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WO2001077867A1 - Systeme et procede destines a effectuer une enquete ouverte via un reseau de communication de donnees - Google Patents

Systeme et procede destines a effectuer une enquete ouverte via un reseau de communication de donnees Download PDF

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Publication number
WO2001077867A1
WO2001077867A1 PCT/US2001/010417 US0110417W WO0177867A1 WO 2001077867 A1 WO2001077867 A1 WO 2001077867A1 US 0110417 W US0110417 W US 0110417W WO 0177867 A1 WO0177867 A1 WO 0177867A1
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WO
WIPO (PCT)
Prior art keywords
survey
network
internet
database
computer programs
Prior art date
Application number
PCT/US2001/010417
Other languages
English (en)
Inventor
Lon-Phon Lin
Hsun-Ko Chan
Original Assignee
Lin Lon Phon
Chan Hsun Ko
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Lin Lon Phon, Chan Hsun Ko filed Critical Lin Lon Phon
Priority to AU2001253047A priority Critical patent/AU2001253047A1/en
Publication of WO2001077867A1 publication Critical patent/WO2001077867A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • Internet and more particularly relates to the efficient collecting and organizing of users' opinions, comments and feedback.
  • Some of the well-known boards are operated by Yahoo 's Financial, where each of the stocks in the stock market forms a topic. On each stock board, people can voice their concerns, questions, opinions and sometimes displeasure about the stock on the board.
  • the board shows a "message list," which lists every message that has been posted based on the message' s title. The title of each message is given by the originator of the message. If any title interests the user, the user clicks on the link to read the message, which should have matched what the title says.
  • the Polling Booth feature is intended to encourage communication with visitors to the personal web pages of each subscriber.
  • the subscriber hence the owner of the web page, can create a polling booth, with user-specified multiple-choice questions and answers, using a template and allow visitors to vote by selecting their answer through a set of "radio buttons.” The results can be viewed by the owner, as well as the visitors, of the web page.
  • this kind of polling booth provided by the ISP is deficient, inter alia, in that a visitor to the web site cannot easily create his or her own thread of voting and opinion tracking. It is not an open system which allows instantaneous "voicing out” or "voicing back" by the participants. The visitor is completely reactive and control-less, since the visitor is presented with a question and a set of "radio-button" answers. If the visitor really wishes to start a poll or begin a thread of survey, the visitor practically has nowhere to go. If the visitor is also a subscriber, then at least the visitor can create a polling booth of her own, using the tool provided by the ISP. Another serious drawback is that there is no "quality control" of such polling on Internet, because you don't know if a hundred votes are made up by a hundred distinct people or a single person.
  • an US Patent issued to Appleman, et al., No. 5,918,010, on June 29, 1999 is directed to a collaborative Internet data mining system, which facilitates a group effort from a plurality of guides to the Internet. This is done by automatically processing the information provided by the guides and thereby create a branded or uniform look-and-feel to the web sites supported by the plurality of guides.
  • U.S. Patent No. 5,995,947 issued to Fraser, at al., on November 30, 1999, is directed to a system for doing interactive mortgage and loan information and real-time trading system.
  • the Fraser patent provides a system and method for trading loans in real-time by making loan applications, such as home mortgage loan applications, and placing them up for a bid by a plurality of potential lenders.
  • a database of pending loan applications as their status is maintained by a transaction server and each party to the loan can search and modify that database consistent with their role in the transaction, by requests to the server from a client device identified with their role.
  • brokers at a broker station can add loan applications, can review the status of loan applications entered by that broker, can be notified of lenders' bids on their loans, and can accept bids by lenders.
  • a method and system for conducting open survey with statistical voting through the Internet is disclosed.
  • a web site is implemented with a server and database to allow Internet clients to visit and to open any issue for open survey. Any other Internet clients may visit the web site to vote on any issue, with the voting result being accumulated. The internet client may agree or disagree with the issue, choose an existing reason or add a new reason to support her vote.
  • Any company entity can also use the web site to conduct market research or product survey by presenting the company's issue for the Internet clients of the web site to vote on. The company entity may also use the web site, or an engine version thereof, to conduct in-house survey or voting.
  • the method may be implemented with the steps of first maintaining a database of survey questions, replies and reasons at a database server accessible through the Internet, maintaining a database of user profile information at the database server, the user profile information comprising information regarding users, allowing an Internet client to access the database server to respond to the survey questions, and allowing an Internet client to access the database server to present at least one new survey question to the database for other Internet clients to respond.
  • the system in accordance with the present invention may comprise a profile database configured to store user information, a server configured to allow the Internet clients to access the database through the Internet, a survey database configured to store survey questions, replies, reasons and votes, and computer programs to be executed by the server, the computer programs configured to allow the Internet clients to access the survey database, reply to the survey questions, open new survey questions, add new reasons and see the results of public opinions.
  • Figure 1 shows a generalized environment in which the system and method in accordance with the present invention may be implemented.
  • Figure 2 is a simplified block diagram showing the operation of an individual user at the web site of the present invention.
  • Figure 3 shows the operation of the web site of the present invention for a business or corporate user.
