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WO2007048191A1 - Annonce mobile - Google Patents

Annonce mobile Download PDF

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Publication number
WO2007048191A1
WO2007048191A1 PCT/AU2006/001595 AU2006001595W WO2007048191A1 WO 2007048191 A1 WO2007048191 A1 WO 2007048191A1 AU 2006001595 W AU2006001595 W AU 2006001595W WO 2007048191 A1 WO2007048191 A1 WO 2007048191A1
Authority
WO
WIPO (PCT)
Prior art keywords
mobile advertising
advertising device
vehicle
content
database
Prior art date
Application number
PCT/AU2006/001595
Other languages
English (en)
Inventor
Terry W. Ainsworth
William James Nolan
Original Assignee
Ainsworth Terry W
William James Nolan
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from AU2005905897A external-priority patent/AU2005905897A0/en
Application filed by Ainsworth Terry W, William James Nolan filed Critical Ainsworth Terry W
Publication of WO2007048191A1 publication Critical patent/WO2007048191A1/fr

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G09F21/049—Mobile visual advertising by land vehicles giving information to passengers inside the vehicles
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address

Definitions

  • the invention relates to advertising devices and more particularly to a device and methods for the display of advertisements, within a vehicle, where advertisements and other content are displayed in accordance with factors such as the location of the vehicle.
  • Advertising within vehicles such as buses, taxis, trams and trains is well known.
  • advertisements are typically displayed along the interior walls of the bus, generally above passenger's heads, generally close to where the interior walls join the ceiling of the passenger compartment.
  • Advertisements that are known to have been displayed in these types of vehicles are generally print advertisements of a static nature.
  • Ads of this type are not able to be altered instantaneously, or in a way that optimises them in accordance with factors such as the location of the vehicle, the day of the week, or the time of day.
  • Figure l is a schematic diagram illustrating the components of the present invention
  • Figure 2 is a schematic diagram illustrating a second embodiment of the present invention.
  • Figure 3 is a schematic diagram illustrating a third embodiment of the present invention.
  • a device having one or more electronic displays io.
  • the displays are flat panel LCD, plasma or other convention forms of display which are suitable for both night and day use within a moving vehicle such as a bus, taxi, tram or train.
  • the displays may be of the smaller variety and mounted behind passenger seats, providing individual passenger displays, if required. It will be appreciated that the displays may be configured to display the same information concurrently, or in the alternative, to each display different information, thus providing variety within a given vehicle.
  • the content can preferably be uploaded or otherwise updated by the user.
  • a vehicle mounted enclosure ii contains the components required to drive the displays as well as the types of hardware components normally associated with a PC.
  • the enclosure Ii may contain a power supply, cooling fan, motherboard, memory, hard drives, uploading mechanisms such as USB ports, and whatever interface components that are required to effectuate the teachings of the present invention.
  • the enclosure Ii contains an input for a GPS antenna 12.
  • the GPS antenna thus connects to a GPS receiver 13 that provides a series or stream of outputs 14 that are decoded, interpreted and stored to a GPS location database 15.
  • the GPS location database works in conjunction with a number of other databases or other data content storage, serving essentially as inputs to an algorithm 16 that is able to select and tag a particular advertisement from an advertisement database 17.
  • the primary purpose of the algorithm 16 is to locate the bus in space and time, advantageously using spatial and temporal data (e.g. from various databases) to select, tag and cause to be played an appropriate advertisement from the advertisement database 17.
  • the algorithm 16 is optionally capable of establishing a queue of advertisements that are played in sequence, the sequence being triggered (individually or collectively) by the arrival of the appropriate and anticipated GPS location data from the GPS location database 15.
  • the utilisation of the above referenced hardware and methods allows the information shown on the displays 10 to be altered according to the time of day, the day of the week, the spatial location of the bus and thus, the direction that the bus is travelling in.
  • a vehicle such as a bus having a particular spatial location may be headed in one of several different directions depending on which part of its route it is travelling on.
  • the ability to alter the displays 10 according to this type of information allows advertisements of particular relevance to be displayed. For example, advertisement relevant to commuters may be displayed during peak commuting hours. Advertisements relevant to tourists may be more appropriate for off-peak and weekend display.
  • the ability to tailor the displays according to location and direction allows the device to display advertisements relevant to a particular location. For example, an advertisement for a particular department store may be displayed just before, or at the point, when the bus is passing a particular place of business.
  • the algorithm 16 is able to utilise a variety of data for the purpose of determining which advertisement is the most appropriate one to display at a given point in time and space.
  • the algorithm 16 is provided with information from the GPS location database 15 and it correlates the GPS information with a day of the week provided from a day database 18 as well as the time of day provided from a time source or time database 19.
  • Other forms of data such as temperature, humidity or other weather information may be used in the selection of advertisements.
  • control program that the algorithm forms a part of is pre-programmed to play (or tag for play) particular advertisements from the advertisement database 17 when particular conditions are met. These conditions are based on spatial-temporal parameters, e.g. the GPS location, day and time contained in the relevant databases 15, 18, 19 etc.
  • control program may be programmed to display non-advertising material or general "content" in between the display of selected advertisements. In this way, the individual displays 10 may superficially resemble a television broadcast having non-commercial information interspersed with the selected or tagged advertisements as discussed above.
