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WO2005098800A1 - Kit de promotion d'un produit - Google Patents

Kit de promotion d'un produit Download PDF

Info

Publication number
WO2005098800A1
WO2005098800A1 PCT/US2005/010142 US2005010142W WO2005098800A1 WO 2005098800 A1 WO2005098800 A1 WO 2005098800A1 US 2005010142 W US2005010142 W US 2005010142W WO 2005098800 A1 WO2005098800 A1 WO 2005098800A1
Authority
WO
WIPO (PCT)
Prior art keywords
kit
health condition
healthcare professional
product
patient
Prior art date
Application number
PCT/US2005/010142
Other languages
English (en)
Inventor
Sandy Hirsch
Donna L. Desjardins
Original Assignee
Mcneil Nutritionals, Llc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Mcneil Nutritionals, Llc filed Critical Mcneil Nutritionals, Llc
Publication of WO2005098800A1 publication Critical patent/WO2005098800A1/fr

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F5/00—Means for displaying samples
    • G09F5/02—Portable sample cases
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F1/00—Cardboard or like show-cards of foldable or flexible material
    • G09F1/02—Single substantially flat cards
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F5/00—Means for displaying samples
    • G09F5/04—Cards of samples; Books of samples

Definitions

  • This invention relates systems, kits and methods for product promotion.
  • a health professional having a high weight patient may not have the tools needed to determine whether and to what extent that patient is overweight or obese, e.g., a Body Mass Index (BMI) chart is one such tool; may not have information about a nutritional solution to such ameliorate the obesity, e.gchev a sugar substitute, and may not have samples of the nutritional solution to give to the patient to use.
  • the healthcare professional may not have patient counseling tools or tips.
  • the present invention provides these tools and tips to the healthcare professional. That is, the present invention provides healthcare professional-oriented information, a tool for diagnosing and monitoring the health condition and for counseling the patient, and samples of the nutritional solution product for the patient.
  • One aspect of the invention comprises, consists of and/or consists essentially of a kit for promotion of a product to physicians or healthcare professionals.
  • the kit comprises, consists of and/or consists essentially of physician or healthcare professional-oriented information on a health condition experienced by some patients; a tool to assist the physician or healthcare professional in accurately diagnosing and monitoring changes in the health condition in such patients, and one or more samples of the product, which is useable by patients to ameliorate the health condition.
  • Another aspect of the invention comprises, consists of and/or consists essentially of a kit for promotion to physicians or healthcare professional of a sugar substitute available without a prescription to patients.
  • the kit comprises, consists of and/or consists essentially of physician or healthcare professional-oriented information on obesity or weight control in adult or pediatric patients, a tool to assist the physician or healthcare professional in accurately diagnosing and monitoring changes in obesity or weight control in such patients, a container of a plurality of loose single-serving packages of the sugar substitute, and a display stand comprising patient-oriented brochures for display in the display stand.
  • the tool comprises, consists of and or consists essentially of a laminated Body Mass Index (BMI) chart and instructions for measuring waist circumference along with guidelines for determining if a patient has excess abdominal fat based upon the waist circumference measurement.
  • BMI Body Mass Index
  • Each patient- oriented brochure provides information on obesity or weight control, a copy of the BMI chart, and has attached to it one or more single-serving packages of the sugar substitute and a coupon for applying a discount to a future purchase of the sugar substitute.
  • a counseling tip card provides advisory information for use by the physician or healthcare professional in discussing obesity or weight control with patients.
  • a postage-paid return card is also supplied for use by the physician or healthcare professional to request additional samples of the product and/or patient-oriented information.
  • the return card further comprises a set of survey questions for completion by the physician or healthcare professional.
