 340 to receive the Chicago/New York leg of the call initiated by the Internet server 340.
  • Software running in the personal computer 540 converts the audio input into the microphone 520 into data that is transmittable over the Internet connection 550 to the Internet server 345.
  • the same software converts digital data received over the Internet 340 transmitted from the Internet server 345 into audio that is heard over the connected speakers 500.
  • the call is converted into audio and bridge connected to the called party over the public switched telephone network 400.
  • the speaker and microphone are combined into a standard telephone hand set plugged into the sound board of the personal computer. It is feasible for the Internet server to call out to the remote party's Internet connection to determine if that party is available for a call so that both legs of the call are made using a low-cost standard Internet connection. Advertisements are shown to the calling party during the call.
  • the subscriber using this invention enjoys low-cost long distance telephone rates and shares these saving with remote family and friends by providing these parties with a private access number.
  • the remote family member uses a personal computer 460 to enter this access number over an Internet connection 340 to the Internet server 345.
  • This access number activates the system to initiate a call to the authorizing subscriber's telephone 300 and the remote party's telephone 470.
  • the call is billed to the authorizing subscriber 300.
  • the subscriber is positioned in front of the screen of the personal computer 320 when initiating a telephone call. This creates a significant business opportunity to use the computer screen 320 to present advertisements to the subscriber for the duration of the call. This opportunity is fulfilled by the Internet server 345 which knows the subscriber is connected and displays a series of interactive advertisements to the subscriber, with which the subscriber interacts.
  • the call bridging gateway 350 When the call bridging gateway 350 detects that the caller's call is finished, it directs the Internet server 345 to stop sending the series of advertisements to the caller. If the subscriber has saved advertisements, the Internet server 345 immediately shows more detailed versions of the selected advertisements.
  • Internet server 345 saves the identification number of all the advertisements shown, allowing the subscriber to request a replay of any advertisement not marked for recall during the telephone call.
  • the call bridging gateway in the cable and Internet versions of the invention is aware of all the controlling criteria of a subscriber-initiated telephone call and informs the Internet server 345 or head end computer 20 of this criteria.
  • the Internet server 345 or head end computer 20 calculates the cost of the call and posts this amount to the subscriber's account as soon as the call is finished. Periodically the subscriber accesses this account and determines if the billing is correct. If the bill is approved, the subscriber directs the Internet server 345 or head end computer 20 to automatically pay the bill via credit card, automatic checking or by billing from the cable company. This automatic system provides a cost effective paperless billing scheme.
  • the call bridging gateways 100, 350 in both the cable and Internet embodiments of the invention cause the subscriber's telephones to ring in a distinctive fashion. This feamre ensures that family members are aware that the call they hear ringing is not a regular incoming call but an automated call initiated from the television set or the household personal computer. Alternatively the special ring is varied per family member determined by the frequently used number list of the calling family member or by other input.
  • the telephone carriers have the ability to bridge calls, make calls, and monitor calls with the equipment in their central offices.
  • the call bridging gateway functionality is available in the central office with the introduction of an interface that accepts the telephone numbers to call from the head end system and provides them to the carrier's system.
  • the advertisements shown the subscribers to the cable or Internet versions of the invention are interactive and still frame or full motion picmres with or without audio.
  • the subscriber's interaction with the advertisements includes but is not limited to, selecting from and saving an advertisement for later viewing, clicking on the advertisement to obtain more immediate detail, returning to look at an ad again, ordering a product or responding to questions.
  • the screen is split so that the subscriber receives more product information in the lower portion of the screen while advertisements continue to display in the upper portion of the screen.
  • the head end computer 20 and the Internet server 345 select advertisements to display to the subscriber based on a personal information profile stored in a subscriber database regarding the particular family member in the subscriber household making the telephone call.
  • This data would include general family information such as finances, pets, children etc. and specific subscriber information such as gender, age, interests and preferred language.
  • Each advertisement is classified to reflect a consumer's general interest in the advertisement to assist in long term profiling of the consumer. Subscriber selections of each advertisement are recorded in the subscriber database to evenmally prepare a dynamic consumer profile of the subscriber's interests. This profile is used to target specific advertisements to this family member and to individualize advertisements to a specific family member.
  • the advertisements shown to the subscriber link only to information pages relating to the initial advertising page, and the subscriber is returned to the stream of advertisements after viewing the set of related pages.
  • the interactive advertisements are capable of generating electronic coupons with issuance at a retail outlet or of printing coupons at the subscriber's home.
  • the advertisements allow the subscriber to order a product, obtain more information or be automatically connected to the advertiser after the call is completed.
  • the number of times an advertisement is shown to a particular subscriber is retained in a database to eliminate an advertisement being shown too many times to a subscriber in a particular time period. This also allows an advertiser to evaluate an advertisement's effectiveness and graph the number of times shown against average response.
  • a standard form is completed outlining the criteria required to show an advertisement when an advertiser submits an advertisement. For example; Show my advertisement for a small garden tractor to;
  • This selection shows the advertisement to all male home owners over 20 years of age with income more than $40,000 anywhere in the city, on any day or time of day during calls to any destination.
  • the residence information is available in the cable company's street address database.
  • the probable income level for that address is available from census data.
  • the only questions for the viewer at set up time are gender and age.