  • Figure 4 illustrates the current implementation of the database structure.
  • FIG. 1 shows a generalized environment in which the system and method in accordance with the present invention may be implemented.
  • Data communications network 100 is a network which allows information to be exchanged anywhere in the world.
  • the Internet with the World Wide Web, is probably the most accessible global data communications network of its kind, especially with the help of web browsers.
  • Server 105 and storage unit 110 store the computer programs and database that interact with Internet clients through the Internet and execute instructions received from the Internet clients.
  • the Internet clients can be either individual clients 120, such as anyone who surfs the web, or corporate clients 130, who can be any entity, e.g. businesses, government agencies or schools, that wish to utilize the power of open survey or voting chat room in accordance with the present invention.
  • the openness of the present invention can allow any user to begin a thread of discussion on his own, provided that the issues are not already opened for discussion at the web site. Voting or polling provides information on how people perceive certain issues or controversy. Having duplicate discussions or voting will denigrate the quality of the on-going voting, since the power of an open survey lies in having people voice out their opinions in a cumulative manner, not in having users "re-invent the wheel” with another discussion.
  • the user can always bring up her own issues, along with providing a set of reasons, or none at all, for other Netizens to vote on.
  • the user base of this open survey and voting chat room grows, the user base will attract corporate sponsors, offering prizes and incentives, since the user base, and the user profile thereof, will allow corporations to put their fingers on the pulses of the society.
  • Such incentive system will generate more users to participate, thus enlarging the user base even more.
  • an apparel company may offer advertisement such as banner ads, coupons, or prizes to a web page of the present web site, where people participate in the voting of fashion-related issues. While the apparel company is not involved, directly or indirectly, in the formulation of the issues or reasons, the company's advertisement or prizes may reach those voting users who represent the more fashion- conscious segment of the population. In other words, any web site where issues are voted on represents a focal point for the targeted audience. And those people are the ones the advertisers would like to target and reach. As can be appreciated by those skilled in the art, any commercial message, e.g. banner ads, coupons, prizes, can achieve higher effectiveness when it is received by those with similar interest.
  • the web site of the present invention for casting votes, or for conducting open surveys, can thus provide assurance to its sponsors that their messages will be received by the right target segment, not wasted among the masses.
  • FIG. 2 is a simplified block diagram showing the operation of an individual user at the web site of the present invention.
  • a user can register to access the web site at 200.
  • a mechanism to identify "unique user” may be implemented at 206, which is a mechanism different from the one used by web advertisers such as Yahoo, DoubleClick and Flycast.
  • This authentication process is done by asking users to provide certain information that can support its unique identity, and the user will lose all benefits if such information is found untrue or fraudulent.
  • the system is preferably set up such that only an identified unique user can open a new issue for survey, or answer a survey.
  • the question or reply may take the following formats:
  • User registration may also facilitate any web advertisers or sponsors to provide ads or prizes 205 based on the profiles of the users as entered.
  • the ads may be implemented in banner-ad styles so that different ads appear at different web pages or different frames, or as dependent on the surveys the user is currently taking. If the visitor is registered, thus becoming a "user,” the user may be eligible to receive prizes, upon final verification of the user's information. This system will encourage users to register with as much relevant and truthful information as possible, thereby enhancing the value of the survey.
  • the visitor Upon entering the web site, the visitor, registered or not, can read issues, questions or surveys which have been posted by other people 210. The visitor can also search for any issues, questions or surveys which appeal to her, much in the same way a web surfer to a search engine, e.g. Yahoo, can use keywords for the search. Upon searching, the visitor can view the issue, question or survey 214, as well as any answers or reasons received 216. The visitor can also see how the issue is voted on, e.g. a percentage breakdown of yes votes vs. no votes.
  • the visitor may also search surveys conducted by corporate users of the web site, where a corporation may want the whole world to vote on the most attractive feature of an ideal product.
  • An automobile manufacturer may want to know how drivers value certain features in its line of cars.
  • Such surveys can be found by the visitors to the web site.
  • the corporate users may offer random prizes to those who respond to such surveys.
  • the interaction with the corporate users at the web site will be discussed in another section below.
  • the visitor may be allowed to see the vote distribution based on user profile, e.g. people from different location, religion, or educational level, may vote differently.
  • This "second level" information may be made available to certain users who preferably pay for this kind of premium feature, or who provide additional profile information about themselves, as a quid pro quo. For example, if a user is into researching how the demographic factors affect people's opinions, such second level information may be quite useful to her.
  • the user may also vote, answer or reply to any issue or survey 220. This preferably requires some sort of registration to filter out repeat respondents. Registration also turns “visitors" into “users,” thus building up the user base of the web site. The user can agree or disagree, with or without reasons 222.
  • Reasons may be from a set of prepared reasons supplied by the author of the survey.
  • the user can then select the reason(s) 224, for example through a drop-down menu.
  • the user can further add her own reason 226 with or without further explanation, which may or may not add to the set of prepared reasons.