  • Yet another aspect of the invention comprises, consists of and/or consists essentially of a method for marketing a non-prescription product having benefits for ameliorating a health condition, the method comprising providing to one or more physicians or healthcare professionals a kit comprising physician- or healthcare professional oriented information on the health condition, a tool to assist the physician or healthcare professional in accurately diagnosing and monitoring changes in the health condition in such patients, whether adult or pediatric, and one or more samples of the product.
  • FIG. 1 is a perspective drawing of an exemplary kit, showing a mailer container and the position of selected components inside the mailer.
  • Appendix Sheet 1 is an example of physician or healthcare professional - oriented information supplied with the kit.
  • Appendix Sheet 2 is an exemplary Body Mass Index (BMI) chart.
  • Appendix Sheet 3 is exemplary information provided on the reverse side of the BMI chart.
  • Appendix Sheet 4 is one side of an exemplary patient-oriented brochure.
  • Appendix Sheet 5 is the opposite side of the exemplary patient-oriented brochure.
  • Appendix Sheet 6 is one side of an exemplary counseling tip card for physician or healthcare professional use.
  • Appendix Sheet 7 is the opposite side of the exemplary counseling tip card.
  • Appendix Sheet 8 is one side of an exemplary return card with survey questions.
  • Appendix Sheet 9 is the opposite side of the exemplary return card.
  • Appendix Sheet 10 is a graphics template for an exemplary display for the patient-oriented brochures.
  • healthcare professional means doctors, including physicians, nurses, nurse practitioners, dietitians, physicians assistants and similarly situated individuals.
  • Fig. 1 shows a portion of an exemplary kit that may be provided to physicians or healthcare professionals in accordance with the present invention.
  • the kit is assembled within a mailing box 10, such as a cardboard box having a base 11 and a lid 13, but the kit is not limited to any particular type of mailer construction.
  • a mailing box 10 Inside mailing box 10 is a display 12 containing a plurality of patient-oriented brochures 24, a container 14 having an enclosed top section 18 and an openable bottom section 16, within which are contained a plurality of single-serving packets of a product, such as, SPLENDA® NO-CALORIE SWEETENER, which is a tabletop form of sucralose currently distributed by the McNeil Nutritionals, LLC.
  • Spacers 20 and 22 keep display 12 and container 14 from moving about inside the box.
  • High intensity sweeteners are available as functional foods or ingredients and many are known to those skilled in the art and any can be used as sugar substitutes in the present invention. Among those in widespread use include aspartame, acesulfame, saccharine, cycla nate, taagatose, neotame, sucralose, brazien and other protein based sweeteners, stevia and other plant extracts, and various salts and derivatives of the thereof.
  • Appendix Sheet 1 is an example of physician or healthcare professional-oriented information that may be supplied with the kit.
  • the physician- or healthcare professional oriented information in this case is a letter that discusses generally the health condition of obesity and the problems associated with it.
  • the physician or healthcare professional -oriented information further lists the contents of the kit and encourages physicians or healthcare professionals to help their patients address the obesity problem.
  • Health conditions within the scope of the present invention include but are not limited to overweight/obesity, diabetes, inflammation, cardiovascular diseases, bone diseases, e.g., osteoporosis, digestive disease, e.g., lactose intolerance.
  • Appendix Sheet 2 is an exemplary Body Mass Index (BMI) chart, which is one tool for diagnosing potential weight issues, whether under- or over-weight, including obesity.
  • the chart is preferably laminated and on its reverse side may contain the information shown in Appendix Sheet 3.
  • This information discusses another tool for diagnosing under- or over- weight, including obesity, namely a measurement of waist circumference and thresholds that indicate if a patient has excess abdominal fat based upon that measurement.
  • the information provided in an exemplary patient-oriented brochure 24 can be found on Appendix Sheets 4 and 5. As shown in Appendix Sheet 4, the patient- oriented brochure includes a BMI chart.
  • the brochure may also provide information on obesity and actions that can be taken to assist in weight control, including use of no-calorie sweeteners.