  • the criterion for "when" to show an advertisement is determined by the advertiser. As advertisements are shown to viewers a database is constructed of the ads where an interest is indicated and ads where no activity occurs. This information is analyzed to construct a personal profile of a viewer to further focus the selection of advertisements that are shown to that individual.
  • This personal profile is evaluated by automated artificial intelligence computer programs to select which viewers to show a particular product offering.
  • Test marketing using samples from these selected viewers determines the validity and economic feasibility of marketing to the larger selection.
  • This database activity coupled with the advertiser selection of who and when to show an ad is of particular importance with direct response advertising.
  • This profile database constructed from viewer input, is used to determine which subscribers to send e-mail to promoting a product or service.
  • the advertisements displayed during the telephone call do not necessarily have accompanying audio that would disturb the subscriber's call.
  • current interactive technology it is possible select an advertisement based on demographics and then to individualize the advertisement as it is shown in response to questions asked during the advertisement.
  • the wholesale cost of long distance calls is substantially less than the revenue earned from displaying advertisements during the telephone call.
  • the wholesale rate for the outgoing portion of a long distance call in the United States today is approximately four cents per minute
  • the display rate for a small Internet banner advertisement is approximately thirty dollars per thousand or three cents each. Revenue of eighteen cents per minute is generated when a new advertisement is displayed every ten seconds.
  • the long distance telephone cost is only four cents. At this profitable differential in rates, it is reasonable to give away long distance telephone calls, and directory services, including live operators, to obtain advertising viewers.
  • two way cable and the Internet have been described as delivery mechanisms for the functionality of the invention, it is also deliverable over high speed telephone lines such as ADSL to the home.
  • a Voice over Internet Protocol network converter is provided at the subscriber's house, and all the above functionality of the invention can be delivered over this entirely different style network, including telephone calls, interactivity with advertising display on either the subscriber's personal computer or television set.
  • the cable television system and the Internet system of the invention look for a response to specific pages displayed during the call.
  • the head end system knows if the subscriber has changed channels.
  • the Internet system a downloaded program that runs in the personal computer, controls all aspects of the call initiation and display of advertisements. If any interruption of the program occurs, the Internet server 345 becomes instantly aware. In either case the call bridging gateways of the respective systems 100, 350 inform the calling party of the rules to obtain free telephone calls and disconnect the call if non compliance continues.
  • the system of the invention provides low-cost automated telephone calls which are initiated on the screen of a television set or personal computer, where the systems of the invention select and display a series of advertisements to the subscriber. In one embodiment, the ability to make such calls is maintained only if the subscriber permits the advertisements to be regularly displayed.
  • the head end computers In a large metropolitan area, four or five cable companies serve the local calling area and each company requires its own interactive system with a head end computer to adequately serve the volume of customers located in each cable franchise.
  • Each of the head end computers is connected to one call bridging gateway serving a common local calling area.
  • the call bridging gateway could be located in the local exchange that maximizes the number of local exchanges the call bridging gateway could telephone without charge.
  • An Internet server with the same advertising database as the interactive TV head end computers, services the Internet population in the same common local calling area and is connected to the same call bridging gateways as the interactive TV head end computers.
  • Internet server connected to a common call bridging gateway would service the local calling area.
  • the location of an Internet server has no bearing on the user access cost and multiple local sites mirroring the databases of separate interactive systems are potentially located on a single Internet server.
  • This single Internet server is connected to the call bridging gateways of the cable companies serving the same local calling areas as the Internet sites located on the Internet server.
  • one Internet server is connected to the call bridging gateways that are located in the local calling area of each of these markets.
  • the viewer of the interactive advertisements can be instructed by an advertisement how to request a coupon.
  • This coupon is printed out on the printer that is attached to the subscriber's personal computer.
  • Subscribers to either the Internet server system or the interactive television system upon instruction from an interactive advertisement selected during the telephone call, can initiate a new telephone call between themselves and an advertiser.
  • the converters of the interactive cable systems require pages presented in a MPEG format while pages for the Internet server are formatted in the HTML format.
  • pages presented on a television set have larger text, fewer characters per line, fewer lines than Internet pages and a slightly different aspect ratio.
  • HTML pages are transmitted to the interactive system's head end computer using the Internet where they are automatically converted to television presentable pages that are displayed by the digital cable converter.
  • the audio files used on the Internet servers are converted to the format acceptable to the cable converter.
  • the pages created for the interactive cable system are likely formatted in a format that resembles HTML prior to conversion to MPEG. These picmres are sent to the Internet system where they are converted to HTML for viewing on that system.
  • the current systems for interactive television are based upon a head end system communicating to set top converters, where most of the intelligence is at the head end system.
  • more and more intelligence will reside in the set top box, and any and all of the present invention's functionality can reside in programs that are downloaded from a head end computer system.
  • frequently called telephone numbers can be stored in the set top converter and a series of advertisements downloaded to the converter for display to the caller when a call is made with little interaction with the head end system.
  • FIGS. 1 and 2 have been described separately, both the Internet and interactive television can be employed together to perform any of the functionality to provide low cost telephone calls while watching targeted interactive advertisements.
  • a subscriber can choose from a list of frequently called numbers i.e. initiate the call, over the internet while receiving the advertisements over interactive TV, or alternatively the subscriber can choose from a list of frequently called numbers i.e. initiate the call, displayed on an interactive TV service while receiving the advertisements over the Internet.