  • the content of the advertisements database 17 may be updated in any one of a number of different ways.
  • a wireless network connection may be established between the device 11 and a remote source of information such as a server.
  • the device may additionally automatically download new advertisement or other contents or messages when it is in range of the wireless network server.
  • the updating or transfer of new materials or algorithms may also be accomplished through a hard-wired connection as is conventional in the art.
  • the algorithm may directly correlate the bus location to the suitable advertisements, or may receive direct instruction from the wireless server to display a certain advertisements.
  • the device is user programmable or otherwise adjustable to adapt to daylight saving times. It is further preferred that the device is configured to be in temporal synchronization with the triggering inputs. In embodiments incorporating GPS technologies, the device is programmed to obtain a GMT time from the satellite and adjust the device time to the satellite time, or another regional time. In embodiments where the device is in communication with media such as an area network, the network sends out a time synchronization pulse via the Network Time Protocol, and the device adjusts its own time to that of the server.
  • media such as an area network
  • the device may also incorporate one or more digital cameras 20 that feed images from the interior of the vehicle into a security database 21. These images are stored for later replay and may be accessed by the vehicle's driver, police or security personnel, as required.
  • the images stored on the security database may be displayed on a separate electronic display 22 or on one or more of the displays 10 that are used for the display of advertising material.
  • the device may incorporate an optional non-volatile, waterproof, fireproof, and blast proof memory module.
  • the module contains memory space or recordings which will be used if the resident memory in the device fails. The memory space and recordings will still be intact in the event that the device or the vehicle bearing the device is attacked.
  • advertising materials and the general content may be in the form of still images, or moving images, animations, video or any of these in combination.
  • the invention provides a ways of displaying selected, appropriate advertisements in practically any electronic format. These advertisements may be displayed in a vehicle such as bus, taxi, train or tram and may be displayed in accordance with factors such as the day, date, location and direction in which the vehicle is travelling.
  • the device provides unprecedented control and pinpoint accuracy in the delivery of advertising materials and thus has the potential to generate revenues in excess of conventional print advertising media.
  • a device of the type discussed with reference to Figure 1 is also capable of accepting triggering inputs from a variety of sources other than a GPS receiver.
  • location information as well as other data may be communicated to the system via a passive RFID transmitter 101, or an active RF 1 ID transmitter 102.
  • the system may be equipped with a passive RFID receiver 103 or an active RFID receiver 104. In some embodiments of the invention, it may be provided with both passive and active RFID reception capabilities. It will be appreciated that RFID data may be used instead of or to augment GPS data.
  • the system may also be equipped with a radio receiver 105 that can receive radio broadcasts from a transmitter 106.
  • remote functions or controls can be added to the device using a General Packet Radio Service or Code-Division Multiple Access module.
  • a wireless fidelity module for internal network connection.
  • the device and hence the vehicle, in this case, can be traced via the wireless connection, and the device can receive the latest information from the server.
  • the mobile advertising devices disclosed above may be utilised in conjunction with a central control station or remote activator 107.
  • the remote activator 107 is intended to have supervisory control functionality over any or all of the individual systems 20 that may be in deployment in a given area.
  • the remote activator or control station 107 is adapted to transmit or broadcast an emergency message that can be received by each device 20 and displayed accordingly within a vehicle.
  • Such an emergency broadcast is stored within an emergency message database 108 and may consist of messages and images relating to traffic conditions, hazards of a variety of types, weather information, or other information, as determined by the remote activator 107.
  • Figure 3 depicts another embodiment of the present technology. This embodiment is similar to that depicted in Figure 2.
  • a sensor array 109 for security breaches such as gas, smoke, or explosives
  • the data from this array is stored in a sensor analysis database 110.
  • the database 110 along with the remote control centre ill, are in communication with an eternal electro-magnetic medium 112, such as a wireless network, where the content of the database 110 is monitored.
  • This embodiment also includes a vehicle sensory array 113 and a vehicle sensor analysis database 114, to monitor different operational information of the vehicle, such as braking, ignition, inertia, speed, or indicators.
  • the digital cameras may, for instance, turn on when the vehicle ignition is switched on.
  • Clips from the cameras may be sent to a video analysis database 115 with a certified mobile hard drive, before being set to the security image storage. Preferably, new clips continuously overwrite old clips when the drive is full. It is further preferred that the cameras are turned on based on a schedule, to allow adaptation to different security needs.
  • the security database may further be remotely monitored by the external medium 112.
  • This service alert database may receive information from the location database 117 about information such as road conditions, closures, weather conditions, or other general information. It may also be used to store passenger information such as travel routes and times for individuals or groups.
  • the content displayed by the device may be automatically updated. It may also be manually updated with, for example, a Compact Flash card. It is further preferred that the device contains drives which provide high speed backup for all recording clips.