  • An exemplary brochure may comprise a printed sheet of relatively heavy stock printed on one side with the copy shown in Appendix Sheet 4 and on the other side with the copy shown in Appendix Sheet 5. The brochure may then be folded along line B shown in Appendix Sheet 5 so that the copy shown in Sheet 5 is contained inside of the fold and lines A and C are aligned with one another. The brochure is then folded again along line A so that the front cover of the brochure is the section to the right of line A as shown in Appendix Sheet 4 and the back cover is the section to the left of line A as shown in Appendix Sheet 4.
  • the sample typically comprises a plastic enclosure glued to the brochure, the enclosure containing two single-serving packets of SPLENDA® NO-CALORIE SWEETENER.
  • Appendix Sheet 6 is one side of an exemplary counseling tip card that provides tips to be used by physicians or healthcare professionals to discuss weight control with patients.
  • Appendix Sheet 7 is the opposite side of the exemplary counseling tip card.
  • the tips provided on the counseling tip card are repeated in the patient-oriented information brochure in the middle sections located between lines A and C as shown in Appendix Sheet 5.
  • Appendix Sheet 8 shows one side of an exemplary return card that may be used by the physician or healthcare professional to order additional samples and/or patient- oriented brochures.
  • the return card also includes survey questions.
  • Appendix Sheet 9 shows the opposite side of the exemplary return card, showing that the postage is prepaid for ease of use by the physician or healthcare professional.
  • Other means for the physician or healthcare professional to order more samples and/or brochures may also be provided, such as but not limited to, a toll-free phone number or internet address that can be contacted.
  • Appendix Sheet 10 shows a graphics template for an exemplary display 12 for the patient-oriented brochures.
  • the display comprises a front panel 100 and two side panels 102 and 104 that fold together with a back panel (not shown) to create a display for containing brochures 24.
  • Each of the side front and back panels comprises a bottom flap (not shown), and the bottom flaps interface to create a bottom for the display, as is well known in the art.
  • a top flap extending from the back panel contains a front portion for positioning behind the rearmost brochure in the box such that top panel 106 protrudes above the brochures and above the topmost point on the side panels, so that the printed message on the top panel is visible above the brochures in the display.
  • kits containing greater or fewer components may also be provided.
  • the particular embodiment discussed herein relates to a high-intensity sweetener or other sugar subsitutues, the method and system of the present invention is useful for promoting any type of health-related product for which a recommendation or reference from a physician or healthcare professional may be beneficial for promoting sales.
  • Examples include but are not limited to systemic or non-systemic substances, such as, comestibles, prescription or non-prescription medicaments in any form ⁇ pill, tablet, capsule, caplet, gel, microsphere, liquid, suspension, patches, paste, and the like — whether applied to the skin or ingested, and medical accessories, such as, bandages, health monitoring equipment for blood sugar, cholesterol, and the like.
  • the method and system or kit is ideally suited, however, for promotion of comestibles, including nutritional products, including, but not limited to, functional foods or ingredients, medical foods or ingredients, or supplements for preventing, treating, or maintaining health conditions.
  • a sample of the comestible, including, a nutritional product, including, but not limited to, a functional food or ingredient, medical food or ingredient, or a supplement is provided in the method or system.
  • the physician or healthcare professional-oriented infomiation and patient-oriented information is shown in a written format, e.g., brochure or single sheet, which may be from a tear- away pad, the invention is not limited to any particular format for presentation of information, and therefore the information may also or instead be provided as an audio or video tape, or on a digital storage device, such as a CD-ROM, a DVD, flash memory, and the like.
  • the kit described herein is preferably for direct mailing to physicians or healthcare professional, but may be provided to them by any other means known in the art. However, the kit described herein may also be delivered by sales representatives with and without a detail.