  • the decision of expanding or restricting the set of prepared reasons can be made by the author or the webmaster, depending on the situation.
  • the user When the user is set to open her own survey, the user can open an issue 230 at the web site, if the existing issues do not appeal to her, or search for the issue, initiated by the user or by the web site itself to avoid redundancy 232.
  • An extraction feature 234 can be implemented to provide abstracts out of the issues, reasons or explanations supplied by the users. Extraction 234 may be done by having the users provide a short title or abstract about their reasons, or by using software tools capable of performing statistical inference from the textual passages, e.g. ActiveKnowledge from Autonomy, U.K. Extraction may be needed to organize user-supplied textual passages, whether they are issues, reasons, or explanation, since it is practically impossible to dictate how people express their thoughts. With the open nature of the survey, the web site of the present invention can facilitate dynamic and real-time survey of any subject matter. For example, anyone can open a survey for the Top 10 Restaurants in a region, or the Top 10 Tennis Players in the World.
  • the openness of the web site can allow any individual, any group, any organization such as a business or non-profit entity, to post questions or issues on the Net, with the hope that the survey can be replied by a designated group, or by the public at large.
  • any issue that may benefit from a public opinion is suitable for being posted to the web site of the present invention.
  • an individual wondering which job offer she should accept, or which car to buy can post the question to the web site. She can set up a private space at the web site for herself. She can then e-mail her friends and contacts to ask for their opinions as to which job offer to accept, or which car to buy. She can even open her survey to anyone who happens to visit her space at the web site.
  • the openness of the web site fosters a sense of community in that when a survey or question is posted, it will be replied by any group the initiator allows it to reply.
  • the web site provides the avenue that is better than, say, calling home.
  • the menu selection can be posted to the web site for all the guests to vote on.
  • the choices can be offered to the web site for its members, or anyone in the community it serves, to vote on.
  • the web site of the present invention can become one of the quickest and simplest ways to ask for a public opinion (as well as to reach a group decision), whether it is initiated by an individual or by an organization, for a closed group of participants or for anyone at large.
  • any individual, or group of individuals, designated by the corporate user can access more profile information 340, e.g. second level information, than a typical individual user.
  • the corporate user which can be the marketing and sales department or product development of the corporation, can do any or all of the following activities: read issues or surveys 310, search issues or surveys 312, view issues or surveys by their title or abstract 314 and read the reasons thereof 316.
  • the issues and surveys will tell the corporate user what people talk about and the voting results will tell them how the prospective market segments are formed. This feature may be, or may not be, the same as the unregistered individual user. However, with access to second level, profile information underlying the survey, the corporate user can gain insight to how the voting or survey is broken down.
  • a toy company's marketing department may want to see what parents and children are concerned about, or essentially "What is Hip, i.e. ' What is In' ?” by reading opinions and surveys on subjects such as Education, Entertainment, Toys or Professional Sports.
  • An apparel company can do its research on the next fashion trend by searching "Fashion” and reading about what people say when issues are presented.
  • the corporate user can conduct its own issue or surveys at the web site by opening issues and surveys 320, selecting a target group 322 based on registration profiles, supplying prepared reasons to be entered or updated 324, as well as providing random prizes to those who respond 326.
  • the corporate user may choose to withhold its identity or let it be known, depending on the sensitivity of the issues. For example, a well-known, blue-chip soft drink company should have tested the market, prior to launching a sweeter soft drink for the new generation, for its later-coined "Classic" drink. If the market reaction could have been foreseen, the company would have saved a lot of resources by not having to scrap the whole campaign later.
  • the issues and surveys are open to everyone through the web site.
  • the web site itself needs to have an impartial and credible public perception such that the integrity of the issues and surveys are beyond reproach.
  • the prizes or incentives offered are to reward participation and candor.
  • the corporation may only be interested in responses from certain segment of the society. For example, a long distance telephone carrier may want to know how it can win customers back from its competitors.
  • the screening of potential respondents can be done either during user registration, or on an ad-hoc basis.
  • the web site can be configured to allow only registered users with qualifying data to respond, if such profile-building questions are asked during user's initial registration.
  • Such profile-building questions can also be transmitted to the users, after the initial user registration, at any time on an ad-hoc basis, if needed. For example, after corporate users have signed up with the web site, they may want to be able to reach their targets better by asking the web site to send out ad-hoc profile information to the web site's registered users for updates.
  • the chain may present such survey to all those users who have indicated their local community. Such surveys will not add any value if those who respond are nowhere near the proposed site. Or if a women's outdoors gear company conducts a survey on features to be offered for women's outdoor gear, replies from the male contingency will not add any value to the survey, well unless the survey has something to be with aesthetic appeal.
  • the qualifying profile data can be obtained from a user's zip code, for example, which can be used to identify geographical information.