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)

Abstract

L'invention concerne un dispositif d'annonce mobile, qui peut être monté sur des véhicules. Le dispositif de l'invention affiche des contenus de type annonces ou messages d'urgence, ou des programmes multimédia, qui sont mis à jour en fonction de la position spatiotemporelle du véhicule équipé dudit dispositif. Le dispositif peut également être utilisé conjointement avec des dispositifs de prise de vues numériques afin d'obtenir un système de surveillance.
PCT/AU2006/001595 2005-10-25 2006-10-25 Annonce mobile WO2007048191A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
AU2005905897 2005-10-25
AU2005905897A AU2005905897A0 (en) 2005-10-25 Mobile Advertising

Publications (1)

Publication Number Publication Date
WO2007048191A1 true WO2007048191A1 (fr) 2007-05-03

Family

ID=37967344

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/AU2006/001595 WO2007048191A1 (fr) 2005-10-25 2006-10-25 Annonce mobile

Country Status (1)

Country Link
WO (1) WO2007048191A1 (fr)

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2446243A (en) * 2007-01-30 2008-08-06 Laurence Millar Device for displaying location specific information using GPS data obtained via a cellular network
GB2461130A (en) * 2008-06-23 2009-12-30 Philip James Barnett Interactive mobile sign with EPOS
WO2014026273A1 (fr) * 2012-08-17 2014-02-20 Modooh Inc. Système d'affichage de données pour véhicules en transit