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Medical Treatment And Welfare Office Work (AREA)

Abstract

L'invention concerne un kit, un système et un procédé de promotion d'un produit à des professionnels de la santé, contenant des informations destinées aux professionnels de la santé sur un état expérimenté par certains patients ; un instrument pour aider les professionnels de la santé à effectuer une tâche, la tâche étant choisie dans le groupe diagnostic de l'état de santé, à surveiller l'état de santé, à conseiller le patient sur son état de santé, et des combinaisons de ceux-ci, ainsi qu'un échantillon de produit pouvant être utilisé par les patients afin d'améliorer leur état de santé. Ce produit peut être une solution nutritionnelle destinée à l'état de santé, ces produits contenant des aliments ou des ingrédients fonctionnels, des aliments ou des ingrédients médicaux, ou des compléments pour prévenir, traiter ou conserver les états de santé.
PCT/US2005/010142 2004-03-30 2005-03-28 Kit de promotion d'un produit WO2005098800A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US55780504P 2004-03-30 2004-03-30
US60/557,805 2004-03-30

Publications (1)

Publication Number Publication Date
WO2005098800A1 true WO2005098800A1 (fr) 2005-10-20

Family

ID=34963998

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2005/010142 WO2005098800A1 (fr) 2004-03-30 2005-03-28 Kit de promotion d'un produit

Country Status (3)

Country Link
US (1) US20050224387A1 (fr)
AR (1) AR050493A1 (fr)
WO (1) WO2005098800A1 (fr)

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7263793B1 (en) * 2005-05-31 2007-09-04 Van T Hof Christian J Emergency information storage assembly and method
US20130246314A1 (en) * 2011-09-15 2013-09-19 Brandperx Llc System and method for distributing products
US10014075B2 (en) * 2012-09-12 2018-07-03 Zillion Group, Inc. System for encouraging health support program participation

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US1492101A (en) * 1921-04-02 1924-04-29 Walter C Mordecai Advertising device
GB792087A (en) * 1955-11-18 1958-03-19 Salo David Rand Improvements in or relating to containers for medicines, first aid kit and other articles
EP0244100A2 (fr) * 1986-04-26 1987-11-04 Moore Business Forms, Inc. Réceptacles pour dossiers
FR2736184A3 (fr) * 1995-06-30 1997-01-03 Philippe Sarres Dispositif de presentation de produits composites
US5755462A (en) * 1996-03-12 1998-05-26 Lupi; Louis A. Medication sample and medication prescription device
US20030098356A1 (en) * 2001-11-29 2003-05-29 Gombar George J. Emergency health history kit and method of advertising and distributing the same

Family Cites Families (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5803498A (en) * 1995-05-12 1998-09-08 Tung; James C. Pharmaceutical marketing device and system
WO1996039052A2 (fr) * 1995-06-06 1996-12-12 Campbell Soup Company Repas conditionne favorisant l'adhesion a un systeme de gestion de la sante
US5803499A (en) * 1995-11-21 1998-09-08 Tung; James C. Product marketing booklet
US6286682B1 (en) * 1998-10-05 2001-09-11 Mywil, Inc. Medical alert message kit
EP1289849A4 (fr) * 2000-06-16 2004-03-17 Dlh Inc Systeme d'aide d'urgence
US20030196929A1 (en) * 2002-04-19 2003-10-23 Govindan Gopinathan Pharmaceutical kit for migraine headache treatment
USD480958S1 (en) * 2002-07-29 2003-10-21 Sidney Mazel Pharmaceutical kit
US6890117B2 (en) * 2003-10-10 2005-05-10 Sun Coast Merchandise Corp Writing pen that calculates body mass index

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US1492101A (en) * 1921-04-02 1924-04-29 Walter C Mordecai Advertising device
GB792087A (en) * 1955-11-18 1958-03-19 Salo David Rand Improvements in or relating to containers for medicines, first aid kit and other articles
EP0244100A2 (fr) * 1986-04-26 1987-11-04 Moore Business Forms, Inc. Réceptacles pour dossiers
FR2736184A3 (fr) * 1995-06-30 1997-01-03 Philippe Sarres Dispositif de presentation de produits composites
US5755462A (en) * 1996-03-12 1998-05-26 Lupi; Louis A. Medication sample and medication prescription device
US20030098356A1 (en) * 2001-11-29 2003-05-29 Gombar George J. Emergency health history kit and method of advertising and distributing the same

Also Published As

Publication number Publication date
AR050493A1 (es) 2006-11-01
US20050224387A1 (en) 2005-10-13

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