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  • Telephonic Communication Services (AREA)

Abstract

L'invention concerne un système et un procédé permettant à des abonnés à des services interactifs de démarrer automatiquement des appels téléphoniques à moindre coût tout en visualisant une série d'annonces publicitaires interactives affichées pendant ledit appel téléphonique. Le système peut être mis en oeuvre dans un système de transmission bidirectionnelle ou dans un réseau informatique tel qu'internet. L'abonné choisi un tiers devant être appelé à partir d'une liste des numéros de téléphone les plus fréquemment appelés s'affichant sur le poste de télévision de l'abonné ou sur le moniteur de son ordinateur, puis ces informations sont transmises à un système de télévision interactive ou serveur internet. Ce système de télévision interactive détermine automatiquement le numéro de téléphone de l'abonné appelant et transmet ce numéro ainsi que le numéro de téléphone du tiers appelé à une passerelle de mise en parallèle d'un appel. Cette passerelle compose le numéro de téléphone de l'abonné et le numéro de téléphone du tiers appelé, et un pont connecte les deux parties. Les abonnés étant obligés de rester devant leurs écrans respectifs pour effectuer un appel téléphonique à moindre coût, le procédé décrit dans la présente invention permet de diffuser des annonces publicitaires interactives à l'abonné pendant cet appel téléphonique.
PCT/CA2000/001499 1999-12-22 2000-12-21 Connexion automatique d'appels telephoniques a une annonce publicitaire affichee simultanement WO2001047264A2 (fr)

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AU21367/01A AU2136701A (en) 1999-12-22 2000-12-21 Automatic connection of telephone calls with concurrent advertisement display

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US46895699A 1999-12-22 1999-12-22
US09/468,956 1999-12-22

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Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP2019541A1 (fr) 2002-11-07 2009-01-28 Blake Bookstaff Procédé et système pour fournir des annonces publicitaires à des appelants téléphoniques
US7720828B2 (en) 2004-06-29 2010-05-18 Blake Bookstaff Method and system for automated intelligent electronic advertising
EP2224714B1 (fr) * 2009-02-27 2011-03-30 Research In Motion Limited Décalage temporel et de dispositif de publicité mobile
EP2375712A1 (fr) * 2010-04-08 2011-10-12 Research In Motion Limited Système et procédé pour la fourniture et la présentation de messages en fonction du mode de fonctionnement du dispositif de communication
WO2013003183A1 (fr) * 2011-06-30 2013-01-03 General Instrument Corporation Présentation d'alerte d'utilisateur avec informations extérieures sur dispositif électronique
US9792633B2 (en) 2004-06-29 2017-10-17 Blake Bookstaff Method and system for intelligent processing of electronic information with cloud computing

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5708961A (en) * 1995-05-01 1998-01-13 Bell Atlantic Network Services, Inc. Wireless on-premises video distribution using digital multiplexing
CA2198024C (fr) * 1997-02-19 2001-02-06 Alexander Christopher Lang Systeme et methode permettant d'etablir des communications vocales interurbaines au moyen d'internet

Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP2019541A1 (fr) 2002-11-07 2009-01-28 Blake Bookstaff Procédé et système pour fournir des annonces publicitaires à des appelants téléphoniques
AU2009208060B2 (en) * 2002-11-07 2012-03-01 Blake Bookstaff Method and system for providing advertising to telephone callers
US7720828B2 (en) 2004-06-29 2010-05-18 Blake Bookstaff Method and system for automated intelligent electronic advertising
US9792633B2 (en) 2004-06-29 2017-10-17 Blake Bookstaff Method and system for intelligent processing of electronic information with cloud computing
EP2224714B1 (fr) * 2009-02-27 2011-03-30 Research In Motion Limited Décalage temporel et de dispositif de publicité mobile
EP2375712A1 (fr) * 2010-04-08 2011-10-12 Research In Motion Limited Système et procédé pour la fourniture et la présentation de messages en fonction du mode de fonctionnement du dispositif de communication
US10178213B2 (en) 2010-04-08 2019-01-08 Blackberry Limited System and method for delivery and presentation of messages in dependence upon the mode of operation of the communication device
WO2013003183A1 (fr) * 2011-06-30 2013-01-03 General Instrument Corporation Présentation d'alerte d'utilisateur avec informations extérieures sur dispositif électronique

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AU2136701A (en) 2001-07-03

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