  • a corporate user may also want to conduct product development by presenting their product ideas to the user base. For example, a mountain bike company may want to see if the intended user group can accept a bike with new technology in certain price range. Based on the response and the survey, the company will have its answers within a short time, by virtual of the power of the Internet.
  • other profile building data may be: education level, gender, age, profession, family, religion, ethnicity etc.
  • One essential point for profile building is for the web site to unconditionally protect privacy and confidentiality.
  • the DoubleClick Inc. debacle of February 2000 serves to remind everyone the importance of respecting users' privacy.
  • Second level information may be used by corporations to do "data-mining" to analyze information conveyed by the massive user base of the web site. Research institutions may also be interested in obtaining such second level information to substantiate their researches. More importantly, as time progresses, the accumulated information of the web site only becomes more massive and more valuable for analyzing trends as they relate to the various profile factors. Intra-Corporation Use.
  • the corporate users can also use the web site for conducting in-house employee surveys, such as "Should we implement casual dress code?" or "Should we allow telecommuting?"
  • An employee can enter the information through the web, from her own computer at work or any place, without worrying about the fact that the employer may know who the respondent is.
  • the web site of the present invention which is a public and open institution subject to public scrutiny, the employees are assured that the anonymity can be maintained with respect to the employers.
  • those company-retained experts or psyches may not be the most trusted audience, despite their assurance of confidentiality.
  • Through a public web site for intra-company or intra-departmental survey such concerns can be allayed.
  • the corporate user may obtain an "engine" of the web site for the corporation to implement in-house.
  • the engine which is a term well known to those ordinarily skilled in the art of software and programming, can be implemented as an in-house tool for internal communications. For example, employees frequently attach other people's email when expressing their own view. After a few rounds, a recipient of the email gets an email message with 10 to 15 prior email messages appended thereto. It will be a waste of time to read through every message.
  • the surveying and polling feature can be attached to the originating, or subsequent, email to allow each recipient to vote on certain issue.
  • the survey is only done among a constrained team of employees and confidential information of the corporation is only released to those with "a need to know" as required to preserve trade secret status.
  • Other teams or departments of the corporate user may have their own threads of voting being conducted in parallel and independent from each other.
  • the sales department may circulate an email for each member to voice out as to the desired location for next year's sales theme. As the email is circulated among the sales team, each member's vote is counted and the reason, if any, is recorded and extracted for quick overview.
  • the marketing department may circulate an email for picking a trademark for a new product line.
  • the human resources department may conduct a survey among employees as to the most appreciated way of rewarding outstanding performance.
  • the engine of the present invention makes in- house survey and polling a breeze.
  • a web site in accordance with the present invention can be used by municipalities to conduct local elections, since the web site has the following characteristics: anonymity, confidentiality while the mechanism is subject to public supervision or scrutiny. A voter's identify, or the voter's choice of candidates, is guaranteed to be confidential, while the results are tabulated and compiled. Finally, the whole mechanism or operation of the web site can be supervised and scrutinized without breach of confidentiality.
  • the web site of the present invention is a public mechanism, thus making its independence and neutrality beyond any doubt. Also, the power of the web site comes not from the individual user's information, but from the collective voices of those users.
  • the web site may or may not collect any personal profile information, but the web site will collect and accumulate opinions, reasons or survey results. Such information is accumulated over time to allow subsequent researchers to determine what people think at any give time.
  • the web site of the present invention essentially preserves the sentiment of its user base toward any given issue, and records the trend in any change of the sentiment. It can be said to be a "virtual recorder" for the world wide web of our time.
  • Figure 4 illustrates the current implementation of the database structure.
  • the fields are explained by the notation (*... *).
  • the web site provides incentives to seed members from colleges and universities, as well as any regional or national organizations or associations, for their promotion of the web site and generation of user registration. The more users who sign up with the system, the more incentives the seed members will receive. It should be appreciated by those skilled in the art that other forms of promotional schemes can be configured to drive the registration and brand recognition of the web site in accordance with the present invention.
  • the following illustrates the current implementation of the web page structure in accordance with the present invention. It should be noted that such web specifications are the basis for those skilled in the art of web site programming and development to implement the functionality of the web site.
  • a company can also use our web site to do an "open survey" for your employee satisfaction or customer satisfaction. Or use our web site to find out the opinions for a product f om customers, or for a future product from potential customers. We suggest companies to provide prizes and incentives for customers who offer their opinions.
  • ID type (Driver license, National ID, SSN) ID: (Please enter only the last 4 digits of your ID)
  • Optional data (They are required for you to participate in winning a prize, or to own company shares that we offer to founding members of the web site. However, you can choose not to be eligible for this benefit by not providing optional data)
  • Survey List Page may display those that are still open>
  • Email ⁇ display>
  • Link to product picture ⁇ only for product survey>
  • Management Page Provide utility functions for managers to update data, to generate statistic data- ⁇