Citations (13)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2306857A (en) * 1995-10-19 1997-05-07 Infoscreen Gmbh Downloadable multimedia presentations for public transport
DE20018639U1 (de) * 2000-10-31 2001-01-18 Will, Kurt, Dipl.-Betriebsw., 97762 Hammelburg Projektion von Computer- und Videodaten mittels Server und Computerdaten-/Videoprojektor in Fahrzeugen
WO2001045065A2 (fr) * 1999-12-15 2001-06-21 Vert, Inc. Systemes, procedes et programmes d'ordinateur servant a presenter des informations sur des signes
US20020009978A1 (en) * 2000-07-18 2002-01-24 Semyon Dukach Units for displaying information on vehicles
WO2002054770A1 (fr) * 2000-12-29 2002-07-11 Sweetser Michael W Systeme d'affichage video concurrent multipoint utilisant des vehicules fermes bon marche
US20020097193A1 (en) * 2001-01-23 2002-07-25 Freecar Media System and method to increase the efficiency of outdoor advertising
US6545596B1 (en) * 2000-06-30 2003-04-08 Cisco Technology, Inc. Presenting information to mobile targets
WO2003036600A1 (fr) * 2001-10-22 2003-05-01 Kleanthis Adamou Systeme de communication
JP2003167539A (ja) * 2001-11-30 2003-06-13 Masao Yoshida 内部に多層光輝描画部を有する透明集合表示体とこの表示を緊急対策機関に外部情報端末を介して伝達する安全保証システム及び装置
US20050012598A1 (en) * 2003-07-09 2005-01-20 Berquist Steven Earl Dynamic mobile advertising system
US20050024189A1 (en) * 2000-09-26 2005-02-03 Weber James R. Action recommendation system for a mobile vehicle
US20050221843A1 (en) * 2004-03-30 2005-10-06 Kimberley Friedman Distribution of location specific advertising information via wireless communication network
US20060130100A1 (en) * 2004-10-12 2006-06-15 Pentland Joseph D Methods and apparatus for remotely displaying and distributing advertising and emergency information

Patent Citations (13)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2306857A (en) * 1995-10-19 1997-05-07 Infoscreen Gmbh Downloadable multimedia presentations for public transport
WO2001045065A2 (fr) * 1999-12-15 2001-06-21 Vert, Inc. Systemes, procedes et programmes d'ordinateur servant a presenter des informations sur des signes
US6545596B1 (en) * 2000-06-30 2003-04-08 Cisco Technology, Inc. Presenting information to mobile targets
US20020009978A1 (en) * 2000-07-18 2002-01-24 Semyon Dukach Units for displaying information on vehicles
US20050024189A1 (en) * 2000-09-26 2005-02-03 Weber James R. Action recommendation system for a mobile vehicle
DE20018639U1 (de) * 2000-10-31 2001-01-18 Will, Kurt, Dipl.-Betriebsw., 97762 Hammelburg Projektion von Computer- und Videodaten mittels Server und Computerdaten-/Videoprojektor in Fahrzeugen
WO2002054770A1 (fr) * 2000-12-29 2002-07-11 Sweetser Michael W Systeme d'affichage video concurrent multipoint utilisant des vehicules fermes bon marche
US20020097193A1 (en) * 2001-01-23 2002-07-25 Freecar Media System and method to increase the efficiency of outdoor advertising
WO2003036600A1 (fr) * 2001-10-22 2003-05-01 Kleanthis Adamou Systeme de communication
JP2003167539A (ja) * 2001-11-30 2003-06-13 Masao Yoshida 内部に多層光輝描画部を有する透明集合表示体とこの表示を緊急対策機関に外部情報端末を介して伝達する安全保証システム及び装置
US20050012598A1 (en) * 2003-07-09 2005-01-20 Berquist Steven Earl Dynamic mobile advertising system
US20050221843A1 (en) * 2004-03-30 2005-10-06 Kimberley Friedman Distribution of location specific advertising information via wireless communication network
US20060130100A1 (en) * 2004-10-12 2006-06-15 Pentland Joseph D Methods and apparatus for remotely displaying and distributing advertising and emergency information

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
DATABASE WPI Week 200366, Derwent World Patents Index; Class P85, AN 2003-692595 *

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2446243A (en) * 2007-01-30 2008-08-06 Laurence Millar Device for displaying location specific information using GPS data obtained via a cellular network
GB2461130A (en) * 2008-06-23 2009-12-30 Philip James Barnett Interactive mobile sign with EPOS
GB2461130B (en) * 2008-06-23 2013-04-24 Philip James Barnett Interactive communication system
WO2014026273A1 (fr) * 2012-08-17 2014-02-20 Modooh Inc. Système d'affichage de données pour véhicules en transit

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