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

L'invention concerne un procédé et un système destinés à effectuer une enquête ouverte avec un vote statistique via l'Internet. Des utilisateurs peuvent s'inscrire pour accéder à un site Web (200). L'inscription des utilisateurs peut permettre à des annonceurs ou sponsors basés sur le Web de présenter des publicités ou des prix (250) en fonction des différents profils entrés par les utilisateurs. Après avoir accédé au site Web, le visiteur, inscrit ou non, peut lire des problèmes, des questions ou des enquêtes envoyés par d'autres personnes (210). Après une recherche, le visiteur peut visualiser le problème, la question ou l'enquête (214) ainsi que toutes les réponses envoyées en retour (216).
PCT/US2001/010417 2000-04-06 2001-04-02 Systeme et procede destines a effectuer une enquete ouverte via un reseau de communication de donnees WO2001077867A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2001253047A AU2001253047A1 (en) 2000-04-06 2001-04-02 System and method of conducting open survey through a data communications network

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US54380100A 2000-04-06 2000-04-06
US09/543,801 2000-04-06

Publications (1)

Publication Number Publication Date
WO2001077867A1 true WO2001077867A1 (fr) 2001-10-18

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AU (1) AU2001253047A1 (fr)
TW (1) TW513639B (fr)
WO (1) WO2001077867A1 (fr)

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2004049313A3 (fr) * 2002-11-25 2006-06-15 Pal Dharam Systeme d'information sur le credit en ligne
US7398223B2 (en) 1998-03-02 2008-07-08 Insightexpress, L.L.C. Dynamically assigning a survey to a respondent
CN105592228A (zh) * 2016-01-27 2016-05-18 努比亚技术有限公司 群聊信息提醒装置及方法

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
TWI399077B (zh) * 2009-03-20 2013-06-11 Compal Communication Inc 訊息管理系統、訊息管理裝置及其運作方法
CN111698101A (zh) * 2019-03-13 2020-09-22 集创园国际有限公司 即时意见交流系统

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5918010A (en) * 1997-02-07 1999-06-29 General Internet, Inc. Collaborative internet data mining systems
US6070145A (en) * 1996-07-12 2000-05-30 The Npd Group, Inc. Respondent selection method for network-based survey
US6093026A (en) * 1996-07-24 2000-07-25 Walker Digital, Llc Method and apparatus for administering a survey

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6070145A (en) * 1996-07-12 2000-05-30 The Npd Group, Inc. Respondent selection method for network-based survey
US6093026A (en) * 1996-07-24 2000-07-25 Walker Digital, Llc Method and apparatus for administering a survey
US5918010A (en) * 1997-02-07 1999-06-29 General Internet, Inc. Collaborative internet data mining systems

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7398223B2 (en) 1998-03-02 2008-07-08 Insightexpress, L.L.C. Dynamically assigning a survey to a respondent
WO2004049313A3 (fr) * 2002-11-25 2006-06-15 Pal Dharam Systeme d'information sur le credit en ligne
CN105592228A (zh) * 2016-01-27 2016-05-18 努比亚技术有限公司 群聊信息提醒装置及方法

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Publication number Publication date
TW513639B (en) 2002-12-11
AU2001253047A1 (en) 2001-10-23

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